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href="/wiki/Wikipedia:Introduktion"><span>Introduktion</span></a></li><li id="n-portal" class="mw-list-item"><a href="/wiki/Wikipedia:Deltagarportalen" title="Om projektet, vad du kan göra, var man kan hitta saker"><span>Deltagarportalen</span></a></li><li id="n-Bybrunnen" class="mw-list-item"><a href="/wiki/Wikipedia:Bybrunnen"><span>Bybrunnen</span></a></li><li id="n-recentchanges" class="mw-list-item"><a href="/wiki/Special:Senaste_%C3%A4ndringar" title="Lista över de senaste ändringarna på wikin [r]" accesskey="r"><span>Senaste ändringarna</span></a></li><li id="n-randompage" class="mw-list-item"><a href="/wiki/Special:Slumpsida" title="Gå till en slumpmässigt vald sida [x]" accesskey="x"><span>Slumpartikel</span></a></li><li id="n-filuppladdning" class="mw-list-item"><a href="//commons.wikimedia.org/wiki/Special:UploadWizard" title="Ladda upp filer till Wikimedia Commons"><span>Ladda upp filer</span></a></li><li id="n-Kontakta-Wikipedia" class="mw-list-item"><a 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<span class="cdx-text-input__icon cdx-text-input__start-icon"></span> </div> <input type="hidden" name="title" value="Special:Sök"> </div> <button class="cdx-button cdx-search-input__end-button">Sök</button> </form> </div> </div> </div> <nav class="vector-user-links vector-user-links-wide" aria-label="Personliga verktyg"> <div class="vector-user-links-main"> <div id="p-vector-user-menu-preferences" class="vector-menu mw-portlet emptyPortlet" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> </ul> </div> </div> <div id="p-vector-user-menu-userpage" class="vector-menu mw-portlet emptyPortlet" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> </ul> </div> </div> <nav class="vector-appearance-landmark" aria-label="Utseende"> <div id="vector-appearance-dropdown" class="vector-dropdown " title="Ändra utseendet på sidans teckenstorlek, bredd och färg" > <input type="checkbox" id="vector-appearance-dropdown-checkbox" role="button" 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class="vector-menu-content-list"> <li id="pt-sitesupport-2" class="user-links-collapsible-item mw-list-item user-links-collapsible-item"><a data-mw="interface" href="//donate.wikimedia.org/wiki/Special:FundraiserRedirector?utm_source=donate&utm_medium=sidebar&utm_campaign=C13_sv.wikipedia.org&uselang=sv" class=""><span>Stöd Wikipedia</span></a> </li> <li id="pt-createaccount-2" class="user-links-collapsible-item mw-list-item user-links-collapsible-item"><a data-mw="interface" href="/w/index.php?title=Special:Skapa_konto&returnto=Provokativ+marknadsf%C3%B6ring" title="Du uppmuntras att skapa ett konto och logga in, men det är inte obligatoriskt" class=""><span>Skapa konto</span></a> </li> <li id="pt-login-2" class="user-links-collapsible-item mw-list-item user-links-collapsible-item"><a data-mw="interface" href="/w/index.php?title=Special:Inloggning&returnto=Provokativ+marknadsf%C3%B6ring" title="Inloggning ger tillgång till fler funktioner för den som vill skriva och redigera artiklar. [o]" accesskey="o" class=""><span>Logga in</span></a> </li> </ul> </div> </div> </div> <div id="vector-user-links-dropdown" class="vector-dropdown vector-user-menu vector-button-flush-right vector-user-menu-logged-out" title="Fler alternativ" > <input type="checkbox" id="vector-user-links-dropdown-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-user-links-dropdown" class="vector-dropdown-checkbox " aria-label="Personliga verktyg" > <label id="vector-user-links-dropdown-label" for="vector-user-links-dropdown-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" ><span class="vector-icon mw-ui-icon-ellipsis mw-ui-icon-wikimedia-ellipsis"></span> <span class="vector-dropdown-label-text">Personliga verktyg</span> </label> <div class="vector-dropdown-content"> <div id="p-personal" class="vector-menu mw-portlet mw-portlet-personal user-links-collapsible-item" title="Användarmeny" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="pt-sitesupport" class="user-links-collapsible-item mw-list-item"><a href="//donate.wikimedia.org/wiki/Special:FundraiserRedirector?utm_source=donate&utm_medium=sidebar&utm_campaign=C13_sv.wikipedia.org&uselang=sv"><span>Stöd Wikipedia</span></a></li><li id="pt-createaccount" class="user-links-collapsible-item mw-list-item"><a href="/w/index.php?title=Special:Skapa_konto&returnto=Provokativ+marknadsf%C3%B6ring" title="Du uppmuntras att skapa ett konto och logga in, men det är inte obligatoriskt"><span class="vector-icon mw-ui-icon-userAdd mw-ui-icon-wikimedia-userAdd"></span> <span>Skapa konto</span></a></li><li id="pt-login" class="user-links-collapsible-item mw-list-item"><a href="/w/index.php?title=Special:Inloggning&returnto=Provokativ+marknadsf%C3%B6ring" title="Inloggning ger tillgång till fler funktioner för den som vill skriva och redigera artiklar. [o]" accesskey="o"><span class="vector-icon mw-ui-icon-logIn mw-ui-icon-wikimedia-logIn"></span> <span>Logga in</span></a></li> </ul> </div> </div> <div id="p-user-menu-anon-editor" class="vector-menu mw-portlet mw-portlet-user-menu-anon-editor" > <div class="vector-menu-heading"> Sidor för utloggade redigerare <a href="/wiki/Hj%C3%A4lp:Introduktion" aria-label="Läs mer om redigering"><span>läs mer</span></a> </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="pt-anoncontribs" class="mw-list-item"><a href="/wiki/Special:Mina_bidrag" title="En lista över redigeringar från denna IP-adress [y]" accesskey="y"><span>Bidrag</span></a></li><li id="pt-anontalk" class="mw-list-item"><a href="/wiki/Special:Min_diskussion" title="Diskussion om redigeringar från det här IP-numret [n]" accesskey="n"><span>Diskussion</span></a></li> </ul> </div> </div> </div> </div> </nav> </div> </header> </div> <div class="mw-page-container"> <div class="mw-page-container-inner"> <div class="vector-sitenotice-container"> <div id="siteNotice"></div> </div> <div class="vector-column-start"> <div class="vector-main-menu-container"> <div id="mw-navigation"> <nav id="mw-panel" class="vector-main-menu-landmark" aria-label="Webbplats"> <div id="vector-main-menu-pinned-container" class="vector-pinned-container"> </div> </nav> </div> </div> <div class="vector-sticky-pinned-container"> <nav id="mw-panel-toc" aria-label="Innehåll" data-event-name="ui.sidebar-toc" class="mw-table-of-contents-container vector-toc-landmark"> <div id="vector-toc-pinned-container" class="vector-pinned-container"> <div id="vector-toc" class="vector-toc vector-pinnable-element"> <div class="vector-pinnable-header vector-toc-pinnable-header vector-pinnable-header-pinned" data-feature-name="toc-pinned" data-pinnable-element-id="vector-toc" > <h2 class="vector-pinnable-header-label">Innehåll</h2> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-pin-button" data-event-name="pinnable-header.vector-toc.pin">flytta till sidofältet</button> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-unpin-button" data-event-name="pinnable-header.vector-toc.unpin">dölj</button> </div> <ul class="vector-toc-contents" id="mw-panel-toc-list"> <li id="toc-mw-content-text" class="vector-toc-list-item vector-toc-level-1"> <a href="#" class="vector-toc-link"> <div class="vector-toc-text">Inledning</div> </a> </li> <li id="toc-Referenser" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Referenser"> <div class="vector-toc-text"> <span class="vector-toc-numb">1</span> <span>Referenser</span> </div> </a> <ul id="toc-Referenser-sublist" class="vector-toc-list"> </ul> </li> </ul> </div> </div> </nav> </div> </div> <div class="mw-content-container"> <main id="content" class="mw-body"> <header class="mw-body-header vector-page-titlebar"> <nav aria-label="Innehåll" class="vector-toc-landmark"> <div id="vector-page-titlebar-toc" class="vector-dropdown vector-page-titlebar-toc vector-button-flush-left" > <input type="checkbox" id="vector-page-titlebar-toc-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-page-titlebar-toc" class="vector-dropdown-checkbox " aria-label="Växla innehållsförteckningen" > <label id="vector-page-titlebar-toc-label" for="vector-page-titlebar-toc-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" ><span class="vector-icon mw-ui-icon-listBullet mw-ui-icon-wikimedia-listBullet"></span> <span class="vector-dropdown-label-text">Växla innehållsförteckningen</span> </label> <div class="vector-dropdown-content"> <div id="vector-page-titlebar-toc-unpinned-container" class="vector-unpinned-container"> </div> </div> </div> </nav> <h1 id="firstHeading" class="firstHeading mw-first-heading"><span class="mw-page-title-main">Provokativ marknadsföring</span></h1> <div id="p-lang-btn" class="vector-dropdown mw-portlet mw-portlet-lang" > <input type="checkbox" id="p-lang-btn-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-p-lang-btn" class="vector-dropdown-checkbox mw-interlanguage-selector" aria-label="Den här artikeln finns bara på det här språket. 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class="vector-page-toolbar-container"> <div id="left-navigation"> <nav aria-label="Namnrymder"> <div id="p-associated-pages" class="vector-menu vector-menu-tabs mw-portlet mw-portlet-associated-pages" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="ca-nstab-main" class="selected vector-tab-noicon mw-list-item"><a href="/wiki/Provokativ_marknadsf%C3%B6ring" title="Visa innehållssidan [c]" accesskey="c"><span>Artikel</span></a></li><li id="ca-talk" class="vector-tab-noicon mw-list-item"><a href="/wiki/Diskussion:Provokativ_marknadsf%C3%B6ring" rel="discussion" title="Diskussion om innehållssidan [t]" accesskey="t"><span>Diskussion</span></a></li> </ul> </div> </div> <div id="vector-variants-dropdown" class="vector-dropdown emptyPortlet" > <input type="checkbox" id="vector-variants-dropdown-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-variants-dropdown" class="vector-dropdown-checkbox " aria-label="Ändra språkvariant" > 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href="/w/index.php?title=Provokativ_marknadsf%C3%B6ring&veaction=edit" title="Redigera denna sida [v]" accesskey="v"><span>Redigera</span></a></li><li id="ca-edit" class="collapsible vector-tab-noicon mw-list-item"><a href="/w/index.php?title=Provokativ_marknadsf%C3%B6ring&action=edit" title="Redigera wikitexten för den här sidan [e]" accesskey="e"><span>Redigera wikitext</span></a></li><li id="ca-history" class="vector-tab-noicon mw-list-item"><a href="/w/index.php?title=Provokativ_marknadsf%C3%B6ring&action=history" title="Tidigare versioner av sidan [h]" accesskey="h"><span>Visa historik</span></a></li> </ul> </div> </div> </nav> <nav class="vector-page-tools-landmark" aria-label="Sidverktyg"> <div id="vector-page-tools-dropdown" class="vector-dropdown vector-page-tools-dropdown" > <input type="checkbox" id="vector-page-tools-dropdown-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-page-tools-dropdown" class="vector-dropdown-checkbox " aria-label="Verktyg" > <label id="vector-page-tools-dropdown-label" for="vector-page-tools-dropdown-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet" aria-hidden="true" ><span class="vector-dropdown-label-text">Verktyg</span> </label> <div class="vector-dropdown-content"> <div id="vector-page-tools-unpinned-container" class="vector-unpinned-container"> <div id="vector-page-tools" class="vector-page-tools vector-pinnable-element"> <div class="vector-pinnable-header vector-page-tools-pinnable-header vector-pinnable-header-unpinned" data-feature-name="page-tools-pinned" data-pinnable-element-id="vector-page-tools" data-pinned-container-id="vector-page-tools-pinned-container" data-unpinned-container-id="vector-page-tools-unpinned-container" > <div class="vector-pinnable-header-label">Verktyg</div> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-pin-button" data-event-name="pinnable-header.vector-page-tools.pin">flytta till sidofältet</button> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-unpin-button" data-event-name="pinnable-header.vector-page-tools.unpin">dölj</button> </div> <div id="p-cactions" class="vector-menu mw-portlet mw-portlet-cactions emptyPortlet vector-has-collapsible-items" title="Fler alternativ" > <div class="vector-menu-heading"> Åtgärder </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="ca-more-view" class="selected vector-more-collapsible-item mw-list-item"><a href="/wiki/Provokativ_marknadsf%C3%B6ring"><span>Läs</span></a></li><li id="ca-more-ve-edit" class="vector-more-collapsible-item mw-list-item"><a href="/w/index.php?title=Provokativ_marknadsf%C3%B6ring&veaction=edit" title="Redigera denna sida [v]" accesskey="v"><span>Redigera</span></a></li><li id="ca-more-edit" class="collapsible vector-more-collapsible-item mw-list-item"><a href="/w/index.php?title=Provokativ_marknadsf%C3%B6ring&action=edit" title="Redigera wikitexten för den här sidan [e]" accesskey="e"><span>Redigera wikitext</span></a></li><li id="ca-more-history" class="vector-more-collapsible-item mw-list-item"><a href="/w/index.php?title=Provokativ_marknadsf%C3%B6ring&action=history"><span>Visa historik</span></a></li> </ul> </div> </div> <div id="p-tb" class="vector-menu mw-portlet mw-portlet-tb" > <div class="vector-menu-heading"> Allmänt </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="t-whatlinkshere" class="mw-list-item"><a href="/wiki/Special:L%C3%A4nkar_hit/Provokativ_marknadsf%C3%B6ring" title="Lista över alla wikisidor som länkar hit [j]" accesskey="j"><span>Sidor som länkar hit</span></a></li><li id="t-recentchangeslinked" class="mw-list-item"><a href="/wiki/Special:Senaste_relaterade_%C3%A4ndringar/Provokativ_marknadsf%C3%B6ring" rel="nofollow" title="Visa senaste ändringarna av sidor som den här sidan länkar till [k]" accesskey="k"><span>Relaterade ändringar</span></a></li><li id="t-specialpages" class="mw-list-item"><a href="/wiki/Special:Specialsidor" title="Lista över alla specialsidor [q]" accesskey="q"><span>Specialsidor</span></a></li><li id="t-permalink" class="mw-list-item"><a href="/w/index.php?title=Provokativ_marknadsf%C3%B6ring&oldid=56119248" title="Permanent länk till den här versionen av sidan"><span>Permanent länk</span></a></li><li id="t-info" class="mw-list-item"><a href="/w/index.php?title=Provokativ_marknadsf%C3%B6ring&action=info" title="Mer information om denna sida"><span>Sidinformation</span></a></li><li id="t-cite" class="mw-list-item"><a href="/w/index.php?title=Special:Citera&page=Provokativ_marknadsf%C3%B6ring&id=56119248&wpFormIdentifier=titleform" title="Information om hur den här artikeln kan användas som referens"><span>Använd som referens</span></a></li><li id="t-urlshortener" class="mw-list-item"><a href="/w/index.php?title=Special:UrlShortener&url=https%3A%2F%2Fsv.wikipedia.org%2Fwiki%2FProvokativ_marknadsf%25C3%25B6ring"><span>Hämta förkortad url</span></a></li><li id="t-urlshortener-qrcode" class="mw-list-item"><a href="/w/index.php?title=Special:QrCode&url=https%3A%2F%2Fsv.wikipedia.org%2Fwiki%2FProvokativ_marknadsf%25C3%25B6ring"><span>Ladda ner QR-kod</span></a></li> </ul> </div> </div> <div id="p-coll-print_export" class="vector-menu mw-portlet mw-portlet-coll-print_export" > <div class="vector-menu-heading"> Skriv ut/exportera </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="coll-create_a_book" class="mw-list-item"><a href="/w/index.php?title=Special:Bok&bookcmd=book_creator&referer=Provokativ+marknadsf%C3%B6ring"><span>Skapa en bok</span></a></li><li id="coll-download-as-rl" class="mw-list-item"><a href="/w/index.php?title=Special:DownloadAsPdf&page=Provokativ_marknadsf%C3%B6ring&action=show-download-screen"><span>Ladda ned som PDF</span></a></li><li id="t-print" class="mw-list-item"><a href="/w/index.php?title=Provokativ_marknadsf%C3%B6ring&printable=yes" title="Utskriftsvänlig version av den här sidan [p]" accesskey="p"><span>Utskriftsvänlig version</span></a></li> </ul> </div> </div> <div id="p-wikibase-otherprojects" class="vector-menu mw-portlet mw-portlet-wikibase-otherprojects" > <div class="vector-menu-heading"> På andra projekt </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="t-wikibase" class="wb-otherproject-link wb-otherproject-wikibase-dataitem mw-list-item"><a href="https://www.wikidata.org/wiki/Special:EntityPage/Q10641249" title="Länk till anslutet databasobjekt [g]" accesskey="g"><span>Wikidata-objekt</span></a></li> </ul> </div> </div> </div> </div> </div> </div> </nav> </div> </div> </div> <div class="vector-column-end"> <div class="vector-sticky-pinned-container"> <nav class="vector-page-tools-landmark" aria-label="Sidverktyg"> <div id="vector-page-tools-pinned-container" class="vector-pinned-container"> </div> </nav> <nav class="vector-appearance-landmark" aria-label="Utseende"> <div id="vector-appearance-pinned-container" class="vector-pinned-container"> <div id="vector-appearance" class="vector-appearance vector-pinnable-element"> <div class="vector-pinnable-header vector-appearance-pinnable-header vector-pinnable-header-pinned" data-feature-name="appearance-pinned" data-pinnable-element-id="vector-appearance" data-pinned-container-id="vector-appearance-pinned-container" data-unpinned-container-id="vector-appearance-unpinned-container" > <div class="vector-pinnable-header-label">Utseende</div> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-pin-button" data-event-name="pinnable-header.vector-appearance.pin">flytta till sidofältet</button> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-unpin-button" data-event-name="pinnable-header.vector-appearance.unpin">dölj</button> </div> </div> </div> </nav> </div> </div> <div id="bodyContent" class="vector-body" aria-labelledby="firstHeading" data-mw-ve-target-container> <div class="vector-body-before-content"> <div class="mw-indicators"> </div> <div id="siteSub" class="noprint">Från Wikipedia</div> </div> <div id="contentSub"><div id="mw-content-subtitle"></div></div> <div id="mw-content-text" class="mw-body-content"><div class="mw-content-ltr mw-parser-output" lang="sv" dir="ltr"><p><b>Provokativ marknadsföring</b> syftar till att väcka uppmärksamhet genom att bryta tabun och sociala normer. Provokativ marknadsföring är i regel negativ för fysiska produkter men används ofta för medierelaterade produkter<sup id="cite_ref-1" class="reference"><a href="#cite_note-1"><span class="cite-reference-link-bracket">[</span>1<span class="cite-reference-link-bracket">]</span></a></sup>. </p><p>Exempel på provokativ marknadsföring är <a href="/wiki/Anna_Anka" title="Anna Anka">Anna Ankas</a> debattinlägg på <a href="/wiki/Newsmill" title="Newsmill">Newsmill</a>, där flera normbrytande uttalanden görs. Detta i syfte att dra publik till TV-programmet ”Hollywoodfruar” på TV3 samt besökare till sajten Newsmill. </p><p>Vid lanseringen av Newsmill publicerades en debattartikel som uppfyller samtliga krav för provokativ marknadsföring. Två kända namn, <a href="/wiki/Jessica_Zand%C3%A9n" title="Jessica Zandén">Jessica Zandén</a> och <a href="/wiki/Cecilia_Gyllenhammar" title="Cecilia Gyllenhammar">Cecilia Gyllenhammar</a>, agerade bete och skrev provokativt om könsroller med stor medial uppmärksamhet som följd <sup id="cite_ref-2" class="reference"><a href="#cite_note-2"><span class="cite-reference-link-bracket">[</span>2<span class="cite-reference-link-bracket">]</span></a></sup>. </p><p>Krönikörer i kvällspressen, som <a href="/wiki/Linda_Skugge" title="Linda Skugge">Linda Skugge</a>, har länge arbetat med denna typ av marknadsföring. Typiskt för metoden är att en person ”skild” från produkten står som avsändare, med följd att produktens eget rykte inte svärtas ned, samtidigt som denna säljer bättre. </p><p>Överanvändning av metoden leder dock till att produkten eller varumärket till slut främst associeras till provokativ marknadsföring, med följd att andra budskap inte längre går att förmedla via produkten / varumärket. </p> <div class="mw-heading mw-heading2"><h2 id="Referenser">Referenser</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Provokativ_marknadsf%C3%B6ring&veaction=edit&section=1" title="Redigera avsnitt: Referenser" class="mw-editsection-visualeditor"><span>redigera</span></a><span class="mw-editsection-divider"> | </span><a href="/w/index.php?title=Provokativ_marknadsf%C3%B6ring&action=edit&section=1" title="Redigera avsnitts källkod: Referenser"><span>redigera wikitext</span></a><span class="mw-editsection-bracket">]</span></span></div> <div class="mw-references-wrap"><ol class="references"> <li id="cite_note-1"><a href="#cite_ref-1">^</a> <span class="reference-text"><cite style="font-style:normal" class="web"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20090924183628/http://hd.se/inrikes/2009/09/19/apropaa/">”Arkiverade kopian”</a>. Arkiverad från <a rel="nofollow" class="external text" href="http://hd.se/inrikes/2009/09/19/apropaa/">originalet</a> den 24 september 2009<span class="printonly">. <a rel="nofollow" class="external free" href="https://web.archive.org/web/20090924183628/http://hd.se/inrikes/2009/09/19/apropaa/">https://web.archive.org/web/20090924183628/http://hd.se/inrikes/2009/09/19/apropaa/</a></span><span class="reference-accessdate">. Läst 20 september 2009</span>.</cite><span class="Z3988" title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=bookitem&rft.btitle=Arkiverade+kopian&rft.atitle=&rft_id=https%3A%2F%2Fweb.archive.org%2Fweb%2F20090924183628%2Fhttp%3A%2F%2Fhd.se%2Finrikes%2F2009%2F09%2F19%2Fapropaa%2F&rfr_id=info:sid/en.wikipedia.org:Provokativ_marknadsf%C3%B6ring"><span style="display: none;"> </span></span> Frispråkighet blir smart PR för Anna Anka?</span> </li> <li id="cite_note-2"><a href="#cite_ref-2">^</a> <span class="reference-text"><cite style="font-style:normal" class="web"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20100526095527/http://www.newsmill.se/artikel/2008/08/31/jamstalldheten-kvaver-oss-ge-oss-tillbaka-den-riktige-mannen">”Arkiverade kopian”</a>. Arkiverad från <a rel="nofollow" class="external text" href="http://www.newsmill.se/artikel/2008/08/31/jamstalldheten-kvaver-oss-ge-oss-tillbaka-den-riktige-mannen">originalet</a> den 26 maj 2010<span class="printonly">. <a rel="nofollow" class="external free" href="https://web.archive.org/web/20100526095527/http://www.newsmill.se/artikel/2008/08/31/jamstalldheten-kvaver-oss-ge-oss-tillbaka-den-riktige-mannen">https://web.archive.org/web/20100526095527/http://www.newsmill.se/artikel/2008/08/31/jamstalldheten-kvaver-oss-ge-oss-tillbaka-den-riktige-mannen</a></span><span class="reference-accessdate">. Läst 20 september 2009</span>.</cite><span class="Z3988" title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=bookitem&rft.btitle=Arkiverade+kopian&rft.atitle=&rft_id=https%3A%2F%2Fweb.archive.org%2Fweb%2F20100526095527%2Fhttp%3A%2F%2Fwww.newsmill.se%2Fartikel%2F2008%2F08%2F31%2Fjamstalldheten-kvaver-oss-ge-oss-tillbaka-den-riktige-mannen&rfr_id=info:sid/en.wikipedia.org:Provokativ_marknadsf%C3%B6ring"><span style="display: none;"> </span></span> Jämställdheten kväver oss - ge oss tillbaka den riktige mannen</span> </li> </ol></div> <style data-mw-deduplicate="TemplateStyles:r56287950">.mw-parser-output table.navbox{border:#aaa 1px solid;width:100%;margin:auto;margin-top:1em;clear:both;font-size:88%;text-align:center;padding:1px}.mw-parser-output link+table.navbox{margin-top:-1px}.mw-parser-output .navbox-title,.mw-parser-output .navbox-abovebelow,.mw-parser-output table.navbox th{text-align:center;padding-left:1em;padding-right:1em}.mw-parser-output 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class="navbox" style="border-spacing:0; ;"><tbody><tr><td style="padding:2px;"><table class="collapsible collapsed" style="width:100%;border-spacing:0;background:transparent;color:inherit;;"><tbody><tr><th style=";" colspan="3" class="navbox-title"><div style="float:left; width:3em;text-align:left;"><div class="noprint plainlinks" style="background-color:transparent; padding:0; white-space:nowrap; font-weight:normal; font-size:80%; border:none;; color: inherit;"><a href="/wiki/Mall:Navbox_reklam" title="Mall:Navbox reklam"><span title="Visa denna mall" style="border:none;;">v</span></a> <span style="font-size:80%;">•</span> <a class="external text" href="https://sv.wikipedia.org/w/index.php?title=Mall:Navbox_reklam&action=edit"><span style="border:none;;" title="Redigera den här mallen">r</span></a></div></div><span style="font-size:110%;"><a href="/wiki/Reklam" title="Reklam">Reklam</a> och <a href="/wiki/Marknadsf%C3%B6ring" title="Marknadsföring">marknadsföring</a></span></th></tr><tr style="height:2px;"><td></td></tr><tr><td class="navbox-group" style=";;">Medier/typer</td><td style="text-align:left;border-left:2px solid #fdfdfd;width:100%;padding:0px;;;" class="navbox-list navbox-"><div style="padding:0em 0.25em"><a href="/wiki/Brevm%C3%A4rke" title="Brevmärke">Brevmärke</a><span style="font-weight:bold;"> · </span> <a href="/wiki/Direktreklam" title="Direktreklam">Direktreklam</a><span style="font-weight:bold;"> · </span> <a href="/wiki/E-postmarknadsf%C3%B6ring" title="E-postmarknadsföring">E-postmarknadsföring</a><span style="font-weight:bold;"> · </span> <a href="/wiki/Event" class="mw-redirect" title="Event">Event</a> (<i><a href="/wiki/Eventmarknadsf%C3%B6ring" title="Eventmarknadsföring">Eventmarknadsföring</a></i>)<span style="font-weight:bold;"> · </span> <a href="/wiki/Gratistidning" title="Gratistidning">Gratistidning</a><span style="font-weight:bold;"> · </span> <a href="/wiki/Internetmarknadsf%C3%B6ring" title="Internetmarknadsföring">Internetmarknadsföring</a> (<a href="/wiki/Internetreklam" title="Internetreklam">Internetreklam</a><span style="font-weight:bold;"> · </span> <i><a href="/wiki/Webbannons" title="Webbannons">Webbannons</a></i><span style="font-weight:bold;"> · </span> <i><a href="/wiki/Sponsrade_l%C3%A4nkar" title="Sponsrade länkar">Sponsrade länkar</a></i>)<span style="font-weight:bold;"> · </span> <a href="/wiki/Ljusreklam" title="Ljusreklam">Ljusreklam</a><span style="font-weight:bold;"> · </span> <a href="/wiki/Lobbying" title="Lobbying">Lobbying</a><span style="font-weight:bold;"> · </span> <a href="/wiki/Matfotografi" title="Matfotografi">Matfotografi</a><span style="font-weight:bold;"> · </span> <a href="/wiki/Mun_till_mun" title="Mun till mun">Mun till mun</a><span style="font-weight:bold;"> · </span> <a href="/wiki/Namnsponsring" title="Namnsponsring">Namnsponsring</a><span style="font-weight:bold;"> · </span> <a href="/wiki/One-to-one-marknadsf%C3%B6ring" title="One-to-one-marknadsföring">One-to-one-marknadsföring</a><span style="font-weight:bold;"> · </span> <a href="/wiki/Presentreklam" title="Presentreklam">Presentreklam</a><span style="font-weight:bold;"> · </span> <a href="/wiki/Radioreklam" title="Radioreklam">Radioreklam</a><span style="font-weight:bold;"> · </span> <a href="/wiki/Reklamfilm" title="Reklamfilm">Reklamfilm</a> (<i><a href="/wiki/TV-reklam" title="TV-reklam">TV-reklam</a></i><span style="font-weight:bold;"> · </span> <i><a href="/wiki/Infomercial" title="Infomercial">Infomercial</a></i>)<span style="font-weight:bold;"> · </span> <a href="/wiki/Utomhusreklam" title="Utomhusreklam">Utomhusreklam</a><span style="font-weight:bold;"> · </span> <a href="/wiki/Annonstavla" title="Annonstavla">Annonstavla</a></div></td><td style="width:0%;padding:0px 0px 0px 2px;" rowspan="5"><span typeof="mw:File"><a href="/wiki/Fil:Cocacola-5cents-1900_edit1.jpg" class="mw-file-description" title="Reklamaffisch för Coca-Cola från 1890-talet."><img alt="Reklamaffisch för Coca-Cola från 1890-talet." src="//upload.wikimedia.org/wikipedia/commons/thumb/8/8c/Cocacola-5cents-1900_edit1.jpg/80px-Cocacola-5cents-1900_edit1.jpg" decoding="async" width="80" height="109" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/8/8c/Cocacola-5cents-1900_edit1.jpg/120px-Cocacola-5cents-1900_edit1.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/8/8c/Cocacola-5cents-1900_edit1.jpg/160px-Cocacola-5cents-1900_edit1.jpg 2x" data-file-width="2331" data-file-height="3190" /></a></span></td></tr><tr style="height:2px"><td></td></tr><tr><td class="navbox-group" style=";;">Termer</td><td style="text-align:left;border-left:2px solid #fdfdfd;width:100%;padding:0px;;;" class="navbox-list navbox-"><div style="padding:0em 0.25em"><a href="/wiki/Advertainment" title="Advertainment">Advertainment</a><span style="font-weight:bold;"> · </span> <a href="/wiki/Annonsering" class="mw-redirect" title="Annonsering">Annonsering</a><span style="font-weight:bold;"> · </span> <a href="/wiki/Annonsn%C3%A4tverk" title="Annonsnätverk">Annonsnätverk</a><span style="font-weight:bold;"> · </span> <a href="/wiki/B2B-reklam" title="B2B-reklam">B2B-reklam</a><span style="font-weight:bold;"> · </span> <a href="/wiki/Culture_jamming" title="Culture jamming">Culture jamming</a><span style="font-weight:bold;"> · </span> <a href="/wiki/Exponeringseffekten" title="Exponeringseffekten">Exponeringseffekten</a><span style="font-weight:bold;"> · </span> <a href="/wiki/Gerillamarknadsf%C3%B6ring" title="Gerillamarknadsföring">Gerillamarknadsföring</a><span style="font-weight:bold;"> · </span> <a href="/wiki/Inbound_marketing" class="mw-redirect" title="Inbound marketing">Inbound marketing</a><span style="font-weight:bold;"> · </span> <a href="/wiki/Information" title="Information">Information</a><span style="font-weight:bold;"> · </span> <a href="/wiki/Marknadsf%C3%B6ring" title="Marknadsföring">Marknadsföring</a><span style="font-weight:bold;"> · </span> <a href="/wiki/N%C3%A4tverksf%C3%B6rs%C3%A4ljning" title="Nätverksförsäljning">Nätverksförsäljning</a><span style="font-weight:bold;"> · </span> <a href="/wiki/Produktplacering" title="Produktplacering">Produktplacering</a><span style="font-weight:bold;"> · </span> <a href="/wiki/Propaganda" title="Propaganda">Propaganda</a><span style="font-weight:bold;"> · </span> <a class="mw-selflink selflink">Provokativ marknadsföring</a><span style="font-weight:bold;"> · </span> <a href="/wiki/Public_relations" title="Public relations">Public relations</a> (PR)<span style="font-weight:bold;"> · </span> <a href="/wiki/Public_service" title="Public service">Public service</a><span style="font-weight:bold;"> · </span> <a href="/wiki/Reklambyr%C3%A5" title="Reklambyrå">Reklambyrå</a><span style="font-weight:bold;"> · </span> <i><a href="/wiki/Roach_baiting" class="mw-redirect" title="Roach baiting">Roach baiting</a></i><span style="font-weight:bold;"> · </span> <a href="/wiki/Stealth-marknadsf%C3%B6ring" class="mw-redirect" title="Stealth-marknadsföring">Stealth-marknadsföring</a><span style="font-weight:bold;"> · </span> <a href="/wiki/Textreklam" title="Textreklam">Textreklam</a><span style="font-weight:bold;"> · </span> <a href="/wiki/Viral_marknadsf%C3%B6ring" title="Viral marknadsföring">viral marknadsföring</a><span style="font-weight:bold;"> · </span> <a href="/wiki/Webbyr%C3%A5" title="Webbyrå">webbyrå</a><span style="font-weight:bold;"> · </span></div></td></tr><tr style="height:2px"><td></td></tr><tr><td class="navbox-group" style=";;">Verksamheter</td><td style="text-align:left;border-left:2px solid #fdfdfd;width:100%;padding:0px;;;" class="navbox-list navbox-"><div style="padding:0em 0.25em"><a href="/wiki/Nixn%C3%A4mnden" title="Nixnämnden">Nixnämnden</a><span style="font-weight:bold;"> · </span> <a href="/wiki/Marknadsetiska_R%C3%A5det" title="Marknadsetiska Rådet">Marknadsetiska Rådet</a><span style="font-weight:bold;"> · </span> <a href="/wiki/N%C3%A4ringslivets_etiska_r%C3%A5d_mot_k%C3%B6nsdiskriminerande_reklam" title="Näringslivets etiska råd mot könsdiskriminerande reklam">Näringslivets etiska råd mot könsdiskriminerande reklam</a><span style="font-weight:bold;"> · </span> <a href="/wiki/Reklamombudsmannen" title="Reklamombudsmannen">Reklamombudsmannen</a><span style="font-weight:bold;"> · </span> <a href="/wiki/Sveriges_Annons%C3%B6rer" title="Sveriges Annonsörer">Sveriges Annonsörer</a><span style="font-weight:bold;"> · </span> <a href="/wiki/Sveriges_Reklamf%C3%B6rbund" class="mw-redirect" title="Sveriges Reklamförbund">Sveriges Reklamförbund</a><span style="font-weight:bold;"> · </span> <i><a href="/wiki/Kategori:Reklambyr%C3%A5er" title="Kategori:Reklambyråer">Lista över svenska reklambyråer</a></i></div></td></tr></tbody></table></td></tr></tbody></table>    </div><noscript><img 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