MarketingProfs | Improve your marketing right now. Marketing Training for Professionals.

<!doctype html> <html lang="en"> <head> <meta charset="utf-8"> <meta name="viewport" content="width=device-width, initial-scale=1, shrink-to-fit=no">  <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-KCWFVTT'); </script>  <link rel="shortcut icon" href="/favicon.ico" type="image/x-icon" /> <link rel="apple-touch-icon" sizes="180x180" href="/apple-touch-icon.png"> <link rel="icon" type="image/png" sizes="32x32" href="/favicon-32x32.png"> <link rel="icon" type="image/png" sizes="16x16" href="/favicon-16x16.png"> <link rel="mask-icon" href="/safari-pinned-tab.svg" color="#02559a"> <meta name="msapplication-TileColor" content="#02559a"> <meta name="theme-color" content="#ffffff"> <title>MarketingProfs | Improve your marketing right now. Marketing Training for Professionals.</title> <link rel="stylesheet" href="//css.marketingprofs.com/css/v3/bootstrap.min.css" integrity="sha384-Gn5384xqQ1aoWXA+058RXPxPg6fy4IWvTNh0E263XmFcJlSAwiGgFAW/dAiS6JXm" crossorigin="anonymous"> <link href="//css.marketingprofs.com/css/v4/mp.min.css?dt=11/23/2024 5:00:01 PM" rel="stylesheet"> <link rel="dns-prefetch" href="https://www.googletagmanager.com"> <script async id="Cookiebot" src="https://consent.cookiebot.com/uc.js" data-cbid="e5269c15-96e2-4904-9ea7-32f93574fb7b" data-blockingmode="auto" type="text/javascript"></script>  <script src="https://s.marketingprofs.com/inc/jscript/v3/jquery-latest.min.js"></script> <script type="text/javascript" async src="https://s.marketingprofs.com/inc/jscript/ajax.js"></script> <script async type="text/javascript" src="https://s.marketingprofs.com/inc/jscript/v3/global.js?t=11/23/2024 5:00:01 PM"></script> <script type="text/javascript" async src="https://api.marketingprofsu.com/lrs/jscript/transaction.js?t=11/23/2024 5:00:01 PM"></script> <link rel="canonical" href="https://www.marketingprofs.com/" /> <script>varpagetitle = "MarketingProfs | Improve your marketing right now. Marketing Training for Professionals."</script>  <meta property="og:title" content="MarketingProfs | Improve your marketing right now. Marketing Training for Professionals." /> <meta property="og:type" content="website" /> <meta property="og:image" content="https://i.marketingprofs.com/assets/images/site/home/homepage1018-meta.png" /> <meta property="og:url" content="https://www.marketingprofs.com" /> <meta property="og:description" content="MarketingProfs believes that learning changes lives. Our marketing training, courses, events, and free resources on topics like content marketing and email teach marketers the skills they need to plan and execute campaigns that deliver results." /> <meta property="og:site_name" content="MarketingProfs" /> <meta property="fb:admins" content="100001357263258" />  <meta name="description" content="MarketingProfs believes that learning changes lives. Our marketing training, courses, events, and free resources on topics like content marketing and email teach marketer" />   <meta name="com.silverpop.brandeddomains" content="www.pages03.net,enterprise.marketingprofs.com,mpb2b.marketingprofs.com,pages03.net,www.marketingprofs.com,www.pages03.net" /> <script async src="https://www.sc.pages03.net/lp/static/js/iMAWebCookie.js?3a40ee8-152a3a41051-2d617ac8ac4460b9f143347708bf4d50&h=www.pages03.net" type="text/javascript"></script> <script>var isloggedout = "1"; var ispro = "0"; var subtypeid = "0"; var daystoexpiration= ""; var monthstoexpiration= ""; var userdomain= ""; var category = ""; var evids = "0"; var issponsored = "0"; var isb2bforum = "0"; </script> </head> <body>  <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-KCWFVTT" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>  <header id="top-header"> <div id="fixed-items"> <nav id="main-nav" class="navbar navbar-expand-lg navbar-light navbar-static align-self-center"> <a class="navbar-brand" href="/"> <img src="//www.marketingprofs.com/assets/images/site/logos/mp_logo.svg" alt="MarketingProfs" class="mp-p75" /></a> <button id="navbarSideButton" class="navbar-toggler" type="button" data-toggle="collapse" data-target="#mainnav" aria-controls="mainnav" aria-expanded="false" aria-label="Toggle navigation"> <span class="navbar-toggler-icon"></span> </button> <div class="collapse navbar-collapse pull-right flex-column align-items-end" id="navbarSide"> <a href="/" onclick="return false;" class="closenav ion-android-close p-2"></a>  <div class="utility-nav"> <ul class="navbar-nav list-unstyled py-1 d-none d-lg-flex"> <li class="nav-item"><a href="/newsletters/marketing/" class="small px-2">FREE Newsletter</a></li> <li class="nav-item"><a href="/cmp/corp/training/sa/" target="_blank" class="small px-2">Enterprise</a></li> <li class="nav-item"><a href="/resources/type/26/podcasts/" class="small px-2">Podcast</a></li> <li class="nav-item"><a href="/about/contact/" class="small px-2">Contact</a></li> </ul>  <form action="/resources/" class="search-form p-xl-3 mb-3" abframeid="iframe.0.354148556556545" abineguid="02035D0D95B640668E98E3C15D308E3D"> <div class="search-form"> <div class="form-group has-feedback"> <label for="topsearch" class="sr-only">Search</label> <input class="form-control" name="search" id="topsearch" placeholder="Search..." type="text" /> <span class="ion-ios-search-strong form-control-feedback"></span> </div> </div> </form> <script> $('#topsearch').keydown(function (e) { if (e.keyCode == 13) { window.location.href = '/resources/?loc=nav&search=' + encodeURI(this.value); return false; } }) </script> </div>  <ul class="navbar-nav mp-nav"> <li class="nav-item p-md-2 px-xl-4 dropdown navtraining"> <a class="nav-link" href="/upgrade" id="dropdown10" aria-haspopup="true" aria-expanded="false" style="font-weight:bold;color:#D61C5B;">PRO</a> <div class="dropdown-menu" aria-labelledby="dropdown10"> <a class="dropdown-item" href="/upgrade">Individuals & Small Teams</a> <a class="dropdown-item navai" href="/training/artificial-intelligence">AI Training</a> <a class="dropdown-item navaae" href="/training/ask-an-expert">Ask an Expert</a> <a class="dropdown-item navmwb" href="/events/mwb24/home/sa/">Marketing Writing Bootcamp</a> <a class="dropdown-item navmcrollup" href="/training/master-classes">Master Classes</a> <a class="dropdown-item navwwsrollup" href="/training/working-webinar-series">Working Webinars</a> </div> </li> <li class="nav-item p-md-2 px-xl-4 dropdown navevents"> <a class="nav-link" href="/events/" id="dropdown12" aria-haspopup="true" aria-expanded="false">EVENTS</a> <div class="dropdown-menu" aria-labelledby="dropdown12"> <a class="dropdown-item navevents" href="/events/">Upcoming Events</a> <a class="dropdown-item navb2b" href="https://mpb2b.marketingprofs.com/">B2B Forum</a> </div> </li> <li class="nav-item p-md-2 px-xl-4 dropdown mega-menu"> <a class="nav-link mega-toggle" href="/resources/" id="dropdown06" aria-haspopup="true" aria-expanded="false">RESOURCES</a> <div class="dropdown-menu mega" aria-labelledby="dropdown06">  <div class="container py-lg-3"> <div class="row"> <div class="col-lg-3"> <h5 class="text-dark">Formats</h5> <ul class="list-unstyled"> <li><a class="dropdown-item" href="/resources/type/25/articles/" title="Marketing Articles">Articles</a></li> <li><a class="dropdown-item" href="/resources/type/20/guides/" title="Marketing Guides and Reports">Guides & Reports</a></li> <li><a class="dropdown-item" href="/resources/type/21/infographics-and-charts/" title="Marketing Infographics and Charts">Infographics & Charts</a></li> <li><a class="dropdown-item" href="/resources/type/24/learning-paths/" title="Marketing Learning Paths">Learning Paths</a></li> <li><a class="dropdown-item" href="/resources/type/26/podcasts/" title="Marketing Podcasts">Podcasts</a></li> <li><a class="dropdown-item" href="/resources/type/27/tutorials/" title="Marketing Video Tutorials">Video Tutorials</a></li> <li><a class="dropdown-item" href="/resources/type/19/webinars/" title="Marketing Webinars">Webinars</a></li> <li><a class="dropdown-item" href="/ea/" title="Know-How Exchange Discussion Forum">Discussion Forum</a></li> </ul> <div class="px-4 py-2"><a style="color: #d61c5b;" href="/resources/">Show All »</a></div> </div> <div class="col-lg-9"> <h5 class="text-dark">Topics</h5> <div class="row"> <div class="col-lg-4"> <ul class="list-unstyled"> <li><a class="dropdown-item" href="/resources/" title="Most Recent Marketing Resources">Most Recent</a></li> <li><a href="/resources/topic/160/account-based-marketing" class="dropdown-item" title="Search resources on Account-Based Marketing">Account-Based Marketing</a></li> <li><a href="/resources/topic/161/advertising-promotions" class="dropdown-item" title="Search resources on Advertising & Promotions">Advertising & Promotions</a></li> <li><a href="/resources/topic/184/artificial-intelligence" class="dropdown-item" title="Search resources on Artificial Intelligence in Marketing">Artificial Intelligence</a></li> <li><a href="/resources/topic/162/branding" class="dropdown-item" title="Search resources on Branding">Branding</a></li> <li><a href="/resources/topic/164/career-development" class="dropdown-item" title="Search resources on Career Development">Career Development</a></li> <li><a href="/resources/topic/174/communications" class="dropdown-item" title="Search resources on Communications">Communications</a></li> <li><a href="/resources/topic/165/content-marketing" class="dropdown-item" title="Search resources on Content Marketing">Content Marketing</a></li> </ul> </div> <div class="col-lg-4"> <ul class="list-unstyled"> <li><a href="/resources/topic/166/customer-experience" class="dropdown-item" title="Search resources on Customer Experience">Customer Experience</a></li> <li><a href="/resources/topic/167/demand-generation" class="dropdown-item" title="Search resources on Demand Generation">Demand Generation</a></li> <li><a href="/resources/topic/182/email-marketing" class="dropdown-item" title="Search resources on Email Marketing">Email Marketing</a></li> <li><a href="/resources/topic/169/event-marketing" class="dropdown-item" title="Search resources on Events Marketing">Event Marketing</a></li> <li><a href="/resources/topic/170/marketing-management" class="dropdown-item" title="Search resources on Marketing Management">Marketing Management</a></li> <li><a href="/resources/topic/171/marketing-strategy" class="dropdown-item" title="Search resources on Marketing Strategy">Marketing Strategy</a></li> <li><a href="/resources/topic/172/martech" class="dropdown-item" title="Search resources on Marketing Technology">Martech</a></li> </ul> </div> <div class="col-lg-4"> <ul class="list-unstyled"> <li><a href="/resources/topic/173/measurement-analytics" class="dropdown-item" title="Search resources on Measurement & Analytics">Measurement & Analytics</a></li> <li><a href="/resources/topic/176/public-relations" class="dropdown-item" title="Search resources on Public Relations">Public Relations</a></li> <li><a href="/resources/topic/177/seo" class="dropdown-item" title="Search resources on SEO">SEO</a></li> <li><a href="/resources/topic/183/social-media-marketing" class="dropdown-item" title="Search resources on Social Media Marketing">Social Media Marketing</a></li> <li><a href="/resources/topic/178/websites" class="dropdown-item" title="Search resources on Websites">Websites</a></li> <li><a href="/resources/topic/64/writing" class="dropdown-item" title="Search resources on Writing">Writing</a></li> </ul> </div> <div class="col-12"> <div class="px-4 py-2"><a style="color: #d61c5b;" href="/resources/">Show All »</a></div> </div> </div> </div> </div>  </div>  </div> </li> <li class="nav-item p-md-2 px-xl-4 navadv"> <a class="nav-link" href="https://services.marketingprofs.com/" id="adv" aria-haspopup="true" aria-expanded="false">ADVERTISE</a> </li> <li class="nav-item account p-md-2 px-xl-4"> <a href="/login" class="nav-link" data-toggle="modal" data-target="#signinModal" id="lnksignin">SIGN IN</a> </li> <li class="nav-item account p-md-2 px-xl-4"> <a href="/login/join" class="nav-link" onclick="window.location.href='/login/join?adref=topnavlnk'; return false;">SIGN UP</a> </li> <li class="nav-item account p-md-2 px-xl-4"> <a href="/upgrade" onclick="window.location.href='/upgrade?adref=topnavlnk'; return false;" class="btn btn-lg btn-primary">GO PRO</a> </li> </ul> </div> <div class="overlay"></div> <style> #storybar { display: none; } </style> </nav> <style>#alertDemo{z-index:1000 !important;} .dropdown-menu {z-index:1001 !important; } .askbar::before { content: 'NEW!'; font-size: 18px; color:#D61C5B; font-weight:bold; } </style> <div class="askbar alert alert-warning alert-dismissible text-center fade show mb-0 border-bottom" role="alert"> What's your marketing problem or question? <strong><a href="/ask" class="btn btn-sm btn-primary">Ask us!</a></strong> </div> </div> </header> <style>#main-nav{background:#fff;}</style> <div id="page-content"> <div class="fs-wrapper" >  <script> $(document).ready( function () { var t = $(".closed"), e = $(".opened"), a = $(".switch"); // a.html("╳"); t.hide(); a.click(function () { return t.is(":visible") ? (a.html("+"), t.hide(), e.slideDown("slow", function () { })) : (a.html("╳"), t.slideDown("slow", function () { }), e.hide()), !1 }) $("#b2bforum").show(); }) </script> <style> #storybar { display:none; } .dropdown-menu{margin-top:-15px;border-radius:0px;background:#ffffff !important;padding:20px;} .dropdown-item{padding-top:5px !important;} .footer-1{background:#f7f5f5 !important;} </style> <script> $(".bg-image").remove(); </script> <style> .mpb2b-hero { background: url('https://i.marketingprofs.com/assets/images/site/home/mpb2b-banner-background.jpg'); background-size: cover; background-repeat: no-repeat; background-position: 0 20%; } .bg-dark-blue { background-color: rgba(4, 30, 66, .8); } .text-green { color: #91F261; } .btn-mpb2b-green { background-color: #91F261; color: #041e42; font-weight: bold; letter-spacing: -0.5px; } .btn-mpb2b-green:hover { color: #041e42; } @media only screen and (max-width: 767px) { .mpb2b-hero { background-position: 70% 20%; } } </style> <div class="bg-blue py-5 text-white text-center mb-0"> <div class="container"> <div class="row justify-content-center"> <div class="col-xl-10"> <h2 class="font-2 mb-4 text-size-xl">Your Quickest Path to Master B2B Marketing</h2> <p class="font-2-bold text-size-lg">Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and鈥攐ur secret weapon鈥攔eal-world experience.</p> <p class="font-2 text-size-md">Join 350,000+ marketers who rely on MarketingProfs for B2B know-how every day.</p> <p class="text-center"><a href="/login/join" class="btn btn-lg btn-primary" style="text-decoration:none;" onclick="window.location.href='/login/join?adref=hplnk'; return false;">Sign Up (it's free!)</a></p> </div> </div> </div> </div>   <script> $(document).ready( function () { o = $(".opened"); c = $(".closed"); o.hide(); c.show(); a = $(".switch"); a.html("╳"); }) </script> <section id="featured"> <div class="container pb-5 bg-circle bg-circle-pos1"> <div id="CarouselOne" class="carousel slide" data-ride="carousel" data-interval="false"> <ol class="carousel-indicators noshow"> <li data-target="#CarouselOne" data-slide-to="0" class="active"></li> <li data-target="#CarouselOne" data-slide-to="1"></li> <li data-target="#CarouselOne" data-slide-to="2"></li> </ol> <div class="carousel-inner pb-4 pb-xl-5"> <div class="carousel-item carousel-1-1 "> <div class="row"> <div class="col-lg-7 pt-3"><a href="https://www.marketingprofs.com/cmp/method/joinnl/sa/" class="trackclick" rel="Slider: Non-Member"><img src="https://i.marketingprofs.com/assets/images/site/home/slider/44754_slider_nli_news_coffee.jpg" alt="Marketing News In Your Inbox 4x a Week" class="w-100 mb-3"></a> </div> <div class="col-lg-5 order-lg-first d-flex flex-column"> <div class="order-lg-1 big py-lg-5 pr-xl-4"> <h2><a href="https://www.marketingprofs.com/cmp/method/joinnl/sa/" class="trackclick" rel="Slider: Non-Member">Marketing News In Your Inbox 4x a Week</a></h3> <p>Get your B2B news delivered directly to your inbox, 4x a week with the MarketingProfs Today newsletter.</p> <p><a href="https://www.marketingprofs.com/cmp/method/joinnl/sa/" class="trackclick" rel="Slider: Non-Member">Read more</a></p> </div> </div> </div> </div> <script> $(document).ready(function () { $(".slider1arrows").hide(); }); </script> <script> $(".carousel-1-1").addClass("active"); </script> </div> <a class="carousel-control-prev slider1arrows" href="#CarouselOne" role="button" data-slide="prev"> <i class="ion-android-arrow-back"></i> <span class="sr-only">Previous</span> </a> <a class="carousel-control-next slider1arrows" href="#CarouselOne" role="button" data-slide="next"> <i class="ion-android-arrow-forward"></i> <span class="sr-only">Next</span> </a> </div> </div> </section> <section id="training"> <div class="bg-light py-5"> <div class="container py-0 py-lg-4"> <div class="row justify-content-between"> <div class="col-md-7 col-lg-7 col-xl-8"> <h2 class="mb-4">B2B Marketing Training for 1-1000 that answers every question you have. </h2> <p class="font-2 text-size-md">(And even some you haven't thought of yet.)</p> <p class="text-size-sm">Whether you have a minute or an hour, you can learn what you need to know.</p> </div> <div class="col-md-5 col-lg-4 col-xl-3 order-lg-first d-flex flex-column"> <div class="order-lg-1"> <a class="btn btn-lg btn-green btn-block mb-3" href="/upgrade/?adref=bhpproind">INDIVIDUALS</a> <a class="btn btn-lg btn-mpblue btn-block mb-3" href="/upgrade/?adref=bhpprotm">SMALL TEAMS</a> <a class="btn btn-lg btn-purple btn-block" href="/cmp/corp/training/sa/?adref=bhpproent">ENTERPRISE</a> </div> </div> </div> </div> <div class="d-none d-lg-block py-lg-5"></div> </div> </section> <section id="events"> <div class="bg-bubbles"> </div> <div class="container pb-5 bg-circle bg-circle-pos2" style="margin-top: -300px;"> <div class="row"> <div class="col-md-6 offset-md-6 col-lg-6 offset-lg-0 order-lg-last"> <div class="topstrip-title-300 d-flex align-items-center text-white mb-lg-5"> <div class="px-xl-4 text-center"> <h2 class="font-3 text-size-xxl mb-5">B2B Marketing Events </h2> <p class="font-2-bold text-size-md">Spark Ideas, Create Connections, and Inspire Action</p> </div> </div> <div class="d-none d-lg-block py-lg-5 py-lg-5"></div> <div class="text-center py-4 px-lg-2"> <p class="font-2 text-size-md">Connect more deeply with marketing humans you trust.</p> <a class="btn btn-lg btn-primary mb-3" href="/events/">SEE ALL EVENTS</a> </div> </div> <div class="col-md-12 col-lg-4 offset-lg-2 order-lg-2 bg-white pushup shadow border-top-pink"> <div class="p-2" id="eventslist"> <div class="py-4 border-bottom border-pink"><h3 class="text-size-lg"><a href="https://www.on24.com/resources/asset/7-unique-webinar-formats-2025-mkp/" class="text-pink">7 Unique Webinar Formats You Should Try in 2025</a></h3><span class="text-size-md d-block mb-2">December 5, 2024 — 2:00 PM ET</span><p>Are you still running webinars the same old way expecting better results? Well, it's time to give your audience more than just a basic webinar presentation by creating engaging, compelling, and fun experiences. Join us to learn how top-performing B2B marketing teams use a mix of webinar programs, formats, and content types to target different personas, achieve diverse goals, and differentiate from the competition. Sponsored by ON24.</p></div><div class="py-4 border-bottom border-pink"><h3 class="text-size-lg"><a href="https://www.marketingprofs.com/event/52372/2025-marketing-trends-friday-forum" class="text-pink">2025 Marketing Trends Friday Forum</a></h3><span class="text-size-md d-block mb-2">December 13, 2024 — 11:30 AM ET</span><p>Don't be late to the party鈥攇et ahead of hot 2025 marketing trends while they're on the rise! Discover how to reignite your marketing creativity, use AI to personalize ads in real time, spark word-of-mouth advocacy for your B2B brand, and more in this free Friday Forum. Sponsored by StackAdapt.</p></div> </div> </div> </div> </div> </section> <section id="content" class="bg-circle bg-circle-pos1"> <div class="bg-tangerine"> <div class="container"> <div class="row"> <div class="col-lg-6 col-xl-5 d-flex flex-column py-5"> <div class="mb-auto pl-xl-5"> <h2 class="text-white mb-lg-4 font-weight-normal">Content From the Most Trusted Voices in B2B Marketing </h2> <p class="text-white big">Get expert advice on content, branding, strategy, digital marketing, demand generation, and much more... </p> </div> <div class="text-center"> <a class="btn btn-lg bg-white mb-3 text-tangerine" href="/resources/">SEE ALL CONTENT</a> </div> </div> <div class="col-lg-6 col-xl-7 order-lg-first bg-white border-top-tangerine"> <div class="p-3 p-md-4"> <div id="CarouselTwo" class="carousel slide position-relative" data-ride="carousel" data-interval="false"> <ol class="carousel-indicators noshow"> <li data-target="#CarouselTwo" data-slide-to="0" class=""></li> <li data-target="#CarouselTwo" data-slide-to="1" class=""></li> <li data-target="#CarouselTwo" data-slide-to="2" class="active"></li> </ol> <div class="carousel-inner pb-4 pb-xl-5"> <div class="carousel-item carousel-2-1"> <div class="d-flex"> <div class="mr-3 pt-2 w-100"> <img src="https://i.marketingprofs.com/assets/images/authors/ed-valdez.jpg" alt="Jamie Dimon on AI: What He Gets Right, and What He Leaves Out" class="img-fluid"> </div><div class=""><span class="text-tangerine">Ed Valdez | Article</span> <h3 class="text-size-lg"><a href="https://www.marketingprofs.com/articles/2024/52388/ai-what-jamie-dimon-gets-right-and-leaves-out" class="text-black">Jamie Dimon on AI: What He Gets Right, and What He Leaves Out</a></h3><span class="text-size-md d-block mb-2">November 21, 2024</span><p>Explore JPMorgan Chase CEO Jamie Dimon's views on AI, with highlights of what he gets right and key aspects he overlooks. Read now!</p></div></div></div><div class="carousel-item carousel-2-2"> <div class="d-flex"> <div class="mr-3 pt-2 w-100"> <img src="https://i.marketingprofs.com/assets/images/authors/grace-williams.jpg" alt="The Media Landscape Is Shrinking, Can PR Adapt?" class="img-fluid"> </div><div class=""><span class="text-tangerine">Grace Williams | Article</span> <h3 class="text-size-lg"><a href="https://www.marketingprofs.com/articles/2024/52381/modern-pr-media-relations-strategies-opportunities" class="text-black">The Media Landscape Is Shrinking, Can PR Adapt?</a></h3><span class="text-size-md d-block mb-2">November 20, 2024</span><p>Learn how PR teams can tackle today's media challenges with fresh strategies, expanded content opportunities, and smart tools. Get tips to make an impact. Read more.</p></div></div></div><div class="carousel-item carousel-2-3"> <div class="d-flex"> <div class="mr-3 pt-2 w-100"> <img src="https://i.marketingprofs.com/assets/images/authors/andrew-norris.jpg" alt="The New Age of AI-Powered Search: How B2B Marketers Can Keep Up" class="img-fluid"> </div><div class=""><span class="text-tangerine">Andrew Norris | Article</span> <h3 class="text-size-lg"><a href="https://www.marketingprofs.com/articles/2024/52373/ai-powered-search-b2b-marketing" class="text-black">The New Age of AI-Powered Search: How B2B Marketers Can Keep Up</a></h3><span class="text-size-md d-block mb-2">November 19, 2024</span><p>Discover how AI-powered search is changing B2B marketing. Adapt your strategy for context, personalization, and ethics. Stay competitive... Read now!</p></div></div></div><div class="carousel-item carousel-2-4"> <div class="d-flex"> <div class="mr-3 pt-2 w-100"> <img src="https://i.marketingprofs.com/assets/images/authors/peter-micciche.jpg" alt="Beyond Event Attendance Metrics: Capture Buying Signals With a Little Help From AI" class="img-fluid"> </div><div class=""><span class="text-tangerine">Peter Micciche | Article</span> <h3 class="text-size-lg"><a href="https://www.marketingprofs.com/articles/2024/52359/b2b-event-buying-signals-strategies" class="text-black">Beyond Event Attendance Metrics: Capture Buying Signals With a Little Help From AI</a></h3><span class="text-size-md d-block mb-2">November 14, 2024</span><p>Discover how buying signals from B2B events can fuel targeted marketing and sales strategies, improving engagement and driving growth. Learn more.</p></div></div></div><div class="carousel-item carousel-2-5"> <div class="d-flex"> <div class="mr-3 pt-2 w-100"> <img src="https://i.marketingprofs.com/assets/images/authors/eric-yaverbaum.jpg" alt="How Brands Can Responsibly Roll Out AI as Government Regulations Tighten" class="img-fluid"> </div><div class=""><span class="text-tangerine">Eric Yaverbaum | Article</span> <h3 class="text-size-lg"><a href="https://www.marketingprofs.com/articles/2024/52356/ftc-ai-crackdown-marketing-regulations" class="text-black">How Brands Can Responsibly Roll Out AI as Government Regulations Tighten</a></h3><span class="text-size-md d-block mb-2">November 13, 2024</span><p>Discover how the FTC's crackdown on deceptive AI claims affects marketing, why transparency matters, and how brands can ethically incorporate AI. Read more.</p></div></div></div><div class="carousel-item carousel-2-6"> <div class="d-flex"> <div class="mr-3 pt-2 w-100"> <img src="https://i.marketingprofs.com/assets/images/authors/Kevin-D'Arcy.jpg" alt="The Hidden Saboteur: How Dirty Data Undermines Your B2B Marketing (And What to Do About It)" class="img-fluid"> </div><div class=""><span class="text-tangerine">Kevin D'Arcy | Article</span> <h3 class="text-size-lg"><a href="https://www.marketingprofs.com/articles/2024/52343/dirty-data-impact-b2b-marketing" class="text-black">The Hidden Saboteur: How Dirty Data Undermines Your B2B Marketing (And What to Do About It)</a></h3><span class="text-size-md d-block mb-2">November 12, 2024</span><p>Dirty data costs B2B marketers budget, leads, and accuracy. Learn how to identify, clean, and prevent it from disrupting success. Read more.</p></div></div></div><div class="carousel-item carousel-2-7"> <div class="d-flex"> <div class="mr-3 pt-2 w-100"> <img src="https://i.marketingprofs.com/assets/images/authors/keith-turco.jpg" alt="Turn Content Syndication Into a Lead- and Revenue-Generating Machine With Verified Account Engagement" class="img-fluid"> </div><div class=""><span class="text-tangerine">Keith Turco | Article</span> <h3 class="text-size-lg"><a href="https://www.marketingprofs.com/articles/2024/52316/b2b-content-syndication-lead-gen-with-account-verification" class="text-black">Turn Content Syndication Into a Lead- and Revenue-Generating Machine With Verified Account Engagement</a></h3><span class="text-size-md d-block mb-2">November 7, 2024</span><p>With an emphasis on transparency regarding how leads are gained, stored, and used, marketers can elevate their content syndication strategy and ensure it's helping to drive higher revenue and conversions.</p></div></div></div><div class="carousel-item carousel-2-8"> <div class="d-flex"> <div class="mr-3 pt-2 w-100"> <img src="https://i.marketingprofs.com/assets/images/authors/Pini-Yakuel.jpg " alt="For Marketers, AI Has Changed the Game: Be Positionless or Be Extinct" class="img-fluid"> </div><div class=""><span class="text-tangerine">Pini Yakuel | Article</span> <h3 class="text-size-lg"><a href="https://www.marketingprofs.com/articles/2024/52306/positionless-marketer-cross-functional-skills-adaptability-versatility" class="text-black">For Marketers, AI Has Changed the Game: Be Positionless or Be Extinct</a></h3><span class="text-size-md d-block mb-2">November 6, 2024</span><p>Discover the future of the "positionless" marketer in an AI-driven world, where adaptability and cross-functional skills are essential. Learn more.</p></div></div></div><div class="carousel-item carousel-2-9"> <div class="d-flex"> <div class="mr-3 pt-2 w-100"> <img src="https://i.marketingprofs.com/assets/images/authors/amanda-elam-cole.jpg" alt="Why Marketers Shouldn't Wait for the Perfect AI: Lessons From Apple's Delay" class="img-fluid"> </div><div class=""><span class="text-tangerine">Amanda Cole | Article</span> <h3 class="text-size-lg"><a href="https://www.marketingprofs.com/articles/2024/52300/ai-adoption-benefits-marketing" class="text-black">Why Marketers Shouldn't Wait for the Perfect AI: Lessons From Apple's Delay</a></h3><span class="text-size-md d-block mb-2">November 5, 2024</span><p>Learn how AI adoption can enhance marketing efficiency, attract customers, and build market leadership. Start making AI work for you. Read more.</p></div></div></div><div class="carousel-item carousel-2-10"> <div class="d-flex"> <div class="mr-3 pt-2 w-100"> <img src="https://i.marketingprofs.com/assets/images/authors/karie-burt.jpg" alt="How European B2B Marketers Succeed With Authentic Marketing: Data Privacy and Trust" class="img-fluid"> </div><div class=""><span class="text-tangerine">Karie Burt | Article</span> <h3 class="text-size-lg"><a href="https://www.marketingprofs.com/articles/2024/52270/b2b-marketing-data-privacy-trust-authenticity" class="text-black">How European B2B Marketers Succeed With Authentic Marketing: Data Privacy and Trust</a></h3><span class="text-size-md d-block mb-2">October 31, 2024</span><p>See how European B2B marketers are succeeding by prioritizing authenticity and data privacy best-practices. Discover takeaways for US marketers. Read more.</p></div></div></div> <script> $(".carousel-2-1").addClass("active"); </script> </div> <a class="carousel-control-prev" href="#CarouselTwo" role="button" data-slide="prev"> <i class="ion-android-arrow-back"></i> <span class="sr-only">Previous</span> </a> <a class="carousel-control-next" href="#CarouselTwo" role="button" data-slide="next"> <i class="ion-android-arrow-forward"></i> <span class="sr-only">Next</span> </a> </div> </div> </div> </div> </div> </div> <div style="height: 70px;"></div> </section> <section id="connect" class="pb-5 mb-lg-5 "> <div class="shadow text-center bg-connect"> <div class="container"> <div class="row"> <div class="col-lg-6 offset-lg-3 py-5 mt-300px"> <h2 class="font-weight-normal text-white">Learn, Connect, and Get Inspiration</h2> <p class="font-2 text-size-md">Get B2B Marketing Insight Delivered to Your Inbox</p> <a class="btn btn-lg btn-primary mb-3" href="https://www.marketingprofs.com/login/join?adref=hplink">YES, I WANT TO JOIN THE SQUAD!</a> </div> </div> </div> </div> </section> <section id="leader" class=""> <div class="bg-bulbs"> </div> <div class="container pb-5 bg-circle bg-circle-pos3" style="margin-top: -300px;"> <div class="row"> <div class="col-md-6 offset-md-6 col-lg-6 offset-lg-0 order-lg-last"> <div class="topstrip-title-300 d-flex align-items-center text-white mb-lg-5"> <div class="px-xl-4 text-center px-3 w-100"> <h2 class="font-3 text-size-xxl mb-5 text-center">Leadership </h2> <p class="font-2-bold text-size-md text-center">It isn't a role; it's a state of mind.</p> </div> </div> <div class="d-none d-lg-block py-lg-5 py-lg-5"></div> <div class="text-center bg-white py-4 px-lg-2"> <p class="font-2 text-size-md">MarketingProfs for Leaders (no matter your job title)</p> <a class="btn btn-lg btn-mpblue mb-3" href="/resources/topic/171/marketing-strategy">SEE LEADERSHIP CONTENT</a> </div> </div> <div class="col-md-12 col-lg-4 offset-lg-2 order-lg-2 bg-white pushup shadow border-top-blue"> <div class="p-2" id="leaderlist"> <div class="py-4 border-bottom border-blue"><h3 class="text-size-lg"><a href="https://mpb2b.marketingprofs.com/register-2024//?adref=eventdir&utm_source=mpsite&utm_medium=listing&utm_campaign=mpb2b" class="text-blue">MarketingProfs B2B Forum</a></h3><span class="text-size-md d-block mb-2">November 12, 2024 — 8:00 AM ET</span><p>B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?</p></div><div class="py-4 border-bottom border-blue"><h3 class="text-size-lg"><a href="https://www.marketingprofs.com/events/marketing-fundamentals/home/sa/" class="text-blue">Marketing Fundamentals</a></h3><span class="text-size-md d-block mb-2">August 28, 2024 — 12:00 PM ET</span><p>Over four, super-sized extended weekly sessions, instructor Pam Didner will walk you through the must-know building blocks of good marketing鈥攆rom market research and customer insight to positioning and messaging to marketing mix and creating a marketing plan.</p></div><div class="py-4 border-bottom border-blue"><h3 class="text-size-lg"><a href="https://www.marketingprofs.com/chirp/2024/52371/the-state-of-b2b-pipeline-growth-infographic" class="text-blue">The State of B2B Pipeline Growth [Infographic]</a></h3><span class="text-size-md d-block mb-2">November 21, 2024 — 10:00 AM ET</span><p>Many B2B marketers have been struggling with tough challenges, such as budget constraints and incomplete data, as they've tried to drive pipeline growth, according to recent research.</p></div> </div> </div> </div> </div> </section>  <script> $(".carousel-3-1").addClass("active"); </script>  <script> // $(".dropdown-item").addClass("text-uppercase"); $(".dropdown-menu").removeAttr("style"); </script> <script> $("#eventcountdown").removeClass("bg-primary"); $("#eventcountdown").addClass("bg-black"); </script>   <footer class="footer-1 row"> <div class="container"> <div class="row mb-5 text-center text-md-left"> <div class="col-sm col-lg-2 offset-lg-1 pt-2"> <h5>ABOUT</h5> <ul class="nav-footer"> <li class="nav-item"> <a class="nav-link" href="/about/">About Us</a></li> <li class="nav-item"><a class="nav-link" href="/syndication/">RSS Feeds</a></li> <li class="nav-item"><a class="nav-link" href="/newsletters/marketing/">Newsletters</a></li> </ul> </div> <div class="col-sm col-lg-3 pt-2"> <h5>SERVICES</h5> <ul class="nav-footer"> <li class="nav-item"> <a class="nav-link" href="/upgrade">Training Subscriptions</a></li> <li class="nav-item"> <a class="nav-link" href="/cmp/corp/training/sa/" target="_blank">Enterprise Training</a></li> <li class="nav-item"> <a class="nav-link" href="/cmp/dna/overview/sa/" target="_blank">Consulting Services</a></li> <li class="nav-item"> <a class="nav-link" href="https://mpb2b.marketingprofs.com" target="_blank">B2B Forum</a></li> </ul> </div> <div class="col-sm col-lg-3 pt-2"> <h5>PARTNERSHIPS</h5> <ul class="nav-footer"> <li class="nav-item"> <a class="nav-link" href="https://services.marketingprofs.com" target="_blank">Lead Gen & Sponsorships</a></li> <li class="nav-item"> <a class="nav-link" href="https://mpb2b.marketingprofs.com/sponsorship/" target="_blank">Event Sponsorships</a></li> <li class="nav-item"> <a class="nav-link" href="/write-for-us">Write for Us</a></li> <li class="nav-item"> <a class="nav-link" href="/speak-for-us">Speak for Us</a></li> </ul> </div> <div class="col-sm col-lg-2 pt-2"> <h5>HELP</h5> <ul class="nav-footer"> <li class="nav-item"> <a class="nav-link" href="/about/contact/">Contact Us</a></li> <li class="nav-item"> <a class="" href="/ea/">Know-How Exchange</a></li> <li class="nav-item"> <a class="" href="/faqs/">FAQs</a></li> <li class="nav-item"> <a class="" href="/about/refunds">Refund Policy</a></li> <li class="nav-item"> <a class="" href="/about/terms-of-use">Terms of Use</a></li> <li class="nav-item"> <a class="" href="/about/privacy">Privacy Policy</a></li> <li class="nav-item"> <a class="" href="/about/cookie-policy">Cookies Policy</a></li> </ul> </div> </div> <div class="row"> <div class="copyright col-12 d-flex justify-content-center"> </div> <div class="copyright col-12 d-flex justify-content-center"><span> <span class="copyrightyear">© 2024</span> MARKETINGPROFS LLC</span><span> ALL RIGHTS RESERVED</span></div> </div> </div> </footer> </div> </div>    <script async src="https://s.marketingprofs.com/inc/jscript/v3/jquery.easing.min.js"></script> <script async src="https://s.marketingprofs.com/inc/jscript/v3/popper.min.js" integrity="sha384-ApNbgh9B+Y1QKtv3Rn7W3mgPxhU9K/ScQsAP7hUibX39j7fakFPskvXusvfa0b4Q" crossorigin="anonymous"></script>  <script async src="https://s.marketingprofs.com/inc/jscript/v3/bootstrap.min.js" integrity="sha384-JZR6Spejh4U02d8jOt6vLEHfe/JQGiRRSQQxSfFWpi1MquVdAyjUar5+76PVCmYl" crossorigin="anonymous"></script> <script async src="https://s.marketingprofs.com/inc/jscript/v3/validator.min.js"></script> <script async src="//s.marketingprofs.com/inc/jscript/v3/jssocials.min.js"></script> <script async src="//s.marketingprofs.com/inc/jscript/v3/mp.js?dt=11/23/2024 5:00:03 PM"></script>  <link rel="stylesheet" href="//css.marketingprofs.com/css/v4/ionicons.min.css?dt=11/23/2024 5:00:03 PM"> <script> $(document).ready(function () { $('#topsearch').keydown(function (e){ if(e.keyCode == 13) { window.location.href='/resources/?loc=nav&search='+encodeURI(this.value); return false; } }) }) </script> <div class="modal mp-modal fade" id="signinModal" tabindex="-1" role="dialog" aria-labelledby="signinModalLabel" aria-hidden="true"> <div class="modal-dialog modal-lg modal-dialog-centered" role="document"> <div class="modal-content"> <div class="modal-header pb-0"> <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button> </div> <div class="modal-body"> <div class="mx-5 text-center"> <div class="modal-title my-3">Sign in to start learning.</div> <div class="funnel-form-wrapper text-left"> <form id="" method="post" action="/login" class="needs-validation" novalidate> <div class="mp-form position-relative"> <div class="form-group"> <label for="username">Email Address</label> <input type="email" class="form-control" id="username" name="username" placeholder="" value="" required> </div> <div class="form-group"> <label for="req_pwd">Password</label> <input class="form-control" id="password" name="password" placeholder="" type="password" required> </div> <div class="form-check"> <input class="form-check-input" type="checkbox" value="ON" id="savelogin" name="savelogin" checked> <label class="form-check-label" for="savelogin"> <p>Keep me signed in</p> </label> </div> <div class="small forgot-pw mb-2"><a href="/login/forgotpassword">Forgot your password?</a></div> </div> <input type="hidden" name="source" value="/index_template.asp" ID="Hidden2"> <div class="text-center pt-2"> <button class="btn btn-primary btn-xlg ml-md-5" type="submit">SIGN IN</button> <button type="reset" class="btn btn-cancel" data-dismiss="modal" aria-label="Close">Cancel</button> </div> <div class="text-center small mt-2"> Not yet a registered user? <a href="/login/join?source=/index_template.asp">Sign up now.</a> </div> </form> </div> <hr class="or"> <p><b>Sign in with your preferred account, below.</b></p> <div class="mx-auto modallogin" style="width: 260px;"> <div class="center padding"> <a href="#" onclick="window.location.href='https://www.marketingprofs.com/sso/client/facebook/oauth_sso.asp';return false;" style="text-decoration:none;" role="button"> <img src="/images/sso/facebook.png" alt="Facebook Sign In" width="78px" height="30px" /> </a> <a href="#" onclick="window.location.href='https://www.marketingprofs.com/sso/client/google/oauth_sso.asp';return false;" style="text-decoration:none" role="button"> <img src="/images/sso/googleplus.png" alt="Google Sign In" width="78px" height="30px" /> </a> <a href="#" onclick="window.location.href='https://www.marketingprofs.com/sso/client/twitter/oauth_sso.asp';return false;" style="text-decoration:none" role="button"> <img src="/images/sso/twitter.png" alt="Twitter Sign In" width="78px" height="30px" /> </a> </div> </div> </div> </div> <div class="modal-footer"> </div> </div> </div> </div> <div class="mpisregistered" title="0"></div> <div class="mpuserid" title="0"></div> <div class="mplevel" title="0"></div> <script> $(".mpnonmember").show(); </script> <link rel="stylesheet" href="//css.marketingprofs.com/css/v3/3rdparty-styling.css?dt="> <script> // Exit intent function addEvent(obj, evt, fn) { if (obj.addEventListener) { obj.addEventListener(evt, fn, false); } else if (obj.attachEvent) { obj.attachEvent("on" + evt, fn); } } // Exit intent trigger addEvent(document, 'mouseout', function(evt) { if( evt.clientY < 0 ) { //another way to detect exit //if (evt.toElement === null && evt.relatedTarget === null) { if (getMPCookie('sawexitpopover')!=1){ var enddate = new Date("5/22/2025"); setMPCookie('sawexitpopover','1',enddate,'/'); $('#exitModal').modal(); } } }); </script> <div class="modal mp-modal fade" id="exitModal" tabindex="-1" role="dialog" aria-labelledby="exitModalLabel" aria-hidden="true"> <div class="modal-dialog modal-lg modal-dialog-centered" role="document"> <div class="modal-content"> <div class="modal-header pb-0"> <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button> </div> <div class="modal-body"> <div class="mx-5 text-center"> <img src="//i.marketingprofs.com/assets/images/site/logos/mp_logo.svg" alt="MarketingProfs: Online Marketing Training and Resources" width="250"> <div class="modal-title my-3">WHOA! Hold on a minute, friend.</div> <p>Over <b>350,000</b> marketers rely on MarketingProfs for B2B know-how every day. Don't miss out on the latest marketing tips and techniques, delivered right to your inbox.<br /><b>Subscribe today ... it's free!</b></p> <div class="funnel-form-wrapper text-left"> <form id="frmsignup" method="post" action="/login/signup" class="needs-validation" novalidate> <div class="form-row mp-form"> <div class="form-group col-sm-12" > <label for="emailaddress1">Work Email Address</label> <input type="email" class="form-control" id="emailaddress1" name="emailaddress1" placeholder="" value="" required> </div> </div> <div class="text-center"> <button class="btn btn-primary btn-xlg" type="submit">CONTINUE</button> </div> <div class="text-center small mt-2"> Already a registered user? <a href="/login">Sign in now.</a> </div> <input type="hidden" name="adref" value="exit" ID="adref"> <input type="hidden" name="cmp" value="exitintent" ID="cmp"> <input type="hidden" name="join" value="1" ID="Hidden3"> <INPUT type="hidden" id="source" name="source" value="/index_template.asp"> <INPUT type="hidden" id="joinform" name="joinform" value="1"> </form> </div> <hr class="or"> <p><b>Sign in with your preferred account, below.</b></p> <div class="mx-auto modallogin" style="width: 260px;"> <div class="center padding"> <a href="#" onclick="window.location.href='https://www.marketingprofs.com/sso/client/facebook/oauth_sso.asp';return false;" style="text-decoration:none;" role="button"> <img src="/images/sso/facebook.png" alt="Facebook Sign In" width="78px" height="30px" /> </a> <a href="#" onclick="window.location.href='https://www.marketingprofs.com/sso/client/google/oauth_sso.asp';return false;" style="text-decoration:none" role="button"> <img src="/images/sso/googleplus.png" alt="Google Sign In" width="78px" height="30px" /> </a> <a href="#" onclick="window.location.href='https://www.marketingprofs.com/sso/client/twitter/oauth_sso.asp';return false;" style="text-decoration:none" role="button"> <img src="/images/sso/twitter.png" alt="Twitter Sign In" width="78px" height="30px" /> </a> </div> </div> </div> </div> <div class="modal-footer"> </div> </div> </div> </div>  <script>(function(d,u,ac){var s=d.createElement('script');s.type='text/javascript';s.src='https://a.omappapi.com/app/js/api.min.js';s.async=true;s.dataset.user=u;s.dataset.account=ac;d.getElementsByTagName('head')[0].appendChild(s);})(document,185852,200818);</script>  </body> </html>

CINXE.COM

MarketingProfs | Improve your marketing right now. Marketing Training for Professionals.