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width="26px" height="16.043px" viewBox="57 35.171 26 16.043" enable-background="new 57 35.171 26 16.043" xml:space="preserve"> <path d="M57.5,38.193l12.5,12.5l12.5-12.5l-2.5-2.5l-10,10l-10-10L57.5,38.193z"/> </svg></span><span class="menu-text">Transporteur</span></a></li></ul></div></nav></div></div> </div> </div> </div> </header> <div id="content" class="site-content"> <div class="ast-container"> <div id="primary" class="content-area primary"> <main id="main" class="site-main"> <article class="post-2168 post type-post status-publish format-standard has-post-thumbnail hentry category-high-tech tag-comment tag-correctement tag-creer tag-minisite tag-questce tag-quun ast-article-single" id="post-2168" itemtype="https://schema.org/CreativeWork" itemscope="itemscope"> <div class="ast-post-format- single-layout-1"> <header class="entry-header "> <h1 class="entry-title" itemprop="headline">Qu’est-ce qu’un minisite et comment en cr茅er un correctement en 2022</h1><div class="entry-meta"><span class="posted-on"><span class="published" itemprop="datePublished"> 27/03/2023 </span></span> / <span class="ast-terms-link"><a href="https://www.wk-transport-logistique.fr/high-tech/" class="">High-tech</a></span> / <span class="ast-reading-time">10 minutes de lecture</span></div><div class="post-thumb-img-content post-thumb"><div class="bialty-container"><img width="1024" height="538" src="https://www.wk-transport-logistique.fr/wp-content/uploads/2023/03/Quest-ce-quun-minisite-et-comment-en-creer-un-correctement-en.png" class="attachment-large size-large wp-post-image" alt="mini-site" itemprop="image" decoding="async" srcset="https://www.wk-transport-logistique.fr/wp-content/uploads/2023/03/Quest-ce-quun-minisite-et-comment-en-creer-un-correctement-en.png 1024w, https://www.wk-transport-logistique.fr/wp-content/uploads/2023/03/Quest-ce-quun-minisite-et-comment-en-creer-un-correctement-en-300x158.png 300w, https://www.wk-transport-logistique.fr/wp-content/uploads/2023/03/Quest-ce-quun-minisite-et-comment-en-creer-un-correctement-en-768x404.png 768w" sizes="(max-width: 1024px) 100vw, 1024px"></div> </div> </header> <div class="entry-content clear" itemprop="text" > <div class="bialty-container"><p>Le minisite est une adresse Web plus petite qu’un site Web institutionnel et plus grande qu’un microsite ou une page de destination. Par conséquent, il rassemble les caractéristiques et les fonctionnalités de ces structures : il fournit un contenu précieux qui enrichit l’expérience des utilisateurs sur Internet, contribuant à convertir les prospects en clients.</p> <p>En général, <strong>le minisite est un type de </strong><strong>placer</strong> <strong>qui a trois à cinq pages</strong>mais cela ne veut pas dire qu’il est plus facile à gérer : tout comme un site web traditionnel, il nécessite l’application de bonnes pratiques de SEO (Search Engine Optimization) pour être vraiment efficace, en plus de générer des surcoûts avec l’hébergement.</p> <p>Son rôle essentiel est de consolider les informations pertinentes pour appuyer les décisions des clients d’une entreprise. Cependant, ce modèle a gagné en pertinence dans le marketing d’affiliation.</p> <p>Par conséquent, vous pouvez créer un minisite pour les deux <strong>fonctionner indépendamment</strong>lançant des campagnes segmentées ou exclusives pour un créneau spécifique, ainsi que pour<strong> générer du trafic utilisateur</strong> à un domaine parent. En effet, le volume de visiteurs du minisite peut être plus élevé, car il comporte moins d’éléments, ce qui nécessite moins de ressources serveur et lui permet d’être plus rapide en termes de chargement.</p> <p>Dans cet article, nous parlons un peu plus des minisites et de la façon dont ils peuvent être créés pour devenir extrêmement fonctionnels. Voir ci-dessous:</p> <h2>Comment fonctionne un mini-site ?</h2> <p><strong>Le minisite est un site Web normal, comme un autre. </strong>Il demande le même soin qu’un site institutionnel ou un blog, doit être hébergé et répondre à des exigences minimales pour la qualité de l’expérience de visite de l’utilisateur : réactivité (capacité à s’adapter à n’importe quelle taille d’écran), sécurité, convivialité et surtout vitesse de chargement.</p> <p>L’avantage du minisite est qu’il comporte moins de pages, ce qui nécessite moins de ressources serveur et, par conséquent, peut être moins coûteux pour son propriétaire. De plus, le minisite peut charger les informations plus rapidement, ce qui peut influencer le classement dans les moteurs de recherche. Par conséquent, ils sont plus susceptibles de devenir les premiers domaines sur une page de résultats de recherche (SERP).</p> <h2>Quand opter pour un minisite ?</h2> <p>Vous pouvez choisir cette option lorsque vous souhaitez classer votre site plus rapidement dans les résultats de recherche ou pour<strong> augmenter la notoriété de votre marque dans une niche. </strong>De plus, les mini-sites sont de bons choix pour ceux qui ont un petit portefeuille et n’ont pas besoin de beaucoup de pages pour mettre les informations sur leurs produits ou services à la disposition des clients.</p> <p>Les minisites sont également <strong>utilisé comme</strong><strong> pages de destination</strong><strong>,</strong> pour capturer et encourager l’avancement des prospects via l’entonnoir de conversion. De nombreuses entreprises optent également pour ce modèle pour parler davantage de leur entreprise, présenter des cas clients et des preuves sociales qui soutiennent les décisions des consommateurs et la fiabilité des clients, que ce soit pour augmenter l’autorité ou pour assurer plus de ventes.</p> <p>Les entreprises plus récentes dont les propriétaires n’ont pas les ressources ou l’expérience nécessaires pour gérer une infrastructure plus robuste peuvent également tirer parti des minisites. Avec eux c’est possible<strong> avoir une présence Web efficace au stade initial de votre entreprise, </strong>car ils sont plus faciles à configurer, à gérer et permettent même une routine de publication plus légère.</p> <div style="clear:both; margin-top:0em; margin-bottom:1em;"><a href="https://www.wk-transport-logistique.fr/comment-stimuler-la-generation-de-demande-avec-du-contenu-interactif-automatisation-du-marketing/" target="_blank" rel="dofollow" class="u56619f7282850e5d231aaf3b13fcaafc"><style> .u56619f7282850e5d231aaf3b13fcaafc { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #34495E!important; text-decoration:none; } .u56619f7282850e5d231aaf3b13fcaafc:active, .u56619f7282850e5d231aaf3b13fcaafc:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .u56619f7282850e5d231aaf3b13fcaafc { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .u56619f7282850e5d231aaf3b13fcaafc .ctaText { font-weight:bold; color:#464646; text-decoration:none; font-size: 16px; } .u56619f7282850e5d231aaf3b13fcaafc .postTitle { color:#464646; text-decoration: underline!important; font-size: 16px; } .u56619f7282850e5d231aaf3b13fcaafc:hover .postTitle { text-decoration: underline!important; } </style><div style="padding-left:1em; padding-right:1em;"><span class="ctaText">A lire aussi :</span>  <span class="postTitle">Comment stimuler la g茅n茅ration de demande avec du contenu interactif + automatisation du marketing</span></div></a></div><p>La plupart des minisites sont facilement optimisés, ce qui permet d’adopter de bonnes pratiques de référencement et des backlinks pour assurer une visibilité encore plus organique à votre projet.</p> <h2>Comment créer un minisite réussi ?</h2> <p>Ensuite, vous verrez rapidement comment créer un minisite dans WordPress, le plus grand CMS (Content Management System) au monde.</p> <h3>Planifiez la structure de votre minisite</h3> <p>Ce processus peut être compliqué et impliquer de nombreuses étapes différentes. Parmi eux, créer des personas, rechercher des mots-clés, analyser le contenu de vos concurrents directs, préparer un brand book, développer du contenu, créer des éléments de design et définir de bonnes pratiques de référencement.</p> <p><strong>Faire une carte de votre site</strong>, en organisant les informations de manière à ce qu’elles n’aient pas l’air d’être simplement « jetées » sur la page. Planifiez les cibles de manière à ce qu’elles ne nécessitent pas beaucoup de ressources serveur.</p> <div class="wp-block-image"> <figure class="aligncenter size-large"><picture class="wp-image-50572"><source type="image/webp" data-lazy-></source><br> <img decoding="async" width="1024" height="352" alt="mini-site" data-lazy- src="https://www.wk-transport-logistique.fr/wp-content/uploads/2023/03/Quest-ce-quun-minisite-et-comment-en-creer-un-correctement-en.jpg"> </picture> <noscript><picture class="wp-image-50572"><source type="image/webp"></source><br> <img loading="lazy" decoding="async" width="1024" height="352" src="https://www.wk-transport-logistique.fr/wp-content/uploads/2023/03/Quest-ce-quun-minisite-et-comment-en-creer-un-correctement-en.jpg" alt="mini-site"> </picture> </noscript></figure> </div> <h3>Choisir un nom de domaine</h3> <p>tu as aussi besoin <strong>choisir un nom de domaine adapté</strong>. Il doit être facile à retenir, facile à écrire, et il doit toujours représenter correctement votre marque, car ce sera la première chose que les visiteurs et les clients de votre site Web y associeront. En outre, une URL fiable est un facteur de classement des moteurs de recherche.</p> <h3>Choisissez un hébergeur</h3> <p><strong>Le choix d’un fournisseur d’hébergement Web est essentiel</strong>, car ce service garantira que votre minisite est accessible à tout moment. Sans cela, les performances et les fonctionnalités en souffriront, ce qui peut également nuire à votre stratégie de référencement et à l’expérience de vos visiteurs.</p> <p>WordPress.org doit être configuré avec un fournisseur d’hébergement, et <strong>Stage est un fournisseur d’hébergement WordPress géré.</strong></p> <h3>Créer un mini-site avec WordPress</h3> <p>L’installation du CMS est simple – quelques clics et vous contrôlez totalement les paramètres : vous pouvez faire ce que vous voulez, autant de fois que vous le souhaitez. Comme l’alternative est personnalisable, vous pouvez installer des plugins, utiliser des thèmes personnalisés, des widgets et d’autres ressources disponibles.</p> <p>Il est également possible d’intégrer le CMS avec des systèmes de gestion, des passerelles de paiement et des logiciels tels que les CRM (Customer Relationship Management), qui donnent un contrôle total sur les processus liés à la gestion de votre site Web.</p> <p>Tapez « sitename.com/wp-admin » dans la barre d’adresse de votre moteur de recherche pour vous connecter à votre compte WordPress. Après cela, vous devez sélectionner un modèle qui correspond à votre stratégie de marque, attire du trafic et augmente vos chances de vendre.</p> <p>Pour cela, choisissez une option responsive déjà optimisée pour les moteurs de recherche. Si vous souhaitez créer un design unique, vous devez créer le site Web à partir de zéro, ce qui signifie embaucher un concepteur Web.</p> <p><strong>La conception et l’esthétique des couleurs de votre marque doivent également être utilisées sur votre site Web. </strong>Ces facteurs maintiennent les visiteurs intéressés à parcourir le contenu, ce qui augmente le temps passé par l’utilisateur sur la page et, par conséquent, la pertinence de votre domaine.</p> <div style="clear:both; margin-top:0em; margin-bottom:1em;"><a href="https://www.wk-transport-logistique.fr/est-il-possible-dutiliser-lintelligence-artificielle-pour-creer-des-sites-web-decouvrez-des-maintenant/" target="_blank" rel="dofollow" class="ue4f20bd6915f07271b29dfbbf9fc415b"><style> .ue4f20bd6915f07271b29dfbbf9fc415b { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #34495E!important; text-decoration:none; } .ue4f20bd6915f07271b29dfbbf9fc415b:active, .ue4f20bd6915f07271b29dfbbf9fc415b:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .ue4f20bd6915f07271b29dfbbf9fc415b { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .ue4f20bd6915f07271b29dfbbf9fc415b .ctaText { font-weight:bold; color:#464646; text-decoration:none; font-size: 16px; } .ue4f20bd6915f07271b29dfbbf9fc415b .postTitle { color:#464646; text-decoration: underline!important; font-size: 16px; } .ue4f20bd6915f07271b29dfbbf9fc415b:hover .postTitle { text-decoration: underline!important; } </style><div style="padding-left:1em; padding-right:1em;"><span class="ctaText">A lire aussi :</span>  <span class="postTitle">Est-il possible d'utiliser l'intelligence artificielle pour cr茅er des sites Web ? D茅couvrez d猫s maintenant!</span></div></a></div><p>Si les mêmes polices et couleurs sont utilisées de manière cohérente, elles peuvent rendre vos efforts de marque plus efficaces. Voici quelques-uns des templates WordPress les plus connus :</p> <ul> <li>Bennington ;</li> <li>Galbé;</li> <li>malade ;</li> <li>Activez-le ;</li> <li>Zérif Lite ;</li> <li>Pétillant;</li> <li>talon;</li> <li>Allégant ;</li> <li>Astride ;</li> <li>Affluent;</li> <li>Llorix One Lite;</li> <li>Éblouissant;</li> <li>Newsmag Lite ;</li> <li>Mésie;</li> <li>Travelify ;</li> <li>Unir;</li> <li>Hueman ;</li> <li>Éclat;</li> <li>Shoplsle ;</li> <li>Transcender;</li> <li>Personnaliser ;</li> <li>Vertu;</li> <li>Boutique Azera ;</li> <li>Sensible;</li> <li>Rayonner.</li> </ul> <p>WordPress présente de nombreux avantages dans la création d’un minisite. O <strong>Le CMS permet l’incorporation de plugins, </strong>qui ajoutent des fonctionnalités aux pages. Certains d’entre eux sont essentiels pour augmenter les performances, à la fois en termes de rapidité et de convivialité. Voir quelques-uns des principaux plugins ci-dessous :</p> <ul> <li>WooCommerce ;</li> <li>Yoast SEO ;</li> <li>Vérificateur de lien brisé ;</li> <li>Formulaire de contact 7 ;</li> <li>Sécurité Wordfence ;</li> <li>BJ charge paresseuse ;</li> <li>Mesures sociales ;</li> <li>Authentificateur Google ;</li> <li>Plans de site Google XML ;</li> <li>redirection ;</li> <li>Case à cocher Rel Nofollow ;</li> <li>LeadPages ;</li> <li>Sécurité iThèmes ;</li> <li>Ajoute ça;</li> <li>Galerie sociale ;</li> <li>WP Rocket ;</li> <li>Moniteur de requête ;</li> <li>Imaginez;</li> <li>VaultPress ;</li> <li>Akismet Anti-Spam ;</li> <li>Captcha Google ;</li> <li>jet pack;</li> <li>Cache total W3 ;</li> <li>Tableau de bord Google Analytics pour WP (GADWP).</li> </ul> <h3>Ajouter des éléments de structure de site</h3> <p>Certains éléments sont indispensables pour <strong>assurer la convivialité de votre minisite.</strong> Sans eux, l’expérience utilisateur est entravée et compromise. De plus, vous ne pouvez pas opérationnaliser des stratégies complémentaires. Par exemple, diriger les visiteurs vers un autre canal, tel qu’un réseau social d’entreprise, ou les encourager à s’inscrire à des newsletters. Voyez quels sont ces éléments :</p> <ul> <li>le menu de navigation;</li> <li>boutons d’intégration des médias sociaux ;</li> <li>Formulaire de contact ;</li> <li>section commentaires ;</li> <li>barre de recherche;</li> <li>section témoignages;</li> <li>logo et favicon ;</li> <li>coordonnées.</li> </ul> <h3>Planifier et créer du contenu</h3> <p>Le contenu est l’un des piliers d’un site Web réussi. Il doit avoir de la valeur et être adapté au business persona, représentation semi-fictive du client idéal de l’entreprise. La planification, réalisée au travers d’un calendrier éditorial, est essentielle pour assurer la nécessaire cohérence des publications.</p> <p><strong>Réfléchissez à la conception de votre minisite avant de définir le thème des publications : </strong>quelles sont les demandes des utilisateurs qui ont tendance à aimer le contenu ? Quels sont les points faibles de votre public ? Quel est l’objectif initial de votre projet ?</p> <p>Tout cela doit être considéré avant de définir des lignes directrices pour la production de contenu. De plus, vous devez choisir des mots-clés liés à votre créneau pour classer votre minisite avec les termes les plus recherchés.</p> <p>Consultez les sites Web de vos principaux concurrents et voyez sur quels sujets ils écrivent le plus. Ajoutez des backlinks pour que les utilisateurs continuent de parcourir vos pages en permanence et découvrez quelle combinaison de types de contenu convient le mieux à votre personnalité et à l’étape de l’entonnoir de vente dans laquelle ils se trouvent.</p> <h3>Optimiser le minisite pour le référencement</h3> <p><strong>L’optimisation des moteurs de recherche est un autre pilier du succès de votre stratégie. </strong>Il assure la visibilité de vos pages dans les moteurs de recherche comme Google ou Bing.</p> <p>Certaines bonnes pratiques de référencement sont liées à l’ajout de balises méta au contenu, à la création de titres vraiment attrayants et de méta descriptions capables d’aider au classement, car elles fournissent les bonnes informations pour répondre à l’intention principale des utilisateurs (liée au mot-clé) dans les moteurs de recherche.</p> <div style="clear:both; margin-top:0em; margin-bottom:1em;"><a href="https://www.wk-transport-logistique.fr/comment-rivalmind-a-augmente-sa-production-de-contenu-de-67-avec-writeraccess/" target="_blank" rel="dofollow" class="uf94a2c20cf29323a9e6fbf14cef96648"><style> .uf94a2c20cf29323a9e6fbf14cef96648 { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #34495E!important; text-decoration:none; } .uf94a2c20cf29323a9e6fbf14cef96648:active, .uf94a2c20cf29323a9e6fbf14cef96648:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .uf94a2c20cf29323a9e6fbf14cef96648 { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .uf94a2c20cf29323a9e6fbf14cef96648 .ctaText { font-weight:bold; color:#464646; text-decoration:none; font-size: 16px; } .uf94a2c20cf29323a9e6fbf14cef96648 .postTitle { color:#464646; text-decoration: underline!important; font-size: 16px; } .uf94a2c20cf29323a9e6fbf14cef96648:hover .postTitle { text-decoration: underline!important; } </style><div style="padding-left:1em; padding-right:1em;"><span class="ctaText">A lire aussi :</span>  <span class="postTitle">Comment RivalMind a augment茅 sa production de contenu de 67 % avec WriterAccess</span></div></a></div><h3>Monétiser le minisite</h3> <p>Maintenant que vous avez appris à créer un site Web, vous devez <strong>Pensez à rentabiliser vos efforts. </strong>Vous pouvez gagner de l’argent grâce aux publicités et au marketing d’affiliation, c’est pourquoi de nombreux utilisateurs ont créé des mini-sites sur Internet.</p> <p>Dans le marketing d’affiliation, le propriétaire fait la publicité des produits et gagne une commission pour le faire. Il permet aux marques et aux entreprises d’utiliser leur site Web ou leur blog pour commercialiser des éléments de leur portefeuille. Pour les grandes entreprises, il s’agit d’une opportunité de vente : un nouveau canal de divulgation dans lequel il est possible de combiner le système d’affiliation avec le marketing de référence.</p> <p>Quant aux propriétaires de sites Web, c’est un excellent moyen de gagner un revenu supplémentaire. De nombreux annonceurs recherchent des sites Web et des blogs pertinents sur Internet avec un contenu précieux pour leur personnalité, afin de les aider à vendre leurs produits ou services.</p> <p>Vous pouvez également monétiser le blog en exécutant vos propres annonces et celles de tiers et en utilisant des outils puissants tels que Google Analytics pour des analyses et un suivi personnalisés.</p> <h3>Testez le minisite</h3> <p><strong>La bonne façon de vérifier qu’un site Web fonctionne vraiment consiste à effectuer des tests.</strong> Alors, configurez votre minisite et mettez-le en ligne. Prenez le temps de cliquer sur chaque page afin d’évaluer la convivialité. Vérifiez la fonctionnalité des plugins, la combinaison de tous les éléments de conception, le temps de chargement du contenu visuel et tous les autres aspects qui peuvent nuire à l’expérience des visiteurs.</p> <p>L’expérience utilisateur est la clé des stratégies SEO et CRO. Avant de mettre en place des changements structurels sur votre page, étudiez également les caractéristiques et les attentes de votre audience, analysez les données d’accès quantitatives et qualitatives et diagnostiquez les éventuels problèmes pouvant interférer avec les performances de votre minisite.</p> <h2>Comment Stage peut-il vous aider avec votre minisite ?</h2> <p><strong>Stage est une solution d’hébergement WordPress de WK Transport-Logistique Content</strong> en se concentrant sur les ressources pour opérationnaliser les principales stratégies marketing. Le support spécialisé est le grand différentiel de cet outil, en plus de l’intégration avec les solutions Hubspot, RD Station et MailChimp. Il existe plus de 5 000 sites Web hébergés, 45 serveurs distribués et plus de 5 000 entreprises desservies par la plateforme.</p> <p>Avec notre hébergement WordPress infogéré, votre minisite aura les performances nécessaires pour se classer dans les meilleures positions SERP et garantir le retour que vous attendez de votre projet. Nous proposons un hébergement rapide et hautement sécurisé, avec un serveur premium et constamment contrôlé par des routines de protection. De plus, nous avons un support agile et spécialisé, avec des professionnels prêts à vous aider sur n’importe quel sujet.</p> <p>Découvrez Stage et rejoignez les grandes marques qui prennent en charge leurs processus dans notre infrastructure !</p> </div> </div> </div> </article> <div class=" ast-single-author-box ast-author-container--left ast-author-box-position--outside" itemprop="author" itemscope itemtype="https://schema.org/Person" > <div class="ast-author-meta"> <div class="about-author-title-wrapper"> <h3 class="about-author">A propos de l'auteur</h3> </div> <div class="ast-author-details"> <div class="post-author-avatar"><img alt='Jacky Siboul' src='https://www.wk-transport-logistique.fr/wp-content/uploads/2023/03/cropped-jacky-100x100.jpg' srcset='https://www.wk-transport-logistique.fr/wp-content/uploads/2023/03/cropped-jacky-200x200.jpg 2x' class='avatar avatar-100 photo' height='100' width='100' loading='lazy' decoding='async'/></div> <div class="post-author-bio"> <a class="url fn n" href="https://www.wk-transport-logistique.fr/author/jacky-siboul/" itemprop="url" rel="author" target="_self"> <h4 class="author-title" itemprop="name">Jacky Siboul</h4> </a> <div class="post-author-desc">Depuis qu'il a fond茅 le site internet WK Transport-Logistique, Jacky est devenu un acteur cl茅 dans la couverture des derni猫res tendances, technologies et strat茅gies du secteur. Il est particuli猫rement int茅ress茅 par les innovations en mati猫re de transport durable, les solutions de cha卯ne d'approvisionnement intelligentes et les technologies 茅mergentes telles que la robotique et l'intelligence artificielle appliqu茅es 脿 la logistique. En plus de son travail en tant que journaliste 茅ditorial, Jacky Siboul est 茅galement un conf茅rencier et un formateur appr茅ci茅, partageant son expertise et ses connaissances avec des professionnels du secteur lors de conf茅rences et d'茅v茅nements. Il est 茅galement membre actif de diverses organisations professionnelles li茅es au transport et 脿 la logistique.</div> </div> </div> </div></div> <nav class="navigation post-navigation" aria-label="Navigation des articles"> <span class="screen-reader-text">Navigation des articles</span> <div class="nav-links"><div class="nav-previous"><a title="Lom茅 Container Terminal vise double trafic d茅cennal" href="https://www.wk-transport-logistique.fr/lome-container-terminal-vise-double-trafic-decennal/" rel="prev"><span class="ast-left-arrow">←</span> Article pr茅c茅dent</a></div><div class="nav-next"><a title="Un guide pratique pour vous faire construire une exp茅rience de marque interactive" href="https://www.wk-transport-logistique.fr/un-guide-pratique-pour-vous-faire-construire-une-experience-de-marque-interactive/" rel="next">Article suivant <span class="ast-right-arrow">→</span></a></div></div> </nav> </main> </div> <div class="widget-area secondary" id="secondary" itemtype="https://schema.org/WPSideBar" itemscope="itemscope"> <div class="sidebar-main" > <aside id="block-27" class="widget widget_block"> <div class="wp-block-uagb-table-of-contents uagb-toc__align-left uagb-toc__columns-1 uagb-block-16555499 " data-scroll= "1" data-offset= "30" style="" > <div class="uagb-toc__wrap"> <div class="uagb-toc__title"> Contenu de l'article </div> <div class="uagb-toc__list-wrap"> <ol class="uagb-toc__list"><li class="uagb-toc__list"><a href="#comment-fonctionne-un-mini-site" class="uagb-toc-link__trigger">Comment fonctionne un mini-site ?</a><li class="uagb-toc__list"><a href="#quand-opter-pour-un-minisite" class="uagb-toc-link__trigger">Quand opter pour un minisite ?</a><li class="uagb-toc__list"><a href="#comment-cr茅er-un-minisite-r茅ussi" class="uagb-toc-link__trigger">Comment cr茅er un minisite r茅ussi ?</a><ul class="uagb-toc__list"><li class="uagb-toc__list"><a href="#planifiez-la-structure-de-votre-minisite" class="uagb-toc-link__trigger">Planifiez la structure de votre minisite</a><li class="uagb-toc__list"><li class="uagb-toc__list"><a href="#choisir-un-nom-de-domaine" class="uagb-toc-link__trigger">Choisir un nom de domaine</a><li class="uagb-toc__list"><li class="uagb-toc__list"><a href="#choisissez-un-h茅bergeur" class="uagb-toc-link__trigger">Choisissez un h茅bergeur</a><li class="uagb-toc__list"><li class="uagb-toc__list"><a href="#cr茅er-un-mini-site-avec-wordpress" class="uagb-toc-link__trigger">Cr茅er un mini-site avec WordPress</a><li class="uagb-toc__list"><li class="uagb-toc__list"><a href="#ajouter-des-茅l茅ments-de-structure-de-site" class="uagb-toc-link__trigger">Ajouter des 茅l茅ments de structure de site</a><li class="uagb-toc__list"><li class="uagb-toc__list"><a href="#planifier-et-cr茅er-du-contenu" class="uagb-toc-link__trigger">Planifier et cr茅er du contenu</a><li class="uagb-toc__list"><li class="uagb-toc__list"><a href="#optimiser-le-minisite-pour-le-r茅f茅rencement" class="uagb-toc-link__trigger">Optimiser le minisite pour le r茅f茅rencement</a><li class="uagb-toc__list"><li class="uagb-toc__list"><a href="#mon茅tiser-le-minisite" class="uagb-toc-link__trigger">Mon茅tiser le minisite</a><li class="uagb-toc__list"><li class="uagb-toc__list"><a href="#testez-le-minisite" class="uagb-toc-link__trigger">Testez le minisite</a></li></ul></li><li class="uagb-toc__list"><a href="#comment-stage-peut-il-vous-aider-avec-votre-minisite" class="uagb-toc-link__trigger">Comment Stage peut-il vous aider avec votre minisite聽?</a></ul></ol> </div> </div> </div> </aside><aside id="block-3" class="widget widget_block"> <div class="wp-block-group is-layout-flow wp-block-group-is-layout-flow"> <div class="wp-block-uagb-advanced-heading uagb-block-eb347b97"><div class="uagb-heading-text">Derniers articles</div></div> <ul class="wp-block-latest-posts__list wp-block-latest-posts"><li><div class="wp-block-latest-posts__featured-image alignleft"><div class="bialty-container"><img loading="lazy" decoding="async" 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