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name="apple-mobile-web-app-capable" content="yes"> <meta name="apple-mobile-web-app-status-bar-style" content="white"> <title>Home : TikTok</title> <meta content="https://exceed-primary-production-main.s3.amazonaws.com/uploads/categories/pictures/38336/original/learning-path-thumbnail-1100x620-10.png" property="og:image" /> <link rel="stylesheet" href="https://www.tiktokacademy.com/custom_fonts/4917/font_faces-1708551585578776.css" media="all" /> <link rel="stylesheet" href="/assets/default/all-9f4e75c40c138c9a8c63f986817e6c00ff62d701f6469ba971c240ec4c1a216a.css" media="all" /> <link rel="stylesheet" href="/theme/4917-default/1733136725/styles-8fac5610964b7b93cc750b80aca195c0.css" media="all" /> <meta name="csrf-param" content="authenticity_token" /> <meta name="csrf-token" content="MNsqsvbzp4LKvyNnTMfec2cr_yjzq4yW_dl_hFjUS9Dnn-eBoaIG_p3ULDOvVtol5DyZtMCY_hyhPabTexnniA" /> <script> window.dataLayer = window.dataLayer || []; window.dataLayer.push( {'user_id': null} ); window.dataLayer.push({'cluster': "primary"}); window.dataLayer.push({'environment': "production"}) </script> <script> window.IntellumDataLayer = window.IntellumDataLayer || {"account":{"id":1985,"name":"TikTok"},"organization":{"id":4917,"code":null,"name":"Default"},"user":null,"course":null,"course_session":null,"enrollment":null,"page_type":"homepage","search":null}; </script> <script> //<![CDATA[ window.gon={};gon.page_entity={"page_type":"homepage","locale":"en"}; //]]> </script> <script async="1"> function getCookie(name) { const value = `; ${document.cookie}`; const parts = value.split(`; ${name}=`); if (parts.length === 2) return parts.pop().split(';').shift(); } function trackLinkClick(element) { snowplow('trackSelfDescribingEvent' + trackersToUse, { event: { schema: "iglu:com.intellum/link_click/jsonschema/1-0-0", data: { link_name: element.dataset.objectName || 'unnamed_link', link_title: element.dataset.objectTitle || (element.innerText || element.textContent).trim(), 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trackersToUse, { // The enableActivityTracking method must be called before the trackPageView method (https://docs.snowplowanalytics.com/docs/collecting-data/collecting-from-own-applications/javascript-trackers/javascript-tracker/javascript-tracker-v3/tracking-events/#activity-tracking-page-pings) minimumVisitLength: 10, heartbeatDelay: 10 }) snowplow('trackPageView' + trackersToUse, {}) snowplow('enableErrorTracking' + trackersToUse, {}) snowplow('enableFormTracking' + trackersToUse, {}) document.addEventListener('DOMContentLoaded', function() { // Track clicks on buttons buttons = document.getElementsByTagName("button") button_arr = Array.from(buttons) button_arr.forEach(element => { element.addEventListener("click", function () { snowplow('trackSelfDescribingEvent' + trackersToUse, { event: { schema: "iglu:com.intellum/button_click/jsonschema/1-0-0", data: { button_name: element.dataset.objectName || 'unnamed_button', button_title: (element.innerText || element.textContent).trim() } 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class="catalogcard__heading catalogcard__heading--activity catalogcard__heading--3x" data-behavior="truncate"> Build brand awareness </h3> <ul class="activitymeta catalogcard__meta"> <li class="activitymeta__item activitymeta__item--type"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 15 15" role="img" aria-labelledby="svgvR8QanVhRIvCWploR9fLvzRY" focusable="false"><title id="svgvR8QanVhRIvCWploR9fLvzRY">Path</title> <g fill="currentColor" aria-hidden="true"> <rect fill="none" width="15" height="15"></rect> <circle cx="1.5" cy="2.5" r="1.5"></circle> <path d="M1.5 7C1.776 7 2 7.224 2 7.5S1.776 8 1.5 8 1 7.776 1 7.5 1.224 7 1.5 7M1.5 6C0.672 6 0 6.672 0 7.5S0.672 9 1.5 9 3 8.328 3 7.5 2.328 6 1.5 6L1.5 6z"></path> <path d="M1.5 12C1.776 12 2 12.224 2 12.5S1.776 13 1.5 13 1 12.776 1 12.5 1.224 12 1.5 12M1.5 11C0.672 11 0 11.672 0 12.5S0.672 14 1.5 14 3 13.328 3 12.5 2.328 11 1.5 11L1.5 11z"></path> <line fill="none" stroke="currentColor" stroke-miterlimit="10" x1="1.5" y1="2" x2="1.5" y2="13"></line> <path d="M13.5 1.75h-8C5.224 1.75 5 1.974 5 2.25v0.5c0 0.276 0.224 0.5 0.5 0.5h8c0.276 0 0.5-0.224 0.5-0.5v-0.5C14 1.974 13.776 1.75 13.5 1.75L13.5 1.75z"></path> <path d="M13.5 6.75h-8C5.224 6.75 5 6.974 5 7.25v0.5c0 0.276 0.224 0.5 0.5 0.5h8c0.276 0 0.5-0.224 0.5-0.5v-0.5C14 6.974 13.776 6.75 13.5 6.75L13.5 6.75z"></path> <path d="M13.5 11.75h-8c-0.276 0-0.5 0.224-0.5 0.5v0.5c0 0.276 0.224 0.5 0.5 0.5h8c0.276 0 0.5-0.224 0.5-0.5v-0.5C14 11.974 13.776 11.75 13.5 11.75L13.5 11.75z"></path> </g> </svg> </li> <li class="activitymeta__item"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 15 15" aria-hidden="true" focusable="false"> <g fill="currentColor" aria-hidden="true"> <polygon points="7.5 10.75 11.38 13.13 10.38 8.75 13.75 5.75 9.25 5.38 7.5 1.25 5.75 5.38 1.25 5.75 4.63 8.75 3.63 13.13 7.5 10.75"></polygon> <path d="M0,0H15V15H0Z" fill="none"></path> </g> </svg> <span class="a11y-atonly">Rating</span>5.0 </li> </ul> </div> </div> </a> </li> <li class="catalogcards__listitem catalogcards__listitem--activity catalogcards__listitem--3x"> <a class="catalogcard catalogcard--activity catalogcard--3x" data-course-id="2078937" data-object-name="gallery_item" data-course-type="CourseCurriculum" href="/student/path/2078937-drive-website-conversions?sid_i=2"> <div class="catalogcard__container catalogcard__container--activity catalogcard__container--3x"> <div class="catalogcard__coverart catalogcard__coverart--activity catalogcard__coverart--3x"> <img class="catalogcard__image catalogcard__image--activity catalogcard__image--3x lazyload" alt="" data-src="https://exceed-primary-production-main.s3.amazonaws.com/uploads/resource_course_pictures/targets/5848445/w550/learning-path-thumbnail-1100x620-5.png?X-Amz-Expires=3600&X-Amz-Date=20241203T030544Z&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIAVN5TH7LDD5UX254Y/20241203/us-east-1/s3/aws4_request&X-Amz-SignedHeaders=host&X-Amz-Signature=856cb72d69d6686d09a92fe6ca85503b0b51034887f7fc44f8779becd2e7a65e" data-srcset="https://exceed-primary-production-main.s3.amazonaws.com/uploads/resource_course_pictures/targets/5848445/w550/learning-path-thumbnail-1100x620-5.png?X-Amz-Expires=3600&X-Amz-Date=20241203T030544Z&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIAVN5TH7LDD5UX254Y/20241203/us-east-1/s3/aws4_request&X-Amz-SignedHeaders=host&X-Amz-Signature=856cb72d69d6686d09a92fe6ca85503b0b51034887f7fc44f8779becd2e7a65e 550w, https://exceed-primary-production-main.s3.amazonaws.com/uploads/resource_course_pictures/targets/5848445/w800/learning-path-thumbnail-1100x620-5.png?X-Amz-Expires=3600&X-Amz-Date=20241203T030544Z&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIAVN5TH7LDD5UX254Y/20241203/us-east-1/s3/aws4_request&X-Amz-SignedHeaders=host&X-Amz-Signature=e2bc6a9c5e3687515b93fcad9eda6ed4b6aa165f1a7d5775d59ba9a820e2105c 800w, https://exceed-primary-production-main.s3.amazonaws.com/uploads/resource_course_pictures/targets/5848445/w1100/learning-path-thumbnail-1100x620-5.png?X-Amz-Expires=3600&X-Amz-Date=20241203T030544Z&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIAVN5TH7LDD5UX254Y/20241203/us-east-1/s3/aws4_request&X-Amz-SignedHeaders=host&X-Amz-Signature=ec3269f4671f49bcf6ca8c8022bd91bb0f58a80462613975c1550b9282443d24 1100w" sizes="(min-width: 768px) 30vw, (min-width: 480px) 46vw, 93vw" /> </div> <div class="catalogcard__content catalogcard__content--activity catalogcard__content--3x"> <h3 class="catalogcard__heading catalogcard__heading--activity catalogcard__heading--3x" data-behavior="truncate"> Drive website conversions </h3> <ul class="activitymeta catalogcard__meta"> <li class="activitymeta__item activitymeta__item--type"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 15 15" role="img" aria-labelledby="svgxM3yjzWpMkhx1PeuHtSoYjhr" focusable="false"><title id="svgxM3yjzWpMkhx1PeuHtSoYjhr">Path</title> <g fill="currentColor" aria-hidden="true"> <rect fill="none" width="15" height="15"></rect> <circle cx="1.5" cy="2.5" r="1.5"></circle> <path d="M1.5 7C1.776 7 2 7.224 2 7.5S1.776 8 1.5 8 1 7.776 1 7.5 1.224 7 1.5 7M1.5 6C0.672 6 0 6.672 0 7.5S0.672 9 1.5 9 3 8.328 3 7.5 2.328 6 1.5 6L1.5 6z"></path> <path d="M1.5 12C1.776 12 2 12.224 2 12.5S1.776 13 1.5 13 1 12.776 1 12.5 1.224 12 1.5 12M1.5 11C0.672 11 0 11.672 0 12.5S0.672 14 1.5 14 3 13.328 3 12.5 2.328 11 1.5 11L1.5 11z"></path> <line fill="none" stroke="currentColor" stroke-miterlimit="10" x1="1.5" y1="2" x2="1.5" y2="13"></line> <path d="M13.5 1.75h-8C5.224 1.75 5 1.974 5 2.25v0.5c0 0.276 0.224 0.5 0.5 0.5h8c0.276 0 0.5-0.224 0.5-0.5v-0.5C14 1.974 13.776 1.75 13.5 1.75L13.5 1.75z"></path> <path d="M13.5 6.75h-8C5.224 6.75 5 6.974 5 7.25v0.5c0 0.276 0.224 0.5 0.5 0.5h8c0.276 0 0.5-0.224 0.5-0.5v-0.5C14 6.974 13.776 6.75 13.5 6.75L13.5 6.75z"></path> <path d="M13.5 11.75h-8c-0.276 0-0.5 0.224-0.5 0.5v0.5c0 0.276 0.224 0.5 0.5 0.5h8c0.276 0 0.5-0.224 0.5-0.5v-0.5C14 11.974 13.776 11.75 13.5 11.75L13.5 11.75z"></path> </g> </svg> </li> </ul> </div> </div> </a> </li> <li class="catalogcards__listitem catalogcards__listitem--activity catalogcards__listitem--3x"> <a class="catalogcard catalogcard--activity catalogcard--3x" data-course-id="2078939" data-object-name="gallery_item" data-course-type="CourseCurriculum" href="/student/path/2078939-promote-your-app?sid_i=3"> <div class="catalogcard__container catalogcard__container--activity catalogcard__container--3x"> <div class="catalogcard__coverart catalogcard__coverart--activity catalogcard__coverart--3x"> <img class="catalogcard__image catalogcard__image--activity catalogcard__image--3x lazyload" alt="" data-src="https://exceed-primary-production-main.s3.amazonaws.com/uploads/resource_course_pictures/targets/5848471/w550/learning-path-thumbnail-1100x620-6.png?X-Amz-Expires=3600&X-Amz-Date=20241203T030544Z&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIAVN5TH7LDD5UX254Y/20241203/us-east-1/s3/aws4_request&X-Amz-SignedHeaders=host&X-Amz-Signature=97d3bbb948bc683170562d0e020bab758b934f1c94709097aa56f2ae95d4cb41" data-srcset="https://exceed-primary-production-main.s3.amazonaws.com/uploads/resource_course_pictures/targets/5848471/w550/learning-path-thumbnail-1100x620-6.png?X-Amz-Expires=3600&X-Amz-Date=20241203T030544Z&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIAVN5TH7LDD5UX254Y/20241203/us-east-1/s3/aws4_request&X-Amz-SignedHeaders=host&X-Amz-Signature=97d3bbb948bc683170562d0e020bab758b934f1c94709097aa56f2ae95d4cb41 550w, https://exceed-primary-production-main.s3.amazonaws.com/uploads/resource_course_pictures/targets/5848471/w800/learning-path-thumbnail-1100x620-6.png?X-Amz-Expires=3600&X-Amz-Date=20241203T030544Z&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIAVN5TH7LDD5UX254Y/20241203/us-east-1/s3/aws4_request&X-Amz-SignedHeaders=host&X-Amz-Signature=a2ebfd93ef872cc76db108b05d228686d971652c52ad854c2a237b630b1fd7fd 800w, https://exceed-primary-production-main.s3.amazonaws.com/uploads/resource_course_pictures/targets/5848471/w1100/learning-path-thumbnail-1100x620-6.png?X-Amz-Expires=3600&X-Amz-Date=20241203T030544Z&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIAVN5TH7LDD5UX254Y/20241203/us-east-1/s3/aws4_request&X-Amz-SignedHeaders=host&X-Amz-Signature=bad2eee0b85c90127a659e86db3eab220eafc460657dc187d7fd439b3b93b0e2 1100w" sizes="(min-width: 768px) 30vw, (min-width: 480px) 46vw, 93vw" /> </div> <div class="catalogcard__content catalogcard__content--activity catalogcard__content--3x"> <h3 class="catalogcard__heading catalogcard__heading--activity catalogcard__heading--3x" data-behavior="truncate"> Promote your app </h3> <ul class="activitymeta catalogcard__meta"> <li class="activitymeta__item activitymeta__item--type"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 15 15" role="img" aria-labelledby="svg1k5shrP5CVkoDXow99dQPoCD" focusable="false"><title id="svg1k5shrP5CVkoDXow99dQPoCD">Path</title> <g fill="currentColor" aria-hidden="true"> <rect fill="none" width="15" height="15"></rect> <circle cx="1.5" cy="2.5" r="1.5"></circle> <path d="M1.5 7C1.776 7 2 7.224 2 7.5S1.776 8 1.5 8 1 7.776 1 7.5 1.224 7 1.5 7M1.5 6C0.672 6 0 6.672 0 7.5S0.672 9 1.5 9 3 8.328 3 7.5 2.328 6 1.5 6L1.5 6z"></path> <path d="M1.5 12C1.776 12 2 12.224 2 12.5S1.776 13 1.5 13 1 12.776 1 12.5 1.224 12 1.5 12M1.5 11C0.672 11 0 11.672 0 12.5S0.672 14 1.5 14 3 13.328 3 12.5 2.328 11 1.5 11L1.5 11z"></path> <line fill="none" stroke="currentColor" stroke-miterlimit="10" x1="1.5" y1="2" x2="1.5" y2="13"></line> <path d="M13.5 1.75h-8C5.224 1.75 5 1.974 5 2.25v0.5c0 0.276 0.224 0.5 0.5 0.5h8c0.276 0 0.5-0.224 0.5-0.5v-0.5C14 1.974 13.776 1.75 13.5 1.75L13.5 1.75z"></path> <path d="M13.5 6.75h-8C5.224 6.75 5 6.974 5 7.25v0.5c0 0.276 0.224 0.5 0.5 0.5h8c0.276 0 0.5-0.224 0.5-0.5v-0.5C14 6.974 13.776 6.75 13.5 6.75L13.5 6.75z"></path> <path d="M13.5 11.75h-8c-0.276 0-0.5 0.224-0.5 0.5v0.5c0 0.276 0.224 0.5 0.5 0.5h8c0.276 0 0.5-0.224 0.5-0.5v-0.5C14 11.974 13.776 11.75 13.5 11.75L13.5 11.75z"></path> </g> </svg> </li> <li class="activitymeta__item"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 15 15" aria-hidden="true" focusable="false"> <g fill="currentColor" aria-hidden="true"> <polygon points="7.5 10.75 11.38 13.13 10.38 8.75 13.75 5.75 9.25 5.38 7.5 1.25 5.75 5.38 1.25 5.75 4.63 8.75 3.63 13.13 7.5 10.75"></polygon> <path d="M0,0H15V15H0Z" fill="none"></path> </g> </svg> <span class="a11y-atonly">Rating</span>4.3 </li> </ul> </div> </div> </a> </li> <li class="catalogcards__listitem catalogcards__listitem--activity catalogcards__listitem--3x"> <a class="catalogcard catalogcard--activity catalogcard--3x" data-course-id="2078941" data-object-name="gallery_item" data-course-type="CourseCurriculum" href="/student/path/2078941-generate-leads?sid_i=4"> <div class="catalogcard__container catalogcard__container--activity catalogcard__container--3x"> <div class="catalogcard__coverart catalogcard__coverart--activity catalogcard__coverart--3x"> <img class="catalogcard__image catalogcard__image--activity catalogcard__image--3x lazyload" alt="" data-src="https://exceed-primary-production-main.s3.amazonaws.com/uploads/resource_course_pictures/targets/5848463/w550/learning-path-thumbnail-1100x620-8.png?X-Amz-Expires=3600&X-Amz-Date=20241203T030544Z&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIAVN5TH7LDD5UX254Y/20241203/us-east-1/s3/aws4_request&X-Amz-SignedHeaders=host&X-Amz-Signature=a9cee64458c67e2b5fccad6b658d534726bb97b91fe6b48c5d07a24f96123702" data-srcset="https://exceed-primary-production-main.s3.amazonaws.com/uploads/resource_course_pictures/targets/5848463/w550/learning-path-thumbnail-1100x620-8.png?X-Amz-Expires=3600&X-Amz-Date=20241203T030544Z&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIAVN5TH7LDD5UX254Y/20241203/us-east-1/s3/aws4_request&X-Amz-SignedHeaders=host&X-Amz-Signature=a9cee64458c67e2b5fccad6b658d534726bb97b91fe6b48c5d07a24f96123702 550w, https://exceed-primary-production-main.s3.amazonaws.com/uploads/resource_course_pictures/targets/5848463/w800/learning-path-thumbnail-1100x620-8.png?X-Amz-Expires=3600&X-Amz-Date=20241203T030544Z&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIAVN5TH7LDD5UX254Y/20241203/us-east-1/s3/aws4_request&X-Amz-SignedHeaders=host&X-Amz-Signature=9b4bb1684cdb89f281f4493444813bbc6adaf865571dbef4a4d80219d21a1f46 800w, https://exceed-primary-production-main.s3.amazonaws.com/uploads/resource_course_pictures/targets/5848463/w1100/learning-path-thumbnail-1100x620-8.png?X-Amz-Expires=3600&X-Amz-Date=20241203T030544Z&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIAVN5TH7LDD5UX254Y/20241203/us-east-1/s3/aws4_request&X-Amz-SignedHeaders=host&X-Amz-Signature=fd443c5174bedac7ea5771db8ef73960923e64782e360de9b144f7875674cdfa 1100w" sizes="(min-width: 768px) 30vw, (min-width: 480px) 46vw, 93vw" /> </div> <div class="catalogcard__content catalogcard__content--activity catalogcard__content--3x"> <h3 class="catalogcard__heading catalogcard__heading--activity catalogcard__heading--3x" data-behavior="truncate"> Generate leads </h3> <ul class="activitymeta catalogcard__meta"> <li class="activitymeta__item activitymeta__item--type"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 15 15" role="img" aria-labelledby="svgVttifh8kr7SAugbky9y9TDLg" focusable="false"><title id="svgVttifh8kr7SAugbky9y9TDLg">Path</title> <g fill="currentColor" aria-hidden="true"> <rect fill="none" width="15" height="15"></rect> <circle cx="1.5" cy="2.5" r="1.5"></circle> <path d="M1.5 7C1.776 7 2 7.224 2 7.5S1.776 8 1.5 8 1 7.776 1 7.5 1.224 7 1.5 7M1.5 6C0.672 6 0 6.672 0 7.5S0.672 9 1.5 9 3 8.328 3 7.5 2.328 6 1.5 6L1.5 6z"></path> <path d="M1.5 12C1.776 12 2 12.224 2 12.5S1.776 13 1.5 13 1 12.776 1 12.5 1.224 12 1.5 12M1.5 11C0.672 11 0 11.672 0 12.5S0.672 14 1.5 14 3 13.328 3 12.5 2.328 11 1.5 11L1.5 11z"></path> <line fill="none" stroke="currentColor" stroke-miterlimit="10" x1="1.5" y1="2" x2="1.5" y2="13"></line> <path d="M13.5 1.75h-8C5.224 1.75 5 1.974 5 2.25v0.5c0 0.276 0.224 0.5 0.5 0.5h8c0.276 0 0.5-0.224 0.5-0.5v-0.5C14 1.974 13.776 1.75 13.5 1.75L13.5 1.75z"></path> <path d="M13.5 6.75h-8C5.224 6.75 5 6.974 5 7.25v0.5c0 0.276 0.224 0.5 0.5 0.5h8c0.276 0 0.5-0.224 0.5-0.5v-0.5C14 6.974 13.776 6.75 13.5 6.75L13.5 6.75z"></path> <path d="M13.5 11.75h-8c-0.276 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