CINXE.COM

<!DOCTYPE html> <html lang="de-DE"> <head> <meta charset="UTF-8" /> <meta name="viewport" content="width=device-width, initial-scale=1" /> <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' /> <style>img:is([sizes="auto" i], [sizes^="auto," i]) { contain-intrinsic-size: 3000px 1500px }</style>  <meta name="description" content="Google Analytics 360 & Co. im Test: Vergleichen Sie die besten Internet Analytics Tools für modernes Web-Tracking." /> <link rel="canonical" href="https://piwikpro.de/blog/web-analytics-anbieter-vergleich/" /> <meta property="og:locale" content="de_DE" /> <meta property="og:type" content="article" /> <meta property="og:title" content="Webanalyse-Tools-Vergleich: Die besten Internet Analytics Tools" /> <meta property="og:description" content="Google Analytics 360 & Co. im Test: Vergleichen Sie die besten Internet Analytics Tools für modernes Web-Tracking." /> <meta property="og:url" content="https://piwikpro.de/blog/web-analytics-anbieter-vergleich/" /> <meta property="og:site_name" content="Piwik PRO" /> <meta property="article:published_time" content="2023-11-20T12:23:24+00:00" /> <meta property="article:modified_time" content="2025-02-17T19:44:03+00:00" /> <meta property="og:image" content="https://piwikpro.de/wp-content/uploads/sites/2/2024/07/1200x630-Facebook.png" /> <meta property="og:image:width" content="1200" /> <meta property="og:image:height" content="630" /> <meta property="og:image:type" content="image/png" /> <meta name="author" content="Małgorzata Poddębniak" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:label1" content="Verfasst von" /> <meta name="twitter:data1" content="Małgorzata Poddębniak" /> <meta name="twitter:label2" content="Geschätzte Lesezeit" /> <meta name="twitter:data2" content="13 Minuten" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"Article","@id":"https://piwikpro.de/blog/web-analytics-anbieter-vergleich/#article","isPartOf":{"@id":"https://piwikpro.de/blog/web-analytics-anbieter-vergleich/"},"author":{"name":"Małgorzata Poddębniak","@id":"https://piwikpro.de/#/schema/person/d3cee78e4232ca0eedf2f67d45e585be"},"headline":"Webanalyse-Tools-Vergleich: Welche Plattform ist für Sie die richtige?","datePublished":"2023-11-20T12:23:24+00:00","dateModified":"2025-02-17T19:44:03+00:00","mainEntityOfPage":{"@id":"https://piwikpro.de/blog/web-analytics-anbieter-vergleich/"},"wordCount":2049,"publisher":{"@id":"https://piwikpro.de/#organization"},"image":{"@id":"https://piwikpro.de/blog/web-analytics-anbieter-vergleich/#primaryimage"},"thumbnailUrl":"https://piwikpro.de/wp-content/uploads/sites/2/2023/11/620x400-The-comparison-of-10-web-and-app-analytics-platforms-DE-blog-1.png","articleSection":["Analytics"],"inLanguage":"de-DE"},{"@type":"WebPage","@id":"https://piwikpro.de/blog/web-analytics-anbieter-vergleich/","url":"https://piwikpro.de/blog/web-analytics-anbieter-vergleich/","name":"Webanalyse-Tools-Vergleich: Die besten Internet Analytics Tools","isPartOf":{"@id":"https://piwikpro.de/#website"},"primaryImageOfPage":{"@id":"https://piwikpro.de/blog/web-analytics-anbieter-vergleich/#primaryimage"},"image":{"@id":"https://piwikpro.de/blog/web-analytics-anbieter-vergleich/#primaryimage"},"thumbnailUrl":"https://piwikpro.de/wp-content/uploads/sites/2/2023/11/620x400-The-comparison-of-10-web-and-app-analytics-platforms-DE-blog-1.png","datePublished":"2023-11-20T12:23:24+00:00","dateModified":"2025-02-17T19:44:03+00:00","description":"Google Analytics 360 & Co. im Test: Vergleichen Sie die besten Internet Analytics Tools für modernes Web-Tracking.","breadcrumb":{"@id":"https://piwikpro.de/blog/web-analytics-anbieter-vergleich/#breadcrumb"},"inLanguage":"de-DE","potentialAction":[{"@type":"ReadAction","target":["https://piwikpro.de/blog/web-analytics-anbieter-vergleich/"]}]},{"@type":"ImageObject","inLanguage":"de-DE","@id":"https://piwikpro.de/blog/web-analytics-anbieter-vergleich/#primaryimage","url":"https://piwikpro.de/wp-content/uploads/sites/2/2023/11/620x400-The-comparison-of-10-web-and-app-analytics-platforms-DE-blog-1.png","contentUrl":"https://piwikpro.de/wp-content/uploads/sites/2/2023/11/620x400-The-comparison-of-10-web-and-app-analytics-platforms-DE-blog-1.png","width":620,"height":400},{"@type":"BreadcrumbList","@id":"https://piwikpro.de/blog/web-analytics-anbieter-vergleich/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https://piwikpro.de/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https://piwikpro.de/blog/"},{"@type":"ListItem","position":3,"name":"Webanalyse-Tools-Vergleich: Welche Plattform ist für Sie die richtige?"}]},{"@type":"WebSite","@id":"https://piwikpro.de/#website","url":"https://piwikpro.de/","name":"Piwik PRO","description":"","publisher":{"@id":"https://piwikpro.de/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://piwikpro.de/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de-DE"},{"@type":"Organization","@id":"https://piwikpro.de/#organization","name":"Piwik PRO","url":"https://piwikpro.de/","logo":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https://piwikpro.de/#/schema/logo/image/","url":"https://piwikpro.de/wp-content/uploads/sites/2/2024/04/favicon.png","contentUrl":"https://piwikpro.de/wp-content/uploads/sites/2/2024/04/favicon.png","width":128,"height":128,"caption":"Piwik PRO"},"image":{"@id":"https://piwikpro.de/#/schema/logo/image/"}},{"@type":"Person","@id":"https://piwikpro.de/#/schema/person/d3cee78e4232ca0eedf2f67d45e585be","name":"Małgorzata Poddębniak","image":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https://piwikpro.de/#/schema/person/image/","url":"https://secure.gravatar.com/avatar/4bad4003c6c60a429e1175dbafaad1ac?s=96&d=mm&r=g","contentUrl":"https://secure.gravatar.com/avatar/4bad4003c6c60a429e1175dbafaad1ac?s=96&d=mm&r=g","caption":"Małgorzata Poddębniak"},"url":"https://piwikpro.de/blog/author/mpoddebniak/"}]}</script>  <title>Webanalyse-Tools-Vergleich: Die besten Internet Analytics Tools</title> <link rel="alternate" type="application/rss+xml" title="Piwik PRO » Feed" href="https://piwikpro.de/feed/" /> <link rel="alternate" type="application/rss+xml" title="Piwik PRO » Kommentar-Feed" href="https://piwikpro.de/comments/feed/" /> <script> window._wpemojiSettings = {"baseUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/72x72\/","ext":".png","svgUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/","svgExt":".svg","source":{"concatemoji":"https:\/\/piwikpro.de\/wp-includes\/js\/wp-emoji-release.min.js?ver=6.7.2"}}; /*! This file is auto-generated */ !function(i,n){var o,s,e;function c(e){try{var t={supportTests:e,timestamp:(new Date).valueOf()};sessionStorage.setItem(o,JSON.stringify(t))}catch(e){}}function p(e,t,n){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);var t=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data),r=(e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(n,0,0),new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data));return t.every(function(e,t){return e===r[t]})}function u(e,t,n){switch(t){case"flag":return n(e,"\ud83c\udff3\ufe0f\u200d\u26a7\ufe0f","\ud83c\udff3\ufe0f\u200b\u26a7\ufe0f")?!1:!n(e,"\ud83c\uddfa\ud83c\uddf3","\ud83c\uddfa\u200b\ud83c\uddf3")&&!n(e,"\ud83c\udff4\udb40\udc67\udb40\udc62\udb40\udc65\udb40\udc6e\udb40\udc67\udb40\udc7f","\ud83c\udff4\u200b\udb40\udc67\u200b\udb40\udc62\u200b\udb40\udc65\u200b\udb40\udc6e\u200b\udb40\udc67\u200b\udb40\udc7f");case"emoji":return!n(e,"\ud83d\udc26\u200d\u2b1b","\ud83d\udc26\u200b\u2b1b")}return!1}function f(e,t,n){var r="undefined"!=typeof WorkerGlobalScope&&self instanceof WorkerGlobalScope?new OffscreenCanvas(300,150):i.createElement("canvas"),a=r.getContext("2d",{willReadFrequently:!0}),o=(a.textBaseline="top",a.font="600 32px Arial",{});return e.forEach(function(e){o[e]=t(a,e,n)}),o}function t(e){var t=i.createElement("script");t.src=e,t.defer=!0,i.head.appendChild(t)}"undefined"!=typeof Promise&&(o="wpEmojiSettingsSupports",s=["flag","emoji"],n.supports={everything:!0,everythingExceptFlag:!0},e=new Promise(function(e){i.addEventListener("DOMContentLoaded",e,{once:!0})}),new Promise(function(t){var n=function(){try{var e=JSON.parse(sessionStorage.getItem(o));if("object"==typeof e&&"number"==typeof e.timestamp&&(new Date).valueOf()<e.timestamp+604800&&"object"==typeof e.supportTests)return e.supportTests}catch(e){}return null}();if(!n){if("undefined"!=typeof Worker&&"undefined"!=typeof OffscreenCanvas&&"undefined"!=typeof URL&&URL.createObjectURL&&"undefined"!=typeof Blob)try{var e="postMessage("+f.toString()+"("+[JSON.stringify(s),u.toString(),p.toString()].join(",")+"));",r=new Blob([e],{type:"text/javascript"}),a=new Worker(URL.createObjectURL(r),{name:"wpTestEmojiSupports"});return void(a.onmessage=function(e){c(n=e.data),a.terminate(),t(n)})}catch(e){}c(n=f(s,u,p))}t(n)}).then(function(e){for(var t in e)n.supports[t]=e[t],n.supports.everything=n.supports.everything&&n.supports[t],"flag"!==t&&(n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&n.supports[t]);n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&!n.supports.flag,n.DOMReady=!1,n.readyCallback=function(){n.DOMReady=!0}}).then(function(){return e}).then(function(){var e;n.supports.everything||(n.readyCallback(),(e=n.source||{}).concatemoji?t(e.concatemoji):e.wpemoji&&e.twemoji&&(t(e.twemoji),t(e.wpemoji)))}))}((window,document),window._wpemojiSettings); </script> <link rel='stylesheet' id='pp-tooltip-style-css' href='https://piwikpro.de/wp-content/plugins/pp-block-tooltip/build/style-index.css?ver=6.7.2' media='all' /> <link rel='stylesheet' id='wp-block-image-css' href='https://piwikpro.de/wp-includes/blocks/image/style.min.css?ver=6.7.2' media='all' /> <style id='wp-block-group-inline-css'> .wp-block-group{box-sizing:border-box}:where(.wp-block-group.wp-block-group-is-layout-constrained){position:relative} </style> <style id='wp-block-navigation-link-inline-css'> .wp-block-navigation .wp-block-navigation-item__label{overflow-wrap:break-word}.wp-block-navigation .wp-block-navigation-item__description{display:none}.link-ui-tools{border-top:1px solid #f0f0f0;padding:8px}.link-ui-block-inserter{padding-top:8px}.link-ui-block-inserter__back{margin-left:8px;text-transform:uppercase} </style> <link rel='stylesheet' id='wp-block-navigation-css' href='https://piwikpro.de/wp-includes/blocks/navigation/style.min.css?ver=6.7.2' media='all' /> <style id='wp-block-button-inline-css'> .wp-block-button__link{box-sizing:border-box;cursor:pointer;display:inline-block;text-align:center;word-break:break-word}.wp-block-button__link.aligncenter{text-align:center}.wp-block-button__link.alignright{text-align:right}:where(.wp-block-button__link){border-radius:9999px;box-shadow:none;padding:calc(.667em + 2px) calc(1.333em + 2px);text-decoration:none}.wp-block-button[style*=text-decoration] .wp-block-button__link{text-decoration:inherit}.wp-block-buttons>.wp-block-button.has-custom-width{max-width:none}.wp-block-buttons>.wp-block-button.has-custom-width .wp-block-button__link{width:100%}.wp-block-buttons>.wp-block-button.has-custom-font-size .wp-block-button__link{font-size:inherit}.wp-block-buttons>.wp-block-button.wp-block-button__width-25{width:calc(25% - var(--wp--style--block-gap, .5em)*.75)}.wp-block-buttons>.wp-block-button.wp-block-button__width-50{width:calc(50% - var(--wp--style--block-gap, .5em)*.5)}.wp-block-buttons>.wp-block-button.wp-block-button__width-75{width:calc(75% - var(--wp--style--block-gap, .5em)*.25)}.wp-block-buttons>.wp-block-button.wp-block-button__width-100{flex-basis:100%;width:100%}.wp-block-buttons.is-vertical>.wp-block-button.wp-block-button__width-25{width:25%}.wp-block-buttons.is-vertical>.wp-block-button.wp-block-button__width-50{width:50%}.wp-block-buttons.is-vertical>.wp-block-button.wp-block-button__width-75{width:75%}.wp-block-button.is-style-squared,.wp-block-button__link.wp-block-button.is-style-squared{border-radius:0}.wp-block-button.no-border-radius,.wp-block-button__link.no-border-radius{border-radius:0!important}:root :where(.wp-block-button .wp-block-button__link.is-style-outline),:root :where(.wp-block-button.is-style-outline>.wp-block-button__link){border:2px solid;padding:.667em 1.333em}:root :where(.wp-block-button .wp-block-button__link.is-style-outline:not(.has-text-color)),:root :where(.wp-block-button.is-style-outline>.wp-block-button__link:not(.has-text-color)){color:currentColor}:root :where(.wp-block-button .wp-block-button__link.is-style-outline:not(.has-background)),:root :where(.wp-block-button.is-style-outline>.wp-block-button__link:not(.has-background)){background-color:initial;background-image:none} </style> <style id='wp-block-buttons-inline-css'> .wp-block-buttons.is-vertical{flex-direction:column}.wp-block-buttons.is-vertical>.wp-block-button:last-child{margin-bottom:0}.wp-block-buttons>.wp-block-button{display:inline-block;margin:0}.wp-block-buttons.is-content-justification-left{justify-content:flex-start}.wp-block-buttons.is-content-justification-left.is-vertical{align-items:flex-start}.wp-block-buttons.is-content-justification-center{justify-content:center}.wp-block-buttons.is-content-justification-center.is-vertical{align-items:center}.wp-block-buttons.is-content-justification-right{justify-content:flex-end}.wp-block-buttons.is-content-justification-right.is-vertical{align-items:flex-end}.wp-block-buttons.is-content-justification-space-between{justify-content:space-between}.wp-block-buttons.aligncenter{text-align:center}.wp-block-buttons:not(.is-content-justification-space-between,.is-content-justification-right,.is-content-justification-left,.is-content-justification-center) .wp-block-button.aligncenter{margin-left:auto;margin-right:auto;width:100%}.wp-block-buttons[style*=text-decoration] .wp-block-button,.wp-block-buttons[style*=text-decoration] .wp-block-button__link{text-decoration:inherit}.wp-block-buttons.has-custom-font-size .wp-block-button__link{font-size:inherit}.wp-block-button.aligncenter{text-align:center} </style> <style id='wp-block-paragraph-inline-css'> .is-small-text{font-size:.875em}.is-regular-text{font-size:1em}.is-large-text{font-size:2.25em}.is-larger-text{font-size:3em}.has-drop-cap:not(:focus):first-letter{float:left;font-size:8.4em;font-style:normal;font-weight:100;line-height:.68;margin:.05em .1em 0 0;text-transform:uppercase}body.rtl .has-drop-cap:not(:focus):first-letter{float:none;margin-left:.1em}p.has-drop-cap.has-background{overflow:hidden}:root :where(p.has-background){padding:1.25em 2.375em}:where(p.has-text-color:not(.has-link-color)) a{color:inherit}p.has-text-align-left[style*="writing-mode:vertical-lr"],p.has-text-align-right[style*="writing-mode:vertical-rl"]{rotate:180deg} </style> <style id='wp-block-post-title-inline-css'> .wp-block-post-title{box-sizing:border-box;word-break:break-word}.wp-block-post-title :where(a){display:inline-block;font-family:inherit;font-size:inherit;font-style:inherit;font-weight:inherit;letter-spacing:inherit;line-height:inherit;text-decoration:inherit} </style> <style id='wp-block-post-terms-inline-css'> .wp-block-post-terms{box-sizing:border-box}.wp-block-post-terms .wp-block-post-terms__separator{white-space:pre-wrap} </style> <style id='wp-block-post-author-name-inline-css'> .wp-block-post-author-name{box-sizing:border-box} </style> <style id='wp-block-post-featured-image-inline-css'> .wp-block-post-featured-image{margin-left:0;margin-right:0}.wp-block-post-featured-image a{display:block;height:100%}.wp-block-post-featured-image :where(img){box-sizing:border-box;height:auto;max-width:100%;vertical-align:bottom;width:100%}.wp-block-post-featured-image.alignfull img,.wp-block-post-featured-image.alignwide img{width:100%}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-dim{background-color:#000;inset:0;position:absolute}.wp-block-post-featured-image{position:relative}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-gradient{background-color:initial}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-dim-0{opacity:0}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-dim-10{opacity:.1}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-dim-20{opacity:.2}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-dim-30{opacity:.3}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-dim-40{opacity:.4}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-dim-50{opacity:.5}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-dim-60{opacity:.6}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-dim-70{opacity:.7}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-dim-80{opacity:.8}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-dim-90{opacity:.9}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-dim-100{opacity:1}.wp-block-post-featured-image:where(.alignleft,.alignright){width:100%} </style> <style id='wp-block-columns-inline-css'> .wp-block-columns{align-items:normal!important;box-sizing:border-box;display:flex;flex-wrap:wrap!important}@media (min-width:782px){.wp-block-columns{flex-wrap:nowrap!important}}.wp-block-columns.are-vertically-aligned-top{align-items:flex-start}.wp-block-columns.are-vertically-aligned-center{align-items:center}.wp-block-columns.are-vertically-aligned-bottom{align-items:flex-end}@media (max-width:781px){.wp-block-columns:not(.is-not-stacked-on-mobile)>.wp-block-column{flex-basis:100%!important}}@media (min-width:782px){.wp-block-columns:not(.is-not-stacked-on-mobile)>.wp-block-column{flex-basis:0;flex-grow:1}.wp-block-columns:not(.is-not-stacked-on-mobile)>.wp-block-column[style*=flex-basis]{flex-grow:0}}.wp-block-columns.is-not-stacked-on-mobile{flex-wrap:nowrap!important}.wp-block-columns.is-not-stacked-on-mobile>.wp-block-column{flex-basis:0;flex-grow:1}.wp-block-columns.is-not-stacked-on-mobile>.wp-block-column[style*=flex-basis]{flex-grow:0}:where(.wp-block-columns){margin-bottom:1.75em}:where(.wp-block-columns.has-background){padding:1.25em 2.375em}.wp-block-column{flex-grow:1;min-width:0;overflow-wrap:break-word;word-break:break-word}.wp-block-column.is-vertically-aligned-top{align-self:flex-start}.wp-block-column.is-vertically-aligned-center{align-self:center}.wp-block-column.is-vertically-aligned-bottom{align-self:flex-end}.wp-block-column.is-vertically-aligned-stretch{align-self:stretch}.wp-block-column.is-vertically-aligned-bottom,.wp-block-column.is-vertically-aligned-center,.wp-block-column.is-vertically-aligned-top{width:100%} </style> <style id='piwikpro-link-style-inline-css'> /*!***************************************************************************************************************************************************************************************************************************************!*\ !*** css ./node_modules/css-loader/dist/cjs.js??ruleSet[1].rules[4].use[1]!./node_modules/postcss-loader/dist/cjs.js??ruleSet[1].rules[4].use[2]!./node_modules/sass-loader/dist/cjs.js??ruleSet[1].rules[4].use[3]!./src/style.scss ***! \***************************************************************************************************************************************************************************************************************************************/ .pp-link { display: table; } .pp-link.pp-link--wide { width: 100%; } /*# sourceMappingURL=style-index.css.map*/ </style> <style id='wp-block-list-inline-css'> ol,ul{box-sizing:border-box}:root :where(.wp-block-list.has-background){padding:1.25em 2.375em} </style> <style id='wp-block-heading-inline-css'> h1.has-background,h2.has-background,h3.has-background,h4.has-background,h5.has-background,h6.has-background{padding:1.25em 2.375em}h1.has-text-align-left[style*=writing-mode]:where([style*=vertical-lr]),h1.has-text-align-right[style*=writing-mode]:where([style*=vertical-rl]),h2.has-text-align-left[style*=writing-mode]:where([style*=vertical-lr]),h2.has-text-align-right[style*=writing-mode]:where([style*=vertical-rl]),h3.has-text-align-left[style*=writing-mode]:where([style*=vertical-lr]),h3.has-text-align-right[style*=writing-mode]:where([style*=vertical-rl]),h4.has-text-align-left[style*=writing-mode]:where([style*=vertical-lr]),h4.has-text-align-right[style*=writing-mode]:where([style*=vertical-rl]),h5.has-text-align-left[style*=writing-mode]:where([style*=vertical-lr]),h5.has-text-align-right[style*=writing-mode]:where([style*=vertical-rl]),h6.has-text-align-left[style*=writing-mode]:where([style*=vertical-lr]),h6.has-text-align-right[style*=writing-mode]:where([style*=vertical-rl]){rotate:180deg} </style> <style id='wp-block-post-content-inline-css'> .wp-block-post-content{display:flow-root} </style> <style id='wp-block-separator-inline-css'> @charset "UTF-8";.wp-block-separator{border:none;border-top:2px solid}:root :where(.wp-block-separator.is-style-dots){height:auto;line-height:1;text-align:center}:root :where(.wp-block-separator.is-style-dots):before{color:currentColor;content:"···";font-family:serif;font-size:1.5em;letter-spacing:2em;padding-left:2em}.wp-block-separator.is-style-dots{background:none!important;border:none!important} </style> <style id='wp-block-post-template-inline-css'> .wp-block-post-template{list-style:none;margin-bottom:0;margin-top:0;max-width:100%;padding:0}.wp-block-post-template.is-flex-container{display:flex;flex-direction:row;flex-wrap:wrap;gap:1.25em}.wp-block-post-template.is-flex-container>li{margin:0;width:100%}@media (min-width:600px){.wp-block-post-template.is-flex-container.is-flex-container.columns-2>li{width:calc(50% - .625em)}.wp-block-post-template.is-flex-container.is-flex-container.columns-3>li{width:calc(33.33333% - .83333em)}.wp-block-post-template.is-flex-container.is-flex-container.columns-4>li{width:calc(25% - .9375em)}.wp-block-post-template.is-flex-container.is-flex-container.columns-5>li{width:calc(20% - 1em)}.wp-block-post-template.is-flex-container.is-flex-container.columns-6>li{width:calc(16.66667% - 1.04167em)}}@media (max-width:600px){.wp-block-post-template-is-layout-grid.wp-block-post-template-is-layout-grid.wp-block-post-template-is-layout-grid.wp-block-post-template-is-layout-grid{grid-template-columns:1fr}}.wp-block-post-template-is-layout-constrained>li>.alignright,.wp-block-post-template-is-layout-flow>li>.alignright{float:right;margin-inline-end:0;margin-inline-start:2em}.wp-block-post-template-is-layout-constrained>li>.alignleft,.wp-block-post-template-is-layout-flow>li>.alignleft{float:left;margin-inline-end:2em;margin-inline-start:0}.wp-block-post-template-is-layout-constrained>li>.aligncenter,.wp-block-post-template-is-layout-flow>li>.aligncenter{margin-inline-end:auto;margin-inline-start:auto} </style> <style id='wp-block-categories-inline-css'> .wp-block-categories{box-sizing:border-box}.wp-block-categories.alignleft{margin-right:2em}.wp-block-categories.alignright{margin-left:2em}.wp-block-categories.wp-block-categories-dropdown.aligncenter{text-align:center}.wp-block-categories .wp-block-categories__label{display:block;width:100%} </style> <style id='wp-block-library-inline-css'> :root{--wp-admin-theme-color:#007cba;--wp-admin-theme-color--rgb:0,124,186;--wp-admin-theme-color-darker-10:#006ba1;--wp-admin-theme-color-darker-10--rgb:0,107,161;--wp-admin-theme-color-darker-20:#005a87;--wp-admin-theme-color-darker-20--rgb:0,90,135;--wp-admin-border-width-focus:2px;--wp-block-synced-color:#7a00df;--wp-block-synced-color--rgb:122,0,223;--wp-bound-block-color:var(--wp-block-synced-color)}@media (min-resolution:192dpi){:root{--wp-admin-border-width-focus:1.5px}}.wp-element-button{cursor:pointer}:root{--wp--preset--font-size--normal:16px;--wp--preset--font-size--huge:42px}:root .has-very-light-gray-background-color{background-color:#eee}:root .has-very-dark-gray-background-color{background-color:#313131}:root .has-very-light-gray-color{color:#eee}:root .has-very-dark-gray-color{color:#313131}:root .has-vivid-green-cyan-to-vivid-cyan-blue-gradient-background{background:linear-gradient(135deg,#00d084,#0693e3)}:root .has-purple-crush-gradient-background{background:linear-gradient(135deg,#34e2e4,#4721fb 50%,#ab1dfe)}:root .has-hazy-dawn-gradient-background{background:linear-gradient(135deg,#faaca8,#dad0ec)}:root .has-subdued-olive-gradient-background{background:linear-gradient(135deg,#fafae1,#67a671)}:root .has-atomic-cream-gradient-background{background:linear-gradient(135deg,#fdd79a,#004a59)}:root .has-nightshade-gradient-background{background:linear-gradient(135deg,#330968,#31cdcf)}:root .has-midnight-gradient-background{background:linear-gradient(135deg,#020381,#2874fc)}.has-regular-font-size{font-size:1em}.has-larger-font-size{font-size:2.625em}.has-normal-font-size{font-size:var(--wp--preset--font-size--normal)}.has-huge-font-size{font-size:var(--wp--preset--font-size--huge)}.has-text-align-center{text-align:center}.has-text-align-left{text-align:left}.has-text-align-right{text-align:right}#end-resizable-editor-section{display:none}.aligncenter{clear:both}.items-justified-left{justify-content:flex-start}.items-justified-center{justify-content:center}.items-justified-right{justify-content:flex-end}.items-justified-space-between{justify-content:space-between}.screen-reader-text{border:0;clip:rect(1px,1px,1px,1px);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;word-wrap:normal!important}.screen-reader-text:focus{background-color:#ddd;clip:auto!important;clip-path:none;color:#444;display:block;font-size:1em;height:auto;left:5px;line-height:normal;padding:15px 23px 14px;text-decoration:none;top:5px;width:auto;z-index:100000}html :where(.has-border-color){border-style:solid}html :where([style*=border-top-color]){border-top-style:solid}html :where([style*=border-right-color]){border-right-style:solid}html :where([style*=border-bottom-color]){border-bottom-style:solid}html :where([style*=border-left-color]){border-left-style:solid}html :where([style*=border-width]){border-style:solid}html :where([style*=border-top-width]){border-top-style:solid}html :where([style*=border-right-width]){border-right-style:solid}html :where([style*=border-bottom-width]){border-bottom-style:solid}html :where([style*=border-left-width]){border-left-style:solid}html :where(img[class*=wp-image-]){height:auto;max-width:100%}:where(figure){margin:0 0 1em}html :where(.is-position-sticky){--wp-admin--admin-bar--position-offset:var(--wp-admin--admin-bar--height,0px)}@media screen and (max-width:600px){html :where(.is-position-sticky){--wp-admin--admin-bar--position-offset:0px}} </style> <style id='global-styles-inline-css'> :root{--wp--preset--aspect-ratio--square: 1;--wp--preset--aspect-ratio--4-3: 4/3;--wp--preset--aspect-ratio--3-4: 3/4;--wp--preset--aspect-ratio--3-2: 3/2;--wp--preset--aspect-ratio--2-3: 2/3;--wp--preset--aspect-ratio--16-9: 16/9;--wp--preset--aspect-ratio--9-16: 9/16;--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--color--primary: #006bd6;--wp--preset--color--primary-light: #0D95FD;--wp--preset--color--primary-dark: #0254C0;--wp--preset--color--secondary: #697077;--wp--preset--color--secondary-dark: #373D42;--wp--preset--color--secondary-extra-dark: #13171A;--wp--preset--color--transparent-black: rgba(0,0,0,.5);--wp--preset--color--transparent-dark-blue: rgba(87,179,250,.25);--wp--preset--color--grey-90: #242A2E;--wp--preset--color--grey-80: #373D42;--wp--preset--color--grey-70: #50565B;--wp--preset--color--grey-60: #697077;--wp--preset--color--grey-50: #868D95;--wp--preset--color--grey-40: #9FA5AD;--wp--preset--color--grey-30: #B9BFC7;--wp--preset--color--grey-20: #D5D9E0;--wp--preset--color--grey-10: #F2F4F8;--wp--preset--color--yellow-30: #FFEA99;--wp--preset--color--yellow-20: #FFF3C5;--wp--preset--color--yellow-10: #FFFBEB;--wp--preset--color--red-30: #EF9A9A;--wp--preset--color--red-20: #FFCDD2;--wp--preset--color--red-10: #FFECEE;--wp--preset--color--pink-30: #FFBDE4;--wp--preset--color--pink-20: #FFDCF0;--wp--preset--color--pink-10: #FFEEF7;--wp--preset--color--violet-30: #DAC2FC;--wp--preset--color--violet-20: #EEE2FF;--wp--preset--color--violet-10: #F6F0FD;--wp--preset--color--blue-30: #93CEFB;--wp--preset--color--blue-20: #BBDFFB;--wp--preset--color--blue-10: #E2F2FD;--wp--preset--color--cyan-30: #AEF6FF;--wp--preset--color--cyan-20: #BDF6FF;--wp--preset--color--cyan-10: #E0FBFF;--wp--preset--color--teal-10: #EFFAFA;--wp--preset--color--teal-20: #D7F3F3;--wp--preset--color--teal-30: #B7ECED;--wp--preset--color--green-30: #A5D6A7;--wp--preset--color--green-20: #C8E6C9;--wp--preset--color--green-10: #E8F5E9;--wp--preset--color--label-violet: #9C6ADE;--wp--preset--color--label-teal: #24ACAB;--wp--preset--color--label-red: #D32F2F;--wp--preset--color--label-orange: #FFA400;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 0.875em;--wp--preset--font-size--medium: clamp(0.875rem, 0.875rem + ((1vw - 0.2rem) * 0.244), 1rem);--wp--preset--font-size--large: clamp(0.875rem, 0.875rem + ((1vw - 0.2rem) * 0.488), 1.125rem);--wp--preset--font-size--x-large: clamp(25.014px, 1.563rem + ((1vw - 3.2px) * 2.071), 42px);--wp--preset--font-size--extra-large: clamp(0.875rem, 0.875rem + ((1vw - 0.2rem) * 0.732), 1.25rem);--wp--preset--font-family--inter: Inter;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--spacing--8: clamp(.75rem, 2vw, 1rem);--wp--preset--spacing--16: clamp(1.5rem, 5vw, 2rem);--wp--preset--spacing--32: clamp(1.8rem, 1.8rem + ((1vw - 0.48rem) * 2.885), 3rem);--wp--preset--spacing--64: clamp(2.5rem, 8vw, 4.5rem);--wp--preset--spacing--96: clamp(2.75rem, 13.6vw, 6.25rem);--wp--preset--spacing--128: clamp(3rem, 19.2vw, 8rem);--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:root { --wp--style--global--content-size: 1140px;--wp--style--global--wide-size: 1140px; }:where(body) { margin: 0; }.wp-site-blocks > .alignleft { float: left; margin-right: 2em; }.wp-site-blocks > .alignright { float: right; margin-left: 2em; }.wp-site-blocks > .aligncenter { justify-content: center; margin-left: auto; margin-right: auto; }:where(.wp-site-blocks) > * { margin-block-start: var(--wp--preset--spacing--16); margin-block-end: 0; }:where(.wp-site-blocks) > :first-child { margin-block-start: 0; }:where(.wp-site-blocks) > :last-child { margin-block-end: 0; }:root { --wp--style--block-gap: var(--wp--preset--spacing--16); }:root :where(.is-layout-flow) > :first-child{margin-block-start: 0;}:root :where(.is-layout-flow) > :last-child{margin-block-end: 0;}:root :where(.is-layout-flow) > *{margin-block-start: var(--wp--preset--spacing--16);margin-block-end: 0;}:root :where(.is-layout-constrained) > :first-child{margin-block-start: 0;}:root :where(.is-layout-constrained) > :last-child{margin-block-end: 0;}:root :where(.is-layout-constrained) > *{margin-block-start: var(--wp--preset--spacing--16);margin-block-end: 0;}:root :where(.is-layout-flex){gap: var(--wp--preset--spacing--16);}:root :where(.is-layout-grid){gap: var(--wp--preset--spacing--16);}.is-layout-flow > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}.is-layout-flow > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}.is-layout-flow > .aligncenter{margin-left: auto !important;margin-right: auto !important;}.is-layout-constrained > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}.is-layout-constrained > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}.is-layout-constrained > .aligncenter{margin-left: auto !important;margin-right: auto !important;}.is-layout-constrained > :where(:not(.alignleft):not(.alignright):not(.alignfull)){max-width: var(--wp--style--global--content-size);margin-left: auto !important;margin-right: auto !important;}.is-layout-constrained > .alignwide{max-width: var(--wp--style--global--wide-size);}body .is-layout-flex{display: flex;}.is-layout-flex{flex-wrap: wrap;align-items: center;}.is-layout-flex > :is(*, div){margin: 0;}body .is-layout-grid{display: grid;}.is-layout-grid > :is(*, div){margin: 0;}body{color: var(--wp--preset--color--black);font-family: var(--wp--preset--font-family--inter);font-size: var(--wp--preset--font-size--medium);font-weight: 400;letter-spacing: -0.4px;line-height: 1.5;padding-top: 0px;padding-right: 0px;padding-bottom: 0px;padding-left: 0px;}a:where(:not(.wp-element-button)){color: var(--wp--preset--color--primary);font-weight: 400;text-decoration: none;}:root :where(a:where(:not(.wp-element-button)):hover){text-decoration: underline;}h1, h2, h3, h4, h5, h6{font-style: normal;font-weight: 800;}h1{font-size: clamp(1.743rem, 1.743rem + ((1vw - 0.2rem) * 2.453), 3rem);line-height: 1.08;}h2{font-size: clamp(1.378rem, 1.378rem + ((1vw - 0.2rem) * 1.701), 2.25rem);line-height: 1.111;}h3{font-size: clamp(0.915rem, 0.915rem + ((1vw - 0.2rem) * 0.898), 1.375rem);line-height: 1.185;}h4{font-size: clamp(0.875rem, 0.875rem + ((1vw - 0.2rem) * 0.488), 1.125rem);line-height: 1.222;}h5{font-size: clamp(0.875rem, 0.875rem + ((1vw - 0.2rem) * 0.244), 1rem);line-height: 1.285;}h6{font-size: 0.875rem;line-height: 1.285;}:root :where(.wp-element-button, .wp-block-button__link){background-color: #32373c;border-width: 0;color: #fff;font-family: inherit;font-size: inherit;line-height: inherit;padding: calc(0.667em + 2px) calc(1.333em + 2px);text-decoration: none;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-primary-color{color: var(--wp--preset--color--primary) !important;}.has-primary-light-color{color: var(--wp--preset--color--primary-light) !important;}.has-primary-dark-color{color: var(--wp--preset--color--primary-dark) !important;}.has-secondary-color{color: var(--wp--preset--color--secondary) !important;}.has-secondary-dark-color{color: var(--wp--preset--color--secondary-dark) !important;}.has-secondary-extra-dark-color{color: var(--wp--preset--color--secondary-extra-dark) !important;}.has-transparent-black-color{color: var(--wp--preset--color--transparent-black) !important;}.has-transparent-dark-blue-color{color: var(--wp--preset--color--transparent-dark-blue) !important;}.has-grey-90-color{color: var(--wp--preset--color--grey-90) !important;}.has-grey-80-color{color: var(--wp--preset--color--grey-80) !important;}.has-grey-70-color{color: var(--wp--preset--color--grey-70) !important;}.has-grey-60-color{color: var(--wp--preset--color--grey-60) !important;}.has-grey-50-color{color: var(--wp--preset--color--grey-50) !important;}.has-grey-40-color{color: var(--wp--preset--color--grey-40) !important;}.has-grey-30-color{color: var(--wp--preset--color--grey-30) !important;}.has-grey-20-color{color: var(--wp--preset--color--grey-20) !important;}.has-grey-10-color{color: var(--wp--preset--color--grey-10) !important;}.has-yellow-30-color{color: var(--wp--preset--color--yellow-30) !important;}.has-yellow-20-color{color: var(--wp--preset--color--yellow-20) !important;}.has-yellow-10-color{color: var(--wp--preset--color--yellow-10) !important;}.has-red-30-color{color: var(--wp--preset--color--red-30) !important;}.has-red-20-color{color: var(--wp--preset--color--red-20) !important;}.has-red-10-color{color: var(--wp--preset--color--red-10) !important;}.has-pink-30-color{color: var(--wp--preset--color--pink-30) !important;}.has-pink-20-color{color: var(--wp--preset--color--pink-20) !important;}.has-pink-10-color{color: var(--wp--preset--color--pink-10) !important;}.has-violet-30-color{color: var(--wp--preset--color--violet-30) !important;}.has-violet-20-color{color: var(--wp--preset--color--violet-20) !important;}.has-violet-10-color{color: var(--wp--preset--color--violet-10) !important;}.has-blue-30-color{color: var(--wp--preset--color--blue-30) !important;}.has-blue-20-color{color: var(--wp--preset--color--blue-20) !important;}.has-blue-10-color{color: var(--wp--preset--color--blue-10) !important;}.has-cyan-30-color{color: var(--wp--preset--color--cyan-30) !important;}.has-cyan-20-color{color: var(--wp--preset--color--cyan-20) !important;}.has-cyan-10-color{color: var(--wp--preset--color--cyan-10) !important;}.has-teal-10-color{color: var(--wp--preset--color--teal-10) !important;}.has-teal-20-color{color: var(--wp--preset--color--teal-20) !important;}.has-teal-30-color{color: var(--wp--preset--color--teal-30) !important;}.has-green-30-color{color: var(--wp--preset--color--green-30) !important;}.has-green-20-color{color: var(--wp--preset--color--green-20) !important;}.has-green-10-color{color: var(--wp--preset--color--green-10) !important;}.has-label-violet-color{color: var(--wp--preset--color--label-violet) !important;}.has-label-teal-color{color: var(--wp--preset--color--label-teal) !important;}.has-label-red-color{color: var(--wp--preset--color--label-red) !important;}.has-label-orange-color{color: var(--wp--preset--color--label-orange) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-primary-background-color{background-color: var(--wp--preset--color--primary) !important;}.has-primary-light-background-color{background-color: var(--wp--preset--color--primary-light) !important;}.has-primary-dark-background-color{background-color: var(--wp--preset--color--primary-dark) !important;}.has-secondary-background-color{background-color: var(--wp--preset--color--secondary) !important;}.has-secondary-dark-background-color{background-color: var(--wp--preset--color--secondary-dark) !important;}.has-secondary-extra-dark-background-color{background-color: var(--wp--preset--color--secondary-extra-dark) !important;}.has-transparent-black-background-color{background-color: var(--wp--preset--color--transparent-black) !important;}.has-transparent-dark-blue-background-color{background-color: var(--wp--preset--color--transparent-dark-blue) !important;}.has-grey-90-background-color{background-color: var(--wp--preset--color--grey-90) !important;}.has-grey-80-background-color{background-color: var(--wp--preset--color--grey-80) !important;}.has-grey-70-background-color{background-color: var(--wp--preset--color--grey-70) !important;}.has-grey-60-background-color{background-color: var(--wp--preset--color--grey-60) !important;}.has-grey-50-background-color{background-color: var(--wp--preset--color--grey-50) !important;}.has-grey-40-background-color{background-color: var(--wp--preset--color--grey-40) !important;}.has-grey-30-background-color{background-color: var(--wp--preset--color--grey-30) !important;}.has-grey-20-background-color{background-color: var(--wp--preset--color--grey-20) !important;}.has-grey-10-background-color{background-color: var(--wp--preset--color--grey-10) !important;}.has-yellow-30-background-color{background-color: var(--wp--preset--color--yellow-30) !important;}.has-yellow-20-background-color{background-color: var(--wp--preset--color--yellow-20) !important;}.has-yellow-10-background-color{background-color: var(--wp--preset--color--yellow-10) !important;}.has-red-30-background-color{background-color: var(--wp--preset--color--red-30) !important;}.has-red-20-background-color{background-color: var(--wp--preset--color--red-20) !important;}.has-red-10-background-color{background-color: var(--wp--preset--color--red-10) !important;}.has-pink-30-background-color{background-color: var(--wp--preset--color--pink-30) !important;}.has-pink-20-background-color{background-color: var(--wp--preset--color--pink-20) !important;}.has-pink-10-background-color{background-color: var(--wp--preset--color--pink-10) !important;}.has-violet-30-background-color{background-color: var(--wp--preset--color--violet-30) !important;}.has-violet-20-background-color{background-color: var(--wp--preset--color--violet-20) !important;}.has-violet-10-background-color{background-color: var(--wp--preset--color--violet-10) !important;}.has-blue-30-background-color{background-color: var(--wp--preset--color--blue-30) !important;}.has-blue-20-background-color{background-color: var(--wp--preset--color--blue-20) !important;}.has-blue-10-background-color{background-color: var(--wp--preset--color--blue-10) !important;}.has-cyan-30-background-color{background-color: var(--wp--preset--color--cyan-30) !important;}.has-cyan-20-background-color{background-color: var(--wp--preset--color--cyan-20) !important;}.has-cyan-10-background-color{background-color: var(--wp--preset--color--cyan-10) !important;}.has-teal-10-background-color{background-color: var(--wp--preset--color--teal-10) !important;}.has-teal-20-background-color{background-color: var(--wp--preset--color--teal-20) !important;}.has-teal-30-background-color{background-color: var(--wp--preset--color--teal-30) !important;}.has-green-30-background-color{background-color: var(--wp--preset--color--green-30) !important;}.has-green-20-background-color{background-color: var(--wp--preset--color--green-20) !important;}.has-green-10-background-color{background-color: var(--wp--preset--color--green-10) !important;}.has-label-violet-background-color{background-color: var(--wp--preset--color--label-violet) !important;}.has-label-teal-background-color{background-color: var(--wp--preset--color--label-teal) !important;}.has-label-red-background-color{background-color: var(--wp--preset--color--label-red) !important;}.has-label-orange-background-color{background-color: var(--wp--preset--color--label-orange) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-primary-border-color{border-color: var(--wp--preset--color--primary) !important;}.has-primary-light-border-color{border-color: var(--wp--preset--color--primary-light) !important;}.has-primary-dark-border-color{border-color: var(--wp--preset--color--primary-dark) !important;}.has-secondary-border-color{border-color: var(--wp--preset--color--secondary) !important;}.has-secondary-dark-border-color{border-color: var(--wp--preset--color--secondary-dark) !important;}.has-secondary-extra-dark-border-color{border-color: var(--wp--preset--color--secondary-extra-dark) !important;}.has-transparent-black-border-color{border-color: var(--wp--preset--color--transparent-black) !important;}.has-transparent-dark-blue-border-color{border-color: var(--wp--preset--color--transparent-dark-blue) !important;}.has-grey-90-border-color{border-color: var(--wp--preset--color--grey-90) !important;}.has-grey-80-border-color{border-color: var(--wp--preset--color--grey-80) !important;}.has-grey-70-border-color{border-color: var(--wp--preset--color--grey-70) !important;}.has-grey-60-border-color{border-color: var(--wp--preset--color--grey-60) !important;}.has-grey-50-border-color{border-color: var(--wp--preset--color--grey-50) !important;}.has-grey-40-border-color{border-color: var(--wp--preset--color--grey-40) !important;}.has-grey-30-border-color{border-color: var(--wp--preset--color--grey-30) !important;}.has-grey-20-border-color{border-color: var(--wp--preset--color--grey-20) !important;}.has-grey-10-border-color{border-color: var(--wp--preset--color--grey-10) !important;}.has-yellow-30-border-color{border-color: var(--wp--preset--color--yellow-30) !important;}.has-yellow-20-border-color{border-color: var(--wp--preset--color--yellow-20) !important;}.has-yellow-10-border-color{border-color: var(--wp--preset--color--yellow-10) !important;}.has-red-30-border-color{border-color: var(--wp--preset--color--red-30) !important;}.has-red-20-border-color{border-color: var(--wp--preset--color--red-20) !important;}.has-red-10-border-color{border-color: var(--wp--preset--color--red-10) !important;}.has-pink-30-border-color{border-color: var(--wp--preset--color--pink-30) !important;}.has-pink-20-border-color{border-color: var(--wp--preset--color--pink-20) !important;}.has-pink-10-border-color{border-color: var(--wp--preset--color--pink-10) !important;}.has-violet-30-border-color{border-color: var(--wp--preset--color--violet-30) !important;}.has-violet-20-border-color{border-color: var(--wp--preset--color--violet-20) !important;}.has-violet-10-border-color{border-color: var(--wp--preset--color--violet-10) !important;}.has-blue-30-border-color{border-color: var(--wp--preset--color--blue-30) !important;}.has-blue-20-border-color{border-color: var(--wp--preset--color--blue-20) !important;}.has-blue-10-border-color{border-color: var(--wp--preset--color--blue-10) !important;}.has-cyan-30-border-color{border-color: var(--wp--preset--color--cyan-30) !important;}.has-cyan-20-border-color{border-color: var(--wp--preset--color--cyan-20) !important;}.has-cyan-10-border-color{border-color: var(--wp--preset--color--cyan-10) !important;}.has-teal-10-border-color{border-color: var(--wp--preset--color--teal-10) !important;}.has-teal-20-border-color{border-color: var(--wp--preset--color--teal-20) !important;}.has-teal-30-border-color{border-color: var(--wp--preset--color--teal-30) !important;}.has-green-30-border-color{border-color: var(--wp--preset--color--green-30) !important;}.has-green-20-border-color{border-color: var(--wp--preset--color--green-20) !important;}.has-green-10-border-color{border-color: var(--wp--preset--color--green-10) !important;}.has-label-violet-border-color{border-color: var(--wp--preset--color--label-violet) !important;}.has-label-teal-border-color{border-color: var(--wp--preset--color--label-teal) !important;}.has-label-red-border-color{border-color: var(--wp--preset--color--label-red) !important;}.has-label-orange-border-color{border-color: var(--wp--preset--color--label-orange) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;}.has-extra-large-font-size{font-size: var(--wp--preset--font-size--extra-large) !important;}.has-inter-font-family{font-family: var(--wp--preset--font-family--inter) !important;} </style> <style id='block-style-variation-styles-inline-css'> :root :where(.wp-block-button.is-style-outline--1 .wp-block-button__link){background: transparent none;border-color: currentColor;border-width: 2px;border-style: solid;color: currentColor;padding-top: 0.667em;padding-right: 1.33em;padding-bottom: 0.667em;padding-left: 1.33em;} </style> <style id='wp-emoji-styles-inline-css'> img.wp-smiley, img.emoji { display: inline !important; border: none !important; box-shadow: none !important; height: 1em !important; width: 1em !important; margin: 0 0.07em !important; vertical-align: -0.1em !important; background: none !important; padding: 0 !important; } </style> <style id='core-block-supports-inline-css'> .wp-container-core-navigation-is-layout-1{flex-wrap:nowrap;}.wp-container-core-group-is-layout-6{flex-wrap:nowrap;gap:var(--wp--preset--spacing--8);justify-content:flex-end;}.wp-container-core-group-is-layout-8{flex-wrap:nowrap;justify-content:space-between;}.wp-container-core-buttons-is-layout-2{gap:var(--wp--preset--spacing--8);}.wp-container-core-group-is-layout-17{flex-wrap:nowrap;gap:4px;}.wp-container-core-group-is-layout-18 > *{margin-block-start:0;margin-block-end:0;}.wp-container-core-group-is-layout-18 > * + *{margin-block-start:0;margin-block-end:0;}.wp-container-core-group-is-layout-19 > *{margin-block-start:0;margin-block-end:0;}.wp-container-core-group-is-layout-19 > * + *{margin-block-start:var(--wp--preset--spacing--8);margin-block-end:0;}.wp-container-core-columns-is-layout-1{flex-wrap:nowrap;}.wp-container-core-group-is-layout-21 > *{margin-block-start:0;margin-block-end:0;}.wp-container-core-group-is-layout-21 > * + *{margin-block-start:var(--wp--preset--spacing--8);margin-block-end:0;}.wp-container-2{top:calc(0px + var(--wp-admin--admin-bar--position-offset, 0px));position:sticky;z-index:10;}.wp-container-core-group-is-layout-23{flex-wrap:nowrap;justify-content:center;}.wp-container-core-group-is-layout-24{flex-wrap:nowrap;justify-content:flex-start;}.wp-container-core-column-is-layout-4 > *{margin-block-start:0;margin-block-end:0;}.wp-container-core-column-is-layout-4 > * + *{margin-block-start:var(--wp--preset--spacing--8);margin-block-end:0;}.wp-container-core-columns-is-layout-2{flex-wrap:nowrap;}.wp-container-core-group-is-layout-25 > .alignfull{margin-right:calc(var(--wp--preset--spacing--16) * -1);margin-left:calc(var(--wp--preset--spacing--16) * -1);}.wp-container-core-group-is-layout-26 > .alignfull{margin-right:calc(var(--wp--preset--spacing--32) * -1);margin-left:calc(var(--wp--preset--spacing--32) * -1);}.wp-container-core-group-is-layout-26 > *{margin-block-start:0;margin-block-end:0;}.wp-container-core-group-is-layout-26 > * + *{margin-block-start:var(--wp--preset--spacing--8);margin-block-end:0;}.wp-container-core-group-is-layout-27{flex-wrap:nowrap;justify-content:center;}.wp-container-core-group-is-layout-28{flex-wrap:nowrap;justify-content:flex-start;}.wp-container-core-column-is-layout-6 > *{margin-block-start:0;margin-block-end:0;}.wp-container-core-column-is-layout-6 > * + *{margin-block-start:var(--wp--preset--spacing--8);margin-block-end:0;}.wp-container-core-columns-is-layout-3{flex-wrap:nowrap;}.wp-container-core-group-is-layout-29 > .alignfull{margin-right:calc(var(--wp--preset--spacing--16) * -1);margin-left:calc(var(--wp--preset--spacing--16) * -1);}.wp-container-core-group-is-layout-30{flex-wrap:nowrap;justify-content:center;}.wp-container-core-group-is-layout-31{flex-wrap:nowrap;justify-content:flex-start;}.wp-container-core-column-is-layout-8 > *{margin-block-start:0;margin-block-end:0;}.wp-container-core-column-is-layout-8 > * + *{margin-block-start:var(--wp--preset--spacing--8);margin-block-end:0;}.wp-container-core-columns-is-layout-4{flex-wrap:nowrap;}.wp-container-core-group-is-layout-32 > .alignfull{margin-right:calc(var(--wp--preset--spacing--16) * -1);margin-left:calc(var(--wp--preset--spacing--16) * -1);}.wp-container-core-group-is-layout-34 > *{margin-block-start:0;margin-block-end:0;}.wp-container-core-group-is-layout-34 > * + *{margin-block-start:0;margin-block-end:0;}.wp-container-core-group-is-layout-35{gap:var(--wp--preset--spacing--8);}.wp-container-core-group-is-layout-36 > .alignfull{margin-right:calc(var(--wp--preset--spacing--16) * -1);margin-left:calc(var(--wp--preset--spacing--16) * -1);}.wp-container-core-group-is-layout-36 > *{margin-block-start:0;margin-block-end:0;}.wp-container-core-group-is-layout-36 > * + *{margin-block-start:var(--wp--preset--spacing--8);margin-block-end:0;}.wp-container-core-group-is-layout-37 > *{margin-block-start:0;margin-block-end:0;}.wp-container-core-group-is-layout-37 > * + *{margin-block-start:0;margin-block-end:0;}.wp-container-core-group-is-layout-38{gap:var(--wp--preset--spacing--8);}.wp-container-core-group-is-layout-39 > .alignfull{margin-right:calc(var(--wp--preset--spacing--16) * -1);margin-left:calc(var(--wp--preset--spacing--16) * -1);}.wp-container-core-group-is-layout-39 > *{margin-block-start:0;margin-block-end:0;}.wp-container-core-group-is-layout-39 > * + *{margin-block-start:var(--wp--preset--spacing--8);margin-block-end:0;}.wp-container-core-group-is-layout-40{gap:4px;}.wp-container-core-group-is-layout-41{gap:6px;flex-direction:column;align-items:flex-start;}.wp-container-core-group-is-layout-42{gap:4px;}.wp-container-core-group-is-layout-43{gap:6px;flex-direction:column;align-items:flex-end;}.wp-container-core-columns-is-layout-5{flex-wrap:nowrap;}.wp-elements-f47ad3b74a749ab27b9e7cf158839872 a:where(:not(.wp-element-button)){color:var(--wp--preset--color--black);}.wp-container-core-group-is-layout-45 > .alignfull{margin-right:calc(var(--wp--preset--spacing--16) * -1);margin-left:calc(var(--wp--preset--spacing--16) * -1);}.wp-container-core-group-is-layout-45 > *{margin-block-start:0;margin-block-end:0;}.wp-container-core-group-is-layout-45 > * + *{margin-block-start:var(--wp--preset--spacing--8);margin-block-end:0;}.wp-container-core-columns-is-layout-6{flex-wrap:nowrap;}.wp-container-core-group-is-layout-48 > .alignfull{margin-right:calc(var(--wp--preset--spacing--8) * -1);margin-left:calc(var(--wp--preset--spacing--8) * -1);}.wp-container-core-group-is-layout-48 > *{margin-block-start:0;margin-block-end:0;}.wp-container-core-group-is-layout-48 > * + *{margin-block-start:var(--wp--preset--spacing--64);margin-block-end:0;}.wp-container-core-navigation-is-layout-2{gap:2px;flex-direction:column;align-items:flex-start;}.wp-container-core-group-is-layout-49 > *{margin-block-start:0;margin-block-end:0;}.wp-container-core-group-is-layout-49 > * + *{margin-block-start:var(--wp--preset--spacing--8);margin-block-end:0;}.wp-container-core-column-is-layout-13 > *{margin-block-start:0;margin-block-end:0;}.wp-container-core-column-is-layout-13 > * + *{margin-block-start:var(--wp--preset--spacing--16);margin-block-end:0;}.wp-container-core-navigation-is-layout-3{gap:2px;flex-direction:column;align-items:flex-start;}.wp-container-core-group-is-layout-50 > *{margin-block-start:0;margin-block-end:0;}.wp-container-core-group-is-layout-50 > * + *{margin-block-start:var(--wp--preset--spacing--8);margin-block-end:0;}.wp-container-core-navigation-is-layout-4{gap:2px;flex-direction:column;align-items:flex-start;}.wp-container-core-group-is-layout-51 > *{margin-block-start:0;margin-block-end:0;}.wp-container-core-group-is-layout-51 > * + *{margin-block-start:var(--wp--preset--spacing--8);margin-block-end:0;}.wp-container-core-column-is-layout-14 > *{margin-block-start:0;margin-block-end:0;}.wp-container-core-column-is-layout-14 > * + *{margin-block-start:var(--wp--preset--spacing--16);margin-block-end:0;}.wp-container-core-navigation-is-layout-5{gap:2px;flex-direction:column;align-items:flex-start;}.wp-container-core-group-is-layout-52 > *{margin-block-start:0;margin-block-end:0;}.wp-container-core-group-is-layout-52 > * + *{margin-block-start:var(--wp--preset--spacing--8);margin-block-end:0;}.wp-container-core-navigation-is-layout-6{gap:2px;flex-direction:column;align-items:flex-start;}.wp-container-core-group-is-layout-53 > *{margin-block-start:0;margin-block-end:0;}.wp-container-core-group-is-layout-53 > * + *{margin-block-start:var(--wp--preset--spacing--8);margin-block-end:0;}.wp-container-core-column-is-layout-15 > *{margin-block-start:0;margin-block-end:0;}.wp-container-core-column-is-layout-15 > * + *{margin-block-start:var(--wp--preset--spacing--16);margin-block-end:0;}.wp-container-core-navigation-is-layout-7{gap:2px;flex-direction:column;align-items:flex-start;}.wp-container-core-group-is-layout-54 > *{margin-block-start:0;margin-block-end:0;}.wp-container-core-group-is-layout-54 > * + *{margin-block-start:var(--wp--preset--spacing--8);margin-block-end:0;}.wp-container-core-column-is-layout-16 > *{margin-block-start:0;margin-block-end:0;}.wp-container-core-column-is-layout-16 > * + *{margin-block-start:var(--wp--preset--spacing--16);margin-block-end:0;}.wp-container-core-columns-is-layout-7{flex-wrap:nowrap;gap:var(--wp--preset--spacing--16) var(--wp--preset--spacing--8);}.wp-container-core-navigation-is-layout-8{gap:2px;flex-direction:column;align-items:flex-start;}.wp-container-core-group-is-layout-55 > *{margin-block-start:0;margin-block-end:0;}.wp-container-core-group-is-layout-55 > * + *{margin-block-start:var(--wp--preset--spacing--8);margin-block-end:0;}.wp-container-core-column-is-layout-17 > *{margin-block-start:0;margin-block-end:0;}.wp-container-core-column-is-layout-17 > * + *{margin-block-start:var(--wp--preset--spacing--16);margin-block-end:0;}.wp-container-core-navigation-is-layout-9{gap:2px;flex-direction:column;align-items:flex-start;}.wp-container-core-group-is-layout-56 > *{margin-block-start:0;margin-block-end:0;}.wp-container-core-group-is-layout-56 > * + *{margin-block-start:var(--wp--preset--spacing--8);margin-block-end:0;}.wp-container-core-column-is-layout-18 > *{margin-block-start:0;margin-block-end:0;}.wp-container-core-column-is-layout-18 > * + *{margin-block-start:var(--wp--preset--spacing--16);margin-block-end:0;}.wp-container-core-navigation-is-layout-10{gap:2px;flex-direction:column;align-items:flex-start;}.wp-container-core-group-is-layout-57 > *{margin-block-start:0;margin-block-end:0;}.wp-container-core-group-is-layout-57 > * + *{margin-block-start:var(--wp--preset--spacing--8);margin-block-end:0;}.wp-container-core-column-is-layout-19 > *{margin-block-start:0;margin-block-end:0;}.wp-container-core-column-is-layout-19 > * + *{margin-block-start:var(--wp--preset--spacing--16);margin-block-end:0;}.wp-container-core-navigation-is-layout-11{gap:2px;flex-direction:column;align-items:flex-start;}.wp-container-core-group-is-layout-58 > *{margin-block-start:0;margin-block-end:0;}.wp-container-core-group-is-layout-58 > * + *{margin-block-start:var(--wp--preset--spacing--8);margin-block-end:0;}.wp-container-core-column-is-layout-20 > *{margin-block-start:0;margin-block-end:0;}.wp-container-core-column-is-layout-20 > * + *{margin-block-start:var(--wp--preset--spacing--16);margin-block-end:0;}.wp-container-core-columns-is-layout-8{flex-wrap:nowrap;gap:var(--wp--preset--spacing--16) var(--wp--preset--spacing--8);}.wp-container-core-group-is-layout-60 > *{margin-block-start:0;margin-block-end:0;}.wp-container-core-group-is-layout-60 > * + *{margin-block-start:0;margin-block-end:0;}.wp-container-core-group-is-layout-61{flex-wrap:nowrap;gap:var(--wp--preset--spacing--16);}.wp-container-core-navigation-is-layout-12{gap:6px;justify-content:flex-end;}.wp-container-core-columns-is-layout-9{flex-wrap:nowrap;gap:var(--wp--preset--spacing--16) 2em;}.wp-container-core-group-is-layout-62 > .alignfull{margin-right:calc(var(--wp--preset--spacing--8) * -1);margin-left:calc(var(--wp--preset--spacing--8) * -1);}.wp-container-core-group-is-layout-62 > *{margin-block-start:0;margin-block-end:0;}.wp-container-core-group-is-layout-62 > * + *{margin-block-start:var(--wp--preset--spacing--64);margin-block-end:0;} </style> <style id='wp-block-template-skip-link-inline-css'> .skip-link.screen-reader-text { border: 0; clip: rect(1px,1px,1px,1px); clip-path: inset(50%); height: 1px; margin: -1px; overflow: hidden; padding: 0; position: absolute !important; width: 1px; word-wrap: normal !important; } .skip-link.screen-reader-text:focus { background-color: #eee; clip: auto !important; clip-path: none; color: #444; display: block; font-size: 1em; height: auto; left: 5px; line-height: normal; padding: 15px 23px 14px; text-decoration: none; top: 5px; width: auto; z-index: 100000; } </style> <link rel='stylesheet' id='cc-heading-anchor-css' href='https://piwikpro.de/wp-content/plugins/cc-heading-anchor/assets/css/style.css?ver=1.0.0' media='all' /> <link rel='stylesheet' id='theme-style-css' href='https://piwikpro.de/wp-content/themes/main/assets/dist/css/style.css?ver=1739801401' media='all' /> <script src="https://piwikpro.de/wp-content/plugins/cc-heading-anchor/build/js/script.js?ver=1.0.0" id="cc-heading-anchor-js"></script> <script src="https://piwikpro.de/wp-content/plugins/stop-user-enumeration/frontend/js/frontend.js?ver=1.6.3" id="stop-user-enumeration-js" defer data-wp-strategy="defer"></script> <link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://piwikpro.de/xmlrpc.php?rsd" /> <meta name="generator" content="WordPress 6.7.2" /> <link rel='shortlink' href='https://piwikpro.de/?p=16718' /> <link rel="alternate" title="oEmbed (JSON)" type="application/json+oembed" href="https://piwikpro.de/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fpiwikpro.de%2Fblog%2Fweb-analytics-anbieter-vergleich%2F" /> <link rel="alternate" title="oEmbed (XML)" type="text/xml+oembed" href="https://piwikpro.de/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fpiwikpro.de%2Fblog%2Fweb-analytics-anbieter-vergleich%2F&format=xml" /> <meta name="google-site-verification" content="yYto5VK3K-deYsHG71SFg6Lpn5hgMwGSJo1RSwt2HrE" /><link rel="alternate" hreflang="en-US" href="https://piwik.pro/blog/web-analytics-vendors-comparison-sheet/" /><link rel="alternate" hreflang="de-DE" href="https://piwikpro.de/blog/web-analytics-anbieter-vergleich/" /><script type="importmap" id="wp-importmap"> {"imports":{"@wordpress\/interactivity":"https:\/\/piwikpro.de\/wp-includes\/js\/dist\/script-modules\/interactivity\/index.min.js?ver=907ea3b2f317a78b7b9b"}} </script> <script type="module" src="https://piwikpro.de/wp-includes/js/dist/script-modules/block-library/navigation/view.min.js?ver=8ff192874fc8910a284c" id="@wordpress/block-library/navigation/view-js-module"></script> <link rel="modulepreload" href="https://piwikpro.de/wp-includes/js/dist/script-modules/interactivity/index.min.js?ver=907ea3b2f317a78b7b9b" id="@wordpress/interactivity-js-modulepreload"><style class='wp-fonts-local'> @font-face{font-family:Inter;font-style:normal;font-weight:400;font-display:swap;src:url('https://piwikpro.de/wp-content/themes/main/assets/fonts/inter400.woff2') format('woff2'), url('https://piwikpro.de/wp-content/themes/main/assets/fonts/inter400.woff') format('woff');} @font-face{font-family:Inter;font-style:italic;font-weight:400;font-display:swap;src:url('https://piwikpro.de/wp-content/themes/main/assets/fonts/inter400_italic.woff2') format('woff2'), url('https://piwikpro.de/wp-content/themes/main/assets/fonts/inter400_italic.woff') format('woff');} @font-face{font-family:Inter;font-style:normal;font-weight:600;font-display:swap;src:url('https://piwikpro.de/wp-content/themes/main/assets/fonts/inter600.woff2') format('woff2'), url('https://piwikpro.de/wp-content/themes/main/assets/fonts/inter600.woff') format('woff');} @font-face{font-family:Inter;font-style:italic;font-weight:600;font-display:swap;src:url('https://piwikpro.de/wp-content/themes/main/assets/fonts/inter600_italic.woff2') format('woff2'), url('https://piwikpro.de/wp-content/themes/main/assets/fonts/inter600_italic.woff') format('woff');} @font-face{font-family:Inter;font-style:normal;font-weight:700;font-display:swap;src:url('https://piwikpro.de/wp-content/themes/main/assets/fonts/inter700.woff2') format('woff2'), url('https://piwikpro.de/wp-content/themes/main/assets/fonts/inter700.woff') format('woff');} @font-face{font-family:Inter;font-style:italic;font-weight:700;font-display:swap;src:url('https://piwikpro.de/wp-content/themes/main/assets/fonts/inter700_italic.woff2') format('woff2'), url('https://piwikpro.de/wp-content/themes/main/assets/fonts/inter700_italic.woff') format('woff');} @font-face{font-family:Inter;font-style:normal;font-weight:800;font-display:swap;src:url('https://piwikpro.de/wp-content/themes/main/assets/fonts/inter800.woff2') format('woff2'), url('https://piwikpro.de/wp-content/themes/main/assets/fonts/inter800.woff') format('woff');} @font-face{font-family:Inter;font-style:italic;font-weight:800;font-display:swap;src:url('https://piwikpro.de/wp-content/themes/main/assets/fonts/inter800_italic.woff2') format('woff2'), url('https://piwikpro.de/wp-content/themes/main/assets/fonts/inter800_italic.woff') format('woff');} </style> <link rel="icon" href="https://piwikpro.de/wp-content/uploads/sites/2/2024/04/favicon.png" sizes="32x32" /> <link rel="icon" href="https://piwikpro.de/wp-content/uploads/sites/2/2024/04/favicon.png" sizes="192x192" /> <link rel="apple-touch-icon" href="https://piwikpro.de/wp-content/uploads/sites/2/2024/04/favicon.png" /> <meta name="msapplication-TileImage" content="https://piwikpro.de/wp-content/uploads/sites/2/2024/04/favicon.png" /> </head> <body class="post-template-default single single-post postid-16718 single-format-standard wp-custom-logo wp-embed-responsive"> <script> (function(window,document,dataLayerName,id){ window[dataLayerName]=window[dataLayerName]||[],window[dataLayerName].push({start:(new Date).getTime(),event:"stg.start"});var scripts=document.getElementsByTagName('script')[0],tags=document.createElement('script'); function stgCreateCookie(a,b,c){var d="";if(c){var e=new Date;e.setTime(e.getTime()+24*c*60*60*1e3),d=";expires="+e.toUTCString()}document.cookie=a+"="+b+d+";path=/"} var isStgDebug=(window.location.href.match("stg_debug")||document.cookie.match("stg_debug"))&&!window.location.href.match("stg_disable_debug");stgCreateCookie("stg_debug",isStgDebug?1:"",isStgDebug?14:-1); var qP=[];dataLayerName!=="dataLayer"&&qP.push("data_layer_name="+dataLayerName),isStgDebug&&qP.push("stg_debug");var qPString=qP.length>0?("?"+qP.join("&")):""; tags.async=!0,tags.src="https://marketing.containers.piwik.pro/"+id+".js"+qPString,scripts.parentNode.insertBefore(tags,scripts); !function(a,n,i){a[n]=a[n]||{};for(var c=0;c<i.length;c++)!function(i){a[n][i]=a[n][i]||{},a[n][i].api=a[n][i].api||function(){var a=[].slice.call(arguments,0);"string"==typeof a[0]&&window[dataLayerName].push({event:n+"."+i+":"+a[0],parameters:[].slice.call(arguments,1)})}}(i[c])}(window,"ppms",["tm","cm"]); })(window,document,'dataLayer','81995da5-4f49-11e7-963e-000d3a2a450a'); </script> <div class="wp-site-blocks"><header class="wp-block-template-part"> <div class="wp-block-group navigation-main is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-group is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-8 wp-block-group-is-layout-flex"> <div class="wp-block-group navigation-main__logo is-layout-constrained wp-block-group-is-layout-constrained"> <figure class="wp-block-image size-large is-resized navigation-main__logo--dark"><a href="/"><img decoding="async" src="/wp-content/themes/main/assets/images/pp-logo_dark.svg" alt="ico_logo_main" style="width:116px;height:undefinedpx"/></a></figure> </div> <div class="wp-block-group navigation-main__menu is-layout-constrained wp-block-group-is-layout-constrained"><nav class="no-wrap wp-block-navigation is-nowrap is-layout-flex wp-container-core-navigation-is-layout-1 wp-block-navigation-is-layout-flex" aria-label="Main"><ul class="wp-block-navigation__container no-wrap wp-block-navigation"><li data-wp-context="{ "submenuOpenedBy": { "click": false, "hover": false, "focus": false }, "type": "submenu", "modal": null }" data-wp-interactive="core/navigation" data-wp-on--focusout="actions.handleMenuFocusout" data-wp-on--keydown="actions.handleMenuKeydown" data-wp-on-async--mouseenter="actions.openMenuOnHover" data-wp-on-async--mouseleave="actions.closeMenuOnHover" data-wp-watch="callbacks.initMenu" tabindex="-1" class=" wp-block-navigation-item has-child open-on-hover-click wp-block-navigation-submenu"><a class="wp-block-navigation-item__content">Produkt</a><button data-wp-bind--aria-expanded="state.isMenuOpen" data-wp-on-async--click="actions.toggleMenuOnClick" aria-label="Untermenü von Produkt" class="wp-block-navigation__submenu-icon wp-block-navigation-submenu__toggle" ><svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" viewBox="0 0 12 12" fill="none" aria-hidden="true" focusable="false"><path d="M1.50002 4L6.00002 8L10.5 4" stroke-width="1.5"></path></svg></button><ul data-wp-on-async--focus="actions.openMenuOnFocus" class="wp-block-navigation__submenu-container wp-block-navigation-submenu"><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="#"><span class="wp-block-navigation-item__label">Module</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/web-analytics/"><span class="wp-block-navigation-item__label">Analytics</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/tag-manager/"><span class="wp-block-navigation-item__label">Tag Manager</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/customer-data-platform/"><span class="wp-block-navigation-item__label">Customer Data Platform</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/dsgvo-consent-manager/"><span class="wp-block-navigation-item__label">Consent Manager</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="#"><span class="wp-block-navigation-item__label">Mehr erfahren</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/integrationen/"><span class="wp-block-navigation-item__label">Integrationen</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://changelog.piwik.pro/"><span class="wp-block-navigation-item__label">Changelog</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/professionelle-services/"><span class="wp-block-navigation-item__label">Professionelle services</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/datenschutz-sicherheit/"><span class="wp-block-navigation-item__label">Datenschutz sicherheit</span></a></li></ul></li><li data-wp-context="{ "submenuOpenedBy": { "click": false, "hover": false, "focus": false }, "type": "submenu", "modal": null }" data-wp-interactive="core/navigation" data-wp-on--focusout="actions.handleMenuFocusout" data-wp-on--keydown="actions.handleMenuKeydown" data-wp-on-async--mouseenter="actions.openMenuOnHover" data-wp-on-async--mouseleave="actions.closeMenuOnHover" data-wp-watch="callbacks.initMenu" tabindex="-1" class=" wp-block-navigation-item has-child open-on-hover-click wp-block-navigation-submenu"><a class="wp-block-navigation-item__content">Lösungen</a><button data-wp-bind--aria-expanded="state.isMenuOpen" data-wp-on-async--click="actions.toggleMenuOnClick" aria-label="Untermenü von Lösungen" class="wp-block-navigation__submenu-icon wp-block-navigation-submenu__toggle" ><svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" viewBox="0 0 12 12" fill="none" aria-hidden="true" focusable="false"><path d="M1.50002 4L6.00002 8L10.5 4" stroke-width="1.5"></path></svg></button><ul data-wp-on-async--focus="actions.openMenuOnFocus" class="wp-block-navigation__submenu-container wp-block-navigation-submenu"><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/analytics-web-mobile/"><span class="wp-block-navigation-item__label">Analytics für Web & Mobile</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/product-analytics/"><span class="wp-block-navigation-item__label">Analytics für Produktteams</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/tag-management/"><span class="wp-block-navigation-item__label">Tag Management</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/data-activation/"><span class="wp-block-navigation-item__label">Datenaktivierung</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/datenschutz-compliance/"><span class="wp-block-navigation-item__label">Datenschutz Compliance</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/ecommerce-analytics/"><span class="wp-block-navigation-item__label">Ecommerce analytics</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/server-side-tracking-tagging/"><span class="wp-block-navigation-item__label">Server-Side-Tagging & Tracking</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="#"><span class="wp-block-navigation-item__label">Vergleiche</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/ga4-wissensbank/"><span class="wp-block-navigation-item__label">GA4-Wissensbank</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/wechsel-von-matomo/"><span class="wp-block-navigation-item__label">Wechsel von Matomo</span></a></li></ul></li><li data-wp-context="{ "submenuOpenedBy": { "click": false, "hover": false, "focus": false }, "type": "submenu", "modal": null }" data-wp-interactive="core/navigation" data-wp-on--focusout="actions.handleMenuFocusout" data-wp-on--keydown="actions.handleMenuKeydown" data-wp-on-async--mouseenter="actions.openMenuOnHover" data-wp-on-async--mouseleave="actions.closeMenuOnHover" data-wp-watch="callbacks.initMenu" tabindex="-1" class=" wp-block-navigation-item has-child open-on-hover-click wp-block-navigation-submenu"><a class="wp-block-navigation-item__content">Ressourcen</a><button data-wp-bind--aria-expanded="state.isMenuOpen" data-wp-on-async--click="actions.toggleMenuOnClick" aria-label="Untermenü von Ressourcen" class="wp-block-navigation__submenu-icon wp-block-navigation-submenu__toggle" ><svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" viewBox="0 0 12 12" fill="none" aria-hidden="true" focusable="false"><path d="M1.50002 4L6.00002 8L10.5 4" stroke-width="1.5"></path></svg></button><ul data-wp-on-async--focus="actions.openMenuOnFocus" class="wp-block-navigation__submenu-container wp-block-navigation-submenu"><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/ressourcen/"><span class="wp-block-navigation-item__label">Content Katalog</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/ressourcen/#fallstudien"><span class="wp-block-navigation-item__label">Fallstudien</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/ressourcen/#vergleiche"><span class="wp-block-navigation-item__label">Vergleiche</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/ressourcen/#webinare"><span class="wp-block-navigation-item__label">Webinare</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://piwikpro.de/playbook-cdp-datenaktivierung/"><span class="wp-block-navigation-item__label">Playbook zur Datenaktivierung</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://help.piwik.pro/"><span class="wp-block-navigation-item__label">Help Center</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://community.piwik.pro/"><span class="wp-block-navigation-item__label">Community forum</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/glossar/"><span class="wp-block-navigation-item__label">Glossar</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://developers.piwik.pro/"><span class="wp-block-navigation-item__label">Entwickler & API</span></a></li></ul></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/blog/"><span class="wp-block-navigation-item__label">Blog</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/preise/"><span class="wp-block-navigation-item__label">Preise</span></a></li><li data-wp-context="{ "submenuOpenedBy": { "click": false, "hover": false, "focus": false }, "type": "submenu", "modal": null }" data-wp-interactive="core/navigation" data-wp-on--focusout="actions.handleMenuFocusout" data-wp-on--keydown="actions.handleMenuKeydown" data-wp-on-async--mouseenter="actions.openMenuOnHover" data-wp-on-async--mouseleave="actions.closeMenuOnHover" data-wp-watch="callbacks.initMenu" tabindex="-1" class=" wp-block-navigation-item has-child open-on-hover-click wp-block-navigation-submenu"><a class="wp-block-navigation-item__content">Kontakt</a><button data-wp-bind--aria-expanded="state.isMenuOpen" data-wp-on-async--click="actions.toggleMenuOnClick" aria-label="Untermenü von Kontakt" class="wp-block-navigation__submenu-icon wp-block-navigation-submenu__toggle" ><svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" viewBox="0 0 12 12" fill="none" aria-hidden="true" focusable="false"><path d="M1.50002 4L6.00002 8L10.5 4" stroke-width="1.5"></path></svg></button><ul data-wp-on-async--focus="actions.openMenuOnFocus" class="wp-block-navigation__submenu-container wp-block-navigation-submenu"><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/kontakt/"><span class="wp-block-navigation-item__label">Kontakt</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/medien/"><span class="wp-block-navigation-item__label">Medien</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/partner/"><span class="wp-block-navigation-item__label">Partner</span></a></li></ul></li></ul></nav></div> <div class="wp-block-group navigation-main__side-options is-content-justification-right is-nowrap is-layout-flex wp-container-core-group-is-layout-6 wp-block-group-is-layout-flex"> <div class="wp-block-group navigation-main__get-demo is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"> <div class="wp-block-button"><a class="wp-block-button__link wp-element-button" href="/demo-vereinbaren/">Demo vereinbaren</a></div> </div> </div> <div class="wp-block-group navigation-main__lang-selector is-layout-constrained wp-block-group-is-layout-constrained"><div class="wp-block-group navigation-main__lang-selector is-layout-constrained wp-block-group-is-layout-constrained"> <nav class="wp-block-navigation is-layout-flex wp-block-navigation-is-layout-flex"> <ul class="wp-block-navigation__container wp-block-navigation"> <li class=" wp-block-navigation-item has-child open-on-hover-click wp-block-navigation-submenu"> <a class="wp-block-navigation-item__content">DE</a> <button class="wp-block-navigation__submenu-icon wp-block-navigation-submenu__toggle"> <svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" viewBox="0 0 12 12" fill="none" aria-hidden="true" focusable="false"> <path d="M1.50002 4L6.00002 8L10.5 4" stroke-width="1.5"></path> </svg> </button> <ul class="wp-block-navigation__submenu-container wp-block-navigation-submenu"> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwik.pro/blog/web-analytics-vendors-comparison-sheet/"> <span class="wp-block-navigation-item__label">EN</span> </a> </li> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwikpro.nl"> <span class="wp-block-navigation-item__label">NL</span> </a> </li> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwikpro.fr"> <span class="wp-block-navigation-item__label">FR</span> </a> </li> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwikpro.pl"> <span class="wp-block-navigation-item__label">PL</span> </a> </li> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwikpro.se"> <span class="wp-block-navigation-item__label">SV</span> </a> </li> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwikpro.it"> <span class="wp-block-navigation-item__label">IT</span> </a> </li> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwikpro.dk"> <span class="wp-block-navigation-item__label">DA</span> </a> </li> </ul> </li> </ul> </nav> </div></div> <div class="wp-block-group navigation-main__login is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><a href="https://piwik.pro/login/"><img decoding="async" src="https://piwikpro.de/wp-content/plugins/pp-block-icon/build/images/black/login.svg" alt=""/></a></figure> </div> <p>My account</p> </div> </div> <div class="wp-block-group navigation-main__burger is-layout-constrained wp-block-group-is-layout-constrained"> <figure class="wp-block-image size-large is-resized"><img decoding="async" src="/wp-content/themes/main/assets/images/ico_burger_dark.svg" alt="ico_burger_dark" style="width:30px"/></figure> </div> </div> </div> <div class="wp-block-group navigation-main-mobile is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-group navigation-main-mobile__menu-wrapper is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-buttons navigation-main-mobile__buttons is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex"> <div class="wp-block-button is-style-outline is-style-outline--1"><a class="wp-block-button__link wp-element-button" href="#">Get a demo</a></div> <div class="wp-block-button is-style-fill"><a class="wp-block-button__link wp-element-button" href="#">My account</a></div> </div> </div> <div class="wp-block-group navigation-main-mobile__close is-layout-constrained wp-block-group-is-layout-constrained"> <figure class="wp-block-image size-large is-resized"><img decoding="async" src="/wp-content/themes/main/assets/images/ico_close-dark.svg" alt="ico_close" style="width:24px"/></figure> </div> <div class="wp-block-group navigation-main__menu is-layout-constrained wp-block-group-is-layout-constrained"></div> <div class="wp-block-group navigation-main__lang-selector is-layout-constrained wp-block-group-is-layout-constrained"></div> </div> </div> </header> <div id="main-content" class="wp-block-group main-content main_content bg-blob bg-blob--top is-layout-constrained wp-container-core-group-is-layout-48 wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--96);padding-right:var(--wp--preset--spacing--8);padding-bottom:var(--wp--preset--spacing--96);padding-left:var(--wp--preset--spacing--8)"> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-17 wp-block-group-is-layout-flex"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img src="/wp-content/plugins/pp-block-icon/build/images/blue/arrow_left.svg" alt=""/></figure> </div> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <p class="has-text-align-left pp-action-link"><a href="/blog/">Zurück zum Blog</a></p> </div> </div> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%"><h1 class="wp-block-post-title">Webanalyse-Tools-Vergleich: Welche Plattform ist für Sie die richtige?</h1> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-19 wp-block-group-is-layout-constrained"><div class="taxonomy-category wp-block-post-terms"><a href="https://piwikpro.de/blog/category/web-analytics/" rel="tag">Analytics</a></div> <div class="wp-block-group has-small-font-size is-layout-constrained wp-container-core-group-is-layout-18 wp-block-group-is-layout-constrained"> <p>Geschrieben von <span class="pp-authors">Małgorzata Poddębniak, Paweł Socha</span></p> <p>Veröffentlicht November 20, 2023</p> </div> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%"><figure class="aligncenter wp-block-post-featured-image"><img width="620" height="400" src="https://piwikpro.de/wp-content/uploads/sites/2/2023/11/620x400-The-comparison-of-10-web-and-app-analytics-platforms-DE-blog-1.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" style="object-fit:cover;" decoding="async" fetchpriority="high" srcset="https://piwikpro.de/wp-content/uploads/sites/2/2023/11/620x400-The-comparison-of-10-web-and-app-analytics-platforms-DE-blog-1.png 620w, https://piwikpro.de/wp-content/uploads/sites/2/2023/11/620x400-The-comparison-of-10-web-and-app-analytics-platforms-DE-blog-1-300x194.png 300w" sizes="(max-width: 620px) 100vw, 620px" /></figure></div> </div> </div> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-6 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%"> <div id="single-post_content" class="wp-block-group single-post_content is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-group scrollable-social-share-widget is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-group scrollable-social-share-widget__socials-wrapper is-layout-constrained wp-container-core-group-is-layout-21 wp-block-group-is-layout-constrained wp-container-2 is-position-sticky" style="padding-top:var(--wp--preset--spacing--8)"> <a class="pp-link" href="http://www.facebook.com/share.php?u=https://piwikpro.de/blog/web-analytics-anbieter-vergleich/&title=Webanalyse-Tools-Vergleich%3A+Welche+Plattform+ist+f%C3%BCr+Sie+die+richtige%3F" target="_blank" rel="noreferrer noopener"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img src="/wp-content/plugins/pp-block-icon/build/images/blue/s_facebook.svg" alt="" style="object-fit:cover"/></figure> </div> </a> <a class="pp-link" href="http://twitter.com/intent/tweet?text=Webanalyse-Tools-Vergleich%3A+Welche+Plattform+ist+f%C3%BCr+Sie+die+richtige%3F:%20https://piwikpro.de/blog/web-analytics-anbieter-vergleich/" target="_blank" rel="noreferrer noopener"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img src="/wp-content/plugins/pp-block-icon/build/images/blue/s_x_circle.svg" alt=""/></figure> </div> </a> <a class="pp-link" href="http://www.linkedin.com/shareArticle?mini=true&url=https://piwikpro.de/blog/web-analytics-anbieter-vergleich/&title=Webanalyse-Tools-Vergleich%3A+Welche+Plattform+ist+f%C3%BCr+Sie+die+richtige%3F&source=" target="_blank" rel="noreferrer noopener"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img src="/wp-content/plugins/pp-block-icon/build/images/blue/s_linkedin.svg" alt=""/></figure> </div> </a> </div> </div> <div class="entry-content wp-block-post-content is-layout-flow wp-block-post-content-is-layout-flow"> <p>Als Marketer oder Analyst überwachen Sie relevante Metriken, damit Sie umgehend Anpassungen vornehmen, Kampagnen durchführen, Conversion-Rates steigern oder Ihre digitale Strategie datenbasiert optimieren können.<br><br>Mit Internet Analytics Tools (Web Tracking Tools) gewinnen Sie nützliche Einblicke, um Ihre Nutzer und deren Interaktion mit ihren Websites oder Apps besser zu verstehen. Die gesammelten Daten helfen Ihnen, Ihre Marketingstrategien zu verfeinern. </p> <p>Anhand von Analysedaten personalisieren Sie die Inhalte, optimieren die User-Experience und tracken die Leistung von Marketingkampagnen sowie allen Teilen Ihrer Websites oder Apps.<br><br>Analytics-Software hat sich seit den Anfängen des Internets stark weiterentwickelt und erreicht nun ihre Blütezeit. Eine lange Zeit galt Google Analytics als Standard für die meisten Unternehmen. Heute gibt es Dutzende großartige Tools, die in der Lage sind, praktisch jeden Anwendungsfall und jede Erwartung abzudecken. </p> <p>Um Ihnen die Entscheidung zu erleichtern, haben wir einen Webanalyse-Tools-Vergleich zusammengestellt. Er umfasst vor allem diejenigen Tools, die sich für Unternehmen und andere große Organisationen eignen. <br><br>Unser Webanalyse-Tools-Vergleich umfasst folgende Analytics-Anbieter:</p> <ul class="wp-block-list"> <li>Piwik PRO Enterprise</li> <li>Google Analytics 4</li> <li>Matomo Cloud</li> <li>Adobe Analytics</li> <li>AT Internet</li> <li>Countly Enterprise</li> <li>Mixpanel Enterprise</li> <li>Amplitude Enterprise</li> <li>Snowplow Enterprise </li> <li>Heap Premier.</li> </ul> <p>Erfahren Sie, wie sie sich in Bezug auf Analytics-Funktionen, Berichterstattung, Datenschutz und -sicherheit, Kundendienst und vieles mehr unterscheiden.</p> <div class="wp-block-group blogpost-lead-magnet-box has-grey-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-25 wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--16);padding-right:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--16)"> <div class="wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:25%"> <div class="wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-23 wp-block-group-is-layout-flex"> <figure class="wp-block-image size-full"><a href="https://campaign.piwik.pro/web-analytics-anbieter-vergleich/"><img decoding="async" src="https://piwikpro.de/wp-content/uploads/sites/2/2023/11/Comparison-of-10-web-and-app-analytics-platforms-DE-website-cover.png" alt="" class="wp-image-38293" /></a></figure> </div> </div> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-4 wp-block-column-is-layout-flow" style="flex-basis:75%"> <div class="wp-block-group is-style-default has-small-font-size is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-24 wp-block-group-is-layout-flex"> <p class="has-white-color has-label-red-background-color has-text-color has-background has-small-font-size" style="padding-top:6px;padding-right:6px;padding-bottom:6px;padding-left:6px;letter-spacing:0.2px;line-height:1;text-transform:uppercase"><strong>Vergleich</strong></p> </div> <p class="h3">Vergleich von 10 Analytics-Plattformen für Web & App</p> <p>Lernen Sie die Unterschiede zwischen den zehn beliebten Analytics-Plattformen kennen: Piwik PRO Enterprise, Google Analytics 4, Matomo Cloud, Adobe Analytics, AT Internet, Countly Enterprise, Mixpanel Enterprise, Amplitude Enterprise, Snowplow Enterprise und Heap Premier.</p> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"> <div class="wp-block-button"><a class="wp-block-button__link wp-element-button" href="https://campaign.piwik.pro/web-analytics-anbieter-vergleich/"><strong>Vergleich downloaden</strong></a></div> </div> </div> </div> </div> <h2 class="wp-block-heading" id="warum-internet-analytics-tools-wichtig-sind">Warum Internet Analytics Tools wichtig sind<a href="#warum-internet-analytics-tools-wichtig-sind" class="heading-anchor"></a></h2> <p>Unternehmen stehen heute vor der Herausforderung, riesige Mengen an Web-Traffic-Daten zu verarbeiten und gleichzeitig Datenschutzbestimmungen wie die <a href="https://piwikpro.de/glossar/dsgvo/">DSGVO</a> einzuhalten. </p> <p>Internet Analytics Tools helfen dabei, diese Daten sinnvoll und datenschutzkonform zu nutzen und fundierte Geschäftsentscheidungen zu treffen. Sie tun dies, indem Sie Folgendes ermöglichen:</p> <h3 class="wp-block-heading" id="bessere-einblicke-in-das-nutzerverhalten">Bessere Einblicke in das Nutzerverhalten<a href="#bessere-einblicke-in-das-nutzerverhalten" class="heading-anchor"></a></h3> <ul class="wp-block-list"> <li><strong>Verständnis der </strong><a href="https://piwikpro.de/glossar/customer-journey/"><strong>Customer Journey</strong></a><strong>:</strong> Durch die Analyse von <a href="https://piwikpro.de/glossar/klickpfad/">Klickpfaden</a> und Interaktionen beobachten Sie, wie sich Besucher auf Ihrer Website bewegen, welche Seiten sie besuchen und wo sie abspringen. Dies ermöglicht es Ihnen, die Customer Journey zu optimieren und potenzielle Hürden zu beseitigen.</li> <li><strong>Identifizierung von Absprungpunkten:</strong> Die <a href="https://piwikpro.de/glossar/bounce-rate/">Bounce Rate</a> zeigt an, wie viele Besucher eine Seite sofort wieder verlassen. Durch die Analyse dieser <a href="https://piwikpro.de/glossar/metrik/">Metrik</a> identifizieren Sie Seiten, die ein Update benötigen, um das Interesse der Nutzer zu wecken und sie länger auf der Website zu halten.</li> <li><a href="https://piwikpro.de/glossar/zielgruppensegmentierung/"><strong>Zielgruppensegmentierung</strong></a><strong>:</strong> Analytics-Tools ermöglichen es, Besucher anhand verschiedener Kriterien wie Demografie, Standort oder Interessen zu segmentieren. Somit erstellen Sie zielgerichtete Marketingkampagnen und schneiden die Inhalte auf die Bedürfnisse spezifischer Zielgruppen zu.</li> </ul> <h3 class="wp-block-heading" id="nahtlose-user-experience-und-hoehere-conversion-rates">Nahtlose User-Experience und höhere Conversion-Rates <a href="#nahtlose-user-experience-und-hoehere-conversion-rates" class="heading-anchor"></a></h3> <ul class="wp-block-list"> <li><strong>Analyse von Marketingkampagnen:</strong> Durch das Tracking von <a href="https://piwikpro.de/glossar/conversion/">Conversions</a> messen Sie, welche Marketingkampagnen am erfolgreichsten sind und welche Kanäle die meisten Leads oder Verkäufe generieren. Dadurch setzen Sie das Marketingbudget effizienter ein und steigern die Rentabilität.</li> <li><strong>Identifizierung von Engpässen:</strong> Durch die Analyse der Conversion Funnel können Sie Schwachstellen im Kaufprozess identifizieren und beseitigen. Dies kann dazu beitragen, die <a href="https://piwikpro.de/glossar/conversion-rate/">Conversion-Rates</a> zu erhöhen und mehr Besucher in Kunden umzuwandeln.</li> <li><strong>A/B-Testing:</strong> Viele Internet Analytics Tools bieten die Option, <a href="https://piwikpro.de/glossar/a-b-test/">A/B-Tests</a> durchzuführen, um verschiedene Versionen einer Seite oder eines Elements zu vergleichen und herauszufinden, welche Variante besser funktioniert. Dies ermöglicht datenbasierte Entscheidungen zur Optimierung Ihrer Website.</li> <li><strong>Time-on-Page messen:</strong> Die <a href="https://piwikpro.de/glossar/verweildauer/">Verweildauer</a> gibt Aufschluss darüber, wie lange Besucher auf einer Seite verweilen, was ein Indikator für die Relevanz und Qualität deren Inhalte sein kann. Seiten, auf denen Besucher mehr Zeit verbringen, entsprechen deren Bedürfnissen besser als diese mit niedriger Verweildauer.</li> <li><strong>Ladezeitprobleme identifizieren:</strong> Lange Ladezeiten können dazu führen, dass Besucher eine Seite verlassen, bevor sie vollständig geladen ist. Internet Analytics Tools können dabei helfen, Ladezeitprobleme zu identifizieren und zu beheben, um die <a href="https://piwikpro.de/glossar/user-experience/">User-Experience</a> zu verbessern und die Absprungrate zu senken.</li> </ul> <h3 class="wp-block-heading" id="datenschutz-compliance">Datenschutz-Compliance:<a href="#datenschutz-compliance" class="heading-anchor"></a></h3> <ul class="wp-block-list"> <li><strong>Kontrolle über die Verarbeitung personenbezogener Daten:</strong> <a href="https://piwikpro.de/datenschutz-compliance/">datenschutzkonforme Web-Tracking-Tools</a> ermöglichen es Ihnen, die Erfassung und Verarbeitung personenbezogener Daten unter Kontrolle zu haben und sicherzustellen, dass diese den geltenden Datenschutzvorschriften entsprechen.</li> <li><strong>Anonymisierung von IP-Adressen:</strong> Einige Analytics-Tools bieten die Option, IP-Adressen zu anonymisieren, um den Datenschutz der Besucher zu gewährleisten.</li> <li><strong>Einwilligung und Opt-out:</strong> Unternehmen können mithilfe von Analytics-Tools, die mit einem <a href="https://piwikpro.de/dsgvo-consent-manager/">integrierten Consent Manager</a> kommen, sicherstellen, dass sie die notwendige Einwilligung der Nutzer zur Datenerfassung einholen und ihnen erlauben, sich jederzeit abzumelden.</li> </ul> <h3 class="wp-block-heading" id="datenbasierte-marketing-und-seo-strategien">Datenbasierte Marketing- und SEO-Strategien<a href="#datenbasierte-marketing-und-seo-strategien" class="heading-anchor"></a></h3> <ul class="wp-block-list"> <li><strong>Search-Engine-Traffic verstehen:</strong> Internet Analytics Tools zeigen, wie Besucher über Search Engines auf die Website gelangen, welche Keywords sie verwenden und welche Seiten am häufigsten besuchen. Diese Informationen können dazu dienen, die Sichtbarkeit in den Suchergebnissen zu verbessern.</li> <li><strong>Inhalte basierend auf Suchtrends optimieren:</strong> Durch die Analyse von Suchtrends können Unternehmen ihre Inhalte an die aktuellen Interessen der Nutzer anpassen und sicherstellen, dass sie relevante Informationen finden.</li> <li><strong>Keyword-Tracking:</strong> Analytics Tools helfen dabei, die Leistung bestimmter Keywords zu verfolgen und zu analysieren, welche <a href="https://piwikpro.de/glossar/keywords/">Keywords</a> die meisten Conversions generieren.</li> </ul> <p>Dies stellt aber nur die Spitze des Analytics-Eisbergs dar. Die wahre Stärke der <a href="https://piwikpro.de/glossar/webanalyse/">Webanalyse</a> liegt nämlich nicht nur in der Erfassung von Kennzahlen und der Darstellung von Diagrammen, sondern in der Fähigkeit, Daten richtig zu interpretieren, in den richtigen Kontext zu setzen und in konkrete Geschäftsstrategien umzuwandeln.</p> <div class="wp-block-group blogpost-also-like-box has-grey-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-26 wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--16);padding-right:var(--wp--preset--spacing--32);padding-bottom:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--32)"> <p>Mehr darüber, wie Sie von Analytics profitieren, erfahren Sie aus unseren Artikeln:</p> <ul class="wp-block-list"> <li><a href="https://piwikpro.de/blog/marketing-analytics-guide-fuer-anfaenger/">Marketing Analytics für Anfänger: Ihr Guide zum datengesteuerten Marketing-Erfolg</a></li> <li><a href="https://piwikpro.de/blog/marketing-analytics-guide-fuer-anfaenger/">Nutzerverhalten und Verhaltensdaten in der Webanalyse: So verstehen Sie Ihre Kunden besser</a></li> <li><a href="https://piwikpro.de/blog/anonymes-tracking-analytics-ohne-personenbezogene-daten/">Tracking ohne Einwilligung: Analytics ohne personenbezogene Daten</a></li> <li><a href="https://piwikpro.de/blog/kundenakquise-online-analytics/">Kundenakquise mit Online Analytics und Piwik PRO</a></li> </ul> </div> <h2 class="wp-block-heading" id="die-wahl-eines-analytics-tools-ist-schwierig">Die Wahl eines Analytics-Tools ist schwierig<a href="#die-wahl-eines-analytics-tools-ist-schwierig" class="heading-anchor"></a></h2> <p>Das Ziel aller Analytics-Anbieter ist sehr ähnlich, aber die verschiedenen Web-Tracking-Tools bieten unterschiedliche Funktionen und Dienste. Es gibt keine einheitliche Analytics-Plattform, die allen Bedürfnissen entspricht. <br><br>Wenn Sie in ein Analytics-Tool für Web und App investieren, stellen Sie sicher, dass Ihr Unternehmen über ausreichende Entwicklungs-, Analytics- und Management-Ressourcen verfügt. Gleichzeitig kann der von Ihnen gewählte Analytics-Anbieter Ihnen helfen, etwaige Wissenslücken durch den von ihm angebotenen Support zu schließen.<br><br>Nach der Lektüre von unserem Webanalyse-Tools-Vergleich erfahren Sie, welche Plattformen Ihren Bedürfnissen entsprechen.</p> <h3 class="wp-block-heading" id="so-finden-sie-die-richtige-web-und-app-analytics-fuer-ihr-unternehmen">So finden Sie die richtige Web- und App-Analytics für Ihr Unternehmen<a href="#so-finden-sie-die-richtige-web-und-app-analytics-fuer-ihr-unternehmen" class="heading-anchor"></a></h3> <p>Für jeden Anbieter skizzieren und vergleichen wir Funktionen aus den folgenden Kategorien:</p> <h4 class="wp-block-heading" id="flexibilitaet-bei-der-datenerfassung">Flexibilität bei der Datenerfassung<a href="#flexibilitaet-bei-der-datenerfassung" class="heading-anchor"></a></h4> <p>Analytics-Plattformen für Web und App unterscheiden sich im Hinblick darauf, wie flexibel Sie Daten erfassen. Daher sollten Sie auf den Umfang der verfügbaren anpassbaren Messwerte achten, die Sie tracken können: Variablen, Dimensionen, JavaScript-Tags, mobile SDKs und die Anzahl der Properties. </p> <p>Wenn Sie viele Websites oder Apps haben, erwägen Sie Anbieter, die es erlauben, eine unbegrenzte Anzahl von Properties zu tracken. Informieren Sie sich, wie aktuell die Daten sind und wie lange Sie sie aufbewahren können. </p> <p>Prüfen Sie schließlich die vorhandenen Hosting-Optionen – entscheiden Sie sich für die öffentliche Cloud oder wählen Sie sicherere Varianten wie die private Cloud oder die Speicherung von Daten auf Ihren eigenen Servern.</p> <h4 class="wp-block-heading" id="datenverarbeitung-und-konnektivitaet">Datenverarbeitung und Konnektivität<a href="#datenverarbeitung-und-konnektivitaet" class="heading-anchor"></a></h4> <p>Ein weiterer Bereich, den wir untersucht haben, ist die Datenverarbeitung und Konnektivität. Hier finden Sie heraus, welche Plattformen nicht gesampelte Daten anbieten und ob Sie von Rohdatenzugriff und einer Reporting-API profitieren können, um mehr Flexibilität bei der Arbeit mit Daten zu erhalten. </p> <p>Sie erfahren darüber, ob die Funktionen einzelner Plattformen sich mit Konnektoren zu gängiger BI- und Datenvisualisierungssoftware erweitern oder mit einer CDP oder einem Tag-Manager integrieren lassen.</p> <h4 class="wp-block-heading" id="datenschutz-und-sicherheit">Datenschutz und -sicherheit<a href="#datenschutz-und-sicherheit" class="heading-anchor"></a></h4> <p>Einige Analytics-Anbieter bieten Maßnahmen zu Datenschutz und -sicherheit an, die nicht zum Branchenstandard gehören. Wenn Sie strenge Datenschutzvorschriften einhalten müssen, wählen Sie eine Plattform, die hundertprozentige Datenkontrolle, fortschrittliche Datenanonymisierung, einen integrierten Tag Manager und die DSGVO- oder HIPAA-Compliance unterstützt. </p> <p>Prüfen Sie, welche Plattformen Datenbackups und -redundanz, IP-Anonymisierung sowie Sicherheitszertifikate wie ISO 27001 oder SOC 2 anbieten. Wenn Ihr Unternehmen sensible Daten verarbeitet, wie im Gesundheitswesen, Finanzwesen oder in einer behördlichen Institution, sollten Sie sicherstellen, dass die von Ihnen gewählte Analytics-Plattform sich dafür eignet.</p> <h4 class="wp-block-heading" id="reporting">Reporting<a href="#reporting" class="heading-anchor"></a></h4> <p>Die Berichterstattung ist die wichtigste Funktion, die eine Analytics-Plattform nützlich macht. Informieren Sie sich über die verfügbaren Berichtstypen und Anpassungsoptionen für Berichte und Dashboards. </p> <p>Finden Sie heraus, wie Sie das Nutzerverhalten besser verstehen können – einige Plattformen zeigen etwa Trichter, Nutzerströme und Customer Journeys. Erfahren Sie, welche Daten Sie tracken können, wie Sie diese visualisieren und welche Optionen Sie haben, um Berichte zu teilen. </p> <p>Wir haben auch Informationen über zusätzliche Berichtsmerkmale aufgenommen, wie detaillierte Sitzungsprotokolle, benutzerdefinierte Gruppierungen nach Kanal oder automatische Einblicke.</p> <h4 class="wp-block-heading" id="support-und-kundenbetreuung">Support und Kundenbetreuung<a href="#support-und-kundenbetreuung" class="heading-anchor"></a></h4> <p>Wenn das Set-up Ihrer Analytics komplex ist, benötigen Sie möglicherweise einen umfassenden Kundensupport. Einige Anbieter beschränken ihr Angebot auf ein Selbstbedienungsportal, E-Mail-Support oder ein Community-Forum. </p> <p>Wenn Sie mehr erwarten, entscheiden Sie sich für einen Anbieter, der eine individuelle Implementierung und Onboarding oder dedizierte Kundenbetreuer anbietet.</p> <div class="wp-block-group blogpost-lead-magnet-box has-grey-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-29 wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--16);padding-right:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--16)"> <div class="wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:25%"> <div class="wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-27 wp-block-group-is-layout-flex"> <figure class="wp-block-image size-full"><a href="https://campaign.piwik.pro/web-analytics-anbieter-vergleich/"><img decoding="async" src="https://piwikpro.de/wp-content/uploads/sites/2/2023/11/Comparison-of-10-web-and-app-analytics-platforms-DE-website-cover.png" alt="" class="wp-image-38293" /></a></figure> </div> </div> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-6 wp-block-column-is-layout-flow" style="flex-basis:75%"> <div class="wp-block-group is-style-default has-small-font-size is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-28 wp-block-group-is-layout-flex"> <p class="has-white-color has-label-red-background-color has-text-color has-background has-small-font-size" style="padding-top:6px;padding-right:6px;padding-bottom:6px;padding-left:6px;letter-spacing:0.2px;line-height:1;text-transform:uppercase"><strong>Vergleich</strong></p> </div> <p class="h3">Vergleich von 10 Analytics-Plattformen für Web & App</p> <p>Lernen Sie die Unterschiede zwischen den zehn beliebten Analytics-Plattformen kennen: Piwik PRO Enterprise, Google Analytics 4, Matomo Cloud, Adobe Analytics, AT Internet, Countly Enterprise, Mixpanel Enterprise, Amplitude Enterprise, Snowplow Enterprise und Heap Premier.</p> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"> <div class="wp-block-button"><a class="wp-block-button__link wp-element-button" href="https://campaign.piwik.pro/web-analytics-anbieter-vergleich/"><strong>Vergleich downloaden</strong></a></div> </div> </div> </div> </div> <h2 class="wp-block-heading" id="anbieter-enthalten-in-unserem-webanalyse-tools-vergleich">Anbieter enthalten in unserem Webanalyse-Tools-Vergleich<a href="#anbieter-enthalten-in-unserem-webanalyse-tools-vergleich" class="heading-anchor"></a></h2> <p>Unser Webanalyse-Tools-Vergleich umfasst die folgenden Anbieter:</p> <h3 class="wp-block-heading" id="mixpanel">Mixpanel<a href="#mixpanel" class="heading-anchor"></a></h3> <p>Mixpanel ist ein fortschrittliches Tool zur Produktanalyse. Es spezialisiert sich auf das Tracking von In-App-Verhalten, die Segmentierung von Nutzern und das Messen von Kennzahlen wie Funktionsnutzung, Kundenbindung, Engagement, <a href="https://piwikpro.de/blog/warum-der-clv-wichtig-fuer-ihr-business-ist/">Customer Lifetime Value</a> und Abwanderung. Sein Set-up bietet eine detaillierte Kontrolle über jede Nutzeraktion, die Sie tracken. Die Funktionen umfassen detaillierte Berichte zur Produktanalyse und die Option, Ihren Daten historische Event-Informationen hinzuzufügen.<br></p> <h3 class="wp-block-heading" id="at-internet">AT Internet<a href="#at-internet" class="heading-anchor"></a></h3> <p>AT Internet bietet ein Web Analytics-Tool und Dienste für Websites, Intranet und mobile Apps. Es ist so konzipiert, dass es sich an die spezifischen Bedürfnisse jedes Projekts in allen Geschäftsmodellen und Branchen anpasst. AT Internet hilft Unternehmen dabei, ihre Zielgruppe zu messen und ihre digitale Leistung über alle Marketingkanäle hinweg zu optimieren – von der Datenerfassung bis zur Erforschung, Aktivierung und Weitergabe von Erkenntnissen.</p> <h3 class="wp-block-heading" id="amplitude">Amplitude<a href="#amplitude" class="heading-anchor"></a></h3> <p>Amplitude entwickelt eine Lösung zur <a href="https://piwikpro.de/blog/product-analytics-anbieter-vergleich/">Produktanalyse</a> und dem Event-Tracking, die in Echtzeit funktioniert und Unternehmen die Option zur Zusammenarbeit und Selbstbedienung bietet. Es handelt sich um eine einzige Plattform, die es Ihnen ermöglicht, alle Ihre Daten zu vereinen, Produkt- und Verhaltenstrends zu erkennen sowie Erkenntnisse mit automatisierten Berichten und Branchenvorlagen zu überprüfen, um schnelle Antworten zu erhalten.</p> <h3 class="wp-block-heading" id="snowplow">Snowplow<a href="#snowplow" class="heading-anchor"></a></h3> <p>Snowplow Analytics ist eine Open-Source-Plattform für Event-Analytics. Sie ermöglicht es Ihnen, Daten aus verschiedenen Plattformen für eine erweiterte Analyse zu erfassen. Mit Snowplow können Unternehmen <a href="https://piwikpro.de/blog/warum-first-party-daten-eine-der-wertvollsten-informationsquellen-fuer-einen-marketer-sind/">First-Party-Kundendaten</a> aus ihren digitalen Schnittstellen generieren und modellieren, um Customer Journeys abzubilden und Nutzerprofile zu erstellen. Die Plattform hilft Unternehmen dabei, Datenschutzgesetze wie DSGVO und CCPA einzuhalten.</p> <h3 class="wp-block-heading" id="heap">Heap<a href="#heap" class="heading-anchor"></a></h3> <p>Heap ist eine Plattform für digitale Einblicke. Sie hilft Teams dabei, <a href="https://piwikpro.de/blog/cx-optimieren-mit-customer-journey-analytics/">die digitale Kundenreise besser zu verstehen</a>, um Konversionen, Kundenbindung und -zufriedenheit zu optimieren. Mit Heap überprüfen Sie, ob Ihr Produkt marktgerecht ist, und nehmen etwaige Verbesserungen vor. Die Funktionen der Plattform nutzen Sie ohne aufwendige Programmierung. Sie bietet auch Zugriff auf vollständige historische Daten für Events, integrierte Sitzungswiedergaben und datengetriebene Erkenntnisse.</p> <h3 class="wp-block-heading" id="adobe-analytics">Adobe Analytics<a href="#adobe-analytics" class="heading-anchor"></a></h3> <p>Adobe Analytics ist ein Teil der Adobe Marketing Cloud. Es ermöglicht Ihnen, die Leistung Ihrer Websites und Marketingaktivitäten zu messen und ist für Nutzer mit dem richtigen Know-how in hohem Maße anpassbar. Adobe Analytics lässt sich mit anderen Marketingprodukten von Adobe integrieren. Es bietet erweiterte Segmentierung, Echtzeit-Automatisierung, Ad-hoc-Analyse und andere Funktionen. <a href="https://piwikpro.de/blog/piwik-pro-vs-adobe-analytics/">Adobe Analytics wird für Enterprise-Level bestimmt</a> und bietet seinen Kunden Support und Beratung.</p> <h3 class="wp-block-heading" id="google-analytics-4-ga4">Google Analytics 4 (GA4)<a href="#google-analytics-4-ga4" class="heading-anchor"></a></h3> <p>Google Analytics 4 (GA4) ist die neueste Analytics-Plattform von Google, die Universal Analytics ablöst. <a href="https://piwikpro.de/blog/universal-analytics-vs-google-analytics-4/">Die neue Plattform von Google stellt einen neuen Ansatz für die Datenmodellierung dar</a>. GA4 basiert auf nutzerbezogenem Tracking und konzentriert sich auf Nutzerinteraktionen und Events, die über verschiedene digitale Plattformen hinweg geschehen. Es führt neue Funktionen und Verbesserungen im Vergleich zu seinem Vorgänger ein. Gleichzeitig bietet sie weniger Standardeinstellungen für die Datenerfassung, was umfangreiche Anpassungen erforderlich macht.</p> <h3 class="wp-block-heading" id="countly">Countly<a href="#countly" class="heading-anchor"></a></h3> <p>Countly ist eine Plattform zur Produktanalyse, die Teams dabei unterstützt, die Aktionen und das Verhalten ihrer Nutzer auf Mobil-, Web- und Desktop-Apps zu tracken, zu analysieren und darauf zu reagieren. Sie ermöglicht es Ihnen, Ihre Produkte zu innovieren, um personalisierte und maßgeschneiderte Kundenerlebnisse zu bieten. Somit entwickeln Sie bessere Apps und Erfahrungen und behalten gleichzeitig die volle Kontrolle über den Datenfluss der Produktanalyse.</p> <h3 class="wp-block-heading" id="piwik-pro">Piwik PRO<a href="#piwik-pro" class="heading-anchor"></a></h3> <p>Piwik PRO ist eine Analytics-Software für Websites, Apps und digitale Produkte, mit der Sie die gesamte Customer Journey tracken und Zugang zu genauen Nutzerdaten erhalten, auch in Post-Login-Bereichen. Mit den gesammelten Erkenntnissen können Sie das User-Engagement analysieren, verbessern und <a href="https://piwikpro.de/blog/user-experience-mit-web-analytics-verbessern/">eine reibungslose User-Experience Ihrer Website und App sicherstellen</a>. Durch den Fokus von Piwik PRO auf den Datenschutz profitieren Sie auch von einer verbesserten Datenanonymisierung, einer vollständigen Datenkontrolle und einer Reihe von sicheren Hosting-Optionen, einschließlich EU-Servern.</p> <div class="wp-block-group blogpost-lead-magnet-box has-grey-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-32 wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--16);padding-right:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--16)"> <div class="wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:25%"> <div class="wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-30 wp-block-group-is-layout-flex"> <figure class="wp-block-image size-full"><a href="https://campaign.piwik.pro/web-analytics-anbieter-vergleich/"><img decoding="async" src="https://piwikpro.de/wp-content/uploads/sites/2/2023/11/Comparison-of-10-web-and-app-analytics-platforms-DE-website-cover.png" alt="" class="wp-image-38293" /></a></figure> </div> </div> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-8 wp-block-column-is-layout-flow" style="flex-basis:75%"> <div class="wp-block-group is-style-default has-small-font-size is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-31 wp-block-group-is-layout-flex"> <p class="has-white-color has-label-red-background-color has-text-color has-background has-small-font-size" style="padding-top:6px;padding-right:6px;padding-bottom:6px;padding-left:6px;letter-spacing:0.2px;line-height:1;text-transform:uppercase"><strong>Vergleich</strong></p> </div> <p class="h3">Vergleich von 10 Analytics-Plattformen für Web & App</p> <p>Lernen Sie die Unterschiede zwischen den zehn beliebten Analytics-Plattformen kennen: Piwik PRO Enterprise, Google Analytics 4, Matomo Cloud, Adobe Analytics, AT Internet, Countly Enterprise, Mixpanel Enterprise, Amplitude Enterprise, Snowplow Enterprise und Heap Premier.</p> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"> <div class="wp-block-button"><a class="wp-block-button__link wp-element-button" href="https://campaign.piwik.pro/web-analytics-anbieter-vergleich/"><strong>Vergleich downloaden</strong></a></div> </div> </div> </div> </div> </div></div> <div id="post_footer" class="wp-block-group post_footer is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-group has-blue-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-36 wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--16);padding-right:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--16)"> <div class="wp-block-group is-layout-flex wp-container-core-group-is-layout-35 wp-block-group-is-layout-flex"> <figure class="wp-block-image size-full is-resized is-style-rounded"><img width="687" height="687" src="/wp-content/uploads/sites/2/2024/07/author-malgorzata-poddebniak.jpeg" alt="" class="wp-image-55588" style="object-fit:cover;width:48px;height:48px" srcset="https://piwikpro.de/wp-content/uploads/sites/2/2024/07/author-malgorzata-poddebniak.jpeg 687w, https://piwikpro.de/wp-content/uploads/sites/2/2024/07/author-malgorzata-poddebniak-300x300.jpeg 300w, https://piwikpro.de/wp-content/uploads/sites/2/2024/07/author-malgorzata-poddebniak-150x150.jpeg 150w" sizes="(max-width: 687px) 100vw, 687px" /></figure> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-34 wp-block-group-is-layout-constrained"> <h3 class="wp-block-heading" id="malgorzata-poddebniak">Małgorzata Poddębniak</h3> <p class="has-small-font-size">Senior Content Marketer</p> </div> </div> <p class="has-small-font-size">Content-Marketerin und Redakteurin mit Erfahrung in technischen Themen und im Erstellen von recherchebasierten, umfassenden Artikeln über die Web-Analytics und den Datenschutz.</p> </div> <div class="wp-block-group has-blue-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-39 wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--16);padding-right:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--16)"> <div class="wp-block-group is-layout-flex wp-container-core-group-is-layout-38 wp-block-group-is-layout-flex"> <figure class="wp-block-image size-full is-resized is-style-rounded"><img width="512" height="512" src="/wp-content/uploads/sites/2/2024/07/author-pawel-socha.png" alt="" class="wp-image-55591" style="object-fit:cover;width:48px;height:48px" srcset="https://piwikpro.de/wp-content/uploads/sites/2/2024/07/author-pawel-socha.png 512w, https://piwikpro.de/wp-content/uploads/sites/2/2024/07/author-pawel-socha-300x300.png 300w, https://piwikpro.de/wp-content/uploads/sites/2/2024/07/author-pawel-socha-150x150.png 150w" sizes="(max-width: 512px) 100vw, 512px" /></figure> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-37 wp-block-group-is-layout-constrained"> <h3 class="wp-block-heading" id="pawel-socha">Paweł Socha</h3> <p class="has-small-font-size">Senior Content Marketer</p> </div> </div> <p class="has-small-font-size">Copy- und UX-Writer mit einem fundierten Hintergrund in Linguistik und Fachübersetzungen. Durch seine umfassende Erfahrung in zahlreichen Branchen (SaaS, Fintech, E-Commerce) hat er ein tiefes Verständnis dafür entwickelt, wie man komplexe Sachverhalte in einfache, verständliche Worte fasst. Sein Ziel ist es, Inhalte zu schaffen, die nicht nur informativ und leicht zugänglich sind, sondern auch den Leser fesseln und zum Handeln anregen. Paweł arbeitet unermüdlich daran, die Nutzererfahrung durch klar vermittelte Botschaften zu verbessern, die in einem intuitiven Content-Design verpackt sind. <a href="https://www.linkedin.com/in/sochap/" target="_blank" rel="noreferrer noopener">LinkedIn Profil</a></p> </div> <hr class="wp-block-separator has-alpha-channel-opacity"/> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <div class="wp-block-query is-layout-flow wp-block-query-is-layout-flow"><ul class="wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow"><li class="wp-block-post post-38205 post type-post status-publish format-standard has-post-thumbnail hentry category-news-events-pressemitteilungen"> <div class="wp-block-group is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-41 wp-block-group-is-layout-flex"> <p class="has-small-font-size" style="font-style:normal;font-weight:700;text-transform:uppercase">VORHERIGER ARTIKEL</p> <h4 class="wp-block-post-title"><a href="https://piwikpro.de/blog/piwik-pro-cookie-information-fusion/" target="_self" >Piwik PRO und Cookie Information fusionieren, um das Angebot an First-Party-Marketing-Technologien zu stärken</a></h4> <div class="wp-block-group has-small-font-size is-layout-flex wp-container-core-group-is-layout-40 wp-block-group-is-layout-flex"> <p>November 06, 2023 von <span class="pp-authors">Piotr Korzeniowski</span></p> </div> </div> </li></ul></div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <div class="wp-block-query is-layout-flow wp-block-query-is-layout-flow"><ul class="wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow"><li class="wp-block-post post-38365 post type-post status-publish format-standard has-post-thumbnail hentry category-web-analytics category-best-practices-how-tos-und-use-cases"> <div class="wp-block-group is-vertical is-content-justification-right is-layout-flex wp-container-core-group-is-layout-43 wp-block-group-is-layout-flex"> <p class="has-small-font-size" style="font-style:normal;font-weight:700;text-transform:uppercase">NÄCHSTER ARTIKEL</p> <h4 class="wp-block-post-title"><a href="https://piwikpro.de/blog/was-ist-modern-data-stack/" target="_self" >Was der Modern Data Stack ist und wie er Ihre Analytics verändern kann</a></h4> <div class="wp-block-group has-small-font-size is-layout-flex wp-container-core-group-is-layout-42 wp-block-group-is-layout-flex"> <p>November 27, 2023 von <span class="pp-authors">Paweł Socha</span></p> </div> </div> </li></ul></div> </div> </div> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%"> <div id="blog_sidesection" class="wp-block-group blog_sidesection is-layout-constrained wp-block-group-is-layout-constrained"> <form role="search" method="get" action="/" class="wp-block-search__no-button wp-block-search"><label class="wp-block-search__label screen-reader-text" for="wp-block-search__input-3">Suche</label><div class="wp-block-search__inside-wrapper "><input class="wp-block-search__input" id="wp-block-search__post-type" placeholder="Suche" value="" type="search" name="s" required=""><input type="hidden" name="post_type" value="post" /></div></form> <div class="wp-block-group has-border-color has-grey-20-border-color has-white-background-color has-background has-link-color wp-elements-f47ad3b74a749ab27b9e7cf158839872 is-layout-constrained wp-container-core-group-is-layout-45 wp-block-group-is-layout-constrained" style="border-width:1px;padding-top:var(--wp--preset--spacing--16);padding-right:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--16)"> <h4 class="wp-block-heading" id="kategorien">Kategorien</h4> <ul style="font-style:normal;font-weight:400; padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;" class="wp-block-categories-list wp-block-categories has-small-font-size"> <li class="cat-item cat-item-43"><a href="https://piwikpro.de/blog/category/advertising/">Advertising</a> (22) </li> <li class="cat-item cat-item-36"><a href="https://piwikpro.de/blog/category/analytics/">Analytics</a> (6) </li> <li class="cat-item cat-item-37"><a href="https://piwikpro.de/blog/category/web-analytics/">Analytics</a> (160) </li> <li class="cat-item cat-item-50"><a href="https://piwikpro.de/blog/category/anwendungsfaelle/">Anwendungsfälle</a> (9) </li> <li class="cat-item cat-item-47"><a href="https://piwikpro.de/blog/category/banken-und-finanzunternehmen/">Banken & Finanzunternehmen</a> (11) </li> <li class="cat-item cat-item-39"><a href="https://piwikpro.de/blog/category/best-practices-how-tos-und-use-cases/">Best Practices, How Tos & Use Cases</a> (60) </li> <li class="cat-item cat-item-48"><a href="https://piwikpro.de/blog/category/content-personalisierung/">Content Personalisierung</a> (23) </li> <li class="cat-item cat-item-38"><a href="https://piwikpro.de/blog/category/conversion-optimierung/">Conversion Optimierung</a> (32) </li> <li class="cat-item cat-item-44"><a href="https://piwikpro.de/blog/category/customer-journey/">Customer Journey</a> (42) </li> <li class="cat-item cat-item-49"><a href="https://piwikpro.de/blog/category/data-management/">Data Management</a> (32) </li> <li class="cat-item cat-item-40"><a href="https://piwikpro.de/blog/category/datenschutz/">Datenschutz</a> (63) </li> <li class="cat-item cat-item-46"><a href="https://piwikpro.de/blog/category/dsgvo/">DSGVO</a> (43) </li> <li class="cat-item cat-item-42"><a href="https://piwikpro.de/blog/category/news-events-pressemitteilungen/">News, Events und Pressemitteilungen</a> (23) </li> <li class="cat-item cat-item-41"><a href="https://piwikpro.de/blog/category/sicherheit/">Sicherheit</a> (15) </li> <li class="cat-item cat-item-45"><a href="https://piwikpro.de/blog/category/tag-manager/">Tag Manager</a> (9) </li> </ul></div> </div> </div> </div> </div> </div> <footer class="wp-block-template-part"> <div class="wp-block-group alignfull main-footer has-white-color has-black-background-color has-text-color has-background is-layout-constrained wp-container-core-group-is-layout-62 wp-block-group-is-layout-constrained" id="main-footer" style="padding-top:var(--wp--preset--spacing--64);padding-right:var(--wp--preset--spacing--8);padding-bottom:var(--wp--preset--spacing--64);padding-left:var(--wp--preset--spacing--8)"> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-columns has-small-font-size is-layout-flex wp-container-core-columns-is-layout-7 wp-block-columns-is-layout-flex" style="padding-right:0;padding-left:0"> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-13 wp-block-column-is-layout-flow" style="border-right-color:var(--wp--preset--color--secondary-dark);border-right-width:1px"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-49 wp-block-group-is-layout-constrained"> <h6 class="wp-block-heading" id="produkt">PRODUKT</h6> <nav class="is-vertical footer-navigation__column wp-block-navigation is-layout-flex wp-container-core-navigation-is-layout-2 wp-block-navigation-is-layout-flex" aria-label="Footer - Product"><ul class="wp-block-navigation__container is-vertical footer-navigation__column wp-block-navigation"><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/web-analytics/"><span class="wp-block-navigation-item__label">Analytics</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/tag-manager/"><span class="wp-block-navigation-item__label">Tag Manager</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/dsgvo-consent-manager/"><span class="wp-block-navigation-item__label">Consent Manager</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/customer-data-platform/"><span class="wp-block-navigation-item__label">Customer Data Platform</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/preise/"><span class="wp-block-navigation-item__label">Preise</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/integrationen/"><span class="wp-block-navigation-item__label">Integrationen</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/professionelle-services/"><span class="wp-block-navigation-item__label">Professionelle services</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/datenschutz-sicherheit/"><span class="wp-block-navigation-item__label">Datenschutz & Sicherheit</span></a></li></ul></nav> <figure class="wp-block-image alignleft size-full is-resized"><img decoding="async" width="650" height="626" src="/wp-content/uploads/sites/2/2024/07/de_footer.png" alt="" class="wp-image-55473" style="width:110px" srcset="https://piwikpro.de/wp-content/uploads/sites/2/2024/07/de_footer.png 650w, https://piwikpro.de/wp-content/uploads/sites/2/2024/07/de_footer-300x289.png 300w" sizes="(max-width: 650px) 100vw, 650px" /></figure> </div> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-14 wp-block-column-is-layout-flow" style="border-right-color:var(--wp--preset--color--secondary-dark);border-right-width:1px"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-50 wp-block-group-is-layout-constrained"> <h6 class="wp-block-heading" id="losungen" style="text-transform:uppercase">LÖSUNGEN</h6> <nav class="is-vertical footer-navigation__column wp-block-navigation is-layout-flex wp-container-core-navigation-is-layout-3 wp-block-navigation-is-layout-flex" aria-label="Footer - Solutions"><ul class="wp-block-navigation__container is-vertical footer-navigation__column wp-block-navigation"><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/analytics-web-mobile/"><span class="wp-block-navigation-item__label">Analytics für Web & Mobile</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/product-analytics/"><span class="wp-block-navigation-item__label">Analytics für Produktteams</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/tag-management/"><span class="wp-block-navigation-item__label">Tag Management</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/data-activation/"><span class="wp-block-navigation-item__label">Datenaktivierung</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/datenschutz-compliance/"><span class="wp-block-navigation-item__label">Datenschutz Compliance</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/ecommerce-analytics/"><span class="wp-block-navigation-item__label">Ecommerce analytics</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/server-side-tracking-tagging/"><span class="wp-block-navigation-item__label">Server-Side-Tagging & Tracking</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/analytics-ngo/"><span class="wp-block-navigation-item__label">Analytics für NGO</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://piwik.pro/hipaa/"><span class="wp-block-navigation-item__label">[EN] HIPAA-compliant analytics</span></a></li></ul></nav></div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-51 wp-block-group-is-layout-constrained"> <h6 class="wp-block-heading" id="wechseln-sie-von" style="text-transform:uppercase">WECHSELN SIE VON</h6> <nav class="is-vertical footer-navigation__column wp-block-navigation is-layout-flex wp-container-core-navigation-is-layout-4 wp-block-navigation-is-layout-flex" aria-label="Footer - Switch from"><ul class="wp-block-navigation__container is-vertical footer-navigation__column wp-block-navigation"><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/wechsel-google-analytics-piwik-pro/"><span class="wp-block-navigation-item__label">Google Analytics</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/wechsel-von-matomo/"><span class="wp-block-navigation-item__label">Matomo</span></a></li></ul></nav></div> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-15 wp-block-column-is-layout-flow" style="border-right-color:var(--wp--preset--color--secondary-dark);border-right-width:1px"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-52 wp-block-group-is-layout-constrained"> <h6 class="wp-block-heading" id="ressourcen" style="text-transform:uppercase">RESSOURCEN</h6> <nav class="is-vertical footer-navigation__column wp-block-navigation is-layout-flex wp-container-core-navigation-is-layout-5 wp-block-navigation-is-layout-flex" aria-label="Footer - Resources"><ul class="wp-block-navigation__container is-vertical footer-navigation__column wp-block-navigation"><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/blog/"><span class="wp-block-navigation-item__label">Blog</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/ressourcen/"><span class="wp-block-navigation-item__label">Knowledge Base</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/glossar/"><span class="wp-block-navigation-item__label">Glossar</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://help.piwik.pro/"><span class="wp-block-navigation-item__label">[EN] Help Center</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://developers.piwik.pro/"><span class="wp-block-navigation-item__label">[EN] Developers & API</span></a></li></ul></nav></div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-53 wp-block-group-is-layout-constrained"> <h6 class="wp-block-heading" id="werkzeuge" style="text-transform:uppercase">WERKZEUGE</h6> <nav class="is-vertical footer-navigation__column wp-block-navigation is-layout-flex wp-container-core-navigation-is-layout-6 wp-block-navigation-is-layout-flex" aria-label="Footer - Tools"><ul class="wp-block-navigation__container is-vertical footer-navigation__column wp-block-navigation"><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://piwik.pro/cookie-scanner/"><span class="wp-block-navigation-item__label">Cookie Scanner</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/kampagnen-tracking-url-builder-tool/"><span class="wp-block-navigation-item__label">URL Builder</span></a></li></ul></nav></div> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-16 wp-block-column-is-layout-flow"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-54 wp-block-group-is-layout-constrained"> <h6 class="wp-block-heading" id="unternehmen" style="text-transform:uppercase">UNTERNEHMEN</h6> <nav class="is-vertical footer-navigation__column wp-block-navigation is-layout-flex wp-container-core-navigation-is-layout-7 wp-block-navigation-is-layout-flex" aria-label="Footer - Company"><ul class="wp-block-navigation__container is-vertical footer-navigation__column wp-block-navigation"><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/ueber-uns/"><span class="wp-block-navigation-item__label">Über uns</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/kunden/"><span class="wp-block-navigation-item__label">Kunden</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/partner/"><span class="wp-block-navigation-item__label">Partner</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/medien/"><span class="wp-block-navigation-item__label">Medien</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/kontakt/"><span class="wp-block-navigation-item__label">Kontakt</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://piwik.pro/careers/"><span class="wp-block-navigation-item__label">[EN] Careers</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://community.piwik.pro/"><span class="wp-block-navigation-item__label">[EN] Community forum</span></a></li></ul></nav></div> </div> </div> <div class="wp-block-columns has-small-font-size is-layout-flex wp-container-core-columns-is-layout-8 wp-block-columns-is-layout-flex" style="padding-right:0;padding-left:0"> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-17 wp-block-column-is-layout-flow" style="border-right-color:var(--wp--preset--color--secondary-dark);border-right-width:1px"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-55 wp-block-group-is-layout-constrained"><nav class="has-text-color has-grey-70-color is-vertical footer-navigation__column wp-block-navigation is-layout-flex wp-container-core-navigation-is-layout-8 wp-block-navigation-is-layout-flex" aria-label="Footer Secondary - Column 1"><ul class="wp-block-navigation__container has-text-color has-grey-70-color is-vertical footer-navigation__column wp-block-navigation"><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/piwik-pro-vs-google-analytics-4/"><span class="wp-block-navigation-item__label">Piwik PRO vs. GA Universal & GA4</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/piwik-pro-vs-google-analytics-360/"><span class="wp-block-navigation-item__label">Piwik PRO vs. GA3 360 & GA4 360</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/piwik-pro-vs-matomo/"><span class="wp-block-navigation-item__label">Piwik PRO vs. Matomo (Piwik)</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://piwik.pro/blog/piwik-pro-vs-adobe-analytics/"><span class="wp-block-navigation-item__label">[EN] Piwik PRO vs. Adobe Analytics</span></a></li></ul></nav></div> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-18 wp-block-column-is-layout-flow" style="border-right-color:var(--wp--preset--color--secondary-dark);border-right-width:1px"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-56 wp-block-group-is-layout-constrained"><nav class="has-text-color has-grey-70-color is-vertical footer-navigation__column wp-block-navigation is-layout-flex wp-container-core-navigation-is-layout-9 wp-block-navigation-is-layout-flex" aria-label="Footer Secondary - Column 2"><ul class="wp-block-navigation__container has-text-color has-grey-70-color is-vertical footer-navigation__column wp-block-navigation"><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/piwik-pro-vs-google-analytics-vs-ga360/"><span class="wp-block-navigation-item__label">Piwik PRO vs. GA3 & GA4 (tabelle)</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/piwik-pro-vs-matomo-cheat-sheet/"><span class="wp-block-navigation-item__label">Piwik PRO vs. Matomo (tabelle)</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://piwik.pro/piwik-pro-vs-at-internet/"><span class="wp-block-navigation-item__label">[EN] Piwik PRO vs. AT Internet (table)</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://piwik.pro/piwik-pro-tag-manager-vs-google-tag-manager-table/"><span class="wp-block-navigation-item__label">[EN] PP Tag Manager vs. GTM (table)</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://piwik.pro/piwik-pro-vs-adobe-analytics/"><span class="wp-block-navigation-item__label">[EN] Piwik PRO vs. Adobe Analytics (table)</span></a></li></ul></nav></div> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-19 wp-block-column-is-layout-flow" style="border-right-color:var(--wp--preset--color--secondary-dark);border-right-width:1px"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-57 wp-block-group-is-layout-constrained"><nav class="has-text-color has-grey-70-color is-vertical footer-navigation__column wp-block-navigation is-layout-flex wp-container-core-navigation-is-layout-10 wp-block-navigation-is-layout-flex" aria-label="Footer Secondary - Column 3"><ul class="wp-block-navigation__container has-text-color has-grey-70-color is-vertical footer-navigation__column wp-block-navigation"><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/blog/web-analytics-anbieter-vergleich/"><span class="wp-block-navigation-item__label">Web Analytics Vergleich</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/blog/tag-manager-im-vergleich/"><span class="wp-block-navigation-item__label">Tag Manager Vergleich</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/blog/unternehmensfahige-customer-data-plattformen-im-vergleich/"><span class="wp-block-navigation-item__label">CDP Vergleich</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/blog/consent-manager-im-vergleich/"><span class="wp-block-navigation-item__label">Consent Manager Vergleich</span></a></li></ul></nav></div> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-20 wp-block-column-is-layout-flow"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-58 wp-block-group-is-layout-constrained"><nav class="has-text-color has-grey-70-color is-vertical footer-navigation__column wp-block-navigation is-layout-flex wp-container-core-navigation-is-layout-11 wp-block-navigation-is-layout-flex" aria-label="Footer Secondary - Column 4"><ul class="wp-block-navigation__container has-text-color has-grey-70-color is-vertical footer-navigation__column wp-block-navigation"><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/core-vs-enterprise/"><span class="wp-block-navigation-item__label">Core vs. Enterprise</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/tracking-methoden/"><span class="wp-block-navigation-item__label">6 Wege wie Sie Daten online sammeln</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/neue-datenschutzgesetze-weltweit/"><span class="wp-block-navigation-item__label">11 neue Datenschutzgesetze weltweit</span></a></li></ul></nav></div> </div> </div> </div> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-60 wp-block-group-is-layout-constrained"> <p class="has-text-align-left"><strong>© 2025 Piwik PRO</strong></p> <p class="has-grey-70-color has-text-color has-small-font-size">Take control of your data</p> </div> <div class="wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-61 wp-block-group-is-layout-flex"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image is-resized"><a href="https://www.facebook.com/PiwikPro/" target="_blank" rel="noopener"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/dark-gray/s_facebook.svg" alt="" style="object-fit:cover;width:18px;height:18px"/></a></figure> </div> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image is-resized"><a href="https://x.com/piwikpro/" target="_blank" rel="noopener"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/dark-gray/s_x_circle.svg" alt="" style="object-fit:cover;width:18px;height:18px"/></a></figure> </div> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image is-resized"><a href="https://www.linkedin.com/company/piwik-pro/" target="_blank" rel="noopener"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/dark-gray/s_linkedin.svg" alt="" style="object-fit:cover;width:18px;height:18px"/></a></figure> </div> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image is-resized"><a href="https://github.com/PiwikPRO/" target="_blank" rel="noopener"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/dark-gray/s_github.svg" alt="" style="object-fit:cover;width:18px;height:18px"/></a></figure> </div> </div> </div> <div class="wp-block-column has-small-font-size is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%"><nav class="has-text-color has-primary-color items-justified-right footer-navigation__subfooter wp-block-navigation is-horizontal is-content-justification-right is-layout-flex wp-container-core-navigation-is-layout-12 wp-block-navigation-is-layout-flex" aria-label="Footer - Subfooter"><ul class="wp-block-navigation__container has-text-color has-primary-color items-justified-right footer-navigation__subfooter wp-block-navigation"><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/impressum/"><span class="wp-block-navigation-item__label"><strong>Impressum</strong></span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/datenschutz/"><span class="wp-block-navigation-item__label"><strong>Datenschutzerklärung</strong></span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/cloud-sla/"><span class="wp-block-navigation-item__label"><strong>Service Level Agreement</strong></span></a></li></ul></nav></div> </div> </div> </footer></div> <script> var _paq = _paq || []; _paq.push( ["setTrackingSource","wordpress","1.3.8"] ); </script> <script src="https://piwikpro.de/wp-content/plugins/pp-block-tooltip/build/front-script.js" id="pp-tooltip-script-js"></script> <script id="wp-block-template-skip-link-js-after"> ( function() { var skipLinkTarget = document.querySelector( 'main' ), sibling, skipLinkTargetID, skipLink; // Early exit if a skip-link target can't be located. if ( ! skipLinkTarget ) { return; } /* * Get the site wrapper. * The skip-link will be injected in the beginning of it. */ sibling = document.querySelector( '.wp-site-blocks' ); // Early exit if the root element was not found. if ( ! sibling ) { return; } // Get the skip-link target's ID, and generate one if it doesn't exist. skipLinkTargetID = skipLinkTarget.id; if ( ! skipLinkTargetID ) { skipLinkTargetID = 'wp--skip-link--target'; skipLinkTarget.id = skipLinkTargetID; } // Create the skip link. skipLink = document.createElement( 'a' ); skipLink.classList.add( 'skip-link', 'screen-reader-text' ); skipLink.href = '#' + skipLinkTargetID; skipLink.innerHTML = 'Direkt zum Inhalt wechseln'; // Inject the skip link. sibling.parentElement.insertBefore( skipLink, sibling ); }() ); </script> <script src="https://piwikpro.de/wp-content/themes/main/assets/dist/js/script.js?ver=1739801401" id="theme-script-js"></script> </body> </html>