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620px){.footer__list{grid-row:span 2}.footer__list--shorty{grid-row:span 1;grid-column:2 / span 1}.footer__list--shorty+.footer__list--shorty{grid-row-start:2}}@media (min-width: 1200px){.footer__list{--stack-gap: 30px}}.footer__links{display:-webkit-box;display:flex;-webkit-box-orient:vertical;-webkit-box-direction:normal;flex-direction:column;gap:20px}.footer__social{grid-area:social;display:-webkit-box;display:flex;gap:20px;align-self:end}.footer__social img{max-width:16px}.footer__social a{display:-webkit-box;display:flex;-webkit-box-align:center;align-items:center;-webkit-box-pack:center;justify-content:center;width:40px;height:40px;border-radius:50%;background-color:#FF5810;-webkit-transition:background-color .3s;transition:background-color .3s}.footer__social a:hover{background-color:#FF9D88}.footer__bottom{padding:40px 0}@media (max-width: 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768px){.segment--first{padding-top:12.5rem}}@media (min-width: 768px){.segment--last{padding-bottom:12.5rem}}.segment--resources h2{color:#232932;font-weight:800}.segment--cta .btn{padding:1.3rem 3rem 1.2rem;font-size:1.8rem;margin:0 auto}.navigation{line-height:9rem;white-space:nowrap}.header-wrap--fixed .navigation,.header--hover .navigation,.header-wrap--light .navigation{line-height:9rem}.navigation a{display:inline-block}.navigation .no-click-events{pointer-events:none}.navigation,.navigation__item,.navigation__sub,.navigation__subitem{margin:0;padding:0;list-style:none}.navigation__item{display:-webkit-box;display:flex;position:relative;float:left;margin-right:0}.navigation__item>a,.navigation__item>span{padding-right:2rem;color:var(--text-primary);font-size:1.6rem}.de .navigation__item>a,.de .navigation__item>span{padding-right:2rem}.fr .navigation__item>a,.fr .navigation__item>span{padding-right:1.4rem}@media (min-width: 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.navigation__item--hover>a,.header-wrap--light .navigation__item:hover>a{-webkit-text-decoration-line:underline;text-decoration-line:underline}.header-wrap--fixed .navigation__item--hover>span,.header-wrap--fixed .navigation__item:hover>span,.header--hover .navigation__item--hover>span,.header--hover .navigation__item:hover>span,.header-wrap--light .navigation__item--hover>span,.header-wrap--light .navigation__item:hover>span{cursor:default}.header-wrap--fixed:hover .navigation__item:first-child+.navigation__item:before{-webkit-transform:rotateZ(90deg);transform:rotateZ(90deg);left:-3.3rem}.navigation__item--hidden{display:none;position:relative;margin-left:2rem;color:#232932;font-size:1.4rem;font-weight:600;opacity:0;-webkit-transition:opacity 0.3s;transition:opacity 0.3s}.navigation__item--hidden>a{color:#2676a5}.navigation__item--hidden:before{display:block;position:absolute;left:-3rem;top:4rem;margin:auto;color:#c5c5c8;font:1.2rem/0.9 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0.3s;background-color:#fff}.mobile-nav__menu-line--top{webkit-transform:translateY(-4.5px);-webkit-transform:translateY(-4.5px);transform:translateY(-4.5px)}.mobile-nav__menu-line--bottom{-webkit-transform:translateY(4.5px);transform:translateY(4.5px)}.mobile-nav__menu{display:grid;grid-template-columns:[left-gutter] 0fr [content] 12fr [right-gutter] 0fr;width:100%;height:calc(100% - 18.6rem);position:fixed;top:90px;left:0;background-color:#0D0D0B;-webkit-transition:all 0.2s;transition:all 0.2s;opacity:0;visibility:hidden}.mobile-nav__menu--active{opacity:1;visibility:visible}.mobile-nav__section-header{color:#59697E;font-size:1.4rem;line-height:100%;text-transform:uppercase;border:none;border-top:1px solid var(--border-color);margin-left:4rem;padding:0;letter-spacing:.07rem;margin-top:1rem}.mobile-nav__section-header legend{padding-right:1rem}.mobile-nav__category-wrapper{grid-column:content;padding:0;margin:0;overflow-y:auto}.mobile-nav__title{display:block;padding:2.4rem 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.promo-banner-wrap{-webkit-transform:translateY(-115px);transform:translateY(-115px)}}.promo-banner.promo-banner--image .promo-banner__content-wrap{padding:2.2rem 3.5rem}@media (min-width: 992px){.promo-banner.promo-banner--image .promo-banner__content-wrap{padding:2.6rem 3rem}}@media (min-width: 1200px){.promo-banner.promo-banner--image .promo-banner__content-wrap{padding:2rem 4.8rem}}.promo-banner.promo-banner--icon .promo-banner-wrap,.promo-banner.promo-banner--text-button .promo-banner-wrap{display:block;-webkit-box-align:center;align-items:center;padding:1.8rem 3rem}@media (min-width: 768px){.promo-banner.promo-banner--icon .promo-banner-wrap,.promo-banner.promo-banner--text-button .promo-banner-wrap{display:-webkit-box;display:flex;padding:1.8rem 3.2rem}}@media (min-width: 992px){.promo-banner.promo-banner--icon .promo-banner-wrap,.promo-banner.promo-banner--text-button .promo-banner-wrap{padding:1.5rem 4.8rem}}.promo-banner.promo-banner--icon .promo-banner__content-wrap,.promo-banner.promo-banner--text-button .promo-banner__content-wrap{display:block;padding:0;-webkit-box-pack:normal;justify-content:normal;-webkit-box-align:start;align-items:start;text-align:center}@media (min-width: 768px){.promo-banner.promo-banner--icon .promo-banner__content-wrap,.promo-banner.promo-banner--text-button .promo-banner__content-wrap{display:-webkit-box;display:flex;text-align:left}}@media (min-width: 1200px){.promo-banner.promo-banner--icon .promo-banner__content-wrap,.promo-banner.promo-banner--text-button .promo-banner__content-wrap{-webkit-box-align:center;align-items:center}}.promo-banner.promo-banner--icon .promo-banner__text,.promo-banner.promo-banner--text-button .promo-banner__text{display:block;font-size:2rem;line-height:2.8rem;font-weight:700}@media (min-width: 768px){.promo-banner.promo-banner--icon .promo-banner__text,.promo-banner.promo-banner--text-button .promo-banner__text{display:inline-block}}.promo-banner.promo-banner--icon .promo-banner__cta,.promo-banner.promo-banner--text-button .promo-banner__cta{display:block;width:100%;height:-webkit-min-content;height:-moz-min-content;height:min-content;font-size:1.4rem;line-height:1.7rem;padding:0.9rem 2.4rem;margin:1.7rem auto 1rem;text-decoration:none;border-color:#fff;border-width:3px}@media (min-width: 480px){.promo-banner.promo-banner--icon .promo-banner__cta,.promo-banner.promo-banner--text-button .promo-banner__cta{width:-webkit-min-content;width:-moz-min-content;width:min-content;min-width:-webkit-min-content;min-width:-moz-min-content;min-width:min-content}}@media (min-width: 768px){.promo-banner.promo-banner--icon .promo-banner__cta,.promo-banner.promo-banner--text-button .promo-banner__cta{display:inline-block;margin:0 0 0 8rem}}.promo-banner.promo-banner--icon .promo-banner__cta:hover,.promo-banner.promo-banner--text-button .promo-banner__cta:hover{color:#232932;border-color:#fff;background:#fff}.promo-banner.promo-banner--icon .promo-banner__cta:after,.promo-banner.promo-banner--text-button .promo-banner__cta:after{display:none}.promo-banner.promo-banner--text-button{height:0;margin:0 auto}.promo-banner.promo-banner--text-button .promo-banner-wrap{padding:2.2rem 3rem}@media (min-width: 768px){.promo-banner.promo-banner--text-button .promo-banner-wrap{padding:1.8rem 3.2rem;-webkit-transform:translateY(0);transform:translateY(0)}}@media (min-width: 992px){.promo-banner.promo-banner--text-button .promo-banner-wrap{-webkit-transform:translateY(-3.5rem);transform:translateY(-3.5rem)}}.promo-banner.promo-banner--text-cta .promo-banner-wrap{display:block;-webkit-box-pack:center;justify-content:center;padding:2.2rem 3.2rem}@media (min-width: 768px){.promo-banner.promo-banner--text-cta .promo-banner-wrap{display:-webkit-box;display:flex;-webkit-box-align:center;align-items:center;padding:1.8rem 3.2rem}}@media (min-width: 992px){.promo-banner.promo-banner--text-cta .promo-banner-wrap{padding:1.5rem 4.5rem}}.promo-banner.promo-banner--text-cta .promo-banner__cta{display:block;min-width:-webkit-fit-content;min-width:-moz-fit-content;min-width:fit-content;margin:1.6rem 0 0;color:#d470ed}@media (min-width: 768px){.promo-banner.promo-banner--text-cta .promo-banner__cta{display:inline-block;margin:0 0 0 2.4rem}}.promo-banner.promo-banner--text-cta .promo-banner__cta:after{display:inline-block;content:" ";position:relative;mask:url("/img2/company/text-cta-arrow-enabled.svg") no-repeat;-webkit-mask:url("/img2/company/text-cta-arrow-enabled.svg") no-repeat;-webkit-mask-size:cover;mask-size:cover;height:1rem;width:1.6rem;background-repeat:no-repeat;margin-left:1rem;right:0;-webkit-transition:right .25s ease-in;transition:right .25s ease-in;background-color:#d470ed}.promo-banner.promo-banner--text-cta .promo-banner__cta:hover{text-decoration:none;color:#fff}.promo-banner.promo-banner--text-cta .promo-banner__cta:hover:after{background-color:#fff;right:-5px}.promo-banner.promo-banner--centered-text .promo-banner-wrap{display:block;padding:2.2rem 3.2rem;text-align:center}@media (min-width: 768px){.promo-banner.promo-banner--centered-text .promo-banner-wrap{padding:1.8rem 3.2rem}}@media (min-width: 992px){.promo-banner.promo-banner--centered-text .promo-banner-wrap{padding:1.5rem 4.5rem}}.promo-banner.promo-banner--centered-text .promo-banner__cta{display:block;width:-webkit-fit-content;width:-moz-fit-content;width:fit-content;margin:1.6rem auto 0;color:#d470ed}.promo-banner.promo-banner--centered-text .promo-banner__cta:after{display:inline-block;content:" ";position:relative;mask:url("/img2/company/text-cta-arrow-enabled.svg") no-repeat;-webkit-mask:url("/img2/company/text-cta-arrow-enabled.svg") no-repeat;-webkit-mask-size:cover;mask-size:cover;height:1rem;width:1.6rem;background-repeat:no-repeat;margin-left:1rem;right:0;-webkit-transition:right .25s ease-in;transition:right .25s ease-in;background-color:#d470ed}.promo-banner.promo-banner--centered-text .promo-banner__cta:hover{text-decoration:none;color:#fff}.promo-banner.promo-banner--centered-text .promo-banner__cta:hover:after{background-color:#fff;right:-5px}.promo-banner.promo-banner--event .promo-banner-wrap{display:block;padding:2.2rem 3.2rem;text-align:center}@media (min-width: 768px){.promo-banner.promo-banner--event .promo-banner-wrap{padding:1.8rem 3.2rem}}@media (min-width: 992px){.promo-banner.promo-banner--event .promo-banner-wrap{padding:1rem 0}}.promo-banner.promo-banner--event .promo-banner__label,.promo-banner.promo-banner--event .promo-banner__text,.promo-banner.promo-banner--event .promo-banner__cta{display:block}@media (min-width: 1200px){.promo-banner.promo-banner--event .promo-banner__label,.promo-banner.promo-banner--event .promo-banner__text,.promo-banner.promo-banner--event .promo-banner__cta{display:inline-block}}.promo-banner.promo-banner--event .promo-banner__text{margin:0.8rem 0 0}@media (min-width: 1200px){.promo-banner.promo-banner--event .promo-banner__text{margin:0 0.8rem}}.promo-banner.promo-banner--event .promo-banner__cta{margin:1.6rem auto 0}@media (min-width: 1200px){.promo-banner.promo-banner--event .promo-banner__cta{margin:0}}.promo-banner.promo-banner--event .promo-banner__cta:after{display:inline-block;content:" ";position:relative;mask:url("/img2/company/text-cta-arrow-enabled.svg") no-repeat;-webkit-mask:url("/img2/company/text-cta-arrow-enabled.svg") no-repeat;-webkit-mask-size:cover;mask-size:cover;height:1rem;width:1.6rem;background-repeat:no-repeat;margin-left:1rem;right:0;-webkit-transition:right .25s ease-in;transition:right .25s ease-in;background-color:#fff}.promo-banner.promo-banner--event .promo-banner__cta:hover{text-decoration:underline;color:#fff}.promo-banner.promo-banner--event .promo-banner__cta:hover:after{background-color:#fff;right:-5px}@media (max-width: 767px){.promo-banner.promo-banner--image .promo-banner__cta:after{display:none}}.promo-banner--light .promo-banner-wrap{background:#fff}.promo-banner--light .promo-banner__label{color:#ab4ac3}.promo-banner--light .promo-banner__headline,.promo-banner--light .promo-banner__text,.promo-banner--light .promo-banner__cta{color:#232932}.promo-banner--light .promo-banner__cta{color:#232932}.promo-banner--light .promo-banner__cta:after{background-color:#232932}.promo-banner--light.promo-banner--hero{background:#fff;border-bottom:1px solid #EFEFF1}.promo-banner--light.promo-banner--hero .promo-banner__cta{color:#232932}.promo-banner--light.promo-banner--hero .promo-banner__cta:hover{color:#232932}.promo-banner--light.promo-banner--image .promo-banner__cta{color:#232932;border-color:#232932}.promo-banner--light.promo-banner--image .promo-banner__cta:hover{color:#232932}@media (min-width: 1200px){.promo-banner--light.promo-banner--image .promo-banner__cta:hover{color:#fff;background:#232932;border-color:#232932}}.promo-banner--light.promo-banner--image .promo-banner__cta:hover:after{background-color:#232932}.promo-banner--light.promo-banner--icon .promo-banner__cta,.promo-banner--light.promo-banner--text-button .promo-banner__cta{color:#232932;border-color:#232932}.promo-banner--light.promo-banner--icon .promo-banner__cta:hover,.promo-banner--light.promo-banner--text-button .promo-banner__cta:hover{color:#fff;border-color:#232932;background-color:#232932}.promo-banner--light.promo-banner--text-cta .promo-banner__cta,.promo-banner--light.promo-banner--centered-text .promo-banner__cta{color:#893999}.promo-banner--light.promo-banner--text-cta .promo-banner__cta:after,.promo-banner--light.promo-banner--centered-text .promo-banner__cta:after{background-color:#893999}.promo-banner--light.promo-banner--text-cta .promo-banner__cta:hover,.promo-banner--light.promo-banner--centered-text .promo-banner__cta:hover{color:#ab4ac3}.promo-banner--light.promo-banner--text-cta .promo-banner__cta:hover:after,.promo-banner--light.promo-banner--centered-text .promo-banner__cta:hover:after{background-color:#ab4ac3}.promo-banner--light.promo-banner--event .promo-banner__cta{color:#232932}.promo-banner--light.promo-banner--event .promo-banner__cta:after{background-color:#232932}.promo-banner--light.promo-banner--event .promo-banner__cta:hover{color:#232932}.promo-banner--light.promo-banner--event .promo-banner__cta:hover:after{background-color:#232932}.promo-banner--light.promo-banner--contentful.promo-banner--hero .promo-banner__cta{color:#232932;background:none}.promo-banner--light.promo-banner--contentful.promo-banner--hero .promo-banner__cta:hover{background:none}@media (min-width: 1200px){.promo-banner--light.promo-banner--contentful .promo-banner__cta{color:#fff;background:#893999;border-color:#893999}.promo-banner--light.promo-banner--contentful .promo-banner__cta:hover{background:#ab4ac3;border-color:#ab4ac3}}.promo-banner--dark .promo-banner-wrap{background:#232932}.promo-banner--dark.promo-banner--contentful.promo-banner--hero .promo-banner__cta{color:#232932;background:none}.promo-banner--dark.promo-banner--contentful.promo-banner--hero .promo-banner__cta:hover{background:none}@media (min-width: 1200px){.promo-banner--dark.promo-banner--contentful .promo-banner__cta{color:#fff;background:#893999;border-color:#893999}.promo-banner--dark.promo-banner--contentful .promo-banner__cta:hover{background:#ab4ac3;border-color:#ab4ac3}}.promo-banner--medium .promo-banner-wrap{background:#343F4B}.promo-banner--medium.promo-banner--text-cta .promo-banner__cta,.promo-banner--medium.promo-banner--centered-text .promo-banner__cta{color:#fff}.promo-banner--medium.promo-banner--text-cta .promo-banner__cta:after,.promo-banner--medium.promo-banner--centered-text .promo-banner__cta:after{background-color:#fff}.promo-banner--medium.promo-banner--text-cta .promo-banner__cta:hover,.promo-banner--medium.promo-banner--centered-text .promo-banner__cta:hover{color:#fff;text-decoration:underline}.promo-banner--medium.promo-banner--text-cta .promo-banner__cta:hover:after,.promo-banner--medium.promo-banner--centered-text .promo-banner__cta:hover:after{background-color:#fff}.promo-banner-wrap{display:-webkit-box;display:flex;-webkit-box-pack:justify;justify-content:space-between;position:relative;width:100%;margin:-4.8rem 0 0;box-shadow:0 4px 22px rgba(35,41,50,0.15)}@media (min-width: 992px){.promo-banner-wrap{margin:0}}.promo-banner__mobile-image{width:100%}@media (min-width: 768px){.promo-banner__mobile-image{padding:0 1.5rem}}@media (min-width: 992px){.promo-banner__mobile-image{display:none}}.promo-banner__icon{width:3.6rem;height:3.6rem;margin:1rem auto 2rem}@media (min-width: 768px){.promo-banner__icon{margin:0.6rem 2.3rem 0 0}}@media (min-width: 1200px){.promo-banner__icon{margin:0 2.3rem 0 0}}.promo-banner__image{display:none}@media (min-width: 992px){.promo-banner__image{display:block;width:33.3rem;max-height:17.5rem}}@media (min-width: 1200px){.promo-banner__image{width:25.5rem;max-height:13.4rem}}.promo-banner__content-wrap{display:-webkit-box;display:flex;-webkit-box-align:center;align-items:center;-webkit-box-pack:justify;justify-content:space-between;width:100%;padding:3.5rem}@media (min-width: 992px){.promo-banner__content-wrap{padding:2.7rem 3rem}}@media (min-width: 1200px){.promo-banner__content-wrap{padding:2rem 4.8rem}}.promo-banner--image .promo-banner__content-wrap{display:block}@media (min-width: 1200px){.promo-banner--image .promo-banner__content-wrap{display:-webkit-box;display:flex}}@media (min-width: 992px){.promo-banner__copy-wrap{max-width:52.2rem}}.promo-banner__label{margin:0;color:#48e0c2;text-transform:uppercase;font-weight:700;letter-spacing:3.6px}.promo-banner__headline{display:block;margin:0 0 0.5rem;color:#fff;font-weight:700;font-size:2rem;line-height:2.8rem}.promo-banner__text{color:#fff;font-size:1.6rem;line-height:2.4rem}.promo-banner__text strong{font-weight:800}.promo-banner__cta{color:#fff;margin:0}.promo-banner__cta:after{display:inline-block;content:" ";position:relative;mask:url("/img2/company/text-cta-arrow-enabled.svg") no-repeat;-webkit-mask:url("/img2/company/text-cta-arrow-enabled.svg") no-repeat;-webkit-mask-size:cover;mask-size:cover;height:1rem;width:1.6rem;background-repeat:no-repeat;margin-left:1rem;right:0;-webkit-transition:right .25s ease-in;transition:right .25s ease-in;background-color:#fff}@media (min-width: 1200px){.promo-banner__cta:after{display:none}}.promo-banner__cta:hover{text-decoration:underline;color:#fff}.promo-banner__cta:hover:after{background-color:#fff;right:-5px}.promo-banner--image .promo-banner__cta{display:block;margin:1.8rem 0 0;border-color:#fff;background:transparent}.promo-banner--image .promo-banner__cta:hover{color:#fff}@media (max-width: 767px){.promo-banner--image .promo-banner__cta{display:inline-block;-webkit-user-select:none;-moz-user-select:none;-ms-user-select:none;user-select:none;margin:2rem 0 0;width:100%;font-weight:700;font-size:1.8rem;line-height:2.2rem;padding:1rem 3rem;color:#fff;text-align:center;text-decoration:none;text-overflow:ellipsis;white-space:nowrap;overflow:hidden;vertical-align:middle;cursor:pointer;border:0;border-radius:4px;-webkit-backface-visibility:hidden;backface-visibility:hidden;-webkit-perspective:1000;perspective:1000;background:transparent;color:#fff;border:4px solid #fff;-webkit-transform:translateY(0);transform:translateY(0);-webkit-transition:all 0.25s ease-in;transition:all 0.25s ease-in}.promo-banner--image .promo-banner__cta:hover{color:#232932;-webkit-transform:translateY(-0.4rem);transform:translateY(-0.4rem);background:#fff;border-color:#fff}}@media (min-width: 1200px){.promo-banner--image .promo-banner__cta{display:inline-block;-webkit-user-select:none;-moz-user-select:none;-ms-user-select:none;user-select:none;margin:0;font-weight:700;font-size:1.8rem;line-height:2.2rem;padding:1rem 3rem;color:#fff;text-align:center;text-decoration:none;text-overflow:ellipsis;white-space:nowrap;overflow:hidden;vertical-align:middle;cursor:pointer;border:0;border-radius:4px;-webkit-backface-visibility:hidden;backface-visibility:hidden;-webkit-perspective:1000;perspective:1000;background:transparent;color:#fff;border:4px solid #fff;-webkit-transform:translateY(0);transform:translateY(0);-webkit-transition:all 0.25s ease-in;transition:all 0.25s ease-in}.promo-banner--image .promo-banner__cta:hover{color:#232932;-webkit-transform:translateY(-0.4rem);transform:translateY(-0.4rem);background:#fff;border-color:#fff}}.promo-wrapper{position:relative;margin:0 auto}@media (min-width: 768px){.promo-wrapper{margin:0 auto 0}}@media (min-width: 992px){.promo-wrapper{margin:-1rem 0 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"name": "What is a subscription plan?", "acceptedAnswer": { "@type": "Answer", "text": "A subscription plan outlines for your customers the details of your product or service offer and their price. Many <a href=\"https://recurly.com/content/subscription-business-model/>subscription businesses</a> offer multiple plans, with each one offering a different set of features and <a href=\"https://recurly.com/blog/is-a-usage-based-billing-model-right-for-your-business/\">pricing models</a>.", "name": "What is a subscription plan? Answer", "@id": "https://recurly.com/product/plans-addons/#Answer" }, "@id": "https://recurly.com/product/plans-addons/#Question" }, { "@type": "Question", "name": "What are subscription add-ons?", "acceptedAnswer": { "@type": "Answer", "text": "Subscription add-ons are typically one-time or discrete products or services that you offer to customers in addition to their subscription items as part of the subscription plan. For example, a coffee subscription box service might offer an additional pound of coffee that customers can purchase along with their monthly delivery. Subscription add-ons provide you with flexibility to tailor plans to customer preferences and boost <a href=\"https://recurly.com/content/monthly-recurring-revenue-mrr/\">monthly recurring revenue</a>.", "name": "What are subscription add-ons? Answer", "@id": "https://recurly.com/product/plans-addons/#Answer1" }, "@id": "https://recurly.com/product/plans-addons/#Question1" }, { "@type": "Question", "name": "What is a subscription trial?", "acceptedAnswer": { "@type": "Answer", "name": "What is a subscription trial? Answer", "text": "A subscription trial is an acquisition strategy where you offer your product/service to customers for a limited period of time, often for free, so that they can learn about your product. On Recurly, you can elect to collect credit card data during a trial subscription sign up, or offer <a href=\"https://recurly.com/blog/no-credit-card-required-increase-sign-ups-with-cardless-free-trials/\">cardless free trials</a>.", "@id": "https://recurly.com/product/plans-addons/#Answer2" }, "@id": "https://recurly.com/product/plans-addons/#Question2" }, { "@type": "Question", "name": "How should I set up my subscription plans and add-ons?", "acceptedAnswer": { "@type": "Answer", "text": "Different subscription businesses will have different objectives—which means their approaches to subscription plan and add-on set up will vary. Recurly offers enough flexibility to support your current objectives and enough agility to meet your future goals.", "name": "How should I set up my subscription plans and add-ons? Answer", "@id": "https://recurly.com/product/plans-addons/#Answer3" }, "@id": "https://recurly.com/product/plans-addons/#Question3" }, { "@type": "Question", "name": "Should I offer free subscriptions for my plans?", "acceptedAnswer": { "@type": "Answer", "text": "Free subscription trials are an excellent <a href=\"https://recurly.com/resources/report/state-of-subscriptions-acquisition/\">customer acquisition strategy</a>, allowing consumers to appreciate the value of your product or service before committing. In 2022, consumers took advantage of almost 35 million free trials globally from participating subscription sites on Recurly. Overall, the average site-level conversion rate was 38.1%. Discover more metrics surrounding free trial subscriptions, including industry-specific conversion rates, in Recurly’s <a href=\"https://www.recurly.com/resources/report/state-of-subscriptions/\">2023 State of Subscriptions</a>.", "name": "Should I offer free subscriptions for my plans? Answer", "@id": "https://recurly.com/product/plans-addons/#Answer4" }, "@id": "https://recurly.com/product/plans-addons/#Question4" } ], "name": "Plans & add-ons FAQs", "@id": "https://recurly.com/product/plans-addons/" } </script> </head> <body class="cf-page-product stickynav"> <div class="wrap"> <div class="wrap__content"> <header class="header-wrap" data-theme="black"> <div class="header container-v2"> <a href="/" class="header__logo">Recurly</a> <nav class="header__navigation"> <ul class="navigation"> <li class="navigation__item subnav" data-subnav="product"> <a tabindex="0" href="/product/" class="link-no-underline" >Product</a> <div class="subnav-item__column subnav-item__large subnav-item__column--product hide"> <ul class="subnav-item__left"> <li class="subnav-item__nav" data-hover="1"> <h3 class="subnav-item__link" ><a href="/product/plans-pricing-promotions/">Plans, pricing & promotions</a></h3> </li> <li class="subnav-item__nav" data-hover="2"> <h3 class="subnav-item__link" ><a href="/product/subscriber-management/">Subscriber management</a></h3> </li> <li class="subnav-item__nav" data-hover="3"> <h3 class="subnav-item__link" ><a href="/product/payments-orchestration/">Payments orchestration</a></h3> </li> <li class="subnav-item__nav" data-hover="4"> <h3 class="subnav-item__link" ><a href="/product/recurring-billing/">Recurring billing</a></h3> </li> <li class="subnav-item__nav" data-hover="5"> <h3 class="subnav-item__link" ><a href="/product/churn-management/">Churn management</a></h3> </li> <li class="subnav-item__nav" data-hover="7"> <h3 class="subnav-item__link" ><a href="/product/reporting-analytics/">Reporting & analytics</a></h3> </li> </ul> <div class="subnav-item__mid"> <ul class="subnav-item__secondary subnav-item__secondary--1 active"> <li class="subnav-item__nav"><a href="/product/plans-pricing-promotions/" >Overview</a></li> <li class="subnav-item__nav"><a href="/product/pricing-models/" >Pricing models</a></li> <li class="subnav-item__nav"><a href="/product/plans-addons/" class="subnav-item__secondary--small" >Plans & add-ons</a></li> <li class="subnav-item__nav"><a href="/product/item-catalog/" >Item catalog</a></li> <li class="subnav-item__nav"><a href="/product/trial-management/" >Trial management</a></li> <li class="subnav-item__nav"><a href="/product/coupons-discounts/" >Coupons & discounts</a></li> <li class="subnav-item__nav"><a href="/product/gift-subscriptions-cards/" >Gift subscriptions & cards</a></li> </ul> <ul class="subnav-item__secondary subnav-item__secondary--2"> <li class="subnav-item__nav"><a href="/product/subscriber-management/" >Overview</a></li> <li class="subnav-item__nav"><a href="/product/subscription-management/" >Subscription management</a></li> <li class="subnav-item__nav"><a href="/product/multi-subscription-support/" >Multi-subscription support</a></li> <li class="subnav-item__nav"><a href="/product/subscriber-lifecycle-emails/" >Billing communications</a></li> <li class="subnav-item__nav"><a href="/product/subscriber-engagement/" >Subscriber engagement</a></li> <li class="subnav-item__nav"><a href="/product/account-hierarchy/" >Account hierarchy</a></li> <li class="subnav-item__nav"><a href="/product/checkout/" >Checkout</a></li> </ul> <ul class="subnav-item__secondary subnav-item__secondary--3"> <li class="subnav-item__nav"><a href="/product/payments-orchestration/" >Overview</a></li> <li class="subnav-item__nav"><a href="/product/multiple-gateways/" >Multiple payment gateways</a></li> <li class="subnav-item__nav"><a href="/product/alternative-payment-methods/" >Alternative payment methods</a></li> <li class="subnav-item__nav"><a href="/product/subscriber-wallet/" >Subscriber wallet</a></li> <li class="subnav-item__nav"><a href="/product/fraud-management/" >Fraud management</a></li> </ul> <ul class="subnav-item__secondary subnav-item__secondary--4"> <li class="subnav-item__nav"><a href="/product/recurring-billing/" >Overview</a></li> <li class="subnav-item__nav"><a href="/product/automated-billing-receipts/" >Automated & manual invoicing</a></li> <li class="subnav-item__nav"><a href="/product/invoice-customization/" >Invoice & receipt customization</a></li> <li class="subnav-item__nav"><a href="/product/charges-credits/" >Charges & credits</a></li> <li class="subnav-item__nav"><a href="/product/taxes-compliance/" >Taxes & compliance</a></li> </ul> <ul class="subnav-item__secondary subnav-item__secondary--5"> <li class="subnav-item__nav"><a href="/product/churn-management/" >Overview</a></li> <li class="subnav-item__nav"><a href="/product/intelligent-retries/" >Intelligent retries</a></li> <li class="subnav-item__nav"><a href="/product/account-updater/" >Account updater</a></li> <li class="subnav-item__nav"><a href="/product/expired-card-management/" >Expired card management</a></li> <li class="subnav-item__nav"><a href="/product/dunning-campaign/" >Dunning campaigns</a></li> <li class="subnav-item__nav"><a href="/product/backup-payment-method/" >Backup payment method</a></li> <li class="subnav-item__nav"><a href="/product/pause-subscription/" >Pause subscriptions</a></li> </ul> <ul class="subnav-item__secondary subnav-item__secondary--6"> <li class="subnav-item__nav"><a href="/product/revenue-recognition/" >Overview</a></li> <li class="subnav-item__nav"><a href="/product/revenue-management/" >Revenue management</a></li> <li class="subnav-item__nav"><a href="/product/revenue-compliance/" >Revenue compliance</a></li> <li class="subnav-item__nav"><a href="/product/revenue-forecasting/" >Revenue forecasting</a></li> <li class="subnav-item__nav"><a href="/product/multiple-revenue-models/" >Multiple revenue models</a></li> </ul> <ul class="subnav-item__secondary subnav-item__secondary--7"> <li class="subnav-item__nav"><a href="/product/reporting-analytics/" >Overview</a></li> <li class="subnav-item__nav"><a href="/product/dashboards-reports/" >Dashboards & reports</a></li> <li class="subnav-item__nav"><a href="/product/report-builder/" >Report builder</a></li> <li class="subnav-item__nav"><a href="/product/built-in-benchmarks/" >Built-in benchmarks</a></li> <li class="subnav-item__nav"><a href="/product/data-imports-exports/" >Data imports & exports</a></li> </ul> </div> <div class="subnav-item__right"> <p><strong>OTHER PRODUCTS</strong></p> <p><a href="/product/revenue-recognition/">Revenue recognition</a></p> <p><a href="/product/app-management/" >App management</a></p> <p><strong>ALSO VIEW</strong></p> <p><a href="/product/integration-methods/" >Integration methods</a></p> <p><a href="/product/partner-ecosystem/" >Partner ecosystem</a></p> <p><a href="/product/security-compliance/" >Security & compliance</a></p> <p><a href="/product/global-expansion/" >Global expansion</a></p> <p><a href="/product/support-and-services/" >Support & services</a></p> </div> </div> </li> <li class="navigation__item subnav" data-subnav="solutions"> <a tabindex="0" href="/solutions/" class="link-no-underline" >Solutions</a> <div class="subnav-item__column subnav-item__column--solutions subnav-item__large subnav-item__large--solutions hide"> <ul class="subnav-item__left"> <li class="subnav-item__nav" data-hover="1"> <h3 class="subnav-item__link" tabindex="0">Industry</h3> </li> <li class="subnav-item__nav" data-hover="2"> <h3 class="subnav-item__link" tabindex="0">Business role</h3> </li> <li class="subnav-item__nav" data-hover="3"> <h3 class="subnav-item__link" tabindex="0">Business size</h3> </li> </ul> <div class="subnav-item__mid"> <ul class="subnav-item__secondary subnav-item__secondary--1 active"> <li class="subnav-item__nav"><a href="/solutions/streaming-media/" >Streaming media</a></li> <li class="subnav-item__nav"><a href="/solutions/digital-publishing/" >Digital publishing</a></li> <li class="subnav-item__nav"><a href="/solutions/education-elearning/" >eLearning</a></li> <li class="subnav-item__nav"><a href="/solutions/software-b2c-saas/" >B2C SaaS</a></li> <li class="subnav-item__nav"><a href="/solutions/software-b2b-saas/" >B2B SaaS</a></li> <li class="subnav-item__nav"><a href="/solutions/consumer-goods-and-retail/" >Consumer goods & retail</a></li> <li class="subnav-item__nav"><a href="/solutions/business-services/" >Business services</a></li> <li class="subnav-item__nav"><a href="/solutions/health-and-wellness/" >Health & wellness</a></li> <li class="subnav-item__nav"><a href="/solutions/travel-hospitality-entertainment/" >Travel, hospitality & entertainment</a></li> <li class="subnav-item__nav"><a href="/solutions/telecom-energy-utlities/" >Telecom, energy & utilities</a></li> <li class="subnav-item__nav"><a href="/solutions/government-and-non-profit/" >Government & non-profit</a></li> </ul> <ul class="subnav-item__secondary subnav-item__secondary--2"> <li class="subnav-item__nav"><a href="/solutions/subscriptions-finance-roles/" >Finance</a></li> <li class="subnav-item__nav"><a href="/solutions/subscriptions-technology-roles/" >IT & Engineering</a></li> <li class="subnav-item__nav"><a href="/solutions/subscriptions-product-management-roles/" >Product Management</a></li> <li class="subnav-item__nav"><a href="/solutions/subscriptions-sales-and-marketing-roles/" >Sales & Marketing</a></li> </ul> <ul class="subnav-item__secondary subnav-item__secondary--3"> <li class="subnav-item__nav"><a href="/solutions/small-and-medium-businesses/" >Small & medium</a></li> <li class="subnav-item__nav"><a href="/solutions/mid-market/" >Mid-market</a></li> <li class="subnav-item__nav"><a href="/solutions/enterprise/" >Enterprise</a></li> </ul>  </div> </div> </li> <li class="navigation__item"> <a tabindex="0" href="/customers/" class="link-no-underline" >Customers</a> </li> <li class="navigation__item"> <a tabindex="0" href="/plans/" class="link-no-underline" >Pricing</a> </li> <li class="navigation__item subnav" data-subnav="resources"> <a tabindex="0" href="/resources/" class="link-no-underline" >Resources</a> <div class="subnav-item__column subnav-item__column--resources subnav-item__large subnav-item__large--resources hide"> <ul class="subnav-item__left"> <li class="subnav-item__nav" data-hover="1"> <a class="subnav-item__link" href="/resources/" >Resource center</a> </li> <li class="subnav-item__nav" data-hover="2"> <a class="subnav-item__link" href="/research/" >Benchmarks & insights</a> </li> <li class="subnav-item__nav" data-hover="3"> <a class="subnav-item__link" href="/events/" >Events</a> </li> <li class="subnav-item__nav" data-hover="4"> <a class="subnav-item__link" href="/blog/" >Blog</a> </li> <li class="subnav-item__nav" data-hover="5"> <a class="subnav-item__link" href="/developers/" >Developers</a> </li> <li class="subnav-item__nav" data-hover="6"> <a class="subnav-item__link" href="https://docs.recurly.com" >Documentation</a> </li> </ul> <div class="subnav-item__right"> <p><strong class="nav-resources__label" >FEATURED</strong></p> <a href="https://www.recurly.com/resources/report/state-of-subscriptions"><img class="nav-resources__image lazyload" data-src="//images.ctfassets.net/wob906kz2qeo/1zfiBX45t4pBC3eccBOM8f/2ab7b860a6cd466c0b8c60b64ad13739/State_of_Subs_Resource_Tile.jpg" alt="2024 State of Subscriptions report resource tile" /></a> <p class="nav-resources__title"><a href="https://www.recurly.com/resources/report/state-of-subscriptions">The 2024 State of Subscriptions</a></p> </div> </div> </li> <li class="navigation__item subnav" data-subnav="about"> <a tabindex="0" href="/company/" class="link-no-underline">About</a> <div class="subnav-item__column subnav-item__column--about subnav-item__large subnav-item__large--about hide"> <ul class="subnav-item__left"> <li class="subnav-item__nav"> <a class="subnav-item__link" href="/company/" >Company</a> </li> <li class="subnav-item__nav"> <a class="subnav-item__link" href="/company/#leadership" >Leadership 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<span>B2B SaaS</span> </a> </li> <li> <a class="mobile-nav__menu-item-link" href="/solutions/consumer-goods-retail/" data-event="mobilenav-clicked" data-ga-click="MobileNav click mobilenav-consumer-goods-and-retail"> <span>Consumer goods & retail</span> </a> </li> <li> <a class="mobile-nav__menu-item-link" href="/solutions/consumer-and-business-services/" data-event="mobilenav-clicked" data-ga-click="MobileNav click mobilenav-consumer-business-services"> <span>Business services</span> </a> </li> <li> <a class="mobile-nav__menu-item-link" href="/solutions/health-and-wellness/" data-event="mobilenav-clicked" data-ga-click="MobileNav click mobilenav-health-and-wellness"> <span>Health & wellness</span> </a> </li> <li> <a class="mobile-nav__menu-item-link" href="/solutions/travel-hospitality-entertainment/" data-event="mobilenav-clicked" data-ga-click="MobileNav click mobilenav-travel"> <span>Travel, hospitality, & entertainment</span> </a> </li> <li> <a class="mobile-nav__menu-item-link" href="/solutions/telecom-energy-utlities/" data-event="mobilenav-clicked" data-ga-click="MobileNav click mobilenav-telecom"> <span>Telecom, energy, & utilities</span> </a> </li> <li> <a class="mobile-nav__menu-item-link" href="/solutions/government-and-non-profit/" data-event="mobilenav-clicked" data-ga-click="MobileNav click mobilenav-government"> <span>Government & non-profit</span> </a> </li> </ul> </div> </div> </li> <li class="mobile-nav__category-item mobile-nav__line"> <a href="/customers/" class="mobile-nav__category-item-link" data-event="mobilenav-clicked" data-ga-click="MobileNav click mobilenav-customers"> <div class="mobile-nav__category-item-layout"> <div class="mobile-nav__title-wrapper"> <span class="mobile-nav__title mobile-nav__title--no-accordion"> <span>Customers</span> </span> </div> </div> </a> </li> <li class="mobile-nav__category-item mobile-nav__line"> <a href="/plans/" class="mobile-nav__category-item-link" data-event="mobilenav-clicked" data-ga-click="MobileNav click mobilenav-plans"> <div class="mobile-nav__category-item-layout"> <div class="mobile-nav__title-wrapper"> <span class="mobile-nav__title mobile-nav__title--no-accordion"> <span>Pricing</span> </span> </div> </div> </a> </li> <li class="mobile-nav__category-item mobile-nav__line"> <button class="mobile-nav__category-item-link mobile-nav__accordion-toggle" type="button"> <div class="mobile-nav__category-item-layout"> <div class="mobile-nav__title-wrapper"> <span class="mobile-nav__title"> <span>Resources</span> </span> </div> </div> </button> <div class="mobile-nav__accordion"> <div class="mobile-nav__accordion-wrapper"> <ul> <li> <a class="mobile-nav__menu-item-link" href="/resources/" data-event="mobilenav-clicked" data-ga-click="MobileNav click mobilenav-resources"> <span>Resource center</span> </a> </li> <li> <a class="mobile-nav__menu-item-link" href="/research/" data-event="mobilenav-clicked" data-ga-click="MobileNav click mobilenav-benchmarks-and-insights"> <span>Benchmarks & insights</span> </a> </li> <li> <a class="mobile-nav__menu-item-link" href="/events/" data-event="mobilenav-clicked" data-ga-click="MobileNav click mobilenav-events"> <span>Events</span> </a> </li> <li> <a class="mobile-nav__menu-item-link" href="/blog/" data-event="mobilenav-clicked" data-ga-click="MobileNav click mobilenav-blog"> <span>Blog</span> </a> </li> <li> <a class="mobile-nav__menu-item-link" href="https://recurly.com/developers/" target="_blank" rel="noreferrer noopener" data-event="mobilenav-clicked" data-ga-click="MobileNav click mobilenav-developers"> <span>Developers</span> </a> </li> <li> <a class="mobile-nav__menu-item-link" href="https://docs.recurly.com/" target="_blank" rel="noreferrer noopener" data-event="mobilenav-clicked" data-ga-click="MobileNav click mobilenav-documentation"> <span>Documentation</span> </a> </li> </ul> </div> </div> </li> <li class="mobile-nav__category-item mobile-nav__line"> <button class="mobile-nav__category-item-link mobile-nav__accordion-toggle" type="button"> <div class="mobile-nav__category-item-layout"> <div class="mobile-nav__title-wrapper"> <span class="mobile-nav__title"> <span>About</span> </span> </div> </div> </button> <div class="mobile-nav__accordion"> <div class="mobile-nav__accordion-wrapper"> <ul> <li> <a class="mobile-nav__menu-item-link" href="/company/" data-event="mobilenav-clicked" data-ga-click="MobileNav click mobilenav-company"> <span>Company</span> </a> </li> <li> <a class="mobile-nav__menu-item-link" href="/company/#leadership-m" data-event="mobilenav-clicked" data-ga-click="MobileNav click mobilenav-company"> <span>Leadership Team</span> </a> </li> <li> <a class="mobile-nav__menu-item-link" href="/news/" rel="noreferrer noopener" data-event="mobilenav-clicked" data-ga-click="MobileNav click mobilenav-newsroom"> <span>Newsroom</span> </a> </li> <li> <a class="mobile-nav__menu-item-link" href="/press/" data-event="mobilenav-clicked" data-ga-click="MobileNav click mobilenav-press"> <span>Press releases</span> </a> </li> <li> <a class="mobile-nav__menu-item-link" href="/integrations/" data-event="mobilenav-clicked" data-ga-click="MobileNav click mobilenav-partners"> <span>Partners</span> </a> </li> <li> <a class="mobile-nav__menu-item-link" href="/jobs/" data-event="mobilenav-clicked" data-ga-click="MobileNav click mobilenav-careers"> <span>Careers</span> </a> </li> </ul> </div> </div> </li> <li class="mobile-nav__category-item mobile-nav__line"> <a href="/contact-us/" class="mobile-nav__category-item-link" data-event="login-clicked" data-ga-click="LogIn click mobilenav-contact"> <div class="mobile-nav__category-item-layout"> <div class="mobile-nav__title-wrapper"> <span class="mobile-nav__title mobile-nav__title--no-accordion"> <span>Contact</span> </span> </div> </div> </a> </li> <li class="mobile-nav__category-item mobile-nav__line"> <a href="https://app.recurly.com/login" class="mobile-nav__category-item-link"data-event="login-clicked" data-ga-click="LogIn click mobilenav-login"> <div class="mobile-nav__category-item-layout"> <div class="mobile-nav__title-wrapper"> <span class="mobile-nav__title mobile-nav__title--no-accordion"> <span>Log in</span> </span> </div> </div> </a> </li> </ul> </div> </div> </div> </header> <section class="segment cf-page__hero" data-theme="black"> <div class="container"> <div class="row cf-page__hero-content"> <div class="cf-page__hero-wrap cf-page__hero-wrap--copy-left"> <div class="col-md-10"> <p class="cf-page__hero-label eyebrow"><a href="/product/plans-pricing-promotions/">Plans, Pricing & Promotion</a></p> <h1 class="cf-page__hero-headline h2">Plans & add-ons</h1> <div class="cf-page__hero-subheadline"><p><p>Entice more subscribers by creating, testing, and optimizing any number of plans.</p> </p></div> <a href="https://recurly.com/request-a-demo/" class="btn btn-primary">Book my demo</a> <a href="https://app.recurly.com/signup/">Try it free</a> </div> </div> </div> </div> </section> <section class="cf-page-product__content"> </section> <section class="cf-page-product__content"> <section class="segment icon-module icon-module--light icon-module--icon"> <div class="container"> <h2 class="h3 icon-module__headline">Easily configure unlimited plans—including pricing, free-trial options, and add-ons—from a single dashboard</h2> <div class="row icon-module__group "> <div class="col-md-4 icon-module__content icon-module__content--1"> <img data-src="//images.ctfassets.net/wob906kz2qeo/z5SnJtMSRPNArqeUfjNu9/79748c9cfdcd956c24a4771ec4e02c43/easily-launch.svg" alt="" class="icon-module__img icon-module__img--1 lazyload"> <h3 class="icon-module__title">Easily launch and manage plans</h3> <div class="icon-module__summary"> <p>Setup, launch, query, and adjust every aspect of your subscription plans from a powerful dashboard.</p> </div> </div> <div class="col-md-4 icon-module__content icon-module__content--2"> <img data-src="//images.ctfassets.net/wob906kz2qeo/61Yz85xVSuTdocVvcLPkCE/cc0fa52eab347f7e2df556f3c106d86a/setting-a-backup.svg" alt="" class="icon-module__img icon-module__img--2 lazyload"> <h3 class="icon-module__title">Offer a free trial—with or without a credit card</h3> <div class="icon-module__summary"> <p>Entice those on-the-fence prospects with free trial offers that convert to paid subscriptions automatically.</p> </div> </div> <div class="col-md-4 icon-module__content icon-module__content--3"> <img data-src="//images.ctfassets.net/wob906kz2qeo/6uQ88tAfQjTcYcALI7qTci/9334a32fbd64820624bdae741997a179/add-more-value.svg" alt="" class="icon-module__img icon-module__img--3 lazyload"> <h3 class="icon-module__title">Add more value—and revenue—with add-ons</h3> <div class="icon-module__summary"> <p>Include optional, or required, add-on items to any plan, making it simple to create a customized offering.</p> </div> </div> </div> </div> </section> </section> <section class="cf-page-product__content"> <section class="cf-page-segment cf-page__copy cf-page__copy--white" data-theme="white"> <div class="container"> <div class="row cf-page__copy-wrapper cf-page__copy-wrapper--imageright"> <div class="col-md-6 cf-page__copy-box"> <h2>Configure high-performing plans with ease</h2> <p>No matter what your customers prefer or how many plans it takes to scale, Recurly has you covered with easy-to-use tools to configure and price plans, launch quickly, and put subscribers’ needs first.</p> <ul> <li>Create both one-time sale and recurring plans</li> <li>Easily duplicate any of your plans in seconds</li> <li>Automatically convert free trials to paid plans</li> <li>Include optional or mandatory add-ons</li> </ul> <div> <a href="https://docs.recurly.com/docs/plans" class="learn-more"><span>Learn how plans work</span></a> </div> <a href="https://docs.recurly.com/docs/add-ons">Learn how add-ons work</a> </div> <div class="col-md-1"></div> <div class="col-md-5"> <img data-src="//images.ctfassets.net/wob906kz2qeo/7u0A6wpTGzlJZ7aSThIF1y/c4eaed6582c2e117113919a45869080d/img-plans-and-add-ons.png" alt="" class="lazyload"> </div> </div> </div> </section> </section> <section class="cf-page-product__content"> <section class="segment icon-module icon-module--light icon-module--icon"> <div class="container"> <div class="row icon-module__group two-row"> <div class="col-md-4 icon-module__content icon-module__content--1"> <img data-src="//images.ctfassets.net/wob906kz2qeo/4qFutn5gCCYsln8tb5nzMi/33fd8cb8425fd7772363b2753508fb99/configure-the-right-revenue.svg" alt="" class="icon-module__img icon-module__img--1 lazyload"> <h3 class="icon-module__title">Easy setup and configuration</h3> <div class="icon-module__summary"> <p>Easily build out plans to meet your company’s needs and the whims of your subscribers.</p> </div> </div> <div class="col-md-4 icon-module__content icon-module__content--2"> <img data-src="//images.ctfassets.net/wob906kz2qeo/1WCJQBov3MiUm0i8NvAL3k/d8e65822bb488b8ffe09d02bc121e292/sign-up-for-add-ons.svg" alt="" class="icon-module__img icon-module__img--2 lazyload"> <h3 class="icon-module__title">Sign up for add ons</h3> <div class="icon-module__summary"> <p>Elect to include optional or mandatory add-on items or charges with any plan.</p> </div> </div> <div class="col-md-4 icon-module__content icon-module__content--3"> <img data-src="//images.ctfassets.net/wob906kz2qeo/4OKculX9FmTLlpAeNOktRk/ad5868ff3b4a9e7fea7aff6e8d2405c2/update-delete-duplicate.svg" alt="" class="icon-module__img icon-module__img--3 lazyload"> <h3 class="icon-module__title">Update, delete, and duplicate</h3> <div class="icon-module__summary"> <p>You’re in complete control of every aspect of plan configuration and offerings.</p> </div> </div> <div class="col-md-4 icon-module__content icon-module__content--4"> <img data-src="//images.ctfassets.net/wob906kz2qeo/5WxBjDDkpuPCct3H0sBTbj/d92d2576aa24afefe6f0f0c59ad04973/include-setup-fee.svg" alt="" class="icon-module__img icon-module__img--4 lazyload"> <h3 class="icon-module__title">Include set-up fees</h3> <div class="icon-module__summary"> <p>Include one-time set-up fees to any plan—to be processed at time of sign up.</p> </div> </div> <div class="col-md-4 icon-module__content icon-module__content--5"> <img data-src="//images.ctfassets.net/wob906kz2qeo/KctTLWX3HpHI3FCf0AX4c/a6357549b6dcee16dfe478b4426efbaa/cardless-free-trial.svg" alt="" class="icon-module__img icon-module__img--5 lazyload"> <h3 class="icon-module__title">Cardless free trials</h3> <div class="icon-module__summary"> <p>Remove yet another barrier to sign up by allowing subscribers to secure a free trial without a credit card.</p> </div> </div> </div> </div> </section> </section> <section class="cf-page-product__content"> <section class="cf-page__quote cf-page__quote--white"> <div class="container"> <div class="cf-page__quote-wrap cf-page__quote-wrap--imageleft"> <img class="cf-page__quote-image" src="//images.ctfassets.net/wob906kz2qeo/1h9CXz5pvyBGWyx4kdCbNG/f8ddcd4490ede7119a8a59d0d15450b9/img-quote-sproutsocial.jpg" alt="Smartphone, laptop, and glasses on table"> <div class="cf-page__quote-content" data-theme="black"> <img data-src="//images.ctfassets.net/wob906kz2qeo/7r5ykfVugbmONu1buqBoDR/ed2bc924c8bd2b7ecd9e5faa1325afc3/logo-sproutsocial-quote.svg" width="160px" alt="Sprout Social white logo" class="cf-page__quote-logo lazyload"> <p class="cf-page__quote-copy">Recurly has greatly reduced our systems and development costs related to payments and automating our subscription processes.</p> <p class="cf-page__quote-author"><strong>Justyn Howard</strong><span class="cf-page__quote-title">— CEO & Founder</span><br><span>SproutSocial</span></p> </div> </div> </div> </section> </section> <section class="cf-page-product__content"> <section class='segment segment--faqs'> <div class='container'> <h2 class='faqs__header text-center'>Frequently asked questions</h2> <div class='faqs__wrap'> <div class="faqs__question faqs__question--open"> <div class='caret'></div> <h3 class='h4'>What is a subscription plan?</h3> <p><p>A subscription plan outlines for your customers the details of your product or service offer and their price. Many <a href="https://recurly.com/content/subscription-business-model/">subscription businesses</a> offer multiple plans, with each one offering a different set of features and <a href="https://recurly.com/blog/is-a-usage-based-billing-model-right-for-your-business/">pricing models</a>.</p> </p> </div> <div class="faqs__question "> <div class='caret'></div> <h3 class='h4'>What are subscription add-ons?</h3> <p><p>Subscription add-ons are typically one-time or discrete products or services that you offer to customers in addition to their subscription items as part of the subscription plan. For example, a coffee subscription box service might offer an additional pound of coffee that customers can purchase along with their monthly delivery. Subscription add-ons provide you with flexibility to tailor plans to customer preferences and boost <a href="https://recurly.com/content/monthly-recurring-revenue-mrr/">monthly recurring revenue</a>.</p> </p> </div> <div class="faqs__question "> <div class='caret'></div> <h3 class='h4'>What is a subscription trial?</h3> <p><p>A subscription trial is an acquisition strategy where you offer your product/service to customers for a limited period of time, often for free, so that they can learn about your product. On Recurly, you can elect to collect credit card data during a trial subscription sign up, or offer <a href="https://recurly.com/blog/no-credit-card-required-increase-sign-ups-with-cardless-free-trials/">cardless free trials</a>.</p> </p> </div> <div class="faqs__question "> <div class='caret'></div> <h3 class='h4'>How should I set up my subscription plans and add-ons?</h3> <p><p>Different subscription businesses will have different objectives—which means their approaches to subscription plan and add-on set up will vary. Recurly offers enough flexibility to support your current objectives and enough agility to meet your future goals.</p> </p> </div> <div class="faqs__question "> <div class='caret'></div> <h3 class='h4'>Should I offer free subscriptions for my plans?</h3> <p><p>Free subscription trials are an excellent <a href="https://recurly.com/resources/report/state-of-subscriptions-acquisition/">customer acquisition strategy</a>, allowing consumers to appreciate the value of your product or service before committing. In 2022, consumers took advantage of almost 35 million free trials globally from participating subscription sites on Recurly. Overall, the average site-level conversion rate was 38.1%. Discover more metrics surrounding free trial subscriptions, including industry-specific conversion rates, in Recurly’s <a href="https://www.recurly.com/resources/report/state-of-subscriptions/">2023 State of Subscriptions</a>.</p> </p> </div> </div> </div> </section> </section> <section class="cf-page-product__content"> <section class="segment resources-section"> <div class="container"> <h2 class="h3 text-center resources-section__heading" style="margin-bottom: 50px;">Recommended resources</h2> <ul class="resource-list list-reset"> <li class="resource-list__item linkbox__root" data-theme="bright-gray"> <div class="resource-list__thumb"> <img src="//images.ctfassets.net/wob906kz2qeo/2S5LzxpHICr6zw5q5vAzID/584daee045095522b859ad6e111adb59/img-2022-10-subscriber-acquisition-benchmarks-resource-1460x768.jpg" alt="Subscribers Median Trial Length & Monthly Plans" loading="lazy" class="lazyload" /> </div> <div class="resource-list__meta"> <span> Research | 5 min read </span> <h3 class="resource-list__item-title h5" id="subscription-acquisition-benchmarks__5WlFR4qWL96wtbyuoEkZY2" > Subscription acquisition benchmarks </h3> <a aria-labelledby="subscription-acquisition-benchmarks__5WlFR4qWL96wtbyuoEkZY2" class="linkbox__target" href="/research/subscriber-acquisition-benchmarks/" data-event="Resources-clicked" data-ga-click="Resources click -resource1" > <span aria-hidden="true">Learn more</span> </a> </div> </li> <li class="resource-list__item linkbox__root" data-theme="bright-gray"> <div class="resource-list__thumb"> <img src="//images.ctfassets.net/wob906kz2qeo/1KlvKTcRcaCTzTheysPNPN/cae672cc9f554f9041c877c36fb9b81d/img-2022-11-7-strategies-for-subscription-success-resource-tile-1460x768.png" alt="seven strategies for subscription success resource tile 1460x768" loading="lazy" class="lazyload" /> </div> <div class="resource-list__meta"> <span> Guide | 8 min read </span> <h3 class="resource-list__item-title h5" id="seven-strategies-for-subscription-success__5WlFR4qWL96wtbyuoEkZY2" > Seven strategies for subscription success </h3> <a aria-labelledby="seven-strategies-for-subscription-success__5WlFR4qWL96wtbyuoEkZY2" class="linkbox__target" href="/resources/guide/seven-strategies-for-subscription-success/" data-event="Resources-clicked" data-ga-click="Resources click -resource2" > <span aria-hidden="true">Learn more</span> </a> </div> </li> <li class="resource-list__item linkbox__root" data-theme="bright-gray"> <div class="resource-list__thumb"> <img src="//images.ctfassets.net/wob906kz2qeo/5cmsNqaf6fuNLOiELNAhhD/bea72896acc95a01170d405d639a8562/img-2022-10-pipefy-case-study-resource-1460x768.png" alt="Pipefy" loading="lazy" class="lazyload" /> </div> <div class="resource-list__meta"> <span> Case Study | 6 min read </span> <h3 class="resource-list__item-title h5" id="pipefy-attracts-subscribers-with-flexible-billing-plans__5WlFR4qWL96wtbyuoEkZY2" > Pipefy attracts subscribers with flexible billing plans </h3> <a aria-labelledby="pipefy-attracts-subscribers-with-flexible-billing-plans__5WlFR4qWL96wtbyuoEkZY2" class="linkbox__target" href="https://recurly.com/resources/case-study/pipefy" data-event="Resources-clicked" data-ga-click="Resources click -resource3" > <span aria-hidden="true">Read now</span> </a> </div> </li> </ul> </div> </section> </section> <section class="cf-page-product__content"> <section class="cta-segment cta-block section-space-top section-space-bottom relative" data-theme="black"> <div class="container"> <div class="cta-block__content text-center stack"> <h2 class="h3"> Make subscriptions your competitive advantage </h2> <div class="cta-block__buttons stack"> <a class="btn btn-primary" href="https://recurly.com/request-a-demo/" data-ga-click="Bookmydemo click -cta" > Book my demo </a> <a href="https://app.recurly.com/signup" data-ga-click="Tryitfree click -cta" > Try it free </a> </div> </div> </div> <img src="/img2/home/cta-bg.svg" 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src){ var loadMode = elem.getAttribute('data-load-mode') || lazySizesCfg.iframeLoadMode; // loadMode can be also a string! if (loadMode == 0) { elem.contentWindow.location.replace(src); } else if (loadMode == 1) { elem.src = src; } }; var handleSources = function(source){ var customMedia; var sourceSrcset = source[_getAttribute](lazySizesCfg.srcsetAttr); if( (customMedia = lazySizesCfg.customMedia[source[_getAttribute]('data-media') || source[_getAttribute]('media')]) ){ source.setAttribute('media', customMedia); } if(sourceSrcset){ source.setAttribute('srcset', sourceSrcset); } }; var lazyUnveil = rAFIt(function (elem, detail, isAuto, sizes, isImg){ var src, srcset, parent, isPicture, event, firesLoad; if(!(event = triggerEvent(elem, 'lazybeforeunveil', detail)).defaultPrevented){ if(sizes){ if(isAuto){ addClass(elem, lazySizesCfg.autosizesClass); } else { elem.setAttribute('sizes', sizes); } } srcset = elem[_getAttribute](lazySizesCfg.srcsetAttr); src = elem[_getAttribute](lazySizesCfg.srcAttr); if(isImg) { parent = elem.parentNode; isPicture = parent && regPicture.test(parent.nodeName || ''); } firesLoad = detail.firesLoad || (('src' in elem) && (srcset || src || isPicture)); event = {target: elem}; addClass(elem, lazySizesCfg.loadingClass); if(firesLoad){ clearTimeout(resetPreloadingTimer); resetPreloadingTimer = setTimeout(resetPreloading, 2500); addRemoveLoadEvents(elem, rafSwitchLoadingClass, true); } if(isPicture){ forEach.call(parent.getElementsByTagName('source'), handleSources); } if(srcset){ elem.setAttribute('srcset', srcset); } else if(src && !isPicture){ if(regIframe.test(elem.nodeName)){ changeIframeSrc(elem, src); } else { elem.src = src; } } if(isImg && (srcset || isPicture)){ updatePolyfill(elem, {src: src}); } } if(elem._lazyRace){ delete elem._lazyRace; } removeClass(elem, lazySizesCfg.lazyClass); rAF(function(){ // Part of this can be removed as soon as this fix is older: https://bugs.chromium.org/p/chromium/issues/detail?id=7731 (2015) var isLoaded = elem.complete && elem.naturalWidth > 1; if( !firesLoad || isLoaded){ if (isLoaded) { addClass(elem, lazySizesCfg.fastLoadedClass); } switchLoadingClass(event); elem._lazyCache = true; setTimeout(function(){ if ('_lazyCache' in elem) { delete elem._lazyCache; } }, 9); } if (elem.loading == 'lazy') { isLoading--; } }, true); }); /** * * @param elem { Element } */ var unveilElement = function (elem){ if (elem._lazyRace) {return;} var detail; var isImg = regImg.test(elem.nodeName); //allow using sizes="auto", but don't use. it's invalid. Use data-sizes="auto" or a valid value for sizes instead (i.e.: sizes="80vw") var sizes = isImg && (elem[_getAttribute](lazySizesCfg.sizesAttr) || elem[_getAttribute]('sizes')); var isAuto = sizes == 'auto'; if( (isAuto || !isCompleted) && isImg && (elem[_getAttribute]('src') || elem.srcset) && !elem.complete && !hasClass(elem, lazySizesCfg.errorClass) && hasClass(elem, lazySizesCfg.lazyClass)){return;} detail = triggerEvent(elem, 'lazyunveilread').detail; if(isAuto){ autoSizer.updateElem(elem, true, elem.offsetWidth); } elem._lazyRace = true; isLoading++; lazyUnveil(elem, detail, isAuto, sizes, isImg); }; var afterScroll = debounce(function(){ lazySizesCfg.loadMode = 3; throttledCheckElements(); }); var altLoadmodeScrollListner = function(){ if(lazySizesCfg.loadMode == 3){ lazySizesCfg.loadMode = 2; } afterScroll(); }; var onload = function(){ if(isCompleted){return;} if(Date.now() - started < 999){ setTimeout(onload, 999); return; } isCompleted = true; lazySizesCfg.loadMode = 3; throttledCheckElements(); addEventListener('scroll', altLoadmodeScrollListner, true); }; return { _: function(){ started = Date.now(); lazysizes.elements = document.getElementsByClassName(lazySizesCfg.lazyClass); preloadElems = document.getElementsByClassName(lazySizesCfg.lazyClass + ' ' + lazySizesCfg.preloadClass); addEventListener('scroll', throttledCheckElements, true); addEventListener('resize', throttledCheckElements, true); addEventListener('pageshow', function (e) { if (e.persisted) { var loadingElements = document.querySelectorAll('.' + lazySizesCfg.loadingClass); if (loadingElements.length && loadingElements.forEach) { requestAnimationFrame(function () { loadingElements.forEach( function (img) { if (img.complete) { unveilElement(img); } }); }); } } }); if(window.MutationObserver){ new MutationObserver( throttledCheckElements ).observe( docElem, {childList: true, subtree: true, attributes: true} ); } else { docElem[_addEventListener]('DOMNodeInserted', throttledCheckElements, true); docElem[_addEventListener]('DOMAttrModified', throttledCheckElements, true); setInterval(throttledCheckElements, 999); } addEventListener('hashchange', throttledCheckElements, true); //, 'fullscreenchange' ['focus', 'mouseover', 'click', 'load', 'transitionend', 'animationend'].forEach(function(name){ document[_addEventListener](name, throttledCheckElements, true); }); if((/d$|^c/.test(document.readyState))){ onload(); } else { addEventListener('load', onload); document[_addEventListener]('DOMContentLoaded', throttledCheckElements); setTimeout(onload, 20000); } if(lazysizes.elements.length){ checkElements(); rAF._lsFlush(); } else { throttledCheckElements(); } }, checkElems: throttledCheckElements, unveil: unveilElement, _aLSL: altLoadmodeScrollListner, }; })(); var autoSizer = (function(){ var autosizesElems; var sizeElement = rAFIt(function(elem, parent, event, width){ var sources, i, len; elem._lazysizesWidth = width; width += 'px'; elem.setAttribute('sizes', width); if(regPicture.test(parent.nodeName || '')){ sources = parent.getElementsByTagName('source'); for(i = 0, len = sources.length; i < len; i++){ sources[i].setAttribute('sizes', width); } } if(!event.detail.dataAttr){ updatePolyfill(elem, event.detail); } }); /** * * @param elem {Element} * @param dataAttr * @param [width] { number } */ var getSizeElement = function (elem, dataAttr, width){ var event; var parent = elem.parentNode; if(parent){ width = getWidth(elem, parent, width); event = triggerEvent(elem, 'lazybeforesizes', {width: width, dataAttr: !!dataAttr}); if(!event.defaultPrevented){ width = event.detail.width; if(width && width !== elem._lazysizesWidth){ sizeElement(elem, parent, event, width); } } } }; var updateElementsSizes = function(){ var i; var len = autosizesElems.length; if(len){ i = 0; for(; i < len; i++){ getSizeElement(autosizesElems[i]); } } }; var debouncedUpdateElementsSizes = debounce(updateElementsSizes); return { _: function(){ autosizesElems = document.getElementsByClassName(lazySizesCfg.autosizesClass); addEventListener('resize', debouncedUpdateElementsSizes); }, checkElems: debouncedUpdateElementsSizes, updateElem: getSizeElement }; })(); var init = function(){ if(!init.i && document.getElementsByClassName){ init.i = true; autoSizer._(); loader._(); } }; setTimeout(function(){ if(lazySizesCfg.init){ init(); } }); lazysizes = { /** * @type { LazySizesConfigPartial } */ cfg: lazySizesCfg, autoSizer: autoSizer, loader: loader, init: init, uP: updatePolyfill, aC: addClass, rC: removeClass, hC: hasClass, fire: triggerEvent, gW: getWidth, rAF: rAF, }; return lazysizes; } )); </script> <script type="text/javascript">(function(){ $question = $('.faqs__question'), canAnimate = function(){ return !$('html').hasClass('no-cssanimations'); }, openQuestion = function() { if (canAnimate() == true) { $question.on('click',function(){ $(this).toggleClass('faqs__question--open'); }); } else { $question.addClass('faqs__question--open'); } }; if($question.length > 0){ openQuestion(); }; }()); </script> <script type="text/javascript">$(document).ready(function() { // if there's a promo-banner--hero, add class to body if($('.promo-banner--hero').length){ $('body').addClass('hero-banner'); } }); window.onload = (event) => { // Function to apply offset when clicking on link with an id function offsetAnchor() { if(location.hash.length !== 0) { window.scrollTo(window.scrollX, window.scrollY - 100); } } // This will capture hash changes while on the page window.addEventListener("hashchange", offsetAnchor); // This is here so that when you enter the page with a hash, // it can provide the offset in that case too. Having a timeout // seems necessary to allow the browser to jump to the anchor first. window.setTimeout(offsetAnchor, 100); }; </script> <script type="text/javascript">$(window).on('load',function(){ $animation = $('.animation'), canAnimate = function(){ return !$('html').hasClass('no-cssanimations'); }, playAnimation = function() { if (canAnimate() == true) { $animation.each(function() { var t = this; if($(t).hasClass('short')){ $(t).waypoint({ offset: 350, handler: function($t) { $(t).addClass('play'); } }); }else if($(t).hasClass('shorter')){ $(t).waypoint({ offset: '20%', handler: function($t) { $(t).addClass('play'); } }); }else if($(t).hasClass('tall')){ $(t).waypoint({ offset: '80%', handler: function($t) { $(t).addClass('play'); } }); }else{ $(t).waypoint({ offset: 500, handler: function($t) { $(t).addClass('play'); } }); } }); }; }; if($animation.length > 0){ playAnimation(); }; }); </script> <script type="text/javascript">$(document).ready(function(){ var headerEl = $('.header-wrap'); var navigationItems = headerEl.find('.navigation__item'); var leaveTime = 300; var triggerNavTimeout = 10; var headerHoverTimer; var scrollV; var userHasEnteredSubnav = false; $(window).on('scroll', function(){ scrollV = $(this).scrollTop(); }); var onHeaderEnter = function(){ clearTimeout(headerHoverTimer); headerEl.addClass('header-wrap--fixed'); }; var onHeaderLeave = function(){ headerHoverTimer = setTimeout(function(){ headerEl.removeClass('header-wrap--fixed'); }, leaveTime); }; var onItemEnter = function(){ clearTimeout(headerHoverTimer); headerEl.addClass('header--hover'); }; var onItemLeave = function(){ headerHoverTimer = setTimeout(function(){ headerEl.removeClass('header--hover'); }, leaveTime); }; var clearAllSubs = function(){ headerEl.find('.navigation__item--hover').removeClass('navigation__item--hover'); headerEl.find('.hover').removeClass('hover'); }; headerEl.on('mouseenter focus', function(){ onHeaderEnter(); }); headerEl.on('keyup', function(e) { if (e.which == 9) { onHeaderEnter(); } }); headerEl.on('mouseleave', function(){ scrollV == 0 ? onHeaderLeave() : null; clearAllSubs(); }); navigationItems.each(function(){ var navigationItemHoverTimer; var el = $(this); var hasSub = $(this).hasClass('subnav'); var navSubnav = $(this).data('subnav'); // name of the subnav var hasSubnavItem = $(this).find('.subnav-item__column').length; var navSubObserver = null; var navEnterTimeout; var navigationLink = $('.navigation a'); var hideSubNav = function() { userHasEnteredSubnav = false; if(navSubnav !== 'undefined'){ navItem= $('.subnav-item__column--'+navSubnav).addClass('hide'); } if($(".subnav-item__column:hover, .subnav-item__column:focus").length === 0) { // if not hovering over subnav el.removeClass('navigation__item--hover'); } onItemLeave(); }; hideSubNav(); if(hasSub){ el.on('mouseenter focus keyup', function(){ clearTimeout(navigationItemHoverTimer); navSubObserver = el; clearTimeout(navEnterTimeout); // user has entered subnav if(el.hasClass('header-nav')) { userHasEnteredSubnav = true; 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