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Progetti di Design, Branding e Comunicazione | WABi
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class="default_normal">Scopri</div> --> </div> <section class="" data-scroll-section> <div class="header-projects mt-5 container-fluid container-fluid-pad-x"> <div class="row row py-7 py-xxxl-8"> <h1 class="h1 text-center text-uppercase notranslate">Projects</h1> </div> <form class="pb-5 pb-lg-6 pb-xxl-7"> <!-- DESKTOP --> <div class="d-none d-lg-block"> <div class="mb-3 selected-filter-wrapper"> <button class="btn btn-primary mixitup-reset-filter with-effect" type="reset" data-filter="all">Tutti i progetti</button> </div> <div class="row align-items-center"> <div class="col-1">FILTRA</div> <div class="col"> <div class="d-flex gap-3 position-relative"> <div class="dropdown dropdown-page-projects"> <button class="btn btn-outline-primary dropdown-toggle" type="button" data-bs-toggle="dropdown" aria-expanded="false"> Settore <i class="ms-6 fontello-freccia-down"></i> </button> <fieldset data-filter-group data-logic="or" class="dropdown-menu"> <div><button type="button" class="dropdown-item filter-button-mixitup" data-toggle=".mix_settori_furniture-design">Furniture & Design</button></div> <div><button type="button" class="dropdown-item filter-button-mixitup" data-toggle=".mix_settori_industry">Industry</button></div> <div><button type="button" class="dropdown-item filter-button-mixitup" data-toggle=".mix_settori_building-industry">Building Industry</button></div> <div><button type="button" class="dropdown-item filter-button-mixitup" data-toggle=".mix_settori_medical-health">Medical & Health</button></div> <div><button type="button" class="dropdown-item filter-button-mixitup" data-toggle=".mix_settori_beauty-wellness">Beauty & Wellness</button></div> <div><button type="button" class="dropdown-item filter-button-mixitup" data-toggle=".mix_settori_food-beverage">Food & Beverage</button></div> <div><button type="button" class="dropdown-item filter-button-mixitup" data-toggle=".mix_settori_tourism-hospitality">Tourism & Hospitality</button></div> 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data-toggle=".mix_settori_banking-finance">Banking & Finance</button></div> <div><button type="button" class="dropdown-item filter-button-mixitup" data-toggle=".mix_settori_sport">Sport</button></div> </fieldset> </div> <div class="dropdown dropdown-page-projects"> <button class="btn btn-outline-primary dropdown-toggle" type="button" data-bs-toggle="dropdown" aria-expanded="false"> Servizio <i class="ms-6 fontello-freccia-down"></i> </button> <fieldset data-filter-group data-logic="or" class="dropdown-menu"> <div> <button type="button" class="dropdown-item filter-button-mixitup" data-toggle=".mix_servizi_assessment"><i class="fontello-brand-strategy"></i> Assessment</button> </div> <div> <button type="button" class="dropdown-item filter-button-mixitup" data-toggle=".mix_servizi_brand-architecture"><i class="fontello-brand-strategy"></i> Brand Architecture</button> </div> <div> <button type="button" class="dropdown-item filter-button-mixitup" data-toggle=".mix_servizi_strategic-plan"><i class="fontello-brand-strategy"></i> Strategic Plan</button> </div> <div> <button type="button" class="dropdown-item filter-button-mixitup" data-toggle=".mix_servizi_roadmap"><i class="fontello-brand-strategy"></i> Roadmap</button> </div> <div> <button type="button" class="dropdown-item filter-button-mixitup" data-toggle=".mix_servizi_media-planning"><i class="fontello-brand-strategy"></i> Media Planning</button> </div> <div> <button type="button" class="dropdown-item filter-button-mixitup" data-toggle=".mix_servizi_kick-off"><i class="fontello-brand-strategy"></i> Kick Off</button> </div> <div> <button type="button" class="dropdown-item filter-button-mixitup" data-toggle=".mix_servizi_sustainability"><i class="fontello-brand-strategy"></i> Sustainability</button> </div> <div> <button type="button" class="dropdown-item filter-button-mixitup" data-toggle=".mix_servizi_visual-identity"><i class="fontello-brand-identity"></i> Visual Identity</button> </div> <div> <button type="button" class="dropdown-item filter-button-mixitup" data-toggle=".mix_servizi_verbal-identity"><i class="fontello-brand-identity"></i> Verbal Identity</button> </div> <div> <button type="button" class="dropdown-item filter-button-mixitup" data-toggle=".mix_servizi_space-identity"><i class="fontello-brand-identity"></i> Space Identity</button> </div> <div> <button type="button" class="dropdown-item filter-button-mixitup" data-toggle=".mix_servizi_sound-identity"><i class="fontello-brand-identity"></i> Sound Identity</button> </div> <div> <button type="button" class="dropdown-item filter-button-mixitup" data-toggle=".mix_servizi_creativity"><i class="fontello-brand-experience"></i> Creativity</button> </div> <div> <button type="button" class="dropdown-item filter-button-mixitup" data-toggle=".mix_servizi_web"><i class="fontello-brand-experience"></i> Web</button> </div> <div> <button type="button" class="dropdown-item filter-button-mixitup" data-toggle=".mix_servizi_digital-marketing"><i class="fontello-brand-experience"></i> Digital Marketing</button> </div> <div> <button type="button" class="dropdown-item filter-button-mixitup" data-toggle=".mix_servizi_performance"><i class="fontello-brand-experience"></i> Performance</button> </div> </fieldset> </div> </div> </div> </div> </div> <!-- MOBILE --> <div class="mb-3 selected-filter-wrapper hor-scrollable d-lg-none"></div> <div class="d-flex align-items-center justify-content-between pb-5 d-lg-none"> <button class="btn btn-primary mixitup-reset-filter with-effect" type="reset" data-filter="all">Tutti i progetti</button> <button class="btn btn-outline-primary btn-open-filter" type="button">FILTRA</button> </div> <div class="filter-mobile-wrapper container-fluid container-fluid-pad-x py-4"> <div class="d-flex align-items-center justify-content-between"> <button class="btn-close-filter"><i class="fontello-cancel"></i></button> <button class="fs-6 btn-filter-breadcrumb text-uppercase">seleziona filtro</button> </div> <div class="d-flex flex-column gap-3"> <button class="btn btn-outline-primary d-flex justify-content-start btn-toggle-fieldset-settore">Settore</button> <fieldset data-filter-group data-logic="or" class="filter-fieldset settore"> <div class="counter-selected-project"></div> <div><button type="button" class="btn btn-outline-primary filter-button-mixitup" data-toggle=".mix_settori_furniture-design">Furniture & Design</button></div> <div><button type="button" class="btn btn-outline-primary filter-button-mixitup" data-toggle=".mix_settori_industry">Industry</button></div> <div><button type="button" class="btn btn-outline-primary filter-button-mixitup" data-toggle=".mix_settori_building-industry">Building Industry</button></div> <div><button type="button" class="btn btn-outline-primary filter-button-mixitup" data-toggle=".mix_settori_medical-health">Medical & Health</button></div> <div><button type="button" class="btn btn-outline-primary filter-button-mixitup" data-toggle=".mix_settori_beauty-wellness">Beauty & Wellness</button></div> <div><button type="button" class="btn btn-outline-primary filter-button-mixitup" data-toggle=".mix_settori_food-beverage">Food & Beverage</button></div> <div><button type="button" class="btn btn-outline-primary filter-button-mixitup" data-toggle=".mix_settori_tourism-hospitality">Tourism & Hospitality</button></div> <div><button type="button" class="btn btn-outline-primary filter-button-mixitup" data-toggle=".mix_settori_fashion">Fashion</button></div> <div><button type="button" class="btn btn-outline-primary filter-button-mixitup" data-toggle=".mix_settori_no-profit">No Profit</button></div> <div><button type="button" class="btn btn-outline-primary filter-button-mixitup" data-toggle=".mix_settori_consulting">Consulting</button></div> <div><button type="button" class="btn btn-outline-primary filter-button-mixitup" data-toggle=".mix_settori_automotive">Automotive</button></div> <div><button type="button" class="btn btn-outline-primary filter-button-mixitup" data-toggle=".mix_settori_tech">Tech</button></div> <div><button type="button" class="btn btn-outline-primary filter-button-mixitup" data-toggle=".mix_settori_education">Education</button></div> <div><button type="button" class="btn btn-outline-primary filter-button-mixitup" data-toggle=".mix_settori_art-events">Art & Events</button></div> <div><button type="button" class="btn btn-outline-primary filter-button-mixitup" data-toggle=".mix_settori_banking-finance">Banking & Finance</button></div> <div><button type="button" class="btn btn-outline-primary filter-button-mixitup" data-toggle=".mix_settori_sport">Sport</button></div> </fieldset> <button class="btn btn-outline-primary d-flex justify-content-start btn-toggle-fieldset-servizio">Servizio</button> <fieldset data-filter-group data-logic="or" class="filter-fieldset servizio"> <div class="counter-selected-project"></div> <div> <button type="button" class="btn btn-outline-primary filter-button-mixitup" data-toggle=".mix_servizi_assessment"><i class="fontello-brand-strategy"></i> Assessment</button> </div> <div> <button type="button" class="btn btn-outline-primary filter-button-mixitup" data-toggle=".mix_servizi_brand-architecture"><i class="fontello-brand-strategy"></i> Brand Architecture</button> </div> <div> <button type="button" class="btn btn-outline-primary filter-button-mixitup" data-toggle=".mix_servizi_strategic-plan"><i class="fontello-brand-strategy"></i> Strategic Plan</button> </div> <div> <button type="button" class="btn btn-outline-primary filter-button-mixitup" data-toggle=".mix_servizi_roadmap"><i class="fontello-brand-strategy"></i> Roadmap</button> </div> <div> <button type="button" class="btn btn-outline-primary filter-button-mixitup" data-toggle=".mix_servizi_media-planning"><i class="fontello-brand-strategy"></i> Media Planning</button> </div> <div> <button type="button" class="btn btn-outline-primary filter-button-mixitup" data-toggle=".mix_servizi_kick-off"><i class="fontello-brand-strategy"></i> Kick Off</button> </div> <div> <button type="button" class="btn btn-outline-primary filter-button-mixitup" data-toggle=".mix_servizi_sustainability"><i class="fontello-brand-strategy"></i> Sustainability</button> </div> <div> <button type="button" class="btn btn-outline-primary filter-button-mixitup" data-toggle=".mix_servizi_visual-identity"><i class="fontello-brand-identity"></i> Visual Identity</button> </div> <div> <button type="button" class="btn btn-outline-primary filter-button-mixitup" data-toggle=".mix_servizi_verbal-identity"><i class="fontello-brand-identity"></i> Verbal Identity</button> </div> <div> <button type="button" class="btn btn-outline-primary filter-button-mixitup" data-toggle=".mix_servizi_space-identity"><i class="fontello-brand-identity"></i> Space Identity</button> </div> <div> <button type="button" class="btn btn-outline-primary filter-button-mixitup" data-toggle=".mix_servizi_sound-identity"><i class="fontello-brand-identity"></i> Sound Identity</button> </div> <div> <button type="button" class="btn btn-outline-primary filter-button-mixitup" data-toggle=".mix_servizi_creativity"><i class="fontello-brand-experience"></i> Creativity</button> </div> <div> <button type="button" class="btn btn-outline-primary filter-button-mixitup" data-toggle=".mix_servizi_web"><i class="fontello-brand-experience"></i> Web</button> </div> <div> <button type="button" class="btn btn-outline-primary filter-button-mixitup" data-toggle=".mix_servizi_digital-marketing"><i class="fontello-brand-experience"></i> Digital Marketing</button> </div> <div> <button type="button" class="btn btn-outline-primary filter-button-mixitup" data-toggle=".mix_servizi_performance"><i class="fontello-brand-experience"></i> Performance</button> </div> </fieldset> </div> <button class="btn btn-primary" style="visibility: hidden"></button> <!-- <button class="btn btn-primary mixitup-reset-filter" type="reset" data-filter="all"></button> --> </div> </form> </div> <div data-scroll class="container-fluid container-fluid-pad-x pb-5 pb-xl-6 pb-xxl-7"> <div class="row gy-5 gx-sm-5 gx-xl-6 gx-xxxl-7 mixitup-container-new"> <div class="filtered-project-element mix mix_settori_medical-health mix_servizi_seo-search-engine-optimization mix_servizi_brand-strategy mix_servizi_landing-page mix_servizi_web mix_servizi_advertising mix_servizi_strategic-plan mix_servizi_performance"> <div> <a href="https://www.wabi.it/progetti/strategia-e-performance-nel-settore-medico/" class="text-decoration-none custom_cursor_on_hover d-block"> <div class="parallax-wrapper" style="aspect-ratio: 900/1200;"> <video src="https://www.wabi.it/wp-content/uploads/2025/02/250221-wabi-site-kine-copertina-exp-03-1.mp4" class="w-100 object-fit-cover" autoplay muted playsinline loop></video> </div> <div class="fs-6 text-uppercase my-4 notranslate"> Kinè </div> <h3 class="h4 mb-3 mb-lg-5">Strategia e performance nel settore medico</h3> <!-- <p class="fs-5">Analizzando gli obiettivi, il mercato locale e il comportamento dell’audience – spesso alla ricerca di trattamenti post-infortunio o post-operatori – abbiamo consigliato <strong>Google Ads</strong> come piattaforma ideale per presidiare tutte le fasi del processo decisionale, con un approccio full-funnel. Questa scelta è frutto di un’attenta consulenza strategica basata sull’analisi del cliente, con cui collaboriamo da tempo, del mercato e degli strumenti disponibili.<br /> </p> --> </a> </div> </div> <div class="filtered-project-element mix mix_settori_medical-health mix_servizi_assessment mix_servizi_brand-strategy mix_servizi_creativity mix_servizi_storytelling-content mix_servizi_photo-video mix_servizi_brand-experience mix_servizi_motion-graphic"> <div> <a href="https://www.wabi.it/progetti/lo-storytelling-globus/" class="text-decoration-none custom_cursor_on_hover d-block"> <div class="parallax-wrapper" style="aspect-ratio: 900/1200;"> <video src="https://www.wabi.it/wp-content/uploads/2025/01/250122-wabi-cover-globus.mp4" class="w-100 object-fit-cover" autoplay muted playsinline loop></video> </div> <div class="fs-6 text-uppercase my-4 notranslate"> Globus </div> <h3 class="h4 mb-3 mb-lg-5">Performance e benessere: lo storytelling Globus</h3> <!-- <p class="fs-5">Nella realizzazione dei contenuti, partiamo con una fase di <strong>assessment</strong>, in cui analizziamo gli obiettivi dell'azione, il target di riferimento, i punti di forza del prodotto sviluppato dall'azienda e i contenuti di comunicazione dei competitor. Questo processo ci permette di creare contenuti distintivi, perfettamente allineati alla strategia e in grado di valorizzare l’unicità del brand.</p> --> </a> </div> </div> <div class="filtered-project-element mix mix_settori_industry mix_servizi_cloud-solution mix_servizi_seo-search-engine-optimization mix_servizi_creativity mix_servizi_content-marketing mix_servizi_storytelling-content mix_servizi_landing-page mix_servizi_web mix_servizi_digital-marketing"> <div> <a href="https://www.wabi.it/progetti/pioneer-of-technological-innovation/" class="text-decoration-none custom_cursor_on_hover d-block"> <div class="parallax-wrapper" style="aspect-ratio: 0.9;"> <div data-scroll data-scroll-speed="-2" class="parallax-background-img" style="background: url('https://www.wabi.it/wp-content/uploads/2025/01/250115-wm-sito-cover-M2.webp') no-repeat 50% 50%/cover;"></div> </div> <div class="fs-6 text-uppercase my-4 notranslate"> WM </div> <h3 class="h4 mb-3 mb-lg-5">Pioneer of Technological Innovation</h3> <!-- <p class="fs-5">Dopo un'analisi approfondita, abbiamo creato un'architettura web che unifica i tre siti esistenti in un'unica piattaforma. Questa soluzione personalizzata garantisce un'esperienza utente fluida e coerente, rispondendo pienamente agli obiettivi di design e funzionalità. Abbiamo organizzato il nuovo sito in sezioni dedicate ad Agri, Ice e Urban, e implementato una strategia SEO avanzata per attirare un traffico mirato e generare un flusso costante di potenziali clienti. Grazie all'adozione di tecnologie cloud AWS, il sito è in grado di offrire contenuti multimediali di alta qualità a un pubblico globale in modo rapido ed efficiente.</p> --> </a> </div> </div> <div class="filtered-project-element mix mix_settori_industry mix_servizi_photo-video mix_servizi_motion-graphic"> <div> <a href="https://www.wabi.it/progetti/makbrent-versatilita-e-prestazioni/" class="text-decoration-none custom_cursor_on_hover d-block"> <div class="parallax-wrapper" style="aspect-ratio: 0.75;"> <div data-scroll data-scroll-speed="-2" class="parallax-background-img" style="background: url('https://www.wabi.it/wp-content/uploads/2024/12/241217-wabi-makbrent-cover-M.jpg') no-repeat 50% 50%/cover;"></div> </div> <div class="fs-6 text-uppercase my-4 notranslate"> Makbrent </div> <h3 class="h4 mb-3 mb-lg-5">MakBrent, versatilità e prestazioni</h3> <!-- <p class="fs-5">Le riprese sul campo hanno fornito il materiale necessario per creare contenuti visivi che enfatizzano le caratteristiche tecniche delle attrezzature. Sono state sviluppate infografiche personalizzate per illustrare i vantaggi, come la maggiore sicurezza per l'operatore, la precisione nello scavo e l'adattabilità in spazi ristretti.</p> --> </a> </div> </div> <div class="filtered-project-element mix mix_settori_furniture-design mix_servizi_social-media-management mix_servizi_exhibit-design mix_servizi_photo-video"> <div> <a href="https://www.wabi.it/progetti/exibit-pergole-da-esporre/" class="text-decoration-none custom_cursor_on_hover d-block"> <div class="parallax-wrapper" style="aspect-ratio: 0.75;"> <div data-scroll data-scroll-speed="-2" class="parallax-background-img" style="background: url('https://www.wabi.it/wp-content/uploads/2024/11/241129-skymatik-cover-M-1.webp') no-repeat 50% 50%/cover;"></div> </div> <div class="fs-6 text-uppercase my-4 notranslate"> Skymatik </div> <h3 class="h4 mb-3 mb-lg-5">Exhibit: pergole da esporre</h3> <!-- <p class="fs-5">Il progetto si è concentrato sull'equilibrio tra l'esposizione dei prodotti principali, le pergole bioclimatiche, e la creazione di spazi per incontri riservati con l’obiettivo di rendere l'ambiente accogliente e funzionale. L'utente poteva visitare lo stand in totale libertà, accolto da un design ricercercato e circondato dagli elementi visuali caratteristici del brand.</p> --> </a> </div> </div> <div class="filtered-project-element mix mix_settori_art-events mix_servizi_logo-design mix_servizi_visual-identity mix_servizi_brand-identity"> <div> <a href="https://www.wabi.it/progetti/rebranding-teatro-accademia-da-ponte/" class="text-decoration-none custom_cursor_on_hover d-block"> <div class="parallax-wrapper" style="aspect-ratio: 900/1200;"> <video src="https://www.wabi.it/wp-content/uploads/2024/11/250203-centro-teatrale-da-ponte-cover-4-5.mp4" class="w-100 object-fit-cover" autoplay muted playsinline loop></video> </div> <div class="fs-6 text-uppercase my-4 notranslate"> Centro Teatrale Da Ponte </div> <h3 class="h4 mb-3 mb-lg-5">Rebranding teatro accademia Da Ponte</h3> <!-- <p class="fs-5">In linea con l'obiettivo prefissato, è stata condotta un’analisi approfondita e definita una strategia per sviluppare un progetto pluriennale articolato in diverse fasi. La prima azione, descritta di seguito, è la creazione di un nuovo logo e di una nuova immagine coordinata.</p> --> </a> </div> </div> <div class="filtered-project-element mix mix_settori_furniture-design mix_servizi_creative-direction mix_servizi_storytelling-content mix_servizi_strategic-plan mix_servizi_photo-video mix_servizi_kick-off"> <div> <a href="https://www.wabi.it/progetti/metropolitan-frames/" class="text-decoration-none custom_cursor_on_hover d-block"> <div class="parallax-wrapper" style="aspect-ratio: 0.75;"> <div data-scroll data-scroll-speed="-2" class="parallax-background-img" style="background: url('https://www.wabi.it/wp-content/uploads/2024/10/241023-metropolitan-frames-cover-M.webp') no-repeat 50% 50%/cover;"></div> </div> <div class="fs-6 text-uppercase my-4 notranslate"> Itlas </div> <h3 class="h4 mb-3 mb-lg-5">Metropolitan Frames</h3> <!-- <p class="fs-5">Il progetto si propone di trasmettere l’essenza della nuova collezione Metropolitan Frames attraverso una narrazione visiva studiata per evidenziare come il design degli arredi sia ispirato dalle atmosfere urbane di Londra, Roma e New York. Abbiamo poi definito un media mix per presentare al pubblico la nuova linea di arredo.</p> --> </a> </div> </div> <div class="filtered-project-element mix mix_settori_industry mix_servizi_creativity mix_servizi_creative-direction mix_servizi_tone-of-voice mix_servizi_verbal-identity mix_servizi_brand-experience mix_servizi_catalogues-price-lists"> <div> <a href="https://www.wabi.it/progetti/the-ice-master-innovation/" class="text-decoration-none custom_cursor_on_hover d-block"> <div class="parallax-wrapper" style="aspect-ratio: 0.75;"> <div data-scroll data-scroll-speed="-2" class="parallax-background-img" style="background: url('https://www.wabi.it/wp-content/uploads/2024/10/241008-wabi-catalogo-wm-16-3.jpg') no-repeat 50% 50%/cover;"></div> </div> <div class="fs-6 text-uppercase my-4 notranslate"> WM </div> <h3 class="h4 mb-3 mb-lg-5">The Ice Master innovation</h3> <!-- <p class="fs-5">L'obiettivo del progetto è stato valorizzare questo modello innovativo, dotato di Autopilot 3D, che consente la gestione autonoma della lavorazione del ghiaccio, garantendo precisione e affidabilità in ogni condizione operativa. WABi ha collaborato con WM Technics nella direzione creativa dello stand e nella realizzazione di un catalogo cartaceo, progettato per illustrare nel dettaglio le caratteristiche della macchina e mettere in risalto i suoi punti di forza.</p> --> </a> </div> </div> <div class="filtered-project-element mix mix_settori_furniture-design mix_servizi_motion-graphic mix_servizi_catalogues-price-lists"> <div> <a href="https://www.wabi.it/progetti/sky-proof-experience/" class="text-decoration-none custom_cursor_on_hover d-block"> <div class="parallax-wrapper" style="aspect-ratio: 0.75;"> <div data-scroll data-scroll-speed="-2" class="parallax-background-img" style="background: url('https://www.wabi.it/wp-content/uploads/2024/10/Cover-M-2.jpg') no-repeat 50% 50%/cover;"></div> </div> <div class="fs-6 text-uppercase my-4 notranslate"> Skymatik </div> <h3 class="h4 mb-3 mb-lg-5">Sky-proof experience</h3> <!-- <p class="fs-5">Il progetto si propone di racchiudere in un'unica soluzione elementi visivi e descrittivi delle linee di prodotto proposte al mercato. Tradurre le differenti caratteristiche compositive, tecniche e di costo in un supporto semplice e accessibile per la rete di distributori attivi in quattro nazioni.</p> --> </a> </div> </div> <div class="filtered-project-element mix mix_settori_furniture-design mix_servizi_logo-design mix_servizi_creative-direction mix_servizi_catalogues-price-lists"> <div> <a href="https://www.wabi.it/progetti/timeless-design/" class="text-decoration-none custom_cursor_on_hover d-block"> <div class="parallax-wrapper" style="aspect-ratio: 900/1200;"> <video src="https://www.wabi.it/wp-content/uploads/2024/09/Sequenza-03.mp4" class="w-100 object-fit-cover" autoplay muted playsinline loop></video> </div> <div class="fs-6 text-uppercase my-4 notranslate"> Kronos </div> <h3 class="h4 mb-3 mb-lg-5">Timeless design</h3> <!-- <p class="fs-5">Abbiamo condotto un lavoro di direzione creativa per conferire carattere alla collezione di tavoli e complementi, con un'attenzione particolare alla ricerca di nuove finiture, allo sviluppo del design di prodotto, alla creazione di immagini originali e alla realizzazione del nuovo catalogo Timeless.</p> --> </a> </div> </div> <div class="filtered-project-element mix mix_settori_food-beverage mix_servizi_website mix_servizi_graphic-system mix_servizi_storytelling-content mix_servizi_catalogues-price-lists mix_servizi_sustainability"> <div> <a href="https://www.wabi.it/progetti/storie-di-sostenibilita/" class="text-decoration-none custom_cursor_on_hover d-block"> <div class="parallax-wrapper" style="aspect-ratio: 0.75;"> <div data-scroll data-scroll-speed="-2" class="parallax-background-img" style="background: url('https://www.wabi.it/wp-content/uploads/2024/09/240911-veroni-cover-M.webp') no-repeat 50% 50%/cover;"></div> </div> <div class="fs-6 text-uppercase my-4 notranslate"> Veroni </div> <h3 class="h4 mb-3 mb-lg-5">Storie di sostenibilità</h3> <!-- <p class="fs-5">All'interno del progetto #CallToSustainability in collaborazione con iCorporate, abbiamo sviluppato lo storyboard per raccontare l’impegno sostenibile di Veroni, basato sui principi ESG. Sono state identificate quattro aree chiave: visione strategica, ambiente, persone e comunità. Per ognuna, è stato creato un sistema grafico distintivo, facilitando agli stakeholder il riconoscimento e la comprensione delle iniziative e del loro impatto.</p> --> </a> </div> </div> <div class="filtered-project-element mix mix_settori_automotive mix_servizi_social-media-management mix_servizi_advertising mix_servizi_photo-video mix_servizi_data-analysis-reporting"> <div> <a href="https://www.wabi.it/progetti/automarca/" class="text-decoration-none custom_cursor_on_hover d-block"> <div class="parallax-wrapper" style="aspect-ratio: 900/1200;"> <video src="https://www.wabi.it/wp-content/uploads/2024/08/240826-automarca-cover-M.mp4" class="w-100 object-fit-cover" autoplay muted playsinline loop></video> </div> <div class="fs-6 text-uppercase my-4 notranslate"> Automarca </div> <h3 class="h4 mb-3 mb-lg-5">Automotive social performance</h3> <!-- <p class="fs-5">Il progetto è stato realizzato partendo dall’individuazione dei buyer personas di Automarca sulla base delle quali sono state definite diverse rubriche, utili alla definizione di un piano editoriale social che integrasse contenuti istituzionali per i marchi Ford, Mazda e MG e contenuti pensati per rafforzare la brand identity di Automarca. L’obiettivo delle campagne è mirato alla generazione di nuovi contatti oltre all’incremento di traffico sul sito web.</p> --> </a> </div> </div> <div class="filtered-project-element mix mix_settori_industry mix_servizi_website mix_servizi_creative-direction mix_servizi_e-commerce"> <div> <a href="https://www.wabi.it/progetti/un-eco-tutto-green/" class="text-decoration-none custom_cursor_on_hover d-block"> <div class="parallax-wrapper" style="aspect-ratio: 0.75;"> <div data-scroll data-scroll-speed="-2" class="parallax-background-img" style="background: url('https://www.wabi.it/wp-content/uploads/2024/08/240807-wavewashing-miniatura.webp') no-repeat 50% 50%/cover;"></div> </div> <div class="fs-6 text-uppercase my-4 notranslate"> Wave Washing </div> <h3 class="h4 mb-3 mb-lg-5">Un eco tutto green</h3> <!-- <p class="fs-5">Per garantire un'esperienza utente fluida e scalabile, abbiamo progettato un'infrastruttura server su AWS di Amazon, customizzata per gestire picchi di traffico elevati. L'analisi iniziale ci ha permesso di sviluppare un e-commerce in grado di adattarsi dinamicamente alle richieste degli utenti, anche durante campagne con influencer di rilievo nazionale.<br /> Abbiamo posto particolare attenzione, fin dalle prime fasi, ai flussi e ai percorsi degli utenti sul sito, ridisegnando l'interfaccia utente (UI) e l'esperienza utente (UX) per garantire una navigazione intuitiva e funzionale.<br /> <br /> </p> --> </a> </div> </div> <div class="filtered-project-element mix mix_settori_building-industry mix_servizi_storytelling-content mix_servizi_photo-video mix_servizi_copywriting"> <div> <a href="https://www.wabi.it/progetti/costruzioni-verso-il-futuro/" class="text-decoration-none custom_cursor_on_hover d-block"> <div class="parallax-wrapper" style="aspect-ratio: 900/1200;"> <video src="https://www.wabi.it/wp-content/uploads/2024/08/240806-wabisite-maeg-cover-M.mp4" class="w-100 object-fit-cover" autoplay muted playsinline loop></video> </div> <div class="fs-6 text-uppercase my-4 notranslate"> Maeg </div> <h3 class="h4 mb-3 mb-lg-5">Costruzioni verso il futuro</h3> <!-- <p class="fs-5">In stretta collaborazione con Maeg, abbiamo sviluppato una serie di articoli redazionali capaci di comunicare il carattere dell'azienda. Ogni contenuto riflette la passione e l'innovazione di Maeg nei suoi lavori di punta e iniziative sostenibili, con l'obiettivo di coinvolgere profondamente il lettore e mettere in luce il contributo distintivo dell'azienda nel settore delle costruzioni.</p> --> </a> </div> </div> <div class="filtered-project-element mix mix_settori_fashion mix_servizi_social-media-management mix_servizi_photo-video mix_servizi_motion-graphic mix_servizi_catalogues-price-lists mix_servizi_packaging-design"> <div> <a href="https://www.wabi.it/progetti/pop-colore-stile-in-un-occhiale/" class="text-decoration-none custom_cursor_on_hover d-block"> <div class="parallax-wrapper" style="aspect-ratio: 0.75;"> <div data-scroll data-scroll-speed="-2" class="parallax-background-img" style="background: url('https://www.wabi.it/wp-content/uploads/2024/07/copertina-doubleice-miniatura.jpg') no-repeat 50% 50%/cover;"></div> </div> <div class="fs-6 text-uppercase my-4 notranslate"> Doubleice </div> <h3 class="h4 mb-3 mb-lg-5">Pop, colore e stile in un occhiale</h3> <!-- <p class="fs-5">Un'esplosione di colori per un'esperienza unica. Ogni strumento di comunicazione è studiato per creare un'emozione, un'impronta visiva indimenticabile. L'occhiale da lettura, oltre a correggere la vista, diventa un accessorio che racconta una storia, esaltando lo stile e la personalità di chi lo indossa.</p> --> </a> </div> </div> <div class="filtered-project-element mix mix_settori_industry mix_servizi_content-marketing mix_servizi_creative-direction mix_servizi_graphic-system mix_servizi_storytelling-content mix_servizi_social-media-management mix_servizi_photo-video mix_servizi_motion-graphic mix_servizi_copywriting mix_servizi_catalogues-price-lists mix_servizi_sustainability"> <div> <a href="https://www.wabi.it/progetti/logistica-sostenibile/" class="text-decoration-none custom_cursor_on_hover d-block"> <div class="parallax-wrapper" style="aspect-ratio: 900/1200;"> <video src="https://www.wabi.it/wp-content/uploads/2024/06/240618-gava-imballaggi-miniatura.mp4" class="w-100 object-fit-cover" autoplay muted playsinline loop></video> </div> <div class="fs-6 text-uppercase my-4 notranslate"> Gava Imballaggi </div> <h3 class="h4 mb-3 mb-lg-5">Logistica sostenibile</h3> <!-- <p class="fs-5">WABi ha supportato Gava Imballaggi con una gestione integrata e coordinata, collaborando strettamente con il team interno responsabile dell'organizzazione dell'evento. Abbiamo partecipato a ogni fase dell'attività, dalla comunicazione iniziale fino al follow-up post evento. Dopo aver definito obiettivi e target con l’azienda, abbiamo mappato i touchpoint strategici e identificato gli strumenti necessari.<br /> <br /> In base alle necessità, è stata scelta con cura la piattaforma per la narrazione dell'evento e la gestione del ticketing. Successivamente, sono stati inviati gli inviti alle realtà imprenditoriali.</p> --> </a> </div> </div> <div class="filtered-project-element mix mix_settori_industry mix_servizi_website mix_servizi_storytelling-content mix_servizi_landing-page mix_servizi_social-media-management mix_servizi_photo-video mix_servizi_motion-graphic mix_servizi_data-analysis-reporting mix_servizi_catalogues-price-lists mix_servizi_sustainability"> <div> <a href="https://www.wabi.it/progetti/sostenibilita-al-centro-itlas/" class="text-decoration-none custom_cursor_on_hover d-block"> <div class="parallax-wrapper" style="aspect-ratio: 0.75070028011204;"> <div data-scroll data-scroll-speed="-2" class="parallax-background-img" style="background: url('https://www.wabi.it/wp-content/uploads/2024/06/240610-itlas-miniatura.webp') no-repeat 50% 50%/cover;"></div> </div> <div class="fs-6 text-uppercase my-4 notranslate"> Itlas </div> <h3 class="h4 mb-3 mb-lg-5">Sostenibilità al centro della comunicazione</h3> <!-- <p class="fs-5">Lavorando in stretta sinergia con il team ITLAS, abbiamo creato un sistema grafico che ha dato vita al nuovo bilancio di sostenibilità e a una serie di contenuti social, web e multimediali. Il nostro obiettivo? Comunicare in modo chiaro e accessibile l'impegno di ITLAS per la sostenibilità, il rispetto per l'ambiente e l'attenzione alle persone.</p> --> </a> </div> </div> <div class="filtered-project-element mix mix_settori_food-beverage mix_servizi_assessment mix_servizi_brand-strategy mix_servizi_brand-architecture mix_servizi_strategic-plan mix_servizi_roadmap"> <div> <a href="https://www.wabi.it/progetti/innovare-con-una-visione-strategica/" class="text-decoration-none custom_cursor_on_hover d-block"> <div class="parallax-wrapper" style="aspect-ratio: 0.75;"> <div data-scroll data-scroll-speed="-2" class="parallax-background-img" style="background: url('https://www.wabi.it/wp-content/uploads/2024/04/240724-wabi-eurofrutta-brand-strategy-02.webp') no-repeat 50% 50%/cover;"></div> </div> <div class="fs-6 text-uppercase my-4 notranslate"> Eurofrutta </div> <h3 class="h4 mb-3 mb-lg-5">Innovare con una visione strategica</h3> <!-- <p class="fs-5">Abbiamo collaborato con il cliente per sviluppare un documento di Brand Strategy completo, strutturato in diverse sezioni.<br /> <br /> La prima sezione, <b>Assessment</b>, include un'analisi approfondita del brand, esaminando il credo dell'azienda (mission, vision & values), la comunicazione visiva e verbale, gli strumenti attualmente in uso e l'offerta. Questi elementi sono stati confrontati con quelli dei competitor di Eurofrutta per ottenere una panoramica chiara della situazione, identificando i punti di forza, le aree di miglioramento e le opportunità per il brand.<br /> <br /> I grafici seguenti illustrano esempi di framework utilizzati nel documento. I dati sono stati rimossi per tutelare la privacy di Eurofrutta.</p> --> </a> </div> </div> <div class="filtered-project-element mix mix_settori_furniture-design mix_servizi_storytelling-content mix_servizi_social-media-management mix_servizi_photo-video"> <div> <a href="https://www.wabi.it/progetti/media-and-social-minimal/" class="text-decoration-none custom_cursor_on_hover d-block"> <div class="parallax-wrapper" style="aspect-ratio: 0.75;"> <div data-scroll data-scroll-speed="-2" class="parallax-background-img" style="background: url('https://www.wabi.it/wp-content/uploads/2024/06/social-minimal-miniatura.jpg') no-repeat 50% 50%/cover;"></div> </div> <div class="fs-6 text-uppercase my-4 notranslate"> Minimal </div> <h3 class="h4 mb-3 mb-lg-5">Architectural social content</h3> <!-- <p class="fs-5">Per creare uno stile comunicativo coerente e d’impatto, capace di trasmettere l’essenza di Minimal, abbiamo sviluppato contenuti foto e video che raccontano il prodotto attraverso dettagli e prospettive audaci e iconiche. Abbiamo poi integrato contenuti dedicati al mondo dell'architettura e moodboard di materiali per illustrare il panorama ispirativo del brand.</p> --> </a> </div> </div> <div class="filtered-project-element mix mix_settori_industry mix_servizi_photo-video mix_servizi_catalogues-price-lists mix_servizi_packaging-design mix_servizi_sustainability"> <div> <a href="https://www.wabi.it/progetti/packaging-design-linoil-eurocomponenti/" class="text-decoration-none custom_cursor_on_hover d-block"> <div class="parallax-wrapper" style="aspect-ratio: 0.75;"> <div data-scroll data-scroll-speed="-2" class="parallax-background-img" style="background: url('https://www.wabi.it/wp-content/uploads/2024/05/Senza-titolo-1miniatura.webp') no-repeat 50% 50%/cover;"></div> </div> <div class="fs-6 text-uppercase my-4 notranslate"> Eurocomponenti </div> <h3 class="h4 mb-3 mb-lg-5">Dalla natura al design della materia</h3> <!-- <p class="fs-5">Il nostro obiettivo era quello di ideare una soluzione di packaging e una strategia di comunicazione che riflettesse l'impegno per la sostenibilità e valorizzasse le finiture disponibili di questo rivestimento. Il progetto sviluppato risponde efficacemente a queste esigenze, comunicando chiaramente i valori del prodotto e mettendo in risalto la varietà di opzioni estetiche offerte.</p> --> </a> </div> </div> <div class="filtered-project-element mix mix_settori_food-beverage mix_servizi_logo-design mix_servizi_naming mix_servizi_visual-identity mix_servizi_graphic-system mix_servizi_tone-of-voice mix_servizi_retail-design mix_servizi_brand-identity mix_servizi_verbal-identity mix_servizi_brand-guide mix_servizi_verbal-system mix_servizi_space-identity"> <div> <a href="https://www.wabi.it/progetti/il-sapore-di-un-brand/" class="text-decoration-none custom_cursor_on_hover d-block"> <div class="parallax-wrapper" style="aspect-ratio: 0.75;"> <div data-scroll data-scroll-speed="-2" class="parallax-background-img" style="background: url('https://www.wabi.it/wp-content/uploads/2024/03/COPIA.webp') no-repeat 50% 50%/cover;"></div> </div> <div class="fs-6 text-uppercase my-4 notranslate"> Eurofrutta </div> <h3 class="h4 mb-3 mb-lg-5">Sapori e colori di un brand</h3> <!-- <p class="fs-5">Il progetto si è sviluppato con la creazione di un nuovo marchio e la sua identità visiva, la produzione di materiali di comunicazione coordinati e la progettazione degli allestimenti nei punti vendita. Tutte le attività sono state guidate da un piano di comunicazione precedentemente elaborato, basato sull'analisi della situazione di mercato e della concorrenza, insieme allo sviluppo di una chiara strategia di azione. La definizione dell'identità del brand è stata la prima fase operativa di questo progetto di marketing.</p> --> </a> </div> </div> <div class="filtered-project-element mix mix_settori_industry mix_servizi_creativity mix_servizi_web mix_servizi_photo-video mix_servizi_brand-experience mix_servizi_catalogues-price-lists"> <div> <a href="https://www.wabi.it/progetti/identita-e-sinergia-di-gruppo/" class="text-decoration-none custom_cursor_on_hover d-block"> <div class="parallax-wrapper" style="aspect-ratio: 0.8;"> <div data-scroll data-scroll-speed="-2" class="parallax-background-img" style="background: url('https://www.wabi.it/wp-content/uploads/2024/02/ALMEC-EUROLINE-COLORI-E-SINERGIE-Cover-M-1.png') no-repeat 50% 50%/cover;"></div> </div> <div class="fs-6 text-uppercase my-4 notranslate"> Almec | Euroline </div> <h3 class="h4 mb-3 mb-lg-5">Identità e sinergia di gruppo</h3> <!-- <p class="fs-5">Al centro del progetto, la creazione di un'identità cromatica distintiva per le aziende e il Gruppo. Un'armonia di colori, riflessa nei loghi rinnovati e declinata su siti web e brochure. Un'ampia gamma di servizi di lavorazioni conto terzi raccontata attraverso immagini e video emozionanti, realizzati su misura per esaltare le potenzialità di ogni azienda.</p> --> </a> </div> </div> <div class="filtered-project-element mix mix_settori_fashion mix_servizi_creative-direction mix_servizi_storytelling-content mix_servizi_photo-video"> <div> <a href="https://www.wabi.it/progetti/one-of-a-kind-fw22/" class="text-decoration-none custom_cursor_on_hover d-block"> <div class="parallax-wrapper" style="aspect-ratio: 0.75;"> <div data-scroll data-scroll-speed="-2" class="parallax-background-img" style="background: url('https://www.wabi.it/wp-content/uploads/2023/02/05-sorelle-ramonda-slider-900x1200-1.webp') no-repeat 50% 50%/cover;"></div> </div> <div class="fs-6 text-uppercase my-4 notranslate"> Sorelle Ramonda </div> <h3 class="h4 mb-3 mb-lg-5">One of a Kind FW22</h3> <!-- <p class="fs-5">La campagna comprendeva uno shooting fotografico che valorizzava i capi chiave della collezione, destinato all'uso su tutti i canali online e offline del brand. L'obiettivo principale era rafforzare l'identità di Sorelle Ramonda, aumentare l'engagement con il pubblico target e stimolare le vendite della nuova collezione autunno/inverno.<br /> Abbiamo iniziato selezionando i modelli e sviluppando il concept creativo per lo shooting, tenendo conto dei cinque diversi target e dei loro interessi. Inoltre, abbiamo collaborato con fotografi e truccatori per scegliere la location ideale.</p> --> </a> </div> </div> <div class="filtered-project-element mix mix_settori_furniture-design mix_servizi_logo-design mix_servizi_creativity mix_servizi_visual-identity mix_servizi_creative-direction mix_servizi_graphic-system mix_servizi_tone-of-voice mix_servizi_brand-identity mix_servizi_verbal-identity mix_servizi_brand-guide mix_servizi_verbal-system mix_servizi_brand-experience mix_servizi_catalogues-price-lists"> <div> <a href="https://www.wabi.it/progetti/rinascita-del-design-artigiano/" class="text-decoration-none custom_cursor_on_hover d-block"> <div class="parallax-wrapper" style="aspect-ratio: 0.75;"> <div data-scroll data-scroll-speed="-2" class="parallax-background-img" style="background: url('https://www.wabi.it/wp-content/uploads/2024/01/240201_arteba_IC_miniatura.jpg') no-repeat 50% 50%/cover;"></div> </div> <div class="fs-6 text-uppercase my-4 notranslate"> Arteba </div> <h3 class="h4 mb-3 mb-lg-5">Design artigiano</h3> <!-- <p class="fs-5">Il marchio è stato ridisegnato ispirandosi a un'iconica maniglia del brand, per allineare la comunicazione al suo posizionamento di mercato. L'identità coordinata è stata poi espressa nella creazione del nuovo catalogo generale, dedicato alle principali collezioni Arteba.</p> --> </a> </div> </div> <div class="filtered-project-element mix mix_settori_industry mix_servizi_brand-identity mix_servizi_exhibit-design mix_servizi_space-identity"> <div> <a href="https://www.wabi.it/progetti/stand-interzum-2023/" class="text-decoration-none custom_cursor_on_hover d-block"> <div class="parallax-wrapper" style="aspect-ratio: 0.74740207833733;"> <div data-scroll data-scroll-speed="-2" class="parallax-background-img" style="background: url('https://www.wabi.it/wp-content/uploads/2024/02/Cover-almec-euroline-stand-interzum.png') no-repeat 50% 50%/cover;"></div> </div> <div class="fs-6 text-uppercase my-4 notranslate"> Almec | Euroline </div> <h3 class="h4 mb-3 mb-lg-5">Stand Interzum 2023</h3> <!-- <p class="fs-5">L'approccio alla progettazione dello stand è stato guidato da una dettagliata analisi degli spazi, mirando a sviluppare un percorso di navigazione che narrasse le lavorazioni ed i prodotti distintivi di Almec ed Euroline. Partendo dalla pianta, il nostro obiettivo era creare uno stand che fosse sia graficamente accattivante che rispettoso dell'ambiente: caratterizzato dalla sua facilità di montaggio e smontaggio, si presta ad essere versatile ed adatto ad un uso prolungato nel tempo.</p> --> </a> </div> </div> <div class="filtered-project-element mix mix_settori_furniture-design mix_servizi_brand-strategy mix_servizi_creativity mix_servizi_content-marketing mix_servizi_storytelling-content mix_servizi_landing-page mix_servizi_social-media-management mix_servizi_web mix_servizi_brand-experience mix_servizi_digital-marketing mix_servizi_catalogues-price-lists mix_servizi_kick-off"> <div> <a href="https://www.wabi.it/progetti/il-rilancio-del-country/" class="text-decoration-none custom_cursor_on_hover d-block"> <div class="parallax-wrapper" style="aspect-ratio: 0.75;"> <div data-scroll data-scroll-speed="-2" class="parallax-background-img" style="background: url('https://www.wabi.it/wp-content/uploads/2023/12/900x1200_cover-2.jpg') no-repeat 50% 50%/cover;"></div> </div> <div class="fs-6 text-uppercase my-4 notranslate"> Callesella </div> <h3 class="h4 mb-3 mb-lg-5">Il rilancio del country</h3> <!-- <p class="fs-5">Attraverso un'approfondita analisi della cucina ed una valutazione del posizionamento del brand, abbiamo identificato una strategia ottimale per comunicare l'artigianalità e la creatività tipica di Callesella. 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