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Automotive Dealership Marketing Solutions | TEGNA
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<div class="cell small-12 medium-4 text-right"> <div class="panel clearfix"> <a class="button primary cta-btn right" href="https://www.tegna.com/advertise/contact">Get in Touch <span>>></span></a> </div> </div> </div> </div> </div> <div class="cell auto"></div> </div> </div> <div class="grid-container full for-cta-header-sticky int-orange-gradient"> <div class="grid-x grid-padding-x"> <div class="cell auto"></div> <div class="cell small-11"> <strong>Ready to be in Good Company?</strong> <a class="button primary cta-btn" href="https://tegna.com/advertise/contact/">Let鈥檚 Connect <span>>></span></a> </div> <div class="cell auto"></div> </div> </div> </div> </div> <div id="container"> <!-- Default Industry Page titles --> <header class="header orange"> <div class="grid-container full"> <div class="grid-x"> <div class="cell auto"></div> <div class="cell small-12 medium-11 large-11"> <label>Automotive</label> <h1>Industry-Leading Solutions</h1> </div> <div class="cell auto"></div> </div> </div> <div class="quote-img"></div> <div class="bg int-orange-gradient"></div> </header> <div class="desktop"> <div class="interior-menu-section blue"> <div class="grid-container full"> <div class="grid-x"> <div class="cell auto"></div> <div class="cell small-12 medium-11 large-11"> <!-- Advertise Interior Pages Menu website --> <nav id="menu"> <div class="menu-pages-menu-container"><ul id="menu-pages-menu" class="advertise-int-menu menu"><li id="menu-item-9068" class="broadcast-link menu-item menu-item-type-post_type menu-item-object-page menu-item-9068"><a title="Broadcast" href="https://www.tegna.com/advertise/solutions/broadcast/" class="parent-item">Broadcast</a></li> <li id="menu-item-9074" class="customsolutions-link menu-item menu-item-type-post_type menu-item-object-page menu-item-9074"><a title="Custom Solutions" href="https://www.tegna.com/advertise/solutions/custom-solutions/" class="parent-item">Custom Solutions</a></li> <li id="menu-item-9070" class="digital-link 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class="cell auto"></div> </div> </div> </div> </div> <nav id="mobile-nav" class="mobile tablet"> <button class="nav-button"></button> <div class="menu-pages-menu-container"><ul id="menu-pages-menu-1" class="primary-nav"><li class="broadcast-link menu-item menu-item-type-post_type menu-item-object-page menu-item-9068"><a title="Broadcast" href="https://www.tegna.com/advertise/solutions/broadcast/" class="parent-item">Broadcast</a></li> <li class="customsolutions-link menu-item menu-item-type-post_type menu-item-object-page menu-item-9074"><a title="Custom Solutions" href="https://www.tegna.com/advertise/solutions/custom-solutions/" class="parent-item">Custom Solutions</a></li> <li class="digital-link menu-item menu-item-type-post_type menu-item-object-page menu-item-9070"><a title="Digital" href="https://www.tegna.com/advertise/solutions/digital/" class="parent-item">Digital</a></li> <li class="programming-link menu-item menu-item-type-post_type menu-item-object-page menu-item-9073"><a 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Solutions</h1> <div class="description entry-content"> <strong>Why Advertise Your Automotive Dealership Business?</strong> <p>According to TEGNA's 2022 study, <a target="_blank" href="https://www.tegna.com/advertise/car-buyer-today" title="Click here for more Automotive info.">Unlocking the Car Buyer of Today</a>, more than 38% of consumers are considering purchasing a vehicle within the next year. For companies looking to build connections with this audience, it鈥檚 important to consider a marketing strategy. Advertising with TEGNA offers automotive dealership businesses the opportunity to maximize their exposure to this audience.</p> </div> </div> </div> <div class="cell auto"></div> </div> </div> <div class="cell auto"></div> </div> </div> </div> <div class="advertise-digital-highlight-section"> <div class="grid-container full"> <div class="title-block grid-container industry-stats full blue"> <div class="solutions-section dk-bluegradient"> <div class="grid-x"> <div class="cell auto"></div> <div class="cell small-11 medium-11 large-10"> <div class="grid-x"> <div class="cell small-12 medium-6 large-6"> <h2 data-aos="fade-top">TEGNA Channels for Automotive Dealership Businesses</h2> </div> <div class="cell auto"></div> <div class="cell small-12 medium-5 large-5"> <ul class="solutions-list menu"> <li class="ind-solution" data-aos="fade-up"> <a href=""> <div class="entry"> <img class="icon" src="https://www.tegna.com/advertise/wp-content/uploads/sites/2/2021/07/broadcast-icon.svg" /> <label>Broadcast Television Ads</label> </div> <div class="right-arrow"></div> </a> </li> <li class="ind-solution" data-aos="fade-up"> <a href=""> <div class="entry"> <img class="icon" src="https://www.tegna.com/advertise/wp-content/uploads/sites/2/2021/09/Icon-Local.svg" /> <label>Local Websites and Mobile Apps</label> </div> <div class="right-arrow"></div> </a> </li> <li class="ind-solution" data-aos="fade-up"> <a href=""> <div class="entry"> <img class="icon" src="https://www.tegna.com/advertise/wp-content/uploads/sites/2/2021/07/streaming-icon.svg" /> <label>Streaming & Podcasts</label> </div> <div class="right-arrow"></div> </a> </li> <li class="ind-solution" data-aos="fade-up"> <a href=""> <div class="entry"> <img class="icon" src="https://www.tegna.com/advertise/wp-content/uploads/sites/2/2023/05/digital-icon.svg" /> <label>Digital Advertising Solutions</label> </div> <div class="right-arrow"></div> </a> </li> </ul> </div> </div> </div> <div class="cell auto"></div> </div> </div> </div> <div class="title-block grid-x bluegradient text-center"> <div class="cell auto"></div> <div class="cell small-11"> <h2 data-aos="fade-down">What Value Does TEGNA Bring To Your Automotive Dealership Business?</h2> </div> <div class="cell auto"></div> </div> <div class="grid-x color dk-bluegradient"> <div class="cell small-12 medium-6 content desktop tablet"> <div class="entry" data-aos="fade-right"> <h2 data-aos="fade-right">Connect With The Community On Local Stations</h2> <p data-aos="fade-right">Automotive dealership businesses can reach the community through local broadcast stations. According to a recent TEGNA study, <a target="_blank" href="https://www.tegna.com/advertise/car-buyer-today" title="Click here for more Automotive info.">Unlocking the Car Buyer of Today</a>, 46% of all car buyers are receptive to television dealership ads. By partnering with trusted news stations, you can capitalize on viewer鈥檚 receptiveness and build your brand authority to grow your business. </p> </div> </div> <div class="cell small-12 medium-6 image" style="background-image: url('https://www.tegna.com/advertise/wp-content/uploads/sites/2/2023/05/auto_car_dealership-1440x810.jpg');background-position:center; background-size:cover;background-repeat:no-repeat;"> <img alt="Highlight image" style="opacity:0;" class="stat-image" src="https://www.tegna.com/advertise/wp-content/uploads/sites/2/2023/05/auto_car_dealership-1440x810.jpg" width="720" height="405" alt="" /> </div> <div class="cell small-12 medium-6 content dk-bluegradient mobile no-tablet"> <div class="entry"> <h2>Connect With The Community On Local Stations</h2> <p>Automotive dealership businesses can reach the community through local broadcast stations. According to a recent TEGNA study, <a target="_blank" href="https://www.tegna.com/advertise/car-buyer-today" title="Click here for more Automotive info.">Unlocking the Car Buyer of Today</a>, 46% of all car buyers are receptive to television dealership ads. By partnering with trusted news stations, you can capitalize on viewer鈥檚 receptiveness and build your brand authority to grow your business. </p> </div> </div> </div> <div class="grid-x white"> <div class="cell small-12 medium-6 image" style="background-image: url('https://www.tegna.com/advertise/wp-content/uploads/sites/2/2023/05/auto_car_online-1440x810.jpg');background-position:center; background-size:cover;background-repeat:no-repeat;"> <img alt="Highlight image" style="opacity:0;" class="stat-image" src="https://www.tegna.com/advertise/wp-content/uploads/sites/2/2023/05/auto_car_online-1440x810.jpg" width="720" height="405" alt="" /> </div> <div class="cell small-12 medium-6 content"> <div class="entry" data-aos="fade-left"> <h2 data-aos="fade-left">Targeted Advertising Without The Cookies</h2> <p data-aos="fade-left">TEGNA Contextual Advertising solutions, such as TEGNA AudienceOne, enable your business to reach your target audience and optimize your messaging without raising the privacy concerns that come with cookies. <a target="_blank" href="https://www.tegna.com/advertise/car-buyer-today" title="Click here for more Automotive info.">Unlocking the Car Buyer of Today</a>, finds 21% of car buyers are purchasing their vehicles fully online and 14% are using a combination of online and in-person dealership visits. This makes building an online targeting strategy essential in reaching the right demographics. </p> </div> </div> </div> <div class="grid-x color dk-bluegradient"> <div class="cell small-12 medium-6 content desktop tablet"> <div class="entry" data-aos="fade-right"> <h2 data-aos="fade-right">Align Content with Your Ads</h2> <p data-aos="fade-right">TEGNA鈥檚 content sponsorships allow automotive dealerships to sponsor content that aligns with your target audience鈥檚 interests. From the Super Bowl to the Olympics, from the Emmys to the Oscars, TEGNA has the ability to connect your brand to iconic programming and massive audiences.</p> </div> </div> <div class="cell small-12 medium-6 image" style="background-image: url('https://www.tegna.com/advertise/wp-content/uploads/sites/2/2023/05/auto-content-sponsorships-1440x810.jpg');background-position:center; background-size:cover;background-repeat:no-repeat;"> <img alt="Highlight image" style="opacity:0;" class="stat-image" src="https://www.tegna.com/advertise/wp-content/uploads/sites/2/2023/05/auto-content-sponsorships-1440x810.jpg" width="720" height="405" alt="" /> </div> <div class="cell small-12 medium-6 content dk-bluegradient mobile no-tablet"> <div class="entry"> <h2>Align Content with Your Ads</h2> <p>TEGNA鈥檚 content sponsorships allow automotive dealerships to sponsor content that aligns with your target audience鈥檚 interests. From the Super Bowl to the Olympics, from the Emmys to the Oscars, TEGNA has the ability to connect your brand to iconic programming and massive audiences.</p> </div> </div> </div> <div class="grid-x white"> <div class="cell small-12 medium-6 image" style="background-image: url('https://www.tegna.com/advertise/wp-content/uploads/sites/2/2023/05/auto-data-1440x810.jpg');background-position:center; background-size:cover;background-repeat:no-repeat;"> <img alt="Highlight image" style="opacity:0;" class="stat-image" src="https://www.tegna.com/advertise/wp-content/uploads/sites/2/2023/05/auto-data-1440x810.jpg" width="720" height="405" alt="" /> </div> <div class="cell small-12 medium-6 content"> <div class="entry" data-aos="fade-left"> <h2 data-aos="fade-left">Optimize Your Media Mix</h2> <p data-aos="fade-left"><a href="https://www.tegna.com/advertise/solutions/attribution/" title="_blank" title="Click here for more info.">TEGNA Attribution</a> effectively connects TV and streaming viewing habits with outcome metrics such as website visits, app downloads, and more. This data can be used to prove the value of TV/streaming schedules to drive business results, make optimization decisions, and maximize the efficiency of paid media.</p> </div> </div> </div> <div class="grid-x color dk-bluegradient"> <div class="cell small-12 medium-6 content desktop tablet"> <div class="entry" data-aos="fade-right"> <h2 data-aos="fade-right">Cross-Channel Targeting</h2> <p data-aos="fade-right">Create an omnichannel experience with TEGNA鈥檚 access to linear broadcast TV, local websites and mobile apps. By combining your advertising strategies, you maximize exposure and build brand recognition and trust. </p> </div> </div> <div class="cell small-12 medium-6 image" style="background-image: url('https://www.tegna.com/advertise/wp-content/uploads/sites/2/2023/05/auto-cross-channel-1440x810.jpg');background-position:center; background-size:cover;background-repeat:no-repeat;"> <img alt="Highlight image" style="opacity:0;" class="stat-image" src="https://www.tegna.com/advertise/wp-content/uploads/sites/2/2023/05/auto-cross-channel-1440x810.jpg" width="720" height="405" alt="" /> </div> <div class="cell small-12 medium-6 content dk-bluegradient mobile no-tablet"> <div class="entry"> <h2>Cross-Channel Targeting</h2> <p>Create an omnichannel experience with TEGNA鈥檚 access to linear broadcast TV, local websites and mobile apps. By combining your advertising strategies, you maximize exposure and build brand recognition and trust. </p> </div> </div> </div> </div> </div> </div> <div class="desktop"> <div class="testimonial-section industry"> <div class="grid-container full"> <div class="grid-x"> <div class="cell small-6 medium-6 single-testimonial"> <div class="grid-x"> <div class="cell small-12 medium-6 author-image"> <img title="Josh Kampmann" alt="Testimonial still image" src="https://www.tegna.com/advertise/wp-content/uploads/sites/2/2024/08/new-car-lot-two.jpg"/> </div> <div class="cell small-12 medium-6 info"> <div class="entry"> <div class="meta category"></div> <p data-aos="fade-up">Being able to attract new buyers to the Audi brand through TEGNA and KGW has been a game changer for us. We鈥檙e selling more cars now.</p> <div class="meta author" data-aos="fade-down" title="Josh Kampmann, General Manager Audi of Wilsonville"> Josh Kampmann, General Manager<br> <strong>Audi of Wilsonville</strong> </div> </div> <div class="quote-img"></div> </div> </div> </div> <div class="cell small-6 medium-6 single-testimonial"> <div class="grid-x"> <div class="cell small-12 medium-6 author-image"> <img title="Bill Dickason" alt="Testimonial still image" src="https://www.tegna.com/advertise/wp-content/uploads/sites/2/2024/08/new-car-lot-one.jpg"/> </div> <div class="cell small-12 medium-6 info"> <div class="entry"> <div class="meta category"></div> <p data-aos="fade-up">I wanted to get ahead of the curve and talk to my audience proactively. I applied TEGNA鈥檚 Unlocking The Car Buyer of Today e-book to my dealership. I tweaked messaging for my TV commercials to make my local messaging a little bit stronger. It鈥檚 really made a difference. My store鈥檚 up 40% year over year.</p> <div class="meta author" data-aos="fade-down" title="Bill Dickason, General Manager Chevrolet Buick"> Bill Dickason, General Manager<br> <strong>Chevrolet Buick</strong> </div> </div> <div class="quote-img"></div> </div> </div> </div> <div class="cell small-6 medium-6 single-testimonial"> <div class="grid-x"> <div class="cell small-12 medium-6 author-image"> <img title="Tim Miller" alt="Testimonial still image" src="https://www.tegna.com/advertise/wp-content/uploads/sites/2/2024/08/new-car-lot-four.jpg"/> </div> <div class="cell small-12 medium-6 info"> <div class="entry"> <div class="meta category"></div> <p data-aos="fade-up">I think I know what our customers want. I think I know what they need. With TEGNA Attribution, we can find out what works and what doesn鈥檛, and we can constantly tweak our campaigns, try new ideas, and put new creative out there and see what the market is really receptive to.</p> <div class="meta author" data-aos="fade-down" title="Tim Miller, General Manager Honda of Seattle"> Tim Miller, General Manager<br> <strong>Honda of Seattle</strong> </div> </div> <div class="quote-img"></div> </div> </div> </div> <div class="cell small-6 medium-6 single-testimonial"> <div class="grid-x"> <div class="cell small-12 medium-6 author-image"> <img title="Trey Russell" alt="Testimonial still image" src="https://www.tegna.com/advertise/wp-content/uploads/sites/2/2024/08/new-car-lot-three.jpg"/> </div> <div class="cell small-12 medium-6 info"> <div class="entry"> <div class="meta category"></div> <p data-aos="fade-up">The market's constantly changing, and I look to TEGNA to keep me in the loop. My job is to ensure that we take good care of customers, not figure out what the latest and greatest thing in marketing is. I'm not afraid to try what they suggest because that's what they do, and they're good at it.</p> <div class="meta author" data-aos="fade-down" title="Trey Russell, General Manager Sam Pack Ford"> Trey Russell, General Manager<br> <strong>Sam Pack Ford</strong> </div> </div> <div class="quote-img"></div> </div> </div> </div> </div> </div> </div> </div> <div class="industry-contact-form hero-section contact-us-header v-padding white" data-aos="fade-down"> <div class="grid-container full"> <div class="grid-x"> <div class="cell small-12 medium-6 large-6"> <h1 data-aos="fade-right">Start Marketing Your Automotive Dealership with TEGNA Today</h1> <h2>Ready to get started? Contact us today to talk with one of our experts on automotive advertising.</h2> <div class="industry-hero-right-arrow" data-aos="fade-right"></div> </div> <div class="cell auto"></div> <div id="mainForm" class="cell small-12 medium-5 large-5 contact-form-container"> <div class="contact-form" data-aos="fade-left" data-aos-delay="600"> <div class="wpcf7 no-js" id="wpcf7-f10741-o1" lang="en-US" dir="ltr" data-wpcf7-id="10741"> <div class="screen-reader-response"><p role="status" aria-live="polite" aria-atomic="true"></p> <ul></ul></div> <form action="/advertise/automotive-dealership-marketing-platform#wpcf7-f10741-o1" method="post" class="wpcf7-form init cmonitor-ext-0.4.67" aria-label="Contact form" novalidate="novalidate" data-status="init"> <div style="display: none;"> <input type="hidden" name="_wpcf7" value="10741" /> <input type="hidden" name="_wpcf7_version" value="6.0" /> <input type="hidden" name="_wpcf7_locale" value="en_US" /> <input type="hidden" name="_wpcf7_unit_tag" 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