eBay Advertising - Advertising solutions to help sellers grow their business

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front-cover-block"><span aria-hidden="true" class="wp-block-cover__background has-background-dim-0 has-background-dim"></span><img fetchpriority="high" decoding="async" width="2000" height="1264" class="wp-block-cover__image-background wp-image-4311" alt="" src="https://www.ebayadvertising.com/wp-content/uploads/2019/03/hero-data-solutions.jpg" data-object-fit="cover" srcset="https://www.ebayadvertising.com/wp-content/uploads/2019/03/hero-data-solutions.jpg 2000w, https://www.ebayadvertising.com/wp-content/uploads/2019/03/hero-data-solutions-800x506.jpg 800w, https://www.ebayadvertising.com/wp-content/uploads/2019/03/hero-data-solutions-1200x758.jpg 1200w, https://www.ebayadvertising.com/wp-content/uploads/2019/03/hero-data-solutions-768x485.jpg 768w, https://www.ebayadvertising.com/wp-content/uploads/2019/03/hero-data-solutions-1600x1011.jpg 1600w, https://www.ebayadvertising.com/wp-content/uploads/2019/03/hero-data-solutions-1536x971.jpg 1536w, https://www.ebayadvertising.com/wp-content/uploads/2019/03/hero-data-solutions-300x190.jpg 300w, https://www.ebayadvertising.com/wp-content/uploads/2019/03/hero-data-solutions-1100x695.jpg 1100w, https://www.ebayadvertising.com/wp-content/uploads/2019/03/hero-data-solutions-900x569.jpg 900w" sizes="(max-width: 2000px) 100vw, 2000px" /><div class="wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow"> <div class="wp-block-group border-radius-box home-hero-box has-white-background-color has-background"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> <h1 class="wp-block-heading has-black-color has-text-color" id="h-growth-starts-here"><strong>Growth starts here. </strong></h1> <p>We help sellers and brands achieve their goals by connecting them with eBay shoppers around the world.</p> </div></div> </div></div> <div class="wp-block-group text-img-col-type-one container-custom initiate-scroll-animation"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <div class="wp-block-columns text-img-cols is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-center text-img-col-type-one__left is-layout-flow wp-block-column-is-layout-flow"> <div class="wp-block-group text-img-cols__grp"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"> <h2 class="wp-block-heading text-img-col-heading" id="h-discover-the-tools-to-help-your-business-grow">Discover the tools to help your business grow.</h2> <p class="text-img-col-para has-gray-color has-text-color">With over 25 years of eCommerce expertise, we know that growth means something different to everyone. We have advertising solutions that help sellers of all sizes succeed at any budget. <br></p> <div class="wp-block-button alignleft"><a class="wp-block-button__link has-0-e-4-a-6-c-background-color has-background no-border-radius wp-element-button" href="https://www.ebayadvertising.com/en/ad-solutions/ad-types/">Discover our ad types</a></div> </div></div> </div> <div class="wp-block-column text-img-col-type-one__right is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:50%"> <figure class="wp-block-image size-large text-img-col-img shoe-image"><img decoding="async" width="1200" height="800" src="https://www.ebayadvertising.com/wp-content/uploads/2023/11/Shutterstock-Image-1200x800.jpg" alt="rule based listings for smart targeting" class="wp-image-119126" style="aspect-ratio:4/3;object-fit:cover" srcset="https://www.ebayadvertising.com/wp-content/uploads/2023/11/Shutterstock-Image-1200x800.jpg 1200w, https://www.ebayadvertising.com/wp-content/uploads/2023/11/Shutterstock-Image-800x534.jpg 800w, https://www.ebayadvertising.com/wp-content/uploads/2023/11/Shutterstock-Image-768x512.jpg 768w, https://www.ebayadvertising.com/wp-content/uploads/2023/11/Shutterstock-Image-1536x1025.jpg 1536w, https://www.ebayadvertising.com/wp-content/uploads/2023/11/Shutterstock-Image-2048x1366.jpg 2048w, https://www.ebayadvertising.com/wp-content/uploads/2023/11/Shutterstock-Image-1600x1067.jpg 1600w" sizes="(max-width: 1200px) 100vw, 1200px" /></figure> </div> </div> </div></div> <div class="wp-block-group text-img-col-type-two container-custom initiate-scroll-animation"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"> <div style="height:24px" aria-hidden="true" class="wp-block-spacer"></div> <div class="wp-block-columns text-img-cols is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex"> <div class="wp-block-column text-img-col-type-one__left is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:50%"> <figure class="wp-block-image size-large text-img-col-img"><img decoding="async" width="1200" height="800" src="https://www.ebayadvertising.com/wp-content/uploads/2020/08/shutterstock_450534457-1200x800.jpg" alt="" class="wp-image-5845" style="aspect-ratio:4/3;object-fit:cover" srcset="https://www.ebayadvertising.com/wp-content/uploads/2020/08/shutterstock_450534457-1200x800.jpg 1200w, https://www.ebayadvertising.com/wp-content/uploads/2020/08/shutterstock_450534457-800x533.jpg 800w, https://www.ebayadvertising.com/wp-content/uploads/2020/08/shutterstock_450534457-768x512.jpg 768w, https://www.ebayadvertising.com/wp-content/uploads/2020/08/shutterstock_450534457-1536x1024.jpg 1536w, https://www.ebayadvertising.com/wp-content/uploads/2020/08/shutterstock_450534457-2048x1365.jpg 2048w, https://www.ebayadvertising.com/wp-content/uploads/2020/08/shutterstock_450534457-1600x1067.jpg 1600w" sizes="(max-width: 1200px) 100vw, 1200px" /></figure> </div> <div class="wp-block-column is-vertically-aligned-center text-img-col-type-one__left is-layout-flow wp-block-column-is-layout-flow"> <div class="wp-block-group text-img-cols__grp"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"> <h2 class="wp-block-heading text-img-col-heading" id="h-uncover-what-buyers-are-searching-for">Uncover what buyers are searching for.</h2> <p class="grp-img-text__para">As a true partner of eBay’s online marketplace, we know advertising – but at the heart of it, we understand buyers.</p> <p class="grp-img-text__para">With over 132M<sup>2</sup> eBay users worldwide, we know what our audiences want. We help sellers think beyond ad spend to unlock data-led insights that empower their success and give shoppers what they are searching for.</p> <div class="wp-block-button alignleft is-style-layout-border-red-no-fill"><a class="wp-block-button__link has-0-e-4-a-6-c-background-color has-background no-border-radius wp-element-button" href="https://www.ebayadvertising.com/en/blog/" target="_blank" rel="noreferrer noopener">Advertising Insights</a></div> </div></div> </div> </div> </div></div> <div class="wp-block-group text-img-col-heading statistics alignfull has-background" style="background-color:#f7f7f7"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"> <div class="wp-block-group"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading text-img-col-heading-default alignfull has-x-large-font-size" id="h-leverage-billions-of-insights-to-reach-millions-of-shoppers">Leverage billions of insights to reach millions of shoppers.</h2> <div class="wp-block-columns statistic-item is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <p>Active buyers<sup>1</sup></p> <p class="has-large-font-size"><strong>132M</strong></p> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <p>Live listings<sup>1</sup></p> <p class="has-large-font-size"><strong>2B</strong></p> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <p>Sellers adopted an ad product<sup>1</sup></p> <p class="has-large-font-size"><strong>3M+</strong></p> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <p>Live Promoted Listings<sup>2</sup></p> <p class="has-large-font-size"><strong>950M+</strong></p> </div> </div> </div></div> </div></div> <div class="wp-block-group text-img-col-type-one container-custom initiate-scroll-animation"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <div class="wp-block-columns text-img-cols is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-center text-img-col-type-one__left is-layout-flow wp-block-column-is-layout-flow"> <div class="wp-block-group text-img-cols__grp"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"> <h2 class="wp-block-heading text-img-col-heading" id="h-from-stocked-up-to-sold-out">From stocked up to sold out.</h2> <p class="text-img-col-para has-gray-color has-text-color">We help sellers advertise with pinpoint precision to reach ready-to-purchase shoppers.<br><br>See how our advertising solutions are helpings sellers achieve their goals and drive sales.<br></p> </div></div> </div> <div class="wp-block-column text-img-col-type-one__right shoe-col is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:50%"> <figure class="wp-block-image size-large text-img-col-img shoe-image"><img loading="lazy" decoding="async" width="1200" height="800" src="https://www.ebayadvertising.com/wp-content/uploads/2022/04/shutterstock_1958672323-1200x800.jpg" alt="Man sitting on couch using his tablet" class="wp-image-6801" style="aspect-ratio:4/3;object-fit:cover" srcset="https://www.ebayadvertising.com/wp-content/uploads/2022/04/shutterstock_1958672323-1200x800.jpg 1200w, https://www.ebayadvertising.com/wp-content/uploads/2022/04/shutterstock_1958672323-800x534.jpg 800w, https://www.ebayadvertising.com/wp-content/uploads/2022/04/shutterstock_1958672323-768x512.jpg 768w, https://www.ebayadvertising.com/wp-content/uploads/2022/04/shutterstock_1958672323-1536x1025.jpg 1536w, https://www.ebayadvertising.com/wp-content/uploads/2022/04/shutterstock_1958672323-2048x1366.jpg 2048w, https://www.ebayadvertising.com/wp-content/uploads/2022/04/shutterstock_1958672323-1600x1067.jpg 1600w" sizes="(max-width: 1200px) 100vw, 1200px" /></figure> </div> </div> </div></div> <div id="block_5d07eddfb57f8421ad1a07166ce56746" class="gutenberg-block block-related-posts alignfull" style="background-color: #fff" > <div class="related-posts-info container"> <h3>Success stories</h3> </div> <div class="related-posts-carousel-wrap"> <div class="related-posts-carousel variable-width"> <div class="related-post-carousel slide-item"> <div class="related-post-carousel__inner"> <div class="related-post-carousel__img-wrap"> <a href="https://www.ebayadvertising.com/en/stories/promoted-offsite-drove-a-22-rise-in-new-buyer-purchases-for-bissel/" class=""> <img decoding="async" width="232" height="167" src="https://www.ebayadvertising.com/wp-content/uploads/2024/10/BISSELL_Logo_Square.png" class="attachment-featured-medium size-featured-medium carousel-odd" alt="" sizes="carousel_small" loading="lazy" srcset="https://www.ebayadvertising.com/wp-content/uploads/2024/10/BISSELL_Logo_Square.png 232w, https://www.ebayadvertising.com/wp-content/uploads/2024/10/BISSELL_Logo_Square-50x36.png 50w" /> </a> </div> <a href="https://www.ebayadvertising.com/en/stories/promoted-offsite-drove-a-22-rise-in-new-buyer-purchases-for-bissel/"><h6>Promoted Offsite drove a 22% rise in new buyer purchases for BISSELL®</h6></a> </div> </div> <div class="related-post-carousel slide-item"> <div class="related-post-carousel__inner"> <div class="related-post-carousel__img-wrap"> <a href="https://www.ebayadvertising.com/en/stories/sales-for-a-top-electronic-seller-grew-by-222-with-promoted-listings-priority/" class=""> <img decoding="async" width="295" height="198" src="https://www.ebayadvertising.com/wp-content/uploads/2024/03/Tinuiti_Banner-295x198.png" class="attachment-featured-medium size-featured-medium carousel-odd" alt="" sizes="carousel_small" loading="lazy" /> </a> </div> <a href="https://www.ebayadvertising.com/en/stories/sales-for-a-top-electronic-seller-grew-by-222-with-promoted-listings-priority/"><h6>Sales for a top electronic seller grew by 222% with priority campaigns.</h6></a> </div> </div> <div class="related-post-carousel slide-item"> <div class="related-post-carousel__inner"> <div class="related-post-carousel__img-wrap"> <a href="https://www.ebayadvertising.com/en/stories/cpo-outlet-achieves-11x-roas-and-drives-new-ebay-sales-with-promoted-offsite/" class=""> <img decoding="async" width="295" height="153" src="https://www.ebayadvertising.com/wp-content/uploads/2024/03/CPO-295x153.png" class="attachment-featured-medium size-featured-medium carousel-odd" alt="" sizes="carousel_small" loading="lazy" /> </a> </div> <a href="https://www.ebayadvertising.com/en/stories/cpo-outlet-achieves-11x-roas-and-drives-new-ebay-sales-with-promoted-offsite/"><h6>CPO Outlets achieves 11x ROAS and drives new eBay sales with Promoted Offsite. </h6></a> </div> </div> <div class="related-post-carousel slide-item"> <div class="related-post-carousel__inner"> <div class="related-post-carousel__img-wrap"> <a href="https://www.ebayadvertising.com/en/stories/the-gaming-archive-grew-sales-by-15-with-promoted-listings-priority/" class=""> <img decoding="async" width="295" height="213" src="https://www.ebayadvertising.com/wp-content/uploads/2023/11/Desktop-UI-Image-for-seller-story_1200x627_Q4_2023_1027_R1-295x213.png" class="attachment-featured-medium size-featured-medium carousel-odd" alt="The Gaming Archive grew sales by 15% with Promoted Listings Advanced on eBay" sizes="carousel_small" loading="lazy" srcset="https://www.ebayadvertising.com/wp-content/uploads/2023/11/Desktop-UI-Image-for-seller-story_1200x627_Q4_2023_1027_R1-295x213.png 295w, https://www.ebayadvertising.com/wp-content/uploads/2023/11/Desktop-UI-Image-for-seller-story_1200x627_Q4_2023_1027_R1-400x288.png 400w" /> </a> </div> <a href="https://www.ebayadvertising.com/en/stories/the-gaming-archive-grew-sales-by-15-with-promoted-listings-priority/"><h6>The Gaming Archive grew sales by 15% with promoting their listings with a priority strategy.</h6></a> </div> </div> <div class="related-post-carousel slide-item"> <div class="related-post-carousel__inner"> <div class="related-post-carousel__img-wrap"> <a href="https://www.ebayadvertising.com/en/stories/rarewaves-combines-promoted-listings-standard-and-ebay-seller-coupons-to-drive-a-67-increase-in-sales-velocity/" class=""> <img decoding="async" width="295" height="213" src="https://www.ebayadvertising.com/wp-content/uploads/2023/06/Rarewaves-295x213.png" class="attachment-featured-medium size-featured-medium carousel-odd" alt="" sizes="carousel_small" loading="lazy" srcset="https://www.ebayadvertising.com/wp-content/uploads/2023/06/Rarewaves-295x213.png 295w, https://www.ebayadvertising.com/wp-content/uploads/2023/06/Rarewaves-400x288.png 400w" /> </a> </div> <a href="https://www.ebayadvertising.com/en/stories/rarewaves-combines-promoted-listings-standard-and-ebay-seller-coupons-to-drive-a-67-increase-in-sales-velocity/"><h6>Rarewaves combines Promoted Listings with a general strategy and eBay seller coupons to drive 67% increase in sales velocity.</h6></a> </div> </div> <div class="related-post-carousel slide-item"> <div class="related-post-carousel__inner"> <div class="related-post-carousel__img-wrap"> <a href="https://www.ebayadvertising.com/en/stories/promoted-listings-grew-the-sales-volume-for-this-trading-cards-seller-by-92/" class=""> <img decoding="async" width="295" height="213" src="https://www.ebayadvertising.com/wp-content/uploads/2023/03/Screenshot-2023-03-01-at-10.20.36-AM-295x213.png" class="attachment-featured-medium size-featured-medium carousel-odd" alt="Trading Cards seller" sizes="carousel_small" loading="lazy" srcset="https://www.ebayadvertising.com/wp-content/uploads/2023/03/Screenshot-2023-03-01-at-10.20.36-AM-295x213.png 295w, https://www.ebayadvertising.com/wp-content/uploads/2023/03/Screenshot-2023-03-01-at-10.20.36-AM-400x288.png 400w" /> </a> </div> <a href="https://www.ebayadvertising.com/en/stories/promoted-listings-grew-the-sales-volume-for-this-trading-cards-seller-by-92/"><h6>Promoted Listings grew the sales volume for this Trading Cards seller by 92%</h6></a> </div> </div> <div class="related-post-carousel slide-item"> <div class="related-post-carousel__inner"> <div class="related-post-carousel__img-wrap"> <a href="https://www.ebayadvertising.com/en/stories/promoted-listings-helped-a-passionate-electronics-seller-increase-sales-by-50-us/" class=""> <img decoding="async" width="200" height="200" src="https://www.ebayadvertising.com/wp-content/uploads/2022/08/logo.png" class="attachment-featured-medium size-featured-medium carousel-odd" alt="Logo of JCS Computer Store" sizes="carousel_small" loading="lazy" /> </a> </div> <a href="https://www.ebayadvertising.com/en/stories/promoted-listings-helped-a-passionate-electronics-seller-increase-sales-by-50-us/"><h6>Promoted Listings helped a passionate electronics seller increase sales by 50%</h6></a> </div> </div> <div class="related-post-carousel slide-item"> <div class="related-post-carousel__inner"> <div class="related-post-carousel__img-wrap"> <a href="https://www.ebayadvertising.com/en/stories/learn-how-littlesmokey78-uses-ebay-ads-to-increase-conversion-by-30-us/" class=""> <img decoding="async" width="295" height="213" src="https://www.ebayadvertising.com/wp-content/uploads/2022/07/Little-Smokey-Wireless-logo-color-resize-1-295x213.png" class="attachment-featured-medium size-featured-medium carousel-odd" alt="Logo of Little Smokey Wireless" sizes="carousel_small" loading="lazy" srcset="https://www.ebayadvertising.com/wp-content/uploads/2022/07/Little-Smokey-Wireless-logo-color-resize-1-295x213.png 295w, https://www.ebayadvertising.com/wp-content/uploads/2022/07/Little-Smokey-Wireless-logo-color-resize-1-400x288.png 400w" /> </a> </div> <a href="https://www.ebayadvertising.com/en/stories/learn-how-littlesmokey78-uses-ebay-ads-to-increase-conversion-by-30-us/"><h6>Littlesmokey78 uses eBay Ads to drive sales, increase clicks by 30%</h6></a> </div> </div> </div> </div> <div class="wp-block-button container"> <a class="wp-block-button__link" href="https://www.ebayadvertising.com/en/stories/"> <span>Explore</span> </a> </div> </div> <div class="wp-block-ebayads-blocks-cta ebayads-cta-template-block container container__secondary container-custom cta-home-block"> <div class="wp-block-group cta-block-template cta-block has-blue-background-color"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"> <div class="wp-block-columns cta-block-template__cols cta-block-wrap is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex"> <div class="wp-block-column cta-block-template__col-left is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:65%"> <h3 class="wp-block-heading grp-img-text__heading" id="h-boost-your-sales-with-promoted-listings">Boost your sales with Promoted Listings</h3> </div> <div class="wp-block-column cta-block-template__col-right is-layout-flow wp-block-column-is-layout-flow"> <div class="wp-block-button alignleft is-style-layout-border-white-no-fill"><a class="wp-block-button__link has-0-e-4-a-6-c-background-color has-background no-border-radius wp-element-button" href="https://ebay.com/sh/ads/dashboard" target="_blank" rel="noreferrer noopener">Get started</a></div> </div> </div> </div></div> </div> <div class="wp-block-group home-list-block-template"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"> <div 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The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.</div>  <div class="category-cookies-list-container"> <table class="table table-striped"> <thead class="thead-dark"> <tr> <th>Name</th> <th>Domain</th> <th>Purpose</th> <th>Expiry</th> <th>Type</th> </tr> </thead> <tbody> <tr> <td> muc_ads </td> <td> t.co </td> <td> This cookie is for advertising. </td> <td> 2 years </td> <td> HTTP </td> </tr> <tr> <td> li_gc </td> <td> linkedin.com </td> <td> Used to store consent of guests regarding the use of cookies for non-essential purposes. </td> <td> 5 months 27 days </td> <td> HTTP </td> </tr> <tr> <td> personalization_id </td> <td> twitter.com </td> <td> Twitter sets this cookie to integrate and share features for social media and also store information about how the user uses the website, for tracking and targeting. </td> <td> 2 years </td> <td> HTTP </td> </tr> <tr> <td> UserMatchHistory </td> <td> linkedin.com </td> <td> LinkedIn sets this cookie for LinkedIn Ads ID syncing. </td> <td> 1 month </td> <td> HTTP </td> </tr> </tbody> </table> </div> </div> </li> <li class="category-item"> <div class="gdpr-column gdpr-default-category-toggle default"> <div class="gdpr-columns"> <a href="#" class="btn category-header" tabindex="0">Analytics</a> </div> </div> <div class="description-container hide"> <div class="group-toggle"> <h3 class="category-header" tabindex="0">Analytics</h3> <div class="toggle-group"> <div class="toggle"> <div class="checkbox">  <input id="gdpr_messagebar_body_button_analytics" class="category-switch-handler" type="checkbox" name="gdpr_messagebar_body_button_analytics" value="analytics"> <label for="gdpr_messagebar_body_button_analytics"> <span class="label-text">Analytics</span> </label>  </div> </div> </div> </div> <div class="group-description" tabindex="0">Analytics cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.</div>  <div class="category-cookies-list-container"> <table class="table table-striped"> <thead class="thead-dark"> <tr> <th>Name</th> <th>Domain</th> <th>Purpose</th> <th>Expiry</th> <th>Type</th> </tr> </thead> <tbody> <tr> <td> bcookie </td> <td> linkedin.com </td> <td> LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID. </td> <td> 1 year </td> <td> HTTP </td> </tr> <tr> <td> lidc </td> <td> linkedin.com </td> <td> LinkedIn sets the lidc cookie to facilitate data center selection. </td> <td> 1 day </td> <td> HTTP </td> </tr> <tr> <td> lang </td> <td> linkedin.com </td> <td> LinkedIn sets this cookie to remember a user's language setting. </td> <td> Session </td> <td> HTTP </td> </tr> <tr> <td> AnalyticsSyncHistory </td> <td> linkedin.com </td> <td> Used to store information about the time a sync took place with the lms_analytics cookie. </td> <td> 1 month </td> <td> HTTP </td> </tr> </tbody> </table> </div> </div> </li> <li class="category-item"> <div class="gdpr-column gdpr-default-category-toggle default"> <div class="gdpr-columns"> <a href="#" class="btn category-header" tabindex="0">Preferences</a> </div> </div> <div class="description-container hide"> <div class="group-toggle"> <h3 class="category-header" tabindex="0">Preferences</h3> <div class="toggle-group"> <div class="toggle"> <div class="checkbox">  <input id="gdpr_messagebar_body_button_preferences" class="category-switch-handler" type="checkbox" name="gdpr_messagebar_body_button_preferences" value="preferences"> <label for="gdpr_messagebar_body_button_preferences"> <span class="label-text">Preferences</span> </label>  </div> </div> </div> </div> <div class="group-description" tabindex="0">Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.</div>  <div class="category-cookies-list-container"> 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<div class="gdpr-column gdpr-default-category-toggle default"> <div class="gdpr-columns"> <a href="#" class="btn category-header" tabindex="0">Google Analytics</a> </div> </div> <div class="description-container hide"> <div class="group-toggle"> <h3 class="category-header" tabindex="0">Google Analytics</h3> <div class="toggle-group"> <div class="toggle"> <div class="checkbox">  <input id="gdpr_messagebar_body_button_google-analytics" class="category-switch-handler" type="checkbox" name="gdpr_messagebar_body_button_google-analytics" value="google-analytics"> <label for="gdpr_messagebar_body_button_google-analytics"> <span class="label-text">Google Analytics</span> </label>  </div> </div> </div> </div> <div class="group-description" tabindex="0">Provider: Google LLC and Google Ireland Ltd. Storage period: 14 months More information: See Terms of Use and Data protection from Google Special notes: Use includes the "Universal Analytics" operating mode. Universal Analytics enables us to assign data, sessions and interactions across multiple devices to a pseudonymous user ID and thus analyze a user's activities across devices. Google processes this data on our behalf in order to evaluate the use of our services, to compile reports on usage activities and to provide us with other services related to the use of the services. Your IP address transmitted as part of Google Analytics will not be merged with other Google data. We would like to point out that the code "gat._anonymizeIp();" has been added to Google Analytics on our website in order to ensure anonymous recording of IP addresses (so-called IP masking). Before your IP address is transmitted to Google servers in the USA, it will therefore be sent to a Google server in the UK (or in another member state of the EEA), where it will be shortened in such a way that it cannot be linked to a person. 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