Software Advisory Services | Enterprise Software Consulting

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Software, unique from other areas of spend, replaces other things and brings new capabilities to your organization.  Optimizing how you acquire, deploy, renew and govern software assets provides the agility needed for business transformation and transparency to control costs.<br /></p><p>ISG’s Software Advisory practice leverages our unmatched market insights, research analytics and expertise in validating your architecture, requirements, bill of materials, utilization and compliance to help you to effectively reduce costs, manage software assets, mitigate software compliance risks and resolve software audit issues. <br /></p><p>ISG brings the objectivity, research and expertise across the digital ecosystem to help you rapidly realize the benefits of your software acquisitions and the digital transformations they enable. </p><div class="media py-3"><a class="btn btn-primary" href="#ContactSoftwareTeam">Contact us to learn more.</a><br /><p> </p></div> </div> </div> <div id="MainPlaceholder_C005_Col01" class="sf_colsIn col-lg-6" data-sf-element="Column 2" data-placeholder-label="Column 2"> <div > <div class="videoWrapper"><iframe width="560" height="315" src="https://www.youtube.com/embed/tHffPWqY8WM" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen=""></iframe></div> </div><div class="row space-top-1" data-sf-element="Row"> <div id="MainPlaceholder_C053_Col00" class="sf_colsIn col-lg-12" data-sf-element="Column 1" data-placeholder-label="Column 1"> </div> </div> </div> </div> </div> <div id="MainPlaceholder_C050_Col00" class="sf_colsIn container space-bottom-2" data-sf-element="Container" data-placeholder-label="Container"><div class="row" data-sf-element="Row"> <div id="MainPlaceholder_C051_Col00" class="sf_colsIn col-lg-6" data-sf-element="Column 1" data-placeholder-label="Column 1"><div class="img-blue-light"> <div class="blue-overlay"></div> <div class="background-img-grayscale" style="background-image:url('/images/default-source/resourcepackages/isg2021/svg/illustrations/bankingc457b395f6446a14bdc7ff0000f6f5b0.svg?sfvrsn=cd13d931_0')"></div> </div> </div> <div id="MainPlaceholder_C051_Col01" class="sf_colsIn col-lg-6" data-sf-element="Column 2" data-placeholder-label="Column 2"> <div > <h2>Refresh Your Banking Platforms & Software<strong></strong><em></em></h2><p>There are many reasons why Core Banking and associated platforms are being refreshed across the banking landscape – <br />Fintechs are attracting bank clients, and banks are challenged to handle the shift to digital engagement models. 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(e.g., Dual Core Banking Platforms, GRC Platforms, Insurance Platforms, CCaaS Platforms, etc.)</li><li>How can I significantly improve my software risk, flexibility, savings and time-to-value for my banking platform environment?</li></ul><p>ISG can help you solve for your banking platform challenges, including building an actionable strategy and business cases, sourcing the right software and implementation partners, transforming your operating model to align with new capabilities, and realizing the value of your software investments.</p><div class="media py-3"><a class="btn btn-primary" href="#ContactSoftwareTeam" data-sf-ec-immutable="">Contact Us</a>     <a class="btn btn-primary" href="/industries/banking-financial-services">Our Solutions for Banking Industry</a><div class="media py-3"><p> </p></div></div> </div> </div> </div> </div> </div> <div id="MainPlaceholder_TE527F9F2002_Col00" class="sf_colsIn gradient-x-three-sm-primary" data-sf-element="Container" 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left-0 mb-n1 z-index-4"> <svg xmlns="http://www.w3.org/2000/svg" width="100%" viewBox="0 0 429 137" fill="none"> <path d="M429 137L429 0L214.5 125.064L0 -1.87522e-05L-5.98846e-06 137L429 137Z" /> </svg> </figure> <div class="img-blue-light"> <div class="blue-overlay"></div> <div class="background-img-grayscale" style="background-image: url('/images/default-source/default-album/retail-software-sap.tmb-th283-283.jpg?Culture=en&sfvrsn=66a5d931_2')"></div> </div> </div> <div class="card-body"> <h3 class="h6">“Classic SAP” to S/4HANA: Saving a Sunk Investment</h3> <p>ISG assists a major retail and television company in effectively leveraging its sunk investment in SAP ERP central component (ECC) to achieve $76 million in S/4 HANA savings.</p> <span class="link font-size-1 ">Learn more</span> </div> </a> </article> <article class="card client-story-card transition-3d-hover"> <a href="https://isg-one.com/client-stories/detail/drive-huge-it-savings-don-t-compromise-quality"> <div 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more</span> </div> </a> </article> </div> </div> </div> </div> </div> </div> <div class="container space-bottom-2"> <div class="card d-block bg-lightblue p-9 bg-star-right mt-n9"> <div class="position-relative z-index-2"> <span class="d-block font-weight-black text-cap mb-2 text-darkblue">Featured Event</span> <h4 class="h4">SourceIT (Paris)</h4> <h3>Reimagine Sourcing. Stay ahead of the next renewal, sourcing trend and business need.</h3> <p class="date"><time></time></p> <a class="btn btn-primary btn-lg" href="https://sourceit.isg-one.com/paris24" target='_blank'> Register now </a> </div> </div> </div> <div id="MainPlaceholder_C027_Col00" class="sf_colsIn container space-bottom-2" data-sf-element="Container" data-placeholder-label="Container"><div class="row" data-sf-element="Row"> <div id="MainPlaceholder_C028_Col00" class="sf_colsIn col-lg-12" data-sf-element="Column 1" data-placeholder-label="Column 1"> <div > <h2>Attend our Software Advisory Webinars<br /></h2> </div><div class="row space-top-1" data-sf-element="Row"> <div id="MainPlaceholder_C030_Col00" class="sf_colsIn col-lg-4" data-sf-element="Column 1" data-placeholder-label="Column 1"> <div class="h-100"> <div class="card"> <div class="card-body d-flex flex-column"> <h4 class="card-title">Sourcing IaaS and PaaS – Looking Beyond Discounts</h4> <p class="card-text">Learn how to identify oversights that cause overspending and increase transparency around determining your commitment compared into your consumption.</p> <a class="btn btn-primary mt-auto" href="https://www.youtube.com/watch?v=j1fi816tZ7M">Watch On-Demand </a> </div> </div> </div> </div> <div id="MainPlaceholder_C030_Col01" class="sf_colsIn col-lg-4" data-sf-element="Column 2" data-placeholder-label="Column 2"> <div class="h-100"> <div class="card"> <div class="card-body d-flex flex-column"> <h4 class="card-title">Understanding Oracle’s Software Licensing and Best Practices For Negotiating with Oracle</h4> <p class="card-text">Review Oracle’s licensing models and gain insights to Oracle’s negotiation practices and build and execute an effective sourcing and licensing strategy.</p> <a class="btn btn-primary mt-auto" href="https://www.youtube.com/watch?v=Y_nQeX2OIIs">Watch On-Demand </a> </div> </div> </div> </div> <div id="MainPlaceholder_C030_Col02" class="sf_colsIn col-lg-4" data-sf-element="Column 3" data-placeholder-label="Column 3"> <div class="h-100"> <div class="card"> <div class="card-body d-flex flex-column"> <h4 class="card-title">Tips for Negotiating and Contracting with Oracle</h4> <p class="card-text">Learn how to build and execute an effective sourcing and licensing strategy to deliver cost savings and risk avoidance.</p> <a class="btn btn-primary mt-auto" href="https://www.youtube.com/watch?v=IPTtgiK8VLM">Watch On-Demand </a> </div> </div> </div> </div> </div> <div class="row space-top-1" data-sf-element="Row"> <div id="MainPlaceholder_C034_Col00" class="sf_colsIn col-lg-4" data-sf-element="Column 1" data-placeholder-label="Column 1"> <div class="h-100"> <div class="card"> <div class="card-body d-flex flex-column"> <h4 class="card-title">Top Strategies to Source and Contract with Microsoft in 2021</h4> <p class="card-text">ISG’s software advisory experts discuss Microsoft 365 and its refresh of hosted user productivity offerings, Microsoft’s “last mile” of traditional perpetual software, and Windows Enterprise back from the “brink.”</p> <a class="btn btn-primary mt-auto" href="https://www.youtube.com/watch?v=_48Vg9Gx-SI">Watch On-Demand </a> </div> </div> </div> </div> <div id="MainPlaceholder_C034_Col01" class="sf_colsIn col-lg-4" data-sf-element="Column 2" data-placeholder-label="Column 2"> <div class="h-100"> <div class="card"> <div class="card-body d-flex flex-column"> <h4 class="card-title">How to Build an Effective Software Asset Management (SAM) Program to Reduce Costs & Audits</h4> <p class="card-text">When it comes to IT cost control, an underused discipline is Software Asset Management. Watch to learn what you need to know to drive more value out of your software investments.</p> <a class="btn btn-primary mt-auto" href="https://www.youtube.com/watch?v=aino-CrQYE8">Watch On-Demand </a> </div> </div> </div> </div> <div id="MainPlaceholder_C034_Col02" class="sf_colsIn col-lg-4" data-sf-element="Column 3" data-placeholder-label="Column 3"> </div> </div> </div> </div> </div> <div id="MainPlaceholder_TE527F9F2007_Col00" class="sf_colsIn space-bottom-2 position-relative research-container" data-sf-element="Container" data-placeholder-label="Container"><div id="MainPlaceholder_TE527F9F2008_Col00" class="sf_colsIn container space-2 featured-research" data-sf-element="Container" data-placeholder-label="Container"><div class="row" data-sf-element="Row"> <div id="MainPlaceholder_TE527F9F2011_Col00" class="sf_colsIn col-lg-4 col-md-5" data-sf-element="Column 1" data-placeholder-label="Column 1"> <div > <h2>ISG Research</h2><p>ISG is a leader in proprietary research, advisory consulting and executive event services focused on market trends and disruptive technologies.</p><p>Get the insight and guidance you need to accelerate growth and create more value.</p><a class="btn btn-primary mb-5" href="/research/provider-research">Learn More</a> </div> </div> <div id="MainPlaceholder_TE527F9F2011_Col01" class="sf_colsIn col-lg-8 col-md-7" data-sf-element="Column 2" data-placeholder-label="Carousel"> <div class="js-slick-carousel slick slick-equal-height slick-gutters-3 slick-center-mode-right slick-center-mode-right-offset" data-hs-slick-carousel-options='{"prevArrow" : "<span class=\" fa fa-arrow-left slick-arrow slick-arrow-primary-white slick-arrow-left rounded-circle ml-sm-n2\"></span>","nextArrow": "<span class=\"fa fa-arrow-right slick-arrow slick-arrow-primary-white slick-arrow-right rounded-circle mr-sm-2 mr-xl-4\"></span>","slidesToShow": 2.5,"infinite": false,"responsive": [{"breakpoint": 1400,"settings": {"slidesToShow": 2}},{"breakpoint": 1080,"settings": {"slidesToShow": 1.5}},{"breakpoint": 992,"settings": {"slidesToShow": 1}}]}'> <article class="js-slide pt-2"> <a class="card bg-lightgray w-100 min-h-270rem transition-3d-hover" href="https://jefforr.ventanaresearch.com/ctem-proactive-security-defense-for-business" target="_blank"> <div class="card-body"> <span class="d-block small text-blue font-weight-bold text-cap mb-2">Research</span> <h3 class="h6">CTEM: Proactive Security Defense for Business</h3> <div class="research-description"> <p>To protect their digital assets and drive business growth, they need a new approach to security: Continuous Threat Exposure Management (CTEM). CTEM software continuously monitors and manages the enterprise’s exposure to cyber risks, enabling a swift and effective response to any security incident. In this analyst perspective, we will explore how CTEM software works, why it is essential in today’s IT landscape and how it can align with broader business objectives. </p> </div> <div class="card-footer bg-transparent"> <span class="link font-size-1">Read more</span> </div> </div> </a> </article> <article class="js-slide pt-2"> <a class="card bg-lightgray w-100 min-h-270rem transition-3d-hover" href="https://research.isg-one.com/reports/Quadrant-DB-Global-2020?searchTerms=global" target="_blank"> <div class="card-body"> <span class="d-block small text-blue font-weight-bold text-cap mb-2">Research</span> <h3 class="h6">Compare Digital Business SaaS Solutions</h3> <div class="research-description"> <p>We evaluate SaaS vendors that deliver human capital management (HCM), enterprise resource planning (ERP) and customer relationship management (CRM) solutions. This empowers you to decide on digital business platforms, understand the nuances that differentiate vendors, and translate technology complexity and industry jargon into business terms such as risk, continuity, innovation, cost and business value.</p> </div> <div class="card-footer bg-transparent"> <span class="link font-size-1">Read more</span> </div> </div> </a> </article> <article class="js-slide pt-2"> <a class="card bg-lightgray w-100 min-h-270rem transition-3d-hover" href="https://research.isg-one.com/reportaction/Archetype-SAP-2020/Marketing" target="_blank"> <div class="card-body"> <span class="d-block small text-blue font-weight-bold text-cap mb-2">Research</span> <h3 class="h6">SAP HANA & Leonardo Ecosystem Partners Archetype Report</h3> <div class="research-description"> <p>SAP’s ERP portfolio has undergone several transformations in the past few years. From serving manufacturing-related functions, it has evolved to cover a gamut of enterprise functions in finance and other domains. Get the latest conditions, buyer profiles and key trends in the market.</p> </div> <div class="card-footer bg-transparent"> <span class="link font-size-1">Read more</span> </div> </div> </a> </article> <article class="js-slide pt-2"> <a class="card bg-lightgray w-100 min-h-270rem transition-3d-hover" href="https://isg-one.com/research/isg-provider-lens/salesforce-us-2021" target="_blank"> <div class="card-body"> <span class="d-block small text-blue font-weight-bold text-cap mb-2">Research</span> <h3 class="h6">Comparing Salesforce Ecosystem Partners</h3> <div class="research-description"> <p>Integrating Salesforce into your enterprise is a complex undertaking. You need the right expertise to optimize business value.<br /> <br /> The ISG Provider Lens™ Salesforce Ecosystem Partners Quadrant Report compares provider strengths, challenges and competitive differentiators in the Salesforce ecosystem market to help you make smart sourcing decisions and get the most out of your third-party contracts.<br /> <br /> <strong>Download this Free Report </strong><br /></p> </div> <div class="card-footer bg-transparent"> <span class="link font-size-1">Read more</span> </div> </div> </a> </article> </div> </div> </div> </div> </div> <div id="MainPlaceholder_TE527F9F2009_Col00" class="sf_colsIn container" data-sf-element="Container" data-placeholder-label="Container"> <div class="container team-cards space-2"> <div class="row d-flex mx-n2 mb-5 pl-lg-10 pr-lg-10"> <div class="col-md-6 col-xl-4"> <h2>Meet our team</h2> </div>  <div class="col-md-6 col-xl-4 mb-3 h-100 transition-3d-hover"> <a href="javascript:;" data-toggle="modal" data-target="#TeamLead"> <div class="team-image" style="background-image:url(https://isg-one.com/images/default-source/default-album/tyrone-magby-sq.jpg?sfvrsn=479ff831_4);"></div> <h4 class="mt-2 mb-0 text-black"> Tyrone Magby</h4> <p class="text-black"> Partner</p> </a> </div>  <div class="modal fade" id="TeamLead" tabindex="-1" aria-labelledby="teamModal" aria-hidden="true" role="dialog"> <div class="modal-dialog modal-dialog-centered" role="document"> <div class="modal-content">  <div class="modal-header"> <div class="modal-close"> <button type="button" class="btn btn-icon btn-xs btn-ghost-secondary" data-dismiss="modal" aria-label="Close"> <svg width="14" height="14" viewBox="0 0 18 18" xmlns="http://www.w3.org/2000/svg"> <path fill="currentColor" d="M11.5,9.5l5-5c0.2-0.2,0.2-0.6-0.1-0.9l-1-1c-0.3-0.3-0.7-0.3-0.9-0.1l-5,5l-5-5C4.3,2.3,3.9,2.4,3.6,2.6l-1,1 C2.4,3.9,2.3,4.3,2.5,4.5l5,5l-5,5c-0.2,0.2-0.2,0.6,0.1,0.9l1,1c0.3,0.3,0.7,0.3,0.9,0.1l5-5l5,5c0.2,0.2,0.6,0.2,0.9-0.1l1-1 c0.3-0.3,0.3-0.7,0.1-0.9L11.5,9.5z"></path> </svg> </button> </div> </div>   <div class="modal-body">  <div class="container space-2"> <div class="border-bottom space-bottom-2 mx-md-auto"> <div class="media d-block d-sm-flex"> <div class="position-relative mx-auto mb-3 mb-sm-0 mr-sm-4" style="width:200px;"> <div class="team-image" style="background-image:url(https://isg-one.com/images/default-source/default-album/tyrone-magby-sq.jpg?sfvrsn=479ff831_4);"></div>    </div> <div class="media-body"> <div class="d-flex justify-content-between align-items-center mb-2"> <h2>Tyrone Magby</h2> </div> <p class="mb-0"><p>Tyrone has over 15 years of IT strategic sourcing, consulting, operations, and crisis management experience and has led over 200 IT sourcing projects. He has held senior strategic sourcing positions at Xerox, BellSouth, DS Waters and Fiserv prior to becoming the Director of the Hardware & Software Group. His negotiation expertise includes, but is not limited to Hardware; Software; Maintenance; Professional Services; Desktop/Laptop; Thin Client, Mainframe; Distributed Servers, SAAS solutions, pCards, Fulfillment, Lockboxes and more. Tyrone has a wide negotiation range perfect for analyzing IT environments to identify and realize IT cost reduction opportunity. </p></p> </div> </div> </div> </div>  </div> </div> </div> </div>  <div class="col-md-6 col-lg-4 mb-3 h-100 transition-3d-hover person-card"> <a href="javascript:;" data-toggle="modal" data-target="#modal-0"> <div class="team-image" style="background-image:url(https://isg-one.com/images/default-source/default-album/armstrong-ed-wide.jpg?sfvrsn=a500f231_0);"></div> <h4 class="mt-2 mb-0 text-black"> Ed Armstrong</h4> <p class="text-black"> Director</p> </a> </div>  <div class="modal fade" id="modal-0" tabindex="-1" aria-labelledby="teamModal" aria-hidden="true" role="dialog"> <div class="modal-dialog modal-dialog-centered" role="document"> <div class="modal-content">  <div class="modal-header"> <div class="modal-close"> <button type="button" class="btn btn-icon btn-xs btn-ghost-secondary" data-dismiss="modal" aria-label="Close"> <svg width="14" height="14" viewBox="0 0 18 18" xmlns="http://www.w3.org/2000/svg"> <path fill="currentColor" d="M11.5,9.5l5-5c0.2-0.2,0.2-0.6-0.1-0.9l-1-1c-0.3-0.3-0.7-0.3-0.9-0.1l-5,5l-5-5C4.3,2.3,3.9,2.4,3.6,2.6l-1,1 C2.4,3.9,2.3,4.3,2.5,4.5l5,5l-5,5c-0.2,0.2-0.2,0.6,0.1,0.9l1,1c0.3,0.3,0.7,0.3,0.9,0.1l5-5l5,5c0.2,0.2,0.6,0.2,0.9-0.1l1-1 c0.3-0.3,0.3-0.7,0.1-0.9L11.5,9.5z"></path> </svg> </button> </div> </div>   <div class="modal-body">  <div class="container space-2"> <div class="border-bottom space-bottom-2 mx-md-auto"> <div class="media d-block d-sm-flex"> <div class="position-relative mx-auto mb-3 mb-sm-0 mr-sm-4" style="width:200px;"> <div class="team-image" style="background-image:url(https://isg-one.com/images/default-source/default-album/armstrong-ed-wide.jpg?sfvrsn=a500f231_0);"></div>    </div> <div class="media-body"> <div class="d-flex justify-content-between align-items-center mb-2"> <h2>Ed Armstrong</h2> </div> <p class="mb-0">Ed Armstrong is a Six-Sigma trained supply-chain and sourcing professional with over 17 years of IT, telecom, indirect strategic sourcing, category management, procurement operations, contract management, supplier management, finance and business process improvement experience. As a Principal Consultant in ISG’s Network & Software Advisory Practice, Ed is focused on  helping clients identify and capture cost and value optimization opportunities  in their enterprise, ERP, application and subscription based software and IT hardware spend verticals.</p> </div> </div> </div> </div>  </div> </div> </div> </div>  <div class="col-md-6 col-lg-4 mb-3 h-100 transition-3d-hover person-card"> <a href="javascript:;" data-toggle="modal" data-target="#modal-1"> <div class="team-image" style="background-image:url(https://isg-one.com/images/default-source/default-album/giffin-jacob-pic-sq.jpg?sfvrsn=2f0edd31_0);"></div> <h4 class="mt-2 mb-0 text-black"> Jacob Giffin</h4> <p class="text-black"> Principal Consultant</p> </a> </div>  <div class="modal fade" id="modal-1" tabindex="-1" aria-labelledby="teamModal" aria-hidden="true" role="dialog"> <div class="modal-dialog modal-dialog-centered" role="document"> <div class="modal-content">  <div class="modal-header"> <div class="modal-close"> <button type="button" class="btn btn-icon btn-xs btn-ghost-secondary" data-dismiss="modal" aria-label="Close"> <svg width="14" height="14" viewBox="0 0 18 18" xmlns="http://www.w3.org/2000/svg"> <path fill="currentColor" d="M11.5,9.5l5-5c0.2-0.2,0.2-0.6-0.1-0.9l-1-1c-0.3-0.3-0.7-0.3-0.9-0.1l-5,5l-5-5C4.3,2.3,3.9,2.4,3.6,2.6l-1,1 C2.4,3.9,2.3,4.3,2.5,4.5l5,5l-5,5c-0.2,0.2-0.2,0.6,0.1,0.9l1,1c0.3,0.3,0.7,0.3,0.9,0.1l5-5l5,5c0.2,0.2,0.6,0.2,0.9-0.1l1-1 c0.3-0.3,0.3-0.7,0.1-0.9L11.5,9.5z"></path> </svg> </button> </div> </div>   <div class="modal-body">  <div class="container space-2"> <div class="border-bottom space-bottom-2 mx-md-auto"> <div class="media d-block d-sm-flex"> <div class="position-relative mx-auto mb-3 mb-sm-0 mr-sm-4" style="width:200px;"> <div class="team-image" style="background-image:url(https://isg-one.com/images/default-source/default-album/giffin-jacob-pic-sq.jpg?sfvrsn=2f0edd31_0);"></div>    </div> <div class="media-body"> <div class="d-flex justify-content-between align-items-center mb-2"> <h2>Jacob Giffin</h2> </div> <p class="mb-0"><p>Mr. Giffin is a Principal Consultant within ISG’s Software Advisory practice. He is a leading expert in Microsoft solutions, licensing, programs, and product terms. Jake has helped hundreds of enterprise-level clients conduct due diligence engagements for investment validation and contract negotiation over the past 10+ years. He holds multiple Microsoft certifications, most recently in Azure and Microsoft 365 cloud platforms. In recognition of his knowledge, he has participated in Microsoft Worldwide Partner Advisory Council (PAC) meetings. Jake has also been selected for various speaking engagements at industry conferences and internal events.</p></p> </div> </div> </div> </div>  </div> </div> </div> </div>  <div class="col-md-6 col-lg-4 mb-3 h-100 transition-3d-hover person-card"> <a href="javascript:;" data-toggle="modal" data-target="#modal-2"> <div class="team-image" style="background-image:url(https://isg-one.com/images/default-source/default-album/dave-goodman.jpg?sfvrsn=f901fc31_2);"></div> <h4 class="mt-2 mb-0 text-black"> Dave Goodman</h4> <p class="text-black"> Director</p> </a> </div>  <div class="modal fade" id="modal-2" tabindex="-1" aria-labelledby="teamModal" aria-hidden="true" role="dialog"> <div class="modal-dialog modal-dialog-centered" role="document"> <div class="modal-content">  <div class="modal-header"> <div class="modal-close"> <button type="button" class="btn btn-icon btn-xs btn-ghost-secondary" data-dismiss="modal" aria-label="Close"> <svg width="14" height="14" viewBox="0 0 18 18" xmlns="http://www.w3.org/2000/svg"> <path fill="currentColor" d="M11.5,9.5l5-5c0.2-0.2,0.2-0.6-0.1-0.9l-1-1c-0.3-0.3-0.7-0.3-0.9-0.1l-5,5l-5-5C4.3,2.3,3.9,2.4,3.6,2.6l-1,1 C2.4,3.9,2.3,4.3,2.5,4.5l5,5l-5,5c-0.2,0.2-0.2,0.6,0.1,0.9l1,1c0.3,0.3,0.7,0.3,0.9,0.1l5-5l5,5c0.2,0.2,0.6,0.2,0.9-0.1l1-1 c0.3-0.3,0.3-0.7,0.1-0.9L11.5,9.5z"></path> </svg> </button> </div> </div>   <div class="modal-body">  <div class="container space-2"> <div class="border-bottom space-bottom-2 mx-md-auto"> <div class="media d-block d-sm-flex"> <div class="position-relative mx-auto mb-3 mb-sm-0 mr-sm-4" style="width:200px;"> <div class="team-image" style="background-image:url(https://isg-one.com/images/default-source/default-album/dave-goodman.jpg?sfvrsn=f901fc31_2);"></div>    </div> <div class="media-body"> <div class="d-flex justify-content-between align-items-center mb-2"> <h2>Dave Goodman</h2> </div> <p class="mb-0">Dave Goodman is ISG’s cloud subject matter expert and thought leader with a focus on enterprise infrastructures, business service management, cloud solutions and services. Dave oversees the strategy and definition of cloud consulting services and meets with CxO’s to understand pain points in adopting cloud and advise on strategic decisions. He is a solution visionary experienced in defining future technology roadmaps, communicating strategy and business value to customers, corporate executive management, and technical teams.</p> <a class="btn btn-primary" href="/who-we-are/people/dave-goodman">View articles by Dave Goodman</a> </div> </div> </div> </div>  </div> </div> </div> </div>  <div class="col-md-6 col-lg-4 mb-3 h-100 transition-3d-hover person-card"> <a href="javascript:;" data-toggle="modal" data-target="#modal-3"> <div class="team-image" style="background-image:url(https://isg-one.com/images/default-source/default-album/mark_smith.jpg?sfvrsn=d06d431_2);"></div> <h4 class="mt-2 mb-0 text-black"> Mark Smith</h4> <p class="text-black"> Partner, Head of Software Research</p> </a> </div>  <div class="modal fade" id="modal-3" tabindex="-1" aria-labelledby="teamModal" aria-hidden="true" role="dialog"> <div class="modal-dialog modal-dialog-centered" role="document"> <div class="modal-content">  <div class="modal-header"> <div class="modal-close"> <button type="button" class="btn btn-icon btn-xs btn-ghost-secondary" data-dismiss="modal" aria-label="Close"> <svg width="14" height="14" viewBox="0 0 18 18" xmlns="http://www.w3.org/2000/svg"> <path fill="currentColor" d="M11.5,9.5l5-5c0.2-0.2,0.2-0.6-0.1-0.9l-1-1c-0.3-0.3-0.7-0.3-0.9-0.1l-5,5l-5-5C4.3,2.3,3.9,2.4,3.6,2.6l-1,1 C2.4,3.9,2.3,4.3,2.5,4.5l5,5l-5,5c-0.2,0.2-0.2,0.6,0.1,0.9l1,1c0.3,0.3,0.7,0.3,0.9,0.1l5-5l5,5c0.2,0.2,0.6,0.2,0.9-0.1l1-1 c0.3-0.3,0.3-0.7,0.1-0.9L11.5,9.5z"></path> </svg> </button> </div> </div>   <div class="modal-body">  <div class="container space-2"> <div class="border-bottom space-bottom-2 mx-md-auto"> <div class="media d-block d-sm-flex"> <div class="position-relative mx-auto mb-3 mb-sm-0 mr-sm-4" style="width:200px;"> <div class="team-image" style="background-image:url(https://isg-one.com/images/default-source/default-album/mark_smith.jpg?sfvrsn=d06d431_2);"></div>    </div> <div class="media-body"> <div class="d-flex justify-content-between align-items-center mb-2"> <h2>Mark Smith</h2> </div> <p class="mb-0">Mark is the leader and responsible for the overall software research and advisory for business and IT at Ventana Research, now part of ISG. He is an expert in enterprise software and defines the blueprint for AI software research and for digital modernization across people, processes, information and technology. Mark has held CMO and product roles at software providers and companies like SAP and Oracle. Mark founded Ventana Research over two decades ago and was the CEO and Chief Research Officer and worked in the technology sector for over 30 years leading innovations in research and technology. 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