Sustainable Marketing for Travel and Tourism Professionals

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class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--sm__taM-p__0-0-3042">Fullscreen Sharing</p><div class="sc-1cbk39f-1 RsYOB"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--xs__e7Wlt__0-0-3042">Deliver a distraction-free reading experience with a simple link.</p></div></div></a><a href="/features/embed" class="sc-10g26m8-0 didgHT"><div class="sc-1cbk39f-0 fQVyGM"><svg class="Icon__icon__DqC9j__0-0-3042" role="presentation" style="--color-icon:currentColor;--size-block-icon:1.5rem;--size-inline-icon:1.5rem"><use xlink:href="/fe/silkscreen/0.0.3042/icons/sprites.svg#icon-embed"></use></svg><p data-testid="embed" class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--sm__taM-p__0-0-3042">Embed</p><div class="sc-1cbk39f-1 RsYOB"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--xs__e7Wlt__0-0-3042">Host your publication on your website or blog with just a few clicks.</p></div></div></a><a href="/features/articles" class="sc-10g26m8-0 didgHT"><div class="sc-1cbk39f-0 fQVyGM"><svg class="Icon__icon__DqC9j__0-0-3042" role="presentation" style="--color-icon:currentColor;--size-block-icon:1.5rem;--size-inline-icon:1.5rem"><use xlink:href="/fe/silkscreen/0.0.3042/icons/sprites.svg#icon-article-stories"></use></svg><p data-testid="articles" class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--sm__taM-p__0-0-3042">Articles</p><div class="sc-1cbk39f-1 RsYOB"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--xs__e7Wlt__0-0-3042">Get discovered by sharing your best content as bite-sized articles.</p></div></div></a><a href="/features/statistics" class="sc-10g26m8-0 didgHT"><div class="sc-1cbk39f-0 fQVyGM"><svg 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class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--sm__taM-p__0-0-3042">Teams</p><div class="sc-1cbk39f-1 RsYOB"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--xs__e7Wlt__0-0-3042">Enable groups of users to work together to streamline your digital publishing.</p></div></div></a><a href="/features/social-posts" class="sc-10g26m8-0 didgHT"><div class="sc-1cbk39f-0 fQVyGM"><svg class="Icon__icon__DqC9j__0-0-3042" role="presentation" style="--color-icon:currentColor;--size-block-icon:1.5rem;--size-inline-icon:1.5rem"><use xlink:href="/fe/silkscreen/0.0.3042/icons/sprites.svg#icon-social-post"></use></svg><p data-testid="social_posts" class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--sm__taM-p__0-0-3042">Social Posts</p><div class="sc-1cbk39f-1 RsYOB"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 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style="--color-icon:currentColor;--size-block-icon:1.5rem;--size-inline-icon:1.5rem"><use xlink:href="/fe/silkscreen/0.0.3042/icons/sprites.svg#icon-link"></use></svg><p data-testid="links" class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--sm__taM-p__0-0-3042">Add Links</p><div class="sc-1cbk39f-1 RsYOB"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--xs__e7Wlt__0-0-3042">Send readers directly to specific items or pages with shopping and web links.</p></div></div></a><a href="/features/video" class="sc-10g26m8-0 didgHT"><div class="sc-1cbk39f-0 fQVyGM"><svg class="Icon__icon__DqC9j__0-0-3042" role="presentation" style="--color-icon:currentColor;--size-block-icon:1.5rem;--size-inline-icon:1.5rem"><use xlink:href="/fe/silkscreen/0.0.3042/icons/sprites.svg#icon-video-camera"></use></svg><p data-testid="video" class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--sm__taM-p__0-0-3042">Video</p><div class="sc-1cbk39f-1 RsYOB"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--xs__e7Wlt__0-0-3042">Say more by seamlessly including video within your publication.</p></div></div></a><a href="/features/digital-sales" class="sc-10g26m8-0 didgHT"><div class="sc-1cbk39f-0 fQVyGM"><svg class="Icon__icon__DqC9j__0-0-3042" role="presentation" style="--color-icon:currentColor;--size-block-icon:1.5rem;--size-inline-icon:1.5rem"><use xlink:href="/fe/silkscreen/0.0.3042/icons/sprites.svg#icon-tag"></use></svg><p data-testid="digital_sales" class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--sm__taM-p__0-0-3042">Digital Sales</p><div class="sc-1cbk39f-1 RsYOB"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--xs__e7Wlt__0-0-3042">Sell your publications commission-free as single issues 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ProductButtonLink__product-button-link--icon-right__HM-TK__0-0-3042" role="link"><span class="ProductButtonLink__product-button-link__icon__9agNb__0-0-3042 ProductButtonLink__product-button-link__icon--right__ML5tG__0-0-3042"><svg class="Icon__icon__DqC9j__0-0-3042" role="presentation" style="--color-icon:currentColor;--size-block-icon:1.5rem;--size-inline-icon:1.5rem"><use xlink:href="/fe/silkscreen/0.0.3042/icons/sprites.svg#icon-chevron-small-right"></use></svg></span><span class="ProductButtonLink__product-button-link__text__--YqL__0-0-3042"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--xs__e7Wlt__0-0-3042">More Features</p></span></a></div></div><div class="sc-1p5cp1y-0 lmlmGO"><div class="sc-1p5cp1y-1 huOdIZ"><svg class="Icon__icon__DqC9j__0-0-3042" role="presentation" style="--color-icon:currentColor;--size-block-icon:1.5rem;--size-inline-icon:1.5rem"><use xlink:href="/fe/silkscreen/0.0.3042/icons/sprites.svg#icon-api"></use></svg><span class="sc-1p5cp1y-2 eNzVIa"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--sm__taM-p__0-0-3042"><strong>Integrations</strong></p></span></div><div class="sc-1p5cp1y-0 lmlmGO"><a href="https://issuu.com/features/canva-to-flipbook" class="sc-10g26m8-0 kfmWuv"><div class="sc-1cbk39f-0 gIBNVj"><img alt="" class="Icon__icon__DqC9j__0-0-3042" src="https://static.issuu.com/fe/silkscreen/0.0.3042/icons/gradient/icon-canva-gradient.svg" style="--size-block-icon:1.5rem;--size-inline-icon:1.5rem"/><p data-testid="canva_integration" class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--sm__taM-p__0-0-3042">Canva</p><div class="sc-1cbk39f-1 RsYOB"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--xs__e7Wlt__0-0-3042">Create professional content with Canva, including 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"></image></defs></svg></div><p data-testid="adobe_express_integration" class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--sm__taM-p__0-0-3042">Adobe Express</p><div class="sc-1cbk39f-1 RsYOB"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--xs__e7Wlt__0-0-3042">Go from Adobe Express creation to Issuu publication.</p></div></div></a><a href="https://issuu.com/features/indesign-export-to-flipbook" class="sc-10g26m8-0 kfmWuv"><div class="sc-1cbk39f-0 gIBNVj"><svg class="Icon__icon__DqC9j__0-0-3042" role="presentation" style="--color-icon:unset;--size-block-icon:1.5rem;--size-inline-icon:1.5rem"><use xlink:href="/fe/silkscreen/0.0.3042/icons/sprites.svg#icon-indesign-original"></use></svg><p data-testid="adobe_indesign_integration" class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--sm__taM-p__0-0-3042">Adobe InDesign</p><div class="sc-1cbk39f-1 RsYOB"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--xs__e7Wlt__0-0-3042">Design pixel-perfect content like flyers, magazines and more with Adobe InDesign.</p></div></div></a></div></div></div></div></div></div><div class="sc-3i4cj6-0"><button aria-expanded="false" class="sc-3i4cj6-1 eEuhHM"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--sm__taM-p__0-0-3042"><span class="sc-cw18ur-0 kqSqry">Show submenu for "Use Cases" section</span><span aria-hidden="true">Use Cases</span></p><svg class="Icon__icon__DqC9j__0-0-3042" role="presentation" style="--color-icon:currentColor;--size-block-icon:1.5rem;--size-inline-icon:1.5rem"><use xlink:href="/fe/silkscreen/0.0.3042/icons/sprites.svg#icon-chevron-small-down"></use></svg></button><div class="sc-3i4cj6-2 hiyywr"><div class="sc-d0y5c5-0 sc-d0y5c5-1 jgedrO itimTQ"><div class="sc-d0y5c5-3 jYATlu"><div class="sc-1433bg0-1 grXhJf"><svg class="Icon__icon__DqC9j__0-0-3042" role="presentation" style="--color-icon:currentColor;--size-block-icon:1.5rem;--size-inline-icon:1.5rem"><use xlink:href="/fe/silkscreen/0.0.3042/icons/sprites.svg#icon-shop"></use></svg><span class="sc-1433bg0-2 fTGLrj"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--sm__taM-p__0-0-3042"><strong>Industry</strong></p></span><div class="sc-1433bg0-3 cSToGs"><div class="sc-1ewb5u0-0 ihUFEa"><a href="/industry/art-and-design" class="sc-10g26m8-0 didgHT"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--xs__e7Wlt__0-0-3042">Art, Architecture, and Design</p></a><a href="/industry/education" class="sc-10g26m8-0 didgHT"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--xs__e7Wlt__0-0-3042">Education</p></a><a href="/industry/internal-communications" class="sc-10g26m8-0 didgHT"><p 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didgHT"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--xs__e7Wlt__0-0-3042">Retail and Wholesale</p></a><a href="/industry/travel" class="sc-10g26m8-0 didgHT"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--xs__e7Wlt__0-0-3042">Travel and Tourism</p></a><div class="sc-1ewb5u0-1 hvxlzU"><a href="/industry" aria-disabled="false" class="ProductButtonLink__product-button-link__ehLVt__0-0-3042 ProductButtonLink__product-button-link--ghost__dZY0b__0-0-3042 ProductButtonLink__product-button-link--icon-right__HM-TK__0-0-3042" role="link"><span class="ProductButtonLink__product-button-link__icon__9agNb__0-0-3042 ProductButtonLink__product-button-link__icon--right__ML5tG__0-0-3042"><svg class="Icon__icon__DqC9j__0-0-3042" role="presentation" style="--color-icon:currentColor;--size-block-icon:1.5rem;--size-inline-icon:1.5rem"><use xlink:href="/fe/silkscreen/0.0.3042/icons/sprites.svg#icon-chevron-small-right"></use></svg></span><span class="ProductButtonLink__product-button-link__text__--YqL__0-0-3042"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--xs__e7Wlt__0-0-3042">More Industries</p></span></a></div></div></div></div><div class="sc-1433bg0-1 grXhJf"><svg class="Icon__icon__DqC9j__0-0-3042" role="presentation" style="--color-icon:currentColor;--size-block-icon:1.5rem;--size-inline-icon:1.5rem"><use xlink:href="/fe/silkscreen/0.0.3042/icons/sprites.svg#icon-idcard"></use></svg><span class="sc-1433bg0-2 fTGLrj"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--sm__taM-p__0-0-3042"><strong>Role</strong></p></span><div class="sc-1433bg0-3 cSToGs"><div class="sc-1ewb5u0-0 ihUFEa"><a href="/industry/content-marketers" class="sc-10g26m8-0 didgHT"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--xs__e7Wlt__0-0-3042">Content Marketers</p></a><a href="/industry/designers" class="sc-10g26m8-0 didgHT"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--xs__e7Wlt__0-0-3042">Designers</p></a><a href="/industry/publishers" class="sc-10g26m8-0 didgHT"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--xs__e7Wlt__0-0-3042">Publishers</p></a><a href="/industry/salespeople" class="sc-10g26m8-0 didgHT"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--xs__e7Wlt__0-0-3042">Salespeople</p></a><a href="/industry/social-media-managers" class="sc-10g26m8-0 didgHT"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--xs__e7Wlt__0-0-3042">Social Media Managers</p></a><a href="/features/teams" class="sc-10g26m8-0 didgHT"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--xs__e7Wlt__0-0-3042">Teams</p></a></div></div></div><div class="sc-1433bg0-1 grXhJf"><svg class="Icon__icon__DqC9j__0-0-3042" role="presentation" style="--color-icon:currentColor;--size-block-icon:1.5rem;--size-inline-icon:1.5rem"><use xlink:href="/fe/silkscreen/0.0.3042/icons/sprites.svg#icon-outlined-read"></use></svg><span class="sc-1433bg0-2 fTGLrj"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--sm__taM-p__0-0-3042"><strong>Content Type</strong></p></span><div class="sc-1433bg0-3 cSToGs"><div class="sc-1ewb5u0-0 ihUFEa"><a href="/flipbook" class="sc-10g26m8-0 didgHT"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--xs__e7Wlt__0-0-3042">Flipbook</p></a><a href="/solutions/design/portfolio" class="sc-10g26m8-0 didgHT"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--xs__e7Wlt__0-0-3042">Portfolio</p></a><a href="/solutions/publishing/digital-magazine" class="sc-10g26m8-0 didgHT"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--xs__e7Wlt__0-0-3042">Digital Magazine</p></a><a href="/flipbook/digital-flipbook" class="sc-10g26m8-0 didgHT"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--xs__e7Wlt__0-0-3042">Digital Flipbook</p></a><a href="/flipbook/pdf-to-flipbook" class="sc-10g26m8-0 didgHT"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--xs__e7Wlt__0-0-3042">PDF to Flipbook</p></a><a href="/solutions/publishing/newspaper" class="sc-10g26m8-0 didgHT"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--xs__e7Wlt__0-0-3042">Newspaper</p></a><a href="/solutions/publishing/digital-book" class="sc-10g26m8-0 didgHT"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--xs__e7Wlt__0-0-3042">Digital Book</p></a><a href="/solutions/fashion/digital-lookbook" class="sc-10g26m8-0 didgHT"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--xs__e7Wlt__0-0-3042">Digital Lookbook</p></a><div class="sc-1ewb5u0-1 hvxlzU"><a href="/solutions" aria-disabled="false" class="ProductButtonLink__product-button-link__ehLVt__0-0-3042 ProductButtonLink__product-button-link--ghost__dZY0b__0-0-3042 ProductButtonLink__product-button-link--icon-right__HM-TK__0-0-3042" role="link"><span class="ProductButtonLink__product-button-link__icon__9agNb__0-0-3042 ProductButtonLink__product-button-link__icon--right__ML5tG__0-0-3042"><svg class="Icon__icon__DqC9j__0-0-3042" role="presentation" style="--color-icon:currentColor;--size-block-icon:1.5rem;--size-inline-icon:1.5rem"><use 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href="https://issuu.com/industry/travel">Travel</a></li></ol></nav><img alt="Illustration of a cell phone and a coffee mug" src="https://static.isu.pub/fe/product-blog-frontend/c893eb1/26126f2c850a912a9b22.png"/></section><div class="blog-content-wrapper"><aside class="table-content-list_wrapper"><div class="table-content-list_container"><ol class="table-content-list"><li class="table-content-list__heading-1"><a href="#Sustainable-Marketing-for-Travel-and-Tourism-Professionals">Sustainable Marketing for Travel and Tourism Professionals</a></li><li class="table-content-list__heading-5 table-content-list_with_children"><button><svg class="Icon__icon__DqC9j__0-0-2902" role="presentation" style="--color-icon:currentColor;--size-block-icon:1.25rem;--size-inline-icon:1.25rem"><use xlink:href="/fe/silkscreen/0.0.2902/icons/sprites.svg#icon-caret-right"></use></svg></button><a href="#The-Importance-of-Sustainable-Travel">The Importance of Sustainable Travel</a></li></ol></div></aside><section class="blog-content"><header><nav class="pillbar pillbar-responsive pillbar-absolute"><ul><li><a href="category/marketing">Content Marketing</a></li><li><a href="category/featured">Featured</a></li></ul></nav><h1 id="Sustainable-Marketing-for-Travel-and-Tourism-Professionals">Sustainable Marketing for Travel and Tourism Professionals</h1><div class="blog-post-dates"><span><b>Updated on: </b>Apr 22nd, 2023 by <a href="/blog/author/sara-napier-burkhard">Sara Napier Burkhard</a></span><span><b>Created on: </b>Feb 21st, 2023</span></div></header><main><div role="button" tabindex="0" class="sc-1sz68a7-0 bxBATk"><div class="lazyload-wrapper " style="width:100%;height:100%"><picture class="picture" title=""><img alt="An aerial view of a turquoise beach and a trail leading to a lush green forested area. Photo by Hugh Whyte." draggable="false" src="//images.ctfassets.net/wqdtr8q8192q/2uvCtvJmd3QCtGKLoPY9II/a249ac257956d5d980137811e92d5b75/Sustainable_travel.jpg?w=400&q=2"/></picture></div></div><p class="MarketingParagraph__marketing-paragraph__QEtE9__0-0-2902 MarketingParagraph__marketing-paragraph--step-2__XDsEE__0-0-2902">If you are a travel or tourism professional, you know that marketing is essential but gone are the days of printing out glossy brochures that will last for a season or sending out thousands of flyers that might spend more time in the recipient’s trashcan than on their travel itinerary. Today’s savvy tourism professional looks for sustainable marketing strategies to get the word out while cutting down on costs and waste. </p><p class="MarketingParagraph__marketing-paragraph__QEtE9__0-0-2902 MarketingParagraph__marketing-paragraph--step-2__XDsEE__0-0-2902">Not sure where to begin? Let’s look at creating a compelling, engaging, and sustainable marketing strategy for your destination, accommodation, tour, and all things travel.</p><h5 class="MarketingHeading__marketing-heading__zVeIP__0-0-2902 MarketingHeading__marketing-heading--step-1__om24X__0-0-2902" id="The-Importance-of-Sustainable-Travel"><b>The Importance of Sustainable Travel</b></h5><p class="MarketingParagraph__marketing-paragraph__QEtE9__0-0-2902 MarketingParagraph__marketing-paragraph--step-2__XDsEE__0-0-2902">Sustainable tourism, as defined by <a class="Link__link__oN2Uq__0-0-2902 Link__link--orange__3uJoo__0-0-2902" href="https://sustainabletravel.org/top-10-tips-for-sustainable-travel/">Sustainable Travel International</a>, is “all about achieving a balance between economic growth, human well-being, and environmental health. It focuses on reducing tourism’s negative impacts and on maximizing its positive benefits for communities, cultures, ecosystems, and the planet.”</p><p class="MarketingParagraph__marketing-paragraph__QEtE9__0-0-2902 MarketingParagraph__marketing-paragraph--step-2__XDsEE__0-0-2902">So why is sustainability important in tourism marketing? It’s necessary to protect our planet in order for the travel industry to survive. Much like our natural resources, a balance of conservation, practicality, and adopting technological advances are keys to creating lasting impact. Whether the goal is to protect a destination’s natural resources, preserve its culture, or adopt better habits, the shift to sustainability is becoming more engrained in the industry – and, eco-friendly practices are expected by today’s customers. </p><h5 class="MarketingHeading__marketing-heading__zVeIP__0-0-2902 MarketingHeading__marketing-heading--step-1__om24X__0-0-2902" id="Extending-Sustainability-to-Travel-Marketing"><b>Extending Sustainability to Travel Marketing</b></h5><p class="MarketingParagraph__marketing-paragraph__QEtE9__0-0-2902 MarketingParagraph__marketing-paragraph--step-2__XDsEE__0-0-2902">While adopting some <a class="Link__link__oN2Uq__0-0-2902 Link__link--orange__3uJoo__0-0-2902" href="https://issuu.com/blog/sustainability-as-an-organizational-strategy">environmentally friendly business practices</a> takes time and resources, the best thing about marketing is that choosing more eco-friendly methods will save time and money for businesses and travelers alike. Sustainable marketing might look different in each location because every ecosystem has unique needs. Still, one area every brand or company can focus on is its content and distribution. </p><p class="MarketingParagraph__marketing-paragraph__QEtE9__0-0-2902 MarketingParagraph__marketing-paragraph--step-2__XDsEE__0-0-2902">You might think digital marketing is only for brands who want to make an online travel brochure part of their email strategy or that it’s a tool that’s only worth it when bringing travel magazines online, but there’s a good chance you’re already engaging in essential practices. Reaching out to potential customers is as easy as sending an email, posting on social media, or sharing a link. </p><p class="MarketingParagraph__marketing-paragraph__QEtE9__0-0-2902 MarketingParagraph__marketing-paragraph--step-2__XDsEE__0-0-2902">The world has gone digital in just a few short decades. The internet removes borders and creates a space where trip planning and travel come easily. With a single device, travelers book their transportation, accommodations, and in-destination activities. From there, they check in for their flights before ever setting foot in the airport. </p><h6 class="MarketingHeading__marketing-heading__zVeIP__0-0-2902 MarketingHeading__marketing-heading--step-0__8PPkb__0-0-2902" id="Take-Advantage-of-Social-Media"><b>Take Advantage of Social Media</b></h6><p class="MarketingParagraph__marketing-paragraph__QEtE9__0-0-2902 MarketingParagraph__marketing-paragraph--step-2__XDsEE__0-0-2902">Social media provides never-ending opportunities to create impactful content. This is why it’s become an effective tool in helping travelers find and plan their ideal trip. A recent <a class="Link__link__oN2Uq__0-0-2902 Link__link--orange__3uJoo__0-0-2902" href="https://sproutsocial.com/insights/importance-of-social-media-marketing-in-business/">report from Sprout Social</a> found that 55% of consumers learn about brands and companies through social media, with Gen Z and Millennials being most likely to use social media as a brand discovery tool. It’s important to be where your audience is, and creating eye-catching social content to establish a strong presence on social media isn’t only for today’s creative youth.</p><p class="MarketingParagraph__marketing-paragraph__QEtE9__0-0-2902 MarketingParagraph__marketing-paragraph--step-2__XDsEE__0-0-2902"><b>Work with Travel Influencers</b></p><p class="MarketingParagraph__marketing-paragraph__QEtE9__0-0-2902 MarketingParagraph__marketing-paragraph--step-2__XDsEE__0-0-2902">Don’t have the resources to constantly create original content? You’re not alone! Many destinations deal with seasonality, which could mean fewer full-time resources in slower seasons or an over-extended staff during the busiest travel months. This is why it’s a great idea to work with influencers in the tourism community. Travel influencers can rack up thousands of views between their social profiles, blogs, YouTube content, newsletters, and more. Best of all, most are open to working with hotels, tourism boards, resorts, and other types of travel businesses to deliver engaging content that drives bookings from their loyal followers and beyond. </p><p class="MarketingParagraph__marketing-paragraph__QEtE9__0-0-2902 MarketingParagraph__marketing-paragraph--step-2__XDsEE__0-0-2902">Travel influencer and Emmy-winning tv host, <a class="Link__link__oN2Uq__0-0-2902 Link__link--orange__3uJoo__0-0-2902" href="https://www.instagram.com/oneikatraveller/?hl=en">Oneika Raymond</a> creates engaging storytelling content about a variety of destinations. She brings in a personal flair, sharing her and her husband’s different cultural backgrounds and how they’re raising their family to celebrate and explore the world's cultures. As an influencer, Raymond speaks from a place of intersectionality and captures the attention and interest of several audiences at once. She is also engaging, well-informed, and creative, all of which make her an excellent host and producer of the <a class="Link__link__oN2Uq__0-0-2902 Link__link--orange__3uJoo__0-0-2902" href="https://traveler.marriott.com/podcasts/">About the Journey podcast</a> for Marriott Bonvoy. </p><p class="MarketingParagraph__marketing-paragraph__QEtE9__0-0-2902 MarketingParagraph__marketing-paragraph--step-2__XDsEE__0-0-2902">Your brand could have its own success by working with an influencer who’s made a career out of well-researched travel content creation. While Marriott is a global brand, there’s no reason similar marketing concepts can’t be explored by brands focused on localized offers and accommodations. When good content about your offer connects with the right traveler, the bookings practically make themselves as wanderlust turns into working plans. </p><p class="MarketingParagraph__marketing-paragraph__QEtE9__0-0-2902 MarketingParagraph__marketing-paragraph--step-2__XDsEE__0-0-2902"><b>Create Targeted Social Media Ads</b></p><p class="MarketingParagraph__marketing-paragraph__QEtE9__0-0-2902 MarketingParagraph__marketing-paragraph--step-2__XDsEE__0-0-2902">Targeted social media is an effective and effortless way to end up on potential customers’ feeds without needing them to follow your brand’s profile. Curious travelers searching for offers like yours, whether a boutique hotel in the bustling city center or a tour through an exotic remote location, can find your ad while scrolling Instagram in their downtime or actively searching. With Issuu’s <a class="Link__link__oN2Uq__0-0-2902 Link__link--orange__3uJoo__0-0-2902" href="https://issuu.com/features/social-posts">Social Posts feature</a>, you can save time and resources by turning your publications into shareworthy content that’s ready for social media. The images from these posts can be used for social media ads. </p><h6 class="MarketingHeading__marketing-heading__zVeIP__0-0-2902 MarketingHeading__marketing-heading--step-0__8PPkb__0-0-2902" id="Sustainable-Marketing-Distribution"><b>Sustainable Marketing Distribution</b></h6><p class="MarketingParagraph__marketing-paragraph__QEtE9__0-0-2902 MarketingParagraph__marketing-paragraph--step-2__XDsEE__0-0-2902">Word-of-mouth marketing is the oldest and often the most effective way to inform audiences of your offers and drive them to make a purchasing decision. The second is online distribution. If you want to “go green” and take your message further, the answer is as simple as moving more of your content distribution and marketing online. Here are some ideas that are low effort and highly impactful. </p><p class="MarketingParagraph__marketing-paragraph__QEtE9__0-0-2902 MarketingParagraph__marketing-paragraph--step-2__XDsEE__0-0-2902"><b>Join a Destination Directory: </b>A directory of businesses is still one of the most essential listings for your business. Get on the annual and seasonal lists put out by your local chamber of commerce or tourism board. This cuts down on printing duplicate information. </p><p class="MarketingParagraph__marketing-paragraph__QEtE9__0-0-2902 MarketingParagraph__marketing-paragraph--step-2__XDsEE__0-0-2902"><b>Advertise in Digital Publications:</b> Do you know of a great newsletter, digital magazine, or website that works with advertisers? Consider using some of your advertising budget for digital ads in spaces that would be popular with your audience. </p><p class="MarketingParagraph__marketing-paragraph__QEtE9__0-0-2902 MarketingParagraph__marketing-paragraph--step-2__XDsEE__0-0-2902"><b>Start Syndicating Content: </b>Have some interesting insights about a destination or type of travel? Beyond publishing articles for your digital magazines, brochures, or blog posts, you can take those ideas further through <a class="Link__link__oN2Uq__0-0-2902 Link__link--orange__3uJoo__0-0-2902" href="https://issuu.com/blog/4-ways-to-implement-content-syndication">content syndication</a> with key partners within your industry. If you’re an accommodation provider, look for hotel booking software companies that host a blog or other forum for articles. If you’re a tourism board, connect with video content creators of influencers in your space. There are so many original ways to syndicate your content. </p><h6 class="MarketingHeading__marketing-heading__zVeIP__0-0-2902 MarketingHeading__marketing-heading--step-0__8PPkb__0-0-2902" id="Types-of-Eco-friendly-Travel-Content"><b>Types of Eco-friendly Travel Content</b></h6><p class="MarketingParagraph__marketing-paragraph__QEtE9__0-0-2902 MarketingParagraph__marketing-paragraph--step-2__XDsEE__0-0-2902">Now that you know where to place your content, here’s how to create eco-friendly content that resonates with your audience. Your content will only go as far as your keyword selection, unique selling points, and how your brand stands out against the competition. Here are some ideas to help you <a class="Link__link__oN2Uq__0-0-2902 Link__link--orange__3uJoo__0-0-2902" href="https://issuu.com/blog/how-to-reduce-your-environmental-impact-with-digital-publishing">create sustainable marketing materials</a> for your business in the travel space, whether or not you have a publication to promote. </p><p class="MarketingParagraph__marketing-paragraph__QEtE9__0-0-2902 MarketingParagraph__marketing-paragraph--step-2__XDsEE__0-0-2902"><b>Digital Travel Magazine: </b>Bringing travel magazines online is just one of the many ways your brand can create an environmentally friendly experience for your readers. By going paperless, you can reduce your environmental impact while cutting down on costs. And with <a class="Link__link__oN2Uq__0-0-2902 Link__link--orange__3uJoo__0-0-2902" href="https://issuu.com/features/statistics">Issuu’s Statistics feature</a>, you can track how your content is being consumed by your audience. </p><p class="MarketingParagraph__marketing-paragraph__QEtE9__0-0-2902 MarketingParagraph__marketing-paragraph--step-2__XDsEE__0-0-2902"><b>Sustainable Travel Guides: </b>An online travel brochure is another surefire tool for those passionate about their environmental impact. Create a booklet highlighting the best things about your destination or even a series of guides on specific areas of expertise. For example, a campground could create seasonal directories with recommendations about how to set up camp, up-to-date information about local hiking trails, and best practices for fire safety and waste disposal. </p><p class="MarketingParagraph__marketing-paragraph__QEtE9__0-0-2902 MarketingParagraph__marketing-paragraph--step-2__XDsEE__0-0-2902"><b>Start a Blog for Your Brand: </b>As discussed in our <a class="Link__link__oN2Uq__0-0-2902 Link__link--orange__3uJoo__0-0-2902" href="https://issuu.com/blog/top-10-content-marketing-trends-for-2023">Content Marketing Trends for 2023</a>, blogs are still an important tool for digital marketing. A keyword-optimized blog post with evergreen content can keep your brand name ranking high in search engines and put your destination at the top of travelers’ lists. </p><p class="MarketingParagraph__marketing-paragraph__QEtE9__0-0-2902 MarketingParagraph__marketing-paragraph--step-2__XDsEE__0-0-2902"><i>Looking for more eco-friendly marketing ideas? </i><a class="Link__link__oN2Uq__0-0-2902 Link__link--orange__3uJoo__0-0-2902" href="https://issuu.com/blog/the-shift-from-print-to-digital-publishing">Read more</a><i>.</i></p><h5 class="MarketingHeading__marketing-heading__zVeIP__0-0-2902 MarketingHeading__marketing-heading--step-1__om24X__0-0-2902" id="The-Future-of-Sustainable-Travel-Marketing"><b>The Future of Sustainable Travel Marketing</b></h5><p class="MarketingParagraph__marketing-paragraph__QEtE9__0-0-2902 MarketingParagraph__marketing-paragraph--step-2__XDsEE__0-0-2902">Ultimately, sustainable travel marketing and tourism practices will only expand as globalization opens up the world further. With more environmentally conscious travelers and an industry working towards eco-friendly practices, a solid foundation exists to commit to a marketing strategy that reflects those changes.</p><h6 class="MarketingHeading__marketing-heading__zVeIP__0-0-2902 MarketingHeading__marketing-heading--step-0__8PPkb__0-0-2902" id="Ready-to-update-your-tourism-marketing-content">Ready to update your tourism marketing content? <a class="Link__link__oN2Uq__0-0-2902 Link__link--orange__3uJoo__0-0-2902" href="https://issuu.com/publishing/travel">Explore how Issuu can help</a>. </h6><div role="button" tabindex="0" class="sc-1sz68a7-0 bxBATk"><div class="lazyload-wrapper " style="width:100%;height:100%"><picture class="picture" title=""><img alt="CTA button" draggable="false" src="//images.ctfassets.net/wqdtr8q8192q/2HmPKtOlDChDVd21s0rDww/d0e052a543b3af4037393b93f5caa03d/CTA_buttons__12_.png?w=135&q=2"/></picture></div></div><p class="MarketingParagraph__marketing-paragraph__QEtE9__0-0-2902 MarketingParagraph__marketing-paragraph--step-2__XDsEE__0-0-2902"></p></main></section></div><footer class="blog-footer"><div><hr/><span>Related Posts</span></div><div class="blog-related"><div class="related-post-article-card" id="what-is-branded-content-a-step-by-step-guide-to-creating-and-distributing-it"><div class="related-post-article-card_image"><div class="lazyload-wrapper " style="width:100%;height:100%"><picture class="picture" title=""><img alt="What is Branded Content? 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Photo by Hugh Whyte.","file":{"url":"//images.ctfassets.net/wqdtr8q8192q/2uvCtvJmd3QCtGKLoPY9II/a249ac257956d5d980137811e92d5b75/Sustainable_travel.jpg","details":{"size":3014457,"image":{"width":3992,"height":2242}},"fileName":"Sustainable travel.jpg","contentType":"image/jpeg"}}}},"content":[],"nodeType":"embedded-asset-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"If you are a travel or tourism professional, you know that marketing is essential but gone are the days of printing out glossy brochures that will last for a season or sending out thousands of flyers that might spend more time in the recipient’s trashcan than on their travel itinerary. Today’s savvy tourism professional looks for sustainable marketing strategies to get the word out while cutting down on costs and waste. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Not sure where to begin? Let’s look at creating a compelling, engaging, and sustainable marketing strategy for your destination, accommodation, tour, and all things travel.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"The Importance of Sustainable Travel","nodeType":"text"}],"nodeType":"heading-5"},{"data":{},"content":[{"data":{},"marks":[],"value":"Sustainable tourism, as defined by ","nodeType":"text"},{"data":{"uri":"https://sustainabletravel.org/top-10-tips-for-sustainable-travel/"},"content":[{"data":{},"marks":[{"type":"underline"}],"value":"Sustainable Travel International","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", is “all about achieving a balance between economic growth, human well-being, and environmental health. It focuses on reducing tourism’s negative impacts and on maximizing its positive benefits for communities, cultures, ecosystems, and the planet.”","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"So why is sustainability important in tourism marketing? It’s necessary to protect our planet in order for the travel industry to survive. Much like our natural resources, a balance of conservation, practicality, and adopting technological advances are keys to creating lasting impact. Whether the goal is to protect a destination’s natural resources, preserve its culture, or adopt better habits, the shift to sustainability is becoming more engrained in the industry – and, eco-friendly practices are expected by today’s customers. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Extending Sustainability to Travel Marketing","nodeType":"text"}],"nodeType":"heading-5"},{"data":{},"content":[{"data":{},"marks":[],"value":"While adopting some ","nodeType":"text"},{"data":{"uri":"https://issuu.com/blog/sustainability-as-an-organizational-strategy"},"content":[{"data":{},"marks":[{"type":"underline"}],"value":"environmentally friendly business practices","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" takes time and resources, the best thing about marketing is that choosing more eco-friendly methods will save time and money for businesses and travelers alike. Sustainable marketing might look different in each location because every ecosystem has unique needs. Still, one area every brand or company can focus on is its content and distribution. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"You might think digital marketing is only for brands who want to make an online travel brochure part of their email strategy or that it’s a tool that’s only worth it when bringing travel magazines online, but there’s a good chance you’re already engaging in essential practices. Reaching out to potential customers is as easy as sending an email, posting on social media, or sharing a link. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"The world has gone digital in just a few short decades. The internet removes borders and creates a space where trip planning and travel come easily. With a single device, travelers book their transportation, accommodations, and in-destination activities. From there, they check in for their flights before ever setting foot in the airport. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Take Advantage of Social Media","nodeType":"text"}],"nodeType":"heading-6"},{"data":{},"content":[{"data":{},"marks":[],"value":"Social media provides never-ending opportunities to create impactful content. This is why it’s become an effective tool in helping travelers find and plan their ideal trip. A recent ","nodeType":"text"},{"data":{"uri":"https://sproutsocial.com/insights/importance-of-social-media-marketing-in-business/"},"content":[{"data":{},"marks":[{"type":"underline"}],"value":"report from Sprout Social","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" found that 55% of consumers learn about brands and companies through social media, with Gen Z and Millennials being most likely to use social media as a brand discovery tool. 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Best of all, most are open to working with hotels, tourism boards, resorts, and other types of travel businesses to deliver engaging content that drives bookings from their loyal followers and beyond. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Travel influencer and Emmy-winning tv host, ","nodeType":"text"},{"data":{"uri":"https://www.instagram.com/oneikatraveller/?hl=en"},"content":[{"data":{},"marks":[{"type":"underline"}],"value":"Oneika Raymond","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" creates engaging storytelling content about a variety of destinations. She brings in a personal flair, sharing her and her husband’s different cultural backgrounds and how they’re raising their family to celebrate and explore the world's cultures. As an influencer, Raymond speaks from a place of intersectionality and captures the attention and interest of several audiences at once. 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","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Create Targeted Social Media Ads","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Targeted social media is an effective and effortless way to end up on potential customers’ feeds without needing them to follow your brand’s profile. Curious travelers searching for offers like yours, whether a boutique hotel in the bustling city center or a tour through an exotic remote location, can find your ad while scrolling Instagram in their downtime or actively searching. With Issuu’s ","nodeType":"text"},{"data":{"uri":"https://issuu.com/features/social-posts"},"content":[{"data":{},"marks":[{"type":"underline"}],"value":"Social Posts feature","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", you can save time and resources by turning your publications into shareworthy content that’s ready for social media. The images from these posts can be used for social media ads. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Sustainable Marketing Distribution","nodeType":"text"}],"nodeType":"heading-6"},{"data":{},"content":[{"data":{},"marks":[],"value":"Word-of-mouth marketing is the oldest and often the most effective way to inform audiences of your offers and drive them to make a purchasing decision. The second is online distribution. If you want to “go green” and take your message further, the answer is as simple as moving more of your content distribution and marketing online. Here are some ideas that are low effort and highly impactful. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Join a Destination Directory: ","nodeType":"text"},{"data":{},"marks":[],"value":"A directory of businesses is still one of the most essential listings for your business. 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","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Types of Eco-friendly Travel Content","nodeType":"text"}],"nodeType":"heading-6"},{"data":{},"content":[{"data":{},"marks":[],"value":"Now that you know where to place your content, here’s how to create eco-friendly content that resonates with your audience. Your content will only go as far as your keyword selection, unique selling points, and how your brand stands out against the competition. Here are some ideas to help you ","nodeType":"text"},{"data":{"uri":"https://issuu.com/blog/how-to-reduce-your-environmental-impact-with-digital-publishing"},"content":[{"data":{},"marks":[{"type":"underline"}],"value":"create sustainable marketing materials","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" for your business in the travel space, whether or not you have a publication to promote. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Digital Travel Magazine: ","nodeType":"text"},{"data":{},"marks":[],"value":"Bringing travel magazines online is just one of the many ways your brand can create an environmentally friendly experience for your readers. By going paperless, you can reduce your environmental impact while cutting down on costs. And with ","nodeType":"text"},{"data":{"uri":"https://issuu.com/features/statistics"},"content":[{"data":{},"marks":[{"type":"underline"}],"value":"Issuu’s Statistics feature","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", you can track how your content is being consumed by your audience. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Sustainable Travel Guides: ","nodeType":"text"},{"data":{},"marks":[],"value":"An online travel brochure is another surefire tool for those passionate about their environmental impact. Create a booklet highlighting the best things about your destination or even a series of guides on specific areas of expertise. For example, a campground could create seasonal directories with recommendations about how to set up camp, up-to-date information about local hiking trails, and best practices for fire safety and waste disposal. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Start a Blog for Your Brand: ","nodeType":"text"},{"data":{},"marks":[],"value":"As discussed in our ","nodeType":"text"},{"data":{"uri":"https://issuu.com/blog/top-10-content-marketing-trends-for-2023"},"content":[{"data":{},"marks":[{"type":"underline"}],"value":"Content Marketing Trends for 2023","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", blogs are still an important tool for digital marketing. A keyword-optimized blog post with evergreen content can keep your brand name ranking high in search engines and put your destination at the top of travelers’ lists. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"italic"}],"value":"Looking for more eco-friendly marketing ideas? 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