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<script type="text/javascript" src="https://unpkg.com/just-validate@latest/dist/just-validate.production.min.js?ver=6.6.1" id="just-validate-js"></script>   <script data-cfasync="false" data-pagespeed-no-defer type="text/javascript"> var dataLayer_content = {"visitorLoginState":"logged-out","visitorType":"visitor-logged-out","pagePostType":"resource","pagePostType2":"single-resource","pagePostAuthor":"Neil Uhl","pagePostDate":"November 19, 2024","pagePostDateYear":2024,"pagePostDateMonth":11,"pagePostDateDay":19,"pagePostDateDayName":"Tuesday","pagePostDateHour":4,"pagePostDateMinute":17,"pagePostDateIso":"2024-11-19T04:17:00-05:00","pagePostDateUnix":1731989820,"pagePostTerms":{"resource-content-type":["Research and Publications"],"workstream_tax":["Synthetic and Manipulated Content"],"meta":{"full_text_search":"From Principles to Practices Lessons Learned from Applying PAI’s Synthetic Media Framework to 11 Use Cases   2023 was the year the world woke up to generative AI, and 2024 is the year policymakers will respond more firmly. In the past year, Taylor Swift fell victim to non-consensual deepfake pornography, and a misleading political narrative. A global financial services firm lost $25 million due to a deepfake scam. And politicians around the world have seen their likeness used to mislead in the lead up to elections. In the U.S., on the heels of a White House Executive Order, NIST will be “identifying the existing standards, tools, methods, and practices… for authenticating content and tracking its provenance, [and] labeling synthetic content.” This policy momentum is taking place alongside real world creation and distribution of synthetic media. Social media platforms, news organizations, dating apps, courts, image generation companies, and more are already navigating a world of AI-generated visuals and sounds, already changing hearts and minds, as policymakers try to catch up. How then can AI governance capture the complexity of the synthetic media landscape? How can it attend to synthetic media’s myriad uses, ranging from storytelling to privacy preservation, to deception, fraud, and defamation, taking into account the many stakeholders involved in its development, creation, and distribution? And what might it mean to govern synthetic media in a manner that upholds the truth while bolstering freedom of expression? To spur innovation while reducing harm? What follows is the first known collection of diverse examples of the implementation of synthetic media governance that responds to these questions, specifically through PAI's Responsible Practices for Synthetic Media. Here, we present a case bank of real world examples that help operationalize the Framework — highlighting areas synthetic media governance can be applied, augmented, expanded, and refined for use, in practice.     These eleven stakeholders are a seemingly eclectic group; they vary along many axes implicating synthetic media governance. But they’re all integral members of a synthetic media ecosystem that requires a blend of technical and humanistic might to benefit society. As Synthesia rightfully notes in their case, “No single stakeholder can enact system-level change without public-private collaboration.” Some of those featured are Builders of technology for synthetic media, while others are Creators, or Distributors. Notably, while civil society organizations are not typically creating, distributing, or building synthetic media (though that’s possible), they are included in the case process; they are key actors in the ecosystem surrounding digital media and online information who must have a central role in AI governance development and implementation. Read together, the cases emphasize distinct elements of AI policymaking and seven emergent best practices we explore below. They exemplify key themes that support transparency, safety, expression, and digital dignity online: consent, disclosure, and differentiation between harmful and creative use cases. The cases not only provide greater transparency on institutional practices and decisions related to synthetic media, but also help the field refine policies and practices for responsible synthetic media, including emergent mitigations. Secondarily, the cases may support AI policymaking overall, providing broader insight about how collaborative governance can be applied across institutions. The cases also accentuate several themes we put forth when we launched the Framework in 2023, like: Disparate institutions building, creating, and distributing synthetic media can share values, despite their differences and the need for distinct practices for enacting those values Governing a field as fast-paced and dynamic as synthetic media requires adaptability and flexibility Voluntary commitments should be a complement to, rather than a substitute for, government regulation. Here, we offer emergent best practices from across cases, followed by brief analysis about the goals of the transparency case development, what PAI learned throughout the process, and how the cases will inform future policy efforts and multistakeholder work on synthetic media governance.  ","author":"a:2:{i:0;s:2:\"43\";i:1;s:3:\"230\";}","one_card_image":"","two_card_image":"","show_as_featured":0,"is_external_link":0,"side_menu_links":""}}}; dataLayer.push( dataLayer_content ); </script> <script data-cfasync="false"> (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= '//www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-NJM6QZFH'); </script> <meta name="twitter:label1" content="Written by"><meta name="twitter:data1" content="Claire Leibowicz, Christian Cardona"><style type="text/css">.recentcomments a{display:inline !important;padding:0 !important;margin:0 !important;}</style><link rel="icon" href="https://partnershiponai.org/wp-content/uploads/2021/08/PAI-Favicon.png" sizes="32x32" /> <link rel="icon" href="https://partnershiponai.org/wp-content/uploads/2021/08/PAI-Favicon.png" sizes="192x192" /> <link rel="apple-touch-icon" href="https://partnershiponai.org/wp-content/uploads/2021/08/PAI-Favicon.png" /> <meta name="msapplication-TileImage" content="https://partnershiponai.org/wp-content/uploads/2021/08/PAI-Favicon.png" /> <style type="text/css" id="wp-custom-css"> .accordion-header {line-height: 1.3em; 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} h1.protocols {font-size: 4.5em !important; font-weight: 100;} .icon-text {text-transform: uppercase; font-size: 0.8em; letter-spacing: 0.05em; font-weight: 600; padding: 0 1.5em 0 1.5em; text-align: center; } .protocolsquote {font-size: 1.3em; font-weight: 300; margin: 2em 0 -0.5em 0; text-indent: -0.3em; } /* vertical timeline */ ul.dotline{ list-style: none; margin: 1em 0 0 2.5em; padding:0 0 0 5em; position: relative; } ul.dotline li{ list-style: none; position: relative; padding: 0 0 0 0; margin: 0 10px 30px 0; line-height: 1.3em; &:before{ content:""; display: inline-block; width: 14px; height: 14px; background: #0757c3; position: absolute; left:-28px; top:5px; border-radius: 10px; } &:after{ content:""; display: inline-block; width: 2px; background: #0757c3; position: absolute; left:-22px; top:19px; height: calc(100% + 20px ); } &:last-child:after { width: 0px; } } ul.dotline li.blackdot{ list-style: none; position: relative; padding: 0 0 0 0; margin: 0 10px 30px 0; line-height: 1.3em; &:before{ content:""; display: inline-block; width: 14px; height: 14px; background: #000; position: absolute; left:-28px; top:10px; border-radius: 0px; } &:after{ content:""; display: inline-block; width: 2px; background: #0757c3; position: absolute; left:-22px; top:24px; height: calc(100% + 20px ); } &:last-child:after { width: 0px; } } ul.dotline li.nodot{ list-style: none; position: relative; padding: 0; margin: 0 10px 10px 0; line-height: 1.3em; &:before{ content:""; display: inline-block; width: 2px; height: 14px; background: #0757c3; position: absolute; left:-22px; top:5px; } } .dotline a {text-decoration: none; font-size: 0.9em;} /* Forum event styles */ .padded {padding-bottom: 5em; } .lineabove { font-size: 1.8em; font-weight: 600; border-style: solid none none none; border-color: #000; border-width: 1px; margin: 0.6em 0 0 0; padding: 0.5em 0 0 0; } .forumtime {font-weight: bold; font-size: 1.1em; line-height: 1.3em; padding: 1.9rem 0 0 0.4em; } .forumlocation { margin: 0.4em 0 0.4em 0; background-color: white; color: #18181a; text-decoration: none; } .forumname {font-size: 1.8em; font-weight: 200; margin: 1rem 0 0.3em 0; line-height:1.1em; } .forumname-eyebrow {color: #0757c3; font-size: 1em; text-transform: uppercase; letter-spacing: 0.1em; font-weight: 900; margin: 1.75rem 0 -0.25em 0; } .forumevent { padding: 0 0 1em 0; } .speakerbox { margin: -10px 0 -10px 0; } .headshot { display: inline-block; border-radius: 50%; width: 100px; height: 100px; margin: 1em 0 0 0 } p.headshottext { display: block; margin-top: -1rem; font-size: 0.9em; line-height: 1.2em; } .forumlocation, .redpill, .zoompill { font-weight: 600; text-transform: uppercase; letter-spacing: 0.05rem; font-size: 0.8em; line-height: 1em; padding: 4px 10px ; border-radius: 15px; margin: 0 10px 20px 0; display: inline-block; } .redpill {background-color: #df8270; color: white; } .zoompill {background-color: #0757c3; border-radius: 15px; color: white; text-decoration: none; } a.zoompill:hover { background-color: #1f3a9b; color: white; } td.leftedge, td.rightedge {border-style: none none none solid; border-color: white; border-width: 4px; } td.leftedge {border-style: none none none solid; } td.rightedge {border-style: none solid none none; } /* override fonts */ .literata {font-family: "Literata"; } .karla { font-family: "Karla"; } /* Contact form iframe */ .embed-container { position: relative; padding-bottom: 70.75%; height: 0; overflow: hidden; } .embed-container iframe { position: absolute; top:0; left: 0; width: 100%; height: 100%; } /* AR21 annual report */ .AR21-gianthead { font-size: 6em; } .AR21-bigtext { font-size: 1.8em; font-weight: 200; } .AR21-smalltext { font-size: 1.2em; font-weight: 300; } .whitetext { color: white; !important } a.coraltext:link, a.coraltext:hover, a.coraltext:active, a.coraltext:visited { color: #ec9982;} .coraltext { color: #ec9982; } .lightbluetext { color: #6490e8; } /* AR22 annual report */ .literata-text {font-family: "Literata", Serif; line-height: 1rem;} .bigquote {font-family: "Literata", Serif; font-style: italic; font-weight: 100; font-size: 2em; line-height:1.8em; color: #0757c3; text-align: center; margin-bottom: 1rem; } .smallquote {font-family: "Literata", Serif; font-style: italic; font-weight: 100; font-size: 1.5em; line-height: 1.8em; color: #19191A; text-align: left; margin-bottom: 3rem; text-indent: -1rem;} /* AR23 annual report */ .h3-ar23 { font-family: "Literata", Serif; font-weight: 600; line-height: 1.2em; padding-bottom: 1.3em; } h6.ar23 { padding-top: 0.6em; } .datanumber-green, .datanumber-red, .datanumber-blue, .datanumber-gray {font-family: Karla; font-weight: 900; font-size: 2.5em; margin-bottom: -0.3em;} .datanumber-green, .greentext {color: #00a193; } .datanumber-red, .redtext {color: #ba5a4b; } .datanumber-blue, .bluetext {color: #0757c3; } .datanumber-gray {color: #4e5050; } .datatext {font-size: 0.9em; margin-right: 1em;} .quote-ar23 {font-family: "Literata", Serif; font-style: normal; font-weight: 100; font-size: 1.2em; line-height: 1.8em; color: #0f3e9b; text-align: center; margin: 1.5rem 0 1rem 0; } .quotesource-ar23 {font-family: Karla; font-size: 0.8em; text-align: center; margin: 0rem 3rem 4rem 3rem; text-transform: uppercase; letter-spacing: 0.05em; line-height: 1em; } .circlebox {background-color: #fff; display: inline-block; border-radius: 10px; width: 300px; height: auto; margin: 100px 0 25px 0; padding: 5px 10px 5px 10px; font-size: 0.9em; line-height: 1em; vertical-align: top; box-shadow: 0px 5px 10px rgba(0, 0, 0, 0.1) } .circlebox-align { display: block; margin-left: auto; margin-right: auto; width: 300px;} .circlebox-text {padding-bottom: 1em;} .circlebox a { text-decoration: none; font-weight: 800; text-transform: uppercase; letter-spacing: 0.05em; } .circlebox-img { border-radius: 50%; width: 200px; height: 200px; position: relative; left: 45px; margin: -100px 0 0 0; display: block; } ul.dotline li.year{ list-style: none; position: relative; padding: 34px 0 0 21px; margin: 50px 10px 30px -70px; line-height: 100px; background: #0757c3; width: 100px; height: 100px; border-radius: 50%; &:before{ display: none; position: absolute; } &:after{ content:""; display: inline-block; width: 2px; background: #0757c3; position: absolute; left:48px; top:90px; height: calc(100% + 20px ); } &:last-child:after { width: 0px; } } /* sign up interest box */ .signup-box { font-family: "Karla"; font-size: 0.9em; color: #4E5050; text-align: center; padding: 10px 20px 15px 20px; background-color: #d2e7f9; margin-bottom: 2em; } .signup-box:before {content: "Interested in AI topics like this? Sign up for a ";} .signup-box:after {content: " for more insights.";} /* callout boxes */ .callouthead-define, .callouthead-quickguide, .callouthead-interventions, .callouthead-questions, .callouthead-sidenote, .callouthead-actions, .callouthead-limitations, .callouthead-recommendations, .callouthead-whitenote { padding: 10px 20px 5px 20px; border-radius: 10px 10px 0px 0px; } .callouthead-define { background-color: #82b1ef; } .callouthead-quickguide { background-color: #EC9982; } .callouthead-interventions { background-color: #f2ca85; margin-top: 2em; } .callouthead-questions { background-color: #969797; color: FFF; } .callouthead-sidenote { background-color: #0757c3; color: #FFF; } .callouthead-actions { background-color: #EC9982; } .callouthead-limitations, .callouthead-recommendations { background-color: #82b1ef; } .callouthead-whitenote { background-color: #f6f6f6; font-family: "Karla"; color: #0757c3; text-transform: uppercase; letter-spacing: 0.1em; font-size: 0.7em; font-weight: 900; } .callouthead-quickguide:before { content: "Quick Guide"; } .callouthead-define:before { content: "How we define..."; } .callouthead-questions:before { content: "Questions to Answer"; color: #FFF; } .callouthead-sidenote:before { content: "Note"; color: #FFF; } .callouthead-interventions:before { content: "Promising Interventions"; } .callouthead-actions:before { content: "Actions to Take"; } .callouthead-limitations:before { content: "Limitations"; } .callouthead-recommendations:before { content: "Recommendations"; } .callouthead, .callouthead-quickguide:before, .callouthead-define:before, .callouthead-questions:before, .callouthead-sidenote:before, .specialtext:before { font-family: "Karla"; text-transform: uppercase; letter-spacing: 0.1em; font-size: 0.7em; font-weight: 700; } .callouttitle, .callouthead-interventions:before, .callouthead-recommendations:before, .callouthead-actions:before, .callouthead-limitations:before { font-family: "Karla"; font-weight: 700; line-height: 1em; margin-top: -0.1em; margin-bottom: 0.4em; } .calloutbox, .whitebox { font-family: "Karla"; font-size: 0.9em; color: #4E5050; padding: 10px 20px 10px 20px; background-color: #f6f6f6; margin-bottom: 2em; } .calloutbox { border-radius: 0px 0px 10px 10px; } .whitebox, .signup-box { padding-top: 15px; border-radius: 10px; box-shadow: 0px 5px 10px rgba(0, 0, 0, 0.1); } .newsletterbox { color: #18181A; padding: 15px; background-color: #fff; border-radius: 20px; margin-bottom: 2em; } p.box { font-size: inherit; margin-bottom: 0.6em; } li.box { font-size: inherit; } mark { padding: 0.1em 0.2em; } .quickguide { background-color: #EC9982; } .define { background-color: #82b1ef; } .sidenote, .whitenote { background-color: #0757c3; color: #FFFFFF; } .blue-hilite { background-color: #d2e7f9;} .glossarylink /* synthetic media glossary */ { color: #000; background-color: #aad1f3; text-transform: uppercase; letter-spacing: 0.05em; font-size: 0.8em; font-weight: 500; text-decoration: none; padding: 0.1em 0.2em; } .tinytip { font-size: .75em; font-weight: 900; } .smalltext, .specialtext, a.specialtext { font-size: 0.9em; line-height: 1.3em; } .smalltext { margin-bottom: 0.9em; } } .specialtext, a.specialtext { color: #ba5a4b; margin: 0 2em 1em 2em; } a.specialtext { margin-left: 2em; margin-top: -0.5em; display: block; } .white { background-color: #ffffff; text-transform: uppercase; letter-spacing: 0.1em; font-size: 0.75em; font-weight: 800; } .floatleft, .floatright { margin: 0px 20px; width: 370px; } .floatleft { float: left; } .floatright { float: right; } .shadowbox { box-shadow: 0px 5px 10px rgba(0, 0, 0, 0.1); } .chaptercode { font-weight:800; color: #ba5a4b; margin-bottom: -0.25em; } .indent { margin-left: 2em; } /* SPI guidelines */ h1.karla { font-family: "Karla"; font-size: 2em; color: #18181A; } .listbox { padding: 1px 20px 10px 20px; background-color: #f6f6f6; margin-bottom: 2em; border-radius: 10px; box-shadow: 0px 5px 10px rgba(0, 0, 0, 0.1); } .bluetext { color: #1f3a9b; !important } .blueframe, .bluebox, .coralbox { width: 90%; padding: 10px 20px 10px 20px; border-radius: 10px; box-shadow: 0px 5px 10px #bbb; } .blueframe { background-color: #f6f6f6; } .bluebox { background-color: #d2e3f9; } .coralbox { background-color: #f3c1b4; } a.plain {color: 000; text-decoration: none; margin-top: -10px; position: relative; top: 0; left: 0; width: 100%; height: 100%; z-index: 2; } #center { text-align: center; } .resourcebox { background-color: #fff; display: inline-block; border-radius: 10px; width: 200px; height: auto; margin: 40px 10px 25px 0; padding: 10px 10px 15px 10px; font-size: 0.85em; line-height: 1.3em; vertical-align: top; box-shadow: 0px 5px 10px rgba(0, 0, 0, 0.1) } .resourcebox a { text-decoration: none; } .resourceimg { border-radius: 50%; width: 100px; height: 100px; position: relative; left: 40px; margin: -60px 0 10px 0; display: block; } .spgquote {font-size: 1.5em; font-weight: 300; color: #0757c3; margin: 3em 0 0.5em 0; text-indent: -0.3em; } .quotesource {font-weight: 700; margin: 25px 0 0 0;} .quoteimg {border-radius: 50%; width: 75px; height: 75px; position: relative; margin: -10px 10px 10px 0; display: inline-block;} /* BBC Beyond the Code */ h1.beyond {font-size: 300%; color: #000; font-family: "Literata"; font-weight: 200; line-height: 1.3em; margin-bottom: 1em;} h2.beyond {font-size: 1.5em; font-family: "Karla"; font-weight: 300 !important; margin-bottom: 1.5em !important;} p.beyond {font-size: 1.3em; font-family: "Karla"; font-weight: 200; margin-bottom: 1.5em; margin-top: 2em;} /* table styles */ .linetop { border-style: solid none none none; border-color: #000; border-width: 1px; margin: 0.6em 0 0 0; padding: 0.5em 0 0 0; } table { margin-top: 2em; margin-bottom: 3em; width: 100%; } td, th { padding: 6px 15px 5px 5px; vertical-align: top; line-height: 1.3em; font-size: 0.9em; } td.bullet, .bullet, td.narrow, th.narrow { padding-left: 7px; font-size: 1.6em; line-height: 1em; width: auto !important; } td.smaller-bullet { padding-left: 7px; font-size: 1.2em; line-height: 1em; } td.flushleft { padding-left: 0px } td.label, th.label {text-transform: uppercase; font-size: 1rem !important; letter-spacing: 0.1em; line-height: 1em !important; font-weight: 700; } p.table { margin-bottom: 0.6em; font-size: inherit; } li.table { padding: 0px !important; font-size: inherit; line-height: 1.3em !important; } thead { font-weight: 700; line-height: 1em; text-transform: uppercase; letter-spacing: 0.5em; border-bottom: 2px solid #333 !important; background: transparent; } th.sticky { position: sticky; top: 0; background: white; !important } /* table row colors */ tr { border-bottom: 1px solid #999; } tr:nth-child(odd), th {background: transparent !important; border-bottom: 1px solid #999; } tr:nth-child(even) {background: transparent !important; border-bottom: 1px solid #999; } tr.coral:nth-child(odd) {background: #f8dbd3;} tr.blue {background: #0757c3; color: #FFF;} /* responsive table styles */ .hscroll { overflow-x: auto; /* Horizontal scroll on mobile */ } .header { font-weight: 600; line-height: 1em; text-transform: uppercase; letter-spacing: 0.1em; font-size: 0.75em; border-bottom: 1px solid #999; padding-bottom: 4px; background: transparent; } .odd, .even { padding: 4px 0 4px 0;} .odd {background: #f8dbd3} .even {background: transparent; } /*cookies */ #CybotCookiebotDialog.CybotEdge{ bottom:0; top:unset; } #CybotCookiebotDialogBodyContentText{ font-size:12px !important; line-height:1.2; } #CybotCookiebotDialogBodyContentTitle{ font-size:14px !important; line-height:1.25 !important; } /* partners event calendar */ tr.gray { background-color: transparent; } tr.white { background-color: white; } td.date { width: 20%; } h4.date { color: #0757c3; line-height: 0; padding: 0.7em 0em 0 0; white-space: nowrap; } p.time { font-weight: 400; font-size: 1em; line-height: 1.1em; } p.label { color: #df8270; font-size: 1em; text-transform: uppercase; letter-spacing: 0.1em; font-weight: 700; } h4.event { margin: 0em 0px 0.25em 0px; } /* Our Partners section circles alignment (12 Oct 22) */ .circle-graph-container .circle-graph .circle-of-total>.circle-content span.count{ font-size:54%; } .circle-graph-container .circle-graph .outer-circle.outer-circle-4{ left: -30px; } .circle-graph-container .circle-graph .outer-circle.outer-circle-3{ left: -30px; } @media only screen and (max-width:768px){ .circle-graph-container .circle-graph .outer-circle.outer-circle-4 { left: -20px; } .circle-graph-container .circle-graph .outer-circle.outer-circle-3 { left: -20px; } } /* Increase font size by 2px */ /* .impact_card .card_content p{ font-size:18px; } .wysiwyg-content p , .wysiwyg-content li { font-size: 18px; } */ p , li{ font-size:1.8rem; } .single-paper blockquote.floatright p { font-size: 24px !important; } blockquote p { font-size: 24px !important; } .medium-description p { font-size: 2.4rem !important; } .medium-description { font-size: 2.4rem !important; } .large-description p ,.general-hero-container .wysiwyg-container p, .lg-description p { font-size: 3rem; } body { font-size: 1.8rem; } /* vertical header for tables */ .vertical-header thead th, .vertical-header thead td { white-space: nowrap; vertical-align: bottom; } .vertical-header thead th.rotate div, .vertical-header thead td.rotate div { transform: rotate(180deg); writing-mode: vertical-lr; padding: 5px 10px; } .vertical-header td { min-width: 20px; } /* STICKY TABLE STYLING */ .sticky-table { border-spacing: 0; } .sticky-table thead th, .sticky-table thead th p { font-size: 14px; line-height: 16px; letter-spacing: 0.05em; text-transform: uppercase; border: none !important; margin: 0; } .sticky-table tbody { font-size: 16px; } .sticky-table th, .sticky-table td { padding: 4px 2px 4px 6px; position: relative; } .sticky-table tr:last-child td { border-bottom: none; } .sticky-table tr.sticky { z-index: 2; background: #f6f6f6 !important; } .sticky-table th:not(.sticky):after, .sticky-table th.sticky:before { content: ""; position: absolute; left: 0; bottom: 0; width: 100%; height: 1px; background-color: #000; } .sticky-table th.sticky, .sticky-table td.sticky { background: #f6f6f6 !important; z-index: 1; } .sticky-table th.sticky::after, .sticky-table td.sticky::after { content: ""; position: absolute; right: -5px; top: 0; bottom: -1px; width: 5px; border-left: 1px solid #999; } .sticky-table td.sticky.noborder::after, .sticky-table th.sticky.noborder::after { border: none; } table.narrow td { min-width: 50px; } @media screen and (max-width: 992px) { .sticky-table-wrapper { overflow: auto; max-height: calc(100vh - 100px); } .sticky-table tr.sticky { position: sticky; top: 0; } .sticky-table th.sticky, .sticky-table td.sticky { position: sticky; left: 0; } } /* Rollover image styles */ .figure { position: relative; width: 600px; /* can be omitted for a regular non-lazy image */ max-width: 100%; } .figure img.Sirv.image-hover { position: absolute; top: 0; right: 0; left: 0; bottom: 0; object-fit: contain; opacity: 0; transition: opacity .2s; } .figure:hover img.Sirv.image-hover { opacity: 1; } </style>  </head> <body class="resource-template-default single single-resource postid-12045 parallax from-principles-to-practices app-data index-data singular-data single-data single-resource-data single-resource-from-principles-to-practices-data"> <header class="banner"> <div class="container-main container"> <a class="navbar-brand" href="https://partnershiponai.org"> <img src="https://partnershiponai.org/wp-content/uploads/2021/05/logo.svg" alt="logo" class="header-logo" loading="lazy"> <img src="https://partnershiponai.org/wp-content/themes/fr-starter-theme/resources/assets/images/logo_blue.svg" alt="logo" class="header-color-logo" loading="lazy"> <img src="https://partnershiponai.org/wp-content/themes/fr-starter-theme/resources/assets/images/logo_black_blue.svg" alt="logo" class="header-mobile-logo" loading="lazy"> </a> <nav 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Practices&via="><i class="fab fa-twitter"></i></a> </li> <li> <a target="_blank" class="btn" href="https://www.linkedin.com/shareArticle?mini=true&url=https://partnershiponai.org/resource/from-principles-to-practices/&title=From Principles to Practices"><i class="fab fa-linkedin-in"></i></a> </li> </ul> </div> <div class="post-title"> <a href="https://partnershiponai.org/resources/"> Our Resources </a> <h5> / </h5> <h5>Research and Publications</h5> </div> <div class="program-name"> <a href="https://partnershiponai.org/workstream/synthetic-and-manipulated-content/"><span class="content_type sm-text">Synthetic and Manipulated Content</span></a> </div> <div class="post-subtitle"> <h1 class="detail">From Principles to Practices </h1> <h3 class="post-subtitle">Lessons Learned from Applying PAI’s Synthetic Media Framework to 11 Use Cases</h3> </div> <div class="post-author"> <img decoding="async" src="https://partnershiponai.org/wp-content/uploads/2021/10/2021Headshot-zoom.jpeg "/> <img decoding="async" src="https://partnershiponai.org/wp-content/uploads/2023/06/TheClickStudio9951-scaled-e1686846878301.jpg "/> <div class="author"> <p class="byline author vcard"> Claire Leibowicz, Christian Cardona </p> <time class="updated" datetime="2024-11-19T09:17:00+00:00">November 19, 2024</time> </div> </div> <div class="hero-image"> <img decoding="async" src="https://partnershiponai.org/wp-content/uploads/2024/11/case-studies-analysis-feature.png" alt="$hero_image['alt']" loading="lazy"> </div> </div> </div> <div class="page-content-container"> <div class="content"> <main class="main content-wrapper-wp-frontend">   <div class="page-row row-transparent page-row-wp-frontend" > <div class="container">  <div class="module wysiwyg-module "> <div class="container "> <div class="wysiwyg-content col-lg-12 col-md-12 "> <p style="text-align: center;"><a target="_blank" href='https://partnershiponai.org/wp-content/uploads/2024/03/pai-synthetic-media-case-study-analysis-1.pdf' class='btn blue small'>Download the Analysis</a></p> <p> </p> <p>2023 was the year the world woke up to generative AI, and 2024 is the year policymakers will respond more firmly. In the past year, Taylor Swift fell victim to <a href="https://news.yahoo.com/taylor-swift-isnt-the-only-victim-of-ai-porn-can-the-spread-of-deepfake-nudes-be-stopped-202534245.html" target="_blank" rel="noopener">non-consensual deepfake pornography</a>, <em>and</em> a <a href="https://www.nbcnews.com/tech/internet/taylor-swift-deepfake-x-falsely-depict-supporting-trump-grammys-flag-rcna137620" target="_blank" rel="noopener">misleading political narrative</a>. A global financial services firm <a href="https://www.cnn.com/2024/02/04/asia/deepfake-cfo-scam-hong-kong-intl-hnk/index.html" target="_blank" rel="noopener">lost $25 million</a> due to a deepfake scam. And politicians <a href="https://www.washingtonpost.com/technology/2024/02/26/ai-robocall-biden-new-hampshire/" target="_blank" rel="noopener">around the world</a> have seen their likeness used to mislead in the lead up to elections.</p> <p>In the U.S., on the heels of a <a href="https://www.whitehouse.gov/briefing-room/presidential-actions/2023/10/30/executive-order-on-the-safe-secure-and-trustworthy-development-and-use-of-artificial-intelligence/" target="_blank" rel="noopener">White House Executive Order</a>, NIST will be “identifying the existing standards, tools, methods, and practices… for authenticating content and tracking its provenance, [and] labeling synthetic content.” This policy momentum is taking place alongside real world creation and distribution of synthetic media. Social media platforms, news organizations, dating apps, courts, image generation companies, and more are already navigating a world of AI-generated visuals and sounds, already changing hearts and minds, as policymakers try to catch up.</p> <p><em>How then can AI governance capture the complexity of the synthetic media landscape?</em> How can it attend to synthetic media’s myriad uses, ranging from storytelling to privacy preservation, to deception, fraud, and defamation, taking into account the many stakeholders involved in its development, creation, and distribution? And what might it mean to govern synthetic media in a manner that upholds the truth while bolstering freedom of expression? To spur innovation while reducing harm?</p> <p>What follows is the first known collection of diverse examples of the implementation of synthetic media governance that responds to these questions, specifically through <a href="https://syntheticmedia.partnershiponai.org/" target="_blank" rel="noopener">PAI’s Responsible Practices for Synthetic Media</a>. Here, we present a case bank of real world examples that help operationalize the Framework — highlighting areas synthetic media governance can be applied, augmented, expanded, and refined for use, in practice.</p> <p style="text-align: center;"> </div> </div> </div> <div class="module wysiwyg-module "> <div class="container "> <div class="wysiwyg-content col-lg-12 col-md-12 "> <div class="row"> <div class="col-sm-12 col-md-6 col-lg-3"><a href="https://partnershiponai.org/adobe-framework-case-study/"><img decoding="async" class="aligncenter wp-image-7732" src="https://partnershiponai.org/wp-content/uploads/2023/02/adobe-black.png" alt="" width="50" /></a></div> <div class="col-sm-12 col-md-6 col-lg-3"><a href="https://partnershiponai.org/bbc-framework-case-study/"><img decoding="async" class="aligncenter wp-image-7733" src="https://partnershiponai.org/wp-content/uploads/2023/02/BBC-RD-black.png" alt="" width="80" /></a></div> <div class="col-sm-12 col-md-6 col-lg-3"><a href="https://partnershiponai.org/bumble-framework-case-study/"><img decoding="async" class="aligncenter wp-image-7734" src="https://partnershiponai.org/wp-content/uploads/2023/02/bumble-1.png" alt="" width="150" /></a></div> <div class="col-sm-12 col-md-6 col-lg-3"><a href="https://partnershiponai.org/cbc-framework-case-study/"><img decoding="async" class="aligncenter wp-image-7840" src="https://partnershiponai.org/wp-content/uploads/2024/03/CBC-News_542x296.png" alt="" width="160" /></a></div> </div> <p> </p> <div class="row"> <div class="col-sm-12 col-md-6 col-lg-3"><a href="https://partnershiponai.org/d-id-framework-case-study/"><img decoding="async" class="aligncenter wp-image-7772" src="https://partnershiponai.org/wp-content/uploads/2024/02/d-id_new_400x160.png" alt="" width="180" /></a></div> <div class="col-sm-12 col-md-6 col-lg-3"><a href="https://partnershiponai.org/openai-framework-case-study/"><img decoding="async" class="aligncenter wp-image-7743" src="https://partnershiponai.org/wp-content/uploads/2023/02/openai-1.png" alt="" width="100" /></a></div> <div class="col-sm-12 col-md-6 col-lg-3"><a href="https://partnershiponai.org/respeecher-framework-case-study/"><img decoding="async" class="aligncenter wp-image-7744" src="https://partnershiponai.org/wp-content/uploads/2024/02/respeecher400x160.png" alt="" width="190" /></a></div> <div class="col-sm-12 col-md-6 col-lg-3"><a href="https://partnershiponai.org/synthesia-framework-case-study/"><img decoding="async" class="aligncenter wp-image-7745" src="https://partnershiponai.org/wp-content/uploads/2024/11/synthesia_new_400x160.png" alt="" width="190" /></a></div> </div> <p> </p> <div class="row"> <div class="col-sm-12 col-md-6 col-lg-3"><a href="https://partnershiponai.org/tiktok-framework-case-study/"><img decoding="async" class="aligncenter wp-image-7747" src="https://partnershiponai.org/wp-content/uploads/2023/02/tiktok-1.png" alt="" width="50" /></a></div> <div class="col-sm-12 col-md-6 col-lg-3"><a href="https://partnershiponai.org/witness-framework-case-study"><img decoding="async" class="aligncenter wp-image-7749" src="https://partnershiponai.org/wp-content/uploads/2023/02/witness-black.png" alt="" width="140" /></a></div> <div class="col-sm-12 col-md-6 col-lg-3"><a href="https://partnershiponai.org/pai-framework-case-study"><img decoding="async" class="aligncenter wp-image-10544" src="https://partnershiponai.org/wp-content/uploads/2024/01/PAI-gray-300x51-1.png" alt="" width="160" /></a></div> <div class="col-sm-12 col-md-6 col-lg-3"></div> </div> </div> </div> </div> <div class="module wysiwyg-module "> <div class="container "> <div class="wysiwyg-content col-lg-12 col-md-12 "> <p>These eleven stakeholders are a seemingly eclectic group; they vary along many axes implicating synthetic media governance. But <em>they’re all integral members of a synthetic media ecosystem that requires a blend of technical and humanistic might to benefit society.</em> As Synthesia rightfully notes in their case, “No single stakeholder can enact system-level change without public-private collaboration.”</p> <p><img decoding="async" class="aligncenter size-full wp-image-12072" src="https://partnershiponai.org/wp-content/uploads/2024/11/gen-ai-lifecycle-3.png" alt="" width="1200" srcset="https://partnershiponai.org/wp-content/uploads/2024/11/gen-ai-lifecycle-3.png 3500w, https://partnershiponai.org/wp-content/uploads/2024/11/gen-ai-lifecycle-3-300x79.png 300w, https://partnershiponai.org/wp-content/uploads/2024/11/gen-ai-lifecycle-3-1024x268.png 1024w, https://partnershiponai.org/wp-content/uploads/2024/11/gen-ai-lifecycle-3-768x201.png 768w, https://partnershiponai.org/wp-content/uploads/2024/11/gen-ai-lifecycle-3-1536x402.png 1536w, https://partnershiponai.org/wp-content/uploads/2024/11/gen-ai-lifecycle-3-2048x537.png 2048w" sizes="(max-width: 3500px) 100vw, 3500px" /></p> <p>Some of those featured are <strong>Builders</strong> of technology for synthetic media, while others are <strong>Creators</strong>, or <strong>Distributors</strong>. Notably, while civil society organizations are not typically creating, distributing, or building synthetic media (<a href="https://www.theguardian.com/world/2023/may/02/amnesty-international-ai-generated-images-criticism" target="_blank" rel="noopener">though that’s possible</a>), they are included in the case process; they are key actors in the ecosystem surrounding digital media and online information who must have a central role in AI governance development and implementation.</p> <p>Read together, the cases emphasize distinct elements of AI policymaking and seven emergent best practices we explore below. They exemplify key themes that support transparency, safety, expression, and digital dignity online: <strong>consent</strong>, <strong>disclosure</strong>, and <strong>differentiation between harmful and creative use cases</strong>.</p> <p>The cases not only provide greater transparency on institutional practices and decisions related to synthetic media, but also help the field refine policies and practices for responsible synthetic media, including emergent mitigations. Secondarily, the cases may support AI policymaking overall, providing broader insight about how collaborative governance can be applied across institutions.</p> <p>The cases also accentuate several themes we put forth when we launched the <a href="https://syntheticmedia.partnershiponai.org/" target="_blank" rel="noopener">Framework</a> in 2023, like:</p> <ul> <li>Disparate institutions <strong>building</strong>, <strong>creating</strong>, and <strong>distributing</strong> synthetic media can share <em>values</em>, despite their differences and the need for distinct <em>practices</em> for enacting those values</li> <li>Governing a field as fast-paced and dynamic as synthetic media requires adaptability and flexibility</li> <li>Voluntary commitments should be a complement to, rather than a substitute for, government regulation.</li> </ul> <p>Here, we offer emergent best practices from across cases, followed by brief analysis about the goals of the transparency case development, what PAI learned throughout the process, and how the cases will inform future policy efforts and multistakeholder work on synthetic media governance.</p> <a target="_blank" href='https://partnershiponai.org/wp-content/uploads/2024/03/pai-synthetic-media-case-study-analysis-1.pdf' class='btn blue small'>Download the Analysis</a> <p> </p> </div> </div> </div> </div> </div> </main> </div> </div> <div class="page-row blog-back-btn-section"> <div class="container"> <div class="module wysiwyg-module "> <div class="container "> <div class="wysiwyg-content col-lg-12 col-md-12 "> <a href="https://partnershiponai.org/resources/" class="btn mt-0 margin-bottom-5 blue small"> Back to All Resources</a> </div> </div> </div> </div> </div> </div> <footer> </footer> <section id="comments" class="comments"> </section> </article> </main> </div> </div> <footer class="site-footer content-info"> <div class="left-dot dot dot-sm"><div class="left-inner-dot dot dot-xs dot-coral"></div></div>  <div class="footer-top"> <div class="footer-top-inner container"> <div class="footer-top-wrap"> <div class="footer-social-links"> <ul class="social-links"> <li><a href="https://twitter.com/partnershipai?lang=en" target="_blank" class="btn"><i class="fab fa-twitter"></i></a></li> <li><a href="https://www.facebook.com/partnershipai/" target="_blank" class="btn"><i class="fab fa-facebook-f"></i></a></li> <li><a href="https://www.linkedin.com/company/partnershipai" target="_blank" class="btn"><i class="fab fa-linkedin-in"></i></a></li> </ul> </div> <div class="footer-menu"> <nav class="nav footer-nav"> <div class="menu-footer-menu-container"><ul id="menu-footer-menu-2" class="nav"><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-2159"><a href="https://new.partnershiponai.org/work">OUR WORK</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-2160"><a href="https://new.partnershiponai.org/resources/">RESOURCES</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-5232"><a href="https://partnershiponai.org/events/">EVENTS</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-2161"><a href="/about">ABOUT US</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-2162"><a href="/partners">PARTNERS</a></li> <li class="footer-only menu-item menu-item-type-custom menu-item-object-custom menu-item-10338"><a href="/donate">SUPPORT US</a></li> </ul></div> </nav> </div> </div> </div> </div> <div class="footer-bottom"> <div class="container footer-header-container"> <div class="copyright"><p>© 2024 Partnership on AI | All Rights Reserved</p></div> <div class="footer-bottom-link"> <ul> <li> <a href="/transparency-governance">Transparency and Governance</a> </li> <li> <a href="https://new.partnershiponai.org/privacy-policy/">Privacy Policy</a> </li> </ul> </div> </div> </div> </footer> <div id="sizer"></div> <script type="text/javascript" src="https://partnershiponai.org/wp-includes/js/dist/hooks.min.js?ver=2810c76e705dd1a53b18" id="wp-hooks-js"></script> <script type="text/javascript" src="https://partnershiponai.org/wp-includes/js/dist/i18n.min.js?ver=5e580eb46a90c2b997e6" id="wp-i18n-js"></script> <script type="text/javascript" id="wp-i18n-js-after"> /* <![CDATA[ */ wp.i18n.setLocaleData( { 'text direction\u0004ltr': [ 'ltr' ] } ); 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