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{"@context":"https:\/\/schema.org","@type":"FAQPage","mainEntity":[{"@type":"Question","name":"Comparing Instagram Analytics Tools","acceptedAnswer":{"@type":"Answer","text":"<span style=\"font-weight: 400\">Instagram analytics tools are designed to track various metrics, providing insights into your social media performance. These tools monitor key indicators such as follower growth, engagement rates, reach, impressions, and audience demographics. Explore the section below for an overview of even more Instagram tools for marketers and creators:<\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400\"><a href=\"https:\/\/influencermarketinghub.com\/instagram-tools\/\"><span style=\"font-weight: 400\">Top 26 Instagram Marketing Tools for 2025<\/span><\/a><\/li>\r\n \t<li style=\"font-weight: 400\"><a href=\"https:\/\/influencermarketinghub.com\/instagram-following-tools\/\"><span style=\"font-weight: 400\">19 Instagram Tools to Help You Build Your Following<\/span><\/a><\/li>\r\n \t<li style=\"font-weight: 400\"><a href=\"https:\/\/influencermarketinghub.com\/social-media-posting-scheduling-tools\/track-instagram-followers\/\"><span style=\"font-weight: 400\">6 Tools to Track Your Instagram Followers<\/span><\/a><\/li>\r\n \t<li style=\"font-weight: 400\"><a href=\"https:\/\/influencermarketinghub.com\/social-media-posting-scheduling-tools\/instagram-scheduler\/\"><span style=\"font-weight: 400\">Top 11 Instagram Scheduler Apps & Tools To Automate your Instagram Posts<\/span><\/a><\/li>\r\n \t<li style=\"font-weight: 400\"><a href=\"https:\/\/influencermarketinghub.com\/instagram-influencer-marketing-tools\/\"><span style=\"font-weight: 400\">Top 21 Influencer Marketing Tools for Instagram to Try in 2025<\/span><\/a><\/li>\r\n \t<li style=\"font-weight: 400\"><a href=\"https:\/\/influencermarketinghub.com\/instagram-influencer-search-tools\/\"><span style=\"font-weight: 400\">Top 18 Instagram Influencer Search Tools to Find Influencers in 2025<\/span><\/a><\/li>\r\n \t<li style=\"font-weight: 400\"><a href=\"https:\/\/influencermarketinghub.com\/social-media-posting-scheduling-tools\/instagram-audit-tools\/\"><span style=\"font-weight: 400\">12 Tools to Run an Instagram Audit in 2025<\/span><\/a><\/li>\r\n \t<li style=\"font-weight: 400\"><a href=\"https:\/\/influencermarketinghub.com\/instagram-scheduling-apps-tools\/\"><span style=\"font-weight: 400\">Top 16 Instagram Scheduling Apps and Tools to Automate Your Posts in 2025<\/span><\/a><\/li>\r\n<\/ul>"}},{"@type":"Question","name":"What is the best Instagram analytics tool?","acceptedAnswer":{"@type":"Answer","text":"<span style=\"font-weight: 400\">The best Instagram analytics tool varies depending on your specific needs and budget. Some popular options include Brand24, Sprout Social, and Brandwatch. To determine the best tool for you, consider the features, pricing, and integrations that align with your goals.<\/span>"}},{"@type":"Question","name":"Is there an official Instagram analytics app?","acceptedAnswer":{"@type":"Answer","text":"<span style=\"font-weight: 400\">While Instagram provides its own analytics tool, Instagram Insights, there isn't a standalone official Instagram analytics app. You can access Instagram Insights within the Instagram mobile app or through the web interface.<\/span>"}},{"@type":"Question","name":"How do I change my Instagram account to a business account?","acceptedAnswer":{"@type":"Answer","text":"<span style=\"font-weight: 400\">To access Instagram Insights, you first need to change your personal account to a business one. To do that, follow these steps:<\/span>\r\n<ol>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Go to your profile and tap the menu icon in the upper right corner<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Tap Settings <\/span><span style=\"font-weight: 400\">and privacy<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Tap Account <\/span><span style=\"font-weight: 400\">type and tools<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Tap Switch to Professional Account<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Choose the right category for your business\u00a0<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Tap Business <\/span><span style=\"font-weight: 400\">and click Next<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Optionally, follow the steps to attach your account to a Facebook page<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Add details about your business, e.g., business category and contact information<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Tap Done<\/span><\/li>\r\n<\/ol>"}},{"@type":"Question","name":"Are there any free Instagram analytics?","acceptedAnswer":{"@type":"Answer","text":"<span style=\"font-weight: 400\">Yes, there are Instagram analytics tools you can use online. HypeAuditor\u2019s Trending Instagram Hashtags, are some of the free tools available. They provide basic insights into your account's performance, engagement metrics, hashtags, and audience demographics. However, for more advanced features and in-depth analysis, you may need to invest in paid analytics tools.<\/span>"}},{"@type":"Question","name":"What other resources are essential for Instagram analytics?","acceptedAnswer":{"@type":"Answer","text":"<span style=\"font-weight: 400\">Explore this curated list of reviews and guides for various Instagram analytics tools:<\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400\"><a href=\"https:\/\/influencermarketinghub.com\/social-media-posting-scheduling-tools\/instagram-analytics-tools\/\"><span style=\"font-weight: 400\">Top Instagram Analytics Tools\u2014Many Are Free<\/span><\/a><\/li>\r\n \t<li style=\"font-weight: 400\"><a href=\"https:\/\/influencermarketinghub.com\/influencer-analytics-services\/\"><span style=\"font-weight: 400\">Top Influencer Analytics Services<\/span><\/a><\/li>\r\n \t<li style=\"font-weight: 400\"><a href=\"https:\/\/influencermarketinghub.com\/social-media-posting-scheduling-tools\/instagram-automation-tools\/\"><span style=\"font-weight: 400\">Instagram Automation Tools<\/span><\/a><\/li>\r\n<\/ul>"}},{"@type":"Question","name":"What key analytics features do the best Instagram analytics tools offer?","acceptedAnswer":{"@type":"Answer","text":"<span style=\"font-weight: 400\">Each tool offers different services designed to give you in-depth insights into your Instagram performance.\u00a0<\/span>\r\n<table>\r\n<tbody>\r\n<tr>\r\n<td><span style=\"font-weight: 400\">Tool<\/span><\/td>\r\n<td><span style=\"font-weight: 400\">Key Analytics Features<\/span><\/td>\r\n<\/tr>\r\n<tr>\r\n<td><span style=\"font-weight: 400\">Sprout Social<\/span><\/td>\r\n<td><span style=\"font-weight: 400\">Intelligent Instagram Monitoring, Post-Level Performance Insights, Follower Growth and Engagement Metrics, Competitor Campaign Insight<\/span><\/td>\r\n<\/tr>\r\n<tr>\r\n<td><span style=\"font-weight: 400\">Brand24<\/span><\/td>\r\n<td><span style=\"font-weight: 400\">Influence Score, Sentiment Analysis, Alerts, Data Exporting, Filtering, Mentions Feed, Discussion Volume Chart, Marketing Analytics<\/span><\/td>\r\n<\/tr>\r\n<tr>\r\n<td><span style=\"font-weight: 400\">Iconosquare<\/span><\/td>\r\n<td><span style=\"font-weight: 400\">Advanced analytics (account, posts, tags, mentions, stories, community, etc.), Tracking (comments, mentions, hashtags, posts, etc.), Reporting (account analytics, competitor, company branded PDF, dashboard, etc.), Engagement Insights, Rapid Exports, Custom Dashboard<\/span><\/td>\r\n<\/tr>\r\n<tr>\r\n<td><span style=\"font-weight: 400\">Planable\u00a0<\/span><\/td>\r\n<td><span style=\"font-weight: 400\">Audience Insights, In-Depth Metrics, Platform-Specific Statistics (Facebook, Instagram, LinkedIn, and TikTok), and Collaboration Features and Tools<\/span><\/td>\r\n<\/tr>\r\n<tr>\r\n<td><span style=\"font-weight: 400\">HypeAuditor<\/span><\/td>\r\n<td><span style=\"font-weight: 400\">Reports & Dashboards, Report Customizability, Report Exporting, Social Analytics, Competitor Analysis, Follower Analysis, Post Performance<\/span><\/td>\r\n<\/tr>\r\n<tr>\r\n<td><span style=\"font-weight: 400\">Instagram Insights<\/span><\/td>\r\n<td><span style=\"font-weight: 400\">Account Reach and Engagement, Content Interaction, Followers Insight, Number of Plays<\/span><\/td>\r\n<\/tr>\r\n<tr>\r\n<td><span style=\"font-weight: 400\">SocialBook<\/span><\/td>\r\n<td><span style=\"font-weight: 400\">Performance Prediction, Unlimited Search, KPI Tracking, Competitor Tracking and Monitoring<\/span><\/td>\r\n<\/tr>\r\n<tr>\r\n<td><span style=\"font-weight: 400\">Emplifi.io<\/span><\/td>\r\n<td><span style=\"font-weight: 400\">Influencer Link Tracking, KPI Tracking, Social Engagement Metrics, eCommerce Conversions<\/span><\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>"}},{"@type":"Question","name":"Do the best Instagram analytics tools offer other free tools?","acceptedAnswer":{"@type":"Answer","text":"<span style=\"font-weight: 400\">Most of the tools on this list offer an array of other social media tools that can help you improve your performance.\u00a0<\/span>\r\n<table>\r\n<tbody>\r\n<tr>\r\n<td><span style=\"font-weight: 400\">Tool<\/span><\/td>\r\n<td><span style=\"font-weight: 400\">Free Tools<\/span><\/td>\r\n<td><span style=\"font-weight: 400\">Tools Offered<\/span><\/td>\r\n<\/tr>\r\n<tr>\r\n<td><span style=\"font-weight: 400\">Sprout Social<\/span><\/td>\r\n<td><span style=\"font-weight: 400\">Yes<\/span><\/td>\r\n<td><span style=\"font-weight: 400\">Image Resizing Tool, Social Media Templates<\/span><\/td>\r\n<\/tr>\r\n<tr>\r\n<td><span style=\"font-weight: 400\">Brand24<\/span><\/td>\r\n<td><span style=\"font-weight: 400\">No<\/span><\/td>\r\n<td><\/td>\r\n<\/tr>\r\n<tr>\r\n<td><span style=\"font-weight: 400\">Iconosquare<\/span><\/td>\r\n<td><span style=\"font-weight: 400\">Yes<\/span><\/td>\r\n<td><span style=\"font-weight: 400\">Free Instagram Audit, Free Facebook Audit, Random Comment Picker, Link in bio by Omnilink, Free Instagram Caption Generator<\/span><\/td>\r\n<\/tr>\r\n<tr>\r\n<td><span style=\"font-weight: 400\">HypeAuditor<\/span><\/td>\r\n<td><span style=\"font-weight: 400\">Yes<\/span><\/td>\r\n<td><span style=\"font-weight: 400\">Instagram Audit, Instagram Engagement Calculator, Instagram Post Engagement Rate Analysis<\/span><\/td>\r\n<\/tr>\r\n<tr>\r\n<td><span style=\"font-weight: 400\">Instagram Insights<\/span><\/td>\r\n<td><span style=\"font-weight: 400\">Yes<\/span><\/td>\r\n<td><span style=\"font-weight: 400\">Monetization Tools<\/span><\/td>\r\n<\/tr>\r\n<tr>\r\n<td><span style=\"font-weight: 400\">SocialBook<\/span><\/td>\r\n<td><span style=\"font-weight: 400\">Yes<\/span><\/td>\r\n<td><span style=\"font-weight: 400\">Free Instagram Templates, Influencer Media Kit, Photo\/Video Background Remover<\/span><\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>"}},{"@type":"Question","name":"How much do Instagram analytics tools cost?","acceptedAnswer":{"@type":"Answer","text":"<span style=\"font-weight: 400\">While most of the tools on this list let you get started for free, they also offer paid plans in case you want to access advanced analytics features.\u00a0<\/span>\r\n<table>\r\n<tbody>\r\n<tr>\r\n<td><span style=\"font-weight: 400\">Tool<\/span><\/td>\r\n<td><span style=\"font-weight: 400\">Free Trial<\/span><\/td>\r\n<td><span style=\"font-weight: 400\">Pricing Plan (Starting from)<\/span><\/td>\r\n<\/tr>\r\n<tr>\r\n<td><span style=\"font-weight: 400\">Sprout Social<\/span><\/td>\r\n<td><span style=\"font-weight: 400\">Yes (30-day)<\/span><\/td>\r\n<td><span style=\"font-weight: 400\">$199\/seat\/month, billed annually<\/span><\/td>\r\n<\/tr>\r\n<tr>\r\n<td><span style=\"font-weight: 400\">Brand24<\/span><\/td>\r\n<td><span style=\"font-weight: 400\">Yes (14-day)<\/span><\/td>\r\n<td><span style=\"font-weight: 400\">$119\/month, billed annually<\/span><\/td>\r\n<\/tr>\r\n<tr>\r\n<td><span style=\"font-weight: 400\">Iconosquare<\/span><\/td>\r\n<td><span style=\"font-weight: 400\">Yes (14-day)<\/span><\/td>\r\n<td><span style=\"font-weight: 400\">$49\/month, billed annually (1 user)<\/span><\/td>\r\n<\/tr>\r\n<tr>\r\n<td><span style=\"font-weight: 400\">HypeAuditor<\/span><\/td>\r\n<td><span style=\"font-weight: 400\">N\/A<\/span><\/td>\r\n<td><span style=\"font-weight: 400\">Pricing on request<\/span><\/td>\r\n<\/tr>\r\n<tr>\r\n<td><span style=\"font-weight: 400\">Instagram Insights<\/span><\/td>\r\n<td><span style=\"font-weight: 400\">No<\/span><\/td>\r\n<td><span style=\"font-weight: 400\">Free for business or creator accounts<\/span><\/td>\r\n<\/tr>\r\n<tr>\r\n<td><span style=\"font-weight: 400\">SocialBook<\/span><\/td>\r\n<td><span style=\"font-weight: 400\">No<\/span><\/td>\r\n<td><span style=\"font-weight: 400\">$499\/month, billed annually<\/span><\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>"}},{"@type":"Question","name":"Why do I need to pay attention to Instagram analytics?","acceptedAnswer":{"@type":"Answer","text":"<span style=\"font-weight: 400\">Instagram analytics can help you get insights you could use to create a strategy that delivers real results. By tracking metrics, such as engagement rate, traffic, and reach, you get a better understanding of your Instagram performance. In addition to that, it helps paint a clearer picture of your audience, their behavior, and preferences, then use those insights to bolster your content or social media strategy.<\/span>"}}]} </script> <meta name="p:domain_verify" content="7c1d1ed6d92ebb59bba1ad3607384ed1"/> <meta name="df-verify" content="dfc7daad1ed437" /> <style type="text/css">.recentcomments a{display:inline !important;padding:0 !important;margin:0 !important;}</style><style>.wp-block-gallery.is-cropped .blocks-gallery-item picture{height:100%;width:100%;}</style><noscript><style id="rocket-lazyload-nojs-css">.rll-youtube-player, [data-lazy-src]{display:none !important;}</style></noscript> <style id="wpr-lazyload-bg-container"></style><style id="wpr-lazyload-bg-exclusion"></style> <noscript> <style id="wpr-lazyload-bg-nostyle">.awards-widget .badge{--wpr-bg-72ecadc3-f621-43f4-bff9-38515acb66e5: 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type="text/javascript" src="https://influencermarketinghub.com/wp-content/themes/voice-child/js/lib/jquery.min.js?ver=6.6.1" id="jquery-core-js"></script> <script type="rocketlazyloadscript" data-minify="1" data-rocket-type="text/javascript" data-rocket-src="https://influencermarketinghub.com/wp-content/cache/min/1/wp-content/plugins/clients-summary/assets/js/cs.js?ver=1738869102" id="cs-js-js"></script> <script type="text/javascript" id="ppc_script-js-extra"> /* <![CDATA[ */ var imh_global_vars = {"post_id":"0","ajax_url":"https:\/\/influencermarketinghub.com\/wp-admin\/admin-ajax.php","nonce":"2c44c48eb9","post":{"ID":18465,"post_author":"51","post_date":"2019-09-04 17:28:07","post_date_gmt":"2019-09-04 17:28:07","post_content":"<span style=\"font-weight: 400;\">If you are at all serious about operating your Instagram account, you need to keep a close eye on your analytics. Unfortunately, Instagram doesn't make things easy if you have a personal profile \u2013 they obviously don't believe you're serious! However, once you change to a Business Profile, you can begin to access much more useful information.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">We have previously written about the benefits of having an <\/span><a href=\"https:\/\/influencermarketinghub.com\/benefits-of-an-instagram-business-profile-and-how-to-switch-over\/\"><span style=\"font-weight: 400;\">Insta<span>All\u00a0<\/span><\/span><\/a><a href=\"https:\/\/influencermarketinghub.com\/benefits-of-an-instagram-business-profile-and-how-to-switch-over\/\" class=\"\"><span>business profiles<\/span><\/a>gram Business Profile<span style=\"font-weight: 400;\"> and how to switch over. One of the best benefits is that you gain access to Instagram Insights, providing you with a range of analytics and performance statistics for the average Instagram user. There are also quite a few <\/span><a href=\"https:\/\/influencermarketinghub.com\/social-media-posting-scheduling-tools\/instagram-analytics-tools\/\"><span style=\"font-weight: 400;\">Instagram analytics tools<\/span><\/a><span style=\"font-weight: 400;\"> available (for those with Business Profiles), and some of these are even free.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Notably, <\/span><a href=\"https:\/\/influencermarketinghub.com\/instagram-statistics\/\"><span style=\"font-weight: 400;\">90% of Instagram users<\/span><\/a><span style=\"font-weight: 400;\"> follow at least one business, underscoring the platform's potential for brand engagement. This article explores the best free Instagram analytics tools that can help you maximize your <a href=\"https:\/\/influencermarketinghub.com\/social-media-marketing-tips\/\">social media strategy<\/a> without breaking the bank.<\/span>\r\n\r\n<span>[---CSB---]<\/span>\r\n\r\n<hr class=\"stag-divider stag-divider--dashed\" \/>\r\n\r\n[article_with_clients]\r\n\r\n[imh_related_posts]\r\n<h2><b>Top Features to Look for in Analytics Tools<\/b><\/h2>\r\n<span style=\"font-weight: 400;\">Analytics tools empower you to make data-driven decisions that pave the way for business growth. While there are a lot of <\/span><a href=\"https:\/\/influencermarketinghub.com\/fake-follower-checker\/\"><span style=\"font-weight: 400;\">free tools<\/span><\/a><span style=\"font-weight: 400;\"> available online, you may want to consider investing in premium tools that provide more comprehensive data and in-depth insights. Here are some of the top features to look for when choosing analytics tools.<\/span>\r\n<h3><b>1. Comprehensive Analytics<\/b><\/h3>\r\n<span style=\"font-weight: 400;\">To gain a holistic view of your Instagram performance, look for analytics tools that offer both basic and in-depth metrics. Make sure it covers the basics, including audience demographics, <\/span><a href=\"https:\/\/influencermarketinghub.com\/most-popular-instagram-hashtags\/\"><span style=\"font-weight: 400;\">hashtag tracking<\/span><\/a><span style=\"font-weight: 400;\">, competitor analysis, and engagement monitoring. <\/span><span style=\"font-weight: 400;\">Then, check its capabilities for in-depth metrics that provide more comprehensive insights into aspects such as sentiment analysis and campaign performance.<\/span>\r\n\r\n[read_also_banner title='The 27 Best Sentiment Analysis Tools In the Market Today' pid='92197']\r\n<h3><b>2. Real-Time Insights<\/b><\/h3>\r\n<a href=\"https:\/\/influencermarketinghub.com\/real-time-social-media-analysis-tools\/\"><span style=\"font-weight: 400;\">Real-time analytics<\/span><\/a><span style=\"font-weight: 400;\"> and insights allow marketers to stay in the loop with ongoing conversations and trends. This feature provides a snapshot of online discussions that help you understand your customers better. It's an invaluable asset for evaluating your social media channel performance and adjusting your <a href=\"https:\/\/influencermarketinghub.com\/social-media-marketing-examples\/\">marketing campaigns<\/a> to align with customer preferences.<\/span>\r\n<h3><b>3. Usability and Customization<\/b><\/h3>\r\n<span style=\"font-weight: 400;\">An ideal analytics tool should be user-friendly. Aside from an interface that is easy to navigate, it must also create reports that can be easily interpreted. Customizable reporting options enable you to tailor data presentation to your unique needs. This not only helps you glean insights faster but also simplifies collaboration within your team and communication with clients.<\/span>\r\n<h3><b>4. Attribution Models<\/b><\/h3>\r\n<span style=\"font-weight: 400;\">Effective analytics tools offer a combination of attribution models. Media mix models provide aggregated campaign-focused data over an extended period, while multi-touch attribution offers person-level data. Instead of choosing between these two, look for tools that integrate various attribution methods. Having a mix of models gives you a more accurate understanding of your marketing efforts' impact.<\/span>\r\n<h3><b>5. Reliable Data Sources<\/b><\/h3>\r\n<span style=\"font-weight: 400;\">The quality and quantity of data depend on the sources accessible to the analytics tool. Third-party tools are often chosen when structured, reliable data and data science expertise is unavailable in-house. So, the tool you select should have access to diverse and dependable data sources to ensure the data you rely on is both comprehensive and trustworthy.<\/span>\r\n<h3><b>6. Contextualized Insights<\/b><\/h3>\r\n<span style=\"font-weight: 400;\">Beyond raw data, the best analytics tools provide contextualized insights. Along with delivering accurate numbers, the tool must also give you insights into why these numbers matter to your marketing strategy. This would enable you to fine-tune and optimize your campaigns more effectively.<\/span>\r\n<h3><b>7. Affordability<\/b><\/h3>\r\n<span style=\"font-weight: 400;\">Your choice of an Instagram analytics tool should fit within your budget and provide value for your investment. Assess the capabilities of the tools and how they can help you achieve your goals. Then<\/span><span style=\"font-weight: 400;\">,<\/span><span style=\"font-weight: 400;\"> consider your financial constraints and determine how much <\/span><span style=\"font-weight: 400;\">of your<\/span><span style=\"font-weight: 400;\"> budget you can allocate. Choose the tool that can potentially deliver the highest returns.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">These are just the main features you should consider when choosing analytics tools. Keep in mind that your business has unique needs that require unique solutions. The tools you use for analytics must be aligned with these needs for you to achieve your marketing and business goals.<\/span>\r\n\r\n<hr class=\"stag-divider stag-divider--dashed\" \/>\r\n\r\n<h2><strong>Tips to Supercharge How You Track Your Instagram Analytics<\/strong><\/h2>\r\n<span style=\"font-weight: 400;\">With more than <\/span><a href=\"https:\/\/influencermarketinghub.com\/social-media-marketing-statistics\/\"><span style=\"font-weight: 400;\">a billion monthly active users<\/span><\/a><span style=\"font-weight: 400;\">, there\u2019s no denying Instagram\u2019s massive reach and impact. <\/span><a href=\"https:\/\/influencermarketinghub.com\/instagram-marketing-ultimate-guide\/\"><span style=\"font-weight: 400;\">44% of these users<\/span><\/a><span style=\"font-weight: 400;\"> use the platform to search for and discover brands. However, with millions of monthly advertisers and business accounts, how can you help your brand stand out and retain its competitive advantage?<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Social media analytics enables you to assess the performance of your marketing efforts. Through analytics, you gain valuable insights and make informed business decisions to power your social media strategies. Follow these tips to take your Instagram analytics to the next level.<\/span>\r\n<ul>\r\n \t<li><b>Pay attention to important metrics. <\/b><span style=\"font-weight: 400;\">When tracking your performance, you\u2019re bound to encounter a lot of data. Focus on the more business-critical ones, such as your engagement rate, reach and impressions, traffic, and audience growth. In addition to these, monitor your watch-through rate (for <a href=\"https:\/\/influencermarketinghub.com\/instagram-stories-hacks\/\">IG Stories<\/a>, Reels, and videos), Reels engagement, follower growth, and audience demographics.<\/span><\/li>\r\n \t<li><b>Study the competition. <\/b><span style=\"font-weight: 400;\">Benchmarking lets you see how your Instagram marketing efforts are faring against the competition. Doing so also lets you gain insights into <a href=\"https:\/\/influencermarketinghub.com\/social-media-trends\/\">emerging trends<\/a> and new growth opportunities. To conduct competitive benchmarking, you can use <\/span><a href=\"https:\/\/influencermarketinghub.com\/market-intelligence\/\"><span style=\"font-weight: 400;\">market intelligence<\/span><\/a><span style=\"font-weight: 400;\"> tools<\/span><span style=\"font-weight: 400;\"> like <a href=\"https:\/\/influencermarketinghub.com\/sprout-social\/\">Sprout Social<\/a> with its Competitor Campaign Insight feature.<\/span><\/li>\r\n \t<li><b>Use the best Instagram analytics tool. <\/b><span style=\"font-weight: 400;\">Instagram analytics tools enable brands to gain valuable audience insights, track engagement, and measure the performance of their content. To find the best tool for your business, start by identifying your brand\u2019s needs. Are you after simple metrics, or do you want deeper insights? Assess a tool\u2019s integration capabilities to ensure that it will work with your current tech stack. Consider trying out some of these analytics tools. Take advantage of free trials to see whether or not a particular solution is the right fit.<\/span><\/li>\r\n \t<li><b>Focus on the right analytics trends. <\/b><span style=\"font-weight: 400;\">Most Instagram analytics tools are capable of giving you comprehensive insights, which include trends. Use this to your advantage and focus on your engagement and performance trends. Doing so allows you to identify patterns, opportunities, and potential bottlenecks. You can then use these insights to improve your social media strategy.<\/span><\/li>\r\n \t<li><b>Take advantage of hashtags. <\/b><span style=\"font-weight: 400;\">Hashtags make it easier for the right people to find your content on Instagram. Tracking your <\/span><a href=\"https:\/\/influencermarketinghub.com\/hashtag-analytics-guide\/\"><span style=\"font-weight: 400;\">hashtag performance<\/span><\/a><span style=\"font-weight: 400;\"> gives you insights on how to strategically use hashtags. Using Instagram analytics tools, you can assess their impact on your content, especially when it comes to reach and engagement.\u00a0<\/span><\/li>\r\n \t<li><b>Make use of your reports. <\/b><span style=\"font-weight: 400;\">Reports are a great way to get an overview of your performance. Aside from sharing them in presentations, consider compiling reports for a particular season or year. Doing so helps you visually track your progress. Tracking Instagram analytics over a certain period of time lets you better understand which types of content are more effective and perform better for a particular audience segment.<\/span><\/li>\r\n \t<li><b>Know your goals. <\/b><span style=\"font-weight: 400;\">What do you want to achieve by tracking your Instagram analytics? Setting clear and measurable goals helps you prioritize the types of data to track and how you want to use these insights (drive engagement, increase sales, etc.).\u00a0<\/span><\/li>\r\n \t<li><b>Test and refine. <\/b><span style=\"font-weight: 400;\">More than tracking your Instagram analytics, you also need to test your current strategy to see which elements are performing well and which ones need improvement. The data Instagram analytics tools provide will help you optimize and adapt your strategy.\u00a0<\/span><\/li>\r\n \t<li><b><\/b><b>Use insights to optimize your campaigns. <\/b><span style=\"font-weight: 400;\">Insights help you understand your audience via their demographics. This, in turn, allows you to tailor your campaigns so that they effectively resonate with a particular target audience. In 2021, Instagram <\/span><span style=\"font-weight: 400;\">rolled out several features<\/span><span style=\"font-weight: 400;\"> to help brands and creators gain a better understanding of their audiences. These include accounts engaged and additional visibility (for creators). The former shows you the total number of accounts that interacted with your posts for a specific period of time. The latter allows creators to see the performance (likes, comments, etc.) of paid sponsorship posts. <\/span><\/li>\r\n<\/ul>\r\n\r\n<hr class=\"stag-divider stag-divider--dashed\" \/>\r\n\r\n<h2><strong>What metrics should you track to measure Instagram performance?<\/strong><\/h2>\r\n<span style=\"font-weight: 400;\">To truly understand how your Instagram account is performing, you need to track a range of metrics that offer insights into how well your content is resonating with your audience and how effectively you're reaching new users. Here's a breakdown of the key metrics to focus on:<\/span>\r\n<h3><strong>1. Follower Growth Rate\u00a0<\/strong><\/h3>\r\n<span style=\"font-weight: 400;\">This shows how quickly your follower base is increasing. Instead of just looking at the total number of followers, Sprout Social suggests examining the growth rate over time to assess the success of your campaigns and strategies.<\/span>\r\n<h3><strong>2. Engagement Rate<\/strong><\/h3>\r\n<span style=\"font-weight: 400;\">This metric includes likes, comments, shares, and saves relative to your follower count. A high engagement rate, as highlighted by <a href=\"https:\/\/influencermarketinghub.com\/brand24\/\">Brand24<\/a>, indicates that your content is hitting the mark with your audience.<\/span>\r\n<h3><strong>3. Reach<\/strong><\/h3>\r\n<span style=\"font-weight: 400;\">Reach measures how many unique users have seen your posts. It\u2019s a vital metric that helps you gauge how far your content is spreading across Instagram. Tools like <a href=\"https:\/\/influencermarketinghub.com\/iconosquare\/\">Iconosquare<\/a> provide detailed analytics to track and enhance your content's reach.<\/span>\r\n<h3><strong>4. Impressions<\/strong><\/h3>\r\n<span style=\"font-weight: 400;\">This tracks the total number of times your posts have been viewed, even if viewed multiple times by the same user. Using <a href=\"https:\/\/influencermarketinghub.com\/planable\/\">Planable<\/a>'s intuitive dashboard, you can easily track your content's visibility.<\/span>\r\n<h3><strong>5. Website Clicks<\/strong><\/h3>\r\n<span style=\"font-weight: 400;\">This metric shows how many users clicked on links in your bio or posts, indicating how effectively your Instagram presence is driving traffic to your website. SocialBook\u2019s performance prediction tools can provide insights into boosting this metric.<\/span>\r\n\r\n[read_also_banner title='350 Instagram Bio Ideas That Will Grab Your Attention in 2024' pid='15889']\r\n<h3><strong>6. Profile Visits<\/strong><\/h3>\r\n<span style=\"font-weight: 400;\">Monitoring the number of users visiting your profile offers insights into your brand's attractiveness and content appeal. Pixlee TurnTo can help you identify social media influencers who are bringing new visitors to your profile.<\/span>\r\n<h3><strong>7. Story Engagement<\/strong><\/h3>\r\n<span style=\"font-weight: 400;\">For Instagram Stories, metrics like views, replies, and exits show how engaging your content is. Emplifi.io offers insights on story engagement to refine your strategy further.<\/span>\r\n<h3><strong>8. Content Saves\u00a0<\/strong><\/h3>\r\n<span style=\"font-weight: 400;\">The number of times users save your posts reflects the value they find in your content. Instagram Insights can help you track these saves to understand what types of content are most valued by your audience.<\/span>\r\n<h3><strong>9. Video Views\u00a0<\/strong><\/h3>\r\n<span style=\"font-weight: 400;\">If you post videos, tracking the number of views can help you understand their effectiveness and audience interest. Brandwatch provides detailed analytics to optimize your <a href=\"https:\/\/influencermarketinghub.com\/short-form-video-content\/\">video content strategy<\/a>.<\/span>\r\n\r\n<hr class=\"stag-divider stag-divider--dashed\" \/>\r\n\r\n<h2><b>Wield Analytics Tools for Instagram Success<\/b><\/h2>\r\n<span style=\"font-weight: 400;\">Social media trends shift in the blink of an eye. To keep up with the changes and adapt fast, you need the latest and most advanced analytics tools in your marketing arsenal. With the right tools, you can transform mere social posts into strategic business maneuvers.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Our list of top analytics tools for Instagram can keep you agile with data-driven insights that enable you to fine-tune your social media marketing strategies.<\/span>\r\n\r\n[wp-faq-schema title=\"Frequently Asked Questions\" accordion=1]","post_title":"11 Free Instagram Analytics Tools You Should Be Using in 2025","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"free-instagram-analytics-tools","to_ping":"","pinged":"","post_modified":"2025-01-24 11:22:28","post_modified_gmt":"2025-01-24 11:22:28","post_content_filtered":"","post_parent":7664,"guid":"https:\/\/influencermarketinghub.com\/?p=18465","menu_order":0,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw"}}; /* ]]> */ </script> <script data-minify="1" type="text/javascript" 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Instagram influencer marketing" data-sections="financial|ppc|educational" /> <svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" class="close_search_area"> <path d="M18 6L6 18" stroke="#333333" stroke-linecap="round" stroke-linejoin="round"/> <path d="M6 6L18 18" stroke="#333333" stroke-linecap="round" stroke-linejoin="round"/> </svg> </div><button class="search-button" aria-label="Search"> <svg class="search-button-icon" width="27" height="25" viewBox="0 0 27 25" fill="none" xmlns="http://www.w3.org/2000/svg"> <circle cx="9.85" cy="9.6" r="9.1" stroke="#333333" stroke-opacity="0.8"/> <path d="M16.65 16.4L26.25 24" stroke="#333333" stroke-opacity="0.8"/> </svg> </button></form><div id="searchHeadResults"></div></div></li></ul></li></ul></nav></div> <div class="subMenu_area"> <div class="menuIconItem"></div> <div class="container"></div> </div> </header> <div id="mks-breadcrumbs" class="container mks-bredcrumbs-container"><p id="breadcrumbs"> You are here: <span><span><a href="https://influencermarketinghub.com/">Influencer Marketing Hub</a></span> 禄 <span><a href="https://influencermarketinghub.com/social-media-posting-scheduling-tools/">Best Social Media Posting and Scheduling Tools for 2025</a></span> 禄 <span class="breadcrumb_last" aria-current="page"><strong>11 Free Instagram Analytics Tools You Should Be Using in 2025</strong></span></span></p></div><div class="progress-container"> <div class="progress-bar" id="pr_bar"></div> </div> <div class="imh-banner pdf-article-wrapper" id="imh_banner_article_top"></div> <div id="content" class="container site-content "> <main id="main" class="main-box main-box-single"> <div id="content" class="container site-content"> <main id="main" class="main-box main-box-single"> <article id="post-18465" class="vce-single post-18465 page type-page status-publish has-post-thumbnail hentry tag-analytics-tools tag-financial tag-instagram tag-instagram-analytics-tools tag-instagram-business-profiles"> <header class="entry-header"> <h1 class="entry-title">11 Free Instagram Analytics Tools You Should Be Using in 2025</h1> </header> <div class="entry-meta"> <div class="meta_limg"> <img src="https://influencermarketinghub.com/wp-content/uploads/2022/03/cropped-imh_filled_pink-1-96x96.png" alt="Influencer Marketing Hub" class="skip-lazy" height="28" width="28"> <div class="meta_ltxt"> <div class="meta-item vcard author" itemprop="author"> by <a href="https://influencermarketinghub.com/author/influencer-marketing-hub/">Influencer Marketing Hub</a> </div> <div class="meta-item date">Last Updated: <time datetime="2025-02-18">February 18th, 2025</time></div> </div> </div> <div class="meta_ltxt"> <div class="meta-item rtime">18 min read</div> <div class="meta-item category"><a href="https://influencermarketinghub.com/social-media/">Social Media</a></div> </div> </div> <div class="entry-content"> <div class="disclosure_notice_popup_area"> <div class="disclosure_notice_txt"> Advertising Disclosure <svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" viewBox="0 0 12 12" fill="none"> <circle cx="4.5" cy="4.5" r="4.5" fill="#333333"/> <path d="M4.04217 5.872V5.584C4.04217 5.456 4.06617 5.336 4.11417 5.224C4.16617 5.112 4.22817 5.018 4.30017 4.942C4.37617 4.862 4.45617 4.78 4.54017 4.696C4.62817 4.608 4.70817 4.53 4.78017 4.462C4.85617 4.39 4.91817 4.306 4.96617 4.21C5.01817 4.11 5.04417 4.006 5.04417 3.898C5.04417 3.726 4.99017 3.586 4.88217 3.478C4.77417 3.366 4.62417 3.31 4.43217 3.31C4.14817 3.31 3.93617 3.46 3.79617 3.76L3.28017 3.526C3.35217 3.318 3.48417 3.132 3.67617 2.968C3.87217 2.804 4.13417 2.722 4.46217 2.722C4.83817 2.722 5.14017 2.83 5.36817 3.046C5.60017 3.258 5.71617 3.53 5.71617 3.862C5.71617 4.034 5.68017 4.194 5.60817 4.342C5.53617 4.49 5.45017 4.614 5.35017 4.714C5.25017 4.814 5.14817 4.91 5.04417 5.002C4.94417 5.09 4.85817 5.188 4.78617 5.296C4.71417 5.4 4.67817 5.508 4.67817 5.62V5.872H4.04217ZM4.06617 6.958C3.98217 6.874 3.94017 6.774 3.94017 6.658C3.94017 6.542 3.98217 6.442 4.06617 6.358C4.15017 6.274 4.25017 6.232 4.36617 6.232C4.48217 6.232 4.58217 6.274 4.66617 6.358C4.75017 6.442 4.79217 6.542 4.79217 6.658C4.79217 6.774 4.75017 6.874 4.66617 6.958C4.58217 7.038 4.48217 7.078 4.36617 7.078C4.25017 7.078 4.15017 7.038 4.06617 6.958Z" fill="white"/> </svg> </div> <div class="disclosure_notice_descript" id="disclosureNoticeText" hidden></div> </div> <?xml encoding="UTF-8"><p><span style="font-weight: 400;">If you are at all serious about operating your Instagram account, you need to keep a close eye on your analytics. Unfortunately, Instagram doesn't make things easy if you have a personal profile – they obviously don't believe you're serious! However, once you change to a Business Profile, you can begin to access much more useful information.</span></p><p><span style="font-weight: 400;">We have previously written about the benefits of having an </span><a href="https://influencermarketinghub.com/benefits-of-an-instagram-business-profile-and-how-to-switch-over/"><span style="font-weight: 400;">Insta<span>All </span></span></a><a href="https://influencermarketinghub.com/benefits-of-an-instagram-business-profile-and-how-to-switch-over/" class=""><span>business profiles</span></a>gram Business Profile<span style="font-weight: 400;"> and how to switch over. One of the best benefits is that you gain access to Instagram Insights, providing you with a range of analytics and performance statistics for the average Instagram user. There are also quite a few </span><a href="https://influencermarketinghub.com/social-media-posting-scheduling-tools/instagram-analytics-tools/"><span style="font-weight: 400;">Instagram analytics tools</span></a><span style="font-weight: 400;"> available (for those with Business Profiles), and some of these are even free.</span></p><p><span style="font-weight: 400;">Notably, </span><a href="https://influencermarketinghub.com/instagram-statistics/"><span style="font-weight: 400;">90% of Instagram users</span></a><span style="font-weight: 400;"> follow at least one business, underscoring the platform's potential for brand engagement. This article explores the best free Instagram analytics tools that can help you maximize your <a href="https://influencermarketinghub.com/social-media-marketing-tips/">social media strategy</a> without breaking the bank.</span></p><p><span> <div class="csb-wrapper" id="csb-spy"> <div class="csb-header">Summary</div> <div class="scb-list"> <div class="csb-row-item -header"> <div class="csb-cell name-cell"><span class="arrow-icon"></span><span>Platform:</span></div> <div class="csb-cell best-for-cell">Best For:</div> <div class="csb-cell price-cell">Pricing:</div> <div class="csb-cell actions-cell"></div> </div> <div data-tid="title_id_14338" data-name="Sprout Social" href="https://influencermarketinghub.com/sprout-social/" class="csb-row-item " data-type="platform" data-status="Normal (Invoice)"> <div class="csb-cell name-cell"><span class="arrow-icon"></span><div data-href="#csb-1" class="csb-name-link">Sprout Social</div></div> <div class="csb-cell best-for-cell "><div class="csb-cell-inner"> <span class="cell-icon icon-star"></span><span class="cell-value">Brands and Agencies of All Sizes</span></div></div> <div class="csb-cell price-cell "><div class="csb-cell-inner"><span class="cell-icon icon-wallet"></span><span class="cell-value">From $199</span></div></div> <div class="csb-cell actions-cell"><div class="csb-cell-inner"><div class="more-link">View</div></div></div> </div><div data-tid="title_id_145389" data-name="Brandwatch Consumer Intelligence" href="https://influencermarketinghub.com/brandwatch-consumer-intelligence/" class="csb-row-item " data-type="platform" data-status="Normal (Account)"> <div class="csb-cell name-cell"><span class="arrow-icon"></span><div data-href="#csb-2" class="csb-name-link">Brandwatch Consumer Intelligence</div></div> <div class="csb-cell best-for-cell "><div class="csb-cell-inner"> <span class="cell-icon icon-star"></span><span class="cell-value">Medium and Enterprise Companies</span></div></div> <div class="csb-cell price-cell "><div class="csb-cell-inner"><span class="cell-icon icon-wallet"></span><span class="cell-value">On request</span></div></div> <div class="csb-cell actions-cell"><div class="csb-cell-inner"><div class="more-link">View</div></div></div> </div><div data-tid="title_id_14219" data-name="Hootsuite" href="https://influencermarketinghub.com/hootsuite/" class="csb-row-item " data-type="platform" data-status="Normal (Credit Card)"> <div class="csb-cell name-cell"><span class="arrow-icon"></span><div data-href="#csb-3" class="csb-name-link">Hootsuite</div></div> <div class="csb-cell best-for-cell "><div class="csb-cell-inner"> <span class="cell-icon icon-star"></span><span class="cell-value">Small, Medium, and Large Businesses</span></div></div> <div class="csb-cell price-cell "><div class="csb-cell-inner"><span class="cell-icon icon-wallet"></span><span class="cell-value">From $99</span></div></div> <div class="csb-cell actions-cell"><div class="csb-cell-inner"><div class="more-link">View</div></div></div> </div><div data-tid="title_id_12371" data-name="Brand24" href="https://influencermarketinghub.com/brand24/" class="csb-row-item " data-type="platform" data-status="Normal (Account)"> <div class="csb-cell name-cell"><span class="arrow-icon"></span><div data-href="#csb-4" class="csb-name-link">Brand24</div></div> <div class="csb-cell best-for-cell "><div class="csb-cell-inner"> <span class="cell-icon icon-star"></span><span class="cell-value">Brands and Agencies of all sizes</span></div></div> <div class="csb-cell price-cell "><div class="csb-cell-inner"><span class="cell-icon icon-wallet"></span><span class="cell-value">From $119</span></div></div> <div class="csb-cell actions-cell"><div class="csb-cell-inner"><div class="more-link">View</div></div></div> </div><div data-tid="title_id_72452" data-name="Iconosquare" href="https://influencermarketinghub.com/iconosquare/" class="csb-row-item " data-type="platform" data-status="Normal (Credit Card)"> <div class="csb-cell name-cell"><span class="arrow-icon"></span><div data-href="#csb-5" class="csb-name-link">Iconosquare</div></div> <div class="csb-cell best-for-cell "><div class="csb-cell-inner"> <span class="cell-icon icon-star"></span><span class="cell-value"> Brands and Agencies</span></div></div> <div class="csb-cell price-cell "><div class="csb-cell-inner"><span class="cell-icon icon-wallet"></span><span class="cell-value">From $49</span></div></div> <div class="csb-cell actions-cell"><div class="csb-cell-inner"><div class="more-link">View</div></div></div> </div><div data-tid="title_id_188294" data-name="Planable" href="https://influencermarketinghub.com/planable/" class="csb-row-item " data-type="platform" data-status="Normal (Credit Card)"> <div class="csb-cell name-cell"><span class="arrow-icon"></span><div data-href="#csb-6" class="csb-name-link">Planable</div></div> <div class="csb-cell best-for-cell "><div class="csb-cell-inner"> <span class="cell-icon icon-star"></span><span class="cell-value">Any size brand or agency</span></div></div> <div class="csb-cell price-cell "><div class="csb-cell-inner"><span class="cell-icon icon-wallet"></span><span class="cell-value">From $33</span></div></div> <div class="csb-cell actions-cell"><div class="csb-cell-inner"><div class="more-link">View</div></div></div> </div> </div> <div class="csb-footer"> <span class="csb-btn" data-csb_more="more"><span>Read more</span><span>Hide</span></span> </div> </div> <script type="rocketlazyloadscript"> (($) => { $('.csb-row-item[data-tid]').on('click', function(e) { if (typeof gtag === 'function') { gtag('event', this.dataset.name, { 'event_category': 'NEW LISTICLE WIDGET' }) } $(`#${this.dataset.tid} a`)[0]?.click(); }) })(jQuery) </script> </span></p><hr class="stag-divider stag-divider--dashed"><div class="post-badge"> <div class="badge-box skip-lazy"> <div class="badge-prefix">Top</div> <div class="badge-label">free instagram analytics tools</div> <div class="badge-year">2025</div> </div> </div><div> <a name="csb-1" id="csb-1" class="csb-anchor"></a><h2 class="article_with_clients">1. <span id="title_id_14338"><a class="link" href="https://influencermarketinghub.com/sprout-social/" target="_blank">Sprout Social</a></span><script type="rocketlazyloadscript">ni_get_link(419 , "title_id_14338", "Sprout Social")</script></h2> <div id="client_ll_img_pos-1" onclick="document.querySelector('#title_id_14338 a').click();"><img decoding="async" fetchpriority="low" class="aligncenter" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20345%20215'%3E%3C/svg%3E" width="345" height="215" alt="Sprout Social" data-lazy-src="https://influencermarketinghub.com/cdn-cgi/image/fit=crop,gravity=auto,f=webp,width=345/wp-content/uploads/2023/10/Monosnap-Social-Media-Analytics-and-Reporting-Tool-810x507.png"><noscript><img decoding="async" fetchpriority="low" class="aligncenter" src="https://influencermarketinghub.com/cdn-cgi/image/fit=crop,gravity=auto,f=webp,width=345/wp-content/uploads/2023/10/Monosnap-Social-Media-Analytics-and-Reporting-Tool-810x507.png" width="345" height="215" alt="Sprout Social"></noscript></div> <p><span style="font-weight: 400;">Sprout Social has a suite of tools dedicated to </span><a href="https://influencermarketinghub.com/instagram-management-services/"><span style="font-weight: 400;">Instagram management</span></a><span style="font-weight: 400;">. These tools allow businesses to streamline content calendars, comment management, hashtag monitoring, report generation, and other tasks.</span></p> <h3><b>Awards and Recognitions</b></h3> <div id="attachment_202933" style="width: 576px" class="wp-caption aligncenter none"><img aria-describedby="caption-attachment-202933" decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20566%20295'%3E%3C/svg%3E" alt="Sprout Social awards" class="wp-image-202933 " width="566" height="295" data-lazy-srcset="https://influencermarketinghub.com/wp-content/uploads/2024/10/image40.png 806w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image40-300x156.png 300w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image40-768x400.png 768w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image40-150x78.png 150w" data-lazy-sizes="(max-width: 566px) 100vw, 566px" data-lazy-src="https://influencermarketinghub.com/wp-content/uploads/2024/10/image40.png"><noscript><img aria-describedby="caption-attachment-202933" loading="lazy" decoding="async" src="https://influencermarketinghub.com/wp-content/uploads/2024/10/image40.png" alt="Sprout Social awards" class="wp-image-202933 " width="566" height="295" srcset="https://influencermarketinghub.com/wp-content/uploads/2024/10/image40.png 806w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image40-300x156.png 300w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image40-768x400.png 768w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image40-150x78.png 150w" sizes="(max-width: 566px) 100vw, 566px"></noscript> <p id="caption-attachment-202933" class="wp-caption-text">Sprout Social awards</p> </div> <p><span style="font-weight: 400;">Sprout Social was named to the 2023 Fortune Best Workplaces in Technology list for the second year in a row. Adding to its accolades, it has also been honored as a Best Workplace for Parents by a renowned organization for two consecutive years, underscoring its commitment to creating a supportive and inclusive work environment.</span></p> <p><span style="font-weight: 400;">According to Sprout Social President <a href="https://www.linkedin.com/in/ryanbarretto">Ryan Barretto</a>, with the launch of new integrations and the creation of new partnerships, “[Sprout] developed a platform that [champions] the essential role social media plays in the growth and success of organizations…”</span></p> <h3><b>Sprout Social Capabilities</b></h3> <p><span style="font-weight: 400;">Sprout Social has helped thousands of brands and organizations meet their business goals. From enhancing collaboration to helping brands provide added value to customers, Sprout Social is driving tangible business impact.</span></p> <div id="attachment_202934" style="width: 609px" class="wp-caption aligncenter none"><img aria-describedby="caption-attachment-202934" decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20599%20129'%3E%3C/svg%3E" alt="How Sprout Social is helping equip brands for online growth" class="wp-image-202934 " width="599" height="129" data-lazy-srcset="https://influencermarketinghub.com/wp-content/uploads/2024/10/image3-1024x220.png 1024w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image3-300x65.png 300w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image3-768x165.png 768w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image3-810x174.png 810w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image3-1140x245.png 1140w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image3-150x32.png 150w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image3.png 1200w" data-lazy-sizes="(max-width: 599px) 100vw, 599px" data-lazy-src="https://influencermarketinghub.com/wp-content/uploads/2024/10/image3-1024x220.png"><noscript><img aria-describedby="caption-attachment-202934" loading="lazy" decoding="async" src="https://influencermarketinghub.com/wp-content/uploads/2024/10/image3-1024x220.png" alt="How Sprout Social is helping equip brands for online growth" class="wp-image-202934 " width="599" height="129" srcset="https://influencermarketinghub.com/wp-content/uploads/2024/10/image3-1024x220.png 1024w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image3-300x65.png 300w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image3-768x165.png 768w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image3-810x174.png 810w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image3-1140x245.png 1140w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image3-150x32.png 150w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image3.png 1200w" sizes="(max-width: 599px) 100vw, 599px"></noscript> <p id="caption-attachment-202934" class="wp-caption-text">How Sprout Social is helping equip brands for online growth</p> </div> <p><span style="font-weight: 400;">One of Sprout Social’s core features is analytics. Through this, brands can easily capture insights and use accurate data to make strategic business decisions. Sprout’s analytics tools allow brands to conduct extensive analyses of their online presence. What’s more, it uncovers deep insights to help brands:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Determine what resonates with their target audience</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Discover market trends</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Unpack the ROI of your organization’s social impact</span></li> </ul> <p><span style="font-weight: 400;">Aside from these capabilities, Sprout’s analytics tools help you streamline reporting and visualize performance through interactive charts. With Sprout, you can track and choose the <a href="https://influencermarketinghub.com/instagram-reels-hashtags/">best hashtags for Instagram</a>, evaluate the success of their paid social campaigns on Instagram, and more. </span></p> <p><span style="font-weight: 400;">Another standout feature is Sprout’s ability to showcase separate paid and organic performance data. This enables brands to see how each channel performs so they can further optimize their social media strategies. With Sprout, brands can also get a comprehensive view of their owned and earned data. </span></p> <div id="attachment_202935" style="width: 614px" class="wp-caption aligncenter none"><img aria-describedby="caption-attachment-202935" decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20604%20365'%3E%3C/svg%3E" alt="A preview of Sprout’s analytics capabilities" class="wp-image-202935 " width="604" height="365" data-lazy-srcset="https://influencermarketinghub.com/wp-content/uploads/2024/10/image2-1024x619.png 1024w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image2-300x181.png 300w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image2-768x464.png 768w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image2-810x490.png 810w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image2-1140x689.png 1140w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image2-150x91.png 150w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image2.png 1290w" data-lazy-sizes="(max-width: 604px) 100vw, 604px" data-lazy-src="https://influencermarketinghub.com/wp-content/uploads/2024/10/image2-1024x619.png"><noscript><img aria-describedby="caption-attachment-202935" loading="lazy" decoding="async" src="https://influencermarketinghub.com/wp-content/uploads/2024/10/image2-1024x619.png" alt="A preview of Sprout’s analytics capabilities" class="wp-image-202935 " width="604" height="365" srcset="https://influencermarketinghub.com/wp-content/uploads/2024/10/image2-1024x619.png 1024w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image2-300x181.png 300w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image2-768x464.png 768w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image2-810x490.png 810w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image2-1140x689.png 1140w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image2-150x91.png 150w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image2.png 1290w" sizes="(max-width: 604px) 100vw, 604px"></noscript> <p id="caption-attachment-202935" class="wp-caption-text">A preview of Sprout’s analytics capabilities</p> </div> <p><span style="font-weight: 400;">The platform’s powerful analytics features allow brands to track results in real-time and analyze audience conversations. It also enables brands to gather insights on emerging trends and industry gaps. This allows brands to optimize or develop new products, services, and ideas.</span></p> <div id="attachment_202936" style="width: 611px" class="wp-caption aligncenter none"><img aria-describedby="caption-attachment-202936" decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20601%20334'%3E%3C/svg%3E" alt="An example of how Sprout Social lets brands monitor results in real time" class="wp-image-202936 " width="601" height="334" data-lazy-srcset="https://influencermarketinghub.com/wp-content/uploads/2024/10/image12-1-1024x569.png 1024w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image12-1-300x167.png 300w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image12-1-768x427.png 768w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image12-1-810x450.png 810w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image12-1-1140x634.png 1140w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image12-1-150x83.png 150w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image12-1.png 1200w" data-lazy-sizes="(max-width: 601px) 100vw, 601px" data-lazy-src="https://influencermarketinghub.com/wp-content/uploads/2024/10/image12-1-1024x569.png"><noscript><img aria-describedby="caption-attachment-202936" loading="lazy" decoding="async" src="https://influencermarketinghub.com/wp-content/uploads/2024/10/image12-1-1024x569.png" alt="An example of how Sprout Social lets brands monitor results in real time" class="wp-image-202936 " width="601" height="334" srcset="https://influencermarketinghub.com/wp-content/uploads/2024/10/image12-1-1024x569.png 1024w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image12-1-300x167.png 300w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image12-1-768x427.png 768w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image12-1-810x450.png 810w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image12-1-1140x634.png 1140w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image12-1-150x83.png 150w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image12-1.png 1200w" sizes="(max-width: 601px) 100vw, 601px"></noscript> <p id="caption-attachment-202936" class="wp-caption-text">An example of how Sprout Social lets brands monitor results in real time</p> </div> <p><span style="font-weight: 400;">When it comes to reporting, Sprout Social has an array of reporting features, allowing brands to go granular. For instance, Competitor Reports let you track competitor performance across different social media platforms. Through this, you can easily benchmark your performance against industry norms and identify new opportunities.</span><span style="font-weight: 400;"> </span></p> <h3><b>AI and Automation Features</b></h3> <p><span style="font-weight: 400;">In 2023, Sprout launched new AI features. These utilize Sprout’s proprietary machine learning and deep automation capabilities, combining them with the GPT model from OpenAI. </span><span style="font-weight: 400;">According to Sprout Social CEO and Co-Founder <a href="https://www.linkedin.com/in/justynhoward">Justyn Howard</a>, these intuitive AI features will be ready to use and seamlessly fit into current workflows to improve them. </span></p> <p><span style="font-weight: 400;">“This [capability] will deliver incredible value to our customers and empower them to unlock even greater ROI from social,” Howard adds.</span><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">Sprout’s AI and automation features include</span> <span style="font-weight: 400;"><a href="https://influencermarketinghub.com/messenger-chatbots/">chatbots</a>, sentiment in listening, suggested hashtags, and more.</span></p> <p><span style="font-weight: 400;">Some of these AI and automation features have also made their way into Sprout’s analytics tools. Through AI and automation, brands can easily identify trending hashtags, create custom reports based on their business needs, and automate report sharing.</span><span style="font-weight: 400;"> </span></p> <h4><b>Compliance</b><b> </b></h4> <p><span style="font-weight: 400;">Sprout Social is focused on promoting transparency. It has a dedicated Trust Center where users can learn more about its security and privacy measures, as well as accessibility standards. Sprout is also compliant with industry frameworks and applicable laws and regulations. Some of its certifications include:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">SOC 2 Type 2</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">ISO 27001</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">ISO 27701</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">GDPR and CCPA/CPRA</span></li> </ul> <p><span style="font-weight: 400;">As part of its comprehensive solution for Instagram success, Sprout Social also enables multi-profile management, a full social CRM toolset, tracking and monitoring, post-level performance insights, and presentation-ready reports.</span></p> <p><span style="font-weight: 400;">Sprout also offers a Premium Analytics feature. This lets brands select the metrics that match their business goals and get access to customized data. Brands can also tailor their reports and show the most pertinent metrics to different audience segments. The Premium Analytics feature has:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Advanced filtering to help brands gather insights faster</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Interactive charts and graphs</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Custom report builder</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Selectable metrics</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Custom comparison</span></li> </ul> <p><span style="font-weight: 400;">While its <a href="https://influencermarketinghub.com/social-media-posting-scheduling-tools/free-social-media-scheduling-tools/">free social media tools</a> are limited to an image resizer, a posting tool, and pre-formatted templates, you can try out its basic features for 30 days for free.</span></p> <p><span style="font-weight: 400;">Sprout Social is a comprehensive social media management platform designed for businesses, marketing professionals, and brands. It offers solutions for brands, agencies, and enterprises looking to grow their presence on Facebook, X, Instagram, LinkedIn, YouTube, Pinterest, TikTok, and other social media platforms.</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Founded in 2010</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">More than 1,000 employees</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">30,000+ brands and organizations served</span></li> </ul> <h3><b>Notable Sprout Social Case Studies</b></h3> <p><span style="font-weight: 400;">Below are a few examples of how Sprout’s social media analytics capabilities have helped brands and organizations over the years.</span></p> <div id="attachment_202937" style="width: 614px" class="wp-caption aligncenter none"><img aria-describedby="caption-attachment-202937" decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20604%20121'%3E%3C/svg%3E" alt="Some of the brands and organizations using Sprout Social" class="wp-image-202937 " width="604" height="121" data-lazy-srcset="https://influencermarketinghub.com/wp-content/uploads/2024/10/image1-1024x205.png 1024w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image1-300x60.png 300w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image1-768x154.png 768w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image1-810x162.png 810w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image1-1140x229.png 1140w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image1-150x30.png 150w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image1.png 1431w" data-lazy-sizes="(max-width: 604px) 100vw, 604px" data-lazy-src="https://influencermarketinghub.com/wp-content/uploads/2024/10/image1-1024x205.png"><noscript><img aria-describedby="caption-attachment-202937" loading="lazy" decoding="async" src="https://influencermarketinghub.com/wp-content/uploads/2024/10/image1-1024x205.png" alt="Some of the brands and organizations using Sprout Social" class="wp-image-202937 " width="604" height="121" srcset="https://influencermarketinghub.com/wp-content/uploads/2024/10/image1-1024x205.png 1024w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image1-300x60.png 300w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image1-768x154.png 768w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image1-810x162.png 810w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image1-1140x229.png 1140w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image1-150x30.png 150w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image1.png 1431w" sizes="(max-width: 604px) 100vw, 604px"></noscript> <p id="caption-attachment-202937" class="wp-caption-text">Some of the brands and organizations using Sprout Social</p> </div> <h4><b>Gymshark</b></h4> <p><span style="font-weight: 400;">Gymshark is an athletic apparel brand with a big online community. Gymshark wanted to grow its engagement and get the brand out. The trouble was the brand focused too much on Instagram. According to Gymshark’s Head of Digital Community, Elfried Samba, “…everything else was basically a version of what we did on Instagram.”</span></p> <p><span style="font-weight: 400;">Using Sprout’s Simply Measured, Gymshark was able to determine the right tone of voice to use for each social media platform. This also helped to ensure that the brand was delivering the right message. </span></p> <div id="attachment_202938" style="width: 609px" class="wp-caption aligncenter none"><img aria-describedby="caption-attachment-202938" decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20599%20258'%3E%3C/svg%3E" alt="What Gymshark’s Digital Community Manager has to say about Sprout’s Simply Measured" class="wp-image-202938 " width="599" height="258" data-lazy-srcset="https://influencermarketinghub.com/wp-content/uploads/2024/10/image13-1-1024x441.png 1024w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image13-1-300x129.png 300w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image13-1-768x331.png 768w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image13-1-810x349.png 810w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image13-1-150x65.png 150w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image13-1.png 1113w" data-lazy-sizes="(max-width: 599px) 100vw, 599px" data-lazy-src="https://influencermarketinghub.com/wp-content/uploads/2024/10/image13-1-1024x441.png"><noscript><img aria-describedby="caption-attachment-202938" loading="lazy" decoding="async" src="https://influencermarketinghub.com/wp-content/uploads/2024/10/image13-1-1024x441.png" alt="What Gymshark’s Digital Community Manager has to say about Sprout’s Simply Measured" class="wp-image-202938 " width="599" height="258" srcset="https://influencermarketinghub.com/wp-content/uploads/2024/10/image13-1-1024x441.png 1024w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image13-1-300x129.png 300w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image13-1-768x331.png 768w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image13-1-810x349.png 810w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image13-1-150x65.png 150w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image13-1.png 1113w" sizes="(max-width: 599px) 100vw, 599px"></noscript> <p id="caption-attachment-202938" class="wp-caption-text">What Gymshark’s Digital Community Manager has to say about Sprout’s Simply Measured</p> </div> <p><span style="font-weight: 400;">Through Simply Measured, Gymshark </span><span style="font-weight: 400;">was able to better assess the performance of their campaigns. They </span><span style="font-weight: 400;">identified which elements performed well and reused those for future campaigns. As a result, the brand was able to grow its followers not just on Instagram but also on Pinterest.</span></p> <h4><b>Haarper</b></h4> <p><span style="font-weight: 400;">Haarper (stylized as haarper.) is a boutique consultancy that uses Sprout Social, particularly its <a href="https://influencermarketinghub.com/social-media-posting-scheduling-tools/social-media-listening-tools/">Advanced Listening tool</a> to get deeper insights on their campaigns. This also comes at a point when the company wanted to enhance its data capabilities. Through Sprout Social, haaper. was able to get the data it needed. More than that, it was able to access data quickly, make sense of it, and use it to make informed decisions. </span></p> <p><span style="font-weight: 400;">haarper used the insights from the Advanced Listening tool to help one of its clients, Puka Up. As a result, Puka Up reached a wider audience, engaged them, and sparked conversations that matter. In December 2018, Puka Up:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Increased its Instagram followers by 283%</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Boosted Instagram impressions by 909%</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Saw a 458% increase in Instagram engagement</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Achieved a 314% increase in the number of Instagram comments received</span></li> </ul> <h4><b>Ratings:</b></h4> <p><span style="font-weight: 400;">4.4 out of 5 stars</span></p> <h4><b>Features & Pricing</b></h4> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Content Calendar and Scheduling</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Collaboration Toolkit</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Smart Inbox</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Customer Relationships Management</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Analytics and Reporting</span></li> </ul> <p><span style="font-weight: 400;"><strong>Price starts at:</strong> $<span>199</span> (billed monthly)</span></p> <h4><b>Packages</b></h4> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><strong>Standard</strong> ($249 per month)</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><strong>Professional</strong> ($399 per month)</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><strong>Advanced</strong> ($499 per month)</span></li> <li style="font-weight: 400;" aria-level="1"> <h4><span style="font-weight: 400;"><strong>Enterprise</strong> (Custom pricing)</span></h4> </li> </ul> <h4><b>Key Analytics Features</b></h4> <ul> <li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Intelligent Instagram Monitoring</span></li> <li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Post-Level Performance Insights</span></li> <li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Follower Growth and Engagement Metrics</span></li> <li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Competitor Campaign Insight</span></li> </ul> <div id="company_rating_widget" class="company_rating company_rating_v2"> <div class="crv2_mob_description crv2_column full_width"> <div class="cr_content"> <div class="list_items icons"> <div class="list_item "> <div class="company_log"><img width="250" height="52" decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20250%2052'%3E%3C/svg%3E" alt="Sprout Social" data-lazy-src="https://influencermarketinghub.com/wp-content/uploads/2020/04/sprout.png"><noscript><img width="250" height="52" decoding="async" src="https://influencermarketinghub.com/wp-content/uploads/2020/04/sprout.png" alt="Sprout Social"></noscript></div> <div class="company_name"> 5 out of 5 stars </div> </div> </div> <div class="company_description">One of the most recognized names in social media management shows why it’s been so successful, with a platform that changes the game for social media managers.</div> </div> <div class="crv2_nav"> <div class="crv2_nav_item"> Ratings </div> <div class="crv2_nav_item"> Features & Pricing </div> <div class="crv2_nav_item"> Pros and Cons </div> </div> </div> <div class="inner_flexbox"> <div class="crv2_column mob_tabs_item"> <div class="cr_head"> <strong>Ratings</strong> </div> <div class="cr_content"> <div class="list_items ratings"> <div class="list_item"> <div class="header_line"> <div class="label"> Features </div> <div class="value"> 5.0 </div> </div> <div class="rating_line" data-value="100"> <div class="fill_line" style="width:100%;"></div> </div> </div> <div class="list_item"> <div class="header_line"> <div class="label"> Ease of Use </div> <div class="value"> 5.0 </div> </div> <div class="rating_line" data-value="100"> <div class="fill_line" style="width:100%;"></div> </div> </div> <div class="list_item"> <div class="header_line"> <div class="label"> Support </div> <div class="value"> 5.0 </div> </div> <div class="rating_line" data-value="100"> <div class="fill_line" style="width:100%;"></div> </div> </div> </div> </div> <div class="cr_result -ratings"> <div class="text_flex_line"> <div class="text">Overall Score</div> <div class="text_value">5</div> </div> </div> </div> <div class="crv2_column mob_tabs_item"> <div class="cr_head"> <strong>Features & Pricing</strong> </div> <div class="cr_content"> <div class="list_items sircle"> <div class="list_item"><div class="list_content">Analytics</div></div><div class="list_item"><div class="list_content">Automated Publishing</div></div><div class="list_item"><div class="list_content">Contact Management</div></div><div class="list_item"><div class="list_content">Content Management</div></div><div class="list_item"><div class="list_content">Conversion Tracking</div></div><div class="list_item"><div class="list_content">Customer Targeting</div></div><div class="list_item"><div class="list_content">Keyword Filtering</div></div><div class="list_item"><div class="list_content">Multi-Account Management</div></div><div class="list_item"><div class="list_content">Post Scheduling</div></div><div class="list_item"><div class="list_content">Brand Tracking</div></div><div class="list_item"><div class="list_content">Reporting/Analytics</div></div><div class="list_item"><div class="list_content">Social Media Monitoring</div></div> </div> </div> <div class="cr_result price_area"> <span>Price starting at:</span><span>$199</span> </div> </div> <div class="crv2_column mob_tabs_item"> <div class="cr_head"> <strong>Pros and Cons</strong> </div> <div class="cr_content"> <div class="list_items plus"> <div class="list_item "> <div class="list_content"> Highly flexible and customizable calendar keeps users organized </div> </div> <div class="list_item "> <div class="list_content"> AI assisted social listening casts a wide net while keeping results useful/relevant </div> </div> <div class="list_item "> <div class="list_content"> Inbox features take social comms to new levels of efficiency </div> </div> <div class="list_item "> <div class="list_content"> Deeply holistic reporting </div> </div> </div> <div class="list_items minus"> <div class="list_item "> <div class="list_content"> Getting the most out of the platform requires a lot of upfront setup and organization </div> </div> <div class="list_item "> <div class="list_content"> You need to use the platform awhile to understand what you should have set up first </div> </div> </div> </div> <div class="cr_result descript_color"> Best for: Brands and Agencies of All Sizes</div> </div> <div class="crv2_column full_width"> <div class="cr_content"> <div class="list_items icons"> <div class="list_item "> <div class="company_log"> <img width="250" height="52" decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20250%2052'%3E%3C/svg%3E" alt="Sprout Social" data-lazy-src="https://influencermarketinghub.com/wp-content/uploads/2020/04/sprout.png"><noscript><img width="250" height="52" decoding="async" src="https://influencermarketinghub.com/wp-content/uploads/2020/04/sprout.png" alt="Sprout Social"></noscript> </div> <div class="company_name"> 5 out of 5 stars </div> </div> </div> <div class="company_description">One of the most recognized names in social media management shows why it’s been so successful, with a platform that changes the game for social media managers.</div> </div> <div class="crc_contols"> <span id="visit_website_b_419" onclick="gtag('event', 'Sprout Social', {'event_category': 'NEW LISTICLE WIDGET'});document.querySelector('#title_id_14338 a').click();">Visit Website</span> <a id="visit_profile_b_419" href="https://influencermarketinghub.com/sprout-social/">View Profile</a> </div> </div> </div> </div> </div><hr class="stag-divider stag-divider--dashed"><div> <a name="csb-2" id="csb-2" class="csb-anchor"></a><h2 class="article_with_clients">2. <span id="title_id_145389"><a class="link" href="https://influencermarketinghub.com/brandwatch-consumer-intelligence/" target="_blank">Brandwatch Consumer Intelligence</a></span><script type="rocketlazyloadscript">ni_get_link(349 , "title_id_145389", "Brandwatch Consumer Intelligence")</script></h2> <div id="client_ll_img_pos-2" onclick="document.querySelector('#title_id_145389 a').click();"><img decoding="async" fetchpriority="low" class="aligncenter" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20345%20286'%3E%3C/svg%3E" width="345" height="286" alt="Brandwatch Consumer Intelligence" data-lazy-src="https://influencermarketinghub.com/cdn-cgi/image/fit=crop,gravity=auto,f=webp,width=345/wp-content/uploads/2019/09/Monosnap-resize.php-1560%C3%971318-Google-Chrome-20-810x672.png"><noscript><img decoding="async" fetchpriority="low" class="aligncenter" src="https://influencermarketinghub.com/cdn-cgi/image/fit=crop,gravity=auto,f=webp,width=345/wp-content/uploads/2019/09/Monosnap-resize.php-1560%C3%971318-Google-Chrome-20-810x672.png" width="345" height="286" alt="Brandwatch Consumer Intelligence"></noscript></div> <p><span style="font-weight: 400;">Brandwatch’s tool Listen provides a range of analytics to build an effective social strategy and inform day-to-day execution on social media. This includes:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Profile analysis</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Keyword listening</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Campaign reporting</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Competitive analysis</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Research</span></li> </ul> <p><span style="font-weight: 400;">You can analyze engagement with your posts, discover fans, and identify your top content. It monitors engagement with your Instagram accounts continuously, giving you the latest insights as they happen.</span></p> <p><span style="font-weight: 400;">Although plans range from $49 to $199 per month, you can take a free Instagram account checkup. The free Instagram analytics checkup connects with Instagram to analyze the last 30 days of activity on your account, including your posts and engagement from your fans, to give you critical insights into how to improve. These include:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">the best times to post new photos and videos to receive the most significant response from your audience</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">which posts resonate with your followers and which posts fall flat, so you can do more of what works.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">the kind of posts you share, and what else you can add to your feed for more engagement</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">what hashtags result in the most engagement for your posts to get in front of new audiences</span></li> </ul> <p><span style="font-weight: 400;">Brandwatch has a </span><span style="font-weight: 400;">social media management platform</span><span style="font-weight: 400;"> you can use to manage Instagram </span><span style="font-weight: 400;">and</span><span style="font-weight: 400;"> your other social media channels. This gives you access to a </span><span style="font-weight: 400;">social listening tool</span><span style="font-weight: 400;">, centralized social CRM, custom dashboards, and other advanced tools.</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Founded in 2007</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Over 1,000 employees</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Serving more than 5,000 established brands worldwide</span></li> </ul> <h4><b>Ratings:</b></h4> <p><span style="font-weight: 400;">4.8 out of 5 stars</span></p> <h4><b>Features & Pricing</b></h4> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Content Calendar</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Ad Campaign Automation</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Performance Tracking and Benchmarking</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Audience Data</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Social Listening</span></li> </ul> <p><b>Price:</b><span style="font-weight: 400;"> On Request</span></p> <h4><b>Packages</b></h4> <p><i><span style="font-weight: 400;">*Brandwatch does not have standard pricing or packages. Its products and services are fully customized according to each client’s needs. Book a meeting with them to know what packages they can offer your business.</span></i></p> <h4><b>Key Analytics Features</b></h4> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Sentiment analysis</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Historical data</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Over 100 million data points online</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Mentions monitoring</span></li> </ul> <div id="company_rating_widget" class="company_rating company_rating_v2"> <div class="crv2_mob_description crv2_column full_width"> <div class="cr_content"> <div class="list_items icons"> <div class="list_item "> <div class="company_log"><img width="1130" height="400" decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201130%20400'%3E%3C/svg%3E" alt="Brandwatch Consumer Intelligence" data-lazy-src="https://influencermarketinghub.com/wp-content/uploads/2023/01/image-54.png" data-lazy-src-webp="https://influencermarketinghub.com/wp-content/uploads/2023/01/image-54.png.webp" class="ewww_webp_lazy_load"><noscript><img width="1130" height="400" decoding="async" src="https://influencermarketinghub.com/wp-content/uploads/2023/01/image-54.png" alt="Brandwatch Consumer Intelligence"></noscript></div> <div class="company_name"> 4.8 out of 5 stars </div> </div> </div> <div class="company_description">Since its launch in 2007, Brandwatch has provided effective ways for brands to monitor the online conversations about them. After its 2021 acquisition by Cision, it still does—and does it better than most.</div> </div> <div class="crv2_nav"> <div class="crv2_nav_item"> Ratings </div> <div class="crv2_nav_item"> Features & Pricing </div> <div class="crv2_nav_item"> Pros and Cons </div> </div> </div> <div class="inner_flexbox"> <div class="crv2_column mob_tabs_item"> <div class="cr_head"> <strong>Ratings</strong> </div> <div class="cr_content"> <div class="list_items ratings"> <div class="list_item"> <div class="header_line"> <div class="label"> Features </div> <div class="value"> 4.8 </div> </div> <div class="rating_line" data-value="95"> <div class="fill_line" style="width:95%;"></div> </div> </div> <div class="list_item"> <div class="header_line"> <div class="label"> Ease of Use </div> <div class="value"> 4.5 </div> </div> <div class="rating_line" data-value="90"> <div class="fill_line" style="width:90%;"></div> </div> </div> <div class="list_item"> <div class="header_line"> <div class="label"> Reporting </div> <div class="value"> 5.0 </div> </div> <div class="rating_line" data-value="100"> <div class="fill_line" style="width:100%;"></div> </div> </div> </div> </div> <div class="cr_result -ratings"> <div class="text_flex_line"> <div class="text">Overall Score</div> <div class="text_value">4.8</div> </div> </div> </div> <div class="crv2_column mob_tabs_item"> <div class="cr_head"> <strong>Features & Pricing</strong> </div> <div class="cr_content"> <div class="list_items sircle"> <div class="list_item"><div class="list_content">Sentiment Analysis</div></div><div class="list_item"><div class="list_content">Trend Tracking</div></div><div class="list_item"><div class="list_content">Influencer Identification</div></div><div class="list_item"><div class="list_content">Report Customizability</div></div><div class="list_item"><div class="list_content">Social Analytics</div></div><div class="list_item"><div class="list_content">Social Measurement</div></div><div class="list_item"><div class="list_content">Brand Monitoring</div></div><div class="list_item"><div class="list_content">Keyword Tracking</div></div><div class="list_item"><div class="list_content">Trend Analysis</div></div><div class="list_item"><div class="list_content">Competitor Analysis</div></div><div class="list_item"><div class="list_content">Social Reporting</div></div> </div> </div> <div class="cr_result price_area"> <span>Price on request</span> </div> </div> <div class="crv2_column mob_tabs_item"> <div class="cr_head"> <strong>Pros and Cons</strong> </div> <div class="cr_content"> <div class="list_items plus"> <div class="list_item "> <div class="list_content"> Goes beyond mere social listening and monitors dozens of sources </div> </div> <div class="list_item "> <div class="list_content"> An astounding amount of data (12+ years worth) yields powerful insights </div> </div> <div class="list_item "> <div class="list_content"> Data visualization is impressive in its ability to sum up the numbers at a glance </div> </div> </div> <div class="list_items minus"> <div class="list_item "> <div class="list_content"> Advanced boolean queries must be typed from scratch </div> </div> <div class="list_item "> <div class="list_content"> Overwhelming amount of data and filtering options require more than tech savvy to use the software </div> </div> </div> </div> <div class="cr_result descript_color"> Best for: Medium and Enterprise Companies</div> </div> <div class="crv2_column full_width"> <div class="cr_content"> <div class="list_items icons"> <div class="list_item "> <div class="company_log"> <img width="1130" height="400" decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201130%20400'%3E%3C/svg%3E" alt="Brandwatch Consumer Intelligence" data-lazy-src="https://influencermarketinghub.com/wp-content/uploads/2023/01/image-54.png" data-lazy-src-webp="https://influencermarketinghub.com/wp-content/uploads/2023/01/image-54.png.webp" class="ewww_webp_lazy_load"><noscript><img width="1130" height="400" decoding="async" src="https://influencermarketinghub.com/wp-content/uploads/2023/01/image-54.png" alt="Brandwatch Consumer Intelligence"></noscript> </div> <div class="company_name"> 4.8 out of 5 stars </div> </div> </div> <div class="company_description">Since its launch in 2007, Brandwatch has provided effective ways for brands to monitor the online conversations about them. After its 2021 acquisition by Cision, it still does—and does it better than most.</div> </div> <div class="crc_contols"> <span id="visit_website_b_349" onclick="gtag('event', 'Brandwatch Consumer Intelligence', {'event_category': 'NEW LISTICLE WIDGET'});document.querySelector('#title_id_145389 a').click();">Visit Website</span> <a id="visit_profile_b_349" href="https://influencermarketinghub.com/brandwatch-consumer-intelligence/">View Profile</a> </div> </div> </div> </div> </div><hr class="stag-divider stag-divider--dashed"><div> <a name="csb-3" id="csb-3" class="csb-anchor"></a><h2 class="article_with_clients">3. <span id="title_id_14219"><a class="link" href="https://influencermarketinghub.com/hootsuite/" target="_blank">Hootsuite</a></span><script type="rocketlazyloadscript">ni_get_link(296 , "title_id_14219", "Hootsuite")</script></h2> <div id="client_ll_img_pos-3" onclick="document.querySelector('#title_id_14219 a').click();"><img decoding="async" fetchpriority="low" class="aligncenter" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20345%20150'%3E%3C/svg%3E" width="345" height="150" alt="Hootsuite" data-lazy-src="https://influencermarketinghub.com/cdn-cgi/image/fit=crop,gravity=auto,f=webp,width=345/wp-content/uploads/2023/10/Monosnap-Social-Media-Analytics-Tools-Hootsuite-1-1-810x354.png"><noscript><img decoding="async" fetchpriority="low" class="aligncenter" src="https://influencermarketinghub.com/cdn-cgi/image/fit=crop,gravity=auto,f=webp,width=345/wp-content/uploads/2023/10/Monosnap-Social-Media-Analytics-Tools-Hootsuite-1-1-810x354.png" width="345" height="150" alt="Hootsuite"></noscript></div> <p><span style="font-weight: 400;">Hootsuite’s Instagram Analytics tool offers a powerful solution for brands and creators looking to unlock the </span><b>full potential of their Instagram presence</b><span style="font-weight: 400;">. It goes beyond basic metrics, providing an in-depth look at what’s driving engagement, reach, and growth on your account. </span></p> <p><span style="font-weight: 400;">With a sleek, user-friendly dashboard, you can view detailed performance metrics for </span><b>posts</b><span style="font-weight: 400;">, </span><b>profiles</b><span style="font-weight: 400;">, and even </span><b>advertising campaigns</b><span style="font-weight: 400;">—all in one place. Designed to simplify complex data, Hootsuite’s analytics capabilities empower you to identify what works, refine what doesn’t, and make data-driven decisions to elevate your Instagram strategy. </span></p> <h3><strong>Awards and Recognitions</strong></h3> <p><span style="font-weight: 400;">Hootsuite recently earned prestigious accolades at the </span><b>15th annual Shorty Awards</b><span style="font-weight: 400;">, taking home the award for </span><b>Best LinkedIn Presence</b><span style="font-weight: 400;"> and a </span><b>Gold Honoree</b><span style="font-weight: 400;"> for its innovative Rebrand Campaign. </span></p> <blockquote class="instagram-media" data-instgrm-captioned="" data-instgrm-permalink="https://www.instagram.com/reel/CstnmT9LFrO/?utm_source=ig_embed&utm_campaign=loading" data-instgrm-version="14" style="background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; 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font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;">View this post on Instagram</div> </div> <div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"> <div> <div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div> </div> <div style="margin-left: 8px;"> <div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style="width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);"></div> </div> <div style="margin-left: auto;"> <div style="width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style="background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style="width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div> </div> </div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div> </div> <p> </p> <p style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;"><a href="https://www.instagram.com/reel/CstnmT9LFrO/?utm_source=ig_embed&utm_campaign=loading" style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;" target="_blank" rel="noopener">A post shared by Hootsuite 🦉 (@hootsuite)</a></p> </div> </blockquote> <p><script type="rocketlazyloadscript" async data-rocket-src="//www.instagram.com/embed.js"></script></p> <p><span style="font-weight: 400;">Adding to its achievements, Hootsuite swept all three “</span><b>Best Of</b><span style="font-weight: 400;">” awards within the Social Media Management category, excelling in </span><b>Customer Relationship</b><span style="font-weight: 400;">, </span><b>Value for Price</b><span style="font-weight: 400;">, and </span><b>Feature Set</b><span style="font-weight: 400;">. These recognitions underscore Hootsuite’s commitment to delivering powerful, user-friendly tools that help businesses thrive in the digital space.</span></p> <h3><strong>Hootsuite Capabilities</strong></h3> <p><span style="font-weight: 400;">Hootsuite’s Instagram Analytics tool provides an all-encompassing solution for tracking and improving your </span><a href="https://influencermarketinghub.com/instagram-marketing-strategy/"><span style="font-weight: 400;">Instagram marketing strategy</span></a><span style="font-weight: 400;">. By consolidating metrics into a single, intuitive dashboard, it allows you to monitor performance with ease. </span></p> <p><span style="font-weight: 400;">Slade Meadows, Digital Marketing Manager at Classic of Denton, said the following about the analytics dashboard:</span></p> <blockquote> <p><span style="font-weight: 400;">“The analytics dashboard is … invaluable! Hootsuite dashboards provide a birds-eye view on the performance of our many social campaigns. We can quickly analyze the results and create reports at the click of a button.”</span></p> </blockquote> <p><span style="font-weight: 400;">From impressions and reach to engagement rates and audience demographics, the tool gives you access to </span><b>hundreds of detailed data points</b><span style="font-weight: 400;"> that help you understand what resonates with your audience and what doesn’t. This data-driven approach eliminates the need for guesswork, enabling you to fine-tune your content for maximum impact.</span></p> <p><span style="font-weight: 400;">One of the standout features is its ability to provide </span><b>post-level</b><span style="font-weight: 400;">, </span><b>profile-level</b><span style="font-weight: 400;">, and </span><b>network-level insights.</b><span style="font-weight: 400;"> This granular view helps you identify top-performing posts and replicate successful strategies without duplicating content. </span></p> <p><span style="font-weight: 400;">Additionally, Hootsuite’s analytics include seamless tracking of organic and paid performance side by side, giving you a comprehensive understanding of your ROI and the effectiveness of your advertising efforts. Metrics like </span><b>click-through rates</b><span style="font-weight: 400;">, </span><b>cost per click</b><span style="font-weight: 400;">, and</span><b> conversion tracking</b><span style="font-weight: 400;"> make it easy to optimize campaigns for better results.</span></p> <div id="attachment_211530" style="width: 492px" class="wp-caption aligncenter none"><img aria-describedby="caption-attachment-211530" decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20482%20322'%3E%3C/svg%3E" alt="Hootsuite template" class="wp-image-211530 " width="482" height="322" data-lazy-srcset="https://influencermarketinghub.com/wp-content/uploads/2025/01/image1-4-1024x683.png 1024w, https://influencermarketinghub.com/wp-content/uploads/2025/01/image1-4-300x200.png 300w, https://influencermarketinghub.com/wp-content/uploads/2025/01/image1-4-768x512.png 768w, https://influencermarketinghub.com/wp-content/uploads/2025/01/image1-4-810x540.png 810w, https://influencermarketinghub.com/wp-content/uploads/2025/01/image1-4-1140x760.png 1140w, https://influencermarketinghub.com/wp-content/uploads/2025/01/image1-4-150x100.png 150w, https://influencermarketinghub.com/wp-content/uploads/2025/01/image1-4.png 1201w" data-lazy-sizes="(max-width: 482px) 100vw, 482px" data-lazy-src="https://influencermarketinghub.com/wp-content/uploads/2025/01/image1-4-1024x683.png"><noscript><img aria-describedby="caption-attachment-211530" loading="lazy" decoding="async" src="https://influencermarketinghub.com/wp-content/uploads/2025/01/image1-4-1024x683.png" alt="Hootsuite template" class="wp-image-211530 " width="482" height="322" srcset="https://influencermarketinghub.com/wp-content/uploads/2025/01/image1-4-1024x683.png 1024w, https://influencermarketinghub.com/wp-content/uploads/2025/01/image1-4-300x200.png 300w, https://influencermarketinghub.com/wp-content/uploads/2025/01/image1-4-768x512.png 768w, https://influencermarketinghub.com/wp-content/uploads/2025/01/image1-4-810x540.png 810w, https://influencermarketinghub.com/wp-content/uploads/2025/01/image1-4-1140x760.png 1140w, https://influencermarketinghub.com/wp-content/uploads/2025/01/image1-4-150x100.png 150w, https://influencermarketinghub.com/wp-content/uploads/2025/01/image1-4.png 1201w" sizes="(max-width: 482px) 100vw, 482px"></noscript> <p id="caption-attachment-211530" class="wp-caption-text">Hootsuite template</p> </div> <p><span style="font-weight: 400;">Hootsuite also leverages AI</span> <span style="font-weight: 400;">to simplify your reporting process. Its automated recommendations highlight your most and least engaging posts, while </span><b>built-in templates</b><span style="font-weight: 400;"> and </span><b>customizable reports</b><span style="font-weight: 400;"> allow you to present your data effectively to stakeholders. </span></p> <div id="attachment_211531" style="width: 483px" class="wp-caption aligncenter none"><img aria-describedby="caption-attachment-211531" decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20473%20315'%3E%3C/svg%3E" alt="Hootsuite analytics" class="wp-image-211531 " width="473" height="315" data-lazy-srcset="https://influencermarketinghub.com/wp-content/uploads/2025/01/image15-1024x683.png 1024w, https://influencermarketinghub.com/wp-content/uploads/2025/01/image15-300x200.png 300w, https://influencermarketinghub.com/wp-content/uploads/2025/01/image15-768x512.png 768w, https://influencermarketinghub.com/wp-content/uploads/2025/01/image15-810x540.png 810w, https://influencermarketinghub.com/wp-content/uploads/2025/01/image15-1140x760.png 1140w, https://influencermarketinghub.com/wp-content/uploads/2025/01/image15-150x100.png 150w, https://influencermarketinghub.com/wp-content/uploads/2025/01/image15.png 1201w" data-lazy-sizes="(max-width: 473px) 100vw, 473px" data-lazy-src="https://influencermarketinghub.com/wp-content/uploads/2025/01/image15-1024x683.png"><noscript><img aria-describedby="caption-attachment-211531" loading="lazy" decoding="async" src="https://influencermarketinghub.com/wp-content/uploads/2025/01/image15-1024x683.png" alt="Hootsuite analytics" class="wp-image-211531 " width="473" height="315" srcset="https://influencermarketinghub.com/wp-content/uploads/2025/01/image15-1024x683.png 1024w, https://influencermarketinghub.com/wp-content/uploads/2025/01/image15-300x200.png 300w, https://influencermarketinghub.com/wp-content/uploads/2025/01/image15-768x512.png 768w, https://influencermarketinghub.com/wp-content/uploads/2025/01/image15-810x540.png 810w, https://influencermarketinghub.com/wp-content/uploads/2025/01/image15-1140x760.png 1140w, https://influencermarketinghub.com/wp-content/uploads/2025/01/image15-150x100.png 150w, https://influencermarketinghub.com/wp-content/uploads/2025/01/image15.png 1201w" sizes="(max-width: 473px) 100vw, 473px"></noscript> <p id="caption-attachment-211531" class="wp-caption-text">Hootsuite analytics</p> </div> <p><span style="font-weight: 400;">For competitive and industry benchmarking, Hootsuite goes above and beyond. The tool enables you to</span><b> track up to 20 competitors</b><span style="font-weight: 400;">, monitoring their </span><b>posting frequency,</b> <b>engagement rates</b><span style="font-weight: 400;">, and </span><b>follower growth</b><span style="font-weight: 400;">. It also benchmarks your performance against key players in your industry, providing insights that help you stand out and refine your strategy. </span></p> <div id="attachment_211532" style="width: 583px" class="wp-caption aligncenter none"><img aria-describedby="caption-attachment-211532" decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20573%20382'%3E%3C/svg%3E" alt="Hootsuite analytics" class="wp-image-211532 " width="573" height="382" data-lazy-srcset="https://influencermarketinghub.com/wp-content/uploads/2025/01/image14.png 640w, https://influencermarketinghub.com/wp-content/uploads/2025/01/image14-300x200.png 300w, https://influencermarketinghub.com/wp-content/uploads/2025/01/image14-150x100.png 150w" data-lazy-sizes="(max-width: 573px) 100vw, 573px" data-lazy-src="https://influencermarketinghub.com/wp-content/uploads/2025/01/image14.png"><noscript><img aria-describedby="caption-attachment-211532" loading="lazy" decoding="async" src="https://influencermarketinghub.com/wp-content/uploads/2025/01/image14.png" alt="Hootsuite analytics" class="wp-image-211532 " width="573" height="382" srcset="https://influencermarketinghub.com/wp-content/uploads/2025/01/image14.png 640w, https://influencermarketinghub.com/wp-content/uploads/2025/01/image14-300x200.png 300w, https://influencermarketinghub.com/wp-content/uploads/2025/01/image14-150x100.png 150w" sizes="(max-width: 573px) 100vw, 573px"></noscript> <p id="caption-attachment-211532" class="wp-caption-text">Hootsuite analytics</p> </div> <p><span style="font-weight: 400;">Finally, Hootsuite ensures your Instagram strategy stays future-focused with its </span><a href="https://influencermarketinghub.com/social-media-posting-scheduling-tools/social-media-monitoring-tools/"><span style="font-weight: 400;">advanced trend monitoring</span></a><span style="font-weight: 400;"> and social listening tools. By tracking </span><b>hashtags</b><span style="font-weight: 400;">, </span><b>mentions</b><span style="font-weight: 400;">, and </span><b>key industry topics</b><span style="font-weight: 400;">, you can align your content with what’s capturing audience attention in real time. </span></p> <p><span style="font-weight: 400;">Combined with its “</span><a href="https://influencermarketinghub.com/best-time-to-post-on-instagram/"><span style="font-weight: 400;">Best Time to Post</span></a><span style="font-weight: 400;">” feature, which pinpoints the optimal posting times based on audience activity, Hootsuite ensures your content reaches its intended audience when they’re most engaged.</span></p> <h3><strong>Notable Hootsuite Case Studies</strong></h3> <p><span style="font-weight: 400;">Below are a few examples of how Hootsuite’s Instagram analytics capabilities have aided clients.</span></p> <h4><b>Witness Change</b></h4> <p><b>Witness Change</b><span style="font-weight: 400;">, a non-profit organization dedicated to amplifying stories from marginalized communities, sought to challenge stereotypes about refugees with its </span><b>1000 Dreams</b><span style="font-weight: 400;"> campaign. </span></p> <p><span style="font-weight: 400;">This photo-storytelling initiative, created by 48 refugee storytellers, aimed to share 1,000 authentic refugee experiences to foster understanding and empathy. Despite its previous successes, Witness Change needed to extend its reach and impact even further. By turning to Hootsuite Enterprise, the organization streamlined its social media operations, saving time on content creation, scheduling, and publishing while delivering a powerful and cohesive campaign.</span></p> <div id="attachment_211534" style="width: 591px" class="wp-caption aligncenter none"><img aria-describedby="caption-attachment-211534" decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20581%2078'%3E%3C/svg%3E" alt="Witness Change campaign results" class="wp-image-211534 " width="581" height="78" data-lazy-srcset="https://influencermarketinghub.com/wp-content/uploads/2025/01/image16-1-1024x138.png 1024w, https://influencermarketinghub.com/wp-content/uploads/2025/01/image16-1-300x40.png 300w, https://influencermarketinghub.com/wp-content/uploads/2025/01/image16-1-768x104.png 768w, https://influencermarketinghub.com/wp-content/uploads/2025/01/image16-1-810x109.png 810w, https://influencermarketinghub.com/wp-content/uploads/2025/01/image16-1-1140x154.png 1140w, https://influencermarketinghub.com/wp-content/uploads/2025/01/image16-1-150x20.png 150w, https://influencermarketinghub.com/wp-content/uploads/2025/01/image16-1.png 1461w" data-lazy-sizes="(max-width: 581px) 100vw, 581px" data-lazy-src="https://influencermarketinghub.com/wp-content/uploads/2025/01/image16-1-1024x138.png"><noscript><img aria-describedby="caption-attachment-211534" loading="lazy" decoding="async" src="https://influencermarketinghub.com/wp-content/uploads/2025/01/image16-1-1024x138.png" alt="Witness Change campaign results" class="wp-image-211534 " width="581" height="78" srcset="https://influencermarketinghub.com/wp-content/uploads/2025/01/image16-1-1024x138.png 1024w, https://influencermarketinghub.com/wp-content/uploads/2025/01/image16-1-300x40.png 300w, https://influencermarketinghub.com/wp-content/uploads/2025/01/image16-1-768x104.png 768w, https://influencermarketinghub.com/wp-content/uploads/2025/01/image16-1-810x109.png 810w, https://influencermarketinghub.com/wp-content/uploads/2025/01/image16-1-1140x154.png 1140w, https://influencermarketinghub.com/wp-content/uploads/2025/01/image16-1-150x20.png 150w, https://influencermarketinghub.com/wp-content/uploads/2025/01/image16-1.png 1461w" sizes="(max-width: 581px) 100vw, 581px"></noscript> <p id="caption-attachment-211534" class="wp-caption-text">Witness Change campaign results</p> </div> <p><span style="font-weight: 400;">Hootsuite’s analytics tools were instrumental in tracking the campaign’s performance, enabling the team to adjust strategies and optimize engagement. Within the first week of the campaign, Witness Change reached </span><b>100 million people</b><span style="font-weight: 400;">, gaining </span><b>over 30,000 new Instagram followers </b><span style="font-weight: 400;">and achieving a </span><b>54% increase in organic reach</b><span style="font-weight: 400;">. </span></p> <h4><b>Eurpac Service</b></h4> <p><span style="font-weight: 400;">Eurpac Service Inc., a sales and distribution company serving the US Defense Commissary Agency, faced the challenge of revitalizing a centuries-old institution—the commissary—to appeal to younger audiences. </span></p> <p><span style="font-weight: 400;">With declining foot traffic among younger shoppers, Eurpac needed a robust social media strategy to connect with these demographics. The company created its first social media manager role and turned to Hootsuite’s Professional plan to transform its online presence.</span></p> <p><span style="font-weight: 400;">Using Hootsuite Publisher, Eurpac increased its posting frequency and optimized its content mix with tips, recipes, and military history profiles. Hootsuite’s analytics and scheduling features helped the company identify the best times to post, resulting in a </span><b>47% growth in followers</b><span style="font-weight: 400;"> and a </span><b>57% increase in engagement</b><span style="font-weight: 400;"> within six months. </span></p> <p><span style="font-weight: 400;">By leveraging partnerships with retail brands and the Defense Commissary Agency, Eurpac developed contests and offers that resonated with its audience, reinforcing its relevance in the digital age.</span></p> <blockquote> <p><span style="font-weight: 400;">“Hootsuite has saved me numerous times and made me the ‘main man’ in my office,” </span></p> </blockquote> <p><span style="font-weight: 400;">said </span><a href="https://www.linkedin.com/in/evan-davis-490b73a2"><span style="font-weight: 400;">Evan Davis</span></a><span style="font-weight: 400;">, Social Media Manager at Eurpac, highlighting the platform’s role in driving the company’s digital success.</span></p> <h3><strong>Ratings</strong></h3> <p><span style="font-weight: 400;">5 out of 5 stars</span></p> <h3><strong>Features & Pricing</strong></h3> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Automated Publishing</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Content Analytics</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Social Media Monitoring</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Reporting</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Brand Tracking</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Advanced Analytics</span></li> </ul> <p><b>Price starts at</b><span style="font-weight: 400;"><strong>:</strong> $99/month </span></p> <h4><b>Packages</b></h4> <ul> <li style="font-weight: 400;" aria-level="1"><b>Professional </b><span style="font-weight: 400;">($99/month)</span></li> <li style="font-weight: 400;" aria-level="1"><b>Team </b><span style="font-weight: 400;">($249/month)</span></li> <li style="font-weight: 400;" aria-level="1"><b>Enterprise </b><span style="font-weight: 400;">(Custom pricing upon request)</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">30-day free trial available</span></li> </ul> <div id="company_rating_widget" class="company_rating company_rating_v2"> <div class="crv2_mob_description crv2_column full_width"> <div class="cr_content"> <div class="list_items icons"> <div class="list_item "> <div class="company_log"><img width="400" height="76" decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20400%2076'%3E%3C/svg%3E" alt="Hootsuite" data-lazy-src="https://influencermarketinghub.com/wp-content/uploads/2019/05/Group-910.png" data-lazy-src-webp="https://influencermarketinghub.com/wp-content/uploads/2019/05/Group-910.png.webp" class="ewww_webp_lazy_load"><noscript><img width="400" height="76" decoding="async" src="https://influencermarketinghub.com/wp-content/uploads/2019/05/Group-910.png" alt="Hootsuite"></noscript></div> <div class="company_name"> 5 out of 5 stars </div> </div> </div> <div class="company_description">One of the first platforms designed to streamline social media management, Hootsuite continues to be one of the market leaders.</div> </div> <div class="crv2_nav"> <div class="crv2_nav_item"> Ratings </div> <div class="crv2_nav_item"> Features & Pricing </div> <div class="crv2_nav_item"> Pros and Cons </div> </div> </div> <div class="inner_flexbox"> <div class="crv2_column mob_tabs_item"> <div class="cr_head"> <strong>Ratings</strong> </div> <div class="cr_content"> <div class="list_items ratings"> <div class="list_item"> <div class="header_line"> <div class="label"> Features </div> <div class="value"> 5.0 </div> </div> <div class="rating_line" data-value="100"> <div class="fill_line" style="width:100%;"></div> </div> </div> <div class="list_item"> <div class="header_line"> <div class="label"> Ease of Use </div> <div class="value"> 5.0 </div> </div> <div class="rating_line" data-value="100"> <div class="fill_line" style="width:100%;"></div> </div> </div> <div class="list_item"> <div class="header_line"> <div class="label"> Reporting </div> <div class="value"> 5.0 </div> </div> <div class="rating_line" data-value="100"> <div class="fill_line" style="width:100%;"></div> </div> </div> </div> </div> <div class="cr_result -ratings"> <div class="text_flex_line"> <div class="text">Overall Score</div> <div class="text_value">5</div> </div> </div> </div> <div class="crv2_column mob_tabs_item"> <div class="cr_head"> <strong>Features & Pricing</strong> </div> <div class="cr_content"> <div class="list_items sircle"> <div class="list_item"><div class="list_content">Analytics</div></div><div class="list_item"><div class="list_content">Automated Publishing</div></div><div class="list_item"><div class="list_content">Contact Management</div></div><div class="list_item"><div class="list_content">Content Management</div></div><div class="list_item"><div class="list_content">Conversion Tracking</div></div><div class="list_item"><div class="list_content">Customer Targeting</div></div><div class="list_item"><div class="list_content">Keyword Filtering</div></div><div class="list_item"><div class="list_content">Multi-Account Management</div></div><div class="list_item"><div class="list_content">Post Scheduling</div></div><div class="list_item"><div class="list_content">Brand Tracking</div></div><div class="list_item"><div class="list_content">Customer Engagement</div></div><div class="list_item"><div class="list_content">Multi-User Collaboration</div></div><div class="list_item"><div class="list_content">Reporting/Analytics</div></div><div class="list_item"><div class="list_content">Social Media Monitoring</div></div> </div> </div> <div class="cr_result price_area"> <span>Price starting at:</span><span>$99</span> </div> </div> <div class="crv2_column mob_tabs_item"> <div class="cr_head"> <strong>Pros and Cons</strong> </div> <div class="cr_content"> <div class="list_items plus"> <div class="list_item "> <div class="list_content"> Customizable feeds show you all the social posts you need to see—no filler </div> </div> <div class="list_item "> <div class="list_content"> Highly flexible post composer and scheduler, with a bulk option, drastically simplifies the most challenging part of the job </div> </div> <div class="list_item "> <div class="list_content"> Inbox consolidated every message, comment, and mention—you’ll never miss a conversation </div> </div> </div> <div class="list_items minus"> </div> </div> <div class="cr_result descript_color"> Best for: Small, Medium, and Large Businesses</div> </div> <div class="crv2_column full_width"> <div class="cr_content"> <div class="list_items icons"> <div class="list_item "> <div class="company_log"> <img width="400" height="76" decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20400%2076'%3E%3C/svg%3E" alt="Hootsuite" data-lazy-src="https://influencermarketinghub.com/wp-content/uploads/2019/05/Group-910.png" data-lazy-src-webp="https://influencermarketinghub.com/wp-content/uploads/2019/05/Group-910.png.webp" class="ewww_webp_lazy_load"><noscript><img width="400" height="76" decoding="async" src="https://influencermarketinghub.com/wp-content/uploads/2019/05/Group-910.png" alt="Hootsuite"></noscript> </div> <div class="company_name"> 5 out of 5 stars </div> </div> </div> <div class="company_description">One of the first platforms designed to streamline social media management, Hootsuite continues to be one of the market leaders.</div> </div> <div class="crc_contols"> <span id="visit_website_b_296" onclick="gtag('event', 'Hootsuite', {'event_category': 'NEW LISTICLE WIDGET'});document.querySelector('#title_id_14219 a').click();">Visit Website</span> <a id="visit_profile_b_296" href="https://influencermarketinghub.com/hootsuite/">View Profile</a> </div> </div> </div> </div> </div><hr class="stag-divider stag-divider--dashed"><div> <a name="csb-4" id="csb-4" class="csb-anchor"></a><h2 class="article_with_clients">4. <span id="title_id_12371"><a class="link" href="https://influencermarketinghub.com/brand24/" target="_blank">Brand24</a></span><script type="rocketlazyloadscript">ni_get_link(165 , "title_id_12371", "Brand24")</script></h2> <div id="client_ll_img_pos-4" onclick="document.querySelector('#title_id_12371 a').click();"><img decoding="async" fetchpriority="low" class="aligncenter" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20345%20178'%3E%3C/svg%3E" width="345" height="178" alt="Brand24" data-lazy-src="https://influencermarketinghub.com/cdn-cgi/image/fit=crop,gravity=auto,f=webp,width=345/wp-content/uploads/2019/09/Monosnap-Brand24-1-Social-Listening-Tool-Goog-810x419.png"><noscript><img decoding="async" fetchpriority="low" class="aligncenter" src="https://influencermarketinghub.com/cdn-cgi/image/fit=crop,gravity=auto,f=webp,width=345/wp-content/uploads/2019/09/Monosnap-Brand24-1-Social-Listening-Tool-Goog-810x419.png" width="345" height="178" alt="Brand24"></noscript></div> <p><span style="font-weight: 400;">Brand24 collects insights on what Instagram users say about your brand. For example, it can analyze the tone of conversations, monitor multiple hashtags, and provide a list of trending hashtags to help you increase your Instagram reach. Most importantly, it offers qualitative data </span><span style="font-weight: 400;">that goes</span><span style="font-weight: 400;"> with Instagram Insights’ quantitative data.</span></p> <p><span style="font-weight: 400;">You begin by setting up a project for each branded hashtag you want to monitor. You can then use Brand24 to provide information on how your followers feel about your product or service. Its sentiment analysis for Instagram includes reputation management, customer feedback, and crisis prevention. You can use sentiment analysis to discover how your content resonates with your audience and adjust it if necessary, if they indicate that your content is not exactly what they’ve been looking for.</span></p> <p><span style="font-weight: 400;">Brand24 generates a list of 100 trending hashtags based on your predefined keywords. You can use the hashtags to boost your brand awareness and increase reach. You can also measure your hashtag efficiency to determine whether your campaign was successful and how the hashtag spread across social media. </span></p> <p><span style="font-weight: 400;">You can also use Brand24’s hashtag analytics to compare your performance across different social media channels and choose the most suitable for your brand. As well as Instagram, you can use Brand24 to analyze hashtag performance on Twitter, Twitch, and TikTok.</span></p> <h3><b>Awards and Recognitions</b></h3> <p><span style="font-weight: 400;">Brand24 got its start in 2011 as a social listening tool in the Polish market. In 2014, Brandwatch released a worldwide version of its product. Since then, it has received several awards and recognitions, including:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><strong>Best Startup</strong> – Aulery Awards Contest</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><strong>Best Web App</strong> – The Next Web Startup Awards Competition</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><strong>Best Mobile App</strong> – For Companies Mobile Trends Awards</span></li> </ul> <div id="attachment_202940" style="width: 528px" class="wp-caption aligncenter none"><img aria-describedby="caption-attachment-202940" decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20518%20495'%3E%3C/svg%3E" alt="Brand24’s awards" class="wp-image-202940 " width="518" height="495" data-lazy-srcset="https://influencermarketinghub.com/wp-content/uploads/2024/10/image31.jpg 995w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image31-300x286.jpg 300w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image31-768x733.jpg 768w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image31-810x773.jpg 810w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image31-150x143.jpg 150w" data-lazy-sizes="(max-width: 518px) 100vw, 518px" data-lazy-src="https://influencermarketinghub.com/wp-content/uploads/2024/10/image31.jpg"><noscript><img aria-describedby="caption-attachment-202940" loading="lazy" decoding="async" src="https://influencermarketinghub.com/wp-content/uploads/2024/10/image31.jpg" alt="Brand24’s awards" class="wp-image-202940 " width="518" height="495" srcset="https://influencermarketinghub.com/wp-content/uploads/2024/10/image31.jpg 995w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image31-300x286.jpg 300w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image31-768x733.jpg 768w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image31-810x773.jpg 810w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image31-150x143.jpg 150w" sizes="(max-width: 518px) 100vw, 518px"></noscript> <p id="caption-attachment-202940" class="wp-caption-text">Brand24’s awards</p> </div> <h3><b>Brand24’s Instagram Analytics Capabilities</b></h3> <p><span style="font-weight: 400;">Brand24 gives you access to a Mentions feed where you can discover what people are saying about your brand. This feature also lets you take action in real time and engage your audience with relevant discussions. With the Discussion Volume Chart, you can identify changes in the discussion volume, identify potentially problematic issues, and maximize the positive publicity you’re getting.</span></p> <p><span style="font-weight: 400;">Taking its analytics capabilities even further, Brand24 rolled out its AI Insights feature in 2023. With this, brands can use Brand24’s machine learning algorithms to take raw data and turn them into actionable insights. This feature is also capable of automatically linking your mentions with the metrics shared on reports. AI Insights also includes trend analysis, recommendations, and more. </span></p> <p><span style="font-weight: 400;">These capabilities are designed to equip businesses with the insights they need to make informed decisions and optimize their <a href="https://influencermarketinghub.com/instagram-growth-strategies/">social media strategies for Instagram</a> and other platforms. </span></p> <p><span style="font-weight: 400;">AI Insights is also capable of identifying patterns and correlations in your data. Brand24’s AI algorithms then highlight emerging customer preferences, allowing brands to easily identify potential growth opportunities. How can brands use these AI-powered insights? </span></p> <p><span style="font-weight: 400;">The comprehensive information presented in reports can help brands improve their strategies and enhance their offerings. These all tie into helping brands maintain their competitive advantage. </span></p> <div id="attachment_202941" style="width: 485px" class="wp-caption aligncenter none"><img aria-describedby="caption-attachment-202941" decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20475%20493'%3E%3C/svg%3E" alt="Brand24’s AI Insights" class="wp-image-202941 " width="475" height="493" data-lazy-srcset="https://influencermarketinghub.com/wp-content/uploads/2024/10/image29-987x1024.jpg 987w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image29-289x300.jpg 289w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image29-768x797.jpg 768w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image29-810x840.jpg 810w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image29-1140x1183.jpg 1140w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image29-150x156.jpg 150w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image29.jpg 1200w" data-lazy-sizes="(max-width: 475px) 100vw, 475px" data-lazy-src="https://influencermarketinghub.com/wp-content/uploads/2024/10/image29-987x1024.jpg"><noscript><img aria-describedby="caption-attachment-202941" loading="lazy" decoding="async" src="https://influencermarketinghub.com/wp-content/uploads/2024/10/image29-987x1024.jpg" alt="Brand24’s AI Insights" class="wp-image-202941 " width="475" height="493" srcset="https://influencermarketinghub.com/wp-content/uploads/2024/10/image29-987x1024.jpg 987w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image29-289x300.jpg 289w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image29-768x797.jpg 768w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image29-810x840.jpg 810w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image29-1140x1183.jpg 1140w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image29-150x156.jpg 150w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image29.jpg 1200w" sizes="(max-width: 475px) 100vw, 475px"></noscript> <p id="caption-attachment-202941" class="wp-caption-text">Brand24’s AI Insights</p> </div> <p><span style="font-weight: 400;">Aside from generating insights, AI Insights is also capable of identifying new trends, allowing brands to stay several steps ahead of the competition. AI Insights uses data to identify patterns and make predictions. This capability provides brands with tailored suggestions on things like how to improve their products or streamline business processes. Lastly, AI Insights provides brands with snippets of additional metrics like mentions and sentiment. </span></p> <div id="attachment_202942" style="width: 494px" class="wp-caption aligncenter none"><img aria-describedby="caption-attachment-202942" decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20484%20499'%3E%3C/svg%3E" alt="A preview of AI Insight’s additional metrics" class="wp-image-202942 " width="484" height="499" data-lazy-srcset="https://influencermarketinghub.com/wp-content/uploads/2024/10/image30-993x1024.png 993w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image30-291x300.png 291w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image30-768x792.png 768w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image30-810x835.png 810w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image30-150x155.png 150w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image30.png 1096w" data-lazy-sizes="(max-width: 484px) 100vw, 484px" data-lazy-src="https://influencermarketinghub.com/wp-content/uploads/2024/10/image30-993x1024.png"><noscript><img aria-describedby="caption-attachment-202942" loading="lazy" decoding="async" src="https://influencermarketinghub.com/wp-content/uploads/2024/10/image30-993x1024.png" alt="A preview of AI Insight’s additional metrics" class="wp-image-202942 " width="484" height="499" srcset="https://influencermarketinghub.com/wp-content/uploads/2024/10/image30-993x1024.png 993w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image30-291x300.png 291w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image30-768x792.png 768w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image30-810x835.png 810w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image30-150x155.png 150w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image30.png 1096w" sizes="(max-width: 484px) 100vw, 484px"></noscript> <p id="caption-attachment-202942" class="wp-caption-text">A preview of AI Insight’s additional metrics</p> </div> <p><span style="font-weight: 400;">Brand24 continues to enhance its analytics features with the help of AI. Some of the AI-powered solutions that are ready to use include:</span></p> <ul> <li aria-level="1"><b>Sentiment Analysis. </b><span style="font-weight: 400;">Brand24’s AI-powered sentiment analysis feature automatically analyzes your audience’s sentiments. It determines if they fall into any of these three categories: positive, negative, or neutral. Through real-time insights, brands can better understand how customers perceive them and take the right course of action to improve brand sentiment.</span></li> </ul> <div id="attachment_202943" style="width: 452px" class="wp-caption aligncenter none"><img aria-describedby="caption-attachment-202943" decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20442%20249'%3E%3C/svg%3E" alt="Brand 24’s AI-powered sentiment analysis" class="wp-image-202943 " width="442" height="249" data-lazy-srcset="https://influencermarketinghub.com/wp-content/uploads/2024/10/image32-1024x576.png 1024w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image32-300x169.png 300w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image32-768x432.png 768w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image32-810x455.png 810w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image32-150x84.png 150w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image32.png 1060w" data-lazy-sizes="(max-width: 442px) 100vw, 442px" data-lazy-src="https://influencermarketinghub.com/wp-content/uploads/2024/10/image32-1024x576.png"><noscript><img aria-describedby="caption-attachment-202943" loading="lazy" decoding="async" src="https://influencermarketinghub.com/wp-content/uploads/2024/10/image32-1024x576.png" alt="Brand 24’s AI-powered sentiment analysis" class="wp-image-202943 " width="442" height="249" srcset="https://influencermarketinghub.com/wp-content/uploads/2024/10/image32-1024x576.png 1024w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image32-300x169.png 300w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image32-768x432.png 768w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image32-810x455.png 810w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image32-150x84.png 150w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image32.png 1060w" sizes="(max-width: 442px) 100vw, 442px"></noscript> <p id="caption-attachment-202943" class="wp-caption-text">Brand 24’s AI-powered sentiment analysis</p> </div> <ul> <li aria-level="1"><b>Topic Analysis. </b><span style="font-weight: 400;">This text analysis method helps brands conveniently identify and distinguish topics. It’s capable of analyzing different content types (articles, </span><a href="https://influencermarketinghub.com/instagram-post-optimizer/"><span style="font-weight: 400;">social media posts</span></a><span style="font-weight: 400;">, comments) to help brands extract relevant topics, keywords, and more. </span></li> </ul> <div id="attachment_202944" style="width: 503px" class="wp-caption aligncenter none"><img aria-describedby="caption-attachment-202944" decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20493%20240'%3E%3C/svg%3E" alt="Brand24’s AI-powered topic analysis feature" class="wp-image-202944 " width="493" height="240" data-lazy-srcset="https://influencermarketinghub.com/wp-content/uploads/2024/10/image33.jpg 1002w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image33-300x146.jpg 300w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image33-768x374.jpg 768w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image33-810x394.jpg 810w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image33-150x73.jpg 150w" data-lazy-sizes="(max-width: 493px) 100vw, 493px" data-lazy-src="https://influencermarketinghub.com/wp-content/uploads/2024/10/image33.jpg"><noscript><img aria-describedby="caption-attachment-202944" loading="lazy" decoding="async" src="https://influencermarketinghub.com/wp-content/uploads/2024/10/image33.jpg" alt="Brand24’s AI-powered topic analysis feature" class="wp-image-202944 " width="493" height="240" srcset="https://influencermarketinghub.com/wp-content/uploads/2024/10/image33.jpg 1002w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image33-300x146.jpg 300w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image33-768x374.jpg 768w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image33-810x394.jpg 810w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image33-150x73.jpg 150w" sizes="(max-width: 493px) 100vw, 493px"></noscript> <p id="caption-attachment-202944" class="wp-caption-text">Brand24’s AI-powered topic analysis feature</p> </div> <p><span style="font-weight: 400;">The AI Insights feature is only available on the Pro and Enterprise plans.</span></p> <h3><b>How Brand24 Helps Brands Grow</b></h3> <p><span style="font-weight: 400;">More than being an Instagram Analytics tool, Brand24 is a powerful platform that lets you perform in-depth market research and competitive analysis. The examples below show how brands are using Brand24 to grow their business online.</span></p> <h4><b>Extradom.pl</b></h4> <p><span style="font-weight: 400;">Extradom.pl specializes in helping clients choose and buy house design plans. It created a social networking site that has over 500,000 members. The company has been using Brand24 since 2017, and since then, Brand24 has helped it track 170,000 mentions. Extradom.pl uses Brand24 for brand monitoring, </span><a href="https://influencermarketinghub.com/crisis-management-software/"><span style="font-weight: 400;">anti-crisis measures</span></a><span style="font-weight: 400;">, traffic source analysis, and more. Through Brand24, the company can easily filter brand mentions on Instagram. Extradom.pl then extracts interesting or useful content. </span></p> <h4><b>Rethink Canada</b></h4> <div id="attachment_202945" style="width: 613px" class="wp-caption aligncenter none"><img aria-describedby="caption-attachment-202945" decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20603%20319'%3E%3C/svg%3E" alt="How Rethink Canada uses Brand24 to collect mentions" class="wp-image-202945 " width="603" height="319" data-lazy-srcset="https://influencermarketinghub.com/wp-content/uploads/2024/10/image34-1024x541.jpg 1024w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image34-300x159.jpg 300w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image34-768x406.jpg 768w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image34-810x428.jpg 810w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image34-1140x603.jpg 1140w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image34-150x79.jpg 150w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image34.jpg 1167w" data-lazy-sizes="(max-width: 603px) 100vw, 603px" data-lazy-src="https://influencermarketinghub.com/wp-content/uploads/2024/10/image34-1024x541.jpg"><noscript><img aria-describedby="caption-attachment-202945" loading="lazy" decoding="async" src="https://influencermarketinghub.com/wp-content/uploads/2024/10/image34-1024x541.jpg" alt="How Rethink Canada uses Brand24 to collect mentions" class="wp-image-202945 " width="603" height="319" srcset="https://influencermarketinghub.com/wp-content/uploads/2024/10/image34-1024x541.jpg 1024w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image34-300x159.jpg 300w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image34-768x406.jpg 768w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image34-810x428.jpg 810w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image34-1140x603.jpg 1140w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image34-150x79.jpg 150w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image34.jpg 1167w" sizes="(max-width: 603px) 100vw, 603px"></noscript> <p id="caption-attachment-202945" class="wp-caption-text">How Rethink Canada uses Brand24 to collect mentions</p> </div> <p><span style="font-weight: 400;">Rethink Canada is an independent </span><a href="https://influencermarketinghub.com/creative-agency/"><span style="font-weight: 400;">creative agency</span></a><span style="font-weight: 400;"> that uses Brand24 for media monitoring. The agency also uses the platform to track the effectiveness of its <a href="https://influencermarketinghub.com/paid-social-marketing-campaigns/">social media campaigns</a>. With Brand24, Rethink can easily collect mentions from platforms like Instagram and Twitter. It will then use the data to create case studies, conduct internal campaign analysis, and determine the estimated reach of its content.</span></p> <p><span style="font-weight: 400;">While Brand24 is not a free Instagram analytics tool, you can carry out a 14-day free trial before having to decide on a paid plan. Paid plans start at $79/month.</span></p> <p><span style="font-weight: 400;">Brand24 is a brand monitoring and social listening tool powered by AI. It helps measure the buzz around your brand or products through advanced analytics.</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Launched in 2012</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">10+ years in the industry</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">80+ specialists serving 154 countries</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">25B+ mentions delivered</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">25M+ active domains monitored</span></li> <li aria-level="1"><span style="font-weight: 400;">Trusted by 4000+ brands including Samsung, Uber, and Stanford University</span></li> </ul> <h4><b>Ratings:</b><span style="font-weight: 400;"> </span></h4> <p><span style="font-weight: 400;">4.6 out of 5 stars</span></p> <h4><b>Features & Pricing</b></h4> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Audience Segmentation</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Competitive Analysis</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Configurable Alerts</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Customer Engagement</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Dashboard</span></li> </ul> <p><strong>Price starts at:</strong> <span style="font-weight: 400;">$<span>119</span> </span><span style="font-weight: 400;">(billed annually)</span></p> <h4><b>Packages</b></h4> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><strong>Individual ($149 per month):</strong> 1 user, 3 keywords, 2K mentions monthly, updates every 12H, basic AI features</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><strong>Team ($199 per month):</strong> Unlimited users, 7 keywords, 10K mentions monthly, hourly updates, basic AI features</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><strong>Pro ($299 per month):</strong> Unlimited users, 12 keywords, 40K mentions monthly, real-time updates, advanced AI features</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><strong>Enterprise ($499 per month):</strong> Unlimited users, 25 keywords, 100K mentions monthly, real-time updates, advanced AI features</span></li> </ul> <h4><b>Key Analytics Features</b></h4> <ul> <li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Influence Score</span></li> <li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Sentiment Analysis</span></li> <li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Alerts</span></li> <li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Data Exporting</span></li> <li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Filtering</span></li> <li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Mentions Feed</span></li> <li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Discussion Volume Chart</span></li> <li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Marketing Analytics</span></li> </ul> <div id="company_rating_widget" class="company_rating company_rating_v2"> <div class="crv2_mob_description crv2_column full_width"> <div class="cr_content"> <div class="list_items icons"> <div class="list_item "> <div class="company_log"><img width="250" height="52" decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20250%2052'%3E%3C/svg%3E" alt="Brand24" data-lazy-src="https://influencermarketinghub.com/wp-content/uploads/2019/05/Brand24-Logo-1.png"><noscript><img width="250" height="52" decoding="async" src="https://influencermarketinghub.com/wp-content/uploads/2019/05/Brand24-Logo-1.png" alt="Brand24"></noscript></div> <div class="company_name"> 4.9 out of 5 stars </div> </div> </div> <div class="company_description">One of the industry’s leading social media monitoring tools goes beyond social to give brands a holistic view of their online presence and the conversations happening about them. </div> </div> <div class="crv2_nav"> <div class="crv2_nav_item"> Ratings </div> <div class="crv2_nav_item"> Features & Pricing </div> <div class="crv2_nav_item"> Pros and Cons </div> </div> </div> <div class="inner_flexbox"> <div class="crv2_column mob_tabs_item"> <div class="cr_head"> <strong>Ratings</strong> </div> <div class="cr_content"> <div class="list_items ratings"> <div class="list_item"> <div class="header_line"> <div class="label"> Features </div> <div class="value"> 5.0 </div> </div> <div class="rating_line" data-value="100"> <div class="fill_line" style="width:100%;"></div> </div> </div> <div class="list_item"> <div class="header_line"> <div class="label"> Ease of Use </div> <div class="value"> 4.8 </div> </div> <div class="rating_line" data-value="95"> <div class="fill_line" style="width:95%;"></div> </div> </div> <div class="list_item"> <div class="header_line"> <div class="label"> Support </div> <div class="value"> 5.0 </div> </div> <div class="rating_line" data-value="100"> <div class="fill_line" style="width:100%;"></div> </div> </div> </div> </div> <div class="cr_result -ratings"> <div class="text_flex_line"> <div class="text">Overall Score</div> <div class="text_value">4.9</div> </div> </div> </div> <div class="crv2_column mob_tabs_item"> <div class="cr_head"> <strong>Features & Pricing</strong> </div> <div class="cr_content"> <div class="list_items sircle"> <div class="list_item"><div class="list_content">Sentiment Analysis</div></div><div class="list_item"><div class="list_content">Presence Score</div></div><div class="list_item"><div class="list_content">Engagement Tracking</div></div><div class="list_item"><div class="list_content">Trending Hashtags</div></div><div class="list_item"><div class="list_content">Most-shareable Links</div></div><div class="list_item"><div class="list_content">Finding influencers</div></div><div class="list_item"><div class="list_content">Source and Topic Analysis</div></div><div class="list_item"><div class="list_content">Mentions Volume</div></div><div class="list_item"><div class="list_content">Reach Taracking</div></div><div class="list_item"><div class="list_content">AI Reports</div></div><div class="list_item"><div class="list_content">Most active sites/profile</div></div><div class="list_item"><div class="list_content">Context of Discussion</div></div><div class="list_item"><div class="list_content">Advertising Value Equivalency</div></div><div class="list_item"><div class="list_content">Storm Alerts</div></div><div class="list_item"><div class="list_content">Push Notifications</div></div><div class="list_item"><div class="list_content">Discussion Leaders</div></div><div class="list_item"><div class="list_content">White-labelled reports</div></div> </div> </div> <div class="cr_result price_area"> <span>Price starting at:</span><span>$119</span> </div> </div> <div class="crv2_column mob_tabs_item"> <div class="cr_head"> <strong>Pros and Cons</strong> </div> <div class="cr_content"> <div class="list_items plus"> <div class="list_item "> <div class="list_content"> Social listening, but for the whole internet, ensures marketers never miss a mention anywhere </div> </div> <div class="list_item "> <div class="list_content"> With its Emotion Analysis and real time alerts, can be an invaluable crisis communications tool </div> </div> <div class="list_item "> <div class="list_content"> AI uses gathered insights to recommend real world action items marketers can execute </div> </div> </div> <div class="list_items minus"> <div class="list_item "> <div class="list_content"> There’s a lot to unpack here, will take some time to get comfortable </div> </div> </div> </div> <div class="cr_result descript_color"> Best for: Brands and Agencies of all sizes</div> </div> <div class="crv2_column full_width"> <div class="cr_content"> <div class="list_items icons"> <div class="list_item "> <div class="company_log"> <img width="250" height="52" decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20250%2052'%3E%3C/svg%3E" alt="Brand24" data-lazy-src="https://influencermarketinghub.com/wp-content/uploads/2019/05/Brand24-Logo-1.png"><noscript><img width="250" height="52" decoding="async" src="https://influencermarketinghub.com/wp-content/uploads/2019/05/Brand24-Logo-1.png" alt="Brand24"></noscript> </div> <div class="company_name"> 4.9 out of 5 stars </div> </div> </div> <div class="company_description">One of the industry’s leading social media monitoring tools goes beyond social to give brands a holistic view of their online presence and the conversations happening about them. </div> </div> <div class="crc_contols"> <span id="visit_website_b_165" onclick="gtag('event', 'Brand24', {'event_category': 'NEW LISTICLE WIDGET'});document.querySelector('#title_id_12371 a').click();">Visit Website</span> <a id="visit_profile_b_165" href="https://influencermarketinghub.com/brand24/">View Profile</a> </div> </div> </div> </div> </div><hr class="stag-divider stag-divider--dashed"><div> <a name="csb-5" id="csb-5" class="csb-anchor"></a><h2 class="article_with_clients">5. <span id="title_id_72452"><a class="link" href="https://influencermarketinghub.com/iconosquare/" target="_blank">Iconosquare</a></span><script type="rocketlazyloadscript">ni_get_link(135 , "title_id_72452", "Iconosquare")</script></h2> <div id="client_ll_img_135" onclick="document.querySelector('#title_id_72452 a').click();"><img decoding="async" fetchpriority="low" class="aligncenter" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20345%20194'%3E%3C/svg%3E" width="345" height="194" alt="Iconosquare" data-lazy-src="https://influencermarketinghub.com/cdn-cgi/image/fit=crop,gravity=auto,f=webp,width=345/wp-content/uploads/2019/09/Monosnap-How-to-Monitor-Your-Performance-with-Anal-810x457.png"><noscript><img decoding="async" fetchpriority="low" class="aligncenter" src="https://influencermarketinghub.com/cdn-cgi/image/fit=crop,gravity=auto,f=webp,width=345/wp-content/uploads/2019/09/Monosnap-How-to-Monitor-Your-Performance-with-Anal-810x457.png" width="345" height="194" alt="Iconosquare"></noscript></div> <p><span style="font-weight: 400;">Manage your social media and your analytics all in one place with Iconosquare. This platform allows you to schedule new posts, monitor what people say about your industry or brand, and track your Instagram analytics. It also provides analytics that shows trends related to engagement, impressions, posts’ reach, and how your Instagram Stories perform. It gains insights by tracking hashtags, comments, mentions, tags, competitor activity, user behavior, and</span><span style="font-weight: 400;"> many other</span><span style="font-weight: 400;"> metrics.</span></p> <h3><b>Awards and Recognitions</b></h3> <div id="attachment_202946" style="width: 599px" class="wp-caption aligncenter none"><img aria-describedby="caption-attachment-202946" decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20589%20135'%3E%3C/svg%3E" alt="Iconosquare" class="wp-image-202946 " width="589" height="135" data-lazy-srcset="https://influencermarketinghub.com/wp-content/uploads/2024/10/image14.png 865w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image14-300x69.png 300w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image14-768x176.png 768w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image14-810x185.png 810w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image14-150x34.png 150w" data-lazy-sizes="(max-width: 589px) 100vw, 589px" data-lazy-src="https://influencermarketinghub.com/wp-content/uploads/2024/10/image14.png"><noscript><img aria-describedby="caption-attachment-202946" loading="lazy" decoding="async" src="https://influencermarketinghub.com/wp-content/uploads/2024/10/image14.png" alt="Iconosquare" class="wp-image-202946 " width="589" height="135" srcset="https://influencermarketinghub.com/wp-content/uploads/2024/10/image14.png 865w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image14-300x69.png 300w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image14-768x176.png 768w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image14-810x185.png 810w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image14-150x34.png 150w" sizes="(max-width: 589px) 100vw, 589px"></noscript> <p id="caption-attachment-202946" class="wp-caption-text">Iconosquare</p> </div> <p><span style="font-weight: 400;">Iconosquare has a 98% customer satisfaction score. According to various customer reviews on its website, they like that Iconosquare is easy to use, offers easy statistics and insights, and lets them manage multiple social profiles on one interface.</span><span style="font-weight: 400;"> </span></p> <div id="attachment_202947" style="width: 608px" class="wp-caption aligncenter none"><img aria-describedby="caption-attachment-202947" decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20598%20198'%3E%3C/svg%3E" alt="What customers are saying about Iconosquare" class="wp-image-202947 " width="598" height="198" data-lazy-srcset="https://influencermarketinghub.com/wp-content/uploads/2024/10/image38-1024x339.png 1024w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image38-300x99.png 300w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image38-768x254.png 768w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image38-810x268.png 810w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image38-1140x378.png 1140w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image38-150x50.png 150w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image38.png 1491w" data-lazy-sizes="(max-width: 598px) 100vw, 598px" data-lazy-src="https://influencermarketinghub.com/wp-content/uploads/2024/10/image38-1024x339.png"><noscript><img aria-describedby="caption-attachment-202947" loading="lazy" decoding="async" src="https://influencermarketinghub.com/wp-content/uploads/2024/10/image38-1024x339.png" alt="What customers are saying about Iconosquare" class="wp-image-202947 " width="598" height="198" srcset="https://influencermarketinghub.com/wp-content/uploads/2024/10/image38-1024x339.png 1024w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image38-300x99.png 300w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image38-768x254.png 768w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image38-810x268.png 810w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image38-1140x378.png 1140w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image38-150x50.png 150w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image38.png 1491w" sizes="(max-width: 598px) 100vw, 598px"></noscript> <p id="caption-attachment-202947" class="wp-caption-text">What customers are saying about Iconosquare</p> </div> <h3><b>Iconosquare’s Analytics Capabilities</b></h3> <p><span style="font-weight: 400;">Iconosquare makes it easy for users to start using the platform. Start by creating an Iconosquare account and link your social profiles. Then, Iconosquare does all the heavy lifting for you. It collects insights for your profiles while following security standards to ensure that your data is protected. Once done, you can view your analytics, check reports, and more.</span></p> <p><span style="font-weight: 400;">Aside from tracking your Instagram mentions (comments, captions, or tags), it also lets you reply to them from within the Iconosquare platform. It also lets you sort unread comments, moderate conversations, and export your data. It even has a nifty Random Comment Picker feature that’s integrated into the platform. If you’re running <a href="https://influencermarketinghub.com/social-media-giveaways/">contests on social media</a>, this feature lets you easily find a winning comment.</span></p> <div id="attachment_202948" style="width: 610px" class="wp-caption aligncenter none"><img aria-describedby="caption-attachment-202948" decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20354'%3E%3C/svg%3E" alt="The Iconosquare platform and how it lets you directly reply to mentions" class="wp-image-202948 " width="600" height="354" data-lazy-srcset="https://influencermarketinghub.com/wp-content/uploads/2024/10/image39-1024x604.png 1024w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image39-300x177.png 300w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image39-768x453.png 768w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image39-810x478.png 810w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image39-1140x673.png 1140w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image39-150x89.png 150w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image39.png 1200w" data-lazy-sizes="(max-width: 600px) 100vw, 600px" data-lazy-src="https://influencermarketinghub.com/wp-content/uploads/2024/10/image39-1024x604.png"><noscript><img aria-describedby="caption-attachment-202948" loading="lazy" decoding="async" src="https://influencermarketinghub.com/wp-content/uploads/2024/10/image39-1024x604.png" alt="The Iconosquare platform and how it lets you directly reply to mentions" class="wp-image-202948 " width="600" height="354" srcset="https://influencermarketinghub.com/wp-content/uploads/2024/10/image39-1024x604.png 1024w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image39-300x177.png 300w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image39-768x453.png 768w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image39-810x478.png 810w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image39-1140x673.png 1140w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image39-150x89.png 150w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image39.png 1200w" sizes="(max-width: 600px) 100vw, 600px"></noscript> <p id="caption-attachment-202948" class="wp-caption-text">The Iconosquare platform and how it lets you directly reply to mentions</p> </div> <p><span style="font-weight: 400;">It integrates with Instagram and other <a href="https://influencermarketinghub.com/comparing-social-media-platforms/">major social media platforms</a>, allowing you to conveniently get a report on each social profile. </span></p> <div id="attachment_202949" style="width: 610px" class="wp-caption aligncenter none"><img aria-describedby="caption-attachment-202949" decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20417'%3E%3C/svg%3E" alt="Some of the data you view in your Iconosquare reports—Iconosquare lets you choose which types of data you want to display." class="wp-image-202949 " width="600" height="417" data-lazy-srcset="https://influencermarketinghub.com/wp-content/uploads/2024/10/image15.png 951w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image15-300x208.png 300w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image15-768x533.png 768w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image15-810x562.png 810w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image15-150x104.png 150w" data-lazy-sizes="(max-width: 600px) 100vw, 600px" data-lazy-src="https://influencermarketinghub.com/wp-content/uploads/2024/10/image15.png"><noscript><img aria-describedby="caption-attachment-202949" loading="lazy" decoding="async" src="https://influencermarketinghub.com/wp-content/uploads/2024/10/image15.png" alt="Some of the data you view in your Iconosquare reports—Iconosquare lets you choose which types of data you want to display." class="wp-image-202949 " width="600" height="417" srcset="https://influencermarketinghub.com/wp-content/uploads/2024/10/image15.png 951w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image15-300x208.png 300w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image15-768x533.png 768w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image15-810x562.png 810w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image15-150x104.png 150w" sizes="(max-width: 600px) 100vw, 600px"></noscript> <p id="caption-attachment-202949" class="wp-caption-text">Some of the data you view in your Iconosquare reports—Iconosquare lets you choose which types of data you want to display.</p> </div> <p><span style="font-weight: 400;">One of the things that sets Iconosquare apart is its ability to build industry benchmarks. These are based on other Iconosquare users from the industry you selected for your Instagram business profile. </span><span style="font-weight: 400;">Iconosquare</span><span style="font-weight: 400;"> lets you select the Instagram business profiles you want to monitor and compare with your own profile. </span></p> <div id="attachment_202950" style="width: 610px" class="wp-caption aligncenter none"><img aria-describedby="caption-attachment-202950" decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20363'%3E%3C/svg%3E" alt="Analytics insights you can view on your Iconosquare dashboard" class="wp-image-202950 " width="600" height="363" data-lazy-srcset="https://influencermarketinghub.com/wp-content/uploads/2024/10/image16-1024x620.png 1024w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image16-300x182.png 300w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image16-768x465.png 768w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image16-810x491.png 810w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image16-1140x691.png 1140w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image16-150x91.png 150w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image16.png 1200w" data-lazy-sizes="(max-width: 600px) 100vw, 600px" data-lazy-src="https://influencermarketinghub.com/wp-content/uploads/2024/10/image16-1024x620.png"><noscript><img aria-describedby="caption-attachment-202950" loading="lazy" decoding="async" src="https://influencermarketinghub.com/wp-content/uploads/2024/10/image16-1024x620.png" alt="Analytics insights you can view on your Iconosquare dashboard" class="wp-image-202950 " width="600" height="363" srcset="https://influencermarketinghub.com/wp-content/uploads/2024/10/image16-1024x620.png 1024w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image16-300x182.png 300w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image16-768x465.png 768w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image16-810x491.png 810w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image16-1140x691.png 1140w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image16-150x91.png 150w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image16.png 1200w" sizes="(max-width: 600px) 100vw, 600px"></noscript> <p id="caption-attachment-202950" class="wp-caption-text">Analytics insights you can view on your Iconosquare dashboard</p> </div> <p><span style="font-weight: 400;">With Iconosquare, you get easy-to-understand metrics at a glance thanks to its dashboard overview. With your custom dashboard, you can view engagement insights to learn how your content impacts your Instagram engagement. Iconosquare also lets you view community analytics so you can assess its growth and your audience’s demographics. What’s more, Iconosquare can track more than 100 metrics, including:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Impressions</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Reach</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Follower growth</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Top performing posts</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Lost and gained fans</span></li> </ul> <p><span style="font-weight: 400;">Iconosquare offers a two-week free trial and a selection of </span><a href="https://influencermarketinghub.com/social-media-posting-scheduling-tools/free-social-media-management-tools/"><span style="font-weight: 400;">free tools</span></a><span style="font-weight: 400;">, such as a full Instagram Audit. The Instant Instagram Audit tool can run a quick audit of your Instagram Business account and assess if it’s well-optimized or not. The tool then provides recommendations on how the account can be optimized to improve its performance.</span></p> <p><span style="font-weight: 400;">Beyond Instagram, Iconosquare provides tools that support streamlined management and analytics of accounts on Facebook, Twitter, LinkedIn and TikTok.</span></p> <p><span style="font-weight: 400;">Iconosquare is a powerful platform for </span><a href="https://influencermarketinghub.com/social-media-posting-scheduling-tools/social-media-analytics-tools/"><span style="font-weight: 400;">social media analytics</span></a><span style="font-weight: 400;"> and management. It offers a suite of advanced tools that help you manage the performance of your content, monitor analytics, automate postings, and more.</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Launched in 2011</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">12 years in the industry</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">45 team members from 11 different countries</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">20,000+ users</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Trusted by 10,000+ global brands, including Volvo, Warner Records, and the San Diego Zoo Wildlife Alliance</span></li> </ul> <div id="attachment_202951" style="width: 648px" class="wp-caption aligncenter none"><img aria-describedby="caption-attachment-202951" decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20638%2093'%3E%3C/svg%3E" alt="Featured brands using Iconosquare" class="wp-image-202951 " width="638" height="93" data-lazy-srcset="https://influencermarketinghub.com/wp-content/uploads/2024/10/image17-1024x149.png 1024w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image17-300x44.png 300w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image17-768x112.png 768w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image17-810x118.png 810w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image17-1140x166.png 1140w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image17-150x22.png 150w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image17.png 1200w" data-lazy-sizes="(max-width: 638px) 100vw, 638px" data-lazy-src="https://influencermarketinghub.com/wp-content/uploads/2024/10/image17-1024x149.png"><noscript><img aria-describedby="caption-attachment-202951" loading="lazy" decoding="async" src="https://influencermarketinghub.com/wp-content/uploads/2024/10/image17-1024x149.png" alt="Featured brands using Iconosquare" class="wp-image-202951 " width="638" height="93" srcset="https://influencermarketinghub.com/wp-content/uploads/2024/10/image17-1024x149.png 1024w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image17-300x44.png 300w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image17-768x112.png 768w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image17-810x118.png 810w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image17-1140x166.png 1140w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image17-150x22.png 150w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image17.png 1200w" sizes="(max-width: 638px) 100vw, 638px"></noscript> <p id="caption-attachment-202951" class="wp-caption-text">Featured brands using Iconosquare</p> </div> <h3><b>How Iconosquare Helps Brands Reach Their Goals</b></h3> <h4><b>Emma Deshayes</b></h4> <p><span style="font-weight: 400;">Emma Deshayes is a freelance social media marketer working with several clients. Before using Iconosquare, Deshayes manually prepared reports using data provided by platforms like Facebook and Instagram. With Iconosquare, she was able to save time on reporting and focus on other, more complex tasks. </span></p> <p><span style="font-weight: 400;">Prior to using Iconosquare, she spent half a day making weekly reports. Now, it only takes her 20 minutes. Plus, she gets better results as some of the data were previously difficult to collect manually. Aside from KPI tracking and reporting, Deshayes uses Iconosquare’s Instagram scheduling tool to create and pre-visualize her clients’ Instagram feeds.</span></p> <h4><b>Sephora</b></h4> <p><span style="font-weight: 400;">Instagram plays a crucial role in Sephora’s global </span><span style="font-weight: 400;">marketing strategy</span><span style="font-weight: 400;">. With millions of followers and a presence in 17 countries, Sephora needed to align its Instagram content strategy. With Iconosquare, the multinational retailer gets insights into which types of products and content are more engaging for each specific region. </span></p> <p><span style="font-weight: 400;">By giving Sephora’s social media team access to granular metrics, they can quickly identify the best types of content for each region, as well as assess their performance. This also allows them to adapt their social media strategy quickly.</span></p> <div id="attachment_202952" style="width: 610px" class="wp-caption aligncenter none"><img aria-describedby="caption-attachment-202952" decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20322'%3E%3C/svg%3E" alt="Sephora social media strategy" class="wp-image-202952 " width="600" height="322" data-lazy-srcset="https://influencermarketinghub.com/wp-content/uploads/2024/10/image4-1-1024x550.jpg 1024w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image4-1-300x161.jpg 300w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image4-1-768x413.jpg 768w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image4-1-810x435.jpg 810w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image4-1-1140x613.jpg 1140w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image4-1-150x81.jpg 150w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image4-1.jpg 1200w" data-lazy-sizes="(max-width: 600px) 100vw, 600px" data-lazy-src="https://influencermarketinghub.com/wp-content/uploads/2024/10/image4-1-1024x550.jpg"><noscript><img aria-describedby="caption-attachment-202952" loading="lazy" decoding="async" src="https://influencermarketinghub.com/wp-content/uploads/2024/10/image4-1-1024x550.jpg" alt="Sephora social media strategy" class="wp-image-202952 " width="600" height="322" srcset="https://influencermarketinghub.com/wp-content/uploads/2024/10/image4-1-1024x550.jpg 1024w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image4-1-300x161.jpg 300w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image4-1-768x413.jpg 768w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image4-1-810x435.jpg 810w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image4-1-1140x613.jpg 1140w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image4-1-150x81.jpg 150w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image4-1.jpg 1200w" sizes="(max-width: 600px) 100vw, 600px"></noscript> <p id="caption-attachment-202952" class="wp-caption-text">Sephora social media strategy</p> </div> <p><span style="font-weight: 400;">In addition to metrics, Iconosquare lets Sephora provide key performance metrics to its partners. This then allows them to understand if the campaign is doing well or otherwise. </span></p> <p><span style="font-weight: 400;">According to Sephora’s Head of Social Media EMEA, <a href="https://www.linkedin.com/in/olivier-fraisse">Olivier Fraisse</a>, “We can offer to our partners a set of results and show them how their campaign with use has performed compared to previous campaigns we’ve done together or compared to other brand campaigns.” This also helps Sephora provide recommendations for future campaigns. </span></p> <h4><b>Kicker</b></h4> <p><span style="font-weight: 400;">Iconosquare’s advanced Analytics features helped Kicker get a more in-depth look into their audience. Before using Iconosquare, the Kicker team didn’t know that they could get metrics like audience engagement and content performance. Iconosquare helped them get these insights, which are broken down by Post and Instagram Stories analytics.</span></p> <p><span style="font-weight: 400;"> The brand’s followers increased by 50%, and Kicker was also able to boost its social media engagement and reach.</span></p> <div id="attachment_202953" style="width: 604px" class="wp-caption aligncenter none"><img aria-describedby="caption-attachment-202953" decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20594%20251'%3E%3C/svg%3E" alt="Kicker’s growth on Instagram" class="wp-image-202953 " width="594" height="251" data-lazy-srcset="https://influencermarketinghub.com/wp-content/uploads/2024/10/image18-1024x433.png 1024w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image18-300x127.png 300w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image18-768x325.png 768w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image18-810x343.png 810w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image18-1140x483.png 1140w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image18-150x64.png 150w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image18.png 1200w" data-lazy-sizes="(max-width: 594px) 100vw, 594px" data-lazy-src="https://influencermarketinghub.com/wp-content/uploads/2024/10/image18-1024x433.png"><noscript><img aria-describedby="caption-attachment-202953" loading="lazy" decoding="async" src="https://influencermarketinghub.com/wp-content/uploads/2024/10/image18-1024x433.png" alt="Kicker’s growth on Instagram" class="wp-image-202953 " width="594" height="251" srcset="https://influencermarketinghub.com/wp-content/uploads/2024/10/image18-1024x433.png 1024w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image18-300x127.png 300w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image18-768x325.png 768w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image18-810x343.png 810w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image18-1140x483.png 1140w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image18-150x64.png 150w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image18.png 1200w" sizes="(max-width: 594px) 100vw, 594px"></noscript> <p id="caption-attachment-202953" class="wp-caption-text">Kicker’s growth on Instagram</p> </div> <h4><b>Ratings:</b></h4> <p><span style="font-weight: 400;">4.4 out of 5 stars</span></p> <h4><b>Features & Pricing</b></h4> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Analytics</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Automated Publishing</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Contact Management</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Keyword Filtering</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Multi-Account Management</span></li> </ul> <p><b>Price starts at: </b><span style="font-weight: 400;">$49/month (annual billing), or $59/month (monthly billing)</span></p> <h4><b>Packages</b></h4> <ul> <li style="font-weight: 400;" aria-level="1"><strong>Single ($49 per month): </strong><span style="font-weight: 400;">5 social profiles,</span><span style="font-weight: 400;"> 1 user</span></li> <li style="font-weight: 400;" aria-level="1"><strong>Teams ($79 per month when billed annually</strong><span style="font-weight: 400;"><strong>):</strong> </span><span style="font-weight: 400;">5</span><span style="font-weight: 400;"> social profiles, 10 users</span></li> <li style="font-weight: 400;" aria-level="1"><strong>Custom (on request): </strong><span style="font-weight: 400;">50+</span><span style="font-weight: 400;"> social profiles, unlimited users</span></li> </ul> <h4><b>Key Analytics Features:</b></h4> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Advanced analytics (account, posts, tags, mentions, stories, community, etc.)</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Tracking (comments, mentions, hashtags, posts, etc.)</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Reporting (account analytics, competitor, company branded PDF, dashboard, etc.)</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Engagement Insights</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Rapid Exports</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Custom Dashboard</span></li> </ul> <div id="company_rating_widget" class="company_rating company_rating_v2"> <div class="crv2_mob_description crv2_column full_width"> <div class="cr_content"> <div class="list_items icons"> <div class="list_item "> <div class="company_log"><img width="1024" height="342" decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201024%20342'%3E%3C/svg%3E" alt="Iconosquare" data-lazy-src="https://influencermarketinghub.com/wp-content/uploads/2021/02/iconosquare_logo_blue_full_1024px.png"><noscript><img width="1024" height="342" decoding="async" src="https://influencermarketinghub.com/wp-content/uploads/2021/02/iconosquare_logo_blue_full_1024px.png" alt="Iconosquare"></noscript></div> <div class="company_name"> 4.5 out of 5 stars </div> </div> </div> <div class="company_description">Manage your social media and your analytics all in one place with Iconosquare. Businesses and agencies can easily manage the performance of their content as well as analytics, posting, and more. The platform supports Instagram, Facebook, TikTok, LinkedIn, and Pinterest.</div> </div> <div class="crv2_nav"> <div class="crv2_nav_item"> Ratings </div> <div class="crv2_nav_item"> Features & Pricing </div> <div class="crv2_nav_item"> Pros and Cons </div> </div> </div> <div class="inner_flexbox"> <div class="crv2_column mob_tabs_item"> <div class="cr_head"> <strong>Ratings</strong> </div> <div class="cr_content"> <div class="list_items ratings"> <div class="list_item"> <div class="header_line"> <div class="label"> Features </div> <div class="value"> 4.6 </div> </div> <div class="rating_line" data-value="92"> <div class="fill_line" style="width:92%;"></div> </div> </div> <div class="list_item"> <div class="header_line"> <div class="label"> Ease of Use </div> <div class="value"> 4.4 </div> </div> <div class="rating_line" data-value="88"> <div class="fill_line" style="width:88%;"></div> </div> </div> <div class="list_item"> <div class="header_line"> <div class="label"> Support </div> <div class="value"> 4.4 </div> </div> <div class="rating_line" data-value="88"> <div class="fill_line" style="width:88%;"></div> </div> </div> </div> </div> <div class="cr_result -ratings"> <div class="text_flex_line"> <div class="text">Overall Score</div> <div class="text_value">4.5</div> </div> </div> </div> <div class="crv2_column mob_tabs_item"> <div class="cr_head"> <strong>Features & Pricing</strong> </div> <div class="cr_content"> <div class="list_items sircle"> <div class="list_item"><div class="list_content">Analytics</div></div><div class="list_item"><div class="list_content">Automated Publishing</div></div><div class="list_item"><div class="list_content">Contact Management</div></div><div class="list_item"><div class="list_content">Keyword Filtering</div></div><div class="list_item"><div class="list_content">Multi-Account Management</div></div><div class="list_item"><div class="list_content">Post Scheduling</div></div><div class="list_item"><div class="list_content">Social Media Management</div></div> </div> </div> <div class="cr_result price_area"> <span>Price starting at:</span><span>$49</span> </div> </div> <div class="crv2_column mob_tabs_item"> <div class="cr_head"> <strong>Pros and Cons</strong> </div> <div class="cr_content"> <div class="list_items plus"> <div class="list_item "> <div class="list_content"> Evolving functionality </div> </div> <div class="list_item "> <div class="list_content"> Industry benchmarks </div> </div> <div class="list_item "> <div class="list_content"> Competitive analysis features </div> </div> <div class="list_item "> <div class="list_content"> Excellent automated posts </div> </div> </div> <div class="list_items minus"> <div class="list_item "> <div class="list_content"> Customer support may not be helpful </div> </div> <div class="list_item "> <div class="list_content"> Some features may glitch </div> </div> <div class="list_item "> <div class="list_content"> Some platforms are not included </div> </div> </div> </div> <div class="cr_result descript_color"> Best for: Brands and Agencies</div> </div> <div class="crv2_column full_width"> <div class="cr_content"> <div class="list_items icons"> <div class="list_item "> <div class="company_log"> <img width="1024" height="342" decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201024%20342'%3E%3C/svg%3E" alt="Iconosquare" data-lazy-src="https://influencermarketinghub.com/wp-content/uploads/2021/02/iconosquare_logo_blue_full_1024px.png"><noscript><img width="1024" height="342" decoding="async" src="https://influencermarketinghub.com/wp-content/uploads/2021/02/iconosquare_logo_blue_full_1024px.png" alt="Iconosquare"></noscript> </div> <div class="company_name"> 4.5 out of 5 stars </div> </div> </div> <div class="company_description">Manage your social media and your analytics all in one place with Iconosquare. Businesses and agencies can easily manage the performance of their content as well as analytics, posting, and more. The platform supports Instagram, Facebook, TikTok, LinkedIn, and Pinterest.</div> </div> <div class="crc_contols"> <span id="visit_website_b_135" onclick="gtag('event', 'Iconosquare', {'event_category': 'NEW LISTICLE WIDGET'});document.querySelector('#title_id_72452 a').click();">Visit Website</span> <a id="visit_profile_b_135" href="https://influencermarketinghub.com/iconosquare/">View Profile</a> </div> </div> </div> </div> </div><hr class="stag-divider stag-divider--dashed"><div> <a name="csb-6" id="csb-6" class="csb-anchor"></a><h2 class="article_with_clients">6. <span id="title_id_188294"><a class="link" href="https://influencermarketinghub.com/planable/" target="_blank">Planable</a></span><script type="rocketlazyloadscript">ni_get_link(422 , "title_id_188294", "Planable")</script></h2> <div id="client_ll_img_pos-6" onclick="document.querySelector('#title_id_188294 a').click();"><img decoding="async" fetchpriority="low" class="aligncenter" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20345%20126'%3E%3C/svg%3E" width="345" height="126" alt="Planable" data-lazy-src="https://influencermarketinghub.com/cdn-cgi/image/fit=crop,gravity=auto,f=webp,width=345/wp-content/uploads/2020/03/Planable-social-media-marketing-platform-810x296.jpg"><noscript><img decoding="async" fetchpriority="low" class="aligncenter" src="https://influencermarketinghub.com/cdn-cgi/image/fit=crop,gravity=auto,f=webp,width=345/wp-content/uploads/2020/03/Planable-social-media-marketing-platform-810x296.jpg" width="345" height="126" alt="Planable"></noscript></div> <p><span style="font-weight: 400;">Planable is a robust social media management tool designed to streamline the planning, collaboration, and analysis of your social media content. For Instagram, Planable provides an </span><b>array of powerful analytics features</b><span style="font-weight: 400;"> that help you understand your performance, refine your strategy, and enhance engagement with your audience. </span></p> <h3><b>Notable Features</b></h3> <p><span style="font-weight: 400;">Planable provides a </span><b>clear and intuitive dashboard</b><span style="font-weight: 400;"> that consolidates all your Instagram metrics in one place. This dashboard displays essential data such as </span><b>likes, comments, shares, and follower growt</b><span style="font-weight: 400;">h, making it easy to track your performance over time. The user-friendly interface ensures that even those new to analytics can navigate and interpret their data effectively.</span></p> <div id="attachment_189530" style="width: 622px" class="wp-caption aligncenter none"><img aria-describedby="caption-attachment-189530" decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20612%20252'%3E%3C/svg%3E" alt="Planable analytics" class="wp-image-189530 " width="612" height="252" data-lazy-srcset="https://influencermarketinghub.com/wp-content/uploads/2019/09/image7-3-1024x422.png 1024w, https://influencermarketinghub.com/wp-content/uploads/2019/09/image7-3-300x124.png 300w, https://influencermarketinghub.com/wp-content/uploads/2019/09/image7-3-768x317.png 768w, https://influencermarketinghub.com/wp-content/uploads/2019/09/image7-3-810x334.png 810w, https://influencermarketinghub.com/wp-content/uploads/2019/09/image7-3-1140x470.png 1140w, https://influencermarketinghub.com/wp-content/uploads/2019/09/image7-3-150x62.png 150w, https://influencermarketinghub.com/wp-content/uploads/2019/09/image7-3.png 1200w" data-lazy-sizes="(max-width: 612px) 100vw, 612px" data-lazy-src="https://influencermarketinghub.com/wp-content/uploads/2019/09/image7-3-1024x422.png"><noscript><img aria-describedby="caption-attachment-189530" loading="lazy" decoding="async" src="https://influencermarketinghub.com/wp-content/uploads/2019/09/image7-3-1024x422.png" alt="Planable analytics" class="wp-image-189530 " width="612" height="252" srcset="https://influencermarketinghub.com/wp-content/uploads/2019/09/image7-3-1024x422.png 1024w, https://influencermarketinghub.com/wp-content/uploads/2019/09/image7-3-300x124.png 300w, https://influencermarketinghub.com/wp-content/uploads/2019/09/image7-3-768x317.png 768w, https://influencermarketinghub.com/wp-content/uploads/2019/09/image7-3-810x334.png 810w, https://influencermarketinghub.com/wp-content/uploads/2019/09/image7-3-1140x470.png 1140w, https://influencermarketinghub.com/wp-content/uploads/2019/09/image7-3-150x62.png 150w, https://influencermarketinghub.com/wp-content/uploads/2019/09/image7-3.png 1200w" sizes="(max-width: 612px) 100vw, 612px"></noscript> <p id="caption-attachment-189530" class="wp-caption-text">Planable analytics</p> </div> <p><span style="font-weight: 400;">One of Planable’s standout features is its ability to offer </span><b>in-depth metrics for each piece of Instagram content</b><span style="font-weight: 400;">. You can see how your audience engages with every post, from impressions and reach to more granular details like engagement rates and sentiment analysis. This level of insight helps you understand what content resonates most with your followers, allowing you to refine your strategy accordingly.</span></p> <div id="attachment_189531" style="width: 553px" class="wp-caption aligncenter none"><img aria-describedby="caption-attachment-189531" decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20543%20301'%3E%3C/svg%3E" alt="Instagram analytics" class="wp-image-189531 " width="543" height="301" data-lazy-srcset="https://influencermarketinghub.com/wp-content/uploads/2019/09/image3-5-1024x568.jpg 1024w, https://influencermarketinghub.com/wp-content/uploads/2019/09/image3-5-300x166.jpg 300w, https://influencermarketinghub.com/wp-content/uploads/2019/09/image3-5-768x426.jpg 768w, https://influencermarketinghub.com/wp-content/uploads/2019/09/image3-5-810x449.jpg 810w, https://influencermarketinghub.com/wp-content/uploads/2019/09/image3-5-150x83.jpg 150w, https://influencermarketinghub.com/wp-content/uploads/2019/09/image3-5.jpg 1139w" data-lazy-sizes="(max-width: 543px) 100vw, 543px" data-lazy-src="https://influencermarketinghub.com/wp-content/uploads/2019/09/image3-5-1024x568.jpg"><noscript><img aria-describedby="caption-attachment-189531" loading="lazy" decoding="async" src="https://influencermarketinghub.com/wp-content/uploads/2019/09/image3-5-1024x568.jpg" alt="Instagram analytics" class="wp-image-189531 " width="543" height="301" srcset="https://influencermarketinghub.com/wp-content/uploads/2019/09/image3-5-1024x568.jpg 1024w, https://influencermarketinghub.com/wp-content/uploads/2019/09/image3-5-300x166.jpg 300w, https://influencermarketinghub.com/wp-content/uploads/2019/09/image3-5-768x426.jpg 768w, https://influencermarketinghub.com/wp-content/uploads/2019/09/image3-5-810x449.jpg 810w, https://influencermarketinghub.com/wp-content/uploads/2019/09/image3-5-150x83.jpg 150w, https://influencermarketinghub.com/wp-content/uploads/2019/09/image3-5.jpg 1139w" sizes="(max-width: 543px) 100vw, 543px"></noscript> <p id="caption-attachment-189531" class="wp-caption-text">Instagram analytics</p> </div> <p><span style="font-weight: 400;">Planable’s audience insights feature provides detailed demographic information about your Instagram followers, including </span><b>geographical spread, age, gender, and professional info</b><span style="font-weight: 400;">. This detailed data allows you to tailor your content to better meet the interests and needs of your audience, enhancing engagement and fostering a stronger community.</span></p> <p><span style="font-weight: 400;">For teams, Planable offers seamless collaboration capabilities. It allows multiple team members to </span><b>work together on Instagram content creation and planning</b><span style="font-weight: 400;">, with all feedback and approvals managed within the platform. This ensures a smooth workflow and reduces the chances of errors or missed posts, making it easier to coordinate efforts and maintain a consistent brand voice across all posts.</span></p> <p><span style="font-weight: 400;">Speaking of this functionality, one of Untapped’s team members said </span><b><i></i></b></p> <div class="quoteShortcode">“It just made it so much simpler to get feedback for different content pieces. The client could approve things with one click. Posts would be scheduled straight away. We no longer had to copy and paste posts from the Google Docs into social.”</div> <p></p> <div id="attachment_189532" style="width: 497px" class="wp-caption aligncenter none"><img aria-describedby="caption-attachment-189532" decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20487%20477'%3E%3C/svg%3E" alt="Instagram content creation" class="wp-image-189532 " width="487" height="477" data-lazy-srcset="https://influencermarketinghub.com/wp-content/uploads/2019/09/image18-2-1024x1003.png 1024w, https://influencermarketinghub.com/wp-content/uploads/2019/09/image18-2-300x294.png 300w, https://influencermarketinghub.com/wp-content/uploads/2019/09/image18-2-768x752.png 768w, https://influencermarketinghub.com/wp-content/uploads/2019/09/image18-2-65x65.png 65w, https://influencermarketinghub.com/wp-content/uploads/2019/09/image18-2-810x793.png 810w, https://influencermarketinghub.com/wp-content/uploads/2019/09/image18-2-1140x1116.png 1140w, https://influencermarketinghub.com/wp-content/uploads/2019/09/image18-2-150x147.png 150w, https://influencermarketinghub.com/wp-content/uploads/2019/09/image18-2.png 1200w" data-lazy-sizes="(max-width: 487px) 100vw, 487px" data-lazy-src="https://influencermarketinghub.com/wp-content/uploads/2019/09/image18-2-1024x1003.png"><noscript><img aria-describedby="caption-attachment-189532" loading="lazy" decoding="async" src="https://influencermarketinghub.com/wp-content/uploads/2019/09/image18-2-1024x1003.png" alt="Instagram content creation" class="wp-image-189532 " width="487" height="477" srcset="https://influencermarketinghub.com/wp-content/uploads/2019/09/image18-2-1024x1003.png 1024w, https://influencermarketinghub.com/wp-content/uploads/2019/09/image18-2-300x294.png 300w, https://influencermarketinghub.com/wp-content/uploads/2019/09/image18-2-768x752.png 768w, https://influencermarketinghub.com/wp-content/uploads/2019/09/image18-2-65x65.png 65w, https://influencermarketinghub.com/wp-content/uploads/2019/09/image18-2-810x793.png 810w, https://influencermarketinghub.com/wp-content/uploads/2019/09/image18-2-1140x1116.png 1140w, https://influencermarketinghub.com/wp-content/uploads/2019/09/image18-2-150x147.png 150w, https://influencermarketinghub.com/wp-content/uploads/2019/09/image18-2.png 1200w" sizes="(max-width: 487px) 100vw, 487px"></noscript> <p id="caption-attachment-189532" class="wp-caption-text">Instagram content creation</p> </div> <p><span style="font-weight: 400;">Creating reports for stakeholders or clients can be time-consuming, but Planable simplifies this process. The platform allows you to </span><b>generate comprehensive reports quickly</b><span style="font-weight: 400;">, compiling all relevant <a href="https://influencermarketinghub.com/instagram-analytics/">Instagram metrics</a> and insights into a professional format. This feature is particularly useful for agencies and businesses that need to demonstrate their social media performance and ROI.</span></p> <div id="attachment_189528" style="width: 537px" class="wp-caption aligncenter none"><img aria-describedby="caption-attachment-189528" decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20527%20436'%3E%3C/svg%3E" alt="Planable report" class="wp-image-189528 " width="527" height="436" data-lazy-srcset="https://influencermarketinghub.com/wp-content/uploads/2024/01/image14.png 858w, https://influencermarketinghub.com/wp-content/uploads/2024/01/image14-300x248.png 300w, https://influencermarketinghub.com/wp-content/uploads/2024/01/image14-768x636.png 768w, https://influencermarketinghub.com/wp-content/uploads/2024/01/image14-810x670.png 810w, https://influencermarketinghub.com/wp-content/uploads/2024/01/image14-150x124.png 150w" data-lazy-sizes="(max-width: 527px) 100vw, 527px" data-lazy-src="https://influencermarketinghub.com/wp-content/uploads/2024/01/image14.png"><noscript><img aria-describedby="caption-attachment-189528" loading="lazy" decoding="async" src="https://influencermarketinghub.com/wp-content/uploads/2024/01/image14.png" alt="Planable report" class="wp-image-189528 " width="527" height="436" srcset="https://influencermarketinghub.com/wp-content/uploads/2024/01/image14.png 858w, https://influencermarketinghub.com/wp-content/uploads/2024/01/image14-300x248.png 300w, https://influencermarketinghub.com/wp-content/uploads/2024/01/image14-768x636.png 768w, https://influencermarketinghub.com/wp-content/uploads/2024/01/image14-810x670.png 810w, https://influencermarketinghub.com/wp-content/uploads/2024/01/image14-150x124.png 150w" sizes="(max-width: 527px) 100vw, 527px"></noscript> <p id="caption-attachment-189528" class="wp-caption-text">Planable report</p> </div> <h4><b>Pricing Information</b></h4> <p><span style="font-weight: 400;">Planable offers a free plan with 50 total posts, perfect for basic Instagram management. Planable’s paid plans include: </span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><strong>Basic plan:</strong> $39/workspace/month with 60 posts/workspace</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"> <strong>Pro plan:</strong> $59/workspace/month with 150 posts/workspace</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><strong>Enterprise plan:</strong> Custom pricing with unlimited posts, multi-level approvals, and dedicated support</span></li> </ul> <p><span style="font-weight: 400;">All paid plans include approval workflows and analytics add-ons. </span></p> <div id="company_rating_widget" class="company_rating company_rating_v2"> <div class="crv2_mob_description crv2_column full_width"> <div class="cr_content"> <div class="list_items icons"> <div class="list_item "> <div class="company_log"><img width="1115" height="400" decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201115%20400'%3E%3C/svg%3E" alt="Planable" data-lazy-src="https://influencermarketinghub.com/wp-content/uploads/2024/05/image-1-3.png"><noscript><img width="1115" height="400" decoding="async" src="https://influencermarketinghub.com/wp-content/uploads/2024/05/image-1-3.png" alt="Planable"></noscript></div> <div class="company_name"> 4.7 out of 5 stars </div> </div> </div> <div class="company_description">Planable streamlines social media content creation with collaborative scheduling, creation tools, and a heavy focus on collaboration, making it ideal for creative teams.</div> </div> <div class="crv2_nav"> <div class="crv2_nav_item"> Ratings </div> <div class="crv2_nav_item"> Features & Pricing </div> <div class="crv2_nav_item"> Pros and Cons </div> </div> </div> <div class="inner_flexbox"> <div class="crv2_column mob_tabs_item"> <div class="cr_head"> <strong>Ratings</strong> </div> <div class="cr_content"> <div class="list_items ratings"> <div class="list_item"> <div class="header_line"> <div class="label"> Features </div> <div class="value"> 5.0 </div> </div> <div class="rating_line" data-value="100"> <div class="fill_line" style="width:100%;"></div> </div> </div> <div class="list_item"> <div class="header_line"> <div class="label"> Ease of Use </div> <div class="value"> 5.0 </div> </div> <div class="rating_line" data-value="100"> <div class="fill_line" style="width:100%;"></div> </div> </div> <div class="list_item"> <div class="header_line"> <div class="label"> Reporting </div> <div class="value"> 4.0 </div> </div> <div class="rating_line" data-value="80"> <div class="fill_line" style="width:80%;"></div> </div> </div> </div> </div> <div class="cr_result -ratings"> <div class="text_flex_line"> <div class="text">Overall Score</div> <div class="text_value">4.7</div> </div> </div> </div> <div class="crv2_column mob_tabs_item"> <div class="cr_head"> <strong>Features & Pricing</strong> </div> <div class="cr_content"> <div class="list_items sircle"> <div class="list_item"><div class="list_content">Analytics</div></div><div class="list_item"><div class="list_content">Social Media Management</div></div><div class="list_item"><div class="list_content">Marketing Calendar</div></div> </div> </div> <div class="cr_result price_area"> <span>Price starting at:</span><span>$33</span> </div> </div> <div class="crv2_column mob_tabs_item"> <div class="cr_head"> <strong>Pros and Cons</strong> </div> <div class="cr_content"> <div class="list_items plus"> <div class="list_item "> <div class="list_content"> The Feed view shows content the way it’s meant to appear on social </div> </div> <div class="list_item "> <div class="list_content"> Collaboration tools and features remove operational stress, teams can focus on creating </div> </div> <div class="list_item "> <div class="list_content"> Very scalable and no harder to use for dozens of clients or one small brand </div> </div> </div> <div class="list_items minus"> <div class="list_item "> <div class="list_content"> Analytics aren’t very deep, limited only to basic stats and lists </div> </div> <div class="list_item "> <div class="list_content"> Figuring out the price feels more complicated than it should </div> </div> </div> </div> <div class="cr_result descript_color"> Best for: Any size brand or agency</div> </div> <div class="crv2_column full_width"> <div class="cr_content"> <div class="list_items icons"> <div class="list_item "> <div class="company_log"> <img width="1115" height="400" decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201115%20400'%3E%3C/svg%3E" alt="Planable" data-lazy-src="https://influencermarketinghub.com/wp-content/uploads/2024/05/image-1-3.png"><noscript><img width="1115" height="400" decoding="async" src="https://influencermarketinghub.com/wp-content/uploads/2024/05/image-1-3.png" alt="Planable"></noscript> </div> <div class="company_name"> 4.7 out of 5 stars </div> </div> </div> <div class="company_description">Planable streamlines social media content creation with collaborative scheduling, creation tools, and a heavy focus on collaboration, making it ideal for creative teams.</div> </div> <div class="crc_contols"> <span id="visit_website_b_422" onclick="gtag('event', 'Planable', {'event_category': 'NEW LISTICLE WIDGET'});document.querySelector('#title_id_188294 a').click();">Visit Website</span> <a id="visit_profile_b_422" href="https://influencermarketinghub.com/planable/">View Profile</a> </div> </div> </div> </div> </div><hr class="stag-divider stag-divider--dashed"><div> <h2 class="article_with_clients">7. <span id="title_id_7476"><a class="link" href="https://influencermarketinghub.com/hypeauditor/" target="_blank">HypeAuditor</a></span><script type="rocketlazyloadscript">ni_get_link(195 , "title_id_7476", "HypeAuditor")</script></h2> <div id="client_ll_img_pos-7" onclick="document.querySelector('#title_id_7476 a').click();"><img decoding="async" fetchpriority="low" class="aligncenter" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20345%20193'%3E%3C/svg%3E" width="345" height="193" alt="HypeAuditor" data-lazy-src="https://influencermarketinghub.com/cdn-cgi/image/fit=crop,gravity=auto,f=webp,width=345/wp-content/uploads/2019/09/Monosnap-instagram-reports-64c24b155be83.webp-244-810x454.png"><noscript><img decoding="async" fetchpriority="low" class="aligncenter" src="https://influencermarketinghub.com/cdn-cgi/image/fit=crop,gravity=auto,f=webp,width=345/wp-content/uploads/2019/09/Monosnap-instagram-reports-64c24b155be83.webp-244-810x454.png" width="345" height="193" alt="HypeAuditor"></noscript></div> <p><span style="font-weight: 400;">HypeAuditor is a vast database powered by </span><a href="https://influencermarketinghub.com/ai-social-media/"><span style="font-weight: 400;">artificial intelligence</span></a><span style="font-weight: 400;"> that’s indexed nearly 3 million Instagram profiles. Aside from holding a wealth of information, it can clearly distinguish real influencers from those who pretend to have the status but really only have fake followers.</span></p> <h3><b>Awards and Recognitions</b></h3> <p><span style="font-weight: 400;">HypeAuditor is a member of the Internet Advertising Bureau UK. </span><span style="font-weight: 400;">It also won the <a href="https://influencermarketinghub.com/instagram-influencer-marketing-tools/">Best Influencer Marketing Tool</a> during the 2019 Inflow Awards.</span></p> <div id="attachment_202954" style="width: 580px" class="wp-caption aligncenter none"><img aria-describedby="caption-attachment-202954" decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20570%20223'%3E%3C/svg%3E" alt="HypeAuditor’s awards" class="wp-image-202954 " width="570" height="223" data-lazy-srcset="https://influencermarketinghub.com/wp-content/uploads/2024/10/image20.png 880w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image20-300x117.png 300w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image20-768x300.png 768w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image20-810x317.png 810w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image20-150x59.png 150w" data-lazy-sizes="(max-width: 570px) 100vw, 570px" data-lazy-src="https://influencermarketinghub.com/wp-content/uploads/2024/10/image20.png"><noscript><img aria-describedby="caption-attachment-202954" loading="lazy" decoding="async" src="https://influencermarketinghub.com/wp-content/uploads/2024/10/image20.png" alt="HypeAuditor’s awards" class="wp-image-202954 " width="570" height="223" srcset="https://influencermarketinghub.com/wp-content/uploads/2024/10/image20.png 880w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image20-300x117.png 300w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image20-768x300.png 768w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image20-810x317.png 810w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image20-150x59.png 150w" sizes="(max-width: 570px) 100vw, 570px"></noscript> <p id="caption-attachment-202954" class="wp-caption-text">HypeAuditor’s awards</p> </div> <div id="attachment_202957" style="width: 587px" class="wp-caption aligncenter none"><img aria-describedby="caption-attachment-202957" decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20577%20319'%3E%3C/svg%3E" alt="HypeAuditor’s awards" class="wp-image-202957 " width="577" height="319" data-lazy-srcset="https://influencermarketinghub.com/wp-content/uploads/2024/10/image26.png 776w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image26-300x166.png 300w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image26-768x425.png 768w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image26-150x83.png 150w" data-lazy-sizes="(max-width: 577px) 100vw, 577px" data-lazy-src="https://influencermarketinghub.com/wp-content/uploads/2024/10/image26.png"><noscript><img aria-describedby="caption-attachment-202957" loading="lazy" decoding="async" src="https://influencermarketinghub.com/wp-content/uploads/2024/10/image26.png" alt="HypeAuditor’s awards" class="wp-image-202957 " width="577" height="319" srcset="https://influencermarketinghub.com/wp-content/uploads/2024/10/image26.png 776w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image26-300x166.png 300w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image26-768x425.png 768w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image26-150x83.png 150w" sizes="(max-width: 577px) 100vw, 577px"></noscript> <p id="caption-attachment-202957" class="wp-caption-text">HypeAuditor’s awards</p> </div> <h3><b>HypeAuditor’s Instagram Analytics Capabilities</b></h3> <p><span style="font-weight: 400;">HypeAuditor was purpose-built for fraud detection. It analyzes influencer profiles, digs deep into each audience, and is generally on the lookout for the kinds of data that can expose fraud. It includes 28 different metrics and scores, giving users a thorough understanding of who they’re dealing with. </span></p> <p><span style="font-weight: 400;">It all starts with the Audience Quality Score (AQS</span><span style="font-weight: 400;">), which</span><span style="font-weight: 400;"> judges an influencer’s actual value from 1 to 100. You can feel comfortable with influencers who score >70. It gives you a good indication of how many of an influencer’s followers are quality, too. </span></p> <div id="attachment_202958" style="width: 549px" class="wp-caption aligncenter none"><img aria-describedby="caption-attachment-202958" decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20539%20408'%3E%3C/svg%3E" alt="HypeAuditor’s AQS and Audience Type analytics" class="wp-image-202958 " width="539" height="408" data-lazy-srcset="https://influencermarketinghub.com/wp-content/uploads/2024/10/image22-1024x775.jpg 1024w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image22-300x227.jpg 300w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image22-768x581.jpg 768w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image22-810x613.jpg 810w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image22-1140x863.jpg 1140w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image22-150x114.jpg 150w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image22.jpg 1200w" data-lazy-sizes="(max-width: 539px) 100vw, 539px" data-lazy-src="https://influencermarketinghub.com/wp-content/uploads/2024/10/image22-1024x775.jpg"><noscript><img aria-describedby="caption-attachment-202958" loading="lazy" decoding="async" src="https://influencermarketinghub.com/wp-content/uploads/2024/10/image22-1024x775.jpg" alt="HypeAuditor’s AQS and Audience Type analytics" class="wp-image-202958 " width="539" height="408" srcset="https://influencermarketinghub.com/wp-content/uploads/2024/10/image22-1024x775.jpg 1024w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image22-300x227.jpg 300w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image22-768x581.jpg 768w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image22-810x613.jpg 810w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image22-1140x863.jpg 1140w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image22-150x114.jpg 150w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image22.jpg 1200w" sizes="(max-width: 539px) 100vw, 539px"></noscript> <p id="caption-attachment-202958" class="wp-caption-text">HypeAuditor’s AQS and Audience Type analytics</p> </div> <p><span style="font-weight: 400;">HypeAuditor doesn’t just provide the stats; it indicates the quality of many metrics, e.g., engagement rate, authentic engagement, followers reachability, and much more. </span><span style="font-weight: 400;">Through its reports, HypeAuditor provides you with data within the context of industry benchmarks. According to its website, it’s the only <a href="https://influencermarketinghub.com/influencer-marketing-software-tools/">influencer marketing tool</a> capable of checking engagement authenticity and detecting Engagement Pods.</span><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">Aside from fraud detection, HypeAuditor helps brands find the best content creators. Using filters, you can easily find influencers who match your brand. It also lets you identify potential <a href="https://influencermarketinghub.com/brand-ambassador/">brand ambassadors</a> from accounts that mention your brand or offerings. Plus, the platform allows you to track mentions of other brands and compare your performance.</span><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">The platform lets you discover creators based on their demographics. This comes in handy if you’re looking to work with influencers who can convey your message to a specific target audience. </span></p> <p><span style="font-weight: 400;">One of HypeAuditor’s standout features is that it lets you find niche and trending accounts using hashtags as keywords. This way, you can easily find influencers who have a significant growth rate.</span><span style="font-weight: 400;"> </span></p> <div id="attachment_202959" style="width: 559px" class="wp-caption aligncenter none"><img aria-describedby="caption-attachment-202959" decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20549%20390'%3E%3C/svg%3E" alt="How HypeAuditor lets you search for influencers using hashtags as keywords" class="wp-image-202959 " width="549" height="390" data-lazy-srcset="https://influencermarketinghub.com/wp-content/uploads/2024/10/image23-1024x727.jpg 1024w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image23-300x213.jpg 300w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image23-768x545.jpg 768w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image23-810x575.jpg 810w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image23-1140x809.jpg 1140w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image23-150x107.jpg 150w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image23.jpg 1200w" data-lazy-sizes="(max-width: 549px) 100vw, 549px" data-lazy-src="https://influencermarketinghub.com/wp-content/uploads/2024/10/image23-1024x727.jpg"><noscript><img aria-describedby="caption-attachment-202959" loading="lazy" decoding="async" src="https://influencermarketinghub.com/wp-content/uploads/2024/10/image23-1024x727.jpg" alt="How HypeAuditor lets you search for influencers using hashtags as keywords" class="wp-image-202959 " width="549" height="390" srcset="https://influencermarketinghub.com/wp-content/uploads/2024/10/image23-1024x727.jpg 1024w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image23-300x213.jpg 300w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image23-768x545.jpg 768w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image23-810x575.jpg 810w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image23-1140x809.jpg 1140w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image23-150x107.jpg 150w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image23.jpg 1200w" sizes="(max-width: 549px) 100vw, 549px"></noscript> <p id="caption-attachment-202959" class="wp-caption-text">How HypeAuditor lets you search for influencers using hashtags as keywords</p> </div> <p><span style="font-weight: 400;">As one of the leading Instagram analytics tools, HypeAuditor uses data to help brands get a glimpse of their campaign’s potential. It lets you automatically project ROIs using estimates on prices per post and story, as well as cost-per-engagement estimates.</span></p> <p><span style="font-weight: 400;">The platform also provides insights into a brand’s Instagram growth. Its Instagram Growth Analysis capabilities allow you to get historical data on a content creator’s followers and the influencer’s social media profile. HypeAuditor also uses a machine learning algorithm to implement an automatic graph analysis. </span></p> <p><span style="font-weight: 400;">This makes it easy for users to understand their Instagram growth data. This feature also allows users to determine if a content creator is using the follow/unfollow method to grow their audience.</span></p> <p><span style="font-weight: 400;">Its Content Analysis feature helps you identify the brands an influencer mentions on their social media platforms. This also shows you which posts resonate with your audience, helping you gain insights to optimize your marketing strategy.</span></p> <p><span style="font-weight: 400;">Aside from Instagram analytics, HypeAuditor helps brands perform </span><span style="font-weight: 400;">market analysis</span><span style="font-weight: 400;">. This lets you uncover how competitors implement their marketing campaigns, who they’re working with, and more.</span><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">HypeAuditor doesn’t have a free plan, but being pay-as-you-go, it doesn’t cost much if you have minimal usage needs. Moreover, the platform offers several free tools you can use for your Instagram analytics. These free tools include AI-powered Instagram Post Advisor, Instagram Engagement Calculator, Instagram Lookalike Finder, Instagram Post Engagement Rate, and Trending Instagram Hashtags by Country Tool.</span></p> <p><span style="font-weight: 400;">From a follower authenticity tool, HypeAuditor has grown and transformed into a comprehensive influencer marketing platform. Powered by AI and other advanced technologies, it empowers brands to track and analyze hundreds of metrics on Instagram, YouTube, TikTok, Twitch, and X (Twitter).</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Launched in 2017</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">140 employees serving clients from 24 countries</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">750,000+ influencers and business users</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">1,000+ clients</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">137 million + influencers in its database</span></li> </ul> <h3><b>How HypeAuditor Helps Brands Grow Their Business</b></h3> <p><span style="font-weight: 400;">Brands and agencies like Ogilvy and Unilever are using HypeAuditor to gain actionable insights and bolster their </span><a href="https://influencermarketinghub.com/influencer-marketing/"><span style="font-weight: 400;">influencer marketing</span></a><span style="font-weight: 400;"> efforts. Discover how HypeAuditor helps global brands achieve success in the influencer marketing landscape.</span></p> <h4><b>Sun Siyam Resorts</b></h4> <p><span style="font-weight: 400;">The Maldives-based hospitality company was looking for a way to support its social media growth goals. However, it faced significant challenges, such as:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">How to identify the right influencers for their brand and audiences</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">The need for a more efficient way to vet and collaborate with content creators in different regions</span></li> </ul> <p><span style="font-weight: 400;">Sun Siyam started using HypeAuditor in 2022. Through the platform’s audience analytics and fraud detection capabilities, Sun Siyam was able to find influencers who resonated with their audiences and who aligned with their social media goals. Sun Siyam was also able to:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Monitor the success of its influencer marketing campaigns </span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Drive engagement across its various social media accounts</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">See a steady increase in Instagram followers</span></li> </ul> <h4><b>Total Player Value</b></h4> <p><span style="font-weight: 400;">Total Player Value (TPV) was looking for a way to quickly and accurately collect data from various sources. The insights company also needed a solution to help college athletes (nano-influencers) assess their social media performance.</span></p> <p><span style="font-weight: 400;">Using HypeAuditor’s API, Total Player Value was able to quickly and effectively pull and benchmark its data. This also allowed TPV to process data into a usable format. Aside from saving time and resources on data collection, HypeAuditor helped TPV:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Generate up to 17,000 college athlete profiles</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Enable these nano-influencers to track their performance metrics</span></li> </ul> <h4><b>Ratings:</b></h4> <p><span style="font-weight: 400;">4.7 out of 5 stars</span></p> <h4><b>Features & Pricing</b></h4> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Search/Discovery</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Campaign Reporting</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Influencer Analysis</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Audience Analysis</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">White Label Reporting</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Fake Follower/Fraud Detection</span></li> </ul> <p><b>Price:</b><span style="font-weight: 400;"> On request</span></p> <h4><b>Packages</b></h4> <p><i><span style="font-weight: 400;">*HypeAuditor does not publish its pricing and packages. Interested clients can contact them and get customized plans according to their specific needs.</span></i></p> <h4><b>Key Analytics Features</b></h4> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Reports & Dashboards</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Report Customizability</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Report Exporting</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Social Analytics</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Competitor Analysis</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Follower Analysis</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Post Performance</span></li> </ul> <div class="confRegisterShortcode companyShortcode"> <div class="icon"><img decoding="async" itemprop="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20143%2032'%3E%3C/svg%3E" width="143" height="32" data-lazy-src="https://influencermarketinghub.com/cdn-cgi/image/fit=crop,gravity=auto,f=webp,width=143/wp-content/uploads/2018/07/1-1.png"><noscript><img decoding="async" itemprop="image" src="https://influencermarketinghub.com/cdn-cgi/image/fit=crop,gravity=auto,f=webp,width=143/wp-content/uploads/2018/07/1-1.png" width="143" height="32"></noscript></div> <div class="descr"> <p></p><p><strong>Key Features:</strong> Search/Discovery, Campaign Reporting, Influencer Analysis, Audience Analysis, White Label Reporting, Fake Follower/Fraud Detection, </p><p><strong>Channels:</strong> Instagram, YouTube, TikTok, Twitch, Twitter</p> </div> <div class="link company_rating_v1"> <span id="visit_website_b_195" onclick="gtag('event', 'HypeAuditor', {'event_category': 'OLD LISTICLE WIDGET'});document.querySelector('#title_id_7476 a').click();">Visit Website</span> <a id="visit_profile_b_195" href="https://influencermarketinghub.com/hypeauditor/">View Profile</a> </div></div> </div><hr class="stag-divider stag-divider--dashed"><div> <h2 class="article_with_clients">8. <span id="title_id_94240"><a class="link" href="https://influencermarketinghub.com/digimind/" target="_blank">Digimind – An Onclusive Company</a></span><script type="rocketlazyloadscript">ni_get_link(254 , "title_id_94240", "Digimind – An Onclusive Company")</script></h2> <div id="client_ll_img_pos-8" onclick="document.querySelector('#title_id_94240 a').click();"><img decoding="async" fetchpriority="low" class="aligncenter" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20345%20140'%3E%3C/svg%3E" width="345" height="140" alt="Digimind – An Onclusive Company" data-lazy-src="https://influencermarketinghub.com/cdn-cgi/image/fit=crop,gravity=auto,f=webp,width=345/wp-content/uploads/2019/09/Digimind-_-Social-Listening-Market-Intelligence-1-1-810x329.jpg"><noscript><img decoding="async" fetchpriority="low" class="aligncenter" src="https://influencermarketinghub.com/cdn-cgi/image/fit=crop,gravity=auto,f=webp,width=345/wp-content/uploads/2019/09/Digimind-_-Social-Listening-Market-Intelligence-1-1-810x329.jpg" width="345" height="140" alt="Digimind – An Onclusive Company"></noscript></div> <p><span style="font-weight: 400;">Digimind is an AI-powered social listening and marketing intelligence tool. It offers brand reputation solutions, competitive intelligence, consumer insights, trend tracking and innovation, influencer identification, and campaign analysis. A global leader in media intelligence, Digimind is trusted by some of the biggest brands in the world, including Asus, Johnson & Johnson, Macy’s, and McDonald’s.</span></p> <p><span style="font-weight: 400;">Digimind’s web and social media listening and analytics suite aim to improve your brand perception. You can detect weak signals on hashtags and concepts as well as set up real-time alerts on negative sentiments. This helps you develop a proactive response to a potential crisis. Moreover, Digimind’s comprehensive tools help you choose the right audience, message, and channels.</span></p> <p><span style="font-weight: 400;">You can also keep track of potential influencers that can build your brand. By using Digimind’s filter tools to sort brand mentions, you can identify potential ambassadors and reach out to them on the platform. Similarly, Digimind allows you to monitor your detractors and understand their concerns to help you develop strategies to turn their opinion around.</span></p> <p><span style="font-weight: 400;">Digimind lets you track your campaign buzz and audience reaction in real time. You can even segregate your insights by location and media. In addition, the platform’s consumer insights and behavioral analysis can help you create messages that convert and choose the most relevant channels to communicate with your audience.</span></p> <div id="company_rating_widget" class="company_rating company_rating_v2"> <div class="crv2_mob_description crv2_column full_width"> <div class="cr_content"> <div class="list_items icons"> <div class="list_item "> <div class="company_log"><img width="1920" height="635" decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201920%20635'%3E%3C/svg%3E" alt="Digimind – An Onclusive Company" data-lazy-src="https://influencermarketinghub.com/wp-content/uploads/2021/09/Digimind-an-Onclusive-company-logo_Red.png"><noscript><img width="1920" height="635" decoding="async" src="https://influencermarketinghub.com/wp-content/uploads/2021/09/Digimind-an-Onclusive-company-logo_Red.png" alt="Digimind – An Onclusive Company"></noscript></div> <div class="company_name"> 4.2 out of 5 stars </div> </div> </div> <div class="company_description">Digimind is a powerful social listening and market intelligence platform tool. This simple social media monitoring tool helps transform you data into actionable insights. Features include brand reputation monitoring, competitive intelligence, consumer insights, trend tracking, campaign analysis and more. </div> </div> <div class="crv2_nav"> <div class="crv2_nav_item"> Ratings </div> <div class="crv2_nav_item"> Features & Pricing </div> <div class="crv2_nav_item"> Pros and Cons </div> </div> </div> <div class="inner_flexbox"> <div class="crv2_column mob_tabs_item"> <div class="cr_head"> <strong>Ratings</strong> </div> <div class="cr_content"> <div class="list_items ratings"> <div class="list_item"> <div class="header_line"> <div class="label"> Features </div> <div class="value"> 4.2 </div> </div> <div class="rating_line" data-value="84"> <div class="fill_line" style="width:84%;"></div> </div> </div> <div class="list_item"> <div class="header_line"> <div class="label"> Ease of Use </div> <div class="value"> 4.2 </div> </div> <div class="rating_line" data-value="84"> <div class="fill_line" style="width:84%;"></div> </div> </div> <div class="list_item"> <div class="header_line"> <div class="label"> Support </div> <div class="value"> 4.3 </div> </div> <div class="rating_line" data-value="86"> <div class="fill_line" style="width:86%;"></div> </div> </div> </div> </div> <div class="cr_result -ratings"> <div class="text_flex_line"> <div class="text">Overall Score</div> <div class="text_value">4.2</div> </div> </div> </div> <div class="crv2_column mob_tabs_item"> <div class="cr_head"> <strong>Features & Pricing</strong> </div> <div class="cr_content"> <div class="list_items sircle"> <div class="list_item"><div class="list_content">Competitive Analysis</div></div><div class="list_item"><div class="list_content">Reputation Management</div></div><div class="list_item"><div class="list_content">Consumer Insights</div></div><div class="list_item"><div class="list_content">Influencer Identification</div></div><div class="list_item"><div class="list_content">Trend Tracking & Innovation</div></div><div class="list_item"><div class="list_content">Campaign Analysis</div></div> </div> </div> <div class="cr_result price_area"> <span>Price on request</span> </div> </div> <div class="crv2_column mob_tabs_item"> <div class="cr_head"> <strong>Pros and Cons</strong> </div> <div class="cr_content"> <div class="list_items plus"> <div class="list_item "> <div class="list_content"> Multiple integration capabilities </div> </div> <div class="list_item "> <div class="list_content"> Exhaustive data collection </div> </div> <div class="list_item "> <div class="list_content"> Trend tracking and competitive analysis </div> </div> </div> <div class="list_items minus"> <div class="list_item "> <div class="list_content"> Customer service can be slow </div> </div> <div class="list_item "> <div class="list_content"> LinkedIn integration can be glitchy </div> </div> <div class="list_item "> <div class="list_content"> Some functionalities are confusing </div> </div> </div> </div> <div class="cr_result descript_color"> Best for: Medium to large businesses</div> </div> <div class="crv2_column full_width"> <div class="cr_content"> <div class="list_items icons"> <div class="list_item "> <div class="company_log"> <img width="1920" height="635" decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201920%20635'%3E%3C/svg%3E" alt="Digimind – An Onclusive Company" data-lazy-src="https://influencermarketinghub.com/wp-content/uploads/2021/09/Digimind-an-Onclusive-company-logo_Red.png"><noscript><img width="1920" height="635" decoding="async" src="https://influencermarketinghub.com/wp-content/uploads/2021/09/Digimind-an-Onclusive-company-logo_Red.png" alt="Digimind – An Onclusive Company"></noscript> </div> <div class="company_name"> 4.2 out of 5 stars </div> </div> </div> <div class="company_description">Digimind is a powerful social listening and market intelligence platform tool. This simple social media monitoring tool helps transform you data into actionable insights. Features include brand reputation monitoring, competitive intelligence, consumer insights, trend tracking, campaign analysis and more. </div> </div> <div class="crc_contols"> <span id="visit_website_b_254" onclick="gtag('event', 'Digimind – An Onclusive Company', {'event_category': 'NEW LISTICLE WIDGET'});document.querySelector('#title_id_94240 a').click();">Visit Website</span> <a id="visit_profile_b_254" href="https://influencermarketinghub.com/digimind/">View Profile</a> </div> </div> </div> </div> </div><hr class="stag-divider stag-divider--dashed"><div> <h2 class="article_with_clients">9. <span id="title_id_7399"><a class="link" href="https://influencermarketinghub.com/klear/" target="_blank">Klear</a></span><script type="rocketlazyloadscript">ni_get_link(275 , "title_id_7399", "Klear")</script></h2> <div id="client_ll_img_pos-9" onclick="document.querySelector('#title_id_7399 a').click();"><img decoding="async" fetchpriority="low" class="aligncenter" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20345%20140'%3E%3C/svg%3E" width="345" height="140" alt="Klear" data-lazy-src="https://influencermarketinghub.com/cdn-cgi/image/fit=crop,gravity=auto,f=webp,width=345/wp-content/uploads/2019/09/Influencer-Marketing-Platform-_-Klear-Google-Chr-810x331.jpg"><noscript><img decoding="async" fetchpriority="low" class="aligncenter" src="https://influencermarketinghub.com/cdn-cgi/image/fit=crop,gravity=auto,f=webp,width=345/wp-content/uploads/2019/09/Influencer-Marketing-Platform-_-Klear-Google-Chr-810x331.jpg" width="345" height="140" alt="Klear"></noscript></div> <p><span style="font-weight: 400;">Klear is an influencer marketing platform concentrating on influencer discovery and third party analytics. Its pricing is unclear, although it does offer a discounter startup plan for companies with fewer than 20 employees that aren’t agencies. If you’re looking for a free Instagram analytics tool, you will have to look at one of the ones further down this list (or your Instagram Insights, of course).</span></p> <p><span style="font-weight: 400;">Using sophisticated algorithms and AI, Klear divides its extensive database of influencers into over 60,000 topic categories and offers deep analytics about their audiences’ demo- and psychographics. It has recently added analysis of Instagram Stories to its capabilities.</span></p> <p><span style="font-weight: 400;">Klear includes a hybrid social listening/analytics tool. You can use it to research your competitors. Add their social accounts to unlock quite a bit of useful information like mentions, engagement, and follower growth. You can set monitors that teach algorithms behind the scenes what kind of accounts and content are relevant to your brand. </span></p> <p><span style="font-weight: 400;">The platform’s bread and butter is its analytics, with an incredible number of influencer profiles indexed, with billions of data points associated with all them. It presents you with an overview of influencers’ standard social metrics that go deeper than the norm in places. One useful metric is the “True Reach”—a number the algorithm determines to be realistic based on years of historical data.</span></p> <div class="confRegisterShortcode companyShortcode"> <div class="icon"><img decoding="async" itemprop="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20143%2051'%3E%3C/svg%3E" width="143" height="51" data-lazy-src="https://influencermarketinghub.com/cdn-cgi/image/fit=crop,gravity=auto,f=webp,width=143/wp-content/uploads/2018/07/image-1-1.png"><noscript><img decoding="async" itemprop="image" src="https://influencermarketinghub.com/cdn-cgi/image/fit=crop,gravity=auto,f=webp,width=143/wp-content/uploads/2018/07/image-1-1.png" width="143" height="51"></noscript></div> <div class="descr"> <p></p><p><strong>Key Features:</strong> Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research, Visual Discovery, </p><p><strong>Channels:</strong> Instagram, YouTube, TikTok</p> </div> <div class="link company_rating_v1"> <span id="visit_website_b_275" onclick="gtag('event', 'Klear', {'event_category': 'OLD LISTICLE WIDGET'});document.querySelector('#title_id_7399 a').click();">Visit Website</span> <a id="visit_profile_b_275" href="https://influencermarketinghub.com/klear/">View Profile</a> </div></div> </div><hr class="stag-divider stag-divider--dashed"><div> <h2 class="article_with_clients">10. <a href="https://help.instagram.com/788388387972460?cms_id=788388387972460" target="_blank">Instagram Insights</a></h2> <div id="client_ll_img_pos-10" onclick="window.open('https://help.instagram.com/788388387972460?cms_id=788388387972460', '_blank');"><img decoding="async" fetchpriority="low" class="aligncenter" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20345%20194'%3E%3C/svg%3E" width="345" height="194" alt="Instagram Insights" data-lazy-src="https://influencermarketinghub.com/cdn-cgi/image/fit=crop,gravity=auto,f=webp,width=345/wp-content/uploads/2018/05/instagram-insights-followers-1-810x456.png"><noscript><img decoding="async" fetchpriority="low" class="aligncenter" src="https://influencermarketinghub.com/cdn-cgi/image/fit=crop,gravity=auto,f=webp,width=345/wp-content/uploads/2018/05/instagram-insights-followers-1-810x456.png" width="345" height="194" alt="Instagram Insights"></noscript></div> <p><span style="font-weight: 400;">All </span><span style="font-weight: 400;">business profiles</span><span style="font-weight: 400;"> automatically gain access to Instagram Insights – Instagram’s free “in-house” analytics tool. It gives data on your follower demographics and actions, along with analytics about your content.</span></p> <p><span style="font-weight: 400;">Once you convert a personal account to a business account, you will see Insights relating to the content you post after you make the switch. You can access your Instagram Insights in multiple ways – from your profile, individual posts, and your stories.</span></p> <p><span style="font-weight: 400;">You will find a summary of data for the content you’ve posted in the last seven days. It also shows you how many followers you have and how many you’ve gained in the past seven days.  Likewise, it shows you the </span><span style="font-weight: 400;">total number of posts you’ve made</span><span style="font-weight: 400;"> and how many you’ve added in the last week.</span></p> <p><span style="font-weight: 400;">Further down, you will find data such as total impressions, reach, and profile views for the past seven days. You can swipe to view website clicks and call-to-action button clicks – Call, Email, Directions.</span></p> <h3><b>Instagram Insights for Creators</b></h3> <p><span style="font-weight: 400;">Brands aren’t the only ones that can benefit from using Instagram Insights. <a href="https://influencermarketinghub.com/fast-rising-instagram-creators/">Social media creators</a> can use Insights to monitor their growth using metrics like reach and engagement. Through Content Insights, you can view metrics for each post, helping you determine which content types are performing well. For instance, you can see interactions, such as the number of likes, comments, impressions, and more, on formats like Reels, Live, and Stories.</span></p> <p><span style="font-weight: 400;">Some of Insights’ features for content creators include:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">A Calendar that lets you track your historical performance, as well as audience engagements (Instagram Live and Reels)</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">A breakdown of your reach by content type</span></li> </ul> <div id="attachment_202960" style="width: 614px" class="wp-caption aligncenter none"><img aria-describedby="caption-attachment-202960" decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20604%20394'%3E%3C/svg%3E" alt="Instagram Insights on mobile" class="wp-image-202960 " width="604" height="394" data-lazy-srcset="https://influencermarketinghub.com/wp-content/uploads/2024/10/image5.png 780w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image5-300x196.png 300w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image5-768x501.png 768w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image5-150x98.png 150w" data-lazy-sizes="(max-width: 604px) 100vw, 604px" data-lazy-src="https://influencermarketinghub.com/wp-content/uploads/2024/10/image5.png"><noscript><img aria-describedby="caption-attachment-202960" loading="lazy" decoding="async" src="https://influencermarketinghub.com/wp-content/uploads/2024/10/image5.png" alt="Instagram Insights on mobile" class="wp-image-202960 " width="604" height="394" srcset="https://influencermarketinghub.com/wp-content/uploads/2024/10/image5.png 780w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image5-300x196.png 300w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image5-768x501.png 768w, https://influencermarketinghub.com/wp-content/uploads/2024/10/image5-150x98.png 150w" sizes="(max-width: 604px) 100vw, 604px"></noscript> <p id="caption-attachment-202960" class="wp-caption-text">Instagram Insights on mobile</p> </div> <h3><b>How You Can Use Instagram Insights to Improve Your Campaigns</b></h3> <p><span style="font-weight: 400;">Instagram Insights is a powerful tool for brands and creators. Aside from the abovementioned metrics, it also lets you segment your audience and analyze campaign performance. You can also use it to calculate the ROI for paid partnerships and ads.</span><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">Instagram Insights includes considerably more statistics, including:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">a summary of your follower demographics</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">data for individual posts</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">insights from your Instagram Stories</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">paid promotions data (if you have it)</span></li> </ul> <p><span style="font-weight: 400;">But how can you make all this data make sense? Here are a few tips so you can leverage Instagram Insights for growth:</span></p> <ul> <li aria-level="1"><b>Use follower demographics to uncover potential markets. </b><span style="font-weight: 400;">Instagram Insights shows you where your followers are from. If you see that many of them are coming from a particular region or country, consider tweaking your strategy to include these locations and expand your reach. </span></li> </ul> <ul> <li aria-level="1"><b>Find the best time (and content type) to post. </b><span style="font-weight: 400;">Because Insights gives you a breakdown of your content performance per type, you can use this information to figure out when you should post and what type of content your audience engages with the most. For example, if you see that infographics or carousels have higher engagement rates and impressions, consider tailoring your strategy to feature more of these content types.</span></li> </ul> <ul> <li aria-level="1"><b>Use Stories to your advantage. </b><span style="font-weight: 400;">Insights help you understand which Stories your followers like best. You can check this under the Audience Retention section, which shows you the data for the Average percent watched. You can also view engagement metrics, such as views, likes, and comments. </span></li> </ul> <p><span style="font-weight: 400;">Instagram Insights is a built-in </span><span style="font-weight: 400;">tool that is</span><span style="font-weight: 400;"> available on the Instagram mobile app. It can be used to monitor content performance and check out trends on the platform.</span></p> <h4><b>Ratings:</b></h4> <p><span style="font-weight: 400;">N</span><span style="font-weight: 400;">o ratings</span></p> <h4><b>Features & Pricing</b></h4> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Recent Highlights</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Insights Overview</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Content Performance</span></li> </ul> <h4><b>Price:</b><span style="font-weight: 400;"> Free</span></h4> <h4><b>Packages</b></h4> <p><i><span style="font-weight: 400;">*Instagram Insights is free to use on the mobile app.</span></i></p> <h4><b>Key Analytics Features</b></h4> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Account Reach and Engagement</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Content Interaction</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Followers Insight</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Number of Plays</span></li> </ul> </div><hr class="stag-divider stag-divider--dashed"><div> <h2 class="article_with_clients">11. <a href="https://influencermarketinghub.com/socialbook/" target="_blank">SocialBook</a></h2> <div id="client_ll_img_pos-11" onclick="document.querySelector('#title_id_18503 a').click();"><img decoding="async" fetchpriority="low" class="aligncenter" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20345%20211'%3E%3C/svg%3E" width="345" height="211" alt="SocialBook" data-lazy-src="https://influencermarketinghub.com/cdn-cgi/image/fit=crop,gravity=auto,f=webp,width=345/wp-content/uploads/2019/09/Monosnap-Media-Kit-Maker-Google-Chrome-2023-10-1.png"><noscript><img decoding="async" fetchpriority="low" class="aligncenter" src="https://influencermarketinghub.com/cdn-cgi/image/fit=crop,gravity=auto,f=webp,width=345/wp-content/uploads/2019/09/Monosnap-Media-Kit-Maker-Google-Chrome-2023-10-1.png" width="345" height="211" alt="SocialBook"></noscript></div> <p><span style="font-weight: 400;">SocialBook provides AI-powered data analytics for any Instagram, YouTube, or <a href="https://influencermarketinghub.com/twitch-influencers/">Twitch influencer</a>.</span><span style="font-weight: 400;"> Although you will need a membership for serious analysis, you can view some data for a limited range of influencers using the SocialBook Checker plugin on Instagram and YouTube. </span><span style="font-weight: 400;">However, you</span><span style="font-weight: 400;"> do need a paid plan to do an advanced search.</span></p> <p><span style="font-weight: 400;">You will find a wide variety of stats for your influencers. Obviously, the data for Instagrammers varies from what SocialBook provides for <a href="https://influencermarketinghub.com/youtube-influencers/">influencers on YouTube</a> or Twitch. </span></p> <p><span style="font-weight: 400;">Each Instagram influencer profile begins with basic stats, like total followers, likes, and posts. This is followed by a cost in “BoostCoins” to see more details about the influencer and the channel’s primary language. BoostCoins are a virtual currency on SocialBook. More importantly, SocialBook also gives each influencer a Boost Score, a score from 0 to 100 based on how powerful they believe an influencer i</span><span style="font-weight: 400;">s</span><span style="font-weight: 400;">.</span></p> <p><span style="font-weight: 400;">They follow this with the Top Ten Tags the influencer uses in his or her posts. The next section includes a range of recent posts made by the influencer, showing the number of likes and comments for each post.</span></p> <p><span style="font-weight: 400;">SocialBook then provides an estimated price range based on an influencer’s historical performance and subscriber behavior, as well as an estimated cost per 1000 Likes. </span></p> <p><span style="font-weight: 400;">The rest of each influencer’s page includes much more detailed analytics. These include multiple impression and engagement stats, split up in almost every way imaginable. It also analyzes audience demographics and interests.</span></p> <p><span style="font-weight: 400;">SocialBook is an influencer marketing intelligence platform that gives users access to real-time and in-depth information from a massive database of millions of influencers and users.</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Founded in 2014</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">20+ support team members</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">8M+ influencers on YouTube, Instagram, and Twitch</span></li> </ul> <h4><b>Ratings:</b></h4> <p><span style="font-weight: 400;">4.2 out of 5 stars</span></p> <h4><b>Features & Pricing</b></h4> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Influencer Database</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Influencer Payout Management</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Competitor Monitoring</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">SocialBook Checker</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Dripping Email and Social Mailer</span></li> </ul> <p><b>Price starts at:</b><span style="font-weight: 400;"> $499</span></p> <h4><b>Packages</b></h4> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><strong>Platinum</strong> ($499 per month)</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><strong>Enterprise</strong> (custom pricing)</span></li> </ul> <h4><b>Key Analytics Features</b></h4> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Performance Prediction</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Unlimited Search</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">KPI Tracking</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Competitor Tracking and Monitoring</span></li> </ul> <div class="confRegisterShortcode companyShortcode"> <div class="icon"><img decoding="async" itemprop="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20143%2027'%3E%3C/svg%3E" width="143" height="27" data-lazy-src="https://influencermarketinghub.com/cdn-cgi/image/fit=crop,gravity=auto,f=webp,width=143/wp-content/uploads/2019/09/image-71.png"><noscript><img decoding="async" itemprop="image" src="https://influencermarketinghub.com/cdn-cgi/image/fit=crop,gravity=auto,f=webp,width=143/wp-content/uploads/2019/09/image-71.png" width="143" height="27"></noscript></div> <div class="descr"> <p></p><p><strong>Key Features:</strong> Search/Discovery, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Payment Processing, </p><p><strong>Channels:</strong> Instagram, YouTube, Twitch</p> </div> <div class="link company_rating_v1"> <a id="visit_profile_b_" href="https://influencermarketinghub.com/socialbook/">View Profile</a> </div></div> </div><hr class="stag-divider stag-divider--dashed"><div> <h2 class="article_with_clients">12. <a href="https://emplifi.io/" target="_blank">Emplifi.io</a></h2> <div id="client_ll_img_pos-12" onclick="window.open('https://emplifi.io/', '_blank');"><img decoding="async" fetchpriority="low" class="aligncenter" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20345%20215'%3E%3C/svg%3E" width="345" height="215" alt="Emplifi.io" data-lazy-src="https://influencermarketinghub.com/cdn-cgi/image/fit=crop,gravity=auto,f=webp,width=345/wp-content/uploads/2019/09/Monosnap-Social_Media_Analytics_-_Product_Banners_-810x505.jpg"><noscript><img decoding="async" fetchpriority="low" class="aligncenter" src="https://influencermarketinghub.com/cdn-cgi/image/fit=crop,gravity=auto,f=webp,width=345/wp-content/uploads/2019/09/Monosnap-Social_Media_Analytics_-_Product_Banners_-810x505.jpg" width="345" height="215" alt="Emplifi.io"></noscript></div> <p><span style="font-weight: 400;">Emplifi.io provides a free Instagram analytics tool for both Personal and Business Profiles. It gives you statistics on your most popular Instagram posts so you can track your success and learn what gets your audience double-tapping. </span></p> <p><span style="font-weight: 400;">If you have more advanced Instagram needs, then you will find more advanced capabilities in the Emplifi.io unified marketing platform – an AI-powered social media marketing suite. You can manage your social media accounts smarter by using AI to discover what posts to promote</span><span style="font-weight: 400;">,</span><span style="font-weight: 400;"> when to publish them, and which audience segments to target.  Emplifi.io allows you to take their suite for a test run in a quick-to-learn personalized trial.</span></p> <p><span style="font-weight: 400;">Emplifi is a customer engagement platform dedicated to connecting brands and consumers on social media channels and beyond.  </span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">20+ years in CX</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">20,000+ brands served</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">20M+ social profiles monitored</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">4B+ customer interactions each month</span></li> </ul> <h4><b>Ratings:</b></h4> <p><span style="font-weight: 400;">4.4 out of 5 stars</span></p> <h4><b>Features & Pricing</b></h4> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Content Hub and Creators Suite</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">UGC Management</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Unified Analytics</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Multi-channel Engagement</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Product Feed Integration</span></li> </ul> <p><b>Price:</b><span style="font-weight: 400;"> On Request</span></p> <h4><b>Packages</b></h4> <p><i><span style="font-weight: 400;">*Emplifi does not have set pricing or packages. Sign up for a free trial to discover the ideal setup for your specific needs and budget.</span></i></p> <h4><b>Key Analytics Features</b></h4> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Customer Intelligence</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Competitive Benchmarking</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Content Velocity and Visibility</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Dashboards and Reporting</span></li> </ul> </div><hr class="stag-divider stag-divider--dashed"><div> <h2 class="article_with_clients">13. <a href="https://influencermarketinghub.com/keyhole/" target="_blank">Keyhole</a></h2> <div id="client_ll_img_pos-13" onclick="document.querySelector('#title_id_19138 a').click();"><img decoding="async" fetchpriority="low" class="aligncenter" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20345%20172'%3E%3C/svg%3E" width="345" height="172" alt="Keyhole" data-lazy-src="https://influencermarketinghub.com/cdn-cgi/image/fit=crop,gravity=auto,f=webp,width=345/wp-content/uploads/2024/10/image25-810x404.png"><noscript><img decoding="async" fetchpriority="low" class="aligncenter" src="https://influencermarketinghub.com/cdn-cgi/image/fit=crop,gravity=auto,f=webp,width=345/wp-content/uploads/2024/10/image25-810x404.png" width="345" height="172" alt="Keyhole"></noscript></div> <p><span style="font-weight: 400;">Keyhole provides a range of solutions for social listening, social media analytics, and historical insights. These allow brands to uncover conversations about them, unlock comprehensive social media insights, and create a better strategy with the help of historical data. </span></p> <p><span style="font-weight: 400;">When it comes to social media analytics, Keyhole offers actionable data and reports that offer clarity. Users get a simple dashboard they can use to track performance, create reports, measure the performance of each social media channel, and more. It also lets users see the best times to post, identify which content types work best with your audience, and find top-performing content to repurpose.</span></p> <p><span style="font-weight: 400;">Keyhole’s social media analytics tool also lets you:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Compare key metrics against competitors</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Track and compare influencer performance</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Assess the performance of your own branded channels based on metrics like engagement and growth rates</span></li> </ul> <h4><b>Ratings</b></h4> <p><span style="font-weight: 400;">4.3 out of 5 stars</span></p> <h4><b>Features & Pricing</b></h4> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Branded reports</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Account manager</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Account trackers</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Automated reporting</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Media table</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Used by over 100,000 agencies, brands, and non-profit organizations</span></li> </ul> <p><b>Price starts at: </b><span style="font-weight: 400;">$49/month (for Social Media Analytics)</span></p> <h4><b>Packages</b></h4> <p><span style="font-weight: 400;">Keyhole offers a free 14-day trial for the Start, Grow, and Scale plans.</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><strong>Start ($49/month):</strong> 3 social profiles, 1 user</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><strong>Grow ($79/month):</strong> 5 social profiles, 3 users</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><strong>Scale ($119/month):</strong> 10 social profiles, 5 users</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><strong>Enterprise (On request):</strong> 10+ social profiles, unlimited users</span></li> </ul> <h4><b>Key Analytics Features</b></h4> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Historical data</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Sentiment analysis</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Competitor tracking</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Influencer tracking</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">demographic analysis</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Real-time campaign tracking</span></li> </ul> <div id="company_rating_widget" class="company_rating company_rating_v2"> <div class="crv2_mob_description crv2_column full_width"> <div class="cr_content"> <div class="list_items icons"> <div class="list_item "> <div class="company_log"><img width="250" height="72" decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20250%2072'%3E%3C/svg%3E" alt="Keyhole" data-lazy-src="https://influencermarketinghub.com/wp-content/uploads/2019/09/Keyhole-1.png"><noscript><img width="250" height="72" decoding="async" src="https://influencermarketinghub.com/wp-content/uploads/2019/09/Keyhole-1.png" alt="Keyhole"></noscript></div> <div class="company_name"> 4.4 out of 5 stars </div> </div> </div> <div class="company_description">This brand monitoring tool helps build a live dashboard for your team and clients. Their reports and analytics help teams save time and make smarter, data-driven decisions. </div> </div> <div class="crv2_nav"> <div class="crv2_nav_item"> Ratings </div> <div class="crv2_nav_item"> Features & Pricing </div> <div class="crv2_nav_item"> Pros and Cons </div> </div> </div> <div class="inner_flexbox"> <div class="crv2_column mob_tabs_item"> <div class="cr_head"> <strong>Ratings</strong> </div> <div class="cr_content"> <div class="list_items ratings"> <div class="list_item"> <div class="header_line"> <div class="label"> Ease of Use </div> <div class="value"> 4.5 </div> </div> <div class="rating_line" data-value="90"> <div class="fill_line" style="width:90%;"></div> </div> </div> <div class="list_item"> <div class="header_line"> <div class="label"> Quality of Support </div> <div class="value"> 4.2 </div> </div> <div class="rating_line" data-value="84"> <div class="fill_line" style="width:84%;"></div> </div> </div> <div class="list_item"> <div class="header_line"> <div class="label"> Ease of Setup </div> <div class="value"> 4.4 </div> </div> <div class="rating_line" data-value="88"> <div class="fill_line" style="width:88%;"></div> </div> </div> </div> </div> <div class="cr_result -ratings"> <div class="text_flex_line"> <div class="text">Overall Score</div> <div class="text_value">4.4</div> </div> </div> </div> <div class="crv2_column mob_tabs_item"> <div class="cr_head"> <strong>Features & Pricing</strong> </div> <div class="cr_content"> <div class="list_items sircle"> <div class="list_item"><div class="list_content">Audience Segmentation</div></div><div class="list_item"><div class="list_content">Competitive Analysis</div></div><div class="list_item"><div class="list_content">Configurable Alerts</div></div><div class="list_item"><div class="list_content">Customer Engagement</div></div><div class="list_item"><div class="list_content">Dashboard</div></div><div class="list_item"><div class="list_content">Impact Scoring</div></div><div class="list_item"><div class="list_content">Influencer Tracking</div></div><div class="list_item"><div class="list_content">Reputation Management</div></div><div class="list_item"><div class="list_content">Sentiment Analysis</div></div><div class="list_item"><div class="list_content">Trend Tracking</div></div> </div> </div> <div class="cr_result price_area"> <span>Price starting at:</span><span>$63</span> </div> </div> <div class="crv2_column mob_tabs_item"> <div class="cr_head"> <strong>Pros and Cons</strong> </div> <div class="cr_content"> <div class="list_items plus"> <div class="list_item "> <div class="list_content"> Comprehensive dashboards and reporting </div> </div> <div class="list_item "> <div class="list_content"> Straightforward interface </div> </div> <div class="list_item "> <div class="list_content"> Multiple price points </div> </div> </div> <div class="list_items minus"> <div class="list_item "> <div class="list_content"> PDF exports of reports misses information </div> </div> <div class="list_item "> <div class="list_content"> Customer support can be slow </div> </div> <div class="list_item "> <div class="list_content"> Lack of tracking options </div> </div> </div> </div> <div class="cr_result descript_color"> Best for: B2C Brands and agencies</div> </div> <div class="crv2_column full_width"> <div class="cr_content"> <div class="list_items icons"> <div class="list_item "> <div class="company_log"> <img width="250" height="72" decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20250%2072'%3E%3C/svg%3E" alt="Keyhole" data-lazy-src="https://influencermarketinghub.com/wp-content/uploads/2019/09/Keyhole-1.png"><noscript><img width="250" height="72" decoding="async" src="https://influencermarketinghub.com/wp-content/uploads/2019/09/Keyhole-1.png" alt="Keyhole"></noscript> </div> <div class="company_name"> 4.4 out of 5 stars </div> </div> </div> <div class="company_description">This brand monitoring tool helps build a live dashboard for your team and clients. Their reports and analytics help teams save time and make smarter, data-driven decisions. </div> </div> <div class="crc_contols"> <a id="visit_profile_b_" href="https://influencermarketinghub.com/keyhole/">View Profile</a> </div> </div> </div> </div> </div><hr class="stag-divider stag-divider--dashed"><div class="imh_related_posts"><b>Related Content:</b><ul><li><a href="https://influencermarketinghub.com/instagram-influencer-marketing-agencies/"><span>Leading Instagram Influencer Marketing Agencies in 2025</span></a></li><li><a href="https://influencermarketinghub.com/influencer-marketing/"><span>What is Influencer Marketing? – The Ultimate Guide for 2025</span></a></li><li><a href="https://influencermarketinghub.com/instagram-influencer-statistics/"><span>15 Mind Blowing Instagram Statistics You Don’t Know</span></a></li></ul></div><h2><b>Top Features to Look for in Analytics Tools</b></h2><p><span style="font-weight: 400;">Analytics tools empower you to make data-driven decisions that pave the way for business growth. While there are a lot of </span><a href="https://influencermarketinghub.com/fake-follower-checker/"><span style="font-weight: 400;">free tools</span></a><span style="font-weight: 400;"> available online, you may want to consider investing in premium tools that provide more comprehensive data and in-depth insights. Here are some of the top features to look for when choosing analytics tools.</span></p><h3><b>1. Comprehensive Analytics</b></h3><p><span style="font-weight: 400;">To gain a holistic view of your Instagram performance, look for analytics tools that offer both basic and in-depth metrics. Make sure it covers the basics, including audience demographics, </span><a href="https://influencermarketinghub.com/most-popular-instagram-hashtags/"><span style="font-weight: 400;">hashtag tracking</span></a><span style="font-weight: 400;">, competitor analysis, and engagement monitoring. </span><span style="font-weight: 400;">Then, check its capabilities for in-depth metrics that provide more comprehensive insights into aspects such as sentiment analysis and campaign performance.</span></p><div id="etpp_text" class="action"> <div class="etpp_ac-title etpp_ac-mobileText"> Read also: </div> <svg xmlns="http://www.w3.org/2000/svg" width="239.215" height="182.813" viewbox="0 0 239.215 182.813"> <g data-name="Group 690"> <g data-name="Group 32"> <path data-name="Path 2" d="m177.342 121.623-8.034-41.133a6.989 6.989 0 0 0 2.825-7.042l-1.643-8.414a6.989 6.989 0 0 0-5.267-5.463l-8.034-41.133a2.578 2.578 0 0 0-3.029-2.037l-.462.09a2.576 2.576 0 0 0-2.059 2.875c-6.53 22.359-73.295 40.829-73.295 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14.478l28.144-5.832-2.127-10.877Z" fill="#ffdfa6"></path> <path data-name="Path 40" d="m71.285 101.043 11.414-2.23-1.747-8.947-26.834 5.56a18.511 18.511 0 0 0 17.167 5.617Z" fill="#ffdfa6"></path> </g> </g> <path data-name="Path 41" d="M176.956 29.158 223.822-.085l4.17 13.654-42.398 18.888Z" fill="#ffdfa6"></path> <path data-name="Path 42" d="m193.608 41.953 35.491-4.794-2.19 11.267-29.617-1.109Z" fill="#e3ccff"></path> <path data-name="Path 43" d="m185.599 64.39 50.493 22.458 2.235-14.108-44.63-12.817Z" fill="#b2eedf"></path> </g> </svg> <div class="etpp_action-content"> <div class="etpp_ac-title"> Read also: </div> <div class="etpp_ac-text"> <p>Check out the <a href="https://influencermarketinghub.com/best-sentiment-analysis-tools/">The 27 Best Sentiment Analysis Tools In the Market Today</a></p> </div> <a href="https://influencermarketinghub.com/best-sentiment-analysis-tools/">Check it out</a> </div> </div><script type="rocketlazyloadscript"> jQuery('#etpp_text a').click(function() { if (typeof gtag === 'function') { gtag('event', 'click', { 'event_category': 'Read also widget' }); } // ga('send', 'event', 'Click', 'Read also widget') }); </script><h3><b>2. Real-Time Insights</b></h3><p><a href="https://influencermarketinghub.com/real-time-social-media-analysis-tools/"><span style="font-weight: 400;">Real-time analytics</span></a><span style="font-weight: 400;"> and insights allow marketers to stay in the loop with ongoing conversations and trends. This feature provides a snapshot of online discussions that help you understand your customers better. It's an invaluable asset for evaluating your social media channel performance and adjusting your <a href="https://influencermarketinghub.com/social-media-marketing-examples/">marketing campaigns</a> to align with customer preferences.</span></p><h3><b>3. Usability and Customization</b></h3><p><span style="font-weight: 400;">An ideal analytics tool should be user-friendly. Aside from an interface that is easy to navigate, it must also create reports that can be easily interpreted. Customizable reporting options enable you to tailor data presentation to your unique needs. This not only helps you glean insights faster but also simplifies collaboration within your team and communication with clients.</span></p><h3><b>4. Attribution Models</b></h3><p><span style="font-weight: 400;">Effective analytics tools offer a combination of attribution models. Media mix models provide aggregated campaign-focused data over an extended period, while multi-touch attribution offers person-level data. Instead of choosing between these two, look for tools that integrate various attribution methods. Having a mix of models gives you a more accurate understanding of your marketing efforts' impact.</span></p><h3><b>5. Reliable Data Sources</b></h3><p><span style="font-weight: 400;">The quality and quantity of data depend on the sources accessible to the analytics tool. Third-party tools are often chosen when structured, reliable data and data science expertise is unavailable in-house. So, the tool you select should have access to diverse and dependable data sources to ensure the data you rely on is both comprehensive and trustworthy.</span></p><h3><b>6. Contextualized Insights</b></h3><p><span style="font-weight: 400;">Beyond raw data, the best analytics tools provide contextualized insights. Along with delivering accurate numbers, the tool must also give you insights into why these numbers matter to your marketing strategy. This would enable you to fine-tune and optimize your campaigns more effectively.</span></p><h3><b>7. Affordability</b></h3><p><span style="font-weight: 400;">Your choice of an Instagram analytics tool should fit within your budget and provide value for your investment. Assess the capabilities of the tools and how they can help you achieve your goals. Then</span><span style="font-weight: 400;">,</span><span style="font-weight: 400;"> consider your financial constraints and determine how much </span><span style="font-weight: 400;">of your</span><span style="font-weight: 400;"> budget you can allocate. Choose the tool that can potentially deliver the highest returns.</span></p><p><span style="font-weight: 400;">These are just the main features you should consider when choosing analytics tools. Keep in mind that your business has unique needs that require unique solutions. The tools you use for analytics must be aligned with these needs for you to achieve your marketing and business goals.</span></p><hr class="stag-divider stag-divider--dashed"><h2><strong>Tips to Supercharge How You Track Your Instagram Analytics</strong></h2><p><span style="font-weight: 400;">With more than </span><a href="https://influencermarketinghub.com/social-media-marketing-statistics/"><span style="font-weight: 400;">a billion monthly active users</span></a><span style="font-weight: 400;">, there’s no denying Instagram’s massive reach and impact. </span><a href="https://influencermarketinghub.com/instagram-marketing-ultimate-guide/"><span style="font-weight: 400;">44% of these users</span></a><span style="font-weight: 400;"> use the platform to search for and discover brands. However, with millions of monthly advertisers and business accounts, how can you help your brand stand out and retain its competitive advantage?</span></p><p><span style="font-weight: 400;">Social media analytics enables you to assess the performance of your marketing efforts. Through analytics, you gain valuable insights and make informed business decisions to power your social media strategies. Follow these tips to take your Instagram analytics to the next level.</span></p><ul> <li><b>Pay attention to important metrics. </b><span style="font-weight: 400;">When tracking your performance, you’re bound to encounter a lot of data. Focus on the more business-critical ones, such as your engagement rate, reach and impressions, traffic, and audience growth. In addition to these, monitor your watch-through rate (for <a href="https://influencermarketinghub.com/instagram-stories-hacks/">IG Stories</a>, Reels, and videos), Reels engagement, follower growth, and audience demographics.</span></li> <li><b>Study the competition. </b><span style="font-weight: 400;">Benchmarking lets you see how your Instagram marketing efforts are faring against the competition. Doing so also lets you gain insights into <a href="https://influencermarketinghub.com/social-media-trends/">emerging trends</a> and new growth opportunities. To conduct competitive benchmarking, you can use </span><a href="https://influencermarketinghub.com/market-intelligence/"><span style="font-weight: 400;">market intelligence</span></a><span style="font-weight: 400;"> tools</span><span style="font-weight: 400;"> like <a href="https://influencermarketinghub.com/sprout-social/">Sprout Social</a> with its Competitor Campaign Insight feature.</span></li> <li><b>Use the best Instagram analytics tool. </b><span style="font-weight: 400;">Instagram analytics tools enable brands to gain valuable audience insights, track engagement, and measure the performance of their content. To find the best tool for your business, start by identifying your brand’s needs. Are you after simple metrics, or do you want deeper insights? Assess a tool’s integration capabilities to ensure that it will work with your current tech stack. Consider trying out some of these analytics tools. Take advantage of free trials to see whether or not a particular solution is the right fit.</span></li> <li><b>Focus on the right analytics trends. </b><span style="font-weight: 400;">Most Instagram analytics tools are capable of giving you comprehensive insights, which include trends. Use this to your advantage and focus on your engagement and performance trends. Doing so allows you to identify patterns, opportunities, and potential bottlenecks. You can then use these insights to improve your social media strategy.</span></li> <li><b>Take advantage of hashtags. </b><span style="font-weight: 400;">Hashtags make it easier for the right people to find your content on Instagram. Tracking your </span><a href="https://influencermarketinghub.com/hashtag-analytics-guide/"><span style="font-weight: 400;">hashtag performance</span></a><span style="font-weight: 400;"> gives you insights on how to strategically use hashtags. Using Instagram analytics tools, you can assess their impact on your content, especially when it comes to reach and engagement. </span></li> <li><b>Make use of your reports. </b><span style="font-weight: 400;">Reports are a great way to get an overview of your performance. Aside from sharing them in presentations, consider compiling reports for a particular season or year. Doing so helps you visually track your progress. Tracking Instagram analytics over a certain period of time lets you better understand which types of content are more effective and perform better for a particular audience segment.</span></li> <li><b>Know your goals. </b><span style="font-weight: 400;">What do you want to achieve by tracking your Instagram analytics? Setting clear and measurable goals helps you prioritize the types of data to track and how you want to use these insights (drive engagement, increase sales, etc.). </span></li> <li><b>Test and refine. </b><span style="font-weight: 400;">More than tracking your Instagram analytics, you also need to test your current strategy to see which elements are performing well and which ones need improvement. The data Instagram analytics tools provide will help you optimize and adapt your strategy. </span></li> <li><b></b><b>Use insights to optimize your campaigns. </b><span style="font-weight: 400;">Insights help you understand your audience via their demographics. This, in turn, allows you to tailor your campaigns so that they effectively resonate with a particular target audience. In 2021, Instagram </span><span style="font-weight: 400;">rolled out several features</span><span style="font-weight: 400;"> to help brands and creators gain a better understanding of their audiences. These include accounts engaged and additional visibility (for creators). The former shows you the total number of accounts that interacted with your posts for a specific period of time. The latter allows creators to see the performance (likes, comments, etc.) of paid sponsorship posts. </span></li> </ul><hr class="stag-divider stag-divider--dashed"><h2><strong>What metrics should you track to measure Instagram performance?</strong></h2><p><span style="font-weight: 400;">To truly understand how your Instagram account is performing, you need to track a range of metrics that offer insights into how well your content is resonating with your audience and how effectively you're reaching new users. Here's a breakdown of the key metrics to focus on:</span></p><h3><strong>1. Follower Growth Rate </strong></h3><p><span style="font-weight: 400;">This shows how quickly your follower base is increasing. Instead of just looking at the total number of followers, Sprout Social suggests examining the growth rate over time to assess the success of your campaigns and strategies.</span></p><h3><strong>2. Engagement Rate</strong></h3><p><span style="font-weight: 400;">This metric includes likes, comments, shares, and saves relative to your follower count. A high engagement rate, as highlighted by <a href="https://influencermarketinghub.com/brand24/">Brand24</a>, indicates that your content is hitting the mark with your audience.</span></p><h3><strong>3. Reach</strong></h3><p><span style="font-weight: 400;">Reach measures how many unique users have seen your posts. It’s a vital metric that helps you gauge how far your content is spreading across Instagram. Tools like <a href="https://influencermarketinghub.com/iconosquare/">Iconosquare</a> provide detailed analytics to track and enhance your content's reach.</span></p><h3><strong>4. Impressions</strong></h3><p><span style="font-weight: 400;">This tracks the total number of times your posts have been viewed, even if viewed multiple times by the same user. Using <a href="https://influencermarketinghub.com/planable/">Planable</a>'s intuitive dashboard, you can easily track your content's visibility.</span></p><h3><strong>5. Website Clicks</strong></h3><p><span style="font-weight: 400;">This metric shows how many users clicked on links in your bio or posts, indicating how effectively your Instagram presence is driving traffic to your website. SocialBook’s performance prediction tools can provide insights into boosting this metric.</span></p><div id="etpp_text" class="action"> <div class="etpp_ac-title etpp_ac-mobileText"> Read also: </div> <svg xmlns="http://www.w3.org/2000/svg" width="239.215" height="182.813" viewbox="0 0 239.215 182.813"> <g data-name="Group 690"> <g data-name="Group 32"> <path data-name="Path 2" d="m177.342 121.623-8.034-41.133a6.989 6.989 0 0 0 2.825-7.042l-1.643-8.414a6.989 6.989 0 0 0-5.267-5.463l-8.034-41.133a2.578 2.578 0 0 0-3.029-2.037l-.462.09a2.576 2.576 0 0 0-2.059 2.875c-6.53 22.359-73.295 40.829-73.295 40.829l-11.786 2.3a18.892 18.892 0 0 0-15.023 21.564c-1.887 1.5-3.655 3.169-4.085 4.422-1.01 2.943.344 9.864 2.384 12.209.913 1.049 3.358 1.962 5.786 2.657a18.922 18.922 0 0 0 15.8 11.829l.752 3.007-4.357 1.11a5.063 5.063 0 0 0-3.351 2.893c-.018.047-4.49 10.247-4.558 15.527l-.018-.068-2.585.659-.036-.14L.5 152.749v30.059l63.961-16.437-.243-.963 2.585-.659-.283-1.11 16.022-4.024.276 1.1a7.621 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<path data-name="Path 36" d="m80.948 89.862 1.747 8.947s66.2-7.894 81.225 9.853l-6.752-34.592-76.22 15.792Z" fill="#dddbd4"></path> <path data-name="Path 37" d="m48.303 80.053-5.739 1.189a13.773 13.773 0 0 0 2.32 5.943c.891 1.024 3.276 1.915 5.646 2.592a18.559 18.559 0 0 1-.967-3.279l-1.26-6.448Z" fill="#303030"></path> <path data-name="Path 38" d="m72.706 47.666-11.5 2.248a18.436 18.436 0 0 0-14.561 21.632l2.921 14.955a18.434 18.434 0 0 0 21.632 14.561l11.5-2.248-9.992-51.147Z" fill="#ffdfa6"></path> <path data-name="Path 39" d="m72.707 47.666-11.414 2.23a18.529 18.529 0 0 0-14.6 14.478l28.144-5.832-2.127-10.877Z" fill="#ffdfa6"></path> <path data-name="Path 40" d="m71.285 101.043 11.414-2.23-1.747-8.947-26.834 5.56a18.511 18.511 0 0 0 17.167 5.617Z" fill="#ffdfa6"></path> </g> </g> <path data-name="Path 41" d="M176.956 29.158 223.822-.085l4.17 13.654-42.398 18.888Z" fill="#ffdfa6"></path> <path data-name="Path 42" d="m193.608 41.953 35.491-4.794-2.19 11.267-29.617-1.109Z" fill="#e3ccff"></path> <path data-name="Path 43" d="m185.599 64.39 50.493 22.458 2.235-14.108-44.63-12.817Z" fill="#b2eedf"></path> </g> </svg> <div class="etpp_action-content"> <div class="etpp_ac-title"> Read also: </div> <div class="etpp_ac-text"> <p>Check out the <a href="https://influencermarketinghub.com/instagram-bio/">350 Instagram Bio Ideas That Will Grab Your Attention in 2024</a></p> </div> <a href="https://influencermarketinghub.com/instagram-bio/">Check it out</a> </div> </div><script type="rocketlazyloadscript"> jQuery('#etpp_text a').click(function() { if (typeof gtag === 'function') { gtag('event', 'click', { 'event_category': 'Read also widget' }); } // ga('send', 'event', 'Click', 'Read also widget') }); </script><h3><strong>6. Profile Visits</strong></h3><p><span style="font-weight: 400;">Monitoring the number of users visiting your profile offers insights into your brand's attractiveness and content appeal. Pixlee TurnTo can help you identify social media influencers who are bringing new visitors to your profile.</span></p><h3><strong>7. Story Engagement</strong></h3><p><span style="font-weight: 400;">For Instagram Stories, metrics like views, replies, and exits show how engaging your content is. Emplifi.io offers insights on story engagement to refine your strategy further.</span></p><h3><strong>8. Content Saves </strong></h3><p><span style="font-weight: 400;">The number of times users save your posts reflects the value they find in your content. Instagram Insights can help you track these saves to understand what types of content are most valued by your audience.</span></p><h3><strong>9. Video Views </strong></h3><p><span style="font-weight: 400;">If you post videos, tracking the number of views can help you understand their effectiveness and audience interest. Brandwatch provides detailed analytics to optimize your <a href="https://influencermarketinghub.com/short-form-video-content/">video content strategy</a>.</span></p><hr class="stag-divider stag-divider--dashed"><h2><b>Wield Analytics Tools for Instagram Success</b></h2><p><span style="font-weight: 400;">Social media trends shift in the blink of an eye. To keep up with the changes and adapt fast, you need the latest and most advanced analytics tools in your marketing arsenal. With the right tools, you can transform mere social posts into strategic business maneuvers.</span></p><p><span style="font-weight: 400;">Our list of top analytics tools for Instagram can keep you agile with data-driven insights that enable you to fine-tune your social media marketing strategies.</span></p><div class="wp-faq-schema-wrap wp-faq-schema-accordion"> <h2>Frequently Asked Questions</h2> <div class="wp-faq-schema-items"> <h3>Comparing Instagram Analytics Tools</h3> <div class=""> <p><span style="font-weight: 400">Instagram analytics tools are designed to track various metrics, providing insights into your social media performance. These tools monitor key indicators such as follower growth, engagement rates, reach, impressions, and audience demographics. Explore the section below for an overview of even more Instagram tools for marketers and creators:</span></p> <ul> <li style="font-weight: 400"><a href="https://influencermarketinghub.com/instagram-tools/"><span style="font-weight: 400">Top 26 Instagram Marketing Tools for 2025</span></a></li> <li style="font-weight: 400"><a href="https://influencermarketinghub.com/instagram-following-tools/"><span style="font-weight: 400">19 Instagram Tools to Help You Build Your Following</span></a></li> <li style="font-weight: 400"><a href="https://influencermarketinghub.com/social-media-posting-scheduling-tools/track-instagram-followers/"><span style="font-weight: 400">6 Tools to Track Your Instagram Followers</span></a></li> <li style="font-weight: 400"><a href="https://influencermarketinghub.com/social-media-posting-scheduling-tools/instagram-scheduler/"><span style="font-weight: 400">Top 11 Instagram Scheduler Apps & Tools To Automate your Instagram Posts</span></a></li> <li style="font-weight: 400"><a href="https://influencermarketinghub.com/instagram-influencer-marketing-tools/"><span style="font-weight: 400">Top 21 Influencer Marketing Tools for Instagram to Try in 2025</span></a></li> <li style="font-weight: 400"><a href="https://influencermarketinghub.com/instagram-influencer-search-tools/"><span style="font-weight: 400">Top 18 Instagram Influencer Search Tools to Find Influencers in 2025</span></a></li> <li style="font-weight: 400"><a href="https://influencermarketinghub.com/social-media-posting-scheduling-tools/instagram-audit-tools/"><span style="font-weight: 400">12 Tools to Run an Instagram Audit in 2025</span></a></li> <li style="font-weight: 400"><a href="https://influencermarketinghub.com/instagram-scheduling-apps-tools/"><span style="font-weight: 400">Top 16 Instagram Scheduling Apps and Tools to Automate Your Posts in 2025</span></a></li> </ul> </div> <h3>What is the best Instagram analytics tool?</h3> <div class=""> <p><span style="font-weight: 400">The best Instagram analytics tool varies depending on your specific needs and budget. Some popular options include Brand24, Sprout Social, and Brandwatch. To determine the best tool for you, consider the features, pricing, and integrations that align with your goals.</span></p> </div> <h3>Is there an official Instagram analytics app?</h3> <div class=""> <p><span style="font-weight: 400">While Instagram provides its own analytics tool, Instagram Insights, there isn't a standalone official Instagram analytics app. You can access Instagram Insights within the Instagram mobile app or through the web interface.</span></p> </div> <h3>How do I change my Instagram account to a business account?</h3> <div class=""> <p><span style="font-weight: 400">To access Instagram Insights, you first need to change your personal account to a business one. To do that, follow these steps:</span></p> <ol> <li style="font-weight: 400"><span style="font-weight: 400">Go to your profile and tap the menu icon in the upper right corner</span></li> <li style="font-weight: 400"><span style="font-weight: 400">Tap Settings </span><span style="font-weight: 400">and privacy</span></li> <li style="font-weight: 400"><span style="font-weight: 400">Tap Account </span><span style="font-weight: 400">type and tools</span></li> <li style="font-weight: 400"><span style="font-weight: 400">Tap Switch to Professional Account</span></li> <li style="font-weight: 400"><span style="font-weight: 400">Choose the right category for your business </span></li> <li style="font-weight: 400"><span style="font-weight: 400">Tap Business </span><span style="font-weight: 400">and click Next</span></li> <li style="font-weight: 400"><span style="font-weight: 400">Optionally, follow the steps to attach your account to a Facebook page</span></li> <li style="font-weight: 400"><span style="font-weight: 400">Add details about your business, e.g., business category and contact information</span></li> <li style="font-weight: 400"><span style="font-weight: 400">Tap Done</span></li> </ol> </div> <h3>Are there any free Instagram analytics?</h3> <div class=""> <p><span style="font-weight: 400">Yes, there are Instagram analytics tools you can use online. HypeAuditor’s Trending Instagram Hashtags, are some of the free tools available. They provide basic insights into your account's performance, engagement metrics, hashtags, and audience demographics. However, for more advanced features and in-depth analysis, you may need to invest in paid analytics tools.</span></p> </div> <h3>What other resources are essential for Instagram analytics?</h3> <div class=""> <p><span style="font-weight: 400">Explore this curated list of reviews and guides for various Instagram analytics tools:</span></p> <ul> <li style="font-weight: 400"><a href="https://influencermarketinghub.com/social-media-posting-scheduling-tools/instagram-analytics-tools/"><span style="font-weight: 400">Top Instagram Analytics Tools—Many Are Free</span></a></li> <li style="font-weight: 400"><a href="https://influencermarketinghub.com/influencer-analytics-services/"><span style="font-weight: 400">Top Influencer Analytics Services</span></a></li> <li style="font-weight: 400"><a href="https://influencermarketinghub.com/social-media-posting-scheduling-tools/instagram-automation-tools/"><span style="font-weight: 400">Instagram Automation Tools</span></a></li> </ul> </div> <h3>What key analytics features do the best Instagram analytics tools offer?</h3> <div class=""> <p><span style="font-weight: 400">Each tool offers different services designed to give you in-depth insights into your Instagram performance. </span></p> <table> <tbody> <tr> <td><span style="font-weight: 400">Tool</span></td> <td><span style="font-weight: 400">Key Analytics Features</span></td> </tr> <tr> <td><span style="font-weight: 400">Sprout Social</span></td> <td><span style="font-weight: 400">Intelligent Instagram Monitoring, Post-Level Performance Insights, Follower Growth and Engagement Metrics, Competitor Campaign Insight</span></td> </tr> <tr> <td><span style="font-weight: 400">Brand24</span></td> <td><span style="font-weight: 400">Influence Score, Sentiment Analysis, Alerts, Data Exporting, Filtering, Mentions Feed, Discussion Volume Chart, Marketing Analytics</span></td> </tr> <tr> <td><span style="font-weight: 400">Iconosquare</span></td> <td><span style="font-weight: 400">Advanced analytics (account, posts, tags, mentions, stories, community, etc.), Tracking (comments, mentions, hashtags, posts, etc.), Reporting (account analytics, competitor, company branded PDF, dashboard, etc.), Engagement Insights, Rapid Exports, Custom Dashboard</span></td> </tr> <tr> <td><span style="font-weight: 400">Planable </span></td> <td><span style="font-weight: 400">Audience Insights, In-Depth Metrics, Platform-Specific Statistics (Facebook, Instagram, LinkedIn, and TikTok), and Collaboration Features and Tools</span></td> </tr> <tr> <td><span style="font-weight: 400">HypeAuditor</span></td> <td><span style="font-weight: 400">Reports & Dashboards, Report Customizability, Report Exporting, Social Analytics, Competitor Analysis, Follower Analysis, Post Performance</span></td> </tr> <tr> <td><span style="font-weight: 400">Instagram Insights</span></td> <td><span style="font-weight: 400">Account Reach and Engagement, Content Interaction, Followers Insight, Number of Plays</span></td> </tr> <tr> <td><span style="font-weight: 400">SocialBook</span></td> <td><span style="font-weight: 400">Performance Prediction, Unlimited Search, KPI Tracking, Competitor Tracking and Monitoring</span></td> </tr> <tr> <td><span style="font-weight: 400">Emplifi.io</span></td> <td><span style="font-weight: 400">Influencer Link Tracking, KPI Tracking, Social Engagement Metrics, eCommerce Conversions</span></td> </tr> </tbody> </table> </div> <h3>Do the best Instagram analytics tools offer other free tools?</h3> <div class=""> <p><span style="font-weight: 400">Most of the tools on this list offer an array of other social media tools that can help you improve your performance. </span></p> <table> <tbody> <tr> <td><span style="font-weight: 400">Tool</span></td> <td><span style="font-weight: 400">Free Tools</span></td> <td><span style="font-weight: 400">Tools Offered</span></td> </tr> <tr> <td><span style="font-weight: 400">Sprout Social</span></td> <td><span style="font-weight: 400">Yes</span></td> <td><span style="font-weight: 400">Image Resizing Tool, Social Media Templates</span></td> </tr> <tr> <td><span style="font-weight: 400">Brand24</span></td> <td><span style="font-weight: 400">No</span></td> <td></td> </tr> <tr> <td><span style="font-weight: 400">Iconosquare</span></td> <td><span style="font-weight: 400">Yes</span></td> <td><span style="font-weight: 400">Free Instagram Audit, Free Facebook Audit, Random Comment Picker, Link in bio by Omnilink, Free Instagram Caption Generator</span></td> </tr> <tr> <td><span style="font-weight: 400">HypeAuditor</span></td> <td><span style="font-weight: 400">Yes</span></td> <td><span style="font-weight: 400">Instagram Audit, Instagram Engagement Calculator, Instagram Post Engagement Rate Analysis</span></td> </tr> <tr> <td><span style="font-weight: 400">Instagram Insights</span></td> <td><span style="font-weight: 400">Yes</span></td> <td><span style="font-weight: 400">Monetization Tools</span></td> </tr> <tr> <td><span style="font-weight: 400">SocialBook</span></td> <td><span style="font-weight: 400">Yes</span></td> <td><span style="font-weight: 400">Free Instagram Templates, Influencer Media Kit, Photo/Video Background Remover</span></td> </tr> </tbody> </table> </div> <h3>How much do Instagram analytics tools cost?</h3> <div class=""> <p><span style="font-weight: 400">While most of the tools on this list let you get started for free, they also offer paid plans in case you want to access advanced analytics features. </span></p> <table> <tbody> <tr> <td><span style="font-weight: 400">Tool</span></td> <td><span style="font-weight: 400">Free Trial</span></td> <td><span style="font-weight: 400">Pricing Plan (Starting from)</span></td> </tr> <tr> <td><span style="font-weight: 400">Sprout Social</span></td> <td><span style="font-weight: 400">Yes (30-day)</span></td> <td><span style="font-weight: 400">$199/seat/month, billed annually</span></td> </tr> <tr> <td><span style="font-weight: 400">Brand24</span></td> <td><span style="font-weight: 400">Yes (14-day)</span></td> <td><span style="font-weight: 400">$119/month, billed annually</span></td> </tr> <tr> <td><span style="font-weight: 400">Iconosquare</span></td> <td><span style="font-weight: 400">Yes (14-day)</span></td> <td><span style="font-weight: 400">$49/month, billed annually (1 user)</span></td> </tr> <tr> <td><span style="font-weight: 400">HypeAuditor</span></td> <td><span style="font-weight: 400">N/A</span></td> <td><span style="font-weight: 400">Pricing on request</span></td> </tr> <tr> <td><span style="font-weight: 400">Instagram Insights</span></td> <td><span style="font-weight: 400">No</span></td> <td><span style="font-weight: 400">Free for business or creator accounts</span></td> </tr> <tr> <td><span style="font-weight: 400">SocialBook</span></td> <td><span style="font-weight: 400">No</span></td> <td><span style="font-weight: 400">$499/month, billed annually</span></td> </tr> </tbody> </table> </div> <h3>Why do I need to pay attention to Instagram analytics?</h3> <div class=""> <p><span style="font-weight: 400">Instagram analytics can help you get insights you could use to create a strategy that delivers real results. By tracking metrics, such as engagement rate, traffic, and reach, you get a better understanding of your Instagram performance. In addition to that, it helps paint a clearer picture of your audience, their behavior, and preferences, then use those insights to bolster your content or social media strategy.</span></p> </div> </div> </div> <div class="about_author"> <div class="about_author_wrapper"> <div class="about_author_caption">About the Author</div> <div class="about_author_item"> <div class="about_author_item_inner"> <div class="author_info"> <div class="author_avatar"> <img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2028%2028'%3E%3C/svg%3E" alt="Influencer Marketing Hub" height="28" width="28" data-lazy-src="https://influencermarketinghub.com/wp-content/uploads/2022/03/cropped-imh_filled_pink-1-96x96.png"><noscript><img src="https://influencermarketinghub.com/wp-content/uploads/2022/03/cropped-imh_filled_pink-1-96x96.png" alt="Influencer Marketing Hub" height="28" width="28"></noscript> </div> <div class="author_name"> <a href="https://influencermarketinghub.com/author/influencer-marketing-hub/" target="_blank"> Influencer Marketing Hub </a> <div class="author_socials"> </div> </div> <div class="author_position"> Writer </div> </div> <div class="author_about"> The Influencer Marketing Hub Team brings together a diverse group of experts with a passion for influencer marketing, digital trends, and social media strategies. Each piece of content crafted by this team is researched and written to provide valuable insights, tips, and updates for our readers. 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