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class="typography__TextStyled-sc-453ig0-0 keNWRw navigation-list-item__TypographyStyled-sc-k18h2i-0 iHleCn">g</span><span data-test="typography" class="typography__TextStyled-sc-453ig0-0 bPLpOo separator__TypographyStyled-sc-6028ua-0 elJyLM navigation-list-item__separator">-</span></div><div data-test="wrapper-navigation-list-item" class="box-adaptive__BoxStyled-sc-g2wy39-0 shRvI"><span data-test="typography" class="typography__TextStyled-sc-453ig0-0 keNWRw navigation-list-item__TypographyStyled-sc-k18h2i-0 iHleCn">h</span><span data-test="typography" class="typography__TextStyled-sc-453ig0-0 bPLpOo separator__TypographyStyled-sc-6028ua-0 elJyLM navigation-list-item__separator">-</span></div><div data-test="wrapper-navigation-list-item" class="box-adaptive__BoxStyled-sc-g2wy39-0 shRvI"><span data-test="typography" class="typography__TextStyled-sc-453ig0-0 keNWRw navigation-list-item__TypographyStyled-sc-k18h2i-0 iHleCn">i</span><span data-test="typography" class="typography__TextStyled-sc-453ig0-0 bPLpOo separator__TypographyStyled-sc-6028ua-0 elJyLM navigation-list-item__separator">-</span></div><div data-test="wrapper-navigation-list-item" class="box-adaptive__BoxStyled-sc-g2wy39-0 shRvI"><span data-test="typography" class="typography__TextStyled-sc-453ig0-0 keNWRw navigation-list-item__TypographyStyled-sc-k18h2i-0 iHleCn">j</span><span data-test="typography" class="typography__TextStyled-sc-453ig0-0 bPLpOo separator__TypographyStyled-sc-6028ua-0 elJyLM navigation-list-item__separator">-</span></div><div data-test="wrapper-navigation-list-item" class="box-adaptive__BoxStyled-sc-g2wy39-0 shRvI"><span data-test="typography" class="typography__TextStyled-sc-453ig0-0 keNWRw navigation-list-item__TypographyStyled-sc-k18h2i-0 iHleCn">k</span><span data-test="typography" class="typography__TextStyled-sc-453ig0-0 bPLpOo separator__TypographyStyled-sc-6028ua-0 elJyLM navigation-list-item__separator">-</span></div><div data-test="wrapper-navigation-list-item" class="box-adaptive__BoxStyled-sc-g2wy39-0 shRvI"><span data-test="typography" class="typography__TextStyled-sc-453ig0-0 keNWRw navigation-list-item__TypographyStyled-sc-k18h2i-0 iHleCn">l</span><span data-test="typography" class="typography__TextStyled-sc-453ig0-0 bPLpOo separator__TypographyStyled-sc-6028ua-0 elJyLM navigation-list-item__separator">-</span></div><div data-test="wrapper-navigation-list-item" class="box-adaptive__BoxStyled-sc-g2wy39-0 shRvI"><span data-test="typography" class="typography__TextStyled-sc-453ig0-0 keNWRw navigation-list-item__TypographyStyled-sc-k18h2i-0 iHleCn">m</span><span data-test="typography" class="typography__TextStyled-sc-453ig0-0 bPLpOo separator__TypographyStyled-sc-6028ua-0 elJyLM navigation-list-item__separator">-</span></div><div data-test="wrapper-navigation-list-item" class="box-adaptive__BoxStyled-sc-g2wy39-0 shRvI"><span data-test="typography" class="typography__TextStyled-sc-453ig0-0 keNWRw navigation-list-item__TypographyStyled-sc-k18h2i-0 iHleCn">n</span><span data-test="typography" class="typography__TextStyled-sc-453ig0-0 bPLpOo separator__TypographyStyled-sc-6028ua-0 elJyLM navigation-list-item__separator">-</span></div><div data-test="wrapper-navigation-list-item" class="box-adaptive__BoxStyled-sc-g2wy39-0 shRvI"><span data-test="typography" class="typography__TextStyled-sc-453ig0-0 keNWRw navigation-list-item__TypographyStyled-sc-k18h2i-0 iHleCn">o</span><span data-test="typography" class="typography__TextStyled-sc-453ig0-0 bPLpOo separator__TypographyStyled-sc-6028ua-0 elJyLM navigation-list-item__separator">-</span></div><div data-test="wrapper-navigation-list-item" class="box-adaptive__BoxStyled-sc-g2wy39-0 shRvI"><span data-test="typography" class="typography__TextStyled-sc-453ig0-0 keNWRw navigation-list-item__TypographyStyled-sc-k18h2i-0 iHleCn">p</span><span data-test="typography" class="typography__TextStyled-sc-453ig0-0 bPLpOo separator__TypographyStyled-sc-6028ua-0 elJyLM navigation-list-item__separator">-</span></div><div data-test="wrapper-navigation-list-item" class="box-adaptive__BoxStyled-sc-g2wy39-0 shRvI"><span data-test="typography" class="typography__TextStyled-sc-453ig0-0 keNWRw navigation-list-item__TypographyStyled-sc-k18h2i-0 iHleCn">q</span><span data-test="typography" class="typography__TextStyled-sc-453ig0-0 bPLpOo separator__TypographyStyled-sc-6028ua-0 elJyLM navigation-list-item__separator">-</span></div><div data-test="wrapper-navigation-list-item" class="box-adaptive__BoxStyled-sc-g2wy39-0 shRvI"><span data-test="typography" class="typography__TextStyled-sc-453ig0-0 keNWRw navigation-list-item__TypographyStyled-sc-k18h2i-0 iHleCn">r</span><span data-test="typography" class="typography__TextStyled-sc-453ig0-0 bPLpOo separator__TypographyStyled-sc-6028ua-0 elJyLM navigation-list-item__separator">-</span></div><div data-test="wrapper-navigation-list-item" class="box-adaptive__BoxStyled-sc-g2wy39-0 shRvI"><span data-test="typography" class="typography__TextStyled-sc-453ig0-0 keNWRw navigation-list-item__TypographyStyled-sc-k18h2i-0 iHleCn">s</span><span data-test="typography" class="typography__TextStyled-sc-453ig0-0 bPLpOo separator__TypographyStyled-sc-6028ua-0 elJyLM navigation-list-item__separator">-</span></div><div data-test="wrapper-navigation-list-item" class="box-adaptive__BoxStyled-sc-g2wy39-0 shRvI"><span data-test="typography" class="typography__TextStyled-sc-453ig0-0 keNWRw navigation-list-item__TypographyStyled-sc-k18h2i-0 iHleCn">t</span><span data-test="typography" class="typography__TextStyled-sc-453ig0-0 bPLpOo separator__TypographyStyled-sc-6028ua-0 elJyLM navigation-list-item__separator">-</span></div><div data-test="wrapper-navigation-list-item" class="box-adaptive__BoxStyled-sc-g2wy39-0 shRvI"><span data-test="typography" class="typography__TextStyled-sc-453ig0-0 keNWRw navigation-list-item__TypographyStyled-sc-k18h2i-0 iHleCn">u</span><span data-test="typography" class="typography__TextStyled-sc-453ig0-0 bPLpOo separator__TypographyStyled-sc-6028ua-0 elJyLM navigation-list-item__separator">-</span></div><div data-test="wrapper-navigation-list-item" class="box-adaptive__BoxStyled-sc-g2wy39-0 shRvI"><span data-test="typography" class="typography__TextStyled-sc-453ig0-0 keNWRw navigation-list-item__TypographyStyled-sc-k18h2i-0 iHleCn">v</span><span data-test="typography" class="typography__TextStyled-sc-453ig0-0 bPLpOo separator__TypographyStyled-sc-6028ua-0 elJyLM navigation-list-item__separator">-</span></div><div data-test="wrapper-navigation-list-item" class="box-adaptive__BoxStyled-sc-g2wy39-0 shRvI"><span data-test="typography" class="typography__TextStyled-sc-453ig0-0 keNWRw navigation-list-item__TypographyStyled-sc-k18h2i-0 iHleCn">w</span><span data-test="typography" class="typography__TextStyled-sc-453ig0-0 bPLpOo separator__TypographyStyled-sc-6028ua-0 elJyLM navigation-list-item__separator">-</span></div><div data-test="wrapper-navigation-list-item" class="box-adaptive__BoxStyled-sc-g2wy39-0 shRvI"><span data-test="typography" class="typography__TextStyled-sc-453ig0-0 eWDXAr navigation-list-item__TypographyStyled-sc-k18h2i-0 hbVnjD">x</span><span data-test="typography" class="typography__TextStyled-sc-453ig0-0 bPLpOo separator__TypographyStyled-sc-6028ua-0 elJyLM navigation-list-item__separator">-</span></div><div data-test="wrapper-navigation-list-item" class="box-adaptive__BoxStyled-sc-g2wy39-0 shRvI"><span data-test="typography" class="typography__TextStyled-sc-453ig0-0 eWDXAr navigation-list-item__TypographyStyled-sc-k18h2i-0 hbVnjD">y</span><span data-test="typography" class="typography__TextStyled-sc-453ig0-0 bPLpOo separator__TypographyStyled-sc-6028ua-0 elJyLM navigation-list-item__separator">-</span></div><div data-test="wrapper-navigation-list-item" class="box-adaptive__BoxStyled-sc-g2wy39-0 shRvI"><span data-test="typography" class="typography__TextStyled-sc-453ig0-0 eWDXAr navigation-list-item__TypographyStyled-sc-k18h2i-0 hbVnjD">z</span><span data-test="typography" class="typography__TextStyled-sc-453ig0-0 bPLpOo separator__TypographyStyled-sc-6028ua-0 elJyLM navigation-list-item__separator">-</span></div><div data-test="wrapper-navigation-list-item" class="box-adaptive__BoxStyled-sc-g2wy39-0 shRvI"><span data-test="typography" class="typography__TextStyled-sc-453ig0-0 keNWRw navigation-list-item__TypographyStyled-sc-k18h2i-0 iHleCn">1...9</span><span data-test="typography" class="typography__TextStyled-sc-453ig0-0 bPLpOo separator__TypographyStyled-sc-6028ua-0 elJyLM navigation-list-item__separator">-</span></div></div></div></div><div data-test="container" class="box-adaptive__BoxStyled-sc-g2wy39-0 jOzQRO"><div class="page-section__SectionStyled-sc-rosswz-0 iWkkTg"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eUNpLR"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 letter-container"><div id="digital-marketing-glossary-a" class="terms-list__LetterAnchor-sc-107516b-0 cdAMlo"><h1 data-test="typography" class="typography__TextStyled-sc-453ig0-0 bwYRHG">A</h1></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 gtsNSh"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Abandonment Rate</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Above the Fold</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">A/B Testing</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Access Log</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Account Based Marketing (ABM)</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Adaptive Web Design</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Ad Blockers</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Ad Group</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Ad Keyword</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Ad Network</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Ad Platform</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Ad Rank</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Advertising Agency</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Affiliate</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Affiliate Marketing</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Agile Marketing</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">AI Marketing</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">AI Prompt</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Algorithm</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Alt Text</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Analytics</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Anchor Text</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Application Program Interface (API)</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Authority Score</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Average Difficulty</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Average Position</p></div></div></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 letter-container"><div id="digital-marketing-glossary-b" class="terms-list__LetterAnchor-sc-107516b-0 cdAMlo"><h1 data-test="typography" class="typography__TextStyled-sc-453ig0-0 bwYRHG">B</h1></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 gtsNSh"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">B2B Marketing (Business-to-Business Marketing)</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">B2C Marketing (Business-to-Consumer Marketing)</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Backlinks</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Black Hat SEO</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Blogging</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Bot (robot, spider, crawler)</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Bottom of the Funnel</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Bounce Rate</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Brand Awareness</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Brand Equity</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Brand Identity</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Brand Loyalty</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Brand Manager</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Brand Marketing</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Breadcrumbs</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Buyer Persona</p></div></div></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 letter-container"><div id="digital-marketing-glossary-c" class="terms-list__LetterAnchor-sc-107516b-0 cdAMlo"><h1 data-test="typography" class="typography__TextStyled-sc-453ig0-0 bwYRHG">C</h1></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 gtsNSh"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Call-to-Action (CTA)</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Canonical URL</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Carousel</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">ChatGPT</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Churn Rate</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Citation Building</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Click Potential </p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Clickstream Data</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Clickthrough Rate (CTR)</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Common Keywords</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Competitor Analysis</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Competitors in Google Ads</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Competitors in Organic Search</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Content</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Content Management System (CMS)</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Content Marketing</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Content Strategy</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Conversion (Goal)</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Conversion Path</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Conversion Rate</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Conversion Rate Optimization (CRO)</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Core Web Vitals</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Core Web Vitals (in Semrush)</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Cost %</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Cost-per-Lead (CPL)</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Cost Per Mille (CPM)</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">CPC (Cost Per Click)</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Crawl Budget</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Crawler (bot, robot, spider) </p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Cross Group Negatives</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">CSS</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Cumulative Layout Shift (CLS)</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Customer Acquisition</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Customer Acquisition Cost (CAC)</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Customer Lifetime Value (CLV)</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Customer Relationship Management (CRM)</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Customer Segmentation</p></div></div></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 letter-container"><div id="digital-marketing-glossary-d" class="terms-list__LetterAnchor-sc-107516b-0 cdAMlo"><h1 data-test="typography" class="typography__TextStyled-sc-453ig0-0 bwYRHG">D</h1></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 gtsNSh"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Declined Keywords</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Destination Site</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Digital Marketing</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Direct Marketing</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Direct Traffic</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Disavow</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Disavow File</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Display Ads</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Display Advertising</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Duplicate Content</p></div></div></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 letter-container"><div id="digital-marketing-glossary-e" class="terms-list__LetterAnchor-sc-107516b-0 cdAMlo"><h1 data-test="typography" class="typography__TextStyled-sc-453ig0-0 bwYRHG">E</h1></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 gtsNSh"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Earned Media</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Ecommerce (electronic commerce)</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Email Marketing</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Engagement rate (Social Analytics)</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Engagement rate (Social Tracker)</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Estimated Accuracy</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Estimated Traffic</p></div></div></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 letter-container"><div id="digital-marketing-glossary-f" class="terms-list__LetterAnchor-sc-107516b-0 cdAMlo"><h1 data-test="typography" class="typography__TextStyled-sc-453ig0-0 bwYRHG">F</h1></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 gtsNSh"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Facebook Engagement</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Featured Snippet</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Follow Links</p></div></div></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 letter-container"><div id="digital-marketing-glossary-g" class="terms-list__LetterAnchor-sc-107516b-0 cdAMlo"><h1 data-test="typography" class="typography__TextStyled-sc-453ig0-0 bwYRHG">G</h1></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 gtsNSh"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">GDPR</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Google AdSense</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Google Algorithm</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Google Analytics (GA)</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">GoogleBot (robot, spider, crawler)</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Google Business Profile (formerly Google My Business)</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Google Looker Studio</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Google Review Link</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Google Search Console</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Google Search Text Ad Keywords</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Google Search Text Ads Bottom</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Google Search Text Ads (formerly Google AdWords)</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Google Search Text Ads Top</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Google Search Text Ads Traffic</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Google Search Text Ads Traffic Price</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Google SE Traffic</p></div></div></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 letter-container"><div id="digital-marketing-glossary-h" class="terms-list__LetterAnchor-sc-107516b-0 cdAMlo"><h1 data-test="typography" class="typography__TextStyled-sc-453ig0-0 bwYRHG">H</h1></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 gtsNSh"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Heading Tag</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Heat Map</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Historical Data</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Hreflang Tags</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">HSTS (HTTP Strict Transport Security)</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">HTML (HyperText Markup Language)</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">HTTP </p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">HTTPS </p></div></div></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 letter-container"><div id="digital-marketing-glossary-i" class="terms-list__LetterAnchor-sc-107516b-0 cdAMlo"><h1 data-test="typography" class="typography__TextStyled-sc-453ig0-0 bwYRHG">I</h1></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 gtsNSh"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Improved Keywords</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Indexed Pages</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Internal LinkRank</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">IP address</p></div></div></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 letter-container"><div id="digital-marketing-glossary-j" class="terms-list__LetterAnchor-sc-107516b-0 cdAMlo"><h1 data-test="typography" class="typography__TextStyled-sc-453ig0-0 bwYRHG">J</h1></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 gtsNSh"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Javascript (sometimes abbreviated JS)</p></div></div></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 letter-container"><div id="digital-marketing-glossary-k" class="terms-list__LetterAnchor-sc-107516b-0 cdAMlo"><h1 data-test="typography" class="typography__TextStyled-sc-453ig0-0 bwYRHG">K</h1></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 gtsNSh"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Keyword </p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Keyword Cannibalization </p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Keyword Density</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Keyword Difficulty</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Keyword (Google Ads)</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Keyword (organic)</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Keyword Overview</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Keyword (related, in Keyword Magic Tool)</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Keyword Research</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Keyword Stuffing (Keyword spam)</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Knowledge Graph</p></div></div></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 letter-container"><div id="digital-marketing-glossary-l" class="terms-list__LetterAnchor-sc-107516b-0 cdAMlo"><h1 data-test="typography" class="typography__TextStyled-sc-453ig0-0 bwYRHG">L</h1></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 gtsNSh"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Landing Page</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Largest Contentful Paint (LCP)</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Link</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Linkbait</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Link Building</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Link Juice</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Listing Management </p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Listing Management (in Semrush)</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Local Ads</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Local Citations</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Local Finder</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Local Keyword Research</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Local Listings</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Local Marketing</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Local Pack</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Local Ranking Factors</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Local Search Grid</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Local Search Marketing Services </p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Local SEO</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Local Teaser</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Long Tail Keyword</p></div></div></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 letter-container"><div id="digital-marketing-glossary-m" class="terms-list__LetterAnchor-sc-107516b-0 cdAMlo"><h1 data-test="typography" class="typography__TextStyled-sc-453ig0-0 bwYRHG">M</h1></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 gtsNSh"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Manual Sanctions (Manual Actions)</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Map Rank Tracker (in Semrush)</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Market Consolidation (in Market Explorer)</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Match Score (in Market Explorer)</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Meta Description</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Meta Tags</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Meta Title</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Microdata</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Minification</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Mirror Site</p></div></div></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 letter-container"><div id="digital-marketing-glossary-n" class="terms-list__LetterAnchor-sc-107516b-0 cdAMlo"><h1 data-test="typography" class="typography__TextStyled-sc-453ig0-0 bwYRHG">N</h1></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 gtsNSh"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">NAP (Name, Address, and Phone)</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">National Level Data</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Negative Keywords</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Noindex</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Not-provided</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Number of Results</p></div></div></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 letter-container"><div id="digital-marketing-glossary-o" class="terms-list__LetterAnchor-sc-107516b-0 cdAMlo"><h1 data-test="typography" class="typography__TextStyled-sc-453ig0-0 bwYRHG">O</h1></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 gtsNSh"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Online Directories</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Online Review Management</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Online Visibility</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Open Graph</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Organic Search Results</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Orphaned Pages</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Outreach</p></div></div></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 letter-container"><div id="digital-marketing-glossary-p" class="terms-list__LetterAnchor-sc-107516b-0 cdAMlo"><h1 data-test="typography" class="typography__TextStyled-sc-453ig0-0 bwYRHG">P</h1></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 gtsNSh"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Page Title</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Page View</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Pagination</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Position or Pos (SERP)</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">PPA (Pay Per Action)</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">PPC (Pay Per Click)</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Public Relations</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Purchase Conversion (in Market Explorer and Traffic Analytics)</p></div></div></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 letter-container"><div id="digital-marketing-glossary-q" class="terms-list__LetterAnchor-sc-107516b-0 cdAMlo"><h1 data-test="typography" class="typography__TextStyled-sc-453ig0-0 bwYRHG">Q</h1></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 gtsNSh"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Quality Score</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Query</p></div></div></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 letter-container"><div id="digital-marketing-glossary-r" class="terms-list__LetterAnchor-sc-107516b-0 cdAMlo"><h1 data-test="typography" class="typography__TextStyled-sc-453ig0-0 bwYRHG">R</h1></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 gtsNSh"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Readability Score</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Redirect</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Referral Traffic</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Referrer</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Relevancy</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Results</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Review Management (in Semrush)</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Reviews</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Rich Snippet</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Robots.txt</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">ROI (Return on Investment)</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Root Domain</p></div></div></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 letter-container"><div id="digital-marketing-glossary-s" class="terms-list__LetterAnchor-sc-107516b-0 cdAMlo"><h1 data-test="typography" class="typography__TextStyled-sc-453ig0-0 bwYRHG">S</h1></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 gtsNSh"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">SaaS (Software as a Service)</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">SAB (Service Area Business)</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Schema.org </p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Scraping</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Search Engine (SE)</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Search Traffic</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Semantic Core</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Semrush Rank</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">SEM (Search engine marketing)</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">SEO (Search engine optimization)</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">SERP</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">SERP Features (such as Rich Snippet)</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">SERP Source</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">SERP Volatility</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Serviceable Available Market (SAM)</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">SE Traffic Price</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Share of Voice (in Semrush)</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Sitelinks</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Sitemap.xml</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">SMM (Social media marketing)</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Social Traffic</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Split Testing</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Sponsored</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">SSL Certificate</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Structured Data (markup)</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Subdomain</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Subfolder</p></div></div></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 letter-container"><div id="digital-marketing-glossary-t" class="terms-list__LetterAnchor-sc-107516b-0 cdAMlo"><h1 data-test="typography" class="typography__TextStyled-sc-453ig0-0 bwYRHG">T</h1></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 gtsNSh"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">TF-IDF (Term Frequency — Inverse Document Frequency)</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Time on Page</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Title Tag</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">TLD (Top Level Domain)</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Topic Efficiency (in Topic Research)</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Total Addressable Market (TAM)</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Total Blocking Time (TBT) </p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Total Engagement (Social Tracker)</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Tracking Code</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Traffic Cost (found in Domain Analytics)</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Traffic % (in the Organic Positions & Advertising Positions reports)</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Trend (in Semrush)</p></div></div></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 letter-container"><div id="digital-marketing-glossary-u" class="terms-list__LetterAnchor-sc-107516b-0 cdAMlo"><h1 data-test="typography" class="typography__TextStyled-sc-453ig0-0 bwYRHG">U</h1></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 gtsNSh"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">UGC (User-generated content)</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">URL (Google Ads)</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">URL (Landing page)</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">URL (Uniform Resource Locator) </p></div></div></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 letter-container"><div id="digital-marketing-glossary-v" class="terms-list__LetterAnchor-sc-107516b-0 cdAMlo"><h1 data-test="typography" class="typography__TextStyled-sc-453ig0-0 bwYRHG">V</h1></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 gtsNSh"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Visibility % (in Position Tracking)</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Voice Search SEO</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Volatility (in Semrush)</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">Volume (Search Volume)</p></div></div></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 letter-container"><div id="digital-marketing-glossary-w" class="terms-list__LetterAnchor-sc-107516b-0 cdAMlo"><h1 data-test="typography" class="typography__TextStyled-sc-453ig0-0 bwYRHG">W</h1></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 gtsNSh"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">White Hat SEO </p></div></div></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 letter-container"><div id="digital-marketing-glossary-1...9" class="terms-list__LetterAnchor-sc-107516b-0 cdAMlo"><h1 data-test="typography" class="typography__TextStyled-sc-453ig0-0 bwYRHG">1...9</h1></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 gtsNSh"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">301 redirect</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">302 redirect</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">307 redirect</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">403</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">404</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">500 Internal Server Error</p></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 llpxaa"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eJVJGS term__TermTitle-sc-1a4r8zt-0 XQKzu"><p data-test="typography" class="typography__TextStyled-sc-453ig0-0 cUdfzh">502 Bad Gateway</p></div></div></div></div></div></div></div></div></main></div><footer data-test="footer" class="navigation-footer__FooterStyled-sc-1j4mt6h-4 azYpd"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 iFRjJR"><div data-test="columns" class="box-adaptive__BoxStyled-sc-g2wy39-0 bsSaas"><div class="column__ColumnStyled-sc-xt4v4z-0 bOTZUR"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 iEiRpe"><div data-test="semrush-logo" 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It's prime real estate in the digital world, akin to the front page of a newspaper, where important content, headlines, and calls to action are strategically placed to capture immediate attention and engage users without requiring them to explore further down the page. It's like the shop window of the internet, where businesses strive to make a compelling first impression to entice users to delve deeper into their online offerings.\u003c/p\u003e"},{"id":8,"title":"A/B Testing","language":"en","content":"\u003cp\u003eA/B testing, often dubbed as split testing, is a methodological experimentation process in which two or more variants (A and B) of a product, webpage, or user experience are compared in a controlled environment to determine which variant yields the most favorable outcome, thereby facilitating data-driven decisions aimed at optimizing performance and enhancing user engagement.\u003c/p\u003e"},{"id":11,"title":"Access Log","language":"en","content":"\u003cp\u003eA log file listing all requests for individual files made by people or bots on a website.\u003c/p\u003e"},{"id":12,"title":"Account Based Marketing (ABM)","language":"en","content":"\u003cp\u003eAccount-based marketing (ABM) is a strategic approach to B2B marketing that focuses on treating individual high-value accounts as markets in their own right, tailoring personalized campaigns and initiatives to resonate with the unique needs, pain points, and objectives of each targeted account, ultimately fostering deeper relationships and driving mutually beneficial outcomes.\u003c/p\u003e"},{"id":19,"title":"Adaptive Web Design","language":"en","content":"\u003cp\u003eAdaptive web design is an approach to creating websites that involves designing and developing multiple layouts and styles to accommodate various screen sizes, resolutions, and device capabilities. Unlike responsive design, which uses fluid grids and flexible elements to adapt to different viewport sizes, adaptive design involves creating distinct layouts for specific breakpoints or device categories. This allows the website to dynamically switch between different layouts based on the device detected, providing users with an optimized viewing experience tailored to their device's characteristics.\u003c/p\u003e"},{"id":13,"title":"Ad Blockers","language":"en","content":"\u003cp\u003eAd blockers are digital gatekeepers that allow users to selectively filter out unwanted ads while browsing online. They give individuals greater control over their online environment and privacy preferences.\u003c/p\u003e"},{"id":14,"title":"Ad Group","language":"en","content":"\u003cp\u003eAn ad group is a structured collection of advertisements within an online advertising campaign that are grouped together based on shared criteria such as keywords, audience targeting, or campaign goals. It serves as a unit for organizing and managing related ads to optimize performance and relevance within digital advertising platforms.\u003c/p\u003e"},{"id":15,"title":"Ad Keyword","language":"en","content":"\u003cp\u003eThe query entered into a search engine that triggers Paid results.\u003c/p\u003e"},{"id":16,"title":"Ad Network","language":"en","content":"\u003cp\u003eAn ad network is a platform or intermediary service that connects advertisers with publishers who want to display ads on their websites, apps, or other digital properties. Ad networks facilitate the buying and selling of advertising inventory across a wide range of publishers, allowing advertisers to reach their target audience across multiple websites or apps through a single interface.\u003c/p\u003e"},{"id":17,"title":"Ad Platform","language":"en","content":"\u003cp\u003eAn ad platform refers to a digital system or service that facilitates the placement and management of advertisements across various channels such as websites, social media, mobile apps, and search engines.\u003c/p\u003e"},{"id":18,"title":"Ad Rank","language":"en","content":"\u003cp\u003eA value used to determine your ad position (where ads are shown on a page relative to other ads) and whether your ads will show at all. Ad Rank is calculated using your bid amount, ad quality (including expected CTR, ad relevance, and landing page experience), the context of the person’s search, and the expected impact of extensions and other ad formats.\u003c/p\u003e"},{"id":20,"title":"Advertising Agency","language":"en","content":"\u003cp\u003eAn advertising agency is a professional service firm that specializes in creating, planning, and executing advertising campaigns for businesses and organizations. These agencies typically offer a range of services, including market research, creative concept development, media planning and buying, campaign management, and performance analysis.\u003c/p\u003e"},{"id":21,"title":"Affiliate","language":"en","content":"\u003cp\u003eAn affiliate site markets products or services that are actually sold by another website or business in exchange for fees or commissions.\u003c/p\u003e"},{"id":22,"title":"Affiliate Marketing","language":"en","content":"\u003cp\u003eAffiliate marketing is a performance-based marketing strategy where businesses (merchants or advertisers) reward third-party partners (affiliates or publishers) for driving traffic or sales to their products or services. In affiliate marketing, affiliates promote the merchant's offerings through various channels such as websites, blogs, social media, email newsletters, or online advertisements. When a visitor clicks on an affiliate link and completes a desired action, such as making a purchase or filling out a form, the affiliate earns a commission or a predetermined payment from the merchant.\u003c/p\u003e"},{"id":23,"title":"Agile Marketing","language":"en","content":"\u003cp\u003eAgile marketing is an iterative approach to marketing that emphasizes flexibility, collaboration, and rapid response to change. Inspired by the principles of agile software development, agile marketing involves breaking down marketing projects into smaller, manageable tasks or \"sprints,\" which are executed in short cycles, typically ranging from one to four weeks. Teams work collaboratively, often in cross-functional groups, to prioritize tasks, adapt strategies, and deliver measurable results quickly.\u003c/p\u003e"},{"id":24,"title":"AI Marketing","language":"en","content":"\u003cp\u003eAI marketing, also known as artificial intelligence marketing, refers to the use of advanced machine learning algorithms and artificial intelligence techniques to analyze vast amounts of data, automate tasks, and optimize marketing efforts.\u003c/p\u003e"},{"id":25,"title":"AI Prompt","language":"en","content":"\u003cp\u003eAn AI prompt is a specific instruction or input provided to an artificial intelligence system, such as a language model, to generate a desired output or response. These prompts can vary widely in format, ranging from a simple sentence or phrase to a more complex set of instructions or context provided to guide the AI's output.\u003c/p\u003e"},{"id":26,"title":"Algorithm","language":"en","content":"\u003cp\u003eA list of mathematical calculations and if/then statements that decide what action a computer program should take.\u003c/p\u003e"},{"id":27,"title":"Alt Text","language":"en","content":"\u003cp\u003eA description of an image, which usually isn’t displayed to the end user unless the image is undeliverable or a browser is used that doesn’t display images. Alt–text is essential because search engines can’t always tell one picture from another.\u003c/p\u003e"},{"id":28,"title":"Analytics","language":"en","content":"\u003cp\u003eAnalytics refers to the process of collecting, processing, analyzing, and interpreting data to gain insights, make informed decisions, and optimize performance\u003c/p\u003e"},{"id":29,"title":"Anchor Text","language":"en","content":"\u003cp\u003eTexts that appear highlighted in a hypertext link that ultimately brings you to a specific webpage when clicked. They are only used for text backlinks, for images, it’s an alt attribute (see Alt text).\u003c/p\u003e"},{"id":30,"title":"Application Program Interface (API)","language":"en","content":"\u003cp\u003eAn Application Programming Interface (API) is a set of rules, protocols, and tools that allow different software applications to communicate and interact with each other. APIs define the methods and data formats that applications can use to request and exchange information or perform specific actions, such as retrieving data from a database, accessing a web service, or integrating with a third-party software platform.\u003c/p\u003e"},{"id":31,"title":"Authority Score","language":"en","content":"\u003cp\u003eA proprietary Semrush compound metric used to gauge a domain’s overall quality and influence on SEO. The calculation is based on three main facets:\u0026nbsp;\u003cbr\u003eLink Power: quality and quantity of backlinks\u003cbr\u003eOrganic Traffic: estimated monthly average of traffic\u0026nbsp;\u003cbr\u003eSpam Factors (Natural Profile): indicators of manipulation or spam in the link profile\u003c/p\u003e"},{"id":32,"title":"Average Difficulty","language":"en","content":"\u003cp\u003eA metric used in Semrush, located at the top of the keyword chart, is the combined average keyword difficulty of every keyword result in a Keyword Manager list. This can give you a general understanding of how hard it will be to run an SEO campaign in this keyword’s market. The higher the percentage, the more difficult it becomes to get a high ranking for each keyword.\u003c/p\u003e"},{"id":33,"title":"Average Position","language":"en","content":"\u003cp\u003eThe average value of all your rankings for the keywords in your campaign. In Semrush Position Tracking, for any keyword where you aren’t ranking, it will be calculated as a ranking of 100.\u003c/p\u003e"},{"id":34,"title":"B2B Marketing (Business-to-Business Marketing)","language":"en","content":"\u003cp\u003eB2B marketing, also known as business-to-business marketing, refers to the process of promoting and selling products or services from one business to another. Unlike business-to-consumer (B2C) marketing, which targets individual consumers, B2B marketing focuses on meeting the needs of businesses, organizations, or professionals as customers.\u003c/p\u003e"},{"id":35,"title":"B2C Marketing (Business-to-Consumer Marketing)","language":"en","content":"\u003cp\u003eB2C marketing, also known as business-to-consumer marketing, involves the promotion and sale of products or services directly to individual consumers. Unlike B2B marketing, which targets businesses as customers, B2C marketing focuses on reaching and appealing to individual consumers to generate sales and build brand loyalty.\u003c/p\u003e"},{"id":36,"title":"Backlinks","language":"en","content":"\u003cp\u003eIncoming links to a website or web page from another resource.\u003c/p\u003e"},{"id":37,"title":"Black Hat SEO","language":"en","content":"\u003cp\u003eThe use of unethical or manipulative techniques to increase a website's search engine rankings.\u003c/p\u003e"},{"id":38,"title":"Blogging","language":"en","content":"\u003cp\u003eBlogging refers to the practice of creating and publishing content on a website in the form of articles, posts, or entries, typically in chronological order. Blogging often involves sharing thoughts, ideas, and expertise with an audience, whether it's a personal blog maintained by an individual or a professional blog managed by a business or organization.\u003c/p\u003e"},{"id":39,"title":"Bot (robot, spider, crawler)","language":"en","content":"\u003cp\u003eA program that performs a task more or less autonomously. Search engines use bots to find and add web pages to their search indexes. Spammers often use bots to “scrape” content to plagiarize it for exploitation by the Spammer.\u003c/p\u003e"},{"id":40,"title":"Bottom of the Funnel","language":"en","content":"\u003cp\u003eThe bottom of the funnel refers to the final stage in the marketing and sales funnel, where prospects are closest to making a purchase decision or converting into customers. At this stage, potential customers have moved through the earlier stages of awareness and consideration, and they are actively evaluating their options and ready to make a decision.\u003c/p\u003e"},{"id":41,"title":"Bounce Rate","language":"en","content":"\u003cp\u003eA digital marketing metric that tells you the percentage of users that land on one page of a website and then leave the site without viewing any other pages.\u003c/p\u003e"},{"id":42,"title":"Brand Awareness","language":"en","content":"\u003cp\u003eBrand awareness is the level of familiarity and recognition that a brand has among its target audience or within a specific market. It reflects how well consumers can recall or recognize a brand name, logo, or other brand elements when presented with them.\u003c/p\u003e"},{"id":43,"title":"Brand Equity","language":"en","content":"\u003cp\u003eBrand equity refers to the intangible value and perception that a brand holds in the minds of consumers. It encompasses the overall reputation, recognition, and loyalty that consumers associate with a brand based on their experiences, perceptions, and interactions with it over time.\u003c/p\u003e"},{"id":44,"title":"Brand Identity","language":"en","content":"\u003cp\u003eBrand identity is the visual, verbal, and conceptual elements that collectively convey the essence, personality, and values of a brand to its target audience. It encompasses the unique combination of brand attributes, such as the brand name, logo, colors, typography, imagery, messaging, voice, and tone, as well as the overall brand positioning and perception.\u003c/p\u003e"},{"id":45,"title":"Brand Loyalty","language":"en","content":"\u003cp\u003eBrand loyalty refers to the strong, positive, and consistent preference or attachment that consumers have towards a particular brand over time. It reflects a customer's willingness to repeatedly purchase or engage with a specific brand's products or services, despite the availability of other options or competitive offerings in the marketplace.\u003c/p\u003e"},{"id":46,"title":"Brand Manager","language":"en","content":"\u003cp\u003eA brand manager is a marketing professional responsible for overseeing the development, implementation, and management of a brand's marketing strategies and initiatives. Their primary focus is on building and maintaining the brand's identity, reputation, and equity in the marketplace.\u003c/p\u003e"},{"id":47,"title":"Brand Marketing","language":"en","content":"\u003cp\u003eBrand marketing is a strategic approach to promoting and positioning a brand in the marketplace to build awareness, loyalty, and preference among target consumers. It involves creating and communicating a distinct identity, personality, and value proposition for the brand that resonates with its target audience.\u003c/p\u003e"},{"id":48,"title":"Breadcrumbs","language":"en","content":"\u003cp\u003eWebsite navigation in a horizontal line above the main content, which helps the user to understand where they are on the site and how to get back to the root sections.\u003c/p\u003e"},{"id":49,"title":"Buyer Persona","language":"en","content":"\u003cp\u003eA buyer persona is a fictional representation of an ideal customer based on market research, data analysis, and insights gathered from real customers. It is a detailed profile that includes demographic information, behaviors, motivations, goals, challenges, and preferences of a specific segment of the target audience.\u003c/p\u003e"},{"id":50,"title":"Call-to-Action (CTA)","language":"en","content":"\u003cp\u003eWhat you want your target audience to do after receiving your marketing message. The call to action (CTA) clearly articulates the next step. Some examples are: “Learn More,” “Contact Us,” “Shop Now,” “Follow Us,” and “Sign Up.” A/B testing offers a great opportunity to experiment with different calls to action and optimize your messages with the CTAs that get the best audience response.\u003c/p\u003e"},{"id":51,"title":"Canonical URL","language":"en","content":"\u003cp\u003eA solution for solving issues related to duplicate content. If you have two webpages on your site that have duplicate content (for example, example.com/shoes/red and example.com/shop/red–shoes), making one of them the canonical URL tells search engines you want that page to be the one displayed in search results over the other. The html element for this would look like:\u0026nbsp;\u003cbr\u003e\u0026lt;link rel=canonical href= “https://example.com/shoes/red” /\u0026gt;\u003c/p\u003e"},{"id":52,"title":"Carousel","language":"en","content":"\u003cp\u003eA SERP Feature consisting of a set of scrollable images displayed near the top of a SERP. The Image Carousel differs from the standard image result in that the Carousel will bring you to a new SERP for the image that you select.\u003c/p\u003e"},{"id":53,"title":"ChatGPT","language":"en","content":"\u003cp\u003eChatGPT is an advanced conversational AI developed by OpenAI, based on the GPT (Generative Pre-trained Transformer) architecture. It is designed to engage in natural language conversations with users, providing responses and generating text based on the input it receives. It leverages machine learning techniques, including deep learning and natural language processing, to continuously improve its language understanding and generation capabilities.\u003c/p\u003e"},{"id":54,"title":"Churn Rate","language":"en","content":"\u003cp\u003eChurn rate is the percentage of customers or subscribers who stop using a product or service over a specified period of time. It is a key metric used to measure customer attrition or defection and assess the health of a business's customer base. A high churn rate indicates that a significant number of customers are discontinuing their relationship with the business, which can negatively impact revenue, profitability, and long-term growth.\u003c/p\u003e"},{"id":248,"title":"Citation Building","language":"en","content":"\u003cp style=\"text-align:justify;\"\u003eThe process for obtaining mentions or citations of a business's NAP and other pertinent details across diverse websites. These citations act as references to the business and are typically found on online business directories and review sites.\u003c/p\u003e"},{"id":57,"title":"Click Potential ","language":"en","content":"\u003cp\u003eClick potential is a metric used to gauge the predicted chance of getting a click-through to your website if your search result occupies the top position of the SERP. Click Potential depends on the presence of SERP Features that would hinder searchers from clicking on organic website results.\u003c/p\u003e"},{"id":55,"title":"Clickstream Data","language":"en","content":"\u003cp\u003eClickstream data refers to the digital records or logs of user interactions and activities as they navigate through a website or application. This data captures every action taken by a user, including clicks, page views, time spent on each page, navigation paths, interactions with elements such as buttons or forms, and other behaviors. It provides valuable insights into user behavior, preferences, and engagement patterns, allowing businesses to analyze and understand how users interact with their digital properties.\u003c/p\u003e"},{"id":56,"title":"Clickthrough Rate (CTR)","language":"en","content":"\u003cp\u003eClickthrough rate (CTR) is a digital marketing metric that measures the percentage of users who click on a specific link or call-to-action (CTA) out of the total number of users who view it. CTR is commonly used in online advertising, email marketing, and other digital channels to assess the effectiveness and engagement level of campaigns and content. A higher CTR indicates that a larger proportion of users are clicking on the link or CTA, demonstrating greater interest and engagement with the content. CTR is calculated by dividing the number of clicks on a link by the number of impressions (or views) of that link, then multiplying by 100 to express it as a percentage.\u003c/p\u003e"},{"id":58,"title":"Common Keywords","language":"en","content":"\u003cp\u003eKeywords for which multiple domains rank among the top Google search results.\u003c/p\u003e"},{"id":59,"title":"Competitor Analysis","language":"en","content":"\u003cp\u003eCompetitor analysis is the process of evaluating and understanding the strengths, weaknesses, strategies, and performance of competitors operating in the same industry or market segment. It involves gathering and analyzing data on competitors' products, services, pricing, distribution channels, marketing tactics, customer base, and overall market positioning. The goal of competitor analysis is to gain insights into the competitive landscape, identify opportunities and threats, and inform strategic decision-making.\u003c/p\u003e"},{"id":60,"title":"Competitors in Google Ads","language":"en","content":"\u003cp\u003eThe websites that rank for the same queries as the analyzed domain in Google Paid results.\u003c/p\u003e"},{"id":61,"title":"Competitors in Organic Search","language":"en","content":"\u003cp\u003eSites that compete with the analyzed website in organic search results.\u003c/p\u003e"},{"id":62,"title":"Content","language":"en","content":"\u003cp\u003eThe part of a web page intended to have value for and be of interest to the user. Advertising, navigation, branding, and boilerplate HTML are not usually considered to be content. Page content refers to all the information contained in a website. Page content can be displayed as text, links, images, audio, animation, or videos. Search engines have a limited ability to recognize images, animation, video, and audio. In these instances, search engines use file names or alt attributes to determine the contents of a page. Therefore, important information needs to be given in text–form to make it accessible to search engines.\u003c/p\u003e"},{"id":63,"title":"Content Management System (CMS)","language":"en","content":"\u003cp\u003ePrograms such as WordPress, which separate most of the mundane Webmaster tasks from content creation so that a publisher can be effective without acquiring or even understanding sophisticated coding skills if they so choose.\u003c/p\u003e"},{"id":64,"title":"Content Marketing","language":"en","content":"\u003cp\u003eA strategic marketing approach that entails creating and distributing content (blog posts, ebooks, videos, infographics, etc.) that is valuable to an audience. The valuable content attracts attention to a brand, builds an audience, and eventually helps grow revenue.\u003c/p\u003e"},{"id":65,"title":"Content Strategy","language":"en","content":"\u003cp\u003eContent strategy is a comprehensive plan or framework that guides the creation, publication, distribution, and management of content across various channels and platforms. It involves defining the goals, objectives, target audience, messaging, and key performance indicators (KPIs) for content initiatives, as well as outlining the processes, resources, and workflows needed to execute the strategy effectively.\u003c/p\u003e"},{"id":66,"title":"Conversion (Goal)","language":"en","content":"\u003cp\u003eAchievement of a quantifiable goal on a website. Ad clicks, sign-ups, and sales are examples of conversions.\u003c/p\u003e"},{"id":67,"title":"Conversion Path","language":"en","content":"\u003cp\u003eA conversion path refers to the series of steps or interactions that a user takes on a website or digital platform leading up to a desired action or conversion, such as making a purchase, filling out a form, or subscribing to a newsletter. It typically involves multiple touchpoints and may encompass various stages of the user journey, from initial awareness to consideration and ultimately conversion.\u003c/p\u003e"},{"id":68,"title":"Conversion Rate","language":"en","content":"\u003cp\u003eConversion rate is a key performance metric in digital marketing that measures the percentage of website visitors or users who complete a desired action or conversion out of the total number of visitors or users who were exposed to the action. The desired action can vary depending on the specific goals of the website or campaign, such as making a purchase, filling out a form, subscribing to a newsletter, or downloading a whitepaper. Conversion rate is calculated by dividing the number of conversions by the total number of visitors or users, then multiplying by 100 to express it as a percentage.\u003c/p\u003e"},{"id":69,"title":"Conversion Rate Optimization (CRO)","language":"en","content":"\u003cp\u003eConversion rate optimization (CRO) is the process of improving the effectiveness of a website, landing page, or digital marketing campaign in converting visitors into customers or achieving other desired actions. It involves systematically analyzing user behavior, identifying barriers to conversion, and implementing strategic changes to optimize the user experience and increase the likelihood of desired outcomes.\u003c/p\u003e"},{"id":70,"title":"Core Web Vitals","language":"en","content":"\u003cp\u003eAn initiative by Google to highlight and describe a set of specific factors that shows URL performance grouped by status (Poor, Needs Improvement, Good), key metrics (CLS, FID, LCP), and URL groups (groups of similar web pages). The report is based on three metrics measured by actual user data: LCP, FID, and CLS.\u003c/p\u003e"},{"id":71,"title":"Core Web Vitals (in Semrush)","language":"en","content":"\u003cp\u003eA set of metrics in Site Audit that measure the loading performance, interactivity, and visual stability of a website. Specifically, it measures the Largest Contentful Paint (LCP), which judges the perceived load speed of the page, and the Cumulative Layout Shift (CLS), which quantifies the amount of unexpected layout shift in the visible page content. The third Vital is called First Input Delay (FID), which quantifies the user experience when the user first interacts with the page. However, this is a user-centric metric that cannot be recreated in a lab environment so, instead, Site Audit uses Total Blocking Time (TBT), which, according to Google, is an excellent lab-based proxy for FID.\u003c/p\u003e"},{"id":72,"title":"Cost %","language":"en","content":"\u003cp\u003eA Semrush metric (shown in both the Organic Positions \u0026amp; Advertising Positions reports) based on the overall Traffic Cost shown on the top left of your report. This represents how much of the overall cost being displayed comes from a given keyword. You will notice a Cost % for each keyword the queried domain ranks for. This represents how much of the overall cost being displayed comes from a given keyword.\u003c/p\u003e"},{"id":74,"title":"Cost-per-Lead (CPL)","language":"en","content":"\u003cp\u003eCost per lead (CPL) is a marketing metric that measures the cost incurred by a business or advertiser for acquiring a new lead or potential customer. It represents the amount spent on marketing efforts divided by the number of leads generated.\u003c/p\u003e"},{"id":73,"title":"Cost Per Mille (CPM)","language":"en","content":"\u003cp\u003eCost per mille (CPM) is a common advertising pricing model that represents the cost of reaching one thousand impressions of an advertisement. In other words, it measures the cost per thousand impressions generated by an ad campaign or ad placement. CPM is often used in display advertising, where advertisers pay a fixed rate for every thousand times their ad is displayed to users, regardless of whether the users interact with the ad or not.\u003c/p\u003e"},{"id":75,"title":"CPC (Cost Per Click)","language":"en","content":"\u003cp\u003eThis metric represents how expensive the average advertising bid on a particular keyword would cost across the databases in Semrush. Each database that contains this keyword will be displayed along with the corresponding CPC in that region.\u003c/p\u003e"},{"id":76,"title":"Crawl Budget","language":"en","content":"\u003cp\u003eGoogle defines crawl budget as “the number of URLs GoogleBot can and wants to crawl” on a website. It is affected by GoogleBot’s crawl rate and also how popular your pages are. Read more from Google \u003ca href=\"https://developers.google.com/search/docs/crawling-indexing/large-site-managing-crawl-budget\" target=\"_blank\"\u003e\u003cu\u003ehere\u003c/u\u003e\u003c/a\u003e.\u003c/p\u003e"},{"id":77,"title":"Crawler (bot, robot, spider) ","language":"en","content":"\u003cp\u003eA program that performs a task more or less autonomously. Search engines use bots to find and add web pages to their search indexes. Spammers often use bots to “scrape” content to plagiarize it for exploitation by the Spammer.\u003c/p\u003e"},{"id":78,"title":"Cross Group Negatives","language":"en","content":"\u003cp\u003eA method of optimizing a Google Ads campaign via implementing one ad group’s keywords as another ad group’s negative keywords. This prevents your ads in separate ad groups from competing against each other and harming the click-through rate/quality score.\u003c/p\u003e"},{"id":79,"title":"CSS","language":"en","content":"\u003cp\u003eCascading Style Sheets is a stylesheet language that describes how HTML elements (e.g., color, fonts) should appear on webpages and adapt when viewed on different devices.\u003c/p\u003e"},{"id":80,"title":"Cumulative Layout Shift (CLS)","language":"en","content":"\u003cp\u003eA measure of how much a webpage unexpectedly shifts during its life. For example, if a website visitor loaded a page and, while they were reading it, the banner loads and the page jumps down, that would constitute a large CLS score. It’s one of the key metrics used in Core Web Vitals.\u003c/p\u003e"},{"id":81,"title":"Customer Acquisition","language":"en","content":"\u003cp\u003eCustomer acquisition is the process of attracting and persuading new customers to purchase a product or service from a business. It involves various marketing and sales strategies and tactics aimed at identifying, reaching, engaging, and converting potential customers into paying customers.\u003c/p\u003e"},{"id":82,"title":"Customer Acquisition Cost (CAC)","language":"en","content":"\u003cp\u003eCustomer acquisition cost (CAC) is a metric used in marketing and sales to measure the average cost incurred by a business to acquire a new customer. It represents the total expenses associated with marketing, sales, and other customer acquisition efforts divided by the number of new customers acquired during a specific period.\u003c/p\u003e"},{"id":83,"title":"Customer Lifetime Value (CLV)","language":"en","content":"\u003cp\u003eCustomer Lifetime Value (CLV or CLTV) is a metric that represents the total revenue or profit that a customer is expected to generate for a business over the entire duration of their relationship. It takes into account the value of all purchases made by the customer, as well as any additional revenue generated through repeat purchases, cross-selling, upselling, referrals, and loyalty over time.\u003c/p\u003e"},{"id":84,"title":"Customer Relationship Management (CRM)","language":"en","content":"\u003cp\u003eThe goals of CRM are to retain current customers, increase their spending, and convert prospects into new customers. CRM technology is used to manage information such as a summary of each interaction, indicators of intent to purchase, and purchase history. Analytics is also used to provide real-time insight into cross-sell and upsell opportunities at the individual customer level.\u003c/p\u003e"},{"id":85,"title":"Customer Segmentation","language":"en","content":"\u003cp\u003eCustomer segmentation is the process of dividing a target market into distinct groups or segments based on shared characteristics, behaviors, needs, or preferences.\u003c/p\u003e"},{"id":86,"title":"Declined Keywords","language":"en","content":"\u003cp\u003eIn Semrush, these are keywords for which a domain has seen a decline in rankings but still remains in the top 100 ranking positions.\u003c/p\u003e"},{"id":87,"title":"Destination Site","language":"en","content":"\u003cp\u003eThe site that the user visits directly after leaving a domain.\u003c/p\u003e"},{"id":88,"title":"Digital Marketing","language":"en","content":"\u003cp\u003eDigital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, and brands to target audiences. It encompasses a wide range of online tactics and strategies aimed at reaching, engaging, and converting customers through various digital touchpoints.\u003c/p\u003e"},{"id":89,"title":"Direct Marketing","language":"en","content":"\u003cp\u003eDirect marketing is a promotional strategy that involves communicating directly with potential customers to promote products or services and elicit a measurable response. Unlike traditional mass marketing approaches, direct marketing targets specific individuals or groups with personalized messages and offers delivered through various channels, such as direct mail, email, telemarketing, text messaging, social media, and targeted online advertising.\u003c/p\u003e"},{"id":90,"title":"Direct Traffic","language":"en","content":"\u003cp\u003eTraffic from users navigating to your site through a browser's address bar without going through a third party.\u003c/p\u003e"},{"id":91,"title":"Disavow","language":"en","content":"\u003cp\u003eIf your backlink profile includes a high number of spammy, artificial, or low–quality inbound links that may be harming your rankings – and don’t have the ability to get them removed for a legitimate reason (e.g., the link exists on a site you have no control over) – you can use Google’s Disavow Tool tool to tell Google to ignore those links.\u003c/p\u003e"},{"id":92,"title":"Disavow File","language":"en","content":"\u003cp\u003eA list of backlinks that can be sent to Google in order to not take them into consideration when reviewing your site for a potential Google Penalty. If you have backlinks that may create the risk of receiving a Google Penalty, you can add them to a Disavow list and send the information to Google. In Semrush, you are able to create a disavow txt file in a Backlink Audit campaign.\u003c/p\u003e"},{"id":93,"title":"Display Ads","language":"en","content":"\u003cp\u003eA type of online advertisement that combines text, images, and a URL that links to a website where a customer can learn more about or buy products. These ads can be static with an image or animated with multiple images, videos, or changing text. Some display ads educate about the product, while others are designed to entertain and engage through simple games or puzzles. Banner ads are a common form of display ads.\u003c/p\u003e"},{"id":94,"title":"Display Advertising","language":"en","content":"\u003cp\u003eDisplay advertising is the practice of promoting products, services, or brands through visual advertisements that are displayed on websites, mobile apps, or other digital platforms. These ads typically consist of images, graphics, videos, or interactive elements and are placed strategically within relevant content or on designated ad spaces across the internet.\u003c/p\u003e"},{"id":95,"title":"Duplicate Content","language":"en","content":"\u003cp\u003eContent that appears in more than one location on the Internet. Duplicate content can confuse search engines when deciding which page to index in a search, and in turn, this hurts the website’s SEO.\u003c/p\u003e"},{"id":96,"title":"Earned Media","language":"en","content":"\u003cp\u003eEarned media refers to publicity or exposure that a brand, product, or service receives through unpaid channels, typically as a result of positive word-of-mouth, media coverage, or social sharing by customers, influencers, journalists, or other third-party sources. Unlike paid media, which involves advertising and promotional activities that require payment, earned media is generated organically and is based on the merit of the brand's offerings, reputation, or newsworthy events.\u003c/p\u003e"},{"id":97,"title":"Ecommerce (electronic commerce)","language":"en","content":"\u003cp\u003eE-commerce, short for electronic commerce, refers to the buying and selling of goods, products, or services over the internet. It involves conducting commercial transactions electronically, often through online platforms, websites, or mobile applications. E-commerce enables businesses to reach a global audience, operate 24/7, and facilitate transactions without the need for physical storefronts or face-to-face interactions.\u003c/p\u003e"},{"id":98,"title":"Email Marketing","language":"en","content":"\u003cp\u003eEmail marketing is a digital marketing strategy that involves sending targeted promotional messages, offers, or information to a group of recipients via email. It is a direct and cost-effective method of communicating with customers, prospects, or subscribers to build relationships, drive engagement, and achieve business objectives.\u003c/p\u003e"},{"id":99,"title":"Engagement rate (Social Analytics)","language":"en","content":"\u003cp\u003eA total number of likes and comments on an Instagram or Facebook post, divided by the number of people who saw the post, multiplied by 100.\u003c/p\u003e"},{"id":100,"title":"Engagement rate (Social Tracker)","language":"en","content":"\u003cp\u003eA metric that shows how much engagement the social profile was able to get relative to the size of their audience and amount of posts. The formula we use to calculate the engagement rate number is:\u003cbr\u003e\u0026lt;total engagement rate\u0026gt; = \u0026lt;total engagement\u0026gt; / \u0026lt;number of posts\u0026gt; / \u0026lt;audience\u0026gt; * 10000\u003c/p\u003e"},{"id":101,"title":"Estimated Accuracy","language":"en","content":"\u003cp\u003eA metric in the Traffic Analytics report that gauges the accuracy of the data presented. Since accuracy is dependent on the size of the data sample used to estimate the domain traffic, larger websites will generally have higher accuracy than less popular websites.\u003c/p\u003e"},{"id":102,"title":"Estimated Traffic","language":"en","content":"\u003cp\u003eA metric calculated by Semrush showing the estimated amount of traffic for a given website. There are three tools in Semrush that can estimate website traffic: Domain Analytics, Traffic Analytics, and Position Tracking.\u0026nbsp;\u003cbr\u003eIn Domain Analytics, we present estimated organic and paid traffic based on the keyword positions that we see a website ranking for, the monthly volume of those searches, and average click-through rates per position. This estimation is solely based on traffic from Google search (either organic or paid).\u003cbr\u003eThe second place is Traffic Analytics and Market Explorer. This tool estimates the website’s total traffic based on clickstream data and the estimation takes into account traffic from multiple sources – search, direct, referral, social, and advertising traffic.\u003cbr\u003ePosition Tracking has an estimated organic or paid traffic metric that is based on the local search volume and the rankings that the domain occupies for keywords that are being tracked in the campaign. In this tool, estimated traffic represents a daily estimated number of visits.\u003c/p\u003e"},{"id":103,"title":"Facebook Engagement","language":"en","content":"\u003cp\u003eA sum of shares, likes, reactions (wow's, sad's, angry's, etc.), and comments made on all posts during the selected time period.\u003c/p\u003e"},{"id":104,"title":"Featured Snippet","language":"en","content":"\u003cp\u003eA SERP Feature that appears at the top of some Google search results and gives summarized answers to specific questions asked within Google.\u003c/p\u003e"},{"id":105,"title":"Follow Links","language":"en","content":"\u003cp\u003eLinks that have an influence on the rankings of the linked site. These links help communicate a signal of trust in a web page to search engines.\u003c/p\u003e"},{"id":106,"title":"GDPR","language":"en","content":"\u003cp\u003eThe General Data Protection Regulation (GDPR) is a comprehensive data protection and privacy regulation implemented by the European Union (EU) to safeguard the personal data of individuals within the EU and the European Economic Area (EEA). GDPR aims to give individuals greater control over their personal data and strengthen privacy rights by imposing strict requirements on how organizations collect, process, store, and protect personal data.\u003c/p\u003e"},{"id":113,"title":"Google AdSense","language":"en","content":"\u003cp\u003eGoogle AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google.\u003c/p\u003e"},{"id":114,"title":"Google Algorithm","language":"en","content":"\u003cp\u003eAlgorithms are a list of mathematical calculations and if/then statements that decide what action a computer program should take. The Google algorithm is the rules-based system Google uses to sort through hundreds of billions of websites to deliver relevant results to users’ search queries. The results are ranked in order of relevance on the search engine results page (SERP). The algorithm also uses personal context, such as your current location and past search history, to tailor the results.\u003c/p\u003e"},{"id":115,"title":"Google Analytics (GA)","language":"en","content":"\u003cp\u003eA free web analytics service provided by Google. It brings you detailed analytics about the activity on your website.\u003c/p\u003e"},{"id":120,"title":"GoogleBot (robot, spider, crawler)","language":"en","content":"\u003cp\u003eGoogle’s program that performs a task more or less autonomously. Search engines use bots to find and add web pages to their search indexes. Spammers often use bots to “scrape” content to plagiarize it for exploitation by the Spammer.\u003c/p\u003e"},{"id":117,"title":"Google Business Profile (formerly Google My Business)","language":"en","content":"\u003cp\u003eA free Google tool that local businesses can use to manage their presence on Google Search and Google Maps. It enables businesses to display essential information, interact with customers by responding to reviews and questions, and upload photos and updates. It also provides insights on customer interactions like calls and website visits. By keeping their profile updated, businesses can enhance visibility, improve local search rankings, and attract more customers.\u003c/p\u003e"},{"id":116,"title":"Google Looker Studio","language":"en","content":"\u003cp\u003eA free online tool that lets you customize visual reports using data from various sources.\u003c/p\u003e"},{"id":258,"title":"Google Review Link","language":"en","content":"\u003cp style=\"text-align:justify;\"\u003eA URL that takes customers to the review section of your Google Business Profile. This link simplifies the review process by guiding customers straight to where they can leave their feedback.\u003c/p\u003e"},{"id":119,"title":"Google Search Console","language":"en","content":"\u003cp\u003eA free analytics service (formerly titled Webmaster Tools) provided by Google that offers data on a domain’s search visibility and performance. It can be used in the assessment of a website’s crawlability and SEO.\u003c/p\u003e"},{"id":108,"title":"Google Search Text Ad Keywords","language":"en","content":"\u003cp\u003eKeywords that a domain has targeted with their search ads campaigns.\u003c/p\u003e"},{"id":109,"title":"Google Search Text Ads Bottom","language":"en","content":"\u003cp\u003eThe advertising block of Google Ads that appears below the Organic results in Google’s search results.\u003c/p\u003e"},{"id":107,"title":"Google Search Text Ads (formerly Google AdWords)","language":"en","content":"\u003cp\u003eGoogle's link auction network, also used for advertisement, where most keywords are sold on a cost-per-click basis.\u003c/p\u003e"},{"id":110,"title":"Google Search Text Ads Top","language":"en","content":"\u003cp\u003eThe advertising block of Google Ads that appears above the Organic results in Google’s search results.\u003c/p\u003e"},{"id":111,"title":"Google Search Text Ads Traffic","language":"en","content":"\u003cp\u003eAn estimated monthly amount of visitors coming to a website from Google Ads.\u003c/p\u003e"},{"id":112,"title":"Google Search Text Ads Traffic Price","language":"en","content":"\u003cp\u003eEstimated monthly expenses for a Google Ads campaign.\u003c/p\u003e"},{"id":118,"title":"Google SE Traffic","language":"en","content":"\u003cp\u003eThe estimated monthly amount of visitors coming from the first 100 organic Google search results.\u003c/p\u003e"},{"id":121,"title":"Heading Tag","language":"en","content":"\u003cp\u003eAn HTML tag that indicates the levels of the headings within a webpage or document. These tags form a hierarchy from the highest level of importance/organization to the lowest:\u0026nbsp;\u003cbr\u003efrom \u0026lt;h1\u0026gt; to \u0026lt;h6\u0026gt;\u003cbr\u003eUsing heading tags to relevantly indicate the levels of your webpage helps search engines understand your content better, which is good for SEO.\u003c/p\u003e"},{"id":122,"title":"Heat Map","language":"en","content":"\u003cp\u003eA map that represents the data and uses color to communicate areas of highest use or likelihood. A click map is a special type of heat map that shows which parts of web pages receive the most clicks. Using a scale of red (“hot”) to blue (“cold”), areas, where people look or click the most, are labeled with red. Web designers can combine the data from an eye-tracking heat map and a click map to position call-to-action buttons where they are most likely to be seen and clicked.\u003c/p\u003e"},{"id":124,"title":"Historical Data","language":"en","content":"\u003cp\u003eThe data that allows you to perform research on keywords and domains from previous months. Domain Analytics and Keyword Analytics historical data goes back to January 2012. PLA historical data goes back to September 2013. Traffic Analytics' historical data goes back to January 2017.\u003c/p\u003e"},{"id":125,"title":"Hreflang Tags","language":"en","content":"\u003cp\u003eAn HTML tag that helps search engines find and display content in a specific language when a website uses multiple languages. For example, Hreflang tags can help search engines in the United States find a page in English while a similar search performed in Mexico would return a page in Spanish. Hreflang pages also solve the problem of duplicate content penalties. Hreflang tags help search engines understand when content is customized to specific audiences rather than being duplicated as a search engine optimization (SEO) trick.\u003c/p\u003e"},{"id":126,"title":"HSTS (HTTP Strict Transport Security)","language":"en","content":"\u003cp\u003eA web security policy mechanism that helps to protect websites against protocol downgrade attacks and cookie hijacking. It allows web servers to declare that web browsers (or other complying user agents) should interact with it using only HTTPS connections, which provide Transport Layer Security (TLS/SSL), unlike the insecure HTTP used alone.\u003c/p\u003e"},{"id":127,"title":"HTML (HyperText Markup Language)","language":"en","content":"\u003cp\u003eA standard markup language or “markup” which is used to add formatting and web functionality to plain text for use on the internet. HTML is the mother tongue of search engines and should generally be strictly and exclusively adhered to on web pages.\u003c/p\u003e"},{"id":128,"title":"HTTP ","language":"en","content":"\u003cp\u003eThe Hypertext Transfer Protocol is a protocol for fetching resources transferred from a computer server to a web browser.\u003c/p\u003e"},{"id":129,"title":"HTTPS ","language":"en","content":"\u003cp\u003eA secured protocol for fetching resources that uses a Secure Sockets Layer (SSL) to encrypt data transferred between a website and a web browser. HTTPS is a minor Google ranking factor.\u003c/p\u003e"},{"id":130,"title":"Improved Keywords","language":"en","content":"\u003cp\u003eIn Semrush, these are keywords for which a domain is still ranking within the top 100 positions but has moved up in ranking since its previous position within the top 100 results.\u003c/p\u003e"},{"id":131,"title":"Indexed Pages","language":"en","content":"\u003cp\u003eA page that has been visited by a bot, analyzed for content and stored by a bot in its index.\u003c/p\u003e"},{"id":132,"title":"Internal LinkRank","language":"en","content":"\u003cp\u003eA Metric that measures the importance of website pages in terms of link architecture based on a 100-point scale (from 0 to 100). If a page is linked by many authoritative pages within your website, it will have a high LinkRank score.\u003c/p\u003e"},{"id":133,"title":"IP address","language":"en","content":"\u003cp\u003eA unique numerical label that identifies a device on the internet or local network.\u003c/p\u003e"},{"id":134,"title":"Javascript (sometimes abbreviated JS)","language":"en","content":"\u003cp\u003eA computer programming language used to make dynamic elements for the world wide web. It is one of the most widely used coding languages on the Internet, along with CSS and HTML.\u003c/p\u003e"},{"id":135,"title":"Keyword ","language":"en","content":"\u003cp\u003eA word or expression used as a query in an online search engine.\u003c/p\u003e"},{"id":139,"title":"Keyword Cannibalization ","language":"en","content":"\u003cp\u003eSpecial case of duplicate content when 2 or more pages with the same or similar content are competing for the same keyword. This practice makes it difficult for the users and the search engines to determine which page is most relevant for the keyword.\u003c/p\u003e"},{"id":140,"title":"Keyword Density","language":"en","content":"\u003cp\u003eThe percentage of words on a web page that is a particular keyword. If this value is unnaturally high, the page may be penalized for keyword stuffing.\u003c/p\u003e"},{"id":141,"title":"Keyword Difficulty","language":"en","content":"\u003cp\u003eThe estimation that shows how difficult it would be to compete in organic search for a certain keyword. The higher the estimation, the harder would it be to compete with the current websites ranking at the top of Google.\u003c/p\u003e"},{"id":136,"title":"Keyword (Google Ads)","language":"en","content":"\u003cp\u003eThe term on which the website is bidding on in Google Ads and is found amongst the top Paid results in Google for it.\u003c/p\u003e"},{"id":137,"title":"Keyword (organic)","language":"en","content":"\u003cp\u003eA term for which a domain is ranking amongst the Organic results in Google. Semrush monitors the top 100 organic results to provide organic keyword rankings data.\u003c/p\u003e"},{"id":142,"title":"Keyword Overview","language":"en","content":"\u003cp\u003eThe main keyword analytics tool for a word or phrase that is queried in the Semrush search bar.\u003c/p\u003e"},{"id":138,"title":"Keyword (related, in Keyword Magic Tool)","language":"en","content":"\u003cp\u003eA term with a similar SERP in Google’s top-20 results.\u003c/p\u003e"},{"id":143,"title":"Keyword Research","language":"en","content":"\u003cp\u003eThe process of uncovering keywords worthy of use for SEO and SEM campaigns.\u003c/p\u003e"},{"id":144,"title":"Keyword Stuffing (Keyword spam)","language":"en","content":"\u003cp\u003eThe excessive reuse of the same keyword on one page.\u003c/p\u003e"},{"id":145,"title":"Knowledge Graph","language":"en","content":"\u003cp\u003eA SERP Feature located at the top or right-hand side of the page that provides a quick profile on a query along with images and related searches.\u003c/p\u003e"},{"id":146,"title":"Landing Page","language":"en","content":"\u003cp\u003eThe page to which a visitor is led via a click anywhere in a digital location or a link in the search result.\u003c/p\u003e"},{"id":147,"title":"Largest Contentful Paint (LCP)","language":"en","content":"\u003cp\u003eOne of the three Core Web Vitals metrics that represents how quickly the main content of a web page is loaded. Specifically, LCP measures the time from when the user initiates loading the page until the largest image or text block is rendered within the viewport.\u003c/p\u003e"},{"id":148,"title":"Link","language":"en","content":"\u003cp\u003eAn element on a web page that can be clicked on to cause the browser to jump to another page or another part of the current page.\u003c/p\u003e"},{"id":151,"title":"Linkbait","language":"en","content":"\u003cp\u003eA webpage with the designed purpose of attracting incoming links.\u003c/p\u003e"},{"id":149,"title":"Link Building","language":"en","content":"\u003cp\u003eThe digital marketing practice of actively working to generate more incoming links to a site for the benefit of the website’s SEO. Common tactics include outreach, link baiting, linking in comment sections, and more.\u003c/p\u003e"},{"id":150,"title":"Link Juice","language":"en","content":"\u003cp\u003eTrust/authority from Google, which flows through outgoing links to other pages.\u003c/p\u003e"},{"id":253,"title":"Listing Management ","language":"en","content":"\u003cp style=\"text-align:justify;\"\u003eThe process of making sure your local business’s information is consistently and accurately represented across authoritative directories. This involves regularly updating and monitoring business details like name, address, phone number, and hours of operation to maintain credibility and improve local search visibility.\u003c/p\u003e"},{"id":254,"title":"Listing Management (in Semrush)","language":"en","content":"\u003cp style=\"text-align:justify;\"\u003eThis Semrush Local tool simplifies the automatic distribution of your business data to authoritative online directories. It allows you to make changes to your business information from a centralized location, helps suppress duplicates, and ensures consistency across all listings. Additionally, it optimizes your business information for voice search, ensuring accessibility on platforms like Amazon Alexa, Apple, Bing, and Google.\u0026nbsp;\u003c/p\u003e"},{"id":251,"title":"Local Ads","language":"en","content":"\u003cp\u003eLocation-specific targeted ads that can be used in social media, local directories, and search engines. They are used to boost local visibility and attract more foot traffic to businesses.\u0026nbsp;\u003cbr\u003e\u0026nbsp;\u003c/p\u003e"},{"id":249,"title":"Local Citations","language":"en","content":"\u003cp style=\"text-align:justify;\"\u003eAny online reference that refers to your business and includes your basic contact information, specifically your website and business name, address, and phone number (NAP).\u0026nbsp;\u003c/p\u003e"},{"id":152,"title":"Local Finder","language":"en","content":"\u003cp\u003eA subset of Google Search containing extended listings of local businesses (appears after clicking on “More Places”).\u003c/p\u003e"},{"id":246,"title":"Local Keyword Research","language":"en","content":"\u003cp style=\"text-align:justify;\"\u003eThe process of finding keywords people search for when looking for products, services, or amenities in their area. Local Keyword Research helps businesses optimize their online content to enhance their visibility and attract local traffic.\u003c/p\u003e"},{"id":250,"title":"Local Listings","language":"en","content":"\u003cp\u003eOnline entries that provide detailed information about a business, including its name, address, phone number, website, and hours of operation. These entries appear on various platforms such as online directories, social media, and search engines.\u0026nbsp;\u003c/p\u003e"},{"id":244,"title":"Local Marketing","language":"en","content":"\u003cp\u003ePromotional activities and strategies designed to increase the visibility of your products and services within a specific locality. These include tactics like local SEO, local listings management, social media strategies, and advertising to drive foot traffic.\u0026nbsp;\u003c/p\u003e"},{"id":153,"title":"Local Pack","language":"en","content":"\u003cp\u003eA SERP feature consisting of a list of relevant local businesses with contact information, directions, and a map.\u003c/p\u003e"},{"id":247,"title":"Local Ranking Factors","language":"en","content":"\u003cp style=\"text-align:justify;\"\u003eKey elements that marketers must focus on to improve the position of a business in local search and map results. Essentially, it’s what search engines like Google look for when deciding which businesses to display in prime positions like the local pack. Google has revealed three local ranking factors that businesses should focus on to improve their position within a locality: relevance (how well a Business Profile matches a search query), distance (proximity of a business to the searcher's location), and prominence (a business's online presence, including reviews and overall reputation).\u003c/p\u003e"},{"id":123,"title":"Local Search Grid","language":"en","content":"\u003cp\u003eBased on keywords, a representation in Google Maps of your rankings in your target area on a hyper-local level. This tells you exactly where and how well your local SEO efforts are paying off.\u003c/p\u003e"},{"id":252,"title":"Local Search Marketing Services ","language":"en","content":"\u003cp\u003eServices that connect businesses with local customers actively searching within their locality. These services usually include ways of optimizing local SEO, listing management, review management, and localized content creation—all the marketing activities that help businesses appear prominently in local search results and Google Maps.\u003c/p\u003e"},{"id":245,"title":"Local SEO","language":"en","content":"\u003cp style=\"text-align:justify;\"\u003eThe process of optimizing a business’s online presence to increase visibility in local search and map results. This includes strategies like Google Business Profiles, managing online reviews, and using location-based keywords. The goal of this process is to attract customers within a specific locality, and to make it easier for them to find local businesses.\u003c/p\u003e"},{"id":154,"title":"Local Teaser","language":"en","content":"\u003cp\u003eA SERP feature, very similar to the local packs, but more oriented towards reservation-based businesses like hotels and restaurants. The feature shows a map with different results listed on the map's left-hand side.\u003c/p\u003e"},{"id":155,"title":"Long Tail Keyword","language":"en","content":"\u003cp\u003eA search query that usually contains 3-4+ words. These are keywords with low monthly search volume but describe a specific intention and have a higher probability of conversion through SEO or PPC. You can find long tail keywords in Semrush by using the Keyword Magic Tool and adding filters for a number of words, keyword difficulty, volume, and more.\u003c/p\u003e"},{"id":156,"title":"Manual Sanctions (Manual Actions)","language":"en","content":"\u003cp\u003eGoogle’s term for a penalty. Google will take manual action on a website after a human reviewer (i.e., a Google employee) manually reviews a website to confirm whether it has failed to comply with Google’s Webmaster guidelines. Penalized websites can either be demoted or removed entirely from search results. Manual actions can be assessed to the entire website or just certain web pages. Manual penalties are noted in the Search Console.\u003c/p\u003e"},{"id":259,"title":"Map Rank Tracker (in Semrush)","language":"en","content":"\u003cp style=\"text-align:justify;\"\u003eThis Semrush Local tool checks local business rankings on Google Maps and helps you see how you rank from every corner of the map/depending on where potential clients are searching from. After you set up your business location, number of map pins (map grid), and search queries to track, Map Rank Tracker produces a heatmap report with your business rankings for each map pin.\u003c/p\u003e"},{"id":157,"title":"Market Consolidation (in Market Explorer)","language":"en","content":"\u003cp\u003eA measure of websites’ traffic in relation to the market they are in and is an indicator of the amount of competition among them. It is based on the Herfindahl–Hirschman Index and reflects the division of market share among market players.\u003c/p\u003e"},{"id":158,"title":"Match Score (in Market Explorer)","language":"en","content":"\u003cp\u003eA metric that reveals which domains offer the best potential partnership or advertising opportunities. The score is generated using traffic and overlap metrics.\u003c/p\u003e"},{"id":159,"title":"Meta Description","language":"en","content":"\u003cp\u003eA short description of a webpage implemented through an HTML tag in the \u0026lt;head\u0026gt; part of the page. This description is what appears under the title of a webpage on a search engine results page. In the written form the tag looks like:\u003cbr\u003e\u0026lt;meta name= “description” content = “short description of the page here (no more than 160 characters).”/\u0026gt;\u003c/p\u003e"},{"id":160,"title":"Meta Tags","language":"en","content":"\u003cp\u003eStatements within the HEAD section of an HTML page that furnish information about the page. META information may be in the SERPs but is not visible on the page. It is very important to have unique and accurate META titles and description tags because they may be the information that the search engines rely upon the most to determine what the page is about. Also, they are the first impression that users get about your page within the SERPs.\u003c/p\u003e"},{"id":161,"title":"Meta Title","language":"en","content":"\u003cp\u003eA meta tag and an important part of website optimization, and it's distinct from the headline on the page itself. It acts as a name tag for the web page. The title is displayed on your browser tab and tells you what page you're on. Meta titles are also read by search engine robots and seen by users searching the web. Title tags are displayed on search engine results pages (SERPs) as the clickable headline for a given result and are important for usability and SEO. The title tag of a web page is meant to be an accurate and concise description of a page's content.\u003c/p\u003e"},{"id":162,"title":"Microdata","language":"en","content":"\u003cp\u003eA type of specification used to nest metadata within existing content on the page that is embedded in the HTML content in order to improve readability, and analyze elements of a web page. This type of markup language allows search engines to point out specific elements of a piece of content such as a product rating.\u003c/p\u003e"},{"id":163,"title":"Minification","language":"en","content":"\u003cp\u003eThe process of minimizing code and markup involved in your web documents and scripts. As a result of minification, websites can see faster page loading times and improve their user experience.\u003c/p\u003e"},{"id":164,"title":"Mirror Site","language":"en","content":"\u003cp\u003eAn identical site at a different address.\u003c/p\u003e"},{"id":165,"title":"NAP (Name, Address, and Phone)","language":"en","content":"\u003cp\u003eA term used to describe the most basic necessary information that a business should list online. Having a business’s NAP consistent across all online citations is an important factor in local SEO.\u003c/p\u003e"},{"id":166,"title":"National Level Data","language":"en","content":"\u003cp\u003eThe data that takes into consideration an aggregate of search engine positions all over the country to provide search results that avoid bias from specific locations. Viewing national-level data is a way of gauging how you're doing against competitors on a national level.\u003c/p\u003e"},{"id":167,"title":"Negative Keywords","language":"en","content":"\u003cp\u003eKeywords that allow you to choose what not to target with a Google Ads campaign. Just like regular keywords in an ad campaign, negative keywords can be set with match types such as exact match, phrase match, and broad match. When you add a negative keyword to your campaign, your ads will not appear in the search results for that search. This practice helps advertisers save budget and maximize ROI.\u003c/p\u003e"},{"id":168,"title":"Noindex","language":"en","content":"\u003cp\u003eA command found in either the HEAD section of a web page or within individual link codes, which instructs robots to not index the page or the specific link.\u003c/p\u003e"},{"id":169,"title":"Not-provided","language":"en","content":"\u003cp\u003eA default placeholder that Google Analytics displays in the Keywords report to hide the most popular keywords that drive organic search traffic to a website. In order to discover these hidden keywords, you need to use a third-party tool like Semrush or Google Search Console. This was implemented by Google in 2011 in an effort to protect the privacy of searchers.\u003c/p\u003e"},{"id":170,"title":"Number of Results","language":"en","content":"\u003cp\u003eThe amount of all search results in the search engine returned for a search query.\u003c/p\u003e"},{"id":255,"title":"Online Directories","language":"en","content":"\u003cp style=\"text-align:justify;\"\u003eWebsites that compile and categorize business information, allowing users to find and connect with businesses. They typically include details such as the business's name, address, and phone number (NAP), website, hours of operation, and sometimes additional information like customer reviews, services offered, and photos. Examples of online directories include Google Business Profile, Yellow Pages, and TripAdvisor.\u003c/p\u003e"},{"id":256,"title":"Online Review Management","language":"en","content":"\u003cp\u003eThe process of monitoring reviews across all platforms, actively responding to feedback, reporting fake reviews, and addressing complaints to maintain a positive online reputation.\u003c/p\u003e"},{"id":171,"title":"Online Visibility","language":"en","content":"\u003cp\u003eThe overall presence of a business or brand on the Internet. Improving online visibility allows a business to reach more customers and make more money. This can be achieved through digital marketing campaigns, SEO, PPC, Public Relations, social media marketing (SMM), blogging, and outreach among other strategies.\u003c/p\u003e"},{"id":172,"title":"Open Graph","language":"en","content":"\u003cp\u003eA form of markup that you can add to the metadata of a webpage that will enable your content to become a rich object when shared via social networks. This protocol allows objects on your website like videos, images, and audio files to appear in the timeline when your link is over Twitter, for example.\u003c/p\u003e"},{"id":173,"title":"Organic Search Results","language":"en","content":"\u003cp\u003eThe search results that are unpaid and generally organized by relevance, popularity, and common usage.\u003c/p\u003e"},{"id":174,"title":"Orphaned Pages","language":"en","content":"\u003cp\u003ePages of a website that have no internal links pointing to them from within the website. This can be harmful to SEO as orphaned pages are harder for search engines *and users* to locate than pages with internal links.\u003c/p\u003e"},{"id":175,"title":"Outreach","language":"en","content":"\u003cp\u003eA method of proactively acquiring backlinks to your website by contacting other website owners.\u003c/p\u003e"},{"id":176,"title":"Page Title","language":"en","content":"\u003cp\u003eAn HTML tag, also known as a title tag that specifies the title of a webpage. The code is placed within the header tag (\u0026lt;head\u0026gt;) of a webpage’s HTML. The text written in the tag is what will appear as the page’s clickable title when it ranks on a search engine results page. For this reason, page titles are highly important to SEO. In the written form the page title looks like:\u003cbr\u003e\u0026lt;title\u0026gt;Title of Page\u0026lt;/title\u0026gt;\u003c/p\u003e"},{"id":177,"title":"Page View","language":"en","content":"\u003cp\u003eThe event where a user views a web page one time.\u003c/p\u003e"},{"id":178,"title":"Pagination","language":"en","content":"\u003cp\u003eThe division of web page content into numbered pages, commonly organized with numbered navigation at the bottom of a page and parameters in the URL.\u003c/p\u003e"},{"id":179,"title":"Position or Pos (SERP)","language":"en","content":"\u003cp\u003ePosition of the site’s page for the search query in Google at the moment of data collection.\u003c/p\u003e"},{"id":180,"title":"PPA (Pay Per Action)","language":"en","content":"\u003cp\u003eAn Internet advertising model similar to Pay Per Click except for publishers only get paid when click-throughs result in conversions.\u003c/p\u003e"},{"id":181,"title":"PPC (Pay Per Click)","language":"en","content":"\u003cp\u003eAn internet advertising model used to draw traffic to your website by using ads (Google Ads) where the advertiser pays a price for each click.\u003c/p\u003e"},{"id":182,"title":"Public Relations","language":"en","content":"\u003cp\u003eA marketing discipline concerned with managing a person or brand’s public reputation and communications. PR practices include writing and distributing press releases, outreach, and forming public partnerships.\u003c/p\u003e"},{"id":183,"title":"Purchase Conversion (in Market Explorer and Traffic Analytics)","language":"en","content":"\u003cp\u003eA metric that shows a possible number of visits that ended with some conversion. It’s calculated based on the clickstream data and considers conversions like “thank you” page visits, checkout pages, etc.\u003c/p\u003e"},{"id":184,"title":"Quality Score","language":"en","content":"\u003cp\u003eA Google’s measurement for the quality of an ad and is based on a handful of factors, including expected click-through rate from the SERP the relevance of the ad to the keyword relevance of the landing page to the ad, and keyword.\u003c/p\u003e"},{"id":185,"title":"Query","language":"en","content":"\u003cp\u003eA word or phrase entered into a search engine.\u003c/p\u003e"},{"id":186,"title":"Readability Score","language":"en","content":"\u003cp\u003eA metric based on the Flesch–Kincaid test of readability that describes how difficult is to understand the text, has a range from 0 to 100. The higher the score, the easier it is to understand the passage. Semrush will suggest the average of your top ten rivals’ readability scores as the goal for your content’s readability.\u003c/p\u003e"},{"id":187,"title":"Redirect","language":"en","content":"\u003cp\u003eAny of several methods used to change the address of a landing page, such as when a site is moved to a new domain or in the case of a gateway.\u003c/p\u003e"},{"id":188,"title":"Referral Traffic","language":"en","content":"\u003cp\u003eTraffic that is being sent to your site from a web source (backlink) outside the SE and SM. For example, whenever someone clicks on a hyperlink from another site that directs to yours, it would be considered Referral Traffic.\u003c/p\u003e"},{"id":189,"title":"Referrer","language":"en","content":"\u003cp\u003eThe search result, domain, or social media source, from which a website visitor originates.\u003c/p\u003e"},{"id":190,"title":"Relevancy","language":"en","content":"\u003cp\u003eA metric that shows the extent to which the site corresponds to the searcher's query according to the search engine's algorithm.\u003c/p\u003e"},{"id":191,"title":"Results","language":"en","content":"\u003cp\u003eThe amount of all search results returned for a keyword.\u003c/p\u003e"},{"id":257,"title":"Review Management (in Semrush)","language":"en","content":"\u003cp style=\"text-align:justify;\"\u003eThis Semrush Local tool monitors online customer reviews across the web and provides in-depth competitor analytics. It allows you to monitor reviews from one centralized dashboard and use AI-generated suggestions and auto-replies for Google Business Profile reviews.\u003c/p\u003e"},{"id":192,"title":"Reviews","language":"en","content":"\u003cp style=\"text-align:justify;\"\u003eA SERP feature that can be displayed alongside a domain's result in Google Search. Reviews indicate customers’ experience and satisfaction with a commercial business, specific product, or type of media (e.g. a\u0026nbsp;book or movie), and more. The rating that coincides with your reviews will always be located directly under your link and will display your \"star\" rating as well as how many reviews you have.\u003c/p\u003e"},{"id":193,"title":"Rich Snippet","language":"en","content":"\u003cp\u003eA rich snippet on a search engine result displays extra information associated with a URL. For example, review stars, business hours, images, and categories are all examples of rich snippets that can appear with a regular result. These bits of information appearing on SERPs are the result of applying structured data markup to your website and labeling your site’s information accordingly. Some rich snippets can also be referred to as SERP features.\u003c/p\u003e"},{"id":194,"title":"Robots.txt","language":"en","content":"\u003cp\u003eA public file used by webmasters that gives instructions to bots about how to crawl their websites. Bots will read the robots.txt file before visiting URLs, and the file has the ability to tell bots not to visit specific directories (folders/subfolders) with a “disallow” command. This file can also tell a bot the specific URLs of a website's sitemaps if there are multiple sitemaps for a single site. To find a domain’s robots.txt, enter /robots.txt after the TLD. For example, semrush.com/robots.txt.\u003c/p\u003e"},{"id":195,"title":"ROI (Return on Investment)","language":"en","content":"\u003cp\u003eA ratio between net income and investment to analyze and quantify the return on investment, and thus the cost/benefit of different schemes.\u003c/p\u003e"},{"id":196,"title":"Root Domain","language":"en","content":"\u003cp\u003eThe highest hierarchical level of a website that contains all subdomains and subfolders within it. The root domain is followed by a period and the TLD (.com, .org, etc). For example, example.com is a root domain, while blog.example.com is a subdomain within it.\u003c/p\u003e"},{"id":197,"title":"SaaS (Software as a Service)","language":"en","content":"\u003cp\u003eA model of delivering software through a subscription-based license hosted from a central location on the web. Semrush is an example of a SaaS, along with other services like Gmail, Netflix, or Salesforce.\u003c/p\u003e"},{"id":198,"title":"SAB (Service Area Business)","language":"en","content":"\u003cp\u003eA business that may or may not have a local storefront but offers services by traveling to customers’ locations. Common examples include delivery services, plumbers, landscaping companies, etc. Specifying your service area to Google within Google Business Profile (former Google My Business) is an important part of local SEO.\u003c/p\u003e"},{"id":199,"title":"Schema.org ","language":"en","content":"\u003cp\u003eA website that published the documentation and guidelines for using structured data markup.\u003c/p\u003e"},{"id":200,"title":"Scraping","language":"en","content":"\u003cp\u003e(Web Scraping, Screen Scraping, Web Data Extraction, Web Harvesting etc.) – This is a technique employed to extract large amounts of data from websites whereby the data is extracted and saved to a local file in your computer or to a database in table (spreadsheet) format.\u003c/p\u003e"},{"id":202,"title":"Search Engine (SE)","language":"en","content":"\u003cp\u003eA program, which searches a document or group of documents for relevant matches of a users keyword phrase and returns a list of the most relevant matches. Internet search engines such as Google and Yahoo search the entire internet for relevant matches.\u003c/p\u003e"},{"id":203,"title":"Search Traffic","language":"en","content":"\u003cp\u003eTraffic that comes to your site directly from a search engine.\u003c/p\u003e"},{"id":205,"title":"Semantic Core","language":"en","content":"\u003cp\u003eGroup of the keywords most accurately determining the direction or context of the website. By analyzing the keywords in a Semantic Core, search engines can more accurately match a website's content with relevant user queries, ultimately leading to higher rankings and more targeted traffic.\u003c/p\u003e"},{"id":206,"title":"Semrush Rank","language":"en","content":"\u003cp\u003eA custom ranking for domains. This indicates how much of a presence a domain has on the Internet based on organic rankings and search traffic. This number is calculated based on the visibility of the domain’s ranking for the keywords that are displayed in our database. The amount of information we show for this domain will be based on how we get our data.\u003c/p\u003e"},{"id":204,"title":"SEM (Search engine marketing)","language":"en","content":"\u003cp\u003eA professional service with the goal of bringing more traffic to a website through Search Engines. Tactics include PPC (pay–per–click) advertising, Google Shopping, Social Media Marketing, SEO, Content Marketing, and more.\u003c/p\u003e"},{"id":207,"title":"SEO (Search engine optimization)","language":"en","content":"\u003cp\u003eA number of practices with the goal of acquiring more organic traffic to a website from search engines. Tactics include making changes to the technical and content aspects of a website in order to improve its visibility.\u003c/p\u003e"},{"id":208,"title":"SERP","language":"en","content":"\u003cp\u003eStands for Search Engine Results Page, and is the listing of all the web pages, advertisements, and SERP features given by a search engine in response to a query.\u003c/p\u003e"},{"id":209,"title":"SERP Features (such as Rich Snippet)","language":"en","content":"\u003cp\u003eA SERP feature is any result on a Google Search Engine Results Page (SERP) that is not a traditional organic result. The most common SERP Features are paid results, featured snippets, local packs, knowledge panels, etc.\u003c/p\u003e"},{"id":210,"title":"SERP Source","language":"en","content":"\u003cp\u003eRefers to a snapshot of the Search Engine Results Page where Semrush gathered its data. When Semrush determines a ranking for a domain/keyword, you can see the ranking reflected in the SERP Source. Once you click the icon, a pop–up window will be displayed asking you to “View the SERP”, and then you can see the screenshot.\u003c/p\u003e"},{"id":211,"title":"SERP Volatility","language":"en","content":"\u003cp\u003eThe change in the positions on SERP that are usually caused by an update of the Google database or algorithm. The cause of great angst and consternation for webmasters whose rankings slip in the SERPs. Or, the period of time during a Google index update when different data centers have different data.\u003c/p\u003e"},{"id":212,"title":"Serviceable Available Market (SAM)","language":"en","content":"\u003cp\u003eThe amount of demand within the Total Addressable Market from individuals who are ready and able to purchase an offered product or service.\u003c/p\u003e"},{"id":201,"title":"SE Traffic Price","language":"en","content":"\u003cp\u003eEstimated monthly price for an Ad campaign for the same amount of organic traffic as shown in the Domain's report.\u003c/p\u003e"},{"id":213,"title":"Share of Voice (in Semrush)","language":"en","content":"\u003cp\u003eA metric that considers the total combined volume of all of the keywords in a Position Tracking campaign, and shows the ratio of traffic that each site gets. This metric is weighted by the actual number of searches and estimated traffic rather than just by the number of keywords. Share of voice represents how often a website shows up out of every search, not just every keyword.\u003c/p\u003e"},{"id":214,"title":"Sitelinks","language":"en","content":"\u003cp\u003eA SERP Feature that shows the domain's main page as well as more specially, targeted internal links.\u003c/p\u003e"},{"id":215,"title":"Sitemap.xml","language":"en","content":"\u003cp\u003eAn XML file listing the URLs of a website. This file communicates to bots and crawlers what files and information are available on a site. When search engines are crawling a website, they will review the sitemap to understand what is important and how to navigate the site to find documents and files to crawl and index. This is different from a site map HTML file, which is used to show people the areas of a website.\u003c/p\u003e"},{"id":216,"title":"SMM (Social media marketing)","language":"en","content":"\u003cp\u003eA professional service that uses social media platforms to promote a product or service on the Internet.\u003c/p\u003e"},{"id":217,"title":"Social Traffic","language":"en","content":"\u003cp\u003eTraffic that comes to your site from various social media platforms.\u003c/p\u003e"},{"id":218,"title":"Split Testing","language":"en","content":"\u003cp\u003eSometimes referred to as A/B Testing, the process of comparing two versions of a web page, email, or another marketing asset with just one varying element. For instance, if you’re A/B testing a headline, you would create two versions of the same page with only the headline changed, and would then track which version performs better.\u003c/p\u003e"},{"id":219,"title":"Sponsored","language":"en","content":"\u003cp\u003eAn attribute that is used for all paid/sponsored content. To mark sponsored content, add the rel=\"sponsored\" attribute to the corresponding link:\u003cbr\u003e\u0026lt;a href=\"http://www.awesomeurl.com/\" rel=\"nofollow sponsored\"\u0026gt;Link text\u0026lt;/a\u0026gt;\u003c/p\u003e"},{"id":220,"title":"SSL Certificate","language":"en","content":"\u003cp\u003eA small data file that encrypts and protects digital information. When a certificate is implemented by a site, it ensures a secure connection between a web server and web browser, protecting the information of the Internet user and website. When a website uses an SSL certificate it will add the padlock icon and https to the website’s address.\u003c/p\u003e"},{"id":221,"title":"Structured Data (markup)","language":"en","content":"\u003cp\u003eA semantic vocabulary of tags (or microdata) that you can add to your HTML to improve the way search engines read and represent your page in SERPs.\u003c/p\u003e"},{"id":222,"title":"Subdomain","language":"en","content":"\u003cp\u003eAn area of a website within a root domain that has its own address indicated by its name and a period before the root domain. For example, blog.example.com is a subdomain within the example.com root domain.\u003c/p\u003e"},{"id":223,"title":"Subfolder","language":"en","content":"\u003cp\u003eA subfolder is a section within a website indicated by a slash “/” after the TLD and the name of the folder. For example, example.com/subfolder is a subfolder within the example.com domain.\u003c/p\u003e"},{"id":224,"title":"TF-IDF (Term Frequency — Inverse Document Frequency)","language":"en","content":"\u003cp\u003eA way of measuring how important a certain term is for comprehension and the subject of an entire document. Basically, it tells you how important the target phrase is based on how frequently it is mentioned within the set of text.\u003c/p\u003e"},{"id":225,"title":"Time on Page","language":"en","content":"\u003cp\u003eThe amount of time that a user spends on one page before clicking away. This can be used as an indication of the quality and relevance of the page’s content.\u003c/p\u003e"},{"id":226,"title":"Title Tag","language":"en","content":"\u003cp\u003eAn HTML tag, also known as a page title that specifies the title of a webpage. The code is placed within the header tag (\u0026lt;head\u0026gt;) of a webpage’s HTML. The text written in the tag is what will appear as the page’s clickable title when it ranks on a search engine results page. For this reason, title tags are highly important to SEO. In the written form the title tag looks like:\u003cbr\u003e\u0026lt;title\u0026gt;Title of Page\u0026lt;/title\u0026gt;\u003c/p\u003e"},{"id":227,"title":"TLD (Top Level Domain)","language":"en","content":"\u003cp\u003eRepresents the extension of a domain (.gov, .org, .edu, .com, etc.)\u003c/p\u003e"},{"id":228,"title":"Topic Efficiency (in Topic Research)","language":"en","content":"\u003cp\u003eA qualitative metric that represents the ratio between a topic’s search volume and difficulty. A higher Topic Efficiency score is generally the result of higher volume and lower difficulty. High Topic Efficiency can represent a good topic to target with content marketing efforts.\u003c/p\u003e"},{"id":229,"title":"Total Addressable Market (TAM)","language":"en","content":"\u003cp\u003eThe total demand from all individuals within your target market. This number includes demand from those who need an offered product or service, even if they’re not willing, ready, or able to make a purchase.\u003c/p\u003e"},{"id":230,"title":"Total Blocking Time (TBT) ","language":"en","content":"\u003cp\u003eA metric that measures the total amount of time between First Contentful Paint (FCP) and Time to Interactive (TTI) where the main thread was blocked for long enough to prevent input responsiveness. This metric is also recommended to be used as a replacement for FID in lab testing scenarios for Core Web Vitals.\u003c/p\u003e"},{"id":231,"title":"Total Engagement (Social Tracker)","language":"en","content":"\u003cp\u003eA sum of all audience interactions on a social network over your set date range. Since each network has different ways to engage people, we measure engagement differently on each network. By default, the date range in the tool is set to the past 30 days, but it can be adjusted to measure engagement over a longer or shorter period of time. Total engagement on each network is calculated in the following way:\u003cbr\u003e-Facebook: sum of shares, likes, reactions (wow's, sad's, angry's, etc), and comments made on all posts during the selected time period.\u003cbr\u003e-Twitter: sum of all likes, retweets, and mentions of Twitter handle during the selected time period.\u003cbr\u003e-Instagram: sum of all the likes and comments on a post.\u003c/p\u003e"},{"id":232,"title":"Tracking Code","language":"en","content":"\u003cp\u003eA small piece of JavaScript code placed on a website that sends data to Google Analytics. The tracking code is what enables Google Analytics to report information about your audience, including how they got to your website, how long they stayed, and what they did while they were there.\u003c/p\u003e"},{"id":234,"title":"Traffic Cost (found in Domain Analytics)","language":"en","content":"\u003cp\u003eHow much an advertiser would have to spend on average per month in Google Ads to receive all the traffic the source received from organic search for all of the keywords and positions listed in the report. This number is provided to give you a baseline estimation of how valuable a domain’s keyword portfolio is. This metric is gathered through a proprietary method that takes multiple values into consideration including CPC, volume, competition level, and more.\u003c/p\u003e"},{"id":233,"title":"Traffic % (in the Organic Positions \u0026 Advertising Positions reports)","language":"en","content":"\u003cp\u003eA metric that represents how much of the overall site traffic is coming from the specific keyword to a specific page. The Traffic % coincides with the overall traffic number shown in the top left in both reports. You will notice a Traffic % for each keyword and the corresponding landing page the queried domain ranks for.\u003c/p\u003e"},{"id":235,"title":"Trend (in Semrush)","language":"en","content":"\u003cp\u003eA graph that Indicates the changes in the number of searches for this keyword over the last 12 months.\u003c/p\u003e"},{"id":236,"title":"UGC (User-generated content)","language":"en","content":"\u003cp\u003eUser Generated Content is any form of content written and published on the user side of an online platform. Common cases include posts on social media sites, comment threads, forums, or other websites where users can interact and publish their thoughts. UGC is also a rel attribute's value that labels links within all user-generated content, including comments and forum posts. The UGC value may be omitted if the content is created by contributors or noteworthy authors. To make a UGC link, add the rel=\"UGC\" attribute to the corresponding link, i.e:\u003cbr\u003e\u0026lt;a href=\"http://www.awesomeurl.com/\" rel=\"nofollow UGC\"\u0026gt;Link text\u0026lt;/a\u0026gt;\u003c/p\u003e"},{"id":237,"title":"URL (Google Ads)","language":"en","content":"\u003cp\u003eThe landing page to which a user is redirected after clicking on an ad in Google Ads.\u003c/p\u003e"},{"id":238,"title":"URL (Landing page)","language":"en","content":"\u003cp\u003eThe landing page to which a user is redirected after clicking on a search result.\u003c/p\u003e"},{"id":239,"title":"URL (Uniform Resource Locator) ","language":"en","content":"\u003cp\u003eA web address of a page or document on the World Wide Web. Internet users can enter a URL in a browser to find a page they are looking for. For example, https://www.semrush.com/kb/925–glossary is a URL.\u003c/p\u003e"},{"id":240,"title":"Visibility % (in Position Tracking)","language":"en","content":"\u003cp\u003eA metric that refers to how visible the domain, subdomain, or URL you're tracking is across the results pages of the keywords added to your project. This will be the metric displayed in the line graph in your project. If this number is at 100% this would mean that the domain, subdomain, or URL being tracked is ranking in the 1st position for all of the keywords in the campaign target.\u003c/p\u003e"},{"id":260,"title":"Voice Search SEO","language":"en","content":"\u003cp style=\"text-align:justify;\"\u003eVoice search SEO is the process of optimizing your website content and local listings to appear as results for voice search queries. The objective is to increase your likelihood of appearing in voice search results on platforms such as Google Assistant, Siri, and Alexa.\u003c/p\u003e"},{"id":241,"title":"Volatility (in Semrush)","language":"en","content":"\u003cp\u003eA metric that measures the overall amount of change happening to search engine results.\u003c/p\u003e"},{"id":242,"title":"Volume (Search Volume)","language":"en","content":"\u003cp\u003eThe average number of monthly searches for a keyword. Search volume is a measure of the total number of searches that are performed through search engines, expressed as the average monthly volume during the previous 12–month period.\u003c/p\u003e"},{"id":243,"title":"White Hat SEO ","language":"en","content":"\u003cp\u003eSEO techniques, which conform to best practice guidelines, and do not attempt to unscrupulously “game” or manipulate SERPs.\u003c/p\u003e"},{"id":1,"title":"301 redirect","language":"en","content":"\u003cp\u003eAn HTTP status code is used to indicate a permanent redirect forwarding of one URL to another. Once a 301 redirect is added to a page, all users and bots that go to that page will automatically be sent to the redirected page. These redirects can help a website retain SEO value from a backlink going to a page that no longer exists.\u003c/p\u003e"},{"id":2,"title":"302 redirect","language":"en","content":"\u003cp\u003eAn HTTP status code that indicates a temporary redirect, similar to a 301 redirect. The main difference between the two redirects is that a 301 is permanent, and a 302 is temporary. In terms of SEO, search engines will not pass along the trust signals from the backlinks pointing to an old page through a 302 like they would through 301.\u003c/p\u003e"},{"id":3,"title":"307 redirect","language":"en","content":"\u003cp\u003eAn HTTP status code that indicates a temporary redirect – the resource requested has been temporarily moved to the URL given by the Location headers. The difference from 302 is that with the advent of HTTP 1.1, 307 has replaced it as a valid temporary redirect. While a 302 is a little vague, 307 states precisely that the requested URL has been moved to a temporary location and will be back in a while.\u003c/p\u003e"},{"id":4,"title":"403","language":"en","content":"\u003cp\u003eAn HTTP status code that indicates that a client is forbidden from accessing a valid URL. The server understands the request but can't fulfill it because of client-side issues.\u003c/p\u003e"},{"id":5,"title":"404","language":"en","content":"\u003cp\u003eAn HTTP status code that indicates when a webpage or document that can no longer be found by the server via the given URL.\u003c/p\u003e"},{"id":6,"title":"500 Internal Server Error","language":"en","content":"\u003cp\u003eAn HTTP status code that indicates that the server, while working as a gateway to get a response needed to handle the request, got an invalid response.\u003c/p\u003e"},{"id":7,"title":"502 Bad Gateway","language":"en","content":"\u003cp\u003eAn HTTP status code that indicates that the server has encountered a situation it doesn't know how to handle.\u003c/p\u003e"}]}},"__N_SSG":true},"page":"/digital-marketing-glossary","query":{},"buildId":"a101c555","assetPrefix":"//static.semrush.com/academy/public/a101c555","runtimeConfig":{"gtmId":"GTM-5K82J2","apiPublic":"","cookieName":"sso_token","forceSubdomain":false,"educationalCourseSlug":"educational-course","sentryConfig":{"dsn":"https://3f5d94ec05ee4934bf14e50ca509616a@www.semrush.com/_sentry/276","environment":"production","release":"a101c555","tracesSampleRate":0.2,"enabled":true,"traceExcludeUrls":["middleware","GET /api/check","/sitemap.xml","GET /api/search-webinars"],"debug":false},"isProd":true,"webinarsApiPublic":"/academy/api","domain":"semrush.com","isPreprod":false,"isFeature":false,"isLocal":false,"locales":["en","fr","es","pt","de","it","ja"],"port":"","protocol":"https"},"isFallback":false,"isExperimentalCompile":false,"gsp":true,"locale":"en","locales":["en","fr","es","pt","de","it","ja"],"defaultLocale":"en","domainLocales":[{"domain":"www.semrush.com","defaultLocale":"en"},{"domain":"fr.semrush.com","defaultLocale":"fr"},{"domain":"es.semrush.com","defaultLocale":"es"},{"domain":"pt.semrush.com","defaultLocale":"pt"},{"domain":"de.semrush.com","defaultLocale":"de"},{"domain":"it.semrush.com","defaultLocale":"it"},{"domain":"ja.semrush.com","defaultLocale":"ja"}],"scriptLoader":[]}</script><noscript></noscript><div id="sso-form"></div><div id="sso-captcha"></div></body></html>