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itemprop="itemListElement" itemscope itemtype="http://schema.org/ListItem"> <span itemscope itemprop="item" itemtype="http://schema.org/Thing" itemid="#3"> <span class="easy-breadcrumb_segment easy-breadcrumb_segment-3" itemprop="name">Features</span> </span> <meta itemprop="position" content="3" /> </span> <span class="easy-breadcrumb_segment-separator"> » </span> <span itemprop="itemListElement" itemscope itemtype="http://schema.org/ListItem"> <span itemscope itemprop="item" itemtype="http://schema.org/Thing" itemid="#4"> <span class="easy-breadcrumb_segment easy-breadcrumb_segment-title" itemprop="name">Developing a new mobility concept? Ask yourself this question first</span> </span> <meta itemprop="position" content="4" /> </span> </div> </div> </div> </div> </div> </header> </div> <div id="page"> <div id="main"> <div id="left-content"> <div id="content" class="column" role="main"> <a id="main-content"></a> <article class="node-780386 node node-features node-promoted view-mode-full view-mode-full clearfix" about="/en/financial-models/germany/features/developing-new-mobility-concept-ask-yourself-question-first" typeof="sioc:Item foaf:Document" data-uid="50" data-contentGroup1="auteur-Frank-Jacobs"> <header> <span property="dc:title" content="Developing a new mobility concept? Ask yourself this question first" class="rdf-meta element-hidden"></span> </header> <div class="required-fields group-image field-group-html-element"><div class="field field-name-field-image field-type-image field-label-hidden "> <div class="field-item even field-item-first field-item-last field-item-0"><div style="background-image: url("https://www.fleeteurope.com/sites/default/files/styles/headlines_width_850/public/field/image/pexels-photo-4173099.jpeg?itok=9z8bafSp");" class="single-image-background"></div></div> </div><div class="field-ct field-ct-transliterated field-ct-features">Features</div><div class="addthis-wrapper"> <div class="addthis_inline_share_toolbox" data-url="" data-title="Developing a new mobility concept? Ask yourself this question first" data-description="When developing a mobility concept, the first question fleet managers should ask themselves is: Why ? So says Stefan Mackscheidt, of Mercer Germany: “Do you want to improve efficiency, reduce CO 2..." data-media="https://www.fleeteurope.com/sites/default/files/field/image/pexels-photo-4173099.jpeg"> </div> <div class="label-share"> <span>Share</span> </div> </div> </div><div class="required-fields group-content field-group-html-element"><div class="field field-name-field-published-date field-type-datetime field-label-hidden "> <div class="field-item even field-item-first field-item-last field-item-0"><span class="date-display-single" property="dc:date" datatype="xsd:dateTime" content="2024-11-27T09:45:00+01:00">27 Nov 24</span></div> </div><div class="field field-name-title-field field-type-text field-label-hidden "> <div class="field-item even field-item-first field-item-last field-item-0"><h1>Developing a new mobility concept? Ask yourself this question first</h1> </div> </div><div class="field field-name-field-tags field-type-taxonomy-term-reference field-label-hidden multiple "> <div class="field-item even field-item-first field-item-0"><a href="/en/tags/mobility" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">Mobility</a></div> <div class="field-item odd field-item-1"><a href="/en/tags/public-transit" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">Public Transit</a></div> <div class="field-item even field-item-last field-item-2"><a href="/en/tags/car" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">Car</a></div> </div><div class="field field-name-body field-type-text-with-summary field-label-hidden "> <div class="field-item even field-item-first field-item-last field-item-0" property="content:encoded"> <p><strong>When developing a mobility concept, the first question fleet managers should ask themselves is: <em>Why</em>? So says Stefan Mackscheidt, of Mercer Germany: “Do you want to improve efficiency, reduce CO<sub>2</sub> emissions, or increase employee satisfaction?”</strong></p> <p>Mr Mackscheidt, Fleet and Mobility Manager at the German subsidiary of the global HR consulting firm, provided an insight into his company’s <a href="https://www.fleeteurope.com/en/shared-mobility/europe/features/how-ey-developing-mobility-solution-its-employees?a=JMA06&t%5B0%5D=EY&t%5B1%5D=Mobility&t%5B2%5D=MaaS&t%5B3%5D=Fleet%20Europe%20Awards&curl=1">mobility concept </a>at NaKoBeMo, the German National Conference for Corporate Mobility, which took place in Mainz on 19 and 20 November. </p> <h2>Fundamental questions</h2> <p>His central point: to make well-founded decisions about the future, fleets should start from a thorough analysis of the mobility situation as it exists today. From that basis, “setting goals will help determine the focus of what needs to be done.”</p> <p>Some fundamental questions need to be tackled at the very beginning: How will the fleet be financed? And who among the employees will be <a href="https://www.fleeteurope.com/en/financial-models/others/features/europe-vs-us-company-car-eligibility?a=JMA06&t%5B0%5D=Taxation&curl=1">eligible</a>? </p> <p>“The next step is to identify the internal stakeholders and integrate them into the process. This includes HR, top-level management, and specialist departments such as accounting, fleet and travel management, facility management, and so on.”</p> <p>“If your company has a works council, it may be a good idea to involve them as well”, Mr Mackscheidt told he magazine <em>Firmenauto</em> – warning that, although direct employee involvement may send positive signals to other stakeholders, the risk is that this creates false expectations. </p> <h2>Inadequate solutions</h2> <p>As mentioned, before developing the concept comes a stock-take of the current situation, gathering data on the current mobility offering in the company – from parking spaces for bicycles to charging infrastructure for EVs, plus information on average commuting times and distances, types and modes of transport used, policies regarding travel by car, public transport, airplane, etcetera. </p> <p>Here's how Mercer used that input for its own mobility concept: “An internal survey showed that the motivation to return to the office after working from home was based on the inadequate mobility solutions for most commuters, as well as the general cost of commuting,” says Mr Mackscheidt.</p> <p>“Previously, our mobility offer to all our employees was a company car financed wholly or partly by salary sacrifice, and/or one or two leased bicycles. Depending on their role, some employees also received a car allowance.”</p> <h2>Deutschland-Ticket</h2> <p>“The introduction of the <a href="https://www.fleeteurope.com/fr/maas/germany/features/deutschlandticket-public-transport-subscription-corporate-benefits?a=FJA05&t%5B0%5D=MaaS&curl=1"><em>Deutschland-Ticket</em></a> (unlimited access to public transport in Germany for a flat monthly rate of €49 – Ed.) in May 2023 was an opportunity to optimize the potential of our mobility offer. We replaced our company car policy with a mobility policy.”</p> <p>“Employees who until now didn’t get a company car or a car allowance, now get a sum equal to the legally required employer contribution to the <em>Deutschland-Ticket</em>. This is fully funded by the cost savings generated by the new company car regulations.”</p> <p>Mr Mackscheidt’s advice to other companies with a similar need to develop (or redevelop) a mobility concept – even though their situation may be quite different: “Don’t put off the issue. Tackle it head-on. And above all: get your employees involved in the process.”</p> <p><em>Image: Pexels</em></p> </div> </div> <div class="author">Authored by: <b>Frank Jacobs</b></div><div class="field-regions-with-themes field-name-field-channels"><div class="field-item"><a href="/en/themes/financial-models">Financial Models</a></div><div class="field-item"><a href="/en/regions/europe">Europe</a></div><div class="field-item"><a href="/en/regions/germany">Germany</a></div></div></div><span property="dc:title" content="Developing a new mobility concept? 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