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Tags | Google for Developers
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<div class="devsite-product-id-row" > <div class="devsite-product-description-row"> <div class="devsite-product-description"> Learn how to set up measurement tags with gtag.js and Google Tag Manager. </div> </div> <div class="devsite-product-button-row"> <a href="https://tagmanager.google.com/" class="button " >Open Google Tag Manager</a> </div> </div> </div> </div> </div> </devsite-header> <devsite-book-nav scrollbars hidden> <div class="devsite-book-nav-filter" hidden> <span class="filter-list-icon material-icons" aria-hidden="true"></span> <input type="text" placeholder="Filter" aria-label="Type to filter" role="searchbox"> <span class="filter-clear-button hidden" data-title="Clear filter" aria-label="Clear filter" role="button" tabindex="0"></span> </div> <nav class="devsite-book-nav devsite-nav nocontent" aria-label="Side menu"> <div class="devsite-mobile-header"> <button type="button" id="devsite-close-nav" class="devsite-header-icon-button button-flat material-icons gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Close navigation" aria-label="Close navigation"> </button> <div class="devsite-product-name-wrapper"> <span class="devsite-product-name"> <ul class="devsite-breadcrumb-list" > <li class="devsite-breadcrumb-item "> <a href="https://developers.google.com/tag-platform" class="devsite-breadcrumb-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Upper Header" data-value="1" track-type="globalNav" track-name="breadcrumb" track-metadata-position="1" track-metadata-eventdetail="Tags" > Tags </a> </li> </ul> </span> </div> </div> <div class="devsite-book-nav-wrapper"> <div class="devsite-mobile-nav-top"> <ul class="devsite-nav-list"> <li class="devsite-nav-item"> <a href="/tag-platform/devguides" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Tab: The Google tag" track-name="the google tag" data-category="Site-Wide Custom Events" data-label="Responsive Tab: The Google tag" track-type="globalNav" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > The Google tag </span> </a> </li> <li class="devsite-nav-item"> <a href="/tag-platform/gtagjs" class="devsite-nav-title gc-analytics-event devsite-nav-has-children " data-category="Site-Wide Custom Events" data-label="Tab: gtag.js" track-name="gtag.js" data-category="Site-Wide Custom Events" data-label="Responsive Tab: gtag.js" track-type="globalNav" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > gtag.js </span> <span class="devsite-nav-icon material-icons" data-icon="forward" > </span> </a> </li> <li class="devsite-nav-item"> <a href="/tag-platform/tag-manager" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Tab: Tag Manager" track-name="tag manager" data-category="Site-Wide Custom Events" data-label="Responsive Tab: Tag Manager" track-type="globalNav" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Tag Manager </span> </a> </li> <li class="devsite-nav-item"> <a href="/tag-platform/security" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Tab: Security & Privacy" track-name="security & privacy" data-category="Site-Wide Custom Events" data-label="Responsive Tab: Security & Privacy" track-type="globalNav" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Security & Privacy </span> </a> </li> <li class="devsite-nav-item"> <a href="/tag-platform/learn" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Tab: Learn" track-name="learn" data-category="Site-Wide Custom Events" data-label="Responsive Tab: Learn" track-type="globalNav" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Learn </span> </a> </li> </ul> </div> </div> </nav> </devsite-book-nav> <section id="gc-wrapper"> <main role="main" class="devsite-main-content" > <devsite-content> <article class="devsite-article"> <div class="devsite-article-meta nocontent" role="navigation"> <ul class="devsite-breadcrumb-list" aria-label="Breadcrumb"> <li class="devsite-breadcrumb-item "> <a href="https://developers.google.com/" class="devsite-breadcrumb-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Breadcrumbs" data-value="1" track-type="globalNav" track-name="breadcrumb" track-metadata-position="1" track-metadata-eventdetail="" > Home </a> </li> <li class="devsite-breadcrumb-item "> <div class="devsite-breadcrumb-guillemet material-icons" aria-hidden="true"></div> <a href="https://developers.google.com/products" class="devsite-breadcrumb-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Breadcrumbs" data-value="2" track-type="globalNav" track-name="breadcrumb" track-metadata-position="2" track-metadata-eventdetail="" > Products </a> </li> <li class="devsite-breadcrumb-item "> <div class="devsite-breadcrumb-guillemet material-icons" aria-hidden="true"></div> <a href="https://developers.google.com/tag-platform" class="devsite-breadcrumb-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Breadcrumbs" data-value="3" track-type="globalNav" track-name="breadcrumb" track-metadata-position="3" track-metadata-eventdetail="Tags" > Tags </a> </li> </ul> </div> <devsite-feedback position="header" project-name="Tags" product-id="102259" bucket="tag-platform" context="" version="t-devsite-webserver-20241114-r00-rc02.464922260396498922" data-label="Send Feedback Button" track-type="feedback" track-name="sendFeedbackLink" track-metadata-position="header" class="nocontent" project-icon="https://www.gstatic.com/devrel-devsite/prod/v870e399c64f7c43c99a3043db4b3a74327bb93d0914e84a0c3dba90bbfd67625/developers/images/touchicon-180-new.png" project-support-url="https://developers.google.com/tag-platform/support" > <button> Send feedback </button> </devsite-feedback> <devsite-feature-tooltip ack-key="AckCollectionsBookmarkTooltipDismiss" analytics-category="Site-Wide Custom Events" analytics-action-show="Callout Profile displayed" analytics-action-close="Callout Profile dismissed" analytics-label="Create Collection Callout" class="devsite-page-bookmark-tooltip nocontent" dismiss-button="true" id="devsite-collections-dropdown" dismiss-button-text="Dismiss" close-button-text="Got it"> <devsite-bookmark></devsite-bookmark> <span slot="popout-heading"> Stay organized with collections </span> <span slot="popout-contents"> Save and categorize content based on your preferences. </span> </devsite-feature-tooltip> <devsite-toc class="devsite-nav" depth="2" devsite-toc-embedded disabled> </devsite-toc> <div class="devsite-article-body clearfix devsite-no-page-title"> <section class="devsite-landing-row devsite-landing-row-1-up devsite-landing-row-100" header-position="top" > <div class="devsite-landing-row-inner"> <div class="devsite-landing-row-group"> <div class="devsite-landing-row-item devsite-landing-row-item-no-media" description-position="bottom" > <div class="devsite-landing-row-item-description" > <div class="devsite-landing-row-item-body"> <h3 id="deploy-google-tag-solutions" data-text="Deploy Google tag solutions" class="hide-from-toc no-link" tabindex="0"> <a href="https://developers.google.com/tag-platform/devguides"> Deploy Google tag solutions </a> </h3> <div class="devsite-landing-row-item-description-content"> You can use Google tags to work with advertising and measurement products such as Google Analytics, Google Ads conversions, remarketing, and more. Our solutions include gtag.js and Google Tag Manager. </div> <div class="devsite-landing-row-item-buttons"> <a href="https://developers.google.com/tag-platform/devguides" class="button button-primary " >Learn more about the Google tag and Tag Manager</a> </div> </div> </div> </div> </div> </div> </section> <section class="devsite-landing-row devsite-landing-row-2-up devsite-landing-row-cards" background="grey" header-position="top" > <div class="devsite-landing-row-inner"> <header class="devsite-landing-row-header" > <div class="devsite-landing-row-header-text"> <h2 id="options" data-text="Options" tabindex="0"> Options </h2> </div> </header> <div class="devsite-landing-row-group"> <div class="devsite-landing-row-item devsite-landing-row-item-no-media" description-position="bottom" > <div class="devsite-landing-row-item-description" > <div class="devsite-landing-row-item-body"> <h3 id="gtagjs" data-text="gtag.js" class="hide-from-toc no-link" tabindex="0"> <a href="https://developers.google.com/tag-platform/gtagjs"> gtag.js </a> </h3> <div class="devsite-landing-row-item-description-content"> Send event data to all of your Google measurement products with a single tag configuration. gtag.js supports Google Ads, Campaign Manager, Display & Video 360, Search Ads 360, and Google Analytics, all from a single tag configuration. </div> <div class="devsite-landing-row-item-buttons"> <a href="https://developers.google.com/tag-platform/gtagjs/install" class="button " >Google tag installation</a> <a href="https://developers.google.com/tag-platform/gtagjs" class="button " >Learn more</a> </div> </div> </div> </div> <div class="devsite-landing-row-item devsite-landing-row-item-no-media" description-position="bottom" > <div class="devsite-landing-row-item-description" > <div class="devsite-landing-row-item-body"> <h3 id="google-tag-manager" data-text="Google Tag Manager" class="hide-from-toc no-link" tabindex="0"> <a href="https://developers.google.com/tag-platform/tag-manager"> Google Tag Manager </a> </h3> <div class="devsite-landing-row-item-description-content"> Manage your organization's website tags without editing code. Google Tag Manager provides solutions to install and configure Google and third-party tags from a powerful web interface. Tag Manager adds features such as error checking, security controls, versioning, and team collaboration utilities. </div> <div class="devsite-landing-row-item-buttons"> <a href="https://developers.google.com/tag-platform/tag-manager/web" class="button " >Tag Manager installation</a> <a href="https://developers.google.com/tag-platform/tag-manager" class="button " >Learn more</a> </div> </div> </div> </div> </div> </div> </section> <section class="devsite-landing-row devsite-landing-row-3-up" header-position="top" > <div class="devsite-landing-row-inner"> <div class="devsite-landing-row-group"> <div class="devsite-landing-row-item devsite-landing-row-item-no-media" description-position="bottom" > <div class="devsite-landing-row-item-description" icon-position="left" > <a href="https://developers.google.com/tag-platform/tag-manager/server-side"> <div class="devsite-landing-row-item-icon-container" size="medium" > <div class="devsite-landing-row-item-icon material-icons" aria-hidden="true"> dns </div> </div> </a> <div class="devsite-landing-row-item-body"> <h3 id="server-side-tagging" data-text="Server-Side Tagging" class="hide-from-toc no-link" tabindex="0"> <a href="https://developers.google.com/tag-platform/tag-manager/server-side"> Server-Side Tagging </a> </h3> <div class="devsite-landing-row-item-description-content"> Server-Side Tagging allows Tag Manager users to move measurement tag instrumentation out of their website or app and into server-side processing via Google Cloud. Server-Side Tagging offers advantages over client-side tags, such as improved performance and better security. </div> <div class="devsite-landing-row-item-buttons"> <a href="https://developers.google.com/tag-platform/tag-manager/server-side" class="button " >Get started</a> </div> </div> </div> </div> <div class="devsite-landing-row-item devsite-landing-row-item-no-media" description-position="bottom" > <div class="devsite-landing-row-item-description" icon-position="left" > <a href="https://support.google.com/tagassistant/answer/10039345"> <div class="devsite-landing-row-item-icon-container" size="medium" > <div class="devsite-landing-row-item-icon material-icons" aria-hidden="true"> assistant </div> </div> </a> <div class="devsite-landing-row-item-body"> <h3 id="tag-assistant" data-text="Tag Assistant" class="hide-from-toc no-link" tabindex="0"> <a href="https://support.google.com/tagassistant/answer/10039345"> Tag Assistant </a> </h3> <div class="devsite-landing-row-item-description-content"> Sites with Tag Assistant debug mode enabled will display in a separate browser window so that you can inspect which Google tags have fired and in which order. 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You can use conversion measurement to see how effectively interactions with your ads lead to valuable customer activity. Learn how to tag your site for effective conversion measurement. </div> <div class="devsite-landing-row-item-buttons"> <a href="https://developers.google.com/tag-platform/devguides/conversions" class="button " >Learn more about conversion tags</a> </div> </div> </div> </div> </div> </div> </section> </div> <div class="devsite-floating-action-buttons"> </div> </article> <devsite-notification > </devsite-notification> <div class="devsite-content-data"> <template class="devsite-thumb-rating-feedback"> <devsite-feedback position="thumb-rating" project-name="Tags" product-id="102259" bucket="tag-platform" context="" version="t-devsite-webserver-20241114-r00-rc02.464922260396498922" data-label="Send Feedback Button" track-type="feedback" track-name="sendFeedbackLink" track-metadata-position="thumb-rating" class="nocontent" project-icon="https://www.gstatic.com/devrel-devsite/prod/v870e399c64f7c43c99a3043db4b3a74327bb93d0914e84a0c3dba90bbfd67625/developers/images/touchicon-180-new.png" 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