Otty | Taboola.com

<!DOCTYPE html> <html lang="en-US"> <head>  <link rel="preconnect" href="https://dev.visualwebsiteoptimizer.com" /> <script type='text/javascript' id='vwoCode'> window._vwo_code || (function() { var account_id=750209, version=2.0, settings_tolerance=2000, hide_element='body', hide_element_style = 'opacity:0 !important;filter:alpha(opacity=0) !important;background:none !important', /* DO NOT EDIT BELOW THIS LINE */ f=false,w=window,d=document,v=d.querySelector('#vwoCode'),cK='_vwo_'+account_id+'_settings',cc={};try{var c=JSON.parse(localStorage.getItem('_vwo_'+account_id+'_config'));cc=c&&typeof c==='object'?c:{}}catch(e){}var stT=cc.stT==='session'?w.sessionStorage:w.localStorage;code={use_existing_jquery:function(){return typeof use_existing_jquery!=='undefined'?use_existing_jquery:undefined},library_tolerance:function(){return typeof library_tolerance!=='undefined'?library_tolerance:undefined},settings_tolerance:function(){return cc.sT||settings_tolerance},hide_element_style:function(){return'{'+(cc.hES||hide_element_style)+'}'},hide_element:function(){return typeof cc.hE==='string'?cc.hE:hide_element},getVersion:function(){return version},finish:function(){if(!f){f=true;var e=d.getElementById('_vis_opt_path_hides');if(e)e.parentNode.removeChild(e)}},finished:function(){return f},load:function(e){var t=this.getSettings(),n=d.createElement('script'),i=this;if(t){n.textContent=t;d.getElementsByTagName('head')[0].appendChild(n);if(!w.VWO||VWO.caE){stT.removeItem(cK);i.load(e)}}else{n.fetchPriority='high';n.src=e;n.type='text/javascript';n.onerror=function(){_vwo_code.finish()};d.getElementsByTagName('head')[0].appendChild(n)}},getSettings:function(){try{var e=stT.getItem(cK);if(!e){return}e=JSON.parse(e);if(Date.now()>e.e){stT.removeItem(cK);return}return e.s}catch(e){return}},init:function(){if(d.URL.indexOf('__vwo_disable__')>-1)return;var e=this.settings_tolerance();w._vwo_settings_timer=setTimeout(function(){_vwo_code.finish();stT.removeItem(cK)},e);var t=d.currentScript,n=d.createElement('style'),i=this.hide_element(),r=t&&!t.async&&i?i+this.hide_element_style():'',c=d.getElementsByTagName('head')[0];n.setAttribute('id','_vis_opt_path_hides');v&&n.setAttribute('nonce',v.nonce);n.setAttribute('type','text/css');if(n.styleSheet)n.styleSheet.cssText=r;else n.appendChild(d.createTextNode(r));c.appendChild(n);this.load('https://dev.visualwebsiteoptimizer.com/j.php?a='+account_id+'&u='+encodeURIComponent(d.URL)+'&vn='+version)}};w._vwo_code=code;code.init();})(); </script>   <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-PC4JX7'); </script>  <meta charset="UTF-8"> <meta http-equiv="X-UA-Compatible" content="IE=edge,chrome=1"> <meta name="viewport" content="width=device-width,initial-scale=1"> <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' /> <link rel="alternate" href="https://www.taboola.com/resources/case-studies/otty" hreflang="en" /> <link rel="alternate" href="https://www.taboola.com/fr/resources/case-studies/otty" hreflang="fr" /> <link rel="alternate" href="https://www.taboola.com/es/resources/case-studies/otty" hreflang="es" /> <link rel="alternate" href="https://www.taboola.com/de/resources/case-studies/otty" hreflang="de" /> <link rel="alternate" href="https://www.taboola.com/pt/resources/case-studies/otty" hreflang="pt" /> <link rel="alternate" href="https://www.taboola.com/zh-hans/resources/case-studies/otty" hreflang="zh-CN" /> <link rel="alternate" href="https://www.taboola.com/zh-hant/resources/case-studies/otty" hreflang="zh-TW" /> <link rel="alternate" href="https://www.taboola.com/ko/resources/case-studies/otty" hreflang="ko" /> <link rel="alternate" href="https://www.taboola.com/ja/resources/case-studies/otty" hreflang="ja" /> <link rel="alternate" href="https://www.taboola.com/it/resources/case-studies/otty" hreflang="it" /> <link rel="alternate" href="https://www.taboola.com/ru/resources/case-studies/otty" hreflang="ru" /> <link rel="alternate" href="https://www.taboola.com/pl/resources/case-studies/otty" hreflang="pl" /> <link rel="alternate" href="https://www.taboola.com/tr/resources/case-studies/otty" hreflang="tr" />  <title>Otty | Taboola.com</title> <link rel="canonical" href="https://www.taboola.com/resources/case-studies/otty" /> <meta property="og:locale" content="en_US" /> <meta property="og:locale:alternate" content="fr_FR" /> <meta property="og:locale:alternate" content="es_ES" /> <meta property="og:locale:alternate" content="de_DE" /> <meta property="og:locale:alternate" content="pt_PT" /> <meta property="og:locale:alternate" content="zh_CN" /> <meta property="og:locale:alternate" content="zh_TW" /> <meta property="og:locale:alternate" content="ko_KR" /> <meta property="og:locale:alternate" content="ja_JP" /> <meta property="og:locale:alternate" content="it_IT" /> <meta property="og:locale:alternate" content="ru_RU" /> <meta property="og:locale:alternate" content="pl_PL" /> <meta property="og:locale:alternate" content="tr_TR" /> <meta property="og:type" content="article" /> <meta property="og:title" content="Otty" /> <meta property="og:url" content="https://www.taboola.com/resources/case-studies/otty" /> <meta property="og:site_name" content="Taboola.com" /> <meta property="article:publisher" content="https://www.facebook.com/Taboola/" /> <meta property="article:modified_time" content="2022-08-09T17:39:12+00:00" /> <meta property="og:image" content="https://www.taboola.com//wp-content/uploads/2020/07/thumbnail_1200x630.jpg" /> <meta property="og:image:width" content="1200" /> <meta property="og:image:height" content="630" /> <meta property="og:image:type" content="image/jpeg" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:site" content="@taboola" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://www.taboola.com/resources/case-studies/otty","url":"https://www.taboola.com/resources/case-studies/otty","name":"Otty | Taboola.com","isPartOf":{"@id":"https://www.taboola.com/#website"},"datePublished":"2020-06-25T06:25:39+00:00","dateModified":"2022-08-09T17:39:12+00:00","breadcrumb":{"@id":"https://www.taboola.com/resources/case-studies/otty#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https://www.taboola.com/resources/case-studies/otty"]}]},{"@type":"BreadcrumbList","@id":"https://www.taboola.com/resources/case-studies/otty#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://www.taboola.com/"},{"@type":"ListItem","position":2,"name":"Case Study","item":"https://www.taboola.com/resources/case-studies"},{"@type":"ListItem","position":3,"name":"Otty"}]},{"@type":"WebSite","@id":"https://www.taboola.com/#website","url":"https://www.taboola.com/","name":"Taboola.com","description":"Content Discovery & Native Advertising","publisher":{"@id":"https://www.taboola.com/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://www.taboola.com/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https://www.taboola.com/#organization","name":"Taboola","url":"https://www.taboola.com/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://www.taboola.com/#/schema/logo/image/","url":"https://www.taboola.com//wp-content/uploads/2021/11/taboola_logo_dark_blue-2.png","contentUrl":"https://www.taboola.com//wp-content/uploads/2021/11/taboola_logo_dark_blue-2.png","width":3013,"height":730,"caption":"Taboola"},"image":{"@id":"https://www.taboola.com/#/schema/logo/image/"},"sameAs":["https://www.facebook.com/Taboola/","https://x.com/taboola","http://www.linkedin.com/company/taboola","https://www.instagram.com/taboola/","https://www.xing.com/pages/taboola","https://www.glassdoor.com/Overview/Working-at-Taboola-EI_IE386708.11,18.htm","https://www.kununu.com/de/taboola-europe-limited4","https://www.wikidata.org/wiki/Q18154756","https://en.wikipedia.org/wiki/Taboola","https://de.wikipedia.org/wiki/Taboola","https://es.wikipedia.org/wiki/Taboola","https://fr.wikipedia.org/wiki/Taboola","https://pt.wikipedia.org/wiki/Taboola","https://it.wikipedia.org/wiki/Taboola","https://he.wikipedia.org/wiki/טבולה.קום","https://omr.com/de/reviews/product/taboola","https://www.thedrum.com/profile/taboola","https://www.axios.com/2023/02/14/exclusive-time-will-launch-a-new-commerce-site-powered-by-taboola","https://www.mediaweek.com.au/renault-australia-drives-clicks-and-conversions-with-taboola/","https://elpais.com/economia/2023-01-16/prisa-media-y-taboola-cierran-un-acuerdo-para-la-gestion-en-exclusiva-de-la-publicidad-nativa.html","https://www.adzine.de/2022/11/yahoo-schnappt-sich-25-prozent-von-taboola-fuer-exklusive-native-advertising-partnerschaft/"]}]}</script>  <style id='wp-emoji-styles-inline-css' type='text/css'> img.wp-smiley, img.emoji { display: inline !important; border: none !important; box-shadow: none !important; height: 1em !important; width: 1em !important; margin: 0 0.07em !important; vertical-align: -0.1em !important; background: none !important; padding: 0 !important; } </style> <style id='classic-theme-styles-inline-css' type='text/css'> /*! This file is auto-generated */ .wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none} </style> <style id='global-styles-inline-css' type='text/css'> :root{--wp--preset--aspect-ratio--square: 1;--wp--preset--aspect-ratio--4-3: 4/3;--wp--preset--aspect-ratio--3-4: 3/4;--wp--preset--aspect-ratio--3-2: 3/2;--wp--preset--aspect-ratio--2-3: 2/3;--wp--preset--aspect-ratio--16-9: 16/9;--wp--preset--aspect-ratio--9-16: 9/16;--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flex{display: flex;}.is-layout-flex{flex-wrap: wrap;align-items: center;}.is-layout-flex > :is(*, div){margin: 0;}body .is-layout-grid{display: grid;}.is-layout-grid > :is(*, div){margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;} :where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;} :where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;} :root :where(.wp-block-pullquote){font-size: 1.5em;line-height: 1.6;} </style> <link rel='stylesheet' id='taboola-cache-manager-css' href='https://www.taboola.com//wp-content/plugins/taboola-cache-manager/public/css/taboola-cache-manager-public.css?ver=1.3.2' type='text/css' media='all' /> <script type="text/javascript" src="https://www.taboola.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1" id="jquery-core-js"></script> <script type="text/javascript" src="https://www.taboola.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1" id="jquery-migrate-js"></script> <script type="text/javascript" src="https://www.taboola.com//wp-content/plugins/taboola-cache-manager/public/js/taboola-cache-manager-public.js?ver=1.3.2" id="taboola-cache-manager-js"></script> <style> .lang-item-he { display: none !important; } </style><link rel="icon" href="https://www.taboola.com//wp-content/uploads/2020/04/favicon.png" sizes="32x32" /> <link rel="icon" href="https://www.taboola.com//wp-content/uploads/2020/04/favicon.png" sizes="192x192" /> <link rel="apple-touch-icon" href="https://www.taboola.com//wp-content/uploads/2020/04/favicon.png" /> <meta name="msapplication-TileImage" content="https://www.taboola.com//wp-content/uploads/2020/04/favicon.png" /> <style>:root{--dark-blue:#054164;--deep-blue:#004b7a;--taboola-blue:#00659f;--happy-blue:#008acb;--sky-blue:#00b5d9;--red:#e86861;--yellow:#ffca0a;--green:#54bd86;--dark-green:#00a86d;--teal:#00cb84;--cyan:#66d5db;--purple:#4472c4;--white:#fff;--light-gray:#e1e1e1;--gray:#7b7b7b;--gray-dark:#333333;--primary:#054164;--secondary:#00659f;--success:#54bd86;--info:#66d5db;--warning:#ffca0a;--danger:#e86861;--light:#f1f1f1;--dark:#333333;--breakpoint-xxxs:0;--breakpoint-xxs:360px;--breakpoint-xs:411px;--breakpoint-sm:576px;--breakpoint-md:768px;--breakpoint-lg:992px;--breakpoint-xlg:1024px;--breakpoint-xl:1200px;--breakpoint-xxl:1520px;--font-family-sans-serif:-apple-system,BlinkMacSystemFont,Poppins-Regular,"Segoe UI",Roboto,Arial,"Noto Sans",sans-serif,"Apple Color Emoji","Segoe UI Emoji","Segoe UI Symbol","Noto Color Emoji";--font-family-monospace:SFMono-Regular,Menlo,Monaco,Consolas,"Liberation Mono","Courier New",monospace}html{box-sizing:border-box;-ms-overflow-style:scrollbar}*,::after,::before{box-sizing:inherit}a,article,body,div,h1,h2,h3,header,html,iframe,img,li,nav,p,section,span,ul{margin:0;padding:0;border:0;font-size:100%;font:inherit;vertical-align:baseline}article,header,nav,section{display:block}body{line-height:1}ul{list-style:none}.container{width:100%;padding-right:15px;padding-left:15px;margin-right:auto;margin-left:auto}.row{display:flex;flex-wrap:wrap;margin-right:-15px;margin-left:-15px}.col-12,.col-lg-5,.col-lg-7,.col-md-9,.col-sm-8,.col-xl-4,.col-xl-6{position:relative;width:100%;padding-right:15px;padding-left:15px}.col-12{flex:0 0 100%;max-width:100%}.align-middle{vertical-align:middle!important}.border-bottom{border-bottom:1px solid #e1e1e1!important}.d-none{display:none!important}.d-inline-block{display:inline-block!important}.d-block{display:block!important}.d-flex{display:flex!important}.justify-content-between{justify-content:space-between!important}.align-items-center{align-items:center!important}.mx-1{margin-right:.25rem!important}.ml-1,.mx-1{margin-left:.25rem!important}.mt-2{margin-top:.5rem!important}.mr-2{margin-right:.5rem!important}.mt-3{margin-top:1rem!important}.mt-4,.my-4{margin-top:1.5rem!important}.mb-4,.my-4{margin-bottom:1.5rem!important}.mt-5{margin-top:3rem!important}.mb-5{margin-bottom:3rem!important}.py-1{padding-top:.25rem!important}.py-1{padding-bottom:.25rem!important}.py-2{padding-top:.5rem!important}.py-2{padding-bottom:.5rem!important}.py-5{padding-top:3rem!important}.py-5{padding-bottom:3rem!important}.text-uppercase{text-transform:uppercase!important}.text-white{color:#fff!important}.text-dark{color:#333!important}.text-decoration-none{text-decoration:none!important}@font-face{font-family:Poppins-Light;font-weight:400;font-style:normal;src:url(/wp-content/themes/taboola/dist/fonts/poppins/Poppins-Light.eot);src:url(/wp-content/themes/taboola/dist/fonts/poppins/Poppins-Light.eot?#iefix) format("embedded-opentype"),url(/wp-content/themes/taboola/dist/fonts/poppins/Poppins-Light.woff2) format("woff2"),url(/wp-content/themes/taboola/dist/fonts/poppins/Poppins-Light.woff) format("woff"),url(/wp-content/themes/taboola/dist/fonts/poppins/Poppins-Light.ttf) format("truetype");font-display:swap}@font-face{font-family:Poppins-Regular;font-weight:400;font-style:normal;src:url(/wp-content/themes/taboola/dist/fonts/poppins/Poppins-Regular.eot);src:url(/wp-content/themes/taboola/dist/fonts/poppins/Poppins-Regular.eot?#iefix) format("embedded-opentype"),url(/wp-content/themes/taboola/dist/fonts/poppins/Poppins-Regular.woff2) format("woff2"),url(/wp-content/themes/taboola/dist/fonts/poppins/Poppins-Regular.woff) format("woff"),url(/wp-content/themes/taboola/dist/fonts/poppins/Poppins-Regular.ttf) format("truetype");font-display:swap}@font-face{font-family:Poppins-Medium;font-weight:400;font-style:normal;src:url(/wp-content/themes/taboola/dist/fonts/poppins/Poppins-Medium.eot);src:url(/wp-content/themes/taboola/dist/fonts/poppins/Poppins-Medium.eot?#iefix) format("embedded-opentype"),url(/wp-content/themes/taboola/dist/fonts/poppins/Poppins-Medium.woff2) format("woff2"),url(/wp-content/themes/taboola/dist/fonts/poppins/Poppins-Medium.woff) format("woff"),url(/wp-content/themes/taboola/dist/fonts/poppins/Poppins-Medium.ttf) format("truetype");font-display:swap}@font-face{font-family:Poppins-Bold;font-weight:400;font-style:normal;src:url(/wp-content/themes/taboola/dist/fonts/poppins/Poppins-Bold.eot);src:url(/wp-content/themes/taboola/dist/fonts/poppins/Poppins-Bold.eot?#iefix) format("embedded-opentype"),url(/wp-content/themes/taboola/dist/fonts/poppins/Poppins-Bold.woff2) format("woff2"),url(/wp-content/themes/taboola/dist/fonts/poppins/Poppins-Bold.woff) format("woff"),url(/wp-content/themes/taboola/dist/fonts/poppins/Poppins-Bold.ttf) format("truetype");font-display:swap}body{font-family:Poppins-regular,Helvetica,Arial,sans-serif;-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;color:#555}h1{font-family:Poppins-Bold,Helvetica,Arial,sans-serif;font-weight:700!important;font-size:2.25rem}h2{font-family:Poppins-Medium,Helvetica,Arial,sans-serif;font-weight:500!important;font-size:1.25rem}h2.font-size-lg{font-size:1.5rem}h3{font-family:Poppins-Bold,Helvetica,Arial,sans-serif;font-weight:500!important;font-size:1.125rem}h3.font-size-sm{font-size:1rem}a,li,p,span{font-family:Poppins-Light,Helvetica,Arial,sans-serif;font-weight:300;font-size:16px;font-size:1rem;line-height:1.3}a.font-size-sm,li.font-size-sm,span.font-size-sm{font-size:.875rem}p.font-size-md{font-size:1rem}li.font-size-xl{font-size:1.25rem}.text--white{color:#fff}.text--small{font-size:12px}.text--large{font-size:18px}.line-height-1{line-height:1!important}.line-height-3{line-height:1.3!important}.line-height-4{line-height:1.4!important}.font-weight-medium{font-family:Poppins-medium,Helvetica,Arial,sans-serif;font-weight:500!important}.color-taboola-blue{color:#00659f}.color-light-gray{color:#7b7b7b}.letter-spacing-1{letter-spacing:1px}input,input[type=checkbox]{box-sizing:border-box}.btn{display:inline-block;text-decoration:none;text-align:center;white-space:nowrap}.btn--pill{border-radius:50px}.btn--outline-white{border:1px solid #fff;background:0 0;color:#fff}.btn--extra-small{font-size:.75rem;padding:7px 15px 5px}a.skip-main{left:-999px;position:absolute;top:auto;width:1px;height:1px;overflow:hidden;z-index:-999}.background-cover-image{background-position:center;background-size:cover;background-repeat:no-repeat}body,html{scroll-behavior:smooth}body{overflow-x:hidden}hr{display:block;height:1px;border:0;border-top:1px solid #e1e1e1}a{color:#008acb}.site-header{position:fixed;width:100%;left:0;top:0;right:0;padding:16px 0;z-index:999}.site-header a{text-decoration:none}.site-header__logo{width:95px;height:23px}.site-header__logo path{fill:#fff}.site-header__main-nav{position:fixed;right:-100%;top:64px;height:calc(100vh - 67px);width:65%;max-width:300px;background:#fff;overflow-y:scroll;box-shadow:0 0 0 0 #fff,0 -18px 0 0 #fff,0 5px 0 0 #fff,0 0 5px 0 rgba(0,0,0,.2)}.site-header__main-nav li{position:relative;border-top:1px solid #b7b7b7}.site-header__main-nav li:last-child{border-bottom:1px solid #b7b7b7}.site-header__main-nav li>a{display:block;padding:20px}.site-header__main-nav li .dropdown{max-height:0;visibility:hidden;background:#e1e1e1}.site-header__main-nav li .dropdown ul{padding-left:30px}.site-header__main-nav li .dropdown ul li{margin:0;display:block;background:#fff;border-top:1px solid #b7b7b7}.site-header__main-nav li .dropdown ul li:last-child{border-bottom:none}.site-header__main-nav li .dropdown ul li a{color:#333;display:block;font-size:14px;white-space:nowrap;padding:18px 30px}.site-header__main-nav li input{opacity:0;position:absolute;width:100%;height:57px;left:0;top:0}.site-header__main-nav li .arrow{position:absolute;width:12px;height:12px;right:20px;top:24px;background-repeat:no-repeat;background-position:center;background-size:contain;background-image:url(data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHhtbG5zOnhsaW5rPSJodHRwOi8vd3d3LnczLm9yZy8xOTk5L3hsaW5rIiB4PSIwcHgiIHk9IjBweCIgd2lkdGg9IjEycHgiIGhlaWdodD0iMTJweCIgdmlld0JveD0iMCAwIDEyIDEyIiBzdHJva2Utd2lkdGg9IjEiPjxnIHN0cm9rZS13aWR0aD0iMSIgdHJhbnNmb3JtPSJ0cmFuc2xhdGUoMCwgMCkiPjxwb2x5bGluZSBwb2ludHM9IjAuNSA0LjUgNiA4LjUgMTEuNSA0LjUiIGZpbGw9Im5vbmUiIHN0cm9rZT0iIzMzMzMzMyIgc3Ryb2tlLWxpbmVjYXA9InJvdW5kIiBzdHJva2UtbGluZWpvaW49InJvdW5kIiBzdHJva2Utd2lkdGg9IjEiPjwvcG9seWxpbmU+PC9nPjwvc3ZnPg==)}.site-header__main-nav a{color:#333}.site-header__action-menu g,.site-header__action-menu line{stroke:#fff}.site-header__action-menu #menuToggle .open-icon{display:block}.site-header__action-menu #menuToggle .close-icon{display:none}.site-header__action-menu li{position:relative}.site-header__action-menu li .menu-languages-container{display:none;position:absolute;left:50%;transform:translateX(-50%);padding-top:19px;background:0 0}.site-header__action-menu li .menu-languages-container ul{box-shadow:0 5px 10px 0 rgba(0,0,0,.15);border-bottom-right-radius:15px;border-bottom-left-radius:15px;overflow:hidden;padding-left:0;background:#fff}.site-header__action-menu li .menu-languages-container ul li{margin:0;display:block;background:#fff;border-top:1px solid #e1e1e1}.site-header__action-menu li .menu-languages-container ul li a{text-transform:uppercase;display:block;white-space:nowrap;font-size:11px;padding:12px 25px}.height-lg{height:450px}.white-overlay{display:none;position:fixed;background:#000;bottom:0;left:0;width:100vw;height:100vh;z-index:2;opacity:.8}@media (min-width:576px){.container{max-width:540px}.col-sm-8{flex:0 0 66.66666667%;max-width:66.66666667%}h1{font-size:3rem}.text--large{font-size:20px}.site-header__action-menu li .menu-languages-container ul li a{font-size:12px;padding:14px 25px}}@media (min-width:768px){.container{max-width:720px}.col-md-9{flex:0 0 75%;max-width:75%}.justify-content-md-center{justify-content:center!important}.mt-md-4{margin-top:1.5rem!important}.py-md-3{padding-top:1rem!important}.py-md-3{padding-bottom:1rem!important}.pr-md-5{padding-right:3rem!important}h1{font-size:3.75rem}h2{font-size:1.4375rem}h2.font-size-lg{font-size:1.875rem}h3{font-size:1.25rem}.text--large{font-size:24px}.height-lg{height:600px}}@media (min-width:992px){.container{max-width:960px}.col-lg-5{flex:0 0 41.66666667%;max-width:41.66666667%}.col-lg-7{flex:0 0 58.33333333%;max-width:58.33333333%}.d-lg-none{display:none!important}.d-lg-inline-block{display:inline-block!important}.justify-content-lg-start{justify-content:flex-start!important}.mb-lg-0{margin-bottom:0!important}.ml-lg-1{margin-left:.25rem!important}.pr-lg-0{padding-right:0!important}.pr-lg-3{padding-right:1rem!important}.pr-lg-5{padding-right:3rem!important}.site-header__action-menu li .menu-languages-container ul li a{font-size:14px;padding:16px 30px}}@media screen and (min-width:992px){.site-header{padding:20px 0}.site-header__main-nav li>a{padding:0;border-top:none;border-left:none}.site-header__main-nav li .dropdown{position:absolute;left:-30px;padding-top:25px;background:0 0}.site-header__main-nav li .dropdown ul{box-shadow:0 5px 10px 0 rgba(0,0,0,.15);border-bottom-right-radius:15px;border-bottom-left-radius:15px;overflow:hidden;padding-left:0;background:#fff}.site-header__main-nav li input{display:none}.site-header__main-nav li .arrow{display:none}.site-header__main-nav li{border-top:none;display:inline-block;position:relative;padding-bottom:2px;margin-right:20px}.site-header__main-nav li:last-child{margin-right:0;border-bottom:none}.site-header__main-nav a{color:#fff}.site-header__action-menu li .menu-languages-container{padding-top:21px}}@media screen and (min-width:1034px){.site-header__main-nav{width:auto;max-width:none;background:0 0;height:auto;position:static;box-shadow:none;overflow-y:visible}}@media (min-width:1200px){.container{max-width:1140px}.col-xl-4{flex:0 0 33.33333333%;max-width:33.33333333%}.col-xl-6{flex:0 0 50%;max-width:50%}.offset-xl-2{margin-left:16.66666667%}.d-xl-inline-block{display:inline-block!important}}@media screen and (min-width:1520px){.site-header__action-menu li .menu-languages-container ul li a{padding:20px 30px}}@media (max-width:991.98px){.breadcrumbs .container{max-width:530px}}</style>  <script src="https://www.google.com/recaptcha/api.js" async defer></script> <script> window.recaptchaSiteKey = '6LcnimYhAAAAAD4vSlbJcxb-UpkgDrujnwkvHARZ'; </script> </head> <body class="single-case-study" lang-name="English" lang-slug="en">  <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-PC4JX7" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>  <a class="skip-main" href="#site-content">Skip to Main Content</a> <a class="skip-main" href="#site-footer">Skip to Footer</a> <div class="white-overlay"></div> <header class="site-header" role="banner"> <div class="container-fluid d-flex justify-content-between align-items-center px-lg-4"> <a class="site-header__logo d-inline-block align-middle" href="/"> <svg x="0px" y="0px" viewBox="0 0 723.02 175.14"><g><path d="M42.27,38.82H0V0.24h130.94v38.58H88.62l0.02,113.06H42.3L42.27,38.82z M42.09,38.55"/><path d="M169.5,102.33c-5.09,2.51-10.82,3.96-16.52,5.2c-9.33,2.07-14.21,4.36-14.24,11.76c-0.03,5.09,5.44,10.19,13.05,10.24c9.52,0.05,16.95-5.61,17.66-17.04L169.5,102.33z M209.56,127.33c-0.06,8.25,0.31,17.56,4.92,24.57l-42.73-0.25c-1.04-2.97-1.65-7.42-1.41-10.37h-0.43c-8.94,10.1-21.86,12.98-35.41,12.91c-21.15-0.13-38.65-10.38-38.52-33.44c0.21-34.7,40.83-33.19,62.21-37.08c5.72-1.03,11.44-2.69,11.47-9.67c0.05-7.41-6.91-10.21-13.68-10.24c-12.9-0.06-15.49,6.47-15.72,11.12l-38.93-0.22c1.44-30.88,30.66-35.79,56.69-35.64c52.46,0.31,51.92,22.1,51.78,43.25L209.56,127.33z M209.56,127.33"/><path d="M274.13,70.16c-15.02-0.09-18.48,14.07-18.56,26.96c-0.08,13.11,3.23,27.32,18.24,27.41c15.03,0.08,18.49-14.07,18.57-27.2C292.46,84.44,289.15,70.23,274.13,70.16 M215.73,0h41.88l-0.3,54.41h0.42c6.4-9.27,17.64-14.71,30.13-14.64c36.8,0.22,46.56,31.58,46.41,57.4c-0.16,27.5-15.36,58.08-46.45,57.91c-20.52-0.13-26.82-7.99-32.07-15.01h-0.42l-0.08,11.81h-39.52V0z M215.73,0.85"/><path d="M393.05,30.73c-15.87-0.1-18.08,15.34-18.15,26.97c-0.06,11.63,1.96,27.31,17.82,27.4c15.86,0.09,18.08-15.55,18.15-27.2C410.94,46.27,408.91,30.82,393.05,30.73 M392.55,115.56c-41.26-0.24-59.72-27.64-59.53-58.1c0.18-30.47,18.94-57.43,60.2-57.18c41.26,0.23,59.72,27.41,59.54,57.88C452.57,88.61,433.81,115.8,392.55,115.56"/><path d="M497,30.72c-15.86-0.1-18.07,15.34-18.13,26.98c-0.08,11.63,1.95,27.3,17.82,27.39c15.85,0.1,18.07-15.55,18.14-27.19C514.89,46.27,512.86,30.81,497,30.72 M496.5,115.56c-41.25-0.25-59.71-27.65-59.52-58.11c0.17-30.46,18.94-57.43,60.19-57.19c41.25,0.24,59.71,27.42,59.54,57.88C556.53,88.62,537.76,115.79,496.5,115.56"/><path d="M561.23,0.27h41l0,151.61h-41V0.27z M561.23,0.27"/><path d="M678.57,101.97c-5.09,2.5-10.82,3.95-16.52,5.18c-9.34,2.07-14.2,4.37-14.25,11.77c-0.03,5.08,5.44,10.18,13.05,10.23c9.53,0.05,16.96-5.61,17.66-17.04L678.57,101.97z M718.89,126.94c-0.04,8.25-0.5,17.93,4.12,24.94h-42.1c-1.03-2.97-1.74-8.03-1.5-10.98l-0.43-0.01c-8.94,10.1-21.85,12.99-35.4,12.91c-21.16-0.14-38.66-10.39-38.52-33.45c0.21-34.7,40.81-33.18,62.2-37.07c5.72-1.03,11.44-2.69,11.48-9.67c0.05-7.41-6.91-10.2-13.69-10.24c-12.91-0.07-15.48,6.47-15.71,11.12l-38.95-0.21c1.45-30.88,30.68-35.8,56.7-35.63c52.46,0.29,51.92,22.09,51.79,43.24V126.94z M718.89,126.94"/><path d="M348.73,115.57c29.74,13.29,60.6,19.19,94.23,19.38c35.33,0.21,62.12-6.46,96.03-19.38l-0.2,36.6c-30.35,15.05-63.27,23.17-96.07,22.98c-35.75-0.21-61.51-7.55-94.21-22.98L348.73,115.57z M348.73,115.57"/></g></svg> </a> <nav class="site-header__main-nav d-inline-block align-middle mr-auto pl-4" aria-label="Main Navigation" role="navigation"> <div class="menu-main-menu-container"><ul id="menu-main-menu" class="menu"><li class="has-dropdown"><a href="https://www.taboola.com/advertise">Advertisers</a><input type="checkbox" class="dropdownToggle"/><span class="arrow"></span> <div class='dropdown'><ul> <li class="d-lg-none"><a href="/advertise">Advertisers</a></li> <li><a href="https://www.taboola.com/advertise/awareness">Awareness</a></li> <li><a href="https://www.taboola.com/advertise/consideration">Consideration</a></li> <li><a href="https://www.taboola.com/advertise/conversions">Conversions</a></li> </ul></div> </li> <li><a href="https://www.taboola.com/publishers">Publishers</a></li> <li><a href="https://www.taboola.com/taboola-news">Taboola News</a></li> <li class="has-dropdown"><a role="button" tabindex="0">About</a><input type="checkbox" class="dropdownToggle"/><span class="arrow"></span> <div class='dropdown'><ul> <li><a href="https://www.taboola.com/about/our-story">Our Story</a></li> <li><a href="https://www.taboola.com/about/social-responsibility">Social Responsibility</a></li> <li><a target="_blank" href="https://www.taboola.com/careers">Careers</a></li> <li><a href="/contact#offices">Offices</a></li> <li><a href="https://www.taboola.com/taboola-story-hub">Press Center</a></li> <li><a href="https://www.taboola.com/about/management">Management</a></li> <li><a href="https://www.taboola.com/about/board">Board</a></li> <li><a href="https://connexity.com/">Connexity</a></li> <li><a target="_blank" href="https://investors.taboola.com/corporate-governance/esg">ESG</a></li> </ul></div> </li> <li class="has-dropdown"><a role="button" tabindex="0">Resources</a><input type="checkbox" class="dropdownToggle"/><span class="arrow"></span> <div class='dropdown'><ul> <li><a target="_blank" href="https://blog.taboola.com/">Taboola Blog</a></li> <li><a target="_blank" href="https://blog.taboola.com/category/engineering/">Engineering Blog</a></li> <li><a href="https://www.taboola.com/resources">All Resources</a></li> <li><a href="https://explore.taboola.com/quickstart-guide?int_source=taboolacom-main-menu">Advertisers Quickstart Guide</a></li> <li><a href="https://www.taboola.com/resources/case-studies">Case Studies</a></li> <li><a href="https://www.taboola.com/resources/best-practices">Best Practices</a></li> <li><a href="https://www.taboola.com/resources/webinars">Recorded Webinars</a></li> <li><a href="https://www.taboola.com/resources/e-book">E-books</a></li> <li><a target="_blank" href="https://trends.taboola.com/">Marketing Trends</a></li> <li><a target="_blank" href="https://marketing-partners.taboola.com/?int_source=main_menu_taboola.com">Marketing Partners</a></li> <li><a href="https://www.taboola.com/native-advertising">Native Advertising</a></li> </ul></div> </li> <li><a href="https://investors.taboola.com/">Investors</a></li> </ul></div> </nav> <ul class="site-header__action-menu d-inline-block align-middle"> <li class="d-none d-xl-inline-block align-middle mx-1 text--small"> <a class="text--white text--small btn--segmented d-none" href="//signup.taboola.com/join" target="">Create Campaign</a> </li> <li class="d-inline-block align-middle mx-1"> <a class="btn btn--pill btn--extra-small btn--outline-white" href="/contact" target="" >Contact</a> </li> <li class="d-none d-lg-inline-block align-middle mx-1"> <a class="btn btn--pill btn--extra-small btn--outline-white" href="https://ads.taboola.com/" target="" >Login</a> </li> <li class="d-inline-block align-middle mx-1 ml-lg-1 cursor-pointer line-height-1"> <svg class="cursor-pointer d-inline-block align-middle" x="0px" y="0px" width="24px" height="24px" viewBox="0 0 32 32"><g stroke-width="1" transform="translate(0.5, 0.5)"><line fill="none" stroke-width="1" stroke-miterlimit="10" x1="16" y1="1" x2="16" y2="31" stroke-linejoin="miter" stroke-linecap="butt"></line><line fill="none" stroke-width="1" stroke-miterlimit="10" x1="1" y1="16" x2="31" y2="16" stroke-linejoin="miter" stroke-linecap="butt"></line><ellipse fill="none" stroke-width="1" stroke-linecap="square" stroke-miterlimit="10" cx="16" cy="16" rx="8.571" ry="15" stroke-linejoin="miter"></ellipse><line fill="none" stroke-width="1" stroke-miterlimit="10" x1="3.31" y1="8" x2="28.69" y2="8" stroke-linejoin="miter" stroke-linecap="butt"></line><line fill="none" stroke-width="1" stroke-miterlimit="10" x1="3.31" y1="24" x2="28.69" y2="24" stroke-linejoin="miter" stroke-linecap="butt"></line><circle fill="none" stroke-width="1" stroke-linecap="square" stroke-miterlimit="10" cx="16" cy="16" r="15" stroke-linejoin="miter"></circle></g></svg> <div class="menu-languages-container"> <ul id="menu-languages"> <li class="lang-item lang-item-248 lang-item-en current-lang lang-item-first"><a lang="en-US" hreflang="en-US" href="https://www.taboola.com/resources/case-studies/otty">English</a></li> <li class="lang-item lang-item-251 lang-item-fr"><a lang="fr-FR" hreflang="fr-FR" href="https://www.taboola.com/fr/resources/case-studies/otty">Français</a></li> <li class="lang-item lang-item-259 lang-item-es"><a lang="es-ES" hreflang="es-ES" href="https://www.taboola.com/es/resources/case-studies/otty">Español</a></li> <li class="lang-item lang-item-255 lang-item-de"><a lang="de-DE" hreflang="de-DE" href="https://www.taboola.com/de/resources/case-studies/otty">Deutsch</a></li> <li class="lang-item lang-item-263 lang-item-pt"><a lang="pt-PT" hreflang="pt-PT" href="https://www.taboola.com/pt/resources/case-studies/otty">Português</a></li> <li class="lang-item lang-item-267 lang-item-zh-hans"><a lang="zh-CN" hreflang="zh-CN" href="https://www.taboola.com/zh-hans/resources/case-studies/otty">中文 (简体)</a></li> <li class="lang-item lang-item-641 lang-item-zh-hant"><a lang="zh-TW" hreflang="zh-TW" href="https://www.taboola.com/zh-hant/resources/case-studies/otty">中文 (繁體)</a></li> <li class="lang-item lang-item-275 lang-item-ko"><a lang="ko-KR" hreflang="ko-KR" href="https://www.taboola.com/ko/resources/case-studies/otty">한국어</a></li> <li class="lang-item lang-item-638 lang-item-ja"><a lang="ja" hreflang="ja" href="https://www.taboola.com/ja/resources/case-studies/otty">日本語</a></li> <li class="lang-item lang-item-287 lang-item-it"><a lang="it-IT" hreflang="it-IT" href="https://www.taboola.com/it/resources/case-studies/otty">Italiano</a></li> <li class="lang-item lang-item-283 lang-item-ru"><a lang="ru-RU" hreflang="ru-RU" href="https://www.taboola.com/ru/resources/case-studies/otty">Русский</a></li> <li class="lang-item lang-item-279 lang-item-pl"><a lang="pl-PL" hreflang="pl-PL" href="https://www.taboola.com/pl/resources/case-studies/otty">Polski</a></li> <li class="lang-item lang-item-291 lang-item-tr"><a lang="tr-TR" hreflang="tr-TR" href="https://www.taboola.com/tr/resources/case-studies/otty">Türkçe</a></li> <li class="lang-item lang-item-9512 lang-item-th no-translation"><a lang="th" hreflang="th" href="https://www.taboola.com/th/">ไทย</a></li> <li class="lang-item lang-item-9697 lang-item-he no-translation"><a lang="he-IL" hreflang="he-IL" href="https://www.taboola.com/he/">עברית</a></li> </ul> </div> <div class="menu-languages-text d-none d-lg-inline-block align-middle ml-1"> EN <svg x="0px" y="0px" width="12px" height="12px" viewBox="0 0 12 12" stroke-width="1"><g stroke-width="1" transform="translate(0, 0)"><polyline points="0.5 4.5 6 8.5 11.5 4.5" fill="none" stroke-linecap="round" stroke-linejoin="round" stroke-width="1"></polyline></g></svg> </div> </li> <li id="menuToggle" class="d-inline-block d-lg-none align-middle ml-1"> <svg class="open-icon" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" width="32px" height="32px" viewBox="0 0 32 32" stroke-width="1"><g stroke-width="1" transform="translate(0.5, 0.5)"><line data-color="color-2" fill="none" stroke="#333333" stroke-width="1" stroke-linecap="square" stroke-miterlimit="10" x1="2" y1="16" x2="30" y2="16" stroke-linejoin="miter"></line> <line fill="none" stroke="#333333" stroke-width="1" stroke-linecap="square" stroke-miterlimit="10" x1="2" y1="7" x2="30" y2="7" stroke-linejoin="miter"></line> <line fill="none" stroke="#333333" stroke-width="1" stroke-linecap="square" stroke-miterlimit="10" x1="2" y1="25" x2="30" y2="25" stroke-linejoin="miter"></line></g></svg> <svg class="close-icon" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" width="32px" height="32px" viewBox="0 0 32 32" stroke-width="1"><g stroke-width="1" transform="translate(0.5, 0.5)"><line fill="none" stroke="#333333" stroke-width="1" stroke-linecap="square" stroke-miterlimit="10" x1="27" y1="5" x2="5" y2="27" stroke-linejoin="miter"></line> <line fill="none" stroke="#333333" stroke-width="1" stroke-linecap="square" stroke-miterlimit="10" x1="27" y1="27" x2="5" y2="5" stroke-linejoin="miter"></line></g></svg> </li> </ul> </div> </header> <main id="site-content" role="main"> <article > <header class="background-cover-image" style="background-image: url('https://www.taboola.com//wp-content/uploads/2020/06/otty-header.jpg');"> <div class="container"> <div class="row height-lg align-items-center justify-content-md-center justify-content-lg-start"> <div class="col-12 col-sm-8 col-md-9 col-lg-5 pr-md-5 pr-lg-3 mt-5 mt-md-4 pr-md-5 pr-lg-3"> <span class="font-size-sm text-white letter-spacing-1 text-uppercase font-weight-medium ml-1"> Case Study   </span> <h1 class="text-white mt-3 text-uppercase">Otty</h1> <p class="text--large text-white mt-3 pr-md-5 pr-lg-0" >OTTY Sees a 7.8x Return on Ad Spend with Taboola Sponsored Content</p> </div> </div> </div> </header> <nav class="py-2 breadcrumbs border-bottom"> <div class="py-1 container"> <ul> <li class="d-inline-block align-middle"><a href="/" class="d-block color-light-gray text-decoration-none font-size-sm">Home</a></li> <li class="d-inline-block align-middle color-light-gray font-size-sm"> › </li> <li class="d-inline-block align-middle"><a href="/resources" class="d-block color-light-gray text-decoration-none font-size-sm">Resources</a></li> <li class="d-inline-block align-middle color-light-gray font-size-sm"> › </li> <li class="d-inline-block align-middle"><a href="/resources/case-studies" class="d-block color-light-gray text-decoration-none font-size-sm">Case Studies</a></li> <li class="d-inline-block align-middle color-light-gray font-size-sm"> › </li> <li class="d-inline-block align-middle color-light-gray font-size-sm">Otty</li> </ul> </div> </nav> <section class="py-5" > <div class="container py-md-3"> <div class="row justify-content-md-center "> <div class="col-12 col-md-9 col-lg-7 col-xl-6 mb-5 mb-lg-0"> <img class="d-inline-block align-middle" width="100" src="https://www.taboola.com//wp-content/uploads/2020/06/otty-logo.jpg" alt="Otty Logo" /> <h2 class="mt-4 text-dark line-height-3 font-size-lg pr-lg-5"> OTTY Drives Mattress Sales with Taboola Sponsored Content</h2> <ul class="mt-2"> <li class="font-size-xl mt-3">7.8x Return on Ad Spend (ROAS) on Average</li> <li class="font-size-xl mt-3">138% Increase in Ad Spend Month Over Month (MoM)</li> <li class="font-size-xl mt-3">10x Conversions with Retargeting Campaigns</li> </ul> <hr class="my-4"> <a href="https://www.taboola.com//wp-content/uploads/2020/06/otty.pdf" target="_blank" class="text-decoration-none"> <img class="mr-2" width="14" height="14" src="https://www.taboola.com//wp-content/themes/taboola/dist/images/download-taboola-blue.svg" alt="Download PDF"> <span class="font-size-sm color-taboola-blue font-weight-medium">Download PDF</span> </a> </div> <div class="col-12 col-md-9 col-lg-5 col-xl-4 offset-xl-2"> <h3 class="font-size-sm text-dark">Company</h3> <p class="font-size-md mt-2 line-height-4 mb-4 anchor-inherit-color">The OTTY mattress provides comfort, support and temperature control, allowing customers to sleep fresh every night. More importantly, it is attainable by everyone thanks to its leading price point. </p> <h3 class="font-size-sm text-dark">Challenge</h3> <p class="font-size-md mt-2 line-height-4 mb-4 anchor-inherit-color">Spread the word about OTTY’s mattress and drive quality traffic that is likely to convert to sales. </p> <h3 class="font-size-sm text-dark">Solution</h3> <p class="font-size-md mt-2 line-height-4 mb-4 anchor-inherit-color">Use Taboola to drive traffic to their website using a variety of headline and image combinations in a sponsored content campaign. </p> <h3 class="font-size-sm text-dark">Results</h3> <p class="font-size-md mt-2 line-height-4 mb-4 anchor-inherit-color">With Taboola, OTTY sees a 7.8x ROAS on average every month and a 138% increase in ad spend MoM. </p> </div> </div> </div> </section> <section class="py-3 background-taboola-blue"> <div class="container py-3 "> <div class="row justify-content-md-center text-center"> <div class="col-12"> <p class=" text--large line-height-4 text-white"> <a class="text-white" href="https://taboola.com/contact" target="_blank">Contact Us</a> to Learn More </p> </div> </div> </div> </section> <section class="py-5 background-light-gray"> <div class="container py-md-3 py-lg-5 "> <div class="row align-items-center justify-content-md-center"> <div class="col-12 col-md-9 col-lg-6 col-xl-5 mb-5 mb-lg-0"> <h2 class="font-size-md text-dark mb-3 line-height-3">Introduction</h2> <div class="content-text content-text-size-md content-text-line-height-4"> <p>OTTY is a UK-basedcompany that was born from the desire to build a better mattress—one that overcomes common problems associated with purchasing and owning a high-quality mattress.</p> <p>The OTTY mattress provides comfort, support and temperature control, allowing customers to sleep fresh every night.More importantly, it is attainable by everyone thanks to its leading price point.</p> </div> </div> <div class="col-12 col-md-9 offset-xl-2 col-xl-5"> </div> </div> </div> </section> <section class="py-5"> <div class="container py-md-4 py-lg-5"> <div class="row align-items-center justify-content-md-center flex-column-reverse flex-lg-row"> <div class="col-12 col-md-8 col-lg-6 px-lg-5"> <img class="image-block px-lg-3" src="https://www.taboola.com//wp-content/uploads/2020/06/otty-2.png" alt="Retargeting Takes Increases OTTY Conversions by 10x"> </div> <div class="col-12 col-md-9 col-lg-6 mb-5 mb-lg-0"> <h2 class="font-size-md text-dark mb-3 line-height-3 pr-lg-5">Retargeting Takes Increases OTTY Conversions by 10x</h2> <div class="content-text content-text-size-md content-text-line-height-4"> <p>In addition to a broader targeting strategy, OTTY leveraged retargeting campaigns for even further conversions—those campaigns saw 10x the conversions than the others.</p> <p>“We are also seeing great success running a retargeting campaign with Taboola. With retargeting, we are able to achieve 10x higher conversion rate by reaching already-engaged audiences.” – Andrew Jacobs, Digital Marketing Manager, OTTY</p> <p>Taboola retargeting dramatically increases campaign performance by simplifying the process to re-engage your site visitors. This allows advertisers like OTTY to tell compelling stories through continuous user engagement with sequential messages and action-driving creatives.</p> </div> </div> </div> <div class="row align-items-center justify-content-md-center my-md-4 mt-lg-5 py-5"> <div class="col-12 col-md-9 col-lg-6 mb-5 mb-lg-0"> <h2 class="font-size-md text-dark mb-3 line-height-3 pr-lg-5">OTTY Sees Higher Return on Ad Spend with Taboola than Outbrain</h2> <div class="content-text content-text-size-md content-text-line-height-4"> <p>OTTY, unlike other traditional mattress providers, does not sell mattresses in brick and mortar stores—their inventory moves entirely online. Online advertising and digital marketing tactics greatly support their business’ success, and they use a variety of channels to drive sales.</p> <p>Among other channels like Bing, Adwords, Facebook, Instagram and more, OTTY uses Taboola sponsored content to support their top-of-funnel as well as middle-of the funnel activities using a retargeting strategy.</p> <p>Originally, OTTY was introduced to Taboola after becoming familiar with Outbrain but has since started working exclusively with Taboola after experiencing better account management and platform user experience, as well as seeing better results.</p> </div> </div> </div> <div class="row align-items-center justify-content-md-center flex-column-reverse flex-lg-row"> <div class="col-12 col-md-9 col-lg-6 mb-5 mb-lg-0"> <h2 class="font-size-md text-dark mb-3 line-height-3 pr-lg-5">With Taboola, OTTY sees a 7.8x ROAS on average every month and a 138% increase in ad spend MoM.</h2> <div class="content-text content-text-size-md content-text-line-height-4"> <p>OTTY’s campaigns were able to excel after implementing audience segments from Data Marketplace, as well as the addition of view-through attribution. This drove a much stronger CPA, and thus ROAS, compared to previous months.</p> <p>Their sponsored content campaign drives traffic directly to their website, encouraging visitors to move down the funnel once they’ve learned more about OTTY’s products.</p> </div> </div> </div> </div> </section> <section class="pt-5 pb-4 background-taboola-blue"> <div class="container pt-4 pb-3 py-md-5"> <div class="row justify-content-center"> <div class="col-12 col-md-9 position-relative"> <img class="quote-icon" src="/wp-content/themes/taboola/dist/images/white-quote.svg" alt="Quote Icon"> <p class="text-white text--large line-height-4 position-relative z-index-2 pb-2"> At first, we were introduced to discovery through Outbrain, but we now work exclusively with Taboola after seeing much better results and experiencing a higher level of support and a better interface. With Taboola, we’re seeing huge success in terms of return on our ad spend. </p> <span class="text-white font-size-md line-height-4 d-block mt-4">- Andrew Jacobs, Digital Marketing Manager, OTTY</span> </div> </div> </div> </section> </article> <aside class="py-5 background-light-gray"> <div class="container"> <div class="row justify-content-center"> <div class="col-12 col-md-10 col-lg-12"> <div class="row"> <div class="col-12 text-center"> <h2 class="text-dark font-size-mdr mb-5">Read Related Stories</h2> </div> <div class="card card--small px-lg-2 px-xl-3 col-12 col-md-6 col-lg-3 mb-4 mb-xl-5"> <a href="https://www.taboola.com/resources/case-studies/renault-es" class="d-flex justify-content-between flex-column h-100 background-white"> <div class="card__content-container"> <div class="card-image background-cover-image" style="background-image: url('https://www.taboola.com//wp-content/uploads/2020/06/renault-spain.jpg')"></div> <div class="px-4 pt-3 card__text-container"> <span class="font-size-xs color-happy-blue letter-spacing-1 text-uppercase font-weight-medium"></span> <h2 class="font-size-xs mt-2 mt-xl-3 line-height-3 text--dark">Renault Spain</h2> <p class="mt-2 mt-xl-3 line-height-4 text--semi-dark font-size-sm">Gracias al contenido patrocinado de Taboola, OMD España ha generado más de 333...</p> </div> </div> <div class="card__logos-container container pb-3"> <div class="row align-items-center justify-content-between"> <div class="col-5 col-sm-4 col-lg-6"> <img class="card__logo" src="https://www.taboola.com//wp-content/uploads/2020/06/renault.jpg" alt="Client Logo"> </div> </div> </div> </a> </div>  <div class="card card--small px-lg-2 px-xl-3 col-12 col-md-6 col-lg-3 mb-4 mb-xl-5"> <a href="https://www.taboola.com/resources/case-studies/groupe-rossel" class="d-flex justify-content-between flex-column h-100 background-white"> <div class="card__content-container"> <div class="card-image background-cover-image" style="background-image: url('https://www.taboola.com//wp-content/uploads/2021/06/img-groupe_rossel-thumb.jpg')"></div> <div class="px-4 pt-3 card__text-container"> <span class="font-size-xs color-happy-blue letter-spacing-1 text-uppercase font-weight-medium"></span> <h2 class="font-size-xs mt-2 mt-xl-3 line-height-3 text--dark">Groupe Rossel</h2> <p class="mt-2 mt-xl-3 line-height-4 text--semi-dark font-size-sm">La solution Taboola Feed illimité contribue activement au développement du chiff...</p> </div> </div> <div class="card__logos-container container pb-3"> <div class="row align-items-center justify-content-between"> <div class="col-5 col-sm-4 col-lg-6"> <img class="card__logo" src="https://www.taboola.com//wp-content/uploads/2021/06/img-groupe_rossel-logo.jpg" alt="Client Logo"> </div> </div> </div> </a> </div>  <div class="card card--small px-lg-2 px-xl-3 col-12 col-md-6 col-lg-3 mb-4 mb-xl-5"> <a href="https://www.taboola.com/resources/case-studies/morgan-co" class="d-flex justify-content-between flex-column h-100 background-white"> <div class="card__content-container"> <div class="card-image background-cover-image" style="background-image: url('https://www.taboola.com//wp-content/uploads/2020/06/morgan-thumbnail.jpg')"></div> <div class="px-4 pt-3 card__text-container"> <span class="font-size-xs color-happy-blue letter-spacing-1 text-uppercase font-weight-medium"></span> <h2 class="font-size-xs mt-2 mt-xl-3 line-height-3 text--dark">Morgan & Co.</h2> <p class="mt-2 mt-xl-3 line-height-4 text--semi-dark font-size-sm">Morgan & Co Inspires Travel Interest in Over 17,000 People for State Tourism in On...</p> </div> </div> <div class="card__logos-container container pb-3"> <div class="row align-items-center justify-content-between"> <div class="col-5 col-sm-4 col-lg-6"> <img class="card__logo" src="https://www.taboola.com//wp-content/uploads/2020/06/morgan-logo.jpg" alt="Client Logo"> </div> </div> </div> </a> </div>  <div class="card card--small px-lg-2 px-xl-3 col-12 col-md-6 col-lg-3 mb-4 mb-xl-5"> <a href="https://www.taboola.com/resources/case-studies/kaspersky" class="d-flex justify-content-between flex-column h-100 background-white"> <div class="card__content-container"> <div class="card-image background-cover-image" style="background-image: url('https://www.taboola.com//wp-content/uploads/2023/01/img-kaspersky-thumb_2x.jpg')"></div> <div class="px-4 pt-3 card__text-container"> <span class="font-size-xs color-happy-blue letter-spacing-1 text-uppercase font-weight-medium"></span> <h2 class="font-size-xs mt-2 mt-xl-3 line-height-3 text--dark">Kaspersky</h2> <p class="mt-2 mt-xl-3 line-height-4 text--semi-dark font-size-sm">Kaspersky Beats CPA Target by 85% with Taboola Attentive Audiences</p> </div> </div> <div class="card__logos-container container pb-3"> <div class="row align-items-center justify-content-between"> <div class="col-5 col-sm-4 col-lg-6"> <img class="card__logo" src="https://www.taboola.com//wp-content/uploads/2023/01/img-kaspersky-logo_2x.png" alt="Client Logo"> </div> </div> </div> </a> </div>  <div class="col-12 mt-4 mt-lg-0 text-center"> <a href="/resources/case-studies/" target="" class="color-taboola-blue font-size-md mt-5 font-weight-medium">View All</a> </div> </div> </div> </div> </div> </aside> </main> <footer id="site-footer" class="site-footer py-5 border-top" role="contentinfo"> <div class="container"> <div class="row border-bottom pb-5 justify-content-center"> <div class="col-12 col-md-3 col-lg-2 d-block px-0 px-md-3"> <ul class="site-footer__site-links-list "> <li class="item"> <a href="#" target="" class="title footer-menu-title p-3 p-md-0">Advertisers</a> <ul class="sub-menu py-md-0 px-3 px-md-0"> <li class="item "> <a href="https://www.taboola.com/advertise" target="" class="title ">Advertise</a> </li> <li class="item "> <a href="https://www.taboola.com/advertise/awareness" target="" class="title ">Awareness</a> </li> <li class="item "> <a href="https://www.taboola.com/advertise/consideration" target="" class="title ">Consideration</a> </li> <li class="item "> <a href="https://www.taboola.com/advertise/conversions" target="" class="title ">Conversions</a> </li> <li class="item "> <a href="https://www.taboola.com/native-advertising" target="" class="title ">Native Advertising</a> </li> <li class="item "> <a href="https://blog.taboola.com/create-ads-effortlessly/" target="_blank" class="title ">GenAI Ad Maker</a> </li> <li class="item "> <a href="https://trends.taboola.com/" target="" class="title ">Taboola Trends</a> </li> <li class="item "> <a href="https://www.taboola.com/creative-shop" target="" class="title ">Creative Shop</a> </li> <li class="item "> <a href="https://connexity.com/" target="" class="title ">Connexity</a> </li> </ul> </li> </ul> </div> <div class="col-12 col-md-3 col-lg-2 px-0 px-md-3 d-block "><ul class="site-footer__site-links-list"> <li class="item"> <a href="#" target="" class="title footer-menu-title p-3 p-md-0">Digital Properties</a> <ul class="sub-menu py-md-0 px-3 px-md-0"> <li class="item "> <a href="https://www.taboola.com/publishers" target="" class="title ">Publishers</a> </li> <li class="item "> <a href="https://www.taboola.com/newsroom" target="" class="title ">Taboola Newsroom</a> </li> <li class="item "> <a href="https://www.taboola.com/taboola-news" target="" class="title ">Taboola News</a> </li> <li class="item "> <a href="https://www.skimlinks.com/" target="" class="title ">Skimlinks</a> </li> </ul> </li> </ul> </div> <div class="col-12 col-md-3 col-lg-2 px-0 px-md-3 d-block "><ul class="site-footer__site-links-list"> <li class="item"> <a href="#" target="" class="title footer-menu-title p-3 p-md-0">About</a> <ul class="sub-menu py-md-0 px-3 px-md-0"> <li class="item "> <a href="https://www.taboola.com/about/our-story" target="" class="title ">Our Story</a> </li> <li class="item "> <a href="https://www.taboola.com/about/social-responsibility" target="" class="title ">Social Responsibility</a> </li> <li class="item "> <a href="https://www.taboola.com/careers" target="" class="title ">Careers</a> </li> <li class="item "> <a href="https://www.taboola.com/contact#offices" target="" class="title ">Offices</a> </li> <li class="item "> <a href="https://www.taboola.com/taboola-story-hub" target="" class="title ">Press Center</a> </li> <li class="item "> <a href="https://www.taboola.com/about/management" target="" class="title ">Management</a> </li> <li class="item "> <a href="https://www.taboola.com/about/board" target="" class="title ">Board</a> </li> </ul> </li> </ul> </div> <div class="col-12 col-md-3 col-lg-32 px-0 px-md-3 d-block "><ul class="site-footer__site-links-list"> <li class="item"> <a href="#" target="" class="title footer-menu-title p-3 p-md-0">Resources</a> <ul class="sub-menu py-md-0 px-3 px-md-0"> <li class="item "> <a href="https://blog.taboola.com" target="" class="title ">Taboola Blog</a> </li> <li class="item "> <a href="https://blog.taboola.com/category/engineering/" target="" class="title ">Engineering Blog</a> </li> <li class="item "> <a href="https://www.taboola.com/resources" target="" class="title ">All Resources</a> </li> <li class="item "> <a href="https://www.taboola.com/branding" target="" class="title ">Brand Guidelines</a> </li> <li class="item "> <a href="https://help.taboola.com/hc/en-us" target="" class="title ">Advertisers Help Center</a> </li> <li class="item "> <a href="https://pubhelp.taboola.com/hc/en-us" target="" class="title ">Publishers Help Center</a> </li> <li class="item "> <a href="https://developers.taboola.com/" target="" class="title ">Dev Center</a> </li> <li class="item "> <a href="https://help.taboola.com/hc/en-us/articles/115007287467-Advertising-Content-Policies-Overview" target="" class="title ">Content Policies</a> </li> <li class="item "> <a href="https://help.taboola.com/hc/en-us/articles/360004904154" target="" class="title ">Trust Center</a> </li> </ul> </div> <div class="col-12 col-md-3 text-center text-lg-right mt-5 mt-md-0"> <a href="/contact/" class="btn btn--pill btn--primary btn--large">Contact Us</a> <div class="menu-social-container"> <ul id="menu-social" class="site-footer__social-links "> <li> <a class="facebook-icon" href="https://www.facebook.com/Taboola/" title="Facebook" target="_blank" > </a> </li> <li> <a class="instagram-icon" href="https://www.instagram.com/taboola/" title="Instagram" target="_blank" > </a> </li> <li> <a class="linkedin-icon" href="https://www.linkedin.com/company/taboola" title="Linkedin" target="_blank" > </a> </li> <li> <a class="twitter-icon" href="https://twitter.com/taboola" title="Twitter" target="_blank" > </a> </li> </ul> </div> </div> </div> <div class="row pt-4"> <div class="col-12 col-md-10 text-center text-md-left d-flex align-items-center"> <div class="menu-legal-menu-container"><ul id="menu-legal-menu" class="site-footer__legal-links-list"><li id="menu-item-17147" class="menu-item menu-item-type-post_type menu-item-object-legal-page menu-item-17147"><a href="https://www.taboola.com/policies/cookie-policy">Cookie Policy</a></li> <li id="menu-item-17150" class="menu-item menu-item-type-post_type menu-item-object-legal-page menu-item-17150"><a href="https://www.taboola.com/policies/terms-of-use">Terms of Use</a></li> <li id="menu-item-94" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-94"><a target="_blank" href="https://www.taboola.com/policies/privacy-policy#user-choices-and-opting-out">Opt Out</a></li> <li id="menu-item-95" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-95"><a target="_blank" href="https://www.taboola.com/policies/privacy-policy#third-party-online-advertising">3rd Party Online Advertising</a></li> <li id="menu-item-16016" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-16016"><a target="_blank" href="https://www.taboola.com/policies/privacy-policy#notice-to-individuals-in-the-state-of-california">Do Not Sell or Share My Personal Info</a></li> <li id="menu-item-18418" class="menu-item menu-item-type-post_type menu-item-object-legal-page menu-item-18418"><a href="https://www.taboola.com/policies/open-source-software-attribution-report">OSS Attribution</a></li> <li id="menu-item-30049" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-30049"><a href="https://www.taboola.com/policies/privacy-policy">Privacy Policy</a></li> </ul></div> </div> <div class="col-12 col-md-2 mt-3 mt-md-0 site-footer__memberships text-center text-md-right d-flex align-items-center justify-content-evenly"> <img width="25" height="25" src="https://www.taboola.com//wp-content/themes/taboola/dist/images/iab.svg" alt="Interactive Advertising Bureau Logo"/> <img width="25" height="25" src="https://www.taboola.com//wp-content/themes/taboola/dist/images/tag.svg" alt="Trustworthy Accountability Group (TAG) Logo"/> <img width="30" height="30" id="INDmenu-btn" src="https://www.taboola.com//wp-content/themes/taboola/dist/images/accessibility.svg" alt="Accessibility Menu"/> <img width="30" height="30" id="tbp-display-cookie-banner" src="https://www.taboola.com//wp-content/themes/taboola/dist/images/cookie.svg" alt="Cookie consent" /> </div> </div> </div> </footer> <script> function waitForGlobal(key, callback, max_retries, failure) { max_retries = (typeof max_retries !== 'undefined') ? max_retries : null; failure = (typeof failure !== 'undefined') ? failure : null; if (window[key]) { callback(); } else { if (max_retries) { if (!window[key + '_retries']) { window[key + '_retries'] = 1; } else { window[key + '_retries']++; } if (window[key + '_retries'] >= max_retries) { if (failure) { failure(); } return; } } setTimeout(function() { waitForGlobal(key, callback, max_retries, failure); }, 100); } }; function showSegmentationButtons(type) { switch (type) { case 'segmented': jQuery(".btn--segmented").removeClass("d-none"); jQuery(".btn--segmented").removeClass("invisible"); jQuery(".btn--unsegmented").remove(); break; case 'unsegmented': jQuery(".btn--unsegmented").removeClass("d-none"); jQuery(".btn--unsegmented").removeClass("invisible"); jQuery(".btn--segmented").remove(); break; } } waitForGlobal('jQuery', function () { waitForGlobal( 'tbp', function() { var tbp_retries = 35; var tbp_interval = setInterval(function() { // console.log('trying interval'); if (tbp.tbpGetCountryCode()) { // console.log('country found: ' + tbp.tbpGetCountryCode()); clearInterval(tbp_interval); if (tbp.tbpIsSLSCountry(tbp.tbpGetCountryCode())) { // console.log('showing segmented'); showSegmentationButtons('segmented'); } else { // console.log('showing unsegmented1'); showSegmentationButtons('unsegmented'); } } else { // country not found if (tbp_retries === 0) { // console.log('showing unsegmented2'); showSegmentationButtons('unsegmented'); } } if (tbp_retries === 0) { // We reached timeout, show the buttons. (per Yaniv) showSegmentationButtons('segmented'); clearInterval(tbp_interval); } tbp_retries--; }, 100); }, 35, function() { // Show segmented on Fail (per Yaniv) // console.log('showing unsegmented3'); showSegmentationButtons('segmented'); }) }) //// TODO: California only link </script> <link rel='stylesheet' id='main-styles-css' href='https://www.taboola.com//wp-content/themes/taboola/dist/css/main.min.css?ver=6.7' type='text/css' media='all' /> <link rel='stylesheet' id='page-styles-css' href='https://www.taboola.com//wp-content/themes/taboola/dist/css/single-case-study.min.css?ver=6.7' type='text/css' media='all' /> <script type="text/javascript" src="https://www.taboola.com//wp-content/themes/taboola/dist/js/main.min.js" id="taboola-main-js-js"></script> <script type="text/javascript" id="taboola-page-scripts-js-extra"> /* <![CDATA[ */ var taboola_ajax = {"ajaxurl":"https:\/\/www.taboola.com\/wp-admin\/admin-ajax.php"}; /* ]]> */ </script> <script type="text/javascript" src="https://www.taboola.com//wp-content/themes/taboola/dist/js/single-case-study.min.js" id="taboola-page-scripts-js"></script> </body> </html>

CINXE.COM

Otty | Taboola.com