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Travel + Leisure America's Best Small Towns Methodology

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has-left-label gpt leaderboard "> <div id="leaderboard-flex-1" class="wrapper" ></div> </div> <div id="mm-ads-leaderboard-spacer_1-0" class="comp mm-ads-leaderboard-spacer mntl-block js-rollaway-spacer"></div><main id="main" class="loc main" role="main"><iframe id="height-change-listener" role="none" tabindex="-1" src="about:blank" aria-hidden="true"></iframe> <article id="travelandleisure-article--sc_1-0" class="comp travelandleisure-article--sc travelandleisure-article mntl-article mntl-article--three-column" data-tracking-container="true"><div class="loc article-header"><div id="travelandleisure-article-header_1-0" class="comp travelandleisure-article-header mntl-article-header"><div class="loc article-preheading"><div id="article-preheading_1-0" class="comp article-preheading travelandleisure-article-preheading mntl-block"><ul id="mntl-universal-breadcrumbs_1-0" class="comp mntl-universal-breadcrumbs mntl-block type--squirrel breadcrumbs" data-tracking-container="true"><li 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mntl-attribution__item mntl-attribution__item--has-date"> <span class="mntl-attribution__item-descriptor">By</span> <div data-tooltip="<p>Since 1971, Travel &#43; Leisure editors have followed one mission: to inform, inspire, and guide travelers to have deeper, more meaningful experiences. T&#43;L&#39;s editors have traveled to countries all over the world, having flown, sailed, road tripped, and taken the train countless miles. They&#39;ve visited small towns and big cities, hidden gems and popular destinations, beaches and mountains, and everything in between. With a breadth of knowledge about destinations around the globe, air travel, cruises, hotels, food and drinks, outdoor adventure, and more, they are able to take their real-world experience and provide readers with tried-and-tested trip ideas, in-depth intel, and inspiration at every point of a journey.</p>" tabindex="0" data-inline-tooltip="true"> <a href="https://www.travelandleisure.com/author/travel-leisure-editors" rel="nocaes" data-trigger-link="true" class="mntl-attribution__item-name" tabindex="-1" >Travel + Leisure Editors</a> <div id="mntl-author-tooltip_1-0" class="comp mntl-author-tooltip mntl-tooltip mntl-group"> <div class="mntl-author-tooltip__top mntl-author-tooltip__top--no-image"> <div id="mntl-author-tooltip__name_1-0" class="comp mntl-author-tooltip__name mntl-attribution__item "> <a href="https://www.travelandleisure.com/author/travel-leisure-editors" rel="nocaes" class="mntl-attribution__item-name" tabindex="0" >Travel + Leisure Editors</a> </div> <div class="mntl-author-tooltip__bio"> <p>Since 1971, Travel &#43; Leisure editors have followed one mission: to inform, inspire, and guide travelers to have deeper, more meaningful experiences. T&#43;L&#39;s editors have traveled to countries all over the world, having flown, sailed, road tripped, and taken the train countless miles. They&#39;ve visited small towns and big cities, hidden gems and popular destinations, beaches and mountains, and everything in between. With a breadth of knowledge about destinations around the globe, air travel, cruises, hotels, food and drinks, outdoor adventure, and more, they are able to take their real-world experience and provide readers with tried-and-tested trip ideas, in-depth intel, and inspiration at every point of a journey.</p> </div> </div> <div class="mntl-author-tooltip__bottom"> <a href="/about-us-5324386#toc-editorial-policy" rel="nocaes" class="mntl-author-tooltip__learn-more-link" >Travel + Leisure Editorial Guidelines</a> </div> </div></div> </div> <div class="mntl-attribution__item-date">Published on September 5, 2024</div></div> </div> <ul id="social-share_1-0" class="comp social-share mntl-universal-social-share share" data-title="How Travel &#43; Leisure Chooses America&#39;s Best Small Towns" data-description="Here&#39;s how our panel of experts decides on the best small towns in the U.S. each year." data-tracking-container="true"> <li class="share-item share-item-facebook"> <span 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xlink:href="#icon-expand_more" href="#icon-expand_more"></use> </svg></div> <ul id="mntl-toc__list_1-0" class="comp mntl-toc__list mntl-toc__list-heading expert-content type--cat"><li id="mntl-toc__list-item_1-0" class="comp mntl-toc__list-item mntl-block"><div id="mntl-toc__list-item-heading_1-0" class="comp mntl-toc__list-item-heading mntl-block"><a href="#toc-what-are-the-categories" rel="nocaes" id="mntl-toc__list-item-link_1-0" class="mntl-toc__list-item-link mntl-text-link mntl-toc__list-item-link js-mntl-toc-link" data-tracking-container="true" ><span class="link__wrapper">What are the categories?</span> <svg class="icon icon-play_arrow " > <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#icon-play_arrow" href="#icon-play_arrow"></use> </svg></a></div></li> <li id="mntl-toc__list-item_2-0" class="comp mntl-toc__list-item mntl-block"><div id="mntl-toc__list-item-heading_2-0" class="comp mntl-toc__list-item-heading mntl-block"><a href="#toc-what-are-the-rules" 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</svg></a></div></li> <li id="mntl-toc__list-item_4-0" class="comp mntl-toc__list-item mntl-block"><div id="mntl-toc__list-item-heading_4-0" class="comp mntl-toc__list-item-heading mntl-block"><a href="#toc-meet-the-panel" rel="nocaes" id="mntl-toc__list-item-link_4-0" class="mntl-toc__list-item-link mntl-text-link mntl-toc__list-item-link js-mntl-toc-link" data-tracking-container="true" ><span class="link__wrapper">Meet the Panel</span> <svg class="icon icon-play_arrow " > <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#icon-play_arrow" href="#icon-play_arrow"></use> </svg></a></div></li></ul></div></div></div></div> </div><div class="loc article-content"><div id="article__primary-video-container_1-0" class="comp article__primary-video-container mntl-block"></div> <div id="article__broad-video-jw_1-0" class="comp article__broad-video-jw mntl-jwplayer-broad mntl-block is-hidden" data-pixel-depth="100"><div id="mntl-jwplayer-broad__video_1-0" class="comp mntl-jwplayer-broad__video mntl-jwplayer mm-video lazyload" data-bgset data-sizes="auto"></div> <div id="mntl-jwplayer-broad__title_1-0" class="comp mntl-jwplayer-broad__title mntl-block"><div id="mntl-jwplayer-broad__title--text_1-0" class="comp mntl-jwplayer-broad__title--text mntl-text-block type--mouse"></div> <button id="mntl-jwplayer-broad__title-icon--close_1-0" class="comp mntl-jwplayer-broad__title-icon--close mntl-block type--shrew-bold" data-click-tracked="false"><span id="mntl-text-block_1-0" class="comp mntl-text-block">Close</span> <svg class="icon close-icon " > <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#close-icon" href="#close-icon"></use> </svg></button></div></div> <figure id="figure-article_1-0" class="comp figure-article mntl-universal-primary-image right-rail__offset type--mouse figure-landscape primary-image"> <div class="primary-image__media"> <div class="img-placeholder" style="padding-bottom:66.5%;"> <img src="https://www.travelandleisure.com/thmb/ku_dWc1ySWFP-4k4kgrN1mim9X4=/1500x0/filters:no_upscale():max_bytes(150000):strip_icc()/TAL-methodology-new-hope-pa-METHODABST24-311bc3118af7418ca0d96715342fcf63.jpg" width="2000" height="1330" srcset="https://www.travelandleisure.com/thmb/zEqaKkmEVX5KXd7IG4GL2CaueaM=/750x0/filters:no_upscale():max_bytes(150000):strip_icc()/TAL-methodology-new-hope-pa-METHODABST24-311bc3118af7418ca0d96715342fcf63.jpg 750w" sizes="750px" alt="People on main street in New Hope, PA" class=" primary-image__image mntl-primary-image--blurry" onload="(function(e){e.classList.add(&#39;loaded&#39;)})(this)" style="--blurry: url(&#39;data:image/gif;charset=utf-8;base64,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&#39;)" /> <noscript> <img src="https://www.travelandleisure.com/thmb/ku_dWc1ySWFP-4k4kgrN1mim9X4=/1500x0/filters:no_upscale():max_bytes(150000):strip_icc()/TAL-methodology-new-hope-pa-METHODABST24-311bc3118af7418ca0d96715342fcf63.jpg" width="2000" height="1330" class="loaded primary-img--noscript primary-image__image mntl-primary-image--blurry" srcset="https://www.travelandleisure.com/thmb/zEqaKkmEVX5KXd7IG4GL2CaueaM=/750x0/filters:no_upscale():max_bytes(150000):strip_icc()/TAL-methodology-new-hope-pa-METHODABST24-311bc3118af7418ca0d96715342fcf63.jpg 750w" sizes="750px" alt="People on main street in New Hope, PA" /> </noscript> </div> </div> <figcaption id="primary-image__figcap_1-0" class="comp primary-image__figcap mntl-figure-caption figure-article-caption"> <span class="figure-article-caption-text">People walking past stores and restaurants along the scenic main street in New Hope, Pennsylvania.</span> <span class="figure-article-caption-owner">Photo: <p>Alessandra Amodio/Travel + Leisure</p></span> </figcaption></figure> <div id="article-content_1-0" class="comp article-content mntl-block"><div id="travelandleisure-sc-page_1-0" class="comp travelandleisure-sc-page mntl-sc-page mntl-block structured-content" data-sc-sticky-offset="90" data-sc-ad-label-height="24" data-sc-ad-track-spacing="100" data-sc-min-track-height="250" data-sc-max-track-height="600" data-sc-breakpoint="50em" data-sc-load-immediate="4" data-sc-content-positions="[1, 1250, 1550, 1950, 2350, 2750, 3150, 3550, 3950]" data-bind-scroll-on-start="true"><p id="mntl-sc-block_1-0" class="comp mntl-sc-block mntl-sc-block-html"> <em>Travel &#43; Leisure</em> launched a new annual tentpole, America’s Best Small Towns, in 2023 to shine a spotlight on the lesser-visited destinations we want you, our readers, to know about, be it for natural beauty and outdoor adventure (think beaches, mountains, lakes, and deserts), or specific topics of interest, such as great restaurants and vineyards, interesting culture, and soothing wellness experiences. For the 2024 edition, we added three new categories: shopping, retirement, and college towns. </p> <div id="mntl-sc-block_2-0" class="comp mntl-sc-block mntl-sc-block-adslot mntl-block"></div> <p id="mntl-sc-block_3-0" class="comp mntl-sc-block mntl-sc-block-html"> That means this year, we&#39;ve selected winners across 10 small town categories to let you in on our travel secrets. We hope they inspire you to go out and get to know the places that are quietly making our country such a wonderful place to explore. </p> <div id="mntl-sc-block_4-0" class="comp mntl-sc-block mntl-sc-block-adslot mntl-block"></div> <p id="mntl-sc-block_5-0" class="comp mntl-sc-block mntl-sc-block-html"> <a href="https://www.travelandleisure.com/americas-best-small-towns-of-2024-8699455" data-component="link" data-source="inlineLink" data-type="internalLink" data-ordinal="1">See America's Best Small Towns of 2024</a> </p> <div id="mntl-sc-block_6-0" class="comp mntl-sc-block mntl-sc-block-adslot mntl-block"></div> <span class="heading-toc" id="toc-what-are-the-categories"></span><h2 id="mntl-sc-block_7-0" class="comp mntl-sc-block travelandleisure-sc-block-heading mntl-sc-block-heading" style> <span class="mntl-sc-block-heading__text"> What are the categories? </span> </h2> <ul id="mntl-sc-block_8-0" class="comp mntl-sc-block mntl-sc-block-html"> <li>Best Small Beach Town</li><li>Best Small Mountain Town</li><li>Best Small Desert Town</li><li>Best Small Lake Town</li><li>Best Small Retirement Town<br/></li><li>Best Small Food &#43; Wine Town</li><li>Best Small Spa &#43; Wellness Town</li><li>Best Small Shopping Town</li><li>Best Small Arts &#43; Culture Town</li><li>Best Small College Town</li> </ul> <div id="mntl-sc-block_9-0" class="comp mntl-sc-block mntl-sc-block-adslot mntl-block"></div> <span class="heading-toc" id="toc-what-are-the-rules"></span><h2 id="mntl-sc-block_10-0" class="comp mntl-sc-block travelandleisure-sc-block-heading mntl-sc-block-heading" style> <span class="mntl-sc-block-heading__text"> What are the rules? </span> </h2> <p id="mntl-sc-block_11-0" class="comp mntl-sc-block mntl-sc-block-html"> In order to qualify as one of America’s Best Small Towns, a town must be located in the United States and have a full-time population below 25,000 residents, according to the most recent U.S. Census Bureau data. It must also excel in its category and offer a variety of activities, accommodations, and a timely reason to visit — be it a notable new festival, hotel, restaurant, attraction, or tourism initiative. </p> <div id="mntl-sc-block_12-0" class="comp mntl-sc-block mntl-sc-block-adslot mntl-block"></div> <span class="heading-toc" id="toc-how-did-we-choose-the-winners"></span><h2 id="mntl-sc-block_13-0" class="comp mntl-sc-block travelandleisure-sc-block-heading mntl-sc-block-heading" style> <span class="mntl-sc-block-heading__text"> How did we choose the winners? </span> </h2> <p id="mntl-sc-block_14-0" class="comp mntl-sc-block mntl-sc-block-html"> We polled our colleagues and contributors, trusted travel advisors, and industry leaders from all over the U.S. for nominations. Our 2024 America's Best Small Towns panel of 10 experts, comprised of T+L editors, <a href="https://www.travelandleisure.com/a-list/a-list-travel-advisors" data-component="link" data-source="inlineLink" data-type="internalLink" data-ordinal="1">A-List travel advisors</a>, and travel influencers who specialize in domestic travel, then sifted through the many thoughtful responses and chose the destinations we believe our readers will enjoy the most right now. </p> <div id="mntl-sc-block_15-0" class="comp mntl-sc-block mntl-sc-block-adslot mntl-block"></div> <span class="heading-toc" id="toc-meet-the-panel"></span><h2 id="mntl-sc-block_16-0" class="comp mntl-sc-block travelandleisure-sc-block-heading mntl-sc-block-heading" style> <span class="mntl-sc-block-heading__text"> Meet the Panel </span> </h2> <h3 id="mntl-sc-block_17-0" class="comp mntl-sc-block travelandleisure-sc-block-subheading mntl-sc-block-subheading" style> <span class="mntl-sc-block-subheading__text"> Nina Ruggiero </span> </h3> <p id="mntl-sc-block_18-0" class="comp mntl-sc-block mntl-sc-block-html"> <a href="https://www.travelandleisure.com/author/nina-ruggiero" data-component="link" data-source="inlineLink" data-type="internalLink" data-ordinal="1">Nina Ruggiero</a> is Travel + Leisure's senior editorial director and co-founder of Be A Travel Writer, an online course for aspiring travel journalists. She's a city dweller turned small beach town aficionado and has happily called Hermosa Beach, CA (population 18,985) home for the past five years. </p> <div id="mntl-sc-block_19-0" class="comp mntl-sc-block mntl-sc-block-adslot mntl-block"></div> <h3 id="mntl-sc-block_20-0" class="comp mntl-sc-block travelandleisure-sc-block-subheading mntl-sc-block-subheading" style> <span class="mntl-sc-block-subheading__text"> Alisha Prakash </span> </h3> <p id="mntl-sc-block_21-0" class="comp mntl-sc-block mntl-sc-block-html"> <a href="https://www.travelandleisure.com/author/alisha-prakash" data-component="link" data-source="inlineLink" data-type="internalLink" data-ordinal="1">Alisha Prakash</a> is the associate editorial director at Travel + Leisure, where she covers undiscovered destinations, luxury hotels and experiences, outdoor adventures, and more. While she loves traveling to far-flung locations, she also finds joy in exploring closer to home: One of her all-time favorite trips was a road trip through the U.S., hitting 35 states in 60 days. </p> <div id="mntl-sc-block_22-0" class="comp mntl-sc-block mntl-sc-block-adslot mntl-block"></div> <h3 id="mntl-sc-block_23-0" class="comp mntl-sc-block travelandleisure-sc-block-subheading mntl-sc-block-subheading" style> <span class="mntl-sc-block-subheading__text"> Elizabeth Rhodes </span> </h3> <p id="mntl-sc-block_24-0" class="comp mntl-sc-block mntl-sc-block-html"> <a href="https://www.travelandleisure.com/author/elizabeth-rhodes" data-component="link" data-source="inlineLink" data-type="internalLink" data-ordinal="1">Elizabeth Rhodes</a> is a senior editor at Travel + Leisure who has traveled from the Antarctic to the Arctic Circle — and many places in between. 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She edits the Discoveries section and assigns longer stories with a focus on outdoor and adventure travel, as well as Canada, Northern Europe, and the Southeastern U.S. </p> <div id="mntl-sc-block_28-0" class="comp mntl-sc-block mntl-sc-block-adslot mntl-block"></div> <h3 id="mntl-sc-block_29-0" class="comp mntl-sc-block travelandleisure-sc-block-subheading mntl-sc-block-subheading" style> <span class="mntl-sc-block-subheading__text"> Kareema Bee </span> </h3> <p id="mntl-sc-block_30-0" class="comp mntl-sc-block mntl-sc-block-html"> Kareema Bee is an Emmy-nominated producer, writer, and content creator. Her love for travel took off at the tender age of 10 years old, flying solo from NYC to the &#34;big&#34; town of St. Matthews, SC to spend her summers with her grandmother. </p> <div id="mntl-sc-block_31-0" class="comp mntl-sc-block mntl-sc-block-adslot mntl-block"></div> <h3 id="mntl-sc-block_32-0" class="comp mntl-sc-block travelandleisure-sc-block-subheading mntl-sc-block-subheading" style> <span class="mntl-sc-block-subheading__text"> Susmita Baral </span> </h3> <p id="mntl-sc-block_33-0" class="comp mntl-sc-block mntl-sc-block-html"> <a href="https://www.travelandleisure.com/susmita-baral-7105069" data-component="link" data-source="inlineLink" data-type="internalLink" data-ordinal="1">Susmita Baral</a> is an editor at Travel + Leisure with a decade of experience covering food, travel, climate science, and culture. She's lived in 11 U.S. states and visited 42 — and has a soft spot for small towns around the world. </p> <div id="mntl-sc-block_34-0" class="comp mntl-sc-block mntl-sc-block-adslot mntl-block"></div> <h3 id="mntl-sc-block_35-0" class="comp mntl-sc-block travelandleisure-sc-block-subheading mntl-sc-block-subheading" style> <span class="mntl-sc-block-subheading__text"> Michelle Murré </span> </h3> <p id="mntl-sc-block_36-0" class="comp mntl-sc-block mntl-sc-block-html"> <a href="https://azurinetravel.com/" data-component="link" data-source="inlineLink" data-type="externalLink" data-ordinal="1" rel="nofollow">Michelle Murré</a> is a T+L A-List travel advisor who owns luxury firm Azurine Travel, based in beautiful St. Helena in the Napa Valley. She has the good fortune to be able to visit many of the gorgeous small towns in California's wine country and beyond. </p> <div id="mntl-sc-block_37-0" class="comp mntl-sc-block mntl-sc-block-adslot mntl-block"></div> <h3 id="mntl-sc-block_38-0" class="comp mntl-sc-block travelandleisure-sc-block-subheading mntl-sc-block-subheading" style> <span class="mntl-sc-block-subheading__text"> Mike Augustine </span> </h3> <p id="mntl-sc-block_39-0" class="comp mntl-sc-block mntl-sc-block-html"> <a href="https://www.travelandleisure.com/mike-augustine-8711127" data-component="link" data-source="inlineLink" data-type="internalLink" data-ordinal="1">Mike Augustine</a> is a T+L A-List travel advisor who grew up in a cozy small town in rural Ohio, which fueled his love for travel and his passion for showcasing small towns across America when he designs itineraries for clients. 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