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Swatch Break Free: Libertà e Creatività con Keith Haring
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Questa linea trae ispirazione dall’iconico Swatch World Breakdance Championship del 1984, evento epocale ospitato a New York che unì per la prima volta arte, sport e musica in una festa collettiva. Swatch, fedele al suo spirito innovatore, riesce ancora una volta a mixare elementi del passato e del presente, offrendo modelli che incarnano appieno il concetto di “espressione libera”. Attraverso un design dirompente e l’uso di materiali innovativi come la bioceramica, Swatch presenta una serie di orologi che combinano qualità Swiss-made e messaggi potenti: la libertà di essere sé stessi.Il legame con la street culture non è nuovo per Swatch, che dal 1983 si distingue per una visione che unisce stile e provocazione. Questo marchio svizzero non ha mai smesso di ispirare con modelli che abbracciano la spontaneità, lo spirito positivo e l’arte urbana. In particolare, con la collezione Break Free, Swatch propone tre modelli esclusivi che rendono omaggio a Keith Haring, artista simbolo della New York anni ’80 e protagonista della scena artistica underground. Haring, con il suo stile distintivo, ha saputo tradurre la cultura metropolitana in segni semplici e diretti, portando i suoi graffiti dai muri della città fino alle gallerie internazionali.+Tra i modelli proposti, Breaks Off e Break Loose sono un tributo al poster originale che Haring creò per il campionato di breakdance del 1984. Breaks Off si distingue per la sua grafica colorata e dinamica, mentre Break Loose riprende l’arte di Haring in un suggestivo bianco e nero, enfatizzando l’impatto visivo dell’artista senza compromessi. Ogni modello è pensato per evocare quel momento magico in cui la street culture divenne arte. Al centro di entrambi gli orologi troviamo una rappresentazione iconica: un breakdancer nel pieno di un movimento energico, simbolo della cultura della libertà e dell’espressione autentica.Il modello Break Time, invece, ripropone un design creato appositamente per il vincitore dell’evento originale, un pezzo di storia che richiama il legame tra Swatch e i primi campioni della breakdance. L’orologio unisce un’estetica vintage alla tecnologia e ai materiali moderni, come la bioceramica. Questo modello, pensato per i veri collezionisti, si fa portavoce di un’epoca in cui Swatch inaugurava una nuova visione, in cui il tempo stesso diventava un simbolo di libertà e creatività.Il modello più sorprendente della collezione è From the Archive, un omaggio a uno schizzo originale di Haring rimasto negli archivi Swatch dal 1986. Con una cassa trasparente che lascia intravedere l’arte del maestro, From the Archive è una dichiarazione di stile: una fusione tra passato e presente che rende omaggio all’arte come veicolo di libertà. Questo modello include anche la tecnologia SwatchPAY!, che consente di effettuare pagamenti contactless grazie a una scheda NFC integrata. La tecnologia moderna si unisce così all’arte di Haring, portando un’icona del passato nelle mani di una nuova generazione.«Questo è il tipo di arte che mi interessa di più e mi ha sempre interessato: l’invenzione e una sorta di incarnazione, non tanto l’attribuire, quanto l’incarnare uno spirito essenzialmente umano in un oggetto. Che sia su una tela, su un oggetto, su un pezzo di legno intagliato o qualunque cosa sia, è questa trasformazione di materiali grezzi da parte di uno spirito umano o di un pensiero umano.»Swatch Break Free non è solo una collezione di orologi; è un invito a esprimere la propria unicità, a rompere gli schemi e a celebrare la creatività in ogni forma. Il CEO di Swatch, Alain Villard, ha dichiarato che la collezione “cattura perfettamente lo spirito audace” del marchio e incarna il messaggio universale che ispira Swatch da oltre 40 anni. La collezione è disponibile nei negozi e online dal 3 ottobre 2024, un’occasione imperdibile per chi vuole portare al polso non solo un orologio, ma un pezzo di storia e una dichiarazione di stile.Con Break Free, Swatch conferma il suo ruolo di pioniere e si proietta verso il futuro con modelli che rappresentano molto più di un accessorio: sono una manifestazione di libertà e arte.","wordCount":675,"articleSection":"Stile","image":[{"@type":"ImageObject","height":1200,"thumbnail":"https://hips.hearstapps.com/hmg-prod/images/swatch-break-free-019-672c93f1edd86.jpg?crop=0.617xw:0.923xh;0.0337xw,0.0120xh&resize=100:*","url":"https://hips.hearstapps.com/hmg-prod/images/swatch-break-free-019-672c93f1edd86.jpg?crop=0.617xw:0.923xh;0.0337xw,0.0120xh&resize=1200:*","width":1200},{"@type":"ImageObject","height":900,"thumbnail":"https://hips.hearstapps.com/hmg-prod/images/swatch-break-free-019-672c93f1edd86.jpg?crop=0.617xw:0.923xh;0.0337xw,0.0120xh&resize=100:*","url":"https://hips.hearstapps.com/hmg-prod/images/swatch-break-free-019-672c93f1edd86.jpg?crop=0.8892750744786495xw:1xh;center,top&resize=1200:*","width":1200},{"@type":"ImageObject","height":675,"thumbnail":"https://hips.hearstapps.com/hmg-prod/images/swatch-break-free-019-672c93f1edd86.jpg?crop=0.617xw:0.923xh;0.0337xw,0.0120xh&resize=100:*","url":"https://hips.hearstapps.com/hmg-prod/images/swatch-break-free-019-672c93f1edd86.jpg?crop=1xw:0.8433835845896147xh;center,top&resize=1200:*","width":1200}],"mainEntityOfPage":{"@id":"https://www.esquire.com/it/stile/accessori-uomo/a62832663/swatch-breakfree-2024/","@type":"WebPage"},"publisher":{"@type":"NewsMediaOrganization","name":"Esquire","sameAs":["https://twitter.com/esquireitalia","https://facebook.com/EsquireItalia","http://instagram.com/esquireitalia","https://it.pinterest.com/esquireitalia/"],"logo":{"@type":"ImageObject","url":"https://www.esquire.com/it/_assets/design-tokens/esquire/static/images/logos/logo-jsonld.f471601.png","width":312,"height":60},"parentOrganization":{"@type":"NewsMediaOrganization","name":"Hearst Corporation"}},"keywords":["content-type: News","locale: IT","displayType: standard article","hasProduct: true"],"url":"https://www.esquire.com/it/stile/accessori-uomo/a62832663/swatch-breakfree-2024/","isBasedOn":"https://www.esquire.com/it/stile/accessori-uomo/a62832663/swatch-breakfree-2024/","video":{"@type":"VideoObject","contentUrl":"https://streaming.hearstdigitalstudios.com/1431b7c4-ed80-4b52-9e2a-03286e37b53d/video_rover_16x9_1080p_hd_1730933519_25483.mp4","description":"Gli orologi della collezione sono presentati come modelli BIOCERAMIC WHAT IF?. La cassa e il quadrante di forme quadrate sono la cornice perfetta per un design contemporaneo e materiali moderni. Oltre che impermeabili, leggeri, setosi al tatto e comodi da indossare, questi orologi Swiss-made sono anche vivaci e accattivanti. Come per tutti gli orologi BIOCERAMIC WHAT IF?, il copribatteria sul fondello presenta un elemento di design nascosto; si tratta del famoso logo Swatch disegnato a mano da Keith Haring, presente nel manifesto originale dell’evento.","duration":"PT15S","embedUrl":"https://glimmer.hearstapps.com/amp.html?embedId=b64100fb-bab7-449f-9549-f11c23cf5376","name":"Break Free! 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0;}.css-n9i6v4{display:inline-block;gap:0px;-webkit-text-decoration:none;text-decoration:none;width:-webkit-fit-content;width:-moz-fit-content;width:fit-content;border:0.0625rem solid black;padding:0.625rem;text-align:center;line-height:1.4;text-transform:uppercase;font-family:Lausanne,Lausanne-upcase-roboto,Lausanne-upcase-local,Arial,sans-serif;letter-spacing:0.045rem;-webkit-text-stroke:0.01rem;-webkit-transition:background 0.3s ease-in-out;transition:background 0.3s ease-in-out;}@media(max-width: 48rem){.css-n9i6v4{font-size:0.70028rem;line-height:2rem;}}@media(min-width: 48rem){.css-n9i6v4{font-size:0.75rem;line-height:2rem;}}.css-n9i6v4:hover{background-color:#D4D4D4;color:#000;}.css-c12m7n{display:inline-block;gap:0px;-webkit-text-decoration:none;text-decoration:none;width:-webkit-fit-content;width:-moz-fit-content;width:fit-content;border:0.0625rem solid 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class="css-1cd8suq ex7z30p0"></div><div class="oop-ad css-0 e7hrg971"><div id="gpt-ad-oop-1" class="ad-container css-0 e7hrg970"></div></div><main id="main-content" class="css-rk6tbh ewq0ot90"><section data-lazy-id="P0-3"><div data-theme-key="skip-to-section-link-nav-container" class="no-print css-1h2y45c e1go836y1"><nav data-theme-key="skip-to-section-link-anchor" class="css-oix4nd e1go836y0"></nav></div></section><div id="gpt-leaderboard-ad" class="css-1cjybzt ewg5wdb1"></div><header class="css-b0nc2u e1f1sunr9"><section data-lazy-id="P0-4"><div class="css-1lr08az ejvijei0"><div class="css-epvra4 e1f1sunr2"><nav aria-label="breadcrumbs" data-lazy-parent="P0-4" class="css-0 e3morl63"><ol itemscope itemtype="https://schema.org/BreadcrumbList" class="css-1k1l7hs e3morl62"><li itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem" class="css-zxq36b e3morl61"><a data-theme-key="base-link" itemprop="item" href="/it/stile/" data-vars-ga-ux-element="Breadcrumbs" data-vars-ga-call-to-action="Stile" data-vars-ga-outbound-link="https://www.esquire.com/it/stile/" class="e3morl60 css-93j5lg e1c1bym14"><span itemprop="name">Stile</span></a><meta itemprop="position" content="1"/></li><li itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem" class="css-zxq36b e3morl61"><a data-theme-key="base-link" itemprop="item" href="/it/stile/accessori-uomo/" data-vars-ga-ux-element="Breadcrumbs" data-vars-ga-call-to-action="Accessori" data-vars-ga-outbound-link="https://www.esquire.com/it/stile/accessori-uomo/" class="e3morl60 css-93j5lg e1c1bym14"><span itemprop="name">Accessori</span></a><meta itemprop="position" content="2"/></li><li itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem" class="css-huh8md e3morl61"><a data-theme-key="base-link" itemprop="item" href="/it/stile/accessori-uomo/a62832663/swatch-breakfree-2024/" data-vars-ga-ux-element="Breadcrumbs" data-vars-ga-call-to-action="Swatch ha ancora una volta tutte le "mosse giuste"" data-vars-ga-outbound-link="https://www.esquire.com/it/stile/accessori-uomo/a62832663/swatch-breakfree-2024/" class="e3morl60 css-93j5lg e1c1bym14"><span itemprop="name">Swatch ha ancora una volta tutte le "mosse giuste"</span></a><meta itemprop="position" content="3"/></li></ol></nav><h1 class="css-12gzw4j e1f1sunr8"><span aria-hidden="true" data-theme-key="title-design-element-before" class="css-0 eagam8p0"></span>Swatch ha ancora una volta tutte le "mosse giuste"<span aria-hidden="true" data-theme-key="title-design-element-after" class="css-0 eagam8p1"></span></h1><div class="css-iuammy e1f1sunr6"><p>La collezione Break Free riscopre la cultura street<del></del>: orologi iconici ispirati a Keith Haring e alla libertà di espressione</p></div><div class="css-buz497 e1f1sunr5"><address class="css-12blbcx e1v8cotw2"><span data-theme-key="by-line-name" class="css-o8f6o3 e1v8cotw1">Di <a data-theme-key="popover-trigger" title="Paolo Gobbi" alt href="/it/author/285140/paolo-gobbi/" aria-expanded="false" aria-haspopup="dialog" class="er6ohko0 e1puv02z1 css-1q3cduk e1c1bym14">Paolo Gobbi</a></span><time class="css-180qcdc e1f1sunr4">Pubblicato: 07/11/2024</time></address></div><div class="no-print css-wkpw2c e1f1sunr11"><div data-journey-blur="true" class="content-header-actions css-18jz25a e1f1sunr10"></div></div></div></div></section></header><div data-journey-hide="true" class="css-k008qs et2g3wt0"><div class="standard-container content-container article-container css-1q1kaac et2g3wt3"><div class="content-lead css-1f8o566 et2g3wt5"><div class="__resp-container css-1ui7hop e6inl0f0"><div data-embed="embed-video" class="video-player css-1no5g43 egf3ma90"><div data-position="3" data-dock="true" data-disable-ads="false" data-sticky="true" data-muted="true" data-journey-blur="true" class="css-1d3dqod e7hrar04"><button data-theme-key="video-play-icon-button" aria-label="Play Video" class="css-19szzr8 e7hrar00"><img data-dynamic-svg="true" src="/_assets/design-tokens/fre/static/icons/play.db7c035.svg?primary=%2523ffffff" loading="lazy" data-testid="dynamic-svg-base" height="24" width="24" alt="Play Icon" role="img" title="Play" class="css-ovd4yx e7hrar01"/></button><img alt="preview for Break Free! Swatch ha tutte le mosse giuste" title="Video player poster image" fetchpriority="high" width="2000" height="1000" decoding="async" data-nimg="1" style="color:transparent;width:100%;height:auto;" sizes="100vw" srcset="https://hips.hearstapps.com/hmg-prod/images/swatch-break-free-019-672c93f1edd86.jpg?crop=1xw:0.8433835845896147xh;center,top&resize=640:* 640w, https://hips.hearstapps.com/hmg-prod/images/swatch-break-free-019-672c93f1edd86.jpg?crop=1xw:0.8433835845896147xh;center,top&resize=980:* 980w, https://hips.hearstapps.com/hmg-prod/images/swatch-break-free-019-672c93f1edd86.jpg?crop=1xw:0.8433835845896147xh;center,top&resize=1200:* 1120w" src="https://hips.hearstapps.com/hmg-prod/images/swatch-break-free-019-672c93f1edd86.jpg?crop=1xw:0.8433835845896147xh;center,top&resize=1200:*" class="e7hrar03 css-g939jb e193vzwj0"/></div></div></div></div><div data-journey-body="standard-article" class="article-body-content article-body standard-body-content css-4oaay7 et2g3wt6"><p data-journey-content="true" data-node-id="0" class="body-dropcap css-sbc1it emevuu60">Swatch ritorna a celebrare la libertà e la creatività con la nuova collezione di orologi Break Free, un tributo vibrante alla cultura <a href="https://www.esquire.com/it/cultura/libri/a44417454/dilaga-ovunque-libro-recensione/" target="_blank" data-vars-ga-outbound-link="https://www.esquire.com/it/cultura/libri/a44417454/dilaga-ovunque-libro-recensione/" data-vars-ga-ux-element="Hyperlink" data-vars-ga-call-to-action="street" class="body-link css-1kzkd1m emevuu60">street</a> degli <a href="https://www.esquire.com/it/stile/moda-uomo/g22671677/look-anni-80-uomo-foto/" target="_blank" data-vars-ga-outbound-link="https://www.esquire.com/it/stile/moda-uomo/g22671677/look-anni-80-uomo-foto/" data-vars-ga-ux-element="Hyperlink" data-vars-ga-call-to-action="anni ’80" class="body-link css-1kzkd1m emevuu60">anni ’80</a>. Questa linea trae ispirazione dall’iconico <strong>Swatch World <a href="https://www.esquire.com/it/lifestyle/a33333614/joan-thiele-good-energy-break/" target="_blank" data-vars-ga-outbound-link="https://www.esquire.com/it/lifestyle/a33333614/joan-thiele-good-energy-break/" data-vars-ga-ux-element="Hyperlink" data-vars-ga-call-to-action="Breakdance" class="body-link css-1kzkd1m emevuu60">Breakdance</a> Championship del 1984, evento epocale ospitato a New York che unì per la prima volta arte, sport e musica in una festa collettiva</strong>. Swatch, fedele al suo spirito innovatore, riesce ancora una volta a mixare elementi del passato e del presente, offrendo modelli che incarnano appieno il concetto di “espressione libera”. Attraverso un design dirompente e l’uso di materiali innovativi come la bioceramica, <a href="https://www.esquire.com/it/stile/accessori-uomo/a46509616/swatch-celebra-la-potenza-della-natura/" target="_blank" data-vars-ga-outbound-link="https://www.esquire.com/it/stile/accessori-uomo/a46509616/swatch-celebra-la-potenza-della-natura/" data-vars-ga-ux-element="Hyperlink" data-vars-ga-call-to-action="Swatch" class="body-link css-1kzkd1m emevuu60">Swatch</a> presenta una serie di orologi che combinano qualità Swiss-made e messaggi potenti: la libertà di essere sé stessi.</p><section data-embed="body-image" data-lazy-id="P0-5" data-node-id="1" class="embed"><div size="medium" data-embed="body-image" class="align-center size-medium embed css-6i9ia4 e1fodxfw4"><div class="css-uwraif e1fodxfw3"><div class="css-p7qblm e1mlxuuw0"><img alt="break free swatch" title=" Break Free Swatch" loading="lazy" width="8056" height="5373" decoding="async" data-nimg="1" style="color:transparent;width:100%;height:auto;" sizes="100vw" srcset="https://hips.hearstapps.com/hmg-prod/images/swatch-break-free-016-672c8d7f069da.jpg?resize=640:* 640w, https://hips.hearstapps.com/hmg-prod/images/swatch-break-free-016-672c8d7f069da.jpg?resize=768:* 980w, https://hips.hearstapps.com/hmg-prod/images/swatch-break-free-016-672c8d7f069da.jpg?resize=980:* 1120w" src="https://hips.hearstapps.com/hmg-prod/images/swatch-break-free-016-672c8d7f069da.jpg?resize=980:*" class="css-0 e193vzwj0"/><a target="_blank" rel="noopener" data-theme-key="base-link" href="//pinterest.com/pin/create/button/?url=https://www.esquire.com/it/stile/accessori-uomo/a62832663/swatch-breakfree-2024/&description=&media=https://hips.hearstapps.com/hmg-prod/images/swatch-break-free-016-672c8d7f069da.jpg?resize=1600:*" class="pinterest css-on9hn5 e1c1bym14"><img data-dynamic-svg="true" src="/_assets/design-tokens/fre/static/icons/social/pinterest.e8cf655.svg?primary=%2523ffffff" loading="lazy" data-testid="dynamic-svg-base" height="auto" width="auto" alt="pinterest" class="css-4lml0h e1mlxuuw1"/></a></div><div class="css-swqnqv e1fodxfw2"><figcaption data-theme-key="photo-credit-figcaption" class="css-1am3yn9 e1g9hcy40"><span data-theme-key="photo-credit-creditor" class="css-td7rmj e1geg53v2">Swatch</span></figcaption></div></div></div></section><p data-journey-content="true" data-node-id="2" class="css-1nd4gv7 emevuu60">Il legame con la street culture non è nuovo per Swatch, che dal 1983 si distingue per una visione che unisce stile e provocazione. Questo marchio svizzero non ha mai smesso di ispirare con modelli che abbracciano la spontaneità, lo spirito positivo e l’<a href="https://www.esquire.com/it/cultura/libri/a62154839/capitali-del-futuro-foto-nick-hannes/" target="_blank" data-vars-ga-outbound-link="https://www.esquire.com/it/cultura/libri/a62154839/capitali-del-futuro-foto-nick-hannes/" data-vars-ga-ux-element="Hyperlink" data-vars-ga-call-to-action="arte urbana" class="body-link css-1kzkd1m emevuu60">arte urbana</a>. In particolare, <strong>con la collezione Break Free, Swatch propone tre modelli esclusivi che rendono omaggio a <a href="https://www.esquire.com/it/cultura/arte-design/a46285356/tela-completa-haring-ia/" target="_blank" data-vars-ga-outbound-link="https://www.esquire.com/it/cultura/arte-design/a46285356/tela-completa-haring-ia/" data-vars-ga-ux-element="Hyperlink" data-vars-ga-call-to-action="Keith Haring" class="body-link css-1kzkd1m emevuu60">Keith Haring</a></strong>, artista simbolo della New York anni ’80 e protagonista della scena artistica underground. Haring, con il suo stile distintivo, ha saputo tradurre la cultura metropolitana in segni semplici e diretti, portando i suoi graffiti dai muri della città fino alle gallerie internazionali.+</p><section data-embed="body-image" data-lazy-id="P0-6" data-node-id="3" class="embed"><div size="medium" data-embed="body-image" class="align-center size-medium embed css-6i9ia4 e1fodxfw4"><div class="css-uwraif e1fodxfw3"><div class="css-p7qblm e1mlxuuw0"><img alt="break free swatch" title=" Break Free Swatch" loading="lazy" width="7500" height="5303" decoding="async" data-nimg="1" style="color:transparent;width:100%;height:auto;" sizes="100vw" srcset="https://hips.hearstapps.com/hmg-prod/images/swatch-break-free-015-672c8db60a551.jpg?crop=0.867xw:0.817xh;0.0780xw,0.0669xh&resize=640:* 640w, https://hips.hearstapps.com/hmg-prod/images/swatch-break-free-015-672c8db60a551.jpg?crop=0.867xw:0.817xh;0.0780xw,0.0669xh&resize=768:* 980w, https://hips.hearstapps.com/hmg-prod/images/swatch-break-free-015-672c8db60a551.jpg?crop=0.867xw:0.817xh;0.0780xw,0.0669xh&resize=980:* 1120w" src="https://hips.hearstapps.com/hmg-prod/images/swatch-break-free-015-672c8db60a551.jpg?crop=0.867xw:0.817xh;0.0780xw,0.0669xh&resize=980:*" class="css-0 e193vzwj0"/><a target="_blank" rel="noopener" data-theme-key="base-link" href="//pinterest.com/pin/create/button/?url=https://www.esquire.com/it/stile/accessori-uomo/a62832663/swatch-breakfree-2024/&description=&media=https://hips.hearstapps.com/hmg-prod/images/swatch-break-free-015-672c8db60a551.jpg?resize=1600:*" class="pinterest css-on9hn5 e1c1bym14"><img data-dynamic-svg="true" src="/_assets/design-tokens/fre/static/icons/social/pinterest.e8cf655.svg?primary=%2523ffffff" loading="lazy" data-testid="dynamic-svg-base" height="auto" width="auto" alt="pinterest" class="css-4lml0h e1mlxuuw1"/></a></div><div class="css-swqnqv e1fodxfw2"><figcaption data-theme-key="photo-credit-figcaption" class="css-1am3yn9 e1g9hcy40"><span data-theme-key="photo-credit-creditor" class="css-td7rmj e1geg53v2">Swatch</span></figcaption></div></div></div></section><section data-embed="pullquote" data-lazy-id="P0-7" data-node-id="4" class="embed"><blockquote data-theme-key="pullquote" class="css-1eiql25 e1pe3zr91"><span aria-hidden="true" data-theme-key="title-design-element-before" class="css-f6drgc eagam8p0"></span><blockquote class="css-1r4wn2w e1pe3zr90">La collezione</blockquote><span aria-hidden="true" data-theme-key="title-design-element-after" class="css-0 eagam8p1"></span></blockquote></section><p data-journey-content="true" data-node-id="5" class="body-dropcap css-sbc1it emevuu60">Tra i modelli proposti, <strong>Breaks Off</strong> e <strong>Break Loose</strong> sono un tributo al poster originale che Haring creò per il campionato di breakdance del 1984. Breaks Off si distingue per la sua grafica colorata e dinamica, mentre Break Loose riprende l’arte di <a href="https://www.esquire.com/it/cultura/musica/a29335760/keith-haring-dj/" target="_blank" data-vars-ga-outbound-link="https://www.esquire.com/it/cultura/musica/a29335760/keith-haring-dj/" data-vars-ga-ux-element="Hyperlink" data-vars-ga-call-to-action="Haring" class="body-link css-1kzkd1m emevuu60">Haring</a> in un suggestivo bianco e nero, enfatizzando l’impatto visivo dell’artista senza compromessi. Ogni modello è pensato per evocare quel momento magico in cui la street culture divenne arte. Al centro di entrambi gli orologi troviamo una rappresentazione iconica: un breakdancer nel pieno di un movimento energico, simbolo della cultura della libertà e dell’espressione autentica.</p><section data-embed="watch-next" data-lazy-id="P0-8" data-node-id="6" class="embed"></section><section data-embed="body-image" data-lazy-id="P0-9" data-node-id="7" class="embed"><div size="medium" data-embed="body-image" class="align-center size-medium embed css-6i9ia4 e1fodxfw4"><div class="css-uwraif e1fodxfw3"><div class="css-p7qblm e1mlxuuw0"><img alt="swatch break time" title="Swatch Break Time" loading="lazy" width="2538" height="2784" decoding="async" data-nimg="1" style="color:transparent;width:100%;height:auto;" sizes="100vw" srcset="https://hips.hearstapps.com/hmg-prod/images/swatch-break-free-028-672c8f89eacb1.jpg?resize=640:* 640w, https://hips.hearstapps.com/hmg-prod/images/swatch-break-free-028-672c8f89eacb1.jpg?resize=768:* 980w, https://hips.hearstapps.com/hmg-prod/images/swatch-break-free-028-672c8f89eacb1.jpg?resize=980:* 1120w" src="https://hips.hearstapps.com/hmg-prod/images/swatch-break-free-028-672c8f89eacb1.jpg?resize=980:*" class="css-0 e193vzwj0"/><a target="_blank" rel="noopener" data-theme-key="base-link" href="//pinterest.com/pin/create/button/?url=https://www.esquire.com/it/stile/accessori-uomo/a62832663/swatch-breakfree-2024/&description=&media=https://hips.hearstapps.com/hmg-prod/images/swatch-break-free-028-672c8f89eacb1.jpg?resize=1600:*" class="pinterest css-on9hn5 e1c1bym14"><img data-dynamic-svg="true" src="/_assets/design-tokens/fre/static/icons/social/pinterest.e8cf655.svg?primary=%2523ffffff" loading="lazy" data-testid="dynamic-svg-base" height="auto" width="auto" alt="pinterest" class="css-4lml0h e1mlxuuw1"/></a></div><div class="css-swqnqv e1fodxfw2"><figcaption data-theme-key="photo-credit-figcaption" class="css-1am3yn9 e1g9hcy40"><span data-theme-key="photo-credit-creditor" class="css-td7rmj e1geg53v2">Swatch</span></figcaption></div></div></div></section><p data-journey-content="true" data-node-id="8" class="css-1nd4gv7 emevuu60">Il modello <strong>Break Time</strong>, invece, ripropone un design creato appositamente per il vincitore dell’evento originale, un pezzo di storia che richiama il legame tra Swatch e i primi campioni della breakdance. L’orologio unisce un’estetica<a href="https://www.esquire.com/it/stile/moda-uomo/g20003461/look-da-pilota-elegante/" target="_blank" data-vars-ga-outbound-link="https://www.esquire.com/it/stile/moda-uomo/g20003461/look-da-pilota-elegante/" data-vars-ga-ux-element="Hyperlink" data-vars-ga-call-to-action=" vintage" class="body-link css-1kzkd1m emevuu60"> vintage</a> alla tecnologia e ai materiali moderni, come la bioceramica. Questo modello, pensato per i veri <a href="https://www.esquire.com/it/lifestyle/scienza/a61621125/perche-collezionano/" target="_blank" data-vars-ga-outbound-link="https://www.esquire.com/it/lifestyle/scienza/a61621125/perche-collezionano/" data-vars-ga-ux-element="Hyperlink" data-vars-ga-call-to-action="collezionisti" class="body-link css-1kzkd1m emevuu60">collezionisti</a>,<strong> si fa portavoce di un’epoca in cui Swatch inaugurava una nuova visione,</strong> in cui il tempo stesso diventava un simbolo di libertà e creatività.</p><section data-embed="body-image" data-lazy-id="P0-10" data-node-id="9" class="embed"><div size="medium" data-embed="body-image" class="align-center size-medium embed css-6i9ia4 e1fodxfw4"><div class="css-uwraif e1fodxfw3"><div class="css-p7qblm e1mlxuuw0"><img alt="swatch break time" title="Swatch Break Time" loading="lazy" width="6300" height="4455" decoding="async" data-nimg="1" style="color:transparent;width:100%;height:auto;" sizes="100vw" srcset="https://hips.hearstapps.com/hmg-prod/images/swatch-break-free-026-672c944dd9945.jpg?crop=0.409xw:0.578xh;0.292xw,0.142xh&resize=640:* 640w, https://hips.hearstapps.com/hmg-prod/images/swatch-break-free-026-672c944dd9945.jpg?crop=0.409xw:0.578xh;0.292xw,0.142xh&resize=768:* 980w, https://hips.hearstapps.com/hmg-prod/images/swatch-break-free-026-672c944dd9945.jpg?crop=0.409xw:0.578xh;0.292xw,0.142xh&resize=980:* 1120w" src="https://hips.hearstapps.com/hmg-prod/images/swatch-break-free-026-672c944dd9945.jpg?crop=0.409xw:0.578xh;0.292xw,0.142xh&resize=980:*" class="css-0 e193vzwj0"/><a target="_blank" rel="noopener" data-theme-key="base-link" href="//pinterest.com/pin/create/button/?url=https://www.esquire.com/it/stile/accessori-uomo/a62832663/swatch-breakfree-2024/&description=&media=https://hips.hearstapps.com/hmg-prod/images/swatch-break-free-026-672c944dd9945.jpg?resize=1600:*" class="pinterest css-on9hn5 e1c1bym14"><img data-dynamic-svg="true" src="/_assets/design-tokens/fre/static/icons/social/pinterest.e8cf655.svg?primary=%2523ffffff" loading="lazy" data-testid="dynamic-svg-base" height="auto" width="auto" alt="pinterest" class="css-4lml0h e1mlxuuw1"/></a></div><div class="css-swqnqv e1fodxfw2"><figcaption data-theme-key="photo-credit-figcaption" class="css-1am3yn9 e1g9hcy40"><span data-theme-key="photo-credit-creditor" class="css-td7rmj e1geg53v2">Swatch</span></figcaption></div></div></div></section><p data-journey-content="true" data-node-id="10" class="css-1nd4gv7 emevuu60">Il modello più sorprendente della collezione è <strong>From the Archive</strong>, un omaggio a uno schizzo originale di Haring rimasto negli archivi Swatch dal 1986. Con una cassa trasparente che lascia intravedere l’arte del maestro, <strong>From the Archive è una dichiarazione di stile</strong>: una fusione tra passato e presente che rende omaggio all’arte come veicolo di <a href="https://www.esquire.com/it/cultura/film/a61801155/wim-wenders-carriera-intervista/" target="_blank" data-vars-ga-outbound-link="https://www.esquire.com/it/cultura/film/a61801155/wim-wenders-carriera-intervista/" data-vars-ga-ux-element="Hyperlink" data-vars-ga-call-to-action="libertà" class="body-link css-1kzkd1m emevuu60">libertà</a>. Questo modello include anche la tecnologia <strong>SwatchPAY!</strong>, che consente di effettuare pagamenti contactless grazie a una scheda NFC integrata. La tecnologia moderna si unisce così all’arte di Haring, portando un’icona del passato nelle mani di una nuova generazione.</p><section data-embed="pullquote" data-lazy-id="P0-11" data-node-id="11" class="embed"><blockquote data-theme-key="pullquote" class="css-1eiql25 e1pe3zr91"><span aria-hidden="true" data-theme-key="title-design-element-before" class="css-f6drgc eagam8p0"></span><blockquote class="css-1r4wn2w e1pe3zr90">Keith Haring</blockquote><span aria-hidden="true" data-theme-key="title-design-element-after" class="css-0 eagam8p1"></span></blockquote></section><p data-journey-content="true" data-node-id="12" class="css-1nd4gv7 emevuu60"><strong><em><br/></em></strong><strong><em>«Questo è il tipo di arte che mi interessa di più e mi ha sempre interessato: l’invenzione e una sorta di incarnazione, non tanto l’attribuire, quanto l’incarnare uno spirito essenzialmente umano in un oggetto. Che sia su una tela, su un oggetto, su un pezzo di legno intagliato o qualunque cosa sia, è questa trasformazione di materiali grezzi da parte di uno spirito umano o di un pensiero umano.»</em></strong></p><section data-embed="body-image" data-lazy-id="P0-12" data-node-id="13" class="embed"><div size="medium" data-embed="body-image" class="align-center size-medium embed css-6i9ia4 e1fodxfw4"><div class="css-uwraif e1fodxfw3"><div class="css-p7qblm e1mlxuuw0"><img alt="swatch break time" title="Swatch Break Time" loading="lazy" width="4128" height="6188" decoding="async" data-nimg="1" style="color:transparent;width:100%;height:auto;" sizes="100vw" srcset="https://hips.hearstapps.com/hmg-prod/images/swatch-break-free-020-672c948f50c89.jpg?resize=640:* 640w, https://hips.hearstapps.com/hmg-prod/images/swatch-break-free-020-672c948f50c89.jpg?resize=768:* 980w, https://hips.hearstapps.com/hmg-prod/images/swatch-break-free-020-672c948f50c89.jpg?resize=980:* 1120w" src="https://hips.hearstapps.com/hmg-prod/images/swatch-break-free-020-672c948f50c89.jpg?resize=980:*" class="css-0 e193vzwj0"/><a target="_blank" rel="noopener" data-theme-key="base-link" href="//pinterest.com/pin/create/button/?url=https://www.esquire.com/it/stile/accessori-uomo/a62832663/swatch-breakfree-2024/&description=&media=https://hips.hearstapps.com/hmg-prod/images/swatch-break-free-020-672c948f50c89.jpg?resize=1600:*" class="pinterest css-on9hn5 e1c1bym14"><img data-dynamic-svg="true" src="/_assets/design-tokens/fre/static/icons/social/pinterest.e8cf655.svg?primary=%2523ffffff" loading="lazy" data-testid="dynamic-svg-base" height="auto" width="auto" alt="pinterest" class="css-4lml0h e1mlxuuw1"/></a></div><div class="css-swqnqv e1fodxfw2"><figcaption data-theme-key="photo-credit-figcaption" class="css-1am3yn9 e1g9hcy40"><span data-theme-key="photo-credit-creditor" class="css-td7rmj e1geg53v2">Swatch</span></figcaption></div></div></div></section><p data-journey-content="true" data-node-id="14" class="css-1nd4gv7 emevuu60"><strong><em><br/></em></strong></p><p data-journey-content="true" data-node-id="15" class="css-1nd4gv7 emevuu60">Swatch Break Free non è solo una collezione di orologi; è un invito a esprimere la propria unicità, a rompere gli schemi e a celebrare la creatività in ogni forma. Il CEO di <a href="https://www.esquire.com/it/stile/accessori-uomo/a33258933/orologi-swatch-collezione/" target="_blank" data-vars-ga-outbound-link="https://www.esquire.com/it/stile/accessori-uomo/a33258933/orologi-swatch-collezione/" data-vars-ga-ux-element="Hyperlink" data-vars-ga-call-to-action="Swatch" class="body-link css-1kzkd1m emevuu60">Swatch</a>, Alain Villard, ha dichiarato che la collezione <strong>“cattura perfettamente lo spirito audace”</strong> del marchio e incarna il messaggio universale che ispira Swatch da oltre 40 anni. La collezione è disponibile nei negozi e online dal 3 ottobre 2024, un’occasione imperdibile per chi vuole portare al polso non solo un orologio, ma un pezzo di storia e una dichiarazione di stile.</p><p data-journey-content="true" data-node-id="16" class="css-1nd4gv7 emevuu60">Con Break Free, Swatch conferma il suo ruolo di pioniere e si proietta verso il futuro con modelli che <strong>rappresentano molto più di un accessorio</strong>: sono una manifestazione di libertà e arte.</p><div data-ad-exclude="(min-width: 90rem)" data-embed="embed-product" data-node-id="17" size="medium" class="size-medium align-left embed css-nygxqo e1ydkxnk0"><div id="product-3cb4dc18-93b4-4b79-a8fc-0bfd14ef5edb" class="css-17pp2fn e1ydkxnk1"></div><div size="medium" class="size-medium align-left css-60ezry ebgq4gw4"><div class="top css-hep5d8 ebgq4gw2"><h2 class="css-1vij0hq e1bddzxd0">Fabric for Fashion: The Swatch Book</h2></div><div><a target="_blank" rel="nofollow noopener" data-theme-key="base-link" href="https://www.amazon.it/dp/1913947610?tag=a-esquire-21" aria-label="78 € su Amazon per Fabric for Fashion: The Swatch Book" data-href="https://www.amazon.it/dp/1913947610" data-product-url="https://www.amazon.it/dp/1913947610" data-affiliate="true" data-affiliate-url="https://www.amazon.it/dp/1913947610?tag=a-esquire-21" data-affiliate-network="{"afflink_redirect":"/_p/afflink/oTa7/amazon-fabric-for-fashion-the-swatch","site_id":"ea4bb407-ec21-446a-a75b-8fc7d58bc376","network":{"name":"Amazon"},"metadata":{"links":{"default":"https://www.amazon.it/dp/1913947610?tag=a-esquire-21"}}}" data-vars-ga-call-to-action="78 € su Amazon" data-vars-ga-media-role data-vars-ga-media-type="Single Product Embed" data-vars-ga-outbound-link="https://www.amazon.it/dp/1913947610" data-vars-ga-product-id="3cb4dc18-93b4-4b79-a8fc-0bfd14ef5edb" data-vars-ga-product-price="77,83 €" data-vars-ga-product-retailer-id="3420558c-e2ea-484d-b65b-92e6a03d15d1" data-vars-ga-product-sem3-category="Testi di formazione e consultazione per bambini" data-vars-ga-link-treatment="sale | (not set)" data-vars-ga-sku="1913947610" data-vars-ga-magento-tracking="1" class="product-image-link ebgq4gw0 e1b8bpvs0 css-g6od0w e1c1bym14"><div class="css-1vj5tzq e467n7m1"><div data-optimizely="product-image-container" class="css-1pc0key e467n7m0"><img srcset="https://hips.hearstapps.com/vader-prod.s3.amazonaws.com/1730935038-61WRIJQlziS.jpg?crop=1xw:1xh;center,top&resize=640:* 640w, https://hips.hearstapps.com/vader-prod.s3.amazonaws.com/1730935038-61WRIJQlziS.jpg?crop=1xw:1xh;center,top&resize=980:* 980w" alt="Fabric for Fashion: The Swatch Book" title="Fabric for Fashion: The Swatch Book" src="https://hips.hearstapps.com/vader-prod.s3.amazonaws.com/1730935038-61WRIJQlziS.jpg?crop=1xw:1xh;center,top&resize=980:*" width="1350" height="1588" decoding="async" loading="lazy"/></div></div></a></div><div size="medium" class="css-1qx21tr ebgq4gw1"><div class="css-2xwi4u e1uq555e0">Ora in sconto del 40%</div><div size="medium" class="size-medium css-jbzyhp e1nsrss01"><a target="_blank" rel="nofollow noopener" data-theme-key="base-link" href="https://www.amazon.it/dp/1913947610?tag=a-esquire-21" aria-label="78 € su Amazon per Fabric for Fashion: The Swatch Book" data-href="https://www.amazon.it/dp/1913947610" data-product-url="https://www.amazon.it/dp/1913947610" data-affiliate="true" data-affiliate-url="https://www.amazon.it/dp/1913947610?tag=a-esquire-21" data-affiliate-network="{"afflink_redirect":"/_p/afflink/oTa7/amazon-fabric-for-fashion-the-swatch","site_id":"ea4bb407-ec21-446a-a75b-8fc7d58bc376","network":{"name":"Amazon"},"metadata":{"links":{"default":"https://www.amazon.it/dp/1913947610?tag=a-esquire-21"}}}" data-vars-ga-call-to-action="78 € su Amazon" data-vars-ga-media-type="Single Product Embed" data-vars-ga-outbound-link="https://www.amazon.it/dp/1913947610" data-vars-ga-product-id="3cb4dc18-93b4-4b79-a8fc-0bfd14ef5edb" data-vars-ga-product-price="77,83 €" data-vars-ga-product-retailer-id="3420558c-e2ea-484d-b65b-92e6a03d15d1" data-vars-ga-product-sem3-category="Testi di formazione e consultazione per bambini" data-vars-ga-gallery-id data-vars-ga-link-treatment="sale | (not set)" data-vars-ga-sku="1913947610" data-vars-ga-magento-tracking="1" role="button" data-ab-label="ProdClick" class="product-btn-link e1b8bpvs0 css-zt8s9z e1c1bym14">78 € su Amazon</a></div></div></div></div></div></div></div><div id="module-recommended" data-journey-hide="true" class="recommended-module css-bnk019 epwqfrm0"></div><div data-block="transporter" data-journey-hide="true" data-lazy-id="P0-13" class="css-15qxeah e9dgbgx0"><section class="css-fehy2m ezpcz1b0"><div data-theme-key="block-header" class="css-13mjo99 eqz7u0o2"><h2 data-theme-key="block-heading" class="css-1mv3d52 eqz7u0o1"><span aria-hidden="true" data-theme-key="title-design-element-before" class="css-1ktbcds eagam8p0"></span><a data-theme-key="base-link" href="/it/orologi/" class="css-0 e1c1bym14">Orologi</a><span aria-hidden="true" data-theme-key="title-design-element-after" class="css-0 eagam8p1"></span></h2></div><div data-theme-key="four-across-layout" class="css-141by2 ezpcz1b1"><a data-theme-key="custom-item" href="/it/stile/accessori-uomo/a62943224/breil-abarth-cronografo/" label data-vars-cta="Orologi" data-vars-ga-position="1" data-vars-ga-call-to-action="Breil e Abarth, un 75° da collezione" data-vars-ga-outbound-link="https://www.esquire.com/it/stile/accessori-uomo/a62943224/breil-abarth-cronografo/" data-vars-ga-ux-element="Transporter" class="ee4ms352 css-191dage e1c1bym14"><div class="css-ftsoqv ee4ms351"><img src="https://hips.hearstapps.com/hmg-prod/images/breil-abarth-esquire-paolo-gobbi-07-673bc24ea29e6.jpg?crop=0.750xw:0.600xh;0.0272xw,0.162xh&resize=360:*" alt="breil abarth" title="Breil Abarth" width="100%" height="auto" decoding="async" loading="lazy"/></div><div data-theme-key="custom-item-content" class="css-1fxbbik ee4ms350"><p data-theme-key="custom-item-title" class="css-x91oc9 e10ip9lg6"><span aria-hidden="true" data-theme-key="title-design-element-before" class="css-0 eagam8p0"></span><span data-theme-key="custom-item-title-text" class="css-w4kh8a e10ip9lg5">Breil e Abarth, un 75° da collezione</span><span aria-hidden="true" data-theme-key="title-design-element-after" class="css-0 eagam8p1"></span></p></div></a><a data-theme-key="custom-item" href="/it/stile/accessori-uomo/a62962984/audemars-piguet-lancia-orologio-royal-oak-con-kaws/" label data-vars-cta="Orologi" data-vars-ga-position="2" data-vars-ga-call-to-action="Audemars Piguet Royal Oak Concept secondo Kaws" data-vars-ga-outbound-link="https://www.esquire.com/it/stile/accessori-uomo/a62962984/audemars-piguet-lancia-orologio-royal-oak-con-kaws/" data-vars-ga-ux-element="Transporter" class="ee4ms352 css-191dage e1c1bym14"><div class="css-ftsoqv ee4ms351"><img 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class="ee4ms352 css-191dage e1c1bym14"><div class="css-ftsoqv ee4ms351"><img src="https://hips.hearstapps.com/hmg-prod/images/breguet-type-xx-chrono-04-670da898a16ab.jpg?crop=0.546xw:0.820xh;0.261xw,0.0385xh&resize=360:*" alt="breguet type xx chronographe ref 2067" title="Breguet Type XX Chronographe Ref 2067" width="100%" height="auto" decoding="async" loading="lazy"/></div><div data-theme-key="custom-item-content" class="css-1fxbbik ee4ms350"><p data-theme-key="custom-item-title" class="css-x91oc9 e10ip9lg6"><span aria-hidden="true" data-theme-key="title-design-element-before" class="css-0 eagam8p0"></span><span data-theme-key="custom-item-title-text" class="css-w4kh8a e10ip9lg5">Breguet presenta il nuovo Type XX in oro e ceramic</span><span aria-hidden="true" data-theme-key="title-design-element-after" class="css-0 eagam8p1"></span></p></div></a></div></section><section class="css-g7v2ih ezpcz1b0"><div data-theme-key="four-across-layout" class="css-2pe60q ezpcz1b1"><a 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