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style="display: none;"> <a href="https://www.practicalecommerce.com/tag/podcasts" data-wpel-link="internal"> <img loading="lazy" src="https://www.practicalecommerce.com/wp-content/themes/pec/images/Ecommerce-Conversations_lg.jpg" width="970" height="250" /> </a> </div>  <div class="zone" id="lKEmjrEdjFH3G6i0GKUi" data-responsive="true"> <script type="text/javascript"> var _avp = _avp || []; _avp.push({ tagid: 'lKEmjrEdjFH3G6i0GKUi', alias: '/', type: 'banner', zid: 2, pid: 0, secure: true, callback: pecAdLoaded }); </script> </div>  </div> <div class="main row" style="min-height:500px;"> <div class="content "> <div class="row"> <a href="https://www.practicalecommerce.com/category/conversion/customer-retention" class="cat-link" data-wpel-link="internal"> Customer Retention </a> <h1 class="entry-header">11 Post-purchase Retention Tactics</h1> </div> <div class="row content-pad"> <div class="column col8"> <div class="entry-meta-con"> <div class="entry-meta meta-detail"> <h6>August 7, 2023 • <a rel="author" title="Posts by Pamela Hazelton" href="https://www.practicalecommerce.com/author/pamela_hazelton" data-wpel-link="internal">Pamela Hazelton</a></h6> </div> <div class="pec-social-post"> <ul> <li><a onclick="ga('send','event','Article Top','Social Linkedin');" data-via="practicalecomm" data-url="https://pec-ly.com/?6oGU" target="_blank" data-size="small" data-dir="left" rel="noreferrer external noopener" href="https://www.linkedin.com/shareArticle?mini=1&url=https%3A%2F%2Fpec-ly.com%2F%3F6oGU&title=11+Post-purchase+Retention+Tactics" title="Click to share this post on Linkedin" data-wpel-link="external"><img src="https://www.practicalecommerce.com/wp-content/themes/pec/images/linkedin.svg" width="40" height="40" alt="Linkedin Share"/></a></li> <li><a onclick="ga('send','event','Article Top','Social Reddit');" data-via="practicalecomm" data-url="https://pec-ly.com/?6oGU" target="_blank" data-size="small" data-dir="left" rel="noreferrer external noopener" 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data-link="https://pec-ly.com/?6oGU"><img src="https://www.practicalecommerce.com/wp-content/themes/pec/images/share-icon.svg" width="40" height="40" alt="Share link"/><div class="copy-alert" style="display: none;">Link copied</div></a></li> </ul> </div> </div> <div class="entry-content"> <p>Retaining customers is easier and cheaper than securing new ones. Plus, happy customers refer friends and family.</p> <p>Here are 11 post-purchase tactics to prompt customers to return and encourage others.</p> <h3>Post-purchase Retention Tactics</h3> <p><strong>Instant purchase confirmations.</strong> A notification delivered to customers over their preferred communication method — email or text — puts them at ease. Provide anticipated production and delivery times if the items won’t ship immediately, And include links to frequently asked questions and customer service.</p> <p><strong>Timely and clickable tracking notifications.</strong> Customers want to know the status of their order. Informing them that it’s shipped and providing a means to track its progress is crucial. Provide status and tracking details via email or text and in their order history on the website. Ensure tracking numbers are linked to the shipment status page at the carrier’s site or yours.</p> <div id="attachment_1524885" style="width: 580px" class="wp-caption alignnone"><img fetchpriority="high" decoding="async" aria-describedby="caption-attachment-1524885" class="wp-image-1524885 size-large" title="Amazon Order Tracking Page" src="https://www.practicalecommerce.com/wp-content/uploads/2023/07/PEC-Amazon-Track-Update-Order-570x334.jpg" alt="Amazon order tracking and updating page, where customers can also submit returns, write product reviews, and more." width="570" height="334" srcset="https://www.practicalecommerce.com/wp-content/uploads/2023/07/PEC-Amazon-Track-Update-Order-570x334.jpg 570w, https://www.practicalecommerce.com/wp-content/uploads/2023/07/PEC-Amazon-Track-Update-Order-300x176.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2023/07/PEC-Amazon-Track-Update-Order-768x450.jpg 768w, https://www.practicalecommerce.com/wp-content/uploads/2023/07/PEC-Amazon-Track-Update-Order-1536x900.jpg 1536w, https://www.practicalecommerce.com/wp-content/uploads/2023/07/PEC-Amazon-Track-Update-Order-150x88.jpg 150w, https://www.practicalecommerce.com/wp-content/uploads/2023/07/PEC-Amazon-Track-Update-Order-500x293.jpg 500w, https://www.practicalecommerce.com/wp-content/uploads/2023/07/PEC-Amazon-Track-Update-Order.jpg 1600w" sizes="(max-width: 570px) 100vw, 570px" /><p id="caption-attachment-1524885" class="wp-caption-text">Amazon makes it easy for customers to track shipments and get product support.</p></div> <p><strong>Self-help customer service.</strong> Help customers get immediate answers with a simple and distraction-free FAQ page. Use tailored links directly to a customer’s account or order history when necessary.</p> <p><strong>A direct line to customer service.</strong> Provide multiple ways for customers to contact you. Phone and email methods work, but live chat and social messaging are better. Consider dedicated channels for returning buyers.</p> <p><strong>Make it easy to modify, cancel, or delay an order.</strong> Mistakes happen and needs change. Forcing customers to jump through hoops to alter their orders <a href="https://www.practicalecommerce.com/master-customer-retention-in-2023" data-wpel-link="internal">can cost you</a> long-term. Take a cue from Amazon, which allows customers to edit and cancel orders until packed and shipped.</p> <p><strong>Simplify returns and exchanges.</strong> Make it simple for customers to return and exchange items. Eliminate delays with a self-initiated return feature. Once received, log and process replacement orders and refunds quickly.</p> <p><strong>Host a loyalty program. </strong>Reward returning buyers via store credits, gift cards, or products. Offer additional benefits based on <a href="https://www.practicalecommerce.com/revenue-boosters-in-a-rough-economy" data-wpel-link="internal">total spending</a> within a given period. For example, Diamond Art Club’s VIP program features four tiers, with the highest gaining early access to new kits and more points per dollar spent.</p> <div id="attachment_1525079" style="width: 580px" class="wp-caption alignnone"><img decoding="async" aria-describedby="caption-attachment-1525079" class="wp-image-1525079 size-large" title="Diamond Art Club VIP Membership teirs" src="https://www.practicalecommerce.com/wp-content/uploads/2023/07/pec-DAC-VIP-570x298.jpg" alt="Diamond Art Club VIP Membership teirs listing all the benefits" width="570" height="298" srcset="https://www.practicalecommerce.com/wp-content/uploads/2023/07/pec-DAC-VIP-570x298.jpg 570w, https://www.practicalecommerce.com/wp-content/uploads/2023/07/pec-DAC-VIP-300x157.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2023/07/pec-DAC-VIP-768x402.jpg 768w, https://www.practicalecommerce.com/wp-content/uploads/2023/07/pec-DAC-VIP-1536x804.jpg 1536w, https://www.practicalecommerce.com/wp-content/uploads/2023/07/pec-DAC-VIP-150x78.jpg 150w, https://www.practicalecommerce.com/wp-content/uploads/2023/07/pec-DAC-VIP-500x262.jpg 500w, https://www.practicalecommerce.com/wp-content/uploads/2023/07/pec-DAC-VIP.jpg 1600w" sizes="(max-width: 570px) 100vw, 570px" loading="lazy" /><p id="caption-attachment-1525079" class="wp-caption-text">Rewards’ incentives entice shoppers to keep coming back. <em>Source: Diamond Art Club.</em></p></div> <p><strong>Personalized email, text, and social media campaigns.</strong> Personalized information and recommendations do wonders. Rely on behavioral data — activity, wish lists, purchases — to map out which customers receive which content.</p> <p><strong>Ask for honest feedback.</strong> Send post-purchase surveys and requests for honest reviews, explaining how their feedback helps shape the brand’s future. Personalize your asks so they know you are listening.</p> <p><strong>Account profile options.</strong> Take personalization up a notch by asking loyal customers to provide details about themselves for better recommendations. For example, knowing a customer’s favorite holiday or color helps with messaging at different times of the year. Offer additional <a href="https://www.practicalecommerce.com/its-the-perfect-time-to-launch-a-loyalty-program" data-wpel-link="internal">loyalty points</a> for updating their profile.</p> <p><strong>Encourage user-generated content. </strong>Entice customers to generate content you can showcase. Photos and videos showing your product in use drive sales and make customers feel worthy. Encouraging helpful UGC requires a two-pronged approach: personalized email campaigns and a hashtag for social media.</p> </div> <div class="post-footer"> <div class="article-sharing"> <p class="sharing-label">Share this article:</p> <div class="article-sharing-link"> <input class="shortened-url" name="shortened-url" title="Shortened URL" value="https://pec-ly.com/?6oGU" type="text"></li> <a title="Copy URL" rel="nofollow" class="copy-pec-link" onclick="ga('send', 'event','Article Top','Copy');" data-link="https://pec-ly.com/?6oGU"><img src="https://www.practicalecommerce.com/wp-content/themes/pec/images/copy-link-icon.png" width="32" height="32" alt="Copy share link" loading="lazy" /><div class="copy-alert" style="display: none;">Link copied</div></a> </div> </div> <div class="post-navigation"> <span class="prev-link"> <a href="https://www.practicalecommerce.com/profasee-founder-on-hiring-firing-more" rel="prev" onclick="ga('send', 'event','Previous/Next','Previous');" 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