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Ghost Resources — Stories & Ideas About Indie Publishing

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class="relative grid grid-cols-1 gap-6 bg-white px-5 py-6 sm:gap-8 sm:p-8"> <a href="https://ghost.org/creators/" class="-m-4 p-4 flex flex-col justify-between rounded-lg hover:bg-gray-100"> <div class="md:flex-1 md:flex md:flex-col md:justify-between"> <div class="flex items-start gap-x-2.5"> <span class="h-5 w-5 text-pink-900 shrink-0 mt-1"><svg viewBox="0 0 48 48" xmlns="http://www.w3.org/2000/svg"><g transform="matrix(2,0,0,2,0,0)"><path d="M14.885,3A16.977,16.977,0,0,0,7.385.75c-3,0-3.75,1.5-3.75,3,0,1.657.675,3,2.25,3h9c1.3,0,2.25-.127,2.25-1.5A1.989,1.989,0,0,0,14.885,3Z" fill="none" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5"></path><path d="M14.885,3A2.25,2.25,0,0,1,17.135.75" fill="none" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5"></path><path d="M6.635,15.748a9.762,9.762,0,0,0-5.886,7.5" fill="none" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5"></path><path d="M22.823,13.382A2.25,2.25,0,1,1,19.006,11c.794-1.272,2.7-.08,3.895-1.989C22.9,9.009,23.481,12.328,22.823,13.382Z" fill="none" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5"></path><path d="M19.722,14.1a2.035,2.035,0,0,0-2.9.825l-3.262,5.935a1.658,1.658,0,0,0,2.8,1.747l3.9-5.535A2.036,2.036,0,0,0,19.722,14.1Z" fill="none" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5"></path><path d="M5.2,6.653a5.25,5.25,0,1,0,10.375.076" fill="none" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5"></path></g></svg> </span> <div> <p class="text-lg font-bold tracking-[-.01em] text-gray-900">For Creators</p> <p class="mt-1 text-sm text-gray-500">YouTubers, bloggers, podcasters, musicians & artists</p> </div> </div> </div> </a> <a href="https://ghost.org/publishers/" class="-m-4 p-4 flex flex-col justify-between rounded-lg hover:bg-gray-100"> <div 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stroke="currentColor" stroke-width="1.5" d="M16.875 19.875C16.6679 19.875 16.5 19.7071 16.5 19.5C16.5 19.2929 16.6679 19.125 16.875 19.125"></path><path stroke="currentColor" stroke-width="1.5" d="M16.875 19.875C17.0821 19.875 17.25 19.7071 17.25 19.5C17.25 19.2929 17.0821 19.125 16.875 19.125"></path><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5" d="M2.246 15.75V12.75C2.246 12.3522 2.40404 11.9706 2.68534 11.6893C2.96665 11.408 3.34818 11.25 3.746 11.25H20.246C20.6438 11.25 21.0254 11.408 21.3067 11.6893C21.588 11.9706 21.746 12.3522 21.746 12.75V15.75"></path><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5" d="M8.246 8.25H14.996"></path><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5" d="M8.246 4.5H11.996"></path></g></svg> </span> <div> <p class="text-lg font-bold tracking-[-.01em] text-gray-900">For Publishers</p> <p class="mt-1 text-sm text-gray-500">Writers, journalists, local news and new media outlets</p> </div> </div> </div> </a> <a href="https://ghost.org/business/" class="-m-4 p-4 flex flex-col justify-between rounded-lg hover:bg-gray-100"> <div class="md:flex-1 md:flex md:flex-col md:justify-between"> <div class="flex items-start gap-x-2.5"> <span class="h-5 w-5 text-pink-900 shrink-0 mt-1"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 48 48"> <g transform="matrix(2,0,0,2,0,0)"><g> <path d="M6.25,23.25l7.61-12.08a1.12,1.12,0,0,1,1.78,0l7.61,12.08Z" style="fill: none;stroke: currentColor;stroke-linecap: round;stroke-linejoin: round;stroke-width: 1.5px"></path> <polyline points="6.25 23.25 0.75 23.26 6.75 14.26 9.6 17.94" style="fill: none;stroke: currentColor;stroke-linecap: round;stroke-linejoin: round;stroke-width: 1.5px"></polyline> <polyline points="11.31 15.22 14.72 17.51 18.16 15.16" style="fill: none;stroke: currentColor;stroke-linecap: round;stroke-linejoin: round;stroke-width: 1.5px"></polyline> <line x1="14.75" y1="10.73" x2="14.75" y2="0.74" style="fill: none;stroke: currentColor;stroke-linecap: round;stroke-linejoin: round;stroke-width: 1.5px"></line> <path d="M14.75.74h7.19a.53.53,0,0,1,.47.3.55.55,0,0,1-.06.55L21.21,3a.53.53,0,0,0,0,.65l1.14,1.45a.54.54,0,0,1,.06.55.53.53,0,0,1-.47.3H14.75" style="fill: none;stroke: currentColor;stroke-linecap: round;stroke-linejoin: round;stroke-width: 1.5px"></path> </g></g></svg> </span> <div> <p class="text-lg font-bold tracking-[-.01em] text-gray-900">For Business</p> <p class="mt-1 text-sm text-gray-500">Modern brands & companies with ambitious content marketing</p> </div> </div> </div> </a> <a href="https://ghost.org/docs/" class="-m-4 p-4 flex flex-col justify-between rounded-lg hover:bg-gray-100"> <div class="md:flex-1 md:flex md:flex-col md:justify-between"> <div class="flex items-start gap-x-2.5"> <span class="h-5 w-5 text-pink-900 shrink-0 mt-1"><svg viewBox="0 0 48 48" xmlns="http://www.w3.org/2000/svg"><g 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d="M6.635,15.748a9.762,9.762,0,0,0-5.886,7.5" fill="none" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5"></path><path d="M22.823,13.382A2.25,2.25,0,1,1,19.006,11c.794-1.272,2.7-.08,3.895-1.989C22.9,9.009,23.481,12.328,22.823,13.382Z" fill="none" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5"></path><path d="M19.722,14.1a2.035,2.035,0,0,0-2.9.825l-3.262,5.935a1.658,1.658,0,0,0,2.8,1.747l3.9-5.535A2.036,2.036,0,0,0,19.722,14.1Z" fill="none" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5"></path><path d="M5.2,6.653a5.25,5.25,0,1,0,10.375.076" fill="none" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5"></path></g></svg> </span> <p class="text-lg font-bold tracking-[-.01em] text-gray-900">For Creators</p> </div> <p class="mt-1 text-sm text-gray-500">Join thousands of creators using Ghost to share their work</p> </div> </a> <a 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5.30347 1.21206C5.34141 1.1208 5.39702 1.03794 5.46708 0.968246C5.53715 0.89855 5.62031 0.843389 5.71176 0.805934C5.80322 0.768479 5.90117 0.749468 6 0.749995H15L18.75 4.5V11.25H5.246V1.5Z"></path><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5" d="M21.746 12.75H23.246"></path><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5" d="M0.75 12.75H2.25"></path><path stroke="currentColor" stroke-width="1.5" d="M7.125 19.875C6.91789 19.875 6.75 19.7071 6.75 19.5C6.75 19.2929 6.91789 19.125 7.125 19.125"></path><path stroke="currentColor" stroke-width="1.5" d="M7.125 19.875C7.33211 19.875 7.5 19.7071 7.5 19.5C7.5 19.2929 7.33211 19.125 7.125 19.125"></path><path stroke="currentColor" stroke-width="1.5" d="M12 19.875C11.7929 19.875 11.625 19.7071 11.625 19.5C11.625 19.2929 11.7929 19.125 12 19.125"></path><path stroke="currentColor" stroke-width="1.5" d="M12 19.875C12.2071 19.875 12.375 19.7071 12.375 19.5C12.375 19.2929 12.2071 19.125 12 19.125"></path><path stroke="currentColor" stroke-width="1.5" d="M16.875 19.875C16.6679 19.875 16.5 19.7071 16.5 19.5C16.5 19.2929 16.6679 19.125 16.875 19.125"></path><path stroke="currentColor" stroke-width="1.5" d="M16.875 19.875C17.0821 19.875 17.25 19.7071 17.25 19.5C17.25 19.2929 17.0821 19.125 16.875 19.125"></path><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5" d="M2.246 15.75V12.75C2.246 12.3522 2.40404 11.9706 2.68534 11.6893C2.96665 11.408 3.34818 11.25 3.746 11.25H20.246C20.6438 11.25 21.0254 11.408 21.3067 11.6893C21.588 11.9706 21.746 12.3522 21.746 12.75V15.75"></path><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5" d="M8.246 8.25H14.996"></path><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5" d="M8.246 4.5H11.996"></path></g></svg> </span> <p class="text-lg font-bold tracking-[-.01em] text-gray-900">For Publishers</p> </div> <p class="mt-1 text-sm text-gray-500">The platform for independent publishers</p> </div> </a> <a href="https://ghost.org/business/" class="flex flex-col justify-between"> <div class="md:flex-1 md:flex md:flex-col md:justify-between lg:ml-0"> <div class="flex items-center gap-x-2.5"> <span class="h-5 w-5 text-pink-900"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 48 48"> <g transform="matrix(2,0,0,2,0,0)"><g> <path d="M6.25,23.25l7.61-12.08a1.12,1.12,0,0,1,1.78,0l7.61,12.08Z" style="fill: none;stroke: currentColor;stroke-linecap: round;stroke-linejoin: round;stroke-width: 1.5px"></path> <polyline points="6.25 23.25 0.75 23.26 6.75 14.26 9.6 17.94" style="fill: none;stroke: currentColor;stroke-linecap: round;stroke-linejoin: round;stroke-width: 1.5px"></polyline> <polyline points="11.31 15.22 14.72 17.51 18.16 15.16" style="fill: none;stroke: currentColor;stroke-linecap: round;stroke-linejoin: round;stroke-width: 1.5px"></polyline> <line x1="14.75" y1="10.73" x2="14.75" y2="0.74" style="fill: none;stroke: currentColor;stroke-linecap: round;stroke-linejoin: round;stroke-width: 1.5px"></line> <path d="M14.75.74h7.19a.53.53,0,0,1,.47.3.55.55,0,0,1-.06.55L21.21,3a.53.53,0,0,0,0,.65l1.14,1.45a.54.54,0,0,1,.06.55.53.53,0,0,1-.47.3H14.75" style="fill: none;stroke: currentColor;stroke-linecap: round;stroke-linejoin: round;stroke-width: 1.5px"></path> </g></g></svg> </span> <p class="text-lg font-bold tracking-[-.01em] text-gray-900">For Business</p> </div> <p class="mt-1 text-sm text-gray-500">Content marketing for modern business</p> </div> </a> <a href="https://ghost.org/docs/" class="flex flex-col justify-between"> <div class="md:flex-1 md:flex md:flex-col md:justify-between lg:ml-0"> <div class="flex items-center gap-x-2.5"> <span class="h-5 w-5 text-pink-900"><svg viewBox="0 0 48 48" xmlns="http://www.w3.org/2000/svg"><g transform="matrix(2,0,0,2,0,0)"><path d="M7.629,4.5l-6.44,6.439a1.5,1.5,0,0,0,0,2.121l6.44,6.44" fill="none" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5"></path><path d="M16.371,4.5l6.44,6.439a1.5,1.5,0,0,1,0,2.121l-6.44,6.44" fill="none" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5"></path></g></svg> </span> <p class="text-lg font-bold tracking-[-.01em] text-gray-900">For Developers</p> </div> <p class="mt-1 text-sm text-gray-500">Source code, documentation, guides and tutorials</p> </div> </a> </nav> </div> </div> <div class="py-6 px-4 sm:px-6 space-y-10"> <div class="grid grid-cols-2 gap-y-4 gap-x-8"> <a href="https://ghost.org/explore/" class="font-medium text-gray-900 hover:text-gray-700">Explore</a> <a href="https://ghost.org/pricing/" class="font-medium text-gray-900 hover:text-gray-700">Pricing</a> <a href="https://ghost.org/marketplace/" class="font-medium text-gray-900 hover:text-gray-700">Marketplace</a> <a href="https://ghost.org/themes/" class="font-medium text-gray-900 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text-gray-500"> Existing customer? <a href="https://account.ghost.org/signin/">Sign in</a> </p> </div> </div> </div> </div> </header> <main class="gh-main"> <div class="gh-page"> <div class="gh-container"> <header class="super"> <h1 class="superhero">Start here.</h1> <p class="supersub">A library of resources to help you share content, grow your audience, and build an independent subscription business.</p> </header> <section class="search"> <form class="search-input"> <label class="hidden" for="search">Search</label> <input id="search-input" type=text placeholder="Search all Ghost creator resources..." autocomplete="off" onfocus="this.value = ''" name="search" aria-label="Search" /> <span id="start-search" class="search-icon"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" stroke="currentColor" stroke-width="2"> <path stroke-linecap="round" stroke-linejoin="round" d="M21 21l-6-6m2-5a7 7 0 11-14 0 7 7 0 0114 0z"></path> </svg> </span> <button id="reset-search" class="search-remove" style="display: none;"><svg version="1" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><path d="M12.707 12L23.854.854a.5.5 0 0 0-.707-.707L12 11.293.854.146a.5.5 0 0 0-.707.707L11.293 12 .146 23.146a.5.5 0 0 0 .708.708L12 12.707l11.146 11.146a.5.5 0 1 0 .708-.706L12.707 12z"/></svg> </button> </form> <div id="hits"></div> </section> <section class="resource-section tag-building"> <a class="resource-section-coverlink" href="https://ghost.org/resources/building/"> <img src="https://ghost.org/resources/assets/img/building.jpg?v=98bfe80b8c" alt="Create your brand: Launching a publication" /> </a> <div class="resource-list"> <h2>Part 1 — Building</h2> <p>Not sure where to begin? Dive into our tutorials and guides for people who are new to Ghost and setting up a brand new publication.</p> <a class="resource-list-item" href="https://ghost.org/resources/how-to-setup-your-ghost-publication"> <span>How to setup your Ghost publication</span> <div><span>2 min read</span><svg viewBox="0 0 18 27" xmlns="http://www.w3.org/2000/svg"><path d="M2.397 25.426l13.143-11.5-13.143-11.5" stroke-width="3" stroke="currentColor" fill="none" fill-rule="evenodd" stroke-linecap="round" stroke-linejoin="round"/></svg> </div> </a> <a class="resource-list-item" href="https://ghost.org/resources/how-to-publish-your-first-post"> <span>How to publish your first post</span> <div><span>4 min read</span><svg viewBox="0 0 18 27" xmlns="http://www.w3.org/2000/svg"><path d="M2.397 25.426l13.143-11.5-13.143-11.5" stroke-width="3" stroke="currentColor" fill="none" fill-rule="evenodd" stroke-linecap="round" stroke-linejoin="round"/></svg> </div> </a> <a class="resource-list-item" href="https://ghost.org/resources/build-audience-subscriber-signups"> <span>Building your audience with subscriber signups</span> <div><span>2 min read</span><svg viewBox="0 0 18 27" xmlns="http://www.w3.org/2000/svg"><path d="M2.397 25.426l13.143-11.5-13.143-11.5" stroke-width="3" stroke="currentColor" fill="none" fill-rule="evenodd" stroke-linecap="round" stroke-linejoin="round"/></svg> </div> </a> <a class="resource-list-item" href="https://ghost.org/resources/sending-email-newsletters"> <span>Sending email newsletters</span> <div><span>2 min read</span><svg viewBox="0 0 18 27" xmlns="http://www.w3.org/2000/svg"><path d="M2.397 25.426l13.143-11.5-13.143-11.5" stroke-width="3" stroke="currentColor" fill="none" fill-rule="evenodd" stroke-linecap="round" stroke-linejoin="round"/></svg> </div> </a> <a class="resource-list-item" href="https://ghost.org/resources/how-to-sell-premium-memberships"> <span>How to sell premium memberships</span> <div><span>2 min read</span><svg viewBox="0 0 18 27" xmlns="http://www.w3.org/2000/svg"><path d="M2.397 25.426l13.143-11.5-13.143-11.5" stroke-width="3" stroke="currentColor" fill="none" fill-rule="evenodd" stroke-linecap="round" stroke-linejoin="round"/></svg> </div> </a> <a class="resource-section-morelink" href="https://ghost.org/resources/building/">Explore the full series <span>&rarr;</span></a> </div> </section> <section class="resource-section tag-publishing"> <a class="resource-section-coverlink" href="https://ghost.org/resources/publishing/"> <img src="https://ghost.org/resources/assets/img/publishing.jpg?v=98bfe80b8c" alt="Create your brand: Launching a publication" /> </a> <div class="resource-list"> <h2>Part 2 — Publishing</h2> <p>Learn the techniques required to create consistently and share your creative work with the world with these ideas and stories.</p> <a class="resource-list-item" href="https://ghost.org/resources/find-your-niche-creator-economy"> <span>The unexpected (but proven) way to find your niche</span> <div><span>9 min read</span><svg viewBox="0 0 18 27" xmlns="http://www.w3.org/2000/svg"><path d="M2.397 25.426l13.143-11.5-13.143-11.5" stroke-width="3" stroke="currentColor" fill="none" fill-rule="evenodd" stroke-linecap="round" stroke-linejoin="round"/></svg> </div> </a> <a class="resource-list-item" href="https://ghost.org/resources/types-of-newsletters"> <span>6 types of newsletters you can start today</span> <div><span>5 min read</span><svg viewBox="0 0 18 27" xmlns="http://www.w3.org/2000/svg"><path d="M2.397 25.426l13.143-11.5-13.143-11.5" stroke-width="3" stroke="currentColor" fill="none" fill-rule="evenodd" stroke-linecap="round" stroke-linejoin="round"/></svg> </div> </a> <a class="resource-list-item" href="https://ghost.org/resources/newsletter-checklist"> <span>A pre-publishing and post-publishing guide for new writers</span> <div><span>8 min read</span><svg viewBox="0 0 18 27" xmlns="http://www.w3.org/2000/svg"><path d="M2.397 25.426l13.143-11.5-13.143-11.5" stroke-width="3" stroke="currentColor" fill="none" fill-rule="evenodd" stroke-linecap="round" stroke-linejoin="round"/></svg> </div> </a> <a class="resource-list-item" href="https://ghost.org/resources/how-to-repurpose-content"> <span>5 ways to repurpose content like a professional</span> <div><span>7 min read</span><svg viewBox="0 0 18 27" xmlns="http://www.w3.org/2000/svg"><path d="M2.397 25.426l13.143-11.5-13.143-11.5" stroke-width="3" stroke="currentColor" fill="none" fill-rule="evenodd" stroke-linecap="round" stroke-linejoin="round"/></svg> </div> </a> <a class="resource-list-item" href="https://ghost.org/resources/how-to-format-a-blog-post"> <span>How to format a blog post: A complete guide for new writers</span> <div><span>6 min read</span><svg viewBox="0 0 18 27" xmlns="http://www.w3.org/2000/svg"><path d="M2.397 25.426l13.143-11.5-13.143-11.5" stroke-width="3" stroke="currentColor" fill="none" fill-rule="evenodd" stroke-linecap="round" stroke-linejoin="round"/></svg> </div> </a> <a class="resource-section-morelink" href="https://ghost.org/resources/publishing/">Explore the full series <span>&rarr;</span></a> </div> </section> <section class="resource-section tag-growth"> <a class="resource-section-coverlink" href="https://ghost.org/resources/growth/"> <img src="https://ghost.org/resources/assets/img/growth.jpg?v=98bfe80b8c" alt="Create your brand: Launching a publication" /> </a> <div class="resource-list"> <h2>Part 3 — Growth</h2> <p>Succeeding in the creator economy means building an engaged audience who appreciate your work. These tactics will help you do that.</p> <a class="resource-list-item" href="https://ghost.org/resources/content-strategy-creator-funnel"> <span>Content strategy for creators: How to grow your audience from 0</span> <div><span>9 min read</span><svg viewBox="0 0 18 27" xmlns="http://www.w3.org/2000/svg"><path d="M2.397 25.426l13.143-11.5-13.143-11.5" stroke-width="3" stroke="currentColor" fill="none" fill-rule="evenodd" stroke-linecap="round" stroke-linejoin="round"/></svg> </div> </a> <a class="resource-list-item" href="https://ghost.org/resources/how-to-build-trust-with-customers"> <span>The strategy successful creators use to build trust with customers</span> <div><span>6 min read</span><svg viewBox="0 0 18 27" xmlns="http://www.w3.org/2000/svg"><path d="M2.397 25.426l13.143-11.5-13.143-11.5" stroke-width="3" stroke="currentColor" fill="none" fill-rule="evenodd" stroke-linecap="round" stroke-linejoin="round"/></svg> </div> </a> <a class="resource-list-item" href="https://ghost.org/resources/first-100-email-subscribers"> <span>How to get your first 100 email subscribers</span> <div><span>5 min read</span><svg viewBox="0 0 18 27" xmlns="http://www.w3.org/2000/svg"><path d="M2.397 25.426l13.143-11.5-13.143-11.5" stroke-width="3" stroke="currentColor" fill="none" fill-rule="evenodd" stroke-linecap="round" stroke-linejoin="round"/></svg> </div> </a> <a class="resource-list-item" href="https://ghost.org/resources/first-1000-email-subscribers"> <span>How to get your first 1,000 email subscribers</span> <div><span>5 min read</span><svg viewBox="0 0 18 27" xmlns="http://www.w3.org/2000/svg"><path d="M2.397 25.426l13.143-11.5-13.143-11.5" stroke-width="3" stroke="currentColor" fill="none" fill-rule="evenodd" stroke-linecap="round" stroke-linejoin="round"/></svg> </div> </a> <a class="resource-list-item" href="https://ghost.org/resources/seo-membership-websites"> <span>How to leverage SEO for a membership website</span> <div><span>8 min read</span><svg viewBox="0 0 18 27" xmlns="http://www.w3.org/2000/svg"><path d="M2.397 25.426l13.143-11.5-13.143-11.5" stroke-width="3" stroke="currentColor" fill="none" fill-rule="evenodd" stroke-linecap="round" stroke-linejoin="round"/></svg> </div> </a> <a class="resource-section-morelink" href="https://ghost.org/resources/growth/">Explore the full series <span>&rarr;</span></a> </div> </section> <section class="resource-section tag-business"> <a class="resource-section-coverlink" href="https://ghost.org/resources/business/"> <img src="https://ghost.org/resources/assets/img/business.jpg?v=98bfe80b8c" alt="Create your brand: Launching a publication" /> </a> <div class="resource-list"> <h2>Part 4 — Business</h2> <p>Get actionable ideas for your indie business and learn how to earn sustainable recurring revenue from your creative work.</p> <a class="resource-list-item" href="https://ghost.org/resources/subscription-business-metrics"> <span>Subscription business metrics explained for publishers</span> <div><span>10 min read</span><svg viewBox="0 0 18 27" xmlns="http://www.w3.org/2000/svg"><path d="M2.397 25.426l13.143-11.5-13.143-11.5" stroke-width="3" stroke="currentColor" fill="none" fill-rule="evenodd" stroke-linecap="round" stroke-linejoin="round"/></svg> </div> </a> <a class="resource-list-item" href="https://ghost.org/resources/pricing-subscription-newsletter"> <span>4 questions to ask before pricing your subscription newsletter</span> <div><span>10 min read</span><svg viewBox="0 0 18 27" xmlns="http://www.w3.org/2000/svg"><path d="M2.397 25.426l13.143-11.5-13.143-11.5" stroke-width="3" stroke="currentColor" fill="none" fill-rule="evenodd" stroke-linecap="round" stroke-linejoin="round"/></svg> </div> </a> <a class="resource-list-item" href="https://ghost.org/resources/how-to-increase-email-newsletter-open-rate"> <span>How to increase the open rates of your email newsletter</span> <div><span>8 min read</span><svg viewBox="0 0 18 27" xmlns="http://www.w3.org/2000/svg"><path d="M2.397 25.426l13.143-11.5-13.143-11.5" stroke-width="3" stroke="currentColor" fill="none" fill-rule="evenodd" stroke-linecap="round" stroke-linejoin="round"/></svg> </div> </a> <a class="resource-list-item" href="https://ghost.org/resources/conversion-tactics"> <span>Conversion strategy: Turn more readers into paid members</span> <div><span>9 min read</span><svg viewBox="0 0 18 27" xmlns="http://www.w3.org/2000/svg"><path d="M2.397 25.426l13.143-11.5-13.143-11.5" stroke-width="3" stroke="currentColor" fill="none" fill-rule="evenodd" stroke-linecap="round" stroke-linejoin="round"/></svg> </div> </a> <a class="resource-list-item" href="https://ghost.org/resources/conversion-strategy"> <span>How to create a valuable offer that converts</span> <div><span>7 min read</span><svg viewBox="0 0 18 27" xmlns="http://www.w3.org/2000/svg"><path d="M2.397 25.426l13.143-11.5-13.143-11.5" stroke-width="3" stroke="currentColor" fill="none" fill-rule="evenodd" stroke-linecap="round" stroke-linejoin="round"/></svg> </div> </a> <a class="resource-section-morelink" href="https://ghost.org/resources/business/">Explore the full series <span>&rarr;</span></a> </div> </section> </div> </div> <section class="gh-sub"> <h2>Get trends & tips delivered to you.</h2> <p>A weekly roundup of emerging trends, products and ideas in the creator economy, trusted by <strong>50,000+</strong> readers.</p> <form class="gh-sub-form" data-members-form=""> <input type="email" data-members-email placeholder="Your email address" required="true" autocomplete="false"> <button class="form-button" type="submit" aria-label="Submit"> <span class="default">Subscribe</span> <span class="loader"><svg class="icon" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 40 40"> <path opacity="0.3" fill="currentColor" d="M20.201,5.169c-8.254,0-14.946,6.692-14.946,14.946c0,8.255,6.692,14.946,14.946,14.946 s14.946-6.691,14.946-14.946C35.146,11.861,28.455,5.169,20.201,5.169z M20.201,31.749c-6.425,0-11.634-5.208-11.634-11.634 c0-6.425,5.209-11.634,11.634-11.634c6.425,0,11.633,5.209,11.633,11.634C31.834,26.541,26.626,31.749,20.201,31.749z" /> <path fill="currentColor" d="M26.013,10.047l1.654-2.866c-2.198-1.272-4.743-2.012-7.466-2.012h0v3.312h0 C22.32,8.481,24.301,9.057,26.013,10.047z"> <animateTransform attributeType="xml" attributeName="transform" type="rotate" from="0 20 20" to="360 20 20" dur="0.5s" repeatCount="indefinite" /> </path> </svg></span> <span class="success">Email sent</span> <span class="error">Try again</span> </button> </form> <small>No spam. 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Unsubscribe any time.</small> <div class="gh-outer"> <div class="gh-container"> <div class="tweet-grid"> <a class="tweet" href="https://twitter.com/cjchilvers/status/1404081746065428483" target="_blank" rel="noopener"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32"><path d="M30.063 7.313c-.813 1.125-1.75 2.125-2.875 2.938v.75c0 1.563-.188 3.125-.688 4.625a15.088 15.088 0 0 1-2.063 4.438c-.875 1.438-2 2.688-3.25 3.813a15.015 15.015 0 0 1-4.625 2.563c-1.813.688-3.75 1-5.75 1-3.25 0-6.188-.875-8.875-2.625.438.063.875.125 1.375.125 2.688 0 5.063-.875 7.188-2.5-1.25 0-2.375-.375-3.375-1.125s-1.688-1.688-2.063-2.875c.438.063.813.125 1.125.125.5 0 1-.063 1.5-.25-1.313-.25-2.438-.938-3.313-1.938a5.673 5.673 0 0 1-1.313-3.688v-.063c.813.438 1.688.688 2.625.688a5.228 5.228 0 0 1-1.875-2c-.5-.875-.688-1.813-.688-2.75 0-1.063.25-2.063.75-2.938 1.438 1.75 3.188 3.188 5.25 4.25s4.313 1.688 6.688 1.813a5.579 5.579 0 0 1 1.5-5.438c1.125-1.125 2.5-1.688 4.125-1.688s3.063.625 4.188 1.813a11.48 11.48 0 0 0 3.688-1.375c-.438 1.375-1.313 2.438-2.563 3.188 1.125-.125 2.188-.438 3.313-.875z"/></svg> <header class="tweet-header"> <div class="tweet-header-image"> <img src="https://ghost.org/resources/assets/img/tweets/cjchilvers.png?v=98bfe80b8c" alt="Profile picture" /> </div> <div class="tweet-header-content"> <div class="tweet-name">CJ Chilvers</div> <div class="tweet-username">@cjchilvers</div> </div> </header> <div class="tweet-content"> <div class="tweet-content-text"> Wow, <span class="tweet-link">@Ghost</span> is killing it today with their newsletter. It may just be me, but it seems like more time and care is being spent every week on it. If you can show me a link about my obsession I didn’t know about yet — that’s something. </div> <span class="tweet-date">2:22 PM · 13 Jun 2021</span> </div> </a> <a class="tweet" href="https://twitter.com/arsalagrey/status/1511114162729984001?s=20&t=EkPCkPBi5XTtcXo7nDft6w" target="_blank" rel="noopener"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32"><path d="M30.063 7.313c-.813 1.125-1.75 2.125-2.875 2.938v.75c0 1.563-.188 3.125-.688 4.625a15.088 15.088 0 0 1-2.063 4.438c-.875 1.438-2 2.688-3.25 3.813a15.015 15.015 0 0 1-4.625 2.563c-1.813.688-3.75 1-5.75 1-3.25 0-6.188-.875-8.875-2.625.438.063.875.125 1.375.125 2.688 0 5.063-.875 7.188-2.5-1.25 0-2.375-.375-3.375-1.125s-1.688-1.688-2.063-2.875c.438.063.813.125 1.125.125.5 0 1-.063 1.5-.25-1.313-.25-2.438-.938-3.313-1.938a5.673 5.673 0 0 1-1.313-3.688v-.063c.813.438 1.688.688 2.625.688a5.228 5.228 0 0 1-1.875-2c-.5-.875-.688-1.813-.688-2.75 0-1.063.25-2.063.75-2.938 1.438 1.75 3.188 3.188 5.25 4.25s4.313 1.688 6.688 1.813a5.579 5.579 0 0 1 1.5-5.438c1.125-1.125 2.5-1.688 4.125-1.688s3.063.625 4.188 1.813a11.48 11.48 0 0 0 3.688-1.375c-.438 1.375-1.313 2.438-2.563 3.188 1.125-.125 2.188-.438 3.313-.875z"/></svg> <header class="tweet-header"> <div class="tweet-header-image"> <img src="https://ghost.org/resources/assets/img/tweets/arsala.jpg?v=98bfe80b8c" alt="Profile picture" /> </div> <div class="tweet-header-content"> <div class="tweet-name">Arsala Khan</div> <div class="tweet-username">@arsalagrey</div> </div> </header> <div class="tweet-content"> <div class="tweet-content-text"> <span class="tweet-link">@Ghost</span> has been my favorite company newsletter of 2022 </div> <span class="tweet-date">6:21 PM · 4 Apr 2022</span> </div> </a> <a class="tweet" href="https://twitter.com/LajosNagyUK/status/1515633491492454401" target="_blank" rel="noopener"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32"><path d="M30.063 7.313c-.813 1.125-1.75 2.125-2.875 2.938v.75c0 1.563-.188 3.125-.688 4.625a15.088 15.088 0 0 1-2.063 4.438c-.875 1.438-2 2.688-3.25 3.813a15.015 15.015 0 0 1-4.625 2.563c-1.813.688-3.75 1-5.75 1-3.25 0-6.188-.875-8.875-2.625.438.063.875.125 1.375.125 2.688 0 5.063-.875 7.188-2.5-1.25 0-2.375-.375-3.375-1.125s-1.688-1.688-2.063-2.875c.438.063.813.125 1.125.125.5 0 1-.063 1.5-.25-1.313-.25-2.438-.938-3.313-1.938a5.673 5.673 0 0 1-1.313-3.688v-.063c.813.438 1.688.688 2.625.688a5.228 5.228 0 0 1-1.875-2c-.5-.875-.688-1.813-.688-2.75 0-1.063.25-2.063.75-2.938 1.438 1.75 3.188 3.188 5.25 4.25s4.313 1.688 6.688 1.813a5.579 5.579 0 0 1 1.5-5.438c1.125-1.125 2.5-1.688 4.125-1.688s3.063.625 4.188 1.813a11.48 11.48 0 0 0 3.688-1.375c-.438 1.375-1.313 2.438-2.563 3.188 1.125-.125 2.188-.438 3.313-.875z"/></svg> <header class="tweet-header"> <div class="tweet-header-image"> <img src="https://ghost.org/resources/assets/img/tweets/lajosnagy.png?v=98bfe80b8c" alt="Profile picture" /> </div> <div class="tweet-header-content"> <div class="tweet-name">Lajos Nagy</div> <div class="tweet-username">@LajosNagyUK</div> </div> </header> <div class="tweet-content"> <div class="tweet-content-text"> Ok, the Ghost newsletter is hands down the best newsletter in my inbox and it is not even close. There's not a single other one that I am going back to read or look forward to getting. Excellent job! </div> <span class="tweet-date">6:09 PM · 17 Apr 2022</span> </div> </a> </div> </div> </div></section> </main> <footer class="gh-foot"> <div class="gh-outer"> <div class="gh-container gh-end"> <div class="gh-foot-menu"> <a class="menu-item menu-item-product-updates" href="https://ghost.org/changelog/">Product Updates</a> <a class="menu-item menu-item-help-center" href="https://ghost.org/help/">Help Center</a> <a class="menu-item menu-item-ghost" href="https://twitter.com/ghost">@Ghost</a> </div> <div class="gh-foot-meta"> Published with <a href="https://ghost.org" target="_blank" rel="noopener">Ghost</a> </div> </div> </div> </footer> </div> <script src="https://code.jquery.com/jquery-3.5.1.min.js" integrity="sha256-9/aliU8dGd2tb6OSsuzixeV4y/faTqgFtohetphbbj0=" crossorigin="anonymous"> </script> <link rel="stylesheet" href="https://cdn.jsdelivr.net/npm/instantsearch.css@7.3.1/themes/reset-min.css" integrity="sha256-t2ATOGCtAIZNnzER679jwcFcKYfLlw01gli6F6oszk8=" crossorigin="anonymous"> <script src="//unpkg.com/alpinejs" defer></script> <script src="https://ghost.org/resources/assets/built/main.min.js?v=98bfe80b8c"></script> <script> $(document).ready(function () { // FitVids - Makes video embeds responsive $('.gh-content').fitVids(); }); </script> <script> // Parse the URL parameter function getParameterByName(name, url) { if (!url) url = window.location.href; name = name.replace(/[\[\]]/g, "\\$&"); var regex = new RegExp("[?&]" + name + "(=([^&#]*)|&|#|$)"), results = regex.exec(url); if (!results) return null; if (!results[2]) return ''; return decodeURIComponent(results[2].replace(/\+/g, " ")); } // Give the parameter a variable name var action = getParameterByName('action'); var success = getParameterByName('success'); $(document).ready(function () { if (action == 'subscribe' && (success === null || success === 'true')) { $('body').addClass('subscribe-success'); } if (action == 'subscribe' && success === 'false') { $('body').addClass('subscribe-failure'); } $('.subscribe-notification .subscribe-close-button').click(function () { $('.subscribe-notification').addClass('close'); }); // Reset form on opening subscrion overlay $('.subscribe-button').click(function () { $('.subscribe-overlay form').removeClass(); $('.subscribe-email').val(''); }); }); </script> </body> </html>

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