The Twilio Segment Infrastructure

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7.97002 94.82 7.39002 93.95 7.39002C93.08 7.39002 92.4 7.97002 92.4 9.45002V9.64003C92.4 11.1 93.08 11.71 93.95 11.71C94.82 11.71 95.5 11.1 95.5 9.64003V9.45002Z" fill="#121C2D"/> </svg> </span> </div> </a> </div> <nav class="navigation__nav"> <div class="navigation__link nav-dropdown" data-cmp-hook-tabs="panel"> <button class="nav-dropdown__button navigation__dropdown-button"> Products <span class="name twilio-icon"> <svg viewBox="0 0 78 41" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a down chevron</title> <path class="icon-stroke" d="M75.0435 3.448L40.7395 37.5489C40.5169 37.7705 40.2525 37.9463 39.9615 38.0663C39.6705 38.1863 39.3585 38.248 39.0435 38.248C38.7284 38.248 38.4165 38.1863 38.1255 38.0663C37.8344 37.9463 37.5701 37.7705 37.3475 37.5489L3.04346 3.448" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </button> <div class="nav-dropdown__content"> <div class="vertical-tab"> <div class="vertical-tab__sidebar"> <div class="vertical-tab__top-links"> <div class="vertical-tab__heading"> Products <div data-uuid="1469994027" class="divider"> <hr/> </div> </div> <div class="vertical-tab__links"> <div class="vertical-tab__links-item" data-panel="vertical-tab-91" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__icon"> <div class="svg-icon "> <span class="connections"> <svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M1.5 2.77905C1.5 1.95062 2.17157 1.27905 3 1.27905H21C21.8284 1.27905 22.5 1.95062 22.5 2.77905V5.02905C22.5 5.85748 21.8284 6.52905 21 6.52905H12.6251C11.7967 6.52905 11.1251 7.20062 11.1251 8.02905V13.779C11.1251 14.6074 10.4535 15.279 9.62505 15.279H3C2.17157 15.279 1.5 14.6074 1.5 13.779V2.77905ZM12.8749 9.77913C12.8749 8.95068 13.5465 8.27913 14.3749 8.27913H21C21.8284 8.27913 22.5 8.95068 22.5 9.77913V20.7791C22.5 21.6075 21.8284 22.2791 21 22.2791H3C2.17157 22.2791 1.5 21.6075 1.5 20.7791V18.5291C1.5 17.7006 2.17157 17.0291 3 17.0291H11.3749C12.2033 17.0291 12.8749 16.3575 12.8749 15.5291V9.77913Z" fill="#50D4A0"/> </svg> </span> </div> </div> <div class="vertical-tab-link__content"> <div class="vertical-tab-link__text vertical-tab-link__panel"> Connections <div class="vertical-tab-link__arrow"> <span class="right-arrow twilio-icon"> <svg viewBox="0 0 78 46" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description">Connect all of your customer data</p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Connections Features <div data-uuid="-1748065601" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/product/connections?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Connections Overview"> Connections Overview</a> <p class="navigation-list-link__description">Integrate web and mobile app data with a single API</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/warehouses?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Warehouses"> Warehouses</a> <p class="navigation-list-link__description">Easily transform and load customer data</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/reverse-etl?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Reverse ETL"> Reverse ETL</a> <p class="navigation-list-link__description">Move warehouse data to your applications</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/connections/functions?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Functions"> Functions</a> <p class="navigation-list-link__description">Customize your customer data pipeline</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/developer-toolkit?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Developer Toolkit"> Developer Toolkit</a> <p class="navigation-list-link__description">Build on Twilio Segment</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__links-item" data-panel="vertical-tab-39" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__icon"> <div class="svg-icon "> <span class="protocols"> <svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <g id="wrapper"> <path id="icon" fill-rule="evenodd" clip-rule="evenodd" d="M11.2275 8.08416C16.5993 8.08416 20.954 6.27446 20.954 4.04208C20.954 1.8097 16.5993 0 11.2275 0C5.85571 0 1.50103 1.8097 1.50103 4.04208C1.50103 6.27446 5.85571 8.08416 11.2275 8.08416ZM17.635 8.32738C17.6988 8.41896 17.6945 8.54083 17.6244 8.62783C17.4005 8.90316 17.078 9.30118 16.6095 9.87958L16.6086 9.88071L16.6063 9.88341C16.1244 10.4784 15.4882 11.2638 14.6461 12.3021C14.6059 12.3518 14.5481 12.3847 14.4843 12.394C13.4059 12.553 12.3169 12.6324 11.2264 12.6315C5.85542 12.6315 1.5 10.8227 1.5 8.58943V6.85436C1.4999 6.75677 1.55676 6.66785 1.64605 6.62595C1.73534 6.58404 1.84111 6.59665 1.91773 6.65832C3.89988 8.25291 7.63894 9.09471 11.2275 9.09471C13.2994 9.10678 15.3617 8.81526 17.347 8.22966C17.4543 8.19621 17.5712 8.23588 17.635 8.32738ZM1.5 13.1368C1.5 15.4761 6.09704 17.1789 11.2439 17.1789C11.3807 17.1784 11.4933 17.0722 11.4998 16.9373C11.5166 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23.9782 16.6316 24.0425 16.4267 23.9713C16.2217 23.9002 16.0845 23.7091 16.0846 23.4946V18.1894C16.0846 18.0499 15.97 17.9368 15.8286 17.9368H13.9089C13.5599 17.9361 13.243 17.7358 13.0966 17.4232C12.95 17.1106 13.0006 16.7425 13.226 16.4796L19.2667 9.03201C19.4009 8.86281 19.63 8.79763 19.8349 8.87038C20.0403 8.94126 20.1779 9.13251 20.1779 9.34731V14.6526Z" fill="#60CDD7"/> </g> </svg> </span> </div> </div> <div class="vertical-tab-link__content"> <div class="vertical-tab-link__text vertical-tab-link__panel"> Protocols <div class="vertical-tab-link__arrow"> <span class="right-arrow twilio-icon"> <svg viewBox="0 0 78 46" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description">Take control of your data quality</p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Protocols Features <div data-uuid="-2119023091" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/product/protocols?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Protocols Product Overview"> Protocols Product Overview</a> <p class="navigation-list-link__description">Protect the integrity of your data</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/privacy-portal?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Privacy Portal"> Privacy Portal</a> <p class="navigation-list-link__description">Protect users' privacy</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__links-item" data-panel="vertical-tab-71" 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</div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Unify Features <div data-uuid="246079105" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/product/unify?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Unify Overview"> Unify Overview</a> <p class="navigation-list-link__description">Unify customer data across every channel</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/profiles-sync?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Profiles Sync"> Profiles Sync</a> <p class="navigation-list-link__description">Sync customer profiles to the warehouse</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__links-item" data-panel="vertical-tab-83" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__icon"> <div class="svg-icon "> <span class="twilio-engage"> <svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <g id="wrapper" clip-path="url(#clip0_3565_594)"> <g id="icon"> <path d="M12 17.985C15.3054 17.985 17.985 15.3054 17.985 12C17.985 8.69457 15.3054 6.015 12 6.015C8.69457 6.015 6.015 8.69457 6.015 12C6.015 15.3054 8.69457 17.985 12 17.985Z" fill="#F22F46"/> <path d="M10.7025 20.91C9.19559 20.6898 7.7692 20.0909 6.55684 19.1693C5.34448 18.2477 4.38581 17.0335 3.77058 15.6404C3.15534 14.2473 2.90367 12.7209 3.03911 11.2041C3.17455 9.68722 3.69268 8.22954 4.545 6.96749C4.63647 6.82435 4.67664 6.65439 4.65893 6.48544C4.64121 6.31649 4.56667 6.15856 4.4475 6.03749L3.3675 4.95749C3.29051 4.88465 3.19895 4.82894 3.09886 4.79406C2.99877 4.75918 2.89243 4.7459 2.78684 4.75512C2.68125 4.76433 2.57881 4.79582 2.48627 4.84751C2.39374 4.8992 2.31321 4.96991 2.25 5.05499C0.792861 7.07808 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21.7246 19.0737 21.7875 18.9825C23.2388 16.9445 24.0127 14.5019 24 12V0.967499C24 0.710902 23.898 0.464815 23.7166 0.283374C23.5352 0.101933 23.2891 0 23.0325 0H12C9.50678 0.00602563 7.07808 0.792861 5.055 2.25C4.96373 2.3129 4.88754 2.39525 4.83191 2.49112C4.77628 2.58699 4.74259 2.694 4.73326 2.80445C4.72394 2.9149 4.73921 3.02605 4.77799 3.12989C4.81676 3.23373 4.87807 3.32769 4.9575 3.405L6.0375 4.4475C6.15856 4.56667 6.31649 4.64121 6.48544 4.65893C6.65439 4.67664 6.82435 4.63647 6.9675 4.545C8.82283 3.289 11.0799 2.77018 13.2975 3.09Z" fill="#F22F46"/> </g> </g> <defs> <clipPath id="clip0_3565_594"> <rect width="24" height="24" fill="white"/> </clipPath> </defs> </svg> </span> </div> </div> <div class="vertical-tab-link__content"> <div class="vertical-tab-link__text vertical-tab-link__panel"> Twilio Engage <div class="vertical-tab-link__arrow"> <span class="right-arrow twilio-icon"> <svg viewBox="0 0 78 46" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description">Build personalized customer experiences</p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Twilio Engage Features <div data-uuid="1955626146" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/product/twilio-engage?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Twilio Engage Overview"> Twilio Engage Overview</a> <p class="navigation-list-link__description">Deepen customer relationships with data-first multichannel marketing</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/twilio-engage/audiences?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Audiences"> Audiences</a> <p class="navigation-list-link__description">Build dynamic audiences from real-time, complete profiles</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/twilio-engage/journeys?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Journeys"> Journeys</a> <p class="navigation-list-link__description">Orchestrate cross-channel customer journeys</p> </li> </ul> </div> </div> </div> </div> </div> </div> <div class="vertical-tab__bottom-links"> <div data-uuid="1469994027" class="divider"> <hr/> </div> <div class="vertical-tab__links"> <div class="vertical-tab__links-item" data-panel="vertical-tab-69" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__content"> <div class="vertical-tab-link__text vertical-tab-link__panel"> Customer Data Platform <div class="vertical-tab-link__arrow"> <span class="right-arrow twilio-icon"> <svg viewBox="0 0 78 46" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description"></p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Customer Data Platform <div data-uuid="720809514" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/customer-data-platform/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="CDP Overview"> CDP Overview</a> <p class="navigation-list-link__description">Collect real-time data from any channel, at any time, for a unified view—instantly</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__links-item" data-panel="vertical-tab-43" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__content"> <div class="vertical-tab-link__text vertical-tab-link__panel"> Integrations <div class="vertical-tab-link__arrow"> <span class="right-arrow twilio-icon"> <svg viewBox="0 0 78 46" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description"></p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Integrations <div data-uuid="1648948262" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/catalog/advertising/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Advertising"> Advertising</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/analytics/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Analytics"> Analytics</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/bi-tools/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="BI Tools"> BI Tools</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/crm/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="CRM"> CRM</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/warehouse/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Data Warehouse"> Data Warehouse</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/email-marketing/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Email Marketing"> Email Marketing</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/marketing-automation/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Marketing Automation"> Marketing Automation</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/personalization/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Personalization"> Personalization</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="/content/segment/global/en-us/catalog?ref=nav" class="navigation-list-link__title" target="_self" aria-label="View All Integrations"> View All Integrations</a> <p class="navigation-list-link__description"></p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__links-item" data-panel="vertical-tab-15" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__content"> <div class="vertical-tab-link__text vertical-tab-link__panel"> Privacy & Security <div class="vertical-tab-link__arrow"> <span class="right-arrow twilio-icon"> <svg viewBox="0 0 78 46" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description"></p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Privacy & Security <div data-uuid="-1243149877" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/trust-center/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Trust Center"> Trust Center</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/privacy-portal/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Privacy Portal"> Privacy Portal</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/security/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Security"> Security</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/gdpr/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="GDPR"> GDPR</a> <p class="navigation-list-link__description"></p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__links-item" data-panel="vertical-tab-55" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__content"> <div class="vertical-tab-link__text vertical-tab-link__panel"> Why Twilio Segment <div class="vertical-tab-link__arrow"> <span class="right-arrow twilio-icon"> <svg viewBox="0 0 78 46" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description"></p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Why Twilio Segment <div data-uuid="-936471993" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/opensource/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Open Source"> Open Source</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/infrastructure/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Infrastructure"> Infrastructure</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/twilio/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Twilio + Segment"> Twilio + Segment</a> <p class="navigation-list-link__description"></p> </li> </ul> </div> </div> </div> </div> </div> </div> </div> <div class="vertical-tab__content"> <div class="vertical-tab__panel" id="vertical-tab-91"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Connections Features <div data-uuid="-1748065601" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/product/connections?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Connections Overview"> Connections Overview</a> <p class="navigation-list-link__description">Integrate web and mobile app data with a single API</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/warehouses?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Warehouses"> Warehouses</a> <p class="navigation-list-link__description">Easily transform and load customer data</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/reverse-etl?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Reverse ETL"> Reverse ETL</a> <p class="navigation-list-link__description">Move warehouse data to your applications</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/connections/functions?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Functions"> Functions</a> <p class="navigation-list-link__description">Customize your customer data pipeline</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/developer-toolkit?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Developer Toolkit"> Developer Toolkit</a> <p class="navigation-list-link__description">Build on Twilio Segment</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__panel" id="vertical-tab-39"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Protocols Features <div data-uuid="-2119023091" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/product/protocols?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Protocols Product Overview"> Protocols Product Overview</a> <p class="navigation-list-link__description">Protect the integrity of your data</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/privacy-portal?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Privacy Portal"> Privacy Portal</a> <p class="navigation-list-link__description">Protect users' privacy</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__panel" id="vertical-tab-71"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Unify Features <div data-uuid="246079105" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/product/unify?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Unify Overview"> Unify Overview</a> <p class="navigation-list-link__description">Unify customer data across every channel</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/profiles-sync?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Profiles Sync"> Profiles Sync</a> <p class="navigation-list-link__description">Sync customer profiles to the warehouse</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__panel" id="vertical-tab-83"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Twilio Engage Features <div data-uuid="1955626146" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/product/twilio-engage?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Twilio Engage Overview"> Twilio Engage Overview</a> <p class="navigation-list-link__description">Deepen customer relationships with data-first multichannel marketing</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/twilio-engage/audiences?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Audiences"> Audiences</a> <p class="navigation-list-link__description">Build dynamic audiences from real-time, complete profiles</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/twilio-engage/journeys?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Journeys"> Journeys</a> <p class="navigation-list-link__description">Orchestrate cross-channel customer journeys</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__panel" id="vertical-tab-69"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Customer Data Platform <div data-uuid="720809514" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/customer-data-platform/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="CDP Overview"> CDP Overview</a> <p class="navigation-list-link__description">Collect real-time data from any channel, at any time, for a unified view—instantly</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__panel" id="vertical-tab-43"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Integrations <div data-uuid="1648948262" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/catalog/advertising/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Advertising"> Advertising</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/analytics/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Analytics"> Analytics</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/bi-tools/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="BI Tools"> BI Tools</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/crm/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="CRM"> CRM</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/warehouse/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Data Warehouse"> Data Warehouse</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/email-marketing/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Email Marketing"> Email Marketing</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/marketing-automation/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Marketing Automation"> Marketing Automation</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/personalization/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Personalization"> Personalization</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="/content/segment/global/en-us/catalog?ref=nav" class="navigation-list-link__title" target="_self" aria-label="View All Integrations"> View All Integrations</a> <p class="navigation-list-link__description"></p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__panel" id="vertical-tab-15"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Privacy & Security <div data-uuid="-1243149877" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/trust-center/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Trust Center"> Trust Center</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/privacy-portal/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Privacy Portal"> Privacy Portal</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/security/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Security"> Security</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/gdpr/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="GDPR"> GDPR</a> <p class="navigation-list-link__description"></p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__panel" id="vertical-tab-55"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Why Twilio Segment <div data-uuid="-936471993" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/opensource/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Open Source"> Open Source</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/infrastructure/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Infrastructure"> Infrastructure</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/twilio/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Twilio + Segment"> Twilio + Segment</a> <p class="navigation-list-link__description"></p> </li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> <div class="navigation__link nav-dropdown" data-cmp-hook-tabs="panel"> <button class="nav-dropdown__button navigation__dropdown-button"> Solutions <span class="name twilio-icon"> <svg viewBox="0 0 78 41" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a down chevron</title> <path class="icon-stroke" d="M75.0435 3.448L40.7395 37.5489C40.5169 37.7705 40.2525 37.9463 39.9615 38.0663C39.6705 38.1863 39.3585 38.248 39.0435 38.248C38.7284 38.248 38.4165 38.1863 38.1255 38.0663C37.8344 37.9463 37.5701 37.7705 37.3475 37.5489L3.04346 3.448" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </button> <div class="nav-dropdown__content"> <div class="vertical-tab"> <div class="vertical-tab__sidebar"> <div class="vertical-tab__top-links"> <div class="vertical-tab__heading"> Twilio Segment For... <div data-uuid="-1066923164" class="divider"> <hr/> </div> </div> <div class="vertical-tab__links"> <div class="vertical-tab__links-item" data-panel="vertical-tab-88" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__content"> <div class="vertical-tab-link__text vertical-tab-link__panel"> Use Cases <div class="vertical-tab-link__arrow"> <span class="right-arrow twilio-icon"> <svg viewBox="0 0 78 46" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description">Build solutions to scale your business</p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Use Cases <div data-uuid="-354929786" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="/content/segment/global/en-us/use-cases?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Use Cases Overview"> Use Cases Overview</a> <p class="navigation-list-link__description">Empower every team to solve key challenges</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/use-cases/customer-data-management-integration/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Customer Data Management"> Customer Data Management</a> <p class="navigation-list-link__description">Collection, compliance, and activation</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/use-cases/single-customer-view/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Single View of the Customer"> Single View of the Customer</a> <p class="navigation-list-link__description">Identity-resolved, enriched, and real-time profiles</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/use-cases/segmentation-audience-activation/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Audience Segmentation & Activation"> Audience Segmentation & Activation</a> <p class="navigation-list-link__description">Build targed audiences and orchestrate journeys</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/use-cases/customer-acquisition-activation/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Customer Acquisition"> Customer Acquisition</a> <p class="navigation-list-link__description">Cost-effectively acquire new customers</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/use-cases/retain-customers-increase-ltv/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Customer LTV & Retention"> Customer LTV & Retention</a> <p class="navigation-list-link__description">Improve customer loyalty and engagement</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/use-cases/customer-insights/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Insights & Analytics Enablement"> Insights & Analytics Enablement</a> <p class="navigation-list-link__description">Make data-driven decisions</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__links-item" data-panel="vertical-tab-45" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__content"> <div class="vertical-tab-link__text vertical-tab-link__panel"> Teams <div class="vertical-tab-link__arrow"> <span class="right-arrow twilio-icon"> <svg viewBox="0 0 78 46" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description">Empower all teams with customer data</p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Teams <div data-uuid="-1564321009" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/marketing/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Marketing Teams"> Marketing Teams</a> <p class="navigation-list-link__description">Personalize multichannel experiences</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Product Teams"> Product Teams</a> <p class="navigation-list-link__description">Inform your roadmap with customer data</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/engineering/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Engineering Teams"> Engineering Teams</a> <p class="navigation-list-link__description">Collect and manage your data in a single platform</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__links-item" data-panel="vertical-tab-36" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__content"> <div class="vertical-tab-link__text vertical-tab-link__panel"> Industry <div class="vertical-tab-link__arrow"> <span class="right-arrow twilio-icon"> <svg viewBox="0 0 78 46" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description">Customer data solutions designed for your specific needs</p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Industry <div data-uuid="786061041" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/industry/retail?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Retail"> Retail</a> <p class="navigation-list-link__description">Create personalized shopping experiences</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/industry/b2b?ref=nav" class="navigation-list-link__title" target="_self" aria-label="B2B"> B2B</a> <p class="navigation-list-link__description">Unify your buyer journey and act on intent signals</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/industry/financial-services?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Financial Services"> Financial Services</a> <p class="navigation-list-link__description">Collect clean and compliant data</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/industry/healthcare/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Healthcare"> Healthcare</a> <p class="navigation-list-link__description">Transform care with HIPAA-eligible data</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/industry/marketplaces?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Marketplaces"> Marketplaces</a> <p class="navigation-list-link__description">Increase loyalty with data-driven personalization</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/industry/media?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Media"> Media</a> <p class="navigation-list-link__description">Increase audience engagement</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__links-item" data-panel="vertical-tab-80" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__content"> <div class="vertical-tab-link__text vertical-tab-link__panel"> Company Size <div class="vertical-tab-link__arrow"> <span class="right-arrow twilio-icon"> <svg viewBox="0 0 78 46" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description">Data solutions that scale as you grow</p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Company Size <div data-uuid="565742982" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/industry/startups/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Startup"> Startup</a> <p class="navigation-list-link__description">Early-stage startups can receive Twilio Segment for free</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/industry/enterprise/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Enterprise"> Enterprise</a> <p class="navigation-list-link__description">Data clarity across your organization</p> </li> </ul> </div> </div> </div> </div> </div> </div> <div class="vertical-tab__bottom-links"> <div data-uuid="-1066923164" class="divider"> <hr/> </div> <div class="vertical-tab__bottom-title"> More Solutions </div> <div class="vertical-tab__links"> <div class="vertical-tab__links-item" data-panel="vertical-tab-35" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link "> <div class="vertical-tab-link__content"> <a href="https://segment.com/solutions/ai/?ref=nav" class="vertical-tab-link__text" target="_self" aria-label="AI Solutions"> AI Solutions</a> <p class="vertical-tab-link__description">Turn every customer interaction into a unique customer experience</p> </div> </button> </div> <div class="vertical-tab__links-item" data-panel="vertical-tab-73" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link "> <div class="vertical-tab-link__content"> <a href="https://segment.com/customers/?ref=nav" class="vertical-tab-link__text" target="_self" aria-label="Case Studies"> Case Studies</a> <p class="vertical-tab-link__description">Learn how our customers use Twilio Segment</p> </div> </button> </div> <div class="vertical-tab__links-item" data-panel="vertical-tab-25" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link "> <div class="vertical-tab-link__content"> <a href="https://segment.com/recipes?ref=nav" class="vertical-tab-link__text" target="_self" aria-label="Recipes"> Recipes</a> <p class="vertical-tab-link__description">Step by step tutorials on using Segment integrations to achieve your goals</p> </div> </button> </div> </div> </div> </div> <div class="vertical-tab__content"> <div class="vertical-tab__panel" id="vertical-tab-88"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Use Cases <div data-uuid="-354929786" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="/content/segment/global/en-us/use-cases?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Use Cases Overview"> Use Cases Overview</a> <p class="navigation-list-link__description">Empower every team to solve key challenges</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/use-cases/customer-data-management-integration/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Customer Data Management"> Customer Data Management</a> <p class="navigation-list-link__description">Collection, compliance, and activation</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/use-cases/single-customer-view/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Single View of the Customer"> Single View of the Customer</a> <p class="navigation-list-link__description">Identity-resolved, enriched, and real-time profiles</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/use-cases/segmentation-audience-activation/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Audience Segmentation & Activation"> Audience Segmentation & Activation</a> <p class="navigation-list-link__description">Build targed audiences and orchestrate journeys</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/use-cases/customer-acquisition-activation/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Customer Acquisition"> Customer Acquisition</a> <p class="navigation-list-link__description">Cost-effectively acquire new customers</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/use-cases/retain-customers-increase-ltv/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Customer LTV & Retention"> Customer LTV & Retention</a> <p class="navigation-list-link__description">Improve customer loyalty and engagement</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/use-cases/customer-insights/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Insights & Analytics Enablement"> Insights & Analytics Enablement</a> <p class="navigation-list-link__description">Make data-driven decisions</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__panel" id="vertical-tab-45"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Teams <div data-uuid="-1564321009" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/marketing/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Marketing Teams"> Marketing Teams</a> <p class="navigation-list-link__description">Personalize multichannel experiences</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Product Teams"> Product Teams</a> <p class="navigation-list-link__description">Inform your roadmap with customer data</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/engineering/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Engineering Teams"> Engineering Teams</a> <p class="navigation-list-link__description">Collect and manage your data in a single platform</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__panel" id="vertical-tab-36"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Industry <div data-uuid="786061041" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/industry/retail?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Retail"> Retail</a> <p class="navigation-list-link__description">Create personalized shopping experiences</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/industry/b2b?ref=nav" class="navigation-list-link__title" target="_self" aria-label="B2B"> B2B</a> <p class="navigation-list-link__description">Unify your buyer journey and act on intent signals</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/industry/financial-services?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Financial Services"> Financial Services</a> <p class="navigation-list-link__description">Collect clean and compliant data</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/industry/healthcare/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Healthcare"> Healthcare</a> <p class="navigation-list-link__description">Transform care with HIPAA-eligible data</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/industry/marketplaces?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Marketplaces"> Marketplaces</a> <p class="navigation-list-link__description">Increase loyalty with data-driven personalization</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/industry/media?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Media"> Media</a> <p class="navigation-list-link__description">Increase audience engagement</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__panel" id="vertical-tab-80"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Company Size <div data-uuid="565742982" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/industry/startups/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Startup"> Startup</a> <p class="navigation-list-link__description">Early-stage startups can receive Twilio Segment for free</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/industry/enterprise/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Enterprise"> Enterprise</a> <p class="navigation-list-link__description">Data clarity across your organization</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__panel" id="vertical-tab-35"> </div> <div class="vertical-tab__panel" id="vertical-tab-73"> </div> <div class="vertical-tab__panel" id="vertical-tab-25"> </div> </div> </div> </div> </div> <a class="navigation__link navigation__dropdown-button" href="https://segment.com/pricing/?ref=nav"> Pricing </a> <div class="navigation__link nav-dropdown" data-cmp-hook-tabs="panel"> <button class="nav-dropdown__button navigation__dropdown-button"> Docs <span class="name twilio-icon"> <svg viewBox="0 0 78 41" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a down chevron</title> <path class="icon-stroke" d="M75.0435 3.448L40.7395 37.5489C40.5169 37.7705 40.2525 37.9463 39.9615 38.0663C39.6705 38.1863 39.3585 38.248 39.0435 38.248C38.7284 38.248 38.4165 38.1863 38.1255 38.0663C37.8344 37.9463 37.5701 37.7705 37.3475 37.5489L3.04346 3.448" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </button> <div class="nav-dropdown__content"> <section id="" class="grid-container two-columns full-width medium-gap equal-heights remove-gutters ignore-margin padding-bottom--none" style=""> <div class="grid-container-column bg-color-white"> <div class="navigation-list"> <div class="navigation-list__heading"> Docs <div data-uuid="599789563" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://docs.segmentapis.com/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Public API"> Public API</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/docs/connections/sources/catalog/libraries/website/javascript?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Javascript"> Javascript</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/docs/connections/sources/catalog/libraries/mobile/ios?ref=nav" class="navigation-list-link__title" target="_self" aria-label="iOS"> iOS</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/docs/connections/sources/catalog?ref=nav" class="navigation-list-link__title" target="_self" aria-label="All SDKs"> All SDKs</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/recipes?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Recipes"> Recipes</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://status.segment.com/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="API Status"> API Status</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Integrations"> Integrations</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/security/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Security"> Security</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/docs/?ref=nav" class="navigation-list-link__title navigation-list-link__title--highlight" target="_self" aria-label="View All Docs"> View All Docs</a> <p class="navigation-list-link__description"></p> </li> </ul> </div> </div> <div class="grid-container-column bg-color-gray-10"> <div class="navigation-list"> <div class="navigation-list__heading"> Popular Topics <div data-uuid="87087064" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/docs/connections/spec?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Spec"> Spec</a> <p class="navigation-list-link__description">Guidance on capturing and formatting data</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/docs/connections/sources?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Sources"> Sources</a> <p class="navigation-list-link__description">Applications which send data into Twilio Segment</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/docs/connections/destinations?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Destinations"> Destinations</a> <p class="navigation-list-link__description">Tools or apps that Twilio Segment sends data to</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/release-notes?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Release Notes"> Release Notes</a> <p class="navigation-list-link__description">Latest feature releases, product updates and more</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/docs/engage/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Trust Center"> Trust Center</a> <p class="navigation-list-link__description">Customer engagement built on trust</p> </li> </ul> </div> </div> </section> </div> </div> <div class="navigation__link nav-dropdown" data-cmp-hook-tabs="panel"> <button class="nav-dropdown__button navigation__dropdown-button"> Resources <span class="name twilio-icon"> <svg viewBox="0 0 78 41" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a down chevron</title> <path class="icon-stroke" d="M75.0435 3.448L40.7395 37.5489C40.5169 37.7705 40.2525 37.9463 39.9615 38.0663C39.6705 38.1863 39.3585 38.248 39.0435 38.248C38.7284 38.248 38.4165 38.1863 38.1255 38.0663C37.8344 37.9463 37.5701 37.7705 37.3475 37.5489L3.04346 3.448" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </button> <div class="nav-dropdown__content"> <div class="vertical-tab"> <div class="vertical-tab__sidebar"> <div class="vertical-tab__top-links"> <div class="vertical-tab__heading"> Resources <div data-uuid="1501928258" class="divider"> <hr/> </div> </div> <div class="vertical-tab__links"> <div class="vertical-tab__links-item" data-panel="vertical-tab-65" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__content"> <div class="vertical-tab-link__text vertical-tab-link__panel"> Learn With Segment <div class="vertical-tab-link__arrow"> <span class="right-arrow twilio-icon"> <svg viewBox="0 0 78 46" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description"></p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Learn With Segment <div data-uuid="491619631" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/resources?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Resources"> Resources</a> <p class="navigation-list-link__description">Guides and books for your customer data journey</p> </li> <li class="navigation-list-link"> <a href="/content/segment/global/en-us/blog?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Blog"> Blog</a> <p class="navigation-list-link__description">The latest on our product, industry, and customer data practice</p> </li> <li class="navigation-list-link"> <a href="https://community.segment.com/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Segment Community"> Segment Community</a> <p class="navigation-list-link__description">Connect with peers, share tips, get answers, and stay informed</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/growth-center?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Growth Center"> Growth Center</a> <p class="navigation-list-link__description">Learn to implement high-performing growth strategies</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/data-hub?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Data Hub"> Data Hub</a> <p class="navigation-list-link__description">Enhance your customer data management skills</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/customers?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Case Studies"> Case Studies</a> <p class="navigation-list-link__description">Learn how our customers use Twilio Segment</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__links-item" data-panel="vertical-tab-23" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__content"> <div class="vertical-tab-link__text vertical-tab-link__panel"> Get Started With Segment <div class="vertical-tab-link__arrow"> <span class="right-arrow twilio-icon"> <svg viewBox="0 0 78 46" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description"></p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Get Started With Segment <div data-uuid="1773289649" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Segment University"> Segment University</a> <p class="navigation-list-link__description">Learn to implement and use Twilio Segment successfully</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Integrations"> Integrations</a> <p class="navigation-list-link__description">Explore 450+ integrations to connect with your tools</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/services?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Professional Services"> Professional Services</a> <p class="navigation-list-link__description">Get expert guidance on your Twilio Segment journey</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/recipes?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Recipes"> Recipes</a> <p class="navigation-list-link__description">Step by step tutorials on using Segment integrations to achieve your goals</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/docs?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Docs"> Docs</a> <p class="navigation-list-link__description">Technical documentation for all things Twilio Segment</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__links-item" data-panel="vertical-tab-16" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__content"> <div class="vertical-tab-link__text vertical-tab-link__panel"> Support <div class="vertical-tab-link__arrow"> <span class="right-arrow twilio-icon"> <svg viewBox="0 0 78 46" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description"></p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Support <div data-uuid="-1759643499" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/contact?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Contact Us"> Contact Us</a> <p class="navigation-list-link__description">Connect with our support team for additional help</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/support-plans?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Support Plans"> Support Plans</a> <p class="navigation-list-link__description">Dedicated support from our team of experts</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__links-item" data-panel="vertical-tab-88" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__content"> <div class="vertical-tab-link__text vertical-tab-link__panel"> Partners <div class="vertical-tab-link__arrow"> <span class="right-arrow twilio-icon"> <svg viewBox="0 0 78 46" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description"></p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Partners <div data-uuid="-1662047516" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.partnerpage.io?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Find a Partner"> Find a Partner</a> <p class="navigation-list-link__description">Find a trusted solution partner</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/partners/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Become a Partner"> Become a Partner</a> <p class="navigation-list-link__description">Get your software and services in front of our user base</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/partners/developer-portal/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Build on Twilio Segment"> Build on Twilio Segment</a> <p class="navigation-list-link__description">Build an integration between your tool and Twilio Segment</p> </li> </ul> </div> </div> </div> </div> </div> </div> </div> <div class="vertical-tab__content"> <div class="vertical-tab__panel" id="vertical-tab-65"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Learn With Segment <div data-uuid="491619631" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/resources?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Resources"> Resources</a> <p class="navigation-list-link__description">Guides and books for your customer data journey</p> </li> <li class="navigation-list-link"> <a href="/content/segment/global/en-us/blog?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Blog"> Blog</a> <p class="navigation-list-link__description">The latest on our product, industry, and customer data practice</p> </li> <li class="navigation-list-link"> <a href="https://community.segment.com/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Segment Community"> Segment Community</a> <p class="navigation-list-link__description">Connect with peers, share tips, get answers, and stay informed</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/growth-center?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Growth Center"> Growth Center</a> <p class="navigation-list-link__description">Learn to implement high-performing growth strategies</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/data-hub?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Data Hub"> Data Hub</a> <p class="navigation-list-link__description">Enhance your customer data management skills</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/customers?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Case Studies"> Case Studies</a> <p class="navigation-list-link__description">Learn how our customers use Twilio Segment</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__panel" id="vertical-tab-23"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Get Started With Segment <div data-uuid="1773289649" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Segment University"> Segment University</a> <p class="navigation-list-link__description">Learn to implement and use Twilio Segment successfully</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Integrations"> Integrations</a> <p class="navigation-list-link__description">Explore 450+ integrations to connect with your tools</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/services?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Professional Services"> Professional Services</a> <p class="navigation-list-link__description">Get expert guidance on your Twilio Segment journey</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/recipes?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Recipes"> Recipes</a> <p class="navigation-list-link__description">Step by step tutorials on using Segment integrations to achieve your goals</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/docs?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Docs"> Docs</a> <p class="navigation-list-link__description">Technical documentation for all things Twilio Segment</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__panel" id="vertical-tab-16"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Support <div data-uuid="-1759643499" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/contact?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Contact Us"> Contact Us</a> <p class="navigation-list-link__description">Connect with our support team for additional help</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/support-plans?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Support Plans"> Support Plans</a> <p class="navigation-list-link__description">Dedicated support from our team of experts</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__panel" id="vertical-tab-88"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Partners <div data-uuid="-1662047516" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.partnerpage.io?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Find a Partner"> Find a Partner</a> <p class="navigation-list-link__description">Find a trusted solution partner</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/partners/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Become a Partner"> Become a Partner</a> <p class="navigation-list-link__description">Get your software and services in front of our user base</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/partners/developer-portal/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Build on Twilio Segment"> Build on Twilio Segment</a> <p class="navigation-list-link__description">Build an integration between your tool and Twilio Segment</p> </li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </nav> <div class="navigation__ctas"> <a href="https://segment.com/signup/?ref=nav" class="button button-tertiary" target="_self"> Sign Up </a> <a href="https://segment.com/demo?ref=nav" target="_self" class="button button-primary" aria-label="See how it works"> See how it works </a> </div> <div class="navigation__menu"> <button class="navigation__menu-button button button-secondary"> Menu </button> <button class="navigation__menu-close"> <span class="name twilio-icon"> <svg viewBox="0 0 78 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a close symbol</title> <path class="icon-stroke" d="M73.9185 3.44825L39.0435 38.8768M39.0435 38.8768L3.04346 75.4482M39.0435 38.8768L75.0435 75.4482M39.0435 38.8768L4.16846 3.44824" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </button> </div> <div class="navigation-mobile"> <nav class="navigation__nav"> <div class="navigation__link nav-dropdown" data-cmp-hook-tabs="panel"> <button class="nav-dropdown__button navigation__dropdown-button"> Products <span class="name twilio-icon"> <svg viewBox="0 0 78 41" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a down chevron</title> <path class="icon-stroke" d="M75.0435 3.448L40.7395 37.5489C40.5169 37.7705 40.2525 37.9463 39.9615 38.0663C39.6705 38.1863 39.3585 38.248 39.0435 38.248C38.7284 38.248 38.4165 38.1863 38.1255 38.0663C37.8344 37.9463 37.5701 37.7705 37.3475 37.5489L3.04346 3.448" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </button> <div class="nav-dropdown__content"> <div class="vertical-tab"> <div class="vertical-tab__sidebar"> <div class="vertical-tab__top-links"> <div class="vertical-tab__heading"> Products <div data-uuid="1469994027" class="divider"> <hr/> </div> </div> <div class="vertical-tab__links"> <div class="vertical-tab__links-item" data-panel="vertical-tab-91" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__icon"> <div class="svg-icon "> <span class="connections"> <svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M1.5 2.77905C1.5 1.95062 2.17157 1.27905 3 1.27905H21C21.8284 1.27905 22.5 1.95062 22.5 2.77905V5.02905C22.5 5.85748 21.8284 6.52905 21 6.52905H12.6251C11.7967 6.52905 11.1251 7.20062 11.1251 8.02905V13.779C11.1251 14.6074 10.4535 15.279 9.62505 15.279H3C2.17157 15.279 1.5 14.6074 1.5 13.779V2.77905ZM12.8749 9.77913C12.8749 8.95068 13.5465 8.27913 14.3749 8.27913H21C21.8284 8.27913 22.5 8.95068 22.5 9.77913V20.7791C22.5 21.6075 21.8284 22.2791 21 22.2791H3C2.17157 22.2791 1.5 21.6075 1.5 20.7791V18.5291C1.5 17.7006 2.17157 17.0291 3 17.0291H11.3749C12.2033 17.0291 12.8749 16.3575 12.8749 15.5291V9.77913Z" fill="#50D4A0"/> </svg> </span> </div> </div> <div class="vertical-tab-link__content"> <div class="vertical-tab-link__text vertical-tab-link__panel"> Connections <div class="vertical-tab-link__arrow"> <span class="right-arrow twilio-icon"> <svg viewBox="0 0 78 46" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description">Connect all of your customer data</p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Connections Features <div data-uuid="-1748065601" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/product/connections?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Connections Overview"> Connections Overview</a> <p class="navigation-list-link__description">Integrate web and mobile app data with a single API</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/warehouses?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Warehouses"> Warehouses</a> <p class="navigation-list-link__description">Easily transform and load customer data</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/reverse-etl?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Reverse ETL"> Reverse ETL</a> <p class="navigation-list-link__description">Move warehouse data to your applications</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/connections/functions?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Functions"> Functions</a> <p class="navigation-list-link__description">Customize your customer data pipeline</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/developer-toolkit?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Developer Toolkit"> Developer Toolkit</a> <p class="navigation-list-link__description">Build on Twilio Segment</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__links-item" data-panel="vertical-tab-39" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__icon"> <div class="svg-icon "> <span class="protocols"> <svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <g id="wrapper"> <path id="icon" fill-rule="evenodd" clip-rule="evenodd" d="M11.2275 8.08416C16.5993 8.08416 20.954 6.27446 20.954 4.04208C20.954 1.8097 16.5993 0 11.2275 0C5.85571 0 1.50103 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16.4796L19.2667 9.03201C19.4009 8.86281 19.63 8.79763 19.8349 8.87038C20.0403 8.94126 20.1779 9.13251 20.1779 9.34731V14.6526Z" fill="#60CDD7"/> </g> </svg> </span> </div> </div> <div class="vertical-tab-link__content"> <div class="vertical-tab-link__text vertical-tab-link__panel"> Protocols <div class="vertical-tab-link__arrow"> <span class="right-arrow twilio-icon"> <svg viewBox="0 0 78 46" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description">Take control of your data quality</p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Protocols Features <div data-uuid="-2119023091" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/product/protocols?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Protocols Product Overview"> Protocols Product Overview</a> <p class="navigation-list-link__description">Protect the integrity of your data</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/privacy-portal?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Privacy Portal"> Privacy Portal</a> <p class="navigation-list-link__description">Protect users' privacy</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__links-item" data-panel="vertical-tab-71" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__icon"> <div class="svg-icon "> <span class="unify"> <svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <g id="wrapper"> <path id="icon" fill-rule="evenodd" clip-rule="evenodd" d="M4.25063 6.5C4.25063 2.91015 7.16129 0 10.7518 0C11.028 0 11.2519 0.223858 11.2519 0.5V12.5C11.2519 12.7762 11.028 13 10.7518 13C7.16129 13 4.25063 10.0898 4.25063 6.5ZM13.2522 9C14.6332 9 15.7527 7.8807 15.7527 6.5C15.7527 5.11929 14.6332 4 13.2522 4C13.1796 4.00048 13.1071 4.0055 13.0351 4.015C12.9637 4.02452 12.8916 4.00272 12.8374 3.95521C12.7832 3.9077 12.7521 3.83909 12.7521 3.767V0.5C12.7521 0.223858 12.976 0 13.2522 0C13.6154 0.00313188 13.9777 0.0365814 14.3354 0.0999997C14.5766 0.138583 14.7547 0.345764 14.7565 0.59V1.565C14.7567 1.67051 14.8231 1.76455 14.9225 1.8C15.086 1.8579 15.2463 1.92467 15.4026 2C15.4986 2.04316 15.6114 2.02156 15.6847 1.946L16.3728 1.259C16.5457 1.08636 16.8181 1.06395 17.0169 1.206C17.6095 1.62698 18.1271 2.14451 18.5482 2.737C18.69 2.93602 18.6671 3.20837 18.4942 3.381L17.807 4.068C17.7322 4.14319 17.7129 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21.319C20.9817 21.4262 21.08 21.5 21.1916 21.5H22.6239Z" fill="#9173CF"/> </g> </svg> </span> </div> </div> <div class="vertical-tab-link__content"> <div class="vertical-tab-link__text vertical-tab-link__panel"> Unify <div class="vertical-tab-link__arrow"> <span class="right-arrow twilio-icon"> <svg viewBox="0 0 78 46" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description">Unify customer data across every channel</p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Unify Features <div data-uuid="246079105" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/product/unify?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Unify Overview"> Unify Overview</a> <p class="navigation-list-link__description">Unify customer data across every channel</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/profiles-sync?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Profiles Sync"> Profiles Sync</a> <p class="navigation-list-link__description">Sync customer profiles to the warehouse</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__links-item" data-panel="vertical-tab-83" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__icon"> <div class="svg-icon "> <span class="twilio-engage"> <svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <g id="wrapper" clip-path="url(#clip0_3565_594)"> <g id="icon"> <path d="M12 17.985C15.3054 17.985 17.985 15.3054 17.985 12C17.985 8.69457 15.3054 6.015 12 6.015C8.69457 6.015 6.015 8.69457 6.015 12C6.015 15.3054 8.69457 17.985 12 17.985Z" fill="#F22F46"/> <path d="M10.7025 20.91C9.19559 20.6898 7.7692 20.0909 6.55684 19.1693C5.34448 18.2477 4.38581 17.0335 3.77058 15.6404C3.15534 14.2473 2.90367 12.7209 3.03911 11.2041C3.17455 9.68722 3.69268 8.22954 4.545 6.96749C4.63647 6.82435 4.67664 6.65439 4.65893 6.48544C4.64121 6.31649 4.56667 6.15856 4.4475 6.03749L3.3675 4.95749C3.29051 4.88465 3.19895 4.82894 3.09886 4.79406C2.99877 4.75918 2.89243 4.7459 2.78684 4.75512C2.68125 4.76433 2.57881 4.79582 2.48627 4.84751C2.39374 4.8992 2.31321 4.96991 2.25 5.05499C0.792861 7.07808 0.00602563 9.50678 0 12V23.0325C0 23.2891 0.101933 23.5352 0.283374 23.7166C0.464815 23.898 0.710902 24 0.967499 24H12C14.4891 24.0049 16.9174 23.2313 18.945 21.7875C19.0362 21.7246 19.1124 21.6422 19.1681 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2.25C4.96373 2.3129 4.88754 2.39525 4.83191 2.49112C4.77628 2.58699 4.74259 2.694 4.73326 2.80445C4.72394 2.9149 4.73921 3.02605 4.77799 3.12989C4.81676 3.23373 4.87807 3.32769 4.9575 3.405L6.0375 4.4475C6.15856 4.56667 6.31649 4.64121 6.48544 4.65893C6.65439 4.67664 6.82435 4.63647 6.9675 4.545C8.82283 3.289 11.0799 2.77018 13.2975 3.09Z" fill="#F22F46"/> </g> </g> <defs> <clipPath id="clip0_3565_594"> <rect width="24" height="24" fill="white"/> </clipPath> </defs> </svg> </span> </div> </div> <div class="vertical-tab-link__content"> <div class="vertical-tab-link__text vertical-tab-link__panel"> Twilio Engage <div class="vertical-tab-link__arrow"> <span class="right-arrow twilio-icon"> <svg viewBox="0 0 78 46" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description">Build personalized customer experiences</p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Twilio Engage Features <div data-uuid="1955626146" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/product/twilio-engage?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Twilio Engage Overview"> Twilio Engage Overview</a> <p class="navigation-list-link__description">Deepen customer relationships with data-first multichannel marketing</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/twilio-engage/audiences?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Audiences"> Audiences</a> <p class="navigation-list-link__description">Build dynamic audiences from real-time, complete profiles</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/twilio-engage/journeys?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Journeys"> Journeys</a> <p class="navigation-list-link__description">Orchestrate cross-channel customer journeys</p> </li> </ul> </div> </div> </div> </div> </div> </div> <div class="vertical-tab__bottom-links"> <div data-uuid="1469994027" class="divider"> <hr/> </div> <div class="vertical-tab__links"> <div class="vertical-tab__links-item" data-panel="vertical-tab-69" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__content"> <div class="vertical-tab-link__text vertical-tab-link__panel"> Customer Data Platform <div class="vertical-tab-link__arrow"> <span class="right-arrow twilio-icon"> <svg viewBox="0 0 78 46" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description"></p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Customer Data Platform <div data-uuid="720809514" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/customer-data-platform/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="CDP Overview"> CDP Overview</a> <p class="navigation-list-link__description">Collect real-time data from any channel, at any time, for a unified view—instantly</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__links-item" data-panel="vertical-tab-43" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__content"> <div class="vertical-tab-link__text vertical-tab-link__panel"> Integrations <div class="vertical-tab-link__arrow"> <span class="right-arrow twilio-icon"> <svg viewBox="0 0 78 46" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description"></p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Integrations <div data-uuid="1648948262" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/catalog/advertising/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Advertising"> Advertising</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/analytics/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Analytics"> Analytics</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/bi-tools/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="BI Tools"> BI Tools</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/crm/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="CRM"> CRM</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/warehouse/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Data Warehouse"> Data Warehouse</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/email-marketing/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Email Marketing"> Email Marketing</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/marketing-automation/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Marketing Automation"> Marketing Automation</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/personalization/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Personalization"> Personalization</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="/content/segment/global/en-us/catalog?ref=nav" class="navigation-list-link__title" target="_self" aria-label="View All Integrations"> View All Integrations</a> <p class="navigation-list-link__description"></p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__links-item" data-panel="vertical-tab-15" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__content"> <div class="vertical-tab-link__text vertical-tab-link__panel"> Privacy & Security <div class="vertical-tab-link__arrow"> <span class="right-arrow twilio-icon"> <svg viewBox="0 0 78 46" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description"></p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Privacy & Security <div data-uuid="-1243149877" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/trust-center/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Trust Center"> Trust Center</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/privacy-portal/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Privacy Portal"> Privacy Portal</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/security/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Security"> Security</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/gdpr/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="GDPR"> GDPR</a> <p class="navigation-list-link__description"></p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__links-item" data-panel="vertical-tab-55" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__content"> <div class="vertical-tab-link__text vertical-tab-link__panel"> Why Twilio Segment <div class="vertical-tab-link__arrow"> <span class="right-arrow twilio-icon"> <svg viewBox="0 0 78 46" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description"></p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Why Twilio Segment <div data-uuid="-936471993" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/opensource/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Open Source"> Open Source</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/infrastructure/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Infrastructure"> Infrastructure</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/twilio/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Twilio + Segment"> Twilio + Segment</a> <p class="navigation-list-link__description"></p> </li> </ul> </div> </div> </div> </div> </div> </div> </div> <div class="vertical-tab__content"> <div class="vertical-tab__panel" id="vertical-tab-91"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Connections Features <div data-uuid="-1748065601" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/product/connections?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Connections Overview"> Connections Overview</a> <p class="navigation-list-link__description">Integrate web and mobile app data with a single API</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/warehouses?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Warehouses"> Warehouses</a> <p class="navigation-list-link__description">Easily transform and load customer data</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/reverse-etl?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Reverse ETL"> Reverse ETL</a> <p class="navigation-list-link__description">Move warehouse data to your applications</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/connections/functions?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Functions"> Functions</a> <p class="navigation-list-link__description">Customize your customer data pipeline</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/developer-toolkit?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Developer Toolkit"> Developer Toolkit</a> <p class="navigation-list-link__description">Build on Twilio Segment</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__panel" id="vertical-tab-39"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Protocols Features <div data-uuid="-2119023091" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/product/protocols?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Protocols Product Overview"> Protocols Product Overview</a> <p class="navigation-list-link__description">Protect the integrity of your data</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/privacy-portal?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Privacy Portal"> Privacy Portal</a> <p class="navigation-list-link__description">Protect users' privacy</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__panel" id="vertical-tab-71"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Unify Features <div data-uuid="246079105" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/product/unify?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Unify Overview"> Unify Overview</a> <p class="navigation-list-link__description">Unify customer data across every channel</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/profiles-sync?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Profiles Sync"> Profiles Sync</a> <p class="navigation-list-link__description">Sync customer profiles to the warehouse</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__panel" id="vertical-tab-83"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Twilio Engage Features <div data-uuid="1955626146" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/product/twilio-engage?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Twilio Engage Overview"> Twilio Engage Overview</a> <p class="navigation-list-link__description">Deepen customer relationships with data-first multichannel marketing</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/twilio-engage/audiences?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Audiences"> Audiences</a> <p class="navigation-list-link__description">Build dynamic audiences from real-time, complete profiles</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/twilio-engage/journeys?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Journeys"> Journeys</a> <p class="navigation-list-link__description">Orchestrate cross-channel customer journeys</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__panel" id="vertical-tab-69"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Customer Data Platform <div data-uuid="720809514" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/customer-data-platform/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="CDP Overview"> CDP Overview</a> <p class="navigation-list-link__description">Collect real-time data from any channel, at any time, for a unified view—instantly</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__panel" id="vertical-tab-43"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Integrations <div data-uuid="1648948262" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/catalog/advertising/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Advertising"> Advertising</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/analytics/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Analytics"> Analytics</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/bi-tools/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="BI Tools"> BI Tools</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/crm/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="CRM"> CRM</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/warehouse/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Data Warehouse"> Data Warehouse</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/email-marketing/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Email Marketing"> Email Marketing</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/marketing-automation/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Marketing Automation"> Marketing Automation</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/personalization/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Personalization"> Personalization</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="/content/segment/global/en-us/catalog?ref=nav" class="navigation-list-link__title" target="_self" aria-label="View All Integrations"> View All Integrations</a> <p class="navigation-list-link__description"></p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__panel" id="vertical-tab-15"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Privacy & Security <div data-uuid="-1243149877" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/trust-center/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Trust Center"> Trust Center</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/privacy-portal/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Privacy Portal"> Privacy Portal</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/security/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Security"> Security</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/gdpr/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="GDPR"> GDPR</a> <p class="navigation-list-link__description"></p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__panel" id="vertical-tab-55"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Why Twilio Segment <div data-uuid="-936471993" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/opensource/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Open Source"> Open Source</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/infrastructure/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Infrastructure"> Infrastructure</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/twilio/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Twilio + Segment"> Twilio + Segment</a> <p class="navigation-list-link__description"></p> </li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> <div class="navigation__link nav-dropdown" data-cmp-hook-tabs="panel"> <button class="nav-dropdown__button navigation__dropdown-button"> Solutions <span class="name twilio-icon"> <svg viewBox="0 0 78 41" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a down chevron</title> <path class="icon-stroke" d="M75.0435 3.448L40.7395 37.5489C40.5169 37.7705 40.2525 37.9463 39.9615 38.0663C39.6705 38.1863 39.3585 38.248 39.0435 38.248C38.7284 38.248 38.4165 38.1863 38.1255 38.0663C37.8344 37.9463 37.5701 37.7705 37.3475 37.5489L3.04346 3.448" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </button> <div class="nav-dropdown__content"> <div class="vertical-tab"> <div class="vertical-tab__sidebar"> <div class="vertical-tab__top-links"> <div class="vertical-tab__heading"> Twilio Segment For... <div data-uuid="-1066923164" class="divider"> <hr/> </div> </div> <div class="vertical-tab__links"> <div class="vertical-tab__links-item" data-panel="vertical-tab-88" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__content"> <div class="vertical-tab-link__text vertical-tab-link__panel"> Use Cases <div class="vertical-tab-link__arrow"> <span class="right-arrow twilio-icon"> <svg viewBox="0 0 78 46" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description">Build solutions to scale your business</p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Use Cases <div data-uuid="-354929786" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="/content/segment/global/en-us/use-cases?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Use Cases Overview"> Use Cases Overview</a> <p class="navigation-list-link__description">Empower every team to solve key challenges</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/use-cases/customer-data-management-integration/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Customer Data Management"> Customer Data Management</a> <p class="navigation-list-link__description">Collection, compliance, and activation</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/use-cases/single-customer-view/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Single View of the Customer"> Single View of the Customer</a> <p class="navigation-list-link__description">Identity-resolved, enriched, and real-time profiles</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/use-cases/segmentation-audience-activation/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Audience Segmentation & Activation"> Audience Segmentation & Activation</a> <p class="navigation-list-link__description">Build targed audiences and orchestrate journeys</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/use-cases/customer-acquisition-activation/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Customer Acquisition"> Customer Acquisition</a> <p class="navigation-list-link__description">Cost-effectively acquire new customers</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/use-cases/retain-customers-increase-ltv/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Customer LTV & Retention"> Customer LTV & Retention</a> <p class="navigation-list-link__description">Improve customer loyalty and engagement</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/use-cases/customer-insights/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Insights & Analytics Enablement"> Insights & Analytics Enablement</a> <p class="navigation-list-link__description">Make data-driven decisions</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__links-item" data-panel="vertical-tab-45" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__content"> <div class="vertical-tab-link__text vertical-tab-link__panel"> Teams <div class="vertical-tab-link__arrow"> <span class="right-arrow twilio-icon"> <svg viewBox="0 0 78 46" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description">Empower all teams with customer data</p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Teams <div data-uuid="-1564321009" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/marketing/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Marketing Teams"> Marketing Teams</a> <p class="navigation-list-link__description">Personalize multichannel experiences</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Product Teams"> Product Teams</a> <p class="navigation-list-link__description">Inform your roadmap with customer data</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/engineering/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Engineering Teams"> Engineering Teams</a> <p class="navigation-list-link__description">Collect and manage your data in a single platform</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__links-item" data-panel="vertical-tab-36" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__content"> <div class="vertical-tab-link__text vertical-tab-link__panel"> Industry <div class="vertical-tab-link__arrow"> <span class="right-arrow twilio-icon"> <svg viewBox="0 0 78 46" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description">Customer data solutions designed for your specific needs</p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Industry <div data-uuid="786061041" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/industry/retail?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Retail"> Retail</a> <p class="navigation-list-link__description">Create personalized shopping experiences</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/industry/b2b?ref=nav" class="navigation-list-link__title" target="_self" aria-label="B2B"> B2B</a> <p class="navigation-list-link__description">Unify your buyer journey and act on intent signals</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/industry/financial-services?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Financial Services"> Financial Services</a> <p class="navigation-list-link__description">Collect clean and compliant data</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/industry/healthcare/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Healthcare"> Healthcare</a> <p class="navigation-list-link__description">Transform care with HIPAA-eligible data</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/industry/marketplaces?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Marketplaces"> Marketplaces</a> <p class="navigation-list-link__description">Increase loyalty with data-driven personalization</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/industry/media?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Media"> Media</a> <p class="navigation-list-link__description">Increase audience engagement</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__links-item" data-panel="vertical-tab-80" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__content"> <div class="vertical-tab-link__text vertical-tab-link__panel"> Company Size <div class="vertical-tab-link__arrow"> <span class="right-arrow twilio-icon"> <svg viewBox="0 0 78 46" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description">Data solutions that scale as you grow</p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Company Size <div data-uuid="565742982" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/industry/startups/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Startup"> Startup</a> <p class="navigation-list-link__description">Early-stage startups can receive Twilio Segment for free</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/industry/enterprise/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Enterprise"> Enterprise</a> <p class="navigation-list-link__description">Data clarity across your organization</p> </li> </ul> </div> </div> </div> </div> </div> </div> <div class="vertical-tab__bottom-links"> <div data-uuid="-1066923164" class="divider"> <hr/> </div> <div class="vertical-tab__bottom-title"> More Solutions </div> <div class="vertical-tab__links"> <div class="vertical-tab__links-item" data-panel="vertical-tab-35" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link "> <div class="vertical-tab-link__content"> <a href="https://segment.com/solutions/ai/?ref=nav" class="vertical-tab-link__text" target="_self" aria-label="AI Solutions"> AI Solutions</a> <p class="vertical-tab-link__description">Turn every customer interaction into a unique customer experience</p> </div> </button> </div> <div class="vertical-tab__links-item" data-panel="vertical-tab-73" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link "> <div class="vertical-tab-link__content"> <a href="https://segment.com/customers/?ref=nav" class="vertical-tab-link__text" target="_self" aria-label="Case Studies"> Case Studies</a> <p class="vertical-tab-link__description">Learn how our customers use Twilio Segment</p> </div> </button> </div> <div class="vertical-tab__links-item" data-panel="vertical-tab-25" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link "> <div class="vertical-tab-link__content"> <a href="https://segment.com/recipes?ref=nav" class="vertical-tab-link__text" target="_self" aria-label="Recipes"> Recipes</a> <p class="vertical-tab-link__description">Step by step tutorials on using Segment integrations to achieve your goals</p> </div> </button> </div> </div> </div> </div> <div class="vertical-tab__content"> <div class="vertical-tab__panel" id="vertical-tab-88"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Use Cases <div data-uuid="-354929786" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="/content/segment/global/en-us/use-cases?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Use Cases Overview"> Use Cases Overview</a> <p class="navigation-list-link__description">Empower every team to solve key challenges</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/use-cases/customer-data-management-integration/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Customer Data Management"> Customer Data Management</a> <p class="navigation-list-link__description">Collection, compliance, and activation</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/use-cases/single-customer-view/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Single View of the Customer"> Single View of the Customer</a> <p class="navigation-list-link__description">Identity-resolved, enriched, and real-time profiles</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/use-cases/segmentation-audience-activation/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Audience Segmentation & Activation"> Audience Segmentation & Activation</a> <p class="navigation-list-link__description">Build targed audiences and orchestrate journeys</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/use-cases/customer-acquisition-activation/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Customer Acquisition"> Customer Acquisition</a> <p class="navigation-list-link__description">Cost-effectively acquire new customers</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/use-cases/retain-customers-increase-ltv/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Customer LTV & Retention"> Customer LTV & Retention</a> <p class="navigation-list-link__description">Improve customer loyalty and engagement</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/use-cases/customer-insights/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Insights & Analytics Enablement"> Insights & Analytics Enablement</a> <p class="navigation-list-link__description">Make data-driven decisions</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__panel" id="vertical-tab-45"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Teams <div data-uuid="-1564321009" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/marketing/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Marketing Teams"> Marketing Teams</a> <p class="navigation-list-link__description">Personalize multichannel experiences</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Product Teams"> Product Teams</a> <p class="navigation-list-link__description">Inform your roadmap with customer data</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/engineering/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Engineering Teams"> Engineering Teams</a> <p class="navigation-list-link__description">Collect and manage your data in a single platform</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__panel" id="vertical-tab-36"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Industry <div data-uuid="786061041" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/industry/retail?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Retail"> Retail</a> <p class="navigation-list-link__description">Create personalized shopping experiences</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/industry/b2b?ref=nav" class="navigation-list-link__title" target="_self" aria-label="B2B"> B2B</a> <p class="navigation-list-link__description">Unify your buyer journey and act on intent signals</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/industry/financial-services?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Financial Services"> Financial Services</a> <p class="navigation-list-link__description">Collect clean and compliant data</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/industry/healthcare/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Healthcare"> Healthcare</a> <p class="navigation-list-link__description">Transform care with HIPAA-eligible data</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/industry/marketplaces?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Marketplaces"> Marketplaces</a> <p class="navigation-list-link__description">Increase loyalty with data-driven personalization</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/industry/media?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Media"> Media</a> <p class="navigation-list-link__description">Increase audience engagement</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__panel" id="vertical-tab-80"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Company Size <div data-uuid="565742982" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/industry/startups/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Startup"> Startup</a> <p class="navigation-list-link__description">Early-stage startups can receive Twilio Segment for free</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/industry/enterprise/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Enterprise"> Enterprise</a> <p class="navigation-list-link__description">Data clarity across your organization</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__panel" id="vertical-tab-35"> </div> <div class="vertical-tab__panel" id="vertical-tab-73"> </div> <div class="vertical-tab__panel" id="vertical-tab-25"> </div> </div> </div> </div> </div> <a class="navigation__link navigation__dropdown-button" href="https://segment.com/pricing/?ref=nav"> Pricing </a> <div class="navigation__link nav-dropdown" data-cmp-hook-tabs="panel"> <button class="nav-dropdown__button navigation__dropdown-button"> Docs <span class="name twilio-icon"> <svg viewBox="0 0 78 41" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a down chevron</title> <path class="icon-stroke" d="M75.0435 3.448L40.7395 37.5489C40.5169 37.7705 40.2525 37.9463 39.9615 38.0663C39.6705 38.1863 39.3585 38.248 39.0435 38.248C38.7284 38.248 38.4165 38.1863 38.1255 38.0663C37.8344 37.9463 37.5701 37.7705 37.3475 37.5489L3.04346 3.448" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </button> <div class="nav-dropdown__content"> <section id="" class="grid-container two-columns full-width medium-gap equal-heights remove-gutters ignore-margin padding-bottom--none" style=""> <div class="grid-container-column bg-color-white"> <div class="navigation-list"> <div class="navigation-list__heading"> Docs <div data-uuid="599789563" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://docs.segmentapis.com/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Public API"> Public API</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/docs/connections/sources/catalog/libraries/website/javascript?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Javascript"> Javascript</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/docs/connections/sources/catalog/libraries/mobile/ios?ref=nav" class="navigation-list-link__title" target="_self" aria-label="iOS"> iOS</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/docs/connections/sources/catalog?ref=nav" class="navigation-list-link__title" target="_self" aria-label="All SDKs"> All SDKs</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/recipes?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Recipes"> Recipes</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://status.segment.com/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="API Status"> API Status</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Integrations"> Integrations</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/security/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Security"> Security</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/docs/?ref=nav" class="navigation-list-link__title navigation-list-link__title--highlight" target="_self" aria-label="View All Docs"> View All Docs</a> <p class="navigation-list-link__description"></p> </li> </ul> </div> </div> <div class="grid-container-column bg-color-gray-10"> <div class="navigation-list"> <div class="navigation-list__heading"> Popular Topics <div data-uuid="87087064" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/docs/connections/spec?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Spec"> Spec</a> <p class="navigation-list-link__description">Guidance on capturing and formatting data</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/docs/connections/sources?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Sources"> Sources</a> <p class="navigation-list-link__description">Applications which send data into Twilio Segment</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/docs/connections/destinations?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Destinations"> Destinations</a> <p class="navigation-list-link__description">Tools or apps that Twilio Segment sends data to</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/release-notes?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Release Notes"> Release Notes</a> <p class="navigation-list-link__description">Latest feature releases, product updates and more</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/docs/engage/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Trust Center"> Trust Center</a> <p class="navigation-list-link__description">Customer engagement built on trust</p> </li> </ul> </div> </div> </section> </div> </div> <div class="navigation__link nav-dropdown" data-cmp-hook-tabs="panel"> <button class="nav-dropdown__button navigation__dropdown-button"> Resources <span class="name twilio-icon"> <svg viewBox="0 0 78 41" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a down chevron</title> <path class="icon-stroke" d="M75.0435 3.448L40.7395 37.5489C40.5169 37.7705 40.2525 37.9463 39.9615 38.0663C39.6705 38.1863 39.3585 38.248 39.0435 38.248C38.7284 38.248 38.4165 38.1863 38.1255 38.0663C37.8344 37.9463 37.5701 37.7705 37.3475 37.5489L3.04346 3.448" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </button> <div class="nav-dropdown__content"> <div class="vertical-tab"> <div class="vertical-tab__sidebar"> <div class="vertical-tab__top-links"> <div class="vertical-tab__heading"> Resources <div data-uuid="1501928258" class="divider"> <hr/> </div> </div> <div class="vertical-tab__links"> <div class="vertical-tab__links-item" data-panel="vertical-tab-65" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__content"> <div class="vertical-tab-link__text vertical-tab-link__panel"> Learn With Segment <div class="vertical-tab-link__arrow"> <span class="right-arrow twilio-icon"> <svg viewBox="0 0 78 46" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description"></p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Learn With Segment <div data-uuid="491619631" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/resources?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Resources"> Resources</a> <p class="navigation-list-link__description">Guides and books for your customer data journey</p> </li> <li class="navigation-list-link"> <a href="/content/segment/global/en-us/blog?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Blog"> Blog</a> <p class="navigation-list-link__description">The latest on our product, industry, and customer data practice</p> </li> <li class="navigation-list-link"> <a href="https://community.segment.com/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Segment Community"> Segment Community</a> <p class="navigation-list-link__description">Connect with peers, share tips, get answers, and stay informed</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/growth-center?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Growth Center"> Growth Center</a> <p class="navigation-list-link__description">Learn to implement high-performing growth strategies</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/data-hub?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Data Hub"> Data Hub</a> <p class="navigation-list-link__description">Enhance your customer data management skills</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/customers?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Case Studies"> Case Studies</a> <p class="navigation-list-link__description">Learn how our customers use Twilio Segment</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__links-item" data-panel="vertical-tab-23" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__content"> <div class="vertical-tab-link__text vertical-tab-link__panel"> Get Started With Segment <div class="vertical-tab-link__arrow"> <span class="right-arrow twilio-icon"> <svg viewBox="0 0 78 46" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description"></p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Get Started With Segment <div data-uuid="1773289649" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Segment University"> Segment University</a> <p class="navigation-list-link__description">Learn to implement and use Twilio Segment successfully</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Integrations"> Integrations</a> <p class="navigation-list-link__description">Explore 450+ integrations to connect with your tools</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/services?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Professional Services"> Professional Services</a> <p class="navigation-list-link__description">Get expert guidance on your Twilio Segment journey</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/recipes?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Recipes"> Recipes</a> <p class="navigation-list-link__description">Step by step tutorials on using Segment integrations to achieve your goals</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/docs?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Docs"> Docs</a> <p class="navigation-list-link__description">Technical documentation for all things Twilio Segment</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__links-item" data-panel="vertical-tab-16" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__content"> <div class="vertical-tab-link__text vertical-tab-link__panel"> Support <div class="vertical-tab-link__arrow"> <span class="right-arrow twilio-icon"> <svg viewBox="0 0 78 46" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description"></p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Support <div data-uuid="-1759643499" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a 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class="navigation-list-link__title" target="_self" aria-label="Become a Partner"> Become a Partner</a> <p class="navigation-list-link__description">Get your software and services in front of our user base</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/partners/developer-portal/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Build on Twilio Segment"> Build on Twilio Segment</a> <p class="navigation-list-link__description">Build an integration between your tool and Twilio Segment</p> </li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </nav> <div class="utility-nav__link nav-dropdown"> <button class="nav-dropdown__button navigation__dropdown-button navigation__dropdown-button--small-gap"> Support <span class="name twilio-icon"> <svg viewBox="0 0 78 41" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a down chevron</title> <path class="icon-stroke" d="M75.0435 3.448L40.7395 37.5489C40.5169 37.7705 40.2525 37.9463 39.9615 38.0663C39.6705 38.1863 39.3585 38.248 39.0435 38.248C38.7284 38.248 38.4165 38.1863 38.1255 38.0663C37.8344 37.9463 37.5701 37.7705 37.3475 37.5489L3.04346 3.448" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </button> <ul class="utility-nav__dropdown"> <li> <a href="https://segment.com/help/" class="utility-nav__link utility-nav__link--dropdown" aria-label="Help Center" target="_self">Help Center</a> </li> <li> <a href="https://segment.com/docs/" class="utility-nav__link utility-nav__link--dropdown" aria-label="Docs" target="_self">Docs</a> </li> <li> <a href="https://status.segment.com/" class="utility-nav__link utility-nav__link--dropdown" aria-label="API Status" target="_blank">API Status</a> </li> <li> <a href="https://segment.com/contact/" class="utility-nav__link utility-nav__link--dropdown" aria-label="Contact Us" target="_self">Contact Us</a> </li> </ul> </div> <div class="navigation__ctas"> <a href="https://segment.com/demo?ref=nav" target="_self" class="button button-primary" aria-label="See how it works"> See how it works </a> <a href="https://app.segment.com/login?ref=nav" class="button button-secondary" aria-label="$Log in"> Log in</a> <a href="https://segment.com/signup/?ref=nav" class="button button-secondary" target="_self"> Sign Up </a> </div> </div> </div> </div> </section> </div> </header> <main class="column-container global-main"> <div id="consent_blackbar"></div> <section data-uuid="" class="sub-navigation"> <nav> <button aria-label="Opens subnav on mobile" class="sub-navigation-page">Infrastructure</button> <div class="sub-navigation-links" aria-hidden="true"> <ul class="sub-navigation-list" role="list"> <li> <button type="button" class="sub-navigation-button" aria-expanded="false">Collection</button> <div class="sub-navigation-dropdown" aria-hidden="true"> <ul role="menu"> <li> <a href="#libraries" role="menuitem" target="_self">Libraries</a> </li> <li> <a href="#cloud-sources" role="menuitem" target="_self">Cloud Sources</a> </li> <li> <a href="#source-functions" role="menuitem" target="_self">Source Functions</a> </li> <li> <a href="#api" role="menuitem" target="_self">API</a> </li> </ul> </div> </li> <li> <button type="button" class="sub-navigation-button" aria-expanded="false">Processing</button> <div class="sub-navigation-dropdown" aria-hidden="true"> <ul role="menu"> <li> <a href="#validation-and-transformation" role="menuitem" target="_self">Validation and Transformation</a> </li> <li> <a href="#deduplication" role="menuitem" target="_self">Deduplication</a> </li> <li> <a href="#gdpr-suppression-and-deletion" role="menuitem" target="_self">GDPR Suppression and Deletion</a> </li> </ul> </div> </li> <li> <button type="button" class="sub-navigation-button" aria-expanded="false">Aggregation</button> <div class="sub-navigation-dropdown" aria-hidden="true"> <ul role="menu"> <li> <a 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class="section-content "> <div id="" class="grid-container default medium-gap" style=""> <div class="grid-container-column"> <div class="cmp-toc-richtexteditor"> <div class="cmp-toc-richtexteditor__rte"> <div class="richtext " data-ext-icon="<svg viewBox="0 0 79 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a outbound link arrow</title> <path class="icon-stroke" d="M75.3037 3.98207L3 75.5935M75.3037 3.98207L76.0435 43.3021M75.3037 3.98207L35.951 3.59351" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> "> <p style=" text-align: center; "><span style=" color: rgb(106,221,178); "><b><span class="copy-large">Infrastructure</span></b></span></p> </div> </div> </div> <div data-uuid="-1899516315" class="title text-center"> <h1 class="title-large light-text"> The Segment Infrastructure </h1> </div> <div class="cmp-toc-richtexteditor"> <div class="cmp-toc-richtexteditor__rte"> <div class="richtext " data-ext-icon="<svg viewBox="0 0 79 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a outbound link arrow</title> <path class="icon-stroke" d="M75.3037 3.98207L3 75.5935M75.3037 3.98207L76.0435 43.3021M75.3037 3.98207L35.951 3.59351" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> "> <p style=" text-align: center; "><span style=" color: rgb(255,255,255); "><span class="copy-extra-large">Under the hood of the system that processes 400,000 events every second.</span></span></p> </div> </div> </div> <figure class="media"> <div class="media-image "> <img src="/content/dam/segment/global/en/misc/infrastructure/Hero@2x-6fd2da90b8a06e5d093638c7ef6e9dfe.png/_jcr_content/renditions/compressed-1600.webp" style=" " loading="lazy"/> </div> </figure> </div> </div> </div> </section> <section class="section-wrapper default spacing-top--md mobile-spacing-top--md" id=""> <div class="section-content "> <div id="" class="grid-container offset-40-60 default medium-gap center column-gap-default padding-default" style=""> <div class="grid-container-column"> <div class="cmp-toc-richtexteditor"> <div class="cmp-toc-richtexteditor__rte"> <div class="richtext " data-ext-icon="<svg viewBox="0 0 79 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a outbound link arrow</title> <path class="icon-stroke" d="M75.3037 3.98207L3 75.5935M75.3037 3.98207L76.0435 43.3021M75.3037 3.98207L35.951 3.59351" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> "> <h2>Collection</h2> <p>Customer data lives everywhere: your website, your mobile apps, and internal tools.</p> <p>That’s why collecting and processing all of it is a tricky problem. Segment has built libraries, automatic sources, and functions to collect data from anywhere—hundreds of thousands of times per second.</p> <p>We’ve carefully designed each of these areas to ensure they’re:</p> <ul><li>Performant (batching, async, real-time, off-page)</li><li>Reliable (cross-platform, handle rate-limits, retries)</li><li>Easy (setup with a few clicks, elegant, modern API)</li></ul> <p>Here’s how we do it.</p> </div> </div> </div> </div> <div class="grid-container-column"> <figure class="media"> <div class="media-image "> <img src="/content/dam/segment/global/en/misc/infrastructure/Collection@2x-8f346fafa456f5d72bcfa1fb94154e73.png/_jcr_content/renditions/compressed-original.webp" alt="Collection" style=" " title="Collection" loading="lazy"/> </div> </figure> </div> </div> </div> </section> <section class="section-wrapper default" id=""> <div class="section-content "> <div id="libraries" class="grid-container offset-40-60 default medium-gap column-gap-default padding-default" style=""> <div class="grid-container-column"> <div class="cmp-toc-richtexteditor"> <div class="cmp-toc-richtexteditor__rte"> <div class="richtext " data-ext-icon="<svg viewBox="0 0 79 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a outbound link arrow</title> <path class="icon-stroke" d="M75.3037 3.98207L3 75.5935M75.3037 3.98207L76.0435 43.3021M75.3037 3.98207L35.951 3.59351" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> "> <p><b><span style=" color: rgb(1,131,82); ">Collection</span></b></p> <h2>Libraries</h2> <p>You need to collect customer data from your website and mobile apps tens of thousands of times per second. It should never crash and always work reliably. Here’s how we do it…</p> <p><a href="https://github.com/segmentio/analytics.js" target="_blank" rel="noopener noreferrer">segmentio/analytics.js (4,500 stars)</a></p> <p> </p> </div> </div> </div> <div class="accordion-v2" data-multiple-expansion="true" data-first-open="false"> <div class="accordion-v2__item" data-cmp-hook-accordion="item"> <div class="accordion-v2__header"> <button class="accordion-v2__button" type="button" aria-controls="-panel" data-cmp-hook-accordion="button"> <div class="accordion-v2__header-labels accordion-v2__header--"> <h3 class="accordion-v2__title">Meet you in your language</h3> </div> <div class="accordion-v2__icon"> <span class="accordion-v2__icon-plus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a plus symbol</title> <path class="icon-stroke" d="M38.472 3.44824L38.472 75.4482M75.0435 38.8768L3.04346 38.8768" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> <span class="accordion-v2__icon-minus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 6" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a minus symbol</title> <path class="icon-stroke" d="M75.0435 2.84815L3.04346 2.84814" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> </div> </button> </div> <div> <div data-cmp-hook-accordion="panel" class="accordion-v2__dropdown" role="region" aria-labelledby="-button"> <div class="cmp-toc-richtexteditor"> <div class="cmp-toc-richtexteditor__rte"> <div class="richtext " data-ext-icon="<svg viewBox="0 0 79 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a outbound link arrow</title> <path class="icon-stroke" d="M75.3037 3.98207L3 75.5935M75.3037 3.98207L76.0435 43.3021M75.3037 3.98207L35.951 3.59351" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> "> <p>No one likes having to fiddle around with REST APIs. We’ve built libraries in 12 major languages to get you up and running, quickly.</p> </div> </div> </div> </div> </div> </div> <div class="accordion-v2__item" data-cmp-hook-accordion="item"> <div class="accordion-v2__header"> <button class="accordion-v2__button" type="button" aria-controls="-panel" data-cmp-hook-accordion="button"> <div class="accordion-v2__header-labels accordion-v2__header--"> <h3 class="accordion-v2__title">Batching</h3> </div> <div class="accordion-v2__icon"> <span class="accordion-v2__icon-plus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a plus symbol</title> <path class="icon-stroke" d="M38.472 3.44824L38.472 75.4482M75.0435 38.8768L3.04346 38.8768" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> <span class="accordion-v2__icon-minus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 6" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a minus symbol</title> <path class="icon-stroke" d="M75.0435 2.84815L3.04346 2.84814" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> </div> </button> </div> <div> <div data-cmp-hook-accordion="panel" class="accordion-v2__dropdown" role="region" aria-labelledby="-button"> <div class="cmp-toc-richtexteditor"> <div class="cmp-toc-richtexteditor__rte"> <div class="richtext " data-ext-icon="<svg viewBox="0 0 79 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a outbound link arrow</title> <path class="icon-stroke" d="M75.3037 3.98207L3 75.5935M75.3037 3.98207L76.0435 43.3021M75.3037 3.98207L35.951 3.59351" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> "> <p>Each batch of requests is gzip compressed, decreasing the bytes on the wire by 10-20x. Thanks to this batching and compression, our SDKs reduce energy overhead by 2-3x. This means longer battery life for your users.</p> </div> </div> </div> </div> </div> </div> <div class="accordion-v2__item" data-cmp-hook-accordion="item"> <div class="accordion-v2__header"> <button class="accordion-v2__button" type="button" aria-controls="-panel" data-cmp-hook-accordion="button"> <div class="accordion-v2__header-labels accordion-v2__header--"> <h3 class="accordion-v2__title">Edge persistence</h3> </div> <div class="accordion-v2__icon"> <span class="accordion-v2__icon-plus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a plus symbol</title> <path class="icon-stroke" d="M38.472 3.44824L38.472 75.4482M75.0435 38.8768L3.04346 38.8768" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> <span class="accordion-v2__icon-minus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 6" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a minus symbol</title> <path class="icon-stroke" d="M75.0435 2.84815L3.04346 2.84814" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> </div> </button> </div> <div> <div data-cmp-hook-accordion="panel" class="accordion-v2__dropdown" role="region" aria-labelledby="-button"> <div class="cmp-toc-richtexteditor"> <div class="cmp-toc-richtexteditor__rte"> <div class="richtext " data-ext-icon="<svg viewBox="0 0 79 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a outbound link arrow</title> <path class="icon-stroke" d="M75.3037 3.98207L3 75.5935M75.3037 3.98207L76.0435 43.3021M75.3037 3.98207L35.951 3.59351" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> "> <p>JavaScript, iOS, and Android all locally queue data to make sure you don’t miss events. Each library uses fast, <a href="/blog/queuefile-reliable-request-batching-android/" target="_self" rel="noopener noreferrer">atomic transactions to ensure fidelity.</a></p> </div> </div> </div> </div> </div> </div> <div class="accordion-v2__item" data-cmp-hook-accordion="item"> <div class="accordion-v2__header"> <button class="accordion-v2__button" type="button" aria-controls="-panel" data-cmp-hook-accordion="button"> <div class="accordion-v2__header-labels accordion-v2__header--"> <h3 class="accordion-v2__title">Automatic retries</h3> </div> <div class="accordion-v2__icon"> <span class="accordion-v2__icon-plus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a plus symbol</title> <path class="icon-stroke" d="M38.472 3.44824L38.472 75.4482M75.0435 38.8768L3.04346 38.8768" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> <span class="accordion-v2__icon-minus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 6" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a minus symbol</title> <path class="icon-stroke" d="M75.0435 2.84815L3.04346 2.84814" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> </div> </button> </div> <div> <div data-cmp-hook-accordion="panel" class="accordion-v2__dropdown" role="region" aria-labelledby="-button"> <div class="cmp-toc-richtexteditor"> <div class="cmp-toc-richtexteditor__rte"> <div class="richtext " data-ext-icon="<svg viewBox="0 0 79 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a outbound link arrow</title> <path class="icon-stroke" d="M75.3037 3.98207L3 75.5935M75.3037 3.98207L76.0435 43.3021M75.3037 3.98207L35.951 3.59351" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> "> <p>If there’s a network failure due to a connection reset, timeout, or DNS error, our SDKs retry until the request is successful. This improves data deliverability by 0.6%, meaning that you never miss an event.</p> </div> </div> </div> </div> </div> </div> </div> </div> <div class="grid-container-column"> <figure class="media"> <div class="media-image "> <img src="/content/dam/segment/global/en/misc/infrastructure/CollectionLibraries@2x-e1f95ed5624f714f0c363e2c4ec6049c.png/_jcr_content/renditions/compressed-original.webp" alt="CollectionLibraries" style=" " title="CollectionLibraries" loading="lazy"/> </div> </figure> </div> </div> </div> </section> <section class="section-wrapper default" id=""> <div class="section-content "> <div id="cloud-sources" class="grid-container offset-40-60 default medium-gap column-gap-default padding-default" style=""> <div class="grid-container-column"> <div class="cmp-toc-richtexteditor"> <div class="cmp-toc-richtexteditor__rte"> <div class="richtext " data-ext-icon="<svg viewBox="0 0 79 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a outbound link arrow</title> <path class="icon-stroke" d="M75.3037 3.98207L3 75.5935M75.3037 3.98207L76.0435 43.3021M75.3037 3.98207L35.951 3.59351" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> "> <p><b><span style=" color: rgb(1,131,82); ">Collection</span></b></p> <h2>Cloud Sources</h2> <p>To fully understand your users, you’ll have to mirror the databases of your favorite SaaS tools (Adwords, Stripe, Salesforce, and more) into your systems of record. Here’s how we do it…</p> <p><a href="https://news.ycombinator.com/item?id=11439725" target="_blank" rel="noopener noreferrer">Segment Sources (37 comments)</a></p> <p> </p> </div> </div> </div> <div class="accordion-v2" data-multiple-expansion="true" data-first-open="false"> <div class="accordion-v2__item" data-cmp-hook-accordion="item"> <div class="accordion-v2__header"> <button class="accordion-v2__button" type="button" aria-controls="-panel" data-cmp-hook-accordion="button"> <div class="accordion-v2__header-labels accordion-v2__header--"> <h3 class="accordion-v2__title">Dynamically handle rate limits</h3> </div> <div class="accordion-v2__icon"> <span class="accordion-v2__icon-plus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a plus symbol</title> <path class="icon-stroke" d="M38.472 3.44824L38.472 75.4482M75.0435 38.8768L3.04346 38.8768" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> <span class="accordion-v2__icon-minus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 6" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a minus symbol</title> <path class="icon-stroke" d="M75.0435 2.84815L3.04346 2.84814" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> </div> </button> </div> <div> <div data-cmp-hook-accordion="panel" class="accordion-v2__dropdown" role="region" aria-labelledby="-button"> <div class="cmp-toc-richtexteditor"> <div class="cmp-toc-richtexteditor__rte"> <div class="richtext " data-ext-icon="<svg viewBox="0 0 79 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a outbound link arrow</title> <path class="icon-stroke" d="M75.3037 3.98207L3 75.5935M75.3037 3.98207L76.0435 43.3021M75.3037 3.98207L35.951 3.59351" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> "> <p>Salesforce, Stripe, and Zendesk dynamically rate limit from 60 requests per minute to 1,000 per hour. We automatically handle these limits and backoff to get fast data without triggering resets.</p> </div> </div> </div> </div> </div> </div> <div class="accordion-v2__item" data-cmp-hook-accordion="item"> <div class="accordion-v2__header"> <button class="accordion-v2__button" type="button" aria-controls="-panel" data-cmp-hook-accordion="button"> <div class="accordion-v2__header-labels accordion-v2__header--"> <h3 class="accordion-v2__title">Incremental syncs</h3> </div> <div class="accordion-v2__icon"> <span class="accordion-v2__icon-plus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a plus symbol</title> <path class="icon-stroke" d="M38.472 3.44824L38.472 75.4482M75.0435 38.8768L3.04346 38.8768" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> <span class="accordion-v2__icon-minus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 6" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a minus symbol</title> <path class="icon-stroke" d="M75.0435 2.84815L3.04346 2.84814" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> </div> </button> </div> <div> <div data-cmp-hook-accordion="panel" class="accordion-v2__dropdown" role="region" aria-labelledby="-button"> <div class="cmp-toc-richtexteditor"> <div class="cmp-toc-richtexteditor__rte"> <div class="richtext " data-ext-icon="<svg viewBox="0 0 79 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a outbound link arrow</title> <path class="icon-stroke" d="M75.3037 3.98207L3 75.5935M75.3037 3.98207L76.0435 43.3021M75.3037 3.98207L35.951 3.59351" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> "> <p>You shouldn’t need to pull all data, every time. If the API supports it, we’ll keep historically checkpoints and incrementally sync just the delta. This speeds sync times by 60-100x.</p> </div> </div> </div> </div> </div> </div> <div class="accordion-v2__item" data-cmp-hook-accordion="item"> <div class="accordion-v2__header"> <button class="accordion-v2__button" type="button" aria-controls="-panel" data-cmp-hook-accordion="button"> <div class="accordion-v2__header-labels accordion-v2__header--"> <h3 class="accordion-v2__title">Merging objects</h3> </div> <div class="accordion-v2__icon"> <span class="accordion-v2__icon-plus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a plus symbol</title> <path class="icon-stroke" d="M38.472 3.44824L38.472 75.4482M75.0435 38.8768L3.04346 38.8768" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> <span class="accordion-v2__icon-minus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 6" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a minus symbol</title> <path class="icon-stroke" d="M75.0435 2.84815L3.04346 2.84814" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> </div> </button> </div> <div> <div data-cmp-hook-accordion="panel" class="accordion-v2__dropdown" role="region" aria-labelledby="-button"> <div class="cmp-toc-richtexteditor"> <div class="cmp-toc-richtexteditor__rte"> <div class="richtext " data-ext-icon="<svg viewBox="0 0 79 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a outbound link arrow</title> <path class="icon-stroke" d="M75.3037 3.98207L3 75.5935M75.3037 3.98207L76.0435 43.3021M75.3037 3.98207L35.951 3.59351" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> "> <p>Some APIs will only give back changes in individual fields. You don’t have to materialize all of these changes yourself, we’ll nicely materialize these deltas into a single “merged” object.</p> </div> </div> </div> </div> </div> </div> </div> </div> <div class="grid-container-column v-center"> <figure class="media"> <div class="media-image "> <img src="/content/dam/segment/global/en/misc/infrastructure/CollectionCloudSources@2x-6f2c8c36f2a999412d41ed3b483f5192.png/_jcr_content/renditions/compressed-original.webp" alt="CollectionCloudSources" style=" " title="CollectionCloudSources" loading="lazy"/> </div> </figure> </div> </div> </div> </section> <section class="section-wrapper default" id=""> <div class="section-content "> <div id="source-functions" class="grid-container offset-40-60 default medium-gap column-gap-default padding-default" style=""> <div class="grid-container-column"> <div class="cmp-toc-richtexteditor"> <div class="cmp-toc-richtexteditor__rte"> <div class="richtext " data-ext-icon="<svg viewBox="0 0 79 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a outbound link arrow</title> <path class="icon-stroke" d="M75.3037 3.98207L3 75.5935M75.3037 3.98207L76.0435 43.3021M75.3037 3.98207L35.951 3.59351" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> "> <p><b><span style=" color: rgb(1,131,82); ">Collection</span></b></p> <h2>Source Functions</h2> <p>Often, you’ll want to pull in data from arbitrary web services or internal sources. They’ll have webhooks for triggering new data entries, but no standardized way of getting that data. Here’s how we do it…</p> <p> </p> </div> </div> </div> <div class="accordion-v2" data-multiple-expansion="true" data-first-open="false"> <div class="accordion-v2__item" data-cmp-hook-accordion="item"> <div class="accordion-v2__header"> <button class="accordion-v2__button" type="button" aria-controls="-panel" data-cmp-hook-accordion="button"> <div class="accordion-v2__header-labels accordion-v2__header--"> <h3 class="accordion-v2__title">Write 20 lines of javascript</h3> </div> <div class="accordion-v2__icon"> <span class="accordion-v2__icon-plus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a plus symbol</title> <path class="icon-stroke" d="M38.472 3.44824L38.472 75.4482M75.0435 38.8768L3.04346 38.8768" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> <span class="accordion-v2__icon-minus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 6" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a minus symbol</title> <path class="icon-stroke" d="M75.0435 2.84815L3.04346 2.84814" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> </div> </button> </div> <div> <div data-cmp-hook-accordion="panel" class="accordion-v2__dropdown" role="region" aria-labelledby="-button"> <div class="cmp-toc-richtexteditor"> <div class="cmp-toc-richtexteditor__rte"> <div class="richtext " data-ext-icon="<svg viewBox="0 0 79 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a outbound link arrow</title> <path class="icon-stroke" d="M75.3037 3.98207L3 75.5935M75.3037 3.98207L76.0435 43.3021M75.3037 3.98207L35.951 3.59351" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> "> <p>You don’t have to worry about setting up a server, terminating connections, or other configuration. We handle all of the plumbing, so you write your business logic and go.</p> </div> </div> </div> </div> </div> </div> <div class="accordion-v2__item" data-cmp-hook-accordion="item"> <div class="accordion-v2__header"> <button class="accordion-v2__button" type="button" aria-controls="-panel" data-cmp-hook-accordion="button"> <div class="accordion-v2__header-labels accordion-v2__header--"> <h3 class="accordion-v2__title">Scaling up, concurrency, and dead letter queues</h3> </div> <div class="accordion-v2__icon"> <span class="accordion-v2__icon-plus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a plus symbol</title> <path class="icon-stroke" d="M38.472 3.44824L38.472 75.4482M75.0435 38.8768L3.04346 38.8768" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> <span class="accordion-v2__icon-minus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 6" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a minus symbol</title> <path class="icon-stroke" d="M75.0435 2.84815L3.04346 2.84814" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> </div> </button> </div> <div> <div data-cmp-hook-accordion="panel" class="accordion-v2__dropdown" role="region" aria-labelledby="-button"> <div class="cmp-toc-richtexteditor"> <div class="cmp-toc-richtexteditor__rte"> <div class="richtext " data-ext-icon="<svg viewBox="0 0 79 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a outbound link arrow</title> <path class="icon-stroke" d="M75.3037 3.98207L3 75.5935M75.3037 3.98207L76.0435 43.3021M75.3037 3.98207L35.951 3.59351" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> "> <p>We’ll automatically scale functions up and down, as well as handle their concurrency. Any data which is discarded is automatically published to a Dead Letter Queue for later processing.</p> </div> </div> </div> </div> </div> </div> <div class="accordion-v2__item" data-cmp-hook-accordion="item"> <div class="accordion-v2__header"> <button class="accordion-v2__button" type="button" aria-controls="-panel" data-cmp-hook-accordion="button"> <div class="accordion-v2__header-labels accordion-v2__header--"> <h3 class="accordion-v2__title">Autocompletion and testing in-browser</h3> </div> <div class="accordion-v2__icon"> <span class="accordion-v2__icon-plus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a plus symbol</title> <path class="icon-stroke" d="M38.472 3.44824L38.472 75.4482M75.0435 38.8768L3.04346 38.8768" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> <span class="accordion-v2__icon-minus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 6" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a minus symbol</title> <path class="icon-stroke" d="M75.0435 2.84815L3.04346 2.84814" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> </div> </button> </div> <div> <div data-cmp-hook-accordion="panel" class="accordion-v2__dropdown" role="region" aria-labelledby="-button"> <div class="cmp-toc-richtexteditor"> <div class="cmp-toc-richtexteditor__rte"> <div class="richtext " data-ext-icon="<svg viewBox="0 0 79 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a outbound link arrow</title> <path class="icon-stroke" d="M75.3037 3.98207L3 75.5935M75.3037 3.98207L76.0435 43.3021M75.3037 3.98207L35.951 3.59351" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> "> <p>No need to copy and paste little bits of JSON. Sample one live request, and then let autocomplete handle all of the rest.</p> </div> </div> </div> </div> </div> </div> </div> </div> <div class="grid-container-column v-center"> <figure class="media"> <div class="media-image "> <img src="/content/dam/segment/global/en/misc/infrastructure/CollectionSourceFunctions@2x-17eac567c19c0025445d3d0e67a8ec38.png/_jcr_content/renditions/compressed-original.webp" alt="Collection Source Functions" style=" " title="Collection Source Functions" loading="lazy"/> </div> </figure> </div> </div> </div> </section> <section class="section-wrapper default" id=""> <div class="section-content "> <div id="api" class="grid-container offset-40-60 default medium-gap column-gap-default padding-default" style=""> <div class="grid-container-column"> <div class="cmp-toc-richtexteditor"> <div class="cmp-toc-richtexteditor__rte"> <div class="richtext " data-ext-icon="<svg viewBox="0 0 79 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a outbound link arrow</title> <path class="icon-stroke" d="M75.3037 3.98207L3 75.5935M75.3037 3.98207L76.0435 43.3021M75.3037 3.98207L35.951 3.59351" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> "> <p><b><span style=" color: rgb(1,131,82); ">Collection</span></b></p> <h2>API</h2> <p>To collect all this data, you need an API that never goes down. We’ve ensured that our high-performance Go servers are always available to accept new data. With a 30ms response time, and “six nines” of availability, we’re collecting 1M rps, handling spikes of 3-5x in minutes.</p> <p> </p> </div> </div> </div> <div class="accordion-v2" data-multiple-expansion="true" data-first-open="false"> <div class="accordion-v2__item" data-cmp-hook-accordion="item"> <div class="accordion-v2__header"> <button class="accordion-v2__button" type="button" aria-controls="-panel" data-cmp-hook-accordion="button"> <div class="accordion-v2__header-labels accordion-v2__header--"> <h3 class="accordion-v2__title">Scaled up 10x for 99.9999% availability</h3> </div> <div class="accordion-v2__icon"> <span class="accordion-v2__icon-plus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a plus symbol</title> <path class="icon-stroke" d="M38.472 3.44824L38.472 75.4482M75.0435 38.8768L3.04346 38.8768" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> <span class="accordion-v2__icon-minus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 6" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a minus symbol</title> <path class="icon-stroke" d="M75.0435 2.84815L3.04346 2.84814" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> </div> </button> </div> <div> <div data-cmp-hook-accordion="panel" class="accordion-v2__dropdown" role="region" aria-labelledby="-button"> <div class="cmp-toc-richtexteditor"> <div class="cmp-toc-richtexteditor__rte"> <div class="richtext " data-ext-icon="<svg viewBox="0 0 79 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a outbound link arrow</title> <path class="icon-stroke" d="M75.3037 3.98207L3 75.5935M75.3037 3.98207L76.0435 43.3021M75.3037 3.98207L35.951 3.59351" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> "> <p>We have our servers intentionally scaled down at the edge. It allows us to ingest events even with news spikes or live events.</p> </div> </div> </div> </div> </div> </div> <div class="accordion-v2__item" data-cmp-hook-accordion="item"> <div class="accordion-v2__header"> <button class="accordion-v2__button" type="button" aria-controls="-panel" data-cmp-hook-accordion="button"> <div class="accordion-v2__header-labels accordion-v2__header--"> <h3 class="accordion-v2__title">High-performance Go servers</h3> </div> <div class="accordion-v2__icon"> <span class="accordion-v2__icon-plus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a plus symbol</title> <path class="icon-stroke" d="M38.472 3.44824L38.472 75.4482M75.0435 38.8768L3.04346 38.8768" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> <span class="accordion-v2__icon-minus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 6" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a minus symbol</title> <path class="icon-stroke" d="M75.0435 2.84815L3.04346 2.84814" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> </div> </button> </div> <div> <div data-cmp-hook-accordion="panel" class="accordion-v2__dropdown" role="region" aria-labelledby="-button"> <div class="cmp-toc-richtexteditor"> <div class="cmp-toc-richtexteditor__rte"> <div class="richtext " data-ext-icon="<svg viewBox="0 0 79 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a outbound link arrow</title> <path class="icon-stroke" d="M75.3037 3.98207L3 75.5935M75.3037 3.98207L76.0435 43.3021M75.3037 3.98207L35.951 3.59351" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> "> <p>Our Tracking API is written as a high-performance golang service. Each instance can handle tens of thousands of requests concurrently. We’re collecting more than 800,000 RPS.</p> </div> </div> </div> </div> </div> </div> <div class="accordion-v2__item" data-cmp-hook-accordion="item"> <div class="accordion-v2__header"> <button class="accordion-v2__button" type="button" aria-controls="-panel" data-cmp-hook-accordion="button"> <div class="accordion-v2__header-labels accordion-v2__header--"> <h3 class="accordion-v2__title">Queued locally</h3> </div> <div class="accordion-v2__icon"> <span class="accordion-v2__icon-plus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a plus symbol</title> <path class="icon-stroke" d="M38.472 3.44824L38.472 75.4482M75.0435 38.8768L3.04346 38.8768" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> <span class="accordion-v2__icon-minus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 6" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a minus symbol</title> <path class="icon-stroke" d="M75.0435 2.84815L3.04346 2.84814" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> </div> </button> </div> <div> <div data-cmp-hook-accordion="panel" class="accordion-v2__dropdown" role="region" aria-labelledby="-button"> <div class="cmp-toc-richtexteditor"> <div class="cmp-toc-richtexteditor__rte"> <div class="richtext " data-ext-icon="<svg viewBox="0 0 79 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a outbound link arrow</title> <path class="icon-stroke" d="M75.3037 3.98207L3 75.5935M75.3037 3.98207L76.0435 43.3021M75.3037 3.98207L35.951 3.59351" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> "> <p>We queue all data at the edge locally first. In case of a network partition, we can continue processing.</p> </div> </div> </div> </div> </div> </div> <div class="accordion-v2__item" data-cmp-hook-accordion="item"> <div class="accordion-v2__header"> <button class="accordion-v2__button" type="button" aria-controls="-panel" data-cmp-hook-accordion="button"> <div class="accordion-v2__header-labels accordion-v2__header--"> <h3 class="accordion-v2__title">Stateless at the edge</h3> </div> <div class="accordion-v2__icon"> <span class="accordion-v2__icon-plus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a plus symbol</title> <path class="icon-stroke" d="M38.472 3.44824L38.472 75.4482M75.0435 38.8768L3.04346 38.8768" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> <span class="accordion-v2__icon-minus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 6" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a minus symbol</title> <path class="icon-stroke" d="M75.0435 2.84815L3.04346 2.84814" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> </div> </button> </div> <div> <div data-cmp-hook-accordion="panel" class="accordion-v2__dropdown" role="region" aria-labelledby="-button"> <div class="cmp-toc-richtexteditor"> <div class="cmp-toc-richtexteditor__rte"> <div class="richtext " data-ext-icon="<svg viewBox="0 0 79 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a outbound link arrow</title> <path class="icon-stroke" d="M75.3037 3.98207L3 75.5935M75.3037 3.98207L76.0435 43.3021M75.3037 3.98207L35.951 3.59351" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> "> <p>None of our tracking servers require configuration data. Under times of more load, we can bring up new servers without degrading our QoS.</p> </div> </div> </div> </div> </div> </div> </div> </div> <div class="grid-container-column v-center"> <figure class="media"> <div class="media-image "> <img src="/content/dam/segment/global/en/misc/infrastructure/CollectionAPI@2x-7ea5ae124324f6a8811dddc18dd5eb4b.png/_jcr_content/renditions/compressed-original.webp" alt="Collection API" style=" " title="Collection API" loading="lazy"/> </div> </figure> </div> </div> </div> </section> <section class="section-wrapper default" id=""> <div class="section-content "> <div id="" class="grid-container offset-40-60 default medium-gap column-gap-default padding-default" style=""> <div class="grid-container-column"> <div class="cmp-toc-richtexteditor"> <div class="cmp-toc-richtexteditor__rte"> <div class="richtext " data-ext-icon="<svg viewBox="0 0 79 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a outbound link arrow</title> <path class="icon-stroke" d="M75.3037 3.98207L3 75.5935M75.3037 3.98207L76.0435 43.3021M75.3037 3.98207L35.951 3.59351" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> "> <h2>Processing</h2> <p>Data can be messy. As anyone who has dealt with third-party APIs, JSON blobs, and semi-structured text knows that only 20-30% of your time is spent driving insights. Most of your time is spent cleaning the data you already have.</p> <p>At minimum, you’ll want to make sure your data infrastructure can:</p> <ul><li>Handle GDPR suppressions across millions of users</li><li>Validate and enforces arbitrary inputs</li><li>Allow you to transform and format individual events</li><li>Deduplicate retried requests</li></ul> <p>Here’s how we do it.</p> </div> </div> </div> </div> <div class="grid-container-column"> <figure class="media"> <div class="media-image "> <img src="/content/dam/segment/global/en/misc/infrastructure/Processing@2x-09b1ae378a1b04e0e9e6b3ae300f0d88.png/_jcr_content/renditions/compressed-original.webp" alt="Processing" style=" " title="Processing" loading="lazy"/> </div> </figure> </div> </div> </div> </section> <section class="section-wrapper default" id=""> <div class="section-content "> <div id="validation-and-transformation" class="grid-container offset-40-60 default medium-gap column-gap-default padding-default" style=""> <div class="grid-container-column"> <div class="cmp-toc-richtexteditor"> <div class="cmp-toc-richtexteditor__rte"> <div class="richtext " data-ext-icon="<svg viewBox="0 0 79 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a outbound link arrow</title> <path class="icon-stroke" d="M75.3037 3.98207L3 75.5935M75.3037 3.98207L76.0435 43.3021M75.3037 3.98207L35.951 3.59351" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> "> <p><b><span style=" color: rgb(1,131,82); ">Processing</span></b></p> <h2>Validation and Transformation</h2> <p>Sometimes the data you’re collecting isn’t always in the format you want. It’s important that anyone—PMs, marketers, engineers—be able to help clean the data you’re collecting to match your needs.</p> <p> </p> <p><a href="https://github.com/segmentio/encoding" target="_blank" rel="noopener noreferrer">segmentio/encoding: Our zero-allocation JSON library (598 stars)</a></p> <p> </p> </div> </div> </div> <div class="accordion-v2" data-multiple-expansion="true" data-first-open="false"> <div class="accordion-v2__item" data-cmp-hook-accordion="item"> <div class="accordion-v2__header"> <button class="accordion-v2__button" type="button" aria-controls="-panel" data-cmp-hook-accordion="button"> <div class="accordion-v2__header-labels accordion-v2__header--"> <h3 class="accordion-v2__title">Fast, nested JSON parsing</h3> </div> <div class="accordion-v2__icon"> <span class="accordion-v2__icon-plus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a plus symbol</title> <path class="icon-stroke" d="M38.472 3.44824L38.472 75.4482M75.0435 38.8768L3.04346 38.8768" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> <span class="accordion-v2__icon-minus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 6" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a minus symbol</title> <path class="icon-stroke" d="M75.0435 2.84815L3.04346 2.84814" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> </div> </button> </div> <div> <div data-cmp-hook-accordion="panel" class="accordion-v2__dropdown" role="region" aria-labelledby="-button"> <div class="cmp-toc-richtexteditor"> <div class="cmp-toc-richtexteditor__rte"> <div class="richtext " data-ext-icon="<svg viewBox="0 0 79 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a outbound link arrow</title> <path class="icon-stroke" d="M75.3037 3.98207L3 75.5935M75.3037 3.98207L76.0435 43.3021M75.3037 3.98207L35.951 3.59351" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> "> <p>It’s not easy to parse and match thousands of requests per second flowing. We’ve <a href="https://github.com/segmentio/encoding" target="_blank" rel="noopener noreferrer">built our own custom JSON parser which does zero-memory allocations</a>, and optimized regex parsers to ensure that your data keeps moving.</p> </div> </div> </div> </div> </div> </div> <div class="accordion-v2__item" data-cmp-hook-accordion="item"> <div class="accordion-v2__header"> <button class="accordion-v2__button" type="button" aria-controls="-panel" data-cmp-hook-accordion="button"> <div class="accordion-v2__header-labels accordion-v2__header--"> <h3 class="accordion-v2__title">Versioned transformations</h3> </div> <div class="accordion-v2__icon"> <span class="accordion-v2__icon-plus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a plus symbol</title> <path class="icon-stroke" d="M38.472 3.44824L38.472 75.4482M75.0435 38.8768L3.04346 38.8768" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> <span class="accordion-v2__icon-minus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 6" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a minus symbol</title> <path class="icon-stroke" d="M75.0435 2.84815L3.04346 2.84814" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> </div> </button> </div> <div> <div data-cmp-hook-accordion="panel" class="accordion-v2__dropdown" role="region" aria-labelledby="-button"> <div class="cmp-toc-richtexteditor"> <div class="cmp-toc-richtexteditor__rte"> <div class="richtext " data-ext-icon="<svg viewBox="0 0 79 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a outbound link arrow</title> <path class="icon-stroke" d="M75.3037 3.98207L3 75.5935M75.3037 3.98207L76.0435 43.3021M75.3037 3.98207L35.951 3.59351" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> "> <p>It’s simple to build a basic transformation worker… but what happens when you have 20 different versions of mobile apps out in the wild, each using different tracking? Our transformations and filters are versioned from the start to let you apply your controls with fine-grained matchers.</p> </div> </div> </div> </div> </div> </div> </div> </div> <div class="grid-container-column v-center"> <figure class="media"> <div class="media-image "> <img src="/content/dam/segment/global/en/misc/infrastructure/ProcessingValidationTransformation@2x-4f112ab6f06dc51641bfb6f39b261e3e.png/_jcr_content/renditions/compressed-original.webp" alt="Processing Validation Transformation" style=" " title="Processing Validation Transformation" loading="lazy"/> </div> </figure> </div> </div> </div> </section> <section class="section-wrapper default" id=""> <div class="section-content "> <div id="deduplication" class="grid-container offset-40-60 default medium-gap column-gap-default padding-default" style=""> <div class="grid-container-column"> <div class="cmp-toc-richtexteditor"> <div class="cmp-toc-richtexteditor__rte"> <div class="richtext " data-ext-icon="<svg viewBox="0 0 79 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a outbound link arrow</title> <path class="icon-stroke" d="M75.3037 3.98207L3 75.5935M75.3037 3.98207L76.0435 43.3021M75.3037 3.98207L35.951 3.59351" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> "> <p><b><span style=" color: rgb(1,131,82); ">Processing</span></b></p> <h2>Deduplication</h2> <p>What’s worse than missing data? Duplicated data. It’s impossible to trust your analysis if events show up 2, 3, or more times. That’s why we’ve invested heavily in our <a href="/blog/exactly-once-delivery/" target="_self" rel="noopener noreferrer">Deduplication Infrastructure</a>. It reduces duplicate data by 0.6% over a 30d window.</p> <p><a href="https://news.ycombinator.com/item?id=14664405" target="_blank" rel="noopener noreferrer">Delivering billions of messages exactly once (133 Comments)</a></p> <p><a href="https://github.com/segmentio/kafka-go" target="_blank" rel="noopener noreferrer">segmentio/kafka-go (2,500 stars)</a></p> <p> </p> </div> </div> </div> <div class="accordion-v2" data-multiple-expansion="true" data-first-open="false"> <div class="accordion-v2__item" data-cmp-hook-accordion="item"> <div class="accordion-v2__header"> <button class="accordion-v2__button" type="button" aria-controls="-panel" data-cmp-hook-accordion="button"> <div class="accordion-v2__header-labels accordion-v2__header--"> <h3 class="accordion-v2__title">Exactly-once guarantees with Kafka</h3> </div> <div class="accordion-v2__icon"> <span class="accordion-v2__icon-plus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a plus symbol</title> <path class="icon-stroke" d="M38.472 3.44824L38.472 75.4482M75.0435 38.8768L3.04346 38.8768" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> <span class="accordion-v2__icon-minus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 6" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a minus symbol</title> <path class="icon-stroke" d="M75.0435 2.84815L3.04346 2.84814" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> </div> </button> </div> <div> <div data-cmp-hook-accordion="panel" class="accordion-v2__dropdown" role="region" aria-labelledby="-button"> <div class="cmp-toc-richtexteditor"> <div class="cmp-toc-richtexteditor__rte"> <div class="richtext " data-ext-icon="<svg viewBox="0 0 79 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a outbound link arrow</title> <path class="icon-stroke" d="M75.3037 3.98207L3 75.5935M75.3037 3.98207L76.0435 43.3021M75.3037 3.98207L35.951 3.59351" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> "> <p>We’ve partitioned Kafka based upon the ID of each message. Whenever a deduplication worker starts, it first reads the Kafka output topic as the “source of truth” before processing messages.</p> </div> </div> </div> </div> </div> </div> <div class="accordion-v2__item" data-cmp-hook-accordion="item"> <div class="accordion-v2__header"> <button class="accordion-v2__button" type="button" aria-controls="-panel" data-cmp-hook-accordion="button"> <div class="accordion-v2__header-labels accordion-v2__header--"> <h3 class="accordion-v2__title">Sub-millisecond queries with RocksDB</h3> </div> <div class="accordion-v2__icon"> <span class="accordion-v2__icon-plus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a plus symbol</title> <path class="icon-stroke" d="M38.472 3.44824L38.472 75.4482M75.0435 38.8768L3.04346 38.8768" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> <span class="accordion-v2__icon-minus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 6" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a minus symbol</title> <path class="icon-stroke" d="M75.0435 2.84815L3.04346 2.84814" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> </div> </button> </div> <div> <div data-cmp-hook-accordion="panel" class="accordion-v2__dropdown" role="region" aria-labelledby="-button"> <div class="cmp-toc-richtexteditor"> <div class="cmp-toc-richtexteditor__rte"> <div class="richtext " data-ext-icon="<svg viewBox="0 0 79 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a outbound link arrow</title> <path class="icon-stroke" d="M75.3037 3.98207L3 75.5935M75.3037 3.98207L76.0435 43.3021M75.3037 3.98207L35.951 3.59351" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> "> <p>Each dedupe instance queries from a RocksDB instance, which is replicated via EBS. If a database ever goes missing, it can be re-built from the log. Each one stores 1TB of message IDs on disk.</p> </div> </div> </div> </div> </div> </div> <div class="accordion-v2__item" data-cmp-hook-accordion="item"> <div class="accordion-v2__header"> <button class="accordion-v2__button" type="button" aria-controls="-panel" data-cmp-hook-accordion="button"> <div class="accordion-v2__header-labels accordion-v2__header--"> <h3 class="accordion-v2__title">Fast-paths with Bloom Filters</h3> </div> <div class="accordion-v2__icon"> <span class="accordion-v2__icon-plus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a plus symbol</title> <path class="icon-stroke" d="M38.472 3.44824L38.472 75.4482M75.0435 38.8768L3.04346 38.8768" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> <span class="accordion-v2__icon-minus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 6" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a minus symbol</title> <path class="icon-stroke" d="M75.0435 2.84815L3.04346 2.84814" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> </div> </button> </div> <div> <div data-cmp-hook-accordion="panel" class="accordion-v2__dropdown" role="region" aria-labelledby="-button"> <div class="cmp-toc-richtexteditor"> <div class="cmp-toc-richtexteditor__rte"> <div class="richtext " data-ext-icon="<svg viewBox="0 0 79 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a outbound link arrow</title> <path class="icon-stroke" d="M75.3037 3.98207L3 75.5935M75.3037 3.98207L76.0435 43.3021M75.3037 3.98207L35.951 3.59351" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> "> <p>Most new messages won’t be duplicated at all. RocksDB uses Bloom Filters to ensure that most IDs don’t have to load from disk.</p> </div> </div> </div> </div> </div> </div> </div> </div> <div class="grid-container-column v-center"> <figure class="media"> <div class="media-image "> <img src="/content/dam/segment/global/en/misc/infrastructure/ProcessingDeduplication@2x-1255dcbda3f2429832ef6b312eb78144.png/_jcr_content/renditions/compressed-original.webp" alt="Processing Deduplication" style=" " title="Processing Deduplication" loading="lazy"/> </div> </figure> </div> </div> </div> </section> <section class="section-wrapper default" id=""> <div class="section-content "> <div id="gdpr-suppression-and-deletion" class="grid-container offset-40-60 default medium-gap column-gap-default padding-default" style=""> <div class="grid-container-column"> <div class="cmp-toc-richtexteditor"> <div class="cmp-toc-richtexteditor__rte"> <div class="richtext " data-ext-icon="<svg viewBox="0 0 79 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a outbound link arrow</title> <path class="icon-stroke" d="M75.3037 3.98207L3 75.5935M75.3037 3.98207L76.0435 43.3021M75.3037 3.98207L35.951 3.59351" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> "> <p><b><span style=" color: rgb(1,131,82); ">Processing</span></b></p> <h2>GDPR Suppression and Deletion</h2> <p>If you’re working with data today, you must be compliant with the GDPR and CCPA. Both grant individual users the ability to request that their data be deleted or suppressed. It’s sort of like finding 100k needles in 100 billion haystacks—but here’s how we do it.</p> </div> </div> </div> <div data-uuid="1454401331" class="button-container horizontal medium left"> <a class="button button-tertiary right" href="https://segment.com/product/gdpr/" target="_self" data-track-enabled="false" data-uuid="cd1ae84b-3a27-33fb-8722-d1f61abd809b" aria-label="Learn more"> <span class="button-text"> Learn more <span class="button-icon right-caret medium"> <svg viewBox="0 0 41 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right chevron</title> <path class="icon-stroke" d="M3.24347 75.4482L37.3444 41.1442C37.566 40.9216 37.7418 40.6573 37.8618 40.3662C37.9817 40.0752 38.0435 39.7633 38.0435 39.4482C38.0435 39.1332 37.9817 38.8213 37.8618 38.5302C37.7418 38.2392 37.566 37.9749 37.3444 37.7522L3.24347 3.44824" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> </a> </div> <div class="accordion-v2" data-multiple-expansion="true" data-first-open="false"> <div class="accordion-v2__item" data-cmp-hook-accordion="item"> <div class="accordion-v2__header"> <button class="accordion-v2__button" type="button" aria-controls="-panel" data-cmp-hook-accordion="button"> <div class="accordion-v2__header-labels accordion-v2__header--"> <h3 class="accordion-v2__title">Centralized user storage in Cerebro</h3> </div> <div class="accordion-v2__icon"> <span class="accordion-v2__icon-plus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a plus symbol</title> <path class="icon-stroke" d="M38.472 3.44824L38.472 75.4482M75.0435 38.8768L3.04346 38.8768" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> <span class="accordion-v2__icon-minus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 6" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a minus symbol</title> <path class="icon-stroke" d="M75.0435 2.84815L3.04346 2.84814" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> </div> </button> </div> <div> <div data-cmp-hook-accordion="panel" class="accordion-v2__dropdown" role="region" aria-labelledby="-button"> <div class="cmp-toc-richtexteditor"> <div class="cmp-toc-richtexteditor__rte"> <div class="richtext " data-ext-icon="<svg viewBox="0 0 79 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a outbound link arrow</title> <path class="icon-stroke" d="M75.3037 3.98207L3 75.5935M75.3037 3.98207L76.0435 43.3021M75.3037 3.98207L35.951 3.59351" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> "> <p>An internal service called Cerebro manages all of the state machines and cleanup work around user suppression and deletion. It’s backed by Kafka and MySQL, replicated 3 times to ensure data ia actually deleted.</p> </div> </div> </div> </div> </div> </div> <div class="accordion-v2__item" data-cmp-hook-accordion="item"> <div class="accordion-v2__header"> <button class="accordion-v2__button" type="button" aria-controls="-panel" data-cmp-hook-accordion="button"> <div class="accordion-v2__header-labels accordion-v2__header--"> <h3 class="accordion-v2__title">Receipts logged in audit database</h3> </div> <div class="accordion-v2__icon"> <span class="accordion-v2__icon-plus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a plus symbol</title> <path class="icon-stroke" d="M38.472 3.44824L38.472 75.4482M75.0435 38.8768L3.04346 38.8768" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> <span class="accordion-v2__icon-minus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 6" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a minus symbol</title> <path class="icon-stroke" d="M75.0435 2.84815L3.04346 2.84814" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> </div> </button> </div> <div> <div data-cmp-hook-accordion="panel" class="accordion-v2__dropdown" role="region" aria-labelledby="-button"> <div class="cmp-toc-richtexteditor"> <div class="cmp-toc-richtexteditor__rte"> <div class="richtext " data-ext-icon="<svg viewBox="0 0 79 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a outbound link arrow</title> <path class="icon-stroke" d="M75.3037 3.98207L3 75.5935M75.3037 3.98207L76.0435 43.3021M75.3037 3.98207L35.951 3.59351" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> "> <p>For every deletion and suppression request logged, we store the receipt in an audit database. It helps provide peace of mind (and compliance) that your data has actually been deleted.</p> </div> </div> </div> </div> </div> </div> <div class="accordion-v2__item" data-cmp-hook-accordion="item"> <div class="accordion-v2__header"> <button class="accordion-v2__button" type="button" aria-controls="-panel" data-cmp-hook-accordion="button"> <div class="accordion-v2__header-labels accordion-v2__header--"> <h3 class="accordion-v2__title">Reliable fanout via ctlstore</h3> </div> <div class="accordion-v2__icon"> <span class="accordion-v2__icon-plus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a plus symbol</title> <path class="icon-stroke" d="M38.472 3.44824L38.472 75.4482M75.0435 38.8768L3.04346 38.8768" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> <span class="accordion-v2__icon-minus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 6" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a minus symbol</title> <path class="icon-stroke" d="M75.0435 2.84815L3.04346 2.84814" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> </div> </button> </div> <div> <div data-cmp-hook-accordion="panel" class="accordion-v2__dropdown" role="region" aria-labelledby="-button"> <div class="cmp-toc-richtexteditor"> <div class="cmp-toc-richtexteditor__rte"> <div class="richtext " data-ext-icon="<svg viewBox="0 0 79 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a outbound link arrow</title> <path class="icon-stroke" d="M75.3037 3.98207L3 75.5935M75.3037 3.98207L76.0435 43.3021M75.3037 3.98207L35.951 3.59351" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> "> <p>Each userId is automatically replicated to a local sqlite instance attached to the worker. It ensures that lookups are fast and reliable. <a href="https://rbranson.medium.com/sharing-sqlite-databases-across-containers-is-surprisingly-brilliant-bacb8d753054" target="_blank" rel="noopener noreferrer">Read more.</a></p> </div> </div> </div> </div> </div> </div> </div> </div> <div class="grid-container-column v-center"> <figure class="media"> <div class="media-image "> <img src="/content/dam/segment/global/en/misc/infrastructure/ProcessingGDPRSuppression@2x-6680057f88c201ef51b88f070cbf64ea.png/_jcr_content/renditions/compressed-original.webp" alt="Processing GDPR Suppression" style=" " title="Processing GDPR Suppression" loading="lazy"/> </div> </figure> </div> </div> </div> </section> <section class="section-wrapper default" id=""> <div class="section-content "> <div id="" class="grid-container offset-40-60 default medium-gap column-gap-default padding-default" style=""> <div class="grid-container-column"> <div class="cmp-toc-richtexteditor"> <div class="cmp-toc-richtexteditor__rte"> <div class="richtext " data-ext-icon="<svg viewBox="0 0 79 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a outbound link arrow</title> <path class="icon-stroke" d="M75.3037 3.98207L3 75.5935M75.3037 3.98207L76.0435 43.3021M75.3037 3.98207L35.951 3.59351" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> "> <h2>Aggregation</h2> <p>Individual events don’t tell the full story of a user. For that, you need to combine that data all into the notion of a single profile.</p> <p>This is where most systems hit their scaling limits. Not only do they need to process tens of thousands of events per second, but they need to route that data to a single partition. This requires:</p> <ul><li>Querying a single profile in real-time in milliseconds</li><li>Scanning across millions of user histories to find a small group</li></ul> <p>Here’s how we do it.</p> <p><a href="https://www.youtube.com/watch?v=rECHcoGIJNU" target="_blank" rel="noopener noreferrer">Watch on Youtube (2,600 views)</a></p> </div> </div> </div> </div> <div class="grid-container-column v-center"> <figure class="media"> <div class="media-image "> <img src="/content/dam/segment/global/en/misc/infrastructure/Aggregation@2x-e855911a74facc772e4035d624f7ac33.png/_jcr_content/renditions/compressed-original.webp" alt="Aggregation" style=" " title="Aggregation" loading="lazy"/> </div> </figure> </div> </div> </div> </section> <section class="section-wrapper default" id=""> <div class="section-content "> <div id="identity-resolution" class="grid-container offset-40-60 default medium-gap column-gap-default padding-default" style=""> <div class="grid-container-column"> <div class="cmp-toc-richtexteditor"> <div class="cmp-toc-richtexteditor__rte"> <div class="richtext " data-ext-icon="<svg viewBox="0 0 79 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a outbound link arrow</title> <path class="icon-stroke" d="M75.3037 3.98207L3 75.5935M75.3037 3.98207L76.0435 43.3021M75.3037 3.98207L35.951 3.59351" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> "> <p><b><span style=" color: rgb(1,131,82); ">Aggregation</span></b></p> <h2>Identity Resolution</h2> <p>Emails, device IDs, primary keys in your database, account IDs—a single user might be keyed in hundreds of different ways! You can’t just overwrite those ties or endlessly traverse cycles in your identity graph. You need a bullet-proof system for tying those users together. Here’s how we do it.</p> </div> </div> </div> <div data-uuid="-853894965" class="button-container horizontal medium left"> <a class="button button-tertiary right" href="/blog/identity-resolution/" target="_self" data-track-enabled="false" data-uuid="89083c9a-ad35-3e28-ac58-6dc4c6c95466" aria-label="Read our blog"> <span class="button-text"> Read our blog <span class="button-icon right-caret medium"> <svg viewBox="0 0 41 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right chevron</title> <path class="icon-stroke" d="M3.24347 75.4482L37.3444 41.1442C37.566 40.9216 37.7418 40.6573 37.8618 40.3662C37.9817 40.0752 38.0435 39.7633 38.0435 39.4482C38.0435 39.1332 37.9817 38.8213 37.8618 38.5302C37.7418 38.2392 37.566 37.9749 37.3444 37.7522L3.24347 3.44824" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> </a> </div> <div class="accordion-v2" data-multiple-expansion="true" data-first-open="false"> <div class="accordion-v2__item" data-cmp-hook-accordion="item"> <div class="accordion-v2__header"> <button class="accordion-v2__button" type="button" aria-controls="-panel" data-cmp-hook-accordion="button"> <div class="accordion-v2__header-labels accordion-v2__header--"> <h3 class="accordion-v2__title">Millisecond resolution in DynamoDB</h3> </div> <div class="accordion-v2__icon"> <span class="accordion-v2__icon-plus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a plus symbol</title> <path class="icon-stroke" d="M38.472 3.44824L38.472 75.4482M75.0435 38.8768L3.04346 38.8768" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> <span class="accordion-v2__icon-minus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 6" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a minus symbol</title> <path class="icon-stroke" d="M75.0435 2.84815L3.04346 2.84814" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> </div> </button> </div> <div> <div data-cmp-hook-accordion="panel" class="accordion-v2__dropdown" role="region" aria-labelledby="-button"> <div class="cmp-toc-richtexteditor"> <div class="cmp-toc-richtexteditor__rte"> <div class="richtext " data-ext-icon="<svg viewBox="0 0 79 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a outbound link arrow</title> <path class="icon-stroke" d="M75.3037 3.98207L3 75.5935M75.3037 3.98207L76.0435 43.3021M75.3037 3.98207L35.951 3.59351" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> "> <p>We’ve partitioned Kafka based upon the ID of each message. Whenever a deduplication worker starts, it first reads the Kafka output topic as the “source of truth” before processing messages.</p> </div> </div> </div> </div> </div> </div> <div class="accordion-v2__item" data-cmp-hook-accordion="item"> <div class="accordion-v2__header"> <button class="accordion-v2__button" type="button" aria-controls="-panel" data-cmp-hook-accordion="button"> <div class="accordion-v2__header-labels accordion-v2__header--"> <h3 class="accordion-v2__title">Configurable with your own custom algorithm</h3> </div> <div class="accordion-v2__icon"> <span class="accordion-v2__icon-plus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a plus symbol</title> <path class="icon-stroke" d="M38.472 3.44824L38.472 75.4482M75.0435 38.8768L3.04346 38.8768" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> <span class="accordion-v2__icon-minus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 6" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a minus symbol</title> <path class="icon-stroke" d="M75.0435 2.84815L3.04346 2.84814" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> </div> </button> </div> <div> <div data-cmp-hook-accordion="panel" class="accordion-v2__dropdown" role="region" aria-labelledby="-button"> <div class="cmp-toc-richtexteditor"> <div class="cmp-toc-richtexteditor__rte"> <div class="richtext " data-ext-icon="<svg viewBox="0 0 79 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a outbound link arrow</title> <path class="icon-stroke" d="M75.3037 3.98207L3 75.5935M75.3037 3.98207L76.0435 43.3021M75.3037 3.98207L35.951 3.59351" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> "> <p>You have your own scheme for managing customers: emails, userIds, device identifiers. customize merging by blocking individual values, limit the number of merged user profiles, or adjust the priority and precedence of individual user IDs.</p> </div> </div> </div> </div> </div> </div> <div class="accordion-v2__item" data-cmp-hook-accordion="item"> <div class="accordion-v2__header"> <button class="accordion-v2__button" type="button" aria-controls="-panel" data-cmp-hook-accordion="button"> <div class="accordion-v2__header-labels accordion-v2__header--"> <h3 class="accordion-v2__title">Deterministic ID matching</h3> </div> <div class="accordion-v2__icon"> <span class="accordion-v2__icon-plus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a plus symbol</title> <path class="icon-stroke" d="M38.472 3.44824L38.472 75.4482M75.0435 38.8768L3.04346 38.8768" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> <span class="accordion-v2__icon-minus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 6" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a minus symbol</title> <path class="icon-stroke" d="M75.0435 2.84815L3.04346 2.84814" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> </div> </button> </div> <div> <div data-cmp-hook-accordion="panel" class="accordion-v2__dropdown" role="region" aria-labelledby="-button"> <div class="cmp-toc-richtexteditor"> <div class="cmp-toc-richtexteditor__rte"> <div class="richtext " data-ext-icon="<svg viewBox="0 0 79 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a outbound link arrow</title> <path class="icon-stroke" d="M75.3037 3.98207L3 75.5935M75.3037 3.98207L76.0435 43.3021M75.3037 3.98207L35.951 3.59351" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> "> <p>We’ve built our algorithms to always be deterministic. Under the hood, <a href="/blog/identity-resolution/" target="_self" rel="noopener noreferrer">we create a graph of identities and a separate merge table</a> so that you can always trace how an identity was merged, and then unmerge it down the road.</p> </div> </div> </div> </div> </div> </div> </div> </div> <div class="grid-container-column v-center"> <figure class="media"> <div class="media-image "> <img src="/content/dam/segment/global/en/misc/infrastructure/AggregationIdentityResolution@2x-60aae68dfcce7d456d09312d6e90164f.png/_jcr_content/renditions/compressed-original.webp" alt="Aggregation Identity Resolution" style=" " title="Aggregation Identity Resolution" loading="lazy"/> </div> </figure> </div> </div> </div> </section> <section class="section-wrapper default" id=""> <div class="section-content "> <div id="profile-api" class="grid-container offset-40-60 default medium-gap column-gap-default padding-default" style=""> <div class="grid-container-column"> <div class="cmp-toc-richtexteditor"> <div class="cmp-toc-richtexteditor__rte"> <div class="richtext " data-ext-icon="<svg viewBox="0 0 79 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a outbound link arrow</title> <path class="icon-stroke" d="M75.3037 3.98207L3 75.5935M75.3037 3.98207L76.0435 43.3021M75.3037 3.98207L35.951 3.59351" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> "> <p><b><span style=" color: rgb(1,131,82); ">Aggregation</span></b></p> <h2>Profile API</h2> <p>Personalizing your website isn’t easy. You need millisecond response times to be able to get the page to load quickly. You need a full event history of your user. And you need to be able to make those decisions as the page is loading. Here’s how we do it.</p> <p><a href="https://www.youtube.com/watch?v=rECHcoGIJNU" target="_blank" rel="noopener noreferrer">Watch on Youtube (2,600 views)</a></p> </div> </div> </div> <div class="accordion-v2" data-multiple-expansion="true" data-first-open="false"> <div class="accordion-v2__item" data-cmp-hook-accordion="item"> <div class="accordion-v2__header"> <button class="accordion-v2__button" type="button" aria-controls="-panel" data-cmp-hook-accordion="button"> <div class="accordion-v2__header-labels accordion-v2__header--"> <h3 class="accordion-v2__title">300ms response time</h3> </div> <div class="accordion-v2__icon"> <span class="accordion-v2__icon-plus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a plus symbol</title> <path class="icon-stroke" d="M38.472 3.44824L38.472 75.4482M75.0435 38.8768L3.04346 38.8768" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> <span class="accordion-v2__icon-minus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 6" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a minus symbol</title> <path class="icon-stroke" d="M75.0435 2.84815L3.04346 2.84814" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> </div> </button> </div> <div> <div data-cmp-hook-accordion="panel" class="accordion-v2__dropdown" role="region" aria-labelledby="-button"> <div class="cmp-toc-richtexteditor"> <div class="cmp-toc-richtexteditor__rte"> <div class="richtext " data-ext-icon="<svg viewBox="0 0 79 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a outbound link arrow</title> <path class="icon-stroke" d="M75.3037 3.98207L3 75.5935M75.3037 3.98207L76.0435 43.3021M75.3037 3.98207L35.951 3.59351" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> "> <p>We’ve invested heavily in our infrastructure to ensure that 99% of queries are completed in <300ms</p> </div> </div> </div> </div> </div> </div> <div class="accordion-v2__item" data-cmp-hook-accordion="item"> <div class="accordion-v2__header"> <button class="accordion-v2__button" type="button" aria-controls="-panel" data-cmp-hook-accordion="button"> <div class="accordion-v2__header-labels accordion-v2__header--"> <h3 class="accordion-v2__title">Serving millions of requests per day</h3> </div> <div class="accordion-v2__icon"> <span class="accordion-v2__icon-plus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a plus symbol</title> <path class="icon-stroke" d="M38.472 3.44824L38.472 75.4482M75.0435 38.8768L3.04346 38.8768" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> <span class="accordion-v2__icon-minus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 6" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a minus symbol</title> <path class="icon-stroke" d="M75.0435 2.84815L3.04346 2.84814" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> </div> </button> </div> <div> <div data-cmp-hook-accordion="panel" class="accordion-v2__dropdown" role="region" aria-labelledby="-button"> <div class="cmp-toc-richtexteditor"> <div class="cmp-toc-richtexteditor__rte"> <div class="richtext " data-ext-icon="<svg viewBox="0 0 79 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a outbound link arrow</title> <path class="icon-stroke" d="M75.3037 3.98207L3 75.5935M75.3037 3.98207L76.0435 43.3021M75.3037 3.98207L35.951 3.59351" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> "> <p>Our Profile API has scaled to meet the personalization requirements of some of the biggest brands in the world. It currently handles millions of requests per day.</p> </div> </div> </div> </div> </div> </div> <div class="accordion-v2__item" data-cmp-hook-accordion="item"> <div class="accordion-v2__header"> <button class="accordion-v2__button" type="button" aria-controls="-panel" data-cmp-hook-accordion="button"> <div class="accordion-v2__header-labels accordion-v2__header--"> <h3 class="accordion-v2__title">Pull a full user history in JSON</h3> </div> <div class="accordion-v2__icon"> <span class="accordion-v2__icon-plus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a plus symbol</title> <path class="icon-stroke" d="M38.472 3.44824L38.472 75.4482M75.0435 38.8768L3.04346 38.8768" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> <span class="accordion-v2__icon-minus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 6" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a minus symbol</title> <path class="icon-stroke" d="M75.0435 2.84815L3.04346 2.84814" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> </div> </button> </div> <div> <div data-cmp-hook-accordion="panel" class="accordion-v2__dropdown" role="region" aria-labelledby="-button"> <div class="cmp-toc-richtexteditor"> <div class="cmp-toc-richtexteditor__rte"> <div class="richtext " data-ext-icon="<svg viewBox="0 0 79 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a outbound link arrow</title> <path class="icon-stroke" d="M75.3037 3.98207L3 75.5935M75.3037 3.98207L76.0435 43.3021M75.3037 3.98207L35.951 3.59351" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> "> <p>Getting the right data to personalize can be difficult. There’s lots of cryptic variables for individual audiences, which aren’t fully tied together. We’ve made it easy by passing back the events as JSON. They’re easy to reason about and fit with your overall tracking plan.</p> </div> </div> </div> </div> </div> </div> </div> </div> <div class="grid-container-column v-center"> <figure class="media"> <div class="media-image "> <img src="/content/dam/segment/global/en/misc/infrastructure/AggregationProfileAPI@2x-12d4d0d786593307c0f55fe93f869b97.png/_jcr_content/renditions/compressed-original.webp" alt="Aggregation Profile API" style=" " title="Aggregation Profile API" loading="lazy"/> </div> </figure> </div> </div> </div> </section> <section class="section-wrapper default" id=""> <div class="section-content "> <div id="reverse-etl" class="grid-container offset-40-60 default medium-gap column-gap-default padding-default" style=""> <div class="grid-container-column"> <div class="cmp-toc-richtexteditor"> <div class="cmp-toc-richtexteditor__rte"> <div class="richtext " data-ext-icon="<svg viewBox="0 0 79 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a outbound link arrow</title> <path class="icon-stroke" d="M75.3037 3.98207L3 75.5935M75.3037 3.98207L76.0435 43.3021M75.3037 3.98207L35.951 3.59351" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> "> <p><b><span style=" color: rgb(1,131,82); ">Warehouse data activation</span></b></p> <h2>Reverse ETL</h2> <p>Bring enriched data from your warehouse and activate it anywhere. Reverse ETL makes it easy for data teams to get marketers access to the data they need to build.</p> </div> </div> </div> <div class="accordion-v2" data-multiple-expansion="true" data-first-open="false"> <div class="accordion-v2__item" data-cmp-hook-accordion="item"> <div class="accordion-v2__header"> <button class="accordion-v2__button" type="button" aria-controls="-panel" data-cmp-hook-accordion="button"> <div class="accordion-v2__header-labels accordion-v2__header--"> <h3 class="accordion-v2__title">Sync on your schedule</h3> </div> <div class="accordion-v2__icon"> <span class="accordion-v2__icon-plus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a plus symbol</title> <path class="icon-stroke" d="M38.472 3.44824L38.472 75.4482M75.0435 38.8768L3.04346 38.8768" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> <span class="accordion-v2__icon-minus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 6" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a minus symbol</title> <path class="icon-stroke" d="M75.0435 2.84815L3.04346 2.84814" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> </div> </button> </div> <div> <div data-cmp-hook-accordion="panel" class="accordion-v2__dropdown" role="region" aria-labelledby="-button"> <div class="cmp-toc-richtexteditor"> <div class="cmp-toc-richtexteditor__rte"> <div class="richtext " data-ext-icon="<svg viewBox="0 0 79 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a outbound link arrow</title> <path class="icon-stroke" d="M75.3037 3.98207L3 75.5935M75.3037 3.98207L76.0435 43.3021M75.3037 3.98207L35.951 3.59351" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> "> <p>Whether you’re sending data to Salesforce, Braze, or any other destination - manage compute costs and ensure teams have access to timely data.</p> </div> </div> </div> </div> </div> </div> <div class="accordion-v2__item" data-cmp-hook-accordion="item"> <div class="accordion-v2__header"> <button class="accordion-v2__button" type="button" aria-controls="-panel" data-cmp-hook-accordion="button"> <div class="accordion-v2__header-labels accordion-v2__header--"> <h3 class="accordion-v2__title">Enrich and build unified profiles</h3> </div> <div class="accordion-v2__icon"> <span class="accordion-v2__icon-plus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a plus symbol</title> <path class="icon-stroke" d="M38.472 3.44824L38.472 75.4482M75.0435 38.8768L3.04346 38.8768" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> <span class="accordion-v2__icon-minus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 6" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a minus symbol</title> <path class="icon-stroke" d="M75.0435 2.84815L3.04346 2.84814" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> </div> </button> </div> <div> <div data-cmp-hook-accordion="panel" class="accordion-v2__dropdown" role="region" aria-labelledby="-button"> <div class="cmp-toc-richtexteditor"> <div class="cmp-toc-richtexteditor__rte"> <div class="richtext " data-ext-icon="<svg viewBox="0 0 79 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a outbound link arrow</title> <path class="icon-stroke" d="M75.3037 3.98207L3 75.5935M75.3037 3.98207L76.0435 43.3021M75.3037 3.98207L35.951 3.59351" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> "> <p>Send data from your warehouse to the Segment destination where it can be merged into identity-resolved profiles that can be synced back to the warehouse.</p> </div> </div> </div> </div> </div> </div> <div class="accordion-v2__item" data-cmp-hook-accordion="item"> <div class="accordion-v2__header"> <button class="accordion-v2__button" type="button" aria-controls="-panel" data-cmp-hook-accordion="button"> <div class="accordion-v2__header-labels accordion-v2__header--"> <h3 class="accordion-v2__title">Activate data everywhere</h3> </div> <div class="accordion-v2__icon"> <span class="accordion-v2__icon-plus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a plus symbol</title> <path class="icon-stroke" d="M38.472 3.44824L38.472 75.4482M75.0435 38.8768L3.04346 38.8768" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> <span class="accordion-v2__icon-minus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 6" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a minus symbol</title> <path class="icon-stroke" d="M75.0435 2.84815L3.04346 2.84814" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> </div> </button> </div> <div> <div data-cmp-hook-accordion="panel" class="accordion-v2__dropdown" role="region" aria-labelledby="-button"> <div class="cmp-toc-richtexteditor"> <div class="cmp-toc-richtexteditor__rte"> <div class="richtext " data-ext-icon="<svg viewBox="0 0 79 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a outbound link arrow</title> <path class="icon-stroke" d="M75.3037 3.98207L3 75.5935M75.3037 3.98207L76.0435 43.3021M75.3037 3.98207L35.951 3.59351" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> "> <p>With access to 450+ destinations, Segment customers can send data from the warehouse down to any supported destination.</p> </div> </div> </div> </div> </div> </div> </div> <div data-uuid="-682768906" class="button-container horizontal medium left"> <a class="button button-tertiary right" href="https://segment.com/product/reverse-etl/" target="_self" data-track-enabled="false" data-uuid="b98f8c8a-714b-3445-b0a7-751da0915d19" aria-label="Explore Reverse ETL"> <span class="button-text"> Explore Reverse ETL <span class="button-icon right-caret medium"> <svg viewBox="0 0 41 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right chevron</title> <path class="icon-stroke" d="M3.24347 75.4482L37.3444 41.1442C37.566 40.9216 37.7418 40.6573 37.8618 40.3662C37.9817 40.0752 38.0435 39.7633 38.0435 39.4482C38.0435 39.1332 37.9817 38.8213 37.8618 38.5302C37.7418 38.2392 37.566 37.9749 37.3444 37.7522L3.24347 3.44824" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> </a> </div> </div> <div class="grid-container-column v-center"> <figure class="media"> <div class="media-image "> <img src="/content/dam/segment/global/en/misc/infrastructure/AggregationReverseETL@2x-370e290e992d07fc1aeb6cd0616cc9f7.png/_jcr_content/renditions/compressed-original.webp" alt="Aggregation Reverse ETL" style=" " title="Aggregation Reverse ETL" loading="lazy"/> </div> </figure> </div> </div> </div> </section> <section class="section-wrapper default" id=""> <div class="section-content "> <div id="audience-creation" class="grid-container offset-40-60 default medium-gap column-gap-default padding-default" style=""> <div class="grid-container-column"> <div class="cmp-toc-richtexteditor"> <div class="cmp-toc-richtexteditor__rte"> <div class="richtext " data-ext-icon="<svg viewBox="0 0 79 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a outbound link arrow</title> <path class="icon-stroke" d="M75.3037 3.98207L3 75.5935M75.3037 3.98207L76.0435 43.3021M75.3037 3.98207L35.951 3.59351" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> "> <p><b><span style=" color: rgb(1,131,82); ">Aggregation</span></b></p> <h2>Audience Creation</h2> <p>Searching through billions of user actions to find who loaded a particular page more than 3 times in a month isn’t easy. You have to run complex aggregations, set up your data structure so they can be quickly and efficiently queried, and run it all on core infra.</p> <p><a href="https://www.youtube.com/watch?v=rECHcoGIJNU" target="_blank" rel="noopener noreferrer">Watch on Youtube (2,600 views)</a></p> </div> </div> </div> <div class="accordion-v2" data-multiple-expansion="true" data-first-open="false"> <div class="accordion-v2__item" data-cmp-hook-accordion="item"> <div class="accordion-v2__header"> <button class="accordion-v2__button" type="button" aria-controls="-panel" data-cmp-hook-accordion="button"> <div class="accordion-v2__header-labels accordion-v2__header--"> <h3 class="accordion-v2__title">Real-time computations with Flink</h3> </div> <div class="accordion-v2__icon"> <span class="accordion-v2__icon-plus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a plus symbol</title> <path class="icon-stroke" d="M38.472 3.44824L38.472 75.4482M75.0435 38.8768L3.04346 38.8768" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> <span class="accordion-v2__icon-minus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 6" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a minus symbol</title> <path class="icon-stroke" d="M75.0435 2.84815L3.04346 2.84814" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> </div> </button> </div> <div> <div data-cmp-hook-accordion="panel" class="accordion-v2__dropdown" role="region" aria-labelledby="-button"> <div class="cmp-toc-richtexteditor"> <div class="cmp-toc-richtexteditor__rte"> <div class="richtext " data-ext-icon="<svg viewBox="0 0 79 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a outbound link arrow</title> <path class="icon-stroke" d="M75.3037 3.98207L3 75.5935M75.3037 3.98207L76.0435 43.3021M75.3037 3.98207L35.951 3.59351" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> "> <p>We’ve built a custom Flink pipeline to ensure that users get routed with affinity, and quickly. Our pipeline can re-compute membership in audiences in real-time.</p> </div> </div> </div> </div> </div> </div> <div class="accordion-v2__item" data-cmp-hook-accordion="item"> <div class="accordion-v2__header"> <button class="accordion-v2__button" type="button" aria-controls="-panel" data-cmp-hook-accordion="button"> <div class="accordion-v2__header-labels accordion-v2__header--"> <h3 class="accordion-v2__title">Historical computations with BigQuery</h3> </div> <div class="accordion-v2__icon"> <span class="accordion-v2__icon-plus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a plus symbol</title> <path class="icon-stroke" d="M38.472 3.44824L38.472 75.4482M75.0435 38.8768L3.04346 38.8768" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> <span class="accordion-v2__icon-minus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 6" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a minus symbol</title> <path class="icon-stroke" d="M75.0435 2.84815L3.04346 2.84814" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> </div> </button> </div> <div> <div data-cmp-hook-accordion="panel" class="accordion-v2__dropdown" role="region" aria-labelledby="-button"> <div class="cmp-toc-richtexteditor"> <div class="cmp-toc-richtexteditor__rte"> <div class="richtext " data-ext-icon="<svg viewBox="0 0 79 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a outbound link arrow</title> <path class="icon-stroke" d="M75.3037 3.98207L3 75.5935M75.3037 3.98207L76.0435 43.3021M75.3037 3.98207L35.951 3.59351" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> "> <p>To re-build historical audiences, we leverage BigQuery. <a href="https://www.youtube.com/watch?v=rECHcoGIJNU" target="_blank" rel="noopener noreferrer">We’ve created wide tables that allow us to run these audience re-computes over terabytes of data on the fly.</a></p> </div> </div> </div> </div> </div> </div> <div class="accordion-v2__item" data-cmp-hook-accordion="item"> <div class="accordion-v2__header"> <button class="accordion-v2__button" type="button" aria-controls="-panel" data-cmp-hook-accordion="button"> <div class="accordion-v2__header-labels accordion-v2__header--"> <h3 class="accordion-v2__title">AST to SQL</h3> </div> <div class="accordion-v2__icon"> <span class="accordion-v2__icon-plus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a plus symbol</title> <path class="icon-stroke" d="M38.472 3.44824L38.472 75.4482M75.0435 38.8768L3.04346 38.8768" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> <span class="accordion-v2__icon-minus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 6" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a minus symbol</title> <path class="icon-stroke" d="M75.0435 2.84815L3.04346 2.84814" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> </div> </button> </div> <div> <div data-cmp-hook-accordion="panel" class="accordion-v2__dropdown" role="region" aria-labelledby="-button"> <div class="cmp-toc-richtexteditor"> <div class="cmp-toc-richtexteditor__rte"> <div class="richtext " data-ext-icon="<svg viewBox="0 0 79 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a outbound link arrow</title> <path class="icon-stroke" d="M75.3037 3.98207L3 75.5935M75.3037 3.98207L76.0435 43.3021M75.3037 3.98207L35.951 3.59351" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> "> <p>We’ve built an intuitive, simple UI, to create audiences. Under the hood, we parse this into an AST which allows users to dynamically update their audiences with complex aggregations.</p> </div> </div> </div> </div> </div> </div> </div> </div> <div class="grid-container-column v-center"> <figure class="media"> <div class="media-image "> <img src="/content/dam/segment/global/en/misc/infrastructure/AggregationAudienceCreation@2x-5351745d8ec03f4ca1ada27cf5209d54.png/_jcr_content/renditions/compressed-1600.webp" alt="Aggregation Audience Creation" style=" " title="Aggregation Audience Creation" loading="lazy"/> </div> </figure> </div> </div> </div> </section> <section class="section-wrapper default" id=""> <div class="section-content "> <div id="" class="grid-container offset-40-60 default medium-gap column-gap-default padding-default" style=""> <div class="grid-container-column"> <div class="cmp-toc-richtexteditor"> <div class="cmp-toc-richtexteditor__rte"> <div class="richtext " data-ext-icon="<svg viewBox="0 0 79 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a outbound link arrow</title> <path class="icon-stroke" d="M75.3037 3.98207L3 75.5935M75.3037 3.98207L76.0435 43.3021M75.3037 3.98207L35.951 3.59351" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> "> <h2>Delivery</h2> <p>Once you finally have data in one spot, there’s one last step—using that data. That means getting it into all of the different consumers and end tools.</p> <p>In a controlled environment, this is easy. But over the open internet, it’s anything but.</p> <p>You’re connecting to dozens of APIs. What if one fails? What if it gets slow? What if an API mysteriously changes? How do you ensure nothing goes missing?</p> <p>You have all sorts of semi-structured data. How do you map it into structured forms like a data lake or a data warehouse.</p> <p>It’s not easy, but here’s how we’ve built it.</p> <p><a href="/blog/introducing-centrifuge/" target="_self" rel="noopener noreferrer">Centrifuge: a reliable system for delivering billions of events per day (65 comments)</a></p> <p><a href="https://news.ycombinator.com/item?id=17499137" target="_blank" rel="noopener noreferrer">Goodbye microservices (753 comments)</a></p> <p><a href="https://github.com/segmentio/kafka-go" target="_blank" rel="noopener noreferrer">segmentio/kafka-go (2,500 stars)</a></p> </div> </div> </div> </div> <div class="grid-container-column"> <figure class="media"> <div class="media-image "> <img src="/content/dam/segment/global/en/misc/infrastructure/Delivery@2x-68959d058be572ba534fa5b6e50bba33.png/_jcr_content/renditions/compressed-original.webp" alt="Delivery" style=" " title="Delivery" loading="lazy"/> </div> </figure> </div> </div> </div> </section> <section class="section-wrapper default" id=""> <div class="section-content "> <div id="centrifuge" class="grid-container offset-40-60 default medium-gap column-gap-default padding-default" style=""> <div class="grid-container-column"> <div class="cmp-toc-richtexteditor"> <div class="cmp-toc-richtexteditor__rte"> <div class="richtext " data-ext-icon="<svg viewBox="0 0 79 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a outbound link arrow</title> <path class="icon-stroke" d="M75.3037 3.98207L3 75.5935M75.3037 3.98207L76.0435 43.3021M75.3037 3.98207L35.951 3.59351" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> "> <p><b><span style=" color: rgb(1,131,82); ">Delivery</span></b></p> <h2>Centrifuge</h2> <p>APIs fail. At any given time, we see dozens of endpoints timing out, returning 5xx errors, or connection resets. We built <a href="/blog/introducing-centrifuge/" target="_self" rel="noopener noreferrer">Centrifuge</a>, infrastructure to reliably retry and deliver messages even in cases of extreme failure. It brings up our message delivery by 1.5% on average.</p> <p><a href="/blog/introducing-centrifuge/" target="_self" rel="noopener noreferrer">Centrifuge: a reliable system for delivering billions of events per day (65 comments)</a></p> <p><a href="https://github.com/segmentio/kafka-go" target="_blank" rel="noopener noreferrer">segmentio/kafka-go (2,500 stars)</a></p> </div> </div> </div> <div class="accordion-v2" data-multiple-expansion="true" data-first-open="false"> <div class="accordion-v2__item" data-cmp-hook-accordion="item"> <div class="accordion-v2__header"> <button class="accordion-v2__button" type="button" aria-controls="-panel" data-cmp-hook-accordion="button"> <div class="accordion-v2__header-labels accordion-v2__header--"> <h3 class="accordion-v2__title">Fast path wins</h3> </div> <div class="accordion-v2__icon"> <span class="accordion-v2__icon-plus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a plus symbol</title> <path class="icon-stroke" d="M38.472 3.44824L38.472 75.4482M75.0435 38.8768L3.04346 38.8768" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> <span class="accordion-v2__icon-minus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 6" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a minus symbol</title> <path class="icon-stroke" d="M75.0435 2.84815L3.04346 2.84814" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> </div> </button> </div> <div> <div data-cmp-hook-accordion="panel" class="accordion-v2__dropdown" role="region" aria-labelledby="-button"> <div class="cmp-toc-richtexteditor"> <div class="cmp-toc-richtexteditor__rte"> <div class="richtext " data-ext-icon="<svg viewBox="0 0 79 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a outbound link arrow</title> <path class="icon-stroke" d="M75.3037 3.98207L3 75.5935M75.3037 3.98207L76.0435 43.3021M75.3037 3.98207L35.951 3.59351" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> "> <p>Events which fail once are 10x more likely to fail on a retry. Centrifuge prioritizes real-time events to ensure that failing events don’t back up the queue.</p> </div> </div> </div> </div> </div> </div> <div class="accordion-v2__item" data-cmp-hook-accordion="item"> <div class="accordion-v2__header"> <button class="accordion-v2__button" type="button" aria-controls="-panel" data-cmp-hook-accordion="button"> <div class="accordion-v2__header-labels accordion-v2__header--"> <h3 class="accordion-v2__title">Kafka as the replay log</h3> </div> <div class="accordion-v2__icon"> <span class="accordion-v2__icon-plus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a plus symbol</title> <path class="icon-stroke" d="M38.472 3.44824L38.472 75.4482M75.0435 38.8768L3.04346 38.8768" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> <span class="accordion-v2__icon-minus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 6" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a minus symbol</title> <path class="icon-stroke" d="M75.0435 2.84815L3.04346 2.84814" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> </div> </button> </div> <div> <div data-cmp-hook-accordion="panel" class="accordion-v2__dropdown" role="region" aria-labelledby="-button"> <div class="cmp-toc-richtexteditor"> <div class="cmp-toc-richtexteditor__rte"> <div class="richtext " data-ext-icon="<svg viewBox="0 0 79 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a outbound link arrow</title> <path class="icon-stroke" d="M75.3037 3.98207L3 75.5935M75.3037 3.98207L76.0435 43.3021M75.3037 3.98207L35.951 3.59351" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> "> <p>Kafka acts as the backbone for Centrifuge, persisting data across availability zones and ensuring that data will never be lost.</p> </div> </div> </div> </div> </div> </div> <div class="accordion-v2__item" data-cmp-hook-accordion="item"> <div class="accordion-v2__header"> <button class="accordion-v2__button" type="button" aria-controls="-panel" data-cmp-hook-accordion="button"> <div class="accordion-v2__header-labels accordion-v2__header--"> <h3 class="accordion-v2__title">Retry dynamically with flow control</h3> </div> <div class="accordion-v2__icon"> <span class="accordion-v2__icon-plus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a plus symbol</title> <path class="icon-stroke" d="M38.472 3.44824L38.472 75.4482M75.0435 38.8768L3.04346 38.8768" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> <span class="accordion-v2__icon-minus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 6" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a minus symbol</title> <path class="icon-stroke" d="M75.0435 2.84815L3.04346 2.84814" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> </div> </button> </div> <div> <div data-cmp-hook-accordion="panel" class="accordion-v2__dropdown" role="region" aria-labelledby="-button"> <div class="cmp-toc-richtexteditor"> <div class="cmp-toc-richtexteditor__rte"> <div class="richtext " data-ext-icon="<svg viewBox="0 0 79 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a outbound link arrow</title> <path class="icon-stroke" d="M75.3037 3.98207L3 75.5935M75.3037 3.98207L76.0435 43.3021M75.3037 3.98207L35.951 3.59351" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> "> <p>We retry data over a four hour period with exponential backoff. Any data which is not delivered is archived on S3.</p> </div> </div> </div> </div> </div> </div> <div class="accordion-v2__item" data-cmp-hook-accordion="item"> <div class="accordion-v2__header"> <button class="accordion-v2__button" type="button" aria-controls="-panel" data-cmp-hook-accordion="button"> <div class="accordion-v2__header-labels accordion-v2__header--"> <h3 class="accordion-v2__title">Receipts for delivery and failure</h3> </div> <div class="accordion-v2__icon"> <span class="accordion-v2__icon-plus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a plus symbol</title> <path class="icon-stroke" d="M38.472 3.44824L38.472 75.4482M75.0435 38.8768L3.04346 38.8768" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> <span class="accordion-v2__icon-minus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 6" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a minus symbol</title> <path class="icon-stroke" d="M75.0435 2.84815L3.04346 2.84814" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> </div> </button> </div> <div> <div data-cmp-hook-accordion="panel" class="accordion-v2__dropdown" role="region" aria-labelledby="-button"> <div class="cmp-toc-richtexteditor"> <div class="cmp-toc-richtexteditor__rte"> <div class="richtext " data-ext-icon="<svg viewBox="0 0 79 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a outbound link arrow</title> <path class="icon-stroke" d="M75.3037 3.98207L3 75.5935M75.3037 3.98207L76.0435 43.3021M75.3037 3.98207L35.951 3.59351" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> "> <p>Any time one of your events is rejected, we’ll log the error and the message. No need to plumb through error logs, the full request/response payload will show up in the Segment app.</p> </div> </div> </div> </div> </div> </div> </div> </div> <div class="grid-container-column v-center"> <figure class="media"> <div class="media-image "> <img src="/content/dam/segment/global/en/misc/infrastructure/DeliveryCentrifuge@2x-ae980a532ca6d27a9c2cbca2dda7809f.png/_jcr_content/renditions/compressed-original.webp" alt="Delivery Centrifuge" style=" " title="Delivery Centrifuge" loading="lazy"/> </div> </figure> </div> </div> </div> </section> <section class="section-wrapper default" id=""> <div class="section-content "> <div id="destinations" class="grid-container offset-40-60 default medium-gap column-gap-default padding-default" style=""> <div class="grid-container-column"> <div class="cmp-toc-richtexteditor"> <div class="cmp-toc-richtexteditor__rte"> <div class="richtext " data-ext-icon="<svg viewBox="0 0 79 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a outbound link arrow</title> <path class="icon-stroke" d="M75.3037 3.98207L3 75.5935M75.3037 3.98207L76.0435 43.3021M75.3037 3.98207L35.951 3.59351" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> "> <p><b><span style=" color: rgb(1,131,82); ">Delivery</span></b></p> <h2>Destinations</h2> <p>Writing integrations is fussy. There’s new APIs to learn, tricky XML and JSON parsing, authentication refreshes, and mapping little bits of data. Often these APIs have little documentation and unexpected error codes. We’ve built out our destinations to handle all of these tiny inconsistencies at scale.</p> <p><a href="https://news.ycombinator.com/item?id=17499137" target="_blank" rel="noopener noreferrer">Goodbye microservices (753 comments)</a></p> <p><a href="https://news.ycombinator.com/item?id=19106767" target="_blank" rel="noopener noreferrer">When AWS Autoscale Doesn’t (92 comments)</a></p> </div> </div> </div> <div class="accordion-v2" data-multiple-expansion="true" data-first-open="false"> <div class="accordion-v2__item" data-cmp-hook-accordion="item"> <div class="accordion-v2__header"> <button class="accordion-v2__button" type="button" aria-controls="-panel" data-cmp-hook-accordion="button"> <div class="accordion-v2__header-labels accordion-v2__header--"> <h3 class="accordion-v2__title">Surface human readable errors</h3> </div> <div class="accordion-v2__icon"> <span class="accordion-v2__icon-plus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a plus symbol</title> <path class="icon-stroke" d="M38.472 3.44824L38.472 75.4482M75.0435 38.8768L3.04346 38.8768" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> <span class="accordion-v2__icon-minus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 6" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a minus symbol</title> <path class="icon-stroke" d="M75.0435 2.84815L3.04346 2.84814" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> </div> </button> </div> <div> <div data-cmp-hook-accordion="panel" class="accordion-v2__dropdown" role="region" aria-labelledby="-button"> <div class="cmp-toc-richtexteditor"> <div class="cmp-toc-richtexteditor__rte"> <div class="richtext " data-ext-icon="<svg viewBox="0 0 79 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a outbound link arrow</title> <path class="icon-stroke" d="M75.3037 3.98207L3 75.5935M75.3037 3.98207L76.0435 43.3021M75.3037 3.98207L35.951 3.59351" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> "> <p>Not all APIs are created equal. SOAP, XML, cryptic error codes and invalid JSON messages are often par for the course.</p> </div> </div> </div> </div> </div> </div> <div class="accordion-v2__item" data-cmp-hook-accordion="item"> <div class="accordion-v2__header"> <button class="accordion-v2__button" type="button" aria-controls="-panel" data-cmp-hook-accordion="button"> <div class="accordion-v2__header-labels accordion-v2__header--"> <h3 class="accordion-v2__title">Tested across hundreds of APIs and data formats</h3> </div> <div class="accordion-v2__icon"> <span class="accordion-v2__icon-plus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a plus symbol</title> <path class="icon-stroke" d="M38.472 3.44824L38.472 75.4482M75.0435 38.8768L3.04346 38.8768" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> <span class="accordion-v2__icon-minus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 6" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a minus symbol</title> <path class="icon-stroke" d="M75.0435 2.84815L3.04346 2.84814" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> </div> </button> </div> <div> <div data-cmp-hook-accordion="panel" class="accordion-v2__dropdown" role="region" aria-labelledby="-button"> <div class="cmp-toc-richtexteditor"> <div class="cmp-toc-richtexteditor__rte"> <div class="richtext " data-ext-icon="<svg viewBox="0 0 79 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a outbound link arrow</title> <path class="icon-stroke" d="M75.3037 3.98207L3 75.5935M75.3037 3.98207L76.0435 43.3021M75.3037 3.98207L35.951 3.59351" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> "> <p>Each day, our integrations pipeline processes data from 25,000+ companies sending to 450+ integrations. we automatically map every variation of “User Signed Up” “Signed Up” “signup” and “user_signup” so you don’t have to.</p> </div> </div> </div> </div> </div> </div> <div class="accordion-v2__item" data-cmp-hook-accordion="item"> <div class="accordion-v2__header"> <button class="accordion-v2__button" type="button" aria-controls="-panel" data-cmp-hook-accordion="button"> <div class="accordion-v2__header-labels accordion-v2__header--"> <h3 class="accordion-v2__title">Per-event visibility</h3> </div> <div class="accordion-v2__icon"> <span class="accordion-v2__icon-plus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a plus symbol</title> <path class="icon-stroke" d="M38.472 3.44824L38.472 75.4482M75.0435 38.8768L3.04346 38.8768" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> <span class="accordion-v2__icon-minus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 6" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a minus symbol</title> <path class="icon-stroke" d="M75.0435 2.84815L3.04346 2.84814" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> </div> </button> </div> <div> <div data-cmp-hook-accordion="panel" class="accordion-v2__dropdown" role="region" aria-labelledby="-button"> <div class="cmp-toc-richtexteditor"> <div class="cmp-toc-richtexteditor__rte"> <div class="richtext " data-ext-icon="<svg viewBox="0 0 79 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a outbound link arrow</title> <path class="icon-stroke" d="M75.3037 3.98207L3 75.5935M75.3037 3.98207L76.0435 43.3021M75.3037 3.98207L35.951 3.59351" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> "> <p>Any time one of your events is rejected, we’ll log the error and the message. No need to plumb through error logs, the full request/response payload will show up in the Segment app.</p> </div> </div> </div> </div> </div> </div> </div> </div> <div class="grid-container-column v-center"> <figure class="media"> <div class="media-image "> <img src="/content/dam/segment/global/en/misc/infrastructure/DeliveryDestinations@2x-e3425e3f64c4493b305ff1e699516b0a.png/_jcr_content/renditions/compressed-original.webp" alt="Delivery Destinations" style=" " title="Delivery Destinations" loading="lazy"/> </div> </figure> </div> </div> </div> </section> <section class="section-wrapper default" id=""> <div class="section-content "> <div id="warehouses-etl" class="grid-container offset-40-60 default medium-gap column-gap-default padding-default" style=""> <div class="grid-container-column"> <div class="cmp-toc-richtexteditor"> <div class="cmp-toc-richtexteditor__rte"> <div class="richtext " data-ext-icon="<svg viewBox="0 0 79 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a outbound link arrow</title> <path class="icon-stroke" d="M75.3037 3.98207L3 75.5935M75.3037 3.98207L76.0435 43.3021M75.3037 3.98207L35.951 3.59351" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> "> <p><b><span style=" color: rgb(1,131,82); ">Delivery</span></b></p> <h2>Warehouses / ETL</h2> <p>Most companies load data into a data warehouse. It’s the source of truth for various analytics deep dives. Getting data in there can be challenging, as you need to consider schema inference, data cleaning, loading at off peak hours, and incrementally syncing new data. Here’s how we do it.</p> <p><a href="https://news.ycombinator.com/item?id=14508413" target="_blank" rel="noopener noreferrer">Sorted by custom ID format (66 comments)</a></p> <p><a href="https://news.ycombinator.com/item?id=13886885" target="_blank" rel="noopener noreferrer">Proactively identifies and limits hot shards (252 comments)</a></p> </div> </div> </div> <div class="accordion-v2" data-multiple-expansion="true" data-first-open="false"> <div class="accordion-v2__item" data-cmp-hook-accordion="item"> <div class="accordion-v2__header"> <button class="accordion-v2__button" type="button" aria-controls="-panel" data-cmp-hook-accordion="button"> <div class="accordion-v2__header-labels accordion-v2__header--"> <h3 class="accordion-v2__title">Syncing at scale</h3> </div> <div class="accordion-v2__icon"> <span class="accordion-v2__icon-plus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a plus symbol</title> <path class="icon-stroke" d="M38.472 3.44824L38.472 75.4482M75.0435 38.8768L3.04346 38.8768" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> <span class="accordion-v2__icon-minus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 6" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a minus symbol</title> <path class="icon-stroke" d="M75.0435 2.84815L3.04346 2.84814" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> </div> </button> </div> <div> <div data-cmp-hook-accordion="panel" class="accordion-v2__dropdown" role="region" aria-labelledby="-button"> <div class="cmp-toc-richtexteditor"> <div class="cmp-toc-richtexteditor__rte"> <div class="richtext " data-ext-icon="<svg viewBox="0 0 79 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a outbound link arrow</title> <path class="icon-stroke" d="M75.3037 3.98207L3 75.5935M75.3037 3.98207L76.0435 43.3021M75.3037 3.98207L35.951 3.59351" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> "> <p>Our warehouses pipeline syncs 6T rows each month across thousands of Snowflake, BigQuery, and Redshift warehouses.</p> </div> </div> </div> </div> </div> </div> <div class="accordion-v2__item" data-cmp-hook-accordion="item"> <div class="accordion-v2__header"> <button class="accordion-v2__button" type="button" aria-controls="-panel" data-cmp-hook-accordion="button"> <div class="accordion-v2__header-labels accordion-v2__header--"> <h3 class="accordion-v2__title">Advanced Sync controls</h3> </div> <div class="accordion-v2__icon"> <span class="accordion-v2__icon-plus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a plus symbol</title> <path class="icon-stroke" d="M38.472 3.44824L38.472 75.4482M75.0435 38.8768L3.04346 38.8768" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> <span class="accordion-v2__icon-minus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 6" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a minus symbol</title> <path class="icon-stroke" d="M75.0435 2.84815L3.04346 2.84814" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> </div> </button> </div> <div> <div data-cmp-hook-accordion="panel" class="accordion-v2__dropdown" role="region" aria-labelledby="-button"> <div class="cmp-toc-richtexteditor"> <div class="cmp-toc-richtexteditor__rte"> <div class="richtext " data-ext-icon="<svg viewBox="0 0 79 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a outbound link arrow</title> <path class="icon-stroke" d="M75.3037 3.98207L3 75.5935M75.3037 3.98207L76.0435 43.3021M75.3037 3.98207L35.951 3.59351" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> "> <p>Our customizable scheduler ensures that loading queries don’t block your analysis team. You can schedule at off-peak hours, or run overnight.</p> </div> </div> </div> </div> </div> </div> <div class="accordion-v2__item" data-cmp-hook-accordion="item"> <div class="accordion-v2__header"> <button class="accordion-v2__button" type="button" aria-controls="-panel" data-cmp-hook-accordion="button"> <div class="accordion-v2__header-labels accordion-v2__header--"> <h3 class="accordion-v2__title">Multi-step failure recovery</h3> </div> <div class="accordion-v2__icon"> <span class="accordion-v2__icon-plus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a plus symbol</title> <path class="icon-stroke" d="M38.472 3.44824L38.472 75.4482M75.0435 38.8768L3.04346 38.8768" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> <span class="accordion-v2__icon-minus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 6" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a minus symbol</title> <path class="icon-stroke" d="M75.0435 2.84815L3.04346 2.84814" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> </div> </button> </div> <div> <div data-cmp-hook-accordion="panel" class="accordion-v2__dropdown" role="region" aria-labelledby="-button"> <div class="cmp-toc-richtexteditor"> <div class="cmp-toc-richtexteditor__rte"> <div class="richtext " data-ext-icon="<svg viewBox="0 0 79 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a outbound link arrow</title> <path class="icon-stroke" d="M75.3037 3.98207L3 75.5935M75.3037 3.98207L76.0435 43.3021M75.3037 3.98207L35.951 3.59351" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> "> <p>We run each part of our pipeline as an individual container job. Even if the last load step fails, we can re-run from the transformed dataset saving hours of sync time.</p> </div> </div> </div> </div> </div> </div> <div class="accordion-v2__item" data-cmp-hook-accordion="item"> <div class="accordion-v2__header"> <button class="accordion-v2__button" type="button" aria-controls="-panel" data-cmp-hook-accordion="button"> <div class="accordion-v2__header-labels accordion-v2__header--"> <h3 class="accordion-v2__title">Type conversion</h3> </div> <div class="accordion-v2__icon"> <span class="accordion-v2__icon-plus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a plus symbol</title> <path class="icon-stroke" d="M38.472 3.44824L38.472 75.4482M75.0435 38.8768L3.04346 38.8768" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> <span class="accordion-v2__icon-minus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 6" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a minus symbol</title> <path class="icon-stroke" d="M75.0435 2.84815L3.04346 2.84814" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> </div> </button> </div> <div> <div data-cmp-hook-accordion="panel" class="accordion-v2__dropdown" role="region" aria-labelledby="-button"> <div class="cmp-toc-richtexteditor"> <div class="cmp-toc-richtexteditor__rte"> <div class="richtext " data-ext-icon="<svg viewBox="0 0 79 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a outbound link arrow</title> <path class="icon-stroke" d="M75.3037 3.98207L3 75.5935M75.3037 3.98207L76.0435 43.3021M75.3037 3.98207L35.951 3.59351" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> "> <p>We’ll take free-form JSON and automatically convert it into whichever database types make the most sense pulled from our schema registry.</p> </div> </div> </div> </div> </div> </div> <div class="accordion-v2__item" data-cmp-hook-accordion="item"> <div class="accordion-v2__header"> <button class="accordion-v2__button" type="button" aria-controls="-panel" data-cmp-hook-accordion="button"> <div class="accordion-v2__header-labels accordion-v2__header--"> <h3 class="accordion-v2__title">Schema management</h3> </div> <div class="accordion-v2__icon"> <span class="accordion-v2__icon-plus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a plus symbol</title> <path class="icon-stroke" d="M38.472 3.44824L38.472 75.4482M75.0435 38.8768L3.04346 38.8768" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> <span class="accordion-v2__icon-minus"> <span class="name twilio-icon"> <svg viewBox="0 0 78 6" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a minus symbol</title> <path class="icon-stroke" d="M75.0435 2.84815L3.04346 2.84814" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> </div> </button> </div> <div> <div data-cmp-hook-accordion="panel" class="accordion-v2__dropdown" role="region" aria-labelledby="-button"> <div class="cmp-toc-richtexteditor"> <div class="cmp-toc-richtexteditor__rte"> <div class="richtext " data-ext-icon="<svg viewBox="0 0 79 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a outbound link arrow</title> <path class="icon-stroke" d="M75.3037 3.98207L3 75.5935M75.3037 3.98207L76.0435 43.3021M75.3037 3.98207L35.951 3.59351" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> "> <p>A warehouse is only as useful as the ability for analysts to query it. We materialize views of users and objects so that it is easy to join together data as part of a query and intuitive for analysts.</p> </div> </div> </div> </div> </div> </div> </div> </div> <div class="grid-container-column v-center"> <figure class="media"> <div class="media-image "> <img src="/content/dam/segment/global/en/misc/infrastructure/DeliveryWarehousesETL@2x-a9df711ef64be461be8e60c378e58df7.png/_jcr_content/renditions/compressed-original.webp" alt="Delivery Warehouses ETL" style=" " title="Delivery Warehouses ETL" loading="lazy"/> </div> </figure> </div> </div> </div> </section> <div class="xfpage page basicpage"> <section class="section-wrapper default" id=""> <div class="section-content "> <div id="" class="grid-container tiny medium-gap column-gap-default padding-default" style=""> <div class="grid-container-column"> <div class="cmp-toc-richtexteditor"> <div class="cmp-toc-richtexteditor__rte"> <div class="richtext " data-ext-icon="<svg viewBox="0 0 79 79" fill="none" 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