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Marketing social | Resumen | Odoo
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<link rel="preconnect" href="https://fonts.gstatic.com/" crossorigin=""/> <title>Marketing social | Resumen | Odoo</title> <link type="image/x-icon" rel="shortcut icon" href="https://odoocdn.com/web/image/website/1/favicon?unique=c506dd5"/> <link rel="preload" href="https://odoocdn.com/web/static/src/libs/fontawesome/fonts/fontawesome-webfont.woff2?v=4.7.0" as="font" crossorigin=""/> <link type="text/css" rel="stylesheet" href="https://odoocdn.com/web/assets/1/970ea74/web.assets_frontend.min.css"/> <script id="web.layout.odooscript" type="text/javascript"> var odoo = { csrf_token: "6a2de420ad5c950c5006407008bb318edeb2fbd0o1763912353", debug: "", }; </script> <script type="text/javascript"> odoo.__session_info__ = {"is_admin": false, "is_system": false, "is_public": true, "is_website_user": true, "uid": null, "is_frontend": true, "profile_session": null, "profile_collectors": null, "profile_params": null, "show_effect": true, "currencies": {"137": {"symbol": "AED", "position": "after", 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focusable="false"></i><span class="visually-hidden sr-only">Menú</span> </a> <ul class="o_header_buttons list-unstyled"> <li class="nav-item d-md-none"> <a class="nav-link text-whatsapp ps-0" href="https://wa.me/85264491993"> <i class="fa fa-whatsapp fs-4 align-middle mt-n1 me-2"></i><small>WhatsApp</small> </a> </li> <li class="o_wsale_my_cart nav-item me-lg-0 d-none"> <a href="/es/shop/cart" class="nav-link px-1" aria-label="Shopping Cart"> <i class="fa fa-shopping-cart"></i><sup class="my_cart_quantity rounded-pill bg-o-color-1 ms-1 py-1 px-2"></sup> </a> </li> <li class="nav-item o_no_autohide_item"> <a href="/web/login" class="nav-link">Iniciar sesión</a> </li> <li class="nav-item o_no_autohide_item"><a class="btn btn-primary btn-sm text-nowrap trial_link" href="/es/trial?selected_app=social">Pruébalo gratis</a> </li> </ul> <ul class="o_primary_nav"> <li class="dropdown"> <a href="#" data-bs-toggle="dropdown" data-bs-display="static" aria-expanded="false" class="dropdown-toggle"> <span class="o_app_name_title"> Marketing social </span> </a> <div class="start-0 dropdown-menu o_secondary_nav" data-bs-parent="o_primary_nav"> <div class="container"> <div class="row"> <div class="col-md-3 o_finance_apps "> <div class="o_nav_app_family">Finanzas</div> <ul> <li><a class="dropdown-item" href="/es/app/accounting">Contabilidad</a></li> <li><a class="dropdown-item" href="/es/app/invoicing">Facturación</a></li> <li><a class="dropdown-item" href="/es/app/expenses">Gastos</a></li> <li><a class="dropdown-item" href="/es/app/spreadsheet">Hoja de cálculo (BI)</a></li> <li><a class="dropdown-item" href="/es/app/documents">Documentos</a></li> <li><a class="dropdown-item" href="/es/app/sign">Firma electrónica</a></li> </ul> </div> <div class="col-md-3 o_sale_apps "> <div class="o_nav_app_family">Ventas</div> <ul> <li><a class="dropdown-item" href="/es/app/crm">CRM</a></li> <li><a class="dropdown-item" href="/es/app/sales">Ventas</a></li> <li><a class="dropdown-item" href="/es/app/point-of-sale-shop">PdV para tiendas</a></li> <li><a class="dropdown-item" href="/es/app/point-of-sale-restaurant">PdV para restaurantes</a></li> <li><a class="dropdown-item" href="/es/app/subscriptions">Suscripciones</a></li> <li><a class="dropdown-item" href="/es/app/rental">Alquiler</a></li> </ul> </div> <div class="col-md-3 o_website_apps "> <div class="o_nav_app_family">Sitios Web</div> <ul> <li><a class="dropdown-item" href="/es/app/website">Creador de sitios web</a></li> <li><a class="dropdown-item" href="/es/app/ecommerce">Comercio electrónico</a></li> <li><a class="dropdown-item" href="/es/app/blog">Blog</a></li> <li><a class="dropdown-item" href="/es/app/forum">Foro</a></li> <li><a class="dropdown-item" href="/es/app/live-chat">Chat en vivo</a></li> <li><a class="dropdown-item" href="/es/app/elearning">eLearning</a></li> </ul> </div> <div class="col-md-3 o_inventory_apps "> <div class="o_nav_app_family">Cadena de suministro</div> <ul> <li><a class="dropdown-item" href="/es/app/inventory">Inventario</a></li> <li><a class="dropdown-item" href="/es/app/manufacturing">Fabricación</a></li> <li><a class="dropdown-item" href="/es/app/plm">PLM</a></li> <li><a class="dropdown-item" href="/es/app/purchase">Compra</a></li> <li><a class="dropdown-item" href="/es/app/maintenance">Mantenimiento</a></li> <li><a class="dropdown-item" href="/es/app/quality">Calidad</a></li> </ul> </div> </div> <div class="row"> <div class="col-md-3 o_hr_apps "> <div class="o_nav_app_family">Recursos humanos</div> <ul> <li><a class="dropdown-item" href="/es/app/employees">Empleados</a></li> <li><a class="dropdown-item" href="/es/app/recruitment">Reclutamiento</a></li> <li><a class="dropdown-item" href="/es/app/time-off">Tiempo personal</a></li> <li><a class="dropdown-item" href="/es/app/appraisals">Evaluación</a></li> <li><a class="dropdown-item" href="/es/app/referrals">Referencias</a></li> <li><a class="dropdown-item" href="/es/app/fleet">Flota</a></li> </ul> </div> <div class="col-md-3 o_marketing_apps o_highlighted"> <div class="o_nav_app_family">Marketing</div> <ul> <li><a class="dropdown-item" href="/es/app/social-marketing">Marketing social</a></li> <li><a class="dropdown-item" href="/es/app/email-marketing">Marketing por correo electrónico</a></li> <li><a class="dropdown-item" href="/es/app/sms-marketing">Marketing por SMS</a></li> <li><a class="dropdown-item" href="/es/app/events">Eventos</a></li> <li><a class="dropdown-item" href="/es/app/marketing-automation">Automatización de marketing</a></li> <li><a class="dropdown-item" href="/es/app/surveys">Encuestas</a></li> </ul> </div> <div class="col-md-3 o_services_apps "> <div class="o_nav_app_family">Servicios</div> <ul> <li><a class="dropdown-item" href="/es/app/project">Proyecto</a></li> <li><a class="dropdown-item" href="/es/app/timesheet">Hojas de horas</a></li> <li><a class="dropdown-item" href="/es/app/field-service">Servicio externo</a></li> <li><a class="dropdown-item" href="/es/app/helpdesk">Soporte al cliente</a></li> <li><a class="dropdown-item" href="/es/app/planning">Planeación</a></li> <li><a class="dropdown-item" href="/es/app/appointments">Citas</a></li> </ul> </div> <div class="col-md-3 o_productivity_apps "> <div class="o_nav_app_family">Productividad</div> <ul> <li><a class="dropdown-item" href="/es/app/discuss">Conversaciones</a></li> <li><a class="dropdown-item" href="/es/app/approvals">Aprobaciones</a></li> <li><a class="dropdown-item" href="/es/app/iot">IoT</a></li> <li><a class="dropdown-item" href="/es/app/voip">VoIP</a></li> <li><a class="dropdown-item" href="/es/app/knowledge">Información</a></li> <li><a class="dropdown-item" href="/es/app/whatsapp">WhatsApp</a></li> </ul> </div> </div> </div> <span class="o_store_link d-md-flex justify-content-md-center"> <a class="mx-md-3 px-3 dropdown-item" href="https://apps.odoo.com/apps/modules"><i class="fa fa-cube fa-fw me-2"></i>Aplicaciones de externos</a> <a class="mx-md-3 px-3 dropdown-item" href="/es/app/studio"><i class="fa fa-pencil fa-fw me-2"></i>Odoo Studio</a> <a href="https://www.odoo.sh" class="mx-md-3 px-3"><i class="fa fa-cloud fa-fw me-2"></i>Plataforma de Odoo en la nube</a> </span> </div> </li> <span class="border-end border-default me-lg-2 d-none d-md-inline"></span> <li role="presentation" class="nav-item"> <a role="menuitem" href="/es/app/social-marketing" class="nav-link active"> <span>Vista general</span> </a> </li> <li role="presentation" class="nav-item"> <a role="menuitem" href="/es/app/social-marketing-features" class="nav-link "> <span>Funciones</span> </a> </li> </ul> </div> </header> <main> <div id="wrap" class="oe_structure x_wd"> <section class="s_wd_hero_banner pt-4 pt-lg-6 pb-3 pb-lg-5 text-lg-center" data-name="Hero Banner" data-snippet="s_wd_hero_banner"> <div class="container"> <div class="row justify-content-center"> <div class="col-lg-10 col-xl-8"> <h1 class="display-1 mb-5">Gestiona todas tus redes sociales en una sola plataforma</h1> <p class="lead mb-5"><strong>Visualiza tus redes sociales y su contenido en un solo tablero.</strong> <br/>Escribe comentarios e interactúa con tus publicaciones y seguidores, no es necesario utilizar aplicaciones que no están integradas entre sí.</p> <a class="btn btn-primary m-2" href="/es/trial?selected_app=social">Empieza ahora, ¡es gratis!</a><div class="o_schedule_demo "> <a target="_blank" href="/es/appointment?filter_appointment_type_ids=5542&filter_appointment_type_ids=5543&filter_appointment_type_ids=4497" class="btn btn-light m-2"> Agenda una demostración </a> </div> <br/> <small>Gratis, por siempre, con usuarios ilimitados. <a href="#" data-bs-toggle="tooltip" data-bs-placement="right" data-bs-delay="0" title="Tu primera aplicación siempre es gratis con Odoo e incluye alojamiento y soporte gratis. Solo tendrás que pagar si instalas más aplicaciones.">Descubre por qué.</a></small> </div> </div> </div> </section> <section class="s_wd_hero_image bg-200 o_colored_level pt-5 pb-9" data-name="Hero Image" data-snippet="s_wd_hero_image" data-oe-shape-data="{'shape':'illustration/doodle/01'}"> <div class="o_we_shape o_shape_show_mobile o_illustration_doodle_01"></div> <div class="container"> <div class="row justify-content-center"> <div class="col-xl-10 x_wd_corner_highlight"> <div class="s_panel_video position-relative" data-video-id="EK9FBjxjLUQ"> <a href="#" class="btn_video_play d-block"> <img src="//odoocdn.com/web/image/16681062/social_screenshot_01.gif" class="img-thumbnail" alt="Video de Marketing social de Odoo" loading="lazy"/> <img src="https://odoocdn.com/openerp_website/static/src/img/icons/play.svg" class="x_wd_video_play_icon" alt="" loading="lazy"/> </a> </div> </div> </div> </div> </section> <section class="pt-7 pb-5"> <div class="container"> <div class="row align-items-center"> <div class="col-lg-5 pb-5"> <span class="badge rounded-pill bg-o-color-2 mb-5">Redes sociales</span> <h2>Planea, monitorea y analiza tus cuentas en un solo lugar</h2> <h4 class="mb-4">Encuentra nuevos clientes y haz que tus clientes interactúen.</h4> <p>Estar presente en las redes sociales aumenta la visibilidad de tu marca, te ayuda a conectar con tus clientes tanto como a aumentar los leads y los ingresos. Además, te ayuda a brindar atención al cliente y a difundir las noticias y mensajes importantes de la empresa.</p> </div> <div class="col-lg-5 offset-lg-1"> <img src="//odoocdn.com/web/image/16681065/social_screenshot_02a.gif" alt="Una interfaz en el backend para enviar varias publicaciones de redes sociales" class="img-thumbnail" loading="lazy"/> <img src="//odoocdn.com/web/image/16681064/social_screenshot_02b.jpg" alt="La misma publicación vista desde Twitter y Facebook." class="position-absolute end-0 w-50 w-lg-25 shadow" style="bottom: -100px;" loading="lazy"/> </div> </div> </div> </section> <section class="bg-200"> <div class="container-fluid"> <div class="row flex-wrap-reverse pt-7"> <div class="col-md-9 col-lg-5"> <img class="img-fluid position-lg-absolute bottom-0 start-0 w-100 w-lg-50 ms-n5" src="//odoocdn.com/web/image/16681066/social_screenshot_03.png" alt="Una notificación promocional ubicada en la esquina superior derecha de una pantalla." loading="lazy"/> </div> <div class="col-md-8 offset-md-2 col-lg-5 offset-lg-1 col-xl-4 offset-xl-2 pb96"> <span class="badge rounded-pill bg-o-color-2 mb-5">Notificaciones push</span> <h2>Comunícate con tu público desde cualquier lugar de la web</h2> <h4 class="mb-4">Mensajes urgentes.</h4> <p>Las notificaciones push son muy útiles, el usuario se concentra con rapidez en ellas debido a que captan su atención de inmediato. Los mensajes cortos y directos permiten que los usuarios los lean con facilidad y hagan clic si les parecen interesantes.</p> </div> </div> </div> </section> <section class="pt-7 pb-5"> <div class="container"> <div class="row align-items-center justify-content-center"> <div class="col-lg-6 col-xl-5 pb-5"> <span class="badge rounded-pill bg-o-color-2 mb-5">Chat en vivo</span> <h2>Convierte a los visitantes en leads y a los clientes en usuarios felices</h2> <h4 class="mb-4">Inicia conversaciones cuando quieras.</h4> <p>Los estudios demuestran que los chats en vivo pueden aumentar la tasa de conversión en un 40%. Los usuarios responden bien a los chats en vivo, ya que pueden interactuar en tiempo real. Además, te permiten interactuar de manera proactiva con los visitantes, que es muy importante para que la experiencia de atención al cliente sea positiva.</p> </div> <div class="col-md-8 col-lg-5 offset-lg-1 col-xl-4 pb-5"> <img src="//odoocdn.com/web/image/16681067/social_screenshot_04.gif" class="img-thumbnail" alt="Una conversación de chat entre un visitante del sitio web y una persona encargada de ventas." loading="lazy"/> </div> </div> </div> </section> <section class="s_wd_users"> <div class="container position-relative" style="min-height: 20rem;"> <div class="position-absolute top-0 bottom-0 end-0 start-0 d-flex align-items-center justify-content-center" style="z-index: 1;"> <div class="bg-white rounded-pill-md px-lg-8 p-6 text-center"> <h6 class="display-2 position-relative mb-2"> Únete a los 12 millones de usuarios </h6> <span class="fs-4">que hacen crecer su negocio con Odoo.</span> </div> </div> <div id="s_wd_users_mosaic" class="d-flex flex-wrap 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class="o_lang_flag " src="https://odoocdn.com/web/image/res.lang/23/flag_image?height=25" alt="" loading="lazy"/> <span class=""> الْعَرَبيّة</span> </a> <a class="dropdown-item js_change_lang " role="menuitem" href="/zh_CN/app/social-marketing" data-url_code="zh_CN" title=" 简体中文"> <img class="o_lang_flag " src="https://odoocdn.com/base/static/img/country_flags/cn.png?height=25" alt="" loading="lazy"/> <span class=""> 简体中文</span> </a> <a class="dropdown-item js_change_lang " role="menuitem" href="/zh_TW/app/social-marketing" data-url_code="zh_TW" title=" 繁體中文"> <img class="o_lang_flag " src="https://odoocdn.com/base/static/img/country_flags/tw.png?height=25" alt="" loading="lazy"/> <span class=""> 繁體中文</span> </a> <a class="dropdown-item js_change_lang " role="menuitem" href="/cs_CZ/app/social-marketing" data-url_code="cs_CZ" title=" Čeština"> <img class="o_lang_flag " src="https://odoocdn.com/base/static/img/country_flags/cz.png?height=25" alt="" loading="lazy"/> <span class=""> Čeština</span> </a> <a class="dropdown-item js_change_lang " role="menuitem" href="/nl_NL/app/social-marketing" data-url_code="nl_NL" title=" Nederlands"> <img class="o_lang_flag " src="https://odoocdn.com/base/static/img/country_flags/nl.png?height=25" alt="" loading="lazy"/> <span class=""> Nederlands</span> </a> <a class="dropdown-item js_change_lang " role="menuitem" href="/app/social-marketing" data-url_code="en_US" title="English"> <img class="o_lang_flag " src="https://odoocdn.com/base/static/img/country_flags/us.png?height=25" alt="" loading="lazy"/> <span class="">English</span> </a> <a class="dropdown-item js_change_lang " role="menuitem" href="/fi_FI/app/social-marketing" data-url_code="fi_FI" title=" Suomi"> <img class="o_lang_flag " src="https://odoocdn.com/base/static/img/country_flags/fi.png?height=25" alt="" loading="lazy"/> <span class=""> Suomi</span> </a> <a class="dropdown-item js_change_lang " role="menuitem" href="/fr_FR/app/social-marketing" data-url_code="fr_FR" title=" Français"> <img class="o_lang_flag " src="https://odoocdn.com/base/static/img/country_flags/fr.png?height=25" alt="" loading="lazy"/> <span class=""> Français</span> </a> <a class="dropdown-item js_change_lang " role="menuitem" href="/de_DE/app/social-marketing" data-url_code="de_DE" title=" Deutsch"> <img class="o_lang_flag " src="https://odoocdn.com/base/static/img/country_flags/de.png?height=25" alt="" loading="lazy"/> <span class=""> Deutsch</span> </a> <a class="dropdown-item js_change_lang " role="menuitem" href="/id_ID/app/social-marketing" data-url_code="id_ID" title=" Bahasa Indonesia"> <img class="o_lang_flag " src="https://odoocdn.com/base/static/img/country_flags/id.png?height=25" alt="" loading="lazy"/> <span class=""> Bahasa Indonesia</span> </a> <a class="dropdown-item js_change_lang " role="menuitem" href="/it_IT/app/social-marketing" data-url_code="it_IT" title=" Italiano"> <img class="o_lang_flag " src="https://odoocdn.com/base/static/img/country_flags/it.png?height=25" alt="" loading="lazy"/> <span class=""> Italiano</span> </a> <a class="dropdown-item js_change_lang " role="menuitem" href="/ja_JP/app/social-marketing" data-url_code="ja_JP" title=" 日本語"> <img class="o_lang_flag " src="https://odoocdn.com/base/static/img/country_flags/jp.png?height=25" alt="" loading="lazy"/> <span class=""> 日本語</span> </a> <a class="dropdown-item js_change_lang " role="menuitem" href="/ko_KR/app/social-marketing" data-url_code="ko_KR" title=" 한국어 (KR)"> <img class="o_lang_flag " src="https://odoocdn.com/base/static/img/country_flags/kr.png?height=25" alt="" loading="lazy"/> <span class=""> 한국어 (KR)</span> </a> <a class="dropdown-item js_change_lang " role="menuitem" href="/pl_PL/app/social-marketing" data-url_code="pl_PL" title=" Język polski"> <img class="o_lang_flag " src="https://odoocdn.com/base/static/img/country_flags/pl.png?height=25" alt="" loading="lazy"/> <span class=""> Język polski</span> </a> <a class="dropdown-item js_change_lang " role="menuitem" href="/pt_BR/app/social-marketing" data-url_code="pt_BR" title=" Português (BR)"> <img class="o_lang_flag " src="https://odoocdn.com/base/static/img/country_flags/br.png?height=25" alt="" loading="lazy"/> <span class=""> Português (BR)</span> </a> <a class="dropdown-item js_change_lang " role="menuitem" href="/ro_RO/app/social-marketing" data-url_code="ro_RO" title=" română"> <img class="o_lang_flag " src="https://odoocdn.com/base/static/img/country_flags/ro.png?height=25" alt="" loading="lazy"/> <span class=""> română</span> </a> <a class="dropdown-item js_change_lang " role="menuitem" href="/ru_RU/app/social-marketing" data-url_code="ru_RU" title=" русский язык"> <img class="o_lang_flag " src="https://odoocdn.com/base/static/img/country_flags/ru.png?height=25" alt="" loading="lazy"/> <span class=""> русский язык</span> </a> <a class="dropdown-item js_change_lang " role="menuitem" href="/sk_SK/app/social-marketing" data-url_code="sk_SK" title=" Slovenský jazyk"> <img class="o_lang_flag " src="https://odoocdn.com/base/static/img/country_flags/sk.png?height=25" alt="" loading="lazy"/> <span class=""> Slovenský jazyk</span> </a> <a class="dropdown-item js_change_lang " role="menuitem" href="/sl_SI/app/social-marketing" data-url_code="sl_SI" title=" slovenščina"> <img class="o_lang_flag " src="https://odoocdn.com/base/static/img/country_flags/si.png?height=25" alt="" loading="lazy"/> <span class=""> slovenščina</span> </a> <a class="dropdown-item js_change_lang active" role="menuitem" href="/es/app/social-marketing" data-url_code="es" title=" Español (América Latina)"> <img class="o_lang_flag " src="https://odoocdn.com/base/static/img/country_flags/419.png?height=25" alt="" loading="lazy"/> <span class=""> Español (América Latina)</span> </a> <a class="dropdown-item js_change_lang " role="menuitem" href="/es_ES/app/social-marketing" data-url_code="es_ES" title=" Español"> <img class="o_lang_flag " src="https://odoocdn.com/base/static/img/country_flags/es.png?height=25" alt="" loading="lazy"/> <span class=""> Español</span> </a> <a class="dropdown-item js_change_lang " role="menuitem" href="/th_TH/app/social-marketing" data-url_code="th_TH" title=" ภาษาไทย"> <img class="o_lang_flag " src="https://odoocdn.com/base/static/img/country_flags/th.png?height=25" alt="" loading="lazy"/> <span class=""> ภาษาไทย</span> </a> <a class="dropdown-item js_change_lang " role="menuitem" href="/tr_TR/app/social-marketing" data-url_code="tr_TR" title=" Türkçe"> <img class="o_lang_flag " src="https://odoocdn.com/base/static/img/country_flags/tr.png?height=25" alt="" loading="lazy"/> <span class=""> Türkçe</span> </a> <a class="dropdown-item js_change_lang " role="menuitem" href="/uk_UA/app/social-marketing" data-url_code="uk_UA" title=" українська"> <img class="o_lang_flag " src="https://odoocdn.com/base/static/img/country_flags/ua.png?height=25" alt="" loading="lazy"/> <span class=""> українська</span> </a> <a class="dropdown-item js_change_lang " role="menuitem" href="/vi_VN/app/social-marketing" data-url_code="vi_VN" title=" Tiếng Việt"> <img class="o_lang_flag " src="https://odoocdn.com/base/static/img/country_flags/vn.png?height=25" alt="" loading="lazy"/> <span class=""> Tiếng Việt</span> </a> </div> </div> </div> <hr class="mt-3 mb-4"/> <p class="small text-muted">Odoo es un conjunto de aplicaciones de código abierto que cubren todas las necesidades de tu empresa: CRM, comercio electrónico, contabilidad, inventario, punto de venta, gestión de proyectos, etc.</p> <p class="small text-muted mb-4">La propuesta única de valor de Odoo es ser muy fácil de usar y totalmente integrado.</p> <div class="o_footer_social_media mb-4"> <a target="_blank" href="https://www.facebook.com/odoo" class="me-3"><i class="fa fa-fw fa-facebook"></i></a> <a target="_blank" href="https://twitter.com/Odoo" class="me-3"><i class="fa fa-fw 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contentEditable="false"> <div class="modal-dialog"> <div class="modal-content"> <div class="modal-header"> <h3 class="mt-1"><b>Odoo Experience</b> on YouTube</h3> <button type="button" class="btn-close" data-bs-dismiss="modal" aria-label="Cerrar"><span title="Close" class="fa fa-times"></span></button> <p class="text-black"> <b>1.</b> Use the live chat to ask your questions.<br/> <b>2.</b> The operator answers within a few minutes. </p> </div> <div class="modal-body bg-200"> <img src="https://odoocdn.com/openerp_website/static/src/img/2016/live-support/info.gif" class="img img-fluid" alt="Live support on Youtube" loading="lazy"/> </div> <div class="modal-footer"> <a class="btn btn-primary btn-lg" target="_blank" href="https://www.odoo.com/event/odoo-experience-2024-4662/track">Watch now<i class="fa fa-1x fa-long-arrow-right ml8"></i></a> </div> </div> </div> </div> </body> </html>