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header__menu__first-list-big" data-v-53ba6dba><li data-v-53ba6dba><span class="pretitle-info" data-v-53ba6dba>Servizi</span></li> <li data-v-53ba6dba><a href="/web-marketing-agency" aria-current="page" class="p-xxl nuxt-link-exact-active nuxt-link-active" data-v-53ba6dba> Performance <span class="line" data-v-53ba6dba></span></a></li> <li data-v-53ba6dba><a href="/web-development-agency" class="p-xxl" data-v-53ba6dba> Technology <span class="line" data-v-53ba6dba></span></a></li> <li data-v-53ba6dba><a href="/creative-agency" class="p-xxl" data-v-53ba6dba> Brand Experience <span class="line" data-v-53ba6dba></span></a></li></ul> <ul class="header__menu__second-list header__menu__second-list-medium" data-v-53ba6dba><li data-v-53ba6dba><span class="pretitle-info" data-v-53ba6dba>About us</span></li> <li data-v-53ba6dba><a href="/digital-agency" class="p-xxl" data-v-53ba6dba><h4 class="h4" data-v-53ba6dba>Agenzia</h4> <span class="line" data-v-53ba6dba></span></a></li> <li data-v-53ba6dba><a href="/portfolio-digital-agency" class="p-xxl" data-v-53ba6dba><h4 class="h4" data-v-53ba6dba>Lavori</h4> <span class="line" data-v-53ba6dba></span></a></li> <li data-v-53ba6dba><a href="/soluzioni-digitali" class="p-xxl" data-v-53ba6dba><h4 class="h4" data-v-53ba6dba>Soluzioni</h4> <span class="line" data-v-53ba6dba></span></a></li> <li data-v-53ba6dba><a href="/blog" class="p-xxl" data-v-53ba6dba><h4 class="h4" data-v-53ba6dba>Idee</h4> <span class="line" data-v-53ba6dba></span></a></li></ul> <ul class="header__menu__third-list header__menu__third-list-small" data-v-53ba6dba><li data-v-53ba6dba><span class="pretitle-info" data-v-53ba6dba>Keep in touch</span></li> <li data-v-53ba6dba><a href="/contatti" data-v-53ba6dba><h6 class="h6-custom" data-v-53ba6dba>Contatti</h6> <span class="line" data-v-53ba6dba></span></a></li> <li data-v-53ba6dba><a href="/preventivo-progetto-digitale" data-v-53ba6dba><h6 class="h6-custom" data-v-53ba6dba>Preventivo</h6> <span 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class="services_hero__wrap-img" style="background-image:url(https://lotrek.fra1.cdn.digitaloceanspaces.com/production/media/PERFORMANCE_hero.jpg)" data-v-5bba4952></div> <div class="container" data-v-5bba4952><div class="row" data-v-5bba4952><div class="col-md-7 col-lg-7 services_hero__wrap-text" data-v-5bba4952><h1 class="h1-xl services_hero__wrap-text--title" data-v-5bba4952>Definiamo obiettivi, tracciamo strategie, pedaliamo</h1> <h3 class="p-xxl services_hero__wrap-text--paragraph" data-v-5bba4952>Un approccio data driven orientato alla realizzazione di un marketing mix model vincente</h3></div> </div></div></div> <div class="services_section-video" style="margin-bottom:3rem" data-v-17403c97 data-v-eca98168><div class="services_section-video--bg_color" style="background-color:#fcb92c" data-v-17403c97></div> <div class="container" data-v-17403c97><div class="row" data-v-17403c97><div class="services_section-video__col-video col-md-8 col-lg-8" data-v-17403c97><video loop 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data-v-17403c97><span class="single" data-v-17403c97>“</span>Il marketing migliore è quello che non sembra marketing.</h3> <h5 class="author" data-v-17403c97>Tom Fishburne</h5> <h6 class="position" data-v-17403c97></h6></div></div></div></div> <div class="services_intro" style="padding:7em 0 6em 0" data-v-7b19348b data-v-eca98168><div class="services_intro__color" data-v-7b19348b></div> <div class="container" data-v-7b19348b><div class="row" data-v-7b19348b><div class="offset-md-2 offset-lg-2 col-lg-9" data-v-7b19348b><div class="wrap-letter" data-v-f5193fb0 data-v-7b19348b><span class="icon-wd-N-bg" data-v-f5193fb0><span class="path1 all-path" data-v-f5193fb0></span><span class="path2 all-path" data-v-f5193fb0></span><span class="path3 all-path" data-v-f5193fb0></span><span class="path4 all-path" data-v-f5193fb0></span><span class="path5 all-path" data-v-f5193fb0></span><span class="path6 all-path" data-v-f5193fb0></span><span class="path7 all-path" data-v-f5193fb0></span><span 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class="h2 services_menu-services__col--title" style="color:#fcb92c" data-v-eca98168>Principali servizi</h2></div></div> <div class="row services_menu-services__row-list" data-v-eca98168><ul class="services_menu-services__list" data-v-eca98168><li class="services_menu-services__list--item first-element" data-v-eca98168><h4 class="h4" data-v-eca98168>Ottimizzazione SEO</h4> <ul class="services_menu-services__content hide" data-v-eca98168><li class="services_menu-services__content--list" data-v-eca98168><div class="services_menu-services__content--first-row" data-v-eca98168><h3 class="h3" data-v-eca98168>Ottimizzazione SEO</h3> <a href="/web-marketing-agency/ottimizzazione-seo" class="p-xl" data-v-eca98168>Scopri di più</a></div> <div class="mobile-close" data-v-eca98168></div> <ul class="services_menu-services__list-third" data-v-eca98168><li class="services_menu-services__list-third--item" data-v-eca98168><a href="/web-marketing-agency/ottimizzazione-seo/link-building" class="p-m" data-v-eca98168>Link Building</a></li><li class="services_menu-services__list-third--item" data-v-eca98168><a href="/web-marketing-agency/ottimizzazione-seo/seo-copywriting" class="p-m" data-v-eca98168>SEO Copywriting</a></li><li class="services_menu-services__list-third--item" data-v-eca98168><a href="/web-marketing-agency/ottimizzazione-seo/analisi-seo" class="p-m" data-v-eca98168>Analisi SEO</a></li></ul></li></ul></li><li class="services_menu-services__list--item" data-v-eca98168><h4 class="h4" data-v-eca98168>Marketing Automation</h4> <ul class="services_menu-services__content hide" data-v-eca98168><li class="services_menu-services__content--list" data-v-eca98168><div class="services_menu-services__content--first-row" data-v-eca98168><h3 class="h3" data-v-eca98168>Marketing Automation</h3> <a href="/web-marketing-agency/marketing-automation" class="p-xl" data-v-eca98168>Scopri di più</a></div> <div class="mobile-close" data-v-eca98168></div> <ul class="services_menu-services__list-third" data-v-eca98168></ul></li></ul></li><li class="services_menu-services__list--item" data-v-eca98168><h4 class="h4" data-v-eca98168>Conversion Rate Optimization</h4> <ul class="services_menu-services__content hide" data-v-eca98168><li class="services_menu-services__content--list" data-v-eca98168><div class="services_menu-services__content--first-row" data-v-eca98168><h3 class="h3" data-v-eca98168>Conversion Rate Optimization</h3> <a href="/web-marketing-agency/conversion-rate-optimization" class="p-xl" data-v-eca98168>Scopri di più</a></div> <div class="mobile-close" data-v-eca98168></div> <ul class="services_menu-services__list-third" data-v-eca98168></ul></li></ul></li><li class="services_menu-services__list--item" data-v-eca98168><h4 class="h4" data-v-eca98168>Digital Advertising</h4> <ul class="services_menu-services__content hide" data-v-eca98168><li class="services_menu-services__content--list" data-v-eca98168><div class="services_menu-services__content--first-row" data-v-eca98168><h3 class="h3" data-v-eca98168>Digital Advertising</h3> <a href="/web-marketing-agency/digital-advertising" class="p-xl" data-v-eca98168>Scopri di più</a></div> <div class="mobile-close" data-v-eca98168></div> <ul class="services_menu-services__list-third" data-v-eca98168><li class="services_menu-services__list-third--item" data-v-eca98168><a href="/web-marketing-agency/digital-advertising/digital-audio-advertising" class="p-m" data-v-eca98168>Digital Audio Advertising</a></li><li class="services_menu-services__list-third--item" data-v-eca98168><a href="/web-marketing-agency/digital-advertising/video-advertising" class="p-m" data-v-eca98168>Video Advertising</a></li><li class="services_menu-services__list-third--item" data-v-eca98168><a href="/web-marketing-agency/digital-advertising/display-advertising" class="p-m" data-v-eca98168>Display Advertising</a></li><li class="services_menu-services__list-third--item" data-v-eca98168><a href="/web-marketing-agency/digital-advertising/search-engine-advertising" class="p-m" data-v-eca98168>Search Engine Advertising</a></li><li class="services_menu-services__list-third--item" data-v-eca98168><a href="/web-marketing-agency/digital-advertising/social-ads" class="p-m" data-v-eca98168>Social Ads</a></li></ul></li></ul></li><li class="services_menu-services__list--item" data-v-eca98168><h4 class="h4" data-v-eca98168>Digital Strategy</h4> <ul class="services_menu-services__content hide" data-v-eca98168><li class="services_menu-services__content--list" data-v-eca98168><div class="services_menu-services__content--first-row" data-v-eca98168><h3 class="h3" data-v-eca98168>Digital Strategy</h3> <a href="/web-marketing-agency/digital-strategy" class="p-xl" data-v-eca98168>Scopri di più</a></div> <div class="mobile-close" data-v-eca98168></div> <ul class="services_menu-services__list-third" data-v-eca98168><li class="services_menu-services__list-third--item" data-v-eca98168><a href="/web-marketing-agency/digital-strategy/ecommerce-management" class="p-m" data-v-eca98168>eCommerce Management</a></li></ul></li></ul></li><li class="services_menu-services__list--item" data-v-eca98168><h4 class="h4" data-v-eca98168>Email Marketing</h4> <ul class="services_menu-services__content hide" data-v-eca98168><li class="services_menu-services__content--list" data-v-eca98168><div class="services_menu-services__content--first-row" data-v-eca98168><h3 class="h3" data-v-eca98168>Email Marketing</h3> <a href="/web-marketing-agency/email-marketing" class="p-xl" data-v-eca98168>Scopri di più</a></div> <div class="mobile-close" data-v-eca98168></div> <ul class="services_menu-services__list-third" data-v-eca98168></ul></li></ul></li></ul></div></div></section> <section class="services_strumenti" data-v-eca98168><div class="services_strumenti__bg" style="background-color:#fcb92c" data-v-eca98168></div> <div class="container" data-v-eca98168><div class="row" data-v-eca98168><div class="offset-lg-3 col-lg-6 services_strumenti__col" data-v-eca98168><h4 class="services_strumenti__col--pretitle" style="color:#fcb92c" data-v-eca98168></h4> <h2 class="h2 services_strumenti__col--title" style="color:#fcb92c" data-v-eca98168>I nostri strumenti</h2></div></div> <div class="row" data-v-eca98168><div class="col-lg-12 services_strumenti__grid" data-v-eca98168><figure data-v-eca98168><img src="https://lotrek.fra1.cdn.digitaloceanspaces.com/production/media/whatagraph.svg" alt="whatagraph" data-v-eca98168></figure><figure data-v-eca98168><img src="https://lotrek.fra1.cdn.digitaloceanspaces.com/production/media/TikTok-for-business.svg" alt="TikTok-for-business" data-v-eca98168></figure><figure data-v-eca98168><img src="https://lotrek.fra1.cdn.digitaloceanspaces.com/production/media/teads.svg" alt="teads" data-v-eca98168></figure><figure data-v-eca98168><img src="https://lotrek.fra1.cdn.digitaloceanspaces.com/production/media/spotufy-ads.svg" alt="spotufy-ads" data-v-eca98168></figure><figure data-v-eca98168><img src="https://lotrek.fra1.cdn.digitaloceanspaces.com/production/media/Sky-ADS.svg" alt="Sky-ADS" data-v-eca98168></figure><figure data-v-eca98168><img src="https://lotrek.fra1.cdn.digitaloceanspaces.com/production/media/semrush.svg" alt="semrush" data-v-eca98168></figure><figure data-v-eca98168><img src="https://lotrek.fra1.cdn.digitaloceanspaces.com/production/media/screamingfrog.svg" alt="screamingfrog" data-v-eca98168></figure><figure data-v-eca98168><img src="https://lotrek.fra1.cdn.digitaloceanspaces.com/production/media/Pinterest-ADS.svg" alt="Pinterest-ADS" data-v-eca98168></figure><figure data-v-eca98168><img src="https://lotrek.fra1.cdn.digitaloceanspaces.com/production/media/Meta.svg" alt="Meta" data-v-eca98168></figure><figure data-v-eca98168><img src="https://lotrek.fra1.cdn.digitaloceanspaces.com/production/media/Mailchimp.svg" alt="Mailchimp" data-v-eca98168></figure><figure data-v-eca98168><img src="https://lotrek.fra1.cdn.digitaloceanspaces.com/production/media/Linkedin_ADS.svg" alt="Linkedin ADS" data-v-eca98168></figure><figure data-v-eca98168><img src="https://lotrek.fra1.cdn.digitaloceanspaces.com/production/media/Google_Analytics.svg" alt="Google Analytics" data-v-eca98168></figure><figure data-v-eca98168><img src="https://lotrek.fra1.cdn.digitaloceanspaces.com/production/media/Google_Ads.svg" alt="Google Ads" data-v-eca98168></figure><figure data-v-eca98168><img src="https://lotrek.fra1.cdn.digitaloceanspaces.com/production/media/ahrefs.svg" alt="ahrefs" data-v-eca98168></figure><figure data-v-eca98168><img src="https://lotrek.fra1.cdn.digitaloceanspaces.com/production/media/ActiveCampaign.svg" alt="ActiveCampaign" data-v-eca98168></figure></div></div></div></section> <div class="services_second-block" data-v-eca98168><div class="services_second-block__bg" data-v-eca98168></div> <div class="container" data-v-eca98168><div class="row" data-v-eca98168><div class="offset-lg-2 col-lg-8" data-v-eca98168><h4 class="services_second-block--pretitle" data-v-eca98168></h4> <h2 class="h1 services_second-block--title" style="color:#fcb92c" data-v-eca98168> </h2> <div class="wrapper_content first p-xl" data-v-eca98168><h2>Analisi e Audit</h2> <p>Prima di iniziare qualsiasi progetto, iniziamo con<strong> un'analisi approfondita dello scenario</strong> dei partner o del sito web attuale in termini di <a title="analisi seo" href="https://www.lotrek.it/web-marketing-agency/ottimizzazione-seo/analisi-seo">SEO</a>, usabilità e prestazioni in termini di ad es. entrate e lead. Oltre a ciò, eseguiamo anche audit su altri canali digitali esistenti come l'esecuzione di <a title="digital advertising" href="https://www.lotrek.it/web-marketing-agency/digital-advertising">campagne pubblicitarie digitali</a> o attività di <a title="email marketing" href="https://www.lotrek.it/web-marketing-agency/email-marketing">email marketing</a> attive per capire cosa funziona meglio per il partner e dove c'è spazio per miglioramenti.</p> <p>In base all'audit eseguito, decidiamo le attività da implementare ed eseguire per il cliente.</p> <h2>Strategia e attività</h2> <p>Sulla base dell'analisi preliminare iniziamo <strong>creando una strategia a lungo termine</strong> che definisce gli obiettivi del progetto, i KPI, le macro attività e la tempistica. Una volta definita la strategia a lungo termine iniziamo con la creazione di una strategia a breve termine (che va da 1 a 3 mesi) che definisce nel dettaglio le attività specifiche che intendiamo implementare nei prossimi mesi per lavorare verso l'obiettivo principale del progetto. Questo piano a breve termine è utile in quanto fornisce una panoramica delle attività pianificate, ma allo stesso tempo ci aiuta a essere flessibili e pronti ad agire.</p> <h2>Reporting e KPI</h2> <p>Abbiamo <em>un approccio data-driven</em>. Ogni singola decisione che prendiamo si basa sui dati: ecco perché la segnalazione è importante per noi. Su base mensile, trimestrale e annuale ti aggiorniamo su come stanno andando le cose, cosa abbiamo in mente per migliorare le prestazioni e possibili suggerimenti di attività aggiuntive se necessario.</p></div> <div class="wrapper_content p-xl" data-v-eca98168><h2> </h2> <p> </p></div></div></div></div></div> <section class="services_circles" style="background-color:#fcb92c" data-v-eca98168><div class="services_circles__bg" style="background:linear-gradient(90deg,#fcb92c 87.05%,rgba(252,167,142,0) 100%);opacity:1" data-v-eca98168></div> <div class="services_circles__gradient-left" data-v-eca98168></div> <div class="services_content-left" data-v-eca98168><div class="container" data-v-eca98168><div class="row" data-v-eca98168><div class="col-md-4 col-lg-4" data-v-eca98168><h5 class="services_number-block__wrapper__first-grid--sx--pretitle" data-v-eca98168> I nostri risultati </h5> <h2 class="h2 services_number-block__wrapper__first-grid--sx--title" data-v-eca98168> Facciamo parlare i numeri </h2> <div class="p-l" data-v-eca98168></div></div></div></div></div> <div class="services_circles__wrap-slider" data-v-eca98168><div class="slider" data-v-eca98168><div class="slide-track" data-v-eca98168><div class="slide top" data-v-eca98168><div class="circle small" data-v-eca98168><div class="circle__bg" style="background-color:#fcb92c" data-v-eca98168></div> <span class="number" style="color:#fcb92c" data-v-eca98168>+2</span></div> <h3 class="h3 content top" data-v-eca98168> mln di euro di budget adv gestito nell’ultimo anno </h3></div> <div class="slide bottom" data-v-eca98168><div class="circle large" data-v-eca98168><div class="circle__bg" style="background-color:#fcb92c" data-v-eca98168></div> <span class="number" style="color:#fcb92c" data-v-eca98168>40%</span></div> <h3 class="h3 content bottom" data-v-eca98168> aumento dei lead ottenuti rispetto all’anno precedente </h3></div> <div class="slide top" data-v-eca98168><div class="circle medium" data-v-eca98168><div class="circle__bg" style="background-color:#fcb92c" data-v-eca98168></div> <span class="number" style="color:#fcb92c" data-v-eca98168>+3</span></div> <h3 class="h3 content top" data-v-eca98168> mln di sessioni organiche generate sui siti gestiti nell’ultimo anno </h3></div> <div class="slide bottom" data-v-eca98168><div class="circle medium" data-v-eca98168><div class="circle__bg" style="background-color:#fcb92c" data-v-eca98168></div> <span class="number" style="color:#fcb92c" data-v-eca98168>1k</span></div> <h3 class="h3 content bottom" data-v-eca98168> keywords posizionate in prima posizione </h3></div> <div class="slide top" data-v-eca98168><div class="circle small" data-v-eca98168><div class="circle__bg" style="background-color:#fcb92c" data-v-eca98168></div> <span class="number" style="color:#fcb92c" data-v-eca98168>200%</span></div> <h3 class="h3 content top" data-v-eca98168> ordini generati in più rispetto all’anno precedente </h3></div></div></div></div></section> <section 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