Best practice guides | Adobe Marketing Cloud

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class="SiteHeaderPanelHeaderSmall">Media Optimizer</p> <ul class="SiteHeaderPanelLinkNoBottom"> <li class="SiteHeaderPanelLink"><a href="/web/20130913005005/http://www.adobe.com/products/adlens.html?promoid=KAUCV" id="Products_MediaOptimizer_AdLens">AdLens</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130913005005/http://www.adobe.com/products/audiencemanager.html?promoid=KAUCW" id="Products_MediaOptimizer_AudienceManager">AudienceManager</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130913005005/http://www.adobe.com/products/audienceresearch.html?promoid=KAUCX" id="Products_MediaOptimizer_AudienceResearch">AudienceResearch</a></li> </ul> </div> </div> </div> <div class="SiteHeaderColumnSingle SiteHeaderShadowLeft"> <div class="SiteHeaderRow"> <p class="SiteHeaderPanelHeader">Document services</p> <ul> <li class="SiteHeaderPanelLink"><a href="/web/20130913005005/http://www.adobe.com/products/acrobat.html?promoid=KAUCY" id="Products_DocumentServices_Acrobat">Acrobat</a></li> <li class="SiteHeaderPanelLink"><a href="https://web.archive.org/web/20130913005005/https://www.echosign.adobe.com/en/home.html?promoid=KAUDB" target="_blank" class="SiteHeaderLinkNewWindow" id="Products_DocumentServices_EchoSign"><span class="SiteHeaderIconNewWindowNoWrap">EchoSign<span class="SiteHeaderIconNewWindow"> [opens in a new window]</span></span></a></li> <li class="SiteHeaderPanelLink"><a href="https://web.archive.org/web/20130913005005/https://www.acrobat.com/formscentral/en/home.html?promoid=KAUCZ" target="_blank" id="Products_DocumentServices_FormsCentral"><span class="SiteHeaderIconNewWindowNoWrap">FormsCentral<span class="SiteHeaderIconNewWindow"> [opens in a new window]</span></span></a></li> <li class="SiteHeaderPanelLink"><a href="https://web.archive.org/web/20130913005005/https://www.acrobat.com/sendnow/en/home.html?promoid=KAUDA" target="_blank" id="Products_DocumentServices_SendNow"><span class="SiteHeaderIconNewWindowNoWrap">SendNow<span class="SiteHeaderIconNewWindow"> [opens in a new window]</span></span></a></li> <li class="SiteHeaderPanelLink"><a href="https://web.archive.org/web/20130913005005/https://www.acrobat.com/welcome/en/home.html?promoid=KAUDC" target="_blank" id="Products_DocumentServices_Acrobatcom"><span class="SiteHeaderIconNewWindowNoWrap">Acrobat.com<span class="SiteHeaderIconNewWindow"> [opens in a new window]</span></span></a></li> </ul> <p class="SiteHeaderPanelHeader">Publishing</p> <ul class="SiteHeaderPanelLinkNoBottom"> <li class="SiteHeaderPanelLink"><a href="/web/20130913005005/http://www.adobe.com/products/digital-publishing-suite-family.html?promoid=JOLIU" id="Products_Publishing_DigitalPublishingSuite">Digital Publishing Suite</a></li> </ul> </div> </div> <br style="clear: both"/> <div class="SiteHeaderRow"> <ul class="SiteHeaderRightLink"> <li class="SiteHeaderPanelLink"><a href="/web/20130913005005/http://www.adobe.com/products/catalog.html?promoid=JOOTH" id="Products_Seeallproducts">See all products</a></li> </ul> </div> </div> </div> <div class="SiteHeaderDropdownLink SiteHeaderBarItem" id="shBusinessSolutions"> <a href="/web/20130913005005/http://www.adobe.com/solutions.html?promoid=KAWQJ" id="shBusinessSolutionsLink" class="SiteHeaderBarLink">Business solutions</a> <div class="SiteHeaderDropPanel SiteHeaderDropdown-Double" id="BusinessSolutionsPanel"> <div class="SiteHeaderRow"> <div class="SiteHeaderColumn-1"> <p class="SiteHeaderPanelHeaderSmall">By business need</p> <ul> <li class="SiteHeaderPanelLink"><a href="/web/20130913005005/http://www.adobe.com/solutions/digital-analytics.html?promoid=JOLJB" id="BusinessSolutions_Bybusinessneed_Digitalanalytics">Digital analytics</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130913005005/http://www.adobe.com/solutions/digital-publishing.html?promoid=JOLJA" id="BusinessSolutions_Bybusinessneed_Digitalpublishing">Digital publishing</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130913005005/http://www.adobe.com/products/acrobat.html?promoid=KAWSC" id="BusinessSolutions_Bybusinessneed_Documentmanagement">Document management</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130913005005/http://www.adobe.com/solutions/media-optimization.html?promoid=JOLIX" id="BusinessSolutions_Bybusinessneed_Mediaoptimization">Media optimization</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130913005005/http://www.adobe.com/solutions/social-marketing.html?promoid=JZPNO" id="BusinessSolutions_Bybusinessneed_Socialmarketing">Social marketing</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130913005005/http://www.adobe.com/solutions/testing-targeting.html?promoid=KAXLU" id="BusinessSolutions_Bybusinessneed_Testingandtargeting">Testing and targeting</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130913005005/http://www.adobe.com/products/creativecloud/video.html?promoid=KAUDD" id="BusinessSolutions_Bybusinessneed_Videoeditingandserving">Video editing and serving</a></li> <li class="SiteHeaderPanelLink"><a href="https://web.archive.org/web/20130913005005/http://html.adobe.com/?promoid=JZEFF" target="_blank" class="SiteHeaderLinkNewWindow" id="BusinessSolutions_Bybusinessneed_Webdevelopment">Web <span class="SiteHeaderIconNewWindowNoWrap">development<span class="SiteHeaderIconNewWindow"> [opens in a new window]</span></span></a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130913005005/http://www.adobe.com/solutions/web-experience-management.html?promoid=JOOYM" id="BusinessSolutions_Bybusinessneed_Webexperiencemanagement">Web experience management</a></li> </ul> <ul class="SiteHeaderPanelLinkNoBottom"> <li class="SiteHeaderPanelLink"><a href="/web/20130913005005/http://www.adobe.com/solutions.html?promoid=JOOTI" id="BusinessSolutions_Seeallbusinessneeds">See all business needs</a></li> </ul> </div> <div class="SiteHeaderColumn-2"> <p class="SiteHeaderPanelHeaderSmall">By industry</p> <ul> <li class="SiteHeaderPanelLink"><a href="/web/20130913005005/http://www.adobe.com/solutions/broadcasting.html?promoid=JOLIY" id="BusinessSolutions_Byindustry_Broadcast">Broadcast</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130913005005/http://www.adobe.com/education.html?marketSegment=EDU&promoid=JOLIZ" id="BusinessSolutions_Byindustry_Education">Education</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130913005005/http://www.adobe.com/solutions/financial-services.html?promoid=KAUDE" id="BusinessSolutions_Byindustry_Financialservices">Financial services</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130913005005/http://www.adobe.com/solutions/government.html?promoid=KAUDF" id="BusinessSolutions_Byindustry_Government">Government</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130913005005/http://www.adobe.com/solutions/digital-publishing.html?promoid=KAUDG" id="BusinessSolutions_Byindustry_Publishing">Publishing</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130913005005/http://www.adobe.com/solutions/retail.html?promoid=KAWSD" id="BusinessSolutions_Byindustry_Retail">Retail</a></li> </ul> <ul class="SiteHeaderPanelLinkNoBottom"> <li class="SiteHeaderPanelLink"><a href="/web/20130913005005/http://www.adobe.com/solutions.html?promoid=KAUDH" id="BusinessSolutions_Seeallindustries">See all industries</a></li> </ul> </div> </div> </div> </div> <div class="SiteHeaderDropdownLink SiteHeaderBarItem" id="shSupportLearning"> <a href="https://web.archive.org/web/20130913005005/http://helpx.adobe.com/support/?promoid=KAWQK" id="shSupportLearningLink" class="SiteHeaderBarLink">Support & Learning</a> <div class="SiteHeaderDropPanel SiteHeaderDropdown-Single" id="SupportLearningPanel"> <div class="SiteHeaderRow"> <p class="SiteHeaderPanelHeaderSmall">I need help</p> <ul> <li class="SiteHeaderPanelLink"><a href="https://web.archive.org/web/20130913005005/http://helpx.adobe.com/support/?promoid=JZEFP" id="SupportLearning_Ineedhelp_Products">Products</a></li> <li class="SiteHeaderPanelLink"><a href="https://web.archive.org/web/20130913005005/http://helpx.adobe.com/creative-cloud/topics/getting-started.html?promoid=JZEFO" id="SupportLearning_Ineedhelp_AdobeCreativeCloud">Adobe Creative Cloud</a></li> <li class="SiteHeaderPanelLink"><a href="https://web.archive.org/web/20130913005005/http://helpx.adobe.com/marketing-cloud.html?promoid=KAWSE" id="SupportLearning_Ineedhelp_AdobeMarketingCloud">Adobe Marketing Cloud</a></li> <li class="SiteHeaderPanelLink"><a href="https://web.archive.org/web/20130913005005/http://forums.adobe.com/index.jspa?promoid=JZEFM" target="_blank" id="SupportLearning_Ineedhelp_Forums"><span class="SiteHeaderIconNewWindowNoWrap">Forums<span class="SiteHeaderIconNewWindow"> [opens in a new window]</span></span></a></li> </ul> <p class="SiteHeaderPanelHeaderSmall">I want to learn</p> <ul class="SiteHeaderPanelLinkNoBottom"> <li class="SiteHeaderPanelLink"><a href="https://web.archive.org/web/20130913005005/http://helpx.adobe.com/learning.html?promoid=KAUDK" id="SupportLearning_Iwanttolearn_Trainingandtutorials">Training and tutorials</a></li> <li class="SiteHeaderPanelLink"><a href="https://web.archive.org/web/20130913005005/http://training.adobe.com/certification.html?promoid=KAUDM" target="_blank" id="SupportLearning_Iwanttolearn_Certification"><span class="SiteHeaderIconNewWindowNoWrap">Certification<span class="SiteHeaderIconNewWindow"> [opens in a new window]</span></span></a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130913005005/http://www.adobe.com/devnet.html?promoid=KAUDN" id="SupportLearning_Iwanttolearn_AdobeDeveloperConnection">Adobe Developer Connection</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130913005005/http://www.adobe.com/designcenter.html?promoid=KAUDO" id="SupportLearning_Iwanttolearn_AdobeDesignCenter">Adobe Design Center</a></li> <li class="SiteHeaderPanelLink"><a href="https://web.archive.org/web/20130913005005/http://tv.adobe.com/?promoid=KFELF" target="_blank" id="SupportLearning_Iwanttolearn_AdobeTV">Adobe <span class="SiteHeaderIconNewWindowNoWrap">TV<span class="SiteHeaderIconNewWindow"> [opens in a new window]</span></span></a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130913005005/http://www.adobe.com/solutions/digital-marketing/guides.html?promoid=KAWSF" id="SupportLearning_Iwanttolearn_AdobeMarketingCenter">Adobe Marketing Center</a></li> <li class="SiteHeaderPanelLink"><a href="https://web.archive.org/web/20130913005005/http://labs.adobe.com/?promoid=JZEFQ" target="_blank" id="SupportLearning_Iwanttolearn_AdobeLabs">Adobe <span class="SiteHeaderIconNewWindowNoWrap">Labs<span class="SiteHeaderIconNewWindow"> [opens in a new window]</span></span></a></li> </ul> </div> </div> </div> <div class="SiteHeaderDropdownLink SiteHeaderBarItem" id="shDownload"> <a href="/web/20130913005005/http://www.adobe.com/downloads/?promoid=KAWQL" id="shDownloadLink" class="SiteHeaderBarLink">Download</a> <div class="SiteHeaderDropPanel SiteHeaderDropdown-Single" id="DownloadPanel"> <div class="SiteHeaderRow"> <ul> <li class="SiteHeaderPanelLink"><a href="/web/20130913005005/http://www.adobe.com/downloads/?promoid=JZEFS" id="Download_Producttrials">Product trials</a></li> <li class="SiteHeaderPanelLink"><a href="https://web.archive.org/web/20130913005005/http://get.adobe.com/flashplayer/?promoid=JZEFT" id="Download_AdobeFlashPlayer">Adobe Flash Player</a></li> <li class="SiteHeaderPanelLink"><a href="https://web.archive.org/web/20130913005005/http://get.adobe.com/reader/?promoid=JZEFU" id="Download_AdobeReader">Adobe Reader</a></li> <li class="SiteHeaderPanelLink"><a href="https://web.archive.org/web/20130913005005/http://get.adobe.com/air/?promoid=JZEFV" id="Download_AdobeAIR">Adobe AIR</a></li> </ul> <ul class="SiteHeaderPanelLinkNoBottom"> <li class="SiteHeaderPanelLink"><a href="/web/20130913005005/http://www.adobe.com/downloads/?promoid=JZEFW" id="Download_Seealldownloads">See all downloads</a></li> </ul> </div> </div> </div> <div class="SiteHeaderDropdownLink SiteHeaderBarItem" id="shCompany"> <a href="/web/20130913005005/http://www.adobe.com/company.html?promoid=KAWQM" id="shCompanyLink" class="SiteHeaderBarLink">Company</a> <div class="SiteHeaderDropPanel SiteHeaderDropdown-Single" id="CompanyPanel"> <div class="SiteHeaderRow"> <ul> <li class="SiteHeaderPanelLink"><a href="/web/20130913005005/http://www.adobe.com/careers.html?promoid=JZEFX" id="Company_CareersatAdobe">Careers at Adobe</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130913005005/http://www.adobe.com/aboutadobe/invrelations/?promoid=JZEFZ" id="Company_InvestorRelations">Investor Relations</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130913005005/http://www.adobe.com/aboutadobe/pressroom/?promoid=JZEGA" id="Company_Newsroom">Newsroom</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130913005005/http://www.adobe.com/privacy.html?promoid=JZEGB" id="Company_Privacy">Privacy</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130913005005/http://www.adobe.com/corporate-responsibility.html?promoid=JZEFY" id="Company_CorporateResponsibility">Corporate Responsibility</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130913005005/http://www.adobe.com/customershowcase.html?promoid=KEWBG" id="Company_CustomerShowcase">Customer Showcase</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130913005005/http://www.adobe.com/company/contact.html?promoid=JZEGC" id="Company_Contactus">Contact us</a></li> </ul> <ul class="SiteHeaderPanelLinkNoBottom"> <li class="SiteHeaderPanelLink"><a href="/web/20130913005005/http://www.adobe.com/company.html?promoid=JZPLK" id="Company_Morecompanyinfo">More company info</a></li> </ul> </div> </div> </div> <div class="SiteHeaderDropdownLink SiteHeaderBarItem" id="shBuy"> <a href="/web/20130913005005/http://www.adobe.com/products/catalog/software._sl_id-contentfilter_sl_catalog_sl_software_sl_mostpopular.html?promoid=KAWQN" id="shBuyLink" class="SiteHeaderBarLink">Buy</a> <div class="SiteHeaderDropPanel SiteHeaderDropdown-Single" id="BuyPanel"> <div class="SiteHeaderRow"> <ul class="SiteHeaderPanelLinkNoBottom"> <li class="SiteHeaderPanelLink"><a href="/web/20130913005005/http://www.adobe.com/products/catalog/software.html?marketSegment=COM&promoid=KAWQO" id="Buy_Forpersonalandprofessionaluse">For personal and professional use</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130913005005/http://www.adobe.com/products/catalog/software._sl_id-contentfilter_sl_catalog_sl_education_sl_alledu.html?marketSegment=EDU&promoid=KAWQP" id="Buy_Forstudentseducatorsandstaff">For students, educators, and staff</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130913005005/http://www.adobe.com/products/small-business-pricing/software-catalog._sl_id-contentfilter_sl_catalog_sl_software_sl_creativecloudmembership.html?marketSegment=COM&promoid=JOLJE" id="Buy_Forsmallandmediumbusinesses">For small and medium businesses</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130913005005/http://www.adobe.com/volume-licensing.html?promoid=KAWQQ" id="Buy_VolumeLicensing">Volume Licensing</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130913005005/http://www.adobe.com/products/discount-software-coupons.html?promoid=KAWQR" id="Buy_Specialoffers">Special offers</a></li> <li class="SiteHeaderPanelLink"><a href="https://web.archive.org/web/20130913005005/http://success.adobe.com/en/na/programs/rfi/dm_sales_inquiries.html?promoid=KAWSG" target="_blank" id="Buy_AdobeMarketingCloudsales">Adobe Marketing Cloud <span class="SiteHeaderIconNewWindowNoWrap">sales<span class="SiteHeaderIconNewWindow"> [opens in a new window]</span></span></a></li> </ul> </div> </div> </div>  <a href="/web/20130913005005/http://www.adobe.com/go/gnav_search" id="shSearchButton" class="SiteHeaderBarItem SiteHeaderSearchButton" style="display: none;">Search</a> <div class="SiteHeaderBarItem SiteHeaderBarItemLast"> </div> <div id="site-search" class="SiteHeaderSearch"> <input title="Search" type="text" id="search-input" name="term" maxlength="1000"/> <input type="hidden" id="searchbuddy-loc" name="loc" value="en_us"/> <button type="submit" id="search-submit" class="icon-replace search">Search</button> </div> </div> <div class="SiteHeaderUser"> <div id="shSignInBlock"> <a id="shInfo" class="SiteHeaderUserItem SiteHeaderInfo">Info</a> <a href="/web/20130913005005/http://www.adobe.com/account/sign-in.adobedotcom.html" id="shSignIn" class="SiteHeaderUserItem LinkStrong">Sign in</a> <div class="SiteHeaderPopPanelShadow width-250" id="InfoPanelShadow" style="display: none;"></div> <div class="SiteHeaderPopPanel width-250" id="InfoPanel" style="display: none;"> <div class="SiteHeaderPanelRow"> <span class="SiteHeaderPanelHeader">Why sign in?</span> Sign in to manage your account and access trial downloads, product extensions, community areas, and more. </div> </div> </div> <a href="/web/20130913005005/http://www.adobe.com/account.html" id="shWelcome" class="SiteHeaderUserItem SiteHeaderArrow LinkStrong" style="display: none;">Welcome, <span id="screenName"></span></a> <div class="SiteHeaderPopPanelShadow" id="WelcomePanelShadow" style="display: none;"></div> <div class="SiteHeaderPopPanel" id="WelcomePanel" style="display: none;"> <div class="SiteHeaderPanelRow SiteHeaderPanelLink" id="shMyAccount"> <a class="SiteHeaderPanelHeader" href="/web/20130913005005/http://www.adobe.com/go/gnavtray_myadobe_en_us">My Adobe</a> </div> <div class="SiteHeaderPanelRow SiteHeaderPanelLink" id="shMyOrders"> <a class="SiteHeaderPanelHeader" href="/web/20130913005005/http://www.adobe.com/go/gnavtray_myadobe_myorders_en_us">My orders</a> </div> <div class="SiteHeaderPanelRow SiteHeaderPanelLink" id="shMyInformation"> <a class="SiteHeaderPanelHeader" href="/web/20130913005005/http://www.adobe.com/go/gnavtray_myadobe_myinformation_en_us">My information</a> </div> <div class="SiteHeaderPanelRow SiteHeaderPanelLink" id="shMyPreferences"> <a class="SiteHeaderPanelHeader" href="/web/20130913005005/http://www.adobe.com/go/gnavtray_myadobe_mypreferences_en_us">My preferences</a> </div> <div class="SiteHeaderPanelRow SiteHeaderPanelLink" id="shMyProductsServices"> <a class="SiteHeaderPanelHeader" href="/web/20130913005005/http://www.adobe.com/go/gnavtray_myadobe_myproducts_services_en_us">My products and services</a> </div> <div class="SiteHeaderPanelRow SiteHeaderPanelLink" id="shSignOut"> <a class="SiteHeaderPanelHeader" id="shSignOutLink" href="/web/20130913005005/http://www.adobe.com/cfusion/membership/logout.cfm">Sign out</a> </div> </div> <div id="MyCartLinkContainer"> <a href="/web/20130913005005/http://www.adobe.com/go/gnav_mycart_en_us" id="shMyCart" class="SiteHeaderUserItem SiteHeaderCart">My cart<span id="cartQuantity"></span></a> </div> <a href="/web/20130913005005/http://www.adobe.com/privacy.html" id="shPrivacy" class="SiteHeaderUserItem">Privacy</a> <a href="/web/20130913005005/http://www.adobe.com/go/gnav_myadobe_en_us" id="shMyAdobe" class="SiteHeaderUserItem">My Adobe</a> </div> </div> </form> <div id="SiteHeaderMobile" class="SiteHeaderMobile LayoutHidden LayoutSlim Text TextSmall"> <a href="/web/20130913005005/http://www.adobe.com/go/gnav_adobe_logo_en_us" id="shHomeMobile" class="SiteHeaderHome SiteHeaderHomeMobile">Adobe</a> <div class="SiteHeaderBar SiteHeaderBarMobile" id="shBarMobile"> <span class="SiteHeaderBarItemMobile SiteHeaderBarItemMobileNoLeftBorder" id="shProductsMobileSpan"><a href="/web/20130913005005/http://www.adobe.com/go/gnav_products_en_us" id="shProductsMobile" class="SiteHeaderBarLink">Products</a></span> <span class="SiteHeaderBarItemMobile" id="shSectionsMobileSpan"><a href="#" id="shSectionsMobile" class="SiteHeaderArrowMobile SiteHeaderBarLink">Sections</a></span> <span class="SiteHeaderBarItemMobile" id="shSectionsMobileBuy"><a href="/web/20130913005005/http://www.adobe.com/go/gnav_store_en_us" id="shBuyMobile" class="SiteHeaderBarLink">Buy</a></span> <span class="SiteHeaderBarItemMobile SiteHeaderBarItemMobileNoRightBorder SiteHeaderBarItemMobileNoPadding"> </span> <span class="SiteHeaderBarItemMobile SiteHeaderBarItemMobileNoRightBorder SiteHeaderBarItemFloatRight" id="shSearchMobileSpan"><a href="/web/20130913005005/http://www.adobe.com/go/gnav_search" id="shSearchMobile" class="SiteHeaderSearchButtonMobile">Search</a></span> <span class="SiteHeaderBarItemMobile SiteHeaderBarItemMobileNoLeftBorder SiteHeaderBarItemFloatRight SiteHeaderBarItemMobileNoPadding"> </span> </div> <div class="SiteHeaderBarMobileExtend" id="shBarExtend"> <div id="shBarExtendSections" style="display: none;"> <div id="shBarExtendSections1" class="SiteHeaderBarMobileExtendSections"> <a href="/web/20130913005005/http://www.adobe.com/go/gnav_solutions_en_us" id="shSectionsSolutionsMobile" class="SiteHeaderBarExtendSectionsItem SiteHeaderBarLink">Solutions</a> <a href="/web/20130913005005/http://www.adobe.com/go/gnav_company_en_us" id="shSectionsCompanyMobile" class="SiteHeaderBarExtendSectionsItem SiteHeaderBarLink">Company</a> </div> <div id="shBarExtendSections2" class="SiteHeaderBarMobileExtendSections"> <a href="/web/20130913005005/http://www.adobe.com/go/gnav_help_en_us" id="shSectionsHelpMobile" class="SiteHeaderBarExtendSectionsItem SiteHeaderBarLink">Help</a> <a href="/web/20130913005005/http://www.adobe.com/go/gnav_learning_en_us" id="shSectionsLearningMobile" class="SiteHeaderBarExtendSectionsItem SiteHeaderBarLink">Learning</a> </div> </div> <div id="shBarExtendSearch" style="display: none;"> <form id="globalnav-search-mobile" class="SiteHeaderSearchMobileForm" name="globalnav-search-mobile" method="get" action="/web/20130913005005/http://www.adobe.com/go/gnav_search" accept-charset="utf-8"> <input title="Search" type="text" id="search-input-mobile" name="term" maxlength="1000"/> <button type="submit" id="search-submit-mobile">Search</button> </form> </div> </div> <div class="SiteHeaderUser"> <a href="/web/20130913005005/http://www.adobe.com/cfusion/membership/index.cfm?loc=en_us&nl=1" id="shSignInMobile" class="SiteHeaderUserItem SiteHeaderUserItemMobile LinkStrong">Sign in</a> <a href="/web/20130913005005/http://www.adobe.com/cfusion/membership/logout.cfm" id="shSignOutMobile" class="SiteHeaderUserItem SiteHeaderUserItemMobile LinkStrong" style="display: none;">Sign out</a> <a href="/web/20130913005005/http://www.adobe.com/privacy.html" id="shPrivacyMobile" class="SiteHeaderUserItem SiteHeaderUserItemMobile">Privacy</a> <a href="/web/20130913005005/http://www.adobe.com/go/gnav_myadobe_en_us" id="shMyAdobeMobile" class="SiteHeaderUserItem SiteHeaderUserItemMobile">My Adobe</a> </div> </div> <div class="hovercart"><div id="HoverCartModal"> <div class="CartHeaderPopPanelShadow HoverCartwidth" id="CartPanelShadow" style="display: none;"> <div class="CartHeaderPopPanel HoverCart" id="CartPanel"> <div id="HoverCartItem" class="RuleHBottom HoverCart-1-3 LayoutBigRowTop" style="display: none"> <div class="LayoutBreakAfter"> <div class="HoverCart-1 LayoutHItem"> <div style="padding-left:60px;" class=" LayoutBreakAfter LayoutPullout"> <div id="HoverCartBoxShotxyz" class="HoverCartBoxShot"> <a href=""> <img src="/web/20130913005005im_/http://www.adobe.com/solutions/digital-marketing/guides.html?promoid=KAWSF" class="LayoutImage" alt=""/> </a> </div> <div style="float:left;width:100%" class="CPodCostCell"> <span class="TextStrong ProductName" 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Like button</a> </h3> <p class="TextWeak"> <strong class="TextName">Facebook</strong> </p> <p><p>Best practices from Facebook and Adobe for measuring and optimizing the business impact of the Facebook Like button.<br> </p> </p> </div> </div> </div> <div class="LayoutBreakAfter"> <div style="width:58px;float:left;clear:left;position:relative;left:-69px;margin-right:-69px"> <a href="https://web.archive.org/web/20130913005005/http://omniture.com/offer/1293/"> <img title="The purchase path of online buyers" alt="The purchase path of online buyers" class="ImageShadow LayoutImage LayoutRow" src="https://web.archive.org/web/20130913005005im_/http://wwwimages.adobe.com/www.adobe.com/content/dam/Adobe/en/solutions/customer-experience-solutions/images/insights-forrester-thumb-58x43.png.adimg.mw.58.png"/> </a> </div> <div style="float:left;width:100%"> <div class="LayoutRow TextSmall"> <h3 class="TextH5"> <a href="https://web.archive.org/web/20130913005005/http://omniture.com/offer/1293/" target="_blank">The purchase path of online buyers</a> </h3> <p class="TextWeak"> <strong class="TextName">Forrester Research</strong> </p> <p><p>Understand the most effective channels, tactics, and tools to successfully connect with online buyers.<br> </p> </p> </div> </div> </div> <div class="LayoutBreakAfter"> <div style="width:58px;float:left;clear:left;position:relative;left:-69px;margin-right:-69px"> <a href="https://web.archive.org/web/20130913005005/http://success.adobe.com/en/na/programs/products/digitalmarketing/1112_12058_wem_gartner_wcm_leader.html"> <img title="Adobe named as a leader in WCM" alt="Adobe named as a leader in WCM" class="ImageShadow LayoutImage LayoutRow" src="https://web.archive.org/web/20130913005005im_/http://wwwimages.adobe.com/www.adobe.com/content/dam/Adobe/en/solutions/customer-experience-solutions/images/insights-gartner-thumb-58x43.png.adimg.mw.58.png"/> </a> </div> <div style="float:left;width:100%"> <div class="LayoutRow TextSmall"> <h3 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src="https://web.archive.org/web/20130913005005im_/http://wwwimages.adobe.com/www.adobe.com/content/dam/Adobe/en/solutions/customer-experience-solutions/images/insights-forrester-thumb-58x43.png.adimg.mw.58.png"/> </a> </div> <div style="float:left;width:100%"> <div class="LayoutRow TextSmall"> <h3 class="TextH5"> <a href="https://web.archive.org/web/20130913005005/http://omniture.com/offer/1316/" target="_blank">Forrester forecasts the future of interactive marketing</a> </h3> <p class="TextWeak"> <strong class="TextName">Forrester Research </strong> </p> <p><p>Prepare for the rapidly changing interactive marketplace by offering predictions, tactics, and a road map.</p> </p> </div> </div> </div> <div class="LayoutBreakAfter"> <div style="width:58px;float:left;clear:left;position:relative;left:-69px;margin-right:-69px"> <a href="https://web.archive.org/web/20130913005005/http://www.omniture.com/offer/1313/"> <img title="Customers demand personalized attention" alt="Customers demand 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Research: Creating the right mobile strategy " alt="Forrester Research: Creating the right mobile strategy " class="ImageShadow LayoutImage LayoutRow" src="https://web.archive.org/web/20130913005005im_/http://wwwimages.adobe.com/www.adobe.com/content/dam/Adobe/en/solutions/customer-experience-solutions/images/insights-forrester-thumb-58x43.png.adimg.mw.58.png"/> </a> </div> <div style="float:left;width:100%"> <div class="LayoutRow TextSmall"> <h3 class="TextH5"> <a href="https://web.archive.org/web/20130913005005/http://www.omniture.com/offer/1093/" target="_blank">Forrester Research: Creating the right mobile strategy </a> </h3> <p class="TextWeak"> <strong class="TextName">Forrester Research</strong> </p> <p><p>An eight-step guide to personalization, perspectives on consumer experiences, and new ways to boost conversion rates.<br> </p> </p> </div> </div> </div> <div class="LayoutBreakAfter"> <div style="width:58px;float:left;clear:left;position:relative;left:-69px;margin-right:-69px"> <a href="https://web.archive.org/web/20130913005005/http://success.adobe.com/en/na/programs/products/digitalmarketing/1203_16161_wem_peppers_rogers.html"> <img title="Business and IT partnerships build customer loyalty" alt="Business and IT partnerships build customer loyalty" class="ImageShadow LayoutImage LayoutRow" src="https://web.archive.org/web/20130913005005im_/http://wwwimages.adobe.com/www.adobe.com/content/dam/Adobe/en/solutions/digital-marketing/images/peppers-rogers-logo-58x43.jpg.adimg.mw.58.png"/> </a> </div> <div style="float:left;width:100%"> <div class="LayoutRow TextSmall"> <h3 class="TextH5"> <a href="https://web.archive.org/web/20130913005005/http://success.adobe.com/en/na/programs/products/digitalmarketing/1203_16161_wem_peppers_rogers.html" target="_blank">Business and IT partnerships build customer loyalty</a> </h3> <p class="TextWeak"> <strong class="TextName">Peppers & Rogers</strong> </p> <p><p style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12px;">Develop robust systems that deliver compelling user experiences and support business needs.</p> </p> </div> </div> </div> <div class="LayoutBreakAfter"> <div style="width:58px;float:left;clear:left;position:relative;left:-69px;margin-right:-69px"> <a href="https://web.archive.org/web/20130913005005/http://www.omniture.com/offer/1242/"> <img title="Forrester Wave Report: Web Analytics, Q4 2011" alt="Forrester Wave Report: Web Analytics, Q4 2011" class="ImageShadow LayoutImage LayoutRow" src="https://web.archive.org/web/20130913005005im_/http://wwwimages.adobe.com/www.adobe.com/content/dam/Adobe/en/solutions/customer-experience-solutions/images/insights-forrester-thumb-58x43.png.adimg.mw.58.png"/> </a> </div> <div style="float:left;width:100%"> <div class="LayoutRow TextSmall"> <h3 class="TextH5"> <a href="https://web.archive.org/web/20130913005005/http://www.omniture.com/offer/1242/" 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href="/web/20130913005005/http://www.adobe.com/products/creativecloud.html?promoid=JQPER">Adobe Creative Cloud</a></li> <li><a class="icon Icon SiteFooterMenuItemIconProducts SiteFooterMenuItemIconCS" href="/web/20130913005005/http://www.adobe.com/products/cs6.html?promoid=KFHNH">Creative Suite 6</a></li> <li><a class="icon Icon SiteFooterMenuItemIconProducts SiteFooterMenuItemIconOMS" href="/web/20130913005005/http://www.adobe.com/solutions/digital-marketing.html?promoid=JOPBY">Adobe Marketing Cloud</a></li> <li><a class="icon Icon SiteFooterMenuItemIconProducts SiteFooterMenuItemIconAcrobat" href="/web/20130913005005/http://www.adobe.com/products/acrobat.html?promoid=JOPBV">Acrobat</a></li> <li><a class="icon Icon SiteFooterMenuItemIconProducts SiteFooterMenuItemIconPS" href="/web/20130913005005/http://www.adobe.com/products/photoshop.html?promoid=JOPCB">Photoshop</a></li> <li><a class="icon Icon SiteFooterMenuItemIconProducts SiteFooterMenuItemIconDPS" href="/web/20130913005005/http://www.adobe.com/products/digital-publishing-suite-family.html?promoid=JOPBZ">Digital Publishing Suite</a></li> <li><a class="icon Icon SiteFooterMenuItemIconProducts SiteFooterMenuItemIconElements" href="/web/20130913005005/http://www.adobe.com/products/elements-family.html?promoid=JOPBX">Elements family</a></li> <li><a class="icon Icon SiteFooterMenuItemIconProducts SiteFooterMenuItemIconSC" href="/web/20130913005005/http://www.adobe.com/products/sitecatalyst.html?promoid=KFGCH">SiteCatalyst</a></li> <li><a class="icon Icon SiteFooterMenuItemIconProducts" href="/web/20130913005005/http://www.adobe.com/education.html?marketSegment=EDU&promoid=JUTMH">For education</a></li> </ul> </div> </div> <div class="LayoutGrid-2 LayoutSlimGrid-2 LinkInvert"> <div class="LayoutCellSides LayoutCellTop"> <h4><a href="/web/20130913005005/http://www.adobe.com/downloads/?promoid=JOPDB">Download</a></h4> <ul class="SiteFooterLinkList SiteFooterLinkListBottom"> <li><a href="/web/20130913005005/http://www.adobe.com/downloads/?promoid=KEWBH">Product trials</a></li> <li><a href="/web/20130913005005/http://www.adobe.com/go/gffooter_adobe_reader">Adobe Reader</a></li> <li><a href="https://web.archive.org/web/20130913005005/http://get2.adobe.com/flashplayer/?promoid=KFHNI">Adobe Flash Player</a></li> <li><a href="/web/20130913005005/http://www.adobe.com/go/gffooter_adobe_air">Adobe AIR</a></li> </ul> </div> </div> <div class="LayoutGrid-3 LayoutSlimGrid-1 LinkInvert"> <div class="LayoutCellSides LayoutCellTop"> <h4><a href="/web/20130913005005/http://www.adobe.com/go/gffooter_help">Support & Learning</a></h4> <ul class="SiteFooterLinkList"> <li><a href="https://web.archive.org/web/20130913005005/http://helpx.adobe.com/support.html?promoid=KFKQG">Product help</a></li> <li><a href="https://web.archive.org/web/20130913005005/http://forums.adobe.com/index.jspa?promoid=JOPCT" target="_blank">Forums</a></li> </ul> </div> </div> <div class="LayoutGrid-4 LayoutSlimGrid-2 LinkInvert"> <div class="LayoutCellSides LayoutCellTop"> <h4><a href="/web/20130913005005/http://www.adobe.com/buy.html?promoid=JOPCV">Buy</a></h4> <ul class="SiteFooterLinkList"> <li><a href="/web/20130913005005/http://www.adobe.com/go/gffooter_homeuse">For personal and professional use</a></li> <li><a href="/web/20130913005005/http://www.adobe.com/go/gffooter_students_store">For students, educators, and staff</a></li> <li><a href="/web/20130913005005/http://www.adobe.com/products/small-business-pricing/software-catalog._sl_id-contentfilter_sl_catalog_sl_software_sl_creativecloudmembership.html?marketSegment=COM&promoid=JOPCY">For small and medium businesses</a></li> <li><a href="/web/20130913005005/http://www.adobe.com/go/gffooter_licensingprograms">Volume Licensing</a></li> <li><a href="/web/20130913005005/http://www.adobe.com/go/gffooter_special_offers">Special offers</a></li> </ul> </div> </div> <div class="LayoutGrid-5 LayoutSlimGrid-1-2 LinkInvert"> <div class="LayoutCellSides LayoutCellTop"> <h4><a href="/web/20130913005005/http://www.adobe.com/company.html?promoid=JOPDG">Company</a></h4> <ul class="SiteFooterLinkList"> <li><a href="/web/20130913005005/http://www.adobe.com/go/gffooter_news_room">News room</a></li> <li><a href="/web/20130913005005/http://www.adobe.com/go/gffooter_partner_programs">Partner programs</a></li> <li><a href="/web/20130913005005/http://www.adobe.com/go/gffooter_corporate_social_responsibility">Corporate responsibility</a></li> <li><a href="/web/20130913005005/http://www.adobe.com/go/gffooter_career_opportunities">Career opportunities</a></li> <li><a href="/web/20130913005005/http://www.adobe.com/go/gffooter_investor_relation">Investor Relations</a></li> <li><a href="/web/20130913005005/http://www.adobe.com/go/gffooter_events">Events</a></li> <li><a href="/web/20130913005005/http://www.adobe.com/go/gffooter_legal">Legal</a></li> <li><a href="/web/20130913005005/http://www.adobe.com/go/gffooter_security">Security</a></li> <li><a href="/web/20130913005005/http://www.adobe.com/company/contact.html?promoid=JOPDO">Contact Adobe</a></li> </ul> </div> </div> <div class="LayoutGridBreak"> <div class="LayoutCellSides LayoutCellBottom"> <div class="SiteFooterRegionSelector TextInvert LinkInvert LinkStrong"> <a href="/web/20130913005005/http://www.adobe.com/go/gffooter_choose_region" id="sfRegion" class="SiteFooterMenuItemIcon SiteFooterMenuItemIconRegionBlue">Choose your region</a> <span id="sfRegionSet" class="SiteFooterMenuItemIcon SiteFooterMenuItemIconRegionBlack" style="display: none;">United States <a href="/web/20130913005005/http://www.adobe.com/go/gffooter_choose_region" id="sfRegionChange">(Change)</a></span> </div> <div class="SiteFooterRegionPanel SiteFooterRegionPanelEvidon" id="RegionPanel" style="display: none;"> <div class="SiteFooterRegionPanelHeader"> <span class="SiteFooterMenuItemIcon SiteFooterMenuItemIconRegionBlack">Choose your region</span> <a id="sfRegionClose" class="SiteFooterRegionPanelHeaderClose">Close</a> </div> <div class="Column"> <div class="Column-1"> <p class="SiteFooterRegionPanelRegionHeader">North America</p> </div> <div class="Column-2-3"> <p class="SiteFooterRegionPanelRegionHeader">Europe, Middle East and Africa</p> </div> <div class="Column-4"> <p class="SiteFooterRegionPanelRegionHeader">Asia Pacific</p> </div> <div class="Column-1"> <ul> <li lang="en"><a onclick="changeRegion('ca');">Canada - English</a></li> <li lang="fr"><a onclick="changeRegion('ca_fr');">Canada - Français</a></li> <li lang="es"><a onclick="changeRegion('la');">Latinoamérica</a></li> <li lang="es"><a onclick="changeRegion('mx');">México</a></li> <li lang="en"><a onclick="changeRegion('us');">United States</a></li> </ul> <p class="SiteFooterRegionPanelRegionHeader">South America</p> <ul> <li lang="pt"><a onclick="changeRegion('br');">Brasil</a></li> </ul> </div> <div class="Column-2"> <ul> <li lang="en"><a onclick="changeRegion('africa');">Africa - English</a></li> <li lang="de"><a onclick="changeRegion('at');">Österreich - Deutsch</a></li> <li lang="en"><a onclick="changeRegion('be_en');">Belgium - English</a></li> <li lang="fr"><a onclick="changeRegion('be_fr');">Belgique - Français</a></li> <li lang="nl"><a onclick="changeRegion('be_nl');">België - Nederlands</a></li> <li lang="bg"><a onclick="changeRegion('bg');">България</a></li> <li lang="hr"><a onclick="changeRegion('hr');">Hrvatska</a></li> <li lang="en"><a onclick="changeRegion('eeurope');">Cyprus - English</a></li> <li lang="cs"><a onclick="changeRegion('cz');">Česká republika</a></li> <li lang="da"><a onclick="changeRegion('dk');">Danmark</a></li> <li lang="en"><a onclick="changeRegion('eeurope');">Eastern Europe - English</a></li> <li lang="et"><a onclick="changeRegion('ee');">Eesti</a></li> <li lang="fi"><a onclick="changeRegion('fi');">Suomi</a></li> <li lang="fr"><a onclick="changeRegion('fr');">France</a></li> <li lang="de"><a onclick="changeRegion('de');">Deutschland</a></li> <li lang="en"><a onclick="changeRegion('eeurope');">Greece - English</a></li> <li lang="hu"><a onclick="changeRegion('hu');">Magyarország</a></li> <li lang="en"><a onclick="changeRegion('ie');">Ireland</a></li> <li lang="en"><a onclick="changeRegion('il_en');">Israel - English</a></li> <li lang="he"><a onclick="changeRegion('il_he');">ישראל - עברית</a></li> <li lang="it"><a onclick="changeRegion('it');">Italia</a></li> <li lang="lv"><a onclick="changeRegion('lv');">Latvija</a></li> <li lang="lt"><a onclick="changeRegion('lt');">Lietuva</a></li> <li lang="de"><a onclick="changeRegion('lu_de');">Luxembourg - Deutsch</a></li> <li lang="en"><a onclick="changeRegion('lu_en');">Luxembourg - English</a></li> <li lang="fr"><a onclick="changeRegion('lu_fr');">Luxembourg - Français</a></li> </ul> </div> <div class="Column-3"> <ul> <li lang="en"><a onclick="changeRegion('eeurope');">Malta - English</a></li> <li lang="ar"><a onclick="changeRegion('mena_ar');">الشرق الأوسط وشمال أفريقيا - اللغة العربية</a></li> <li lang="en"><a onclick="changeRegion('mena_en');">Middle East and North Africa - English</a></li> <li lang="fr"><a onclick="changeRegion('mena_fr');">Moyen-Orient et Afrique du Nord - Français</a></li> <li lang="nl"><a onclick="changeRegion('nl');">Nederland</a></li> <li lang="no"><a onclick="changeRegion('no');">Norge</a></li> <li lang="pl"><a onclick="changeRegion('pl');">Polska</a></li> <li lang="pt"><a onclick="changeRegion('pt');">Portugal</a></li> <li lang="ro"><a onclick="changeRegion('ro');">România</a></li> <li lang="ru"><a onclick="changeRegion('ru');">Россия</a></li> <li lang="sr"><a onclick="changeRegion('rs');">Srbija</a></li> <li lang="sk"><a onclick="changeRegion('sk');">Slovensko</a></li> <li lang="sl"><a onclick="changeRegion('si');">Slovenija</a></li> <li lang="es"><a onclick="changeRegion('es');">España</a></li> <li lang="sv"><a onclick="changeRegion('se');">Sverige</a></li> <li lang="de"><a onclick="changeRegion('ch_de');">Schweiz - Deutsch</a></li> <li lang="fr"><a onclick="changeRegion('ch_fr');">Suisse - Français</a></li> <li lang="it"><a onclick="changeRegion('ch_it');">Svizzera - Italiano</a></li> <li lang="tr"><a onclick="changeRegion('tr');">Türkiye</a></li> <li lang="uk"><a onclick="changeRegion('ua');">Україна</a></li> <li lang="en"><a onclick="changeRegion('uk');">United Kingdom</a></li> </ul> </div> <div class="Column-4"> <ul> <li lang="en"><a onclick="changeRegion('au');">Australia</a></li> <li lang="zh"><a onclick="changeRegion('cn');">中国</a></li> <li lang="zh"><a onclick="changeRegion('hk_zh');">中國香港特別行政區</a></li> <li lang="en"><a onclick="changeRegion('hk_en');">Hong Kong S.A.R. of China</a></li> <li lang="en"><a onclick="changeRegion('in');">India - English</a></li> <li lang="ja"><a onclick="changeRegion('jp');">日本</a></li> <li lang="ko"><a onclick="changeRegion('kr');">한국</a></li> <li lang="en"><a onclick="changeRegion('nz');">New Zealand</a></li> <li lang="zh"><a onclick="changeRegion('tw');">台灣</a></li> </ul> <p class="SiteFooterRegionPanelRegionHeader">Southeast Asia</p> <ul> <li lang="en"><a onclick="changeRegion('sea');">Includes Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam - English</a></li> </ul> </div> </div> </div> </div> </div> <div class="LayoutGridBreak"> <div class="LayoutCellSides"> <hr/> </div> </div> <div class="LayoutGrid-1-5 LayoutSlimGrid-1-2 LinkInvert LinkStrong"> <div class="LayoutCellSides LayoutCellBottom LinkInvert"> <p class="SiteFooterRow TextSmall">Copyright © 2013 Adobe Systems Incorporated. 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Note that userzoom code will only be enabled on a page by page basis and will not be deployed in the footer like Foresee. */ var surveycookie = $.cookie("survey_cx"); // grab survey_cx cookie if (surveycookie == null) { // only proceed if it doesn't exist if (typeof survey_cx == "undefined" || survey_cx != true) { // even if the cookie doesn't exist, if the survey_cx variable is set to true elsewhere, we won't proceed // foresee code ends here if(isDesktop()) { var hostName = URLParser.protocol + '//' + URLParser.host; if(URLParser.host == "www.adobe.com" || URLParser.host == "www.stage.adobe.com"){ var scJsHost = (("https:" == document.location.protocol) ? hostName : Adobe.PageInfo.akamaiURLPrefix); document.write(unescape("%3Cscript src='" + scJsHost + "/include/script/foresee/foresee-trigger.js' type='text/javascript'%3E%3C/script%3E")); } else { document.write(unescape("%3Cscript src='" + hostName + "/include/script/foresee/foresee-trigger.js' type='text/javascript'%3E%3C/script%3E")); } } // foresee code ends here } } //]]> </script> <noscript>  <img src="https://web.archive.org/web/20130913005005im_/http://omniturecom.112.2o7.net/b/ss/omniturecom-2011/5/H.20.3--WAP" height="5" width="5" border="0/">  </noscript>        <script> Adobe.PageInfo.pageName = ''; </script> <script> Adobe.PageInfo.sitecatalystProductKey = ''; Adobe.PageInfo.pageType = 'Enterprise Suite - Industry Insights Page'; Adobe.PageInfo.productFamily = ''; Adobe.PageInfo.productEvents = ''; Adobe.PageInfo.productKey = ''; Adobe.PageInfo.sitecatalystLocaleString = 'en_us'; </script>  </div> </div> </div> </body> </html>

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