<?xml version="1.0" encoding="UTF-8"?> <article key="pdf/8575" mdate="2011-02-21 00:00:00"> <author>Nor'Aini Yusof and Ismael Younis Abu-Jarad</author> <title>The Organizational Innovativeness of PublicListed Housing Developers</title> <pages>200 - 204</pages> <year>2011</year> <volume>5</volume> <number>2</number> <journal>International Journal of Humanities and Social Sciences</journal> <ee>https://publications.waset.org/pdf/8575</ee> <url>https://publications.waset.org/vol/50</url> <publisher>World Academy of Science, Engineering and Technology</publisher> <abstract>This paper investigated the organizational innovativeness of public listed housing developers in Malaysia. We conceptualized organizational innovativeness as a multidimensional construct consisting of 5 dimensions market innovativeness, product innovativeness, process innovativeness, behavior innovativeness and strategic innovativeness. We carried out questionnaire survey with all accessible public listed developers in Malaysia and received a 56 percent response. We found that the innovativeness of public listed housing developers is low. The study extends the knowledge on innovativeness theory by using a multidimensional contructs to conceptualize the innovativeness of public listed housing developers in Malaysia where all this while most studies focused on single dimensional construct of innovativeness. The paper ends by providing some explanations for the results.</abstract> <index>Open Science Index 50, 2011</index> </article>