About PRovoke Media

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Lifting the lid on key industry stories & trends, join our listeners of PR podcasts today.</p></div><div class="subnav-column"><a href="/latest/videos" class="subnav-thumb"><img src="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/hr55-video.jpg" alt="Videos" class="lazyload" data-srcset="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/hr55-video.jpg" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></img></a><a href="/latest/videos" class="subnav-title">Videos</a><p>Latest video interviews and campaigns from PRovoke Media, previously known as the Holmes Report.</p></div></div><div class="subnav long-reads"><div class="subnav-heading">Longreads</div><div class="subnav-column"><a href="/long-reads/premium-content" class="subnav-thumb"><img src="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/paywall-icon.png" alt="Premium Content" class="lazyload" data-srcset="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/paywall-icon.png" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></img></a><a href="/long-reads/premium-content" class="subnav-title">Premium Content</a><p>Long-form journalism that analyzes the issues, challenges and opportunities facing the business and practice of PR.</p></div><div class="subnav-column"><a href="/long-reads/analysis" class="subnav-thumb"><img src="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/hr55-analysis.jpg" alt="Analysis" class="lazyload" data-srcset="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/hr55-analysis.jpg" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></img></a><a href="/long-reads/analysis" class="subnav-title">Analysis</a><p>Industry-leading analysis of the PR stories that matter.</p></div><div class="subnav-column"><a href="/long-reads/profiles-interviews" class="subnav-thumb"><img src="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/hr55-profiles.jpg" alt="Profiles & Interviews" class="lazyload" data-srcset="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/hr55-profiles.jpg" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></img></a><a href="/long-reads/profiles-interviews" class="subnav-title">Profiles & Interviews</a><p>Explore PR profiles and interviews with leaders from the marketing and PR worlds. </p></div><div class="subnav-column"><a href="/long-reads/research-trends" class="subnav-thumb"><img src="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/hr55-trends.jpg" alt="Research & Trends" class="lazyload" data-srcset="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/hr55-trends.jpg" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></img></a><a href="/long-reads/research-trends" class="subnav-title">Research & Trends</a><p>Keeping up with the latest thinking on PR industry expansion. </p></div></div><div class="subnav focus"><div class="subnav-heading">Focus</div><div class="subnav-column"><a href="/focus/burson" class="subnav-thumb"><img src="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/focus/burson-thumbnail.jpg" alt="Burson" class="lazyload" data-srcset="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/focus/burson-thumbnail.jpg" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></img></a><a href="/focus/burson" class="subnav-title">Burson</a><p>Coverage and analysis of BCW's merger with Hill & Knowlton to create Burson.</p></div><div class="subnav-column"><a href="/focus/young-changemakers" class="subnav-thumb"><img src="https://www.provokemedia.com/images/default-source/Focus/ycm-focus-image.jpg" alt="Young Changemakers" class="lazyload" data-srcset="https://www.provokemedia.com/images/default-source/Focus/ycm-focus-image.jpg" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></img></a><a href="/focus/young-changemakers" class="subnav-title">Young Changemakers</a><p>Insight and views from the Young Changemakers Program</p></div><div class="subnav-column"><a href="/focus/engaging-davos" class="subnav-thumb"><img src="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/focus/davosmenu.jpg" alt="Davos" class="lazyload" data-srcset="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/focus/davosmenu.jpg" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></img></a><a href="/focus/engaging-davos" class="subnav-title">Davos</a><p>All of PRovoke Media's coverage and events from the World Economic Forum in Davos. </p></div><div class="subnav-column"><a href="/focus/cannes" class="subnav-thumb"><img src="https://www.provokemedia.com/images/default-source/Focus/Cannes/cannes2015-fav.jpg" alt="Cannes" class="lazyload" data-srcset="https://www.provokemedia.com/images/default-source/Focus/Cannes/cannes2015-fav.jpg" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></img></a><a href="/focus/cannes" class="subnav-title">Cannes</a><p>Coverage of the Cannes Lions from PRovoke Media in association with ICCO.</p></div><div class="subnav-column"><a href="/focus/crisis-review" class="subnav-thumb"><img src="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/focus/thumbnail-focus-crisis-issues.jpg" alt="Crisis Review" class="lazyload" data-srcset="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/focus/thumbnail-focus-crisis-issues.jpg" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></img></a><a href="/focus/crisis-review" class="subnav-title">Crisis Review</a><p>PR Crisis & Business Crisis review. PRovoke Media's annual analysis of the top reputation crises to rock the corporate sector. Read on here.</p></div><div class="subnav-column"><a href="/focus/coronavirus" class="subnav-thumb"><img src="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/focus/covid-19-thumbnail.jpg" alt="Coronavirus" class="lazyload" data-srcset="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/focus/covid-19-thumbnail.jpg" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></img></a><a href="/focus/coronavirus" class="subnav-title">Coronavirus</a><p>PRovoke Media's coverage of the Covid-19 crisis, focusing on corporate communication, public affairs & PR industry fallout.</p></div><div class="subnav-column"><a href="/focus/trend-forecasts" class="subnav-thumb"><img src="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/focus/thumbnail-focus-health-care.jpg" alt="Trend Forecasts" class="lazyload" data-srcset="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/focus/thumbnail-focus-health-care.jpg" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></img></a><a href="/focus/trend-forecasts" class="subnav-title">Trend Forecasts</a><p>PRovoke Media's PR Trends round up. PRovoke Media's annual forecast of PR trends and news that will impact the PR world in the year ahead...</p></div><div class="subnav-column"><a href="/focus/diversity-inclusion" class="subnav-thumb"><img src="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/focus/diversitypic2.jpg" alt="Diversity & Inclusion" class="lazyload" data-srcset="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/focus/diversitypic2.jpg" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></img></a><a href="/focus/diversity-inclusion" class="subnav-title">Diversity & Inclusion</a><p>Diversity & inclusion trends, views and analysis from Provoke Media.</p></div><div class="subnav-column"><a href="/focus/creativity" class="subnav-thumb"><img src="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/focus/thumbnail-focus-creativity.jpg" alt="Creativity" class="lazyload" data-srcset="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/focus/thumbnail-focus-creativity.jpg" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></img></a><a href="/focus/creativity" class="subnav-title">Creativity</a><p>Creative work, trends and views from the global public relations industry.</p></div><div class="subnav-column"><a href="/focus/in2" class="subnav-thumb"><img src="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/focus/thumbnail-focus-social-digital.jpg" alt="Social & Digital" class="lazyload" data-srcset="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/focus/thumbnail-focus-social-digital.jpg" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></img></a><a href="/focus/in2" class="subnav-title">Social & Digital</a><p>Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.</p></div><div class="subnav-column"><a href="/focus/technology" class="subnav-thumb"><img src="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/focus/thumbnail-focus-technology.jpg" alt="Technology" class="lazyload" data-srcset="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/focus/thumbnail-focus-technology.jpg" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></img></a><a href="/focus/technology" class="subnav-title">Technology</a><p>Our coverage of key technology PR trends and challenges from around the world of digital communications.</p></div><div class="subnav-column"><a href="/focus/consumer" class="subnav-thumb"><img src="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/focus/thumbnail-focus-consumer.jpg" alt="Consumer" class="lazyload" data-srcset="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/focus/thumbnail-focus-consumer.jpg" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></img></a><a href="/focus/consumer" class="subnav-title">Consumer</a><p>From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide. </p></div><div class="subnav-column"><a href="/focus/employee-engagement" class="subnav-thumb"><img src="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/focus/thumbnail-focus-employee-engagement.jpg" alt="Employee Engagement" class="lazyload" data-srcset="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/focus/thumbnail-focus-employee-engagement.jpg" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></img></a><a href="/focus/employee-engagement" class="subnav-title">Employee Engagement</a><p>PRovoke Media's coverage, analysis and news around the rapidly-shifting area of employee engagement and internal communications. </p></div><div class="subnav-column"><a href="/focus/sports-marketing" class="subnav-thumb"><img src="https://www.provokemedia.com/images/default-source/Focus/sports-marketing.jpg" alt="Sports Marketing " class="lazyload" data-srcset="https://www.provokemedia.com/images/default-source/Focus/sports-marketing.jpg" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></img></a><a href="/focus/sports-marketing" class="subnav-title">Sports Marketing </a><p>Sports PR news, diversity & inclusion trends, views and analysis from PRovoke Media. Subscribe today for the very latest in the world of sports communications.</p></div></div><div class="subnav ranking-and-data"><div class="subnav-heading">Rankings & Data</div><div class="subnav-column"><a href="/ranking-and-data/global-pr-agency-rankings" class="subnav-thumb"><img src="https://www.provokemedia.com/images/default-source/05-rankings-data/Global-Rankings/provoke-media-2024-global-rankings-logo-159px-x-159-px8c3db94a918367d3ac1bff0000c9ebb1.jpg" alt="Global PR Agency Rankings" class="lazyload" data-srcset="https://www.provokemedia.com/images/default-source/05-rankings-data/Global-Rankings/provoke-media-2024-global-rankings-logo-159px-x-159-px8c3db94a918367d3ac1bff0000c9ebb1.jpg" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></img></a><a href="/ranking-and-data/global-pr-agency-rankings" class="subnav-title">Global PR Agency Rankings</a><p>PRovoke Media's definitive global benchmark of global PR agency size and growth.</p></div><div class="subnav-column"><a href="/ranking-and-data/2024-agency-research" class="subnav-title">2024 Agency Research: Enter Now</a><p>Enter PRovoke Media's 2024 Global 250 Agency Ranking and/or our Agencies of the Year competitions now. </p></div><div class="subnav-column"><a href="/ranking-and-data/agencies-of-the-year" class="subnav-thumb"><img src="https://www.provokemedia.com/images/default-source/Holmes-Report-Logos/agencies-of-the-year-306x306.jpg" alt="Agencies of the Year" class="lazyload" data-srcset="https://www.provokemedia.com/images/default-source/Holmes-Report-Logos/agencies-of-the-year-306x306.jpg" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></img></a><a href="/ranking-and-data/agencies-of-the-year" class="subnav-title">Agencies of the Year</a><p>PRovoke Media's annual selections for PR Agencies of the Year, across all of the world's major markets.</p></div><div class="subnav-column"><a href="/ranking-and-data/influence-100" class="subnav-thumb"><img src="https://www.provokemedia.com/images/default-source/default-album/influence-100-square.jpg" alt="Influence 100" class="lazyload" data-srcset="https://www.provokemedia.com/images/default-source/default-album/influence-100-square.jpg" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></img></a><a href="/ranking-and-data/influence-100" class="subnav-title">Influence 100</a><p>The 100 most influential CCOs & CMOs of leading brands around the world.</p></div><div class="subnav-column"><a href="/ranking-and-data/innovator-25" class="subnav-thumb"><img src="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/rankings-data/thumbnail-rankings-data-innovator-25.jpg" alt="Innovator 25" class="lazyload" data-srcset="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/rankings-data/thumbnail-rankings-data-innovator-25.jpg" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></img></a><a href="/ranking-and-data/innovator-25" class="subnav-title">Innovator 25</a><p>PRovoke Media profiles marcomms innovators from across North America, EMEA and Asia-Pac.</p></div><div class="subnav-column"><a href="/ranking-and-data/global-creative-index" class="subnav-thumb"><img src="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/rankings-data/thumbnail-rankings-data-global-creative-index.jpg" alt="Global Creative Index" class="lazyload" data-srcset="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/rankings-data/thumbnail-rankings-data-global-creative-index.jpg" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></img></a><a href="/ranking-and-data/global-creative-index" class="subnav-title">Global Creative Index</a><p>The most creatively awarded PR campaigns and agencies in the world.</p></div><div class="subnav-column"><a href="/ranking-and-data/creativity-in-pr" class="subnav-thumb"><img src="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/rankings-data/thumbnail-rankings-data-creativity-in-pr.jpg" alt="Creativity in PR" class="lazyload" data-srcset="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/rankings-data/thumbnail-rankings-data-creativity-in-pr.jpg" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></img></a><a href="/ranking-and-data/creativity-in-pr" class="subnav-title">Creativity in PR</a><p>In-depth annual research into the PR industry's efforts to raise creative standards.</p></div><div class="subnav-column"><a href="/ranking-and-data/asia-pacific-communication-index" class="subnav-thumb"><img src="https://www.provokemedia.com/images/default-source/05-rankings-data/Communication-Index/2022_apacd-logo_thumbnail.jpg" alt="Asia-Pacific Communication Index" class="lazyload" data-srcset="https://www.provokemedia.com/images/default-source/05-rankings-data/Communication-Index/2022_apacd-logo_thumbnail.jpg" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></img></a><a href="/ranking-and-data/asia-pacific-communication-index" class="subnav-title">Asia-Pacific Communication Index</a><p>APACD/Ruder Finn annual study of Asia-Pacific in-house communications professionals.</p></div></div><div class="subnav events-awards"><div class="subnav-heading">Events & Awards</div><div class="subnav-column"><a href="/events-awards/sabre-awards" class="subnav-thumb"><img src="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/events-awards/thumbnail-events-awards-sabre.jpg" alt="SABRE Awards" class="lazyload" data-srcset="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/events-awards/thumbnail-events-awards-sabre.jpg" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></img></a><a href="/events-awards/sabre-awards" class="subnav-title">SABRE Awards</a><p>The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.</p></div><div class="subnav-column"><a href="/events-awards/provoke-global-pr-summit" class="subnav-thumb"><img src="https://www.provokemedia.com/images/default-source/Holmes-Report-Logos/provoke-summit-logo_global_square_colour--black.png" alt="PRovokeSummit Global" class="lazyload" data-srcset="https://www.provokemedia.com/images/default-source/Holmes-Report-Logos/provoke-summit-logo_global_square_colour--black.png" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></img></a><a href="/events-awards/provoke-global-pr-summit" class="subnav-title">PRovokeSummit Global</a><p>The biggest PR conference of the year, a high-level forum designed to address the critical issues that matter most.</p></div><div class="subnav-column"><a href="/events-awards/provoke-media-regional-series" class="subnav-thumb"><img src="https://www.provokemedia.com/images/default-source/Holmes-Report-Logos/provoke-summit-logo_square_colour--black.png" alt="PRovoke Media Regional Series" class="lazyload" data-srcset="https://www.provokemedia.com/images/default-source/Holmes-Report-Logos/provoke-summit-logo_square_colour--black.png" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></img></a><a href="/events-awards/provoke-media-regional-series" class="subnav-title">PRovoke Media Regional Series</a><p>A global network of conferences that explore the innovation and disruption that is redefining public relations.</p></div><div class="subnav-column"><a href="/events-awards/agencies-of-the-year" class="subnav-thumb"><img src="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/events-awards/aoy-menu-visual.jpeg" alt="Agencies of the Year" class="lazyload" data-srcset="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/events-awards/aoy-menu-visual.jpeg" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></img></a><a href="/events-awards/agencies-of-the-year" class="subnav-title">Agencies of the Year</a><p>Unrivalled insight into the world's best PR agencies, across specialist and geographic categories.</p></div><div class="subnav-column"><a href="/events-awards/roundtables" class="subnav-thumb"><img src="https://www.provokemedia.com/images/default-source/Holmes-Report-Logos/provoke-logo-on-background.jpg" alt="Roundtables" class="lazyload" data-srcset="https://www.provokemedia.com/images/default-source/Holmes-Report-Logos/provoke-logo-on-background.jpg" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></img></a><a href="/events-awards/roundtables" class="subnav-title">Roundtables</a><p>Our Roundtables bring together in-house comms leaders with PR firms to examine the future of communications. </p></div><div class="subnav-column"><a href="/events-awards/provoke@cannes" class="subnav-thumb"><img src="https://www.provokemedia.com/images/default-source/Focus/Cannes/cannes2015-fav.jpg" alt="Cannes Condensed" class="lazyload" data-srcset="https://www.provokemedia.com/images/default-source/Focus/Cannes/cannes2015-fav.jpg" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></img></a><a href="/events-awards/provoke@cannes" class="subnav-title">Cannes Condensed</a><p>PRovoke Media elevates the PR industry at Cannes, in conjunction with ICCO.</p></div><div class="subnav-column"><a href="/events-awards/provoke@davos" class="subnav-thumb"><img src="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/focus/davosmenu.jpg" alt="PRovoke Media — Davos" class="lazyload" data-srcset="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/focus/davosmenu.jpg" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></img></a><a href="/events-awards/provoke@davos" class="subnav-title">PRovoke Media — Davos</a><p>PRovoke Media's coverage & events from the World Economic Forum in Davos.</p></div></div><div class="subnav agency-playbook"><div class="subnav-heading">Agency Playbook</div><div class="subnav-column"><a href="/agency-playbook/agency-playbook" class="subnav-thumb"><img src="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/agency-playbook-jpge9218e4a918367d3ac1bff0000c9ebb1.png" alt="Agency Playbook" class="lazyload" data-srcset="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/agency-playbook-jpge9218e4a918367d3ac1bff0000c9ebb1.png" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></img></a><a href="/agency-playbook/agency-playbook" class="subnav-title">Agency Playbook</a><p>The PR industry’s most comprehensive listing of firms from every region and specialty</p></div><div class="subnav-column"><a href="/agency-playbook/all-jobs" class="subnav-thumb"><img src="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/global-jobs-board-(1).jpg" alt="All Jobs" class="lazyload" data-srcset="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/global-jobs-board-(1).jpg" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></img></a><a href="/agency-playbook/all-jobs" class="subnav-title">All Jobs</a><p>Find the latest global PR and communications jobs from PRovoke Media. From internships to account executives or directors. See all our PR jobs here.</p></div><div class="subnav-column"><a href="/agency-playbook/sponsored" class="subnav-thumb"><img src="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/sponsored-content-jpg.png" alt="Sponsored Content " class="lazyload" data-srcset="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/sponsored-content-jpg.png" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></img></a><a href="/agency-playbook/sponsored" class="subnav-title">Sponsored Content </a><p>Content from PRovoke Media's premium partners. </p></div><div class="subnav-column"><a href="/agency-playbook/the-partner-series" class="subnav-title">The Partner Series </a><p>PRovoke Media's editorial series published in collaboration with partners. </p></div></div> </div> </div> </div> <div id="Body_T538604E6002_Col00" data-label="Header" class="sf_colsIn subheader"> <div class="wrapper"> <div class="breadcrumbs text-detail"> <a href="/" title="Home">Home</a> About PRovoke Media </div> </div> </div> <div class="widget-content"> <div class="wrapper"> <div class="content-block font-zero"> <div id="Body_T465520EF003_Col00" data-label="Main" class="sf_colsIn column twothirds-width"><div id="Body_C040_Col00" data-label="Content Block Wrapper" class="sf_colsIn row"><h2>About PRovoke Media<br></h2> <p>Previously known as the Holmes Report, PRovoke Media produces content across multiple platforms, focused on two critical objectives.<br> <br>First, to inspire public relations professionals to deliver on the promise and live up to the ideals of the discipline by working in a way that delivers sustainable competitive advantage to their employers, demonstrates genuine commitment to the needs of an organization’s stakeholders, and adheres to the highest ethical standards. We do this by providing intelligent and insightful analysis of the critical issues facing the profession and by challenging practitioners to consider the broader implications of their actions.<br> <br>Second, to elevate the status of the discipline by proving to senior executives that public relations is a mission critical management function that can deliver extraordinary business value by aligning the behaviour of an organization with the expectations of its stakeholders, and by demonstrating to the wider public that public relations can and should serve as an advocate for more responsible business practices. We do this by showcasing best practices and rewarding exceptional work with awards and recognition and by fearlessly calling out practices that do not adhere to the highest ethical standards.<br><br>PRovoke Media was founded as the Holmes Report in 2000 by Paul Holmes, founder and chair, who has more than three decades of experience writing about and evaluating the public relations business and consulting with both public relations firms and their clients. PRovoke Media delivers against its mission by providing the most sophisticated reporting and analysis on public relations trends and issues, along with an extensive global footprint of events and awards.</p><h3>Our portfolio</h3> <ul><li>The provokemedia.com website: a comprehensive source of knowledge and information about the public relations business, including an extensive body of knowledge that includes case histories, original research and reporting.</li><li>A <a href="/footer-pages/subscribe-newsletter">free global email newsletter</a> that features all of our insights and coverage of the global public relations industry on a weekly basis.</li><li>The <a href="http://www.provokemedia.com/paywall/premiumcontent" title="" class="" target="">Premium Content</a> section, featuring longform journalism that analyzes the issues, challenges and opportunities facing the business and the practice of public relations</li><li><a href="/events-awards/provoke-global-pr-summit/provokeglobal-coverage">PRovoke Media's Global PR Summit</a>, the definitive annual forum for the global PR industry since 2012.</li><li>The world’s largest and most sought after public relations awards competition, the <a href="/events-awards/sabre-awards">SABRE Awards</a>, which recognizes Superior Achievement in Branding and Reputation in North America, EMEA and the Asia-Pacific region. The IN2 SABRE Awards that recognize excellence in content creation and data-driven insights.</li><li><a href="/ranking-and-data/global-pr-agency-rankings">PRovoke Media's Global Rankings</a>, the definitive ranking of the world's top 250 PR agencies by size, including critical analysis of industry growth and trends. </li><li>Our <a href="/ranking-and-data/agencies-of-the-year">Agencies of the Year research</a>, the most exhaustive analysis of PR firm performance across the world.<br></li><li>The <a href="/events-awards/provoke-media-regional-series">PRovoke Media Regional Summit series</a>, which bring together the industry's most forward-looking thinkers to chart the future of insight and engagement on a regional and local basis.</li><li>The <a href="/ranking-and-data/influence-100">Influence 100</a>, which identifies, researches and profiles the 100 most powerful in-house communicators in the world.</li><li>Our weekly <a href="http://www.provokemedia.com/latest/podcast" title="" class="" target="">PRovoke Media podcast</a>, which brings in guests from all across the world to discuss the latest developments in the marketing world.</li><li>The annual <a target="" class="" title="" href="http://www.provokemedia.com/long-reads/article/the-top-10-crises-of-2014-part-1">Crisis Review</a> of the lessons learned from the biggest corporate PR crises of the year.</li><li><span style="line-height: 1.4;">The <a href="/ranking-and-data/innovator-25">Innovator 25</a> that recognizes 25 people in each region who are breaking new ground and expanding the boundaries of influence and engagement.  </span></li><li>Our <a href="/long-reads">Longreads</a> section, which features in-depth analysis, profiles, interviews and trend forecasts.</li><li>The <a href="/agency-playbook">Agency Playbook</a>, the top showcase for PR agencies from across the world, and our global <a href="/agency-playbook/all-jobs">Agency Jobs board.</a></li><li>Our <a href="/ranking-and-data/global-creative-index">Global Creative Index</a>, which benchmarks the most creative agencies in the world, and our landmark <a href="/ranking-and-data/creativity-in-pr">Creativity in PR survey</a>.<br></li></ul><h3>Leadership team</h3><div id="Body_C041_Col00" data-label="Column 1" class="sf_colsIn column half-width"><strong>Paul Holmes<br> </strong> Founder & Chair<br> E: <a href="/cdn-cgi/l/email-protection#1161797e7d7c74625161637e677e7a747c747578703f727e7c" title="pholmes@provokemedia.com"><span class="__cf_email__" data-cfemail="82f2eaedeeefe7f1c2f2f0edf4ede9e7efe7e6ebe3ace1edef">[email protected]</span></a><br> <br> <strong>Patrick Drury</strong><br> Event Manager<br> T: +1 732 299 1847<br> E: <a href="/cdn-cgi/l/email-protection#18487c6a6d6a6158686a776e77737d757d7c7179367b7775"><span class="__cf_email__" data-cfemail="4f3f2b3d3a3d360f3f3d203920242a222a2b262e612c2022">[email protected]</span></a><br> <br><strong>Kim Cataldi <br></strong>Business 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