Consumers’ Perceptions of Noncommunicable Diseases and Perceived Product Value Impacts on Healthy Food Purchasing Decisions

<!DOCTYPE html> <html lang="en" dir="ltr"> <head>  <script async src="https://www.googletagmanager.com/gtag/js?id=G-P63WKM1TM1"></script> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-P63WKM1TM1'); </script>  <script type="text/javascript" > (function(m,e,t,r,i,k,a){m[i]=m[i]||function(){(m[i].a=m[i].a||[]).push(arguments)}; m[i].l=1*new Date(); for (var j = 0; j < document.scripts.length; j++) {if (document.scripts[j].src === r) { return; }} k=e.createElement(t),a=e.getElementsByTagName(t)[0],k.async=1,k.src=r,a.parentNode.insertBefore(k,a)}) (window, document, "script", "https://mc.yandex.ru/metrika/tag.js", "ym"); ym(55165297, "init", { clickmap:false, trackLinks:true, accurateTrackBounce:true, webvisor:false }); </script> <noscript><div><img src="https://mc.yandex.ru/watch/55165297" style="position:absolute; left:-9999px;" alt="" /></div></noscript>    <title>Consumers’ Perceptions of Noncommunicable Diseases and Perceived Product Value Impacts on Healthy Food Purchasing Decisions</title> <meta name="description" content="Consumers’ Perceptions of Noncommunicable Diseases and Perceived Product Value Impacts on Healthy Food Purchasing Decisions"> <meta name="keywords" content="healthy food, perceived product value, perception of noncommunicable diseases, purchasing decisions"> <meta name="viewport" content="width=device-width, initial-scale=1, minimum-scale=1, maximum-scale=1, user-scalable=no"> <meta charset="utf-8"> <meta name="citation_title" content="Consumers’ Perceptions of Noncommunicable Diseases and Perceived Product Value Impacts on Healthy Food Purchasing Decisions"> <meta name="citation_author" content="Khatesiree Sripoothon"> <meta name="citation_author" content="Usanee Sengpanich"> <meta name="citation_author" content="Rattana Sittioum"> <meta name="citation_publication_date" content="2022/01/11"> <meta name="citation_journal_title" 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Diseases and Perceived Product Value Impacts on Healthy Food Purchasing Decisions</h5> <div class="card-body"> <p class="card-text"><strong>Authors:</strong> <a href="https://publications.waset.org/search?q=Khatesiree%20Sripoothon">Khatesiree Sripoothon</a>, <a href="https://publications.waset.org/search?q=Usanee%20Sengpanich"> Usanee Sengpanich</a>, <a href="https://publications.waset.org/search?q=Rattana%20Sittioum"> Rattana Sittioum</a> </p> <p class="card-text"><strong>Abstract:</strong></p> <p>The objective of this study is to examine the factors influencing consumer purchasing decisions about healthy food. This model consists of two latent variables: Consumer Perception relating to NCDs and Consumer Perceived Product Value. The study was conducted in the northern provinces of Thailand, which are popular with tourists and have received support from the government for health and wellness tourism. A survey was used as the data collection method, and the questionnaire was applied to 385 consumers. An accidental sampling method was used to identify the sample. The statistics of frequency, percentage, mean, and structural equation model were used to analyze the data obtained. Additionally, all factors had a significant positive influence on healthy food purchasing decisions (p<0.001) and were predictive of healthy food purchasing decisions at 46.20% (R2=0.462). Also, these findings seem to underline the supposition that consumer perceptions of NCDs and perceived product value are key variables that strengthen the competitive effects of healthy-friendly business entrepreneurs. Moreover, it reduces the countries' public health costs for treating patients with the disease of NCDs in Thailand.</p> <iframe src="https://publications.waset.org/10012363.pdf" style="width:100%; height:400px;" frameborder="0"></iframe> <p class="card-text"><strong>Keywords:</strong> <a href="https://publications.waset.org/search?q=healthy%20food" title="healthy food">healthy food</a>, <a href="https://publications.waset.org/search?q=perceived%20product%20value" title=" perceived product value"> perceived product value</a>, <a href="https://publications.waset.org/search?q=perception%20of%20noncommunicable%20diseases" title=" perception of noncommunicable diseases"> perception of noncommunicable diseases</a>, <a href="https://publications.waset.org/search?q=purchasing%20decisions" title=" purchasing decisions"> purchasing decisions</a> </p> <a href="https://publications.waset.org/10012363/consumers-perceptions-of-noncommunicable-diseases-and-perceived-product-value-impacts-on-healthy-food-purchasing-decisions" class="btn btn-primary btn-sm">Procedia</a> <a href="https://publications.waset.org/10012363/apa" target="_blank" rel="nofollow" class="btn btn-primary btn-sm">APA</a> <a href="https://publications.waset.org/10012363/bibtex" target="_blank" rel="nofollow" class="btn btn-primary btn-sm">BibTeX</a> <a href="https://publications.waset.org/10012363/chicago" target="_blank" rel="nofollow" class="btn btn-primary btn-sm">Chicago</a> <a href="https://publications.waset.org/10012363/endnote" target="_blank" rel="nofollow" class="btn btn-primary btn-sm">EndNote</a> <a href="https://publications.waset.org/10012363/harvard" target="_blank" rel="nofollow" class="btn btn-primary btn-sm">Harvard</a> <a href="https://publications.waset.org/10012363/json" target="_blank" rel="nofollow" class="btn btn-primary btn-sm">JSON</a> <a href="https://publications.waset.org/10012363/mla" target="_blank" rel="nofollow" class="btn btn-primary btn-sm">MLA</a> <a href="https://publications.waset.org/10012363/ris" target="_blank" rel="nofollow" class="btn btn-primary btn-sm">RIS</a> <a href="https://publications.waset.org/10012363/xml" target="_blank" rel="nofollow" class="btn btn-primary btn-sm">XML</a> <a href="https://publications.waset.org/10012363/iso690" target="_blank" rel="nofollow" class="btn btn-primary btn-sm">ISO 690</a> <a href="https://publications.waset.org/10012363.pdf" target="_blank" class="btn btn-primary btn-sm">PDF</a> <span class="bg-info text-light px-1 py-1 float-right rounded"> Downloads <span class="badge badge-light">561</span> </span> <p class="card-text"><strong>References:</strong></p> <br>[1] R. Kale and R. Deshmukh, Allied Market Research, Global Fast Food Market. Market Report. retrieved from https://www.alliedmarketresearch .com /fast-food-market (last accessed 18.10.2021), 2021. <br>[2] Southgate Medical Centre, The Bad Effects Of Eating Junk Food, retrieved from https://southgatemedical.com.au/the-bad-effects-of-eating-junk-food (last accessed 18.10.2021), 2021. <br>[3] WHO Team, Noncommunicable Diseases Progress Monitor 2020, retrieved from https://www.who.int/publications/i/item/ncd-progress-monitor-2020 (last accessed 18.10.2021), 2021. <br>[4] C. Vasuthada, L. Dechavoot, N. Jaikla, and S. Jarujit, “The Relationship between Perception toward Non-communicable Diseases and Health Promotion Behaviors for Non-communicable Diseases Prevention among People in Muang District, Chanthaburi Province,” Journal of Phrapokklao Nursing College, 29(2), 2018, pp. 47-59. <br>[5] Y. Nagamatsu, E. Barroga, Y. Sakyo, Y. Igarashi, and O. Y. Hirano, “Risks and perception of non-communicable diseases and health promotion behavior of middle-aged female immigrants in Japan,” BMC Women's Health, 88(20), 2020, pp. 1-9. <br>[6] B. Plasek, Z. Lakner, and A. Temesi, “Factors that Influence the Perceived Healthiness of Food-Review,” Nutrients, 12(6), 2020, p. 1881. <br>[7] P. Kotler, and K. Keller, Marketing management (Thirteen Edition ed.), NJ: Prentice Hall, 2009. <br>[8] M. L. De Andrade, R. R. Rodrigues, N. Antongiovanni, and D. T. Da Cunha, “Knowledge and risk perceptions of foodborne disease by consumers and food handlers at restaurants with different food safety profiles,” Food Research International, 121, 2019, pp. 845-853. <br>[9] S. Srinieng, and G.B. Thapa, “Consumers’ Perception of Environmental and Health Benefits, and Consumption of Organic Vegetable in Bangkok,” Agricultural and Food Economics, 6(5), 2018, pp. 1-17. <br>[10] A. Panuthai, and K. Siriyota, “Factors of Perceived Value and Service Quality Toward Brand Prestige Case Study: Japanese Premium Restaurants in Khonkaen Province,” in Conf. Rec. 2020 The International and National Conference in Business Administration and Accountancy 2020: INCBAA 2020. Chiang Mai: The Empress Hall, pp. 179-190. <br>[11] L. W. Gebremariam, A. Aoyama, A. B. Kahsay, Y. Hirakawa, C. Chiang, H. Yatsuya, and A. Matsuyama, “Perception and practice of ‘healthy’ diet in relation to non-communicable diseases among the urban and rural people in northern Ethiopia: a community-based qualitative study,” Nagoya Journal of Medical Science, 80(4), 2018, pp. 451-464. <br>[12] S. Lysonski, and S. Durvasula, “Consumer Decision Making Styles: A Multi-Country Investigation,” European Journal of Marketing, 30(12), 1996, pp. 10-21. <br>[13] W. G. Cochran, “Sampling Techniques third edition,” 1977 in Conf. Rec. John Wiley & Sons, Inc., pp. 292-324. <br>[14] J. F. Hair, W. Black, B. J. Babin, and R. E. Anderson, Multivariate Data Analysis: A Global Perspective (Seventh Edition), Pearson, 2010. <br>[15] C. Fornell, and D. F. Larcker, “Structural equation models with unobservable variables and measurement error: algebra and statistics”, Journal of Marketing Research, 18(3), 1981, pp. 382-8. <br>[16] J. Nunnally, Psychometric Theory, NY: McGraw-Hill, 1978. </div> </div> </div> </main> <footer> <div id="infolinks" class="pt-3 pb-2"> <div class="container"> <div style="background-color:#f5f5f5;" class="p-3"> <div class="row"> <div class="col-md-2"> <ul class="list-unstyled"> About <li><a href="https://waset.org/page/support">About Us</a></li> <li><a href="https://waset.org/page/support#legal-information">Legal</a></li> <li><a target="_blank" rel="nofollow" href="https://publications.waset.org/static/files/WASET-16th-foundational-anniversary.pdf">WASET celebrates its 16th foundational anniversary</a></li> </ul> </div> <div class="col-md-2"> <ul class="list-unstyled"> Account <li><a href="https://waset.org/profile">My Account</a></li> </ul> </div> <div class="col-md-2"> <ul class="list-unstyled"> Explore <li><a href="https://waset.org/disciplines">Disciplines</a></li> <li><a href="https://waset.org/conferences">Conferences</a></li> <li><a href="https://waset.org/conference-programs">Conference Program</a></li> <li><a href="https://waset.org/committees">Committees</a></li> <li><a href="https://publications.waset.org">Publications</a></li> </ul> </div> <div class="col-md-2"> <ul class="list-unstyled"> Research <li><a href="https://publications.waset.org/abstracts">Abstracts</a></li> <li><a href="https://publications.waset.org">Periodicals</a></li> <li><a href="https://publications.waset.org/archive">Archive</a></li> </ul> </div> <div class="col-md-2"> <ul class="list-unstyled"> Open Science <li><a target="_blank" rel="nofollow" href="https://publications.waset.org/static/files/Open-Science-Philosophy.pdf">Open Science Philosophy</a></li> <li><a target="_blank" rel="nofollow" href="https://publications.waset.org/static/files/Open-Science-Award.pdf">Open Science Award</a></li> <li><a target="_blank" rel="nofollow" href="https://publications.waset.org/static/files/Open-Society-Open-Science-and-Open-Innovation.pdf">Open Innovation</a></li> <li><a target="_blank" rel="nofollow" href="https://publications.waset.org/static/files/Postdoctoral-Fellowship-Award.pdf">Postdoctoral Fellowship Award</a></li> <li><a target="_blank" rel="nofollow" href="https://publications.waset.org/static/files/Scholarly-Research-Review.pdf">Scholarly Research Review</a></li> </ul> </div> <div class="col-md-2"> <ul class="list-unstyled"> Support <li><a href="https://waset.org/page/support">Support</a></li> <li><a href="https://waset.org/profile/messages/create">Contact Us</a></li> <li><a href="https://waset.org/profile/messages/create">Report Abuse</a></li> </ul> </div> </div> </div> </div> </div> <div class="container text-center"> <hr style="margin-top:0;margin-bottom:.3rem;"> <a href="https://creativecommons.org/licenses/by/4.0/" target="_blank" class="text-muted small">Creative Commons Attribution 4.0 International License</a> <div id="copy" class="mt-2">© 2024 World Academy of Science, Engineering and Technology</div> </div> </footer> <a href="javascript:" id="return-to-top"><i class="fas fa-arrow-up"></i></a> <div class="modal" id="modal-template"> <div class="modal-dialog"> <div class="modal-content"> <div class="row m-0 mt-1"> <div class="col-md-12"> <button type="button" class="close" data-dismiss="modal" aria-label="Close"><span aria-hidden="true">×</span></button> </div> </div> <div class="modal-body"></div> </div> </div> </div> <script src="https://cdn.waset.org/static/plugins/jquery-3.3.1.min.js"></script> <script src="https://cdn.waset.org/static/plugins/bootstrap-4.2.1/js/bootstrap.bundle.min.js"></script> <script src="https://cdn.waset.org/static/js/site.js?v=150220211556"></script> <script> jQuery(document).ready(function() { /*jQuery.get("https://publications.waset.org/xhr/user-menu", function (response) { jQuery('#mainNavMenu').append(response); });*/ jQuery.get({ url: "https://publications.waset.org/xhr/user-menu", cache: false }).then(function(response){ jQuery('#mainNavMenu').append(response); }); }); </script> </body> </html>

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Consumers’ Perceptions of Noncommunicable Diseases and Perceived Product Value Impacts on Healthy Food Purchasing Decisions