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class="mega-toggle-blocks-left"></div><div class="mega-toggle-blocks-center"></div><div class="mega-toggle-blocks-right"><div class='mega-toggle-block mega-menu-toggle-animated-block mega-toggle-block-0' id='mega-toggle-block-0'><button aria-label="Toggle Menu" class="mega-toggle-animated mega-toggle-animated-slider" type="button" aria-expanded="false"> <span class="mega-toggle-animated-box"> <span class="mega-toggle-animated-inner"></span> </span> </button></div></div></div><ul id="mega-menu-primary" class="mega-menu max-mega-menu mega-menu-horizontal mega-no-js" data-event="hover_intent" data-effect="slide" data-effect-speed="200" data-effect-mobile="slide" data-effect-speed-mobile="200" data-panel-width="body" data-mobile-force-width="false" data-second-click="go" data-document-click="collapse" data-vertical-behaviour="standard" data-breakpoint="999" data-unbind="true" data-mobile-state="expand_all" data-mobile-direction="vertical" data-hover-intent-timeout="300" data-hover-intent-interval="100"><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-current-menu-ancestor mega-current-menu-parent mega-menu-item-has-children mega-menu-megamenu mega-align-bottom-left mega-menu-grid mega-close-after-click mega-disable-link mega-menu-item-138154 megamenu-header' id='mega-menu-item-138154'><a class="mega-menu-link" tabindex="0" aria-expanded="false" role="button" id="megamenu-header-plateforme">Plateforme<span class="mega-indicator"></span></a> <ul class="mega-sub-menu"> <li class='mega-menu-row' id='mega-menu-138154-0'> <ul class="mega-sub-menu"> <li class='mega-menu-column mega-menu-columns-3-of-12' id='mega-menu-138154-0-0'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget widget_text mega-menu-item-text-18' id='mega-menu-item-text-18'> <div class="textwidget"><p>Produits</p> </div> </li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-138190 megamenu-header' id='mega-menu-item-138190'><a class="mega-menu-link" href="https://www.abtasty.com/fr/experimentation-web/" id="megamenu-header-experimentation-web">Exp茅rimentation Web</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-138191 megamenu-header' id='mega-menu-item-138191'><a class="mega-menu-link" href="https://www.abtasty.com/fr/feature-experimentation/" id="megamenu-header-feature-experimentation">Feature experimentation</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-138192 megamenu-header' id='mega-menu-item-138192'><a class="mega-menu-link" href="https://www.abtasty.com/fr/personnalisation/" id="megamenu-header-personnalisation">Personnalisation</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-138193 megamenu-header' id='mega-menu-item-138193'><a class="mega-menu-link" href="https://www.abtasty.com/fr/rollouts/" id="megamenu-header-rollouts">Rollouts</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-138194 megamenu-header' id='mega-menu-item-138194'><a class="mega-menu-link" href="https://www.abtasty.com/fr/intelligent-search/" id="megamenu-header-search">Search</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-138196 megamenu-header' id='mega-menu-item-138196'><a class="mega-menu-link" href="https://www.abtasty.com/fr/recommandations-produits/" id="megamenu-header-recommandations">Recommandations</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-138200 megamenu-header' id='mega-menu-item-138200'><a class="mega-menu-link" href="https://www.abtasty.com/fr/merchandisin/" id="megamenu-header-merchandising">Merchandising</a></li> </ul> </li><li class='mega-menu-column mega-menu-columns-3-of-12' id='mega-menu-138154-0-1'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget widget_text mega-menu-item-text-19' id='mega-menu-item-text-19'> <div class="textwidget"><p>Aller plus loin avec</p> </div> </li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-138197 megamenu-header' id='mega-menu-item-138197'><a class="mega-menu-link" href="https://www.abtasty.com/fr/emotions-ai/" id="megamenu-header-emotionsai">EmotionsAI</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-138198 megamenu-header' id='mega-menu-item-138198'><a class="mega-menu-link" href="https://www.abtasty.com/fr/guided-selling/" id="megamenu-header-guided-selling">Guided Selling</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-138199 megamenu-header' id='mega-menu-item-138199'><a class="mega-menu-link" href="https://www.abtasty.com/fr/recommandations-emails/" id="megamenu-header-recommandations-par-email">Recommandations par email</a></li> </ul> </li><li class='mega-menu-column mega-menu-columns-3-of-12' id='mega-menu-138154-0-2'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget widget_text mega-menu-item-text-20' id='mega-menu-item-text-20'> <div class="textwidget"><p>Con莽u pour scaler</p> </div> </li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-current-menu-item mega-page_item mega-page-item-137228 mega-current_page_item mega-menu-item-138201 megamenu-header' id='mega-menu-item-138201'><a class="mega-menu-link" href="https://www.abtasty.com/fr/optimisation-ia/" aria-current="page" id="megamenu-header-ia">IA</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-138202 megamenu-header' id='mega-menu-item-138202'><a class="mega-menu-link" href="https://www.abtasty.com/fr/conforme-rgpd/" id="megamenu-header-securite-et-vie-privee">S茅curit茅 et vie priv茅e</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-138203 megamenu-header' id='mega-menu-item-138203'><a class="mega-menu-link" href="https://www.abtasty.com/fr/tech-performance/" id="megamenu-header-technologie-et-performance">Technologie et Performance</a></li><li class='mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-161343' id='mega-menu-item-161343'><a class="mega-menu-link" href="https://www.abtasty.com/fr/nouvelles-fonctionnalites-2025/" id="megamenu-header-nouvelles-fonctionnalites-2025">Nouvelles fonctionnalit茅s 2025</a></li> </ul> </li><li class='mega-menu-column mega-header-background-primary mega-menu-columns-3-of-12 header-background-primary' id='mega-menu-138154-0-3'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget widget_text mega-menu-item-text-21' id='mega-menu-item-text-21'> <div class="textwidget"><p>Documentation</p> </div> </li><li class='mega-item-with-arrow-primary mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-138204 item-with-arrow-primary megamenu-header' id='mega-menu-item-138204'><a class="mega-menu-link" href="https://abtasty.zendesk.com/hc/en-us" id="megamenu-header-experimentation-web">Exp茅rimentation Web</a></li><li class='mega-item-with-arrow-primary mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-138205 item-with-arrow-primary megamenu-header' id='mega-menu-item-138205'><a class="mega-menu-link" href="https://developers.epoq.de/hc/en-us" id="megamenu-header-search">Search</a></li><li class='mega-item-with-arrow-primary mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-138206 item-with-arrow-primary megamenu-header' id='mega-menu-item-138206'><a class="mega-menu-link" href="https://flagship.zendesk.com/hc/en-us" id="megamenu-header-feature-exp-rollouts">Feature Exp & Rollouts</a></li><li class='mega-item-with-arrow-primary mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-138211 item-with-arrow-primary megamenu-header' id='mega-menu-item-138211'><a class="mega-menu-link" href="https://docs.developers.flagship.io/" id="megamenu-header-feature-developer-doc">Feature Developer Doc</a></li><li class='mega-item-with-arrow-primary mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-159324 item-with-arrow-primary megamenu-header' id='mega-menu-item-159324'><a class="mega-menu-link" href="https://support.abtasty.com/hc/en-us" id="megamenu-header-reco-merch">Reco. & Merch.</a></li> </ul> </li> </ul> </li></ul> </li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-has-children mega-menu-megamenu mega-align-bottom-left mega-menu-grid mega-close-after-click mega-disable-link mega-menu-item-138156 megamenu-header' id='mega-menu-item-138156'><a class="mega-menu-link" tabindex="0" aria-expanded="false" role="button" id="megamenu-header-evoluons-ensemble">脡voluons ensemble<span class="mega-indicator"></span></a> <ul class="mega-sub-menu"> <li class='mega-menu-row' id='mega-menu-138156-0'> <ul class="mega-sub-menu"> <li class='mega-menu-column mega-menu-columns-3-of-12' id='mega-menu-138156-0-0'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget widget_text mega-menu-item-text-22' id='mega-menu-item-text-22'> <div class="textwidget"><p>R茅ussir avec AB Tasty</p> </div> </li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-138222 megamenu-header' id='mega-menu-item-138222'><a class="mega-menu-link" href="https://www.abtasty.com/fr/clients/" id="megamenu-header-clients">Clients</a></li> </ul> </li><li class='mega-menu-column mega-menu-columns-3-of-12' id='mega-menu-138156-0-1'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget widget_text mega-menu-item-text-23' id='mega-menu-item-text-23'> <div class="textwidget"><p>Notre r茅seau de partenaire</p> </div> </li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-138221 megamenu-header' id='mega-menu-item-138221'><a class="mega-menu-link" href="https://www.abtasty.com/fr/trouver-un-partenaire/" id="megamenu-header-trouver-un-partenaire">Trouver un partenaire</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-138269 megamenu-header' id='mega-menu-item-138269'><a class="mega-menu-link" href="https://www.abtasty.com/fr/integrations/" id="megamenu-header-integrations">Int茅grations</a></li> </ul> </li><li class='mega-menu-column mega-menu-columns-3-of-12' id='mega-menu-138156-0-2'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget widget_text mega-menu-item-text-24' id='mega-menu-item-text-24'> <div class="textwidget"><p>Accompagnement</p> </div> </li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-138220 megamenu-header' id='mega-menu-item-138220'><a class="mega-menu-link" href="https://www.abtasty.com/fr/customer-success/" id="megamenu-header-equipe-customer-success">脡quipe Customer Success</a></li> </ul> </li><li class='mega-menu-column mega-menu-columns-3-of-12' id='mega-menu-138156-0-3'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget widget_block mega-menu-item-block-13' id='mega-menu-item-block-13'></li> </ul> </li> </ul> </li></ul> </li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-align-bottom-left mega-menu-flyout mega-menu-item-138171 megamenu-header' id='mega-menu-item-138171'><a class="mega-menu-link" href="https://www.abtasty.com/fr/tarifs/" tabindex="0" id="megamenu-header-tarifs">Tarifs</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-has-children mega-menu-megamenu mega-align-bottom-left mega-menu-grid mega-menu-item-152813 megamenu-header' id='mega-menu-item-152813'><a class="mega-menu-link" href="https://www.abtasty.com/fr/resources/" aria-expanded="false" tabindex="0" id="megamenu-header-ressources">Ressources<span class="mega-indicator"></span></a> <ul class="mega-sub-menu"> <li class='mega-menu-row' id='mega-menu-152813-0'> <ul class="mega-sub-menu"> <li class='mega-menu-column mega-menu-columns-3-of-12' id='mega-menu-152813-0-0'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget widget_text mega-menu-item-text-50' id='mega-menu-item-text-50'> <div class="textwidget"><p>Cat茅gories</p> </div> </li><li class='mega-item-topics mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-topics mega-menu-item-138278 item-topics megamenu-header' id='mega-menu-item-138278'><a class="mega-menu-link" href="https://www.abtasty.com/fr/topics/ab-testing/" id="megamenu-header-a-b-testing">#A/B Testing</a></li><li class='mega-item-topics mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-topics mega-menu-item-138279 item-topics megamenu-header' id='mega-menu-item-138279'><a class="mega-menu-link" href="https://www.abtasty.com/fr/topics/cro/" id="megamenu-header-cro">#CRO</a></li><li class='mega-item-topics mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-topics mega-menu-item-138280 item-topics megamenu-header' id='mega-menu-item-138280'><a class="mega-menu-link" href="https://www.abtasty.com/fr/topics/data-analytics/" id="megamenu-header-data-analytics">#Data & Analytics</a></li><li class='mega-item-topics mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-topics mega-menu-item-138283 item-topics megamenu-header' id='mega-menu-item-138283'><a class="mega-menu-link" href="https://www.abtasty.com/fr/topics/feature-experimentation/" id="megamenu-header-feature-experimentation">#Feature Experimentation</a></li><li class='mega-item-topics mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-topics mega-menu-item-138290 item-topics megamenu-header' id='mega-menu-item-138290'><a class="mega-menu-link" href="https://www.abtasty.com/fr/topics/methode-statistiques/" id="megamenu-header-methode-statistiques">#M茅thode statistiques</a></li><li class='mega-item-topics mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-topics mega-menu-item-138293 item-topics megamenu-header' id='mega-menu-item-138293'><a class="mega-menu-link" href="https://www.abtasty.com/fr/topics/parcours-client/" id="megamenu-header-parcours-client">#Parcours Client</a></li><li class='mega-item-topics mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-topics mega-menu-item-138294 item-topics megamenu-header' id='mega-menu-item-138294'><a class="mega-menu-link" href="https://www.abtasty.com/fr/topics/personnalisation/" id="megamenu-header-personnalisation">#Personnalisation</a></li><li class='mega-item-topics mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-topics mega-menu-item-138295 item-topics megamenu-header' id='mega-menu-item-138295'><a class="mega-menu-link" href="https://www.abtasty.com/fr/topics/psychologie-utilisateur/" id="megamenu-header-psychologie-utilisateur">#Psychologie utilisateur</a></li><li class='mega-menu-item mega-menu-item-type-widget widget_custom_html mega-menu-item-custom_html-15' id='mega-menu-item-custom_html-15'><div class="textwidget custom-html-widget"> </div></li><li class='mega-item-with-arrow-primary mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-139099 item-with-arrow-primary megamenu-header' id='mega-menu-item-139099'><a class="mega-menu-link" href="/fr/resources" id="megamenu-header-voir-plus">Voir plus</a></li> </ul> </li><li class='mega-menu-column mega-menu-columns-3-of-12' id='mega-menu-152813-0-1'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget widget_text mega-menu-item-text-51' id='mega-menu-item-text-51'> <div class="textwidget"><p>Secteurs d’activit茅</p> </div> </li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-industry mega-menu-item-138331 megamenu-header' id='mega-menu-item-138331'><a class="mega-menu-link" href="https://www.abtasty.com/fr/industry/banques-assurances-fr/" id="megamenu-header-banques-assurances">Banques & Assurances</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-industry mega-menu-item-138332 megamenu-header' id='mega-menu-item-138332'><a class="mega-menu-link" href="https://www.abtasty.com/fr/industry/beaute/" id="megamenu-header-beaute">Beaut茅</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-industry mega-menu-item-138333 megamenu-header' id='mega-menu-item-138333'><a class="mega-menu-link" href="https://www.abtasty.com/fr/industry/e-commerce/" id="megamenu-header-e-commerce">E-commerce</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-industry mega-menu-item-138338 megamenu-header' id='mega-menu-item-138338'><a class="mega-menu-link" href="https://www.abtasty.com/fr/industry/mode-fr/" id="megamenu-header-fashion-apparel">Fashion & apparel</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-industry mega-menu-item-138336 megamenu-header' id='mega-menu-item-138336'><a class="mega-menu-link" href="https://www.abtasty.com/fr/industry/maison-mobilier/" id="megamenu-header-maison-mobilier">Maison & Mobilier</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-industry mega-menu-item-138337 megamenu-header' id='mega-menu-item-138337'><a class="mega-menu-link" href="https://www.abtasty.com/fr/industry/media/" id="megamenu-header-medias">M茅dias</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-industry mega-menu-item-138341 megamenu-header' id='mega-menu-item-138341'><a class="mega-menu-link" href="https://www.abtasty.com/fr/industry/voyage-tourisme/" id="megamenu-header-voyage-tourisme">Voyage & Tourisme</a></li><li class='mega-menu-item mega-menu-item-type-widget widget_custom_html mega-menu-item-custom_html-16' id='mega-menu-item-custom_html-16'><div class="textwidget custom-html-widget"> </div></li><li class='mega-item-with-arrow-primary mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-139103 item-with-arrow-primary megamenu-header' id='mega-menu-item-139103'><a class="mega-menu-link" href="/fr/resources" id="megamenu-header-voir-plus">Voir plus</a></li> </ul> </li><li class='mega-menu-column mega-menu-columns-3-of-12' id='mega-menu-152813-0-2'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget widget_text mega-menu-item-text-52' id='mega-menu-item-text-52'> <div class="textwidget"><p>Contenus</p> </div> </li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-139106 megamenu-header' id='mega-menu-item-139106'><a class="mega-menu-link" href="/fr/blog" id="megamenu-header-articles">Articles</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-resource-categories mega-menu-item-138351 megamenu-header' id='mega-menu-item-138351'><a class="mega-menu-link" href="https://www.abtasty.com/fr/resource-categories/case-studies/" id="megamenu-header-cas-client">Cas Client</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-resource-categories mega-menu-item-138353 megamenu-header' id='mega-menu-item-138353'><a class="mega-menu-link" href="https://www.abtasty.com/fr/resource-categories/ebooks/" id="megamenu-header-livre-blanc">Livre Blanc</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-158426 megamenu-header' id='mega-menu-item-158426'><a class="mega-menu-link" href="https://www.abtasty.com/fr/glossaire/" id="megamenu-header-glossaire">Glossaire</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-resource-categories mega-menu-item-158427 megamenu-header' id='mega-menu-item-158427'><a class="mega-menu-link" href="https://www.abtasty.com/fr/resource-categories/guide/" id="megamenu-header-guides">Guides</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-resource-categories mega-menu-item-150434 megamenu-header' id='mega-menu-item-150434'><a class="mega-menu-link" href="https://www.abtasty.com/fr/resource-categories/podcast/" id="megamenu-header-podcast">Podcast</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-resource-categories mega-menu-item-138355 megamenu-header' id='mega-menu-item-138355'><a class="mega-menu-link" href="https://www.abtasty.com/fr/resource-categories/webinars/" id="megamenu-header-webinar">Webinar</a></li><li class='mega-menu-item mega-menu-item-type-widget widget_custom_html mega-menu-item-custom_html-17' id='mega-menu-item-custom_html-17'><div class="textwidget custom-html-widget"> </div></li><li class='mega-item-with-arrow-primary mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-139110 item-with-arrow-primary megamenu-header' id='mega-menu-item-139110'><a class="mega-menu-link" href="/fr/resources" id="megamenu-header-voir-toutes-les-ressources">Voir toutes les ressources</a></li> </ul> </li><li class='mega-menu-column mega-header-background-primary mega-menu-columns-3-of-12 header-background-primary' id='mega-menu-152813-0-3'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget widget_text mega-menu-item-text-53' id='mega-menu-item-text-53'> <div class="textwidget"><p>Outils</p> </div> </li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-151552 megamenu-header' id='mega-menu-item-151552'><a class="mega-menu-link" href="/fr/sample-size-calculator/#minimum-detectable-effect-calculator" id="megamenu-header-calculateur-de-leffet-minimum-detectable">Calculateur de l鈥檈ffet minimum d茅tectable</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-151550 megamenu-header' id='mega-menu-item-151550'><a class="mega-menu-link" href="https://www.abtasty.com/fr/sample-size-calculator/" id="megamenu-header-calculateur-de-taille-dechantillon">Calculateur de taille d鈥櫭ヽhantillon</a></li> </ul> </li> </ul> </li></ul> </li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-has-children mega-menu-megamenu mega-align-bottom-left mega-menu-grid mega-close-after-click mega-disable-link mega-menu-item-138159 megamenu-header' id='mega-menu-item-138159'><a class="mega-menu-link" tabindex="0" aria-expanded="false" role="button" id="megamenu-header-societe">Soci茅t茅<span class="mega-indicator"></span></a> <ul class="mega-sub-menu"> <li class='mega-menu-row' id='mega-menu-138159-0'> <ul class="mega-sub-menu"> <li class='mega-menu-column mega-menu-columns-3-of-12' id='mega-menu-138159-0-0'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget widget_text mega-menu-item-text-28' id='mega-menu-item-text-28'> <div class="textwidget"><p>AB Tasty</p> </div> </li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-138369 megamenu-header' id='mega-menu-item-138369'><a class="mega-menu-link" href="https://www.abtasty.com/fr/a-propos/" id="megamenu-header-a-propos">脌 propos</a></li><li class='mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-147334' id='mega-menu-item-147334'><a class="mega-menu-link" href="https://www.abtasty.com/fr/nos-engagements-rse/" id="megamenu-header-nos-engagements-rse">Nos engagements RSE</a></li><li class='mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-157202' id='mega-menu-item-157202'><a class="mega-menu-link" href="https://www.abtasty.com/fr/news-fr/" id="megamenu-header-nos-dernieres-news">Nos derni猫res news</a></li> </ul> </li><li class='mega-menu-column mega-menu-columns-3-of-12' id='mega-menu-138159-0-1'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget widget_text mega-menu-item-text-29' id='mega-menu-item-text-29'> <div class="textwidget"><p>Nous rejoindre</p> </div> </li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-138371 megamenu-header' id='mega-menu-item-138371'><a class="mega-menu-link" href="https://www.abtasty.com/fr/votre-parcours-chez-ab-tasty/" id="megamenu-header-votre-parcours-chez-ab-tasty">Votre parcours chez AB Tasty</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-138394 megamenu-header' id='mega-menu-item-138394'><a class="mega-menu-link" href="https://careers.abtasty.com/#jobs" id="megamenu-header-carrieres">Carri猫res</a></li><li class='mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-157206' id='mega-menu-item-157206'><a class="mega-menu-link" href="https://www.abtasty.com/fr/pourquoi-travailler-avec-ab-tasty/" id="megamenu-header-pourquoi-travailler-avec-ab-tasty">Pourquoi travailler avec AB Tasty ?</a></li> </ul> </li><li class='mega-menu-column mega-menu-columns-3-of-12' id='mega-menu-138159-0-2'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget widget_text mega-menu-item-text-30' id='mega-menu-item-text-30'> <div class="textwidget"><p>Contact</p> </div> </li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-138392 megamenu-header' id='mega-menu-item-138392'><a class="mega-menu-link" href="https://www.abtasty.com/fr/contact/" id="megamenu-header-nous-envoyer-un-message">Nous envoyer un message</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-138372 megamenu-header' id='mega-menu-item-138372'><a class="mega-menu-link" href="https://www.abtasty.com/fr/become-a-partner/" id="megamenu-header-devenir-partenaire">Devenir partenaire</a></li> </ul> </li><li class='mega-menu-column mega-menu-columns-3-of-12' id='mega-menu-138159-0-3'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget widget_block mega-menu-item-block-15' id='mega-menu-item-block-15'></li> </ul> </li> </ul> </li></ul> </li><li class='mega-header-align-right mega-demo-btn mega-getdemo mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-align-bottom-left mega-menu-flyout mega-menu-item-138160 header-align-right demo-btn getdemo megamenu-header' id='mega-menu-item-138160'><a class="mega-menu-link" href="https://www.abtasty.com/fr/get-a-demo/" tabindex="0" id="megamenu-header-demander-une-demo">Demander une d茅mo</a></li><li class='mega-header-align-right mega-login mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-has-children mega-align-bottom-left mega-menu-flyout mega-has-icon mega-icon-left mega-menu-item-138161 header-align-right login megamenu-header' id='mega-menu-item-138161'><a class="dashicons-admin-users mega-menu-link" href="#" aria-expanded="false" tabindex="0" id="megamenu-header-login">Login<span class="mega-indicator"></span></a> <ul class="mega-sub-menu"> <li class='mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-138396 megamenu-header' id='mega-menu-item-138396'><a class="mega-menu-link" href="https://auth.abtasty.com/login?return_to=https%3A%2F%2Fapp2.abtasty.com" id="megamenu-header-experimentation-web">Exp茅rimentation Web</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-138397 megamenu-header' id='mega-menu-item-138397'><a class="mega-menu-link" href="https://auth.abtasty.com/login?return_to=https://app.flagship.io" id="megamenu-header-feature-exp-rollouts">Feature Exp. & Rollouts</a></li><li class='mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-159350' id='mega-menu-item-159350'><a class="mega-menu-link" href="https://recos.abtasty.com/" id="megamenu-header-reco-merch">Reco. & Merch.</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-138398 megamenu-header' id='mega-menu-item-138398'><a class="mega-menu-link" href="https://controldesk.epoq.de/v2/login" id="megamenu-header-search">Search</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-138399 megamenu-header' id='mega-menu-item-138399'><a class="mega-menu-link" href="https://emotionsai.abtasty.com/login/?next=/accounts/login/%3Fnext%3D/" id="megamenu-header-emotionsai">EmotionsAI</a></li></ul> </li><li class='mega-pll-parent-menu-item mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-current-menu-parent mega-menu-item-has-children mega-align-bottom-left mega-menu-flyout mega-has-icon mega-icon-left mega-menu-item-138180 pll-parent-menu-item' id='mega-menu-item-138180'><a class="dashicons-admin-site-alt3 mega-menu-link" href="#pll_switcher" aria-expanded="false" tabindex="0" id="megamenu-header-fr">FR<span class="mega-indicator"></span></a> <ul class="mega-sub-menu"> <li class='mega-lang-item mega-lang-item-2 mega-lang-item-en mega-lang-item-first mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-138180-en lang-item lang-item-2 lang-item-en lang-item-first' id='mega-menu-item-138180-en'><a class="mega-menu-link" href="https://www.abtasty.com/ai-optimization/" id="megamenu-header-en">EN</a></li><li class='mega-lang-item mega-lang-item-5 mega-lang-item-de mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-138180-de lang-item lang-item-5 lang-item-de' id='mega-menu-item-138180-de'><a class="mega-menu-link" href="https://www.abtasty.com/de/ki-technologie/" id="megamenu-header-de">DE</a></li><li class='mega-lang-item mega-lang-item-9 mega-lang-item-fr mega-current-lang mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-138180-fr lang-item lang-item-9 lang-item-fr current-lang' id='mega-menu-item-138180-fr'><a class="mega-menu-link" href="https://www.abtasty.com/fr/optimisation-ia/" id="megamenu-header-fr">FR</a></li></ul> </li></ul></div> </ul> </nav> </div> </div> </header> <div class="menu-modal cover-modal header-footer-group" data-modal-target-string=".menu-modal"> <div class="menu-modal-inner modal-inner"> <div class="menu-wrapper section-inner"> <div class="menu-top"> <button class="toggle close-nav-toggle fill-children-current-color" data-toggle-target=".menu-modal" data-toggle-body-class="showing-menu-modal" data-set-focus=".menu-modal"> <span class="toggle-text">Fermer le menu</span> <svg class="svg-icon" aria-hidden="true" role="img" focusable="false" xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16"><polygon fill="" fill-rule="evenodd" points="6.852 7.649 .399 1.195 1.445 .149 7.899 6.602 14.352 .149 15.399 1.195 8.945 7.649 15.399 14.102 14.352 15.149 7.899 8.695 1.445 15.149 .399 14.102" /></svg> </button> <nav class="expanded-menu" aria-label="D茅pli茅"> <ul class="modal-menu reset-list-style"> <div id="mega-menu-wrap-expanded" class="mega-menu-wrap"><div class="mega-menu-toggle"><div class="mega-toggle-blocks-left"></div><div class="mega-toggle-blocks-center"></div><div class="mega-toggle-blocks-right"><div class='mega-toggle-block mega-menu-toggle-animated-block mega-toggle-block-0' id='mega-toggle-block-0'><button aria-label="Toggle Menu" class="mega-toggle-animated mega-toggle-animated-slider" type="button" aria-expanded="false"> <span class="mega-toggle-animated-box"> <span class="mega-toggle-animated-inner"></span> </span> </button></div></div></div><ul id="mega-menu-expanded" class="mega-menu max-mega-menu mega-menu-horizontal mega-no-js" data-event="hover_intent" data-effect="fade_up" data-effect-speed="200" data-effect-mobile="disabled" data-effect-speed-mobile="0" data-panel-width="body" data-mobile-force-width="false" data-second-click="go" data-document-click="collapse" data-vertical-behaviour="standard" data-breakpoint="999" data-unbind="true" data-mobile-state="collapse_all" data-mobile-direction="vertical" data-hover-intent-timeout="300" data-hover-intent-interval="100"><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-current-menu-ancestor mega-current-menu-parent mega-menu-item-has-children mega-menu-megamenu mega-align-bottom-left mega-menu-grid mega-close-after-click mega-disable-link mega-menu-item-138154 megamenu-header' id='mega-menu-item-138154'><a class="mega-menu-link" tabindex="0" aria-expanded="false" role="button" id="megamenu-header-plateforme">Plateforme<span class="mega-indicator"></span></a> <ul class="mega-sub-menu"> <li class='mega-menu-row' id='mega-menu-138154-0'> <ul class="mega-sub-menu"> <li class='mega-menu-column mega-menu-columns-3-of-12' id='mega-menu-138154-0-0'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget widget_text mega-menu-item-text-18' id='mega-menu-item-text-18'> <div class="textwidget"><p>Produits</p> </div> </li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-138190 megamenu-header' id='mega-menu-item-138190'><a class="mega-menu-link" href="https://www.abtasty.com/fr/experimentation-web/" id="megamenu-header-experimentation-web">Exp茅rimentation Web</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-138191 megamenu-header' id='mega-menu-item-138191'><a class="mega-menu-link" href="https://www.abtasty.com/fr/feature-experimentation/" id="megamenu-header-feature-experimentation">Feature experimentation</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-138192 megamenu-header' id='mega-menu-item-138192'><a class="mega-menu-link" href="https://www.abtasty.com/fr/personnalisation/" id="megamenu-header-personnalisation">Personnalisation</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-138193 megamenu-header' id='mega-menu-item-138193'><a class="mega-menu-link" href="https://www.abtasty.com/fr/rollouts/" id="megamenu-header-rollouts">Rollouts</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-138194 megamenu-header' id='mega-menu-item-138194'><a class="mega-menu-link" href="https://www.abtasty.com/fr/intelligent-search/" id="megamenu-header-search">Search</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-138196 megamenu-header' id='mega-menu-item-138196'><a class="mega-menu-link" href="https://www.abtasty.com/fr/recommandations-produits/" id="megamenu-header-recommandations">Recommandations</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-138200 megamenu-header' id='mega-menu-item-138200'><a class="mega-menu-link" href="https://www.abtasty.com/fr/merchandisin/" id="megamenu-header-merchandising">Merchandising</a></li> </ul> </li><li class='mega-menu-column mega-menu-columns-3-of-12' id='mega-menu-138154-0-1'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget widget_text mega-menu-item-text-19' id='mega-menu-item-text-19'> <div class="textwidget"><p>Aller plus loin avec</p> </div> </li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-138197 megamenu-header' id='mega-menu-item-138197'><a class="mega-menu-link" href="https://www.abtasty.com/fr/emotions-ai/" id="megamenu-header-emotionsai">EmotionsAI</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-138198 megamenu-header' id='mega-menu-item-138198'><a class="mega-menu-link" href="https://www.abtasty.com/fr/guided-selling/" id="megamenu-header-guided-selling">Guided Selling</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-138199 megamenu-header' id='mega-menu-item-138199'><a class="mega-menu-link" href="https://www.abtasty.com/fr/recommandations-emails/" id="megamenu-header-recommandations-par-email">Recommandations par email</a></li> </ul> </li><li class='mega-menu-column mega-menu-columns-3-of-12' id='mega-menu-138154-0-2'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget widget_text mega-menu-item-text-20' id='mega-menu-item-text-20'> <div class="textwidget"><p>Con莽u pour scaler</p> </div> </li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-current-menu-item mega-page_item mega-page-item-137228 mega-current_page_item mega-menu-item-138201 megamenu-header' id='mega-menu-item-138201'><a class="mega-menu-link" href="https://www.abtasty.com/fr/optimisation-ia/" aria-current="page" id="megamenu-header-ia">IA</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-138202 megamenu-header' id='mega-menu-item-138202'><a class="mega-menu-link" href="https://www.abtasty.com/fr/conforme-rgpd/" id="megamenu-header-securite-et-vie-privee">S茅curit茅 et vie priv茅e</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-138203 megamenu-header' id='mega-menu-item-138203'><a class="mega-menu-link" href="https://www.abtasty.com/fr/tech-performance/" id="megamenu-header-technologie-et-performance">Technologie et Performance</a></li><li class='mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-161343' id='mega-menu-item-161343'><a class="mega-menu-link" href="https://www.abtasty.com/fr/nouvelles-fonctionnalites-2025/" id="megamenu-header-nouvelles-fonctionnalites-2025">Nouvelles fonctionnalit茅s 2025</a></li> </ul> </li><li class='mega-menu-column mega-header-background-primary mega-menu-columns-3-of-12 header-background-primary' id='mega-menu-138154-0-3'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget widget_text mega-menu-item-text-21' id='mega-menu-item-text-21'> <div class="textwidget"><p>Documentation</p> </div> </li><li class='mega-item-with-arrow-primary mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-138204 item-with-arrow-primary megamenu-header' id='mega-menu-item-138204'><a class="mega-menu-link" href="https://abtasty.zendesk.com/hc/en-us" id="megamenu-header-experimentation-web">Exp茅rimentation Web</a></li><li class='mega-item-with-arrow-primary mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-138205 item-with-arrow-primary megamenu-header' id='mega-menu-item-138205'><a class="mega-menu-link" href="https://developers.epoq.de/hc/en-us" id="megamenu-header-search">Search</a></li><li class='mega-item-with-arrow-primary mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-138206 item-with-arrow-primary megamenu-header' id='mega-menu-item-138206'><a class="mega-menu-link" href="https://flagship.zendesk.com/hc/en-us" id="megamenu-header-feature-exp-rollouts">Feature Exp & Rollouts</a></li><li class='mega-item-with-arrow-primary mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-138211 item-with-arrow-primary megamenu-header' id='mega-menu-item-138211'><a class="mega-menu-link" href="https://docs.developers.flagship.io/" id="megamenu-header-feature-developer-doc">Feature Developer Doc</a></li><li class='mega-item-with-arrow-primary mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-159324 item-with-arrow-primary megamenu-header' id='mega-menu-item-159324'><a class="mega-menu-link" href="https://support.abtasty.com/hc/en-us" id="megamenu-header-reco-merch">Reco. & Merch.</a></li> </ul> </li> </ul> </li></ul> </li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-has-children mega-menu-megamenu mega-align-bottom-left mega-menu-grid mega-close-after-click mega-disable-link mega-menu-item-138156 megamenu-header' id='mega-menu-item-138156'><a class="mega-menu-link" tabindex="0" aria-expanded="false" role="button" id="megamenu-header-evoluons-ensemble">脡voluons ensemble<span class="mega-indicator"></span></a> <ul class="mega-sub-menu"> <li class='mega-menu-row' id='mega-menu-138156-0'> <ul class="mega-sub-menu"> <li class='mega-menu-column mega-menu-columns-3-of-12' id='mega-menu-138156-0-0'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget widget_text mega-menu-item-text-22' id='mega-menu-item-text-22'> <div class="textwidget"><p>R茅ussir avec AB Tasty</p> </div> </li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-138222 megamenu-header' id='mega-menu-item-138222'><a class="mega-menu-link" href="https://www.abtasty.com/fr/clients/" id="megamenu-header-clients">Clients</a></li> </ul> </li><li class='mega-menu-column mega-menu-columns-3-of-12' id='mega-menu-138156-0-1'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget widget_text mega-menu-item-text-23' id='mega-menu-item-text-23'> <div class="textwidget"><p>Notre r茅seau de partenaire</p> </div> </li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-138221 megamenu-header' id='mega-menu-item-138221'><a class="mega-menu-link" href="https://www.abtasty.com/fr/trouver-un-partenaire/" id="megamenu-header-trouver-un-partenaire">Trouver un partenaire</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-138269 megamenu-header' id='mega-menu-item-138269'><a class="mega-menu-link" href="https://www.abtasty.com/fr/integrations/" id="megamenu-header-integrations">Int茅grations</a></li> </ul> </li><li class='mega-menu-column mega-menu-columns-3-of-12' id='mega-menu-138156-0-2'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget widget_text mega-menu-item-text-24' id='mega-menu-item-text-24'> <div class="textwidget"><p>Accompagnement</p> </div> </li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-138220 megamenu-header' id='mega-menu-item-138220'><a class="mega-menu-link" href="https://www.abtasty.com/fr/customer-success/" id="megamenu-header-equipe-customer-success">脡quipe Customer Success</a></li> </ul> </li><li class='mega-menu-column mega-menu-columns-3-of-12' id='mega-menu-138156-0-3'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget widget_block mega-menu-item-block-13' id='mega-menu-item-block-13'></li> </ul> </li> </ul> </li></ul> </li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-align-bottom-left mega-menu-flyout mega-menu-item-138171 megamenu-header' id='mega-menu-item-138171'><a class="mega-menu-link" href="https://www.abtasty.com/fr/tarifs/" tabindex="0" id="megamenu-header-tarifs">Tarifs</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-has-children mega-menu-megamenu mega-align-bottom-left mega-menu-grid mega-menu-item-152813 megamenu-header' id='mega-menu-item-152813'><a class="mega-menu-link" href="https://www.abtasty.com/fr/resources/" aria-expanded="false" tabindex="0" id="megamenu-header-ressources">Ressources<span class="mega-indicator"></span></a> <ul class="mega-sub-menu"> <li class='mega-menu-row' id='mega-menu-152813-0'> <ul class="mega-sub-menu"> <li class='mega-menu-column mega-menu-columns-3-of-12' id='mega-menu-152813-0-0'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget widget_text mega-menu-item-text-50' id='mega-menu-item-text-50'> <div class="textwidget"><p>Cat茅gories</p> </div> </li><li class='mega-item-topics mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-topics mega-menu-item-138278 item-topics megamenu-header' id='mega-menu-item-138278'><a class="mega-menu-link" href="https://www.abtasty.com/fr/topics/ab-testing/" id="megamenu-header-a-b-testing">#A/B Testing</a></li><li class='mega-item-topics mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-topics mega-menu-item-138279 item-topics megamenu-header' id='mega-menu-item-138279'><a class="mega-menu-link" href="https://www.abtasty.com/fr/topics/cro/" id="megamenu-header-cro">#CRO</a></li><li class='mega-item-topics mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-topics mega-menu-item-138280 item-topics megamenu-header' id='mega-menu-item-138280'><a class="mega-menu-link" href="https://www.abtasty.com/fr/topics/data-analytics/" id="megamenu-header-data-analytics">#Data & Analytics</a></li><li class='mega-item-topics mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-topics mega-menu-item-138283 item-topics megamenu-header' id='mega-menu-item-138283'><a class="mega-menu-link" href="https://www.abtasty.com/fr/topics/feature-experimentation/" id="megamenu-header-feature-experimentation">#Feature Experimentation</a></li><li class='mega-item-topics mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-topics mega-menu-item-138290 item-topics megamenu-header' id='mega-menu-item-138290'><a class="mega-menu-link" href="https://www.abtasty.com/fr/topics/methode-statistiques/" id="megamenu-header-methode-statistiques">#M茅thode statistiques</a></li><li class='mega-item-topics mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-topics mega-menu-item-138293 item-topics megamenu-header' id='mega-menu-item-138293'><a class="mega-menu-link" href="https://www.abtasty.com/fr/topics/parcours-client/" id="megamenu-header-parcours-client">#Parcours Client</a></li><li class='mega-item-topics mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-topics mega-menu-item-138294 item-topics megamenu-header' id='mega-menu-item-138294'><a class="mega-menu-link" href="https://www.abtasty.com/fr/topics/personnalisation/" id="megamenu-header-personnalisation">#Personnalisation</a></li><li class='mega-item-topics mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-topics mega-menu-item-138295 item-topics megamenu-header' id='mega-menu-item-138295'><a class="mega-menu-link" href="https://www.abtasty.com/fr/topics/psychologie-utilisateur/" id="megamenu-header-psychologie-utilisateur">#Psychologie utilisateur</a></li><li class='mega-menu-item mega-menu-item-type-widget widget_custom_html mega-menu-item-custom_html-15' id='mega-menu-item-custom_html-15'><div class="textwidget custom-html-widget"> </div></li><li class='mega-item-with-arrow-primary mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-139099 item-with-arrow-primary megamenu-header' id='mega-menu-item-139099'><a class="mega-menu-link" href="/fr/resources" id="megamenu-header-voir-plus">Voir plus</a></li> </ul> </li><li class='mega-menu-column mega-menu-columns-3-of-12' id='mega-menu-152813-0-1'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget widget_text mega-menu-item-text-51' id='mega-menu-item-text-51'> <div class="textwidget"><p>Secteurs d’activit茅</p> </div> </li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-industry mega-menu-item-138331 megamenu-header' id='mega-menu-item-138331'><a class="mega-menu-link" href="https://www.abtasty.com/fr/industry/banques-assurances-fr/" id="megamenu-header-banques-assurances">Banques & Assurances</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-industry mega-menu-item-138332 megamenu-header' id='mega-menu-item-138332'><a class="mega-menu-link" href="https://www.abtasty.com/fr/industry/beaute/" id="megamenu-header-beaute">Beaut茅</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-industry mega-menu-item-138333 megamenu-header' id='mega-menu-item-138333'><a class="mega-menu-link" href="https://www.abtasty.com/fr/industry/e-commerce/" id="megamenu-header-e-commerce">E-commerce</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-industry mega-menu-item-138338 megamenu-header' id='mega-menu-item-138338'><a class="mega-menu-link" href="https://www.abtasty.com/fr/industry/mode-fr/" id="megamenu-header-fashion-apparel">Fashion & apparel</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-industry mega-menu-item-138336 megamenu-header' id='mega-menu-item-138336'><a class="mega-menu-link" href="https://www.abtasty.com/fr/industry/maison-mobilier/" id="megamenu-header-maison-mobilier">Maison & Mobilier</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-industry mega-menu-item-138337 megamenu-header' id='mega-menu-item-138337'><a class="mega-menu-link" href="https://www.abtasty.com/fr/industry/media/" id="megamenu-header-medias">M茅dias</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-industry mega-menu-item-138341 megamenu-header' id='mega-menu-item-138341'><a class="mega-menu-link" href="https://www.abtasty.com/fr/industry/voyage-tourisme/" id="megamenu-header-voyage-tourisme">Voyage & Tourisme</a></li><li class='mega-menu-item mega-menu-item-type-widget widget_custom_html mega-menu-item-custom_html-16' id='mega-menu-item-custom_html-16'><div class="textwidget custom-html-widget"> </div></li><li class='mega-item-with-arrow-primary mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-139103 item-with-arrow-primary megamenu-header' id='mega-menu-item-139103'><a class="mega-menu-link" href="/fr/resources" id="megamenu-header-voir-plus">Voir plus</a></li> </ul> </li><li class='mega-menu-column mega-menu-columns-3-of-12' id='mega-menu-152813-0-2'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget widget_text mega-menu-item-text-52' id='mega-menu-item-text-52'> <div class="textwidget"><p>Contenus</p> </div> </li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-139106 megamenu-header' id='mega-menu-item-139106'><a class="mega-menu-link" href="/fr/blog" id="megamenu-header-articles">Articles</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-resource-categories mega-menu-item-138351 megamenu-header' id='mega-menu-item-138351'><a class="mega-menu-link" href="https://www.abtasty.com/fr/resource-categories/case-studies/" id="megamenu-header-cas-client">Cas Client</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-resource-categories mega-menu-item-138353 megamenu-header' id='mega-menu-item-138353'><a class="mega-menu-link" href="https://www.abtasty.com/fr/resource-categories/ebooks/" id="megamenu-header-livre-blanc">Livre Blanc</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-158426 megamenu-header' id='mega-menu-item-158426'><a class="mega-menu-link" href="https://www.abtasty.com/fr/glossaire/" id="megamenu-header-glossaire">Glossaire</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-resource-categories mega-menu-item-158427 megamenu-header' id='mega-menu-item-158427'><a class="mega-menu-link" href="https://www.abtasty.com/fr/resource-categories/guide/" id="megamenu-header-guides">Guides</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-resource-categories mega-menu-item-150434 megamenu-header' id='mega-menu-item-150434'><a class="mega-menu-link" href="https://www.abtasty.com/fr/resource-categories/podcast/" id="megamenu-header-podcast">Podcast</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-resource-categories mega-menu-item-138355 megamenu-header' id='mega-menu-item-138355'><a class="mega-menu-link" href="https://www.abtasty.com/fr/resource-categories/webinars/" id="megamenu-header-webinar">Webinar</a></li><li class='mega-menu-item mega-menu-item-type-widget widget_custom_html mega-menu-item-custom_html-17' id='mega-menu-item-custom_html-17'><div class="textwidget custom-html-widget"> </div></li><li class='mega-item-with-arrow-primary mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-139110 item-with-arrow-primary megamenu-header' id='mega-menu-item-139110'><a class="mega-menu-link" href="/fr/resources" id="megamenu-header-voir-toutes-les-ressources">Voir toutes les ressources</a></li> </ul> </li><li class='mega-menu-column mega-header-background-primary mega-menu-columns-3-of-12 header-background-primary' id='mega-menu-152813-0-3'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget widget_text mega-menu-item-text-53' id='mega-menu-item-text-53'> <div class="textwidget"><p>Outils</p> </div> </li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-151552 megamenu-header' id='mega-menu-item-151552'><a class="mega-menu-link" href="/fr/sample-size-calculator/#minimum-detectable-effect-calculator" id="megamenu-header-calculateur-de-leffet-minimum-detectable">Calculateur de l鈥檈ffet minimum d茅tectable</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-151550 megamenu-header' id='mega-menu-item-151550'><a class="mega-menu-link" href="https://www.abtasty.com/fr/sample-size-calculator/" id="megamenu-header-calculateur-de-taille-dechantillon">Calculateur de taille d鈥櫭ヽhantillon</a></li> </ul> </li> </ul> </li></ul> </li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-has-children mega-menu-megamenu mega-align-bottom-left mega-menu-grid mega-close-after-click mega-disable-link mega-menu-item-138159 megamenu-header' id='mega-menu-item-138159'><a class="mega-menu-link" tabindex="0" aria-expanded="false" role="button" id="megamenu-header-societe">Soci茅t茅<span class="mega-indicator"></span></a> <ul class="mega-sub-menu"> <li class='mega-menu-row' id='mega-menu-138159-0'> <ul class="mega-sub-menu"> <li class='mega-menu-column mega-menu-columns-3-of-12' id='mega-menu-138159-0-0'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget widget_text mega-menu-item-text-28' id='mega-menu-item-text-28'> <div class="textwidget"><p>AB Tasty</p> </div> </li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-138369 megamenu-header' id='mega-menu-item-138369'><a class="mega-menu-link" href="https://www.abtasty.com/fr/a-propos/" id="megamenu-header-a-propos">脌 propos</a></li><li class='mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-147334' id='mega-menu-item-147334'><a class="mega-menu-link" href="https://www.abtasty.com/fr/nos-engagements-rse/" id="megamenu-header-nos-engagements-rse">Nos engagements RSE</a></li><li class='mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-157202' id='mega-menu-item-157202'><a class="mega-menu-link" href="https://www.abtasty.com/fr/news-fr/" id="megamenu-header-nos-dernieres-news">Nos derni猫res news</a></li> </ul> </li><li class='mega-menu-column mega-menu-columns-3-of-12' id='mega-menu-138159-0-1'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget widget_text mega-menu-item-text-29' id='mega-menu-item-text-29'> <div class="textwidget"><p>Nous rejoindre</p> </div> </li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-138371 megamenu-header' id='mega-menu-item-138371'><a class="mega-menu-link" href="https://www.abtasty.com/fr/votre-parcours-chez-ab-tasty/" id="megamenu-header-votre-parcours-chez-ab-tasty">Votre parcours chez AB Tasty</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-138394 megamenu-header' id='mega-menu-item-138394'><a class="mega-menu-link" href="https://careers.abtasty.com/#jobs" id="megamenu-header-carrieres">Carri猫res</a></li><li class='mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-157206' id='mega-menu-item-157206'><a class="mega-menu-link" href="https://www.abtasty.com/fr/pourquoi-travailler-avec-ab-tasty/" id="megamenu-header-pourquoi-travailler-avec-ab-tasty">Pourquoi travailler avec AB Tasty ?</a></li> </ul> </li><li class='mega-menu-column mega-menu-columns-3-of-12' id='mega-menu-138159-0-2'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget widget_text mega-menu-item-text-30' id='mega-menu-item-text-30'> <div class="textwidget"><p>Contact</p> </div> </li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-138392 megamenu-header' id='mega-menu-item-138392'><a class="mega-menu-link" href="https://www.abtasty.com/fr/contact/" id="megamenu-header-nous-envoyer-un-message">Nous envoyer un message</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-138372 megamenu-header' id='mega-menu-item-138372'><a class="mega-menu-link" href="https://www.abtasty.com/fr/become-a-partner/" id="megamenu-header-devenir-partenaire">Devenir partenaire</a></li> </ul> </li><li class='mega-menu-column mega-menu-columns-3-of-12' id='mega-menu-138159-0-3'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget widget_block mega-menu-item-block-15' id='mega-menu-item-block-15'></li> </ul> </li> </ul> </li></ul> </li><li class='mega-header-align-right mega-demo-btn mega-getdemo mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-align-bottom-left mega-menu-flyout mega-menu-item-138160 header-align-right demo-btn getdemo megamenu-header' id='mega-menu-item-138160'><a class="mega-menu-link" href="https://www.abtasty.com/fr/get-a-demo/" tabindex="0" id="megamenu-header-demander-une-demo">Demander une d茅mo</a></li><li class='mega-header-align-right mega-login mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-has-children mega-align-bottom-left mega-menu-flyout mega-has-icon mega-icon-left mega-menu-item-138161 header-align-right login megamenu-header' id='mega-menu-item-138161'><a class="dashicons-admin-users mega-menu-link" href="#" aria-expanded="false" tabindex="0" id="megamenu-header-login">Login<span class="mega-indicator"></span></a> <ul class="mega-sub-menu"> <li class='mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-138396 megamenu-header' id='mega-menu-item-138396'><a class="mega-menu-link" href="https://auth.abtasty.com/login?return_to=https%3A%2F%2Fapp2.abtasty.com" id="megamenu-header-experimentation-web">Exp茅rimentation Web</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-138397 megamenu-header' id='mega-menu-item-138397'><a class="mega-menu-link" href="https://auth.abtasty.com/login?return_to=https://app.flagship.io" id="megamenu-header-feature-exp-rollouts">Feature Exp. & Rollouts</a></li><li class='mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-159350' id='mega-menu-item-159350'><a class="mega-menu-link" href="https://recos.abtasty.com/" id="megamenu-header-reco-merch">Reco. & Merch.</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-138398 megamenu-header' id='mega-menu-item-138398'><a class="mega-menu-link" href="https://controldesk.epoq.de/v2/login" id="megamenu-header-search">Search</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-138399 megamenu-header' id='mega-menu-item-138399'><a class="mega-menu-link" href="https://emotionsai.abtasty.com/login/?next=/accounts/login/%3Fnext%3D/" id="megamenu-header-emotionsai">EmotionsAI</a></li></ul> </li><li class='mega-pll-parent-menu-item mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-current-menu-parent mega-menu-item-has-children mega-align-bottom-left mega-menu-flyout mega-has-icon mega-icon-left mega-menu-item-138180 pll-parent-menu-item' id='mega-menu-item-138180'><a class="dashicons-admin-site-alt3 mega-menu-link" href="#pll_switcher" aria-expanded="false" tabindex="0" id="megamenu-header-fr">FR<span class="mega-indicator"></span></a> <ul class="mega-sub-menu"> <li class='mega-lang-item mega-lang-item-2 mega-lang-item-en mega-lang-item-first mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-138180-en lang-item lang-item-2 lang-item-en lang-item-first' id='mega-menu-item-138180-en'><a class="mega-menu-link" href="https://www.abtasty.com/ai-optimization/" id="megamenu-header-en">EN</a></li><li class='mega-lang-item mega-lang-item-5 mega-lang-item-de mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-138180-de lang-item lang-item-5 lang-item-de' id='mega-menu-item-138180-de'><a class="mega-menu-link" href="https://www.abtasty.com/de/ki-technologie/" id="megamenu-header-de">DE</a></li><li class='mega-lang-item mega-lang-item-9 mega-lang-item-fr mega-current-lang mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-138180-fr lang-item lang-item-9 lang-item-fr current-lang' id='mega-menu-item-138180-fr'><a class="mega-menu-link" href="https://www.abtasty.com/fr/optimisation-ia/" id="megamenu-header-fr">FR</a></li></ul> </li></ul></div> </ul> </nav> <nav class="mobile-menu" aria-label="Mobile"> <ul class="modal-menu reset-list-style"> <div id="mega-menu-wrap-mobile" class="mega-menu-wrap"><div class="mega-menu-toggle"><div class="mega-toggle-blocks-left"></div><div class="mega-toggle-blocks-center"></div><div class="mega-toggle-blocks-right"><div class='mega-toggle-block mega-menu-toggle-animated-block mega-toggle-block-0' id='mega-toggle-block-0'><button aria-label="Toggle Menu" class="mega-toggle-animated mega-toggle-animated-slider" type="button" aria-expanded="false"> <span class="mega-toggle-animated-box"> <span class="mega-toggle-animated-inner"></span> </span> </button></div></div></div><ul id="mega-menu-mobile" class="mega-menu max-mega-menu mega-menu-horizontal mega-no-js" data-event="click" data-effect="fade_up" data-effect-speed="200" data-effect-mobile="slide" data-effect-speed-mobile="200" data-panel-width="body" data-mobile-force-width="false" data-second-click="go" data-document-click="collapse" data-vertical-behaviour="accordion" data-breakpoint="999" data-unbind="true" data-mobile-state="collapse_all" data-mobile-direction="vertical" data-hover-intent-timeout="300" data-hover-intent-interval="100"><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-current-menu-ancestor mega-menu-item-has-children mega-align-bottom-left mega-menu-flyout mega-close-after-click mega-disable-link mega-menu-item-138646 megamenu-header' id='mega-menu-item-138646'><a class="mega-menu-link" tabindex="0" aria-expanded="false" role="button" id="megamenu-header-plateforme">Plateforme<span class="mega-indicator"></span></a> <ul class="mega-sub-menu"> <li class='mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-has-children mega-close-after-click mega-disable-link mega-menu-item-138647 megamenu-header' id='mega-menu-item-138647'><a class="mega-menu-link" tabindex="0" aria-expanded="false" role="button" id="megamenu-header-produits">Produits<span class="mega-indicator"></span></a> <ul class="mega-sub-menu"> <li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-138654 megamenu-header' id='mega-menu-item-138654'><a class="mega-menu-link" href="https://www.abtasty.com/fr/experimentation-web/" id="megamenu-header-experimentation-web">Exp茅rimentation Web</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-138649 megamenu-header' id='mega-menu-item-138649'><a class="mega-menu-link" href="https://www.abtasty.com/fr/feature-experimentation/" id="megamenu-header-feature-experimentation">Feature experimentation</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-138650 megamenu-header' id='mega-menu-item-138650'><a class="mega-menu-link" href="https://www.abtasty.com/fr/personnalisation/" id="megamenu-header-personnalisation">Personnalisation</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-138652 megamenu-header' id='mega-menu-item-138652'><a class="mega-menu-link" href="https://www.abtasty.com/fr/rollouts/" id="megamenu-header-rollouts">Rollouts</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-138653 megamenu-header' id='mega-menu-item-138653'><a class="mega-menu-link" href="https://www.abtasty.com/fr/intelligent-search/" id="megamenu-header-search">Search</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-138651 megamenu-header' id='mega-menu-item-138651'><a class="mega-menu-link" href="https://www.abtasty.com/fr/recommandations-produits/" id="megamenu-header-recommandations">Recommandations</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-138658 megamenu-header' id='mega-menu-item-138658'><a class="mega-menu-link" href="https://www.abtasty.com/fr/merchandisin/" id="megamenu-header-merchandising">Merchandising</a></li> </ul> </li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-has-children mega-close-after-click mega-disable-link mega-menu-item-138655 megamenu-header' id='mega-menu-item-138655'><a class="mega-menu-link" tabindex="0" aria-expanded="false" role="button" id="megamenu-header-aller-plus-loin-avec">Aller plus loin avec<span class="mega-indicator"></span></a> <ul class="mega-sub-menu"> <li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-138656 megamenu-header' id='mega-menu-item-138656'><a class="mega-menu-link" href="https://www.abtasty.com/fr/emotions-ai/" id="megamenu-header-emotionsai">EmotionsAI</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-138657 megamenu-header' id='mega-menu-item-138657'><a class="mega-menu-link" href="https://www.abtasty.com/fr/guided-selling/" id="megamenu-header-guided-selling">Guided Selling</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-138659 megamenu-header' id='mega-menu-item-138659'><a class="mega-menu-link" href="https://www.abtasty.com/fr/recommandations-emails/" id="megamenu-header-recommandations-par-email">Recommandations par email</a></li><li class='mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-161344' id='mega-menu-item-161344'><a class="mega-menu-link" href="https://www.abtasty.com/fr/nouvelles-fonctionnalites-2025/" id="megamenu-header-nouvelles-fonctionnalites-2025">Nouvelles fonctionnalit茅s 2025</a></li> </ul> </li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-current-menu-ancestor mega-current-menu-parent mega-menu-item-has-children mega-close-after-click mega-disable-link mega-menu-item-138660 megamenu-header' id='mega-menu-item-138660'><a class="mega-menu-link" tabindex="0" aria-expanded="false" role="button" id="megamenu-header-concu-pour-scaler">Con莽u pour scaler<span class="mega-indicator"></span></a> <ul class="mega-sub-menu"> <li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-current-menu-item mega-page_item mega-page-item-137228 mega-current_page_item mega-menu-item-138661 megamenu-header' id='mega-menu-item-138661'><a class="mega-menu-link" href="https://www.abtasty.com/fr/optimisation-ia/" aria-current="page" id="megamenu-header-ia">IA</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-138662 megamenu-header' id='mega-menu-item-138662'><a class="mega-menu-link" href="https://www.abtasty.com/fr/conforme-rgpd/" id="megamenu-header-securite-et-vie-privee">S茅curit茅 et vie priv茅e</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-138663 megamenu-header' id='mega-menu-item-138663'><a class="mega-menu-link" href="https://www.abtasty.com/fr/tech-performance/" id="megamenu-header-technologie-et-performance">Technologie et Performance</a></li> </ul> </li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-has-children mega-close-after-click mega-disable-link mega-menu-item-138664 megamenu-header' id='mega-menu-item-138664'><a class="mega-menu-link" tabindex="0" aria-expanded="false" role="button" id="megamenu-header-documentation">Documentation<span class="mega-indicator"></span></a> <ul class="mega-sub-menu"> <li class='mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-138665 megamenu-header' id='mega-menu-item-138665'><a class="mega-menu-link" href="https://abtasty.zendesk.com/hc/en-us" id="megamenu-header-experimentation-web">Exp茅rimentation Web</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-138666 megamenu-header' id='mega-menu-item-138666'><a class="mega-menu-link" href="https://developers.epoq.de/hc/en-us" id="megamenu-header-search">Search</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-138667 megamenu-header' id='mega-menu-item-138667'><a class="mega-menu-link" href="https://flagship.zendesk.com/hc/en-us" id="megamenu-header-feature-exp-rollouts">Feature Exp & Rollouts</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-138668 megamenu-header' id='mega-menu-item-138668'><a class="mega-menu-link" href="https://docs.developers.flagship.io/" id="megamenu-header-feature-developer-doc">Feature Developer Doc</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-159338 megamenu-header' id='mega-menu-item-159338'><a class="mega-menu-link" href="https://support.abtasty.com/hc/en-us" id="megamenu-header-reco-merch">Reco. & Merch.</a></li> </ul> </li></ul> </li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-has-children mega-align-bottom-left mega-menu-flyout mega-close-after-click mega-disable-link mega-menu-item-138669 megamenu-header' id='mega-menu-item-138669'><a class="mega-menu-link" tabindex="0" aria-expanded="false" role="button" id="megamenu-header-evoluons-ensemble">脡voluons ensemble<span class="mega-indicator"></span></a> <ul class="mega-sub-menu"> <li class='mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-has-children mega-close-after-click mega-disable-link mega-menu-item-138670 megamenu-header' id='mega-menu-item-138670'><a class="mega-menu-link" tabindex="0" aria-expanded="false" role="button" id="megamenu-header-reussir-avec-ab-tasty">R茅ussir avec AB Tasty<span class="mega-indicator"></span></a> <ul class="mega-sub-menu"> <li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-138671 megamenu-header' id='mega-menu-item-138671'><a class="mega-menu-link" href="https://www.abtasty.com/fr/clients/" id="megamenu-header-clients">Clients</a></li> </ul> </li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-has-children mega-close-after-click mega-disable-link mega-menu-item-138672 megamenu-header' id='mega-menu-item-138672'><a class="mega-menu-link" tabindex="0" aria-expanded="false" role="button" id="megamenu-header-notre-reseau-de-partenaire">Notre r茅seau de partenaire<span class="mega-indicator"></span></a> <ul class="mega-sub-menu"> <li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-138674 megamenu-header' id='mega-menu-item-138674'><a class="mega-menu-link" href="https://www.abtasty.com/fr/trouver-un-partenaire/" id="megamenu-header-trouver-un-partenaire">Trouver un partenaire</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-138673 megamenu-header' id='mega-menu-item-138673'><a class="mega-menu-link" href="https://www.abtasty.com/fr/integrations/" id="megamenu-header-integrations">Int茅grations</a></li> </ul> </li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-has-children mega-close-after-click mega-disable-link mega-menu-item-138675 megamenu-header' id='mega-menu-item-138675'><a class="mega-menu-link" tabindex="0" aria-expanded="false" role="button" id="megamenu-header-accompagnement">Accompagnement<span class="mega-indicator"></span></a> <ul class="mega-sub-menu"> <li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-138676 megamenu-header' id='mega-menu-item-138676'><a class="mega-menu-link" href="https://www.abtasty.com/fr/customer-success/" id="megamenu-header-equipe-customer-success">脡quipe Customer Success</a></li> </ul> </li></ul> </li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-align-bottom-left mega-menu-flyout mega-menu-item-138677 megamenu-header' id='mega-menu-item-138677'><a class="mega-menu-link" href="https://www.abtasty.com/fr/tarifs/" tabindex="0" id="megamenu-header-tarifs">Tarifs</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-has-children mega-align-bottom-left mega-menu-flyout mega-close-after-click mega-disable-link mega-menu-item-138678 megamenu-header' id='mega-menu-item-138678'><a class="mega-menu-link" tabindex="0" aria-expanded="false" role="button" id="megamenu-header-ressources">Ressources<span class="mega-indicator"></span></a> <ul class="mega-sub-menu"> <li class='mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-has-children mega-close-after-click mega-disable-link mega-menu-item-138679 megamenu-header' id='mega-menu-item-138679'><a class="mega-menu-link" tabindex="0" aria-expanded="false" role="button" id="megamenu-header-categories">Cat茅gories<span class="mega-indicator"></span></a> <ul class="mega-sub-menu"> <li class='mega-item-topics mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-topics mega-menu-item-138680 item-topics megamenu-header' id='mega-menu-item-138680'><a class="mega-menu-link" href="https://www.abtasty.com/fr/topics/ab-testing/" id="megamenu-header-a-b-testing">#A/B Testing</a></li><li class='mega-item-topics mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-topics mega-menu-item-138681 item-topics megamenu-header' id='mega-menu-item-138681'><a class="mega-menu-link" href="https://www.abtasty.com/fr/topics/cro/" id="megamenu-header-cro">#CRO</a></li><li class='mega-item-topics mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-topics mega-menu-item-138682 item-topics megamenu-header' id='mega-menu-item-138682'><a class="mega-menu-link" href="https://www.abtasty.com/fr/topics/data-analytics/" id="megamenu-header-data-analytics">#Data & Analytics</a></li><li class='mega-item-topics mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-topics mega-menu-item-138685 item-topics megamenu-header' id='mega-menu-item-138685'><a class="mega-menu-link" href="https://www.abtasty.com/fr/topics/feature-experimentation/" id="megamenu-header-feature-experimentation">#Feature Experimentation</a></li><li class='mega-item-topics mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-topics mega-menu-item-138692 item-topics megamenu-header' id='mega-menu-item-138692'><a class="mega-menu-link" href="https://www.abtasty.com/fr/topics/methode-statistiques/" id="megamenu-header-methode-statistiques">#M茅thode statistiques</a></li><li class='mega-item-topics mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-topics mega-menu-item-138695 item-topics megamenu-header' id='mega-menu-item-138695'><a class="mega-menu-link" href="https://www.abtasty.com/fr/topics/parcours-client/" id="megamenu-header-parcours-client">#Parcours Client</a></li><li class='mega-item-topics mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-topics mega-menu-item-138696 item-topics megamenu-header' id='mega-menu-item-138696'><a class="mega-menu-link" href="https://www.abtasty.com/fr/topics/personnalisation/" id="megamenu-header-personnalisation">#Personnalisation</a></li><li class='mega-item-topics mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-topics mega-menu-item-138697 item-topics megamenu-header' id='mega-menu-item-138697'><a class="mega-menu-link" href="https://www.abtasty.com/fr/topics/psychologie-utilisateur/" id="megamenu-header-psychologie-utilisateur">#Psychologie utilisateur</a></li><li class='mega-megamenu-header mega-item-with-arrow-primary mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-139176 megamenu-header item-with-arrow-primary' id='mega-menu-item-139176'><a class="mega-menu-link" href="/resources" id="megamenu-header-voir-plus">Voir plus</a></li> </ul> </li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-custom 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href="https://www.abtasty.com/fr/">Accueil</a></span> <span class="breadcrumb_last" aria-current="page">IA</span></span></p></div></div> <div class="wp-block-group alignfull clearfix group wp-block-group__inner-container has-accent-background-color has-background banner3 is-layout-flow wp-block-group-is-layout-flow" style="background-color:#000155"><div class="wp-block-group__inner-container"> <div class="wp-block-columns is-not-stacked-on-mobile alignwide is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:50%"> <figure class="wp-block-image size-full is-resized"><img decoding="async" width="600" height="600" src="https://www.abtasty.com/wp-content/uploads/2024/02/600x600.png" alt="" class="wp-image-142531" style="width:500px" srcset="https://www.abtasty.com/wp-content/uploads/2024/02/600x600.png 600w, 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wp-container-core-group-is-layout-2 wp-block-group-is-layout-constrained"> <p class="has-text-color has-link-color has-small-font-size wp-elements-9edc8701a048a86bd2f42fcad2280321" style="color:#ffffff">Vous souhaitez int茅grer l’IA au sein de votre strat茅gie d’optimisation de l’exp茅rience ? Nous avons l’infrastructure et la technologie n茅cessaires pour vous permettre d’atteindre vos objectifs.</p> <div class="wp-block-buttons is-content-justification-right is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex"> <div class="wp-block-button"><a class="wp-block-button__link wp-element-button" href="https://www.abtasty.com/fr/get-a-demo/">Demande de d茅mo</a></div> </div> </div></div> </div> </div> </div></div> <div class="wp-block-group alignwide molecule1 slider-molecule has-subtle-background-color has-background has-border-radius"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"> <div class="wp-block-group"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"> <h2 class="wp-block-heading has-text-align-left" id="h-renforcer-l-engagement-grace-a-des-experiences-enrichies-par-l-ia">Renforcer l’engagement gr芒ce 脿 des exp茅riences enrichies par l’IA</h2> <div id="slider-pro-42" class="slider-pro sp-no-js whyabtasty" style="width: 1000px; height: 498px;"> <div class="sp-slides"> <div class="sp-slide"> <img decoding="async" class="sp-image" src="https://www.abtasty.com/wp-content/uploads/2023/12/capt-480-2.png" width="480" height="475" /> <img decoding="async" class="sp-thumbnail" src="https://www.abtasty.com/wp-content/uploads/2023/12/capt-480-2.png" /> <div class="sp-caption"><h3> Cr茅er des exp茅riences adapt茅es 脿 chaque utilisateur </h3> <p> Cr茅ez des exp茅riences en vous basant sur vos propres donn茅es et sur le comportement en temps r茅el, le tout avec l'IA. </p> <p> <span>Comprenez et segmentez les visiteurs en fonction de leurs besoins 茅motionnels gr芒ce 脿 l'EmotionsAI, une technologie novatrice sur le march茅.</span> </p> <p> <span>Personnalisez vos exp茅riences en fonction du niveau d'interaction avec la marque gr芒ce 脿 nos segments d'engagement pr茅d茅finis.</span> </p> <p> <span>Ciblez les visiteurs en fonction de leurs pr茅f茅rences de contenus ou de produits 脿 l'aide du traitement du langage naturel (NLP).</span> </p></div> <h3> When your customers search, they鈥檒l find </h3> <p> Our powerful search solution gets customers to the products they want to buy while providing opportunities for catalog discovery. </p> <p> <span>Search results calculated in miliseconds. Get customers to products and content quickly.</span> </p> <p> <span>Recognizes errors and corrects them avoiding zero-hit pages..</span> </p> <p> <span>Adapts to colloquialisms and common language usage. Search by item number, product properties, and more.</span> </p> </div> <div class="sp-slide"> <img decoding="async" class="sp-image" src="https://www.abtasty.com/wp-content/uploads/2024/01/MicrosoftTeams-image-4-500x500.png" width="500" height="500" /> <img decoding="async" class="sp-thumbnail" src="https://www.abtasty.com/wp-content/uploads/2024/01/MicrosoftTeams-image-4-500x500.png" /> <div class="sp-caption"><h3> Personnaliser chaque 茅tape du parcours </h3> <p> Notre IA traite les donn茅es de votre catalogue produits, le comportement de vos clients (clics, achats, etc.) ainsi que les connaissances de nos experts et les v么tres, afin de g茅n茅rer un contenu et des produits personnalis茅s en temps r茅el. </p> <p> <span>Augmentez l'engagement et le montant du panier moyen (AOV) gr芒ce 脿 des recommandations personnalis茅es en temps r茅el.</span> </p> <p> <span>Affichez des r茅sultats de recherche personnalis茅s 1:1 et encouragez la d茅couverte du catalogue.</span> </p></div> <h3> When your customers search, they鈥檒l find </h3> <p> Our powerful search solution gets customers to the products they want to buy while providing opportunities for catalog discovery. </p> <p> <span>Search results calculated in miliseconds. Get customers to products and content quickly.</span> </p> <p> <span>Recognizes errors and corrects them avoiding zero-hit pages..</span> </p> <p> <span>Adapts to colloquialisms and common language usage. Search by item number, product properties, and more.</span> </p> </div> </div> </div> </div></div> </div></div> <div class="wp-block-group alignfull group wp-block-group__inner-container has-subtle-background-color banner4 has-border-radius has-background is-layout-flow wp-block-group-is-layout-flow" style="background-color:#ffffff"><div class="wp-block-group__inner-container"> <div class="wp-block-columns is-not-stacked-on-mobile alignwide is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:50%"> <figure class="wp-block-image size-full is-resized"><img loading="lazy" decoding="async" width="440" height="441" src="https://www.abtasty.com/wp-content/uploads/2024/02/AIfsd.png" alt="" class="wp-image-142525" style="width:540px" srcset="https://www.abtasty.com/wp-content/uploads/2024/02/AIfsd.png 440w, https://www.abtasty.com/wp-content/uploads/2024/02/AIfsd-150x150.png 150w" sizes="auto, (max-width: 440px) 100vw, 440px" /></figure> </div> <div class="wp-block-column is-vertically-aligned-center is-style-default is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:35%"> <div class="wp-block-group is-content-justification-left"><div class="wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-6 wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading has-text-color has-link-color wp-elements-d8b8474843a3d27e72b592545350353c" id="h-une-meilleure-performance-et-productivite-avec-l-ia" style="color:#3100be">Une meilleure performance et productivit茅 avec l’IA</h2> </div></div> <div class="wp-block-group is-content-justification-left"><div class="wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-7 wp-block-group-is-layout-constrained"> <p class="has-text-color has-link-color has-small-font-size wp-elements-b95b426a4c7c666927c21fbba1763ad0" style="color:#3100be">Automatisez les diff茅rentes parties du processus d’optimisation pour acc茅l茅rer les workflows et augmenter la productivit茅 de vos 茅quipes.</p> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"></div> </div></div> </div> </div> </div></div> <div class="wp-block-group alignfull clearfix text4col has-border-radius has-subtle-background-color has-background" style="background-color:#ffffff"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex"> <div class="wp-block-column has-text-color has-link-color wp-elements-ed07551be0d2ebdb08da1155033e6a03 is-layout-flow wp-block-column-is-layout-flow" style="color:#3100be;flex-basis:25%"> <p class="has-normal-font-size">Prises de d茅cisions acc茅l茅r茅e</p> <p>Ne perdez jamais une conversion. L’allocation dynamique du trafic, bas茅e sur le Thompson Sampling, envoie automatiquement tous les visiteurs vers une variation gagnante d猫s qu’elle est statistiquement fiable.</p> </div> <div class="wp-block-column has-text-color has-link-color wp-elements-b3354f3e2b4b81760628f1129714cd2b is-layout-flow wp-block-column-is-layout-flow" style="color:#3100be;flex-basis:25%"> <p class="has-normal-font-size">Traitement des donn茅es et du langage</p> <p>Nous analysons et traitons des milliards de donn茅es pour vous aider 脿 offrir des exp茅riences optimis茅es.</p> </div> <div class="wp-block-column has-text-color has-link-color wp-elements-355d5fd9e0f1c92b74d9e6e374592ea0 is-layout-flow wp-block-column-is-layout-flow" style="color:#3100be;flex-basis:25%"> <p class="has-normal-font-size">Puissance d’analyse</p> <p>L’IA permet d’obtenir des analyses plus pr茅cises et obtenir de meilleurs r茅sultats, sans perdre de temps avec les t芒ches fastidieuses.</p> </div> <div class="wp-block-column has-text-color has-link-color wp-elements-f657a814182a34ca94f360063d12bcc5 is-layout-flow wp-block-column-is-layout-flow" style="color:#3100be;flex-basis:25%"> <p class="has-normal-font-size">Merchandising des produits</p> <p>L’IA s茅lectionne automatiquement le contenu, les produits et les r茅sultats de recherche les plus pertinents, vous 茅pargnant ainsi cette t芒che.</p> </div> </div> </div></div> <div class="wp-block-group alignfull clearfix columns3 columns3-2 has-background" style="background-color:#ffffff;padding-top:30px;padding-bottom:30px"><div class="wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-16 wp-block-group-is-layout-constrained"> <h3 class="wp-block-heading has-text-color has-link-color wp-elements-90c7428635ff963f368f1a9538f60d36" id="h-concu-pour-scaler" style="color:#3100be">Con莽u pour scaler</h3> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex" style="margin-top:0px;margin-bottom:0px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow"> <div class="wp-block-group box2 box has-border-color has-primary-background-color has-background" style="border-color:#e3e3e3;border-width:1px;border-radius:16px;padding-top:0;padding-right:30px;padding-bottom:0;padding-left:30px"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"> <figure class="wp-block-image size-full is-resized"><img loading="lazy" decoding="async" width="96" height="96" src="https://www.abtasty.com/wp-content/uploads/2024/01/rocket-white.png" alt="" class="wp-image-1165" style="width:48px"/></figure> <div class="wp-block-group"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"> <h4 class="wp-block-heading has-text-align-left has-background-color has-text-color" id="h-80-milliards-de-donnees" style="margin-top:0;margin-right:0px;margin-bottom:0px;margin-left:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;font-size:24px;font-style:normal;font-weight:500">80 milliards de donn茅es</h4> <p class="has-text-align-left has-background-color has-text-color" style="margin-top:10px;margin-right:0px;margin-bottom:30px;margin-left:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;font-size:16px">Avec 1000+ clients – et de nouveaux chaque jour – nous sommes pr茅par茅s 脿 accompagner n’importe quel niveau de croissance.</p> </div></div> </div></div> </div> <div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow"> <div class="wp-block-group box3 box has-border-color has-background" style="border-color:#e3e3e3;border-width:1px;border-radius:16px;background-color:#D6FF00;padding-top:0;padding-right:30px;padding-bottom:0;padding-left:30px"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"> <figure class="wp-block-image size-full is-resized"><img loading="lazy" decoding="async" width="96" height="96" src="https://www.abtasty.com/wp-content/uploads/2024/01/search-blue.png" alt="" class="wp-image-1007" style="width:48px"/></figure> <div class="wp-block-group"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"> <h4 class="wp-block-heading has-text-align-left has-text-color" id="h-32-millions-de-visiteurs-jour" style="color:#3100be;margin-top:0;margin-right:0px;margin-bottom:0px;margin-left:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;font-size:24px;font-style:normal;font-weight:500">32 millions de visiteurs / jour</h4> <p class="has-text-align-left has-text-color" style="color:#3100be;margin-top:10px;margin-right:0px;margin-bottom:30px;margin-left:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;font-size:16px">Les exp茅riences des clients devenant de plus en plus digitales, la capacit茅脿 traiter de grands volumes de donn茅es est essentielle 脿 la r茅ussite.</p> </div></div> </div></div> </div> <div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow"> <div class="wp-block-group box2 box has-border-color has-background" style="border-color:#e3e3e3;border-width:1px;border-radius:16px;background-color:#e8e8e8;padding-top:0;padding-right:30px;padding-bottom:0;padding-left:30px"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"> <figure class="wp-block-image size-full is-resized"><img loading="lazy" decoding="async" width="96" height="96" src="https://www.abtasty.com/wp-content/uploads/2024/01/target-people-blue.png" alt="" class="wp-image-1019" style="width:48px"/></figure> <div class="wp-block-group"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"> <h4 class="wp-block-heading has-text-align-left has-text-color" id="h-250-points-de-donnees-visiteur" style="color:#3100be;margin-top:0;margin-right:0px;margin-bottom:0px;margin-left:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;font-size:24px;font-style:normal;font-weight:500">250 points de donn茅es / visiteur</h4> <p class="has-text-align-left has-text-color" style="color:#3100be;margin-top:10px;margin-right:0px;margin-bottom:30px;margin-left:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;font-size:16px">Obtenez une vue 脿 360掳 de chacun de vos visiteurs pour mieux comprendre vos audiences.</p> </div></div> </div></div> </div> </div> </div></div> <div class="wp-block-group alignfull bulletsicons bulletsicons1 has-border-radius has-background" style="background-color:#ffffff"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"> <div class="wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9 wp-block-columns-is-layout-flex"> <div class="wp-block-column bigtitle is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:40%"> <p class="has-primary-color has-text-color has-link-color has-small-font-size wp-elements-6ba708073075de78702d1d6076815d6b">Puissante collecte de donn茅es</p> <h2 class="wp-block-heading has-text-color has-link-color wp-elements-1b32d3dc7006f92b8c2566df2fff2fd4" id="h-les-donnees-sont-au-coeur-de-notre-plateforme-des-insights-aux-analyses" style="color:#3100be">Les donn茅es sont au c艙ur de notre plateforme : des insights aux analyses</h2> </div> <div class="wp-block-column list-icons is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:60%"> <div class="wp-block-group alignfull"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:10%"> <figure class="wp-block-image size-full icon icon-72"><img decoding="async" src="/wp-content/uploads/2024/01/rocket-blue.png" alt="" class="wp-image-1967"/></figure> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:85%"> <p class="title has-text-color has-link-color wp-elements-e71d2e60cde699b487737f9ac1198ef0" style="color:#3100be">Con莽u pour scaler</p> <p class="has-text-color has-link-color has-small-font-size wp-elements-ccfb12dc908e88b4b74a64c29c5bb84c" style="color:#3100be">Notre infrastructure est soutenue par Google Cloud Dataflow, Cloud Pub/Sub, Cloud Storage et Cloud SQL pour traiter plus de deux milliards d’茅v茅nements par jour.</p> </div> </div> </div></div> <div class="wp-block-group alignfull"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-6 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:10%"> <figure class="wp-block-image size-full icon icon-72"><img decoding="async" src="/wp-content/uploads/2024/01/lightning-blue.png" alt="" class="wp-image-1956"/></figure> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:85%"> <p class="title has-text-color has-link-color wp-elements-132ae7c1bf1618826d93b95aebb16749" style="color:#3100be">Rapports fiables</p> <p class="has-text-color has-link-color has-small-font-size wp-elements-edb313c8ae67f5a490670f52214653ba" style="color:#3100be">Les intervalles de confiance pour contr么ler la signification statistique vous aident 脿 prendre des d茅cisions fiables et 茅clair茅es sur les tests 脿 coder en dur sur votre site. Bas茅 sur les statistiques bay茅siennes.</p> </div> </div> </div></div> <div class="wp-block-group alignfull"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:10%"> <figure class="wp-block-image size-full icon icon-72"><img decoding="async" src="https://www.abtasty.com/wp-content/uploads/2024/01/bottle-blue.png" alt="" class="wp-image-1938"/></figure> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:85%"> <p class="title has-text-color has-link-color wp-elements-a8738b57f8125dc0fc6b59795f4b4312" style="color:#3100be">Collecte de donn茅es</p> <p class="has-text-color has-link-color has-small-font-size wp-elements-b9b2e655bfc93405434d47b9cdcdfc0e" style="color:#3100be">Universal collect, notre processus interne de collecte de donn茅es, capture plus de 250 points de donn茅es, ce qui permet une granularit茅 n茅cessaire pour des campagnes d’optimisation performantes.</p> </div> </div> </div></div> <div class="wp-block-group alignfull"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:10%"> <figure class="wp-block-image size-full icon icon-72"><img decoding="async" src="/wp-content/uploads/2024/01/target-people-blue.png" alt="" class="wp-image-1980"/></figure> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:85%"> <p class="title has-text-color has-link-color wp-elements-c8d0e07fe242dcac80e366cb3eda8a1a" style="color:#3100be">Le ROI en un clin d’艙il</p> <p class="has-text-color has-link-color has-small-font-size wp-elements-b91a65bace2ea95cc1dccbb6dcbc4c09" style="color:#3100be">Visualisez le ROI de vos campagnes en termes de revenus g茅n茅r茅s. Constatez la part de votre trafic qui a 茅t茅 impact茅e par une campagne et le nombre de campagnes que vos 茅quipes ont d茅ploy茅es.</p> </div> </div> </div></div> </div> </div> </div></div> <div class="wp-block-group alignfull group alignwide wp-block-group__inner-container molecule2 casestudies-slider has-accent-background-color has-background has-border-radius is-layout-flow wp-block-group-is-layout-flow"><div class="wp-block-group__inner-container"> <h3 class="wp-block-heading">Sucess stories</h3> <div class="wp-swiper"><div class="wp-swiper__wrapper"><div class="swiper-container swiper" data-swiperconfig="{"data-slidesperview":"1","data-navigation":true,"data-pagination":false,"data-autoplay":false,"data-delay":6000,"data-speed":700,"data-loop":true,"data-effect":"slide","data-direction":"horizontal","data-freemode":true,"data-autoheight":false,"data-spacebetween":0,"data-mousewheel":false,"data-releaseonedges":false,"data-paginationtype":"bullets","data-clickablepagination":""}" data-slidesperview="1" data-navigation="true" data-pagination="false" data-autoplay="false" data-delay="6000" data-speed="700" data-loop="true" data-effect="slide" data-direction="horizontal" data-freemode="true" data-autoheight="false" data-spacebetween="0" data-mousewheel="false" data-releaseonedges="false" data-paginationtype="bullets" data-clickablepagination=""><div class="swiper-wrapper"> <div class="wp-swiper__slide swiper-slide" data-tab="slide-1"><div class="wp-swiper__overlay-color" style="background-color:rgba(0, 0, 0, 0)"></div><div class="wp-swiper__slide-content"> <figure class="wp-block-image size-full is-resized radius is-style-default has-primary-background-color"><img loading="lazy" decoding="async" width="599" height="720" src="https://www.abtasty.com/wp-content/uploads/2024/01/cases-study_30012024-1.png" alt="" class="wp-image-141945" style="width:468px" srcset="https://www.abtasty.com/wp-content/uploads/2024/01/cases-study_30012024-1.png 599w, https://www.abtasty.com/wp-content/uploads/2024/01/cases-study_30012024-1-416x500.png 416w" sizes="auto, (max-width: 599px) 100vw, 599px" /></figure> <div class="wp-block-group content-text"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> <figure class="wp-block-image size-full is-resized logo-132"><img loading="lazy" decoding="async" width="1048" height="200" src="https://www.abtasty.com/wp-content/uploads/2024/01/groupama-blue-3.png" alt="" class="wp-image-140692" style="width:132px" srcset="https://www.abtasty.com/wp-content/uploads/2024/01/groupama-blue-3.png 1048w, https://www.abtasty.com/wp-content/uploads/2024/01/groupama-blue-3-500x95.png 500w, https://www.abtasty.com/wp-content/uploads/2024/01/groupama-blue-3-1024x195.png 1024w, https://www.abtasty.com/wp-content/uploads/2024/01/groupama-blue-3-768x147.png 768w" sizes="auto, (max-width: 1048px) 100vw, 1048px" /></figure> <p class="cartouche">Case study</p> <h4 class="wp-block-heading" id="h-groupama-augmente-le-nombre-de-demandes-de-devis-grace-a-emotionsai">Groupama augmente le nombre de demandes de devis gr芒ce 脿 EmotionsAI</h4> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"> <div class="wp-block-button"><a class="wp-block-button__link wp-element-button" href="https://www.abtasty.com/fr/resources/groupama-emotionsai/">Link to the resource</a></div> </div> <p class="number">+10%</p> <p class="has-small-font-size">augmentation du nombre de demandes de devis</p> </div></div> </div></div> <div class="wp-swiper__slide swiper-slide" data-tab="slide-2"><div class="wp-swiper__overlay-color" style="background-color:rgba(0, 0, 0, 0)"></div><div class="wp-swiper__slide-content"> <figure class="wp-block-image size-full is-resized radius is-style-default has-primary-background-color"><img loading="lazy" decoding="async" width="599" height="720" src="https://www.abtasty.com/wp-content/uploads/2024/01/cases-study_30012024-1.png" alt="" class="wp-image-141945" style="width:468px" srcset="https://www.abtasty.com/wp-content/uploads/2024/01/cases-study_30012024-1.png 599w, https://www.abtasty.com/wp-content/uploads/2024/01/cases-study_30012024-1-416x500.png 416w" sizes="auto, (max-width: 599px) 100vw, 599px" /></figure> <div class="wp-block-group content-text"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> <figure class="wp-block-image size-full is-resized logo-132"><img decoding="async" src="/wp-content/uploads/2024/01/MicrosoftTeams-image-7.png" alt="" class="wp-image-1801" style="width:132px"/></figure> <p class="cartouche">Case study</p> <h4 class="wp-block-heading">La Redoute triples A/B test success rate with EmotionsAI</h4> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"> <div class="wp-block-button"><a class="wp-block-button__link wp-element-button" href="https://www.abtasty.com/fr/resources/la-redoute-emotions-ai/">Link to the resource</a></div> </div> <p class="number"><strong><em>x3</em></strong></p> <p class="has-small-font-size">taux de succ猫s des A/B tests</p> </div></div> </div></div> <div class="wp-swiper__slide swiper-slide" data-tab="slide-3"><div class="wp-swiper__overlay-color" style="background-color:rgba(0, 0, 0, 0)"></div><div class="wp-swiper__slide-content"> <figure class="wp-block-image size-full is-resized radius is-style-default has-primary-background-color"><img loading="lazy" decoding="async" width="599" height="720" src="https://www.abtasty.com/wp-content/uploads/2024/01/cases-study_30012024-1.png" alt="" class="wp-image-141945" style="width:468px" srcset="https://www.abtasty.com/wp-content/uploads/2024/01/cases-study_30012024-1.png 599w, https://www.abtasty.com/wp-content/uploads/2024/01/cases-study_30012024-1-416x500.png 416w" sizes="auto, (max-width: 599px) 100vw, 599px" /></figure> 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