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Google Lens - Search What You See
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Use your phone's camera to search what you see in an entirely new way.","operatingSystem": "ANDROID","applicationCategory": "https://schema.org/BrowserApplication","installURL": "https://play.google.com/store/apps/details?id=com.google.ar.lens","offers": {"@type": "Offer","price": "0"}} </script> <script nonce="3o1YwMOJ4Qx6jP-GWWm-vQ">(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src='https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);})(window,document,'script','dataLayer','GTM-THFGQBF');</script> </head> <body class="glue-body" data-page="HowLensWorks"> <noscript> <iframe class="gtm-iframe" src="https://www.googletagmanager.com/ns.html?id=GTM-THFGQBF"></iframe> </noscript> <header class="glue-header glue-header--single"> <a href="#page-content" class="glue-header__link glue-header__skip-content"> Jump to Content </a> <div class="glue-header__bar glue-header__bar--mobile"> <div class="glue-header__tier"> <div class="glue-header__container"> <div class="glue-header__lock-up"> <div class="glue-header__logo"> <a class="glue-header__logo-link logo-track" href="../" title="Google Lens" data-link-url="../" data-link-text="Google Lens" data-link-type="internal" data-section-header="CTA Navigation" data-module-name="Home logo"> <div class="glue-header__logo-container"> <img class="glue-tile__icon" src="https://lh3.googleusercontent.com/H65Hxq0ooUCcwhoRGU-fwoXqrGS58mwa2vtr2ZfhGgJzMU0uYybOrZVBs8jydtR22TRC1k9XwDMD2xHB5BBU4IyXW7oH8PyCsq46uX6A42CmXP5GDZ2d" alt="Google Lens"> <svg class="glue-header__logo-svg" role="presentation" aria-hidden="true"> <use href="/static/img/glue-icons.svg#google-solid-logo"></use> </svg> <span class="glue-header__logo--product">Lens</span> </div> </a> </div> </div> </div> <div class="glue-header__container glue-header__container--cta"> <div class="glue-header__cta hide-link"> <a class="glue-button glue-button--high-emphasis header-cta-track section-link" href="../#cta-section" data-link-text="Download" data-link-url="../#cta-section" data-link-type="external" data-section-header="CTA Navigation" data-module-name="Home logo"> Download </a> </div> </div> </div> </div> <div class="glue-header__bar glue-header__bar--desktop"> <div class="glue-header__tier"> <div class="glue-header__container"> <div class="glue-header__lock-up"> <div class="glue-header__logo"> <a class="glue-header__logo-link logo-track" href="../" title="Google Lens" data-link-url="../" data-link-text="Google Lens" data-link-type="internal" data-section-header="CTA Navigation" data-module-name="Home logo"> <div class="glue-header__logo-container"> <img class="glue-tile__icon" src="https://lh3.googleusercontent.com/H65Hxq0ooUCcwhoRGU-fwoXqrGS58mwa2vtr2ZfhGgJzMU0uYybOrZVBs8jydtR22TRC1k9XwDMD2xHB5BBU4IyXW7oH8PyCsq46uX6A42CmXP5GDZ2d" alt="Google Lens"> <svg class="glue-header__logo-svg" role="presentation" aria-hidden="true"> <use href="/static/img/glue-icons.svg#google-solid-logo"></use> </svg> <span class="glue-header__logo--product">Lens</span> </div> </a> </div> </div> </div> <div class="glue-header__container glue-header__container--cta"> <div class="glue-header__cta hide-link"> <a class="glue-button glue-button--high-emphasis section-link header-cta-track" href="../#cta-section" data-link-text="Download" data-link-url="../#cta-section" data-link-type="external" data-section-header="CTA Navigation" data-module-name="Home logo"> Download </a> </div> </div> </div> </div> </header> <div class="page-content" id="page-content" role="main"> <div class="glue-page glue-spacer-4-top how-section"> <div class="glue-grid__col glue-grid__col--span-12 glue-spacer-6-bottom how-section-details"> <h1 class="glue-headline glue-headline--headline-1 section-heading"> What is Google Lens? </h1> <p class="section-description">Google Lens is a set of vision-based computing capabilities that can understand what you’re looking at and use that information to copy or translate text, identify plants and animals, explore locales or menus, discover products, find visually similar images, and take other useful actions.</p> <h2 class="glue-headline glue-headline--headline-3 section-title">Search what you see</h2> <p class="section-description">Google Lens lets you search what you see. Using a photo, your camera or almost any image, Lens helps you discover visually similar images and related content, gathering results from all over the internet.</p> <h2 class="glue-headline glue-headline--headline-3 section-title">How Google Lens works</h2> <p class="section-description">Lens compares objects in your picture to other images, and ranks those images based on their similarity and relevance to the objects in the original picture. Lens also uses its understanding of objects in your picture to find other relevant results from the web. Lens may also use other helpful signals, such as words, language, and other metadata on the image’s host site, to determine ranking and relevance. <br><br> When analyzing an image, Lens often generates several possible results and ranks the probable relevance of each result. Lens may sometimes narrow these possibilities to a single result. Let’s say that Lens is looking at a dog that it identifies as probably 95% German shepherd and 5% corgi. In this case, Lens might only show the result for a German shepherd, which Lens has judged to be most visually similar. <br><br> In other cases, when Lens is confident it understands which object in the picture you’re interested in, Lens will return Search results related to the object. For example, if an image contains a specific product - like jeans or sneakers - Lens may return results providing more information about that product, or shopping results for the product. Lens may also rely on available signals, like the product’s user ratings, to return such results. In another example, if Lens recognizes a barcode or text in an image (for example, a product name or a book title), Lens may return a Google Search results page for the object.</p> <h2 class="glue-headline glue-headline--headline-3 section-title">Relevant and useful results</h2> <p class="section-description">Lens always tries to return the most relevant and useful results. Lens’ algorithms aren’t affected by advertisements or other commercial arrangements. When Lens returns results from other Google products, including Google Search or Shopping, the results rely on the ranking algorithms of those products. <br><br> To ensure Lens results are relevant, helpful, and safe, Lens identifies and filters explicit results. These results are identified using Google-wide standards such as <a href="https://support.google.com/websearch/answer/510?co=GENIE.Platform%3DAndroid&hl=en" rel="noopener noreferrer" target="_blank">Google SafeSearch</a> guidelines.</p> <h2 class="glue-headline glue-headline--headline-3 section-title">Lens & location</h2> <p class="section-description">When you agree to let Lens use your location, it uses that information to return more accurate results - for example, when identifying places and landmarks. So if you’re in Paris, Lens will know that it’s more likely you’re looking at the Eiffel Tower rather than a similar-looking structure somewhere else in the world.</p> </div> </div> </div> <footer class="glue-footer-wrapper"> <div class="glue-footer"> <h2 class="glue-visually-hidden">Footer links</h2> <section class="glue-footer__global"> <div class="glue-footer__logo"> <a href="https://www.google.com" title="Google" class="logo-track" data-link-url="https://www.google.com" data-link-text="Google" data-link-type="external" data-module-name="Footer logo" data-section-header="Footer links" target="_blank" rel="noopener noreferrer"> <svg role="presentation" aria-hidden="true" class="glue-footer__logo-img"> <use xlink:href="/static/img/glue-icons.svg#google-solid-logo"></use> </svg> </a> </div> <ul class="glue-footer__global-links glue-no-bullet" role="list"> <li class="glue-footer__global-links-list-item"> <a class="glue-footer__link footer-link-track" href="../howlensworks/" 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