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<!DOCTYPE html> <html xmlns:og="http://opengraphprotocol.org/schema/" xmlns:fb="http://www.facebook.com/2008/fbml" lang="en-US" class="no-js"> <head> <meta name="viewport" content="width=device-width,initial-scale=1.0" /> <meta name="apple-mobile-web-app-capable" content="yes" /> <meta name="apple-mobile-web-app-status-bar-style" content="black" />  <base href=""> <meta charset="utf-8" /> <title>ACCOR + AV&C / SEEKER (2018) — HARD WORK PARTY</title> <meta http-equiv="Accept-CH" content="Sec-CH-UA-Platform-Version, Sec-CH-UA-Model" /><link rel="icon" type="image/x-icon" href="https://images.squarespace-cdn.com/content/v1/538c81d0e4b0573d1379a8dc/1475673441479-LW03MAJNTHZCIWLPDS2G/favicon.ico?format=100w"/> <link rel="canonical" href="https://hardwork.party/accor-avc-seeker-2018"/> <meta property="og:site_name" content="HARD WORK PARTY"/> <meta property="og:title" content="ACCOR + AV&C / SEEKER (2018) — HARD WORK PARTY"/> <meta property="og:url" content="https://hardwork.party/accor-avc-seeker-2018"/> <meta property="og:type" content="website"/> <meta property="og:description" content="While technically a video shoot, Le Club Accor Hotels’ Seeker project brought together all the challenges of a live-to-tape event, live special effects, and several interactive digital media moments into one seamless multi-camera experience for a series of influencers and visitors from the press. "/> <meta property="og:image" content="http://static1.squarespace.com/static/538c81d0e4b0573d1379a8dc/t/5d4892735c83e4000179b14d/1565037177661/accor_social.jpg?format=1500w"/> <meta property="og:image:width" content="1500"/> <meta property="og:image:height" content="841"/> <meta itemprop="name" content="ACCOR + AV&C / SEEKER (2018) — HARD WORK PARTY"/> <meta itemprop="url" content="https://hardwork.party/accor-avc-seeker-2018"/> <meta itemprop="description" content="While technically a video shoot, Le Club Accor Hotels’ Seeker project brought together all the challenges of a live-to-tape event, live special effects, and several interactive digital media moments into one seamless multi-camera experience for a series of influencers and visitors from the press. 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"/> <meta name="description" content="While technically a video shoot, Le Club Accor Hotels’ Seeker project brought together all the challenges of a live-to-tape event, live special effects, and several interactive digital media moments into one seamless multi-camera experience for a series of influencers and visitors from the press. The premise, conceptualized and directed by The Mill , was to use biometric indicators to gauge guests’ reactions to a series of prompts, and to use those indicators to suggest an appropriate vacation destination from the Accor portfolio. For this project, working for AV&C , we provided technical direction services, overseeing dynamic content on acres of curved LED walls, water gags, ferrofluids, multiple custom fabricated elements, and the choreography necessary to make it feel seamless again and again to the talent seeing it for the first time. We also provided interaction and graphics development services, creating the ‘hero’ moment that asked the users to improvise movements in concert with a constellation of burning embers in an immersive environment. This project was especially fun because it brought together some of our favorite collaborators from multiple teams for a few hectic but fun days to make something we knew The Mill would knock out of the park. Client: Le Club Accor Hotels Agency: The Mill Spatial Design, Animation, Show Control, Effects: AV&C Sound Design: Antfood Technical Direction, Realtime Graphics and Interactive Development: Noah Norman / Hard Work Party" /> <link rel="preconnect" href="https://images.squarespace-cdn.com"> <script type="text/javascript" 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together all the challenges of a live-to-tape event, live special effects, and several interactive digital media moments into one seamless multi-camera experience for a series of influencers and visitors from the press.</p><p class="" style="white-space:pre-wrap;">The premise, conceptualized and directed by <a href="http://www.themill.com/" target="_blank">The Mill</a>, was to use biometric indicators to gauge guests’ reactions to a series of prompts, and to use those indicators to suggest an appropriate vacation destination from the Accor portfolio.</p><p class="" style="white-space:pre-wrap;">For this project, working for <a href="https://www.av-controls.com/" target="_blank">AV&C</a>, we provided technical direction services, overseeing dynamic content on acres of curved LED walls, water gags, ferrofluids, multiple custom fabricated elements, and the choreography necessary to make it feel seamless again and again to the talent seeing it for the first time.</p><p class="" style="white-space:pre-wrap;">We also provided interaction and graphics development services, creating the ‘hero’ moment that asked the users to improvise movements in concert with a constellation of burning embers in an immersive environment.</p><p class="" style="white-space:pre-wrap;">This project was especially fun because it brought together some of our favorite collaborators from multiple teams for a few hectic but fun days to make something we knew The Mill would knock out of the park.</p><p class="" data-rte-preserve-empty="true" style="white-space:pre-wrap;"></p><p class="" style="white-space:pre-wrap;">Client: Le Club Accor Hotels</p><p class="" style="white-space:pre-wrap;">Agency: The Mill</p><p class="" style="white-space:pre-wrap;">Spatial Design, Animation, Show Control, Effects: AV&C</p><p class="" style="white-space:pre-wrap;">Sound Design: Antfood</p><p class="" style="white-space:pre-wrap;">Technical Direction, Realtime Graphics and Interactive Development: Noah Norman / Hard Work Party</p></section> <div class="share-like"> <span class="squarespace-social-buttons inline-style" data-system-data-id="5d64523b1ea1680001d79a04" data-asset-url="https://images.squarespace-cdn.com/content/v1/538c81d0e4b0573d1379a8dc/1566855743868-RUDO5WKGZEC004F5UEF3/accor_social.jpg" data-record-type="" data-full-url="/accor-avc-seeker-2018" data-title="ACCOR + AV&C / SEEKER (2018)"></span> </div> </div> <div class="gallery"> <a class="gallery-item" > <div class="sqs-video-wrapper" data-html="<iframe allow="autoplay; fullscreen" allowfullscreen="" src="https://player.vimeo.com/video/283038674?app_id=122963&amp;wmode=opaque" width="640" frameborder="0" title="Accor Hotels ‘Seeker’ | A Biometric Data Driven Experience" height="360"></iframe>" data-provider-name="Vimeo"><div class="sqs-video-overlay" style="opacity: 0;"><img data-load="false" 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