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<!DOCTYPE html><html><head><meta name="source" content="新华网"> <meta name="publishdate" content="2025-01-25"> <meta name="contentid" content="20250125146d99a2a1704c3284553c601fc59015"> <meta name="subject" content=""> <meta name="catalogs" content="01002002011"> <meta name="author" content=""> <meta name="publishedtype" content="1"> <meta name="filetype" content="0"> <meta name="pagetype" content="1"> <meta name="templateId" content="d2b039de7f564c3882858a6a1655f8c1"> <meta http-equiv="Content-Type" content="text/html; charset=utf-8"> <meta name="apple-mobile-web-app-capable" content="yes"> <meta name="apple-mobile-web-app-status-bar-style" content="black"> <meta content="telephone=no" name="format-detection"> <meta http-equiv="X-UA-Compatible" content="IE=edge"> <meta content="width=device-width, initial-scale=1.0, minimum-scale=1.0, maximum-scale=1.0,user-scalable=no" name="viewport"> <div data="datasource:20250125146d99a2a1704c3284553c601fc59015" datatype="content"><meta 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class="source">来源：新华社 </div> <div class="head-line clearfix"><h1><span class="title">新华视点丨2025入境游火热开局，老外打卡“中国年”</span> <span class="btn-audio"></span></h1> <audio id="audioDom" loop="loop" src="" class="hide"></audio> <div class="pageShare"><div class="setFont">字体： <span id="fontSmall">小</span> <span id="fontNormal" class="active">中</span> <span id="fontBig">大</span></div> <div class="share">分享到：<a href="javascript:void(0)" class="wx"></a><a href="javascript:void(0)" class="wb"></a><a href="javascript:void(0)" class="xcx"></a><a href="javascript:void(0)" class="khd"></a> <div class="wx-ewm"><img src="zxcode_20250125146d99a2a1704c3284553c601fc59015.jpg"></div> <div class="xcx-ewm"><img></div> <div class="khd-ewm"><img src="//www.news.cn/2021detail/images/qrcode-app.png"></div></div></div></div></div></div> <div class="adv domMob"><div class="advCont" style="display:none"><ins data-ycad-slot="2305"></ins></div> <div class="advShow"></div></div> <div class="mheader domMobile" data="datasource:20250125146d99a2a1704c3284553c601fc59015" datatype="content"><h1><span class="title">新华视点丨2025入境游火热开局，老外打卡“中国年”</span></h1> <div class="info"> 2025-01-25 14:28:52 <span> 来源：新华社 </span></div></div> <div class="main clearfix"><div class="main-left left"><div id="detail" data="datasource:20250125146d99a2a1704c3284553c601fc59015" datatype="content"><span id="detailContent"><p style="text-align: center;"><span class="pageVideo" width="640" video_width="1280" video_height="720" poster="https://vodpub6.v.news.cn/yqfbzx-original/20250125/image/0dc675aa-8494-4e1b-a8e3-3af5773a53d7.jpg" video_src="https://vodpub6.v.news.cn/yqfbzx-original/20250125/20250125146d99a2a1704c3284553c601fc59015_XxjfceC007053_20250125_CBVFN0A001.mp4"></span></p><p>  春节临近，随着过去一年多来中国过境免签政策的持续升级和免签“朋友圈”的不断扩容，外籍游客来华热情愈发高涨，入境游的高速增长成为今年新春旅游市场的一大亮点。在中国的大街小巷，“歪果仁”纷纷开启“逛吃买”模式，他们塞得满满当当的手机相册和“购物车”也正在向世界展示一个活力中国、精彩中国。</p><figure class="image"><img style="margin: 0 auto; display: block; float: none;" src="20250125146d99a2a1704c3284553c601fc59015_4ab0755cc2b74d1e983687a7b2d783c3.jpg"></figure><p>  熙熙攘攘的“中华商业第一街”南京路上，各种迎新鲜花、彩纸、横幅已经全部到位，一派红火景象。这里是外籍游客来上海必“打卡”的一站。</p><figure class="image"><img style="margin: 0 auto; display: block; float: none;" src="20250125146d99a2a1704c3284553c601fc59015_ab80c9c08d984c3ab74716ca82f90c2b.jpg"></figure><p>  区别于以往大量以团队客为主的“中国游”，这波免签政策带来大量的自由行游客。他们大多比较年轻，和传统的观光游相比，更喜欢深度的、个性化体验，擅长通过各种海内外社交媒体制作旅游攻略，而且“买买买”也毫不手软。</p><figure class="image"><img style="margin: 0 auto; display: block; float: none;" src="20250125146d99a2a1704c3284553c601fc59015_747df3eeb5d34411822fc94d85a05f1c.jpg"></figure><p>  在南京路上的第一食品商店，大白兔奶糖、汪裕泰茶叶、石库门黄酒都是老外喜欢的“老字号”伴手礼。同样搭上这波消费热潮的还有各种新“国货”品牌。</p><figure class="image"><img style="margin: 0 auto; display: block; float: none;" src="20250125146d99a2a1704c3284553c601fc59015_9c1980b98e224e26a20fc5b778c01450.jpg"></figure><figure class="image"><img style="margin: 0 auto; display: block; float: none;" src="20250125146d99a2a1704c3284553c601fc59015_82abf2e9aabc495b9c219c6af8237930.jpg"></figure><p>  据韩国媒体报道，近期韩国年轻人开始流行“周五下班去中国”。同时，“韩国人在上海消费能力好强”等话题屡登中国微博热搜，阅读量破亿。</p><figure class="image"><img style="margin: 0 auto; display: block; float: none;" src="20250125146d99a2a1704c3284553c601fc59015_16b651b1a8074a1c8c36c0f60b915e28.jpg"></figure><p>  中国旅游研究院2024年底发布的《中国入境旅游发展趋势与展望》报告显示，我国入境人数和旅游花费稳步增长的同时，外国游客满意度也在稳步提高。据监测，2024年第一、第二季度满意度指数分别为81.7、82.9，均超过历史平均水平，且呈现持续提升态势。“很便利”是许多外籍旅客对中国的一致评价。</p><figure class="image"><img style="margin: 0 auto; display: block; float: none;" src="20250125146d99a2a1704c3284553c601fc59015_681f5638b55443f1b8e7f211dd951b6a.jpg"></figure><p>  这股热度仍在持续，携程数据显示，今年春节期间中国入境游订单量同比增长超200%。平台的机票预订数据也显示，2024年入境外国旅客中，每4个人中就有1个不止一次来过中国。凭借丰富的旅游资源和文化体验，中国正成为常来常新的超级目的地。</p><figure class="image"><img style="margin: 0 auto; display: block; float: none;" src="20250125146d99a2a1704c3284553c601fc59015_c6c8986fd4aa461992ec5d9f57d79eef.jpg"></figure><p>  农历蛇年春节也是申遗成功后的首个春节。中国春节包括众多民俗活动和非遗实践，年画、剪纸、灯彩等传统手工艺受到海内外游客热捧。这个“中国年”，注定与众不同。</p><figure class="image"><img style="margin: 0 auto; display: block; float: none;" src="20250125146d99a2a1704c3284553c601fc59015_476cfb5cac5346138664ddf46b3cc2f2.jpg"></figure><p>  统筹：李杰 王健 李佳琳</p><p>  编导：田甜</p><p>  作者：张梦洁 有之炘 李海伟 王鹤霖</p><p>  包装：夏勇</p><p>  配音：李昌隆</p><p>  新华社音视频部制作</p></span> <div id="articleEdit"><span class="tiyi1 domPC"><a href="javascript:void(0);" class="advise">【纠错】</a> <div id="advisebox01" class="tiyi01" style="display:none;"><div><iframe id="jc_link1" border="0" marginwidth="0" framespacing="0" marginheight="0" frameborder="0" noresize="noresize" scrolling="no" vspale="0" style="width:600px;height:350px;float:left;"></iframe></div> <div class="tiyi03"><div id="jc_close1" style="cursor:pointer;"></div></div></div></span> <span class="editor"> 【责任编辑:刘阳】 </span></div></div> <div 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