CINXE.COM

<!DOCTYPE html><html lang="en-us"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width"/><link rel="shortcut icon" href="/images/favicon.ico"/><link rel="apple-touch-icon" sizes="180x180" href="/images/apple-touch-icon.png"/><meta name="msapplication-TileColor" content="#fff"/><meta name="theme-color" content="#fff"/><title>How DaVita drove 42% more job applications from LinkedIn</title><meta name="description" content="Find out the steps daVita took to build a healthy social media recruiting strategy using Hootsuite"/><meta name="robots" content="index, follow"/><meta name="image" property="og:image" content="https://www.hootsuite.com/images/social-preview.jpg"/><meta name="twitter:image" content="https://www.hootsuite.com/images/social-preview.jpg"/><meta name="og:image" content="https://www.hootsuite.com/images/social-preview.jpg"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:title" content="How DaVita drove 42% more job applications from LinkedIn"/><meta name="twitter:description" content="Find out the steps daVita took to build a healthy social media recruiting strategy using Hootsuite"/><meta name="twitter:url" content="https://www.hootsuite.com"/><meta name="twitter:site" content="@hootsuite"/><meta property="og:title" content="How DaVita drove 42% more job applications from LinkedIn"/><meta property="og:url" content="https://www.hootsuite.com"/><meta property="og:description" content="Find out the steps daVita took to build a healthy social media recruiting strategy using Hootsuite"/><meta property="og:site_name" content="How DaVita drove 42% more job applications from LinkedIn"/><meta property="og:locale" content="en-US"/><link rel="canonical" href="https://www.hootsuite.com/resources/davita"/><meta name="author" content="Hootsuite Inc."/><link rel="home" href="https://www.hootsuite.com"/><meta property="locale" content="en"/><meta name="google-play-app" content="app-id=com.hootsuite.droid.full"/><meta name="application-name" content="Hootsuite"/><meta name="application-url" content="https://hootsuite.com"/><meta name="msapplication-tooltip" content="Social Media Management"/><meta name="msapplication-starturl" content="https://hootsuite.com"/><meta name="msapplication-tap-highlight" content="no"/><link rel="alternate" href="https://www.hootsuite.com/resources/davita" hrefLang="x-default"/><link rel="alternate" href="https://www.hootsuite.com/fr/resources/davita" hrefLang="fr"/><link rel="alternate" href="https://www.hootsuite.com/de/resources/davita" hrefLang="de"/><link rel="alternate" href="https://www.hootsuite.com/it/resources/davita" hrefLang="it"/><link rel="alternate" href="https://www.hootsuite.com/pt/resources/davita" hrefLang="pt"/><link rel="alternate" href="https://www.hootsuite.com/es/resources/davita" hrefLang="es"/><meta name="google-site-verification" content="IiKTUmjx2OMt4CsMV_orlxcV-6EnOcgay2SaNoSSLeU"/><link rel="preload" as="image" imageSrcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F6ZsA4gt7rfILEu6PVBX7te%2F07a5535ff8bac7d5ed5f493df58a4718%2FCS_Davita_EN_tripleblock-1000x1000.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F6ZsA4gt7rfILEu6PVBX7te%2F07a5535ff8bac7d5ed5f493df58a4718%2FCS_Davita_EN_tripleblock-1000x1000.png&w=1200&q=75 2x" fetchpriority="high"/><meta name="next-head-count" content="40"/><script id="gtag-consent" type="text/javascript"> window.dataLayer = window.dataLayer ||[];function gtag(){dataLayer.push(arguments);} gtag('consent', 'default', { ad_personalization: 'denied', ad_storage: 'denied', ad_user_data: 'denied', analytics_storage: 'denied', functionality_storage: 'denied', personalization_storage: 'denied', security_storage: 'granted', region: [ 'AT', 'BE', 'BG', 'CY', 'CZ', 'DE', 'DK', 'EE', 'ES', 'FI', 'FR', 'GB', 'GR', 'HR', 'HU', 'IE', 'IS', 'IT', 'LI', 'LT', 'LU', 'LV', 'MT', 'NL', 'NO', 'PL', 'PT', 'RO', 'SE', 'SI', 'SK', 'CA-QC' ] }); gtag('consent', 'default', { ad_personalization: 'granted', ad_storage: 'granted', ad_user_data: 'granted', analytics_storage: 'granted', functionality_storage: 'granted', personalization_storage: 'granted', security_storage: 'granted', }); </script><script src="https://cdn.cookielaw.org/scripttemplates/otSDKStub.js" type="text/javascript" data-domain-script="81889fd2-497b-4157-9040-d28a2dafa477"></script><script id="onetrust" type="text/javascript"> function OptanonWrapper() { } </script><script id="tag-manager" type="text/javascript"> (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-963X'); </script><link rel="preconnect" href="https://mutinycdn.com"/><script data-cfasync="false" src="https://client-registry.mutinycdn.com/personalize/client/811d56313cee5966.js"></script><style type="text/css" data-mutiny-headless-styles="true"> mutiny-personalization > mutiny-variation:not([control]) { display: none; } </style><link rel="preload" href="/_next/static/media/4f05ba3a6752a328-s.p.woff2" as="font" type="font/woff2" crossorigin="anonymous" data-next-font="size-adjust"/><link rel="preload" href="/_next/static/media/d6d55c40e86b00fc-s.p.woff2" as="font" type="font/woff2" crossorigin="anonymous" data-next-font="size-adjust"/><link rel="preload" href="/_next/static/media/c7604be841aceae8-s.p.woff2" as="font" type="font/woff2" crossorigin="anonymous" data-next-font="size-adjust"/><link rel="preload" href="/_next/static/media/d74fffa89d0373c4-s.p.woff2" as="font" type="font/woff2" crossorigin="anonymous" data-next-font="size-adjust"/><link rel="preload" href="/_next/static/media/9e84385130e79dc9-s.p.woff2" as="font" type="font/woff2" crossorigin="anonymous" data-next-font="size-adjust"/><link rel="preload" href="/_next/static/media/ccfaa8f4f2bbe8c6-s.p.woff2" as="font" type="font/woff2" crossorigin="anonymous" data-next-font="size-adjust"/><link rel="preload" href="/_next/static/media/90cb4c83bb692c13-s.p.woff2" as="font" type="font/woff2" crossorigin="anonymous" data-next-font="size-adjust"/><script id="load-mutiny" data-nscript="beforeInteractive">(function(){var a=window.mutiny=window.mutiny||{};if(!window.mutiny.client){a.client={_queue:{}};var b=['identify','trackConversion'];var c=[].concat(b,['defaultOptOut','optOut','optIn']);var d=function factory(c){return function(){for(var d=arguments.length,e=new Array(d),f=0;f<d;f++){e[f]=arguments[f]}a.client._queue[c]=a.client._queue[c]||[];if(b.includes(c)){return new Promise(function(b,d){a.client._queue[c].push({args:e,resolve:b,reject:d});setTimeout(d,500)})}else{a.client._queue[c].push({args:e})}}};c.forEach(function(b){a.client[b]=d(b)})}})();</script><link rel="preload" href="/_next/static/css/998285babe3a2edf.css" as="style"/><link rel="stylesheet" href="/_next/static/css/998285babe3a2edf.css" data-n-g=""/><noscript data-n-css=""></noscript><script defer="" nomodule="" src="/_next/static/chunks/polyfills-78c92fac7aa8fdd8.js"></script><script src="/_next/static/chunks/webpack-00fcdceea299df06.js" defer=""></script><script src="/_next/static/chunks/framework-c3245d1d3753f30a.js" defer=""></script><script src="/_next/static/chunks/main-95644f28da836d16.js" defer=""></script><script src="/_next/static/chunks/pages/_app-bf84a8d64032e9a3.js" defer=""></script><script src="/_next/static/chunks/1f29e17b-d0a213d5c4f9ea77.js" defer=""></script><script src="/_next/static/chunks/412-f7e3ab0959e073b2.js" defer=""></script><script src="/_next/static/chunks/pages/%5Blocale%5D/%5B%5B...slug%5D%5D-f79dac383971b628.js" defer=""></script><script src="/_next/static/jfrGzk8VPzV6omUAG7CMP/_buildManifest.js" defer=""></script><script src="/_next/static/jfrGzk8VPzV6omUAG7CMP/_ssgManifest.js" defer=""></script><style data-styled="" data-styled-version="6.1.11">:root{--color-cedar:#00A68A;--color-jade:#42D49C;--color-jade30:#42D49C4D;--color-lake:#004963;--color-mint:#A4FFB8;--color-nocturn:#012B3A;--color-nocturn75:#41606B;--color-nocturn60:#687F87;--color-nocturn50:#012B3A80;--color-nocturn25:#012B3A40;--color-nocturn15:#D9DFE1;--color-nocturn10:rgb(1 43 58 / 10%);--color-nocturn5:#F2F4F5;--color-saffron:#E03035;--color-saffron80:#E03035CC;--color-spring:#87F8AE;--color-spring10:rgb(135 248 174 / 10%);--color-spruce:#007978;--color-tea:#DFFFDE;--color-white:#FFF;--color-white10:rgb(255 255 255 / 10%);--color-white80:rgb(255 255 255 / 80%);--color-sunshine15:#FFF7CC;--color-jade15:#E3F9F0;--color-cyan15:#D9EDFB;--color-lavender15:#EDECFF;--color-disabled:#7ba5b5;}/*!sc*/ data-styled.g1[id="sc-global-CBLNo1"]{content:"sc-global-CBLNo1,"}/*!sc*/ :root{--spacing-1:0.25rem;--spacing-2:0.5rem;--spacing-2-5:0.625rem;--spacing-3:0.75rem;--spacing-4:1rem;--spacing-5:1.25rem;--spacing-6:1.5rem;--spacing-7:1.75rem;--spacing-8:2rem;--spacing-9:2.25rem;--spacing-10:2.5rem;--spacing-11:2.75rem;--spacing-12:3rem;--spacing-13:3.25rem;--spacing-14:3.5rem;--spacing-15:3.75rem;--spacing-16:4rem;--spacing-17:4.25rem;--spacing-18:4.5rem;--spacing-20:5rem;--spacing-22:5.5rem;--spacing-24:6rem;--spacing-27:7.5rem;--spacing-max-line-length:52rem;--spacing-max-content-width:75rem;}/*!sc*/ data-styled.g2[id="sc-global-gHymhX1"]{content:"sc-global-gHymhX1,"}/*!sc*/ :root{--font-weight-light:400;--font-weight-normal:500;--font-weight-heavy:600;--font-weight-bold:700;--font-primary:var(--font-montserrat,'Montserrat'),'Helvetica Neue',Arial,Helvetica,sans-serif;--font-secondary:var(--font-montserrat-alternates,'Montserrat Alternates'),'Helvetica Neue',Arial,Helvetica,sans-serif;--line-height:1.6;--font-size-normal:1rem;--font-size-small:0.85rem;font-family:var(--font-primary);line-height:var(--line-height);font-weight:var(--font-weight-normal);}/*!sc*/ data-styled.g3[id="sc-global-kkMhYA1"]{content:"sc-global-kkMhYA1,"}/*!sc*/ :root{--shadow-10:2px 3px 10px rgba(1,43,58,0.1);--shadow-20:0px 5px 18px rgba(1,43,58,0.14);--shadow-30:5px 5px 20px rgba(1,43,58,0.12);--shadow-40:5px 5px 25px rgba(1,43,58,0.15);--shadow-50:2px 5px 40px rgba(1,43,58,0.15);}/*!sc*/ data-styled.g4[id="sc-global-fPWvaP1"]{content:"sc-global-fPWvaP1,"}/*!sc*/ :root{--default-transition-duration:0.2s;--half-transition-duration:0.1s;}/*!sc*/ data-styled.g5[id="sc-global-fCqsUA1"]{content:"sc-global-fCqsUA1,"}/*!sc*/ :root{--z-index-10:10;--z-index-20:20;--z-index-30:30;--z-index-40:40;--z-index-50:50;--z-index-60:60;--z-index-70:70;--z-index-80:80;--z-index-90:90;--z-index-100:100;--z-index-nav:2000;--z-index-max:2147483647;--z-index-offer-drawer:2147483644;--z-index-drift:2147483643;}/*!sc*/ data-styled.g6[id="sc-global-befaXa1"]{content:"sc-global-befaXa1,"}/*!sc*/ .hiIza-D{padding-left:0;padding-right:0;margin-left:auto;margin-right:auto;box-sizing:border-box;max-width:540px;}/*!sc*/ @media (min-width:768px){.hiIza-D{max-width:720px;}}/*!sc*/ @media (min-width:992px){.hiIza-D{max-width:960px;}}/*!sc*/ @media (min-width:1200px){.hiIza-D{max-width:1140px;}}/*!sc*/ @media (min-width:1400px){.hiIza-D{max-width:1392px;}}/*!sc*/ data-styled.g7[id="sc-b2ab728a-0"]{content:"hiIza-D,"}/*!sc*/ .iaaCTH{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0;}/*!sc*/ data-styled.g9[id="sc-4d8a0f96-0"]{content:"iaaCTH,"}/*!sc*/ .kSgtdj{position:relative;height:100%;width:100%;clear:both;color:var(--color-nocturn);display:flow-root;background-color:var(--color-tea);}/*!sc*/ .ePIFfo{position:relative;height:100%;width:100%;clear:both;color:var(--color-nocturn);display:flow-root;background-color:var(--color-white);}/*!sc*/ data-styled.g10[id="sc-2a7ff812-0"]{content:"kSgtdj,ePIFfo,"}/*!sc*/ .hfmOZj{--Container-padding:var(--spacing-3);--Section-Container-width:540px;padding:var(--spacing-15) var(--Container-padding) var(--spacing-15) var(--Container-padding);padding:0;max-width:var(--Section-Container-width);}/*!sc*/ @media (min-width:768px){.hfmOZj{--Section-Container-width:720px;}}/*!sc*/ @media (min-width:992px){.hfmOZj{--Section-Container-width:960px;}}/*!sc*/ @media (min-width:1200px){.hfmOZj{--Section-Container-width:1140px;}}/*!sc*/ @media (min-width:1400px){.hfmOZj{--Section-Container-width:1392px;}}/*!sc*/ @media (max-width:576px){.hfmOZj{padding:0 var(--spacing-4);}}/*!sc*/ @media (min-width:576px){.hfmOZj{padding-top:var(--spacing-18);padding-bottom:var(--spacing-18);padding:0;}@media (max-width:576px){.hfmOZj{padding:0 var(--spacing-4);}}}/*!sc*/ .huhQbX{--Container-padding:var(--spacing-3);--Section-Container-width:540px;padding:var(--spacing-15) var(--Container-padding) var(--spacing-15) var(--Container-padding);max-width:var(--Section-Container-width);}/*!sc*/ @media (min-width:768px){.huhQbX{--Section-Container-width:720px;}}/*!sc*/ @media (min-width:992px){.huhQbX{--Section-Container-width:960px;}}/*!sc*/ @media (min-width:1200px){.huhQbX{--Section-Container-width:1140px;}}/*!sc*/ @media (min-width:1400px){.huhQbX{--Section-Container-width:1392px;}}/*!sc*/ @media (min-width:576px){.huhQbX{padding-top:var(--spacing-18);padding-bottom:var(--spacing-18);}}/*!sc*/ data-styled.g11[id="sc-2a7ff812-1"]{content:"hfmOZj,huhQbX,"}/*!sc*/ .eCptOF{height:auto;text-align:center;}/*!sc*/ data-styled.g18[id="sc-6d3bea4d-0"]{content:"eCptOF,"}/*!sc*/ .gTIfUQ{margin-top:0;margin-bottom:1.35rem;font-family:var(--font-secondary);font-weight:var(--font-weight-bold);font-size:2rem;line-height:1.25;letter-spacing:-0.015em;}/*!sc*/ .gTIfUQ .shortcode{color:var(--color-saffron);display:inline;}/*!sc*/ @media (min-width:768px){.gTIfUQ{margin-bottom:var(--spacing-6);}}/*!sc*/ @media (min-width:768px){.gTIfUQ{font-size:3rem;line-height:1.15;letter-spacing:unset;}}/*!sc*/ @media (max-width:576px){.gTIfUQ{font-size:2rem;}}/*!sc*/ data-styled.g19[id="sc-9827fdd0-0"]{content:"gTIfUQ,"}/*!sc*/ .kIivKZ{margin-top:0;margin-bottom:1.35rem;font-family:var(--font-secondary);font-weight:var(--font-weight-bold);font-size:1.5rem;line-height:1.25;letter-spacing:-0.015em;}/*!sc*/ .kIivKZ .shortcode{color:var(--color-saffron);display:inline;}/*!sc*/ @media (min-width:768px){.kIivKZ{margin-bottom:var(--spacing-6);}}/*!sc*/ @media (min-width:768px){.kIivKZ{font-size:2.25rem;line-height:1.15;letter-spacing:unset;}}/*!sc*/ data-styled.g20[id="sc-9827fdd0-1"]{content:"kIivKZ,"}/*!sc*/ .iMayWq{margin-top:0;margin-bottom:1.35rem;font-weight:var(--font-weight-bold);font-size:1.25rem;line-height:1.25;letter-spacing:-0.015em;}/*!sc*/ .iMayWq .shortcode{color:var(--color-saffron);display:inline;}/*!sc*/ @media (min-width:768px){.iMayWq{margin-bottom:var(--spacing-6);}}/*!sc*/ @media (min-width:768px){.iMayWq{font-size:1.75rem;line-height:1.15;letter-spacing:unset;}}/*!sc*/ data-styled.g21[id="sc-9827fdd0-2"]{content:"iMayWq,"}/*!sc*/ .blffnD{margin-top:0;margin-bottom:1.35rem;font-weight:var(--font-weight-bold);font-size:1rem;line-height:1.6;}/*!sc*/ .blffnD .shortcode{color:var(--color-saffron);display:inline;}/*!sc*/ @media (min-width:768px){.blffnD{margin-bottom:var(--spacing-6);}}/*!sc*/ @media (min-width:768px){.blffnD{font-size:1.5rem;line-height:1.15;}}/*!sc*/ data-styled.g22[id="sc-9827fdd0-3"]{content:"blffnD,"}/*!sc*/ .Ttea-d{margin-top:0;margin-bottom:1.35rem;text-align:center;font-weight:var(--font-weight-bold);font-size:1rem;line-height:1.6;}/*!sc*/ .Ttea-d .shortcode{color:var(--color-saffron);display:inline;}/*!sc*/ @media (min-width:768px){.Ttea-d{margin-bottom:var(--spacing-3);}}/*!sc*/ data-styled.g25[id="sc-9827fdd0-6"]{content:"Ttea-d,"}/*!sc*/ .dLctAT{display:var(--Media-display);-webkit-box-pack:var(--Media-justify-content);-ms-flex-pack:var(--Media-justify-content);-webkit-justify-content:var(--Media-justify-content);justify-content:var(--Media-justify-content);}/*!sc*/ data-styled.g26[id="sc-b39372b9-0"]{content:"dLctAT,"}/*!sc*/ .lmCFRr{display:block;object-fit:contain;height:auto;max-height:100%;max-width:100%;}/*!sc*/ @media (max-width:768px){.lmCFRr{margin:0 auto;}}/*!sc*/ data-styled.g30[id="sc-9b0cb212-0"]{content:"lmCFRr,"}/*!sc*/ .ifykHT{width:115px;height:38px;display:block;position:relative;margin:0 var(--spacing-2);}/*!sc*/ @media (min-width:992px){.ifykHT{width:126px;height:37px;}}/*!sc*/ data-styled.g32[id="sc-9e83ee03-0"]{content:"ifykHT,"}/*!sc*/ .dNJyDO{list-style:none;margin-bottom:var(--spacing-8);text-align:center;line-height:1.5;font-weight:var(--font-weight-light);break-inside:avoid;text-align:left;}/*!sc*/ .dNJyDO ul li a{display:block;-webkit-text-decoration:none;text-decoration:none;color:inherit;}/*!sc*/ .dNJyDO ul li a:hover{color:var(--color-spruce);font-weight:var(--font-weight-heavy);}/*!sc*/ @media (min-width:992px){.dNJyDO{-webkit-flex:0 0 16.66667%;-ms-flex:0 0 16.66667%;flex:0 0 16.66667%;max-width:16.66667%;margin:0 auto;text-align:left;font-size:1rem;}}/*!sc*/ @media (min-width:992px){.dNJyDO{-webkit-flex:0 0 13.57143%;-ms-flex:0 0 13.57143%;flex:0 0 13.57143%;max-width:13.57143%;padding-right:5px;}}/*!sc*/ data-styled.g33[id="sc-fb099e10-0"]{content:"dNJyDO,"}/*!sc*/ .khrpFb{display:block;color:var(--color-spruce);font-weight:var(--font-weight-bold);font-size:1.125rem;margin:0 0 var(--spacing-4);line-height:1.8rem;}/*!sc*/ @media (min-width:992px){.khrpFb{font-size:1rem;margin:0 var(--spacing-8) var(--spacing-4) 0;}}/*!sc*/ data-styled.g34[id="sc-fb099e10-1"]{content:"khrpFb,"}/*!sc*/ .iqotux{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;list-style:none;padding:0;margin:0;gap:var(--spacing-4);}/*!sc*/ @media (min-width:992px){.iqotux{margin-top:0;}.iqotux.iqotux li{margin-bottom:0;}}/*!sc*/ data-styled.g35[id="sc-fb099e10-2"]{content:"iqotux,"}/*!sc*/ .knkbfz{-webkit-flex:0 0 8.33333%;-ms-flex:0 0 8.33333%;flex:0 0 8.33333%;max-width:8.33333%;-webkit-flex:0 0 7.14286%;-ms-flex:0 0 7.14286%;flex:0 0 7.14286%;max-width:7.14286%;position:relative;margin:0 0 var(--spacing-4) calc(var(--spacing-2) * -1);}/*!sc*/ .knkbfz a{display:block;position:relative;width:53px;height:53px;}/*!sc*/ @media (min-width:1200px){.knkbfz{margin:-10px var(--spacing-12) 0 0;}}/*!sc*/ @media (min-width:992px){.knkbfz{margin:-10px var(--spacing-8) 0 0;}}/*!sc*/ data-styled.g36[id="sc-e71245d8-0"]{content:"knkbfz,"}/*!sc*/ .cYzEDq{padding:var(--spacing-10) var(--spacing-5);display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;}/*!sc*/ @media (max-width:992px){.cYzEDq{-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;margin-left:0;margin-right:0;max-width:960px;}}/*!sc*/ @media (min-width:992px){.cYzEDq{padding:var(--spacing-15) 0;max-width:1392px;}}/*!sc*/ data-styled.g37[id="sc-18d8ac63-0"]{content:"cYzEDq,"}/*!sc*/ .kAtmLO{margin:0;-webkit-columns:2;columns:2;}/*!sc*/ @media (min-width:992px){.kAtmLO{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex:1;-ms-flex:1;flex:1;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;}}/*!sc*/ data-styled.g38[id="sc-18d8ac63-1"]{content:"kAtmLO,"}/*!sc*/ .gbbWpQ{font-size:0.875rem;}/*!sc*/ data-styled.g39[id="sc-18d8ac63-2"]{content:"gbbWpQ,"}/*!sc*/ .iZoJqk{padding:0;margin:0;display:block;list-style:none;}/*!sc*/ @media (min-width:992px){.iZoJqk{display:inline-block;}}/*!sc*/ .iZoJqk li{position:relative;display:inline-block;padding-right:0.7rem;}/*!sc*/ .iZoJqk li:not(:first-child){padding-left:0.5rem;}/*!sc*/ .iZoJqk li:not(:last-child)::after{position:absolute;right:0;content:'|';}/*!sc*/ .iZoJqk li a,.iZoJqk li button{-webkit-text-decoration:none;text-decoration:none;color:inherit;}/*!sc*/ .iZoJqk li a:hover,.iZoJqk li button:hover{color:var(--color-cedar);}/*!sc*/ data-styled.g41[id="sc-ca679e06-0"]{content:"iZoJqk,"}/*!sc*/ .gqOHOq{white-space:nowrap;}/*!sc*/ data-styled.g42[id="sc-ca679e06-1"]{content:"gqOHOq,"}/*!sc*/ .lsXTE{cursor:pointer;background:none;padding:0;border:none;font-family:inherit;font-size:inherit;font-weight:500;}/*!sc*/ data-styled.g43[id="sc-ca679e06-2"]{content:"lsXTE,"}/*!sc*/ .blMPPG{-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;margin:0 0 1rem;list-style:none;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;padding:0;}/*!sc*/ @media (min-width:992px){.blMPPG{margin:0;}}/*!sc*/ data-styled.g44[id="sc-1a28d54d-0"]{content:"blMPPG,"}/*!sc*/ .eorlZu{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}/*!sc*/ .eorlZu a{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;}/*!sc*/ .eorlZu img{height:24px;}/*!sc*/ data-styled.g45[id="sc-1a28d54d-1"]{content:"eorlZu,"}/*!sc*/ .fiMJHf{margin:0 1rem;vertical-align:middle;width:auto;}/*!sc*/ data-styled.g46[id="sc-1a28d54d-2"]{content:"fiMJHf,"}/*!sc*/ .gizHMh{position:absolute;background:var(--color-nocturn);color:var(--color-white);font-weight:var(--font-weight-bold);}/*!sc*/ .gizHMh:not(:focus){overflow:hidden;height:1px;width:1px;margin:-1px;}/*!sc*/ .gizHMh:focus{position:fixed;top:10px;left:10px;padding:var(--spacing-4);z-index:var(--z-index-max);}/*!sc*/ data-styled.g47[id="sc-9a28b724-0"]{content:"gizHMh,"}/*!sc*/ .bLgrjC{padding:var(--spacing-4);display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;row-gap:var(--spacing-4);height:100%;width:100%;background-color:var(--color-white);color:var(--color-nocturn);}/*!sc*/ .sc-d0da441b-0>.sc-d0da441b-0{padding:0;margin:0;}/*!sc*/ .enWkvL{padding:var(--spacing-4);display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;row-gap:var(--spacing-4);height:100%;width:100%;background-color:undefined;color:var(--color-nocturn);}/*!sc*/ .sc-d0da441b-0>.sc-d0da441b-0{padding:0;margin:0;}/*!sc*/ data-styled.g48[id="sc-d0da441b-0"]{content:"bLgrjC,enWkvL,"}/*!sc*/ *{box-sizing:border-box;}/*!sc*/ html{scroll-snap-padding-top:60px;scroll-padding-top:60px;scroll-behavior:smooth;}/*!sc*/ body{margin:0;-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;}/*!sc*/ a{color:var(--color-lake);}/*!sc*/ img{max-width:100%;}/*!sc*/ :where(.sc-d0da441b-0)>*{margin:0;padding:0;}/*!sc*/ #drift-frame-controller,#drift-frame-chatWidget{z-index:var(--z-index-drift)!important;}/*!sc*/ data-styled.g49[id="sc-global-jCtyWs1"]{content:"sc-global-jCtyWs1,"}/*!sc*/ :root .MuiBox-root,:root .MuiBackdrop-root,:root .MuiDialog-root,:root .MuiDialog-container{background-color:transparent!important;}/*!sc*/ data-styled.g50[id="sc-global-dqRlUZ1"]{content:"sc-global-dqRlUZ1,"}/*!sc*/ :root{--font-montserrat:'__Montserrat_4bc053','__Montserrat_Fallback_4bc053';--font-montserrat-alternates:'__Montserrat_Alternates_8fb364','__Montserrat_Alternates_Fallback_8fb364';}/*!sc*/ data-styled.g51[id="sc-global-ONOFl1"]{content:"sc-global-ONOFl1,"}/*!sc*/ .fcZlZj{display:-webkit-inline-box;display:-webkit-inline-flex;display:-ms-inline-flexbox;display:inline-flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;}/*!sc*/ @media (max-width:768px){.fcZlZj{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;}.fcZlZj>:first-child{width:100%;}}/*!sc*/ data-styled.g54[id="sc-84c8dcdb-1"]{content:"fcZlZj,"}/*!sc*/ .dRoelC{--Button-text-color:var(--color-white);--Button-background-color:var(--color-nocturn);--Button-background-color-hover:var(--color-lake);--Button-font-size:1rem;--Button-letter-spacing:0.0025em;--Button-padding:min(var(--spacing-4),3vh) var(--spacing-6);display:-webkit-inline-box;display:-webkit-inline-flex;display:-ms-inline-flexbox;display:inline-flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;box-sizing:border-box;min-width:80px;max-width:500px;padding:var(--Button-padding);vertical-align:middle;font-family:inherit;font-size:var(--Button-font-size);font-weight:var(--font-weight-bold);line-height:1.25;letter-spacing:var(--Button-letter-spacing);text-align:center;-webkit-text-decoration:none;text-decoration:none;text-shadow:none;white-space:nowrap;-webkit-user-select:none;-moz-user-select:none;-ms-user-select:none;user-select:none;-webkit-transition:background-color 0.15s ease-out,border-color 0.1s ease-out;transition:background-color 0.15s ease-out,border-color 0.1s ease-out;position:relative;overflow:hidden;text-overflow:ellipsis;color:var(--Button-text-color);background-color:var(--Button-background-color);border:none;border-radius:var(--spacing-2);color:var(--color-nocturn);background-color:transparent;padding:0;height:auto;min-width:auto;font-size:inherit;font-weight:600;-webkit-text-decoration:underline;text-decoration:underline;}/*!sc*/ .dRoelC:hover:not(:active){background-color:var(--Button-background-color-hover);cursor:pointer;}/*!sc*/ .dRoelC:focus{background-color:var(--Button-background-color);box-shadow:0 0 0 3px var(--Button-background-color);outline:none;}/*!sc*/ .dRoelC:focus-visible{background-color:var(--Button-background-color);box-shadow:0 0 0 3px var(--Button-background-color);outline:none;}/*!sc*/ .dRoelC:focus:not(:focus-visible){box-shadow:none;}/*!sc*/ .dRoelC:active{background-color:var(--Button-background-color);}/*!sc*/ .dRoelC:disabled{pointer-events:none;cursor:default;background:var(--color-disabled);}/*!sc*/ .dRoelC:hover:not(:active),.dRoelC:focus,.dRoelC:active{background-color:transparent;color:var(--color-spruce);}/*!sc*/ .jWPGCS{--Button-text-color:var(--color-white);--Button-background-color:var(--color-nocturn);--Button-background-color-hover:var(--color-lake);--Button-font-size:1rem;--Button-letter-spacing:0.0025em;--Button-padding:min(var(--spacing-4),3vh) var(--spacing-6);display:-webkit-inline-box;display:-webkit-inline-flex;display:-ms-inline-flexbox;display:inline-flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;box-sizing:border-box;min-width:80px;max-width:500px;padding:var(--Button-padding);vertical-align:middle;font-family:inherit;font-size:var(--Button-font-size);font-weight:var(--font-weight-bold);line-height:1.25;letter-spacing:var(--Button-letter-spacing);text-align:center;-webkit-text-decoration:none;text-decoration:none;text-shadow:none;white-space:nowrap;-webkit-user-select:none;-moz-user-select:none;-ms-user-select:none;user-select:none;-webkit-transition:background-color 0.15s ease-out,border-color 0.1s ease-out;transition:background-color 0.15s ease-out,border-color 0.1s ease-out;position:relative;overflow:hidden;text-overflow:ellipsis;color:var(--Button-text-color);background-color:var(--Button-background-color);border:none;border-radius:var(--spacing-2);}/*!sc*/ .jWPGCS:hover:not(:active){background-color:var(--Button-background-color-hover);cursor:pointer;}/*!sc*/ .jWPGCS:focus{background-color:var(--Button-background-color);box-shadow:0 0 0 3px var(--Button-background-color);outline:none;}/*!sc*/ .jWPGCS:focus-visible{background-color:var(--Button-background-color);box-shadow:0 0 0 3px var(--Button-background-color);outline:none;}/*!sc*/ .jWPGCS:focus:not(:focus-visible){box-shadow:none;}/*!sc*/ .jWPGCS:active{background-color:var(--Button-background-color);}/*!sc*/ .jWPGCS:disabled{pointer-events:none;cursor:default;background:var(--color-disabled);}/*!sc*/ .kPbhHD{--Button-text-color:var(--color-white);--Button-background-color:var(--color-nocturn);--Button-background-color-hover:var(--color-lake);--Button-font-size:1rem;--Button-letter-spacing:0.0025em;--Button-padding:min(var(--spacing-4),3vh) var(--spacing-6);display:-webkit-inline-box;display:-webkit-inline-flex;display:-ms-inline-flexbox;display:inline-flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;box-sizing:border-box;min-width:80px;max-width:500px;padding:var(--Button-padding);vertical-align:middle;font-family:inherit;font-size:var(--Button-font-size);font-weight:var(--font-weight-bold);line-height:1.25;letter-spacing:var(--Button-letter-spacing);text-align:center;-webkit-text-decoration:none;text-decoration:none;text-shadow:none;white-space:nowrap;-webkit-user-select:none;-moz-user-select:none;-ms-user-select:none;user-select:none;-webkit-transition:background-color 0.15s ease-out,border-color 0.1s ease-out;transition:background-color 0.15s ease-out,border-color 0.1s ease-out;position:relative;overflow:hidden;text-overflow:ellipsis;color:var(--Button-text-color);background-color:var(--Button-background-color);border:none;border-radius:var(--spacing-2);--Button-text-color:var(--color-nocturn);--Button-text-color-hover:var(--color-nocturn);--Button-border-color:var(--color-nocturn);--Button-border-color-hover:var(--color-nocturn);--Button-background-color:transparent;--Button-background-color-hover:var(--color-nocturn10);color:var(--Button-text-color);background-color:var(--Button-background-color);box-shadow:inset 0 0 0 1px var(--Button-border-color);}/*!sc*/ .kPbhHD:hover:not(:active){background-color:var(--Button-background-color-hover);cursor:pointer;}/*!sc*/ .kPbhHD:focus{background-color:var(--Button-background-color);box-shadow:0 0 0 3px var(--Button-background-color);outline:none;}/*!sc*/ .kPbhHD:focus-visible{background-color:var(--Button-background-color);box-shadow:0 0 0 3px var(--Button-background-color);outline:none;}/*!sc*/ .kPbhHD:focus:not(:focus-visible){box-shadow:none;}/*!sc*/ .kPbhHD:active{background-color:var(--Button-background-color);}/*!sc*/ .kPbhHD:disabled{pointer-events:none;cursor:default;background:var(--color-disabled);}/*!sc*/ .kPbhHD:hover:not(:active),.kPbhHD:focus,.kPbhHD:active{color:var(--Button-text-color-hover);background-color:var(--Button-background-color-hover);--Button-border-color:var(--Button-border-color-hover);}/*!sc*/ data-styled.g55[id="sc-84c8dcdb-2"]{content:"dRoelC,jWPGCS,kPbhHD,"}/*!sc*/ .cOaxGh{white-space:pre-wrap;text-overflow:unset;vertical-align:unset;max-width:none;}/*!sc*/ data-styled.g56[id="sc-84c8dcdb-3"]{content:"cOaxGh,"}/*!sc*/ .jGsRAK{text-align:left;margin:0;display:block;-webkit-box-flex-wrap:wrap;-webkit-flex-wrap:wrap;-ms-flex-wrap:wrap;flex-wrap:wrap;}/*!sc*/ @media (min-width:576px){.jGsRAK{display:block;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-webkit-box-flex-wrap:nowrap;-webkit-flex-wrap:nowrap;-ms-flex-wrap:nowrap;flex-wrap:nowrap;margin-left:0;margin-right:0;}}/*!sc*/ data-styled.g105[id="sc-8c54a58b-0"]{content:"jGsRAK,"}/*!sc*/ .fhQtyN{margin:0 var(--spacing-6) 0 0;display:inline-block;padding-bottom:1px;}/*!sc*/ @media (max-width:576px){.fhQtyN{margin:0;width:100%;}.sc-8c54a58b-1+.sc-8c54a58b-1{margin-top:var(--spacing-4);}}/*!sc*/ .fhQtyN span{text-align:left;}/*!sc*/ data-styled.g106[id="sc-8c54a58b-1"]{content:"fhQtyN,"}/*!sc*/ .fmvQdG{min-height:auto;display:block;width:100%;padding:var(--spacing-12);}/*!sc*/ @media (max-width:992px){.fmvQdG{padding:var(--spacing-4) var(--spacing-12);}}/*!sc*/ data-styled.g108[id="sc-ba473fba-0"]{content:"fmvQdG,"}/*!sc*/ .idkjUb{display:block;height:auto;margin:0 0 var(--spacing-6);}/*!sc*/ data-styled.g109[id="sc-ba473fba-1"]{content:"idkjUb,"}/*!sc*/ .dwdPOE{font-size:1.25rem;}/*!sc*/ data-styled.g110[id="sc-ba473fba-2"]{content:"dwdPOE,"}/*!sc*/ .ldSzaC{margin:auto;font-size:1rem;padding-right:5px;padding-left:5px;}/*!sc*/ .ldSzaC p a,.ldSzaC a{font-size:inherit;color:var(--color-nocturn);background-color:transparent;padding:0;height:auto;min-width:auto;font-size:inherit;font-weight:600;-webkit-text-decoration:underline;text-decoration:underline;}/*!sc*/ .ldSzaC p a:hover:not(:active),.ldSzaC a:hover:not(:active),.ldSzaC p a:focus,.ldSzaC a:focus,.ldSzaC p a:active,.ldSzaC a:active{background-color:transparent;color:var(--color-spruce);}/*!sc*/ data-styled.g111[id="sc-ba473fba-3"]{content:"ldSzaC,"}/*!sc*/ .fNBoNn{margin-top:var(--spacing-6);}/*!sc*/ .fNBoNn a{text-align:left;}/*!sc*/ data-styled.g113[id="sc-ba473fba-5"]{content:"fNBoNn,"}/*!sc*/ .dGeZkD{color:var(--color-nocturn);}/*!sc*/ data-styled.g114[id="sc-ba473fba-6"]{content:"dGeZkD,"}/*!sc*/ .cJQQaw{text-align:left;}/*!sc*/ data-styled.g116[id="sc-ba473fba-8"]{content:"cJQQaw,"}/*!sc*/ .kZtyOK{text-align:center;margin-top:var(--spacing-6);}/*!sc*/ data-styled.g132[id="sc-9b0a176d-2"]{content:"kZtyOK,"}/*!sc*/ .jSWjSR{--Card-list-overflow:initial;--Card-list-white-space:initial;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-flex-flow:row wrap;-webkit-flex-flow:row wrap;-ms-flex-flow:row wrap;flex-flow:row wrap;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;--Card-list-container-gap:var(--spacing-6) var(--spacing-6);list-style:none;padding:0;margin:0;gap:var(--Card-list-container-gap);overflow-x:var(--Card-list-overflow);white-space:var(--Card-list-white-space);}/*!sc*/ @media (min-width:576px){.jSWjSR{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;overflow-x:initial;white-space:initial;}}/*!sc*/ data-styled.g133[id="sc-9b0a176d-3"]{content:"jSWjSR,"}/*!sc*/ .hgdkuH{--Card-width-mobile:100%;--Card-display:block;position:relative;width:var(--Card-width-mobile);display:var(--Card-display);--Card-width:calc( (100% - var(--spacing-6) * 2) / 3 );}/*!sc*/ @media (min-width:992px){.hgdkuH{width:var(--Card-width);}}/*!sc*/ data-styled.g134[id="sc-9b0a176d-4"]{content:"hgdkuH,"}/*!sc*/ .ezoBkC{max-width:var(--spacing-max-line-length);width:100%;overflow:hidden;margin:0 auto;}/*!sc*/ data-styled.g180[id="sc-330b99b2-0"]{content:"ezoBkC,"}/*!sc*/ .coBtKU{font-size:var(--font-size-normal);text-align:center;color:var(--color-nocturn);}/*!sc*/ .coBtKU >span{--Media-display:flex;--Media-justify-content:center;}/*!sc*/ .coBtKU p>span{--Media-display:inline-block;}/*!sc*/ @media (max-width:768px){.coBtKU{font-size:1rem;}}/*!sc*/ .coBtKU a{font-size:inherit;}/*!sc*/ .coBtKU a:not(.sc-84c8dcdb-2){color:var(--color-lake);}/*!sc*/ .coBtKU a:active,.coBtKU a:focus,.coBtKU a:hover{-webkit-text-decoration:none;text-decoration:none;}/*!sc*/ .coBtKU a:active:not(.sc-84c8dcdb-2),.coBtKU a:focus:not(.sc-84c8dcdb-2),.coBtKU a:hover:not(.sc-84c8dcdb-2){color:var(--color-lake)!important;}/*!sc*/ .coBtKU table:not([data-richtext-table='true']),.coBtKU table:not([data-richtext-table='true']) th,.coBtKU table:not([data-richtext-table='true']) td{border:1px solid var(--color-nocturn);border-collapse:collapse;}/*!sc*/ .coBtKU table:not([data-richtext-table='true']) th,.coBtKU table:not([data-richtext-table='true']) td{padding:var(--spacing-4);}/*!sc*/ .coBtKU p .sc-84c8dcdb-1+.sc-84c8dcdb-1{margin-left:var(--spacing-4);}/*!sc*/ data-styled.g181[id="sc-330b99b2-1"]{content:"coBtKU,"}/*!sc*/ @media (max-width:768px){.dvGojJ{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;}}/*!sc*/ @media (max-width:576px){.dvGojJ div{width:100%;}.dvGojJ [data-button-type=icon]{display:inline-block;width:auto;margin-bottom:var(--spacing-4);}}/*!sc*/ data-styled.g182[id="sc-4b357bdc-0"]{content:"dvGojJ,"}/*!sc*/ .rvacw{max-width:var(--spacing-max-line-length);margin:0 auto;}/*!sc*/ data-styled.g183[id="sc-4b357bdc-1"]{content:"rvacw,"}/*!sc*/ .lobMEV{font-size:1.25rem;}/*!sc*/ @media (max-width:768px){.lobMEV{font-size:1rem;}}/*!sc*/ data-styled.g184[id="sc-4b357bdc-2"]{content:"lobMEV,"}/*!sc*/ .gZkFrG{-webkit-align-self:center;-ms-flex-item-align:center;-ms-grid-row-align:center;align-self:center;font-size:var(--font-size-normal);}/*!sc*/ @media (max-width:768px){.gZkFrG{font-size:1rem;}}/*!sc*/ .gZkFrG a{font-size:inherit;}/*!sc*/ .gZkFrG a:not(.sc-84c8dcdb-2){color:var(--color-lake);}/*!sc*/ .gZkFrG a:active,.gZkFrG a:focus,.gZkFrG a:hover{-webkit-text-decoration:none;text-decoration:none;}/*!sc*/ .gZkFrG a:active:not(.sc-84c8dcdb-2),.gZkFrG a:focus:not(.sc-84c8dcdb-2),.gZkFrG a:hover:not(.sc-84c8dcdb-2){color:var(--color-lake)!important;}/*!sc*/ .gZkFrG table:not([data-richtext-table='true']),.gZkFrG table:not([data-richtext-table='true']) th,.gZkFrG table:not([data-richtext-table='true']) td{border:1px solid var(--color-nocturn);border-collapse:collapse;}/*!sc*/ .gZkFrG table:not([data-richtext-table='true']) th,.gZkFrG table:not([data-richtext-table='true']) td{padding:var(--spacing-4);}/*!sc*/ .gZkFrG p .sc-84c8dcdb-1+.sc-84c8dcdb-1{margin-left:var(--spacing-4);}/*!sc*/ data-styled.g185[id="sc-4b357bdc-3"]{content:"gZkFrG,"}/*!sc*/ .bcbaRA{margin:0 auto;min-width:320px;max-width:1392px;padding-left:0.6rem;padding-right:0.6rem;overflow-y:hidden;}/*!sc*/ data-styled.g189[id="sc-ce229623-2"]{content:"bcbaRA,"}/*!sc*/ .gTjKog{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;display:block;}/*!sc*/ @media (min-width:992px){.gTjKog{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;}}/*!sc*/ data-styled.g190[id="sc-ce229623-3"]{content:"gTjKog,"}/*!sc*/ .keNfK{min-height:1px;-webkit-order:1;-ms-flex-order:1;order:1;position:relative;display:block;-webkit-order:2;-ms-flex-order:2;order:2;}/*!sc*/ @media (min-width:992px){.keNfK{-webkit-flex:0 0 50.00000%;-ms-flex:0 0 50.00000%;flex:0 0 50.00000%;max-width:50.00000%;-webkit-flex:0 0 50%;-ms-flex:0 0 50%;flex:0 0 50%;display:block;}}/*!sc*/ @media (min-width:992px){.keNfK{min-width:30rem;}}/*!sc*/ @media (min-width:768px){.keNfK{min-width:25rem;}}/*!sc*/ data-styled.g191[id="sc-ce229623-4"]{content:"keNfK,"}/*!sc*/ .kzRjFh{min-height:1px;position:relative;padding-top:3rem;padding-bottom:3rem;padding-right:3rem;text-align:left;}/*!sc*/ @media (min-width:992px){.kzRjFh{-webkit-flex:0 0 50%;-ms-flex:0 0 50%;flex:0 0 50%;-webkit-order:1;-ms-flex-order:1;order:1;}}/*!sc*/ data-styled.g192[id="sc-ce229623-5"]{content:"kzRjFh,"}/*!sc*/ .fZpLul{margin:var(--spacing-6) 0;}/*!sc*/ data-styled.g194[id="sc-ce229623-7"]{content:"fZpLul,"}/*!sc*/ .bELicG{color:var(--color-nocturn);margin-bottom:0;}/*!sc*/ data-styled.g195[id="sc-ce229623-8"]{content:"bELicG,"}/*!sc*/ .imoMeq{font-size:1.25rem;}/*!sc*/ .imoMeq a{color:var(--color-lake);}/*!sc*/ .imoMeq a:active,.imoMeq a:focus,.imoMeq a:hover{color:var(--color-spruce);-webkit-text-decoration:none;text-decoration:none;}/*!sc*/ data-styled.g196[id="sc-ce229623-9"]{content:"imoMeq,"}/*!sc*/ .dTfMoU{margin:var(--spacing-8) 0 0 0;}/*!sc*/ .dTfMoU div{margin-bottom:0;padding:0 0 var(--spacing-3);}/*!sc*/ .dTfMoU div a,.dTfMoU div button{padding:var(--spacing-5) var(--spacing-6);}/*!sc*/ .dTfMoU >*{margin-left:0;}/*!sc*/ data-styled.g198[id="sc-ce229623-11"]{content:"dTfMoU,"}/*!sc*/ .fJWFMx{position:relative;margin:0;max-width:37.5rem;}/*!sc*/ data-styled.g200[id="sc-ce229623-13"]{content:"fJWFMx,"}/*!sc*/ .kniqZE{height:auto;max-width:100%;vertical-align:middle;}/*!sc*/ data-styled.g201[id="sc-ce229623-14"]{content:"kniqZE,"}/*!sc*/ .fNehdy{color:var(--color-nocturn);text-align:center;font-family:var(--font-primary);padding:var(--spacing-15) 0;}/*!sc*/ @media (min-width:992px){.fNehdy{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}}/*!sc*/ data-styled.g266[id="sc-a847bffd-0"]{content:"fNehdy,"}/*!sc*/ .eTuwrh{line-height:35px;font-weight:var(--font-weight-heavy);font-size:1.75rem;quotes:auto;margin:1em var(--spacing-10);}/*!sc*/ @media (max-width:992px){.eTuwrh{margin:0 var(--spacing-5);}}/*!sc*/ data-styled.g267[id="sc-a847bffd-1"]{content:"eTuwrh,"}/*!sc*/ .Xhet{height:50px;width:50px;}/*!sc*/ @media (max-width:992px){.Xhet{display:none;}}/*!sc*/ data-styled.g268[id="sc-a847bffd-2"]{content:"Xhet,"}/*!sc*/ .jGBpwX{max-height:4.6875rem;max-width:4.6875rem;margin:var(--spacing-1);}/*!sc*/ @media (min-width:992px){.jGBpwX{margin-right:var(--spacing-5);}}/*!sc*/ .jGBpwX div{padding:0;border-radius:100%;}/*!sc*/ data-styled.g270[id="sc-a847bffd-4"]{content:"jGBpwX,"}/*!sc*/ .AkXSS{width:4.8125rem;height:4.8125rem;margin:0 auto var(--spacing-3);border:2px solid var(--color-white);border-radius:100%;}/*!sc*/ data-styled.g271[id="sc-a847bffd-5"]{content:"AkXSS,"}/*!sc*/ .hWNvbx{font-style:normal;font-weight:var(--font-weight-bold);font-size:1.5rem;height:2rem;color:var(--color-saffron);}/*!sc*/ data-styled.g272[id="sc-a847bffd-6"]{content:"hWNvbx,"}/*!sc*/ .kYcovV{font-weight:var(--font-weight-normal);font-size:1rem;}/*!sc*/ data-styled.g273[id="sc-a847bffd-7"]{content:"kYcovV,"}/*!sc*/ .dyFNkV{font-size:1rem;}/*!sc*/ data-styled.g274[id="sc-a847bffd-8"]{content:"dyFNkV,"}/*!sc*/ .ihxBZx{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;text-align:center;}/*!sc*/ @media (min-width:992px){.ihxBZx{text-align:left;}}/*!sc*/ @media (min-width:992px){.ihxBZx{-webkit-box-pack:justify;-webkit-justify-content:space-between;justify-content:space-between;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;}}/*!sc*/ data-styled.g275[id="sc-a847bffd-9"]{content:"ihxBZx,"}/*!sc*/ .hlKTXx{-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;overflow-x:clip;color:var(--color-nocturn);background-color:var(--color-white);}/*!sc*/ @media (min-width:992px){.hlKTXx{-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;-webkit-align-items:flex-start;-webkit-box-align:flex-start;-ms-flex-align:flex-start;align-items:flex-start;}}/*!sc*/ @media (min-width:992px){.hlKTXx{gap:100px;}}/*!sc*/ data-styled.g315[id="sc-de8257da-0"]{content:"hlKTXx,"}/*!sc*/ .dBmrHP{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;--Column-container-order:2;-webkit-flex:1;-ms-flex:1;flex:1;}/*!sc*/ .dBmrHP >*{position:relative;z-index:1;}/*!sc*/ .dBmrHP::before{right:0;}/*!sc*/ @media (max-width:992px){.dBmrHP{-webkit-order:var(--Column-container-order);-ms-flex-order:var(--Column-container-order);order:var(--Column-container-order);}}/*!sc*/ @media (min-width:992px){.dBmrHP::before{content:'';position:absolute;top:0;height:100%;width:50vw;z-index:0;}}/*!sc*/ .eFpMLV{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;--Column-container-order:1;-webkit-flex:1;-ms-flex:1;flex:1;}/*!sc*/ .eFpMLV >*{position:relative;z-index:1;}/*!sc*/ @media (min-width:992px){.eFpMLV{position:-webkit-sticky;position:sticky;top:var(--spacing-24);-webkit-align-self:flex-start;-ms-flex-item-align:start;align-self:flex-start;}}/*!sc*/ .eFpMLV::before{right:0;}/*!sc*/ @media (max-width:992px){.eFpMLV{-webkit-order:var(--Column-container-order);-ms-flex-order:var(--Column-container-order);order:var(--Column-container-order);}}/*!sc*/ @media (min-width:992px){.eFpMLV::before{content:'';position:absolute;top:0;height:100%;width:50vw;z-index:0;}}/*!sc*/ data-styled.g316[id="sc-de8257da-1"]{content:"dBmrHP,eFpMLV,"}/*!sc*/ .jpwxRq{font-size:4rem;font-weight:var(--font-weight-bold);line-height:1;color:var(--color-spruce);padding:var(--spacing-5);}/*!sc*/ data-styled.g392[id="sc-6a910af3-0"]{content:"jpwxRq,"}/*!sc*/ .giOSUM{font-size:1rem;padding-bottom:var(--spacing-4);}/*!sc*/ @media (min-width:992px){.giOSUM{min-height:100px;}}/*!sc*/ data-styled.g393[id="sc-6a910af3-1"]{content:"giOSUM,"}/*!sc*/ .eqtQyB{width:100%;height:100%;}/*!sc*/ data-styled.g451[id="sc-9b9b1405-0"]{content:"eqtQyB,"}/*!sc*/ .jwzbaC{width:204px;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;}/*!sc*/ @media (max-width:768px){.jwzbaC{width:120px;}}/*!sc*/ @media (min-width:768px){.jwzbaC{width:160px;}}/*!sc*/ data-styled.g452[id="sc-9b9b1405-1"]{content:"jwzbaC,"}/*!sc*/ .bBnGyv{margin:0 var(--spacing-4) 0 0;font-size:1em;z-index:1;height:100%;}/*!sc*/ data-styled.g453[id="sc-4b00f20f-0"]{content:"bBnGyv,"}/*!sc*/ .bkXHJF{height:100%;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;max-width:250px;-webkit-background-size:100% 100%;background-size:100% 100%;border:0;overflow:hidden;white-space:nowrap;}/*!sc*/ data-styled.g454[id="sc-4b00f20f-1"]{content:"bkXHJF,"}/*!sc*/ .dkNSkf{left:0;top:0;max-width:100%;position:-webkit-sticky;position:sticky;width:100%;z-index:var(--z-index-nav);}/*!sc*/ data-styled.g455[id="sc-bdba40b3-0"]{content:"dkNSkf,"}/*!sc*/ .dnZAjE{-webkit-text-decoration:none;text-decoration:none;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}/*!sc*/ .dnZAjE:hover path{fill:var(--color-spruce);}/*!sc*/ data-styled.g461[id="sc-8dbb028-0"]{content:"dnZAjE,"}/*!sc*/ .cZUNel{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;padding-right:var(--spacing-2);fill:var(--color-nocturn);}/*!sc*/ data-styled.g462[id="sc-8dbb028-1"]{content:"cZUNel,"}/*!sc*/ .hshbON{font-size:0.875rem;font-weight:var(--font-weight-heavy);color:var(--color-nocturn);font-family:var(--font-primary);}/*!sc*/ .hshbON:hover{color:var(--color-spruce);}/*!sc*/ data-styled.g463[id="sc-8dbb028-2"]{content:"hshbON,"}/*!sc*/ .biNkMs{background-color:var(--color-spring);border-radius:15px;padding:var(--spacing-1) var(--spacing-2);margin-left:var(--spacing-2);font-size:0.6rem;font-weight:var(--font-weight-heavy);}/*!sc*/ data-styled.g464[id="sc-8dbb028-3"]{content:"biNkMs,"}/*!sc*/ .jrswyh{display:-webkit-inline-box;display:-webkit-inline-flex;display:-ms-inline-flexbox;display:inline-flex;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;opacity:0;visibility:hidden;position:absolute;padding:0;top:calc(100% - 1px);background-color:var(--color-white);box-shadow:2px 2px 6px rgba(0 0 0 6%);z-index:-1;border:1px solid var(--color-nocturn25);border-top:none;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;left:0;-webkit-transform:translateX(-20%);-moz-transform:translateX(-20%);-ms-transform:translateX(-20%);transform:translateX(-20%);}/*!sc*/ data-styled.g465[id="sc-bdcb70c1-0"]{content:"jrswyh,"}/*!sc*/ .dxvjDS{list-style:none;padding:var(--spacing-5);margin:0;}/*!sc*/ data-styled.g466[id="sc-bdcb70c1-1"]{content:"dxvjDS,"}/*!sc*/ .hlVjwR{display:-ms-grid;display:grid;gap:var(--spacing-5);-ms-grid-rows:repeat(5,min-content);grid-template-rows:repeat(5,min-content);-ms-grid-columns:repeat(2,242px);grid-template-columns:repeat(2,242px);-ms-grid-auto-flow:column;grid-auto-flow:column;}/*!sc*/ data-styled.g467[id="sc-bdcb70c1-2"]{content:"hlVjwR,"}/*!sc*/ .gQlYvO{-webkit-align-self:center;-ms-flex-item-align:center;-ms-grid-row-align:center;align-self:center;}/*!sc*/ .gQlYvO path{fill:var(--color-nocturn);}/*!sc*/ data-styled.g469[id="sc-bdcb70c1-4"]{content:"gQlYvO,"}/*!sc*/ .dHQIZf{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;-webkit-box-pack:justify;-webkit-justify-content:space-between;justify-content:space-between;cursor:pointer;border-top:1px solid var(--color-nocturn25);padding:var(--spacing-2-5) var(--spacing-6);border-bottom:0;border-left:0;border-right:0;background-color:white;font-size:0.875rem;font-weight:var(--font-weight-heavy);color:var(--color-nocturn);font-family:var(--font-primary);position:relative;}/*!sc*/ .dHQIZf a{-webkit-text-decoration:none;text-decoration:none;}/*!sc*/ .dHQIZf:focus-within .sc-bdcb70c1-5{opacity:1;visibility:visible;background-color:var(--color-white);}/*!sc*/ .dHQIZf:focus-within{background-color:var(--color-nocturn5);}/*!sc*/ data-styled.g471[id="sc-bdcb70c1-6"]{content:"dHQIZf,"}/*!sc*/ .fOFEFK{width:100%;height:100%;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:justify;-webkit-justify-content:space-between;justify-content:space-between;}/*!sc*/ .fOFEFK a{color:var(--color-nocturn);}/*!sc*/ .fOFEFK:hover{color:var(--color-spruce);}/*!sc*/ .fOFEFK:hover path{fill:var(--color-spruce);}/*!sc*/ data-styled.g473[id="sc-bdcb70c1-8"]{content:"fOFEFK,"}/*!sc*/ .CwpeM{margin-left:var(--spacing-2);-webkit-transition:var(--default-transition-duration);transition:var(--default-transition-duration);}/*!sc*/ .CwpeM path{fill:var(--color-nocturn);}/*!sc*/ data-styled.g474[id="sc-724c9d17-0"]{content:"CwpeM,"}/*!sc*/ .bLPXZV{position:relative;}/*!sc*/ data-styled.g475[id="sc-724c9d17-1"]{content:"bLPXZV,"}/*!sc*/ .iMGthT{display:block;color:var(--color-nocturn);font-family:inherit;font-size:0.875rem;padding:var(--spacing-5) var(--spacing-3);font-weight:var(--font-weight-heavy);-webkit-text-decoration:none;text-decoration:none;background:none;border:0;border-bottom:2px solid transparent;-webkit-transition:var(--default-transition-duration);transition:var(--default-transition-duration);height:calc( 100% - 1px );white-space:nowrap;line-height:1.5;}/*!sc*/ @media (max-width:1200px){.iMGthT{padding-left:var(--spacing-3);padding-right:var(--spacing-3);font-size:0.875rem;}}/*!sc*/ .iMGthT:hover{cursor:pointer;color:var(--color-spruce);fill:var(--color-spruce);}/*!sc*/ .iMGthT:hover path{fill:var(--color-spruce);}/*!sc*/ .iMGthT[aria-expanded='true']{color:var(--color-spruce);border-bottom:2px solid var(--color-spruce);}/*!sc*/ .iMGthT[aria-expanded='true'] path{fill:var(--color-spruce);}/*!sc*/ data-styled.g476[id="sc-724c9d17-2"]{content:"iMGthT,"}/*!sc*/ .idMMda{color:var(--color-nocturn);list-style:none;padding:0;margin:0;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:stretch;-webkit-box-align:stretch;-ms-flex-align:stretch;align-items:stretch;height:100%;}/*!sc*/ data-styled.g477[id="sc-5c9f7cdb-0"]{content:"idMMda,"}/*!sc*/ .lkmEZU{background:transparent;cursor:pointer;border:0;padding:0;height:24px;}/*!sc*/ data-styled.g486[id="sc-a546e8b5-0"]{content:"lkmEZU,"}/*!sc*/ .cphzip{margin-left:auto;fill:var(--color-nocturn);}/*!sc*/ data-styled.g487[id="sc-a472b9e0-0"]{content:"cphzip,"}/*!sc*/ .bdKlSJ{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;width:100%;padding:0;border:0;text-align:left;background:transparent;font-family:var(--font-primary);font-weight:var(--font-weight-heavy);gap:var(--spacing-2);color:var(--color-nocturn);height:50px;-webkit-text-decoration:none;text-decoration:none;cursor:pointer;font-size:var(--mobile-nav-font-size);}/*!sc*/ .bdKlSJ:hover{color:var(--color-spruce);}/*!sc*/ data-styled.g488[id="sc-a472b9e0-1"]{content:"bdKlSJ,"}/*!sc*/ .fYatmn{background:transparent;cursor:pointer;border:0;padding:0;height:24px;}/*!sc*/ data-styled.g489[id="sc-adc07309-0"]{content:"fYatmn,"}/*!sc*/ .cnnTPw{background-color:var(--color-white);border-bottom:1px solid var(--color-nocturn25);display:none;}/*!sc*/ @media (min-width:1200px){.cnnTPw{display:block;}}/*!sc*/ data-styled.g517[id="sc-74af8bd-0"]{content:"cnnTPw,"}/*!sc*/ .itSRLl{height:3.6875rem;max-height:20vh;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;margin-left:auto;margin-right:auto;min-width:320px;max-width:1392px;z-index:1;position:relative;}/*!sc*/ data-styled.g518[id="sc-74af8bd-1"]{content:"itSRLl,"}/*!sc*/ .fyeVjE{display:none;width:100%;-webkit-box-pack:justify;-webkit-justify-content:space-between;justify-content:space-between;padding-right:var(--spacing-2);}/*!sc*/ .fyeVjE>nav{display:inline-block;}/*!sc*/ @media (min-width:1200px){.fyeVjE{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;}}/*!sc*/ data-styled.g519[id="sc-74af8bd-2"]{content:"fyeVjE,"}/*!sc*/ .cVvSeI{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;gap:var(--spacing-3);}/*!sc*/ .cVvSeI button,.cVvSeI a{padding:var(--spacing-3) var(--spacing-4);font-size:0.875rem;display:block;-webkit-text-decoration:none;text-decoration:none;}/*!sc*/ data-styled.g520[id="sc-74af8bd-3"]{content:"cVvSeI,"}/*!sc*/ .fjAMYH{height:var(--mobile-nav-height);display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-shrink:0;-ms-flex-negative:0;flex-shrink:0;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;padding:0 var(--spacing-4) 0 var(--spacing-5);}/*!sc*/ data-styled.g521[id="sc-ea293bd2-0"]{content:"fjAMYH,"}/*!sc*/ .ffqPZa{-webkit-flex:1;-ms-flex:1;flex:1;}/*!sc*/ data-styled.g522[id="sc-ea293bd2-1"]{content:"ffqPZa,"}/*!sc*/ .hRMweW.hRMweW{margin-left:calc(-1 * var(--spacing-2));-webkit-flex:1;-ms-flex:1;flex:1;}/*!sc*/ data-styled.g523[id="sc-ea293bd2-2"]{content:"hRMweW,"}/*!sc*/ .VkcNd{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;background:var(--color-white);height:100dvh;position:fixed;right:0;top:0;max-width:500px;width:100%;-webkit-transform:translateX(100%);-moz-transform:translateX(100%);-ms-transform:translateX(100%);transform:translateX(100%);z-index:var(--z-index-nav);-webkit-transition:0.2s ease-in-out;transition:0.2s ease-in-out;visibility:hidden;font-size:var(--mobile-nav-font-size);line-height:1.5;}/*!sc*/ data-styled.g526[id="sc-81fcfb1a-0"]{content:"VkcNd,"}/*!sc*/ .fSulPl{padding:var(--spacing-3) var(--spacing-5);border-top:1px solid var(--color-nocturn25);overflow-y:auto;-webkit-flex:1;-ms-flex:1;flex:1;}/*!sc*/ data-styled.g527[id="sc-81fcfb1a-1"]{content:"fSulPl,"}/*!sc*/ .jUmrQm{list-style:none;padding:0;margin:0;}/*!sc*/ data-styled.g528[id="sc-81fcfb1a-2"]{content:"jUmrQm,"}/*!sc*/ .dUjRYg{border-bottom:1px solid var(--color-nocturn25);}/*!sc*/ data-styled.g529[id="sc-81fcfb1a-3"]{content:"dUjRYg,"}/*!sc*/ .hhJtdc{display:block;border-top:1px solid var(--color-nocturn25);}/*!sc*/ data-styled.g531[id="sc-81fcfb1a-5"]{content:"hhJtdc,"}/*!sc*/ .dpfppF{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;gap:var(--spacing-3);padding:var(--spacing-4) var(--spacing-5);}/*!sc*/ .dpfppF a{-webkit-text-decoration:none;text-decoration:none;}/*!sc*/ data-styled.g532[id="sc-81fcfb1a-6"]{content:"dpfppF,"}/*!sc*/ .dUsbew{visibility:hidden;position:absolute;height:100vh;opacity:0.5;-webkit-transition:opacity var(--default-transition-duration);transition:opacity var(--default-transition-duration);background-color:var(--color-nocturn);inset:0;z-index:1;}/*!sc*/ @media (min-width:1200px){.dUsbew{display:none;}}/*!sc*/ data-styled.g533[id="sc-567f482c-0"]{content:"dUsbew,"}/*!sc*/ .WotQU{--mobile-nav-font-size:0.85rem;--mobile-nav-height:45px;height:var(--mobile-nav-height);display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;padding:0 var(--spacing-4);background:var(--color-white);border-bottom:1px solid var(--color-nocturn25);}/*!sc*/ @media (min-width:768px){.WotQU{--mobile-nav-font-size:1rem;--mobile-nav-height:55px;}}/*!sc*/ @media (min-width:1200px){.WotQU{display:none;}}/*!sc*/ data-styled.g535[id="sc-567f482c-1"]{content:"WotQU,"}/*!sc*/ .bmVITK{-webkit-flex:1;-ms-flex:1;flex:1;}/*!sc*/ data-styled.g536[id="sc-567f482c-2"]{content:"bmVITK,"}/*!sc*/ .eFjplx{position:relative;}/*!sc*/ data-styled.g543[id="sc-608e9f18-0"]{content:"eFjplx,"}/*!sc*/ .hUMcef{display:none;position:absolute;z-index:1;bottom:62px;background-color:var(--color-white);width:15rem;list-style:none;padding:var(--spacing-6) 0;margin:0;border-bottom:1px solid var(--color-nocturn);}/*!sc*/ data-styled.g544[id="sc-608e9f18-1"]{content:"hUMcef,"}/*!sc*/ .gufBCB{margin:auto 0.4rem auto 0;vertical-align:middle;color:var(--color-nocturn);}/*!sc*/ data-styled.g545[id="sc-608e9f18-2"]{content:"gufBCB,"}/*!sc*/ .ifprGV{vertical-align:middle;margin:auto 0.4rem auto 0.8rem;-webkit-transition:-webkit-transform var(--default-transition-duration);transition:transform var(--default-transition-duration);}/*!sc*/ data-styled.g546[id="sc-608e9f18-3"]{content:"ifprGV,"}/*!sc*/ .iPdNnP{margin:auto var(--spacing-6) auto auto;display:none;vertical-align:middle;color:var(--color-nocturn);}/*!sc*/ data-styled.g547[id="sc-608e9f18-4"]{content:"iPdNnP,"}/*!sc*/ .kwKUYb{padding-left:var(--spacing-6);font-size:var(--font-size-small);height:var(--spacing-8);cursor:pointer;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:justify;-webkit-justify-content:space-between;justify-content:space-between;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}/*!sc*/ .kwKUYb:hover,.kwKUYb:focus{font-weight:var(--font-weight-bold);}/*!sc*/ .kwKUYb:hover .sc-608e9f18-4,.kwKUYb:focus .sc-608e9f18-4{display:inline-block;}/*!sc*/ data-styled.g548[id="sc-608e9f18-5"]{content:"kwKUYb,"}/*!sc*/ .hsAsqA{color:var(--color-nocturn);border:none;background:none;font-family:inherit;font-weight:var(--font-weight-normal);margin-bottom:var(--spacing-4);cursor:pointer;}/*!sc*/ data-styled.g549[id="sc-608e9f18-6"]{content:"hsAsqA,"}/*!sc*/ .cKdSKK{background-color:var(--color-nocturn5);color:var(--color-nocturn);}/*!sc*/ data-styled.g550[id="sc-52b5ca0b-0"]{content:"cKdSKK,"}/*!sc*/ .leKUvu{background-color:var(--color-white);color:var(--color-nocturn);}/*!sc*/ data-styled.g551[id="sc-52b5ca0b-1"]{content:"leKUvu,"}/*!sc*/ .JcXdF{max-width:100%;padding:1.5rem 0.6rem;}/*!sc*/ @media (max-width:992px){.JcXdF{max-width:960px;padding-left:1rem;padding-right:1rem;}}/*!sc*/ @media (min-width:992px){.JcXdF{max-width:1392px;}}/*!sc*/ data-styled.g552[id="sc-52b5ca0b-2"]{content:"JcXdF,"}/*!sc*/ .qnNBe{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:justify;-webkit-justify-content:space-between;justify-content:space-between;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;padding-right:0;padding-left:0;max-width:100%;gap:var(--spacing-4);}/*!sc*/ @media (min-width:1200px){.qnNBe{-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;padding-right:inherit;padding-left:inherit;}}/*!sc*/ data-styled.g553[id="sc-52b5ca0b-3"]{content:"qnNBe,"}/*!sc*/ .gVjaNA{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;-webkit-box-pack:justify;-webkit-justify-content:space-between;justify-content:space-between;-webkit-flex-basis:100%;-ms-flex-preferred-size:100%;flex-basis:100%;font-size:0.875rem;color:var(--color-nocturn);text-align:center;line-height:1.5rem;}/*!sc*/ .gVjaNA p{margin:0;}/*!sc*/ @media (min-width:1200px){.gVjaNA{white-space:nowrap;text-align:left;}}/*!sc*/ data-styled.g554[id="sc-52b5ca0b-4"]{content:"gVjaNA,"}/*!sc*/ .kWhEgF{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;-webkit-flex-basis:100%;-ms-flex-preferred-size:100%;flex-basis:100%;-webkit-box-pack:space-evenly;-ms-flex-pack:space-evenly;-webkit-justify-content:space-evenly;justify-content:space-evenly;}/*!sc*/ @media (min-width:1200px){.kWhEgF{-webkit-order:inherit;-ms-flex-order:inherit;order:inherit;}}/*!sc*/ data-styled.g555[id="sc-52b5ca0b-5"]{content:"kWhEgF,"}/*!sc*/ .dVGMnQ{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-basis:100%;-ms-flex-preferred-size:100%;flex-basis:100%;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;}/*!sc*/ @media (min-width:1200px){.dVGMnQ{-webkit-box-pack:right;-ms-flex-pack:right;-webkit-justify-content:right;justify-content:right;}}/*!sc*/ data-styled.g556[id="sc-52b5ca0b-6"]{content:"dVGMnQ,"}/*!sc*/ .kcLVBg{display:inline-block;padding-right:0.8rem;}/*!sc*/ data-styled.g557[id="sc-52b5ca0b-7"]{content:"kcLVBg,"}/*!sc*/ .dEABTw{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}/*!sc*/ data-styled.g558[id="sc-52b5ca0b-8"]{content:"dEABTw,"}/*!sc*/ .fibOlu{false false text-align:left;}/*!sc*/ data-styled.g627[id="sc-4e88a7c-1"]{content:"fibOlu,"}/*!sc*/ .leqZqz{font-size:var(--font-size-normal);font-weight:var(--font-weight-bold);display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;padding-bottom:var(--spacing-6);}/*!sc*/ .leqZqz div{top:1px;padding-left:var(--spacing-1);}/*!sc*/ data-styled.g628[id="sc-4e88a7c-2"]{content:"leqZqz,"}/*!sc*/ .ejZDaT{border:solid 1px;border-radius:var(--spacing-2);padding:var(--spacing-2);margin:var(--spacing-2) 0;-webkit-text-decoration:none;text-decoration:none;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}/*!sc*/ @media (max-width:992px){.ejZDaT{margin:var(--spacing-2) 0;}}/*!sc*/ data-styled.g630[id="sc-4e88a7c-4"]{content:"ejZDaT,"}/*!sc*/ .bVynIq{margin-left:var(--spacing-4);vertical-align:middle;}/*!sc*/ data-styled.g631[id="sc-4e88a7c-5"]{content:"bVynIq,"}/*!sc*/ .cOLcFq{display:inline;top:1px;}/*!sc*/ @media (max-width:768px){.cOLcFq{display:none;}}/*!sc*/ data-styled.g632[id="sc-4e88a7c-6"]{content:"cOLcFq,"}/*!sc*/ @media (max-width:992px){.kxQSDH{margin-bottom:var(--spacing-6);}}/*!sc*/ data-styled.g633[id="sc-4e88a7c-7"]{content:"kxQSDH,"}/*!sc*/ .hYhmld{margin-right:auto;margin-left:var(--spacing-3);vertical-align:middle;}/*!sc*/ data-styled.g634[id="sc-4e88a7c-8"]{content:"hYhmld,"}/*!sc*/ .gsxPQr{margin-left:auto;}/*!sc*/ data-styled.g635[id="sc-4e88a7c-9"]{content:"gsxPQr,"}/*!sc*/ </style></head><body><div id="__next"><a href="#start-of-content" class="sc-9a28b724-0 gizHMh">Skip to content</a><header id="site-header" class="sc-bdba40b3-0 dkNSkf"><div class="sc-74af8bd-0 cnnTPw"><div class="sc-74af8bd-1 itSRLl"><div data-testid="logo" class="sc-4b00f20f-0 bBnGyv"><a class="sc-4b00f20f-1 bkXHJF" data-ga-track-id="header_nav_owly_logo" href="/"><span class="sc-4d8a0f96-0 iaaCTH">homepage</span><div role="presentation" class="sc-9b9b1405-1 jwzbaC"><img src="/images/svg/hootsuite-full-logo.svg" alt="hootsuite logo" class="sc-9b9b1405-0 eqtQyB"/></div></a></div><div class="sc-74af8bd-2 fyeVjE"><nav aria-label="main menu"><ul class="sc-5c9f7cdb-0 idMMda"><li data-testid="navigation-menu-item" class="sc-724c9d17-1 bLPXZV"><button to="" aria-expanded="false" aria-haspopup="true" class="sc-724c9d17-2 iMGthT">Top features<svg xmlns="http://www.w3.org/2000/svg" data-name="Layer 1" viewBox="0 0 512 512" aria-hidden="true" width="10px" height="10px" class="sc-724c9d17-0 CwpeM"><path d="m0 149.3 42.7-42.7L256 320l213.3-213.3 42.7 42.7-256 256L0 149.3z" class="angle-down_svg__cls-1"></path></svg></button><div class="sc-bdcb70c1-0 jrswyh mega-menu__dropdown"><ul class="sc-bdcb70c1-1 sc-bdcb70c1-2 dxvjDS hlVjwR"><li><a class="sc-8dbb028-0 dnZAjE" data-ga-track-id="header_nav_WhatWeDo_Publish" href="/platform/publishing"><div class="sc-8dbb028-1 cZUNel"><img alt="decorative" fetchpriority="auto" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr" style="color:transparent" src="https://images.ctfassets.net/ta4ffdi8h2om/2xuLADkziqiBaoY4AtQEzy/91fb9f1d2cc5050df029113af4ec2eb1/publish.svg"/></div><div class="sc-8dbb028-2 hshbON">Publish and schedule</div></a></li><li><a class="sc-8dbb028-0 dnZAjE" data-ga-track-id="header_nav_WhatWeDo_Analyze" href="/platform/analytics"><div class="sc-8dbb028-1 cZUNel"><img alt="decorative" fetchpriority="auto" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr" style="color:transparent" src="https://images.ctfassets.net/ta4ffdi8h2om/2tKJkW1J72XAkSVuwDQWi9/0fe1104fa8f830f70981cda7c242e97e/analytics__1_.svg"/></div><div class="sc-8dbb028-2 hshbON">Social media analytics</div></a></li><li><a class="sc-8dbb028-0 dnZAjE" data-ga-track-id="header_nav_WhatWeDo_Listening" href="/platform/listening"><div class="sc-8dbb028-1 cZUNel"><img alt="decorative" fetchpriority="auto" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr" style="color:transparent" src="https://images.ctfassets.net/ta4ffdi8h2om/7Xr2W3GRViHQkXPC65sGb/69f70c771afc693d9760f964f674e0b5/graphic_eq.svg"/></div><div class="sc-8dbb028-2 hshbON">Social listening</div></a></li><li><a class="sc-8dbb028-0 dnZAjE" data-ga-track-id="header_nav_WhatWeDo_Owlywriterai" href="/platform/owly-writer-ai"><div class="sc-8dbb028-1 cZUNel"><img alt="decorative" fetchpriority="auto" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr" style="color:transparent" src="https://images.ctfassets.net/ta4ffdi8h2om/3nNeYN90FqGQQoQT9IGgOV/3ab687e5eaaee352f10cc5ba6061d5aa/smart_toy.svg"/></div><div class="sc-8dbb028-2 hshbON">AI content creation</div></a></li><li><a class="sc-8dbb028-0 dnZAjE" data-ga-track-id="header_nav_WhatWeDo_BestTimes" href="/platform/best-time-to-post-on-social-media"><div class="sc-8dbb028-1 cZUNel"><img alt="decorative" fetchpriority="auto" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr" style="color:transparent" src="https://images.ctfassets.net/ta4ffdi8h2om/6CPDngPJw9XsyyIAgjbAI7/ee1b9c2f2788647932585c7e1a876dc5/calendar_clock.svg"/></div><div class="sc-8dbb028-2 hshbON">Best times to post</div></a></li><li><a class="sc-8dbb028-0 dnZAjE" data-ga-track-id="header_nav_WhatWeDo_Engage" href="/platform/engagement"><div class="sc-8dbb028-1 cZUNel"><img alt="decorative" fetchpriority="auto" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr" style="color:transparent" src="https://images.ctfassets.net/ta4ffdi8h2om/eCJf8lwRbVWXlnNUKeF7D/d34e0a60ea17b2a4957853e0a48ed9a9/forum.svg"/></div><div class="sc-8dbb028-2 hshbON">Engagement tools</div></a></li><li><a class="sc-8dbb028-0 dnZAjE" data-ga-track-id="header_nav_WhatWeDo_inbox" href="/platform/social-media-inbox"><div class="sc-8dbb028-1 cZUNel"><img alt="decorative" fetchpriority="auto" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr" style="color:transparent" src="https://images.ctfassets.net/ta4ffdi8h2om/3uGr48IpXAz7m7KAAU7fa6/86d96d97f517faf26ef9090f4839a81b/stacked_inbox.svg"/></div><div class="sc-8dbb028-2 hshbON">Inbox and messaging</div></a></li><li><a class="sc-8dbb028-0 dnZAjE" data-ga-track-id="header_nav_WhatWeDo_EmployeeAdvocacy" href="/platform/employee-advocacy"><div class="sc-8dbb028-1 cZUNel"><img alt="decorative" fetchpriority="auto" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr" style="color:transparent" src="https://images.ctfassets.net/ta4ffdi8h2om/5eJItCwy3vFbfQR3TPjpeq/168319ac46e88de11354dd3ab8395c9a/3p.svg"/></div><div class="sc-8dbb028-2 hshbON">Employee advocacy</div></a></li><li><a class="sc-8dbb028-0 dnZAjE" data-ga-track-id="header_nav_WhatWeDo_Advertise" href="/platform/advertising"><div class="sc-8dbb028-1 cZUNel"><img alt="decorative" fetchpriority="auto" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr" style="color:transparent" src="https://images.ctfassets.net/ta4ffdi8h2om/3xvt51r0NDsQ504mhzbkgl/068ef4dd9cf3c0beb68bb23295376423/campaign.svg"/></div><div class="sc-8dbb028-2 hshbON">Social advertising</div></a></li></ul><button class="sc-bdcb70c1-6 dHQIZf"><a data-ga-track-id="header_nav_whatwedo_platform" class="sc-bdcb70c1-8 fOFEFK" href="/platform">Explore all features<svg xmlns="http://www.w3.org/2000/svg" width="16px" height="16px" viewBox="0 0 24 24" class="sc-bdcb70c1-4 gQlYvO" aria-hidden="true"><path fill="#212121" d="m12 4-1.41 1.41L16.17 11H4v2h12.17l-5.58 5.59L12 20l8-8-8-8z" class="arrow-right_svg__nc-icon-wrapper"></path></svg></a></button></div></li><li data-testid="navigation-menu-item" class="sc-724c9d17-1 bLPXZV"><a class="sc-724c9d17-2 iMGthT" data-ga-track-id="header_nav_Integrations" href="/platform/integrations">Integrations</a></li><li data-testid="navigation-menu-item" class="sc-724c9d17-1 bLPXZV"><button to="" aria-expanded="false" aria-haspopup="true" class="sc-724c9d17-2 iMGthT">Industries<svg xmlns="http://www.w3.org/2000/svg" data-name="Layer 1" viewBox="0 0 512 512" aria-hidden="true" width="10px" height="10px" class="sc-724c9d17-0 CwpeM"><path d="m0 149.3 42.7-42.7L256 320l213.3-213.3 42.7 42.7-256 256L0 149.3z" class="angle-down_svg__cls-1"></path></svg></button><div class="sc-bdcb70c1-0 jrswyh mega-menu__dropdown"><ul class="sc-bdcb70c1-1 sc-bdcb70c1-2 dxvjDS hlVjwR"><li><a class="sc-8dbb028-0 dnZAjE" data-ga-track-id="header_nav_Industries_smallbusiness" href="/industries/smb"><div class="sc-8dbb028-1 cZUNel"><img alt="decorative" fetchpriority="auto" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr" style="color:transparent" src="https://images.ctfassets.net/ta4ffdi8h2om/6EKkUX3UtjimSTrvlzk3hL/424676562342a9548ecd30929e127fa4/corporate_fare__1_.svg"/></div><div class="sc-8dbb028-2 hshbON">Small business</div></a></li><li><a class="sc-8dbb028-0 dnZAjE" data-ga-track-id="header_nav_Industries_FinServ" href="/industries/financial-services"><div class="sc-8dbb028-1 cZUNel"><img alt="decorative" fetchpriority="auto" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr" style="color:transparent" src="https://images.ctfassets.net/ta4ffdi8h2om/1Czbpkpix696dtoO0NFR6j/8bd0a220a1e635d849852a26fae60350/savings.svg"/></div><div class="sc-8dbb028-2 hshbON">Financial services</div></a></li><li><a class="sc-8dbb028-0 dnZAjE" data-ga-track-id="header_nav_Industries_Government" href="/industries/government"><div class="sc-8dbb028-1 cZUNel"><img alt="decorative" fetchpriority="auto" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr" style="color:transparent" src="https://images.ctfassets.net/ta4ffdi8h2om/4gDhrkUM6FzsGzB0ZwOvTu/2d593af50a6000fa0ebd5787f531baad/account_balance.svg"/></div><div class="sc-8dbb028-2 hshbON">Government</div></a></li><li><a class="sc-8dbb028-0 dnZAjE" data-ga-track-id="header_nav_Industries_Healthcare" href="/industries/healthcare"><div class="sc-8dbb028-1 cZUNel"><img alt="decorative" fetchpriority="auto" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr" style="color:transparent" src="https://images.ctfassets.net/ta4ffdi8h2om/64aMjr3cMcXZQQrDateYrr/e04deb144d1b56ddcbcf33913a805eab/ecg_heart.svg"/></div><div class="sc-8dbb028-2 hshbON">Healthcare</div></a></li><li><a class="sc-8dbb028-0 dnZAjE" data-ga-track-id="header_nav_Industries_Education" href="/industries/higher-education"><div class="sc-8dbb028-1 cZUNel"><img alt="decorative" fetchpriority="auto" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr" style="color:transparent" src="https://images.ctfassets.net/ta4ffdi8h2om/3xydxQulD7cvYwcQIXk65o/588c92bb391a8da7c7e57f6bf49cb85c/school.svg"/></div><div class="sc-8dbb028-2 hshbON">Education</div></a></li><li><a class="sc-8dbb028-0 dnZAjE" data-ga-track-id="header_nav_Industries_RealEstate" href="/industries/real-estate"><div class="sc-8dbb028-1 cZUNel"><img alt="decorative" fetchpriority="auto" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr" style="color:transparent" src="https://images.ctfassets.net/ta4ffdi8h2om/35YniJ9A5LZJvTs33x74u8/52959809ea3c5f4aaf090627a79865f9/cottage.svg"/></div><div class="sc-8dbb028-2 hshbON">Real estate</div></a></li><li><a class="sc-8dbb028-0 dnZAjE" data-ga-track-id="header_nav_Industries_ProServ" href="/industries/professional-services"><div class="sc-8dbb028-1 cZUNel"><img alt="decorative" fetchpriority="auto" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr" style="color:transparent" src="https://images.ctfassets.net/ta4ffdi8h2om/1NRV6NDWaQKv92IH81TjJp/0c608fb449479a204648378fb4b4bb14/home_repair_service.svg"/></div><div class="sc-8dbb028-2 hshbON">Professional services</div></a></li><li><a class="sc-8dbb028-0 dnZAjE" data-ga-track-id="header_nav_Industries_Legal" href="/industries/legal"><div class="sc-8dbb028-1 cZUNel"><img alt="decorative" fetchpriority="auto" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr" style="color:transparent" src="https://images.ctfassets.net/ta4ffdi8h2om/5HzOHGKSjGXmKOzLqGxb53/b0c918c87d577cc7a71f56d809dc9981/gavel.svg"/></div><div class="sc-8dbb028-2 hshbON">Legal</div></a></li><li><a class="sc-8dbb028-0 dnZAjE" data-ga-track-id="header_nav_Industries_Agencies" href="/industries/agencies"><div class="sc-8dbb028-1 cZUNel"><img alt="decorative" fetchpriority="auto" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr" style="color:transparent" src="https://images.ctfassets.net/ta4ffdi8h2om/ECPNYbmeHpLGDAtRYsPEz/db11c120bd87920e4ed4402ce96ea154/groups.svg"/></div><div class="sc-8dbb028-2 hshbON">Agencies</div></a></li><li><a class="sc-8dbb028-0 dnZAjE" data-ga-track-id="header_nav_Industries_Nonprofit" href="/about/hootgiving"><div class="sc-8dbb028-1 cZUNel"><img alt="decorative" fetchpriority="auto" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr" style="color:transparent" src="https://images.ctfassets.net/ta4ffdi8h2om/2LEZQfRUgEdvPCvwjO1c6Y/396c410b13a06f1ab94e0a5f7a1419b5/volunteer_activism.svg"/></div><div class="sc-8dbb028-2 hshbON">Nonprofit</div></a></li></ul><button class="sc-bdcb70c1-6 dHQIZf"><a data-ga-track-id="header_nav_Industries" class="sc-bdcb70c1-8 fOFEFK" href="/enterprise/industries">See all industries<svg xmlns="http://www.w3.org/2000/svg" width="16px" height="16px" viewBox="0 0 24 24" class="sc-bdcb70c1-4 gQlYvO" aria-hidden="true"><path fill="#212121" d="m12 4-1.41 1.41L16.17 11H4v2h12.17l-5.58 5.59L12 20l8-8-8-8z" class="arrow-right_svg__nc-icon-wrapper"></path></svg></a></button></div></li><li data-testid="navigation-menu-item" class="sc-724c9d17-1 bLPXZV"><button to="" aria-expanded="false" aria-haspopup="true" class="sc-724c9d17-2 iMGthT">Resources<svg xmlns="http://www.w3.org/2000/svg" data-name="Layer 1" viewBox="0 0 512 512" aria-hidden="true" width="10px" height="10px" class="sc-724c9d17-0 CwpeM"><path d="m0 149.3 42.7-42.7L256 320l213.3-213.3 42.7 42.7-256 256L0 149.3z" class="angle-down_svg__cls-1"></path></svg></button><div class="sc-bdcb70c1-0 jrswyh mega-menu__dropdown"><ul class="sc-bdcb70c1-1 sc-bdcb70c1-2 dxvjDS hlVjwR"><li><a class="sc-8dbb028-0 dnZAjE" data-ga-track-id="header_nav_Resources_Trends" href="/research/social-trends"><div class="sc-8dbb028-1 cZUNel"><img alt="decorative" fetchpriority="auto" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr" style="color:transparent" src="https://images.ctfassets.net/ta4ffdi8h2om/1rxgKUZBxcK7SZ1YiyPBSt/edcbee6efa930c7e4cf9891c1f12de0d/trending_up.svg"/></div><div class="sc-8dbb028-2 hshbON">Social media trends</div><span class="sc-8dbb028-3 biNkMs">new</span></a></li><li><a href="https://www.hootsuite.com/resources?category=Case+Studies" class="sc-8dbb028-0 dnZAjE" data-ga-track-id="header_nav_Resources_CaseStudies"><div class="sc-8dbb028-1 cZUNel"><img alt="decorative" fetchpriority="auto" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr" style="color:transparent" src="https://images.ctfassets.net/ta4ffdi8h2om/6fPeZxKMVpxGRC5lI4jOSK/2a896bba1728c65a0a06d6bced064bc9/quick_reference_all.svg"/></div><div class="sc-8dbb028-2 hshbON">Case studies</div></a></li><li><a class="sc-8dbb028-0 dnZAjE" data-ga-track-id="header_nav_Resources_Webinars" href="/webinars"><div class="sc-8dbb028-1 cZUNel"><img alt="decorative" fetchpriority="auto" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr" style="color:transparent" src="https://images.ctfassets.net/ta4ffdi8h2om/d8q6KHBLONvyakQzyGFD8/16cc8ec0921bf0eec83d3375ba37b214/recent_actors.svg"/></div><div class="sc-8dbb028-2 hshbON">Webinars</div></a></li><li><a href="https://blog.hootsuite.com/" class="sc-8dbb028-0 dnZAjE" data-ga-track-id="header_nav_Resources_Blog"><div class="sc-8dbb028-1 cZUNel"><img alt="decorative" fetchpriority="auto" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr" style="color:transparent" src="https://images.ctfassets.net/ta4ffdi8h2om/3IifIw8fHYMHZa6Kz5RGTw/0128c3833d767e4c5e1ce401c434bc84/rss_feed.svg"/></div><div class="sc-8dbb028-2 hshbON">Blog</div></a></li><li><a href="https://education.hootsuite.com/" class="sc-8dbb028-0 dnZAjE" data-ga-track-id="header_nav_Resources_Courses"><div class="sc-8dbb028-1 cZUNel"><img alt="decorative" fetchpriority="auto" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr" style="color:transparent" src="https://images.ctfassets.net/ta4ffdi8h2om/1Kk3Jy2H9SXMTT0XzDTCyN/c45f575cab3564b3f6d92826e30853b5/workspace_premium.svg"/></div><div class="sc-8dbb028-2 hshbON">Courses</div></a></li><li><a class="sc-8dbb028-0 dnZAjE" data-ga-track-id="header_nav_Resources_Tools" href="/social-media-tools"><div class="sc-8dbb028-1 cZUNel"><img alt="decorative" fetchpriority="auto" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr" style="color:transparent" src="https://images.ctfassets.net/ta4ffdi8h2om/7AMLULsfYeFgNWjf8CtKR2/6bf35164ec9818b7c697a08f0371ee07/tools_power_drill.svg"/></div><div class="sc-8dbb028-2 hshbON">Free tools</div></a></li><li><a class="sc-8dbb028-0 dnZAjE" data-ga-track-id="header_nav_Resources_templates" aria-label="Social media templates" href="/resources/templates"><div class="sc-8dbb028-1 cZUNel"><img alt="Templates icon" fetchpriority="auto" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr" style="color:transparent" src="https://images.ctfassets.net/ta4ffdi8h2om/5aXZFJnwUfOcdUTlvCjjA3/d711b5dd8f20794b7a7bb8565cb630c8/templates.svg"/></div><div class="sc-8dbb028-2 hshbON">Templates</div></a></li><li><a class="sc-8dbb028-0 dnZAjE" data-ga-track-id="header_nav_Resources_Tutorials_demos" href="/resources/tutorials-and-demos"><div class="sc-8dbb028-1 cZUNel"><img alt="decorative" fetchpriority="auto" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr" style="color:transparent" src="https://images.ctfassets.net/ta4ffdi8h2om/1bjxVIgHkj2pgrOwdkuz6Q/1c8d528061e6d648861eb5f4bb086650/live_tv.svg"/></div><div class="sc-8dbb028-2 hshbON">Tutorials and demos </div></a></li><li><a class="sc-8dbb028-0 dnZAjE" data-ga-track-id="header_nav_Resources_FAQ" href="/faq"><div class="sc-8dbb028-1 cZUNel"><img alt="decorative" fetchpriority="auto" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr" style="color:transparent" src="https://images.ctfassets.net/ta4ffdi8h2om/3SMQ7WZwyC3kWpZF0moNdl/549708adeb6c38c86b1357167588f2ef/help.svg"/></div><div class="sc-8dbb028-2 hshbON">FAQ</div></a></li></ul></div></li><li data-testid="navigation-menu-item" class="sc-724c9d17-1 bLPXZV"><a class="sc-724c9d17-2 iMGthT" data-ga-track-id="header_nav_Pricing" href="/plans">Pricing</a></li><li data-testid="navigation-menu-item" class="sc-724c9d17-1 bLPXZV"><a class="sc-724c9d17-2 iMGthT" data-ga-track-id="header_nav_enterprise" href="/plans/enterprise">Enterprise</a></li></ul></nav><div class="sc-74af8bd-3 cVvSeI"><span data-button-type="text" class="sc-84c8dcdb-1 fcZlZj"><a href="https://hootsuite.com/login" class="sc-84c8dcdb-2 sc-84c8dcdb-3 dRoelC cOaxGh" data-contentful-entry-id="pIZSpwUFBr4V1aJx2hINQ" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" data-contentful-id="pIZSpwUFBr4V1aJx2hINQ" data-ga-track-id="header_nav_level1_login">Log in</a></span><span data-button-type="primary" class="sc-84c8dcdb-1 fcZlZj"><a class="sc-84c8dcdb-2 sc-84c8dcdb-3 jWPGCS cOaxGh" data-contentful-entry-id="3eFt6qyYN3VEVqKPCVXAYV" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" data-contentful-id="3eFt6qyYN3VEVqKPCVXAYV" data-ga-track-id="header_nav_level1_signup" href="/select-plan">Start your free trial</a></span></div></div></div></div><div class="sc-567f482c-1 WotQU"><div class="sc-4b00f20f-0 bBnGyv sc-567f482c-2 bmVITK" data-testid="logo"><a class="sc-4b00f20f-1 bkXHJF" data-ga-track-id="header_nav_owly_logo" href="/"><span class="sc-4d8a0f96-0 iaaCTH">homepage</span><div role="presentation" class="sc-9b9b1405-1 jwzbaC"><img src="/images/svg/hootsuite-full-logo.svg" alt="hootsuite logo" class="sc-9b9b1405-0 eqtQyB"/></div></a></div><button aria-haspopup="true" class="sc-adc07309-0 fYatmn"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 25" width="24px" height="24px" aria-hidden="true"><mask id="hamburger2_svg__a" width="24" height="25" x="0" y="0" maskUnits="userSpaceOnUse" style="mask-type:alpha"><path fill="#D9D9D9" d="M0 .5h24v24H0z"></path></mask><g mask="url(#hamburger2_svg__a)"><path fill="#012B3A" d="M3 18.5v-2h18v2H3Zm0-5v-2h18v2H3Zm0-5v-2h18v2H3Z"></path></g></svg><span class="sc-4d8a0f96-0 iaaCTH">open navigation menu</span></button><nav aria-label="Main menu" data-testid="mobileNav-close" class="sc-81fcfb1a-0 VkcNd"><div class="sc-ea293bd2-0 fjAMYH"><div class="sc-ea293bd2-1 ffqPZa"><div class="sc-4b00f20f-0 bBnGyv sc-ea293bd2-2 hRMweW" data-testid="logo"><a class="sc-4b00f20f-1 bkXHJF" data-ga-track-id="header_nav_owly_logo" href="/"><span class="sc-4d8a0f96-0 iaaCTH">homepage</span><div role="presentation" class="sc-9b9b1405-1 jwzbaC"><img src="/images/svg/hootsuite-full-logo.svg" alt="hootsuite logo" class="sc-9b9b1405-0 eqtQyB"/></div></a></div></div><button class="sc-a546e8b5-0 lkmEZU"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" width="24px" height="24px" aria-hidden="true"><path fill="#1C1B1F" d="M6.4 19 5 17.6l5.6-5.6L5 6.4 6.4 5l5.6 5.6L17.6 5 19 6.4 13.4 12l5.6 5.6-1.4 1.4-5.6-5.6L6.4 19Z"></path></svg><span class="sc-4d8a0f96-0 iaaCTH">close navigation menu</span></button></div><div class="sc-81fcfb1a-1 fSulPl"><ul class="sc-81fcfb1a-2 jUmrQm"><li class="sc-81fcfb1a-3 dUjRYg"><button aria-haspopup="true" to="" class="sc-a472b9e0-1 bdKlSJ">Top features <svg xmlns="http://www.w3.org/2000/svg" xml:space="preserve" viewBox="0 0 512 512" width="14px" height="14px" class="sc-a472b9e0-0 cphzip" aria-hidden="true"><path d="m149.3 512-42.7-42.7L320 256 106.7 42.7 149.3 0l256 256-256 256z"></path></svg></button></li><li class="sc-81fcfb1a-3 dUjRYg"><a class="sc-a472b9e0-1 bdKlSJ" aria-haspopup="false" href="/platform/integrations">Integrations </a></li><li class="sc-81fcfb1a-3 dUjRYg"><button aria-haspopup="true" to="" class="sc-a472b9e0-1 bdKlSJ">Industries <svg xmlns="http://www.w3.org/2000/svg" xml:space="preserve" viewBox="0 0 512 512" width="14px" height="14px" class="sc-a472b9e0-0 cphzip" aria-hidden="true"><path d="m149.3 512-42.7-42.7L320 256 106.7 42.7 149.3 0l256 256-256 256z"></path></svg></button></li><li class="sc-81fcfb1a-3 dUjRYg"><button aria-haspopup="true" to="" class="sc-a472b9e0-1 bdKlSJ">Resources <svg xmlns="http://www.w3.org/2000/svg" xml:space="preserve" viewBox="0 0 512 512" width="14px" height="14px" class="sc-a472b9e0-0 cphzip" aria-hidden="true"><path d="m149.3 512-42.7-42.7L320 256 106.7 42.7 149.3 0l256 256-256 256z"></path></svg></button></li><li class="sc-81fcfb1a-3 dUjRYg"><a class="sc-a472b9e0-1 bdKlSJ" aria-haspopup="false" href="/plans">Pricing </a></li><li class="sc-81fcfb1a-3 dUjRYg"><a class="sc-a472b9e0-1 bdKlSJ" aria-haspopup="false" href="/plans/enterprise">Enterprise </a></li></ul></div><div class="sc-81fcfb1a-5 hhJtdc"></div><div class="sc-81fcfb1a-6 dpfppF"><span data-button-type="text" class="sc-84c8dcdb-1 fcZlZj"><a href="https://hootsuite.com/login" class="sc-84c8dcdb-2 sc-84c8dcdb-3 dRoelC cOaxGh" data-contentful-entry-id="pIZSpwUFBr4V1aJx2hINQ" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" data-contentful-id="pIZSpwUFBr4V1aJx2hINQ" data-ga-track-id="header_nav_level1_login">Log in</a></span><span data-button-type="primary" class="sc-84c8dcdb-1 fcZlZj"><a class="sc-84c8dcdb-2 sc-84c8dcdb-3 jWPGCS cOaxGh" data-contentful-entry-id="3eFt6qyYN3VEVqKPCVXAYV" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" data-contentful-id="3eFt6qyYN3VEVqKPCVXAYV" data-ga-track-id="header_nav_level1_signup" href="/select-plan">Start your free trial</a></span></div></nav><div role="button" tabindex="0" aria-label="Close menu navigation" class="sc-567f482c-0 dUsbew"></div></div></header><main><div id="start-of-content"></div><section class="sc-2a7ff812-0 kSgtdj sc-ce229623-1 etAHgd"><div class="sc-b2ab728a-0 sc-2a7ff812-1 hiIza-D hfmOZj"><div class="sc-ce229623-2 bcbaRA"><div class="sc-ce229623-3 gTjKog"><div media="[object Object]" class="sc-ce229623-5 kzRjFh"><img alt="DaVita case study - page template logo" src="https://images.ctfassets.net/ta4ffdi8h2om/6amOE37q4eXFHzNvMqqRwj/3f289858836e8598a95a407003a417f0/CS_Davita_EN_Logo-180x70.png" class="sc-ce229623-7 fZpLul"/><h1 class="sc-9827fdd0-0 gTIfUQ sc-ce229623-8 bELicG"><div><div class="sc-4e88a7c-2 leqZqz"><svg xmlns="http://www.w3.org/2000/svg" width="16px" height="16px" fill="transparent" viewBox="0 0 19 20"><title>paperclip</title><path stroke="#012B3A" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="m17.367 9.208-7.659 7.658a5.003 5.003 0 1 1-7.075-7.075l7.659-7.658a3.335 3.335 0 0 1 4.716 4.717l-7.666 7.658a1.668 1.668 0 0 1-2.359-2.358l7.075-7.067"></path></svg><div>Health Care</div></div>How a Kidney Care Company Drove 42% More Job Applications from LinkedIn</div></h1><div class="sc-ce229623-9 imoMeq"><p>The steps DaVita took to build a healthy social media recruiting strategy using Hootsuite Amplify</p></div><div class="sc-8c54a58b-0 jGsRAK sc-ce229623-11 dTfMoU"><div class="sc-8c54a58b-1 fhQtyN"><span data-button-type="primary" class="sc-84c8dcdb-1 fcZlZj"><a href="https://www.hootsuite.com/request-demo" class="sc-84c8dcdb-2 sc-84c8dcdb-3 jWPGCS cOaxGh" data-contentful-entry-id="2mAtLxhhZRPhfiw3KudXOU" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" data-contentful-id="2mAtLxhhZRPhfiw3KudXOU">Book a demo</a></span></div><div class="sc-8c54a58b-1 fhQtyN"><span data-button-type="outline" class="sc-84c8dcdb-1 fcZlZj"><a target="_blank" href="https://hootsuite.widen.net/s/srvbm8jhv5/cs_davita_en" class="sc-84c8dcdb-2 sc-84c8dcdb-3 kPbhHD cOaxGh" data-contentful-entry-id="1wrbOia7Mkqcnlfhw111NS" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" data-contentful-id="1wrbOia7Mkqcnlfhw111NS" rel="noopener noreferrer">Download full case study</a></span></div></div></div><div class="sc-ce229623-4 keNfK"><div class="sc-ce229623-13 fJWFMx"><span class="sc-b39372b9-0 dLctAT"><img alt="" data-contentful-id="2wWMYh9yPZM8EgHiaNtMlU" data-contentful-entry-id="2wWMYh9yPZM8EgHiaNtMlU" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" data-target="" fetchpriority="high" width="600" height="600" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr sc-ce229623-14 kniqZE" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F6ZsA4gt7rfILEu6PVBX7te%2F07a5535ff8bac7d5ed5f493df58a4718%2FCS_Davita_EN_tripleblock-1000x1000.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F6ZsA4gt7rfILEu6PVBX7te%2F07a5535ff8bac7d5ed5f493df58a4718%2FCS_Davita_EN_tripleblock-1000x1000.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F6ZsA4gt7rfILEu6PVBX7te%2F07a5535ff8bac7d5ed5f493df58a4718%2FCS_Davita_EN_tripleblock-1000x1000.png&w=1200&q=75"/></span></div></div></div></div></div></section><section class="sc-2a7ff812-0 ePIFfo"><div class="sc-b2ab728a-0 sc-2a7ff812-1 hiIza-D huhQbX"><section class="sc-2a7ff812-0 ePIFfo"><div class="sc-b2ab728a-0 sc-2a7ff812-1 hiIza-D hfmOZj"><ul class="sc-9b0a176d-3 jSWjSR"><li class="sc-9b0a176d-4 hgdkuH"><div class="sc-d0da441b-0 bLgrjC"><div class="sc-330b99b2-0 ezoBkC"><div class="sc-330b99b2-1 coBtKU"><div class="sc-6a910af3-0 jpwxRq">24K</div><div class="sc-6a910af3-1 giOSUM">shares</div></div></div></div></li><li class="sc-9b0a176d-4 hgdkuH"><div class="sc-d0da441b-0 bLgrjC"><div class="sc-330b99b2-0 ezoBkC"><div class="sc-330b99b2-1 coBtKU"><div class="sc-6a910af3-0 jpwxRq">$1.5M+</div><div class="sc-6a910af3-1 giOSUM">in equivalent ad value</div></div></div></div></li><li class="sc-9b0a176d-4 hgdkuH"><div class="sc-d0da441b-0 bLgrjC"><div class="sc-330b99b2-0 ezoBkC"><div class="sc-330b99b2-1 coBtKU"><div class="sc-6a910af3-0 jpwxRq">136%</div><div class="sc-6a910af3-1 giOSUM">increase in applicants coming from LinkedIn on their career site</div></div></div></div></li></ul><p class="sc-9827fdd0-6 Ttea-d sc-9b0a176d-2 kZtyOK"></p></div></section></div></section><section class="sc-2a7ff812-0 ePIFfo sc-4b357bdc-0 dvGojJ"><div class="sc-b2ab728a-0 sc-2a7ff812-1 hiIza-D hfmOZj"><div class="sc-4b357bdc-1 rvacw"><div class="sc-4b357bdc-2 lobMEV"><h2 class="sc-9827fdd0-1 kIivKZ"><span>Seeking the best people to provide the best patient care</span></h2></div><div class="sc-4b357bdc-3 gZkFrG"><span class="sc-b39372b9-0 dLctAT"><section data-contentful-id="1mQHM8mYwOgphLJRwSStqW" data-contentful-entry-id="1mQHM8mYwOgphLJRwSStqW" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" class="sc-2a7ff812-0 ePIFfo sc-6d3bea4d-0 eCptOF"><div class="sc-b2ab728a-0 sc-2a7ff812-1 hiIza-D hfmOZj"></div></section></span><p>DaVita is a healthcare company focused on caring for patients throughout the full spectrum of kidney disease. With roughly 2,700 centers in the US and hundreds more across 10 countries, DaVita treats over 200,000 patients internationally. They do this with the support of over 60,000 dedicated employees—or ‘teammates,’ as they’re called within the organization. </p><p>To provide the level of care DaVita promises its patients, they know it’s crucial to have the right people in place, explains Katherine Wright, Director of Recruitment Marketing and Employer Brand at DaVita. </p><p>“The patient’s experience is directly tied to the type of teammate that we’ve hired,” she says. “So if we want to make sure our patients have the experience they deserve, we have to hire the right type of candidate.”</p><p>But hiring patient care professionals, especially nurses, is not easy. Labor markets are increasingly competitive. Budgets are getting tighter. </p><p>Faced with these challenges, how could DaVita attract the right people?</p></div></div></div></section><section class="sc-2a7ff812-0 ePIFfo"><div class="sc-b2ab728a-0 sc-2a7ff812-1 hiIza-D huhQbX"><section class="sc-de8257da-0 hlKTXx"><div order="2" class="sc-de8257da-1 dBmrHP"><div class="sc-4e88a7c-1 fibOlu"><h2 class="sc-9827fdd0-1 kIivKZ"><span>The Strategy</span></h2></div><div class="sc-4e88a7c-1 fibOlu"><h3 class="sc-9827fdd0-3 blffnD sc-4e88a7c-3 kGWqMT"><span>Products used in this study</span></h3></div><a class="sc-4e88a7c-4 ejZDaT" aria-label="View details of the Hootsuite Amplify product" href="/products/amplify"><svg xmlns="http://www.w3.org/2000/svg" xml:space="preserve" style="enable-background:new 0 0 500 500" viewBox="0 0 500 500" width="48px" height="48px" aria-hidden="true"><style>.owly-face_svg__st1{fill:#fff}</style><switch><g><path d="m413.8 128.5-108.4 9.7c-18.7-10.9-37.3-15.2-57-15.2-5.2 0-10.5.5-15.8 1.4l-113-42.1c-4.5-1.7-7.8 4.3-4 7.2l69.6 53.8c-14.7 9.2-28.5 21-40.5 34.7-20.9 23.8-46.9 89.3-59.6 123.5-5.4 14.6-2.7 30.9 7.1 42.9 23 28 70.9 73.5 162.9 73.5 84.4 0 127-37.8 147-65.6 11.1-15.4 14.3-35 8.9-53.2-9.2-30.7-28.3-83.9-59.4-120.4-1.1-1.3-2.2-2.6-3.3-3.8l67.5-40c3.3-1.8 1.8-6.7-2-6.4z" style="fill:#ff4c46"></path><path d="M300.9 326.1c-8.1 2.9-26.3 7.2-46.4-3.2-1-.5-2 .8-1.2 1.6 6.4 6.9 17.8 18.9 24.7 24.8 1.4 1.2 3.6 1.1 4.9-.3l19.2-21.2c.7-.8-.2-2.1-1.2-1.7z" class="owly-face_svg__st1"></path><path d="M375.7 237.9c-10.3-22.2-25.6-43-48.8-45.7-4.2-.5-8.4.5-12.1 2.6l-25.3 15c-6.3 3.7-14.3 3.2-20-1.3l-22-17c-7.4-5.7-15.8-9.9-24.9-12-37.8-8.9-63.4 10.9-82.7 48.1-18.5 35.5-8.2 86.5 37.4 98.7 48.1 12.8 79.9-40.6 92.6-58.4 2.4-3.4 7.5-3.4 10 0 19.7 26.8 46.3 55.5 74.7 49.8 37.1-7.6 32.7-54.7 21.1-79.8zm-139.2 28.3c-9.2 6.2-21.1 4.8-28.1-5.7-7.1-10.5-3.9-22 5.3-28.2 9.2-6.2 21.1-4.8 28.1 5.7 7.1 10.5 4 22-5.3 28.2zm98.4 1.8c-9.2 6.2-21.1 4.8-28.1-5.7-7.1-10.5-3.9-22 5.3-28.2 9.2-6.2 21.1-4.8 28.1 5.7 7.1 10.5 3.9 22-5.3 28.2z" class="owly-face_svg__st1"></path><path d="M279.1 281.7c-1.9-2.2-5.3-2.1-7.2.1l-20.2 24c-.9 1.1-.7 2.8.4 3.7 4.6 3.3 16.1 10.6 27.2 10.6 10.3 0 19.6-4 24.1-6.3 1.5-.7 1.8-2.7.7-3.9l-25-28.2z" class="owly-face_svg__st1"></path><path d="M0 0h500v500H0z" style="fill:none"></path></g></switch></svg><div class="sc-4e88a7c-5 bVynIq">Hootsuite Amplify</div><div class="sc-4e88a7c-9 gsxPQr"><div class="sc-4e88a7c-6 cOLcFq">View Details</div><svg xmlns="http://www.w3.org/2000/svg" xml:space="preserve" viewBox="0 0 512 512" width="16px" height="16px" class="sc-4e88a7c-8 hYhmld"><title>angle right</title><path d="m149.3 512-42.7-42.7L320 256 106.7 42.7 149.3 0l256 256-256 256z"></path></svg></div></a><br/><section class="sc-2a7ff812-0 ePIFfo sc-4b357bdc-0 dvGojJ"><div class="sc-b2ab728a-0 sc-2a7ff812-1 hiIza-D hfmOZj"><div class="sc-4b357bdc-1 rvacw"><div class="sc-4b357bdc-2 lobMEV"><h4 class="sc-9827fdd0-3 blffnD"><span>Inspiring teammates to share the DaVita story</span></h4></div><div class="sc-4b357bdc-3 gZkFrG"><p>While social media is typically the domain of marketing, and recruitment usually belongs to HR, DaVita's teams realized their approach would be stronger and more effective if they collaborated.</p><p>First, the teams identified that the best way to attract nurses and patient care professionals is by showing them how great it is to work at DaVita. They highlighted this through four content pillars: innovation, a supportive culture, great benefits, and plenty of career opportunities. </p><p>They also knew that talking about themselves on branded social accounts wasn’t going to get them the results they needed, explains David Tauchen, Director of Communications, Owned Content, Social Media for DaVita.</p><p>“Research has shown us that voices of individuals are trusted far more than brand voices,” he says.</p><p>By empowering their teammates to share personal work experiences, DaVita can tell the real story: that their people are passionate about patient care. Leveraging their employees’ networks also helps their stories reach a wider audience. Every post gets shared by hundreds of teammates to their own networks. </p><p>But, with nearly 200 talent acquisition partners and ambassadors involved, keeping a unified narrative was going to be a challenge. And that’s not to mention all the compliance and brand safety risks. </p></div></div></div></section><section class="sc-2a7ff812-0 ePIFfo sc-4b357bdc-0 dvGojJ"><div class="sc-b2ab728a-0 sc-2a7ff812-1 hiIza-D hfmOZj"><div class="sc-4b357bdc-1 rvacw"><div class="sc-4b357bdc-2 lobMEV"><h4 class="sc-9827fdd0-3 blffnD"><span>Providing ambassadors with compelling content to share</span></h4></div><div class="sc-4b357bdc-3 gZkFrG"><p>For this strategy to succeed, the teams identified that they needed an easy and scalable way for their ambassadors to share pre-approved, brand-safe content.</p><p>Enter Hootsuite Amplify, an employee advocacy platform that makes it easy for employees to safely share company social media posts, boost brand awareness, and expand reach. Kristin Landreth, DaVita’s Employment Brand Content Manager, explains how simplicity was key to adoption.</p><p>“Once we write the stories and send to the Amplify platform, our talent acquisition teammates can simply choose the stories they are inclined to share and post on their social media channels,” she says. “They don’t need to worry if it’s on-brand or if it’s approved—it’s all safe content to use.”</p><p>Of course, making it easy to use for teammates is just one aspect. It was just as important to make sure that the content was compelling enough to share.</p><p>For Jenny Nailling, Communications Manager at DaVita, it was all about sharing inspiring content focused on specific teammates and how the organization helped them build their careers.</p><p>Landreth adds, “We want to share the authentic story of DaVita and demonstrate what life could look like as a DaVita teammate.”</p><p>Now, DaVita has 200 ambassadors across teams sharing their success stories on social media. And through Hootsuite Amplify, those stories reach a wider audience of potential recruits—seamlessly and safely. </p></div></div></div></section><section class="sc-2a7ff812-0 ePIFfo sc-4b357bdc-0 dvGojJ"><div class="sc-b2ab728a-0 sc-2a7ff812-1 hiIza-D hfmOZj"><div class="sc-4b357bdc-1 rvacw"><div class="sc-4b357bdc-2 lobMEV"><h2 class="sc-9827fdd0-1 kIivKZ"><span>The Result</span></h2></div><div class="sc-4b357bdc-3 gZkFrG"><p>Between inspiring stories and the ease of sharing them, it’s no surprise that DaVita found success with their Hootsuite Amplify program.</p><ul><li><p>Over 24,000 shares</p></li><li><p>Over $1.5M in equivalent ad value</p></li><li><p>136% increase in traffic coming from LinkedIn on their career site</p></li><li><p>27% YoY increase in job applications from social media</p></li><li><p>80% sustained adoption rate of the program</p></li></ul><p>According to Wright, the quality of traffic coming to DaVita’s career website is also much higher. But what’s been most impressive is how outcomes of the program can be directly tied to the Recruitment team’s strategic goals.</p><p>It’s been so successful that DaVita is looking into ramping up the program so they can get more ambassadors on board, says Landreth.</p><p>“We want to hire teammates that truly care—who want to build relationships and trust with our patients. Living with chronic kidney disease can be very challenging and frightening for patients,” she says. “We want to be sure that we attract nurses who share the desire to make a difference—whose passion is our purpose.” </p><p>With the help of Hootsuite Amplify, DaVita—and their patients—can rest easy.</p></div></div></div></section></div><div order="1" class="sc-de8257da-1 eFpMLV"><section class="sc-2a7ff812-0 kSgtdj sc-ba473fba-0 fmvQdG sc-4e88a7c-7 kxQSDH"><div class="sc-b2ab728a-0 sc-2a7ff812-1 hiIza-D hfmOZj"><div class="sc-ba473fba-8 cJQQaw"><span class="sc-b39372b9-0 dLctAT"><img alt="" fetchpriority="auto" loading="lazy" width="315" height="250" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr sc-ba473fba-1 idkjUb" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F0q9PaYTVPQxJKsq0TSWBD%2F93883fa13ea7466aaee18c9119104f61%2Fimage_10.png%3Fh%3D250&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F0q9PaYTVPQxJKsq0TSWBD%2F93883fa13ea7466aaee18c9119104f61%2Fimage_10.png%3Fh%3D250&w=640&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F0q9PaYTVPQxJKsq0TSWBD%2F93883fa13ea7466aaee18c9119104f61%2Fimage_10.png%3Fh%3D250&w=640&q=75"/></span><div class="sc-ba473fba-2 dwdPOE"><h2 class="sc-9827fdd0-1 kIivKZ sc-ba473fba-6 dGeZkD"><span>Put social media to work in every corner of your business</span></h2><div class="sc-ba473fba-3 ldSzaC"><p>Trusted by 22+ million users in 175+ countries for managing social media.</p></div><div class="sc-8c54a58b-0 jGsRAK sc-ba473fba-5 fNBoNn"><div class="sc-8c54a58b-1 fhQtyN"><span data-button-type="primary" class="sc-84c8dcdb-1 fcZlZj"><a class="sc-84c8dcdb-2 sc-84c8dcdb-3 jWPGCS cOaxGh" href="/request-demo">Request a demo</a></span></div></div></div></div></div></section></div></section></div></section><div class="sc-d0da441b-0 enWkvL sc-a847bffd-0 fNehdy"><svg xmlns="http://www.w3.org/2000/svg" width="32px" height="32px" class="sc-a847bffd-2 Xhet" aria-hidden="true"><circle cx="25" cy="25" r="25" fill="#E03035"></circle><path fill="#fff" d="M20.352 24.015c.8.352 1.424.88 1.872 1.584.448.704.672 1.536.672 2.496 0 1.376-.432 2.496-1.296 3.36-.864.832-1.968 1.248-3.312 1.248-1.344 0-2.464-.432-3.36-1.296-.864-.864-1.296-1.968-1.296-3.312 0-.64.08-1.28.24-1.92.16-.64.512-1.6 1.056-2.88l2.784-6.912h4.752l-2.112 7.632Zm11.328 0c.8.352 1.424.88 1.872 1.584.448.704.672 1.536.672 2.496 0 1.376-.432 2.496-1.296 3.36-.864.832-1.968 1.248-3.312 1.248-1.344 0-2.464-.432-3.36-1.296-.864-.864-1.296-1.968-1.296-3.312 0-.64.08-1.28.24-1.92.16-.64.512-1.6 1.056-2.88l2.784-6.912h4.752l-2.112 7.632Z"></path></svg><blockquote lang="en-US" class="sc-a847bffd-1 eTuwrh">We want to hire teammates that truly care—who want to build relationships and trust with our patients. Living with chronic kidney disease can be very challenging and frightening for patients, we want to be sure that we attract nurses who share the desire to make a difference—whose passion is our purpose.” </blockquote><div class="sc-a847bffd-9 ihxBZx"><div class="sc-a847bffd-4 jGBpwX"><span class="sc-b39372b9-0 dLctAT"><img alt="" data-contentful-id="2ZuFuiubHJu8HqXgWRS8Et" data-contentful-entry-id="2ZuFuiubHJu8HqXgWRS8Et" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" fetchpriority="auto" loading="lazy" width="476" height="436" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr sc-a847bffd-5 AkXSS" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F6s0gPHmCPeSPEDjwK9fjtZ%2F74ce1ec45540ea3b1a0d633bf23e5b08%2FScreenshot_2024-02-26_at_5.25.54_PM.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F6s0gPHmCPeSPEDjwK9fjtZ%2F74ce1ec45540ea3b1a0d633bf23e5b08%2FScreenshot_2024-02-26_at_5.25.54_PM.png&w=1080&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F6s0gPHmCPeSPEDjwK9fjtZ%2F74ce1ec45540ea3b1a0d633bf23e5b08%2FScreenshot_2024-02-26_at_5.25.54_PM.png&w=1080&q=75"/></span></div><div><cite class="sc-a847bffd-6 hWNvbx">Kristin Landreth</cite><div class="sc-a847bffd-8 dyFNkV">Employment Brand Content Manager</div><div class="sc-a847bffd-7 kYcovV">DaVita</div></div></div></div></main><div style="display:contents"><footer aria-label="footer" class="sc-52b5ca0b-0 cKdSKK"><span class="sc-4d8a0f96-0 iaaCTH"><h2>Footer</h2></span><nav aria-label="footer menu" class="sc-b2ab728a-0 sc-18d8ac63-0 hiIza-D cYzEDq"><div class="sc-e71245d8-0 knkbfz"><a href="/"><img alt="" fetchpriority="auto" loading="lazy" width="NaN" height="NaN" decoding="async" data-nimg="fill" class="sc-9b0cb212-0 lmCFRr" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" src="/images/owly-symbol-saffron.svg"/><span class="sc-4d8a0f96-0 iaaCTH">Hootsuite homepage</span></a></div><div class="sc-18d8ac63-1 kAtmLO"><div class="sc-fb099e10-0 dNJyDO"><h3 class="sc-9827fdd0-2 iMayWq sc-fb099e10-1 khrpFb"><span>About </span></h3><ul id=":Rqfm:" class="sc-fb099e10-2 iqotux"><li><a class="sc-18d8ac63-2 gbbWpQ" data-ga-track-id="footer_nav_About_WhyHootsuite" aria-label="Click here to read why Hootsuite is the best" href="/why-hootsuite">Why Hootsuite</a></li><li><a class="sc-18d8ac63-2 gbbWpQ" data-ga-track-id="footer_nav_About_About" aria-label="Click here to read about Hootsuite's story" href="/about">About us</a></li><li><a href="https://careers.hootsuite.com" class="sc-18d8ac63-2 gbbWpQ" data-ga-track-id="footer_nav_About_Careers">Careers</a></li><li><a class="sc-18d8ac63-2 gbbWpQ" data-ga-track-id="footer_nav_About_Leadership" href="/about/leadership">Leadership</a></li><li><a class="sc-18d8ac63-2 gbbWpQ" data-ga-track-id="footer_nav_About_Customers" href="/customers">Customers</a></li><li><a class="sc-18d8ac63-2 gbbWpQ" data-ga-track-id="footer_nav_About_Newsroom" href="/newsroom">Newsroom</a></li><li><a class="sc-18d8ac63-2 gbbWpQ" data-ga-track-id="footer_nav_About_SocialImpact" href="/social-impact">Social impact and DEI</a></li></ul></div><div class="sc-fb099e10-0 dNJyDO"><h3 class="sc-9827fdd0-2 iMayWq sc-fb099e10-1 khrpFb"><span>Plans</span></h3><ul id=":R1afm:" class="sc-fb099e10-2 iqotux"><li><a class="sc-18d8ac63-2 gbbWpQ" data-ga-track-id="footer_nav_About_Pricing" href="/plans">Pricing</a></li><li><a class="sc-18d8ac63-2 gbbWpQ" data-ga-track-id="footer_nav_Pricing_Professional" href="/plans/professional">Professional </a></li><li><a class="sc-18d8ac63-2 gbbWpQ" data-ga-track-id="footer_nav_Pricing_Team" href="/plans/team">Team</a></li><li><a class="sc-18d8ac63-2 gbbWpQ" data-ga-track-id="footer_nav_Pricing_Enterprise" href="/plans/enterprise">Enterprise </a></li><li><a class="sc-18d8ac63-2 gbbWpQ" data-ga-track-id="footer_nav_plans_platform" href="/platform">Features</a></li></ul></div><div class="sc-fb099e10-0 dNJyDO"><h3 class="sc-9827fdd0-2 iMayWq sc-fb099e10-1 khrpFb"><span>Guides</span></h3><ul id=":R1qfm:" class="sc-fb099e10-2 iqotux"><li><a target="_blank" href="https://blog.hootsuite.com/social-media-marketing-strategy/" class="sc-18d8ac63-2 gbbWpQ" data-ga-track-id="footer_nav_guides_social_media_strategy" rel="noopener noreferrer" aria-label="Click here to read our social media strategy guide">Social media strategy</a></li><li><a target="_blank" href="https://blog.hootsuite.com/social-media-analytics/" class="sc-18d8ac63-2 gbbWpQ" data-ga-track-id="footer_nav_guides_social_media_analytics" rel="noopener noreferrer" aria-label="Click here to read our social media analytics guide">Social media analytics</a></li><li><a target="_blank" href="https://blog.hootsuite.com/social-listening-business/" class="sc-18d8ac63-2 gbbWpQ" data-ga-track-id="footer_nav_guides_social_media_listening" rel="noopener noreferrer" aria-label="Click here to read our social media listening guide">Social listening</a></li><li><a target="_blank" href="https://blog.hootsuite.com/best-time-to-post-on-social-media/" class="sc-18d8ac63-2 gbbWpQ" data-ga-track-id="footer_nav_guides_best_time_to_post" rel="noopener noreferrer" aria-label="Click here to read our social media listening guide">Best times to post</a></li><li><a target="_blank" href="https://blog.hootsuite.com/social-media-calendar/" class="sc-18d8ac63-2 gbbWpQ" data-ga-track-id="footer_nav_guides_social_media_calendar" rel="noopener noreferrer" aria-label="Click here to read our social media calendar guide">Social media calendar</a></li><li><a target="_blank" href="https://blog.hootsuite.com/social-media-engagement/" class="sc-18d8ac63-2 gbbWpQ" data-ga-track-id="footer_nav_guides_social_media_engagement" rel="noopener noreferrer" aria-label="Click here to read our social media engagement guide">Social media engagement</a></li><li><a target="_blank" href="https://blog.hootsuite.com/employee-advocacy/" class="sc-18d8ac63-2 gbbWpQ" data-ga-track-id="footer_nav_guides_employee_advocacy" rel="noopener noreferrer" aria-label="Click here to read our employee advocacy guide">Employee advocacy</a></li><li><a target="_blank" href="https://blog.hootsuite.com/social-media-monitoring/" class="sc-18d8ac63-2 gbbWpQ" data-ga-track-id="footer_nav_guides_social_media_monitoring" rel="noopener noreferrer" aria-label="Click here to read our social media monitoring guide">Social media monitoring</a></li><li><a target="_blank" href="https://blog.hootsuite.com/social-media-advertising/" class="sc-18d8ac63-2 gbbWpQ" data-ga-track-id="footer_nav_guides_social_media_advertising" rel="noopener noreferrer" aria-label="Click here to read our social media advertising guide">Social media advertising </a></li></ul></div><div class="sc-fb099e10-0 dNJyDO"><h3 class="sc-9827fdd0-2 iMayWq sc-fb099e10-1 khrpFb"><span>Free tools</span></h3><ul id=":R2afm:" class="sc-fb099e10-2 iqotux"><li><a class="sc-18d8ac63-2 gbbWpQ" data-ga-track-id="footer_nav_tools_caption_generator" href="/social-media-tools/ai-caption-generator-social-media">AI caption generator</a></li><li><a class="sc-18d8ac63-2 gbbWpQ" data-ga-track-id="footer_nav_tools_youtube_name_generator" href="/social-media-tools/youtube-name-generator">YouTube name generator</a></li><li><a class="sc-18d8ac63-2 gbbWpQ" data-ga-track-id="footer_nav_tools_youtube_channel_description_generator" href="/social-media-tools/youtube-channel-description-generator">YouTube channel description generator</a></li><li><a class="sc-18d8ac63-2 gbbWpQ" data-ga-track-id="footer_nav_tools_instagram_name_generator" href="/social-media-tools/instagram-name-generator">Instagram username generator</a></li><li><a class="sc-18d8ac63-2 gbbWpQ" data-ga-track-id="footer_nav_tools_social_media_username_generator" href="/social-media-tools/username-generator">Social media username generator </a></li><li><a class="sc-18d8ac63-2 gbbWpQ" data-ga-track-id="footer_nav_tools_instagram_hashtag_generator" href="/social-media-tools/instagram-hashtag-generator">Instagram hashtag generator </a></li></ul></div><div class="sc-fb099e10-0 dNJyDO"><h3 class="sc-9827fdd0-2 iMayWq sc-fb099e10-1 khrpFb"><span>Resources</span></h3><ul id=":R2qfm:" class="sc-fb099e10-2 iqotux"><li><a class="sc-18d8ac63-2 gbbWpQ" data-ga-track-id="footer_nav_Resources_CaseStudies" aria-label="Click here to read Hootsuite case studies" href="/resources?category=Case+Studies">Case studies</a></li><li><a href="https://education.hootsuite.com/" class="sc-18d8ac63-2 gbbWpQ" data-ga-track-id="footer_nav_Resources_Academy" aria-label="Click here to check out Hootsuite courses and certifications">Academy</a></li><li><a href="https://blog.hootsuite.com/" class="sc-18d8ac63-2 gbbWpQ" data-ga-track-id="footer_nav_resources_blog" aria-label="Click here to read the Hootsuite blog">Blog</a></li><li><a class="sc-18d8ac63-2 gbbWpQ" data-ga-track-id="footer_nav_Resources_ResourceLibrary" aria-label="Click here to read Hootsuite resources" href="/resources">Resource library </a></li><li><a class="sc-18d8ac63-2 gbbWpQ" data-ga-track-id="footer_nav_Resources_Webinars" href="/webinars">Webinars</a></li><li><a href="https://apps.hootsuite.com/" class="sc-18d8ac63-2 gbbWpQ" data-ga-track-id="footer_nav_Resources_AppDirectory" aria-label="Click here to explore the Hootsuite app directory">App directory</a></li><li><a class="sc-18d8ac63-2 gbbWpQ" data-ga-track-id="footer_nav_Resources_BecomeAnAffiliate" aria-label="Click here to learn how to become a Hootsuite affiliate" href="/affiliate-program">Become an affiliate </a></li></ul></div><div class="sc-fb099e10-0 dNJyDO"><h3 class="sc-9827fdd0-2 iMayWq sc-fb099e10-1 khrpFb"><span>Support</span></h3><ul id=":R3afm:" class="sc-fb099e10-2 iqotux"><li><a class="sc-18d8ac63-2 gbbWpQ" data-ga-track-id="footer_nav_Support_NeedHelp" aria-label="Click for access our help center" href="/help">Need help?</a></li><li><a class="sc-18d8ac63-2 gbbWpQ" data-ga-track-id="footer_nav_Support_WhatsNew" href="/whats-new">Product updates</a></li><li><a class="sc-18d8ac63-2 gbbWpQ" data-ga-track-id="footer_nav_Support_ContactSales" href="/about/contact-us">Contact sales</a></li></ul></div></div></nav><div class="sc-52b5ca0b-1 leKUvu"><div class="sc-b2ab728a-0 sc-52b5ca0b-2 hiIza-D JcXdF"><div class="sc-b2ab728a-0 sc-52b5ca0b-3 hiIza-D qnNBe"><div class="sc-52b5ca0b-4 gVjaNA"><div class="sc-608e9f18-0 eFjplx"><div><span class="sc-4d8a0f96-0 iaaCTH"><label for="language-input" id="language-label">Language selector<input aria-controls="language-listbox" aria-expanded="false" aria-haspopup="listbox" id="language-input" type="text" role="combobox" readonly="" value="English"/></label></span><button aria-controls="language-listbox" aria-labelledby="language-label" aria-expanded="false" aria-haspopup="listbox" class="sc-608e9f18-6 hsAsqA"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 15 15" width="16px" height="16px" class="sc-608e9f18-2 gufBCB" aria-hidden="true"><path fill="currentColor" d="M7.5 0C3.375 0 0 3.375 0 7.5S3.375 15 7.5 15 15 11.625 15 7.5 11.625 0 7.5 0zm5.531 6.563H11.25a15.53 15.53 0 0 0-.75-3.844c1.313.844 2.25 2.25 2.531 3.844zM7.5 13.125c-.563 0-1.688-1.781-1.875-4.688h3.75c-.188 2.907-1.313 4.688-1.875 4.688zM5.625 6.562C5.813 3.656 6.844 1.875 7.5 1.875c.656 0 1.688 1.781 1.875 4.688h-3.75zM4.594 2.72c-.469 1.125-.75 2.437-.844 3.844H1.969A5.595 5.595 0 0 1 4.594 2.72zM1.969 8.438H3.75a15.53 15.53 0 0 0 .75 3.843c-1.313-.844-2.25-2.25-2.531-3.844zm8.437 3.843c.469-1.125.656-2.437.75-3.844h1.781c-.187 1.594-1.124 3-2.53 3.844z"></path></svg>English<svg xmlns="http://www.w3.org/2000/svg" data-name="Layer 1" viewBox="0 0 512 512" width="16px" height="16px" class="sc-608e9f18-3 ifprGV icon__angle-down" fill="var(--color-nocturn)" aria-hidden="true"><path d="m0 149.3 42.7-42.7L256 320l213.3-213.3 42.7 42.7-256 256L0 149.3z" class="angle-down_svg__cls-1"></path></svg></button></div><ul role="listbox" aria-labelledby="language-label" id="language-listbox" class="sc-608e9f18-1 hUMcef"><li id="language-en-US" role="option" tabindex="0" class="sc-608e9f18-5 kwKUYb">English<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 18 14" width="16px" height="16px" class="sc-608e9f18-4 iPdNnP icon__checkmark" aria-hidden="true"><path d="m16.044 4.077 1.077-1.044L15.033.879l-1.077 1.044 2.088 2.154ZM6.75 11l-1.044 1.077 1.044 1.012 1.044-1.012L6.75 11ZM4.044 6.287 2.967 5.243.88 7.396 1.956 8.44l2.088-2.153Zm9.912-4.364-8.25 8 2.088 2.154 8.25-8-2.088-2.154Zm-6.162 8-3.75-3.636L1.956 8.44l3.75 3.637 2.088-2.154Z"></path></svg></li><li id="language-fr-FR" role="option" tabindex="0" class="sc-608e9f18-5 kwKUYb">French<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 18 14" width="16px" height="16px" class="sc-608e9f18-4 iPdNnP icon__checkmark" aria-hidden="true"><path d="m16.044 4.077 1.077-1.044L15.033.879l-1.077 1.044 2.088 2.154ZM6.75 11l-1.044 1.077 1.044 1.012 1.044-1.012L6.75 11ZM4.044 6.287 2.967 5.243.88 7.396 1.956 8.44l2.088-2.153Zm9.912-4.364-8.25 8 2.088 2.154 8.25-8-2.088-2.154Zm-6.162 8-3.75-3.636L1.956 8.44l3.75 3.637 2.088-2.154Z"></path></svg></li><li id="language-de-DE" role="option" tabindex="0" class="sc-608e9f18-5 kwKUYb">German<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 18 14" width="16px" height="16px" class="sc-608e9f18-4 iPdNnP icon__checkmark" aria-hidden="true"><path d="m16.044 4.077 1.077-1.044L15.033.879l-1.077 1.044 2.088 2.154ZM6.75 11l-1.044 1.077 1.044 1.012 1.044-1.012L6.75 11ZM4.044 6.287 2.967 5.243.88 7.396 1.956 8.44l2.088-2.153Zm9.912-4.364-8.25 8 2.088 2.154 8.25-8-2.088-2.154Zm-6.162 8-3.75-3.636L1.956 8.44l3.75 3.637 2.088-2.154Z"></path></svg></li><li id="language-it-IT" role="option" tabindex="0" class="sc-608e9f18-5 kwKUYb">Italian<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 18 14" width="16px" height="16px" class="sc-608e9f18-4 iPdNnP icon__checkmark" aria-hidden="true"><path d="m16.044 4.077 1.077-1.044L15.033.879l-1.077 1.044 2.088 2.154ZM6.75 11l-1.044 1.077 1.044 1.012 1.044-1.012L6.75 11ZM4.044 6.287 2.967 5.243.88 7.396 1.956 8.44l2.088-2.153Zm9.912-4.364-8.25 8 2.088 2.154 8.25-8-2.088-2.154Zm-6.162 8-3.75-3.636L1.956 8.44l3.75 3.637 2.088-2.154Z"></path></svg></li><li id="language-pt-BR" role="option" tabindex="0" class="sc-608e9f18-5 kwKUYb">Portuguese<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 18 14" width="16px" height="16px" class="sc-608e9f18-4 iPdNnP icon__checkmark" aria-hidden="true"><path d="m16.044 4.077 1.077-1.044L15.033.879l-1.077 1.044 2.088 2.154ZM6.75 11l-1.044 1.077 1.044 1.012 1.044-1.012L6.75 11ZM4.044 6.287 2.967 5.243.88 7.396 1.956 8.44l2.088-2.153Zm9.912-4.364-8.25 8 2.088 2.154 8.25-8-2.088-2.154Zm-6.162 8-3.75-3.636L1.956 8.44l3.75 3.637 2.088-2.154Z"></path></svg></li><li id="language-es-ES" role="option" tabindex="0" class="sc-608e9f18-5 kwKUYb">Spanish<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 18 14" width="16px" height="16px" class="sc-608e9f18-4 iPdNnP icon__checkmark" aria-hidden="true"><path d="m16.044 4.077 1.077-1.044L15.033.879l-1.077 1.044 2.088 2.154ZM6.75 11l-1.044 1.077 1.044 1.012 1.044-1.012L6.75 11ZM4.044 6.287 2.967 5.243.88 7.396 1.956 8.44l2.088-2.153Zm9.912-4.364-8.25 8 2.088 2.154 8.25-8-2.088-2.154Zm-6.162 8-3.75-3.636L1.956 8.44l3.75 3.637 2.088-2.154Z"></path></svg></li></ul></div><p class="sc-52b5ca0b-7 kcLVBg">© 2024 Hootsuite Inc. All Rights Reserved.</p><ul class="sc-ca679e06-0 iZoJqk"><li><a class="sc-ca679e06-1 gqOHOq" href="/legal">Legal Center</a></li><li><a target="_blank" href="https://trustcenter.hootsuite.com/" class="sc-ca679e06-1 gqOHOq" rel="noreferrer noopener">Trust Center</a></li><li><a class="sc-ca679e06-1 gqOHOq" href="/legal/privacy">Privacy</a></li><li><button class="sc-ca679e06-2 lsXTE optanon-toggle-display cookie-settings-button">Cookie preferences</button></li><li><a class="sc-ca679e06-1 gqOHOq" href="/legal/accessibility">Accessibility</a></li></ul></div><div class="sc-52b5ca0b-5 kWhEgF"><div class="sc-52b5ca0b-8 dEABTw"><a target="_blank" href="https://apps.apple.com/us/app/hootsuite-social-media-tools/id341249709" class="sc-9e83ee03-0 ifykHT" data-ga-track-id="nav_main_footer_appstore" rel="noreferrer noopener" aria-label="Get Hootsuite for iOS on the App Store"><img alt="App Store" fetchpriority="auto" loading="lazy" width="NaN" height="NaN" decoding="async" data-nimg="fill" class="sc-9b0cb212-0 lmCFRr" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" src="/images/app-store.svg"/></a><a target="_blank" href="https://play.google.com/store/apps/details?id=com.hootsuite.droid.full" class="sc-9e83ee03-0 ifykHT" data-ga-track-id="nav_main_footer_playstore" rel="noreferrer noopener" aria-label="Get Hootsuite for Android on the Google Play Store"><img alt="Google Play" fetchpriority="auto" loading="lazy" width="NaN" height="NaN" decoding="async" data-nimg="fill" class="sc-9b0cb212-0 lmCFRr" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" src="/images/play-store.svg"/></a></div></div><div class="sc-52b5ca0b-6 dVGMnQ"><ul class="sc-1a28d54d-0 blMPPG"><li aria-label="Find Hootsuite on Instagram" class="sc-1a28d54d-1 eorlZu"><a href="https://www.instagram.com/hootsuite/" aria-label="instagram" data-ga-track-id="social-icon-instagram"><img alt="instagram" fetchpriority="auto" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr sc-1a28d54d-2 fiMJHf" style="color:transparent" src="/images/svg/instagram.svg"/></a></li><li aria-label="Find Hootsuite on Facebook" class="sc-1a28d54d-1 eorlZu"><a href="https://www.facebook.com/hootsuite" aria-label="facebook" data-ga-track-id="social-icon-facebook"><img alt="facebook" fetchpriority="auto" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr sc-1a28d54d-2 fiMJHf" style="color:transparent" src="/images/svg/facebook.svg"/></a></li><li aria-label="Find Hootsuite on Twitter" class="sc-1a28d54d-1 eorlZu"><a href="https://twitter.com/hootsuite" aria-label="twitter" data-ga-track-id="social-icon-twitter"><img alt="twitter" fetchpriority="auto" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr sc-1a28d54d-2 fiMJHf" style="color:transparent" src="/images/svg/twitter.svg"/></a></li><li aria-label="Find Hootsuite on Youtube" class="sc-1a28d54d-1 eorlZu"><a href="https://www.youtube.com/user/hootsuite" aria-label="youtube" data-ga-track-id="social-icon-youtube"><img alt="youtube" fetchpriority="auto" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr sc-1a28d54d-2 fiMJHf" style="color:transparent" src="/images/svg/youtube.svg"/></a></li><li aria-label="Find Hootsuite on LinkedIn" class="sc-1a28d54d-1 eorlZu"><a href="https://www.linkedin.com/company/hootsuite" aria-label="linkedin" data-ga-track-id="social-icon-linkedin"><img alt="linkedin" fetchpriority="auto" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr sc-1a28d54d-2 fiMJHf" style="color:transparent" src="/images/svg/linkedin.svg"/></a></li><li aria-label="Find Hootsuite on Pinterest" class="sc-1a28d54d-1 eorlZu"><a href="https://www.pinterest.com/hootsuite" aria-label="pinterest" data-ga-track-id="social-icon-pinterest"><img alt="pinterest" fetchpriority="auto" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr sc-1a28d54d-2 fiMJHf" style="color:transparent" src="/images/svg/pinterest.svg"/></a></li><li aria-label="Find Hootsuite on TikTok" class="sc-1a28d54d-1 eorlZu"><a href="https://www.tiktok.com/@hootsuite" aria-label="tiktok" data-ga-track-id="social-icon-tiktok"><img alt="tiktok" fetchpriority="auto" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr sc-1a28d54d-2 fiMJHf" style="color:transparent" src="/images/svg/tiktok.svg"/></a></li></ul></div></div></div></div></footer></div></div><script id="__NEXT_DATA__" type="application/json">{"props":{"pageProps":{"pageContext":{"componentData":{"slug":"/resources/davita","template":"Template: Case Study 📚","item":{"title":"","description":"","heroImage":{"sys":{"id":"2wWMYh9yPZM8EgHiaNtMlU","__typename":"Sys"},"__typename":"Media","mobileContent":null,"hideOnMobile":false,"content":{"sys":{"id":"2MkW6xSh1VGTc8cGQC4eyQ","__typename":"Sys"},"__typename":"ImageAsset","altText":"decorative","caption":null,"imageUrl":null,"heading":null,"subheading":null,"isDecorative":true,"image":{"__typename":"Asset","title":"DaVita case study - hero image","description":"","url":"https://images.ctfassets.net/ta4ffdi8h2om/6ZsA4gt7rfILEu6PVBX7te/07a5535ff8bac7d5ed5f493df58a4718/CS_Davita_EN_tripleblock-1000x1000.png","height":2084,"width":2084}}},"category":"Case Studies","industry":"Health Care"},"components":[],"relatedResources":[{"slug":"/resources/athletico","title":"How Athletico whipped its social media strategy into shape through employee advocacy","description":"","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Athletico Physical Therapy's social media team expanded its reach by 40% with Hootsuite Enterprise and Amplify","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Case Studies","industry":"Health Care","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/3YEUfJG9ym6qXusK2eUCwF/492f20752bd8d79fca087db0a822cde3/CS_AthleticoPT_EN_resourcecard-451x286.png","alt":"","originalHeight":1,"originalWidth":1,"originalAspectRatio":1}},{"slug":"/resources/davita","title":"How a Kidney Care Company Drove 42% More Job Applications from LinkedIn","description":"","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"The steps DaVita took to build a healthy social media recruiting strategy using Hootsuite Amplify","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Case Studies","industry":"Health Care","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/AcFb1k8OpSocJnw62jQ39/f2c57685249ad3a57179f8826c416cb5/CS_Davita_EN_resourcecard-451x286.png","alt":"","originalHeight":1,"originalWidth":1,"originalAspectRatio":1}},{"slug":"/resources/croda","title":"Croda Enhances Customer Experiences with Hootsuite ","description":"","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"The Life Sciences and Consumer Care company leans on internal brand ambassadors to help establish a significant market presence, build relationships, and spread its message of sustainability","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Case Studies","industry":"Health Care","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/75UHa6kjshgeFiqzuNGTLq/3ef46fd39396962b3ccced61b5d933fb/23-CS-Croda-ResourceCard-451x286__1_.png","alt":"","originalHeight":1,"originalWidth":1,"originalAspectRatio":1}},{"slug":"/resources/watermark","title":"Watermark Gives its Retirement Communities a Voice","description":"","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"The senior living services provider empowers its communities to tell their own stories and build their own social media audience.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Case Studies","industry":"Health Care","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/2SFK9A1iTsYPEsneVEQnMK/cb2b522abf7853434df2d218f08f85ac/CS-resourceCard-watermark1-451x286.png","alt":"","originalHeight":1,"originalWidth":1,"originalAspectRatio":1}},{"slug":"/research/social-media-career-report-healthcare","title":"2023 Healthcare Social Media Career Report","description":"Read our bite-sized report on salaries, demographics, and challenges faced by social media managers in healthcare.","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Social media marketers are overworked, overwhelmed, and under appreciated. Particularly social media managers that work in healthcare. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"We surveyed more than 3,800 social marketers who confirmed that they juggle too many different tasks, work long hours, feel misunderstood by their bosses, don’t have enough time or budget to do their best work, and feel they don’t get paid what they’re worth. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"463 respondents to our survey work in healthcare companies around the world. This micro-report covers what they told us.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Research \u0026 Trends","industry":"Health Care","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/3OQcLWflisrSCH2rCXEZeZ/e4803ae86df091ee7a89e7e001b90916/SMM-resource4-350x150.png","alt":"decorative","originalHeight":150,"originalWidth":350,"originalAspectRatio":2.3333333333333335}},{"slug":"/research/social-media-career-report-government","title":"2023 Government Social Media Career Report","description":"Read our bite-sized report on salaries, demographics, and challenges faced by social media managers in government services.","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Social media marketers are overworked, overwhelmed, and underappreciated. Particularly social media managers that work in government services. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"We surveyed more than 3,800 social marketers who confirmed that they juggle too many different tasks, work long hours, feel misunderstood by their bosses, don’t have enough time or budget to do their best work, and feel they don’t get paid what they’re worth. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"345 respondents to our survey work in government agencies around the world. This micro-report covers what they told us.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Research \u0026 Trends","industry":"Government","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/5LmKYTEDSEeupLjTeXYOgs/c08b8e777204202a190414d43915a11a/SMM-resource3-350x150.png","alt":"decorative","originalHeight":150,"originalWidth":350,"originalAspectRatio":2.3333333333333335}},{"slug":"/resources/social-media-salary-negotiation-guide","title":"Salary Negotiation for Social Media Marketers","description":"Get paid what you're worth with this step-by-step guide to initiating a salary conversation and framing your value.","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"You’re overworked and underpaid. Almost half (47%) of social media marketers are dissatisfied with their salaries, according to our 2023 Social Media Career Report. Leadership doesn’t understand what you do, and you’re often not valued for your experience. But 74% of social marketers who ask for more money, get it. This comprehensive guide will give you the knowledge to navigate effectively negotiating your salary.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Toolkits","industry":""},{"slug":"/research/social-media-career-report-financial-services","title":"2023 Finance Social Media Career Report","description":"Read our bite-sized report on salaries, demographics, and challenges faced by social media managers in financial services.","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Social media marketers are overworked, overwhelmed, and underappreciated. Particularly social media managers that work in finance. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"We surveyed more than 3,800 social marketers who confirmed that they juggle too many different tasks, work long hours, feel misunderstood by their bosses, don’t have enough time or budget to do their best work, and feel they don’t get paid what they’re worth. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"348 respondents to our survey work in financial institutions around the world. This micro-report covers what they told us.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Research \u0026 Trends","industry":"Financial Services","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/7LaieCgP3eyVPmjfYZZy7M/470562df1c214ac65530db99f47ba5ca/SMM-resource2-350x150.png","alt":"decorative","originalHeight":150,"originalWidth":350,"originalAspectRatio":2.3333333333333335}},{"slug":"/research/social-media-career-report-education","title":"2023 Education Social Media Career Report","description":"Read our bite-sized report on salaries, demographics, and challenges faced by social media managers in education.","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Social media marketers are overworked, overwhelmed, and underappreciated. Particularly social media managers that work in education. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"We surveyed more than 3,800 social marketers who confirmed that they juggle too many different tasks, work long hours, feel misunderstood by their bosses, don’t have enough time or budget to do their best work, and feel they don’t get paid what they’re worth. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"600 respondents to our survey work in educational institutions around the world. This micro-report covers what they told us.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Research \u0026 Trends","industry":"Higher Education","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/5f3VJP1OrVLNLDmHj9SUxF/52705f9413de7ba8d74ec0c038712382/SMM-resource1-350x150.png","alt":"decorative","originalHeight":150,"originalWidth":350,"originalAspectRatio":2.3333333333333335}},{"slug":"/resources/armanino","title":"Armanino turns employees into social influencers","description":"","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"The accounting and consulting firm boosts its brand—and market share—with the help of employee brand ambassadors","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Case Studies","industry":"Financial Services","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/IUhLSqSmA0UdhAxFwWpi2/d3917182232e0990306f76c9557d21c5/23-CS-Armanino-resource-image-card-451x286.png","alt":"","originalHeight":1,"originalWidth":1,"originalAspectRatio":1}},{"slug":"/resources/melia-inbox","title":"How Meliá Hotels wins at social media customer care","description":"","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"The hotel group looks to Hootsuite Inbox to serve its customers better, faster and more authentically.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Case Studies","industry":"","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/1EbhXvedK6B2GMhLivApZb/cd1b09cfc07dd91defbef5064afe8a0f/HS-MeliaCaseStudies-resource_image_card.png","alt":"","originalHeight":1,"originalWidth":1,"originalAspectRatio":1}},{"slug":"/resources/colliers","title":"Colliers shines by helping their professionals stand out on social media","description":"","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"The success of a regional employee advocacy program unlocks new global opportunities for a leading real estate brand.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Case Studies","industry":"Real Estate","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/2hjuf3S8EA8bwJA9BTAgXX/3f449fe438c65c368378aed0b710d255/CS-ColliersCanada_resourcecard-451x286.png","alt":"","originalHeight":1,"originalWidth":1,"originalAspectRatio":1}},{"slug":"/resources/julius-baer","title":"A private banking group opens up on social","description":"","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Swiss banking group Julius Baer sparks new conversations and builds brand reach with a creative digital strategy powered by employee advocacy.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Case Studies","industry":"Financial Services","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/1Jte1ZV2suzC7vjTdbwYuG/8609472a9250034ffa8a90b1cc432eef/23-CS-JuliusBaer-web-resource-image-card-451x286.png","alt":"","originalHeight":1,"originalWidth":1,"originalAspectRatio":1}},{"slug":"/resources/witness-change","title":"Witness Change turns to social to change the global narrative about refugees","description":"","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Witness Change is a non-profit organization that improves life for marginalized communities by amplifying their stories","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Case Studies","industry":"Non-Profit","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/5VIWFPsymVIfMvC8FdI7N8/ebd096cafac5f199545d6e575b407b23/23-CS-WitnessChange-web-resource-image-card-451x286.png","alt":"","originalHeight":1,"originalWidth":1,"originalAspectRatio":1}},{"slug":"/resources/stocksy","title":"How Stocksy’s fixing stock media","description":"","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Founded in 2013 as an artist-owned cooperative, Stocksy is a royalty-free stock media company based in Victoria, Canada committed to ethically and sustainably paying creators for their work.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Case Studies","industry":"Technology","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/4es0lMeABNdnwgcQ8b2nUP/882de52020008c0657a2099ac9a8542e/22-CS-Stocksy-web-resource-image-card-451x286.jpg","alt":"","originalHeight":1,"originalWidth":1,"originalAspectRatio":1}},{"slug":"/resources/stuckeys","title":"How a 1930’s pecan candy company is turning heads on TikTok","description":"","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Stuckey's is a candy maker known for its pecan log rolls and kitschy souvenirs, which it sells at its convenience stores along highways in the United States.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Case Studies","industry":"Retail \u0026 CPG","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/7ocKfNv9NNEuDMWOE5fTwd/327cf6451a127dc71db7939063a3950f/22-CS-Stuckeys-web-triple-block-1000x1000__1_.png","alt":"","originalHeight":1,"originalWidth":1,"originalAspectRatio":1}},{"slug":"/resources/innovetive-petcare","title":"Innovetive Petcare connects veterinary clinics with communities and melts hearts with pet-loving pics","description":"","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Innovetive Petcare owns and operates veterinary practices across sixteen US states.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Case Studies","industry":"Health Care","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/7hayeZzqJXwR5rAwr2ysPs/0a6ceea407a8e63c977fc473117b5012/22-CS-Innovetive-web-triple-block-1000x1000.png","alt":"","originalHeight":1,"originalWidth":1,"originalAspectRatio":1}},{"slug":"/resources/uhaul","title":"U-Haul moves to Hootsuite for Social Marketing and Customer Care","description":"","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"U-Haul is the leading do-it-yourself moving equipment and storage rental company in North America, with a network of more than 23,000 locations across all 50 US states and 10 Canadian provinces.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Case Studies","industry":"Hospitality \u0026 Tourism","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/2euHBF5jZ9pPgnkyEUvR6R/baf9cf14b7461222fda384e26c527be6/22-CS-U-Haul-triple-block-1000x1000.png","alt":"","originalHeight":1,"originalWidth":1,"originalAspectRatio":1}},{"slug":"/resources/iag","title":"IAG Supports Employees with Powerful Social Media Tools and Engaging Content","description":"","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Insurance Australia Group Limited (IAG) is the largest general insurance company in Australia and New Zealand. The group underwrites over $12.6 billion of insurance premiums annually.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Case Studies","industry":"Financial Services","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/6gDH8y2NCvVdzvETvCMOij/17d98889a38b9ba0547aea7b984a0285/CS-IAG-triple-block-v2-1000x1000.png","alt":"","originalHeight":1,"originalWidth":1,"originalAspectRatio":1}},{"slug":"/resources/social-advertising-guide","title":"Five Steps to Social Advertising","description":"Overwhelmed by advertising on social? PCPOM is here to help.","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Been digging the web for guidance on how to run your social ad campaigns and still don’t know where to start? ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Well, start here. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Our guide to social advertising lays out five easy steps to crush your next campaign.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Learn how to:","nodeType":"text"},{"data":{},"marks":[],"value":"\n","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"P","nodeType":"text"},{"data":{},"marks":[],"value":"lan\n","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"C","nodeType":"text"},{"data":{},"marks":[],"value":"reate\n","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"P","nodeType":"text"},{"data":{},"marks":[],"value":"ublish\n","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"O","nodeType":"text"},{"data":{},"marks":[],"value":"ptimize\n","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"M","nodeType":"text"},{"data":{},"marks":[],"value":"easure","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Or: ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"PCPOM","nodeType":"text"},{"data":{},"marks":[],"value":". Say it a few times, make it your new mantra, and never feel lost about social ads again. (It’s pronounced “pick-pom” and it *is* a real word. Trust us.) ","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Strategy \u0026 Tactics","industry":"","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/4IsVqU7AkFFnZvaQkhbwoQ/656808e8f43ca74f3c3f371c3736b22d/web-HSA-resourcecard-451x286.jpg","alt":"Artifact","originalHeight":286,"originalWidth":451,"originalAspectRatio":1.5769230769230769}},{"slug":"/resources/social-media-strategy-guide","title":"Social Media Strategy Guide","description":"An 8-step guide to developing your social media presence","details":"","category":"Strategy \u0026 Tactics","industry":"","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/48bfhwL4V7zUwtIcHK3kHx/06d76887c3ed4f76dbf9d90141b09ae4/social-media-strategy-guide.jpg","alt":"Social Media Strategy Guide preview image","originalHeight":285,"originalWidth":450,"originalAspectRatio":1.5789473684210527}},{"slug":"/resources/how-community-engagement-at-careem-powers-the-middle-easts-super-app","title":"How Community Engagement at Careem Powers the Middle East’s Super App","description":"","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"A responsive social presence and a focus on customer experience have been key to rapid growth for Careem","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Case Studies","industry":"Technology","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/lLayjDdmlHjUPwjoqp80d/672ef8ee4b2e5f64125eb73b12bd418d/CS_Careem_558x390.png","alt":"","originalHeight":1,"originalWidth":1,"originalAspectRatio":1}},{"slug":"/resources/amplify-case-study","title":"How Hootsuite Boosts Reach, Recruiting, and Revenue with Employee Advocacy","description":"","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Yes, Hootsuite built the best platform for employee advocacy. No, we weren’t using it as well as we could have been. Here’s how we fixed that.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Case Studies","industry":"Technology","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/1WmdjfgoCabllJBDelWjEy/d85a5d04c7546b551f995ec7ad30f03d/Amplify_Campaign-Success_Webinar-Flow2-email2-Hero.png","alt":"","originalHeight":1,"originalWidth":1,"originalAspectRatio":1}},{"slug":"/resources/rmwb","title":"The Regional Municipality of Wood Buffalo Leans on Social to Drive Community Engagement","description":"","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"The municipality uses social to keep the communities it serves connected, with the information and services they need.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Case Studies","industry":"Government","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/5jSVKyZDZAqMZU3vAuFAMk/6f267f8eb4669ef9e81f514ff46822d7/Group_57.png","alt":"","originalHeight":1,"originalWidth":1,"originalAspectRatio":1}},{"slug":"/resources/digital-trends-q3-update","title":"Digital Trends 2022 Q3 Update","description":"Stay ahead of the curve with the newest edition of our Top Takeaways that gives you a snapshot of the latest must-know insights—or scroll on to see the full report.","details":"","category":"Not Categorized","industry":"","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/4nspoGSMMLlusP0FTx28Ii/089751ab9db5a1d3971c8cc68850ee8f/social-d2022-Q3statshot-resourceCard-451x286__1_.png","alt":"Artifact","originalHeight":286,"originalWidth":451,"originalAspectRatio":1.5769230769230769}},{"slug":"/resources/whatsapp-customer-care","title":"WhatsApp for Customer Care Whitepaper","description":"Power seamless customer experiences with the WhatsApp Business API and Sparkcentral by Hootsuite","details":"","category":"Strategy \u0026 Tactics","industry":""},{"slug":"/resources/eurpac-increase-social-media-followers-case-study","title":"How Eurpac Increased its Social Media Followers by 47%","description":"With a fresh approach focused on engagement, the company brings a centuries-old institution—the commissary—into the digital age","details":"","category":"Case Studies","industry":"Retail \u0026 CPG","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/5d265sSFsSIrAN9XVQHRtL/870a60df13354a899e173dc259a7354b/CS_EURPAC_ResourceCard_451x286.jpeg","alt":"EURPAC Case Study preview card","originalHeight":514,"originalWidth":810,"originalAspectRatio":1.575875486381323}},{"slug":"/resources/smb-social-makeover-case-study","title":"How a Social Media Makeover Helped a Small Business Drive a 108% Increase in Sales","description":"","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Apricotton, winners of Hootsuite’s Social Media Makeover for Small Businesses, sparked rapid growth with customized content, paid ads, and smart analytics.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Case Studies","industry":"Retail \u0026 CPG","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/57A1QCEohaeJ5L5EWzXLLn/dea59f89e0276b965d4b9f30597fe752/image_01-2.png","alt":"","originalHeight":1,"originalWidth":1,"originalAspectRatio":1}},{"slug":"/resources/engie","title":"How a Messaging-first Strategy Powered ENGIE to a Leadership Position in the Clean Energy Industry","description":"","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Connecting with customers via messaging helped the company lift CSAT scores while reducing operational costs by 30%","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Case Studies","industry":"Technology","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/6x3FpkL6LNZNP9ndiHvISy/e779f9cd54cdc9495e7fa926b8a7a424/CS_Engie_Landingpage_558x390.png","alt":"","originalHeight":1,"originalWidth":1,"originalAspectRatio":1}},{"slug":"/resources/city-of-greater-bendigo-case-study","title":"How the City of Greater Bendigo Informs, Educates, and Engages Constituents on Social Media","description":"","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"The City uses social media to engage constituents and provide information on almost 70 local government services","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Case Studies","industry":"Government","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/PmeaDP2nZAkDEw1Xp4Jvl/12f97210d4f4996fadafe30c37ebd0b3/City-of-Bendigo-media.png","alt":"","originalHeight":1,"originalWidth":1,"originalAspectRatio":1}},{"slug":"/resources/engineered-better-social-spie-case-study","title":"How SPIE Engineered a Better Social Media Strategy","description":"","details":"","category":"Case Studies","industry":"Technology","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/376KSIyizr2VGDSLF19CMY/a50ca3f0abfceafa286164d02037e6e2/Potsdamer_Platz____Berlin__SPIE_Deutschland___Zentraleuropa__illustration.jpg","alt":"a city street with people riding bicycles and buildings in the background","originalHeight":2143,"originalWidth":3000,"originalAspectRatio":1.3999066728884741}},{"slug":"/resources/digital-trends-q2-update","title":"Digital Trends 2022 Q2 Update","description":"Stay ahead of the curve with the newest edition of our Top Takeaways that gives you a snapshot of the latest must-know insights—or scroll on to see the full report.","details":"","category":"Not Categorized","industry":"","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/3SOchoVZDixHKnlJ40O8uO/869d9de6dda87732e6a251e70166f10e/web-d2022-Q2statshot-resourceCard-blue-350X250.jpg","alt":"Digital Trends 2022 thumbnail","originalHeight":250,"originalWidth":350,"originalAspectRatio":1.4}},{"slug":"/resources/social-selling-business-case-template","title":"Social Selling Business Case Template","description":"Gain executive support and unlock budgets for successful social selling programs in financial services","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"An effective social selling program offers a unique opportunity for your organization to increase brand visibility, nurture sales leads, and generate new business. When a program is implemented correctly, the return on investment in social selling is significant.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Many senior executives don’t have a marketing background—let alone expertise in social media—so gaining internal support and securing budgets for social programs can be tricky.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"This guided template is intended to help aspiring social selling program managers build a business case to gain the executive-level support and resources required to launch a successful social selling program.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"What you’ll learn:","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"How to identify key business challenges to shape the social selling opportunity for your organization","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Ways to gain a better understanding of the current use of social media and demonstrate internal interest in social selling","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Tools to create ROI projections","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"How to map program requirements, select the right technology partners for your program, and create a project blueprint","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"}],"nodeType":"document"},"category":"Toolkits","industry":"Financial Services","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/craft_280744_image/7d08314cff2cf4c75410720070c36b9d/Social_Selling_Business_Case_452x286_V2-1.jpg","alt":"Social Selling Business Case 452X286 V2 1","originalHeight":286,"originalWidth":452,"originalAspectRatio":1.5804195804195804}},{"slug":"/resources/social-media-commerce","title":"Social Media Commerce","description":"Three simple steps to start turning your social followers into customers","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Social commerce is what happens when savvy marketers take the best of ecommerce and combine it with social media. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"With social commerce, you can offer your social audiences a unique opportunity to discover, research, compare, and purchase your products, all without leaving the social channels where they spend their time. And with global ecommerce sales predicted to grow to $1.6 trillion in the next three years—an increase of over 100% compared to 2020—there’s never been a better time to start selling on social.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"In this guide, you’ll discover the key benefits social commerce offers your brand ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"and","nodeType":"text"},{"data":{},"marks":[],"value":" your customers—and learn three simple steps you can follow today to get started with social commerce and turn your followers into buyers today.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"What you’ll learn:","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"How social commerce creates impactful engagement throughout the buyer’s journey","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"How to use user-generated content to increase conversions","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Actionable tips to master social commerce on Facebook and Instagram","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Strategy \u0026 Tactics","industry":"","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/craft_279695_image/0ce30d5edd40891768a40c4e5eae5b7c/SocialCommerce-Guide_resource-image-card_451x286.png","alt":"Social Commerce Guide Resource Image Card 451X286","originalHeight":286,"originalWidth":451,"originalAspectRatio":1.5769230769230769}},{"slug":"/resources/securian-financial-winning-brand-trust-case-study","title":"Winning Brand Trust with a Perfectly timed Campaign ","description":"","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Securian Financial earned brand trust and engagement by putting its audience’s voices \u2028front and center during the pandemic","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Case Studies","industry":"Financial Services","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/1QLBKQaMYUH93OW5ynqzVs/80b03f0ce10afcb7a6ad2c3314d850fa/image__12_.png","alt":"","originalHeight":1,"originalWidth":1,"originalAspectRatio":1}},{"slug":"/resources/why-your-insurance-company-needs-a-whatsapp-strategy","title":"Why Your Insurance Company Needs a WhatsApp Strategy","description":"How insurers can deliver amazing customer experiences with social messaging","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"From natural disasters and political strife to a pandemic that continues to disrupt our lives, the past few years have brought near-constant reminders that life is unpredictable. In this climate, it’s not surprising that insurance customers are reassessing the policies that protect themselves, their families, and their assets.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Competition in the insurance space is heating up, with digital “insurtechs” disrupting the space. Recent research found that 79% of insurers struggle to plan for areas where they can have a competitive advantage and 45% believe rapidly evolving customer needs and expectations will be the top challenge affecting growth over the next three years.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"With customer behavior changing faster than ever before, there is a fundamental shift in how people buy from and interact with insurers. Customers are seeking new ways to interact with their insurance providers. They want to engage more frequently with their insurers via digital channels, with remote interactions outnumbering in-person contacts.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Social messaging presents a wonderful opportunity for insurers to meet customers where they are—at the beginning of their customer journey and during critical moments when they need their insurers most.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"79% of insurers","nodeType":"text"},{"data":{},"marks":[],"value":" are challenged to plan for areas where they can have a competitive advantage","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"45% of insurers","nodeType":"text"},{"data":{},"marks":[],"value":" believe rapidly evolving customer needs and expectations will be the top challenge affecting growth over the next three years","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"In this guide, we’ll cover the evolution of customer support in insurance and map out the role WhatsApp and other social messaging apps play in shaping great customer experiences.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Strategy \u0026 Tactics","industry":"Financial Services","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/craft_261231_image/32665d2b5494c4ce05f721b13e8ef2a8/thmb-RetailChannel.png","alt":"Thmb Retail Channel","originalHeight":286,"originalWidth":451,"originalAspectRatio":1.5769230769230769}},{"slug":"/resources/the-social-media-playbook-for-small-business","title":"The Social Media Playbook for Small Business","description":"Get insider tips on how to win customers on social","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Small businesses have limited time and resources to do just about everything—and that includes reaching customers on social. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"But what you might not realize is that small businesses like yours also have a leg up when it comes to social media. You can be more agile, try more things, and have more fun than most large corporations. And that can be a huge win when it comes to social—you’ve just got to be willing to jump in, take some risks, test, and learn.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"In this playbook, we’ll show you how to spend your time focusing on the right areas so you can get results and grow your business on social.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Research \u0026 Trends","industry":"","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/craft_244350_image/f872268d216362260c80b4339076b7ae/2021_Playbook_SmallBusiness_resourceimagecard.jpg","alt":"2021 Playbook Small Business Resourceimagecard","originalHeight":286,"originalWidth":451,"originalAspectRatio":1.5769230769230769}},{"slug":"/resources/small-biz-content-creation-resource","title":"Content Creation Toolkit","description":"Get more—and better—social content out the door with these quick and easy templates.","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Social media is a ravenous beast that you have to keep feeding ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"constantly","nodeType":"text"},{"data":{},"marks":[],"value":". ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"You can’t just post stuff simply for the sake of posting, though. It’s got to actually be good. Mediocre content will produce mediocre results.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"But there aren’t enough hours in the day to create truly good content from scratch every single time. The key is developing efficient processes, creating content in batches and scheduling it in advance, and using templates to save time.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Sharing content that shines on social starts here.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Toolkits","industry":"","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/craft_240341_image/4e3c5cc8316bbd0ddb76feb16057d9cf/SMB_toolkit_Resourcecard_451x286px_4.png","alt":"Smb Toolkit Resourcecard 451X286Px 4","originalHeight":286,"originalWidth":451,"originalAspectRatio":1.5769230769230769}},{"slug":"/resources/hydro-quebec-wins-social","title":"Hydro-Québec Wins Social with a Sassy Customer-First Strategy","description":"","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"The public utility shatters expectations and wins brand love with smart social listening, responsive digital customer care, and a surprisingly cheeky tone on social","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Case Studies","industry":"Government","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/1q5HtXr9JAOsHBSI3Yv6s6/131789a1f499b0b4721132f408f2095e/image__2_.png","alt":"","originalHeight":1,"originalWidth":1,"originalAspectRatio":1}},{"slug":"/resources/linking-social-and-crm","title":"Linking Social and CRM","description":"Build better digital campaigns and prove that they work.","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Your organization is active on social, but are the users you engage with online actually becoming paying customers? Are the customers who ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"do","nodeType":"text"},{"data":{},"marks":[],"value":" engage with you on social more valuable than those that don’t? ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"If these questions stump you, you’re not alone. Only 10% of the marketers we surveyed with Altimeter for our ","nodeType":"text"},{"data":{"uri":"https://www.hootsuite.com/resources/social-transformation-report"},"content":[{"data":{},"marks":[],"value":"Social Transformation Report","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" said their organizations sync their social data with their CRM systems. But leading organizations are quickly discovering that syncing social data with CRM systems is ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"the","nodeType":"text"},{"data":{},"marks":[],"value":" key to building effective social campaigns—and proving that they work.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"This guide breaks down why social CRM is so critical for driving (actual) business value from social, and four easy ways to get started.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Strategy \u0026 Tactics","industry":"","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/craft_238277_image/773bed7bd00fc2f0095e9d5e0880722e/thumb_210427_001129.png","alt":"Thumb","originalHeight":286,"originalWidth":451,"originalAspectRatio":1.5769230769230769}},{"slug":"/resources/social-customer-care","title":"Social Customer Care","description":"5 Steps to Elevate Your Brand with Social Customer Care","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Does your company claim that your “customers come first?” Good! They should.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"But lots of companies make this claim—and becoming a customer-centric brand takes more than just saying it. To help you practice what you preach, we’ve put together five social customer care tips.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Delivering world-class customer care needs to be a core part of your marketing strategy. After going to the time and expense of acquiring new customers, it’s vital to invest in your customer care strategy to strengthen your relationships with them and keep them loyal for years to come.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Strategy \u0026 Tactics","industry":"","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/craft_236647_image/aaabfeddb0027770799ee8fdd58a54ce/thmb-SocialCustomerCare-496x315.png","alt":"Thmb Social Customer Care 496X315","originalHeight":316,"originalWidth":496,"originalAspectRatio":1.5696202531645569}},{"slug":"/resources/kickstart-your-employee-advocacy-with-hootsuite-amplify","title":"Kickstart Your Employee Advocacy with Hootsuite Amplify","description":"How to launch and maintain a best-in-class advocacy program","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Employee advocacy tools like Hootsuite Amplify are among the most powerful weapons in your arsenal. After all, your employees have 10 times more social reach than your brand accounts; people say friends and family are their most trusted source of product information; and sales leads generated by social advocacy are 7 times more likely to close.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"But to get the most from Hootsuite Amplify, you need to successfully launch your advocacy program and then properly manage it over time. We’ve created a checklist of the seven most important steps to make sure your employee advocacy drives business value — and documented how top brands have used these tips to make their advocacy programs succeed.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Strategy \u0026 Tactics","industry":"","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/craft_229506_image/48704e127b60d9c50c2c6db14408efd5/web_employee-advocacy_res-card_451x286.jpg","alt":"Web Employee Advocacy Res Card 451X286","originalHeight":286,"originalWidth":452,"originalAspectRatio":1.5804195804195804}},{"slug":"/resources/michael-graham","title":"How Michael Graham uses social to unify brand messaging to become a digital-first organisation","description":"","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"By partnering with Hootsuite, Michael Graham has breathed life into its social strategy to lead the way in an increasingly digital industry","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Case Studies","industry":"Agency","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/2GnlkyTxQVKKw2kwxEVOkq/3b72d616c6945af18f593da74bb7ee44/Untitled_design__7_.png","alt":"","originalHeight":1,"originalWidth":1,"originalAspectRatio":1}},{"slug":"/resources/social-trends-2021-report","title":"Social Trends 2021 Report","description":"Backed by data from over 11,100 respondents, and in-depth interviews with top experts at agencies, brands, and social platforms, our global report shines a light on the top trends in social.","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"How have the events of 2020 shaped buyer beliefs and digital behavior? How can you acquire new customers and differentiate your brand in the absence of in-person experiences? How can your brand fit into the conversation in the right way, at the right time?","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"In this year’s Social Trends report, you’ll find big ideas and quick wins, new solutions to old problems, and real stories from leading brands around the world—all backed by insights from the brightest minds in marketing, and data from our biggest survey yet.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Not Categorized","industry":"","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/craft_219965_image/ff9c1ba24c974ab92325ca353a69b662/Trends-2021_resource-image-card.jpg","alt":"Trends 2021 Resource Image Card","originalHeight":406,"originalWidth":639,"originalAspectRatio":1.5738916256157636}},{"slug":"/resources/social-selling-in-the-new-b2b-sales-process","title":"Social Selling in the New B2B Sales Process","description":"How leading B2B sellers are using social media to find, connect with, understand, and nurture prospective clients","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"The way that business-to-business (B2B) customers buy is changing. With McKinsey \u0026 Company reporting that digital interactions are now two to three times more important to B2B customers than traditional sales interactions, it’s more important than ever that sales leaders equip their teams with the tools and skills necessary to succeed in digital sales.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"This guide outlines the role of social media in the modern B2B sales team, explains how it complements and strengthens existing sales and marketing programs, and details the components required to build an effective social selling program—and see real results.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Strategy \u0026 Tactics","industry":"","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/craft_218204_image/8328af97828f48175ff444f50ebea783/2020_socialselling_guide_resourcecard_451x286.png","alt":"2020 Socialselling Guide Resourcecard 451X286","originalHeight":286,"originalWidth":451,"originalAspectRatio":1.5769230769230769}},{"slug":"/resources/employee-advocacy-program-guide-for-healthcare-institutions","title":"Employee Advocacy Program Guide for Healthcare Institutions","description":"How to plan, launch, and grow a successful employee advocacy program for your institution","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"According to Edelman’s Trust Barometer, 53% of all global consumers see employees as the most credible sources for learning about companies. With 90% of healthcare professionals having a social media presence—and with the rise of social trends like TikTok Docs—it’s imperative for healthcare organizations to create an employee advocacy program. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Read this guide to discover how you can implement a successful employee advocacy program for your institution.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Strategy \u0026 Tactics","industry":"Health Care","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/craft_210144_image/903c7eb4a8ff827f5ac626b2df9fcc9b/HS-Employee-Advocacy-Guide_Healthcare-website.jpg","alt":"Hs Employee Advocacy Guide– Healthcare Website","originalHeight":1501,"originalWidth":1951,"originalAspectRatio":1.2998001332445037}},{"slug":"/resources/clarins","title":"How a Retail Experience Leader Went Digital","description":"","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Faced with lockdowns, Clarins used Hootsuite and social media to bring its renowned in-store experience online.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Case Studies","industry":"Retail \u0026 CPG","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/6Q64zK3fELDKdJPlxeV8PD/961abf1f41a12507dc875cee3e275c97/clarins-mediacard__1_.jpg","alt":"","originalHeight":1,"originalWidth":1,"originalAspectRatio":1}},{"slug":"/resources/digital2020-q3-update","title":"Digital 2020: July Update","description":"Build resilient strategies with recent data and insights from the newly released version of our Digital 2020 report.","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Our world continues to change at an incredible pace. The COVID-19 crisis has exposed and undone our strongest intuitions about the digital landscape as people head online to adapt to life, work, and a world in crisis.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"This update gives you the latest data on the state of digital around the globe and insights to help you adjust your strategy in a fast-changing world.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Research \u0026 Trends","industry":"","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/craft_204733_image/0df94293c5c98cf1653b986a2bc58c55/Digital2020_web_quarter3_200717_193424.svg","alt":"Digital2020 Web Quarter3","originalHeight":220,"originalWidth":370,"originalAspectRatio":1.6818181818181819}},{"slug":"/resources/a-social-selling-roadmap-for-financial-services","title":"A Social Selling Roadmap for Financial Services","description":"Build a social selling program that drives revenue through advisor engagement while ensuring compliance.","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Most financial services organizations are now using social media in their sales processes—but with mixed approaches to program management, content curation, and compliance, they’re seeing a wide range of results. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"From basic social selling programs that make compliant content available for advisors to share to advanced ones that combine social media with other tools to unify the customer experience across marketing, sales, and customer service, this guide outlines a multi-stage journey that organizations can use to build successful social selling programs.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Strategy \u0026 Tactics","industry":"","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/craft_202282_image/655c2dae6305d9eb624e9bf8a6bbef23/web_social-selling-fsi_res-card.png","alt":"Web Social Selling Fsi Res Card","originalHeight":287,"originalWidth":452,"originalAspectRatio":1.5749128919860627}},{"slug":"/resources/social-connections-playbook","title":"Social Connections Playbook","description":"How to build meaningful connections and long-lasting customer relationships with social media","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Brands and businesses that lead with social-first strategies today are building a more connected world, strengthening relationships with customers—and gaining a lasting competitive advantage.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"In this playbook, we’ll share a simple roadmap to help organizations better understand, connect, and engage with their digital audiences.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Strategy \u0026 Tactics","industry":"","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/craft_203409_image/57b6990004270013dc7a2f73a22636b4/web_audience-driven-marketing_res-card.svg","alt":"Web Audience Driven Marketing Res Card","originalHeight":286,"originalWidth":451,"originalAspectRatio":1.5769230769230769}},{"slug":"/resources/organic-and-paid-social-marketing-playbook","title":"Organic and Paid Social Marketing Playbook","description":"How to integrate your organic and paid content on LinkedIn to unlock your brand’s potential\n","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"The role of the social marketer is evolving rapidly as brands feel the pressure to deliver concrete ROI. In fact, in a survey of 18,100 marketers for Hootsuite’s Social Media Trends 2022 report, 46% of marketers cited driving conversions as a top outcome for social media, right behind brand awareness.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"With more than 810 million members and a still-growing advertising audience, LinkedIn is uniquely positioned to help businesses of all sizes build a compelling organic social presence, increase reach and engagement with paid advertising, and measure and optimize campaigns to maximize impact.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"\n","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Strategy \u0026 Tactics","industry":"","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/craft_198833_image/c611566341147eee70f2bb59ae1b1b98/web_resCard_LinkedIn-organic-paid_451x286-1.jpg","alt":"Web Res Card Linked In Organic Paid 451X286 1","originalHeight":287,"originalWidth":452,"originalAspectRatio":1.5749128919860627}},{"slug":"/resources/make-the-shift","title":"Make the Shift","description":"Adapting to more digital and social ways of being in a time of crisis","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"The coronavirus pandemic has dramatically changed how people connect, shop, and interact—leaving both the public and private sector scrambling to adapt.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"But these new norms of increased social and digital activity offer organizations an opportunity to break from legacy practices and adopt more innovative ways of living up to their brand’s purpose, serving social-first customers and citizens, and building new speed into their decision making.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"In this white paper, we cover three ways organizations should adjust their business and communications strategies in the chaotic months ahead:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Using social to protect human connection","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Using social to mitigate business disruption","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Using the lessons of the present to build for the future","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"}],"nodeType":"document"},"category":"Strategy \u0026 Tactics","industry":""},{"slug":"/resources/social-media-trends-2020-report","title":"Social Media Trends 2020 Report","description":"Backed by data from over 3,100 respondents, interviews with industry analysts, and exhaustive market research, this report covers five distinct global social trends. ","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"From the growth of new platforms like TikTok to the ongoing rise of private messaging, there’s a lot happening in the ever-evolving world of social media. This report gives you the data and insights you need to make sense of it all—and make the best decisions for your organization in 2020.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Not Categorized","industry":"","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/craft_180975_image/c739fe2114e3cc66384448dcdf75f655/Trends2020-Resource_final-card.png","alt":"Trends2020 Resource Final Card","originalHeight":286,"originalWidth":452,"originalAspectRatio":1.5804195804195804}},{"slug":"/resources/the-state-of-digital-in-q4-2019","title":"The state of digital in Q4 2019","description":"From the rise of Chinese apps like TikTok to the regional impact of 5G, you’ll find the latest insights into the state of digital in our updated report.","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"In the nine months since the release of our Digital in 2019 report, the number of global internet users has climbed to nearly 4.5 billion. Mobile use has continued to surge ahead, with India alone adding 250,000 mobile users ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"every day","nodeType":"text"},{"data":{},"marks":[],"value":". And the internet’s center of gravity continues to shift toward Asia, with six of the world’s ten most-used mobile apps now owned by Chinese companies (and the other four owned by Facebook). ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"To ensure your brand stays ahead of these changes, we’ve released our latest report, covering the global state of digital. You’ll find all the latest data, along with expert analysis and insights so your business can put these trends into action.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Research \u0026 Trends","industry":"","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/craft_165991_image/6ac2187e3468071b3c8525abfcabb01f/Q4-statshot.png","alt":"Q4 Statshot","originalHeight":286,"originalWidth":451,"originalAspectRatio":1.5769230769230769}},{"slug":"/resources/social-media-innovators-2019","title":"Social Media Innovators 2019","description":"Find out how leading global brands are using social media to transform their industry","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Hootsuite is proud to work with some of the best and brightest brands that are transforming the social media landscape.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"In this short guide, you’ll find out how we partner with our customers to help them build cutting-edge strategies, exceed business goals, and lead their industry using social media.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Research \u0026 Trends","industry":"","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/craft_148230_image/67a6ad36a077f3c47a471129bee28dc3/cust-innovation_res-card_451x286.jpeg","alt":"Cust Innovation Res Card 451X286","originalHeight":406,"originalWidth":640,"originalAspectRatio":1.5763546798029557}},{"slug":"/resources/employee-advocacy-program-guide","title":"Employee Advocacy Program Guide","description":"How to plan, launch, and grow a successful employee advocacy program for your organization.","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"In social media, someone advocating for your brand is very powerful. Advocates give their friends, families, and colleagues trusted advice that is more credible than traditional advertising. They defend a business against negative messaging, volunteer ideas for product and service improvements, and they do it all for free. While enterprises tend to reach out externally, the best advocates hide in plain sight—their own employees.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Research \u0026 Trends","industry":"","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/craft_136013_image/236f09aab8103f3d4463eb070dc0ff67/thmb-employeeAdvocacy-EMEA2019.png","alt":"Thmb Employee Advocacy Emea2019","originalHeight":286,"originalWidth":451,"originalAspectRatio":1.5769230769230769}},{"slug":"/resources/brands-to-beat-on-social-fsi","title":"Brands to Beat on Social Media: Financial Services and Insurance","description":"The best of the Fortune 500—and the content formats they're using to win on social","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"The rise of social media in the financial services and insurance industries has been well documented, not least in Hootsuite’s annual ","nodeType":"text"},{"data":{"uri":"https://hootsuite.com/resources/2019-social-media-trends-for-financial-services-and-insurance"},"content":[{"data":{},"marks":[],"value":"Social Trends","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" report. From awareness to advocacy, social is now integral at every step of the customer journey—and when used effectively, can drive revenue, decrease costs, and mitigate risk.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Here you’ll find the industry winners as measured by social dominance, along with examples of the types of content they use to succeed.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Research \u0026 Trends","industry":"Financial Services","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/craft_132854_image/d586d8a22e02097411582905adafbc30/FSI-snapshot_resource.png","alt":"Fsi Snapshot Resource","originalHeight":278,"originalWidth":385,"originalAspectRatio":1.3848920863309353}},{"slug":"/resources/die-social-c-suite-in-deutschland-q1-2019","title":"Social C-Suite Report—Q1 | 2019","description":"Die Top Ten der Social Executives","details":{"data":{},"content":[{"data":{},"content":[{"data":{"uri":"https://www.horizont.net/tech/nachrichten/studie-deutsche-twitterer-sind-jung-einkommensstark-und-markenaffin-174405?utm_source=%2Fmeta%2Fnewsflash%2Fvor9\u0026utm_medium=newsletter\u0026utm_campaign=nl34186\u0026utm_term=9ead6bae1aaf676add1f3049fa86bcbd"},"content":[{"data":{},"marks":[],"value":"Auf Twitter sind die begehrtesten Zielgruppen direkt erreichbar","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", erklärte erst kürzlich die Twitter-Deutschlandchefin Jolanta Baboulidis.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"\"Hier bietet sich ein effizienter Zugang zur markenaffinen, einkommensstarken und einflussreichen Nutzerschaft, die von Marken im Moment höchster Aufmerksamkeit adressiert werden kann—nämlich genau dann, wenn sie das Weltgeschehen live und im direkten Austausch mit anderen auf Twitter verfolgt.\"","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Auf Twitter sind etliche Entscheider aktiv—das ist nichts Neues. So verbreiten Top-Manager wie Siemens-Chef ","nodeType":"text"},{"data":{"uri":"https://twitter.com/joekaeser"},"content":[{"data":{},"marks":[],"value":"Joe Kaeser","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" und Apple-Chef ","nodeType":"text"},{"data":{"uri":"https://twitter.com/tim_cook"},"content":[{"data":{},"marks":[],"value":"Tim Cook","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" regelmäßig ihre durchaus auch mal kontroverse Meinung. Und auch Politiker wie zum Beispiel Christian Lindner nutzen den Kurznachrichtendienst selbstverständlich ebenfalls—Deutschland weist auf Twitter eine durchaus hohe Entscheider-Dichte auf: Jeder vierte Nutzer stammt aus der Führungsriege.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"„Die deutschen Entscheider auf Twitter sind vor allem jung: 44 Prozent sind unter bis Mitte 30. Auf dem Kurznachrichtendienst sind sie also deutlich überrepräsentiert. 79 Prozent arbeiten auf internationalem Level, 51 Prozent reisen dabei regelmäßig ins Ausland.“","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Laut neuem Brandwatch B2B—Report ist das Nutzer-Engagement auf Twitter bei B2B-Dax-Konzernen 2018 um +13% gestiegen und die Gesamt-Impressions der B2B-Twitterkanäle sogar um +77%. Gute Argumente, die für Twitter als Kommunikationskanal sprechen. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Ist Ihr Chef schon auf Twitter aktiv?","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Falls nicht: wie können Sie Ihren Führungskräften das persönliche Engagement in den sozialen Medien näher bringen? Zeigen Sie ihnen, wie und mit welchen Inhalten die Vorreiter der C-Suite in den sozialen Medien präsent sind. Die aktuelle Snapshot-Analyse von Brandwatch, Hootsuite und Volker Davids beleuchtet die C-Suite-Aktivitäten von Jan-März 2019 in DACH.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Not Categorized","industry":"","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/craft_105400_image/2314db041851f81052eba83907fd157d/Social-CSuite-thumb-451x286.png","alt":"Social Csuite Thumb 451X286","originalHeight":1193,"originalWidth":1880,"originalAspectRatio":1.575859178541492}},{"slug":"/resources/social-media-trends-report-2019","title":"Social Media Trends Report 2019","description":"Using data from 3255 respondents, interviews with industry analysts, and exhaustive market research, this report will help you understand where social is going.","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Where is social going in 2019? The industry changes at lightning speed, so every year we forecast social media trends to help you improve your strategy. Learn what these trends are, and get all the tools you need to put them into practice.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Not Categorized","industry":"","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/craft_106563_image/230ed3a67b41cbd8b932f8fbe916092b/trends-report-gated-asset.jpg","alt":"Trends Report Gated Asset","originalHeight":286,"originalWidth":451,"originalAspectRatio":1.5769230769230769}},{"slug":"/resources/social-campus-report","title":"2019 Social Campus Report","description":"A global report on higher education social media usage","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"In the two years since the last Social Campus report, a lot has changed in the world of social media. Data privacy scandals forced social networks to rethink user privacy and security. User behavior shifted from public social engagement toward private messaging apps. And the continued decline of organic reach created a greater demand for paid advertising. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Despite the shifting landscape, social media remains a key part of the fabric of higher education with 98% of schools using it across campus to enhance the student journey.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"The 2019 edition of the Social Campus report is based on a global survey of 530 social media leaders in higher education around the world, as well as in-depth interviews with five notable institutions: St. Andrew’s University, Purdue University, Georgia State University, the University of Waterloo, and the University of Manchester.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"The report examines the state of the Social Campus today and identifies opportunities for greater operational efficiency so schools can measure and prove the value of social across the entire student journey. It also explores key trends and recommendations to help schools stay on the cutting edge of social innovation and remain relevant to their audience of digital natives.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Not Categorized","industry":"Higher Education","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/craft_39476_image/73bfeafadf5178dd274164e84ff9d5bf/resource-thumb.png","alt":"Resource Thumb","originalHeight":500,"originalWidth":1018,"originalAspectRatio":2.036}},{"slug":"/resources/docapost-puts-employee-advocacy-at-the-heart-of-its-b2b-development-strategy","title":"Docapost puts Employee Advocacy at the heart of its B2B development strategy","description":"A means of driving recognition, evangelising the market and transforming team culture, Docapost’s employee ambassador programme goes from strength to strength with Hootsuite amplify.","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"A B2B affiliate of La Poste Group, Docapost launched its Employee Advocacy strategy in 2016. The aim of the new program was to enhance the development of brand recognition by deploying its employees as brand ambassadors, while ensuring the continuity of a unified vision and narrative. The idea was to spread the word about the company’s activities and knowhow and position it as a key player in the digital transformation of businesses.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Research \u0026 Trends","industry":"Technology","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/craft_111791_image/bf9bc56d9824f3d653cb48c1b4e66b7a/thmb-Docapost-cs.jpg","alt":"Thmb Docapost Cs","originalHeight":286,"originalWidth":451,"originalAspectRatio":1.5769230769230769}},{"slug":"/resources/how-ales-group-uses-social-media-to-win-more-followers-and-sales","title":"How Alès Group Uses Social Media to Win More Followers—and Sales","description":"The cosmetics company uses coordinated strategy and a global content library to empower regional teams around the globe.","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"When it came time to develop a social media strategy, Alès needed to design and roll out a strategic plan that would bring together multicultural and multilingual teams around the world, all with different levels of digital experience. Here’s a look behind the scenes of this strategy.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Case Studies","industry":"Retail \u0026 CPG","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/craft_103432_image/00b088eb931852e54f6527a9d16eb0b2/thmb-ales.jpg","alt":"Thmb Ales","originalHeight":286,"originalWidth":451,"originalAspectRatio":1.5769230769230769}},{"slug":"/resources/social-customer-experience","title":"The Social Customer Experience","description":"How enterprise organizations are using social media to transform the customer journey","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Over 80 percent of companies agree that social is a vital channel for delivering exceptional customer experiences. But only 58 percent of companies have a defined strategy for integrating social into their existing customer experience programs.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"This report reveals how enterprise organizations are using social in their CX strategies and how leaders can use social media to build exceptional and differentiated customer experiences.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Our research looks at how companies are engaging with prospects and customers at different stages of the customer journey and includes comparisons between B2B and B2C, North America and Europe, and which business functions are using social channels.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"In this report, you’ll learn how to:","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Map the entire social journey of your customers to build understanding","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Secure early wins with social data and customer intelligence","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Expand your social strategies beyond brand awareness","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Look beyond superficial and misleading surface metrics","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Focus on training, culture and collaboration to empower employees into the power of social.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"ordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"This report was produced by London Research in partnership with Hootsuite and was based on a survey of 300 executives at companies with more than 1,000 employees.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Not Categorized","industry":"","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/craft_78862_image/fa7a52544cad7fdd331b9728b939cc8c/thmb-SocialCX.png","alt":"Thmb Social Cx","originalHeight":286,"originalWidth":451,"originalAspectRatio":1.5769230769230769}},{"slug":"/resources/forrester-new-tech-b2b-social-selling-tools-q1-2018","title":"Forrester New Tech: B2B Social Selling Tools, Q1 2018","description":"Forrester’s landscape overview of 18 B2B social selling providers","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Traditional sales channels are tired and generic messaging is turning audiences away. As a result, social selling is no longer an optional component of sales strategies — marketing and sales leaders must get serious about empowering their sellers digitally. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"In the past, marketing and sales leaders looked at social selling as a siloed initiative. But today, organizations are considering social as a core component in their sales strategy.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Forrester, an independent research firm, has conducted a review of 18 vendors, including Hootsuite, in the social selling market. With reviews of vendors’ capabilities within major market segments and subsegments, this report is designed to better your understanding of your organization’s strategic needs when rolling out social selling programs.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Research \u0026 Trends","industry":"","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/craft_60618_image/3fb36501997fd6eecb667696c8cf3df8/SocialSelling-resource-library-1.png","alt":"Social Selling Resource Library 1","originalHeight":286,"originalWidth":451,"originalAspectRatio":1.5769230769230769}},{"slug":"/resources/forrester-new-tech-b2b-social-selling-tools-q1-2018-summer-2018","title":"Forrester New Tech: B2B Social Selling Tools, Q1 2018","description":"Forrester’s landscape overview of 18 B2B social selling providers","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Traditional sales channels are tired and generic messaging is turning audiences away. As a result, social selling is no longer an optional component of sales strategies—marketing and sales leaders must get serious about empowering their sellers digitally. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"In the past, marketing and sales leaders looked at social selling as a siloed initiative. But today, organizations are considering social as a core component in their sales strategy.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Forrester, an independent research firm, has conducted a review of 18 vendors, including Hootsuite, in the social selling market. With reviews of vendors’ capabilities within major market segments and subsegments, this report is designed to better your understanding of your organization’s strategic needs when rolling out social selling programs.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Not Categorized","industry":"","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/craft_60618_image/3fb36501997fd6eecb667696c8cf3df8/SocialSelling-resource-library-1.png","alt":"Social Selling Resource Library 1","originalHeight":286,"originalWidth":451,"originalAspectRatio":1.5769230769230769}},{"slug":"/resources/the-state-of-social-media-in-government-in-2018","title":"The State of Social Media in Government in 2018 ","description":"Learn about the trends that matter and how government organizations will use social this year","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"From crisis communications to policy changes, governments are increasingly using social media as a primary communication channel. It’s where citizens are—and crucially, it’s where they’re most engaged.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"italic"}],"value":"The State of Social Media in Government in 2018","nodeType":"text"},{"data":{},"marks":[],"value":" explores the growing role of social media in government organizations. In this report, you’ll learn about emerging global social trends and discover the five top areas of opportunity for your government agency to drive success on social in 2018.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Not Categorized","industry":"Government","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/craft_55776_image/117e68785cc7ce1810ee92e967767a51/govtScoialTrends_Thumb-01.png","alt":"Govt Scoial Trends Thumb 01","originalHeight":559,"originalWidth":880,"originalAspectRatio":1.5742397137745976}},{"slug":"/resources/five-steps-to-a-winning-linkedin-strategy","title":"5 Best Practices for Your LinkedIn Page","description":"Learn how to create a winning LinkedIn strategy for your business on the world’s largest and most active professional networking platform.","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"With more than half a billion users, LinkedIn is the world’s largest and most active professional networking platform. Your LinkedIn Page represents a huge opportunity to grow your brand, build relationships, and attract top talent.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"This guide outlines five best practices for businesses using LinkedIn to:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Optimize your LinkedIn Page","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Attract followers","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Publish engaging content","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Engage with your followers","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Measure your Linkedin success","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"ordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"Download this guide to discover these strategies and put them to work for your business.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Strategy \u0026 Tactics","industry":"","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/craft_66193_image/f3fbafc11fdfb03375fbd9cf2a62b134/LinkedIn-card-3.jpg","alt":"Linked In Card 3","originalHeight":286,"originalWidth":451,"originalAspectRatio":1.5769230769230769}},{"slug":"/resources/2018-social-media-trends-report-for-financial-services","title":"2018 Social Media Trends Report for Financial Services and Insurance","description":"Hootsuite’s financial service report examines key industry trends, tracking how organizations are using social media to grow revenues and decrease operational costs. ","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Whether looking for a new financial advisor on LinkedIn or using Facebook Messenger to send a digital payment, social media behaviors will continue to evolve in 2018.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Download the report and learn:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"The changing digital habits of financial consumers","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"The impact of fintech and new data regulations","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Key content strategies in the financial sector","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"The digital habits of baby boomers","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"How the financial sector will use social networks in 2018","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"Our aim in this report is to provide a comprehensive overview of the social landscape in 2018, covering topics such as employee advocacy, social advertising, new data regulations, and the shifting digital behaviors of today’s financial consumer.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Research \u0026 Trends","industry":"Financial Services","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/craft_78663_image/0d469bab3d49d4a9225ff5b5130afe94/TrendsReport-FSI_thumb.png","alt":"Trends Report Fsi Thumb","originalHeight":316,"originalWidth":496,"originalAspectRatio":1.5696202531645569}},{"slug":"/resources/digital-in-2018-americas","title":"Digital in 2018: The Americas","description":"Regional digital trends report on North, Central and South America","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Featuring expert analysis by Simon Kemp, We Are Social and Hootsuite’s annual study tracks the global state of internet, social, and mobile adoption across 239 countries. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"In these comprehensive regional reports, you’ll gain country-level insights into the digital behaviors of North, Central and South American consumers.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Uncover local insights on the latest digital trends, including:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"North, Central and South American consumers use digital and social media","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Weekly online activities with country-specific detail","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Emerging behaviors including mobile and online video consumption","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"The most active social media platforms in the Americas","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"Download these reports for an in-depth look at the emerging trends and key growth stories across The Americas.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Research \u0026 Trends","industry":""},{"slug":"/resources/advisors-guide-to-social-media-compliance-uk","title":"Compliance Guide for Financial Services","description":"The Advisor’s Guide to Social Media Compliance in the UK ","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"In 2017, 64 percent of the UK population used social media every day— an 11 percent increase from 2016. As a result, financial advisors are beginning to make the most of this opportunity with 73 percent using social media for business purposes. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"However, building a social media strategy that’s both effective and compliant can be challenging. Financial advisors and organisations need to comply with the guidelines set out by the Financial Conduct Authority (FCA) and with each of the financial regulatory authorities across the UK.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Download this guide to learn: ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Best practices for social media engagement in the financial services industry ","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Actionable tips and advice for staying compliant and secure on social media","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"}],"nodeType":"document"},"category":"Strategy \u0026 Tactics","industry":"Financial Services","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/craft_17932_image/3ce3347634f34f260a1f9f9697bc4fa0/FSI_ComplianceGuide-en-image.png","alt":"Fsi Compliance Guide En Image","originalHeight":134,"originalWidth":211,"originalAspectRatio":1.5746268656716418}},{"slug":"/resources/subtle-art-of-social-media-roi","title":"Perfect Your 2019 Social Plans","description":"The Subtle Art of Social Media ROI","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"italic"}],"value":"A brief guide to demystify social ROI.","nodeType":"text"},{"data":{},"marks":[],"value":" ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"It’s a myth that you can’t prove social media’s impact on revenue. But with only 34 percent of organizations measuring social ROI, and 58 percent unable to determine if their social campaigns are effective, measuring return on investment in social media remains a key challenge of 2018. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"italic"}],"value":"The Subtle Art of Social Media ROI","nodeType":"text"},{"data":{},"marks":[],"value":" showcases a new breed of CMOs using social media to decrease costs, differentiate their brand, and impact the bottom line.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"By the end, you’ll learn:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Why social teams struggle to prove ROI","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"How to build your organization’s measurement framework","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"New ways to extend the value of social across the customer lifecycle","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Real-world examples from eHarmony, Unilever, AccorHotels, and Grupo Expansión","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"New data on how CMOs are measuring the ROI of social.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"As you’ll see, social is the right channel for digital growth. But most teams measure it the wrong way. This book will help you fix that.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Want to measure social ROI in 2019? Share your #socialresolutions with the world to keep you on accountable.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Research \u0026 Trends","industry":"","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/craft_42690_image/aea581ce894e08d4ee5f829115610122/Social-ROI-book-resource-library.png","alt":"Social Roi Book Resource Library","originalHeight":134,"originalWidth":211,"originalAspectRatio":1.5746268656716418}},{"slug":"/resources/demystifying-social-roi","title":"Demystifying Social ROI","description":"A brief guide for CMOs","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"It’s a ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"myth","nodeType":"text"},{"data":{},"marks":[],"value":" that you can’t prove social media’s impact on revenue. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"At Hootsuite, we’ve helped thousands of organizations refine their approach to ROI measurement.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"In this short book, you’ll see how a new breed of CMOs are using social media to decrease costs, differentiate their brand, and impact the bottom line.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"By the end, you’ll learn:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Why social teams struggle to prove ROI","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"How to build your organization’s measurement framework","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"New ways to extend the value of social across the customer lifecycle","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Real-world examples from eHarmony, Unilever, AccorHotels, and Grupo Expansión","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"New data on how CMOs are measuring the ROI of social.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"As you’ll see, social is the right channel for digital growth. But most teams measure it the wrong way. This book will help you fix that.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Research \u0026 Trends","industry":"","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/craft_42690_image/aea581ce894e08d4ee5f829115610122/Social-ROI-book-resource-library.png","alt":"Social Roi Book Resource Library","originalHeight":134,"originalWidth":211,"originalAspectRatio":1.5746268656716418}},{"slug":"/resources/adespresso-hootsuite-social-ads-toolkit","title":"AdEspresso and Hootsuite: Social Ads Toolkit","description":"Maximize return on your social advertising with AdEspresso and Hootsuite","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Making every dollar count in a social media advertising strategy can be challenging. How much should you spend? How do you target the right audience? And how do you know you're getting the best possible return on your ad spend? ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"To help you incorporate social media advertising into your strategy more effectively, we’ve created a ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"Social Ads Toolkit","nodeType":"text"},{"data":{},"marks":[],"value":"—prepared in partnership with AdEspresso—that will help you ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"create winning social ads, manage your ad spend, generate more leads on social","nodeType":"text"},{"data":{},"marks":[],"value":". It includes:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Generating Leads with Social Media:","nodeType":"text"},{"data":{},"marks":[],"value":" Learn how to turn social media into a lead machine—and how to measure the success of your lead generation efforts.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Social Media Advertising:","nodeType":"text"},{"data":{},"marks":[],"value":" Discover how to launch cost-effective and results-focused advertising on social media—and how to use your organic social media results to guide your paid.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"AdEspresso: 600+ Facebook Ad Examples:","nodeType":"text"},{"data":{},"marks":[],"value":" Looking for ad inspiration? Get your next social advertising campaign started with over 600 curated Facebook Ad examples.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"AdEspresso: Do’s and Don'ts of FB Advertising:","nodeType":"text"},{"data":{},"marks":[],"value":" Get tips and proven strategies from our in-house experts at AdEspresso to design your Facebook Ads, target the right audience, and measure the right metrics for success. ","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"To learn more about how you can ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"use AdEspresso and Hootsuite to create winning social advertising campaigns","nodeType":"text"},{"data":{},"marks":[],"value":", fill in the form on the right side of this page, and you’ll get instant access to our AdEspresso and Hootsuite: Social Ads Toolkit.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"About AdEspresso:","nodeType":"text"},{"data":{},"marks":[],"value":" AdEspresso by Hootsuite is the best-in-class self-service solution for Facebook and Instagram advertising optimization and one of Facebook’s fastest growing ad-technology partners.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Not Categorized","industry":"","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/craft_29200_image/842ee4f96f7856ddd2265456810993b0/resource-library-thumb-adespresso.png","alt":"Resource Library Thumb Adespresso","originalHeight":191,"originalWidth":300,"originalAspectRatio":1.5706806282722514}},{"slug":"/resources/employee-advocacy-toolkit","title":"Employee Advocacy Guide","description":"Extend your social reach by making it easy—and safe—for your employees to share company posts with their own networks.","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"The quickest way to boost your social media reach is to ask employees to share your organization’s content on their personal Facebook, LinkedIn, and Twitter profiles.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Our Employee Advocacy Toolkit gives you supporting stats and strategies you need to get buy-in from executives ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"and","nodeType":"text"},{"data":{},"marks":[],"value":" employees.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"It also shares real-life examples of companies that have developed effective in-house advocacy programs, and shows how you can make this tactic work for your organization.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Your free toolkit includes:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"White Paper: The Power of Employee Advocacy","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Discover compelling statistics from the White House, Gallup, LinkedIn, and more that prove the compelling results employee advocacy can have for your organization.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Guide: How to Get Employees to (Willingly) Share Your Social Media Content","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Use this guide to understand employee motivations and expectations for advocacy programs—including the top three reasons why employees share content with their peers.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Case Study: Building Brand Reach Through Employee Advocacy","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Learn how AccorHotels increased their reach by 2X with the AccorHotels social desk.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"To get instant access to your Employee Advocacy Toolkit, just fill in the form on this page.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Toolkits","industry":"","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/craft_18547_image/a3a691a01b2c8b75fb795cec09881586/eadvocacy_toolkit_3.jpg","alt":"Employee advocacy Toolkit ","originalHeight":285,"originalWidth":450,"originalAspectRatio":1.5789473684210527}},{"slug":"/resources/top-social-media-resources-for-financial-services-organizations","title":"Financial Services Social Media Toolkit","description":"Embrace social media opportunities—without putting your brand at risk.","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"In the financial services industry, building a social media strategy that’s both effective ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"and","nodeType":"text"},{"data":{},"marks":[],"value":" compliant can be a challenge. As the use of social media matures, you need to keep on top of the latest social trends and best practices in the industry to stay competitive.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"So we’ve built a new ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"Financial Services Social Media Toolkit","nodeType":"text"},{"data":{},"marks":[],"value":" to give you the information and advice you need to embrace social media opportunities—without putting your brand at risk.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Download your toolkit now to get instant access to:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"[","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"Guide","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"]","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":" The ROI of Social Media","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"See how to contextually define the ROI of social media for your organization. Then choose the best metrics to measure and prove success in a way that speaks to your entire firm.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"[","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"Guide","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"]","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":" Compliance for Financial Services","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Learn best practices for social media engagement in the financial services industry to help support your advisors’ business. Plus, get actionable tips and advice for staying compliant and secure.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"[","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"Guide","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"]","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":" 2018 Social Media Trends Report for Financial Services and Insurance","nodeType":"text"},{"data":{},"marks":[],"value":" ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Discover key industry trends and find out how organizations are using social media to grow revenues and decrease operational costs. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Fill in the form on the right to get instant access to our ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"Financial Services Social Media Toolkit","nodeType":"text"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Toolkits","industry":"Financial Services","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/craft_4787_image/76bacfb047425457283c8db301895083/top-social-media-resources-for-financial-services-organizations.jpg","alt":"Top Social Media Resources For Financial Services Organizations","originalHeight":285,"originalWidth":450,"originalAspectRatio":1.5789473684210527}},{"slug":"/resources/advisors-guide-to-social-media-compliance","title":"Compliance for Financial Services","description":"The Advisor’s Guide to Social Media Compliance","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"In 2005, just five percent of American adults used at least one social media platform, according to the Pew Research Center. Today, that number is closer to 70 percent. We’re using Facebook, Twitter, LinkedIn, and other platforms more than ever—not only to connect with each other, but also to share content and stay informed. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"It’s no surprise, then, that social media has become an increasingly important marketing tool in the financial services industry. A study by Putnam Investments found that 85 percent of advisors are now using social media for business, and their efforts are leading to a median asset gain of $1.9 million each year. However, building a social media strategy that’s both effective and compliant can be a challenge for many organizations. Broker/dealers, firms, and advisors must comply with guidelines set out by the Financial Industry Regulatory Authority (FINRA) and the Securities and Exchange Commission (SEC), which affects the information they can share in social interactions.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"In this guide we’ll talk about:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Best practices for social media engagement in the financial industry","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Actionable tips and advice for staying compliant and secure","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"}],"nodeType":"document"},"category":"Strategy \u0026 Tactics","industry":"Financial Services","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/craft_17932_image/3ce3347634f34f260a1f9f9697bc4fa0/FSI_ComplianceGuide-en-image.png","alt":"Fsi Compliance Guide En Image","originalHeight":134,"originalWidth":211,"originalAspectRatio":1.5746268656716418}},{"slug":"/resources/social-selling-b2b-imperative","title":"Forrester Consulting Study: Social Selling: A New B2B Imperative (May, 2017)","description":"Learn how enterprises are embracing social selling to drive new revenue","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"As consumers increasingly use social media to inform their buying decisions, social media has evolved from a marketing channel into a powerful lead generation and sales pipeline tool.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Enterprises that want to stay ahead of the curve are using social selling strategies to better engage and build relationships with prospects and customers.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"italic"}],"value":"Social Selling: A New B2B Imperative","nodeType":"text"},{"data":{},"marks":[],"value":" is a commissioned study conducted by Forrester Consulting on behalf of Hootsuite in May 2017. The study explores social selling adoption trends and provides valuable insights into how B2B enterprises establish social selling programs, including key challenges and benefits.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"You’ll learn:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"The benefits of a comprehensive social selling program—and strategies for implementing one in your organization.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"How B2B enterprises invest in and embed social into their sales and marketing strategies.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Challenges you'll face when adopting social selling across the organization—and how to overcome them.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"Help your organization use social to drive new revenue. Download ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"Social Selling: A New B2B Imperative","nodeType":"text"},{"data":{},"marks":[],"value":" to get the full picture of the benefits and challenges of adopting a social selling program.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Not Categorized","industry":"","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/craft_17553_image/982e3ff43f90dc8d572ac7e972ef1e6c/ForresterSocialSelling_ResourceCard.jpg","alt":"Forrester Social Selling Resource Card","originalHeight":134,"originalWidth":211,"originalAspectRatio":1.5746268656716418}},{"slug":"/resources/prove-social-roi","title":"Social ROI Toolkit","description":"Develop a clear framework for measuring and proving the actual ROI of your social media strategy.","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Social media spend continues to grow at an increasing rate and according to Adage, it’s expected to make up over 20% of all marketing budgets by 2020. Despite these figures, businesses still encounter challenges demonstrating that their social spend has a meaningful impact on their business goals or revenue. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"This toolkit will enable you to calculate the actual social ROI for your organization. It includes: ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"eBook","nodeType":"text"},{"data":{},"marks":[],"value":" - Demystifying Social ROI","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Case Study","nodeType":"text"},{"data":{},"marks":[],"value":" - Grupo Expansion","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Altimeter Report","nodeType":"text"},{"data":{},"marks":[],"value":" - Beyond ROI: Unlocking the Business Value of Social Media","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Infosheet","nodeType":"text"},{"data":{},"marks":[],"value":" - Hootsuite Impact: Understand the value of your social campaigns","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"Ready to redefine how your organization perceives the value of social media? Download our social media ROI toolkit now.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Not Categorized","industry":"","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/craft_11758_image/af7bb270ad4969070a3d9f514dcce155/toolkit.png","alt":"Toolkit","originalHeight":285,"originalWidth":450,"originalAspectRatio":1.5789473684210527}},{"slug":"/resources/government-social-strategy-guide","title":"The 8 Elements of a Successful Government Social Media Strategy","description":"Learn the best practices that inform successful public sector social media strategies. ","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"What does a successful social media strategy look like for public sector organizations? ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Hootsuite and Smarsh have collectively worked with national governments, leading digital cities, and innovative public sector agencies.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"This guide offers a practical manual to help government leaders plan strategy initiatives while meeting requirements to retain and produce social media records according to state and federal open records laws.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"In this guide, you’ll learn the best practices that inform successful government social strategies including:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"How to implement a social media marketing strategy.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"The three key steps to showing leadership the ROI of social media initiatives.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Five content archetypes that simplify your digital content strategy, even in complex government organizations.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"How to keep social media compliant with state open records laws and Freedom of Information Act requirements.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"New guidance on how to build successful digital transformation initiatives from McKinsey Center for Government and Deloitte.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"}],"nodeType":"document"},"category":"Not Categorized","industry":"Government","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/craft_16546_image/eefa21746eef88e297c2088a8ead1815/iStock.jpg","alt":"I Stock","originalHeight":268,"originalWidth":422,"originalAspectRatio":1.5746268656716418}},{"slug":"/resources/the-roi-of-social-media","title":"The ROI of Social Media","description":"How to measure and prove the value of your investment","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Discussions about the ROI of social media often stop being productive when an organization can’t get past the question of how to translate social media activity directly into financial results.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Sound familiar?","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Turning gut feelings into indisputable data is a challenge all good social marketers face.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"To confidently prove the connection between social media activities and an organization's financial goals, you need:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"A new definition for the “ROI of social media.”","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"A measurement framework that fits your unique organization.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"A platform that can help you turn hard data into actionable insights.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"ordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"This guide will give you all three. You’ll learn how to contextually define the ROI of social media, choose the best metrics to measure, and prove success in a way that speaks to your entire organization.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Ready to redefine how your organization perceives the value of social media? Download our guide to the ROI of social media now.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Research \u0026 Trends","industry":"","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/craft_16533_image/a59b515c4b915c60ef0f590d8dda6cc7/SocialROI_ebook_resourcethumbnail.png","alt":"Social Roi Ebook Resourcethumbnail","originalHeight":200,"originalWidth":300,"originalAspectRatio":1.5}},{"slug":"/resources/the-social-campus-australia-higher-education","title":"The Social Campus","description":"Revolutionising the Australian Student Journey","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"As global top-ranked schools—such as Harvard, Cambridge, and Stanford—look to transform student engagement on and off campus, Australian universities are lagging behind when it comes to adopting social media technologies that engage students throughout their educational journey and enhance the learning experience.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"37% of current and future students now turn to social first, when it comes to discovering information or researching","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"22% of Australian universities are now responding to direct messages on social within an hour","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"40% of Australian universities have centralised social media activity through a core account or cohesive channel strategy","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"}],"nodeType":"document"},"category":"Strategy \u0026 Tactics","industry":"Higher Education","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/craft_16625_image/169811fd33c915b0718471464bdeb890/LPHeader-HigherEdu-170515_450x285-Whitepaper.jpg","alt":"Lpheader Higher Edu 170515 450X285 Whitepaper","originalHeight":286,"originalWidth":450,"originalAspectRatio":1.5734265734265733}},{"slug":"/resources/definitive-guide-to-social-selling-holiday2017","title":"Social Selling Demystified","description":"This guide is an essential social selling primer for any marketer. It covers a long list of benefits and reveals how marketing and sales can work together to generate more leads and make more sales.","details":{"nodeType":"document","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"According to Forrester Research, ","marks":[],"data":{}},{"nodeType":"text","value":"57 percent of the buyer's journey happens before a sales rep is involved","marks":[{"type":"underline"}],"data":{}},{"nodeType":"text","value":". Social selling lets your salespeople engage with prospects earlier, giving them more time and opportunity to build sufficient rapport and trust to make a sale.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"To learn how to get your salespeople on social—and help them build more meaningful relationships with customers and prospects—download your copy of Social Selling Demystified now.","marks":[],"data":{}}]}]},"category":"Strategy \u0026 Tactics","industry":"","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/craft_12175_image/81b82c6747bb0416f1ada9ae5adea7ef/definitive_guide.jpg","alt":"Definitive Guide","originalHeight":250,"originalWidth":600,"originalAspectRatio":2.4}},{"slug":"/resources/social-media-trends-report-for-health-care","title":"Social Media Trends Report for Health Care","description":"In this report, we examine global social media trends impacting the health care sector. You’ll learn how health care organizations are using social media to attract prospective patients, create brand advocates, and improve the patient experience.","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Whether a patient is researching a new doctor or sharing their health story on Facebook, social media now occupies a central role in creating meaningful connections with patients at every stage in their health care journeys.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"In this report, you’ll learn how to align your marketing and communication strategies with these new patient behaviors on social media. Based on global data, this analysis of industry-specific trends shows that social media usage isn’t slowing. It’s accelerating, especially as a discovery and research tool for patients.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Read this report to learn:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"How patients are using social media to research health care options.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Why the Mayo Clinic is scaling social media with digital skills training.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"How health marketers are investing their digital budgets.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"This report is based on trends we’re seeing in our global customer community—which includes 15 million social media professionals and 800 of the Fortune 1000—as well as analyst reports and interviews with industry experts.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Strategy \u0026 Tactics","industry":"Health Care","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/craft_11507_image/efc62d1163d2f57baeca2df39000c7aa/SMTrends_Thumbnail-HealthCare.png","alt":"Smtrends Thumbnail Health Care","originalHeight":285,"originalWidth":450,"originalAspectRatio":1.5789473684210527}},{"slug":"/resources/generating-leads-with-social-media","title":"Generating Leads with Social Media","description":"A Practical Guide to Improving ROI","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Your next customers are on social media.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"If you can find them and convert them into leads, you can increase the return on your social investment dramatically—and transform the value of social to your organization.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Generating Leads with Social Media: A Practical Guide to Improving ROI","nodeType":"text"},{"data":{},"marks":[],"value":" provides proven tips and tools to help you turn social media into a lead machine. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"You’ll discover how to:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Find leads on social:","nodeType":"text"},{"data":{},"marks":[],"value":" Find and connect with new customers—who you know want what you have to offer","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Nurture leads on social:","nodeType":"text"},{"data":{},"marks":[],"value":" Develop stronger relationships and build trust to make people more likely to buy from you","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Measure leads on social:","nodeType":"text"},{"data":{},"marks":[],"value":" Track leads, tie social insights back to your CRM, and prove your social ROI","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"To learn how to land new leads for your business—just fill in the form on the right side of this page. You’ll get instant access to ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"Generating Leads with Social Media: A Practical Guide to Improving ROI","nodeType":"text"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Not Categorized","industry":"","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/craft_4365_image/1193fda4a3d40d4e8498a174b43068a9/header-GeneratingLeadsWithSM.jpg","alt":"Header Generating Leads With Sm","originalHeight":250,"originalWidth":600,"originalAspectRatio":2.4}},{"slug":"/resources/research-your-social-media-audience","title":"Getting to Know Your Audience","description":"How to Research Your Social Media Audience","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Managing your social media networks is a constant struggle for businesses and the only way to create the ideal channel with a fully engaged audience is to know a bit about them. But how do you gain a better insight into your social media audience?","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Download the worksheet to:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Find out which social network your audience lives on","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Learn the best tools to gather demographic and behavioural data","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Target customers with the content they want","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"}],"nodeType":"document"},"category":"Research \u0026 Trends","industry":"","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/craft_11761_image/8cd4c99a0e792884bee37fdd58eafee5/getting-to-know-your-audience.jpg","alt":"Getting To Know Your Audience","originalHeight":250,"originalWidth":600,"originalAspectRatio":2.4}},{"slug":"/resources/toolkit-for-social-video","title":"The Toolkit for Social Video","description":"How to Optimise Creative Video Content to Engage Your Audience","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Content by ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{"uri":"/var/hootsuite/storage/images/media/images/popimedia-logo3/625689-1-eng-US/popimedia-logo_medium.png"},"content":[{"data":{},"marks":[],"value":"View Image","nodeType":"text"}],"nodeType":"hyperlink"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Video will account for 75% of internet traffic by 2020. So it’s important that brands know how to create, target, and optimize video for their content marketing efforts. Our Toolkit for Video will help you create videos that get watched and drive results for your business.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Download the guide to learn:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"The next big trend for creative video content","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"How to create strong video content using our Creative Best Practices","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Optimise your performance and boost ROI with video","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"Just fill in the form on the right to download the Toolkit for Video.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Toolkits","industry":"","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/craft_11763_image/3bc73779b97f2f6c27e9456b4d07e5be/the-toolkit-for-social-video.jpg","alt":"The Toolkit For Social Video","originalHeight":277,"originalWidth":640,"originalAspectRatio":2.3104693140794224}},{"slug":"/resources/transforming-the-financial-services-industry-in-australia","title":"How Social Executives are Transforming the Financial Services Industry in Australia","description":"A report from Hootsuite and LinkedIn ","details":{"data":{},"content":[{"data":{},"content":[{"data":{"uri":"/var/hootsuite/storage/images/media/images/icons-masthead-161012_650x250-whitepaper/620751-1-eng-US/icons-masthead-161012_650x250-whitepaper_feature.jpg"},"content":[{"data":{},"marks":[],"value":"View Image","nodeType":"text"}],"nodeType":"hyperlink"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"The financial services industry (FSI) is in an era of unprecedented disruption. Suffering from a loss of customer trust since the global financial crisis, business models are changing and so too is the role of executives within the industry.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"In association with LinkedIn, Hootsuite has examined the value and impact of executive social media activity across Australia’s financial enterprises.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"This exclusive report covers the impact of the disruption seen across the industry and showcases the opportunities that executives have to lead, engage, and empower their employees.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Download the report and you’ll discover some impressive stats. For example:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"42% of the social media performance of staff can be attributed to the social media activities of executives","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Executives that are active on social receive 6.54 times higher engagement than their peers","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Organisations that embrace social are 51% more likely to reach their quota, while 78% of social sellers out perform their peers who aren’t on social media","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"To learn more about how executives can gain the upper hand in the Australian financial services industry using social media, simply fill in the form on the right side of this page and you’ll get instant access to the report.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Research \u0026 Trends","industry":"","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/craft_5456_image/a1780ab596c55213b1695aae02a9bc5a/how-social-executives-are-transforming-the-financial-services-industry-in-australia.jpg","alt":"How Social Executives Are Transforming The Financial Services Industry In Australia","originalHeight":286,"originalWidth":450,"originalAspectRatio":1.5734265734265733}},{"slug":"/resources/social-media-strategy-australia-higher-education","title":"Cross-Campus Innovation: A Guide to Social Media Strategy for Australian Higher Education Institutions ","description":"This guide offers insights and tactics for how Australian educational institutions can implement a campus-wide social media strategy","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Recent research has revealed that while the top-ranked schools globally—such as Harvard, Cambridge, and Stanford—are highly active on social networks, Australian institutions are yet to capitalise on the opportunities that social media offers across campus and throughout the student lifecycle.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"This guide offers insights and tactics for how Australian educational institutions can implement a campus-wide social media strategy to increase enrollment applications, improve student engagement satisfaction, raise donations, and build institutional reputation.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Strategy \u0026 Tactics","industry":"Higher Education","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/craft_5453_image/851e5b341181b96456a953c56d9eb465/cross-campus-innovation-a-guide-to-social-media-strategy-for-australian-higher-education-institutions.jpg","alt":"Cross Campus Innovation A Guide To Social Media Strategy For Australian Higher Education Institutions","originalHeight":285,"originalWidth":450,"originalAspectRatio":1.5789473684210527}},{"slug":"/resources/the-social-revolution-australia-higher-education","title":"The Social Revolution: Redefining the Student Experience in Australian Higher Education Institutions","description":"Hootsuite has partnered with data research agency RTL to analyse the social media activities and behaviours of 128 Australian universities and higher education institutions.","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Hootsuite has partnered with data research agency RTL to analyse the social media activities and behaviours of 128 Australian universities and higher education institutions. Benchmarking these against leading institutions worldwide, we have discovered that the adoption of social media within the industry has been one-dimensional. In fact, only 30% of Australian education providers are engaging their social media audience more than once a week.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Download this report to learn about the challenges facing Australian higher education institutions in their campaigns towards a ‘digital campus’ and how those challenges impact brand, perception, recruitment, and retention.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Research \u0026 Trends","industry":"Higher Education","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/craft_5450_image/e5da77124f18a80600a232e1c9edcf47/the-social-revolution-redefining-the-student-experience-in-australian-higher-education-institutions.jpg","alt":"The Social Revolution Redefining The Student Experience In Australian Higher Education Institutions","originalHeight":285,"originalWidth":450,"originalAspectRatio":1.5789473684210527}},{"slug":"/resources/social-video-checklists","title":"The Social Video Toolkit","description":"3 checklists to help you create and share videos on social ","details":{"data":{},"content":[{"data":{},"content":[{"data":{"uri":"/var/hootsuite/storage/images/media/images/header_image/634595-1-eng-US/header_image.jpg"},"content":[{"data":{},"marks":[],"value":"View Image","nodeType":"text"}],"nodeType":"hyperlink"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"On average, there are eight billion daily video views on Facebook. And there are over 1 billion YouTube users. Social video is beginning to dominate almost every platform—and it’s only getting bigger.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"But the idea of creating your own social videos can be daunting. Getting them the exposure they deserve can also be a challenge. To help, we’ve created three handy checklists to guide you through the process of creating a video and sharing it with the world. They include:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Checklist 1: Creating a video for social","nodeType":"text"},{"data":{},"marks":[],"value":"From choosing a genre, to sourcing production resources—this checklist will help guide you in creating a social video from start to finish","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Checklist 2: Managing YouTube comments","nodeType":"text"},{"data":{},"marks":[],"value":"Learn how to engage with your biggest fans while quickly addressing any negative comments or spam.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Checklist 3: Increasing video views and YouTube subscribers","nodeType":"text"},{"data":{},"marks":[],"value":"Attract as many views and subscribers as possible by using these tips and tactics.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"Simply fill out the form on the right side of the page and you’ll get instant access to our ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"Social Video Toolkit","nodeType":"text"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Toolkits","industry":"","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/craft_5424_image/fff3bfff452535d670f2c68e2c70fb1f/the-social-video-toolkit.jpg","alt":"The Social Video Toolkit","originalHeight":285,"originalWidth":450,"originalAspectRatio":1.5789473684210527}},{"slug":"/resources/social-video-strategy","title":"A Guide to Social Video Strategy","description":"5 steps to creating videos that make an impact","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"There are millions of videos competing for your audience’s attention on social media, and that number is only expected to grow. According to a report from Cisco, video will account for 80% of global internet traffic by 2019.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"How can yours stand out? Even without a huge budget, celebrity cameos, or a famous brand name—any business can do more with video on social.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"In this guide you’ll find insights and advice that will help you tackle social video, from planning and creating videos to distributing them and measuring the impact.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"You’ll discover:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"The types of video content that will resonate with your audience","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"How to get more views and exposure for your videos","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Ways of growing an engaged community through social video","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Tips and tricks for creating social video for YouTube, Facebook, Twitter, and Instagram","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"Simply fill out the form on the right side of this page, and you’ll get instant access to ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"Social Video Strategy: 5 Steps to Creating Videos That Make an Impact","nodeType":"text"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Strategy \u0026 Tactics","industry":"","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/craft_5417_image/1213723d58862dec063506ced115760a/social-video-strategy-a-hootsuite-guide.jpg","alt":"Social Video Strategy A Hootsuite Guide","originalHeight":285,"originalWidth":450,"originalAspectRatio":1.5789473684210527}},{"slug":"/resources/facebook-best-practices","title":"Facebook Best Practices","description":"The 3 Types of Content that Facebook Audiences Love","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"On an average day, over 1,500 pieces of content compete for placement in your customer’s Facebook News Feed. With so much content competing for limited space, how can your brand win? By boosting the number of times people share your content.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"In this guide, you’ll discover the exact types of Facebook content and strategies that predictably increase traffic and customer engagement—including shares.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"By the end, you’ll have a clear understanding of how to tackle organic reach and engagement on Facebook. You’ll learn:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"The 3 types of content that perform best on Facebook","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"How a medium-sized brand gains thousands of shares with simple images","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Specific steps to grow your presence with contests and videos","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"}],"nodeType":"document"},"category":"Not Categorized","industry":"","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/craft_5378_image/eadb657f2abfcb81614c1d23a1f3a8ad/facebook-best-practices.jpg","alt":"Facebook Best Practices","originalHeight":285,"originalWidth":450,"originalAspectRatio":1.5789473684210527}},{"slug":"/resources/polymer-solutions-social-media-case-study","title":"Bringing science to social: Polymer Solutions grows followers by 375%","description":"How a B2B technology-based company took an analytic approach to creating a social media strategy","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Social media can be used to not only attract and engage customers and potential employees but also to tell a brand story. Recognizing this power, Polymer Solutions decided to use social to reach more clients and expand the business beyond their local community.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"But Polymer Solutions is an independent testing company that investigates the chemical composition, durability, and safety of a variety of materials such as bath toys and medical devices. And as an organization unaccustomed to social media marketing, they didn’t know where to start.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Download this case study to discover how a B2B technology-based company took an analytic approach to creating a social strategy.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"375% Increase in follower growth","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Increased their audience reach from local to global","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Saved time by increasing team efficiency","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Online connections became real-life business partners","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Fostered an internal culture of sharing and celebrating the work of Polymer Solutions ","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"The company had been told we needed ","nodeType":"text"},{"data":{},"marks":[],"value":"[","nodeType":"text"},{"data":{},"marks":[],"value":"social media","nodeType":"text"},{"data":{},"marks":[],"value":"]","nodeType":"text"},{"data":{},"marks":[],"value":", but no one understood why or how it could be relevant to a B2B technology-based company.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"—Caitlyn Scaggs, Director of Communications and Marketing, Polymer Solutions","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"blockquote"}],"nodeType":"document"},"category":"Case Studies","industry":"Technology","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/craft_5305_image/4b354ce1eb2d5bb3eaf75a93a1df1625/bringing-science-to-social-polymer-solutions-grows-followers-by-375.jpg","alt":"Bringing Science To Social Polymer Solutions Grows Followers By 375","originalHeight":285,"originalWidth":450,"originalAspectRatio":1.5789473684210527}},{"slug":"/resources/influencer-marketing-101","title":"Influencer Marketing 101","description":"3 steps to creating a successful influencer campaign ","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"According to eMarketer, 84% of marketers expect to launch at least one campaign involving an influencer in the next 12 months.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"In our guide Influencer Marketing 101, you’ll learn how to craft a successful influencer marketing strategy from start to finish.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"The guide shows you:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"The #1 mistake to avoid in your strategy","nodeType":"text"},{"data":{},"marks":[],"value":"—why you need to focus on the customer, instead of looking for popular social media accounts.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Step-by-step instructions to help you identify the best influencers","nodeType":"text"},{"data":{},"marks":[],"value":"—including the exact tools to use and how to conduct effective social outreach.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":" ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"Easy and effective ways to measure ROI","nodeType":"text"},{"data":{},"marks":[],"value":"—you’ll get clear instructions on how to track new revenue earned from influencers.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Download the Guide","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Research \u0026 Trends","industry":"","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/craft_5288_image/6c0225be3e8265001f9acc0b38405ef4/influencer-marketing-101.jpg","alt":"Influencer Marketing 101","originalHeight":285,"originalWidth":450,"originalAspectRatio":1.5789473684210527}},{"slug":"/resources/social-media-strategy-template","title":"Social Media Strategy Template","description":"To start building your social media strategy, just fill in the form to get instant access to your Social Media Strategy Template. ","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"We’ve created the ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"Social Media Strategy Template","nodeType":"text"},{"data":{},"marks":[],"value":" as a working template and companion to that guide. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"The bonus? We’ve created it in PowerPoint format, so once you’re finished you can ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"easily share it with your team","nodeType":"text"},{"data":{},"marks":[],"value":" or present your strategy to other departments and even executives.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Strategy \u0026 Tactics","industry":"","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/craft_5282_image/7d89b8edb4766b226df312964d2bc8db/social-media-strategy-template.jpg","alt":"Social Media Strategy Template","originalHeight":285,"originalWidth":450,"originalAspectRatio":1.5789473684210527}},{"slug":"/resources/social-media-advertising","title":"Social Media Advertising","description":"Tips for Running Successful Paid Social Campaigns","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"If you’ve been hesitant to fully commit to the world of social media advertising, consider this: in 2016, Facebook earned $26.9 billion from social advertisers—which could include your competitors.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"While that’s a huge number, it shouldn’t be a surprise.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Social media advertising can be a tangible driver of leads and sales—when it’s done right.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"So we’ve created ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"Social Media Advertising: Tips for Running Successful Paid Social Campaigns","nodeType":"text"},{"data":{},"marks":[],"value":" to help you launch cost-effective and results-focused advertising on social media.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"You’ll discover how to:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Choose between cost-per-click (CPC) and cost-per-thousand-impressions (CPM) bidding","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Ensure that you’re joining the social conversation—not distracting people from it","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Use your organic social media results to guide your paid campaigns—making every dollar count","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"To learn how to make social ads work for you just fill in the form on the right side of this page, and you’ll get instant access to Social Media Advertising: Tips for Running Successful Paid Social Campaigns.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Strategy \u0026 Tactics","industry":"","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/craft_5205_image/6a567bcdcc10a496012c8f6f7a4c3222/social-media-advertising.jpg","alt":"Social Media Advertising","originalHeight":285,"originalWidth":450,"originalAspectRatio":1.5789473684210527}},{"slug":"/resources/social-selling-for-large-organizations","title":" Social Selling For Large Organizations","description":"Best practices to empower sales teams on social ","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Social selling can transform how your organization connects with prospects and customers.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"But making sure that your strategy is widely embraced and adopted is no small task. This is especially true for large organizations operating in different regions with thousands of sales professionals in the field.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"With our Social Selling Toolkit, you’ll master the steps and key strategies that will empower your teams to beat their quotas.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"White Paper: How Social Is Changing The Local Buying Journey","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"A concise look at how social is overtaking search traffic—and what this means for how modern buyers find, decide, and buy in their local neighborhoods.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Guide: Rolling Out a Social Strategy to Local Sales Teams","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Adoption is key for social selling, especially in organizations with different regions and local sales professionals. Use these three key steps to guide your strategy.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Forrester Report: Break Through the Hype of Social Selling","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Does social selling produce the results consultants and tech vendors promise? Forrester takes a sensible look at the strategies that work—and the hype to avoid.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"To gain instant access to your Social Selling Toolkit, just fill in the form on the right side of the page.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Strategy \u0026 Tactics","industry":"","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/craft_5195_image/8a41c1a111e09d1cbff9136c1e659c96/social-selling-for-large-organizations.jpg","alt":"Social Selling For Large Organizations","originalHeight":286,"originalWidth":451,"originalAspectRatio":1.5769230769230769}},{"slug":"/resources/instagram-master-tactics","title":"Instagram Master Tactics","description":"With 500 million monthly active users, Instagram is filled with creative marketing and community-building opportunities. ","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"With 500 million monthly active users and substantially higher engagement rates than Facebook and Twitter, Instagram is filled with creative marketing and community-building opportunities for companies of all sizes.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"To help you use Instagram effectively as part of your wider social media strategy, we’ve developed a guide, ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"Instagram Master Tactics: How to Get More Customers in Less Time with Hootsuite","nodeType":"text"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"This new guide uses case studies to show you creative ways to use Instagram effectively, including how your business can:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Boost loyalty—and sales—by sharing behind-the-scenes images of your product being made","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Build trust by featuring photos your employees at work and sharing their stories","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Inspire customers—and grow your followers—by showing them a unique perspective on the world","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"To start tapping into the potential of Instagram, just fill in the form on the right side of this page, and you’ll get instant access to ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"Instagram Master Tactics","nodeType":"text"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Register Now to Access Your Guide","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Strategy \u0026 Tactics","industry":"","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/craft_5125_image/c7400c9c3aecd8bd58f63cf08b1def1a/instagram-master-tactics.png","alt":"Instagram Master Tactics","originalHeight":285,"originalWidth":450,"originalAspectRatio":1.5789473684210527}},{"slug":"/resources/instagram-quick-start-guide","title":"Instagram and Hootsuite","description":"A Quick Start Guide. With 400 million monthly active users, Instagram can open up a world of opportunity for your business. ","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"How to schedule, publish, and manage Instagram posts from Hootsuite","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"With 400 million monthly active users (and counting), Instagram can open up a world of opportunity for your business.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Now that Instagram is fully integrated within the Hootsuite platform, you’re just a few steps away from being able to manage, schedule, and monitor your Instagram activity in a whole new way.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"In this guide, you’ll learn how to:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Connect your Instagram account to Hootsuite","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Schedule and send Instagram images from both Hootsuite web and mobile","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Collaborate with team members and share access to Instagram","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Extend your Instagram management capabilities with the Hootsuite App Directory","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"}],"nodeType":"document"},"category":"Not Categorized","industry":"","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/craft_5111_image/1e2e6fe16d60730654f4c1be62a28ecc/instagram-and-hootsuite.jpg","alt":"Instagram And Hootsuite","originalHeight":285,"originalWidth":450,"originalAspectRatio":1.5789473684210527}},{"slug":"/resources/social-media-survival-guide-for-small-businesses","title":"Social Media Guide for Small Businesses","description":"How to use social media to grow your business, save time, and stay competitive","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"As a small business owner and entrepreneur, you’re busy driving the business forward. Any extra time and resources you may have are spent on high-value activities that will have the biggest impact on your bottom line.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"We’ve spoken with many small business owners in your position who are driving real business impact with social media—from increased brand recognition, sales, and customer loyalty, to reduced marketing spend. From these discussions, we’ve uncovered trends in how entrepreneurs use social media and Hootsuite to grow their business, manage time and resources, and stay competitive.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Download the “Social Media Survival: A Guide for Small Business Owners” eBook to discover:","nodeType":"text"}],"nodeType":"heading-4"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"How to make the most of your limited time and resources","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Where to begin on social media and tips to get you started","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Three features that will help save you time and resources—and get organized","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Success story: How one food truck owner uses Hootsuite to improve daily communications","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"How to grow your business and drive sales","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"How social media can help grow your business","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Three features that will help you drive new sales and leads","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Success story: How Five Guys burger restaurant uses Hootsuite to reach customers and expand into new markets","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"How to stay competitive and manage your reputation","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"How to listen and learn from your customers, competitors, and industry","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Three features that will help your small business stay competitive","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Success story: How Fairware uses Hootsuite to enhance their brand reputation and maintain transparent conversations","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"For the truck’s first three years, I did all of the social ‘à la minute’ meaning ‘live.’ That took 4 to 6 hours a day and consumed my life, making it harder to run my business. Since ","nodeType":"text"},{"data":{},"marks":[],"value":"[","nodeType":"text"},{"data":{},"marks":[],"value":"adopting","nodeType":"text"},{"data":{},"marks":[],"value":"]","nodeType":"text"},{"data":{},"marks":[],"value":" Hootsuite, we schedule our Tweets and posts beforehand. We’ve expanded to include several cities and Hootsuite helps manage multiple cities and social profiles—doing this separately would be laborious and ineffective.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"—Dave Danhi, CEO, founder, and chef at The Grilled Cheese Truck","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"blockquote"}],"nodeType":"document"},"category":"Strategy \u0026 Tactics","industry":"","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/craft_5092_image/616ef8b57cfedc15dbc4aa3dd6f04221/social-media-survival-guide-for-small-businesses.jpg","alt":"Social Media Survival Guide For Small Businesses","originalHeight":285,"originalWidth":450,"originalAspectRatio":1.5789473684210527}},{"slug":"/resources/social-media-resources","title":"Top 3 Social Media Resources","description":".","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Helping you maximize the value of your social outreach is Hootsuite’s #1 priority.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Our top three white papers will help you close more business—and understand why—while ensuring your social presence is compliant and secure.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Five-Step Guide to Better Social Media Security","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"Social media disasters—the types of crises that can be catastrophic to a brand—are on the rise. Do you know how to avoid them?","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Get up-to-speed on the most common social media security challenges and learn the key steps to take to reduce your risk.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Definitive Guide to Social Selling","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"Social selling is different, but it doesn’t need to be difficult.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Find out how to build your funnel and crush your quota with real-world tips on using social media to relate to customers, identify opportunities, and provide value at every stage of the purchase process.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Turning Insight Into Action: The Journey to Social Media Intelligence","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"Is your team finding it overwhelming to monitor, understand, and act on the huge amount of social data created around your brand and industry, every single day?","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Learn how to integrate social intelligence into routine business processes for smarter, faster decisions across your organization.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Research \u0026 Trends","industry":"","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/craft_5047_image/b5d14039ad83f281ba8c2bf21e870795/top-3-social-media-resources.jpg","alt":"Top 3 Social Media Resources","originalHeight":285,"originalWidth":450,"originalAspectRatio":1.5789473684210527}},{"slug":"/resources/listen-and-serve","title":"Listen and Serve","description":"7 innovative ways governments can increase transparency and public participation","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Social media is a cost-effective way for governments—of all sizes—to increase transparency and reinvent how they serve constituents.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"To help you do the same, we’ve researched some of the leaders and broken down their strategies in our new guide, ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"Listen and Serve: 7 Innovative Ways Governments Can Increase Transparency and Public Participation.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Download the guide now, and you’ll discover:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"How a small town in Spain is experimenting with ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"extreme transparency on social media","nodeType":"text"},{"data":{},"marks":[],"value":"—and what you can learn from their experiment","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Why your standard web analytics might be the wrong way to ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"measure social media success","nodeType":"text"},{"data":{},"marks":[],"value":" (and what you should track instead)","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"How your community social media “sensors” can ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"increase the speed of your emergency response","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"To read these real-world examples—and find out how you can replicate their results—just fill in the form on the right side of this page, and you’ll get instant access to ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"Listen and Serve: 7 Innovative Ways Governments Can Increase Transparency and Public Participation.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"CTA AT TOP OF FORM: Register Now to Access Your Guide","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Strategy \u0026 Tactics","industry":"Government","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/craft_5022_image/3f30472b35bff9e8bf3bdb529ecab65a/listen-and-serve.jpg","alt":"Listen And Serve","originalHeight":250,"originalWidth":600,"originalAspectRatio":2.4}},{"slug":"/resources/from-tweets-to-impact","title":"From Tweets to Impact","description":"8 steps to building an innovative government social media strategy","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"The way your government or public sector agency organizes its social media management—from defining workflows to enabling collaboration between teams—will have a huge impact on the effectiveness of your social initiatives.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Download our guide, ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"From Tweets to Impact: 8 Steps to Building an Innovative Government Social Media Strategy","nodeType":"text"},{"data":{},"marks":[],"value":", to learn the specific actions your organization needs to take to use social media effectively, including:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Empowering employees to confidently serve the public","nodeType":"text"},{"data":{},"marks":[],"value":"—safely and compliantly","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Centralize access and management of social media accounts—to ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"do more with existing resources","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Strengthen security","nodeType":"text"},{"data":{},"marks":[],"value":" by understanding the role your people, processes, and platform all play","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"To start cutting costs—and find more effective ways to serve your constituents—just fill in the form on the right side of this page, and you’ll get instant access to the ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"From Tweets to Impact guide","nodeType":"text"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Strategy \u0026 Tactics","industry":"Government","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/craft_5018_image/51a2d1caddb32a7296ad482ae20bb542/from-tweets-to-impact.jpg","alt":"From Tweets To Impact","originalHeight":285,"originalWidth":600,"originalAspectRatio":2.1052631578947367}},{"slug":"/resources/how-hootsuite-wins-with-social-data","title":"How Hootsuite Wins with Social Data","description":"Learn how our own marketing pros use social listening and analytics to hit KPIs","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"At Hootsuite, we like to say that social is in our DNA. As a social media company, we know the power of social data first hand and we use it to improve our social and business results every day.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Truly benefitting from social data is a challenge for a lot of marketers. We get it—social media can be overwhelming. But social data doesn’t have to be a black hole. There are simple tools and tactics you can use to find meaningful, actionable insights from social.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"To prove it, our latest white paper, ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"How Hootsuite Wins with Social Listening and Analytics","nodeType":"text"},{"data":{},"marks":[],"value":", will reveal how Hootsuite’s very own marketing pros tap into the power of social data every day. Plus, we’ll highlight real examples of when social analytics helped us make important decisions and improve our business results.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Download the white paper to learn:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"The importance of competitive benchmarking—highlighted by an important strategy shift we made based on real data.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"How we use social listening to inspire new SEO-friendly content.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Why each of our campaigns start and end with social data—and the key social metrics we use to optimize and report on results.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"How real-time social data helps us maximize Hootsuite’s thought leadership program.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"Download the white paper now to learn how to turn data into actionable insights from a company that was built on social.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Strategy \u0026 Tactics","industry":"","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/craft_5008_image/924eac10398601c7eabb630371cdb22c/how-hootsuite-wins-with-social-data.png","alt":"How Hootsuite Wins With Social Data","originalHeight":285,"originalWidth":450,"originalAspectRatio":1.5789473684210527}},{"slug":"/resources/10-tips-for-running-your-first-campaign","title":"10 Tips For Running Your First Campaign","description":"How to establish a compelling social marketing strategy to engage your audience online","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Whether your goals are lead generation or the creation of user-generated content, social media contests and campaigns can help you achieve them. And you can start achieving your goals from your very first marketing app or contest.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"If you want to learn how to create a successful debut campaign, then our white paper ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"10 Tips for Running Your First Campaign","nodeType":"text"},{"data":{},"marks":[],"value":" can help. This paper was written to help you understand how to design and launch your first social marketing campaign or contest, and how to make that campaign as popular as possible.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"The white paper includes practical, actionable tips like:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Pick a type","nodeType":"text"},{"data":{},"marks":[],"value":" of campaign that matches your marketing goals.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Find your fans","nodeType":"text"},{"data":{},"marks":[],"value":" by researching where your audience lives on social before investing in promoted Tweets or Statuses","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Go with the flow","nodeType":"text"},{"data":{},"marks":[],"value":" and match the tone of your social media contests and campaigns to your offline advertising","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Get analytical","nodeType":"text"},{"data":{},"marks":[],"value":" from half-time through to the end so you can track and calibrate the reach of your campaign from launch to conclusion","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"To learn more about how to make a strong debut in the world of social media campaigning, just fill in the form on the right side of this page, and you’ll get instant access to ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"10 Tips for Running Your First Campaign","nodeType":"text"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Research \u0026 Trends","industry":"","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/craft_4990_image/463d160b7bd73f70665377cdce0e8484/10-tips-for-running-your-first-campaign.jpg","alt":"10 Tips For Running Your First Campaign","originalHeight":285,"originalWidth":450,"originalAspectRatio":1.5789473684210527}},{"slug":"/resources/spectrum-health-case-study","title":"How Spectrum Health navigated HIPAA while scaling social media across their 23K+ employees","description":"","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Discover how Spectrum Health System integrates Nexgate and Brandwatch with Hootsuite Enterprise to maintain compliance on social media","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"\n","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Case Studies","industry":"Health Care","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/3VeXBeDD0gCFHica3zHshk/c1694ffa32f9b904f02fecebedf59b03/spechealth3.jpg","alt":"","originalHeight":1,"originalWidth":1,"originalAspectRatio":1}},{"slug":"/resources/hootsuite-mobile-a-quick-start-guide","title":"Hootsuite Mobile","description":"A Quick Start Guide","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"The world of social is moving quickly. With the Hootsuite mobile app, you can make every second count with your customers and get the most out of social for your business.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"The Hootsuite mobile app allows you to quickly schedule and publish content, manage all social profiles from one app, and monitor conversations and mentions.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"In this quick start guide, you’ll learn how to:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Download the Hootsuite mobile app","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Schedule and publish content","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Share images, videos, and GIFs","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Assign messages and set up listening streams","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Track user engagement on Twitter","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"Find out how to effectively manage your social media with the Hootsuite mobile app.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Not Categorized","industry":"","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/craft_4882_image/41e3b8a017f127964c488f723f546f1c/hootsuite-mobile-a-quick-start-guide.jpg","alt":"Hootsuite Mobile A Quick Start Guide","originalHeight":285,"originalWidth":450,"originalAspectRatio":1.5789473684210527}},{"slug":"/resources/8-social-media-tips-for-financial-services","title":"8 Social Media Tips for Financial Services","description":"Finance industry-specific best practices for implementing social media","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"A McKinsey Global Institute study estimated that ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"social technologies could contribute up to $423 billion in value annually in consumer financial services","nodeType":"text"},{"data":{},"marks":[],"value":".","nodeType":"text"},{"data":{},"marks":[],"value":"Social media humanizes customer service, ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"brings businesses closer to their stakeholders","nodeType":"text"},{"data":{},"marks":[],"value":", and makes information more accessible to the knowledge workers who are the heart of any financial services organization.","nodeType":"text"},{"data":{},"marks":[],"value":"But to reap the rewards of social, you need to embrace it intelligently, following ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"best practices for the financial services industry","nodeType":"text"},{"data":{},"marks":[],"value":".","nodeType":"text"},{"data":{},"marks":[],"value":"Our exclusive white paper on ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"8 Social Media Tips for Financial Services","nodeType":"text"},{"data":{},"marks":[],"value":" outlines the path to social success for financial services organizations with ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"8 practical tips","nodeType":"text"},{"data":{},"marks":[],"value":", including:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Tracking social ROI","nodeType":"text"},{"data":{},"marks":[],"value":" to know how your social strategy contributes to revenue, customer loyalty, and other targets","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Encouraging your social teams to ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"distribute new learning seamlessly","nodeType":"text"},{"data":{},"marks":[],"value":"—both within the team and your organization as a whole","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Monitoring for social mentions","nodeType":"text"},{"data":{},"marks":[],"value":" of your organization—the good, the bad and the ugly—and responding appropriately","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"To learn more about implementing social media within your financial services organization, just fill in the form on the right side of this page, and you’ll get instant access to ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"8 Social Media Tips for Financial Services","nodeType":"text"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Strategy \u0026 Tactics","industry":"","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/craft_4765_image/4dc9d5388bcd7374d541ebc00eb3d9a7/8-social-media-tips-for-financial-services.jpg","alt":"8 Social Media Tips For Financial Services","originalHeight":250,"originalWidth":600,"originalAspectRatio":2.4}},{"slug":"/resources/ensure-social-media-compliance-across-your-organization","title":"Ensure Compliance Across Your Organization","description":"How to establish the right compliance controls","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Customers now expect the same level of service on social media from financial firms, insurance providers, and other regulated enterprises as they receive from technology and retail companies. But without the right compliance controls in place, your organization could violate customer privacy rules and other regulatory guidelines.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Having ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"a social media policy, training employees, and using the right technology","nodeType":"text"},{"data":{},"marks":[],"value":" are all critical. ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"Are you taking the right steps to ensure compliance","nodeType":"text"},{"data":{},"marks":[],"value":"? ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"This guide will help you:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Evaluate social relationship platforms","nodeType":"text"},{"data":{},"marks":[],"value":" based on the needs of your organization in the long term","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Give you a better understanding of how your organization’s social needs map to ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"what a social relationship platform offers","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Understand the ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"current capabilities of social relationship platforms","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"}],"nodeType":"document"},"category":"Products \u0026 Services","industry":"Financial Services","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/craft_4629_image/148cc5f49d058bb16ab02aedac1fee77/ensure-social-media-compliance-across-your-organization.jpg","alt":"Ensure Social Media Compliance Across Your Organization","originalHeight":285,"originalWidth":450,"originalAspectRatio":1.5789473684210527}},{"slug":"/resources/6-steps-to-social-media-compliance","title":"6 Steps to Social Media Compliance","description":"Learn about how regulations may affect your industry while using social media","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"The newly formed PRA, FCA, the ESMA, and the MHRA – each has or is in the process of creating guidelines for social media communications to regulate organistions in their respective industries. What do you need to know before you get social?","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Download the Hootsuite and Nexgate white paper, ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"The Six Steps to Social Media Compliance","nodeType":"text"},{"data":{},"marks":[],"value":", to learn about how regulations may affect financial, retail, healthcare, pharmaceutical, and other industries using social media, and what you can do to address the growing requirements for your organisation.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"In this paper you'll ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"learn how to","nodeType":"text"},{"data":{},"marks":[],"value":":","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Architect compliance and acceptable use policy","nodeType":"text"},{"data":{},"marks":[],"value":" for your social media","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Monitor and enforce compliance controls","nodeType":"text"},{"data":{},"marks":[],"value":" across your social accounts","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Address risks to applications, processes, and intelligently archive","nodeType":"text"},{"data":{},"marks":[],"value":" communications for compliance and legal","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"}],"nodeType":"document"},"category":"Not Categorized","industry":"","image":{"src":"","alt":"5 Steps To Social Media Compliance","originalHeight":1,"originalWidth":1,"originalAspectRatio":1}},{"slug":"/resources/how-to-manage-your-pending-posts","title":"Managing your Pending Posts","description":"Learn how to schedule, AutoSchedule, view, and edit your pending posts","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"How to schedule social messages","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Social doesn’t sleep, but you do. So whether you’re a startup, mid-size business or a global corporation, there are always times when you can’t be on your mobile device or computer to be active online. To stay on top of your growing social audience, sprinkle in some scheduled messages and let Hootsuite share the load.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Here’s How","nodeType":"text"},{"data":{},"marks":[],"value":":","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Facebook, LinkedIn, Twitter? Personal or business? All of the above? Pick what social channels and profiles you want to send your message out to by selecting them in the profile picker.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Type your social message in the compose box.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Click the calendar icon in the bottom right of the compose box.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"In the calendar drop down set the date and time you want to send your message (double check AM/PM)","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Click the Send Now button. Poof! Message scheduled.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{"uri":"/var/hootsuite/storage/images/34489-1-eng-US/hoottip-schedule-pending-post-2.gif"},"content":[{"data":{},"marks":[],"value":"View Image","nodeType":"text"}],"nodeType":"hyperlink"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"ordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"AutoSchedule your social messages","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Can’t decide when to schedule your social? Want to spread out a handful of Tweets? Use ","nodeType":"text"},{"data":{"uri":"/products/social-media-engagement"},"content":[{"data":{},"marks":[],"value":"Hootsuite’s AutoSchedule","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" feature to schedule your messages for you, based on optimal tweet times. We’ll help you spread out your messaging to make the most of your content.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Here’s how","nodeType":"text"},{"data":{},"marks":[],"value":":","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Just like scheduling a message, choose your social networks first.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Type your social message in the compose box.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Click the calendar icon.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"In the drop down menu, the AutoSchedule feature is set to OFF. Turn it ON.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Press AutoSchedule. Boom. Done.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"ordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"Viewing and editing your scheduled message","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Where’d all those scheduled messages go? Want to edit any of them after the fact or delete one altogether? Don’t worry, we’re one step ahead of you.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Here’s How","nodeType":"text"},{"data":{},"marks":[],"value":":","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"On the left-hand side of your dashboard, Click the Publisher icon.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Click the Scheduled button","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"In here, you can view and edit any message that you’ve scheduled simply by hovering over the message and clicking the edit icon.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"This will open up an Edit Scheduled Message window where you can make and save your changes.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"ordered-list"}],"nodeType":"document"},"category":"Strategy \u0026 Tactics","industry":"","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/craft_4753_image/55a0d5812c63a95786d6b4d532059572/how-to-manage-your-pending-posts.jpg","alt":"How To Manage Your Pending Posts","originalHeight":285,"originalWidth":450,"originalAspectRatio":1.5789473684210527}},{"slug":"/resources/organize-your-social-business","title":"Organize your Social Business","description":"5 steps to developing and implementing an enterprise-wide social strategy","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"This white paper is designed to take your organization through the essential steps involved in ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"implementing a successful and scalable social media strategy","nodeType":"text"},{"data":{},"marks":[],"value":". Scale to meet customer needs and reap the rewards of effective social media engagement across the enterprise.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Gain insight on how to mandate social media use to positively impact all departments:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Integrate social","nodeType":"text"},{"data":{},"marks":[],"value":" into existing organizational and departmental goals.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Listen to conversations","nodeType":"text"},{"data":{},"marks":[],"value":" about your brand and learn from your competitors.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Engage to Build Community","nodeType":"text"},{"data":{},"marks":[],"value":": Empower your Social Team to contribute to the conversation.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Encourage your Social Teams","nodeType":"text"},{"data":{},"marks":[],"value":" to distribute new learning both within the Team and your organization as a whole.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Secure your online profiles","nodeType":"text"},{"data":{},"marks":[],"value":" to avoid publishing errant messages.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Measure your Social ROI","nodeType":"text"},{"data":{},"marks":[],"value":": Build the capacity for measurement into every social action","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Amplify your outreach","nodeType":"text"},{"data":{},"marks":[],"value":" and invest in a social future.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"Download your copy today. Discover the essential steps involved in turning a business with a social advocate into a mature social enterprise in our comprehensive ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"Organize Your Social Business","nodeType":"text"},{"data":{},"marks":[],"value":" white paper.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Strategy \u0026 Tactics","industry":"","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/craft_4541_image/6473b9bff15937819ae44dc541a827ec/organize-your-social-business.jpg","alt":"Organize Your Social Business","originalHeight":285,"originalWidth":450,"originalAspectRatio":1.5789473684210527}},{"slug":"/resources/8-tips-for-social-business","title":"8 Tips for Social Business","description":"How to measure ROI and scale your efforts","details":{"nodeType":"document","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"The idea of a Social Business is new enough that best practices for how businesses use social media are still being carved out. That means social media presents significant opportunities for companies that get it right early on.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Our resource ","marks":[],"data":{}},{"nodeType":"text","value":"8 Tips for Social Business","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" will help you lay a solid foundation—from evaluation to execution—to give you a head start.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"You’ll gain practical tips such as:","marks":[],"data":{}}]},{"nodeType":"unordered-list","data":{},"content":[{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"How to collaborate and keep your messaging consistent, intelligent, and brand-appropriate","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"How to give different departments (such as HR or sales) autonomy—while maintaining central control","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Measuring what counts (Hint: It’s not just the number of followers) so you can track the path—and revenue—from social message to conversion","marks":[],"data":{}}]}]}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"To learn more about how to position your organization to succeed as a more social business, just fill in the form on the right side of this page, and you’ll get instant access to ","marks":[],"data":{}},{"nodeType":"text","value":"8 Tips for Social Business.","marks":[{"type":"bold"}],"data":{}}]}]},"category":"Strategy \u0026 Tactics","industry":"","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/craft_4534_image/721fb4691379fb15ff1f8a64d0b7f9da/8-tips-for-social-business1.jpg","alt":"8 Tips For Social Business1","originalHeight":285,"originalWidth":450,"originalAspectRatio":1.5789473684210527}},{"slug":"/resources/social-media-toolkit","title":"The Social Media Toolkit for Fresh Ideas","description":"All the inspiration you need to feed the social beast","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Creative block is ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"so","nodeType":"text"},{"data":{},"marks":[],"value":" last year. But if it’s still cramping your style, this social media toolkit is here to help. It’s a round-up of our best content—including blogs, webinars, videos, and more—with the inspo, ideas, and advice you need to get over the hump and take your social posts to new heights.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Unlock the full collection and rack up ideas that’ll fill your social calendar in a jiff—month after month after month.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Here's a peek at what you'll get:","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Hundreds of foolproof, attention-grabbing ideas to try on Instagram, TikTok, Twitter, and LinkedIn","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Inspiration from stellar social posts and campaigns to get your creative juices flowing","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Unexpected, yet practical ways to find ideas—like running a social media audit, conducting competitor analysis, and updating your social strategy","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"What to do when you’re feeling creatively bankrupt—like putting different brainstorm methods to the test, leaning into content curation, and taking advice from other social media experts who’ve totally been there","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Toolkits","industry":""},{"slug":"/resources/how-the-racgp-uses-social-media-to-build-stronger-connections-with-its-audience","title":"How the RACGP uses social media to build stronger connections with its audience","description":"","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"The RACGP uses social listening and streamlined publishing workflows to grow its audience and drive engagement—while gaining insights to inform its broader strategy","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Case Studies","industry":"Health Care","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/60zRcF6ehK9LvTMrlGbdbd/602a00229d28237e1420fc611f56d574/image__18_.png","alt":"","originalHeight":1,"originalWidth":1,"originalAspectRatio":1}},{"slug":"/resources/enhancing-the-student-experience-with-social-media-content","title":"Enhancing the student experience with social media content","description":"","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"By partnering with Hootsuite, the University of St Andrews is actively engaging students across its social media profile","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Case Studies","industry":"Higher Education","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/3sKweHkxEzGkpyUt62T96q/5bd807c55ec5f318827d1efae18c42bd/image__23__copy.png","alt":"","originalHeight":1,"originalWidth":1,"originalAspectRatio":1}},{"slug":"/resources/apo-case-study","title":"How a pitch-perfect social media approach grew an orchestra’s social following by 82% ","description":"","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"The APO is New Zealand’s full-time professional Metropolitan orchestra, serving the country’s largest and most vibrant city with a comprehensive programme of concerts, education, and outreach activities","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Case Studies","industry":"Hospitality \u0026 Tourism","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/1j9Sj1IlP15g6EtcqUxQJK/4cb49a2418511414087158fad6b0a8a7/HS_22-CS-APOrchestra-ResourceCard-451x286.png","alt":"","originalHeight":1,"originalWidth":1,"originalAspectRatio":1}},{"slug":"/resources/infosheet/amplify-for-selling","title":"Connect with more prospects on social media","description":"Your customers are on social media, using Twitter, LinkedIn, Facebook, Instagram, and other social\nnetworks to inform their buying decisions. That means you need to be there at the right time—before your competitors get there first.","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Social selling is the use of social media to identify and engage with prospects and customers in real time. It’s a proven way to build and nurture relationships throughout the buying journey. And with Hootsuite Amplify, it’s easier than ever to get started with social selling—and start seeing results fast.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Find out how Hootsuite Amplify can help you reach and engage with the right people, build stronger relationships, and close more deals.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Products \u0026 Services","industry":""},{"slug":"/resources/melia-hotels","title":"How Meliá became one of the most influential hotel chains on social media","description":"","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Founded in Spain in 1956, Meliá Hotels International is the third-largest hotel group in Europe and the largest resort chain in the world. With 15 brands, 380 hotels, and 485 social profiles across 43 countries, the hotel giant needed a scalable platform solution that consolidated all elements of their ecosystem into one place. ","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Case Studies","industry":"Hospitality \u0026 Tourism","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/4WQVQtg79F9TGqP6T0gn2y/298c487ed16851bb6f6521bbdaa8614b/23-CS-MeliaHotels1-web-resource-image-card-451x286.png","alt":"","originalHeight":1,"originalWidth":1,"originalAspectRatio":1}},{"slug":"/research/education-social-media-trends-report","title":"A glimpse into the future of education on social","description":"See the latest data and discover the top social media trends specific to education.","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Did you know that educational institutions are planning to increase AI use for student service by 375% in 2024? Or that a whopping 66% of education marketers are concerned about their social ROI? There’s also a fast-growing favorite platform for higher ed institutions in the coming year—are you on it yet?\n\n","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"Read our Social Trends 2024 in Education report","nodeType":"text"},{"data":{},"marks":[],"value":" to get firsthand insights, industry inspo, and all the guidance you need to ace social media in the year ahead. ","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Research \u0026 Trends","industry":"Higher Education","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/7rsww1jKV1tLlh3Pb8PuWD/6342287420990cc096eefd32e1f91428/trends2024-ed-hero3_1000x600_1.png","alt":"decorative","originalHeight":294,"originalWidth":490,"originalAspectRatio":1.6666666666666667}},{"slug":"/resources/how-georgia-state-university-built-a-global-community-of-brand-advocates","title":"How Georgia State University Built a Global Community of Brand Advocates","description":"","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"\n\n","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Case Studies","industry":"Higher Education","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/6jYYXgozIwt3OqPNtpOjWD/00c73fa9db5a9223c1fad5288212a6e2/GSU_Building.jpeg","alt":"","originalHeight":1,"originalWidth":1,"originalAspectRatio":1}},{"slug":"/resources/best-practices-social-listening-finserv","title":"Social Listening Best Practices in Financial Services","description":"Build richer client relationships with real-time data from millions of conversations happening on social media","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Five billion people regularly use social media. Many of them are using it to talk about money, get financial advice, and plan for their future—are you listening to them? More importantly, are you listening in a way that can fuel your business strategy? This infosheet will give you the tools you need to start developing a comprehensive strategy to gather consumer insights on social media and then put them into action to drive real business impact.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Strategy \u0026 Tactics","industry":"Financial Services","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/1csYjFOhbnsGpcUNgzoq5z/e8decf7f11e265a7dd687c8bf7ccb9a9/web-listening-finserve-card-500x300.png","alt":"An engagement bar graph, and a graph titled \"AI INSIGHT powered by Blue Silk\"","originalHeight":600,"originalWidth":1000,"originalAspectRatio":1.6666666666666667}},{"slug":"/resources/how-abu-dhabi-is-boosting-tourism-with-social-media","title":"How Abu Dhabi is Boosting Tourism with Social Media","description":"","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"The Department of Culture and Tourism—Abu Dhabi works to regulate, support, develop and market Abu Dhabi’s tourism industry through activities aimed at promoting and preserving the emirate’s heritage and culture.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Case Studies","industry":"Hospitality \u0026 Tourism","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/6S0igIX9Tbd0W75RKYpZbV/39c83a0e1a71f80cd048483b5d96db5d/image__23_.png","alt":"","originalHeight":1,"originalWidth":1,"originalAspectRatio":1}},{"slug":"/resources/social-performance-guide","title":"How to get more budget for social","description":"Your boss wants to see how social media contributes to your organization’s bottom line. Are you measuring the things they care actually about? ","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Want to know the real secret to getting more budget for social media? ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"It’s simpler than you might think: what gets measured, gets budget. But too many social marketers are measuring all the WRONG things. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Find out what your boss ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"actually","nodeType":"text"},{"data":{},"marks":[],"value":" wants to know so they can understand how social media contributes to the big picture they care about.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Strategy \u0026 Tactics","industry":"","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/4iJeKNsonvmI5p84q1R6Qt/269e230445bd46db5a93254c66496c53/SocialPerformanceGuide-LandingPage_Index-300x150.jpg","alt":"decorative","originalHeight":626,"originalWidth":1251,"originalAspectRatio":1.9984025559105432}},{"slug":"/research/government-social-media-trends-report","title":"A glimpse into the future of government on social","description":"See the latest data and discover the top social media trends specific to government.","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"What do constituents *really* want to see from government social accounts? How are government agencies handling the constant rise of social platforms and features? Are agencies jumping on the AI bandwagon? And will they ever get a handle on compliance and regulations?","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Get the answers to all these questions (plus in-depth how-to’s and industry inspo) in our ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"Social Trends 2024 in Government report","nodeType":"text"},{"data":{},"marks":[],"value":". ","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Research \u0026 Trends","industry":"Government","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/7IBbSeaazLGdlLJDKrrYML/32a345730bdec2a3fe69f11c3b32bc7b/trends2024-gov-hero3_1000x600_1.png","alt":"decorative","originalHeight":296,"originalWidth":528,"originalAspectRatio":1.7837837837837838}},{"slug":"/resources/canva-templates","title":"50+ Free Canva Templates to Help You Beat Creative Block","description":"Create stunning content in seconds with access to dozens of free designs.","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Want your social content to look gorgeous, but don’t have the time and resources to design it all from scratch? Rest easy—we’ve got you covered with these beautiful design templates.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"We designed these using some of the most popular visual styles in social, so if you’re in a rush, you can just add your text and post away. Want to modify them to match your brand and style? Go ahead—they’re a snap to edit. And forget messing around with image sizes; they’re already perfectly sized for every format.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Here’s what you’ll find in this package:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Instagram Story Templates","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Instagram Carousel Templates","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Instagram Collage Templates (for feed posts and Stories)","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Instagram Reel Cover Templates","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Facebook Shop Cover Photo Templates","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Pinterest Templates","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"YouTube Banner Templates","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Strategy \u0026 Tactics","industry":"","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/2sfRLS3cgadsc5Re4xj8Nw/c8832cf45037d490f583975f68142ba1/web-preview-contentGTM-450x280.png","alt":"A preview card of a design mockup using Canva","originalHeight":280,"originalWidth":451,"originalAspectRatio":1.6107142857142858}},{"slug":"/research/nonprofit-social-media-trends-report","title":"A glimpse into the future of nonprofit on social","description":"See the latest data and discover the top social media trends specific to the nonprofit industry.","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"What type of content is most likely to inspire long-term support from your followers? How are nonprofit organizations handling the constant rise of social platforms and features? Are they jumping on the AI bandwagon? And which social platforms are they most (and least) confident will deliver a positive ROI? \n\n","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"Read our Social Trends 2024 in Nonprofit report","nodeType":"text"},{"data":{},"marks":[],"value":" to get answers to all these questions, plus firsthand insights, industry inspo, and all the guidance you need to be a social media innovator for the year ahead. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"italic"}],"value":"Looking for more nonprofit resources? Check out our ","nodeType":"text"},{"data":{"uri":"https://www.hootsuite.com/about/hootgiving"},"content":[{"data":{},"marks":[{"type":"italic"}],"value":"HootGiving Program for Nonprofits","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[{"type":"italic"}],"value":" for discounts, content and more!","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Research \u0026 Trends","industry":"Non-Profit","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/148pAxAYQ0XCHjWlbLZZcp/439506cb952aa3bd0422b796e96f7dd2/trends2024-health-hero3_1000x600_1.png","alt":"decorative","originalHeight":296,"originalWidth":493,"originalAspectRatio":1.6655405405405406}},{"slug":"/resources/case-study-translink","title":"How One Social Media Campaign Increased TransLink’s Brand Sentiment","description":"","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"The transit authority uses social listening to gain customer insights, engage with transit users, and even improve rider behavior Request a demo.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Case Studies","industry":"Government","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/JkyLFOPR62nW4Li7ryrsK/615b26c87930ee20927db52499ad56a1/translink.jpg","alt":"","originalHeight":1,"originalWidth":1,"originalAspectRatio":1}},{"slug":"/resources/university-of-sydney-the-value-of-social-media-case-study","title":"How the University of Sydney Proves the Value of Social Media","description":"","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"An innovative ‘social squad’ connects the dots between social media strategy and top-level organizational goals","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Case Studies","industry":"Higher Education","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/QG4cJPDgMITspeNapikJE/c4e6396e2a750445d366673dc7eb634c/image__11_.png","alt":"","originalHeight":1,"originalWidth":1,"originalAspectRatio":1}},{"slug":"/resources/power-up-your-social-listening","title":"Power Up Your Social Listening","description":"Over 5 billion people are on social media talking about their likes, dislikes, and wants. Are you listening? ","details":{"nodeType":"document","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"That’s the magic of social listening—it’s market research on steroids, with billions of people actively (and publicly) talking about what they like, don’t like, want, and don’t want. In this guide, you’ll learn five simple steps you can take to use social listening to drive real value for your business.","marks":[],"data":{}}]}]},"category":"Strategy \u0026 Tactics","industry":"","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/2IJKglryqXIrI8UUia7iBf/e38d2e0821b351cfde31c64a6443a921/web-listening-powerup-card-500x300.png","alt":"Multiple pop up windows, featuring a pie chart titled \"sentiment\", an engagement bar graph, a hand holding a phone, and a heart with 2.3k likes.","originalHeight":600,"originalWidth":1001,"originalAspectRatio":1.6683333333333332}},{"slug":"/resources/business-roi-on-social-guide","title":"12 real business problems you can solve with social","description":"It’s true: Getting likes, shares, and comments on your posts is fun. But driving business results with social? That’s what keeps the lights on for social marketing teams.","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"At Hootsuite, we’ve worked with hundreds of thousands of organizations and seen in detail how they use social media to drive their business goals, from building brand awareness and driving ecommerce sales to mitigating digital risk and cutting operational costs across their organization. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"The best part? They’ve got clear numbers to prove they’re getting a measurable return on their organization’s investment in social media. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"In this brief guide, you’ll find 12 stories of how top brands are using social media to succeed. Take a look, get inspired, and get ready to level up your social strategy.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Strategy \u0026 Tactics","industry":"","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/WVFvGZygYkkikRjRd3XgP/e246cea00cd3ec06b7fce007ff85d957/GTM_Moment___Promotional_Production___Web___ROI_Page___Design_553x296_1.png","alt":"decorative","originalHeight":296,"originalWidth":553,"originalAspectRatio":1.8682432432432432}},{"slug":"/resources/digital-trends","title":"2022 Digital Trends Report","description":"Read the report now for an in-depth look at 2022’s most noteworthy digital trends and statistics.","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"The Digital 2022 Global Overview Report by Hootsuite and We Are Social provides an in-depth look at the state of all things digital in 2022. It highlights the year’s key trends and stats that can guide businesses to make more informed decisions about where to spend their time and money online.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"From reaching Gen Z to leveling up your social selling game, this guide has all the insights you need to create a well-informed social strategy now and in the future. It also covers the latest trends in digital advertising and internet use. Sell more, reach the right audience, and boost engagement by staying in the know.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Bookmark the report to reference key internet and social media statistics. Insights such as the most widely used social media networks, how often people spend on each one, and user demographics can help you build a data-driven plan tailored to your goals.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Get full access to the Digital Trends Report from Hootsuite and We Are Social now.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Research \u0026 Trends","industry":""},{"slug":"/resources/georgia-state-university","title":"How Georgia State University Built a Global Community of Brand Advocates","description":"","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"\n\n","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Case Studies","industry":"Higher Education","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/6jYYXgozIwt3OqPNtpOjWD/00c73fa9db5a9223c1fad5288212a6e2/GSU_Building.jpeg","alt":"","originalHeight":1,"originalWidth":1,"originalAspectRatio":1}},{"slug":"/resources/amway-case-study","title":"How Amway Transformed Its Social Enterprise and Boosted Campaign Revenue by 500%","description":"","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"The Amway Social Cloud unites influencer marketing and ecommerce to set up the company’s brands and business owners for success","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Case Studies","industry":"Retail \u0026 CPG","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/1Xetzthd9I5kB7rx14Led7/d7d2c9295bfeef1a65cd51552ef9202d/image__4_.png","alt":"","originalHeight":1,"originalWidth":1,"originalAspectRatio":1}},{"slug":"/research/financial-services-social-media-trends-report","title":"A glimpse into the future of financial services on social","description":"See the latest data and discover the top social media trends specific to the financial services industry.","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"How do financial services organizations feel about AI? Can they *finally* crack the code on ROI confidence? What are the industry’s booming social tactics and biggest causes of concern?\n\nGet the answers to all these questions (plus in-depth how-to’s and industry inspo) in our ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"Read our Social Trends 2024 in Financial Services report","nodeType":"text"},{"data":{},"marks":[],"value":". ","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Research \u0026 Trends","industry":"Financial Services","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/5wZ2jhIN5gN64ERqSsnSLN/f6c8b0ee6f2a92aaa6331b447e6a254f/trends2024-finserv-hero3_1000x600_1.png","alt":"decorative","originalHeight":296,"originalWidth":495,"originalAspectRatio":1.6722972972972974}},{"slug":"/resources/social-media-engagement-bayes-case-study","title":"How social media engagement helped Bayes navigate a sensitive renaming project","description":"","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"The London-based, internationally-focused business school used Talkwalker insights to inform news updates and correct misinformation.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Case Studies","industry":"Higher Education","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/5LOey17ptvgSNyriSvXOpL/b7c01ed85513459ddc8111f32eb2bdb6/CollegeBuilding__1_.jpg","alt":"","originalHeight":1,"originalWidth":1,"originalAspectRatio":1}},{"slug":"/research/healthcare-social-media-trends-report","title":"A glimpse into the future of healthcare on social","description":"See the latest data and discover the top social media trends specific to the healthcare industry.","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Did you know that healthcare organizations are planning to increase AI use for patient service by 422% in 2024? Or that a whopping 69% of healthcare marketers are concerned about their social ROI? There’s also a fast-growing favorite platform for healthcare orgs in the coming year—are you on it yet?\n\n","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"Read our Social Trends 2024 in Healthcare report","nodeType":"text"},{"data":{},"marks":[],"value":" to get firsthand insights, industry inspo, and all the guidance you need to be a social media innovator for the year ahead. ","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Research \u0026 Trends","industry":"Health Care","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/148pAxAYQ0XCHjWlbLZZcp/439506cb952aa3bd0422b796e96f7dd2/trends2024-health-hero3_1000x600_1.png","alt":"decorative","originalHeight":296,"originalWidth":493,"originalAspectRatio":1.6655405405405406}},{"slug":"/resources/guide/social-selling-roadmap-realestate","title":"3 Steps for Starting a Social Selling Program in Real Estate","description":"Only 47% of realtors feel confident in their social media skills. What can their firms do to help?","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"While most real estate organizations are “doing” social media, each one is at a different stage in their social selling journey. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Regardless of where you are in your journey, you should have a roadmap in place to ensure you’re maximizing the opportunity that social selling presents.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"This guide outlines a social selling roadmap for real estate organizations and details the people, processes, and technology required to make progress—and see real results.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Strategy \u0026 Tactics","industry":"Real Estate"},{"slug":"/resources/how-antalis-leads-its-industry-on-social-with-employee-ambassadors","title":"How Antalis Leads Its Industry on Social with Employee Ambassadors","description":"","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"The paper, packaging and visual communication distributor uses a social-first strategy to unify communications, streamline recruiting, and drive growth.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Case Studies","industry":"Retail \u0026 CPG","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/2DHGpTMBeeHv9q67lUFaMn/2ae210463a62bf68045a8a96dbede655/thmb-antalis.jpg","alt":"","originalHeight":1,"originalWidth":1,"originalAspectRatio":1}},{"slug":"/resources/sykes-case-study","title":"How SYKES Latin America used Hootsuite to reduce hiring costs and attract high-quality candidates on social","description":"","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Find out how SYKES Latin America cut through the noise of a competitive hiring market to grow their brand on social—and find more qualified job applicants.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Case Studies","industry":"Agency","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/4FQIdrk8bmdM6apX5VGYn8/fca836b33634859e23bd7779246013df/mediacard-sykes.jpg","alt":"","originalHeight":1,"originalWidth":1,"originalAspectRatio":1}},{"slug":"/resources/how-marketo-uses-social-media-to-improve-campaigns","title":"Marketo uses Hootsuite to improve lead quality and maintain 93% customer satisfaction","description":"","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"How Marketo gained superior customer insights and closed deals faster.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Case Studies","industry":"Technology","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/26fCl4BZBdNMg8zjVXk49j/8cf84d92886f23da8abf55de0ffc94b2/marketo-resource-library.jpg","alt":"","originalHeight":1,"originalWidth":1,"originalAspectRatio":1}},{"slug":"/resources/12-problems-solved-with-social","title":"12 Business Problems You Can Solve with Social","description":"This guide will show you how top brands solve some of their biggest challenges and prove social’s impact with metrics that matter. ","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Social media has been used in marketing departments for over a decade—and it’s quickly finding its footing in almost every other corner of larger businesses. Recruiters use it to find and retain top talent. Sales teams use it to validate leads and close bigger deals. And executives use it to build their personal reputations, court investors, and instill confidence in their companies.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Strategy \u0026 Tactics","industry":"","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/AOcwKHQnGhWaeZO5h71oK/cacaa22c595e3c52d93e6b9b96b3a425/v2_2x.png","alt":"decorative","originalHeight":300,"originalWidth":600,"originalAspectRatio":2}},{"slug":"/resources/sodexo-case-study","title":"How Sodexo Universities builds meaningful connections with students","description":"","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Sodexo Universities partnered with Hootsuite to increase customer satisfaction and build trust with its communities. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Case Studies","industry":"Hospitality \u0026 Tourism","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/3tcO425Xc1YX2ea3RXqCpr/47fe1be06f96b234ee43bb0453667c1d/image__15_.png","alt":"","originalHeight":1,"originalWidth":1,"originalAspectRatio":1}},{"slug":"/resources/unesco","title":"How UNESCO used social media to raise awareness of crimes against journalists","description":"","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"With limited resources, UNESCO used social media to raise awareness for its campaign to End Impunity for Crimes against Journalists","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Case Studies","industry":"Non-Profit","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/1JZ781nmudu8bUQnA8y66f/e4a15cda9947fa281984289fa6699de0/UNESCO_Siege_-__C__Ignacio_Marin-2496__1_.jpg","alt":"","originalHeight":1,"originalWidth":1,"originalAspectRatio":1}},{"slug":"/resources/nokia-case-study","title":"How Nokia used social to become the talk of the world’s largest mobile tech event","description":"","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Nokia’s social media approach at Mobile World Congress 2017 made them the event’s top social influencer—generating kudos for the tech brand’s social team from Nokia customers and staff alike.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Case Studies","industry":"Technology","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/H3WXtzQuLdSpAx5mUPP84/b5531abc39d81d8d963edcc10108a9a8/image__24_.png","alt":"","originalHeight":1,"originalWidth":1,"originalAspectRatio":1}},{"slug":"/resources/mapfre-creates-a-united-social-media-strategy-to-deliver-consistent-brand-voice","title":"Mapfre creates a united social media strategy to deliver a consistent brand voice across channels","description":"","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Discover how the Spanish insurance giant greatly increased its digital presence","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Case Studies","industry":"Financial Services","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/UidsXBamN2Qtt6enWTxNs/57a25098c74d19ac3d30d02a162921b9/thmb-Mapfre.jpg","alt":"","originalHeight":1,"originalWidth":1,"originalAspectRatio":1}},{"slug":"/resources/british-museum-increased-engagement","title":"How the British Museum Increased Social Media Engagement by 126%","description":"","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"With nearly five million followers on Facebook, Instagram, and Twitter, the Museum turned to Hootsuite for help delivering on its multi-channel publishing strategy and empowering its social team to engage more frequently and effectively with its audience.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Learn how a social media strategy focussed on audience engagement and customer service helped the British Museum attract millions of new followers—while deepening engagement and uncovering actionable insights.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Case Studies","industry":"Hospitality \u0026 Tourism","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/7f6W5myNulK8agUgOnsZgN/1767e2557200bb9c127bb574ca3c8769/event_default.png","alt":"","originalHeight":1,"originalWidth":1,"originalAspectRatio":1}},{"slug":"/resources/six-group-case-study","title":"SIX automates key cybersecurity tasks to actively protect itself against social media threats","description":"","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Learn how a Swiss finance company integrated a variety of social media security tools into one dashboard to quickly identify and deal with threats","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Case Studies","industry":"Financial Services","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/5HeKlgAb3kO25TPo3DcXSg/c31f6f13bbc8bfd52ca906bc8bd3dccd/six_mediacard.jpeg","alt":"","originalHeight":1,"originalWidth":1,"originalAspectRatio":1}},{"slug":"/resources/wwf","title":"How the WWF inspires global action with social media","description":"","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Inside WWF: The social media strategy behind the world’s leading conservation organization","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Case Studies","industry":"Non-Profit","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/1WyEWOcBJwUW2iGlMba2pD/1d23e1fabe80592bbcd5658187d8ca61/WWF.jpg","alt":"","originalHeight":1,"originalWidth":1,"originalAspectRatio":1}},{"slug":"/resources/innovate-uk","title":"Innovate UK executed a social media strategy to get their message seen by more people","description":"","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Learn how Innovate UK turned their employees into brand advocates and grew their reach by 20x","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Case Studies","industry":"Government","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/51OlLL5Ynlk0Qf7ama2sNX/50c2e845d09325c2a8ceb62ff32e58bd/Thumbnail.jpg","alt":"","originalHeight":1,"originalWidth":1,"originalAspectRatio":1}},{"slug":"/resources/8-elements-of-a-successful-government-social-media-strategy","title":"The 8 Elements of a Successful Government Social Media Strategy","description":"A practical guide for public sector organizations\n","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"What does a successful social media strategy include for public sector organizations? Hootsuite has worked with national governments, leading digital cities, and innovative public sector agencies to help them build strong, meaningful connections with citizens ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Read this guide to discover:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"The eight best practices that inform the social strategies of leading governments and public sector organizations","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Real examples of innovative agencies and departments using social media to connect with citizens","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"How to build successful initiatives while ensuring your agency meets compliance and security requirements","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Strategy \u0026 Tactics","industry":"Government","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/4qwZxl1Mzucqq61OqcZa1T/58170806fd083ab841a1b6ff98f21d42/8_Elements_Govt_resource_card_432x326_2x.png","alt":"decorative","originalHeight":652,"originalWidth":864,"originalAspectRatio":1.3251533742331287}},{"slug":"/resources/how-melias-social-first-strategy-built-customer-loyalty-and-business-resilience-during-a-crisis","title":"How Meliá’s Social-First Strategy Built Customer Loyalty and Business Resilience During a Crisis","description":"","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"The company used social listening, engagement, influencers, and advocacy to strengthen brand awareness and loyalty throughout the COVID-19 pandemic—building the foundation for business recovery","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Case Studies","industry":"Hospitality \u0026 Tourism","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/6zXv2SyoJxoLawyhqSks8A/66bc2968de13202153af42f705f0572f/23-CS-MeliaHotels2-web-resource-image-card-451x286.png","alt":"","originalHeight":1,"originalWidth":1,"originalAspectRatio":1}},{"slug":"/resource/the-social-campus","title":"The Social Campus","description":"Improving the student, staff, and alumni experience with social media","details":{"nodeType":"document","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Top-ranked schools are highly active on social networks—and they aren’t just targeting current students. They’re reaching out through the entire student lifecycle, building relationships that start before recruits even step on campus and continue long after graduation day.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"In this guide, you’ll discover how a higher education institution can become a true social campus, in which each university department uses social media to accomplish its individual objectives, while working toward broader organizational goals.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Here’s what you’ll learn:","marks":[],"data":{}}]},{"nodeType":"unordered-list","data":{},"content":[{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Insights and tactics to help you implement a campus-wide social media strategy ","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Strategies to increase enrollment applications, improve student satisfaction, raise donations, and enhance your reputation","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Examples of leading schools and universities using social media in innovative and effective ways ","marks":[],"data":{}}]}]}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"","marks":[],"data":{}}]}]},"category":"Strategy \u0026 Tactics","industry":"Higher Education","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/6iEVwrGKrAuYurlO9lHQs/49822cb3c2230dfcb50a9e00ee8571fc/The_Social_Campus_resource_card_432x326_2x.png","alt":"decorative","originalHeight":652,"originalWidth":864,"originalAspectRatio":1.3251533742331287}},{"slug":"/resources/how-ochsner-health-reaches-new-audiences-on-social-and-doubled-its-engagement","title":"How Ochsner Health Reaches New Audiences on Social—and Doubled its Engagement","description":"","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"With a strategy powered by social listening, the healthcare system shows its human side to boost brand awareness while combating misinformation","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Case Studies","industry":"Health Care","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/5LYxFtHY0EIfE4bd9bMkH2/bdae85172ef548f74a3b602c4db227ff/CS_Ochsner_ResourceCard_451x286.jpg","alt":"","originalHeight":1,"originalWidth":1,"originalAspectRatio":1}},{"slug":"/resources/antalis","title":"How Antalis Leads Its Industry on Social with Employee Ambassadors","description":"","details":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Antalis is Europe’s leading B2B distributor of paper, packaging solutions, and visual communication products, with offices in 39 countries and global sales of €2.1 billion","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"category":"Case Studies","industry":"","image":{"src":"//images.ctfassets.net/ta4ffdi8h2om/7jZji7iDrAviKkIfsIVE4Y/abc081728652ece33189be9a7089b0c8/_DSC9397Brainstore.JPG","alt":"","originalHeight":1,"originalWidth":1,"originalAspectRatio":1}}],"singlePageUrls":{"Resources":"/resources","Press Releases":"/newsroom","Events":"/events","Changelog":"/whats-new","Webinars":"/webinars"},"sys":{"id":"3nHJOcr5XREqsUVlQ0PQDq","__typename":"Sys"},"__typename":"CaseStudyTemplate","intro2Body":null,"paragraph3Body":null,"stickyMediaBody":null,"paragraph4Body":null,"indexPageTitle":"How a Kidney Care Company Drove 42% More Job Applications from LinkedIn","heroTitle":"How a Kidney Care Company Drove 42% More Job Applications from LinkedIn","spotlightMediaTitle":null,"spotlightMedia":null,"statsTitle":null,"statsCtasCollection":{"items":[],"__typename":"CaseStudyTemplateStatsCtasCollection"},"intro1Title":"Seeking the best people to provide the best patient care","intro2Title":null,"introMedia":null,"stickySectionHeading":"The Strategy","productsUsed":["Hootsuite Amplify"],"paragraph1Title":"Inspiring teammates to share the DaVita story","paragraph2Title":"Providing ambassadors with compelling content to share","paragraph3Title":null,"stickyMediaTitle":null,"stickyMediaImage":null,"stickyMediaCtasCollection":{"items":[],"__typename":"CaseStudyTemplateStickyMediaCtasCollection"},"whatsNextTitle":"The Result","paragraph4Title":null,"relatedCaseStudiesTitle":null,"relatedCaseStudiesCollection":{"items":[],"__typename":"CaseStudyTemplateRelatedCaseStudiesCollection"},"category":"Case Studies","industry":"Health Care","heroLogo":{"__typename":"Asset","title":"DaVita case study - page template logo","description":"","url":"https://images.ctfassets.net/ta4ffdi8h2om/6amOE37q4eXFHzNvMqqRwj/3f289858836e8598a95a407003a417f0/CS_Davita_EN_Logo-180x70.png"},"heroIntroCopy":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"The steps DaVita took to build a healthy social media recruiting strategy using Hootsuite Amplify","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"__typename":"CaseStudyTemplateHeroIntroCopy","links":{"__typename":"CaseStudyTemplateHeroIntroCopyLinks","entries":{"__typename":"CaseStudyTemplateHeroIntroCopyEntries","inline":[],"block":[]}}},"paragraph1Body":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"While social media is typically the domain of marketing, and recruitment usually belongs to HR, DaVita's teams realized their approach would be stronger and more effective if they collaborated.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"First, the teams identified that the best way to attract nurses and patient care professionals is by showing them how great it is to work at DaVita. They highlighted this through four content pillars: innovation, a supportive culture, great benefits, and plenty of career opportunities. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"They also knew that talking about themselves on branded social accounts wasn’t going to get them the results they needed, explains David Tauchen, Director of Communications, Owned Content, Social Media for DaVita.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"“Research has shown us that voices of individuals are trusted far more than brand voices,” he says.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"By empowering their teammates to share personal work experiences, DaVita can tell the real story: that their people are passionate about patient care. Leveraging their employees’ networks also helps their stories reach a wider audience. Every post gets shared by hundreds of teammates to their own networks. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"But, with nearly 200 talent acquisition partners and ambassadors involved, keeping a unified narrative was going to be a challenge. And that’s not to mention all the compliance and brand safety risks. ","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"__typename":"CaseStudyTemplateParagraph1Body","links":{"__typename":"CaseStudyTemplateParagraph1BodyLinks","entries":{"__typename":"CaseStudyTemplateParagraph1BodyEntries","inline":[],"block":[]}}},"paragraph2Body":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"For this strategy to succeed, the teams identified that they needed an easy and scalable way for their ambassadors to share pre-approved, brand-safe content.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Enter Hootsuite Amplify, an employee advocacy platform that makes it easy for employees to safely share company social media posts, boost brand awareness, and expand reach. Kristin Landreth, DaVita’s Employment Brand Content Manager, explains how simplicity was key to adoption.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"“Once we write the stories and send to the Amplify platform, our talent acquisition teammates can simply choose the stories they are inclined to share and post on their social media channels,” she says. “They don’t need to worry if it’s on-brand or if it’s approved—it’s all safe content to use.”","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Of course, making it easy to use for teammates is just one aspect. It was just as important to make sure that the content was compelling enough to share.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"For Jenny Nailling, Communications Manager at DaVita, it was all about sharing inspiring content focused on specific teammates and how the organization helped them build their careers.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Landreth adds, “We want to share the authentic story of DaVita and demonstrate what life could look like as a DaVita teammate.”","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Now, DaVita has 200 ambassadors across teams sharing their success stories on social media. And through Hootsuite Amplify, those stories reach a wider audience of potential recruits—seamlessly and safely. ","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"__typename":"CaseStudyTemplateParagraph2Body","links":{"__typename":"CaseStudyTemplateParagraph2BodyLinks","entries":{"__typename":"CaseStudyTemplateParagraph2BodyEntries","inline":[],"block":[]}}},"whatsNextBody":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Between inspiring stories and the ease of sharing them, it’s no surprise that DaVita found success with their Hootsuite Amplify program.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Over 24,000 shares","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Over $1.5M in equivalent ad value","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"136% increase in traffic coming from LinkedIn on their career site","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"27% YoY increase in job applications from social media","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"80% sustained adoption rate of the program","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"According to Wright, the quality of traffic coming to DaVita’s career website is also much higher. But what’s been most impressive is how outcomes of the program can be directly tied to the Recruitment team’s strategic goals.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"It’s been so successful that DaVita is looking into ramping up the program so they can get more ambassadors on board, says Landreth.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"“We want to hire teammates that truly care—who want to build relationships and trust with our patients. Living with chronic kidney disease can be very challenging and frightening for patients,” she says. “We want to be sure that we attract nurses who share the desire to make a difference—whose passion is our purpose.” ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"With the help of Hootsuite Amplify, DaVita—and their patients—can rest easy.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"__typename":"CaseStudyTemplateWhatsNextBody","links":{"__typename":"CaseStudyTemplateWhatsNextBodyLinks","entries":{"__typename":"CaseStudyTemplateWhatsNextBodyEntries","inline":[],"block":[]}}},"statsCardsCollection":{"__typename":"CaseStudyTemplateStatsCardsCollection","items":[{"sys":{"id":"7tpsU2dnVZTS5NURvRJ3N2","__typename":"Sys"},"__typename":"ComponentStatCard","stat":"24K","body":"shares","alignment":"center","statColor":null},{"sys":{"id":"4TJwQXfnSaQsE9vsNbguLl","__typename":"Sys"},"__typename":"ComponentStatCard","stat":"$1.5M+","body":"in equivalent ad value","alignment":"center","statColor":null},{"sys":{"id":"1dpej3opsrdK7trfoRF4Td","__typename":"Sys"},"__typename":"ComponentStatCard","stat":"136%","body":"increase in applicants coming from LinkedIn on their career site","alignment":"center","statColor":null}]},"heroCtasCollection":{"__typename":"CaseStudyTemplateHeroCtasCollection","items":[{"sys":{"id":"2mAtLxhhZRPhfiw3KudXOU","__typename":"Sys"},"__typename":"ComponentButton","label":"Book a demo","buttonType":"primary","noteText":null,"modal":null,"icon":null,"isDriftLinkButton":false,"driftLink":null,"gaTrackingIdEntry":null,"link":{"sys":{"id":"70pBoNP55ILIZjNILElnFg","__typename":"Sys"},"__typename":"Link","externalLink":"https://www.hootsuite.com/request-demo","scrollToComponent":null,"openInNewTab":false,"queryParameters":null,"gaTrackingIdEntry":null,"ariaLabel":null,"internalLink":null}},{"sys":{"id":"1wrbOia7Mkqcnlfhw111NS","__typename":"Sys"},"__typename":"ComponentButton","label":"Download full case study","buttonType":"outline","noteText":null,"modal":null,"icon":null,"isDriftLinkButton":false,"driftLink":null,"gaTrackingIdEntry":null,"link":{"sys":{"id":"10X0rXiKXW6cgsHVPZAmwZ","__typename":"Sys"},"__typename":"Link","externalLink":"https://hootsuite.widen.net/s/srvbm8jhv5/cs_davita_en","scrollToComponent":null,"openInNewTab":true,"queryParameters":null,"gaTrackingIdEntry":null,"ariaLabel":null,"internalLink":null}}]},"intro1Body":{"json":{"data":{},"content":[{"data":{"target":{"sys":{"id":"1mQHM8mYwOgphLJRwSStqW","type":"Link","linkType":"Entry"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"DaVita is a healthcare company focused on caring for patients throughout the full spectrum of kidney disease. With roughly 2,700 centers in the US and hundreds more across 10 countries, DaVita treats over 200,000 patients internationally. They do this with the support of over 60,000 dedicated employees—or ‘teammates,’ as they’re called within the organization. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"To provide the level of care DaVita promises its patients, they know it’s crucial to have the right people in place, explains Katherine Wright, Director of Recruitment Marketing and Employer Brand at DaVita. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"“The patient’s experience is directly tied to the type of teammate that we’ve hired,” she says. “So if we want to make sure our patients have the experience they deserve, we have to hire the right type of candidate.”","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"But hiring patient care professionals, especially nurses, is not easy. Labor markets are increasingly competitive. Budgets are getting tighter. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Faced with these challenges, how could DaVita attract the right people?","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"__typename":"CaseStudyTemplateIntro1Body","links":{"__typename":"CaseStudyTemplateIntro1BodyLinks","entries":{"__typename":"CaseStudyTemplateIntro1BodyEntries","inline":[],"block":[{"sys":{"id":"1mQHM8mYwOgphLJRwSStqW","__typename":"Sys"},"__typename":"Media","mobileContent":null,"hideOnMobile":false,"content":{"sys":{"id":"4lXBJZF6B91nk4fvkZWWe5","__typename":"Sys"},"__typename":"ComponentEmbed","embed":"\u003ciframe width=\"560\" height=\"315\" src=\"https://www.youtube.com/embed/bPViNnAV7tM?si=B8c9XQ-_cWdUH0Ol\" title=\"DaVita case study video\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen\u003e\u003c/iframe\u003e","header":null,"subHeader":null,"backgroundColor":"white","type":"youtube","padding":"none","alignment":"center","share":null}}]}}},"indexPageImage":{"sys":{"id":"wLsEX6dn9w5B5tHd25tPO","__typename":"Sys"},"__typename":"Media","mobileContent":null,"hideOnMobile":null,"content":{"sys":{"id":"6u8AXpmbHtsduNGQzKkmy8","__typename":"Sys"},"__typename":"ImageAsset","altText":"decorative","caption":null,"imageUrl":null,"heading":null,"subheading":null,"isDecorative":true,"image":{"__typename":"Asset","title":"DaVita case study - page template index image","description":"","url":"https://images.ctfassets.net/ta4ffdi8h2om/AcFb1k8OpSocJnw62jQ39/f2c57685249ad3a57179f8826c416cb5/CS_Davita_EN_resourcecard-451x286.png","height":597,"width":941}}},"heroImage":{"sys":{"id":"2wWMYh9yPZM8EgHiaNtMlU","__typename":"Sys"},"__typename":"Media","mobileContent":null,"hideOnMobile":false,"content":{"sys":{"id":"2MkW6xSh1VGTc8cGQC4eyQ","__typename":"Sys"},"__typename":"ImageAsset","altText":"decorative","caption":null,"imageUrl":null,"heading":null,"subheading":null,"isDecorative":true,"image":{"__typename":"Asset","title":"DaVita case study - hero image","description":"","url":"https://images.ctfassets.net/ta4ffdi8h2om/6ZsA4gt7rfILEu6PVBX7te/07a5535ff8bac7d5ed5f493df58a4718/CS_Davita_EN_tripleblock-1000x1000.png","height":2084,"width":2084}}},"testimonial":{"sys":{"id":"3854629677","__typename":"Sys"},"__typename":"CompoundQuote","quote":"We want to hire teammates that truly care—who want to build relationships and trust with our patients. Living with chronic kidney disease can be very challenging and frightening for patients, we want to be sure that we attract nurses who share the desire to make a difference—whose passion is our purpose.”\n","company":"DaVita","logo":null,"profileName":"Kristin Landreth","jobTitle":"Employment Brand Content Manager","avatar":{"sys":{"id":"2ZuFuiubHJu8HqXgWRS8Et","__typename":"Sys"},"__typename":"Media","mobileContent":null,"hideOnMobile":null,"content":{"sys":{"id":"1UlmJzWfeUnDFgTXuR3M2C","__typename":"Sys"},"__typename":"ImageAsset","altText":"decorative","caption":null,"imageUrl":null,"heading":null,"subheading":null,"isDecorative":true,"image":{"__typename":"Asset","title":"DaVita case study - testimonial headshot","description":"","url":"https://images.ctfassets.net/ta4ffdi8h2om/6s0gPHmCPeSPEDjwK9fjtZ/74ce1ec45540ea3b1a0d633bf23e5b08/Screenshot_2024-02-26_at_5.25.54_PM.png","height":436,"width":476}}}},"pageType":"PageResource","locale":"en-US"},"globalNav":{"locale":"en-US","navMenu":[{"__typename":"NavMenu","label":"Top features","link":null,"numberOfColumns":2,"secondaryDropdown":{"__typename":"NavSecondaryDropdown","label":"Explore all features","itemsCollection":{"items":[],"__typename":"NavSecondaryDropdownItemsCollection"},"link":{"sys":{"id":"r5UE2vwBfU9HOeNi0GlNG","__typename":"Sys"},"__typename":"Link","externalLink":null,"scrollToComponent":null,"openInNewTab":false,"queryParameters":null,"ariaLabel":null,"gaTrackingIdEntry":{"__typename":"GaTrackingId","gaTrackId":"header_nav_whatwedo_platform"},"internalLink":{"__typename":"Page","slug":"/platform"}}},"itemsCollection":{"__typename":"NavMenuItemsCollection","items":[{"__typename":"NavItem","label":"Publish and schedule","badgeText":null,"icon":{"sys":{"id":"1ZPtLsNDnKmvgqHA9TJSS8","__typename":"Sys"},"__typename":"ImageAsset","altText":"decorative","caption":null,"imageUrl":null,"heading":null,"subheading":null,"isDecorative":true,"image":{"__typename":"Asset","title":"Publishing icon - DEFAULT NAV [DO NOT TOUCH]","description":"","url":"https://images.ctfassets.net/ta4ffdi8h2om/2xuLADkziqiBaoY4AtQEzy/91fb9f1d2cc5050df029113af4ec2eb1/publish.svg","height":14,"width":14}},"link":{"sys":{"id":"3ovBToi2lVUwNcyGIfCLbV","__typename":"Sys"},"__typename":"Link","externalLink":null,"scrollToComponent":null,"openInNewTab":false,"queryParameters":null,"ariaLabel":null,"gaTrackingIdEntry":{"__typename":"GaTrackingId","gaTrackId":"header_nav_WhatWeDo_Publish"},"internalLink":{"__typename":"Page","slug":"/platform/publishing"}}},{"__typename":"NavItem","label":"Social media analytics","badgeText":null,"icon":{"sys":{"id":"4AmqohWk8xbLtJseuE1Myu","__typename":"Sys"},"__typename":"ImageAsset","altText":"decorative","caption":null,"imageUrl":null,"heading":null,"subheading":null,"isDecorative":true,"image":{"__typename":"Asset","title":"Social media analytics icon - DEFAULT NAV [DO NOT TOUCH]","description":"","url":"https://images.ctfassets.net/ta4ffdi8h2om/2tKJkW1J72XAkSVuwDQWi9/0fe1104fa8f830f70981cda7c242e97e/analytics__1_.svg","height":13,"width":13}},"link":{"sys":{"id":"2FxdDeOSx1fm0mVopYtabh","__typename":"Sys"},"__typename":"Link","externalLink":null,"scrollToComponent":null,"openInNewTab":false,"queryParameters":null,"ariaLabel":null,"gaTrackingIdEntry":{"__typename":"GaTrackingId","gaTrackId":"header_nav_WhatWeDo_Analyze"},"internalLink":{"__typename":"Page","slug":"/platform/analytics"}}},{"__typename":"NavItem","label":"Social listening","badgeText":null,"icon":{"sys":{"id":"wutvahIlsedRBPx0qiOHe","__typename":"Sys"},"__typename":"ImageAsset","altText":"decorative","caption":null,"imageUrl":null,"heading":null,"subheading":null,"isDecorative":true,"image":{"__typename":"Asset","title":"Social listening icon - DEFAULT NAV [DO NOT TOUCH]","description":"","url":"https://images.ctfassets.net/ta4ffdi8h2om/7Xr2W3GRViHQkXPC65sGb/69f70c771afc693d9760f964f674e0b5/graphic_eq.svg","height":17,"width":16}},"link":{"sys":{"id":"27L7nEsCneYeBPzs8EsRxf","__typename":"Sys"},"__typename":"Link","externalLink":null,"scrollToComponent":null,"openInNewTab":false,"queryParameters":null,"ariaLabel":null,"gaTrackingIdEntry":{"__typename":"GaTrackingId","gaTrackId":"header_nav_WhatWeDo_Listening"},"internalLink":{"__typename":"Page","slug":"/platform/listening"}}},{"__typename":"NavItem","label":"AI content creation","badgeText":null,"icon":{"sys":{"id":"3qjqkvBKQlJBsyHzCGG0ZO","__typename":"Sys"},"__typename":"ImageAsset","altText":"decorative","caption":null,"imageUrl":null,"heading":null,"subheading":null,"isDecorative":true,"image":{"__typename":"Asset","title":"AI content creation icon - DEFAULT NAV [DO NOT TOUCH]","description":"","url":"https://images.ctfassets.net/ta4ffdi8h2om/3nNeYN90FqGQQoQT9IGgOV/3ab687e5eaaee352f10cc5ba6061d5aa/smart_toy.svg","height":16,"width":20}},"link":{"sys":{"id":"19P7VeCFQUd5m7d8Uz04LA","__typename":"Sys"},"__typename":"Link","externalLink":null,"scrollToComponent":null,"openInNewTab":false,"queryParameters":null,"ariaLabel":null,"gaTrackingIdEntry":{"__typename":"GaTrackingId","gaTrackId":"header_nav_WhatWeDo_Owlywriterai"},"internalLink":{"__typename":"Page","slug":"/platform/owly-writer-ai"}}},{"__typename":"NavItem","label":"Best times to post","badgeText":null,"icon":{"sys":{"id":"55n7JLpSwY5p9bNi2qYuGf","__typename":"Sys"},"__typename":"ImageAsset","altText":"decorative","caption":null,"imageUrl":null,"heading":null,"subheading":null,"isDecorative":true,"image":{"__typename":"Asset","title":"Best times to post icon - DEFAULT NAV [DO NOT TOUCH]","description":"","url":"https://images.ctfassets.net/ta4ffdi8h2om/6CPDngPJw9XsyyIAgjbAI7/ee1b9c2f2788647932585c7e1a876dc5/calendar_clock.svg","height":18,"width":18}},"link":{"sys":{"id":"6DtrFNbvpdyw2IfnISLjGj","__typename":"Sys"},"__typename":"Link","externalLink":null,"scrollToComponent":null,"openInNewTab":false,"queryParameters":null,"ariaLabel":null,"gaTrackingIdEntry":{"__typename":"GaTrackingId","gaTrackId":"header_nav_WhatWeDo_BestTimes"},"internalLink":{"__typename":"Page","slug":"/platform/best-time-to-post-on-social-media"}}},{"__typename":"NavItem","label":"Engagement tools","badgeText":null,"icon":{"sys":{"id":"56BCt7rdz6oQsTMVEJiwrb","__typename":"Sys"},"__typename":"ImageAsset","altText":"decorative","caption":null,"imageUrl":null,"heading":null,"subheading":null,"isDecorative":true,"image":{"__typename":"Asset","title":"Engagement tools - DEFAULT NAV [DO NOT TOUCH]","description":"","url":"https://images.ctfassets.net/ta4ffdi8h2om/eCJf8lwRbVWXlnNUKeF7D/d34e0a60ea17b2a4957853e0a48ed9a9/forum.svg","height":14,"width":14}},"link":{"sys":{"id":"6HUl61b4heXDWbiRqw3znu","__typename":"Sys"},"__typename":"Link","externalLink":null,"scrollToComponent":null,"openInNewTab":false,"queryParameters":null,"ariaLabel":null,"gaTrackingIdEntry":{"__typename":"GaTrackingId","gaTrackId":"header_nav_WhatWeDo_Engage"},"internalLink":{"__typename":"Page","slug":"/platform/engagement"}}},{"__typename":"NavItem","label":"Inbox and messaging","badgeText":null,"icon":{"sys":{"id":"3A8kC3sjBhz4eEOow0MNO4","__typename":"Sys"},"__typename":"ImageAsset","altText":"decorative","caption":null,"imageUrl":null,"heading":null,"subheading":null,"isDecorative":true,"image":{"__typename":"Asset","title":"Inbox and messaging - DEFAULT NAV [DO NOT TOUCH]","description":"","url":"https://images.ctfassets.net/ta4ffdi8h2om/3uGr48IpXAz7m7KAAU7fa6/86d96d97f517faf26ef9090f4839a81b/stacked_inbox.svg","height":15,"width":20}},"link":{"sys":{"id":"33AiL1eAHX5lEKKQuIPpZq","__typename":"Sys"},"__typename":"Link","externalLink":null,"scrollToComponent":null,"openInNewTab":false,"queryParameters":null,"ariaLabel":null,"gaTrackingIdEntry":{"__typename":"GaTrackingId","gaTrackId":"header_nav_WhatWeDo_inbox"},"internalLink":{"__typename":"Page","slug":"/platform/social-media-inbox"}}},{"__typename":"NavItem","label":"Employee advocacy","badgeText":null,"icon":{"sys":{"id":"6AY6doL0OE3NS78QrkzZzV","__typename":"Sys"},"__typename":"ImageAsset","altText":"decorative","caption":null,"imageUrl":null,"heading":null,"subheading":null,"isDecorative":true,"image":{"__typename":"Asset","title":"Employee advocacy icon - DEFAULT NAV [DO NOT TOUCH]","description":"","url":"https://images.ctfassets.net/ta4ffdi8h2om/5eJItCwy3vFbfQR3TPjpeq/168319ac46e88de11354dd3ab8395c9a/3p.svg","height":17,"width":18}},"link":{"sys":{"id":"572eQB2xHQ4TZxO8HOo4SO","__typename":"Sys"},"__typename":"Link","externalLink":null,"scrollToComponent":null,"openInNewTab":false,"queryParameters":null,"ariaLabel":null,"gaTrackingIdEntry":{"__typename":"GaTrackingId","gaTrackId":"header_nav_WhatWeDo_EmployeeAdvocacy"},"internalLink":{"__typename":"Page","slug":"/platform/employee-advocacy"}}},{"__typename":"NavItem","label":"Social advertising","badgeText":null,"icon":{"sys":{"id":"1twBZOaxziPRyqxgC4pb0R","__typename":"Sys"},"__typename":"ImageAsset","altText":"decorative","caption":null,"imageUrl":null,"heading":null,"subheading":null,"isDecorative":true,"image":{"__typename":"Asset","title":"Social advertising icon - DEFAULT NAV [DO NOT TOUCH]","description":"","url":"https://images.ctfassets.net/ta4ffdi8h2om/3xvt51r0NDsQ504mhzbkgl/068ef4dd9cf3c0beb68bb23295376423/campaign.svg","height":11,"width":14}},"link":{"sys":{"id":"WB9hMoQY6DW8zNyZ8QNVc","__typename":"Sys"},"__typename":"Link","externalLink":null,"scrollToComponent":null,"openInNewTab":false,"queryParameters":null,"ariaLabel":null,"gaTrackingIdEntry":{"__typename":"GaTrackingId","gaTrackId":"header_nav_WhatWeDo_Advertise"},"internalLink":{"__typename":"Page","slug":"/platform/advertising"}}}]}},{"__typename":"NavMenu","label":"Integrations","numberOfColumns":null,"itemsCollection":{"items":[],"__typename":"NavMenuItemsCollection"},"secondaryDropdown":null,"link":{"sys":{"id":"7u6YyKH2LhZw4eUYNynYmH","__typename":"Sys"},"__typename":"Link","externalLink":null,"scrollToComponent":null,"openInNewTab":false,"queryParameters":null,"ariaLabel":null,"gaTrackingIdEntry":{"__typename":"GaTrackingId","gaTrackId":"header_nav_Integrations"},"internalLink":{"__typename":"Page","slug":"/platform/integrations"}}},{"__typename":"NavMenu","label":"Industries","link":null,"numberOfColumns":2,"secondaryDropdown":{"__typename":"NavSecondaryDropdown","label":"See all industries","itemsCollection":{"items":[],"__typename":"NavSecondaryDropdownItemsCollection"},"link":{"sys":{"id":"4431NAZcsll84LDt87EHFV","__typename":"Sys"},"__typename":"Link","externalLink":null,"scrollToComponent":null,"openInNewTab":false,"queryParameters":null,"ariaLabel":null,"gaTrackingIdEntry":{"__typename":"GaTrackingId","gaTrackId":"header_nav_Industries"},"internalLink":{"__typename":"Page","slug":"/enterprise/industries"}}},"itemsCollection":{"__typename":"NavMenuItemsCollection","items":[{"__typename":"NavItem","label":"Small business","badgeText":null,"icon":{"sys":{"id":"p5lxft5zQJkxtpZtr71ZE","__typename":"Sys"},"__typename":"ImageAsset","altText":"decorative","caption":null,"imageUrl":null,"heading":null,"subheading":null,"isDecorative":true,"image":{"__typename":"Asset","title":"Small \u0026 medium business icon - DEFAULT NAV [DO NOT TOUCH]","description":"","url":"https://images.ctfassets.net/ta4ffdi8h2om/6EKkUX3UtjimSTrvlzk3hL/424676562342a9548ecd30929e127fa4/corporate_fare__1_.svg","height":15,"width":18}},"link":{"sys":{"id":"1XEBAFlhFXVV9urHZW2SwA","__typename":"Sys"},"__typename":"Link","externalLink":null,"scrollToComponent":null,"openInNewTab":false,"queryParameters":null,"ariaLabel":null,"gaTrackingIdEntry":{"__typename":"GaTrackingId","gaTrackId":"header_nav_Industries_smallbusiness"},"internalLink":{"__typename":"Page","slug":"/industries/smb"}}},{"__typename":"NavItem","label":"Financial services","badgeText":null,"icon":{"sys":{"id":"3DCFAq7mlllkaIn4s3vauR","__typename":"Sys"},"__typename":"ImageAsset","altText":"decorative","caption":null,"imageUrl":null,"heading":null,"subheading":null,"isDecorative":true,"image":{"__typename":"Asset","title":"Financial services icon - DEFAULT NAV [DO NOT TOUCH]","description":"","url":"https://images.ctfassets.net/ta4ffdi8h2om/1Czbpkpix696dtoO0NFR6j/8bd0a220a1e635d849852a26fae60350/savings.svg","height":16,"width":18}},"link":{"sys":{"id":"7tUl0aEz6LZ0jNwOtRveXE","__typename":"Sys"},"__typename":"Link","externalLink":null,"scrollToComponent":null,"openInNewTab":false,"queryParameters":null,"ariaLabel":null,"gaTrackingIdEntry":{"__typename":"GaTrackingId","gaTrackId":"header_nav_Industries_FinServ"},"internalLink":{"__typename":"Page","slug":"/industries/financial-services"}}},{"__typename":"NavItem","label":"Government","badgeText":null,"icon":{"sys":{"id":"71rEWrFi4llrEQnBMzJqCR","__typename":"Sys"},"__typename":"ImageAsset","altText":"decorative","caption":null,"imageUrl":null,"heading":null,"subheading":null,"isDecorative":true,"image":{"__typename":"Asset","title":"Government icon - DEFAULT NAV [DO NOT TOUCH]","description":"","url":"https://images.ctfassets.net/ta4ffdi8h2om/4gDhrkUM6FzsGzB0ZwOvTu/2d593af50a6000fa0ebd5787f531baad/account_balance.svg","height":17,"width":18}},"link":{"sys":{"id":"30MZ7fZYEJScdt7AkNnMmQ","__typename":"Sys"},"__typename":"Link","externalLink":null,"scrollToComponent":null,"openInNewTab":false,"queryParameters":null,"ariaLabel":null,"gaTrackingIdEntry":{"__typename":"GaTrackingId","gaTrackId":"header_nav_Industries_Government"},"internalLink":{"__typename":"Page","slug":"/industries/government"}}},{"__typename":"NavItem","label":"Healthcare","badgeText":null,"icon":{"sys":{"id":"sPqqzT3JG6Bu9LKcqjbGb","__typename":"Sys"},"__typename":"ImageAsset","altText":"decorative","caption":null,"imageUrl":null,"heading":null,"subheading":null,"isDecorative":true,"image":{"__typename":"Asset","title":"Healthcare icon - DEFAULT NAV [DO NOT TOUCH]","description":"","url":"https://images.ctfassets.net/ta4ffdi8h2om/64aMjr3cMcXZQQrDateYrr/e04deb144d1b56ddcbcf33913a805eab/ecg_heart.svg","height":15,"width":18}},"link":{"sys":{"id":"62lWV63Lz7Z8o3OjAZoeCf","__typename":"Sys"},"__typename":"Link","externalLink":null,"scrollToComponent":null,"openInNewTab":false,"queryParameters":null,"ariaLabel":null,"gaTrackingIdEntry":{"__typename":"GaTrackingId","gaTrackId":"header_nav_Industries_Healthcare"},"internalLink":{"__typename":"Page","slug":"/industries/healthcare"}}},{"__typename":"NavItem","label":"Education","badgeText":null,"icon":{"sys":{"id":"3ZCHdORs6qRg6NNXWf7eYT","__typename":"Sys"},"__typename":"ImageAsset","altText":"decorative","caption":null,"imageUrl":null,"heading":null,"subheading":null,"isDecorative":true,"image":{"__typename":"Asset","title":"Education icon - DEFAULT NAV [DO NOT TOUCH]","description":"","url":"https://images.ctfassets.net/ta4ffdi8h2om/3xydxQulD7cvYwcQIXk65o/588c92bb391a8da7c7e57f6bf49cb85c/school.svg","height":15,"width":20}},"link":{"sys":{"id":"4j8XXhFe2XOuQd4jiPClA9","__typename":"Sys"},"__typename":"Link","externalLink":null,"scrollToComponent":null,"openInNewTab":false,"queryParameters":null,"ariaLabel":null,"gaTrackingIdEntry":{"__typename":"GaTrackingId","gaTrackId":"header_nav_Industries_Education"},"internalLink":{"__typename":"Page","slug":"/industries/higher-education"}}},{"__typename":"NavItem","label":"Real estate","badgeText":null,"icon":{"sys":{"id":"78TXSFORJeyZ14INjUwxtu","__typename":"Sys"},"__typename":"ImageAsset","altText":"decorative","caption":null,"imageUrl":null,"heading":null,"subheading":null,"isDecorative":true,"image":{"__typename":"Asset","title":"Real estate icon - DEFAULT NAV [DO NOT TOUCH]","description":"","url":"https://images.ctfassets.net/ta4ffdi8h2om/35YniJ9A5LZJvTs33x74u8/52959809ea3c5f4aaf090627a79865f9/cottage.svg","height":17,"width":20}},"link":{"sys":{"id":"4yEm7kwY0BvsvL6dqW1fff","__typename":"Sys"},"__typename":"Link","externalLink":null,"scrollToComponent":null,"openInNewTab":false,"queryParameters":null,"ariaLabel":null,"gaTrackingIdEntry":{"__typename":"GaTrackingId","gaTrackId":"header_nav_Industries_RealEstate"},"internalLink":{"__typename":"Page","slug":"/industries/real-estate"}}},{"__typename":"NavItem","label":"Professional services","badgeText":null,"icon":{"sys":{"id":"7tlroyLsFS2u4y6In8zC61","__typename":"Sys"},"__typename":"ImageAsset","altText":"decorative","caption":null,"imageUrl":null,"heading":null,"subheading":null,"isDecorative":true,"image":{"__typename":"Asset","title":"Professional services icon - DEFAULT NAV [DO NOT TOUCH]","description":"","url":"https://images.ctfassets.net/ta4ffdi8h2om/1NRV6NDWaQKv92IH81TjJp/0c608fb449479a204648378fb4b4bb14/home_repair_service.svg","height":15,"width":18}},"link":{"sys":{"id":"2sXe1qACaUwPq085tD3Fh6","__typename":"Sys"},"__typename":"Link","externalLink":null,"scrollToComponent":null,"openInNewTab":false,"queryParameters":null,"ariaLabel":null,"gaTrackingIdEntry":{"__typename":"GaTrackingId","gaTrackId":"header_nav_Industries_ProServ"},"internalLink":{"__typename":"Page","slug":"/industries/professional-services"}}},{"__typename":"NavItem","label":"Legal","badgeText":null,"icon":{"sys":{"id":"6oSAMNgdrXRjBWf6dTEU48","__typename":"Sys"},"__typename":"ImageAsset","altText":"decorative","caption":null,"imageUrl":null,"heading":null,"subheading":null,"isDecorative":true,"image":{"__typename":"Asset","title":"Legal icon - DEFAULT NAV [DO NOT TOUCH]","description":"","url":"https://images.ctfassets.net/ta4ffdi8h2om/5HzOHGKSjGXmKOzLqGxb53/b0c918c87d577cc7a71f56d809dc9981/gavel.svg","height":16,"width":16}},"link":{"sys":{"id":"6tTBRJKKM2ss7qrexQkaly","__typename":"Sys"},"__typename":"Link","externalLink":null,"scrollToComponent":null,"openInNewTab":false,"queryParameters":null,"ariaLabel":null,"gaTrackingIdEntry":{"__typename":"GaTrackingId","gaTrackId":"header_nav_Industries_Legal"},"internalLink":{"__typename":"Page","slug":"/industries/legal"}}},{"__typename":"NavItem","label":"Agencies","badgeText":null,"icon":{"sys":{"id":"5x9LiqJPbUCeB6TzlL57nU","__typename":"Sys"},"__typename":"ImageAsset","altText":"decorative","caption":null,"imageUrl":null,"heading":null,"subheading":null,"isDecorative":true,"image":{"__typename":"Asset","title":"Agencies icon - DEFAULT NAV [DO NOT TOUCH]","description":"","url":"https://images.ctfassets.net/ta4ffdi8h2om/ECPNYbmeHpLGDAtRYsPEz/db11c120bd87920e4ed4402ce96ea154/groups.svg","height":11,"width":20}},"link":{"sys":{"id":"4FIO4LkmdyJ1bBVhryBuwZ","__typename":"Sys"},"__typename":"Link","externalLink":null,"scrollToComponent":null,"openInNewTab":false,"queryParameters":null,"ariaLabel":null,"gaTrackingIdEntry":{"__typename":"GaTrackingId","gaTrackId":"header_nav_Industries_Agencies"},"internalLink":{"__typename":"Page","slug":"/industries/agencies"}}},{"__typename":"NavItem","label":"Nonprofit","badgeText":null,"icon":{"sys":{"id":"oPYcDoSHUPxzmSlRwEBdv","__typename":"Sys"},"__typename":"ImageAsset","altText":"decorative","caption":null,"imageUrl":null,"heading":null,"subheading":null,"isDecorative":true,"image":{"__typename":"Asset","title":"Nonprofit icon - DEFAULT NAV [DO NOT TOUCH]","description":"","url":"https://images.ctfassets.net/ta4ffdi8h2om/2LEZQfRUgEdvPCvwjO1c6Y/396c410b13a06f1ab94e0a5f7a1419b5/volunteer_activism.svg","height":18,"width":19}},"link":{"sys":{"id":"BD9cWIZfA6BqxM2umoGlk","__typename":"Sys"},"__typename":"Link","externalLink":null,"scrollToComponent":null,"openInNewTab":false,"queryParameters":null,"ariaLabel":null,"gaTrackingIdEntry":{"__typename":"GaTrackingId","gaTrackId":"header_nav_Industries_Nonprofit"},"internalLink":{"__typename":"Page","slug":"/about/hootgiving"}}}]}},{"__typename":"NavMenu","label":"Resources","link":null,"numberOfColumns":2,"secondaryDropdown":null,"itemsCollection":{"__typename":"NavMenuItemsCollection","items":[{"__typename":"NavItem","label":"Social media trends","badgeText":"new","icon":{"sys":{"id":"4l3yOWItWB1580WE41qu8o","__typename":"Sys"},"__typename":"ImageAsset","altText":"decorative","caption":null,"imageUrl":null,"heading":null,"subheading":null,"isDecorative":true,"image":{"__typename":"Asset","title":"Social Media Trends Icon - DEFAULT NAV [DO NOT TOUCH]","description":"","url":"https://images.ctfassets.net/ta4ffdi8h2om/1rxgKUZBxcK7SZ1YiyPBSt/edcbee6efa930c7e4cf9891c1f12de0d/trending_up.svg","height":21,"width":20}},"link":{"sys":{"id":"6MvIEjge7sZZc0jiZoFhQ1","__typename":"Sys"},"__typename":"Link","externalLink":null,"scrollToComponent":null,"openInNewTab":false,"queryParameters":null,"ariaLabel":null,"gaTrackingIdEntry":{"__typename":"GaTrackingId","gaTrackId":"header_nav_Resources_Trends"},"internalLink":{"__typename":"Page","slug":"/research/social-trends"}}},{"__typename":"NavItem","label":"Case studies","badgeText":null,"icon":{"sys":{"id":"27DhHzFxYh64GE8h9P77wy","__typename":"Sys"},"__typename":"ImageAsset","altText":"decorative","caption":null,"imageUrl":null,"heading":null,"subheading":null,"isDecorative":true,"image":{"__typename":"Asset","title":"Case studies - DEFAULT NAV [DO NOT TOUCH]","description":"","url":"https://images.ctfassets.net/ta4ffdi8h2om/6fPeZxKMVpxGRC5lI4jOSK/2a896bba1728c65a0a06d6bced064bc9/quick_reference_all.svg","height":18,"width":18}},"link":{"sys":{"id":"24i5YcVQHAHvnYzDGmbfzn","__typename":"Sys"},"__typename":"Link","externalLink":"https://www.hootsuite.com/resources?category=Case+Studies","scrollToComponent":null,"openInNewTab":false,"queryParameters":null,"ariaLabel":null,"internalLink":null,"gaTrackingIdEntry":{"__typename":"GaTrackingId","gaTrackId":"header_nav_Resources_CaseStudies"}}},{"__typename":"NavItem","label":"Webinars","badgeText":null,"icon":{"sys":{"id":"40lpJjHPm4EXnsSMeXJgHV","__typename":"Sys"},"__typename":"ImageAsset","altText":"decorative","caption":null,"imageUrl":null,"heading":null,"subheading":null,"isDecorative":true,"image":{"__typename":"Asset","title":"Webinars icon - DEFAULT NAV [DO NOT TOUCH]","description":"","url":"https://images.ctfassets.net/ta4ffdi8h2om/d8q6KHBLONvyakQzyGFD8/16cc8ec0921bf0eec83d3375ba37b214/recent_actors.svg","height":13,"width":20}},"link":{"sys":{"id":"6e1c54Esi7HIF6DfV4J7aZ","__typename":"Sys"},"__typename":"Link","externalLink":null,"scrollToComponent":null,"openInNewTab":false,"queryParameters":null,"ariaLabel":null,"gaTrackingIdEntry":{"__typename":"GaTrackingId","gaTrackId":"header_nav_Resources_Webinars"},"internalLink":{"__typename":"Page","slug":"/webinars"}}},{"__typename":"NavItem","label":"Blog","badgeText":null,"icon":{"sys":{"id":"bR3i8kmfgWqfLqa3j8HyK","__typename":"Sys"},"__typename":"ImageAsset","altText":"decorative","caption":null,"imageUrl":null,"heading":null,"subheading":null,"isDecorative":true,"image":{"__typename":"Asset","title":"Blog icon - DEFAULT NAV [DO NOT TOUCH]","description":"","url":"https://images.ctfassets.net/ta4ffdi8h2om/3IifIw8fHYMHZa6Kz5RGTw/0128c3833d767e4c5e1ce401c434bc84/rss_feed.svg","height":15,"width":15}},"link":{"sys":{"id":"hGYcLFzudA7GNGNEAQEVw","__typename":"Sys"},"__typename":"Link","externalLink":"https://blog.hootsuite.com/","scrollToComponent":null,"openInNewTab":false,"queryParameters":null,"ariaLabel":null,"internalLink":null,"gaTrackingIdEntry":{"__typename":"GaTrackingId","gaTrackId":"header_nav_Resources_Blog"}}},{"__typename":"NavItem","label":"Courses","badgeText":null,"icon":{"sys":{"id":"6TYrRlyKNxtnEdFbOIQExi","__typename":"Sys"},"__typename":"ImageAsset","altText":"decorative","caption":null,"imageUrl":null,"heading":null,"subheading":null,"isDecorative":true,"image":{"__typename":"Asset","title":"Courses - DEFAULT NAV [DO NOT TOUCH]","description":"","url":"https://images.ctfassets.net/ta4ffdi8h2om/1Kk3Jy2H9SXMTT0XzDTCyN/c45f575cab3564b3f6d92826e30853b5/workspace_premium.svg","height":18,"width":14}},"link":{"sys":{"id":"42dA00RUdmYj5h7G3CZjtY","__typename":"Sys"},"__typename":"Link","externalLink":"https://education.hootsuite.com/","scrollToComponent":null,"openInNewTab":false,"queryParameters":null,"ariaLabel":null,"internalLink":null,"gaTrackingIdEntry":{"__typename":"GaTrackingId","gaTrackId":"header_nav_Resources_Courses"}}},{"__typename":"NavItem","label":"Free tools","badgeText":null,"icon":{"sys":{"id":"5sr0TjXs31AGR0kyXjicNm","__typename":"Sys"},"__typename":"ImageAsset","altText":"decorative","caption":null,"imageUrl":null,"heading":null,"subheading":null,"isDecorative":true,"image":{"__typename":"Asset","title":"Free tools icon - DEFAULT NAV [DO NOT TOUCH]","description":"","url":"https://images.ctfassets.net/ta4ffdi8h2om/7AMLULsfYeFgNWjf8CtKR2/6bf35164ec9818b7c697a08f0371ee07/tools_power_drill.svg","height":15,"width":19}},"link":{"sys":{"id":"6C7qZRqcq5e6lQdr38NbPe","__typename":"Sys"},"__typename":"Link","externalLink":null,"scrollToComponent":null,"openInNewTab":false,"queryParameters":null,"ariaLabel":null,"gaTrackingIdEntry":{"__typename":"GaTrackingId","gaTrackId":"header_nav_Resources_Tools"},"internalLink":{"__typename":"Page","slug":"/social-media-tools"}}},{"__typename":"NavItem","label":"Templates","badgeText":null,"icon":{"sys":{"id":"60V4abrZnp5Q53VPGiLKV1","__typename":"Sys"},"__typename":"ImageAsset","altText":"Templates icon","caption":null,"imageUrl":null,"heading":null,"subheading":null,"isDecorative":false,"image":{"__typename":"Asset","title":"templates","description":"","url":"https://images.ctfassets.net/ta4ffdi8h2om/5aXZFJnwUfOcdUTlvCjjA3/d711b5dd8f20794b7a7bb8565cb630c8/templates.svg","height":21,"width":20}},"link":{"sys":{"id":"5pDzye9cbCJUWsPPfgNUfZ","__typename":"Sys"},"__typename":"Link","externalLink":null,"scrollToComponent":null,"openInNewTab":false,"queryParameters":null,"ariaLabel":"Social media templates","gaTrackingIdEntry":{"__typename":"GaTrackingId","gaTrackId":"header_nav_Resources_templates"},"internalLink":{"__typename":"Page","slug":"/resources/templates"}}},{"__typename":"NavItem","label":"Tutorials and demos ","badgeText":null,"icon":{"sys":{"id":"7eFpDylykr6n2mLgO1l9q8","__typename":"Sys"},"__typename":"ImageAsset","altText":"decorative","caption":null,"imageUrl":null,"heading":null,"subheading":null,"isDecorative":true,"image":{"__typename":"Asset","title":"Tutorials and demos icon - DEFAULT NAV [DO NOT TOUCH]","description":"","url":"https://images.ctfassets.net/ta4ffdi8h2om/1bjxVIgHkj2pgrOwdkuz6Q/1c8d528061e6d648861eb5f4bb086650/live_tv.svg","height":21,"width":20}},"link":{"sys":{"id":"5RbsFBX21tkmoXpCJaBoWT","__typename":"Sys"},"__typename":"Link","externalLink":null,"scrollToComponent":null,"openInNewTab":false,"queryParameters":null,"ariaLabel":null,"gaTrackingIdEntry":{"__typename":"GaTrackingId","gaTrackId":"header_nav_Resources_Tutorials_demos"},"internalLink":{"__typename":"Page","slug":"/resources/tutorials-and-demos"}}},{"__typename":"NavItem","label":"FAQ","badgeText":null,"icon":{"sys":{"id":"1R54HeI3nbFxjrJUW41iZL","__typename":"Sys"},"__typename":"ImageAsset","altText":"decorative","caption":null,"imageUrl":null,"heading":null,"subheading":null,"isDecorative":true,"image":{"__typename":"Asset","title":"FAQ icon - DEFAULT NAV [DO NOT TOUCH]","description":"","url":"https://images.ctfassets.net/ta4ffdi8h2om/3SMQ7WZwyC3kWpZF0moNdl/549708adeb6c38c86b1357167588f2ef/help.svg","height":17,"width":18}},"link":{"sys":{"id":"4poZg6Z0ukMCdk5WGaRGxU","__typename":"Sys"},"__typename":"Link","externalLink":null,"scrollToComponent":null,"openInNewTab":false,"queryParameters":null,"ariaLabel":null,"gaTrackingIdEntry":{"__typename":"GaTrackingId","gaTrackId":"header_nav_Resources_FAQ"},"internalLink":{"__typename":"Page","slug":"/faq"}}}]}},{"__typename":"NavMenu","label":"Pricing","numberOfColumns":null,"itemsCollection":{"items":[],"__typename":"NavMenuItemsCollection"},"secondaryDropdown":null,"link":{"sys":{"id":"2Ymz4dSshGMUztaBs76sBU","__typename":"Sys"},"__typename":"Link","externalLink":null,"scrollToComponent":null,"openInNewTab":false,"queryParameters":null,"ariaLabel":null,"gaTrackingIdEntry":{"__typename":"GaTrackingId","gaTrackId":"header_nav_Pricing"},"internalLink":{"__typename":"Page","slug":"/plans"}}},{"__typename":"NavMenu","label":"Enterprise","numberOfColumns":null,"itemsCollection":{"items":[],"__typename":"NavMenuItemsCollection"},"secondaryDropdown":null,"link":{"sys":{"id":"4cH07SQRCgf1hef0aRiCu6","__typename":"Sys"},"__typename":"Link","externalLink":null,"scrollToComponent":null,"openInNewTab":false,"queryParameters":null,"ariaLabel":null,"gaTrackingIdEntry":{"__typename":"GaTrackingId","gaTrackId":"header_nav_enterprise"},"internalLink":{"__typename":"Page","slug":"/plans/enterprise"}}}],"ctas":[{"sys":{"id":"3Mxndeu6nyYMYJWmNPY8O1","__typename":"Sys"},"__typename":"CompoundCta","defaultButton":{"sys":{"id":"pIZSpwUFBr4V1aJx2hINQ","__typename":"Sys"},"__typename":"ComponentButton","label":"Log in","buttonType":"text","noteText":null,"modal":null,"icon":null,"isDriftLinkButton":false,"driftLink":null,"gaTrackingIdEntry":null,"link":{"sys":{"id":"6OkXRRgTLhdOyX7o6eyT9k","__typename":"Sys"},"__typename":"Link","externalLink":"https://hootsuite.com/login","scrollToComponent":null,"openInNewTab":false,"queryParameters":null,"ariaLabel":null,"internalLink":null,"gaTrackingIdEntry":{"__typename":"GaTrackingId","gaTrackId":"header_nav_level1_login"}}},"loggedInButton":{"sys":{"id":"1DAdimE3HFqofxtMJ3yJA2","__typename":"Sys"},"__typename":"ComponentButton","label":"Log out","buttonType":"text","noteText":null,"modal":null,"icon":null,"isDriftLinkButton":false,"driftLink":null,"gaTrackingIdEntry":null,"link":{"sys":{"id":"2tMtzgzEE17aGNKt9hp0rA","__typename":"Sys"},"__typename":"Link","externalLink":"https://hootsuite.com/logout","scrollToComponent":null,"openInNewTab":false,"queryParameters":null,"ariaLabel":null,"internalLink":null,"gaTrackingIdEntry":{"__typename":"GaTrackingId","gaTrackId":"header_nav_level1_logout"}}}},{"sys":{"id":"1EHEsA0QdA1zEVF1sKOBXw","__typename":"Sys"},"__typename":"CompoundCta","defaultButton":{"sys":{"id":"3eFt6qyYN3VEVqKPCVXAYV","__typename":"Sys"},"__typename":"ComponentButton","label":"Start your free trial","buttonType":"primary","noteText":null,"modal":null,"icon":null,"isDriftLinkButton":false,"driftLink":null,"gaTrackingIdEntry":null,"link":{"sys":{"id":"5puABGwTarUCosU1gRMSN6","__typename":"Sys"},"__typename":"Link","externalLink":null,"scrollToComponent":null,"openInNewTab":false,"queryParameters":null,"ariaLabel":null,"gaTrackingIdEntry":{"__typename":"GaTrackingId","gaTrackId":"header_nav_level1_signup"},"internalLink":{"__typename":"Page","slug":"/select-plan"}}},"loggedInButton":{"sys":{"id":"3xWTRbxOzKk0GD0sR7SM6J","__typename":"Sys"},"__typename":"ComponentButton","label":"Dashboard","buttonType":"primary","noteText":null,"modal":null,"icon":null,"isDriftLinkButton":false,"driftLink":null,"gaTrackingIdEntry":null,"link":{"sys":{"id":"3IkJxyn7k0kTiVBWr8zQh9","__typename":"Sys"},"__typename":"Link","externalLink":"https://hootsuite.com/dashboard","scrollToComponent":null,"openInNewTab":false,"queryParameters":null,"ariaLabel":null,"internalLink":null,"gaTrackingIdEntry":{"__typename":"GaTrackingId","gaTrackId":"header_nav_level1_dashboard"}}}}],"isLogoClickable":true,"backgroundColor":"white","logo":{"animationData":{"v":"4.8.0","meta":{"g":"LottieFiles AE 1.1.0","a":"","k":"","d":"","tc":"#-1ffff"},"fr":24,"ip":0,"op":169,"w":1000,"h":233,"nm":"Logo-Lockup Wink","ddd":0,"assets":[],"layers":[{"ddd":0,"ind":1,"ty":4,"nm":"Layer 12","parent":7,"sr":1,"ks":{"o":{"a":0,"k":100,"ix":11},"r":{"a":0,"k":0,"ix":10},"p":{"a":0,"k":[-70.872,-0.204,0],"ix":2},"a":{"a":0,"k":[0,0,0],"ix":1},"s":{"a":0,"k":[100,100,100],"ix":6}},"ao":0,"shapes":[{"ty":"gr","it":[{"ind":0,"ty":"sh","ix":1,"ks":{"a":1,"k":[{"i":{"x":0.833,"y":0.833},"o":{"x":0.57,"y":0},"t":6,"s":[{"i":[[1.024,-1.024],[-12.283,-20.471],[-20.471,12.283],[12.024,20.215],[0.399,0.426],[19.448,-11.259]],"o":[[-20.471,13.306],[13.306,20.471],[20.471,-13.306],[0.024,-0.16],[-12.351,-19.824],[-1.024,0]],"v":[[-23.542,-36.317],[-36.848,24.073],[23.542,37.379],[36.848,-23.01],[36.223,-23.971],[-20.471,-38.364]],"c":true}]},{"i":{"x":0.833,"y":0.833},"o":{"x":0.167,"y":0.167},"t":6.515,"s":[{"i":[[1.611,-1.861],[-13.671,-14.613],[-20.408,9.149],[11.21,18.115],[3.237,2.821],[19.47,-11.017]],"o":[[-17.961,12.24],[15.943,13.563],[22.61,-9.247],[-1.588,-1.812],[-15.138,-12.804],[-2.677,0.908]],"v":[[-30.068,-28.077],[-38.276,23.584],[26.275,32.403],[40.866,-18.727],[32.384,-26.242],[-23.122,-33.306]],"c":true}]},{"i":{"x":0.43,"y":1},"o":{"x":0.167,"y":0.167},"t":7.028,"s":[{"i":[[3.399,-4.41],[-17.895,3.204],[-20.217,-0.383],[8.735,11.729],[9.352,2.899],[19.538,-10.28]],"o":[[-10.326,8.996],[23.965,-7.45],[29.116,3.101],[-6.488,-6.837],[-9.352,-2.899],[-7.706,3.672]],"v":[[-49.919,-3.015],[-42.618,22.095],[34.587,17.267],[53.087,-5.7],[22.224,-21.022],[-31.187,-17.921]],"c":true}]},{"i":{"x":0.43,"y":1},"o":{"x":0.167,"y":0},"t":7.8,"s":[{"i":[[4.626,-6.158],[-20.794,15.431],[-20.086,-6.924],[7.036,7.346],[18.601,0.762],[19.585,-9.774]],"o":[[-5.086,6.771],[29.47,-21.869],[33.58,11.575],[-9.852,-10.285],[-18.601,-0.762],[-11.157,5.568]],"v":[[-63.542,14.183],[-45.598,21.073],[40.292,6.879],[61.473,3.24],[13.098,-17.034],[-36.721,-7.364]],"c":true}]},{"i":{"x":0.833,"y":0.833},"o":{"x":0.167,"y":0},"t":42,"s":[{"i":[[4.626,-6.158],[-20.794,15.431],[-20.086,-6.924],[7.036,7.346],[18.601,0.762],[19.585,-9.774]],"o":[[-5.086,6.771],[29.47,-21.869],[33.58,11.575],[-9.852,-10.285],[-18.601,-0.762],[-11.157,5.568]],"v":[[-63.542,14.183],[-45.598,21.073],[40.292,6.879],[61.473,3.24],[13.098,-17.034],[-36.721,-7.364]],"c":true}]},{"i":{"x":0.833,"y":0.833},"o":{"x":0.167,"y":0.167},"t":43,"s":[{"i":[[3.399,-4.41],[-17.895,3.204],[-20.217,-0.383],[8.735,11.729],[9.352,2.899],[19.538,-10.28]],"o":[[-10.326,8.996],[23.965,-7.45],[29.116,3.101],[-6.488,-6.837],[-9.352,-2.899],[-7.706,3.672]],"v":[[-49.919,-3.015],[-42.618,22.095],[34.587,17.267],[53.087,-5.7],[22.224,-21.022],[-31.187,-17.921]],"c":true}]},{"i":{"x":0.43,"y":1},"o":{"x":0.167,"y":0.167},"t":44,"s":[{"i":[[1.611,-1.861],[-13.671,-14.613],[-20.408,9.149],[11.21,18.115],[3.237,2.821],[19.47,-11.017]],"o":[[-17.961,12.24],[15.943,13.563],[22.61,-9.247],[-1.588,-1.812],[-15.138,-12.804],[-2.677,0.908]],"v":[[-30.068,-28.077],[-38.276,23.584],[26.275,32.403],[40.866,-18.727],[32.384,-26.242],[-23.122,-33.306]],"c":true}]},{"t":45,"s":[{"i":[[1.024,-1.024],[-12.283,-20.471],[-20.471,12.283],[12.024,20.215],[0.399,0.426],[19.448,-11.259]],"o":[[-20.471,13.306],[13.306,20.471],[20.471,-13.306],[0.024,-0.16],[-12.351,-19.824],[-1.024,0]],"v":[[-23.542,-36.317],[-36.848,24.073],[23.542,37.379],[36.848,-23.01],[36.223,-23.971],[-20.471,-38.364]],"c":true}]}],"ix":2},"nm":"Path 1","mn":"ADBE Vector Shape - Group","hd":false},{"ty":"fl","c":{"a":0,"k":[1,0.298039215686,0.274509803922,1],"ix":4},"o":{"a":0,"k":100,"ix":5},"r":1,"bm":0,"nm":"Fill 1","mn":"ADBE Vector Graphic - Fill","hd":false},{"ty":"tr","p":{"a":0,"k":[0,0],"ix":2},"a":{"a":0,"k":[0,0],"ix":1},"s":{"a":0,"k":[100,100],"ix":3},"r":{"a":0,"k":0,"ix":6},"o":{"a":0,"k":100,"ix":7},"sk":{"a":0,"k":0,"ix":4},"sa":{"a":0,"k":0,"ix":5},"nm":"Transform"}],"nm":"Group 1","np":2,"cix":2,"bm":0,"ix":1,"mn":"ADBE Vector Group","hd":false}],"ip":0,"op":240,"st":6,"bm":0},{"ddd":0,"ind":2,"ty":4,"nm":"Layer 7","parent":7,"sr":1,"ks":{"o":{"a":0,"k":100,"ix":11},"r":{"a":0,"k":0,"ix":10},"p":{"a":0,"k":[-8.867,-10.739,0],"ix":2},"a":{"a":0,"k":[-8.867,-10.739,0],"ix":1},"s":{"a":0,"k":[100,100,100],"ix":6}},"ao":0,"shapes":[{"ty":"gr","it":[{"ind":0,"ty":"sh","ix":1,"ks":{"a":1,"k":[{"i":{"x":0,"y":1},"o":{"x":0.167,"y":0.167},"t":7.2,"s":[{"i":[[0,0],[-4.787,-4.324],[-0.499,-0.134],[-0.15,0.773],[0.117,0.534],[0.027,0.205],[5.644,-2.295],[-2.717,-1.724],[-3.098,-2.608]],"o":[[5.019,4.092],[0.36,0.371],[0.788,0.014],[0.117,-0.534],[0.027,-0.205],[-2.625,-11.042],[-3.749,1.525],[2.283,1.526],[0,0]],"v":[[-26.843,-20.08],[-12.326,-7.262],[-11.014,-6.49],[-9.392,-7.802],[-9.392,-9.424],[-9.392,-10.042],[-31.644,-33.33],[-32.72,-24.839],[-27.09,-20.33]],"c":false}]},{"i":{"x":0.833,"y":0.833},"o":{"x":0.167,"y":0.167},"t":9,"s":[{"i":[[0,0],[-4.787,-4.324],[-0.499,-0.134],[-0.15,0.773],[0.117,0.534],[0.027,0.205],[14.44,-6.332],[-5.56,-2.78],[-4.672,-4.348]],"o":[[5.019,4.092],[0.36,0.371],[0.788,0.014],[0.117,-0.534],[0.027,-0.205],[-2.625,-11.042],[-8.648,3.784],[5.585,3.089],[0,0]],"v":[[-26.406,-24.33],[-11.889,-11.512],[-10.576,-10.74],[-8.955,-12.052],[-8.955,-13.674],[-8.955,-14.292],[-46.019,-49.58],[-42.158,-35.526],[-26.715,-24.33]],"c":false}]},{"i":{"x":0.833,"y":0.833},"o":{"x":0.167,"y":0.167},"t":42,"s":[{"i":[[0,0],[-4.787,-4.324],[-0.499,-0.134],[-0.15,0.773],[0.117,0.534],[0.027,0.205],[14.44,-6.332],[-5.56,-2.78],[-4.672,-4.348]],"o":[[5.019,4.092],[0.36,0.371],[0.788,0.014],[0.117,-0.534],[0.027,-0.205],[-2.625,-11.042],[-8.648,3.784],[5.585,3.089],[0,0]],"v":[[-26.406,-24.33],[-11.889,-11.512],[-10.576,-10.74],[-8.955,-12.052],[-8.955,-13.674],[-8.955,-14.292],[-46.019,-49.58],[-42.158,-35.526],[-26.715,-24.33]],"c":false}]},{"t":44,"s":[{"i":[[0,0],[-4.787,-4.324],[-0.499,-0.134],[-0.15,0.773],[0.117,0.534],[0.027,0.205],[5.644,-2.295],[-2.717,-1.724],[-3.098,-2.608]],"o":[[5.019,4.092],[0.36,0.371],[0.788,0.014],[0.117,-0.534],[0.027,-0.205],[-2.625,-11.042],[-3.749,1.525],[2.283,1.526],[0,0]],"v":[[-26.843,-20.08],[-12.326,-7.262],[-11.014,-6.49],[-9.392,-7.802],[-9.392,-9.424],[-9.392,-10.042],[-31.644,-33.33],[-32.72,-24.839],[-27.09,-20.33]],"c":false}]}],"ix":2},"nm":"Path 2","mn":"ADBE Vector Shape - Group","hd":false},{"ty":"fl","c":{"a":0,"k":[1,0.298039215686,0.274509803922,1],"ix":4},"o":{"a":0,"k":100,"ix":5},"r":1,"bm":0,"nm":"Fill 1","mn":"ADBE Vector Graphic - Fill","hd":false},{"ty":"tr","p":{"a":0,"k":[0,0],"ix":2},"a":{"a":0,"k":[0,0],"ix":1},"s":{"a":0,"k":[100,100],"ix":3},"r":{"a":0,"k":0,"ix":6},"o":{"a":0,"k":100,"ix":7},"sk":{"a":0,"k":0,"ix":4},"sa":{"a":0,"k":0,"ix":5},"nm":"Transform"}],"nm":"Group 1","np":2,"cix":2,"bm":0,"ix":1,"mn":"ADBE Vector Group","hd":false}],"ip":8,"op":44,"st":7,"bm":0},{"ddd":0,"ind":3,"ty":4,"nm":"Layer 4","parent":9,"sr":1,"ks":{"o":{"a":0,"k":100,"ix":11},"r":{"a":1,"k":[{"i":{"x":[0.667],"y":[1]},"o":{"x":[0.167],"y":[0.167]},"t":0,"s":[0]},{"i":{"x":[0.667],"y":[1]},"o":{"x":[0.333],"y":[0]},"t":6,"s":[-3.7]},{"i":{"x":[0.667],"y":[1]},"o":{"x":[0.167],"y":[0]},"t":12,"s":[1.3]},{"i":{"x":[0.667],"y":[1]},"o":{"x":[0.167],"y":[0]},"t":18,"s":[-0.5]},{"i":{"x":[0.667],"y":[1]},"o":{"x":[0.167],"y":[0]},"t":24,"s":[0.2]},{"i":{"x":[0.667],"y":[1]},"o":{"x":[0.167],"y":[0]},"t":30,"s":[0]},{"i":{"x":[0.833],"y":[0.833]},"o":{"x":[0.167],"y":[0]},"t":37,"s":[0]},{"i":{"x":[0.833],"y":[0.833]},"o":{"x":[0.167],"y":[0.167]},"t":43,"s":[-3.2]},{"t":48,"s":[0]}],"ix":10},"p":{"a":0,"k":[-4.457,-198.429,0],"ix":2},"a":{"a":0,"k":[67.041,69.37,0],"ix":1},"s":{"a":0,"k":[100,100,100],"ix":6}},"ao":0,"shapes":[{"ty":"gr","it":[{"ind":0,"ty":"sh","ix":1,"ks":{"a":0,"k":{"i":[[0,0],[-11.543,11.293],[0,0],[3.035,2.996],[2.705,-0.814],[0,0],[0,0],[0.468,-5.053],[-3.485,-1.654]],"o":[[14.722,6.636],[0,0],[2.996,-3.035],[-2.011,-1.985],[0,0],[0,0],[-5.053,-0.468],[-0.356,3.841],[0,0]],"v":[[60.004,121.746],[103.554,114.025],[334.278,-112.066],[334.206,-122.986],[326.556,-124.884],[39.773,-26.51],[-326.467,-68.979],[-336.464,-60.677],[-331.254,-51.528]],"c":true},"ix":2},"nm":"Path 1","mn":"ADBE Vector Shape - Group","hd":false},{"ty":"fl","c":{"a":0,"k":[1,0.298039215686,0.274509803922,1],"ix":4},"o":{"a":0,"k":100,"ix":5},"r":1,"bm":0,"nm":"Fill 1","mn":"ADBE Vector Graphic - Fill","hd":false},{"ty":"tr","p":{"a":0,"k":[0,0],"ix":2},"a":{"a":0,"k":[0,0],"ix":1},"s":{"a":0,"k":[100,100],"ix":3},"r":{"a":0,"k":0,"ix":6},"o":{"a":0,"k":100,"ix":7},"sk":{"a":0,"k":0,"ix":4},"sa":{"a":0,"k":0,"ix":5},"nm":"Transform"}],"nm":"Group 1","np":2,"cix":2,"bm":0,"ix":1,"mn":"ADBE Vector Group","hd":false}],"ip":0,"op":240,"st":-7,"bm":0},{"ddd":0,"ind":4,"ty":4,"nm":"Layer 5","parent":7,"sr":1,"ks":{"o":{"a":0,"k":100,"ix":11},"r":{"a":0,"k":0,"ix":10},"p":{"a":0,"k":[0,0,0],"ix":2},"a":{"a":0,"k":[0,0,0],"ix":1},"s":{"a":0,"k":[100,100,100],"ix":6}},"ao":0,"shapes":[{"ty":"gr","it":[{"ind":0,"ty":"sh","ix":1,"ks":{"a":0,"k":{"i":[[-0.852,-0.853],[16.727,-17.931],[17.931,16.727],[-16.322,17.982],[-18.108,-15.307]],"o":[[17.931,16.727],[-16.727,17.93],[-17.758,-16.566],[15.307,-18.108],[0.921,0.778]],"v":[[181.385,-80.853],[183.564,-18.1],[120.811,-15.921],[118.222,-78.227],[178.725,-83.3]],"c":true},"ix":2},"nm":"Path 1","mn":"ADBE Vector Shape - Group","hd":false},{"ty":"fl","c":{"a":0,"k":[1,0.298039215686,0.274509803922,1],"ix":4},"o":{"a":0,"k":100,"ix":5},"r":1,"bm":0,"nm":"Fill 1","mn":"ADBE Vector Graphic - Fill","hd":false},{"ty":"tr","p":{"a":0,"k":[0,0],"ix":2},"a":{"a":0,"k":[0,0],"ix":1},"s":{"a":0,"k":[100,100],"ix":3},"r":{"a":0,"k":0,"ix":6},"o":{"a":0,"k":100,"ix":7},"sk":{"a":0,"k":0,"ix":4},"sa":{"a":0,"k":0,"ix":5},"nm":"Transform"}],"nm":"Group 1","np":2,"cix":2,"bm":0,"ix":1,"mn":"ADBE Vector Group","hd":false}],"ip":0,"op":240,"st":-7,"bm":0},{"ddd":0,"ind":5,"ty":4,"nm":"Layer 3 copy 2","parent":9,"sr":1,"ks":{"o":{"a":0,"k":100,"ix":11},"r":{"a":0,"k":0,"ix":10},"p":{"a":0,"k":[-25.319,-35.24,0],"ix":2},"a":{"a":0,"k":[0,0,0],"ix":1},"s":{"a":0,"k":[100,100,100],"ix":6}},"ao":0,"shapes":[{"ty":"gr","it":[{"ind":0,"ty":"sh","ix":1,"ks":{"a":0,"k":{"i":[[0,0],[0,0],[-2.724,-1.416],[-0.166,-0.067],[-23.706,5.791],[-13.95,12.217],[2.043,2.292],[0.364,0.251],[0,0],[3.044,-4.886],[0.121,-0.231]],"o":[[0,0],[-1.416,2.724],[0.159,0.083],[11.737,4.71],[17.867,-4.962],[2.292,-2.043],[-0.294,-0.33],[0,0],[-4.886,-3.044],[-0.138,0.222],[0,0]],"v":[[57.529,44.625],[26.642,106.398],[29.011,113.895],[29.499,114.12],[93.126,122.614],[141.464,96.514],[141.915,88.665],[140.923,87.789],[72.355,40.609],[57.995,43.945],[57.606,44.625]],"c":true},"ix":2},"nm":"Path 1","mn":"ADBE Vector Shape - Group","hd":false},{"ty":"fl","c":{"a":0,"k":[1,1,1,1],"ix":4},"o":{"a":0,"k":100,"ix":5},"r":1,"bm":0,"nm":"Fill 1","mn":"ADBE Vector Graphic - Fill","hd":false},{"ty":"tr","p":{"a":0,"k":[0,0],"ix":2},"a":{"a":0,"k":[0,0],"ix":1},"s":{"a":0,"k":[100,100],"ix":3},"r":{"a":0,"k":0,"ix":6},"o":{"a":0,"k":100,"ix":7},"sk":{"a":0,"k":0,"ix":4},"sa":{"a":0,"k":0,"ix":5},"nm":"Transform"}],"nm":"Group 1","np":2,"cix":2,"bm":0,"ix":1,"mn":"ADBE Vector Group","hd":false}],"ip":0,"op":240,"st":-7,"bm":0},{"ddd":0,"ind":6,"ty":4,"nm":"Layer 3 copy","parent":9,"sr":1,"ks":{"o":{"a":0,"k":100,"ix":11},"r":{"a":0,"k":0,"ix":10},"p":{"a":0,"k":[-25.319,-35.24,0],"ix":2},"a":{"a":0,"k":[0,0,0],"ix":1},"s":{"a":0,"k":[100,100,100],"ix":6}},"ao":0,"shapes":[{"ty":"gr","it":[{"ind":0,"ty":"sh","ix":1,"ks":{"a":0,"k":{"i":[[-0.426,-0.353],[-19.381,-9.652],[-1.98,3.684],[0,0],[0.698,0.49],[0.536,-0.437],[36.642,10.271],[0.11,-0.889]],"o":[[16.293,10.81],[3.737,1.879],[0,0],[0.49,-0.698],[-0.566,-0.398],[-31.219,21.76],[-0.889,-0.11],[-0.068,0.549]],"v":[[36.603,143.385],[106.098,185.7],[116.368,182.457],[147.255,124.467],[146.879,122.316],[145.016,122.382],[37.839,140.528],[36.03,141.937]],"c":true},"ix":2},"nm":"Path 1","mn":"ADBE Vector Shape - Group","hd":false},{"ty":"fl","c":{"a":0,"k":[1,1,1,1],"ix":4},"o":{"a":0,"k":100,"ix":5},"r":1,"bm":0,"nm":"Fill 1","mn":"ADBE Vector Graphic - Fill","hd":false},{"ty":"tr","p":{"a":0,"k":[0,0],"ix":2},"a":{"a":0,"k":[0,0],"ix":1},"s":{"a":0,"k":[100,100],"ix":3},"r":{"a":0,"k":0,"ix":6},"o":{"a":0,"k":100,"ix":7},"sk":{"a":0,"k":0,"ix":4},"sa":{"a":0,"k":0,"ix":5},"nm":"Transform"}],"nm":"Group 1","np":2,"cix":2,"bm":0,"ix":1,"mn":"ADBE Vector Group","hd":false}],"ip":0,"op":240,"st":-7,"bm":0},{"ddd":0,"ind":7,"ty":4,"nm":"FACE","parent":9,"sr":1,"ks":{"o":{"a":0,"k":100,"ix":11},"r":{"a":0,"k":0,"ix":10},"p":{"a":0,"k":[-25.319,-35.24,0],"ix":2},"a":{"a":0,"k":[0,0,0],"ix":1},"s":{"a":0,"k":[100,100,100],"ix":6}},"ao":0,"shapes":[{"ty":"gr","it":[{"ind":0,"ty":"sh","ix":1,"ks":{"a":0,"k":{"i":[[-178.448,-73.433],[-52.739,-66.02],[75.518,-35.52],[56.137,47.025],[4.813,-5.759],[0.531,-1.31],[109.571,2.085],[-21.235,85.556]],"o":[[91.734,-105.633],[38.068,47.566],[-57.835,27.258],[-5.759,-4.813],[-0.907,1.085],[-17.837,44.709],[-103.625,-2.008],[30.887,-128.721]],"v":[[34.364,-115.986],[256.208,-103.632],[252.888,77.905],[67.104,10.727],[47.961,12.44],[45.792,16.055],[-121.46,189.561],[-252.728,-1.628]],"c":true},"ix":2},"nm":"Path 1","mn":"ADBE Vector Shape - Group","hd":false},{"ty":"fl","c":{"a":0,"k":[1,1,1,1],"ix":4},"o":{"a":0,"k":100,"ix":5},"r":1,"bm":0,"nm":"Fill 1","mn":"ADBE Vector Graphic - Fill","hd":false},{"ty":"tr","p":{"a":0,"k":[0,0],"ix":2},"a":{"a":0,"k":[0,0],"ix":1},"s":{"a":0,"k":[100,100],"ix":3},"r":{"a":0,"k":0,"ix":6},"o":{"a":0,"k":100,"ix":7},"sk":{"a":0,"k":0,"ix":4},"sa":{"a":0,"k":0,"ix":5},"nm":"Transform"}],"nm":"Group 1","np":2,"cix":2,"bm":0,"ix":1,"mn":"ADBE Vector Group","hd":false}],"ip":0,"op":240,"st":-7,"bm":0},{"ddd":0,"ind":8,"ty":3,"nm":"NULL CONTROL","sr":1,"ks":{"o":{"a":0,"k":0,"ix":11},"r":{"a":0,"k":0,"ix":10},"p":{"a":0,"k":[162.069,119.19,0],"ix":2},"a":{"a":0,"k":[60,60,0],"ix":1},"s":{"a":0,"k":[24,24,100],"ix":6}},"ao":0,"ip":0,"op":240,"st":0,"bm":0},{"ddd":0,"ind":9,"ty":4,"nm":"HEAD","parent":8,"sr":1,"ks":{"o":{"a":0,"k":100,"ix":11},"r":{"a":1,"k":[{"i":{"x":[0],"y":[1]},"o":{"x":[0.167],"y":[0.167]},"t":0,"s":[14.2]},{"i":{"x":[0.397],"y":[1]},"o":{"x":[0.333],"y":[0]},"t":6,"s":[-0.7]},{"i":{"x":[0.667],"y":[1]},"o":{"x":[0.167],"y":[0]},"t":15,"s":[0]},{"i":{"x":[0.438],"y":[1]},"o":{"x":[0.699],"y":[0]},"t":40,"s":[0]},{"t":53,"s":[14.2]}],"ix":10},"p":{"a":1,"k":[{"i":{"x":0,"y":1},"o":{"x":0.167,"y":0.167},"t":0,"s":[60,60,0],"to":[0,0,0],"ti":[0,0,0]},{"i":{"x":0.367,"y":1},"o":{"x":0.333,"y":0},"t":6,"s":[60,28.7,0],"to":[0,0,0],"ti":[0,0,0]},{"i":{"x":0.667,"y":1},"o":{"x":0.333,"y":0},"t":10,"s":[60,60.9,0],"to":[0,0,0],"ti":[0,0,0]},{"i":{"x":0.667,"y":0.667},"o":{"x":0.167,"y":0.167},"t":15,"s":[60,45.3,0],"to":[0,0,0],"ti":[0,0,0]},{"i":{"x":0.438,"y":1},"o":{"x":0.699,"y":0},"t":40,"s":[60,45.3,0],"to":[0,0,0],"ti":[0,0,0]},{"t":53,"s":[60,60,0]}],"ix":2},"a":{"a":0,"k":[0,0,0],"ix":1},"s":{"a":1,"k":[{"i":{"x":[0.031,0.031,0.667],"y":[1,1,1]},"o":{"x":[0.167,0.167,0.167],"y":[0.167,0.167,-0.018]},"t":0,"s":[93.9,93.9,100]},{"i":{"x":[0.353,0.353,0.667],"y":[1,1,1]},"o":{"x":[0.333,0.333,0.333],"y":[0,0,0]},"t":6,"s":[100.4,100.4,100]},{"i":{"x":[0.667,0.667,0.667],"y":[1,1,1]},"o":{"x":[0.354,0.354,0.167],"y":[0,0,0.008]},"t":15,"s":[100,100,100]},{"i":{"x":[0.438,0.438,0.667],"y":[1,1,1]},"o":{"x":[0.699,0.699,0.333],"y":[0,0,0]},"t":40,"s":[100,100,100]},{"t":53,"s":[93.9,93.9,100]}],"ix":6}},"ao":0,"shapes":[{"ty":"gr","it":[{"ind":0,"ty":"sh","ix":1,"ks":{"a":0,"k":{"i":[[76.059,-18.686],[44.245,-85.17],[9.266,-79.765],[-27.297,-20.542],[-196.749,48.338],[-28.107,69.727],[21.113,35.936],[85.711,61.851]],"o":[[-76.136,18.686],[-32.045,61.773],[-3.907,33.939],[63.936,47.72],[180.224,-44.245],[15.562,-38.665],[-35.751,-60.847],[-97.757,-70.422]],"v":[[-101.22,-317.474],[-294.263,-145.435],[-356.731,149.765],[-318.972,237.715],[67.885,309.141],[347.641,91.853],[338.839,-26.444],[148.576,-252.612]],"c":true},"ix":2},"nm":"Path 1","mn":"ADBE Vector Shape - Group","hd":false},{"ty":"fl","c":{"a":0,"k":[1,0.298039215686,0.274509803922,1],"ix":4},"o":{"a":0,"k":100,"ix":5},"r":1,"bm":0,"nm":"Fill 1","mn":"ADBE Vector Graphic - Fill","hd":false},{"ty":"tr","p":{"a":0,"k":[0,0],"ix":2},"a":{"a":0,"k":[0,0],"ix":1},"s":{"a":0,"k":[100,100],"ix":3},"r":{"a":0,"k":0,"ix":6},"o":{"a":0,"k":100,"ix":7},"sk":{"a":0,"k":0,"ix":4},"sa":{"a":0,"k":0,"ix":5},"nm":"Transform"}],"nm":"Group 1","np":2,"cix":2,"bm":0,"ix":1,"mn":"ADBE Vector Group","hd":false}],"ip":0,"op":240,"st":-7,"bm":0},{"ddd":0,"ind":10,"ty":4,"nm":"Logo 3","sr":1,"ks":{"o":{"a":0,"k":100,"ix":11},"r":{"a":0,"k":0,"ix":10},"p":{"a":0,"k":[612.981,113.177,0],"ix":2},"a":{"a":0,"k":[612.981,113.177,0],"ix":1},"s":{"a":0,"k":[100,100,100],"ix":6}},"ao":0,"shapes":[{"ty":"gr","it":[{"ty":"gr","it":[{"ind":0,"ty":"sh","ix":1,"ks":{"a":0,"k":{"i":[[0.399,0.223],[0.879,0],[0,0],[0,0],[0,0],[-0.336,0.134],[0,0.69]],"o":[[-0.399,-0.223],[0,0],[0,0],[0,0],[0.67,0],[0.617,-0.245],[0,-0.653]],"v":[[1.535,-3.124],[-0.381,-3.458],[-1.733,-3.458],[-1.733,-0.206],[-0.303,-0.206],[1.206,-0.407],[2.132,-1.81]],"c":true},"ix":2},"nm":"Path 1","mn":"ADBE Vector Shape - Group","hd":false},{"ind":1,"ty":"sh","ix":2,"ks":{"a":0,"k":{"i":[[0,0],[-0.52,-0.215],[0,-1.13],[0.584,-0.379],[0.554,-0.089],[-0.325,-0.475],[0,-0.452],[0,0],[-0.015,-0.237],[-0.037,-0.074],[0,0],[0,0],[0.007,0.03],[0.007,0.037],[0,0],[0,0],[0.564,0.333],[0.839,0],[0,0],[0,0],[0,0],[0,0]],"o":[[1.114,0],[0.928,0.387],[0,0.803],[-0.311,0.201],[0.702,0.111],[0.325,0.475],[0,0],[0,0.208],[0.015,0.238],[0,0],[0,0],[-0.007,-0.029],[-0.007,-0.029],[0,0],[0,0],[0,-1.036],[-0.334,-0.192],[0,0],[0,0],[0,0],[0,0],[0,0]],"v":[[-0.173,-4.539],[2.278,-4.215],[3.669,-1.941],[2.794,-0.168],[1.497,0.267],[3.037,1.146],[3.525,2.536],[3.525,3.192],[3.547,3.86],[3.625,4.327],[3.681,4.439],[2.2,4.439],[2.177,4.35],[2.155,4.25],[2.121,3.961],[2.121,3.251],[1.275,1.196],[-0.485,0.908],[-1.733,0.908],[-1.733,4.439],[-3.314,4.439],[-3.314,-4.539]],"c":true},"ix":2},"nm":"Path 2","mn":"ADBE Vector Shape - Group","hd":false},{"ind":2,"ty":"sh","ix":3,"ks":{"a":0,"k":{"i":[[1.373,-1.381],[0,-1.945],[-1.358,-1.381],[-1.953,0],[-1.367,1.381],[0,1.96],[1.366,1.374],[1.945,0]],"o":[[-1.367,1.374],[0,1.96],[1.367,1.381],[1.952,0],[1.366,-1.381],[0,-1.945],[-1.374,-1.381],[-1.938,0]],"v":[[-4.984,-4.995],[-7.034,-0.017],[-4.996,4.996],[-0.017,7.067],[4.962,4.996],[7.011,-0.017],[4.962,-4.995],[-0.017,-7.067]],"c":true},"ix":2},"nm":"Path 3","mn":"ADBE Vector Shape - Group","hd":false},{"ind":3,"ty":"sh","ix":4,"ks":{"a":0,"k":{"i":[[1.597,-1.604],[2.265,0],[1.589,1.604],[0,2.272],[-1.597,1.597],[-2.25,0],[-1.596,-1.589],[0,-2.257]],"o":[[-1.596,1.604],[-2.265,0],[-1.582,-1.596],[0,-2.25],[1.588,-1.589],[2.265,0],[1.597,1.589],[0,2.265]],"v":[[5.774,5.775],[-0.017,8.181],[-5.798,5.775],[-8.17,-0.028],[-5.775,-5.797],[-0.017,-8.181],[5.774,-5.797],[8.17,-0.028]],"c":true},"ix":2},"nm":"Path 4","mn":"ADBE Vector Shape - Group","hd":false},{"ty":"fl","c":{"a":0,"k":[1,0.298039215686,0.274509803922,1],"ix":4},"o":{"a":0,"k":100,"ix":5},"r":1,"bm":0,"nm":"Fill 1","mn":"ADBE Vector Graphic - Fill","hd":false},{"ty":"tr","p":{"a":0,"k":[0,0],"ix":2},"a":{"a":0,"k":[0,0],"ix":1},"s":{"a":0,"k":[100,100],"ix":3},"r":{"a":0,"k":0,"ix":6},"o":{"a":0,"k":100,"ix":7},"sk":{"a":0,"k":0,"ix":4},"sa":{"a":0,"k":0,"ix":5},"nm":"Transform"}],"nm":"Group 1","np":5,"cix":2,"bm":0,"ix":1,"mn":"ADBE Vector Group","hd":false},{"ty":"tr","p":{"a":0,"k":[933.545,102.741],"ix":2},"a":{"a":0,"k":[0,0],"ix":1},"s":{"a":0,"k":[100,100],"ix":3},"r":{"a":0,"k":0,"ix":6},"o":{"a":0,"k":100,"ix":7},"sk":{"a":0,"k":0,"ix":4},"sa":{"a":0,"k":0,"ix":5},"nm":"Transform"}],"nm":"Group 1","np":1,"cix":2,"bm":0,"ix":1,"mn":"ADBE Vector Group","hd":false},{"ty":"gr","it":[{"ty":"gr","it":[{"ind":0,"ty":"sh","ix":1,"ks":{"a":0,"k":{"i":[[6.145,0],[2.263,3.154],[0,9.058],[0,0],[0,0],[0,0],[0,0],[0,0],[0,0],[0,0],[0,0],[0,0],[0,0],[0,0],[-1.645,-1.642],[-3.165,2.019],[0,0]],"o":[[-7.602,0],[-2.265,-3.154],[0,0],[0,0],[0,0],[0,0],[0,0],[0,0],[0,0],[0,0],[0,0],[0,0],[0,0],[-0.128,6.777],[2.887,2.882],[0,0],[-3.69,2.566]],"v":[[5.216,39.423],[-8.925,32.72],[-12.979,16.376],[-12.979,-9.947],[-21.713,-9.947],[-21.713,-22.441],[-10.553,-22.441],[-10.553,-39.423],[4.246,-39.423],[4.246,-22.441],[21.713,-22.441],[21.713,-9.947],[4.246,-9.947],[4.246,12.737],[6.846,23.627],[21.713,22.537],[21.713,35.682]],"c":true},"ix":2},"nm":"Path 1","mn":"ADBE Vector Shape - Group","hd":false},{"ty":"fl","c":{"a":0,"k":[1,0.298039215686,0.274509803922,1],"ix":4},"o":{"a":0,"k":100,"ix":5},"r":1,"bm":0,"nm":"Fill 1","mn":"ADBE Vector Graphic - Fill","hd":false},{"ty":"tr","p":{"a":0,"k":[822.017,117.001],"ix":2},"a":{"a":0,"k":[0,0],"ix":1},"s":{"a":0,"k":[100,100],"ix":3},"r":{"a":0,"k":0,"ix":6},"o":{"a":0,"k":100,"ix":7},"sk":{"a":0,"k":0,"ix":4},"sa":{"a":0,"k":0,"ix":5},"nm":"Transform"}],"nm":"Group 1","np":2,"cix":2,"bm":0,"ix":1,"mn":"ADBE Vector Group","hd":false},{"ty":"gr","it":[{"ind":0,"ty":"sh","ix":1,"ks":{"a":0,"k":{"i":[[0.565,-5.66],[0,0],[3.233,2.305],[6.712,0],[3.275,-2.466]],"o":[[0,0],[-0.242,-5.337],[-3.236,-2.305],[-6.47,0],[-3.275,2.468]],"v":[[-20.379,-3.154],[20.136,-4.124],[14.92,-15.588],[0,-19.045],[-14.617,-15.345]],"c":true},"ix":2},"nm":"Path 1","mn":"ADBE Vector Shape - Group","hd":false},{"ind":1,"ty":"sh","ix":2,"ks":{"a":0,"k":{"i":[[7.439,0],[6.671,5.904],[0,9.704],[-6.672,5.904],[-10.999,0],[-6.672,-5.053],[-0.163,-8.249],[0,0],[0,0],[-4.166,-2.183],[-8.087,0],[-5.218,1.936],[-0.566,0.242],[0,0],[4.528,-0.808]],"o":[[-10.999,0],[-6.672,-5.902],[0,-9.704],[6.671,-5.902],[10.836,0],[6.671,5.055],[0,0],[0,0],[0.97,4.934],[4.164,2.183],[10.689,-0.008],[0.78,-0.29],[0,0],[-6.065,2.346],[-4.53,0.808]],"v":[[0,32.267],[-26.505,23.411],[-36.512,0],[-26.505,-23.412],[0,-32.267],[26.262,-24.685],[36.512,-4.731],[36.512,5.216],[-20.015,5.216],[-12.312,15.891],[6.065,19.166],[26.808,15.527],[33.843,12.494],[33.843,26.323],[17.952,31.054]],"c":true},"ix":2},"nm":"Path 2","mn":"ADBE Vector Shape - Group","hd":false},{"ty":"fl","c":{"a":0,"k":[1,0.298039215686,0.274509803922,1],"ix":4},"o":{"a":0,"k":100,"ix":5},"r":1,"bm":0,"nm":"Fill 1","mn":"ADBE Vector Graphic - Fill","hd":false},{"ty":"tr","p":{"a":0,"k":[885.873,124.886],"ix":2},"a":{"a":0,"k":[0,0],"ix":1},"s":{"a":0,"k":[100,100],"ix":3},"r":{"a":0,"k":0,"ix":6},"o":{"a":0,"k":100,"ix":7},"sk":{"a":0,"k":0,"ix":4},"sa":{"a":0,"k":0,"ix":5},"nm":"Transform"}],"nm":"Group 2","np":3,"cix":2,"bm":0,"ix":2,"mn":"ADBE Vector Group","hd":false},{"ty":"gr","it":[{"ind":0,"ty":"sh","ix":1,"ks":{"a":0,"k":{"i":[[0,0],[0,0],[0,0],[0,0]],"o":[[0,0],[0,0],[0,0],[0,0]],"v":[[-8.492,43.005],[-8.492,-17.646],[8.734,-17.646],[8.734,43.005]],"c":true},"ix":2},"nm":"Path 1","mn":"ADBE Vector Shape - Group","hd":false},{"ind":1,"ty":"sh","ix":2,"ks":{"a":0,"k":{"i":[[7.197,0],[1.859,1.659],[0,3.235],[-1.861,1.619],[-3.317,0],[-1.901,-1.617],[0,-3.234]],"o":[[-3.317,0],[-1.861,-1.656],[0,-3.234],[1.859,-1.617],[3.397,0],[1.9,1.619],[0,6.55]],"v":[[-0.122,-23.475],[-7.885,-25.962],[-10.675,-33.301],[-7.885,-40.579],[-0.122,-43.005],[7.824,-40.579],[10.675,-33.301]],"c":true},"ix":2},"nm":"Path 2","mn":"ADBE Vector Shape - Group","hd":false},{"ty":"fl","c":{"a":0,"k":[1,0.298039215686,0.274509803922,1],"ix":4},"o":{"a":0,"k":100,"ix":5},"r":1,"bm":0,"nm":"Fill 1","mn":"ADBE Vector Graphic - Fill","hd":false},{"ty":"tr","p":{"a":0,"k":[780.079,112.206],"ix":2},"a":{"a":0,"k":[0,0],"ix":1},"s":{"a":0,"k":[100,100],"ix":3},"r":{"a":0,"k":0,"ix":6},"o":{"a":0,"k":100,"ix":7},"sk":{"a":0,"k":0,"ix":4},"sa":{"a":0,"k":0,"ix":5},"nm":"Transform"}],"nm":"Group 3","np":3,"cix":2,"bm":0,"ix":3,"mn":"ADBE Vector Group","hd":false},{"ty":"gr","it":[{"ind":0,"ty":"sh","ix":1,"ks":{"a":0,"k":{"i":[[0,0],[0,0],[0,0],[0,0],[0,0],[17.062,0],[4.043,5.54],[0,12.94],[0,0],[0,0],[0,0],[-2.589,-3.882],[-5.904,0],[-3.882,5.986],[0,9.947],[0,0]],"o":[[0,0],[0,0],[0,0],[0,0],[-2.832,17.953],[-8.733,-0.163],[-4.044,-5.538],[0,0],[0,0],[0,0],[0,9.139],[2.587,3.882],[6.551,0],[3.882,-5.984],[0,0],[0,0]],"v":[[36.27,-31.296],[36.27,29.355],[17.347,29.355],[19.773,4.367],[18.802,4.367],[-11.039,31.296],[-30.204,22.744],[-36.27,-4.974],[-36.27,-31.296],[-19.044,-31.296],[-19.044,-7.035],[-15.163,12.494],[-2.426,18.317],[13.222,9.34],[19.044,-14.556],[19.044,-31.296]],"c":true},"ix":2},"nm":"Path 1","mn":"ADBE Vector Shape - Group","hd":false},{"ty":"fl","c":{"a":0,"k":[1,0.298039215686,0.274509803922,1],"ix":4},"o":{"a":0,"k":100,"ix":5},"r":1,"bm":0,"nm":"Fill 1","mn":"ADBE Vector Graphic - Fill","hd":false},{"ty":"tr","p":{"a":0,"k":[720.309,125.856],"ix":2},"a":{"a":0,"k":[0,0],"ix":1},"s":{"a":0,"k":[100,100],"ix":3},"r":{"a":0,"k":0,"ix":6},"o":{"a":0,"k":100,"ix":7},"sk":{"a":0,"k":0,"ix":4},"sa":{"a":0,"k":0,"ix":5},"nm":"Transform"}],"nm":"Group 4","np":2,"cix":2,"bm":0,"ix":4,"mn":"ADBE Vector Group","hd":false},{"ty":"gr","it":[{"ind":0,"ty":"sh","ix":1,"ks":{"a":0,"k":{"i":[[11.16,0],[10.917,3.154],[0,0],[-10.675,0],[-3.317,0.971],[0,2.508],[3.679,0.931],[5.296,0.243],[5.296,0.688],[3.679,2.668],[0,4.852],[-6.389,3.396],[-10.999,0],[-11.566,-2.263],[0,0],[9.056,0],[0,-4.204],[-3.721,-0.849],[-5.258,-0.322],[-5.298,-0.768],[-3.721,-2.748],[0,-4.932],[6.307,-3.275]],"o":[[-10.756,0],[0,0],[9.138,3.478],[7.681,0],[3.315,-0.97],[0,-2.345],[-3.681,-0.929],[-5.298,-0.242],[-5.297,-0.686],[-3.68,-2.669],[0,-6.63],[6.387,-3.397],[8.652,0],[0,0],[-9.947,-2.102],[-13.749,0],[0,2.104],[3.719,0.849],[5.255,0.324],[5.296,0.77],[3.719,2.75],[0,6.793],[-6.308,3.275]],"v":[[-0.243,32.267],[-32.752,27.536],[-32.752,13.707],[-3.033,18.923],[13.464,17.467],[18.438,12.252],[12.919,7.339],[-0.546,5.58],[-16.437,4.185],[-29.902,-0.849],[-35.42,-12.13],[-25.838,-27.172],[0.242,-32.267],[30.568,-28.87],[30.568,-15.527],[2.062,-18.681],[-18.559,-12.373],[-12.98,-7.945],[0.485,-6.186],[16.315,-4.549],[29.84,0.728],[35.42,12.252],[25.959,27.354]],"c":true},"ix":2},"nm":"Path 1","mn":"ADBE Vector Shape - Group","hd":false},{"ty":"fl","c":{"a":0,"k":[1,0.298039215686,0.274509803922,1],"ix":4},"o":{"a":0,"k":100,"ix":5},"r":1,"bm":0,"nm":"Fill 1","mn":"ADBE Vector Graphic - Fill","hd":false},{"ty":"tr","p":{"a":0,"k":[638.811,124.886],"ix":2},"a":{"a":0,"k":[0,0],"ix":1},"s":{"a":0,"k":[100,100],"ix":3},"r":{"a":0,"k":0,"ix":6},"o":{"a":0,"k":100,"ix":7},"sk":{"a":0,"k":0,"ix":4},"sa":{"a":0,"k":0,"ix":5},"nm":"Transform"}],"nm":"Group 5","np":2,"cix":2,"bm":0,"ix":5,"mn":"ADBE Vector Group","hd":false},{"ty":"gr","it":[{"ind":0,"ty":"sh","ix":1,"ks":{"a":0,"k":{"i":[[6.145,0],[2.263,3.154],[0,9.058],[0,0],[0,0],[0,0],[0,0],[0,0],[0,0],[0,0],[0,0],[0,0],[0,0],[0,0],[-1.645,-1.642],[-3.165,2.019],[0,0]],"o":[[-7.602,0],[-2.265,-3.154],[0,0],[0,0],[0,0],[0,0],[0,0],[0,0],[0,0],[0,0],[0,0],[0,0],[0,0],[-0.128,6.777],[2.887,2.882],[0,0],[-3.69,2.566]],"v":[[5.216,39.423],[-8.925,32.72],[-12.979,16.376],[-12.979,-9.947],[-21.713,-9.947],[-21.713,-22.441],[-10.553,-22.441],[-10.553,-39.423],[4.246,-39.423],[4.246,-22.441],[21.713,-22.441],[21.713,-9.947],[4.246,-9.947],[4.246,12.737],[6.846,23.627],[21.713,22.537],[21.713,35.682]],"c":true},"ix":2},"nm":"Path 1","mn":"ADBE Vector Shape - Group","hd":false},{"ty":"fl","c":{"a":0,"k":[1,0.298039215686,0.274509803922,1],"ix":4},"o":{"a":0,"k":100,"ix":5},"r":1,"bm":0,"nm":"Fill 1","mn":"ADBE Vector Graphic - Fill","hd":false},{"ty":"tr","p":{"a":0,"k":[572.963,117.001],"ix":2},"a":{"a":0,"k":[0,0],"ix":1},"s":{"a":0,"k":[100,100],"ix":3},"r":{"a":0,"k":0,"ix":6},"o":{"a":0,"k":100,"ix":7},"sk":{"a":0,"k":0,"ix":4},"sa":{"a":0,"k":0,"ix":5},"nm":"Transform"}],"nm":"Group 6","np":2,"cix":2,"bm":0,"ix":6,"mn":"ADBE Vector Group","hd":false},{"ty":"gr","it":[{"ind":0,"ty":"sh","ix":1,"ks":{"a":0,"k":{"i":[[-6.551,0],[-4.045,3.478],[0,5.662],[4.042,3.478],[6.63,0],[4.043,-3.518],[0,-5.659],[-4.044,-3.476]],"o":[[6.63,0],[4.042,-3.476],[0,-5.741],[-4.045,-3.476],[-6.551,0],[-4.044,3.518],[0,5.662],[4.043,3.478]],"v":[[-0.061,18.923],[15.952,13.707],[22.017,0],[15.952,-13.829],[-0.061,-19.045],[-15.952,-13.768],[-22.017,0],[-15.952,13.707]],"c":true},"ix":2},"nm":"Path 1","mn":"ADBE Vector Shape - Group","hd":false},{"ind":1,"ty":"sh","ix":2,"ks":{"a":0,"k":{"i":[[11.482,0],[6.954,5.904],[0,9.704],[-6.956,5.904],[-11.403,0],[-6.956,-5.902],[0,-9.704],[6.954,-5.902]],"o":[[-11.403,0],[-6.956,-5.902],[0,-9.704],[6.954,-5.902],[11.482,0],[6.954,5.904],[0,9.704],[-6.956,5.904]],"v":[[-0.061,32.267],[-27.596,23.411],[-38.028,0],[-27.596,-23.412],[-0.061,-32.267],[27.596,-23.412],[38.028,0],[27.596,23.411]],"c":true},"ix":2},"nm":"Path 2","mn":"ADBE Vector Shape - Group","hd":false},{"ty":"fl","c":{"a":0,"k":[1,0.298039215686,0.274509803922,1],"ix":4},"o":{"a":0,"k":100,"ix":5},"r":1,"bm":0,"nm":"Fill 1","mn":"ADBE Vector Graphic - Fill","hd":false},{"ty":"tr","p":{"a":0,"k":[508.33,124.886],"ix":2},"a":{"a":0,"k":[0,0],"ix":1},"s":{"a":0,"k":[100,100],"ix":3},"r":{"a":0,"k":0,"ix":6},"o":{"a":0,"k":100,"ix":7},"sk":{"a":0,"k":0,"ix":4},"sa":{"a":0,"k":0,"ix":5},"nm":"Transform"}],"nm":"Group 7","np":3,"cix":2,"bm":0,"ix":7,"mn":"ADBE Vector Group","hd":false},{"ty":"gr","it":[{"ind":0,"ty":"sh","ix":1,"ks":{"a":0,"k":{"i":[[-6.551,0],[-4.045,3.478],[0,5.662],[4.042,3.478],[6.63,0],[4.043,-3.518],[0,-5.659],[-4.044,-3.476]],"o":[[6.63,0],[4.042,-3.476],[0,-5.741],[-4.045,-3.476],[-6.551,0],[-4.044,3.518],[0,5.662],[4.043,3.478]],"v":[[-0.061,18.923],[15.952,13.707],[22.017,0],[15.952,-13.829],[-0.061,-19.045],[-15.952,-13.768],[-22.017,0],[-15.952,13.707]],"c":true},"ix":2},"nm":"Path 1","mn":"ADBE Vector Shape - Group","hd":false},{"ind":1,"ty":"sh","ix":2,"ks":{"a":0,"k":{"i":[[11.482,0],[6.954,5.904],[0,9.704],[-6.956,5.904],[-11.403,0],[-6.956,-5.902],[0,-9.704],[6.954,-5.902]],"o":[[-11.403,0],[-6.956,-5.902],[0,-9.704],[6.954,-5.902],[11.482,0],[6.954,5.904],[0,9.704],[-6.956,5.904]],"v":[[-0.061,32.267],[-27.596,23.411],[-38.028,0],[-27.596,-23.412],[-0.061,-32.267],[27.596,-23.412],[38.028,0],[27.596,23.411]],"c":true},"ix":2},"nm":"Path 2","mn":"ADBE Vector Shape - Group","hd":false},{"ty":"fl","c":{"a":0,"k":[1,0.298039215686,0.274509803922,1],"ix":4},"o":{"a":0,"k":100,"ix":5},"r":1,"bm":0,"nm":"Fill 1","mn":"ADBE Vector Graphic - Fill","hd":false},{"ty":"tr","p":{"a":0,"k":[424.592,124.886],"ix":2},"a":{"a":0,"k":[0,0],"ix":1},"s":{"a":0,"k":[100,100],"ix":3},"r":{"a":0,"k":0,"ix":6},"o":{"a":0,"k":100,"ix":7},"sk":{"a":0,"k":0,"ix":4},"sa":{"a":0,"k":0,"ix":5},"nm":"Transform"}],"nm":"Group 8","np":3,"cix":2,"bm":0,"ix":8,"mn":"ADBE Vector Group","hd":false},{"ty":"gr","it":[{"ind":0,"ty":"sh","ix":1,"ks":{"a":0,"k":{"i":[[0,0],[0,0],[0,0],[0,0],[0,0],[0,0],[0,0],[0,0],[0,0],[0,0],[0,0],[0,0]],"o":[[0,0],[0,0],[0,0],[0,0],[0,0],[0,0],[0,0],[0,0],[0,0],[0,0],[0,0],[0,0]],"v":[[-45.792,38.817],[-45.792,-38.817],[-28.567,-38.817],[-28.567,-5.095],[28.567,-5.095],[28.567,-38.817],[45.792,-38.817],[45.792,38.817],[28.567,38.817],[28.567,9.462],[-28.567,9.462],[-28.567,38.817]],"c":true},"ix":2},"nm":"Path 1","mn":"ADBE Vector Shape - Group","hd":false},{"ty":"fl","c":{"a":0,"k":[1,0.298039215686,0.274509803922,1],"ix":4},"o":{"a":0,"k":100,"ix":5},"r":1,"bm":0,"nm":"Fill 1","mn":"ADBE Vector Graphic - Fill","hd":false},{"ty":"tr","p":{"a":0,"k":[330.04,116.395],"ix":2},"a":{"a":0,"k":[0,0],"ix":1},"s":{"a":0,"k":[100,100],"ix":3},"r":{"a":0,"k":0,"ix":6},"o":{"a":0,"k":100,"ix":7},"sk":{"a":0,"k":0,"ix":4},"sa":{"a":0,"k":0,"ix":5},"nm":"Transform"}],"nm":"Group 9","np":2,"cix":2,"bm":0,"ix":9,"mn":"ADBE Vector Group","hd":false},{"ty":"tr","p":{"a":0,"k":[330.04,116.395],"ix":2},"a":{"a":0,"k":[330.04,116.395],"ix":1},"s":{"a":0,"k":[100,100],"ix":3},"r":{"a":0,"k":0,"ix":6},"o":{"a":0,"k":100,"ix":7},"sk":{"a":0,"k":0,"ix":4},"sa":{"a":0,"k":0,"ix":5},"nm":"Transform"}],"nm":"Group 2","np":9,"cix":2,"bm":0,"ix":2,"mn":"ADBE Vector Group","hd":false}],"ip":0,"op":240,"st":0,"bm":0},{"ddd":0,"ind":11,"ty":4,"nm":"Logo 2","sr":1,"ks":{"o":{"a":0,"k":100,"ix":11},"r":{"a":0,"k":0,"ix":10},"p":{"a":0,"k":[162.602,113.634,0],"ix":2},"a":{"a":0,"k":[162.602,113.634,0],"ix":1},"s":{"a":0,"k":[100,100,100],"ix":6}},"ao":0,"shapes":[{"ty":"gr","it":[{"ind":0,"ty":"sh","ix":1,"ks":{"a":0,"k":{"i":[[0,0],[0.901,-1.074],[0,0],[-0.579,-0.417],[-5.383,0],[-2.187,1.105],[0.533,0.599]],"o":[[-0.934,-1.047],[0,0],[-0.458,0.547],[2.253,1.619],[4.982,0],[0.714,-0.362],[0,0]],"v":[[0.521,-8.929],[-2.958,-8.878],[-12.733,2.763],[-12.516,4.544],[0.657,9.7],[12.358,6.664],[12.711,4.759]],"c":true},"ix":2},"nm":"Path 1","mn":"ADBE Vector Shape - Group","hd":false},{"ty":"fl","c":{"a":0,"k":[1,1,1,1],"ix":4},"o":{"a":0,"k":100,"ix":5},"r":1,"bm":0,"nm":"Fill 1","mn":"ADBE Vector Graphic - Fill","hd":false},{"ty":"tr","p":{"a":0,"k":[172.533,131.249],"ix":2},"a":{"a":0,"k":[0,0],"ix":1},"s":{"a":0,"k":[100,100],"ix":3},"r":{"a":0,"k":0,"ix":6},"o":{"a":0,"k":100,"ix":7},"sk":{"a":0,"k":0,"ix":4},"sa":{"a":0,"k":0,"ix":5},"nm":"Transform"}],"nm":"Group 1","np":2,"cix":2,"bm":0,"ix":1,"mn":"ADBE Vector Group","hd":false},{"ty":"gr","it":[{"ind":0,"ty":"sh","ix":1,"ks":{"a":0,"k":{"i":[[4.478,-3.016],[3.43,5.091],[-4.478,3.016],[-3.43,-5.091]],"o":[[-4.478,3.016],[-3.428,-5.091],[4.478,-3.016],[3.428,5.091]],"v":[[37.489,7.376],[23.843,4.614],[26.415,-9.069],[40.062,-6.308]],"c":true},"ix":2},"nm":"Path 1","mn":"ADBE Vector Shape - Group","hd":false},{"ind":1,"ty":"sh","ix":2,"ks":{"a":0,"k":{"i":[[4.478,-3.016],[3.428,5.091],[-4.478,3.016],[-3.428,-5.091]],"o":[[-4.478,3.016],[-3.43,-5.09],[4.478,-3.016],[3.43,5.091]],"v":[[-10.202,6.477],[-23.849,3.716],[-21.278,-9.967],[-7.632,-7.206]],"c":true},"ix":2},"nm":"Path 2","mn":"ADBE Vector Shape - Group","hd":false},{"ind":2,"ty":"sh","ix":3,"ks":{"a":0,"k":{"i":[[5.633,12.174],[11.259,1.277],[1.761,-1.043],[0,0],[2.801,2.189],[0,0],[4.39,1.038],[9.38,-18.05],[-22.081,-5.873],[-6.164,8.627],[-1.205,-1.638],[-13.803,2.783]],"o":[[-4.988,-10.781],[-2.034,-0.231],[0,0],[-3.059,1.812],[0,0],[-3.567,-2.759],[-18.306,-4.331],[-8.954,17.226],[23.33,6.204],[1.182,-1.655],[9.554,13.002],[18.019,-3.633]],"v":[[57.277,-7.249],[33.603,-29.388],[27.754,-28.111],[15.49,-20.846],[5.772,-21.471],[-4.899,-29.726],[-16.955,-35.548],[-57.08,-12.209],[-38.952,35.628],[5.955,7.302],[10.785,7.284],[47.019,31.425]],"c":true},"ix":2},"nm":"Path 3","mn":"ADBE Vector Shape - Group","hd":false},{"ty":"fl","c":{"a":0,"k":[1,1,1,1],"ix":4},"o":{"a":0,"k":100,"ix":5},"r":1,"bm":0,"nm":"Fill 1","mn":"ADBE Vector Graphic - Fill","hd":false},{"ty":"tr","p":{"a":0,"k":[162.602,108.34],"ix":2},"a":{"a":0,"k":[0,0],"ix":1},"s":{"a":0,"k":[100,100],"ix":3},"r":{"a":0,"k":0,"ix":6},"o":{"a":0,"k":100,"ix":7},"sk":{"a":0,"k":0,"ix":4},"sa":{"a":0,"k":0,"ix":5},"nm":"Transform"}],"nm":"Group 2","np":4,"cix":2,"bm":0,"ix":2,"mn":"ADBE Vector Group","hd":false},{"ty":"gr","it":[{"ind":0,"ty":"sh","ix":1,"ks":{"a":0,"k":{"i":[[0.506,-0.183],[9.755,5.069],[-0.378,-0.407],[-3.346,-2.882],[-0.613,0.677],[0,0]],"o":[[-3.909,1.413],[-0.493,-0.257],[3.097,3.325],[0.691,0.596],[0,0],[0.361,-0.399]],"v":[[11.266,-5.009],[-11.232,-6.582],[-11.822,-5.805],[0.159,6.237],[2.531,6.085],[11.822,-4.177]],"c":true},"ix":2},"nm":"Path 1","mn":"ADBE Vector Shape - Group","hd":false},{"ty":"fl","c":{"a":0,"k":[1,1,1,1],"ix":4},"o":{"a":0,"k":100,"ix":5},"r":1,"bm":0,"nm":"Fill 1","mn":"ADBE Vector Graphic - Fill","hd":false},{"ty":"tr","p":{"a":0,"k":[172.346,148.863],"ix":2},"a":{"a":0,"k":[0,0],"ix":1},"s":{"a":0,"k":[100,100],"ix":3},"r":{"a":0,"k":0,"ix":6},"o":{"a":0,"k":100,"ix":7},"sk":{"a":0,"k":0,"ix":4},"sa":{"a":0,"k":0,"ix":5},"nm":"Transform"}],"nm":"Group 3","np":2,"cix":2,"bm":0,"ix":3,"mn":"ADBE Vector Group","hd":false}],"ip":0,"op":240,"st":0,"bm":0},{"ddd":0,"ind":13,"ty":1,"nm":"Pale Green Solid 2","sr":1,"ks":{"o":{"a":0,"k":100,"ix":11},"r":{"a":0,"k":0,"ix":10},"p":{"a":0,"k":[500,116.5,0],"ix":2},"a":{"a":0,"k":[104,119.5,0],"ix":1},"s":{"a":0,"k":[487.769,102.909,100],"ix":6}},"ao":0,"sw":208,"sh":239,"sc":"transparent","ip":0,"op":240,"st":0,"bm":0}],"markers":[]},"imageUrl":"/images/svg/hootsuite-full-logo.svg"}},"locale":"en-US","preview":false,"navFooterStructure":[{"heading":"About ","to":"","attributes":{},"displayOn":"All","stackWithNext":false,"links":[{"to":"/why-hootsuite","attributes":{"data-ga-track-id":"footer_nav_About_WhyHootsuite","aria-label":"Click here to read why Hootsuite is the best"},"label":"Why Hootsuite"},{"to":"/about","attributes":{"data-ga-track-id":"footer_nav_About_About","aria-label":"Click here to read about Hootsuite's story"},"label":"About us"},{"to":"https://careers.hootsuite.com","attributes":{"data-ga-track-id":"footer_nav_About_Careers"},"label":"Careers"},{"to":"/about/leadership","attributes":{"data-ga-track-id":"footer_nav_About_Leadership"},"label":"Leadership"},{"to":"/customers","attributes":{"data-ga-track-id":"footer_nav_About_Customers"},"label":"Customers"},{"to":"/newsroom","attributes":{"data-ga-track-id":"footer_nav_About_Newsroom"},"label":"Newsroom"},{"to":"/social-impact","attributes":{"data-ga-track-id":"footer_nav_About_SocialImpact"},"label":"Social impact and DEI"}]},{"heading":"Plans","to":"","attributes":{},"displayOn":"All","stackWithNext":false,"links":[{"to":"/plans","attributes":{"data-ga-track-id":"footer_nav_About_Pricing"},"label":"Pricing"},{"to":"/plans/professional","attributes":{"data-ga-track-id":"footer_nav_Pricing_Professional"},"label":"Professional "},{"to":"/plans/team","attributes":{"data-ga-track-id":"footer_nav_Pricing_Team"},"label":"Team"},{"to":"/plans/enterprise","attributes":{"data-ga-track-id":"footer_nav_Pricing_Enterprise"},"label":"Enterprise "},{"to":"/platform","attributes":{"data-ga-track-id":"footer_nav_plans_platform"},"label":"Features"}]},{"heading":"Guides","to":"","attributes":{},"displayOn":"All","stackWithNext":false,"links":[{"to":"https://blog.hootsuite.com/social-media-marketing-strategy/","attributes":{"data-ga-track-id":"footer_nav_guides_social_media_strategy","target":"_blank","rel":"noopener noreferrer","aria-label":"Click here to read our social media strategy guide"},"label":"Social media strategy"},{"to":"https://blog.hootsuite.com/social-media-analytics/","attributes":{"data-ga-track-id":"footer_nav_guides_social_media_analytics","target":"_blank","rel":"noopener noreferrer","aria-label":"Click here to read our social media analytics guide"},"label":"Social media analytics"},{"to":"https://blog.hootsuite.com/social-listening-business/","attributes":{"data-ga-track-id":"footer_nav_guides_social_media_listening","target":"_blank","rel":"noopener noreferrer","aria-label":"Click here to read our social media listening guide"},"label":"Social listening"},{"to":"https://blog.hootsuite.com/best-time-to-post-on-social-media/","attributes":{"data-ga-track-id":"footer_nav_guides_best_time_to_post","target":"_blank","rel":"noopener noreferrer","aria-label":"Click here to read our social media listening guide"},"label":"Best times to post"},{"to":"https://blog.hootsuite.com/social-media-calendar/","attributes":{"data-ga-track-id":"footer_nav_guides_social_media_calendar","target":"_blank","rel":"noopener noreferrer","aria-label":"Click here to read our social media calendar guide"},"label":"Social media calendar"},{"to":"https://blog.hootsuite.com/social-media-engagement/","attributes":{"data-ga-track-id":"footer_nav_guides_social_media_engagement","target":"_blank","rel":"noopener noreferrer","aria-label":"Click here to read our social media engagement guide"},"label":"Social media engagement"},{"to":"https://blog.hootsuite.com/employee-advocacy/","attributes":{"data-ga-track-id":"footer_nav_guides_employee_advocacy","target":"_blank","rel":"noopener noreferrer","aria-label":"Click here to read our employee advocacy guide"},"label":"Employee advocacy"},{"to":"https://blog.hootsuite.com/social-media-monitoring/","attributes":{"data-ga-track-id":"footer_nav_guides_social_media_monitoring","target":"_blank","rel":"noopener noreferrer","aria-label":"Click here to read our social media monitoring guide"},"label":"Social media monitoring"},{"to":"https://blog.hootsuite.com/social-media-advertising/","attributes":{"data-ga-track-id":"footer_nav_guides_social_media_advertising","target":"_blank","rel":"noopener noreferrer","aria-label":"Click here to read our social media advertising guide"},"label":"Social media advertising "}]},{"heading":"Free tools","to":"","attributes":{},"displayOn":"All","stackWithNext":false,"links":[{"to":"/social-media-tools/ai-caption-generator-social-media","attributes":{"data-ga-track-id":"footer_nav_tools_caption_generator"},"label":"AI caption generator"},{"to":"/social-media-tools/youtube-name-generator","attributes":{"data-ga-track-id":"footer_nav_tools_youtube_name_generator"},"label":"YouTube name generator"},{"to":"/social-media-tools/youtube-channel-description-generator","attributes":{"data-ga-track-id":"footer_nav_tools_youtube_channel_description_generator"},"label":"YouTube channel description generator"},{"to":"/social-media-tools/instagram-name-generator","attributes":{"data-ga-track-id":"footer_nav_tools_instagram_name_generator"},"label":"Instagram username generator"},{"to":"/social-media-tools/username-generator","attributes":{"data-ga-track-id":"footer_nav_tools_social_media_username_generator"},"label":"Social media username generator "},{"to":"/social-media-tools/instagram-hashtag-generator","attributes":{"data-ga-track-id":"footer_nav_tools_instagram_hashtag_generator"},"label":"Instagram hashtag generator "}]},{"heading":"Resources","to":"","attributes":{},"displayOn":"All","stackWithNext":false,"links":[{"to":"/resources?category=Case+Studies","attributes":{"data-ga-track-id":"footer_nav_Resources_CaseStudies","aria-label":"Click here to read Hootsuite case studies"},"label":"Case studies"},{"to":"https://education.hootsuite.com/","attributes":{"data-ga-track-id":"footer_nav_Resources_Academy","aria-label":"Click here to check out Hootsuite courses and certifications"},"label":"Academy"},{"to":"https://blog.hootsuite.com/","attributes":{"data-ga-track-id":"footer_nav_resources_blog","aria-label":"Click here to read the Hootsuite blog"},"label":"Blog"},{"to":"/resources","attributes":{"data-ga-track-id":"footer_nav_Resources_ResourceLibrary","aria-label":"Click here to read Hootsuite resources"},"label":"Resource library "},{"to":"/webinars","attributes":{"data-ga-track-id":"footer_nav_Resources_Webinars"},"label":"Webinars"},{"to":"https://apps.hootsuite.com/","attributes":{"data-ga-track-id":"footer_nav_Resources_AppDirectory","aria-label":"Click here to explore the Hootsuite app directory"},"label":"App directory"},{"to":"/affiliate-program","attributes":{"data-ga-track-id":"footer_nav_Resources_BecomeAnAffiliate","aria-label":"Click here to learn how to become a Hootsuite affiliate"},"label":"Become an affiliate "}]},{"heading":"Support","to":"","attributes":{},"displayOn":"All","stackWithNext":false,"links":[{"to":"/help","attributes":{"data-ga-track-id":"footer_nav_Support_NeedHelp","aria-label":"Click for access our help center"},"label":"Need help?"},{"to":"/whats-new","attributes":{"data-ga-track-id":"footer_nav_Support_WhatsNew"},"label":"Product updates"},{"to":"/about/contact-us","attributes":{"data-ga-track-id":"footer_nav_Support_ContactSales"},"label":"Contact sales"}]}],"singlePageUrls":{"Resources":"/resources","Press Releases":"/newsroom","Events":"/events","Changelog":"/whats-new","Webinars":"/webinars"},"featureFlags":[{"__typename":"FeatureFlag","key":"emailValidation","value":true},{"__typename":"FeatureFlag","key":"dynamic_heading_levels","value":true},{"__typename":"FeatureFlag","key":"showOneTrustButtonInFooter","value":true},{"__typename":"FeatureFlag","key":"hideCookieBanner","value":true},{"__typename":"FeatureFlag","key":"redesignPlansPage","value":false},{"__typename":"FeatureFlag","key":"personalization","value":false},{"__typename":"FeatureFlag","key":"hidePrivacyForEuropeanCountries","value":true},{"__typename":"FeatureFlag","key":"hideFreePlan","value":true},{"__typename":"FeatureFlag","key":"rebrand","value":true},{"__typename":"FeatureFlag","key":"plan-card-experiment","value":false}],"slug":"/resources/davita","localizedSlugs":{"en-US":"/resources/davita","fr-FR":"/resources/davita","de-DE":"/resources/davita","it-IT":"/resources/davita","pt-BR":"/resources/davita","es-ES":"/resources/davita"},"page":{"sys":{"id":"9w7jlYDio9WGvOHRFRBz3","__typename":"Sys"},"__typename":"Page","slug":"/resources/davita","enUsSlug":"/resources/davita","frFrSlug":"/resources/davita","deDeSlug":"/resources/davita","itItSlug":"/resources/davita","ptBrSlug":"/resources/davita","esEsSlug":"/resources/davita","enUs":true,"enHk":true,"enSg":true,"enGb":true,"frFr":true,"deDe":true,"itIt":true,"ptBr":true,"esEs":true,"customNav":null,"alternatePage":null,"hideFooter":null,"redirect":null,"date":"2024-02-28T00:00:00.000-05:00","offerDrawer":null,"footerForm":null,"page":{"sys":{"id":"6csX4D3ew5gGQRDTcQgUxz","publishedAt":"2024-02-28T14:29:30.660Z","__typename":"Sys"},"__typename":"PageResource"},"seo":{"__typename":"Seo","seoTitle":"How DaVita drove 42% more job applications from LinkedIn","description":"Find out the steps daVita took to build a healthy social media recruiting strategy using Hootsuite","image":null,"noIndex":null,"noFollow":null,"twitterCard":null,"twitterTitle":null,"twitterDescription":null,"twitterUrl":null,"twitterSite":null,"ogTitle":null,"ogUrl":null,"ogDescription":null,"ogSiteName":null,"ogLocale":null,"canonical":null,"structuredData":null}}},"slug":"/resources/davita","_nextI18Next":{"initialI18nStore":{"en-US":{"translation":{"404":"404","500":"500","Next slide":"Next slide","Previous slide":"Previous slide","TikTok video":"TikTok video","filter updated":"filter updated","Filter":"Filter","Apply":"Apply","Clear":"Clear","App Store":"App Store","Google Play":"Google Play","Hootsuite Inc. All Rights Reserved.":"Hootsuite Inc. All Rights Reserved.","Get Hootsuite for iOS on the App Store":"Get Hootsuite for iOS on the App Store","Get Hootsuite for Android on the Google Play Store":"Get Hootsuite for Android on the Google Play Store","Footer":"Footer","Language selector":"Language selector","Hootsuite homepage":"Hootsuite homepage","Legal Center":"Legal Center","Trust Center":"Trust Center","Privacy":"Privacy","Cookie preferences":"Cookie preferences","Accessibility":"Accessibility","Find Hootsuite on Instagram":"Find Hootsuite on Instagram","Find Hootsuite on Facebook":"Find Hootsuite on Facebook","Find Hootsuite on Twitter":"Find Hootsuite on Twitter","Find Hootsuite on Youtube":"Find Hootsuite on Youtube","Find Hootsuite on LinkedIn":"Find Hootsuite on LinkedIn","Find Hootsuite on Pinterest":"Find Hootsuite on Pinterest","Find Hootsuite on TikTok":"Find Hootsuite on TikTok","Score":"Score","Log Out":"Log Out","Dashboard":"Dashboard","link to help page":"link to help page","Need Help?":"Need Help?","Log In":"Log In","Start your free trial":"Start your free trial","homepage":"homepage","close navigation menu":"close navigation menu","Go back to {{previousMenu}}":"Go back to {{previousMenu}}","open navigation menu":"open navigation menu","back to previous menu section":"back to previous menu section","Main menu":"Main menu","What you’ll learn":"What you’ll learn","animation start stop":"animation start stop","page {{pageNumber}}":"page {{pageNumber}}","go to page {{pageNumber}}":"go to page {{pageNumber}}","previous page":"previous page","next page":"next page","or":"or","Current plan":"Current plan","Contact Sales":"Contact Sales","See What It Includes":"See What It Includes","Learn more about the {{planName}} Plan":"Learn more about the {{planName}} Plan","Learn More":"Learn More","per year":"per year","per month":"per month","Custom":"Custom","Try for free!":"Try for free!","Learn more about {{name}}":"Learn more about {{name}}","Includes {{feature}}":"Includes {{feature}}","Does not include {{feature}}":"Does not include {{feature}}","social accounts":"social accounts","Schedule {{numberOfPosts}} posts":"Schedule {{numberOfPosts}} posts","plus":"plus","Compare Hootsuite features side-by-side":"Compare Hootsuite features side-by-side","mo, billed annually":"mo, billed annually","per month, billed annually":"per month, billed annually","Legend":"Legend","Included with plan":"Included with plan","Not included with plan":"Not included with plan","* Available with multiple users":"* Available with multiple users","Contact for pricing":"Contact for pricing","Copied to Clipboard!":"Copied to Clipboard!","Skip to content":"Skip to content","Read more on LinkedIn":"Read more on LinkedIn","View on website":"View on website","sub navigation":"sub navigation","Employees":"Employees","followers":"followers","likes":"likes","Calculate Your Reach":"Calculate Your Reach","This field is required.":"This field is required.","Please enter a number.":"Please enter a number.","The potential impact of employee advocacy:":"The potential impact of employee advocacy:","new people could be seeing your content":"new people could be seeing your content","potential increase in your social reach":"potential increase in your social reach","Here is how we calculate these numbers":"Here is how we calculate these numbers","To calculate your maximum social reach, we add together all of your followers and fans.":"To calculate your maximum social reach, we add together all of your followers and fans.","To calculate your potential social reach with Amplify, we add the average number of unique friends and followers individuals have, then multiply that by your total number of employees. Finally, we add that total to your current maximum social reach.":"To calculate your potential social reach with Amplify, we add the average number of unique friends and followers individuals have, then multiply that by your total number of employees. Finally, we add that total to your current maximum social reach.","Your current maximum social reach":"Your current maximum social reach","Your potential social reach with Amplify":"Your potential social reach with Amplify","Failed to display the content due to safety concerns and non-compliance with our policies. Please retry using different data.":"Failed to display the content due to safety concerns and non-compliance with our policies. Please retry using different data.","Something went wrong, refresh and try again.":"Something went wrong, refresh and try again.","Generate Content":"Generate Content","Reset":"Reset","Type Your {{label}}":"Type Your {{label}}","--":"--","Validating Email...":"Validating Email...","Your Email has been validated!":"Your Email has been validated!","Invalid Email":"Invalid Email"," - did you mean":" - did you mean"," - please check and try again.":" - please check and try again.","Invalid Email format, please check and try again.":"Invalid Email format, please check and try again.","We were unable to validate your email, please check and try again.":"We were unable to validate your email, please check and try again.","Please verify you are not a robot to proceed":"Please verify you are not a robot to proceed","Sorry, this token has expired.":"Sorry, this token has expired.","Click here to get an updated validation token.":"Click here to get an updated validation token.","Sorry, you are not eligible. Please refer to our HootGiving eligibility guidelines for more information.":"Sorry, you are not eligible. Please refer to our HootGiving eligibility guidelines for more information.","Invalid token. Please try again or visit":"Invalid token. Please try again or visit","TechSoup":"TechSoup","to register your non-profit.":"to register your non-profit.","indicates required fields":"indicates required fields","Field must be filled":"Field must be filled","Choose file":"Choose file","Valid file formats for documents are jpg, png, and pdf. The max file size is 5MB.":"Valid file formats for documents are jpg, png, and pdf. The max file size is 5MB.","Apply using Goodstack":"Apply using Goodstack","Where is your organization registered?":"Where is your organization registered?","Please select...":"Please select...","If you can't find your country or region, it means that we may not support your country or region yet.":"If you can't find your country or region, it means that we may not support your country or region yet.","Next step":"Next step","What's the full name and nonprofit ID that is registered with the government?":"What's the full name and nonprofit ID that is registered with the government?","Organization Name":"Organization Name","Enter your organization name":"Enter your organization name","Registry Name":"Registry Name","Select registry name":"Select registry name","Organization registration ID":"Organization registration ID","Enter your organization registration ID":"Enter your organization registration ID","Evidence of your official nonprofit status":"Evidence of your official nonprofit status","What's the full legal name of your organization?":"What's the full legal name of your organization?","Search for your nonprofit":"Search for your nonprofit","Nonprofit name":"Nonprofit name","I can't find my nonprofit. I want to add it.":"I can't find my nonprofit. I want to add it.","page {{pageNumber}}, current page":"page {{pageNumber}}, current page","Previous":"Previous","Next":"Next","Learn more about":"Learn more about","Calculate your return":"Calculate your return","Calculate your investment":"Calculate your investment","Add the total Facebook visits from your campaign. You can track these with UTM parameters. Or use a timeframe such as the start and end of your Facebook ads. Never heard of UTMs?":"Add the total Facebook visits from your campaign. You can track these with UTM parameters. Or use a timeframe such as the start and end of your Facebook ads. Never heard of UTMs?","Follow the steps in this video":"Follow the steps in this video","https://www.youtube.com/watch?v=ixXUFiwdUl8":"https://www.youtube.com/watch?v=ixXUFiwdUl8","It’s a good idea to send all campaign traffic to a dedicated landing page. This landing page should have some type of lead capture such as email sign-ups. Calculate your conversion rate by dividing the total number of emails collected by the number of page views to the landing page. Then multiply this number by 100 to turn this into a percentage. Example: 100 email addresses collected / 1000 Facebook visits = 0.1 X 100 = 10% Page Conversion Rate.":"It’s a good idea to send all campaign traffic to a dedicated landing page. This landing page should have some type of lead capture such as email sign-ups. Calculate your conversion rate by dividing the total number of emails collected by the number of page views to the landing page. Then multiply this number by 100 to turn this into a percentage. Example: 100 email addresses collected / 1000 Facebook visits = 0.1 X 100 = 10% Page Conversion Rate.","Close rate means the number of sales calls, presentations, or email outreach activities versus the number of sales you close. To get this number, speak to your sales team. This number is important as it allows us to show that for every 1,000 leads we generate on Facebook, we can expect (as an example) 10 sales.":"Close rate means the number of sales calls, presentations, or email outreach activities versus the number of sales you close. To get this number, speak to your sales team. This number is important as it allows us to show that for every 1,000 leads we generate on Facebook, we can expect (as an example) 10 sales.","This is the total revenue you expect the customer to generate over their lifetime. Speak to your sales or analyst team to get this number. Confused?":"This is the total revenue you expect the customer to generate over their lifetime. Speak to your sales or analyst team to get this number. Confused?","Follow the steps in our blog post here.":"Follow the steps in our blog post here.","Add the total cost of your Facebook ads. This is the total campaign spend.":"Add the total cost of your Facebook ads. This is the total campaign spend.","For a more accurate view, you can also include the cost of creating the ads. For example, if you hired an agency to design the ads or if you created a video for the campaign, add those numbers to your total campaign spend. If you created other content for the campaign—such as a white paper for lead generation—include that cost here.":"For a more accurate view, you can also include the cost of creating the ads. For example, if you hired an agency to design the ads or if you created a video for the campaign, add those numbers to your total campaign spend. If you created other content for the campaign—such as a white paper for lead generation—include that cost here.","How many hours did your team work on the campaign? Multiply your total hours by your hourly rate.":"How many hours did your team work on the campaign? Multiply your total hours by your hourly rate.","Total Facebook visits from campaign":"Total Facebook visits from campaign","Landing page conversion rate":"Landing page conversion rate","Close rate":"Close rate","Lifetime customer value":"Lifetime customer value","Total ad spend":"Total ad spend","Content creation costs":"Content creation costs","Labor costs":"Labor costs","Please choose a value between {min}-{max}":"Please choose a value between {min}-{max}","Your Return On Investment":"Your Return On Investment","Total Revenue":"Total Revenue","Total Investment":"Total Investment","Leads":"Leads","Sales":"Sales","How to get the most out of this calculator":"How to get the most out of this calculator","For this calculator, we’re assuming you’ve used three marketing tactics:":"For this calculator, we’re assuming you’ve used three marketing tactics:","You’ve launched a paid or organic campaign on Facebook":"You’ve launched a paid or organic campaign on Facebook"," You’ve used a dedicated landing page with some form of lead capture such as email sign-ups":" You’ve used a dedicated landing page with some form of lead capture such as email sign-ups","You’re sending leads to a sales team who will then turn those leads into sales":"You’re sending leads to a sales team who will then turn those leads into sales","Note: Feel free to substitute Facebook for another social network.":"Note: Feel free to substitute Facebook for another social network.","Your data is beautiful. Share it.":"Your data is beautiful. Share it.","Did your campaign produce a mountain of money?":"Did your campaign produce a mountain of money?","Click the button below to share your results with your team, boss, clients, or supportive parent.":"Click the button below to share your results with your team, boss, clients, or supportive parent.","Copy Your Link":"Copy Your Link","Let's get you posting consistently and bring your engagement up":"Let's get you posting consistently and bring your engagement up","Right now, your social presence is a bit behind other businesses. Let's change that. We suggest scheduling a few more posts each week to increase your overall activity and engagement. The Hootsuite Professional Plan has all the tools to unlock your true potential for social.":"Right now, your social presence is a bit behind other businesses. Let's change that. We suggest scheduling a few more posts each week to increase your overall activity and engagement. The Hootsuite Professional Plan has all the tools to unlock your true potential for social.","Get your Twitter score":"Get your Twitter score","How many followers do you have?":"How many followers do you have?","What are your total engagements over the last 30 days?":"What are your total engagements over the last 30 days?","How many posts have you made over the last 30 days?":"How many posts have you made over the last 30 days?","Get my social score":"Get my social score","Freshly hatched":"Freshly hatched","Perfectly birdinary":"Perfectly birdinary","You've really outflown yourself!":"You've really outflown yourself!","Score breakdown":"Score breakdown","Follower":"Follower","Engagement":"Engagement","Frequency":"Frequency","See the details":"See the details","Try another account":"Try another account","Let’s go back home and start this adventure over again.":"Let’s go back home and start this adventure over again.","Homepage":"Homepage","Features":"Features","Resources":"Resources","Education":"Education","Blog":"Blog","Help":"Help","Compare Plans":"Compare Plans","Filter by":"Filter by","Topic":"Topic","Tag":"Tag","Loading...":"Loading...","Oops! We don't have anything on that topic yet.":"Oops! We don't have anything on that topic yet.","{{numberOfOffers}} available":"{{numberOfOffers}} available","click to see offers":"click to see offers","close":"close","*Prices displayed in {{currency}}, based on annual billing, but do not include applicable taxes.":"*Prices displayed in {{currency}}, based on annual billing, but do not include applicable taxes.","Globally, the average social media practitioner makes":"Globally, the average social media practitioner makes","You make":"You make","more":"more","less":"less","than average.":"than average.","Read the latest Social Media Career Report to see details on how much your peers make plus breakdowns by gender, region, seniority, and more.":"Read the latest Social Media Career Report to see details on how much your peers make plus breakdowns by gender, region, seniority, and more.","How much do social media managers make? Find out if you’re getting paid\n as much as your peers in two seconds flat.":"How much do social media managers make? Find out if you’re getting paid\n as much as your peers in two seconds flat.","What is your annual salary in US dollars?":"What is your annual salary in US dollars?","Enter your salary in USD":"Enter your salary in USD","Please enter a valid salary amount":"Please enter a valid salary amount","Compare your salary":"Compare your salary","Save {{amount}}":"Save {{amount}}","{{discountPercentage}}% discount, save {{discountAmount}}*":"{{discountPercentage}}% discount, save {{discountAmount}}*","Pay {{monthlyCost}}/mo, includes {{discountPercentage}}% off for your first year, (billed annually at {{annualCost}})":"Pay {{monthlyCost}}/mo, includes {{discountPercentage}}% off for your first year, (billed annually at {{annualCost}})","Details":"Details","to":"to","Events":"Events","Please complete the form to watch":"Please complete the form to watch","Interested in learning more?":"Interested in learning more?","Request a Demo":"Request a Demo","Hootsuite Help Center":"Hootsuite Help Center","Search our help articles for answers or browse the resources below":"Search our help articles for answers or browse the resources below","What can we help you with?":"What can we help you with?","contact us":"contact us","Help articles":"Help articles","Need someone to help you?":"Need someone to help you?","Need help? Give us a shout. Be sure to include the email address associated with your Hootsuite account and a description of your issue. We also welcome new feature suggestions and crowd-pleasing guacamole recipes.":"Need help? Give us a shout. Be sure to include the email address associated with your Hootsuite account and a description of your issue. We also welcome new feature suggestions and crowd-pleasing guacamole recipes.","Get in touch with customer support:":"Get in touch with customer support:","Message us from your Hootsuite dashboard; or ":"Message us from your Hootsuite dashboard; or ","Email your account rep for support with your Enterprise plan; or ":"Email your account rep for support with your Enterprise plan; or ","If all else fails, submit a help request here.":"If all else fails, submit a help request here.","Operational hours":"Operational hours","Monday to Friday 9:00 am - 5:00 pm":"Monday to Friday 9:00 am - 5:00 pm","PST GMT-8, CST GMT-6, EST GMT-5, EET GMT+2, CET GMT+1":"PST GMT-8, CST GMT-6, EST GMT-5, EET GMT+2, CET GMT+1","Monday to Friday 9:00 am - 1:00 pm, 3:00 pm - 5:00 pm":"Monday to Friday 9:00 am - 1:00 pm, 3:00 pm - 5:00 pm","SGT GMT +8":"SGT GMT +8","Monday to Friday 9:00 am - 4:00 pm":"Monday to Friday 9:00 am - 4:00 pm","AEDT GMT + 11":"AEDT GMT + 11","Monday to Friday 9:00 am - 5:00 pm ":"Monday to Friday 9:00 am - 5:00 pm ","NZDT GMT +12":"NZDT GMT +12","Languages Supported:":"Languages Supported:","English, French (email) and Spanish (email)":"English, French (email) and Spanish (email)","Other resources":"Other resources","Hootsuite Academy":"Hootsuite Academy","Master Hootsuite with free online courses.":"Master Hootsuite with free online courses.","Link to blog for social media tips, strategy, and advice.":"Link to blog for social media tips, strategy, and advice.","Social media tips, strategy, and advice.":"Social media tips, strategy, and advice.","Resource library":"Resource library","Hundreds of free resources to help you succeed in social.":"Hundreds of free resources to help you succeed in social.","Webinars":"Webinars","Learn from industry experts on a wide range of social topics.":"Learn from industry experts on a wide range of social topics.","What’s new":"What’s new","New features, fixes, and other improvements to Hootsuite.":"New features, fixes, and other improvements to Hootsuite.","Social media bootcamp":"Social media bootcamp","Learn the fundamentals of social media marketing.":"Learn the fundamentals of social media marketing.","Get help on social":"Get help on social","Contact us on Twitter":"Contact us on Twitter","Contact us on Facebook":"Contact us on Facebook","Check out our security page":"Check out our security page","Security":"Security","Check system status":"Check system status","System Status":"System Status","Still can’t find what you’re looking for?":"Still can’t find what you’re looking for?","Check existing ticket":"Check existing ticket","Submit a support ticket":"Submit a support ticket","No results available":"No results available","{{number}} search results available. Keyboard users, use up and down arrows to review and enter to select. Touch device users, explore by touch or with swipe gestures.":"{{number}} search results available. Keyboard users, use up and down arrows to review and enter to select. Touch device users, explore by touch or with swipe gestures.","hootsuite help search bar":"hootsuite help search bar","Connect with customers at every step of the journey with Hootsuite Enterprise":"Connect with customers at every step of the journey with Hootsuite Enterprise","Centralize and streamline social media management":"Centralize and streamline social media management","Plan and create campaigns as a team":"Plan and create campaigns as a team","Capture actionable insights to enhance your social strategy":"Capture actionable insights to enhance your social strategy","Pick the plan that’s right for you":"Pick the plan that’s right for you","Manage all of your social media in one place.":"Manage all of your social media in one place.","monthly billing":"monthly billing","annual billing":"annual billing","*Prices displayed in {{currency}}, based on {{pricingInterval}}, but do not include applicable taxes.":"*Prices displayed in {{currency}}, based on {{pricingInterval}}, but do not include applicable taxes.","Pay annually (Save up to 38%)":"Pay annually (Save up to 38%)","Pay monthly":"Pay monthly","PRESS RELEASES":"PRESS RELEASES","About Hootsuite":"About Hootsuite","Hootsuite is a leading global provider":"Hootsuite is a leading global provider","Contact":"Contact","Hootsuite Media Team":"Hootsuite Media Team","Resource Library":"Resource Library","All Categories":"All Categories","Share this resource":"Share this resource","Related Resources":"Related Resources","Hootsuite Mobile App":"Hootsuite Mobile App","Hootsuite Dashboard":"Hootsuite Dashboard","Hootsuite Insights":"Hootsuite Insights","Hootsuite Amplify":"Hootsuite Amplify","Hootsuite App Directory":"Hootsuite App Directory","AdEspresso by Hootsuite":"AdEspresso by Hootsuite","Hootsuite Social Ads":"Hootsuite Social Ads","Hootsuite Advanced Analytics":"Hootsuite Advanced Analytics","Product Updates":"Product Updates","New features, fixes, and other improvements to help you get the most out of Hootsuite":"New features, fixes, and other improvements to help you get the most out of Hootsuite","New":"New","Improved":"Improved","Fixed":"Fixed","View this Webinar":"View this Webinar","View this Event":"View this Event","EVENTS":"EVENTS","Events and Recordings":"Events and Recordings","Get details on upcoming events so you can attend in person or online, and find video recordings of past events.":"Get details on upcoming events so you can attend in person or online, and find video recordings of past events.","Upcoming events":"Upcoming events","No upcoming events at this time. Check back later!":"No upcoming events at this time. Check back later!","Past event recordings":"Past event recordings","No past event recordings available at this time. Check back later!":"No past event recordings available at this time. Check back later!","Sorry, there are no results matching your criteria.":"Sorry, there are no results matching your criteria.","Try again, or clear your filters.":"Try again, or clear your filters.","Continue reading":"Continue reading","All Dates":"All Dates","All Types":"All Types","Featured Coverage":"Featured Coverage","Press Release":"Press Release","NEWSROOM":"NEWSROOM","When we’re not spreading the news, we’re making it":"When we’re not spreading the news, we’re making it","Subscribe for updates":"Subscribe for updates","Hootsuite in the news":"Hootsuite in the news","We have amazing customers":"We have amazing customers","We have 4,000+ enterprise customers worldwide.":"We have 4,000+ enterprise customers worldwide.","We are socially responsible":"We are socially responsible","Our social impact strategy focuses on positively impacting our employees, customers, neighbourhoods, communities, and our environment for the long term.":"Our social impact strategy focuses on positively impacting our employees, customers, neighbourhoods, communities, and our environment for the long term.","We’re the leader in social media management":"We’re the leader in social media management","We’re trusted by more than 18 million customers and employees at more than 80% of the Fortune 1000.":"We’re trusted by more than 18 million customers and employees at more than 80% of the Fortune 1000.","We connect with the tools you use every day":"We connect with the tools you use every day","With more than 150 technology partners and integrated applications, our collaborative ecosystem helps boost the adoption and integration of social media across your organization.":"With more than 150 technology partners and integrated applications, our collaborative ecosystem helps boost the adoption and integration of social media across your organization.","Brand Assets and Logos":"Brand Assets and Logos","Visit our media portal for brand guidelines, logos, photography, and other brand assets.":"Visit our media portal for brand guidelines, logos, photography, and other brand assets.","View Brand Assets":"View Brand Assets","Loved by our customers, partners, and employees":"Loved by our customers, partners, and employees","Here’s a few awards we’ve picked up in the last few years:":"Here’s a few awards we’ve picked up in the last few years:","Hootsuite leads the pack with its seller focus and scale.":"Hootsuite leads the pack with its seller focus and scale.","Hootsuite awarded the Forrester New Wave Leader 2019 award in the Sales Social Engagement Tools category":"Hootsuite awarded the Forrester New Wave Leader 2019 award in the Sales Social Engagement Tools category","Leader in the categories of:\nBrand Advocacy, Employee Advocacy, Social Media Suites, Social Media Management, Social Media Monitoring, Social Media Analytics":"Leader in the categories of:\nBrand Advocacy, Employee Advocacy, Social Media Suites, Social Media Management, Social Media Monitoring, Social Media Analytics","Badge commemorating Hootsuites ranking in multiple G2 categories":"Badge commemorating Hootsuites ranking in multiple G2 categories","Hootsuite was ranked #3 of the top 25 companies to work for in Canada.":"Hootsuite was ranked #3 of the top 25 companies to work for in Canada.","Badge commemorating Hootsuite being ranked in LinkedIn's 2018 Top Companies":"Badge commemorating Hootsuite being ranked in LinkedIn's 2018 Top Companies","The social data and insights that Hootsuite delivers are powerful, and help our joint customers achieve competitive advantage.":"The social data and insights that Hootsuite delivers are powerful, and help our joint customers achieve competitive advantage.","Badge commemorating Hootsuite being awarded Adobe Experience Cloud Exchange Partner of the Year":"Badge commemorating Hootsuite being awarded Adobe Experience Cloud Exchange Partner of the Year","Thank you for subscribing! You will receive a confirmation email shortly.":"Thank you for subscribing! You will receive a confirmation email shortly.","Submit":"Submit","Research \u0026 Trends":"Research \u0026 Trends","Strategy \u0026 Tactics":"Strategy \u0026 Tactics","Case Studies":"Case Studies","Toolkits":"Toolkits","Products \u0026 Services":"Products \u0026 Services","All Industries":"All Industries","Agency":"Agency","Financial Services":"Financial Services","Government":"Government","Health Care":"Health Care","Higher Education":"Higher Education","Hospitality \u0026 Tourism":"Hospitality \u0026 Tourism","Media \u0026 Entertainment":"Media \u0026 Entertainment","Non-Profit":"Non-Profit","Retail \u0026 CPG":"Retail \u0026 CPG","Sports":"Sports","Technology":"Technology","Real Estate":"Real Estate","Social media is in our DNA":"Social media is in our DNA","Explore hundreds of free resources to help you succeed in social.":"Explore hundreds of free resources to help you succeed in social.","Sorry, there are no results found":"Sorry, there are no results found","Try again, or reset your filters.":"Try again, or reset your filters.","Put social media to work in every corner of your business":"Put social media to work in every corner of your business","Trusted by 22+ million users in 175+ countries for managing social media.":"Trusted by 22+ million users in 175+ countries for managing social media.","Request a demo":"Request a demo","View details of the {{product}} product":"View details of the {{product}} product","View Details":"View Details","Let's do this":"Let's do this","Products used in this study":"Products used in this study","What's next":"What's next","Read the full story":"Read the full story","View all case studies":"View all case studies","Category:":"Category:","Register now":"Register now","Watch now":"Watch now","Time Saving Strategies \u0026 Tips":"Time Saving Strategies \u0026 Tips","How to Prove the Value of Social ROI":"How to Prove the Value of Social ROI","Brand Protection Best Practices":"Brand Protection Best Practices","How to Hootsuite: Product Demos":"How to Hootsuite: Product Demos","Social Media Essentials":"Social Media Essentials","Watch Webinar":"Watch Webinar","Register Now":"Register Now","Watch on Demand":"Watch on Demand","Upcoming live":"Upcoming live","Watch webinar":"Watch webinar","Browse all our webinars":"Browse all our webinars","link to {{name}}'s Facebook page":"link to {{name}}'s Facebook page","link to {{name}}'s Twitter page":"link to {{name}}'s Twitter page","link to {{name}}'s LinkedIn page":"link to {{name}}'s LinkedIn page","On-demand":"On-demand","Please complete the form to register":"Please complete the form to register","Share this webinar":"Share this webinar","Transcript":"Transcript","Speakers":"Speakers","Speaker":"Speaker","Related resources":"Related resources","Interested in learning more with Hootsuite?":"Interested in learning more with Hootsuite?","link to the request a demo page":"link to the request a demo page","ALL WEBINARS":"ALL WEBINARS","Webinar categories":"Webinar categories","Go":"Go","Elevate your social media strategy now with Hootsuite":"Elevate your social media strategy now with Hootsuite","We couldn't find an account with that email address":"We couldn't find an account with that email address","Oops! Your verification link has expired":"Oops! Your verification link has expired","Would you like to create a Hootsuite account?":"Would you like to create a Hootsuite account?","Please select Resend email and we'll send you a new verification link.":"Please select Resend email and we'll send you a new verification link.","Sign up":"Sign up","here":"here","Resend email":"Resend email","Welcome back!":"Welcome back!","You are now logged in to your account.":"You are now logged in to your account.","Go to Dashboard":"Go to Dashboard","Oh snap! We got lost.":"Oh snap! We got lost.","Oh snap! Something went wrong.":"Oh snap! Something went wrong.","Thank you for registering for the recording":"Thank you for registering for the recording","Thank you for registering for the webinar":"Thank you for registering for the webinar","you will receive an email with a personalized link shortly.":"you will receive an email with a personalized link shortly.","Ready to take the next step toward becoming a social business?":"Ready to take the next step toward becoming a social business?","Request a demo now and see how Hootsuite Enterprise can help you drive business-wide results from your social outreach.":"Request a demo now and see how Hootsuite Enterprise can help you drive business-wide results from your social outreach.","Demo Request Received":"Demo Request Received","Thanks for your interest in Hootsuite Enterprise. An Enterprise Development Representative will be in touch shortly to schedule your interactive demo.":"Thanks for your interest in Hootsuite Enterprise. An Enterprise Development Representative will be in touch shortly to schedule your interactive demo."}},"en-us":{"translation":{}}},"initialLocale":"en-US","ns":["translation"],"userConfig":{"i18n":{"localeDetection":false,"locales":["en-us","fr","de","it","pt","es"],"defaultLocale":"en-us","localePath":"/var/task/locales","defaultNS":"translation","nsSeparator":"::"},"default":{"i18n":{"localeDetection":false,"locales":["en-us","fr","de","it","pt","es"],"defaultLocale":"en-us","localePath":"/var/task/locales","defaultNS":"translation","nsSeparator":"::"}}}}},"__N_SSG":true},"page":"/[locale]/[[...slug]]","query":{"locale":"en-us","slug":["resources","davita"]},"buildId":"jfrGzk8VPzV6omUAG7CMP","isFallback":false,"isExperimentalCompile":false,"gsp":true,"scriptLoader":[{"id":"cj_tracking_script","strategy":"lazyOnload","children":"(function(a,b,c,d){a='https://www.mczbf.com/tags/706907980512/tag.js';b=document;c='script';d=b.createElement(c);d.src=a;d.type='text/java'+c;d.async=true;d.id='cjapitag';a=b.getElementsByTagName(c)[0];a.parentNode.insertBefore(d,a)})();"}]}</script><noscript><iframe id="gtm-iframe" src="https://www.googletagmanager.com/ns.html?id=GTM-963X" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript></body></html>