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Roman";--e-global-typography-0c7ac84-font-size:2.4em;--e-global-typography-0c7ac84-font-weight:700;--e-global-typography-0c7ac84-line-height:1.2em;--e-global-typography-fa4783c-font-family:"Times New Roman";--e-global-typography-fa4783c-font-size:2em;--e-global-typography-fa4783c-font-weight:700;--e-global-typography-fa4783c-line-height:1.2em;color:#666666;font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-size:var( --e-global-typography-primary-font-size );font-weight:var( --e-global-typography-primary-font-weight );line-height:var( --e-global-typography-primary-line-height );}.elementor-kit-1496191 e-page-transition{background-color:#FFBC7D;}.elementor-kit-1496191 p{margin-bottom:20px;}.elementor-kit-1496191 a:hover{color:#249FE2;}.elementor-kit-1496191 h1{color:#222222;font-size:var( --e-global-typography-1f277d1-font-size );font-weight:var( --e-global-typography-1f277d1-font-weight );text-transform:var( --e-global-typography-1f277d1-text-transform );line-height:var( --e-global-typography-1f277d1-line-height );}.elementor-kit-1496191 h2{color:#222222;font-size:var( --e-global-typography-7c484a0-font-size );font-weight:var( --e-global-typography-7c484a0-font-weight );text-transform:var( --e-global-typography-7c484a0-text-transform );line-height:var( --e-global-typography-7c484a0-line-height );}.elementor-kit-1496191 h3{color:#222222;font-size:var( --e-global-typography-38fbc4b-font-size );font-weight:var( --e-global-typography-38fbc4b-font-weight );text-transform:var( --e-global-typography-38fbc4b-text-transform );line-height:var( --e-global-typography-38fbc4b-line-height );}.elementor-kit-1496191 h4{color:#222222;font-size:var( --e-global-typography-1c2d46b-font-size );font-weight:var( --e-global-typography-1c2d46b-font-weight );line-height:var( --e-global-typography-1c2d46b-line-height );}.elementor-kit-1496191 h5{color:#222222;font-size:var( --e-global-typography-1ececa7-font-size );font-weight:var( --e-global-typography-1ececa7-font-weight );line-height:var( --e-global-typography-1ececa7-line-height );}.elementor-kit-1496191 h6{color:#222222;font-family:"Open Sans", Sans-serif;font-size:14px;font-weight:600;}.elementor-section.elementor-section-boxed > .elementor-container{max-width:1240px;}.e-con{--container-max-width:1240px;}.elementor-widget:not(:last-child){margin-block-end:20px;}.elementor-element{--widgets-spacing:20px 20px;}{}h1.entry-title{display:var(--page-title-display);}@media(max-width:1024px){.elementor-kit-1496191{font-size:var( --e-global-typography-primary-font-size );line-height:var( --e-global-typography-primary-line-height );}.elementor-kit-1496191 h1{font-size:var( --e-global-typography-1f277d1-font-size );line-height:var( --e-global-typography-1f277d1-line-height );}.elementor-kit-1496191 h2{font-size:var( --e-global-typography-7c484a0-font-size );line-height:var( --e-global-typography-7c484a0-line-height );}.elementor-kit-1496191 h3{font-size:var( --e-global-typography-38fbc4b-font-size );line-height:var( --e-global-typography-38fbc4b-line-height );}.elementor-kit-1496191 h4{font-size:var( --e-global-typography-1c2d46b-font-size );line-height:var( --e-global-typography-1c2d46b-line-height );}.elementor-kit-1496191 h5{font-size:var( --e-global-typography-1ececa7-font-size );line-height:var( --e-global-typography-1ececa7-line-height );}.elementor-section.elementor-section-boxed > .elementor-container{max-width:1024px;}.e-con{--container-max-width:1024px;}}@media(max-width:767px){.elementor-kit-1496191{font-size:var( --e-global-typography-primary-font-size );line-height:var( --e-global-typography-primary-line-height );}.elementor-kit-1496191 h1{font-size:var( --e-global-typography-1f277d1-font-size );line-height:var( --e-global-typography-1f277d1-line-height );}.elementor-kit-1496191 h2{font-size:var( --e-global-typography-7c484a0-font-size );line-height:var( --e-global-typography-7c484a0-line-height );}.elementor-kit-1496191 h3{font-size:var( --e-global-typography-38fbc4b-font-size );line-height:var( --e-global-typography-38fbc4b-line-height );}.elementor-kit-1496191 h4{font-size:var( --e-global-typography-1c2d46b-font-size );line-height:var( --e-global-typography-1c2d46b-line-height );}.elementor-kit-1496191 h5{font-size:var( --e-global-typography-1ececa7-font-size );line-height:var( --e-global-typography-1ececa7-line-height );}.elementor-section.elementor-section-boxed > .elementor-container{max-width:767px;}.e-con{--container-max-width:767px;}} .elementor-widget-section .e-frontend-copy .elementor-button{background-color:var( --e-global-color-accent );font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-size:var( --e-global-typography-accent-font-size );font-weight:var( --e-global-typography-accent-font-weight );}.elementor-187667 .elementor-element.elementor-element-50bbc11e{margin-top:50px;margin-bottom:50px;}.elementor-widget-column .e-frontend-copy .elementor-button{background-color:var( --e-global-color-accent );font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-size:var( --e-global-typography-accent-font-size );font-weight:var( --e-global-typography-accent-font-weight );}.elementor-187667 .elementor-element.elementor-element-23d5ce2c > .elementor-element-populated{padding:0px 0px 0px 0px;}.elementor-187667 .elementor-element.elementor-element-1fc13745 > .elementor-element-populated{padding:0px 10px 0px 0px;}.elementor-widget-shortcode .e-frontend-copy .elementor-button{background-color:var( --e-global-color-accent );font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-size:var( --e-global-typography-accent-font-size );font-weight:var( --e-global-typography-accent-font-weight );}.elementor-187667 .elementor-element.elementor-element-165ecfa5 > .elementor-element-populated{padding:0px 0px 0px 0px;}.elementor-widget-template .e-frontend-copy .elementor-button{background-color:var( --e-global-color-accent );font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-size:var( --e-global-typography-accent-font-size );font-weight:var( --e-global-typography-accent-font-weight );}.elementor-187667 .elementor-element.elementor-element-3fb199af:not(.elementor-motion-effects-element-type-background), .elementor-187667 .elementor-element.elementor-element-3fb199af > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#FFFFFF;}.elementor-187667 .elementor-element.elementor-element-3fb199af{transition:background 0.3s, border 0.3s, border-radius 0.3s, box-shadow 0.3s;}.elementor-187667 .elementor-element.elementor-element-3fb199af > .elementor-background-overlay{transition:background 0.3s, border-radius 0.3s, opacity 0.3s;}.elementor-widget-text-editor .e-frontend-copy .elementor-button{background-color:var( --e-global-color-accent );font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-size:var( --e-global-typography-accent-font-size );font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-text-editor{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-size:var( --e-global-typography-text-font-size );font-weight:var( --e-global-typography-text-font-weight );line-height:var( --e-global-typography-text-line-height );}.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:var( --e-global-color-primary );}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap, .elementor-widget-text-editor.elementor-drop-cap-view-default .elementor-drop-cap{color:var( --e-global-color-primary );border-color:var( --e-global-color-primary );}.elementor-187667 .elementor-element.elementor-element-28b2ab12 > .elementor-element-populated{padding:0px 0px 0px 0px;}.elementor-187667 .elementor-element.elementor-element-7bec1fff > .elementor-element-populated{padding:0px 0px 0px 10px;}.elementor-widget-button .elementor-button{background-color:var( --e-global-color-accent );font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-size:var( --e-global-typography-accent-font-size );font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-button .e-frontend-copy .elementor-button{background-color:var( --e-global-color-accent );font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-size:var( --e-global-typography-accent-font-size );font-weight:var( --e-global-typography-accent-font-weight );}.elementor-187667 .elementor-element.elementor-element-6b4b85d2 .elementor-button:hover, .elementor-187667 .elementor-element.elementor-element-6b4b85d2 .elementor-button:focus{background-color:#FFFFFF;}.elementor-187667 .elementor-element.elementor-element-6b4b85d2 .elementor-button-content-wrapper{flex-direction:row-reverse;}.elementor-187667 .elementor-element.elementor-element-6b4b85d2 .elementor-button .elementor-button-content-wrapper{gap:20px;}.elementor-187667 .elementor-element.elementor-element-6b4b85d2 .elementor-button{border-style:solid;border-width:1px 1px 1px 1px;border-color:#039FE2;}body.elementor-page-187667:not(.elementor-motion-effects-element-type-background), body.elementor-page-187667 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#F1F1F1;}@media(min-width:768px){.elementor-187667 .elementor-element.elementor-element-23d5ce2c{width:25%;}.elementor-187667 .elementor-element.elementor-element-165ecfa5{width:49.333%;}.elementor-187667 .elementor-element.elementor-element-28b2ab12{width:25%;}}@media(max-width:1024px){.elementor-widget-section .e-frontend-copy .elementor-button{font-size:var( --e-global-typography-accent-font-size );}.elementor-widget-column .e-frontend-copy .elementor-button{font-size:var( --e-global-typography-accent-font-size );}.elementor-widget-shortcode .e-frontend-copy .elementor-button{font-size:var( --e-global-typography-accent-font-size );}.elementor-widget-template .e-frontend-copy .elementor-button{font-size:var( --e-global-typography-accent-font-size );}.elementor-widget-text-editor .e-frontend-copy .elementor-button{font-size:var( --e-global-typography-accent-font-size );}.elementor-widget-text-editor{font-size:var( --e-global-typography-text-font-size );line-height:var( --e-global-typography-text-line-height );}.elementor-widget-button .e-frontend-copy .elementor-button{font-size:var( --e-global-typography-accent-font-size );}.elementor-widget-button .elementor-button{font-size:var( --e-global-typography-accent-font-size );}}@media(max-width:767px){.elementor-widget-section .e-frontend-copy .elementor-button{font-size:var( --e-global-typography-accent-font-size );}.elementor-widget-column .e-frontend-copy .elementor-button{font-size:var( --e-global-typography-accent-font-size );}.elementor-widget-shortcode .e-frontend-copy .elementor-button{font-size:var( --e-global-typography-accent-font-size );}.elementor-widget-template .e-frontend-copy .elementor-button{font-size:var( --e-global-typography-accent-font-size );}.elementor-widget-text-editor .e-frontend-copy .elementor-button{font-size:var( --e-global-typography-accent-font-size );}.elementor-widget-text-editor{font-size:var( --e-global-typography-text-font-size );line-height:var( --e-global-typography-text-line-height );}.elementor-widget-button .e-frontend-copy .elementor-button{font-size:var( --e-global-typography-accent-font-size );}.elementor-widget-button .elementor-button{font-size:var( --e-global-typography-accent-font-size );}} .elementor-widget-section .e-frontend-copy .elementor-button{background-color:var( --e-global-color-accent );font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-size:var( --e-global-typography-accent-font-size );font-weight:var( --e-global-typography-accent-font-weight );}.elementor-1496283 .elementor-element.elementor-element-673c07ca > .elementor-container > .elementor-column > .elementor-widget-wrap{align-content:center;align-items:center;}.elementor-1496283 .elementor-element.elementor-element-673c07ca:not(.elementor-motion-effects-element-type-background), .elementor-1496283 .elementor-element.elementor-element-673c07ca > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#1E1F22;}.elementor-1496283 .elementor-element.elementor-element-673c07ca > .elementor-container{min-height:86px;}.elementor-1496283 .elementor-element.elementor-element-673c07ca{transition:background 0.3s, border 0.3s, border-radius 0.3s, box-shadow 0.3s;}.elementor-1496283 .elementor-element.elementor-element-673c07ca > .elementor-background-overlay{transition:background 0.3s, border-radius 0.3s, opacity 0.3s;}.elementor-widget-column .e-frontend-copy .elementor-button{background-color:var( --e-global-color-accent );font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-size:var( --e-global-typography-accent-font-size );font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-theme-site-logo .e-frontend-copy .elementor-button{background-color:var( --e-global-color-accent );font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-size:var( --e-global-typography-accent-font-size );font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-theme-site-logo .widget-image-caption{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-size:var( --e-global-typography-text-font-size );font-weight:var( --e-global-typography-text-font-weight );line-height:var( --e-global-typography-text-line-height );}.elementor-1496283 .elementor-element.elementor-element-7762f244{text-align:left;}.elementor-1496283 .elementor-element.elementor-element-7762f244 img{width:159px;}.elementor-widget-nav-menu .e-frontend-copy .elementor-button{background-color:var( --e-global-color-accent );font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-size:var( --e-global-typography-accent-font-size );font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-nav-menu .elementor-nav-menu .elementor-item{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-size:var( --e-global-typography-primary-font-size );font-weight:var( --e-global-typography-primary-font-weight );line-height:var( --e-global-typography-primary-line-height );}.elementor-widget-nav-menu .elementor-nav-menu--main .elementor-item{color:var( --e-global-color-text );fill:var( --e-global-color-text );}.elementor-widget-nav-menu .elementor-nav-menu--main .elementor-item:hover, .elementor-widget-nav-menu .elementor-nav-menu--main .elementor-item.elementor-item-active, .elementor-widget-nav-menu .elementor-nav-menu--main .elementor-item.highlighted, .elementor-widget-nav-menu .elementor-nav-menu--main .elementor-item:focus{color:var( --e-global-color-accent );fill:var( --e-global-color-accent );}.elementor-widget-nav-menu .elementor-nav-menu--main:not(.e--pointer-framed) .elementor-item:before, .elementor-widget-nav-menu .elementor-nav-menu--main:not(.e--pointer-framed) .elementor-item:after{background-color:var( --e-global-color-accent );}.elementor-widget-nav-menu .e--pointer-framed .elementor-item:before, .elementor-widget-nav-menu .e--pointer-framed .elementor-item:after{border-color:var( --e-global-color-accent );}.elementor-widget-nav-menu{--e-nav-menu-divider-color:var( --e-global-color-text );}.elementor-widget-nav-menu .elementor-nav-menu--dropdown .elementor-item, .elementor-widget-nav-menu .elementor-nav-menu--dropdown .elementor-sub-item{font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-size:var( --e-global-typography-accent-font-size );font-weight:var( --e-global-typography-accent-font-weight );}.elementor-1496283 .elementor-element.elementor-element-311524f .elementor-menu-toggle{margin-left:auto;}.elementor-1496283 .elementor-element.elementor-element-311524f .elementor-nav-menu .elementor-item{font-family:"Open Sans", Sans-serif;font-size:17px;font-weight:600;line-height:1.9em;}.elementor-1496283 .elementor-element.elementor-element-311524f .elementor-nav-menu--main .elementor-item{color:#FFFFFF;fill:#FFFFFF;}.elementor-1496283 .elementor-element.elementor-element-311524f .elementor-nav-menu--main .elementor-item:hover, .elementor-1496283 .elementor-element.elementor-element-311524f .elementor-nav-menu--main .elementor-item.elementor-item-active, .elementor-1496283 .elementor-element.elementor-element-311524f .elementor-nav-menu--main .elementor-item.highlighted, .elementor-1496283 .elementor-element.elementor-element-311524f .elementor-nav-menu--main .elementor-item:focus{color:#039FE2;fill:#039FE2;}.elementor-1496283 .elementor-element.elementor-element-311524f .elementor-nav-menu--dropdown a, .elementor-1496283 .elementor-element.elementor-element-311524f .elementor-menu-toggle{color:#FFFFFF;}.elementor-1496283 .elementor-element.elementor-element-311524f .elementor-nav-menu--dropdown{background-color:#404040;}.elementor-1496283 .elementor-element.elementor-element-311524f .elementor-nav-menu--dropdown a:hover, .elementor-1496283 .elementor-element.elementor-element-311524f .elementor-nav-menu--dropdown a.elementor-item-active, .elementor-1496283 .elementor-element.elementor-element-311524f .elementor-nav-menu--dropdown a.highlighted, .elementor-1496283 .elementor-element.elementor-element-311524f .elementor-menu-toggle:hover{color:#039FE2;}.elementor-1496283 .elementor-element.elementor-element-311524f .elementor-nav-menu--dropdown a:hover, .elementor-1496283 .elementor-element.elementor-element-311524f .elementor-nav-menu--dropdown a.elementor-item-active, .elementor-1496283 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elementor-element-populated"> <div class="elementor-element elementor-element-169f4e30 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading" data-id="169f4e30" data-element_type="widget" data-widget_type="theme-post-title.default"> <div class="elementor-widget-container"> <h1 class="elementor-heading-title elementor-size-default"><a href="https://www.emarketinginstitute.org/free-ebooks/e-commerce-for-beginners/">E-Commerce for beginners</a></h1> </div> </div> <div class="elementor-element elementor-element-43a2615e elementor-widget__width-auto elementor-widget elementor-widget-heading" data-id="43a2615e" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <span class="elementor-heading-title elementor-size-default">Price:</span> </div> </div> <div class="elementor-element elementor-element-7fd862ab elementor-widget__width-auto elementor-widget elementor-widget-heading" data-id="7fd862ab" 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<span class="elementor-button-text">Download ebook</span> </span> </a> </div> </div> </div> <div class="elementor-element elementor-element-10b2f345 elementor-widget elementor-widget-shortcode" data-id="10b2f345" data-element_type="widget" data-widget_type="shortcode.default"> <div class="elementor-widget-container"> <script type="application/ld+json"> { "@context":"https://schema.org", "@type":"Book", "name" : "E-Commerce for beginners", "author": { "@type":"Organization", "name":"eMarketing Institute" }, "url" : "https://emarketinginstitute.org", "workExample" : [{ "@type": "Book", "isbn": "N/A", "bookEdition": "1st Edition", "bookFormat": "https://schema.org/Hardcover", "potentialAction":{ "@type":"ReadAction", "target": { "@type":"EntryPoint", "urlTemplate":"https://www.emarketinginstitute.org/free-ebooks/e-commerce-for-beginners/", "actionPlatform":[ "http://schema.org/DesktopWebPlatform", "http://schema.org/IOSPlatform", "http://schema.org/AndroidPlatform" ] }, 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data-id="770e006d" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h2>Chapter content</h2><p><a href="https://www.emarketinginstitute.org/free-ebooks/e-commerce-for-beginners/chapter-1-introduction/">1. Intoduction</a></p><p>The opening chapter of the course is focused on buyers and sellers and their place in e-commerce. The relevant statistics highlight two major concepts: e-commerce market is rapidly growing and the fact that understanding the behavior of digital buyers is important to succeed with e-commerce. </p><p><a href="https://www.emarketinginstitute.org/free-ebooks/e-commerce-for-beginners/chapter-2-what-is-e-commerce/">2. What is E-Commerce</a></p><p>From this section, you will learn what e-commerce is, about the advantages and disadvantages of having an e-commerce business, etc. A brief history of e-commerce is meant to show you how the massive expansion of the internet has become a ground for the development of e-commerce as an industry.</p><p><a href="https://www.emarketinginstitute.org/free-ebooks/e-commerce-for-beginners/chapter-3-creating-a-business-plan/">3. Creating a Businesses Plan</a></p><p>When you think about setting up an e-commerce business, think of a business plan as your starting point. This plan will be a foundation upon which you will build your e-commerce business. The major concepts covered in the business plan are grouped into three categories: essentials, product information and investment. Additional details that can be included in the business plan are also included here, along with the benefits of having a business plan in the first place.</p><p><a href="https://www.emarketinginstitute.org/free-ebooks/e-commerce-for-beginners/chapter-4-legal-guide-for-e-commerce/">4. Legal Guide for E-Commerce</a></p><p>The legal aspect of running your e-commerce business helps you define and regulate your relationship with the customers. It helps you provide seamless cooperation and instructions on how to deal with potential issues. A special attention is devoted to trademark registration, defining the terms of use, refund and privacy policy.</p><p><a href="https://www.emarketinginstitute.org/free-ebooks/e-commerce-for-beginners/chapter-5-having-an-e-commerce-website/">5. Having a E-Commerce Website</a></p><p>Find out what having an e-commerce website really requires. From choosing a CMS platform to designing the actual site pages, store and product pages, to a shopping cart, shipping methods and payment gateways, this chapter includes everything you need before you can set up an e-commerce website.</p><p><a href="https://www.emarketinginstitute.org/free-ebooks/e-commerce-for-beginners/chapter-6-choosing-an-e-commerce-platform/">6. Choosing an E-Commerce Platform</a></p><p>E-commerce platform is a website integration that helps you manage your online store. Multiple e-commerce platforms are available, and this chapter presents some of the most popular on the market together with the features each of them comes with.</p><p><a href="https://www.emarketinginstitute.org/free-ebooks/e-commerce-for-beginners/chapter-7-how-to-promote-your-business/">7. How to Promote Your Business </a></p><p>Promotion of your e-commerce business will be an inseparable part of your workflow. In this chapter, you will find out about different methods for promotion, both free and paid, that can help you boost sales in your online store.</p><p><a href="https://www.emarketinginstitute.org/free-ebooks/e-commerce-for-beginners/chapter-8-strategies-to-increase-sales/">8. Strategies to Increase Sales </a></p><p>In this section, you will find out about three most commonly used strategies to increase sales. You will also get a quick guide on how to use each of them to start getting the results fast.</p><p><a href="https://www.emarketinginstitute.org/free-ebooks/e-commerce-for-beginners/chapter-9-e-commerce-seo/">9. E-Commerce SEO</a></p><p>Optimization of your product pages is an essential task if you want to attract organic traffic. This is why understanding the basics of SEO for e-commerce is one of the tasks you should focus on. Keyword research, site structure, on-site SEO, and link building are analyzed from the point of view of the e-commerce and how these should be used to improve organic visibility and traffic.</p><p><a href="https://www.emarketinginstitute.org/free-ebooks/e-commerce-for-beginners/chapter-10-common-issues-with-e-commerce-seo/">10. Common Issues with E-Commerce SEO</a></p><p>A couple of issues might occur during the process of optimization of an e-commerce website. Duplicate content is certainly the one that occurs the most, but there might be other problems as well. This is why it is helpful to be aware of those and how you can deal with them.</p><p><a href="https://www.emarketinginstitute.org/free-ebooks/e-commerce-for-beginners/chapter-11-mobile-seo-for-e-commerce/">11. Mobile SEO for E-Commerce</a></p><p>In this chapter, you will find out about aspects relevant in the process of optimizing your website for mobile devices. Since the significant percentage of traffic comes from mobile devices, this section of the course is quite relevant in the process of website optimization and improving the user experience.</p><p><a href="https://www.emarketinginstitute.org/free-ebooks/e-commerce-for-beginners/chapter-12-exploring-online-marketplaces/">12. Exploring Online Marketplaces</a></p><p>The ease of use and power to make your products available to the existing customers are often the reasons why people decide to sell on online marketplaces. Besides the differences between marketplaces and having your own e-commerce website, you will also learn about selling on Amazon and eBay, two of the most popular online marketplaces.</p><p><a href="https://www.emarketinginstitute.org/free-ebooks/e-commerce-for-beginners/chapter-13-understanding-customers/">13. Understanding Customers</a></p><p>Understand customers, their user experience and buying process are all crucial for improving your business strategy, and drastically increasing sales. In this chapter, you will also learn about types of customers and buyer persona.</p><p><a href="https://www.emarketinginstitute.org/free-ebooks/e-commerce-for-beginners/chapter-14-e-commerce-glossary/">14. E-Commerce Glossary</a></p><p>Some of the used terminologies might be unfamiliar to you, which is why this chapter offers further details about relevant terms for understanding the course.</p><p><a href="https://www.emarketinginstitute.org/free-ebooks/e-commerce-for-beginners/chapter-15-questionnaire/">15. Questionnaire </a></p><p>You will reinforce your knowledge of e-commerce with this questionnaire. Featuring 50 multiple-choice questions, this segment of the course will help you pay attention to the most important concepts covered in this course.</p><p><a href="https://www.emarketinginstitute.org/free-ebooks/e-commerce-for-beginners/chapter-16-conclusion/">16. Conclusion</a></p><p>This section of the course wraps up the topic with an analysis of whether an e-commerce business is the one for you. It also stresses the fact that exploring online marketing is very important to succeed with e-commerce.</p> </div> </div> </div> </div> </div> </section> </div> </div> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-28b2ab12" data-id="28b2ab12" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-5285b2de elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5285b2de" data-element_type="section" data-settings="{"sticky":"top","sticky_parent":"yes","sticky_on":["desktop","tablet","mobile"],"sticky_offset":0,"sticky_effects_offset":0,"sticky_anchor_link_offset":0}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7bec1fff" 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