Overview — Twitter Developers

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color--neutral-white">Back</span> </a> </div> </div> <ul class="nav--menu nav--menu--root" data-level="1" data-currentpage="/content/developer-twitter/en/docs/ads/audiences"> <li class="nav--mobile-item nav--menu__list-item color--neutral-white " data-show-sub-level="false"> <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en.html" title="Developer" class="color--neutral-white"> <span class="nav--menu__list-item-text color--neutral-white">Developer</span> </a> </li> <li class="nav--menu__list-item " data-show-sub-level="false"> <a href="#" class="color--neutral-white " data-navtitle="Use cases"> <span class="nav--menu__list-item-text color--neutral-white">Use cases</span> <span class="nav--menu__list-item-arrow"> <svg xmlns="http://www.w3.org/2000/svg" width="34" height="20" viewbox="0 0 34 20"><path d="M17 12.758L5.121.879a2.998 2.998 0 0 0-4.242 0 2.998 2.998 0 0 0 0 4.242l14 14a2.998 2.998 0 0 0 4.242 0l14-14C33.707 4.535 34 3.768 34 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class="search-bar__input" name="q"/><svg xmlns="http://www.w3.org/2000/svg" width="50" height="50" viewbox="0 0 50 50"><path d="M48.644 42.096l-7.409-7.409a4.606 4.606 0 0 0-3.915-1.295l-2.328-2.328a19.306 19.306 0 0 0 3.894-11.628 19.295 19.295 0 0 0-5.69-13.757A19.3 19.3 0 0 0 19.457-.009 19.347 19.347 0 0 0 5.685 5.699c-7.58 7.583-7.581 19.917-.004 27.495a19.31 19.31 0 0 0 13.743 5.693 19.28 19.28 0 0 0 11.639-3.893l2.327 2.327c-.193 1.389.227 2.847 1.295 3.915l7.409 7.409A4.627 4.627 0 0 0 45.37 50c1.185 0 2.37-.452 3.274-1.357a4.627 4.627 0 0 0 0-6.547zM31.939 19.439c0 6.904-5.596 12.5-12.5 12.5s-12.5-5.596-12.5-12.5 5.596-12.5 12.5-12.5 12.5 5.596 12.5 12.5z"/><path d="M48.644 42.096l-7.409-7.409a4.606 4.606 0 0 0-3.915-1.295l-2.328-2.328a19.306 19.306 0 0 0 3.894-11.628 19.295 19.295 0 0 0-5.69-13.757A19.3 19.3 0 0 0 19.457-.009 19.347 19.347 0 0 0 5.685 5.699c-7.58 7.583-7.581 19.917-.004 27.495a19.31 19.31 0 0 0 13.743 5.693 19.28 19.28 0 0 0 11.639-3.893l2.327 2.327c-.193 1.389.227 2.847 1.295 3.915l7.409 7.409A4.627 4.627 0 0 0 45.37 50c1.185 0 2.37-.452 3.274-1.357a4.627 4.627 0 0 0 0-6.547zM31.939 19.439c0 6.904-5.596 12.5-12.5 12.5s-12.5-5.596-12.5-12.5 5.596-12.5 12.5-12.5 12.5 5.596 12.5 12.5z"/></svg> </div> <ul class="side-nav__top-level"> <li> <a data-href="/content/developer-twitter/en/docs/basics" title="Basics">Basics</a> <ul class="side-nav__second-level"> <li> <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/basics/getting-started" title="Getting started"> Getting started</a></li> <li> <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/basics/things-every-developer-should-know" title="Things every developer should know"> Things every developer should know</a></li> <li> <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/basics/FAQ" title="Frequently Asked Questions"> Frequently Asked Questions</a></li> <li> <a 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href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/basics/cursoring" title="Cursoring"> Cursoring</a></li> <li> <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/basics/security-best-practices" title="Security"> Security</a></li> <li> <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/basics/twitter-ids" title="Twitter IDs (snowflake)"> Twitter IDs (snowflake)</a></li> <li> <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/basics/counting-characters" title="Counting characters"> Counting characters</a></li> <li> <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/basics/tco" title="t.co links"> t.co links</a></li> </ul> </li> <li> <a data-href="/content/developer-twitter/en/docs/accounts-and-users" title="Accounts and users">Accounts and users</a> <ul class="side-nav__second-level"> <li> <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/accounts-and-users/subscribe-account-activity" title="Subscribe to account activity"> Subscribe to account activity</a></li> <li> <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/accounts-and-users/manage-account-settings" title="Manage account settings and profile"> Manage account settings and profile</a></li> <li> <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/accounts-and-users/mute-block-report-users" title="Mute, block and report users"> Mute, block and report users</a></li> <li> <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/accounts-and-users/follow-search-get-users" title="Follow, search, and get users"> Follow, search, and get users</a></li> <li> <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/accounts-and-users/create-manage-lists" title="Create and manage lists"> Create and manage lists</a></li> <li> <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/accounts-and-users/user-profile-images-and-banners" title="User Profile Images and Banners"> User Profile Images and Banners</a></li> </ul> </li> <li> <a data-href="/content/developer-twitter/en/docs/tweets" title="Tweets">Tweets</a> <ul class="side-nav__second-level"> <li> <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/tweets/post-and-engage" title="Post, retrieve and engage with Tweets"> Post, retrieve and engage with Tweets</a></li> <li> <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/tweets/timelines" title="Get Tweet timelines"> Get Tweet timelines</a></li> <li> <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/tweets/curate-a-collection" title="Curate a collection of Tweets"> Curate a collection of Tweets</a></li> <li> <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/tweets/optimize-with-cards" title="Optimize Tweets with Cards"> Optimize Tweets with Cards</a></li> <li> <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/tweets/search" title="Search Tweets"> Search Tweets</a></li> <li> <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/tweets/filter-realtime" title="Filter realtime Tweets"> Filter realtime Tweets</a></li> <li> <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/tweets/sample-realtime" title="Sample realtime Tweets"> Sample realtime Tweets</a></li> <li> <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/tweets/batch-historical" title="Get batch historical Tweets"> Get batch historical Tweets</a></li> <li> <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/tweets/rules-and-filtering" title="Rules and filtering"> Rules and filtering</a></li> <li> <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/tweets/enrichments" title="Data enrichments"> Data enrichments</a></li> <li> <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/tweets/data-dictionary" title="Tweet objects"> Tweet objects</a></li> <li> <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/tweets/compliance" title="Tweet compliance"> Tweet compliance</a></li> <li> <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/tweets/tweet-updates" title="Tweet updates"> Tweet updates</a></li> </ul> </li> <li> <a data-href="/content/developer-twitter/en/docs/direct-messages" title="Direct Messages">Direct Messages</a> <ul class="side-nav__second-level"> <li> <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/direct-messages/api-features" title="Direct Message API features"> Direct Message API features</a></li> <li> <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/direct-messages/sending-and-receiving" title="Sending and receiving events"> Sending and receiving events</a></li> <li> <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/direct-messages/welcome-messages" title="Welcome Messages"> Welcome Messages</a></li> <li> <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/direct-messages/message-attachments" title="Message Attachments"> Message Attachments</a></li> <li> <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/direct-messages/quick-replies" title="Quick Replies"> Quick Replies</a></li> <li> <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/direct-messages/buttons" title="Buttons"> Buttons</a></li> <li> <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/direct-messages/typing-indicator-and-read-receipts" title="Typing indicator and read receipts"> Typing indicator and read receipts</a></li> <li> <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/direct-messages/conversation-management" title="Conversation management"> Conversation management</a></li> <li> <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/direct-messages/custom-profiles" title="Custom profiles"> Custom profiles</a></li> <li> <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/direct-messages/customer-feedback" title="Customer feedback cards"> Customer feedback cards</a></li> </ul> </li> <li> <a data-href="/content/developer-twitter/en/docs/media" title="Media">Media</a> <ul class="side-nav__second-level"> <li> <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/media/upload-media" title="Upload media"> Upload media</a></li> </ul> </li> <li> <a data-href="/content/developer-twitter/en/docs/trends" title="Trends">Trends</a> <ul class="side-nav__second-level"> <li> <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/trends/trends-for-location" title="Get trends near a location"> Get trends near a location</a></li> <li> <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/trends/locations-with-trending-topics" title="Get locations with trending topics"> Get locations with trending topics</a></li> </ul> </li> <li> <a data-href="/content/developer-twitter/en/docs/geo" title="Geo">Geo</a> <ul class="side-nav__second-level"> <li> <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/geo/place-information" title="Get information about a place"> Get information about a place</a></li> <li> <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/geo/places-near-location" title="Get places near a location"> Get places near a location</a></li> </ul> </li> <li class="open"> <a data-href="/content/developer-twitter/en/docs/ads" title="Ads">Ads</a> <ul class="side-nav__second-level"> <li> <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/ads/general" title="General"> General</a></li> <li> <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/ads/analytics" title="Analytics"> Analytics</a></li> <li class="active"> <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/ads/audiences" title="Audiences"> Audiences</a></li> <li> <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/ads/campaign-management" title="Campaign Management"> Campaign Management</a></li> <li> <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/ads/creatives" title="Creatives"> Creatives</a></li> <li> <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/ads/measurement" title="Measurement"> Measurement</a></li> </ul> </li> <li> <a data-href="/content/developer-twitter/en/docs/metrics" title="Metrics">Metrics</a> <ul class="side-nav__second-level"> <li> <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/metrics/get-tweet-engagement" title="Get Tweet engagement"> Get Tweet engagement</a></li> </ul> </li> <li> <a data-href="/content/developer-twitter/en/docs/publisher-tools" title="Publisher tools & SDKs">Publisher tools & SDKs</a> <ul class="side-nav__second-level"> <li> <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/publisher-tools/twitter-for-websites" title="Twitter for Websites"> Twitter for Websites</a></li> <li> <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/publisher-tools/amp" title="Publish faster articles with AMP"> Publish faster articles with AMP</a></li> <li> <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/publisher-tools/twitterkit" title="Build mobile apps with Twitter Kit"> Build mobile apps with Twitter Kit</a></li> <li> <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/publisher-tools/cms" title="Integrate Twitter with your CMS"> Integrate Twitter with your CMS</a></li> </ul> </li> <li> <a data-href="/content/developer-twitter/en/docs/twitter-for-websites" title="Twitter for Websites">Twitter for Websites</a> <ul class="side-nav__second-level"> <li> <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/twitter-for-websites/overview" title="Twitter for Websites Overview"> Twitter for Websites Overview</a></li> <li> <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/twitter-for-websites/embedded-tweets" title="Embedded Tweets"> Embedded Tweets</a></li> <li> <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/twitter-for-websites/timelines" title="Timelines"> Timelines</a></li> <li> <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/twitter-for-websites/moments" title="Moments"> Moments</a></li> <li> <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/twitter-for-websites/tweet-button" title="Tweet Button"> Tweet Button</a></li> <li> <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/twitter-for-websites/follow-button" title="Follow Button"> Follow Button</a></li> <li> <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/twitter-for-websites/direct-messages" title="Direct Messages"> Direct Messages</a></li> <li> <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/twitter-for-websites/log-in-with-twitter" title="Log in with Twitter"> Log in with Twitter</a></li> <li> <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/twitter-for-websites/periscope" title="Periscope"> Periscope</a></li> <li> <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/twitter-for-websites/web-intents" title="Web Intents"> Web Intents</a></li> <li> <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/twitter-for-websites/webpage-properties" title="Webpage Properties"> Webpage Properties</a></li> <li> <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/twitter-for-websites/javascript-api" title="JavaScript API"> JavaScript API</a></li> <li> <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/twitter-for-websites/twitter-for-websites-supported-languages" title="Supported languages and browsers"> Supported languages and browsers</a></li> <li> <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/twitter-for-websites/privacy" title="Privacy"> Privacy</a></li> </ul> </li> <li> <a data-href="/content/developer-twitter/en/docs/developer-utilities" title="Developer utilities">Developer utilities</a> <ul class="side-nav__second-level"> <li> <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/developer-utilities/rate-limit-status" title="Get app rate limit status"> Get app rate limit status</a></li> <li> <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/developer-utilities/configuration" title="Get Twitter configuration details"> Get Twitter configuration details</a></li> <li> <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/developer-utilities/supported-languages" title="Get Twitter supported languages"> Get Twitter supported languages</a></li> <li> <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/developer-utilities/privacy-policy" title="Get Twitter's privacy policy"> Get Twitter's privacy policy</a></li> <li> <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/developer-utilities/terms-of-service" title="Get Twitter's terms of service"> Get Twitter's terms of service</a></li> <li> <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/developer-utilities/usage-api" title="Get API usage metrics"> Get API usage metrics</a></li> <li> <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/developer-utilities/twitter-libraries" title="Twitter libraries"> Twitter libraries</a></li> <li> <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/developer-utilities/twitter-text" title="twitter-text Parser"> twitter-text Parser</a></li> </ul> </li> <li> <a data-href="/content/developer-twitter/en/docs/api-reference-index" title="API reference index">API reference index</a> <ul class="side-nav__second-level"> <li> <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/api-reference-index/api-reference-index" title="API reference index"> API reference index</a></li> </ul> </li> </ul> </div> <div class="main-content column column-9"> <div class="d05"> <div class="main-content__header"> <span><svg xmlns="http://www.w3.org/2000/svg" width="28" height="72" viewbox="0 0 28 72"><path d="M6.035 35l14.232-14.232a2.498 2.498 0 0 0 0-3.535 2.498 2.498 0 0 0-3.535 0l-16 16a2.498 2.498 0 0 0 0 3.535l16 16c.488.488 1.128.732 1.768.732s1.28-.244 1.768-.732a2.498 2.498 0 0 0 0-3.535L6.035 35z"/></svg> </span> <h1>Audiences</h1> </div> <div class="tabs-nav "> <ul class="tabs-nav__inner"> <li> <a class="active" href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/ads/audiences/overview">Overview</a> </li> <li> <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/ads/audiences/guides">Guides</a> </li> <li> <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/ads/audiences/api-reference">API Reference</a> </li> </ul> </div> <div> <div class="tabs-nav__toc"> <span class="tabs-nav__toc__title"> Overview contents <span class="arrow-down fill-color--neutral-light-gray"> <svg xmlns="http://www.w3.org/2000/svg" width="34" height="20" viewbox="0 0 34 20"><path d="M17 12.758L5.121.879a2.998 2.998 0 0 0-4.242 0 2.998 2.998 0 0 0 0 4.242l14 14a2.998 2.998 0 0 0 4.242 0l14-14C33.707 4.535 34 3.768 34 3s-.293-1.535-.879-2.121a2.998 2.998 0 0 0-4.242 0L17 12.758z"/></svg> </span> </span> <div class="tabs-nav__toc__list"> <li> <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/ads/audiences/overview/faq">Audiences FAQ</a> </li> <li> <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/ads/audiences/overview/audience-insights">Audience Insights</a> </li> <li> <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/ads/audiences/overview/crm">CRM</a> </li> <li> <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/ads/audiences/overview/id-sync">ID Sync</a> </li> <li> <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/ads/audiences/overview/user-data">Tailored Audiences User Data</a> </li> <li> <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/ads/audiences/overview/ton-upload">TON Upload</a> </li> <li> <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/ads/audiences/overview/web">Web Audiences</a> </li> </div> </div> </div> </div> <div class="c01-rich-text-editor"><div> <h1>Tailored Audiences</h1> <div class="section"><h2>Overview</h2> <p>There are multiple ways for partners to create <a class="reference external" href="https://web.archive.org/web/20190131082806/https://support.twitter.com/articles/20172017-tailored-audiences">Tailored Audiences</a>.</p> <ul class="simple"> <li><a href="#crm">Audience API (CRM)</a></li> <li><a class="reference external" href="#web">Web</a></li> <li><a class="reference external" href="#mobile">Mobile</a></li> <li><a class="reference external" href="#flexible">Flexible</a></li> </ul> <p>Please note that you cannot exclude lookalike tailored audiences from targeting. Additionally, you cannot target both a tailored audience and a tailored audience lookalike on the same ad line item (ad group).</p> </div> <div class="section"><h2>Audience management</h2> <p>Audiences can be managed via audience partners and Ads API partners. We offer a series of endpoints in the API to access and maintain tailored audiences.</p> <p>For tailored audience information, we offer 2 endpoints:</p> <ul class="simple"> <li><a class="reference external" href="/web/20190131082806/https://developer.twitter.com/en/docs/ads/audiences/api-reference/tailored-audiences.html#get-accounts-account-id-tailored-audiences">GET accounts/:account_id/tailored_audiences</a></li> <li><a class="reference external" href="/web/20190131082806/https://developer.twitter.com/en/docs/ads/audiences/api-reference/tailored-audiences.html#get-accounts-account-id-tailored-audiences-tailored-audience-id">GET accounts/:account_id/tailored_audiences/:tailored_audience_id</a></li> </ul> <p>For more details on how to upload and manage audiences, view the <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/ads/audiences/guides/audience-api-integration">Audience API guide</a>.</p> </div> <div class="section"><h2>Processing Times</h2> <p>Generally speaking audience changes are processed in batches that run every 6-8 hours. While an audience change is processing the existing audience to be updated is unaffected. We do not recommend making more than one update for additions and one update for removals per audience within this timeframe.</p> </div> <div class="section"><h2>Targeting</h2> <p>An audience can only be targeted if it matches at least 100 users active within the past 90 days on Twitter-owned and -operated clients. <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/ads/audiences/api-reference/tailored-audiences#get-accounts-account-id-tailored-audiences-tailored-audience-id">GET accounts/:account_id/tailored_audiences/:tailored_audience_id</a> will indicate if an audience may not be targeted because it matches too few users.</p> </div> <div class="section"><a name="crm"></a><h2>Audience API (CRM)</h2> <p><img alt="image2" src="https://web.archive.org/web/20190131082806im_/https://g.twimg.com/dev/sites/default/files/images_documentation/crm_0.png"/></p> <p>Audience or API partners provide a list of hashed identifiers and Twitter performs a match and produces segments that are made available against media buying on Twitter. Partners can create these audiences with the <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/ads/audiences/api-reference/audience">Audience API</a>.</p> </div> <h2>How it works?</h2> <p><img alt="image3" src="https://web.archive.org/web/20190131082806im_/https://g.twimg.com/dev/sites/default/files/images_documentation/crm_1.png"/></p> <div class="section"><a name="web"></a><h2>Web</h2> <p>We offer a standard cookie matching process when working with MPP audience partners to identify segments to target against media buying on Twitter. In addition, advertsiers can setup a <a title="Web Event Tags" href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/ads/measurement/api-reference/web-event-tags.html" target="_blank">Twitter Web Event Tag</a> to collect website user data and create a corresponding Tailored Audience.<br/> </p> </div> <div class="section"><h2>Setup Steps</h2> <p><img alt="image0" src="https://web.archive.org/web/20190131082806im_/https://g.twimg.com/dev/sites/default/files/images_documentation/screen_shot_2013-11-26_at_7.58.01_pm.png"/></p> </div> <div class="section"><h2>How it works?</h2> <p><img alt="image1" src="https://web.archive.org/web/20190131082806im_/https://g.twimg.com/dev/sites/default/files/images_documentation/tailored_audience_web.png"/></p> </div> <div class="section"><h2> </h2> </div> <div class="section"><a name="mobile"></a><h2>Mobile</h2> <p>Please see <a class="reference external" href="https://web.archive.org/web/20190131082806/https://blog.twitter.com/2014/introducing-tailored-audiences-from-mobile-apps">the Tailored Audiences from Mobile Apps blog post</a> for details.</p> </div> <div class="section"><a name="flexible"></a><h2>Flexible</h2> <p><a title="Flexible Audiences" href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/docs/ads/audiences/api-reference/tailored-audiences.html#flexible-audiences">Flexible audiences</a> give advertisers the ability to build and save audience combinations based on existing tailored audiences or subsets of existing tailored audiences. Subsets of a tailored audience’s members can be targeted based on the recency and frequency of interaction.</p> </div> </div> </div> <div class="c09-content-module"> <div class="c09 c09-content-module__container"> <h2 class="c09-content-module__title">Restricted Use Cases for Tailored Audiences</h2> <span class="c09-content-module__title__underline theme-bg-color--dark"></span> <p class="c09-content-module__description"></p> <div class="c09-content-module__links"> <div class="c09-content-module__links-link"> <a href="https://web.archive.org/web/20190131082806/https://developer.twitter.com/en/developer-terms/more-on-restricted-use-cases" class="c09-content-module__link " title="Read more about restrictions" target="_self"> Read more about restrictions <svg xmlns="http://www.w3.org/2000/svg" width="28" height="72" viewbox="0 0 28 72"><path d="M21.965 35L7.732 20.768a2.498 2.498 0 0 1 0-3.535 2.498 2.498 0 0 1 3.535 0l16 16a2.498 2.498 0 0 1 0 3.535l-16 16c-.487.488-1.127.732-1.767.732s-1.28-.244-1.768-.732a2.498 2.498 0 0 1 0-3.535L21.965 35z"/></svg> </a> </div> </div> </div></div> </div> </div> </div> <div class="dtc11" data-csat-action="/content/developer-twitter/en/docs/ads/audiences/overview"> <div class="dtc11__item theme-bg-color--light "> <div class="dtc11__panel-wrapper swiper-wrapper"> <div class="dtc11__panel dtc11__panel--inquire swiper-slide swiper-no-swiping"> <div class="twtr-grid twtr-grid--justify-center"> <div class="dtc11__panel-content twtr-grid__col-24"> <h4 class="dtc11__title">Was this document helpful?</h4> <div class="dtc11__icons"> <button class="dtc11__icon-item js-helpful-yes"> <img class="dtc11__icon--mood twtr-icon--lg" src="/web/20190131082806im_/https://developer.twitter.com/etc/designs/developer-twitter/public/svg/smile_rating_1_circle_fill_white.svg" alt=""> </button> <button class="dtc11__icon-item js-helpful-no"> <img class="dtc11__icon--mood twtr-icon--lg" src="/web/20190131082806im_/https://developer.twitter.com/etc/designs/developer-twitter/public/svg/smile_circle_fill.svg" alt=""> </button> </div> </div> </div> </div> <div class="dtc11__panel dtc11__panel--confirmation swiper-slide swiper-no-swiping"> <div class="twtr-grid twtr-grid--justify-center"> <div class="dtc11__panel-content twtr-grid__col-24 twtr-grid__col-md-14 twtr-grid__col-xl-8"> <div class="dtc11__icons"> <img class="dtc11__icon--mood twtr-icon--lg" src="/web/20190131082806im_/https://developer.twitter.com/etc/designs/developer-twitter/public/svg/smiley_sunglasses.svg" alt=""> </div> <h4 class="dtc11__title">Thank you for the feedback. 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