Quantifying The ROI Of Mobile Marketing- Studies in Success

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col-sm-12 col-xs-12" > <h1 style="padding: 60px 0px; font-size: 35px;">"Quantifying The ROI Of Mobile Marketing- Studies in Success"</h1> </div> </div> </div> </div> </div>    <section id="home-service" style="margin-top:0px;background-color: #fff;"> <div class="container"> <div class="row"> <div class="col-lg-12 col-md-12 col-sm-12 top-download"> <div class="col-lg-5 col-md-5 col-sm-12"> <div id="conference"> <div id="fb-root"></div> <div id="conference"> <div id="attend"> <div class="fb-share-button" data-href="" data-type="button"> </div> <script>(function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.async=true; js.src = "//connect.facebook.net/en_US/sdk.js#xfbml=1&appId=231327964269299&version=v2.0"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk')); </script> </div> </div> </div> </div> <div class="col-lg-6 col-md-6 col-sm-12" style="float: right;"> <div class="input-group" style="margin-top: 0px;"> <input name="email1" id="email1" style="height: 34px;" class="form-control" autocomplete="off" placeholder="Enter Work Email" required="" type="email"> <span class="input-group-btn"> <button class="btn btn-primary" type="button" onclick="show_whitepaper_form1();" style="font-weight: 600;"><i style="color:#fff;" class="fa fa-download" aria-hidden="true"></i> Download</button> </span> </div> </div> </div> </div> </div> <div class="container"> <div class="row " style="margin: 35px 0px 35px 0px;"> <div class="col-lg-7 col-md-7 col-sm-7 "> <h2 style="font-weight: 900;margin-top: 0px;">Quantifying The ROI Of Mobile Marketing</h2> <p style="font-weight: 900;margin-bottom: 3px;font-size: 16px;">White Paper: Swrve</p> <p style="text-align: justify;"> <p><strong>Today’s CMO needs to be absolutely sure that the decisions they make are right</strong> for the business, and that the resources allocated to mobile are delivering ROI - and more ROI than they would elsewhere.</p> <p><strong>Creating personal, relevant and meaningful interactions</strong> within the mobile app- ‘mobile moments’ as they are sometimes called - is the new challenge in marketing.</p> <p><strong>This whitepaper highlights</strong> if your mobile app strategy is killing your business and how to calculate the ROI to fix it!</p> <p><strong>Key takeaways from this whitepaper:</strong></p> <ul> <li> <p>The true benefits of a cloud-based approach to mobile marketing</p> </li> <li> <p>All the examples shared come from large-scale mobile businesses in a range of verticals</p> </li> <li> <p>The key metrics mobile marketing can influence, and what sort of uplift can be expected</p> </li> <li> <p>Areas in which ‘direct experience’ mobile marketing can deliver value - from acquisition to re-engagement - and getting a handle on what sort of scale those benefits can take</p> </li> </ul> </p> <div> <ul style="margin-top: 15px;list-style:none;overflow:hidden;clear:both;"> <li style="float:left;margin:10px;"> <a href="https://www.ciowhitepapersreview.com/digital-marketing/"> <h2>Digital Marketing</h2> </a> </li> <li style="float:left;margin:10px;"> <a href="https://www.ciowhitepapersreview.com/mobile/"> <h2>Mobile</h2> </a> </li> <li style="float:left;margin:10px;"> <a href="https://www.ciowhitepapersreview.com/marketing/"> <h2>marketing</h2> </a> </li> </ul> </div> </div> <div class="col-lg-5 col-md-5 col-sm-5 "> <img alt="Quantifying The ROI Of Mobile Marketing" title="Quantifying The ROI Of Mobile Marketing" style="margin-top: 80px;" src="https://www.ciowhitepapersreview.com/uploads/1498126828_3840950_647783953_Mobile Marketing.jpg" style="width:100%;"> </div> </div> </div> </section> <section id="home-service" style="margin-top:0px;background-color: #526271;"> <div id="media-sec-1" style="background-color: #526271;"> <div class="container"> <div class="row"> <div class="col-lg-12 col-md-12 col-sm-12"> <div class="col-lg-4 col-md-4 col-sm-12"> <div 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<div class="col-lg-12 col-md-12"> <h4 class="clr-main" style="font-size:24px; margin-top:20px"><strong>Related White Papers </strong></h4> </div> </div> <div class="row pad-top-botm" style="padding-top: 10px;padding-bottom: 50px;"> <div class="col-lg-6 col-md-6"> <div class="media"> <div class="media-body" id="mypppdiv1"> <a href="https://www.ciowhitepapersreview.com/mobile/guide-to-mobile-success-686.html" style="text-decoration:none; color:#333;"><h5 class="media-heading" style="font-size:24px">The Complete Guide to Mobile Success</h5></a> <p style="margin: 0 0 0px;">By: Swrve</p> <p style="text-align:justify;" id="myppp1"> Mobile needs to be at the center of your business, and probably deserves the lion’s share of your investment both in terms of time and money. There is a huge amount more that could be said about the challenges of running a successful mobile business, and mostly the campaigns are only a tiny subset of those that can and should be run using the various interaction channels now available on mobile. This whitepaper provides you insights on what you have to do to make mobile a success for your business. Key takeaways from this whitepaper: • Acquisition is the first and foremost step - success on mobile requires actively working to retain and engage users over the long-term • Campaigns should be targeted, relevant and personalized to the user • Collect as much data as you possibly can - it is the secret to effective mobile marketing campaigns • Test everything - and continue to optimize on the basis of your results </p> <a href="https://www.ciowhitepapersreview.com/mobile/guide-to-mobile-success-686.html"><button class="btn btn-primary" type="button" style="background-color: #3c3c3c;border-color: #3c3c3c;"> Read Full Details <span class="badge" style="color: #bf1e2e;">+</span> </button></a> </div> </div> </div> <div class="col-lg-6 col-md-6"> <div class="media"> <div class="media-body" id="mypppdiv2"> <a href="https://www.ciowhitepapersreview.com/marketing/mobile-marketing-automation-guide-687.html" style="text-decoration:none; color:#333;"><h5 class="media-heading" style="font-size:24px">The Buyer鈥檚 Guide to Mobile Marketing Automation</h5></a> <p style="margin: 0 0 0px;">By: Swrve</p> <p style="text-align:justify;" id="myppp2"> Mobile Marketing Automation is the set of techniques and tactics that engage mobile users, deliver value and content to them, and optimize their experience through personalization in order to keep them engaged, retained and, best of all, profitable. Let’s assume you’re committed to investing in mobile marketing automation. Where do you begin? In this whitepaper you’ll find: Certain questions you need to ask yourself before taking this mobile marketing automation approach Techniques are front and center-Ensuring that a mobile app strategy delivers long-term value and ROI Is ROI reported on my marketing campaigns? Ways in which a vendor can help ensure your experience with mobile marketing automation- a positive one The mobile space evolves quickly and marketing automation is no exceptional make sure the team you choose is prepared to support a rigorous product roadmap </p> <a href="https://www.ciowhitepapersreview.com/marketing/mobile-marketing-automation-guide-687.html"><button class="btn btn-primary" type="button" style="background-color: #3c3c3c;border-color: #3c3c3c;"> Read Full Details <span class="badge" style="color: #bf1e2e;">+</span> </button></a> </div> </div> </div> </div> </div> <div class="col-lg-4 col-md-4"> <a class="twitter-timeline" href="https://twitter.com/Swrve_Inc" data-width="300" data-height="300">Tweets by @Swrve_Inc</a> <script>!function (d, s, id) { var js, fjs = d.getElementsByTagName(s)[0], p = /^http:/.test(d.location) ? 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} }); } else { var x = location.hostname; var wi=document.getElementById("idval").value; document.cookie="whitepaper="+wi+"; path=/;domain=.ciowhitepapersreview.com"; var w_url=document.getElementById("urlval").value; document.cookie="url_val="+w_url+"; path=/;domain=.ciowhitepapersreview.com"; obj = response; fullname = obj.name; fields = fullname.split(" "); fname = fields[0]; lname = fields[1]; email=obj.email; var wh_name = document.getElementById("wh_name").value; var wh_id_in = document.getElementById("wh_id_in").value; $.ajax({ type: "GET", url: "/whitepaper_download_handler.php?email="+email+"&whitepaperdownloadname="+wh_name+"&w_id="+wh_id_in+"&download_status=email_insert", success: function(response) { if(response != ''){ $('#last_id').val(response); $("#emailform").val(email); $("#fname").val(fname); $("#lname").val(lname); $('#largeModal').modal(); } } }); } } }) }); } else { console.log('Sorry ! you are not authorised by facebook for login'); } },{scope: 'email'}); } function logout_facebook() { FB.logout(function(response) { }); } function focus_email() { document.getElementById("email").focus(); } function show_whitepaper_form(){ var email=document.getElementById("email").value; var reg_mail = /^[_a-z0-9-]+(\.[_a-z0-9-]+)*@[a-z0-9-]+(\.[a-z0-9-]+)*(\.[a-z]{2,4})$/; if(email=='') { alert("Please Enter Your Work Email ID"); return false; } else if(reg_mail.test(email)==false) { alert("Please enter your valid email"); document.getElementById('email').focus(); document.getElementById('email').style.borderColor = "#E34234"; return false; } else { var email=document.getElementById("email").value; document.cookie="wht_email="+email+"; path=/;domain=.ciowhitepapersreview.com"; var wh_name = document.getElementById("wh_name").value; var wh_id_in = document.getElementById("wh_id_in").value; $('#largeModal').modal(); $("#emailform").val(email); $.ajax({ type: "GET", url: "/whitepaper_download_handler.php?email="+email+"&whitepaperdownloadname="+wh_name+"&w_id="+wh_id_in+"&download_status=email_insert", success: function(response) { if(response != ''){ $('#last_id').val(response); //$('#largeModal').modal(); $("#emailform").val(email); return true; } else { return false; } } }); } } function show_whitepaper_form1(){ var email=document.getElementById("email1").value; var reg_mail = /^[_a-z0-9-]+(\.[_a-z0-9-]+)*@[a-z0-9-]+(\.[a-z0-9-]+)*(\.[a-z]{2,4})$/; var emaillist = ["notexisttopreventanyerror.com","aol.com", "att.net", "comcast.net", "facebook.com", "gmail.com", "gmx.com", "googlemail.com", "google.com", "hotmail.com", "hotmail.co.uk", "mac.com", "me.com", "mail.com", "msn.com", "live.com", "sbcglobal.net", "verizon.net", "yahoo.com", "yahoo.co.uk", "email.com", "games.com" , "gmx.net", "hush.com", "hushmail.com", "icloud.com", "inbox.com", "lavabit.com", "love.com", "outlook.com", "pobox.com", "rocketmail.com", "safe-mail.net", "wow.com", "ygm.com", "ymail.com", "zoho.com", "fastmail.fm", "yandex.com","iname.com", "bellsouth.net", "charter.net", "cox.net", "earthlink.net", "juno.com", "btinternet.com", "virginmedia.com", "blueyonder.co.uk", "freeserve.co.uk", "live.co.uk", "ntlworld.com", "o2.co.uk", "orange.net", "sky.com", "talktalk.co.uk", "tiscali.co.uk", "virgin.net", "wanadoo.co.uk", "bt.com", "sina.com", "qq.com", "naver.com", "hanmail.net", "daum.net", "nate.com", "yahoo.co.jp", "yahoo.co.kr", "yahoo.co.id", "yahoo.co.in", "yahoo.com.sg", "yahoo.com.ph", "hotmail.fr", "live.fr", "laposte.net", "yahoo.fr", "wanadoo.fr", "orange.fr", "gmx.fr", "sfr.fr", "neuf.fr", "free.fr", "gmx.de", "hotmail.de", "live.de", "online.de", "t-online.de", "web.de", "yahoo.de", "mail.ru", "rambler.ru", "yandex.ru", "ya.ru", "list.ru", "hotmail.be", "live.be", "skynet.be", "voo.be", "tvcablenet.be", "telenet.be", "hotmail.com.ar", "live.com.ar", "yahoo.com.ar", "fibertel.com.ar", "speedy.com.ar", "arnet.com.ar", "yahoo.com.mx", "live.com.mx", "hotmail.es", "hotmail.com.mx", "prodigy.net.mx", "yahoo.com.br", "hotmail.com.br", "outlook.com.br", "uol.com.br", "bol.com.br", "terra.com.br", "ig.com.br", "itelefonica.com.br", "r7.com", "zipmail.com.br", "globo.com", "globomail.com", "oi.com.br"]; domain = email.replace(/.*@/, ""); domain = domain.toLowerCase(); if(email=='') { alert("Please Enter Your Work Email ID"); return false; } else if(reg_mail.test(email)==false) { alert("Please enter your valid email"); document.getElementById('email1').focus(); document.getElementById('email1').style.borderColor = "#E34234"; return false; } else if (emaillist.indexOf(domain) >= 0) { alert("Please enter only your business email id"); document.getElementById('email1').focus(); document.getElementById('email1').style.borderColor = "#E34234"; return false; } else { var email=document.getElementById("email1").value; document.cookie="wht_email="+email+"; path=/;domain=.ciowhitepapersreview.com"; var wh_name = document.getElementById("wh_name").value; var wh_id_in = document.getElementById("wh_id_in").value; var myurl = document.getElementById("selfurl").value; $('#largeModal').modal(); $("#emailform").val(email); $.ajax({ type: "GET", url: "/whitepaper_download_handler.php?email="+email+"&whitepaperdownloadname="+wh_name+"&w_id="+wh_id_in+"&download_status=email_insert&selfurl="+myurl, success: function(response) { if(response != ''){ $('#last_id').val(response); //$('#largeModal').modal(); $("#emailform").val(email); return true; } else { return false; } } }); } } function trim (str) { return str.replace(/^\s+|\s+$/g,""); } function formValidate(){ var email = trim(document.getElementById('emailform').value); var reg_mail = /^[_a-z0-9-]+(\.[_a-z0-9-]+)*@[a-z0-9-]+(\.[a-z0-9-]+)*(\.[a-z]{2,4})$/; if( email==''){ alert("Please enter your Email-id !!!"); document.getElementById('emailform').value=''; document.getElementById('emailform').focus(); document.getElementById('emailform').style.borderColor = "#E34234"; return false; } if(reg_mail.test(email)==false) { alert("Please enter your valid email"); document.getElementById('emailform').focus(); document.getElementById('emailform').style.borderColor = "#E34234"; return false; } var fname = trim(document.getElementById('fname').value); var fname = document.getElementById('fname').value; if(fname==''){ alert("Please enter First Name!!"); document.getElementById('fname').value=''; document.getElementById('fname').focus(); document.getElementById('fname').style.borderColor = "#E34234"; return false; } else if(!isNaN(fname)) { alert("Please Enter Only Characters !! "); document.getElementById('fname').select(); document.getElementById('fname').style.borderColor = "#E34234"; return false; } var lname = trim(document.getElementById('lname').value); var lname = document.getElementById('lname').value; if(lname=='') { alert("Please enter Last Name!!"); document.getElementById('lname').value=''; document.getElementById('lname').focus(); document.getElementById('lname').style.borderColor = "#E34234"; return false; } else if(!isNaN(lname)) { alert("Please Enter Only Characters !! "); document.getElementById('lname').select(); document.getElementById('lname').style.borderColor = "#E34234"; return false; } var company = trim(document.getElementById('company').value); var company = document.getElementById('company').value; if(company=='') { alert("Please enter Company Name !!"); document.getElementById('company').value=''; document.getElementById('company').focus(); document.getElementById('company').style.borderColor = "#E34234"; return false; } var jobtitle = trim(document.getElementById('jobtitle').value); var jobtitle = document.getElementById('jobtitle').value; if(jobtitle=='') { alert("Please enter jobtitle!"); document.getElementById('jobtitle').value=''; document.getElementById('jobtitle').focus(); document.getElementById('jobtitle').style.borderColor = "#E34234"; return false; } var mobno = document.getElementById('mobno').value; if(mobno=='') { alert("Please Enter Phone Number!"); document.getElementById('mobno').value=''; document.getElementById('mobno').focus(); document.getElementById('mobno').style.borderColor = "#E34234"; return false; } if(mobno!='') { if((mobno.length<8 || mobno.length>16)) { alert("Please Enter your correct 10 Digits Phone Number!"); document.getElementById('mobno').focus(); document.getElementById('mobno').style.borderColor = "#E34234"; return false; } } var jobfunction = trim(document.getElementById('job').value); if( document.getElementById('job').value == "1" ){ alert( "Please Select your job Function!" ); document.getElementById('job').style.borderColor = "#E34234"; return false; } var size = document.getElementById('size').value; if( document.getElementById('size').value == "1" ){ alert( "Please Select your company size!" ); document.getElementById('size').style.borderColor = "#E34234"; return false; } var industry = document.getElementById('industry').value; if( document.getElementById('industry').value == "1" ) { alert( "Please Select your industry type!" ); document.getElementById('industry').style.borderColor = "#E34234"; return false; } var country = trim(document.form1.country.value); if( document.getElementById('country').value == "1" ){ alert( "Please Select your Country!" ); document.getElementById('country').style.borderColor = "#E34234"; return false; } var city = document.getElementById('city').value; if(city=='') { alert("Please enter City!"); document.getElementById('city').value=''; document.getElementById('city').focus(); document.getElementById('city').style.borderColor = "#E34234"; return false; } var address1 = document.getElementById('address1').value; if(address1=='') { alert("Please enter Your Address!"); document.getElementById('address1').value=''; document.getElementById('address1').focus(); document.getElementById('address1').style.borderColor = "#E34234"; return false; } var zip = trim(document.getElementById('zip').value); if(zip=='') { alert("Please Enter Postal/Zip Code !!"); document.getElementById('zip').value=''; document.getElementById('zip').focus(); return false; } /*if(zip!='') { if((zip.length < 4) ||(zip.length > 10)) { alert("Please enter your correct Postal / Zip Code"); document.getElementById('zip').focus(); document.getElementById('zip').style.borderColor = "#E34234"; return false; } }*/ if(document.getElementById('notification').checked) var notification=1; else var notification=0; $("#loading-div-background").show(); $('#largeModal').modal('hide'); } $('#email').keydown(function (event) { var keypressed = event.keyCode || event.which; if (keypressed == 13) { show_whitepaper_form(); } }); </script> <script> newvar = ''; var divheight = $("#mydiv").height(); var lineheight = $("#mydiv").css('line-height'); tc = Math.round(divheight/parseInt(lineheight)); if(tc > 17){ var elementHeight = $("#myfulltext").height(); var words = $("#myfulltext").text().split(" "); $("#myfulltext").text(""); $.each(words, function(index, value){ var divheight = $("#mydiv").height(); var lineheight = $("#mydiv").css('line-height'); tc = Math.round(divheight/parseInt(lineheight)); if (tc <= 17){ $("#myfulltext").append(value + " "); newvar = value + " "; } else { newvar = newvar + " "+ value; } }); } str = $("#myfulltext").text(); str = str.trim(); lastIndex = str.lastIndexOf(" "); str = str.substring(0,lastIndex); $("#myfulltext").text(str); $("#myemptytext").text(newvar); var divheight = $("#mynewdiv").height(); var lineheight = $("#mynewdiv").css('line-height'); tc = Math.round(divheight/parseInt(lineheight)); if(tc > 17){ var elementHeight = $("#myemptytext").height(); var words = $("#myemptytext").text().split(" "); $("#myemptytext").text(""); $.each(words, function(index, value){ var divheight = $("#mynewdiv").height(); var lineheight = $("#mynewdiv").css('line-height'); tc = Math.round(divheight/parseInt(lineheight)); if (tc <= 17){ $("#myemptytext").append(value + " "); } }); } str = $("#myemptytext").text(); str = str.trim(); lastIndex = str.lastIndexOf(" "); str = str.substring(0, (lastIndex - 3)); $("#myemptytext").text(str+'..'); var divheight = $("#mydiv1").height(); var lineheight = $("#mydiv1").css('line-height'); tc = Math.round(divheight/parseInt(lineheight)); if(tc > 14){ var elementHeight = $("#mytext1").height(); var words = $("#mytext1").text().split(" "); $("#mytext1").text(""); $.each(words, function(index, value){ var divheight = $("#mydiv1").height(); var lineheight = $("#mydiv1").css('line-height'); tc = Math.round(divheight/parseInt(lineheight)); if (tc <= 14){ $("#mytext1").append(value + " "); } }); } str = $("#mytext1").text(); str = str.trim(); lastIndex = str.lastIndexOf(" "); str = str.substring(0, (lastIndex - 3)); $("#mytext1").text(str+'..'); // Start for whatis2 for(i=1;i<=4;i++){ var div = document.getElementById("mypdiv"+i); var divheight = $("#mypdiv"+i).height(); var lineheight = $("#mypdiv"+i).css('line-height'); tc = Math.round(divheight/parseInt(lineheight)); if(tc > 8){ var elementHeight = $("#myp"+i).height(); var words = $("#myp"+i).text().split(" "); $("#myp"+i).text(""); $.each(words, function(index, value){ var divheight = $("#mypdiv"+i).height(); var lineheight = $("#mypdiv"+i).css('line-height'); tc = Math.round(divheight/parseInt(lineheight)); if (tc <= 8){ $("#myp"+i).append(value + " "); } }); } str = $("#myp"+i).text(); str = str.trim(); lastIndex = str.lastIndexOf(" "); str = str.substring(0, (lastIndex - 3)); $("#myp"+i).text(str+'..'); } // Ends // Start for whatis 6 for(i=1;i<=2;i++){ var div = document.getElementById("myppdiv"+i); var divheight = $("#myppdiv"+i).height(); var lineheight = $("#myppdiv"+i).css('line-height'); tc = Math.round(divheight/parseInt(lineheight)); if(tc > 5){ var elementHeight = $("#mypp"+i).height(); var words = $("#mypp"+i).text().split(" "); $("#mypp"+i).text(""); $.each(words, function(index, value){ var divheight = $("#myppdiv"+i).height(); var lineheight = $("#myppdiv"+i).css('line-height'); tc = Math.round(divheight/parseInt(lineheight)); if (tc <= 5){ $("#mypp"+i).append(value + " "); } }); } str = $("#mypp"+i).text(); str = str.trim(); lastIndex = str.lastIndexOf(" "); str = str.substring(0, (lastIndex - 3)); $("#mypp"+i).text(str+'..'); } var divheight = $("#mydiv100").height(); var lineheight = $("#mydiv100").css('line-height'); tc = Math.round(divheight/parseInt(lineheight)); if(tc > 12){ var elementHeight = $("#mytext100").height(); var words = $("#mytext100").text().split(" "); $("#mytext100").text(""); $.each(words, function(index, value){ var divheight = $("#mydiv100").height(); var lineheight = $("#mydiv100").css('line-height'); tc = Math.round(divheight/parseInt(lineheight)); if (tc <= 12){ $("#mytext100").append(value + " "); } }); } str = $("#mytext100").text(); str = str.trim(); lastIndex = str.lastIndexOf(" "); str = str.substring(0, (lastIndex - 3)); $("#mytext100").text(str+'..'); // Ends for(i=1;i<=2;i++){ var div = document.getElementById("mypppdiv"+i); var divheight = $("#mypppdiv"+i).height(); var lineheight = $("#mypppdiv"+i).css('line-height'); tc = Math.round(divheight/parseInt(lineheight)); if(tc > 9){ var elementHeight = $("#myppp"+i).height(); var words = $("#myppp"+i).text().split(" "); $("#myppp"+i).text(""); $.each(words, function(index, value){ var divheight = $("#mypppdiv"+i).height(); var lineheight = $("#mypppdiv"+i).css('line-height'); tc = Math.round(divheight/parseInt(lineheight)); if (tc <= 9){ $("#myppp"+i).append(value + " "); } }); } str = $("#myppp"+i).text(); str = str.trim(); lastIndex = str.lastIndexOf(" "); str = str.substring(0, (lastIndex - 3)); $("#myppp"+i).text(str+'..'); } </script>  <script type="text/javascript"> _linkedin_data_partner_id = "172499"; </script><script type="text/javascript"> (function(){var s = document.getElementsByTagName("script")[0]; var b = document.createElement("script"); b.type = "text/javascript";b.async = true; b.src = "https://snap.licdn.com/li.lms-analytics/insight.min.js"; s.parentNode.insertBefore(b, s);})(); </script> <noscript> <img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=172499&fmt=gif" /> </noscript>  <script src="/assets/js/searchtracker.js"></script> </body> </html>

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