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Just like in real life, there are some moments you want to share privately with your close friends, and others that you want to share publicly. That’s why from day one our philosophy has been to delete content by default and to give Snapchatters control by providing the tools that allow them to decide what happens with their content, like who to share it with or when to save it.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"This Policy covers our Snapchat app as well as our other products, services, and features, such as Bitmoji, Spectacles, and our advertising and commerce initiatives. When you read \"Services\" in this Policy, we’re talking about all of them. 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Finally, if you see the term \"Snapchatter\" we are often using that as shorthand for any user of our Services.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Let’s get started with the controls you have over your information:","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"links":{"__typename":"ContentBodyLinks","entries":{"__typename":"ContentBodyEntries","block":[],"inline":[],"hyperlink":[]},"assets":{"__typename":"ContentBodyAssets","block":[],"hyperlink":[]}}}},"Block:6UZLTcDVCCQGxVoAwikEjl":{"__typename":"Block","sys":{"__ref":"Sys:6UZLTcDVCCQGxVoAwikEjl"},"contentsCollection({\"limit\":15})":{"__typename":"BlockContentsCollection","items":[{"__ref":"Content:6wJ5pWlru0L5yHYxpuY3Xg"}]},"anchorId":null,"theme":"White","backgroundColor":"White","backgroundMediaV2":null,"showCurtain":null,"eyebrow":null,"title":null,"subtitle":null,"titleAlignment":null,"titleAlignmentMobile":null,"maxColumns":1,"isNarrow":true,"widthStyle":"narrow","fullHeight":null,"callsToActionCollection({\"limit\":9})":{"__typename":"BlockCallsToActionCollection","items":[]}},"Sys:73gb2o0iWNLYV4GGCNoT48":{"__typename":"Sys","id":"73gb2o0iWNLYV4GGCNoT48"},"Break:73gb2o0iWNLYV4GGCNoT48":{"__typename":"Break","sys":{"__ref":"Sys:73gb2o0iWNLYV4GGCNoT48"},"type":"None","topColor":null,"bottomColor":null,"isOverlaid":null},"Sys:2EmtsqVPYU4N8kprvfxRjx":{"__typename":"Sys","id":"2EmtsqVPYU4N8kprvfxRjx"},"Sys:6Qvd9EeHWMzCEetqHaRnIr":{"__typename":"Sys","id":"6Qvd9EeHWMzCEetqHaRnIr"},"Content:6Qvd9EeHWMzCEetqHaRnIr":{"__typename":"Content","sys":{"__ref":"Sys:6Qvd9EeHWMzCEetqHaRnIr"},"title":{"__typename":"ContentTitle","json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Control Over Your Information","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"subtitle":null,"callsToActionCollection({\"limit\":3})":{"__typename":"ContentCallsToActionCollection","items":[]},"showVideoControls":null,"mediaWrap":null,"layout":"Dense","mediaDirection":null,"titleAlignment":null,"titleAlignmentMobile":null,"bodyAlignment":null,"bodyAlignmentMobile":null,"useHeadingTagsForBody":null,"collapseMobileTable":null,"showFullResolutionMedia":null,"displayOn":null,"theme":null,"backgroundColor":null,"anchorId":null,"asset":null,"animationsCollection({\"limit\":6})":{"__typename":"ContentAnimationsCollection","items":[]},"body":{"__typename":"ContentBody","json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"italic"}],"value":"Control over your information and settings is a core part of Snapchat experience. Here, we give you more details on the types of settings that are available, link out to our data download tool, and provide instructions on how to delete data or your account.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"We want you to be in control of your information, so we provide you with a range of tools, including:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Access and update your information.","nodeType":"text"},{"data":{},"marks":[],"value":" You can access and edit most of your basic account information right in our Services. 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You can also delete some information within our Services, like content you’ve saved to Memories, content you’ve shared with My AI, Spotlight submissions, and more.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Control who can see your content.","nodeType":"text"},{"data":{},"marks":[],"value":" We’ve built a number of tools that let you choose who you share your content with. In some cases you may want to share content with your friends, and in other instances you may want to share it with the public. 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Go ","nodeType":"text"},{"data":{"uri":"https://help.snapchat.com/hc/articles/7012343074580"},"content":[{"data":{},"marks":[],"value":"here","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" to learn more.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Change your permissions.","nodeType":"text"},{"data":{},"marks":[],"value":" In most cases, you can change your permissions at any time. For example, if you provided access to your phone contacts to make friending easier, you can change that later on in your settings. 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This gets a bit technical, so we’ve explained it in more detail ","nodeType":"text"},{"data":{"uri":"https://help.snapchat.com/hc/requests/new?ticket_form_id=360000016663&selectedAnswers=5749439348080640,5763539457277952"},"content":[{"data":{},"marks":[],"value":"here","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Set advertising preferences.","nodeType":"text"},{"data":{},"marks":[],"value":" We try to show you ads that we think will be relevant to your interests, but if you’d like to have a less personalized experience, you can change your advertising settings in the Snapchat app. Learn more ","nodeType":"text"},{"data":{"uri":"https://help.snapchat.com/hc/articles/7012345515796"},"content":[{"data":{},"marks":[],"value":"here","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Tracking.","nodeType":"text"},{"data":{},"marks":[],"value":" If you use an iPhone with iOS 14.5 or above, some specific requirements apply, which we’ve specified ","nodeType":"text"},{"data":{"uri":"https://values.snap.com/privacy/ads-privacy#controlling-ads"},"content":[{"data":{},"marks":[],"value":"here","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"links":{"__typename":"ContentBodyLinks","entries":{"__typename":"ContentBodyEntries","block":[],"inline":[],"hyperlink":[]},"assets":{"__typename":"ContentBodyAssets","block":[],"hyperlink":[]}}}},"Block:2EmtsqVPYU4N8kprvfxRjx":{"__typename":"Block","sys":{"__ref":"Sys:2EmtsqVPYU4N8kprvfxRjx"},"contentsCollection({\"limit\":15})":{"__typename":"BlockContentsCollection","items":[{"__ref":"Content:6Qvd9EeHWMzCEetqHaRnIr"}]},"anchorId":"control-over-your-information","theme":"White","backgroundColor":"White","backgroundMediaV2":null,"showCurtain":null,"eyebrow":null,"title":null,"subtitle":null,"titleAlignment":null,"titleAlignmentMobile":null,"maxColumns":null,"isNarrow":true,"widthStyle":null,"fullHeight":null,"callsToActionCollection({\"limit\":9})":{"__typename":"BlockCallsToActionCollection","items":[]}},"Sys:6QYlcqIBtLmhGnMybHg7vN":{"__typename":"Sys","id":"6QYlcqIBtLmhGnMybHg7vN"},"Sys:6cJaWi02zmxRr1kIsQsUb2":{"__typename":"Sys","id":"6cJaWi02zmxRr1kIsQsUb2"},"Content:6cJaWi02zmxRr1kIsQsUb2":{"__typename":"Content","sys":{"__ref":"Sys:6cJaWi02zmxRr1kIsQsUb2"},"title":{"__typename":"ContentTitle","json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Information We Collect","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"subtitle":null,"callsToActionCollection({\"limit\":3})":{"__typename":"ContentCallsToActionCollection","items":[]},"showVideoControls":null,"mediaWrap":null,"layout":"Dense","mediaDirection":null,"titleAlignment":null,"titleAlignmentMobile":null,"bodyAlignment":null,"bodyAlignmentMobile":null,"useHeadingTagsForBody":null,"collapseMobileTable":null,"showFullResolutionMedia":null,"displayOn":null,"theme":null,"backgroundColor":null,"anchorId":null,"asset":null,"animationsCollection({\"limit\":6})":{"__typename":"ContentAnimationsCollection","items":[]},"body":{"__typename":"ContentBody","json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"italic"}],"value":"This section provides you with details on what information we collect. We’ve organized this in a few categories: information you provide to us, information we generate based on your use of our Services, and information we receive from others. Sometimes, we may also collect additional information, with your permission.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"When you use our Services, such as Snapchat, we collect information you provide to us, generate information when you use our Services, and in some cases receive data from others. Let’s break these down in more detail.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Information You Provide","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Many of our Services require you to set up an account. To do this, we ask you to provide us with ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"account details","nodeType":"text"},{"data":{},"marks":[],"value":" (information about you, like your name, username, email address, birthday, and phone number). When you set up your profile, you’ll also provide us with ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"profile details","nodeType":"text"},{"data":{},"marks":[],"value":" (like your Bitmoji and profile picture). If you use our commerce products to buy something, like those latest sneakers, we may ask you for ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"payment and related information","nodeType":"text"},{"data":{},"marks":[],"value":" (like your physical address, so we can ship the product to you, payment information, so we can process the payment, and transaction history).","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Of course, you’ll also provide us with the information you send through or save within our Services. We consider some of this information to be ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"private content and communications","nodeType":"text"},{"data":{},"marks":[],"value":" (like Snaps and Chats with friends, My Story set to Friends, Private Stories, voice and video calls, and content that is saved in My Eyes Only). 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Keep in mind that Snapchatters who view your Snaps, Chats, and any other content, can always screenshot that content, save it, or copy it outside the Snapchat app. So please don’t send messages or share content that you wouldn’t want someone to save or share.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Lastly, when you ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"contact Support","nodeType":"text"},{"data":{},"marks":[],"value":" (content and communications shared with Support) or our Safety team, or communicate with us in any other way, including through our ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"research efforts","nodeType":"text"},{"data":{},"marks":[],"value":" (like responses to surveys, consumer panels, or other research questions) we’ll collect whatever information you provide or that we need to resolve your question.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Information We Generate When You Use Our Services","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"When you use our Services, we collect information about which of those Services you’ve used and how you’ve used them. This helps us better understand the way our community uses our Services so that we can make improvements.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"This includes ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"usage information","nodeType":"text"},{"data":{},"marks":[],"value":" (information about how you interact with our Services — for example, which Lenses you view and apply, Stories you watch, and how often you communicate with other Snapchatters) and ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"content information","nodeType":"text"},{"data":{},"marks":[],"value":" (information about content you create or provide, your engagement with the camera and creative tools, your interactions with My AI, and metadata — for example, information about the content itself like the date and time it was posted and who viewed it). ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"Content information","nodeType":"text"},{"data":{},"marks":[],"value":" includes information based on the content of the image, video, or audio — so if you post a Spotlight of a basketball game, we may use that information to show you more content on Spotlight about basketball.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"This also includes ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"device information","nodeType":"text"},{"data":{},"marks":[],"value":" (such as your hardware or software, operating system, device memory, advertising identifiers, apps installed, browser type, information from device sensors that measure the motion of your device or compasses and microphones, including whether you have headphones connected, and information about your wireless and mobile connections), ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"location information","nodeType":"text"},{"data":{},"marks":[],"value":" (IP address), ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"information collected by cookies and similar technologies","nodeType":"text"},{"data":{},"marks":[],"value":", depending on your settings, (cookies, ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"web beacons","nodeType":"text"},{"data":{},"marks":[],"value":" (small graphic data that recognize user activity, such as if and how often a user has visited a website), web storage, unique advertising identifiers), and ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"log information","nodeType":"text"},{"data":{},"marks":[],"value":" (such as details about how you’ve used our Services, access times, pages viewed, IP address, and unique identifiers like cookies).","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"If you’ve explicitly granted device-level permissions, ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"device information","nodeType":"text"},{"data":{},"marks":[],"value":" may also include information about your ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"device phonebook","nodeType":"text"},{"data":{},"marks":[],"value":" (contacts and related information), images and other information from your device’s ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"camera, photos, and microphone","nodeType":"text"},{"data":{},"marks":[],"value":" (like the ability to take photos, videos, view stored photos and videos, and access the microphone to record audio while recording video), and ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"location information","nodeType":"text"},{"data":{},"marks":[],"value":" (precise location through methods like GPS signals).","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Data We Receive From Others","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"The last category of data we collect is information about you that we may receive from others, such as other users, our ","nodeType":"text"},{"data":{"uri":"https://help.snapchat.com/hc/articles/7047492876308"},"content":[{"data":{},"marks":[],"value":"affiliates","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", and third parties. This includes ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"linked third-party service data","nodeType":"text"},{"data":{},"marks":[],"value":" (information we get when you link your Snapchat account to another service), ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"data from advertisers","nodeType":"text"},{"data":{},"marks":[],"value":" (information from advertisers, app developers, publishers, and other third parties to help target or measure the performance of ads), ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"contact info from other Snapchatters or third parties","nodeType":"text"},{"data":{},"marks":[],"value":" (if another Snapchatter uploads their contact list which includes your information, we may combine that with other information we have about you to better understand who you may want to communicate with. 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For example, before accessing your device’s camera roll or Contact Book.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"links":{"__typename":"ContentBodyLinks","entries":{"__typename":"ContentBodyEntries","block":[],"inline":[],"hyperlink":[]},"assets":{"__typename":"ContentBodyAssets","block":[],"hyperlink":[]}}}},"Block:6QYlcqIBtLmhGnMybHg7vN":{"__typename":"Block","sys":{"__ref":"Sys:6QYlcqIBtLmhGnMybHg7vN"},"contentsCollection({\"limit\":15})":{"__typename":"BlockContentsCollection","items":[{"__ref":"Content:6cJaWi02zmxRr1kIsQsUb2"}]},"anchorId":"information-we-collect","theme":"White","backgroundColor":"White","backgroundMediaV2":null,"showCurtain":null,"eyebrow":null,"title":null,"subtitle":null,"titleAlignment":null,"titleAlignmentMobile":null,"maxColumns":null,"isNarrow":true,"widthStyle":null,"fullHeight":null,"callsToActionCollection({\"limit\":9})":{"__typename":"BlockCallsToActionCollection","items":[]}},"Sys:jzjT6OYdWaBmhYzG9zXF8":{"__typename":"Sys","id":"jzjT6OYdWaBmhYzG9zXF8"},"Sys:5CRZyjPPoNffEavlFLmEPK":{"__typename":"Sys","id":"5CRZyjPPoNffEavlFLmEPK"},"Content:5CRZyjPPoNffEavlFLmEPK":{"__typename":"Content","sys":{"__ref":"Sys:5CRZyjPPoNffEavlFLmEPK"},"title":{"__typename":"ContentTitle","json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"How We Use Information","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"subtitle":null,"callsToActionCollection({\"limit\":3})":{"__typename":"ContentCallsToActionCollection","items":[]},"showVideoControls":null,"mediaWrap":null,"layout":"Dense","mediaDirection":null,"titleAlignment":null,"titleAlignmentMobile":null,"bodyAlignment":null,"bodyAlignmentMobile":null,"useHeadingTagsForBody":null,"collapseMobileTable":null,"showFullResolutionMedia":null,"displayOn":null,"theme":null,"backgroundColor":null,"anchorId":null,"asset":null,"animationsCollection({\"limit\":6})":{"__typename":"ContentAnimationsCollection","items":[]},"body":{"__typename":"ContentBody","json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"italic"}],"value":"This section explains how we use the information we collect. Among other things, we use the information we collect to provide you with personalized products and Services that we work hard to build and improve. Below, we walk through each purpose for which we use information in detail. If you’d like to see a mapping of the data we collect with the purposes for which we collect it, we have a table ","nodeType":"text"},{"data":{"uri":"https://help.snapchat.com/hc/articles/22535044112532?utm_source=web&utm_medium=snap&utm_campaign=priv_prod"},"content":[{"data":{},"marks":[{"type":"italic"}],"value":"here","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[{"type":"italic"}],"value":".","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Keep Things Up & Running (i.e., operate, deliver, and maintain our Services)","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"We use the information we collect in order to operate, deliver, and maintain our Services. For example, by delivering a Snap you want to send to a friend or, if you share your location on Snap Map, to show you suggestions like places you might like in your neighborhood, content others have posted to the Map, or your friends if they’re sharing their location with you. We also use some of your information to help keep our products up to date, for example to make sure that our Services work with the latest operating systems and devices.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Personalize Your Experience & Give Context","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"We offer personalized Services to Snapchatters. One of the ways we do this is by showing you content that is relevant to you or we think you may enjoy based on the information you share with us. To do so, we use information about you across different areas of the Services in order to add context to your Snapchat experience. For example, we automatically tag content with labels based on the content, your location, or the time of day. So if there's a dog in the photo, it may be searchable in Memories by the term “dog,” show up on the Map at the location where you created the Memory, and inform us that you’re into dogs so we can surface you fun dog videos and dog food ads in other parts of our Services, such as Spotlight.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Personalization can also help with suggesting friends or recommending a new friend to send a Snap to based on who you Snap with the most. We may show recommended places on the Snap Map, generate stickers, or even generate Snaps and other content using AI to share with friends, infer your interests based on your content or activity, or customize the content we show you, including ads. For example, if you watch barista content on Spotlight, talk to My AI about your favorite espresso machine, or save a lot of coffee-related Snaps in your Memories, we may highlight coffee shops on the Snap Map when you visit a new city or show you content about coffee that you may find interesting or relevant. Or, if you interact with a lot of music venues we may use that to show you ads for upcoming shows in town. 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For example, if you store something in Memories, we will keep it as long as you need it, but when you Chat with a friend, our systems are designed to delete Chats you send within 24 hours after your friend reads it (or automatically after viewing — depending on your settings). Whether we retain your data depends on the specific feature, your settings, and how you’re using the Services. Here are some more factors we consider when we decide how long to keep your information:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"If we need the information to operate or provide our Services. 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animation-x22t1i{0%{opacity:1;}100%{opacity:0;}}</style><style data-emotion="marketing-web-emotion vbjxhx">@-webkit-keyframes animation-vbjxhx{0%{-webkit-transform:translateY(-50%) rotate(0deg);-moz-transform:translateY(-50%) rotate(0deg);-ms-transform:translateY(-50%) rotate(0deg);transform:translateY(-50%) rotate(0deg);}100%{-webkit-transform:translateY(-50%) rotate(360deg);-moz-transform:translateY(-50%) rotate(360deg);-ms-transform:translateY(-50%) rotate(360deg);transform:translateY(-50%) rotate(360deg);}}@keyframes animation-vbjxhx{0%{-webkit-transform:translateY(-50%) rotate(0deg);-moz-transform:translateY(-50%) rotate(0deg);-ms-transform:translateY(-50%) rotate(0deg);transform:translateY(-50%) rotate(0deg);}100%{-webkit-transform:translateY(-50%) rotate(360deg);-moz-transform:translateY(-50%) rotate(360deg);-ms-transform:translateY(-50%) rotate(360deg);transform:translateY(-50%) rotate(360deg);}}</style><style data-emotion="marketing-web-emotion 11szmjt">.szh-menu-container,.szh-menu-container{position:relative;width:0px;height:0px;}.szh-menu{margin:0;padding:0;list-style:none;box-sizing:border-box;width:-webkit-max-content;width:-moz-max-content;width:max-content;position:absolute;z-index:2020;border:1px solid rgba(0, 0, 0, 0.1);background-color:#fff;}.szh-menu:focus{outline:none;}.szh-menu--state-closed{display:none;}.szh-menu__arrow{box-sizing:border-box;width:0.75rem;height:0.75rem;background-color:#fff;border:1px solid transparent;border-left-color:rgba(0, 0, 0, 0.1);border-top-color:rgba(0, 0, 0, 0.1);position:absolute;z-index:-1;}.szh-menu__arrow--dir-left{right:-0.375rem;-webkit-transform:translateY(-50%) rotate(135deg);-moz-transform:translateY(-50%) rotate(135deg);-ms-transform:translateY(-50%) rotate(135deg);transform:translateY(-50%) rotate(135deg);}.szh-menu__arrow--dir-right{left:-0.375rem;-webkit-transform:translateY(-50%) rotate(-45deg);-moz-transform:translateY(-50%) rotate(-45deg);-ms-transform:translateY(-50%) rotate(-45deg);transform:translateY(-50%) rotate(-45deg);}.szh-menu__arrow--dir-top{bottom:-0.375rem;-webkit-transform:translateX(-50%) rotate(-135deg);-moz-transform:translateX(-50%) rotate(-135deg);-ms-transform:translateX(-50%) rotate(-135deg);transform:translateX(-50%) rotate(-135deg);}.szh-menu__arrow--dir-bottom{top:-0.375rem;-webkit-transform:translateX(-50%) rotate(45deg);-moz-transform:translateX(-50%) rotate(45deg);-ms-transform:translateX(-50%) rotate(45deg);transform:translateX(-50%) rotate(45deg);}.szh-menu__item{cursor:unset;}.szh-menu__item:focus{outline:none;}.szh-menu__item--hover{background-color:unset;}.szh-menu__item--focusable{cursor:default;background-color:inherit;}.szh-menu__item--disabled{cursor:default;color:#aaa;}.szh-menu__submenu{position:relative;}.szh-menu__group{box-sizing:border-box;}.szh-menu__radio-group{margin:0;padding:0;list-style:none;}.szh-menu__divider{height:1px;margin:0.5rem 0;background-color:rgba(0, 0, 0, 0.12);}.szh-menu-button{box-sizing:border-box;}.szh-menu{-webkit-user-select:none;-moz-user-select:none;-ms-user-select:none;user-select:none;color:#212529;border:none;border-radius:0.25rem;box-shadow:0 3px 7px rgba(0, 0, 0, 0.133),0 0.6px 2px rgba(0, 0, 0, 0.1);min-width:10rem;padding:0.5rem 0;}.szh-menu__item{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;position:relative;padding:0.375rem 1.5rem;}.szh-menu-container--itemTransition .szh-menu__item{transition-property:background-color,color;transition-duration:0.15s;transition-timing-function:ease-in-out;}.szh-menu__item--type-radio{padding-left:2.2rem;}.szh-menu__item--type-radio::before{content:'\25CB';position:absolute;left:0.8rem;top:0.55rem;font-size:0.8rem;}.szh-menu__item--type-radio.szh-menu__item--checked::before{content:'\25CF';}.szh-menu__item--type-checkbox{padding-left:2.2rem;}.szh-menu__item--type-checkbox::before{position:absolute;left:0.8rem;}.szh-menu__item--type-checkbox.szh-menu__item--checked::before{content:'\2714';}.szh-menu__submenu>.szh-menu__item{padding-right:2.5rem;}.szh-menu__submenu>.szh-menu__item::after{content:'\276F';position:absolute;right:1rem;}.szh-menu__header{color:#888;font-size:0.8em;padding:0.2rem 1.5rem;text-transform:uppercase;}*[dir='rtl'] .szh-menu--dir-right{left:-10.3rem!important;}*[dir='rtl'] .szh-menu--dir-left{left:-12rem!important;}</style><style data-emotion="marketing-web-emotion 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2px 4px 0 rgba(255, 255, 255, 0.12);--box-shadow-s:0px 4px 8px 0 rgba(255, 255, 255, 0.12);--box-shadow-m:0px 8px 16px 0 rgba(255, 255, 255, 0.12);--box-shadow-l:0px 12px 20px 0 rgba(255, 255, 255, 0.12);--box-shadow-xl:0px 16px 32px 0 rgba(255, 255, 255, 0.12);}.sdsm-tertiary{--background-color:#FFF;--background-image:none;--foreground-color:#000;--action-default-color:#3A3E41;--action-hover-color:#121314;--action-active-color:#000;--box-shadow-xs:0px 2px 4px 0 rgba(0, 0, 0, 0.12);--box-shadow-s:0px 4px 8px 0 rgba(0, 0, 0, 0.12);--box-shadow-m:0px 8px 16px 0 rgba(0, 0, 0, 0.12);--box-shadow-l:0px 12px 20px 0 rgba(0, 0, 0, 0.12);--box-shadow-xl:0px 16px 32px 0 rgba(0, 0, 0, 0.12);}.sdsm-quaternary{--background-color:#F0F1F2;--background-image:none;--foreground-color:#000;--action-default-color:#3A3E41;--action-hover-color:#121314;--action-active-color:#000;--box-shadow-xs:0px 2px 4px 0 rgba(0, 0, 0, 0.12);--box-shadow-s:0px 4px 8px 0 rgba(0, 0, 0, 0.12);--box-shadow-m:0px 8px 16px 0 rgba(0, 0, 0, 0.12);--box-shadow-l:0px 12px 20px 0 rgba(0, 0, 0, 0.12);--box-shadow-xl:0px 16px 32px 0 rgba(0, 0, 0, 0.12);}</style><style data-emotion="marketing-web-emotion 1jmf78b">.sdsm,.sdsm-default{--global-header-bg-color:#FFFC00;--global-header-fg-color:#3A3E41;--global-header-nav-screen-bg-color:#FFF;--global-header-nav-screen-fg-color:#3A3E41;--global-header-item-color:var(--action-default-color);--global-header-item-hover-color:var(--action-hover-color);--global-header-item-active-color:var(--action-active-color);--global-header-navigator-item-color:#3A3E41;--global-header-navigator-item-hover-color:#000000;--global-header-navigator-item-active-color:#000000;}.sdsm-secondary{--global-header-bg-color:#000;--global-header-fg-color:#C7C7CC;--global-header-nav-screen-bg-color:#000;--global-header-nav-screen-fg-color:#C7C7CC;--global-header-item-color:var(--action-default-color);--global-header-item-hover-color:var(--action-hover-color);--global-header-item-active-color:var(--action-active-color);--global-header-navigator-item-color:#D4D5D6;--global-header-navigator-item-hover-color:#E9EAEB;--global-header-navigator-item-active-color:#FFF;}.sdsm-tertiary,.sdsm-quaternary{--global-header-bg-color:#FFF;--global-header-fg-color:#3A3E41;--global-header-nav-screen-bg-color:#FFF;--global-header-nav-screen-fg-color:#3A3E41;--global-header-item-color:var(--action-default-color);--global-header-item-hover-color:var(--action-hover-color);--global-header-item-active-color:var(--action-active-color);--global-header-navigator-item-color:#3A3E41;--global-header-navigator-item-hover-color:#000000;--global-header-navigator-item-active-color:#000000;}</style><style data-emotion="marketing-web-emotion wydxwh">.sdsm,.sdsm-default,.sdsm-tertiary,.sdsm-quaternary{--icon-button-border-width:2px;--icon-button-fg-color:#FFF;--icon-button-bg-color:#121314;--icon-button-border-color:#FFF;--icon-button-hover-bg-color:#121314;--icon-button-hover-border-color:#FCF000;--icon-button-disabled-bg-color:#F0F1F2;--icon-button-disabled-fg-color:#858D94;--icon-button-disabled-border-color:#C7C7CC;}.sdsm-secondary{--icon-button-border-width:2px;--icon-button-fg-color:#3A3E41;--icon-button-bg-color:#FFF;--icon-button-border-color:#3A3E41;--icon-button-hover-bg-color:#FFF;--icon-button-hover-border-color:#FCF000;--icon-button-disabled-bg-color:#3A3E41;--icon-button-disabled-fg-color:#000000;--icon-button-disabled-border-color:#121314;}</style><style data-emotion="marketing-web-emotion ezk8i5">.sdsm,.sdsm-default,.sdsm-secondary,.sdsm-tertiary,.sdsm-quaternary{--icon-color:var(--foreground-color);}</style><style data-emotion="marketing-web-emotion 1xp8zcl">.sdsm,.sdsm-default,.sdsm-tertiary,.sdsm-quaternary{--logo-stroke-color:#000;--logo-fill-color:#FFF;}.sdsm-secondary{--logo-stroke-color:#FFF;--logo-fill-color:#000;}</style><style data-emotion="marketing-web-emotion dmsgsi">.sdsm,.sdsm-default{--footer-bg-color:#FFFC00;--footer-fg-color:var(--foreground-color);--footer-border-color:#53575B;--footer-divider-border-color:#53575B;--footer-bar-bg-color:#FFFC00;--footer-bar-fg-color:var(--foreground-color);--footer-bar-divider-border-color:#53575B;}.sdsm-secondary{--footer-bg-color:#000000;--footer-fg-color:var(--foreground-color);--footer-border-color:#53575B;--footer-divider-border-color:#53575B;--footer-bar-bg-color:#000;--footer-bar-fg-color:var(--foreground-color);--footer-bar-divider-border-color:#53575B;}.sdsm-tertiary{--footer-bg-color:#FFF;--footer-fg-color:var(--foreground-color);--footer-border-color:#C7C7CC;--footer-divider-border-color:#C7C7CC;--footer-bar-bg-color:#F0F1F2;--footer-bar-fg-color:var(--foreground-color);--footer-bar-divider-border-color:#F0F1F2;}.sdsm-quaternary{--footer-bg-color:#F0F1F2;--footer-fg-color:var(--foreground-color);--footer-border-color:#C7C7CC;--footer-divider-border-color:#C7C7CC;--footer-bar-fg-color:var(--foreground-color);--footer-bar-bg-color:#F0F1F2;--footer-bar-divider-border-color:#C7C7CC;}</style><style data-emotion="marketing-web-emotion s1hqs1">.sdsm,.sdsm-default,.sdsm-tertiary,.sdsm-quaternary{--dropdown-menu-bg-color:#FFF;--dropdown-item-bg-hover-color:#F0F1F2;--dropdown-item-bg-active-color:#F7F8F9;--dropdown-menu-border-color:#E9EAEB;--dropdown-skeleton-animation-color:#E9EAEB;--dropdown-skeleton-animation-default-color:#FFF;--dropdown-menu-padding:var(--spacing-m);--dropdown-item-fg-color:var(--action-default-color);--dropdown-item-fg-hover-color:var(--action-hover-color);--dropdown-item-fg-active-color:var(--action-active-color);}.sdsm-secondary{--dropdown-menu-bg-color:#121314;--dropdown-item-bg-hover-color:#53575B;--dropdown-item-bg-active-color:#3A3E41;--dropdown-menu-border-color:#000;--dropdown-skeleton-animation-color:#53575B;--dropdown-skeleton-animation-default-color:#858D94;--dropdown-menu-padding:var(--spacing-m);--dropdown-item-fg-color:var(--action-default-color);--dropdown-item-fg-hover-color:var(--action-hover-color);--dropdown-item-fg-active-color:var(--action-active-color);}</style><style data-emotion="marketing-web-emotion bt4sib"></style><style data-emotion="marketing-web-emotion 19v8ft8">.sdsm,.sdsm-default,.sdsm-secondary,.sdsm-tertiary,.sdsm-quaternary{--block-title-color:var(--foreground-color);--block-subtitle-color:var(--foreground-color);--block-eyebrow-color:var(--foreground-color);--block-title-desktop-font-size:var(--h2-desktop-font-size);--block-title-desktop-font-stretch:var(--h2-desktop-font-stretch);--block-title-desktop-font-line-height:var(--h2-desktop-font-line-height);--block-title-mobile-font-size:var(--h2-mobile-font-size);--block-title-mobile-font-line-height:var(--h2-mobile-font-line-height);--block-header-desktop-padding:var(--spacing-m) var(--spacing-xl);--block-header-mobile-padding:var(--spacing-m);--block-boundary-desktop-padding:var(--spacing-xl);--block-boundary-mobile-padding:var(--spacing-m);}</style><style data-emotion="marketing-web-emotion 1edeswl">.sdsm,.sdsm-default,.sdsm-secondary,.sdsm-tertiary,.sdsm-quaternary{--content-desktop-grid-gap:var(--spacing-l);--content-mobile-grid-gap:var(--spacing-m);--content-subtitle-color:var(--foreground-color);--content-title-color:var(--foreground-color);--content-backdrop-filter:none;--content-border-width:0;--content-border-color:unset;--content-box-shadow:none;--content-mobile-no-bg-padding:0;--content-desktop-no-bg-padding:var(--spacing-m) var(--spacing-xl);}</style><style data-emotion="marketing-web-emotion zi2cjg">.sdsm,.sdsm-default,.sdsm-secondary,.sdsm-tertiary,.sdsm-quaternary{--hyperlink-color:var(--action-default-color);--hyperlink-hover-color:var(--action-hover-color);--hyperlink-desktop-font-size:var(--action-desktop-font-size);--hyperlink-desktop-font-line-height:var(--action-desktop-font-line-height);--hyperlink-desktop-font-weight:var(--action-desktop-font-weight);--hyperlink-desktop-font-text-decoration:var(--action-desktop-font-text-decoration);--hyperlink-desktop-font-letter-spacing:var(--action-desktop-font-letter-spacing);--hyperlink-mobile-font-size:var(--action-mobile-font-size);--hyperlink-mobile-font-line-height:var(--action-mobile-font-line-height);--hyperlink-mobile-font-weight:var(--action-mobile-font-weight);--hyperlink-mobile-font-text-decoration:var(--action-mobile-font-text-decoration);--hyperlink-mobile-font-letter-spacing:var(--action-mobile-font-letter-spacing);}</style><style data-emotion="marketing-web-emotion 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css-1cvylhh" data-curtain="false"><div data-test-id="sdsm-hero-block-content" class="sdsm-block-boundary css-9vmy1a"><div data-test-id="sdsm-hero-text" class="css-etjw3b"><div class="css-1p13opw">Policy Center</div><div class="css-sh0xsq"><h1 class="css-116un32"><p class="css-r44k6v">Creator Monetization Policy<br/></p></h1></div></div></div></section><div class="sdsm-break sdsm-default css-1g933jp" data-testid="break-straight"><div class="css-159t84o" style="background:linear-gradient( to bottom, #F0F1F2 0%, #F0F1F2 50%, #FFF 50%, #FFF 100% )"></div></div><article class="sdsm-block sdsm-tertiary css-1rfsqf4"><div data-testid="sdsm-block-boundary" class="sdsm-block-boundary css-1kazlc"><section data-test-id="sdsm-block-children" data-max-columns="1" class="css-l6mpse"><section data-test-id="sdsm-content" class="sdsm-content sdsm-tertiary css-ygoydk"><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-body"><div class="css-rre4k5" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">We want to financially reward <a href="https://creators.snap.com/earn-rewards?lang=en-US#:~:text=Snapchat%20Revenue%20Share%20Program,investing%20in%20the%20Snapchat%20community" target="_blank" class="sdsm-hyperlink css-1ekngtg" rel="noopener"><u>creators</u></a> for consistently publishing high-quality content on Snapchat. The goals of the content monetization program are that:</p><ul class="css-1j4b859 sdsm-ul"><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Snapchatters feel that viewing your content is time well-spent, and</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Advertisers feel eager to associate their brands with your content. </p></div></li></ul><p class="css-1go7wjq sdsm-p"><br/></p><p class="css-1go7wjq sdsm-p">In order to be eligible for monetization, content must adhere to the policies on this page, as well as our:</p><p class="css-1go7wjq sdsm-p"><br/></p><ul class="css-1j4b859 sdsm-ul"><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p"><a target="_self" class="sdsm-hyperlink css-1ekngtg" href="/privacy/transparency/community-guidelines"><u>Community Guidelines & Rules</u></a></p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p"><a href="https://snap.com/en-US/terms?lang=en-US" target="_blank" class="sdsm-hyperlink css-1ekngtg" rel="noopener"><u>Terms of Service</u></a> </p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p"><a href="https://www.snap.com/en-US/terms/creator-stories?lang=en-US" target="_blank" class="sdsm-hyperlink css-1ekngtg" rel="noopener"><u>Creator Stories Terms</u></a></p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p"><a href="https://www.snap.com/en-US/terms/spotlight-terms?lang=en-US" target="_blank" class="sdsm-hyperlink css-1ekngtg" rel="noopener"><u>Spotlight Terms</u></a></p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">The terms of any other content agreement between you and Snap, if applicable.</p></div></li></ul><p class="css-1go7wjq sdsm-p"><br/></p><p class="css-1go7wjq sdsm-p"><i>Tip</i>: in order for your content to reach a wide audience beyond your followers, it must adhere to the <a target="_self" class="sdsm-hyperlink css-1ekngtg" href="/policy/content-guidelines-recommendation-eligibility"><u>Content Guidelines for Recommendation Eligibility</u></a>. </p><p class="css-1go7wjq sdsm-p"><br/>The monetization policies on this page are distinct from the <a href="https://snap.com/en-US/terms/commercial-content?lang=en-US" target="_blank" class="sdsm-hyperlink css-1ekngtg" rel="noopener"><u>Commercial Content Policy</u></a>, which applies to within-content advertising, i.e., sponsored content. </p></div></div></div></div></section></section></div></article><article class="sdsm-block sdsm-tertiary css-1rfsqf4"><div data-testid="sdsm-block-boundary" class="sdsm-block-boundary css-1kazlc"><section data-test-id="sdsm-block-children" data-max-columns="1" class="css-l6mpse"><div data-testid="accordion" class="sdsm-accordion css-1e8bkkx"><details class="sdsm-detail-summary css-7aclij" data-state="off" style="--animation-duration:400ms"><summary role="button" tabindex="0" class="css-12uu0hs">How can I become eligible for monetization? <svg width="16" height="16" viewBox="0 0 16 16" fill="var(--icon-color)" xmlns="http://www.w3.org/2000/svg" class="sds-icon sds-icon-chevron-down sdsm-icon css-1iogto2"><path fill-rule="evenodd" clip-rule="evenodd" d="M8.04903 8.94148L11.8176 5.17288L12.7604 6.11569L8.04903 10.8271L3.33763 6.11569L4.28044 5.17288L8.04903 8.94148Z"></path></svg></summary><section data-test-id="sdsm-content" class="sdsm-content css-ygoydk"><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-body"><div class="css-rre4k5" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">Individual creators can find more information here:</p><p class="css-1go7wjq sdsm-p"><a href="https://creators.snap.com/earn-rewards?lang=en-US#:~:text=Snapchat%20Revenue%20Share%20Program,investing%20in%20the%20Snapchat%20community" target="_blank" class="sdsm-hyperlink css-1ekngtg" rel="noopener"><u>Learn how to make money on Snapchat</u></a> </p><p class="css-1go7wjq sdsm-p"><br/></p><p class="css-1go7wjq sdsm-p">Organizations, such as trusted news outlets or other media companies, can find information here:</p><p class="css-1go7wjq sdsm-p"><a href="https://creators.snap.com/content-partners-snapchat-shows?lang=en-US" target="_blank" class="sdsm-hyperlink css-1ekngtg" rel="noopener"><u>Snapchat Shows | Content Partners</u></a> </p></div></div></div></div></section></details><details class="sdsm-detail-summary css-7aclij" data-state="off" style="--animation-duration:400ms"><summary role="button" tabindex="0" class="css-12uu0hs">How are these Content Monetization Policies applied?<svg width="16" height="16" viewBox="0 0 16 16" fill="var(--icon-color)" xmlns="http://www.w3.org/2000/svg" class="sds-icon sds-icon-chevron-down sdsm-icon css-1iogto2"><path fill-rule="evenodd" clip-rule="evenodd" d="M8.04903 8.94148L11.8176 5.17288L12.7604 6.11569L8.04903 10.8271L3.33763 6.11569L4.28044 5.17288L8.04903 8.94148Z"></path></svg></summary><section data-test-id="sdsm-content" class="sdsm-content css-ygoydk"><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-body"><div class="css-rre4k5" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">Snap’s Content team evaluates accounts (creators or partners) holistically. In order to identify a pattern of publishing content that fails to meet the standards of monetization eligibility, we use a mix of human and algorithmic moderation. We also listen to feedback from users, brands and other stakeholders. If your account fails to adhere to these policies, then you may be ineligible for payment. We may also remove advertising from appearing alongside specific content and suspend or permanently revoke your participation in the monetization program. </p><p class="css-1go7wjq sdsm-p"><br/></p><p class="css-1go7wjq sdsm-p">Further enforcement details may be found in the <a href="https://www.snap.com/en-US/terms/creator-stories?lang=en-US" target="_blank" class="sdsm-hyperlink css-1ekngtg" rel="noopener"><u>Creator Stories Terms</u></a> and</p><p class="css-1go7wjq sdsm-p"><a href="https://www.snap.com/en-US/terms/spotlight-terms?lang=en-US" target="_blank" class="sdsm-hyperlink css-1ekngtg" rel="noopener"><u>Spotlight Terms</u></a>, which are available to eligible accounts. </p></div></div></div></div></section></details><details class="sdsm-detail-summary css-7aclij" data-state="off" style="--animation-duration:400ms"><summary role="button" tabindex="0" class="css-12uu0hs">Monetization Policies<svg width="16" height="16" viewBox="0 0 16 16" fill="var(--icon-color)" xmlns="http://www.w3.org/2000/svg" class="sds-icon sds-icon-chevron-down sdsm-icon css-1iogto2"><path fill-rule="evenodd" clip-rule="evenodd" d="M8.04903 8.94148L11.8176 5.17288L12.7604 6.11569L8.04903 10.8271L3.33763 6.11569L4.28044 5.17288L8.04903 8.94148Z"></path></svg></summary><section data-test-id="sdsm-content" class="sdsm-content css-ygoydk"><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-body"><div class="css-rre4k5" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">We want to reward consistent, high-quality content creation. You can get a sense of our criteria for content quality by taking some time to read our <a target="_self" class="sdsm-hyperlink css-1ekngtg" href="/policy/content-guidelines-recommendation-eligibility"><u>Content Guidelines for Recommendation Eligibility</u></a>. If you primarily or frequently publish content that is “not eligible for recommendation,” you are most likely not a good candidate for content monetization on Snapchat. </p><p class="css-1go7wjq sdsm-p"><br/></p><p class="css-1go7wjq sdsm-p">In addition to consistently following the <a target="_self" class="sdsm-hyperlink css-1ekngtg" href="/policy/content-guidelines-recommendation-eligibility"><u>Content Guidelines for Recommendation Eligibility</u></a>, monetized accounts should consistently demonstrate originality and authenticity. </p><div class="sdsm-h3 css-85zy81">Monetizable:</div><p class="css-1go7wjq sdsm-p"><br/></p><p class="css-1go7wjq sdsm-p">You publish original, engaging<b> </b>content that you or your organization created. If you are posting someone else’s content, you must add to it in a valuable, transformative way, such as:</p><ul class="css-1j4b859 sdsm-ul"><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Reacting to a video (for example, adding your own commentary to a sports replay)</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Using clips in the context of reviews (for example, talking about a movie while playing relevant excerpts)</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Editing footage in a creative way (for example, a compilation of the ten best wedding cakes, assembled into a countdown list, with added context, commentary and/or creative elements)</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Showing clips from social media when the content is both 1) properly attributed to the original creator, and 2) presented with original commentary about its relevance to newsworthy current events, trends, or public discourse </p></div></li></ul><p class="css-1go7wjq sdsm-p"><br/></p><p class="css-1go7wjq sdsm-p">You publish authentic content that builds trust with Snapchatters and advertisers. You do not mislead. Your tiles or introductions set up expectations that are rewarded within the rest of your content. </p><div class="sdsm-h3 css-85zy81">Not Monetizable:</div><p class="css-1go7wjq sdsm-p"><br/></p><p class="css-1go7wjq sdsm-p">You primarily or frequently publish unoriginal content that you did not create and which you did not transform in a meaningful way, such as:</p><ul class="css-1j4b859 sdsm-ul"><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Unaltered clips or compilations of clips from TV shows, movies, music videos</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Re-uploading other people’s social media posts</p></div></li></ul><p class="css-1go7wjq sdsm-p"> </p><p class="css-1go7wjq sdsm-p">You post repetitive content, such as repeatedly reposting your own content, or content that is duplicative, or designed solely for boosting views rather than entertaining or informing viewers, such as:</p><ul class="css-1j4b859 sdsm-ul"><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Re-using the same tile image over and over</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Posting minimally-distinguishable Snaps, such as nodding and pointing at written quotations over and over. </p></div></li></ul><p class="css-1go7wjq sdsm-p"><br/></p><p class="css-1go7wjq sdsm-p">You frequently publish inauthentic content that misleads people (even if the subject matter is not as “serious” as politics, health, or tragic events). Engagement bait is misleading because it sets up an expectation that never pays off, such as:</p><ul class="css-1j4b859 sdsm-ul"><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">An irrelevant tile image (for example, an image of a celebrity who is not mentioned in the rest of the story)</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">A shocking tile (for example, images that may, at first glance, resemble genitalia) </p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">An unfounded rumor (for example, baseless speculation that an actor might play a certain character in an upcoming movie)</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Long-past events presented as current events (for example, a celebrity’s years-old arrest depicted as breaking news)</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Deceptively manipulated media (for example, editing an image of someone’s body or face to imply a radical transformation, or editing a snake to appear to be as large as a bus, etc.)</p></div></li></ul><p class="css-1go7wjq sdsm-p"></p></div></div></div></div></section></details></div></section></div><div class="css-uhiw6h" data-testid="break-spacer"></div></article><div class="css-ce0z7n"></div><aside class="sdsm-side-overlay css-1fnhd75"><div class="css-huk6cy"><button class="css-12z3p7m" type="button"><svg width="24" height="24" viewBox="0 0 16 16" fill="var(--side-overlay-fg-color)" xmlns="http://www.w3.org/2000/svg" class="sds-icon sds-icon-cross sdsm-icon"><path fill-rule="evenodd" clip-rule="evenodd" d="M8 9.8535L11.6239 13.4774L12.8614 12.24L9.23744 8.61606L12.8614 4.99214L11.6239 3.7547L8 7.37862L4.37609 3.75471L3.13865 4.99215L6.76256 8.61606L3.13864 12.24L4.37608 13.4774L8 9.8535Z"></path></svg></button></div><dl class="css-1wlnxz6"><dt class="css-1qtf8us"></dt><dd class="css-pwycf1"></dd></dl></aside><aside 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