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href="/web/20091219002452/http://www.employmentwebsites.org/online-recruitment-advertising-best-talent" rel="bookmark" title="Permanent Link to Online Recruitment Advertising for the Best Talent">Online Recruitment Advertising for the Best Talent</a></h2> <p>Any job posting can (and will) attract active job seekers, but only a very special listing will engage and sell the passive “A” and “B” level performers that employers and recruiters most want to recruit. Why is that so? Because top talent is unlike any other talent.</p> <p>The best and brightest: <ul> <li><strong>are almost always employed</strong>, so you have to convince them to go from the devil they know (their current employer) to the devil they don’t (your employer). To do that, you must get rid of generic ad content and highlight the factors that matter most to them.</li> <li><strong>have the attention span of a gnat</strong>, so you have to sell them hard and fast. You must identify your employer’s competitive advantages and then build your ad to lead with those factors and fully describe them.</li> <li><strong>never look for a job, but instead</strong>, search for a career advancement opportunity. That means your ad must promote the special attributes of your employer and its workers as much as the challenge of the opening, itself.</li> <li><strong>are often Boolean illiterate</strong>, because they seldom have much experience searching for a job online. To be effective, therefore, your ad must compensate for that deficiency by removing the impediments to finding it in a job database.</li> </ul> <p class="info">Posted in <ul class="links inline"><li class="first last taxonomy_term_113"><a href="/web/20091219002452/http://www.employmentwebsites.org/category/section-type/recruiter-tips" rel="tag" title="" class="taxonomy_term_113">Recruiter tips</a></li> </ul> <ul class="links inline"><li class="first last node_read_more"><a href="/web/20091219002452/http://www.employmentwebsites.org/online-recruitment-advertising-best-talent" title="Read the rest of this posting." class="node_read_more">Read more</a></li> </ul></p> <small>Submitted by administrator on June 20, 2006 - 11:58.</small> </div> <hr class="low"/><div class="entry"> <h2><a href="/web/20091219002452/http://www.employmentwebsites.org/finding-best-sources-best-talent" rel="bookmark" title="Permanent Link to Finding the Best Sources of the Best Talent">Finding the Best Sources of the Best Talent</a></h2> <p>A growing number of surveys suggest that hiring managers and corporate executives do not believe that their organizations have the high caliber talent they need to prevail in increasingly competitive domestic and global markets.</p> <p>What’s behind this shortfall of top performers? While there are undoubtedly a number of factors at work, one stands out above the rest: recruiters often do not know how to evaluate alternative job boards and career portals effectively. There are more than 40,000 of these sites in operation, so success depends upon recruiters being able to select the ones that will work best for each of their recruiting requirements. It seems like a fairly straight-forward exercise, and it is … if you use a methodological approach.</p> <p class="info">Posted in <ul class="links inline"><li class="first last taxonomy_term_113"><a href="/web/20091219002452/http://www.employmentwebsites.org/category/section-type/recruiter-tips" rel="tag" title="" class="taxonomy_term_113">Recruiter tips</a></li> </ul> <ul class="links inline"><li class="first last node_read_more"><a href="/web/20091219002452/http://www.employmentwebsites.org/finding-best-sources-best-talent" title="Read the rest of this posting." class="node_read_more">Read more</a></li> </ul></p> <small>Submitted by administrator on April 3, 2006 - 11:08.</small> </div> <hr class="low"/></div></div>  </div> <div id="subcontent"> <div id="block-block-7" class="block block-block"> <div class="content"><style type="text/css">  </style> <table width="203" border="0" cellpadding="0" cellspacing="0"> <tr> <td bgcolor="#FFFFFF"><img src="/web/20091219002452im_/http://www.employmentwebsites.org/files/images/mustard_block_top.gif" width="203" height="16"></td> </tr> <tr> <td valign="top" bgcolor="#CC7A00"><div align="center"> <span align="center" class="style2"> <strong>FREE Job Search Tools</strong><br> </span>  <br> <a href="http://web.archive.org/web/20091219002452/http://www.careerfitness.com/p7/Free_30_Day_Membership" rel="nofollow" target="_blank" class="style1"><img src="/web/20091219002452im_/http://www.employmentwebsites.org/files/images/career_fitness_system.jpg" border="0"/></a><br/> <br/> <a href="http://web.archive.org/web/20091219002452/http://www.weddles.com/" rel="nofollow" target="_blank" class="style1"><img src="/web/20091219002452im_/http://www.employmentwebsites.org/files/images/success_tools.gif" border="0"/></a><br/> <span class="style1"><br> <a href="http://web.archive.org/web/20091219002452/http://www.boxwoodtech.com/" target="_blank" rel="nofollow" class="style1"></a></span>  </div></td> </tr> <tr> <td bgcolor="#FFFFFF"><img src="/web/20091219002452im_/http://www.employmentwebsites.org/files/images/mustard_block_bottom.gif" width="203" height="16"></td> </tr> </table> </div> </div> <div id="block-block-5" class="block block-block"> <div class="content"><table width="203" border="0" cellpadding="0" cellspacing="0"> <tr> <td bgcolor="#FFFFFF"><img src="/web/20091219002452im_/http://www.employmentwebsites.org/files/images/red_block_top.gif" width="203" height="16"></td> </tr> <tr> <td height="12" valign="top" bgcolor="#8B271F"><div align="center"><span align="center" class="style2"> New IAEWS Members<br><img src="/web/20091219002452im_/http://www.employmentwebsites.org/files/images/whitedivbar.gif" width="120" height="2" vspace="5"/></span><span align="center" class="style4">  <br/> <br/>Applicant Tree<br/> <br/>BacktoLearn.com<br/> <br/>InformMedia<br/> <br/>NAS Recruitment Communications<br/> </span>  </span> </div></td> </tr> <tr> <td bgcolor="#FFFFFF"><img src="/web/20091219002452im_/http://www.employmentwebsites.org/files/images/red_block_bottom.gif" width="203" height="16"></td> </tr> </table> <br><br> <a href="node/1414">