Engagement Marketing Tools

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Key considerations include native connectivity to your data as well as marketing, commerce, and service experiences, channel breadth, flexibility to manage simple and complex journeys, native measurement tools, embedded AI, customer support and training resources, reputation (for example analyst reports and product reviews), as well as dependability and scalability.</p>\n","kind":"card_faq-qna","id":"1685980439768_d8b"},{"headline":"Is Engagement the same as ExactTarget?","description":"<p>Marketing Engagement is the evolution of ExactTarget platform that was acquired by Salesforce. 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Activate your data to enhance message relevance, personalize campaigns, and improve customer lifetime value.</p> </div> </header> <div class="cta_container flex flex--right ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Watch demo" data-link-url="https://www.salesforce.com/uk/form/marketing/engagement-demo/?d=pb" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="primary" data-stacking="default" aria-label="Watch demo of Marketing Cloud Engagement" href="https://www.salesforce.com/uk/form/marketing/engagement-demo/?d=pb" target="_blank" rel="noopener" > Watch demo </a> </pbc-button> </div> </div> </article> </div> <div class="blade__background blade__background--custom-desktop"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/04/marquee-marketing-product-background-desktop-engagement2.png?w=1024" class="background__image background__image--custom" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/04/marquee-marketing-product-background-desktop-engagement2.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/04/marquee-marketing-product-background-desktop-engagement2.png?resize=300,94 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/04/marquee-marketing-product-background-desktop-engagement2.png?resize=768,240 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/04/marquee-marketing-product-background-desktop-engagement2.png?resize=1024,320 1024w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/04/marquee-marketing-product-background-desktop-engagement2.png?resize=1536,480 1536w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/04/marquee-marketing-product-background-desktop-engagement2.png?resize=2048,640 2048w" height="100%" width="100%"/> </div> <div class="blade__background blade__background--custom-mobile"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-marketing-category-background-mobile-3.png?w=731" class="background__image background__image--custom" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-marketing-category-background-mobile-3.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-marketing-category-background-mobile-3.png?resize=214,300 214w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-marketing-category-background-mobile-3.png?resize=768,1076 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-marketing-category-background-mobile-3.png?resize=731,1024 731w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-marketing-category-background-mobile-3.png?resize=1096,1536 1096w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-marketing-category-background-mobile-3.png?resize=1462,2048 1462w" height="100%" width="100%"/> </div> </section> </div><div data-blade-id="1670626678406_1b4x" data-blade-position="3" data-blade-name="sf/text" data-blade-variant="text" data-blade-source="www" data-blade-type="blade"> <section id="1670626678406_1b4x" class="relative text--blade" > <div class="container"> <article class="grid grid_main text__blade--link_below text--center" data-module-id="1670626678406_1b4x" data-module-name="What can you do with an engagement marketing platform?" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="text__blade-heading eyebrow--large "> <h2 class="headline text__headline--large" style=" "> What can you do with an engagement marketing platform? </h2> <div class="blade__description "> <p>Create and deliver integrated campaigns, personalizing every interaction across any channel, with AI-powered decision-making optimizing every step of the way.</p> </div> </header> </article> </div> </section> </div><div data-blade-id="1679768474348_15tk" data-blade-position="4" data-blade-name="sf/productfeature" data-blade-variant="productfeature" data-blade-source="www" data-blade-type="blade"> <section id="1679768474348_15tk" class="relative productfeature--blade blade_layout--left" > <div class="container"> <div class="relative grid grid_main productfeature__content has_video"> <div class="productfeature__content-group"> <header class="productfeature__blade-heading"> <h2 class="headline" style=" "> Manage and personalize email programs at scale. </h2> </header> <div class="productfeature_cta" data-module-name="Manage and personalize email programs at scale." data-module-position="" data-module-id="0" data-module-type="cta"> <div class="cta_container flex flex--left ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Learn more" data-link-url="https://www.salesforce.com/uk/products/engagement-marketing/email-marketing/" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="primary" data-stacking="default" aria-label="Learn more: Manage and personalize email programs at scale." href="https://www.salesforce.com/uk/products/engagement-marketing/email-marketing/" > Learn more </a> </pbc-button> </div> </div> <div class="productfeature__tabs"> <div class="accordion__item accordion__item-1 show-hide__item selected " data-module-id="accordion-1" data-module-name="Email Marketing" data-module-position="1" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="true" aria-controls="rel1679768474324_11mj-11" class="accordion__trigger" id="show-hide1679768474324_11mj-11" aria-label="Email Marketing"> <span class="accordion__title relative"> Email Marketing <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1679768474324_11mj-11" id="rel1679768474324_11mj-11"> <div class="accordion__description"> <p>Reach the right subscriber at the right time — every time. Build and deliver personalized email, from basic newsletters to complex campaigns. Create reusable content blocks, including text, HTML, images, buttons, dynamic content, and A/B testing. Use integrated message types to deliver promotional, transactional, and triggered messages in a single journey. <a href="https://www.salesforce.com/uk/marketing/email/tracking/" target="_self">Track and optimize email performance</a> in real time and manage your sender reputation score, all within a single platform.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1679768474324_11mj-11__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-recycle-reuse-content.jpg?w=1024" class="image__asset" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-recycle-reuse-content.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-recycle-reuse-content.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-recycle-reuse-content.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-recycle-reuse-content.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </section> </div> <div class="accordion__item accordion__item-2 show-hide__item " data-module-id="accordion-2" data-module-name="Content Builder" data-module-position="2" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1682442240964_1akg-22" class="accordion__trigger" id="show-hide1682442240964_1akg-22" aria-label="Content Builder"> <span class="accordion__title relative"> Content Builder <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1682442240964_1akg-22" id="rel1682442240964_1akg-22"> <div class="accordion__description"> <p>Build and customize attention-grabbing emails with a user-friendly, drag-and-drop interface. Upload files, design your own, or choose from prebuilt templates to be shared across departments. Keep images, documents, and content in a single location for use within Marketing Cloud. Develop emails faster with code snippets to create nested tags for deeper personalization. Keep your content library clean by recycling content, and get proper signoff fast with the Approvals feature.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1682442240964_1akg-22__media--mobile"> <div class="show-hide__video video__wrapper"> <pbc-vidyard-player class="video__asset" video-uuid="zPp7S4WtdEhwTwkHh5t5AM" > <pbc-vidyard-analytics slot="analytics" video-uuid="zPp7S4WtdEhwTwkHh5t5AM" live-video="" > </pbc-vidyard-analytics> </pbc-vidyard-player> </div> </div> </section> </div> <div class="accordion__item accordion__item-3 show-hide__item " data-module-id="accordion-3" data-module-name="Platform Scale" data-module-position="3" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1682442243345_1czy-33" class="accordion__trigger" id="show-hide1682442243345_1czy-33" aria-label="Platform Scale"> <span class="accordion__title relative"> Platform Scale <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1682442243345_1czy-33" id="rel1682442243345_1czy-33"> <div class="accordion__description"> <p>Grow every email campaign with greater reliability and performance. With industry-leading send volume, scale your email messages and campaigns — even complex content that relies on AI-powered decision-making and leverages dynamic content blocks. And, scale high-velocity data ingestion and automate workflow patterns across the entire customer lifecycle.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1682442243345_1czy-33__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-theme-account-buyer-engagement.jpg?w=1024" class="image__asset" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-theme-account-buyer-engagement.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-theme-account-buyer-engagement.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-theme-account-buyer-engagement.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-theme-account-buyer-engagement.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </section> </div> <div class="accordion__item accordion__item-4 show-hide__item " data-module-id="accordion-4" data-module-name="AI in the Inbox" data-module-position="4" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1711553298865_qc1-44" class="accordion__trigger" id="show-hide1711553298865_qc1-44" aria-label="AI in the Inbox"> <span class="accordion__title relative"> AI in the Inbox <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1711553298865_qc1-44" id="rel1711553298865_qc1-44"> <div class="accordion__description"> <p>Innovate with AI in the inbox using predictive and generative AI tools. Generate persuasive email subject lines and body copy that incorporate brand voice and tone. Personalize send times, messaging frequency, product recommendations, and email content for each subscriber based on their likelihood to engage. And, optimize subject lines, email performance, and important KPIs with AI-powered insights.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1711553298865_qc1-44__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-create-emails-with-ai.jpg?w=1024" class="image__asset" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-create-emails-with-ai.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-create-emails-with-ai.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-create-emails-with-ai.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-create-emails-with-ai.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </section> </div> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--left " data-media-label="rel1679768474324_11mj-11__media--desktop" style="grid-row: 1 / span 8"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-recycle-reuse-content.jpg?w=1024" class="image__asset" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-recycle-reuse-content.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-recycle-reuse-content.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-recycle-reuse-content.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-recycle-reuse-content.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--left show-hide__media--hidden" data-media-label="rel1682442240964_1akg-22__media--desktop" style="grid-row: 1 / span 8"> <div class="show-hide__video video__wrapper"> <pbc-vidyard-player class="video__asset" video-uuid="zPp7S4WtdEhwTwkHh5t5AM" > <pbc-vidyard-analytics slot="analytics" video-uuid="zPp7S4WtdEhwTwkHh5t5AM" live-video="" > </pbc-vidyard-analytics> </pbc-vidyard-player> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--left show-hide__media--hidden" data-media-label="rel1682442243345_1czy-33__media--desktop" style="grid-row: 1 / span 8"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-theme-account-buyer-engagement.jpg?w=1024" class="image__asset" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-theme-account-buyer-engagement.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-theme-account-buyer-engagement.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-theme-account-buyer-engagement.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-theme-account-buyer-engagement.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--left show-hide__media--hidden" data-media-label="rel1711553298865_qc1-44__media--desktop" style="grid-row: 1 / span 8"> <div 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data-blade-source="www" data-blade-type="blade"> <section id="1682442262755_15rv" class="relative productfeature--blade blade_layout--right" > <div class="container"> <div class="relative grid grid_main productfeature__content "> <div class="productfeature__content-group"> <header class="productfeature__blade-heading"> <h2 class="headline" style=" "> Deliver cohesive customer experiences across mobile channels. </h2> </header> <div class="productfeature_cta" data-module-name="Deliver cohesive customer experiences across mobile channels." data-module-position="" data-module-id="0" data-module-type="cta"> <div class="cta_container flex flex--left ctas__2"> <pbc-button class="cta_button__wrapper" data-link-text="Watch demo" data-link-url="https://salesforce.vidyard.com/watch/QswsUQBB9mXJCtFoBZ6rjw?" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="primary" data-stacking="default" aria-label="Watch demo: Deliver cohesive customer experiences across mobile 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12.1631 9.86888 12.1631 10.1278V14.8516C12.1631 15.3003 11.7993 15.6641 11.3506 15.6641H2.97559C2.52686 15.6641 2.16309 15.3003 2.16309 14.8516V6.47655C2.16309 6.02782 2.52685 5.66405 2.97559 5.66405H7.79909C8.07127 5.66405 8.33106 5.55029 8.51564 5.35026L9.2223 4.58446C9.41442 4.37626 9.26675 4.03905 8.98345 4.03905H2.97559Z"/> </svg> </a> </pbc-button> <pbc-button class="cta_button__wrapper" data-link-text="Learn more" data-link-url="https://www.salesforce.com/uk/products/engagement-marketing/mobile-marketing" data-link-type="secondary cta" > <a class="cta_button" data-size="" data-variant="secondary" data-stacking="default" aria-label="Learn more: Deliver cohesive customer experiences across mobile channels." label="Learn more" href="https://www.salesforce.com/uk/products/engagement-marketing/mobile-marketing" > Learn more </a> </pbc-button> </div> </div> <div class="productfeature__tabs"> <div class="accordion__item accordion__item-1 show-hide__item selected " data-module-id="accordion-1" data-module-name="Mobile Marketing " data-module-position="1" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="true" aria-controls="rel1682442262716_11n-11" class="accordion__trigger" id="show-hide1682442262716_11n-11" aria-label="Mobile Marketing "> <span class="accordion__title relative"> Mobile Marketing <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1682442262716_11n-11" id="rel1682442262716_11n-11"> <div class="accordion__description"> <p>Seamlessly connect with your audience wherever they are. Deliver a connected marketing experience, with AI-powered decisioning, to better engage your customers across SMS, third-party messaging, and mobile push. Design, build, and deploy those moments, all in one central console. Learn more about your customers by interacting with them through conversational marketing for engagements like appointment confirmations, surveys, or building user preferences — all while delivering impactful experiences that build strong, brand-customer relationships.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1682442262716_11n-11__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-mobile-marketing.jpg?w=1024" class="image__asset" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-mobile-marketing.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-mobile-marketing.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-mobile-marketing.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-mobile-marketing.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </section> </div> <div class="accordion__item accordion__item-2 show-hide__item " data-module-id="accordion-2" data-module-name="Mobile App Engagement" data-module-position="2" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1682442262720_53l-22" class="accordion__trigger" id="show-hide1682442262720_53l-22" aria-label="Mobile App Engagement"> <span class="accordion__title relative"> Mobile App Engagement <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1682442262720_53l-22" id="rel1682442262720_53l-22"> <div class="accordion__description"> <p>Drive user engagement with integrated in-app capabilities. With push messaging, you can use geotargeting or behavioral data to deliver relevant and timely messages that maximize both app engagement and ROI. Reach your customers on their preferred channels, leveraging <a href="https://www.salesforce.com/uk/marketing/engagement/journey-orchestration/" target="_self"><ins>Journey Builder</ins></a>, Data Cloud, API Triggers, and geolocations to deliver timely messages across any use case. Send timely information, such as event-based engagement, to drive valuable interactions. Grow loyalty with responsive retargeting for a more personalized experience.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1682442262720_53l-22__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-mobile-app-engagement.jpg?w=1024" class="image__asset" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-mobile-app-engagement.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-mobile-app-engagement.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-mobile-app-engagement.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-mobile-app-engagement.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </section> </div> <div class="accordion__item accordion__item-3 show-hide__item " data-module-id="accordion-3" data-module-name="Conversational Marketing with WhatsApp" data-module-position="3" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1682442262724_zlf-33" class="accordion__trigger" id="show-hide1682442262724_zlf-33" aria-label="Conversational Marketing with WhatsApp"> <span class="accordion__title relative"> Conversational Marketing with WhatsApp <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1682442262724_zlf-33" id="rel1682442262724_zlf-33"> <div class="accordion__description"> <p>Transform mobile moments with WhatsApp conversational marketing. Meta’s WhatsApp Business Platform helps you reach a global audience with rich, high-quality, and highly engaging messaging experiences, all managed within Marketing Cloud. Connect marketing, commerce, and service interactions seamlessly on a unified platform, powered by Data Cloud.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1682442262724_zlf-33__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-conversational-mobile-messaging-1.jpg?w=1024" class="image__asset" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-conversational-mobile-messaging-1.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-conversational-mobile-messaging-1.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-conversational-mobile-messaging-1.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-conversational-mobile-messaging-1.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </section> </div> <div class="accordion__item accordion__item-4 show-hide__item " data-module-id="accordion-4" data-module-name="SMS Messaging" data-module-position="4" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1711554130015_11hn-44" class="accordion__trigger" id="show-hide1711554130015_11hn-44" aria-label="SMS Messaging"> <span class="accordion__title relative"> SMS Messaging <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1711554130015_11hn-44" id="rel1711554130015_11hn-44"> <div class="accordion__description"> <p>Manage, track, and optimize SMS messages all within Marketing Cloud. Send alerts and transactional messages to subscribers using templates and a drag-and-drop interface. Engage in real time with time-sensitive notifications, using AI-powered insights for optimal timing and preferred channels.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1711554130015_11hn-44__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-sms-messaging.jpg?w=1024" class="image__asset" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-sms-messaging.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-sms-messaging.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-sms-messaging.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-sms-messaging.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </section> </div> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--right " data-media-label="rel1682442262716_11n-11__media--desktop" style="grid-row: 1 / span 8"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-mobile-marketing.jpg?w=1024" class="image__asset" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-mobile-marketing.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-mobile-marketing.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-mobile-marketing.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-mobile-marketing.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--right show-hide__media--hidden" data-media-label="rel1682442262720_53l-22__media--desktop" style="grid-row: 1 / span 8"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-mobile-app-engagement.jpg?w=1024" class="image__asset" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-mobile-app-engagement.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-mobile-app-engagement.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-mobile-app-engagement.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-mobile-app-engagement.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--right show-hide__media--hidden" data-media-label="rel1682442262724_zlf-33__media--desktop" style="grid-row: 1 / span 8"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-conversational-mobile-messaging-1.jpg?w=1024" class="image__asset" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-conversational-mobile-messaging-1.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-conversational-mobile-messaging-1.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-conversational-mobile-messaging-1.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-conversational-mobile-messaging-1.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--right show-hide__media--hidden" data-media-label="rel1711554130015_11hn-44__media--desktop" style="grid-row: 1 / span 8"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-sms-messaging.jpg?w=1024" class="image__asset" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-sms-messaging.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-sms-messaging.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-sms-messaging.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-sms-messaging.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </div> </div> </section> </div><div data-blade-id="1682442267576_14v7" data-blade-position="6" data-blade-name="sf/productfeature" data-blade-variant="productfeature" data-blade-source="www" data-blade-type="blade"> <section id="1682442267576_14v7" class="relative productfeature--blade blade_layout--left" > <div class="container"> <div class="relative grid grid_main productfeature__content has_video"> <div class="productfeature__content-group"> <header class="productfeature__blade-heading"> <h2 class="headline" style=" "> Design and deliver connected journeys across the lifecycle. </h2> </header> <div class="productfeature_cta" data-module-name="Design and deliver connected journeys across the lifecycle." data-module-position="" data-module-id="0" data-module-type="cta"> <div class="cta_container flex flex--left ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Learn more" data-link-url="https://www.salesforce.com/uk/products/engagement-marketing/journey-orchestration/" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="primary" data-stacking="default" aria-label="Learn more: Design and deliver connected journeys across the lifecycle." href="https://www.salesforce.com/uk/products/engagement-marketing/journey-orchestration/" > Learn more </a> </pbc-button> </div> </div> <div class="productfeature__tabs"> <div class="accordion__item accordion__item-1 show-hide__item selected " data-module-id="accordion-1" data-module-name="Journey Orchestration " data-module-position="1" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="true" aria-controls="rel1682442267531_mzz-11" class="accordion__trigger" id="show-hide1682442267531_mzz-11" aria-label="Journey Orchestration "> <span class="accordion__title relative"> Journey Orchestration <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1682442267531_mzz-11" id="rel1682442267531_mzz-11"> <div class="accordion__description"> <p>Build and deploy personalized journeys that build customer relationships at every step. Use a drag-and-drop interface to create journeys easily — with messaging, content, and AI decision-making built into a single workflow. And, stay top of mind for your customers by automating experiences like cross-sell or upsell opportunities — using data from various sources or API triggers.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1682442267531_mzz-11__media--mobile"> <div class="show-hide__video video__wrapper"> <pbc-vidyard-player class="video__asset" video-uuid="9JwUYN1SaRuv9rSkeezpGW" > <pbc-vidyard-analytics slot="analytics" video-uuid="9JwUYN1SaRuv9rSkeezpGW" live-video="" > </pbc-vidyard-analytics> </pbc-vidyard-player> </div> </div> </section> </div> <div class="accordion__item accordion__item-2 show-hide__item " data-module-id="accordion-2" data-module-name="Cross-CRM Engagement " data-module-position="2" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1682442267539_mqz-22" class="accordion__trigger" id="show-hide1682442267539_mqz-22" aria-label="Cross-CRM Engagement "> <span class="accordion__title relative"> Cross-CRM Engagement <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1682442267539_mqz-22" id="rel1682442267539_mqz-22"> <div class="accordion__description"> <p>With native integrations across Salesforce products, you can build connected journeys — across marketing channels, service centers, sales teams, or loyalty programs. Use prebuilt activities within Journey Builder, or create your own custom activity, to ensure a unified customer experience. And trigger relevant engagement across your business all from Marketing Cloud, like a service center follow up after a negative customer survey, for example.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1682442267539_mqz-22__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-unified-customer-engagement.jpg?w=1024" class="image__asset" alt="Google analytics interface. " sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-unified-customer-engagement.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-unified-customer-engagement.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-unified-customer-engagement.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-unified-customer-engagement.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </section> </div> <div class="accordion__item accordion__item-3 show-hide__item " data-module-id="accordion-3" data-module-name="Digital Advertising" data-module-position="3" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1682442267543_pv9-33" class="accordion__trigger" id="show-hide1682442267543_pv9-33" aria-label="Digital Advertising"> <span class="accordion__title relative"> Digital Advertising <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1682442267543_pv9-33" id="rel1682442267543_pv9-33"> <div class="accordion__description"> <p>Power personalized customer acquisition and conversion campaigns with first-party data. Activate audience segments across the digital ad ecosystem, including Google, Meta, Twitter, and more. Find new customers resembling your highest-value audiences, and suppress ads for existing customers to prevent fatigue. Launch advertising-specific campaigns, or add advertising within existing customer journeys for connected cross-channel experiences.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1682442267543_pv9-33__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-relevant-advertising.jpg?w=1024" class="image__asset" alt="Advertisement for a pair of women's shoes." sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-relevant-advertising.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-relevant-advertising.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-relevant-advertising.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-relevant-advertising.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </section> </div> <div class="accordion__item accordion__item-4 show-hide__item " data-module-id="accordion-4" data-module-name="Cross-Channel Analytics" data-module-position="4" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1711554665161_108o-44" class="accordion__trigger" id="show-hide1711554665161_108o-44" aria-label="Cross-Channel Analytics"> <span class="accordion__title relative"> Cross-Channel Analytics <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1711554665161_108o-44" id="rel1711554665161_108o-44"> <div class="accordion__description"> <p>Analyze journey performance with built-in dashboards to optimize campaigns across email, mobile, and advertising. With easy filtering, sorting, and grouping capabilities, you can build custom reports and easily share insights with key stakeholders. Use performance data to optimize campaigns, increase engagement, and grow customer lifetime value.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1711554665161_108o-44__media--mobile"> <div class="show-hide__video video__wrapper"> <pbc-vidyard-player class="video__asset" video-uuid="8aNuqbzk7F1rttpAmsWttv" > <pbc-vidyard-analytics slot="analytics" video-uuid="8aNuqbzk7F1rttpAmsWttv" live-video="" > </pbc-vidyard-analytics> </pbc-vidyard-player> </div> </div> </section> </div> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--left " data-media-label="rel1682442267531_mzz-11__media--desktop" style="grid-row: 1 / span 8"> <div class="show-hide__video video__wrapper"> <pbc-vidyard-player class="video__asset" video-uuid="9JwUYN1SaRuv9rSkeezpGW" > <pbc-vidyard-analytics slot="analytics" video-uuid="9JwUYN1SaRuv9rSkeezpGW" live-video="" > </pbc-vidyard-analytics> </pbc-vidyard-player> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--left show-hide__media--hidden" data-media-label="rel1682442267539_mqz-22__media--desktop" style="grid-row: 1 / span 8"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-unified-customer-engagement.jpg?w=1024" class="image__asset" alt="Google analytics interface. 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<p>Automate dynamic offers for each customer in real time across each moment in the customer journey.</p> </div> </div> <div class="cta_container flex ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Learn more" data-link-url="https://www.salesforce.com/uk/products/marketing-personalization/" data-link-type="primary cta" > <a class="cta_button" data-size="small" data-variant="cardText" data-stacking="default" aria-label="Learn more about Marketing Cloud Personalisation." href="https://www.salesforce.com/uk/products/marketing-personalization/" > Learn more </a> </pbc-button> </div> </div> </div> </div> </div> </div> <div class="card card__3 card__wrapper carousel-card" data-module-id="1682442322236_sh8" aria-label="slide 3 of 4" role="group" data-module-position="3" data-module-type="card_productaddon" data-module-name="Marketing Cloud Intelligence" > <div class="card--card_productaddon pbc-g-elevation-2 border-rad-16"> <div class="card--mask border-rad-16"> <div 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</pbc-button> </div> </div> </div> </div> </div> </div> <div class="card card__4 card__wrapper carousel-card" data-module-id="1682442324421_1eeg" aria-label="slide 4 of 4" role="group" data-module-position="4" data-module-type="card_productaddon" data-module-name="Loyalty Management" > <div class="card--card_productaddon pbc-g-elevation-2 border-rad-16"> <div class="card--mask border-rad-16"> <div class="card__content__wrapper" style="border-top: #FE9339 solid 8px" > <div class="card__text__wrapper"> <div class="card__copy__wrapper"> <h3 class="card__headline" style=" "> <a href="https://www.salesforce.com/uk/products/loyalty-management/" data-link-text="Loyalty Management" data-link-url="https://www.salesforce.com/uk/products/loyalty-management/" data-link-type="header" target=""> Loyalty Management </a> </h3> <div class="card__description"> <p>Nurture relationships and create lasting loyalty on the world’s #1 CRM.</p> </div> </div> <div class="cta_container flex ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Learn more" data-link-url="https://www.salesforce.com/uk/products/loyalty-management/" data-link-type="primary cta" > <a class="cta_button" data-size="small" data-variant="cardText" data-stacking="default" aria-label="Learn more, Loyalty Management." href="https://www.salesforce.com/uk/products/loyalty-management/" > Learn more </a> </pbc-button> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="nupfixed_cta" data-module-name="Extend the power of Marketing Cloud Engagement with these related products." data-module-position="5" data-module-id="0" data-module-type="cta"> <div class="cta_container flex flex--center ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="View all products" data-link-url="https://www.salesforce.com/uk/products/all-marketing-products/" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="secondary" data-stacking="wideM" aria-label="View all products related to Marketing Cloud Engagement." href="https://www.salesforce.com/uk/products/all-marketing-products/" > View all products </a> </pbc-button> </div> </div> </div> </div> <div class="blade__background blade__background--partial-overlap" aria-hidden="true"> <div class="background__graphics background__graphics--overlap background__graphics--with-background-image"> <div class="blade__background-image"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/logo-marketing-productdetail-product-portfolio-2.png?w=1024" class="background__image" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/logo-marketing-productdetail-product-portfolio-2.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/logo-marketing-productdetail-product-portfolio-2.png?resize=300,118 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class="container"> <div class="grid grid_main nupfixed nupfixed__3 nupfixed__gridThree"> <header class="nupfixed__blade-heading text--center"> <h2 class="headline" style=" "> Find the right Marketing Cloud Engagement edition for your business needs. </h2> </header> <div class="cards cards--flex cards--flexThree"> <article class="card card__1 card__wrapper" data-module-id="1680632942161_c4d" data-module-position="1" data-module-type="card_pricingedition" data-module-name="Professional" data-module-track-impressions="" > <div class="card--card_pricingedition pbc-g-elevation-2 flex border-rad-16"> <div class="card__content__wrapper"> <div class="card__background"> <div class="card__copy__wrapper"> <div class="card__copy__container"> <div class="card__headline__wrapper"> <h3 class="card__headline" style=" "> Professional </h3> <div class="card__description"> <p>Personalized marketing automation</p> </div> </div> <div class="card__price_wrapper default" data-id="" data-currency="GBP_english"> <div class="card__price card__price--display-2"> <span class="price_text__symbol">£</span> <span class="">1,000</span> </div> <div class="card__price_suffix"> org/GBP/month* </div> <div class="card__price_subtext"> USD (billed annually) </div> </div> </div> <div class="card__background-image" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" preserveAspectRatio="none" viewBox="0 0 290 360" class="textured-background textured-clouds textured-clouds--orange"> <use href="#textured-background-1680632942198_tre" /> </svg> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 290 28" class="contour"> <use href="#textured-background-contour-1680632942198_tre" /> </svg> </div> </div> </div> <div class="card__features"> <ul class="card__list"> <li class="card__list-item"> <div class="card__checkmark" aria-hidden="true"></div> Email Marketing </li> <li 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id="1686943479672_am4" class="relative nup--blade layout--1 nup--card_quote" > <div class="container background__present"> <div class="grid grid_main nup nup__1 no-header"> <div class="cards cards--minimal"> <article class="card card__1 card__wrapper " data-module-track-impressions="" data-module-id="1686943618938_xs7" data-module-name="Kyall Mai" data-module-position="1" data-module-type="card_quote" > <div class="card--card_quote pbc-g-elevation-2 flex border-rad-16 "> <div class="card_quote_align--left"> <div class="card__image__wrapper"> <a href="https://www.salesforce.com/news/press-releases/2023/05/03/esquire-bank-salesforce/" tabindex="-1" aria-hidden="true" data-link-url="https://www.salesforce.com/news/press-releases/2023/05/03/esquire-bank-salesforce/" data-link-type="image" target="_self"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/12/kyall-esquire.jpg?w=1024" class="card__image" alt="Kyall Mai, SVP & Chief Innovation Officer at Esquire" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/12/kyall-esquire.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/12/kyall-esquire.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/12/kyall-esquire.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/12/kyall-esquire.jpg?resize=1024,1024 1024w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/12/kyall-esquire.jpg?resize=1536,1536 1536w" height="1024" width="1024"/> </a> </div> <div class="card__content__wrapper"> <blockquote class="card__copy__wrapper"> <div class="card__quote-mark card__quote--uk" aria-hidden="true"></div> <h3 class="card__headline" style=" "> <a href="https://www.salesforce.com/news/press-releases/2023/05/03/esquire-bank-salesforce/" data-link-text="After adopting Salesforce Marketing Cloud and using it to hyper-target our audience, we are able to reduce the waste of our current marketing budget and become more efficient with spending on initiatives that deliver better results" data-link-url="https://www.salesforce.com/news/press-releases/2023/05/03/esquire-bank-salesforce/" data-link-type="header" target="_self"> After adopting Salesforce Marketing Cloud and using it to hyper-target our audience, we are able to reduce the waste of our current marketing budget and become more efficient with spending on initiatives that deliver better results </a> </h3> <div class="tagline_wrapper"> <div class="name"> Kyall Mai </div> <div class="role_company"> SVP & Chief Innovation Officer, Esquire </div> </div> </blockquote> <div class="cta_container flex"> <pbc-button class="cta_button__wrapper" data-link-text="Read the story" data-link-url="https://www.salesforce.com/news/press-releases/2023/05/03/esquire-bank-salesforce/" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="secondaryWithMobileText" 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</article> <article class="card card__3 card__wrapper " data-module-track-impressions="" data-module-id="1712006820245_ebl" data-module-name="Uplevel your mobile marketing strategies." data-module-position="3" data-module-type="card_resource" > <div class="card--card_resource card--generic_card pbc-g-elevation-2 flex border-rad-16 "> <div class="card__image__wrapper"> <a href="https://www.salesforce.com/uk/form/marketing/mobile-marketers-playbook/?d=pb" tabindex="-1" aria-label="Uplevel your mobile marketing strategies." data-link-url="https://www.salesforce.com/uk/form/marketing/mobile-marketers-playbook/?d=pb" data-link-type="image" target="_blank"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/marketing-age-of-mobile-og.jpg?w=1024" class="card__image" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/marketing-age-of-mobile-og.jpg?resize=150,150 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data-module-id="1685980359478_t52" data-module-name="What is an engagement marketing platform?" data-module-position="1" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="true" aria-controls="rel1685980359227_nxv-11" class="accordion__trigger" id="accordion1685980359227_nxv-11" aria-label="What is an engagement marketing platform?"> <span class="accordion__title relative"> What is an engagement marketing platform? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1685980359227_nxv-11" id="rel1685980359227_nxv-11"> <div class="accordion__description"> <p>A marketing engagement platform helps marketers, businesses, and brands create and implement strategies to engage with their customers and build long-term relationships. It combines various marketing channels, like email, mobile messaging, chat apps (WhatsApp), and more with campaign management to engage with customers throughout their journey, from initial awareness to post-purchase engagement.</p> <p>Engagement marketing platforms provide features such as customer segmentation, personalized messaging, social media integration, <a href="/uk/marketing/email/" target="_self">email marketing</a> automation, analytics, and campaign management. The goal is to create meaningful engagement, drive customer connect, and build loyalty by delivering relevant and valuable content or experiences.</p> </div> </section> </div> <div class="accordion__item accordion__item-2 " data-module-id="1685980421051_u4x" data-module-name="How do engagement marketing tools help my business?" data-module-position="2" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1685980359227_nxv-12" class="accordion__trigger" id="accordion1685980359227_nxv-12" aria-label="How do engagement marketing tools help my business?"> <span class="accordion__title relative"> How do engagement marketing tools help my business? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1685980359227_nxv-12" id="rel1685980359227_nxv-12"> <div class="accordion__description"> <p>Marketing Engagement platforms enable brands to build loyal customer relationships with a range of marketing activities, including lead generation, customer retention, brand advocacy, and upselling/cross-selling. Using an engagement marketing platform effectively, businesses can enhance customer satisfaction, strengthen brand loyalty, and ultimately drive growth and revenue.</p> </div> </section> </div> <div class="accordion__item accordion__item-3 " data-module-id="1685980439768_d8b" data-module-name="How do I choose the right engagement marketing platform?" data-module-position="3" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1685980359227_nxv-13" class="accordion__trigger" id="accordion1685980359227_nxv-13" aria-label="How do I choose the right engagement marketing platform?"> <span class="accordion__title relative"> How do I choose the right engagement marketing platform? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1685980359227_nxv-13" id="rel1685980359227_nxv-13"> <div class="accordion__description"> <p>Choose the engagement platform that best suits your business's needs, aligns with your goals, and empowers you to execute effective and successful marketing campaigns across multiple channels. Key considerations include native connectivity to your data as well as marketing, commerce, and service experiences, channel breadth, flexibility to manage simple and complex journeys, native measurement tools, embedded AI, customer support and training resources, reputation (for example analyst reports and product reviews), as well as dependability and scalability.</p> </div> </section> </div> <div class="accordion__item accordion__item-4 " data-module-id="1685980494588_1z" data-module-name="Is Engagement the same as ExactTarget?" data-module-position="4" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1685980359227_nxv-14" class="accordion__trigger" id="accordion1685980359227_nxv-14" aria-label="Is Engagement the same as ExactTarget?"> <span class="accordion__title relative"> Is Engagement the same as ExactTarget? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1685980359227_nxv-14" id="rel1685980359227_nxv-14"> <div class="accordion__description"> <p>Marketing Engagement is the evolution of ExactTarget platform that was acquired by Salesforce. Marketing Engagement has greatly expanded on the original ExactTarget features and functionalities and incorporates additional messaging, data integrations, channels, and AI capabilities.</p> </div> </section> </div> <div class="accordion__item accordion__item-5 " data-module-id="1685980507159_lj0" data-module-name="Is Engagement the same as Journey Builder?" data-module-position="5" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1685980359227_nxv-15" class="accordion__trigger" id="accordion1685980359227_nxv-15" aria-label="Is Engagement the same as Journey Builder?"> <span class="accordion__title relative"> Is Engagement the same as Journey Builder? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1685980359227_nxv-15" id="rel1685980359227_nxv-15"> <div class="accordion__description"> <p>Journey Builder is the campaign management tool at the heart of Marketing Engagement, with several embedded, marketer-friendly AI features like send-time optimization, engagement frequency, and multi-variant testing. With pre-build Journey templates, customers are able to get started sending promotional and transactional emails, mobile messages, like push and SMS, and any custom channels quickly.</p> </div> </section> </div> <div class="accordion__item accordion__item-6 " data-module-id="1685980535295_fny" data-module-name="Is Engagement the same as Salesforce Advertising Studio?" data-module-position="6" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1685980359227_nxv-16" class="accordion__trigger" id="accordion1685980359227_nxv-16" aria-label="Is Engagement the same as Salesforce Advertising Studio?"> <span class="accordion__title relative"> Is Engagement the same as Salesforce Advertising Studio? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1685980359227_nxv-16" id="rel1685980359227_nxv-16"> <div class="accordion__description"> <p>Advertising Studio is one of the channels that can be used for audience activation in Marketing Engagement. Advertising audience targets can be added into journeys along with email, mobile messages, and so on, and can be added or removed from an audience based on engagement within the journey. Advertising supports audience mapping to Google, Facebook, Instagram, YouTube, Snapchat, LinkedIn and Twitter, as well as customer integrations.</p> </div> </section> </div> </div> </div> </div> </div> </article> </div> </section> </div> </main> <hgf-footer home-href=uk origin=https://wp.sfdcdigital.com/en-gb/wp-json></hgf-footer> <div class="sf-call"> <div class="call-btn-wrapper"> <a class="btn" href="tel:448000868530" aria-label="Contact, By phone"></a> </div> </div> <script type="text/javascript"> window.document.dispatchEvent( new CustomEvent('www_track', { detail: { event: 'custEv_pageDataAvailable', templateName: 'Open Template', templateId: 'open-template', taxonomy: JSON.parse('{"pageTagsManual":[],"pageTagsAuto":[]}'), experiment: { 'optimizelyExp': '', 'optimizelyVar': '', }, }, }) ); </script> <script defer src="https://a.sfdcstatic.com/digital/xsf/components/v1-stable/chat.js"></script> <link rel="stylesheet" type="text/css" href="/jnmYwLhDSrvFsn4x7w/hp/b1c9Ki4/DHdjC/Xt1VSFY"> <script src="/jnmYwLhDSrvFsn4x7w/hp/b1c9Ki4/fm0SA/nIfM04o" async defer></script> <div id="sec-overlay" style="display:none;"> <div id="sec-container"> </div> </div></body></html>

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