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_sf_startpt=(new Date()).getTime()</script>  </head> <body class="home"> <div class="aux-content" style="overflow: hidden;">  <div class="ad p-3.25 ad--top-leaderboard hidden sm:block" aria-hidden="true"> <div class="js-ad clearfix" style="max-width:728px;max-height:90px;text-align:center;margin:0 auto;overflow:hidden;"> <div class="radWrapper rad--multi ad__wrapper"> <div id="div-gpt-ad-1510380105517-0" class="ad__wrapper__slot" style="width:728px;height:90px;"> <script> render('div-gpt-ad-1510380105517-0') </script> </div> </div> </div> </div>   <div class="ad p-3.25 ad--top-leaderboard block sm:hidden" aria-hidden="true"> <div class="js-ad mobileleaderboard-height clearfix" style="max-width:320px;text-align:center;margin:0 auto;overflow:hidden;"> <div class="radWrapper rad--multi ad__wrapper"> <div id="div-gpt-ad-1518611317921-0" class="ad__wrapper__slot" style="width:320px;position:absolute;"> <script> render('div-gpt-ad-1518611317921-0') </script> </div> </div> </div> </div>   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href="/web/20200919023125/https://aurora.dawn.com/" class=""> <h1 class="text-hide logo logo--contain"> Aurora Magazine </h1> </a> <h3 class="subtitle text-3 font-normal text-purple-dark">Promoting excellence in advertising</h3> </div> </div> <div class="flex__item sm:w-1/6 w-full"></div> <div class="flex__item sm:w-1/2 w-full"> <div class="search-container absolute right-0 mr-3.25"> <div class="mt-1.5 float-left text-right"> <a target="_blank" href="https://web.archive.org/web/20200919023125/https://www.facebook.com/auroramagazine"><img class="image--saturated" src="/web/20200919023125im_/https://aurora.dawn.com/_img/facebook.png" width="35"/></a> <a target="_blank" href="https://web.archive.org/web/20200919023125/https://twitter.com/AuroraMag"><img class="image--saturated" src="/web/20200919023125im_/https://aurora.dawn.com/_img/twitter.png" width="35"/></a> </div> <div class="search-box hidden sm:inline-block"> <form accept-charset="utf-8" class="form-vertical" method="GET" 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{"slidesToShow": 1,"slidesToScroll": 1}},{"breakpoint": 575,"settings": {"slidesToShow": 1,"slidesToScroll": 1}}]}"> <div class="slideshow__slide slideshow__slide--first slideshow__slide--horizontal lg:w-full md:w-full w-full" style=""> <span class="slideshow__slide__label">1</span>  <article class="box story " data-id="1143832" data-layout="story">  <figure class="media media--fill sm:w-full w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200919023125/https://aurora.dawn.com/news/1143832/cruising-with-trump"><picture><img src="https://web.archive.org/web/20200919023125im_/https://i.dawn.com/large/2020/09/5f619db369a5f.png" alt="Cruising with Trump"/></picture></a></div> </figure>  <div dir="auto" class="justify-center text-center mb-3.25 mt-3.25 mx-3.25"><span class="badge inline-flex text-3 text-center align-middle"><a title="Blogs" href="/web/20200919023125/https://aurora.dawn.com/blogs" class=" text-3 text-center ">Blogs</a></span></div>  <h2 dir="auto" data-layout="story" data-id="1143832" class="story__title text-5 text-center font-normal px-3.25 "><a href="https://web.archive.org/web/20200919023125/https://aurora.dawn.com/news/1143832/cruising-with-trump" class="story__link "><strong>Cruising with Trump</strong> </a></h2>  <div dir="auto" class="story__excerpt text-4 text-center font-light px-3.25 pb-3.25">Taimur Tajik cooks up barbeque for some intriguing personalities. </div>  <div class=" social--bottom"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mb-3.250 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200919023125/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143832&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mb-3.250 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200919023125/https://twitter.com/share?text=Cruising%20with%20Trump&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143832&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143832" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mb-3.250"> <a href="https://web.archive.org/web/20200919023125/https://aurora.dawn.com/news/print/1143832"> </a> </div></div></article>  </div> <div class="slideshow__slide slideshow__slide--horizontal lg:w-full md:w-full w-full" style=""> <span class="slideshow__slide__label">2</span>  <article class="box story " data-id="1143788" data-layout="story">  <figure class="media media--fill sm:w-full w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200919023125/https://aurora.dawn.com/news/1143788/the-frowns-that-ruin-businesses"><picture><img src="https://web.archive.org/web/20200919023125im_/https://i.dawn.com/large/2020/09/5f5efe54b999b.png" alt="The Frowns that Ruin Businesses"/></picture></a></div> </figure>  <div dir="auto" class="justify-center text-center mb-3.25 mt-3.25 mx-3.25"><span class="badge inline-flex text-3 text-center align-middle">Magazine</span></div>  <h2 dir="auto" data-layout="story" data-id="1143788" class="story__title text-5 text-center font-normal px-3.25 "><a href="https://web.archive.org/web/20200919023125/https://aurora.dawn.com/news/1143788/the-frowns-that-ruin-businesses" class="story__link "><strong>The Frowns that Ruin Businesses</strong> </a></h2>  <div dir="auto" class="story__excerpt text-4 text-center font-light px-3.25 pb-3.25">How the customer experience has gone from a competitive differentiator to a business imperative. </div>  <div class=" social--bottom"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mb-3.250 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200919023125/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143788&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mb-3.250 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200919023125/https://twitter.com/share?text=The%20Frowns%20that%20Ruin%20Businesses&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143788&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143788" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mb-3.250"> <a href="https://web.archive.org/web/20200919023125/https://aurora.dawn.com/news/print/1143788"> </a> </div></div></article>  </div> <div class="slideshow__slide slideshow__slide--horizontal lg:w-full md:w-full w-full" style=""> <span class="slideshow__slide__label">3</span>  <article class="box story " data-id="1143790" data-layout="story">  <figure class="media media--fill sm:w-full w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200919023125/https://aurora.dawn.com/news/1143790/newsrooms-in-crisis"><picture><img src="https://web.archive.org/web/20200919023125im_/https://i.dawn.com/large/2020/07/5f19098db3c94.jpg" alt="Newsrooms in Crisis"/></picture></a></div> </figure>  <div dir="auto" class="justify-center text-center mb-3.25 mt-3.25 mx-3.25"><span class="badge inline-flex text-3 text-center align-middle">Magazine</span></div>  <h2 dir="auto" data-layout="story" data-id="1143790" class="story__title text-5 text-center font-normal px-3.25 "><a href="https://web.archive.org/web/20200919023125/https://aurora.dawn.com/news/1143790/newsrooms-in-crisis" class="story__link "><strong>Newsrooms in Crisis</strong> </a></h2>  <div dir="auto" class="story__excerpt text-4 text-center font-light px-3.25 pb-3.25">Shaheryar Popalzai on newsroom survival in a pandemic. </div>  <div class=" social--bottom"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 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absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200919023125/https://aurora.dawn.com/news/print/1143816"> </a> </div></div></article>  </div> </div><div class="clear-both"> <div class="slideshow--row__item float-left" data-id="2" style="width:49%;margin-right:2%;">  <article class="box story mb-6.75 pb-6.75" data-id="1143831" data-layout="story">  <span dir="auto" class="badge inline-flex text-3 border border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-1.5 mb-3.25 align-middle"><a title="Blogs" href="/web/20200919023125/https://aurora.dawn.com/blogs" class=" text-3 ">Blogs</a></span>  <figure class="media media--left sm:w-1/3 w-full media--no-margin-bottom mr-6.75"> <div class="media__item "><a title="" href="https://web.archive.org/web/20200919023125/https://aurora.dawn.com/news/1143831/whats-your-post-covid-19-media"><picture><img src="https://web.archive.org/web/20200919023125im_/https://i.dawn.com/thumbnail/2020/09/5f524bddb45df.png" alt="What’s Your Post Covid-19 Media?"/></picture></a></div> </figure>  <h2 dir="auto" data-layout="story" data-id="1143831" class="story__title text-4 font-normal text-center sm:text-left "><a href="https://web.archive.org/web/20200919023125/https://aurora.dawn.com/news/1143831/whats-your-post-covid-19-media" class="story__link "><strong>What’s Your Post Covid-19 Media?</strong> </a></h2>  <div dir="auto" class="story__excerpt text-3.5 font-light text-center sm:text-left ">Affan Cheema reassess the effectiveness of media platforms in the wake of the pandemic. </div>  <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200919023125/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143831&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200919023125/https://twitter.com/share?text=What%E2%80%99s%20Your%20Post%20Covid-19%20Media%3F&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143831&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143831" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200919023125/https://aurora.dawn.com/news/print/1143831"> </a> </div></div></article>  </div> <div class="slideshow--row__item float-left" data-id="3" style="width:49%;">  <article class="box story mb-6.75 pb-6.75" data-id="1143787" data-layout="story">  <span dir="auto" class="badge inline-flex text-3 border border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-1.5 mb-3.25 align-middle"><a title="People" href="/web/20200919023125/https://aurora.dawn.com/people" class=" text-3 ">People</a></span>  <figure class="media media--left sm:w-1/3 w-full media--no-margin-bottom mr-6.75"> <div class="media__item "><a title="" href="https://web.archive.org/web/20200919023125/https://aurora.dawn.com/news/1143787/wellness-in-a-zoom"><picture><img src="https://web.archive.org/web/20200919023125im_/https://i.dawn.com/thumbnail/2020/09/5f509d5d84a9e.png" alt="Wellness in a Zoom"/></picture></a></div> </figure>  <h2 dir="auto" data-layout="story" data-id="1143787" class="story__title text-4 font-normal text-center sm:text-left "><a href="https://web.archive.org/web/20200919023125/https://aurora.dawn.com/news/1143787/wellness-in-a-zoom" class="story__link "><strong>Wellness in a Zoom</strong> </a></h2>  <div dir="auto" class="story__excerpt text-3.5 font-light text-center sm:text-left ">A day in the life of the man behind AQ Power Yoga. </div>  <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200919023125/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143787&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200919023125/https://twitter.com/share?text=Wellness%20in%20a%20Zoom&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143787&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143787" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200919023125/https://aurora.dawn.com/news/print/1143787"> </a> </div></div></article>  </div> </div><div class="clear-both"> <div class="slideshow--row__item float-left" data-id="4" style="width:49%;margin-right:2%;">  <article class="box story mb-6.75 pb-6.75" data-id="1143815" data-layout="story">  <span dir="auto" class="badge inline-flex text-3 border border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-1.5 mb-3.25 align-middle">Magazine</span>  <figure class="media media--left media--fill sm:w-1/3 w-full media--no-margin-bottom mr-6.75"> <div class="media__item "><a title="" href="https://web.archive.org/web/20200919023125/https://aurora.dawn.com/news/1143815/lessons-from-covid-19"><picture><img src="https://web.archive.org/web/20200919023125im_/https://i.dawn.com/thumbnail/2020/08/5f2b69ddabb36.jpg" alt="Lessons From Covid-19"/></picture></a></div> </figure>  <h2 dir="auto" data-layout="story" data-id="1143815" class="story__title text-4 font-normal text-center sm:text-left "><a href="https://web.archive.org/web/20200919023125/https://aurora.dawn.com/news/1143815/lessons-from-covid-19" class="story__link "><strong>Lessons From Covid-19</strong> </a></h2>  <div dir="auto" class="story__excerpt text-3.5 font-light text-center sm:text-left ">How the current crisis forced brands to quickly rethink their communication strategies. </div>  <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200919023125/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143815&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200919023125/https://twitter.com/share?text=Lessons%20From%20Covid-19&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143815&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143815" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200919023125/https://aurora.dawn.com/news/print/1143815"> </a> </div></div></article>  </div> <div class="slideshow--row__item float-left" data-id="5" style="width:49%;">  <article class="box story mb-6.75 pb-6.75" data-id="1143817" data-layout="story">  <span dir="auto" class="badge inline-flex text-3 border border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-1.5 mb-3.25 align-middle">Magazine</span>  <figure class="media media--left media--fill sm:w-1/3 w-full media--no-margin-bottom mr-6.75" data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20200919023125/https://aurora.dawn.com/news/1143817/brought-to-you-from-happiness-street"><picture><img src="https://web.archive.org/web/20200919023125im_/https://i.dawn.com/thumbnail/2020/08/5f2b6c2b350e7.jpg" alt="Brought To You From Happiness Street"/></picture></a></div> </figure>  <h2 dir="auto" data-layout="story" data-id="1143817" class="story__title text-4 font-normal text-center sm:text-left "><a href="https://web.archive.org/web/20200919023125/https://aurora.dawn.com/news/1143817/brought-to-you-from-happiness-street" class="story__link "><strong>Brought To You From Happiness Street</strong> </a></h2>  <div dir="auto" class="story__excerpt text-3.5 font-light text-center sm:text-left ">Moving away from the now-tiresome Covid-19 normative communication and truly creating something new – again and again. </div>  <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200919023125/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143817&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200919023125/https://twitter.com/share?text=Brought%20To%20You%20From%20Happiness%20Street&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143817&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143817" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200919023125/https://aurora.dawn.com/news/print/1143817"> </a> </div></div></article>  </div> </div><div class="clear-both"> <div class="slideshow--row__item float-left" data-id="6" style="width:49%;margin-right:2%;">  <article class="box story mb-6.75 pb-6.75" data-id="1143830" data-layout="story">  <span dir="auto" class="badge inline-flex text-3 border border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-1.5 mb-3.25 align-middle"><a title="Blogs" href="/web/20200919023125/https://aurora.dawn.com/blogs" class=" text-3 ">Blogs</a></span>  <figure class="media media--left sm:w-1/3 w-full media--no-margin-bottom mr-6.75"> <div class="media__item "><a title="" href="https://web.archive.org/web/20200919023125/https://aurora.dawn.com/news/1143830/orchestrating-brand-experiences"><picture><img src="https://web.archive.org/web/20200919023125im_/https://i.dawn.com/thumbnail/2020/08/5f4cd5bbab788.png" alt="Orchestrating Brand Experiences"/></picture></a></div> </figure>  <h2 dir="auto" data-layout="story" data-id="1143830" class="story__title text-4 font-normal text-center sm:text-left "><a href="https://web.archive.org/web/20200919023125/https://aurora.dawn.com/news/1143830/orchestrating-brand-experiences" class="story__link "><strong>Orchestrating Brand Experiences</strong> </a></h2>  <div dir="auto" class="story__excerpt text-3.5 font-light text-center sm:text-left ">How advertising is shifting from simple communication to building immersive brand experiences. </div>  <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200919023125/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143830&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200919023125/https://twitter.com/share?text=Orchestrating%20Brand%20Experiences&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143830&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143830" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200919023125/https://aurora.dawn.com/news/print/1143830"> </a> </div></div></article>  </div> <div class="slideshow--row__item float-left" data-id="7" style="width:49%;">  <article class="box story mb-6.75 pb-6.75" data-id="1143795" data-layout="story">  <span dir="auto" class="badge inline-flex text-3 border border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-1.5 mb-3.25 align-middle">Magazine</span>  <figure class="media media--left sm:w-1/3 w-full media--no-margin-bottom mr-6.75"> <div class="media__item "><a title="" href="https://web.archive.org/web/20200919023125/https://aurora.dawn.com/news/1143795/the-covid-19-crisis-playbook"><picture><img src="https://web.archive.org/web/20200919023125im_/https://i.dawn.com/thumbnail/2020/08/5f4750aa7a92a.jpg" alt="The Covid-19 Crisis Playbook"/></picture></a></div> </figure>  <h2 dir="auto" data-layout="story" data-id="1143795" class="story__title text-4 font-normal text-center sm:text-left "><a href="https://web.archive.org/web/20200919023125/https://aurora.dawn.com/news/1143795/the-covid-19-crisis-playbook" class="story__link "><strong>The Covid-19 Crisis Playbook</strong> </a></h2>  <div dir="auto" class="story__excerpt text-3.5 font-light text-center sm:text-left ">Syed Amir Haleem, CEO, Kueball, defines the new best practices for brands. </div>  <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200919023125/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143795&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200919023125/https://twitter.com/share?text=The%20Covid-19%20Crisis%20Playbook&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143795&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143795" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200919023125/https://aurora.dawn.com/news/print/1143795"> </a> </div></div></article>  </div> </div><div class="clear-both"> </div></div> </div> </div> <div class="my-3.25">  <div class="ad " aria-hidden="true"> <div class="js-ad clearfix" style="max-width:728px;max-height:90px;text-align:center;margin:0 auto;overflow:hidden;"> <div class="radWrapper ad__wrapper"> <div id="div-gpt-ad-1455520357400-2" class="ad__wrapper__slot" style="width:728px;height:90px;"> <script> render('div-gpt-ad-1455520357400-2') </script> </div> </div> </div> </div>  </div> <br> <div class="flex"> <div class="flex__item w-full"> <h2 dir="auto" class="badge inline-flex text-4.5 font-light uppercase pl-0 pt-6.75 align-middle">Editor's Picks</h2> <div class=" mt-2 slideshow--list "> <div class="clear-both"> <div class="slideshow--row__item active float-left" data-id="0" style="width:24%;margin-right:1.3333333333333%;">  <article class="box story " data-id="1143813" data-layout="story">  <figure class="media media--left sm:w-7/12 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200919023125/https://aurora.dawn.com/news/1143813/navigating-the-covid-19-normal"><picture><img src="https://web.archive.org/web/20200919023125im_/https://i.dawn.com/medium/2020/08/5f465e4523e94.png" alt="Navigating the Covid-19 Normal"/></picture></a></div> </figure>  <h2 dir="auto" data-layout="story" data-id="1143813" class="story__title text-3.5 font-normal text-center sm:text-left "><a href="https://web.archive.org/web/20200919023125/https://aurora.dawn.com/news/1143813/navigating-the-covid-19-normal" class="story__link "><strong>Navigating the Covid-19 Normal</strong> </a></h2>  <div dir="auto" class="story__excerpt text-3.5 font-light block lg:hidden text-center sm:text-left ">Only agility and adaptability will win the day, writes Farhan Khan, COO, Starcom Pakistan. </div>  <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-1.5 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200919023125/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143813&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-1.5 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200919023125/https://twitter.com/share?text=Navigating%20the%20Covid-19%20Normal&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143813&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143813" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-1.5"> <a href="https://web.archive.org/web/20200919023125/https://aurora.dawn.com/news/print/1143813"> </a> </div></div></article>  </div> <div class="slideshow--row__item float-left" data-id="1" style="width:24%;margin-right:1.3333333333333%;">  <article class="box story " data-id="1143827" data-layout="story">  <figure class="media media--left sm:w-7/12 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200919023125/https://aurora.dawn.com/news/1143827/making-social-media-management-easy"><picture><img src="https://web.archive.org/web/20200919023125im_/https://i.dawn.com/medium/2020/08/5f3d2f5d6613b.png" alt="Making Social Media Management Easy"/></picture></a></div> </figure>  <h2 dir="auto" data-layout="story" data-id="1143827" class="story__title text-3.5 font-normal text-center sm:text-left "><a href="https://web.archive.org/web/20200919023125/https://aurora.dawn.com/news/1143827/making-social-media-management-easy" class="story__link "><strong>Making Social Media Management Easy</strong> </a></h2>  <div dir="auto" class="story__excerpt text-3.5 font-light block lg:hidden text-center sm:text-left ">What brought Pakistan's SaaS tool start-up, Social Champ, to the fore. </div>  <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-1.5 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200919023125/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143827&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-1.5 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200919023125/https://twitter.com/share?text=Making%20Social%20Media%20Management%20Easy&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143827&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143827" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-1.5"> <a href="https://web.archive.org/web/20200919023125/https://aurora.dawn.com/news/print/1143827"> </a> </div></div></article>  </div> <div class="slideshow--row__item float-left" data-id="2" style="width:24%;margin-right:1.3333333333333%;">  <article class="box story " data-id="1143829" data-layout="story">  <figure class="media media--left sm:w-7/12 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200919023125/https://aurora.dawn.com/news/1143829/who-are-you-blaming-today"><picture><img src="https://web.archive.org/web/20200919023125im_/https://i.dawn.com/medium/2020/08/5f44dde5ce157.jpg" alt="Who Are You Blaming Today?"/></picture></a></div> </figure>  <h2 dir="auto" data-layout="story" data-id="1143829" class="story__title text-3.5 font-normal text-center sm:text-left "><a href="https://web.archive.org/web/20200919023125/https://aurora.dawn.com/news/1143829/who-are-you-blaming-today" class="story__link "><strong>Who Are You Blaming Today?</strong> </a></h2>  <div dir="auto" class="story__excerpt text-3.5 font-light block lg:hidden text-center sm:text-left ">"Blame is easy, gutless and a lousy excuse." </div>  <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-1.5 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200919023125/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143829&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-1.5 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200919023125/https://twitter.com/share?text=Who%20Are%20You%20Blaming%20Today%3F&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143829&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143829" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-1.5"> <a href="https://web.archive.org/web/20200919023125/https://aurora.dawn.com/news/print/1143829"> </a> </div></div></article>  </div> <div class="slideshow--row__item float-left" data-id="3" style="width:24%;">  <article class="box story " data-id="1143828" data-layout="story">  <figure class="media media--left sm:w-7/12 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200919023125/https://aurora.dawn.com/news/1143828/turning-hobnob-into-a-favourite-neighbourhood-bakery"><picture><img src="https://web.archive.org/web/20200919023125im_/https://i.dawn.com/medium/2020/08/5f3e5ccf30981.png" alt=""Turning Hobnob Into A Favourite Neighbourhood Bakery”"/></picture></a></div> </figure>  <h2 dir="auto" data-layout="story" data-id="1143828" class="story__title text-3.5 font-normal text-center sm:text-left "><a href="https://web.archive.org/web/20200919023125/https://aurora.dawn.com/news/1143828/turning-hobnob-into-a-favourite-neighbourhood-bakery" class="story__link "><strong>"Turning Hobnob Into A Favourite Neighbourhood Bakery”</strong> </a></h2>  <div dir="auto" class="story__excerpt text-3.5 font-light block lg:hidden text-center sm:text-left ">Mariam Akberali, COO, Hobnob Bakery, speaks about the impact of the pandemic and what the new normal will mean for the business. </div>  <div class=" social--top"> <div 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