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href="/web/20120603151842/http://www.quantcast.com/user/signup" onclick="trackEvent('Subheader','Use Quantcast Button')"/><span id="call-to-action-text">Start Now</span></a> </div> <div class="left header-image"> <h1>About</h1> </div> <div class="clear"></div> </div> <div class="content"> <div id="container"> <div id="content" role="main"> <div id="flexpost-header-3col-large-container"><div class="col1"><div class="headline-text-image"><h1>Measure Your Audience</br><font color="#DBBC28">Reach Them At Scale</font></h1></div><div class="html-copy">Better understand, find, buy and sell targeted audiences in real time.</div><div class="call-to-action"><a href=""></a></div></div><div class="col2"><div id="header-text-image"><a href=""><img id="row_middle_image_0" src="//web.archive.org/web/20120603151842im_/http://ak.quantcast.com/wp-content/uploads/2011/08/main.jpg"></a></div></div><div class="col3"><div class="link-section"><h3>More About</br>Quantcast</h3> <a href="/web/20120603151842/http://www.quantcast.com/measurement">Quantcast Measurement</a></br></br> <a href="/web/20120603151842/http://www.quantcast.com/audience">Quantcast Audience</a></br></br> <a href="/web/20120603151842/http://www.quantcast.com/audience/verticals">Verticals</a></br></br> <a href="https://web.archive.org/web/20120603151842/http://www.quantcast.com/contact#businessInquiry">Contact Us</a></div></div></div> <div id="flex-post-children-container"> <div class="flexpost-3col-large-container" id="row-1"><div class="col1"><div class="headline-text-image"><h2>Publishers and Platforms</h2></div> <div class="html-copy">Employ Quantcast throughout the sales process to help win, execute and renew deals, driving increased yields.</br></br> Quantcast Measurement provides free, directly measured traffic and audience composition reports. These reports are Media Ratings Council-accredited, ensuring that your traffic data is both accurate and reliable.</br></br> Use Quantcast audience segments to group your audiences any way you like. Define the custom audiences advertisers want and deliver more of your hard-won audience base. Quantcast enable you to add <a href="/web/20120603151842/http://www.quantcast.com/audience/quantcast-lookalikes">Quantcast Lookalikes</a> (targeting) to compliment your business by serving the exact audience a marketer wants to reach.</br></br> Quantcast demographics: Segment out specific audiences you want to sell across your content. Adjust the composition of your audiences to index higher, and target audiences that were previously challenging to deliver.</div></div><div class="col2"><div id="header-text-image"><img id="row_middle_image_1" src="//web.archive.org/web/20120603151842im_/http://ak.quantcast.com/wp-content/uploads/2011/08/pubs_overview2.jpg"></div></div><div class="col3"><div class="link-section"><h3>More</h3> <a href="/web/20120603151842/http://www.quantcast.com/measurement">Quantcast Measurement</a></br></br> <a href="/web/20120603151842/http://www.quantcast.com/audience">Quantcast Audience for Publishers and Platforms</a></br></br> <a href="/web/20120603151842/http://www.quantcast.com/audience/verticals">Verticals</a></br></br> <a href="https://web.archive.org/web/20120603151842/http://www.quantcast.com/contact#businessInquiry">Contact Us</a></div></div></div><div class="flexpost-3col-large-container" id="row-2"><div class="col1"><div class="headline-text-image"><h2>Advertisers and Agencies</h2></div> <div class="html-copy">Quantcast enables you to understand what makes your audience distinctive across your product lines and throughout your funnel. Learn the difference between visitors and converters.</br></br> With Quantcast, take your audience of thousands engaging with your site or product. Amplify your targeting to reach tens of millions more new customers like them.</br></br> Only Quantcast ranks and scores your audience against the entire Web for relevance to your goal, finding more individuals who look and act like your best customers.</div></div><div class="col2"><div id="header-text-image"><img id="row_middle_image_2" src="//web.archive.org/web/20120603151842im_/http://ak.quantcast.com/wp-content/uploads/2011/08/a_a.jpg"></div></div><div class="col3"><div class="link-section"><h3>More</h3> <a href="/web/20120603151842/http://www.quantcast.com/audience/reach-audience-for-marketers">Quantcast Audience</br>For Marketers</a></br></br> <a href="/web/20120603151842/http://www.quantcast.com/audience/verticals">Verticals</a></br></br> <a href="https://web.archive.org/web/20120603151842/http://www.quantcast.com/contact#businessInquiry">Contact Us</a></div></div></div><div class="flexpost-3col-large-container" id="row-3"><div class="col1"><div class="headline-text-image"><h2>Who Is Using Quantcast?</h2></div> <div class="html-copy">All 10 of the top 10 media agencies by ad revenue use Quantcast Audience find and buy audiences online. More than 100 million web destinations directly measure their properties with the entirely free Quantcast Measurement service. These organizations know that Quantcast is the gold standard for measuring and reaching audiences.</div></div><div class="col2"><div id="header-text-image"><img id="row_middle_image_3" src="//web.archive.org/web/20120603151842im_/http://ak.quantcast.com/wp-content/uploads/2011/08/agencies.png"></div></div><div class="col3"><div class="link-section"><h3>More</h3> <a href="/web/20120603151842/http://www.quantcast.com/measurement">Quantcast Measurement</a></br></br> <a href="/web/20120603151842/http://www.quantcast.com/audience">Quantcast Audience</a></br></br> <a href="/web/20120603151842/http://www.quantcast.com/audience/verticals">Verticals</a></br></br> <a href="https://web.archive.org/web/20120603151842/http://www.quantcast.com/contact#businessInquiry">Contact Us</a></div></div></div><div class="flexpost-3col-large-container" id="row-4"><div class="col1"><div class="headline-text-image"><h2>What Others Are Saying</h2></div> <div class="html-copy">“...already the de facto standard for measuring web audiences...”</br> FastCompany</br></br> “...breaking the ad targeting mold...”Advertising Age</br></br> “...upending online targeting...”</br> Wall Streeet Journal</br></br> "...every so often you come across something that is really jaw dropping and Quantcast is one such"</br> Bloor Research</div></div><div class="col2"><div id="header-text-image"><img id="row_middle_image_4" src="//web.archive.org/web/20120603151842im_/http://ak.quantcast.com/wp-content/uploads/2011/08/innovative.png"></div></div><div class="col3"><div class="link-section"><h3>More</h3> <a href="/web/20120603151842/http://www.quantcast.com/inside-quantcast">IQ (Blog)</a></br></br> <a href="/web/20120603151842/http://www.quantcast.com/audience/verticals">Verticals</a></br></br></div></div></div><div class="flexpost-3col-large-container" id="row-5"><div class="col1"><div class="headline-text-image"><h2>What Makes Us Different</h2></div> <div class="html-copy">Quantcast Lookalikes are relevant and unique to your brand and products and thus deliver superior performance when compared to other targeting solutions.</div></div><div class="col2"><div id="header-text-image"><img id="row_middle_image_5" src="//web.archive.org/web/20120603151842im_/http://ak.quantcast.com/wp-content/uploads/2011/08/quantified_3.png"></div></div><div class="col3"><div class="link-section"><h3>More</h3> <a href="/web/20120603151842/http://www.quantcast.com/how-we-do-it">About Our Data</a></br></br> <a href="/web/20120603151842/http://www.quantcast.com/audience/verticals">Verticals</a></br></br> <a href="https://web.archive.org/web/20120603151842/http://www.quantcast.com/contact#businessInquiry">Contact Us</a></div></div></div><div class="flexpost-3col-large-container" id="row-6"><div class="col1"><div class="headline-text-image"><h2>Privacy</h2></div> <div class="html-copy">We take privacy very seriously.</br></br> You've worked hard to build your audience. We respect this and take consumer choice and protection of your data very seriously. We never build or sell in-market segments and we never allow anyone to retarget your audience or customers.</div></div><div class="col2"><div id="header-text-image"><img id="row_middle_image_6" src="//web.archive.org/web/20120603151842im_/http://ak.quantcast.com/wp-content/uploads/2011/08/privacy.png"></div></div><div class="col3"><div class="link-section"><h3>More</h3> <a href="/web/20120603151842/http://www.quantcast.com/how-we-do-it/consumer-choice">Consumer Choice</a></br></br> <a href="/web/20120603151842/http://www.quantcast.com/how-we-do-it/consumer-choice/privacy-policy">Privacy Policy</a></br></br> <a href="/web/20120603151842/http://www.quantcast.com/learning-center/guides/adchoice-publishers">AdChoices</a></br></br> <a href="https://web.archive.org/web/20120603151842/http://www.quantcast.com/contact#businessInquiry">Contact Us</a></div></div></div><div class="flexpost-3col-large-container" id="row-7"><div class="col1"><div class="headline-text-image"><h2>Supported IAB Ad Units</h2></div> <div class="html-copy"><p>Preferred sizes:</p> <table border="1" cellspacing="0" cellpadding="5" width="80%"> <tbody> <tr align="left"> <th>Ad Unit</th> <th>Dimensions</th> <th>Max File Size (GIF/JPEG)</th> <th>Max File Size (Flash)</th> </tr> <tr> <td>Wide Skyscraper</td> <td>160x600</td> <td>15k</td> <td>40k</td> </tr> <tr> <td>Leaderboard</td> <td>728x90</td> <td>15k</td> <td>40k</td> </tr> <tr> <td>Rectangle</td> <td>300x250</td> <td>15k</td> <td>40k</td> </tr> <tr> <td>Skyscraper</td> <td>120x600</td> <td>15k</td> <td>30k</td> </tr> <tr> <td>Banner</td> <td>468x60</td> <td>15k</td> <td>30k</td> </tr> <tr> <td>Small Rectangle</td> <td>180x150</td> <td>15k</td> <td>30k</td> </tr> </tbody></table></br></br> <a href="/web/20120603151842/http://www.quantcast.com/learning-center/guides/creative-specifications">View our full creative specifications</a>. <script> $(document).ready(function(){ $('.flexpost-3col-large-container .col3').height(184).css('padding-top','13px'); 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