Automation keeps Spotify's ad business growing year over year.

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500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper column-container-component"> <div class="bg-snow bg-opacity">  </div> <div class="container"> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-1 col-md-1 col-lg-1"> </div> <div class="col text-left col-xs-12 col-sm-11 col-md-11 col-lg-11"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid margin-20-top-lg margin-0-top-xs column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-9 col-md-9 col-lg-9"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid column-container-component"> <div class=" bg-opacity">  </div> <div class="row columns-wrapper "> <div class="col col-sm-3 col-md-3 col-lg-3"><div class="imageComponent parbase section"> <div class=" image-link"> <img class="lazy img-responsive margin-30-top-lg " alt="Spotify logo" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/customer-stories/spotify/spotify-transparent.png"/> </div> </div> </div> <div class="col col-sm-9 col-md-9 col-lg-9"> </div> </div> <div class="row"> </div> </div> </div> <div class="headingComponent parbase section"> <h2 id="customer-snapshot" class=" h4 text-stratus text-left salesforce-sans-bold margin-30-top-lg margin-20-bottom-lg margin-10-bottom-xs " style="; "> <span class=" header-text "> Customer Snapshot </span> </h2> </div> <div class="headingComponent parbase section"> <h1 id="automation-keeps-spotifys-ad-business-growing-year-over-year" class=" avantgarde-l text-stratus text-left avant-garde-demi margin-20-bottom-lg margin-10-bottom-xs " style="; "> <span class=" header-text "> Automation keeps Spotify's ad business growing year over year. </span> </h1> </div> <div class="headingComponent parbase section"> <h2 id="learn-how-the-streaming-giant-boosted-advertising-sales-and-improved-productivity" class=" avantgarde-m text-stratus text-left avant-garde-demi margin-20-bottom-lg margin-20-bottom-xs " style="; "> <span class=" header-text "> Learn how the streaming giant boosted advertising sales and improved productivity. </span> </h2> </div> <div class="labelSmallComponent headingComponent parbase section"> <div id="time-to-read-21-minutes" class=" h5 text-altostratus text-left salesforce-sans-bold margin-10-top-lg margin-10-top-md margin-10-top-sm margin-10-top-xs margin-10-bottom-lg margin-20-bottom-xs " style="; "> <span class=" header-text "> Time to read: 2.1 minutes </span> </div> </div> <div class="videoComponent vy-player parbase section"><div class="margin-30-top-lg margin-20-bottom-lg "> <div class="vy-player-container paddingDefaultBottomLg paddingDefaultBottomMd paddingDefaultBottomSm paddingDefaultBottomXs"> <div class="vidyard-player-embed" data-uuid='k4TMGnYXSi2sX1gkEKEFhS' data-v="4" data-type="inline"></div> </div> <script type="text/javascript" data-uuid='k4TMGnYXSi2sX1gkEKEFhS'> window.SfdcWwwBase && window.SfdcWwwBase.videoComponent && window.SfdcWwwBase.videoComponent.updateChapter(document.scripts[document.scripts.length - 1].getAttribute("data-uuid")); if(!window.vidyardEmbed){ window.videoUtils && window.videoUtils.loadScriptOnce("https://play.vidyard.com/embed/v4.js", "Vidyard", true); } else { window.vidyardEmbed.api.renderDOMPlayers(); } </script> </div> <script> (function($) { // Add 'Configuration' global object with details of our Adobe Analytics instance window.Configuration = window.Configuration || {}; var rsid = (typeof Server !== 'undefined') ? Server.getAccount() : ''; $.extend(window.Configuration, { PUBLISHER: '8D6C67C25245AF020A490D4C@AdobeOrg', MCID: '8D6C67C25245AF020A490D4C@AdobeOrg', NAMESPACE: 'salesforce', CHANNEL: 'salesforce', RSID: rsid, TRACKING_SERVER: 'salesforce.sc.omtrdc.net', HEARTBEAT_TRACKING_SERVER: 'salesforce.hb.omtrdc.net', DEBUG: false }); }(jQuery)); // End of IIFE </script> </div> <div class="bodyCopyComponent parbase section"><div class="margin-0-top-lg margin-100-right-lg margin-0-right-sm margin-100-left-lg margin-0-left-sm text-size-large-footnote line-height-default "> <div style="text-align: center;">Spotify is obsessed with creating moments of audio magic. That’s why its advertising uses data to pair content users love with what they might be interested in.</div> </div> </div> <div class="bodyCopyComponent parbase section"><div class="margin-40-top-lg margin-60-right-lg margin-0-right-md text-size-default line-height-32 "> <p>Spotify Advertising boosted B2B ad sales conversions with automation and personalized web content, leading to higher quality ads for millions of listeners.</p> <p><b>What you need to know</b></p> <p>Spotify is known for matching people to the content they love, whether music, podcasts, or even ads. Behind the scenes, manual sales tasks and a disjointed view of advertisers made it difficult to sell efficiently and grow revenue. With a single source of advertiser data, automated seller activity capture, and real-time collaboration, Spotify Advertising increased sales team productivity by 40% by cutting down on meetings and email traffic.</p> </div> </div> <div class="bodyCopyComponent parbase section"><div class="margin-20-top-lg margin-60-right-lg margin-0-right-md text-size-default line-height-32 "> <p><b>Why it matters</b></p> <p>The perfect song can set the mood, but the wrong ad can kill it. Yet, when personalization helps millions of listeners discover both new artists and brands, it can amplify customer relationships. With a 360-degree view of its advertising business, Spotify can see how much ad inventory it has left on certain products and who's buying it to serve up the right ads to the right customers at the right time.</p> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid margin-30-top-lg margin-0-top-xs column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="headingComponent parbase section"> <div id="were-using-salesforce-to-give-our-advertisers-real-time-information-about-the-audiences-theyre-reaching" class=" avantgarde-lgr text-stratus text-left avant-garde-demi col-lg-11 margin-20-top-lg margin-20-top-xs " style="; "> <span class=" header-text "> “We're using Salesforce to give our advertisers real-time information about the audiences they're reaching.” </span> </div> </div> <div class="headingComponent parbase section"> <p id="dan-walsh" class=" avantgarde-medium text-stratus text-left avant-garde-demi col-xs-9 col-sm-12 col-lg-11 margin-20-top-lg margin-0-top-sm margin-0-top-xs margin-0-bottom-lg margin-0-bottom-xs " style="; "> <span class=" header-text "> Dan Walsh </span> </p> </div> <div class="bodyCopyComponent parbase section"><div class="margin-20-bottom-lg text-size-default line-height-default "> Global Head of Business Strategy & Operations, Spotify Advertising </div> </div> </div> </div> <div class="row"> </div> </div> </div> <div class="bodyCopyComponent parbase section"><div class="margin-20-top-lg margin-60-right-lg margin-0-right-md text-size-default line-height-32 "> <p><b>What the difference looks like</b></p> <p>Before Salesforce, Spotify Advertising had highly manual and inefficient processes that impacted its ability to be as customer-centric as possible. Here's how Spotify Advertising is improving those processes to deliver the optimal experience for customers:</p> <ul> <li>It previously took months for Spotify Advertising to gather and act on campaign data. Now, Salesforce acts as a <a href="https://www.salesforce.com/eu/products/sales/">single source of truth</a> for Spotify’s ad inventory. Executives and ad reps have full visibility of the sales pipeline with dashboards and AI-powered insights from <a href="https://www.salesforce.com/eu/products/ai-for-sales/">Sales Cloud Einstein</a>.<br /> </li> <li>Opportunity Scoring helps reps sell fast with AI by prioritizing leads based on those most likely to close.</li> <li>In less than seven days, data flows into Spotify’s <a href="https://www.salesforce.com/eu/products/marketing/">marketing environment</a> for follow-up. Spotify Advertising has also increased the number of marketing campaigns it runs each year fivefold simply by automating customer journeys like registration.<br /> </li> <li>Spotify Advertising uses a third party tool to track website visits. With <a href="https://www.salesforce.com/eu/products/marketing-personalization/">Personalization</a>, visitors see customized buttons and banners based on their previous activity, leading to a 53% increase in click-through rates. A prospect’s level of engagement then determines whether they speak to a sales rep or see self-service options.</li> </ul> </div> </div> <div class="bodyCopyComponent parbase section"><div class="margin-20-top-lg margin-60-right-lg margin-0-right-md text-size-default line-height-32 "> <ul> <li>Spotify teams, external partners, and vendors connect and communicate in one place with <a href="https://www.salesforce.com/eu/products/slack/">Slack</a>. This has helped reduce meetings and emails, increasing productivity by 40%.<br /> <br /> <ul> <li>Automated workflows in Slack have also simplified the campaign lifecycle for sales. Now, Slack keeps reps informed on account progress all the way from RFP to payment.<br /> <br /> </li> </ul> </li> <li>With <a href="https://www.tableau.com/products/crm-analytics" target="_blank">CRM Analytics</a>, Spotify knows which customers are in danger of leaving or decreasing spend. Dashboards help teams monitor and understand account health, revenue performance, and product adoption, among other fields. This way, sales can follow up with customers who need additional help or attention.<br /> <br /> </li> </ul> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" removeGutters columns-wrapper container-fluid margin-20-top-lg margin-20-bottom-lg column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-4 col-lg-4"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" removeGutters columns-wrapper container-fluid column-container-component"> <div class="bg-cirrus bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="metricComponent parbase section"><div class="metric center-div text-snow metric-lg margin-30-top-lg "> <p class="value text-center">40<span class="symbol-trailing">%</span></p> </div> </div> <div class="headingComponent parbase section"> <p id="increase-in-sales-productivity" class=" h4 text-snow text-center salesforce-sans-bold margin-10-top-lg margin-30-bottom-lg " style="; "> <span class=" header-text "> increase in sales <br/> productivity </span> </p> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-12 col-md-4 col-lg-4"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" removeGutters columns-wrapper container-fluid column-container-component"> <div class="bg-rain bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-center col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="metricComponent parbase section"><div class="metric center-div text-stratus metric-lg margin-30-top-lg "> <p class="value text-center">95<span class="symbol-trailing">%</span></p> </div> </div> <div class="headingComponent parbase section"> <p id="faster-client-data-query-for-campaigns" class=" h4 text-stratus text-center salesforce-sans-bold hidden-md margin-10-top-lg margin-30-bottom-lg " style="; "> <span class=" header-text "> faster client data query <br/> for campaigns </span> </p> </div> <div class="headingComponent parbase section"> <p id="faster-client-data-query-for-campigns" class=" h4 text-stratus text-center salesforce-sans-bold hidden-xs hidden-sm hidden-lg margin-10-top-lg margin-30-bottom-lg " style="; "> <span class=" header-text "> FASTER CLIENT DATA <br/> QUERY FOR CAMPIGNS </span> </p> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-12 col-md-4 col-lg-4"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" removeGutters columns-wrapper container-fluid column-container-component"> <div class="bg-stratus bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="metricComponent parbase section"><div class="metric center-div text-snow metric-lg margin-30-top-lg "> <p class="value text-center">19<span class="symbol-trailing">%</span></p> </div> </div> <div class="headingComponent parbase section"> <p id="yoy-advertising-revenue-growth" class=" h4 text-snow text-center salesforce-sans-bold margin-10-top-lg margin-30-bottom-lg " style="; "> <span class=" header-text "> YoY advertising <br/> revenue growth </span> </p> </div> </div> </div> <div class="row"> </div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> <div class="bodyCopyComponent parbase section"><div class="margin-0-top-lg margin-60-right-lg margin-0-right-md margin-20-bottom-lg text-size-default line-height-32 "> <i>*Spotify ad sale performance is influenced by a multitude of internal and external factors.</i> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-3 col-md-3 col-lg-3"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="headingComponent parbase section"> <h2 id="share-story" class=" h3 text-stratus text-left salesforce-sans-bold margin-30-top-lg margin-10-bottom-lg " style="; "> <span class=" header-text "> Share Story </span> </h2> </div> <div class="socialMediaSharingComponent section"> <div> <div class="share-icon-row margin-10-bottom-lg"> <div class="share-icon"> <a target="_blank" href="https://www.facebook.com/sharer/sharer.php?u=https://www.salesforce.com/eu/resources/customer-stories/spotify-improved-advertising-productivity/" title="Facebook" alt="Facebook"> <img data-src="//www.salesforce.com/content/dam/web/global/svg-icons/facebook-day.svg?version=2024101" alt="Facebook" class="lazy text-salesforce-gray salesforce-social-icon " src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif"/> </a> </div> <div class="share-icon"> <a class="twitter" target="_blank" href="https://twitter.com/intent/tweet?url=https://www.salesforce.com/eu/resources/customer-stories/spotify-improved-advertising-productivity/&text=&via=salesforce" title="Twitter" alt="Twitter" data-pagetitle="Personalized Spotify ads set the mood for 53% higher click-through."> <img data-src="//www.salesforce.com/content/dam/web/global/svg-icons/twitter-day.svg?version=2024101" alt="Twitter" class="lazy text-salesforce-gray salesforce-social-icon " src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif"/> </a> </div> <div class="share-icon"> <a target="_blank" href="https://www.linkedin.com/cws/share?url=https://www.salesforce.com/eu/resources/customer-stories/spotify-improved-advertising-productivity/" title="LinkedIn" alt="LinkedIn"> <img data-src="//www.salesforce.com/content/dam/web/global/svg-icons/linkedin-day.svg?version=2024101" alt="LinkedIn" class="lazy text-salesforce-gray salesforce-social-icon " src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif"/> </a> </div> </div> </div> </div> <div class="barComponent parbase section"><div class="margin-20-top-lg margin-20-bottom-lg bg-karl-the-fog bar-align-center " style="height:2px;width:100%;"></div> </div> <div class="headingComponent parbase section"> <h2 id="products-used" class=" h3 text-stratus text-left salesforce-sans-bold " style="; "> <span class=" header-text "> Products Used </span> </h2> </div> <div class="barComponent parbase section"><div class="margin-20-top-lg margin-20-bottom-lg bg-karl-the-fog bar-align-center " style="height:2px;width:100%;"></div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-3 col-md-3 col-lg-3"><div class="headingComponent parbase section"> <div class=" h5 text-night text-center salesforce-sans-regular hidden-xs margin-0-top-sm margin--10-bottom-sm " style="; "> <svg style="background:url('/content/dam/web/global/icons/product/marketing-day.svg?version=1732297456728') no-repeat;" class="salesforce-icon cloud-icon-all " aria-hidden="true" alt=""> </svg> <span class=" header-text head-text "> </span> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-9 col-md-9 col-lg-9"><div class="buttonCTAComponent parbase section"> <div class="margin-0-top-sm text-left "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container "> <a class="btn btn-lg simple-link salesforce-sans-bold " aria-label="Marketing Cloud" data-content-replacement-close-color="sfdc-swap-button-day" href="/eu/products/marketing-cloud/overview/?d=cta-body-promo-1"> <span> Marketing Cloud <span class="salesforce-icon icon-sfdc-icon-right-arrow"></span> </span> </a> </div> </div> </div></div> </div> </div> <div class="row"> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-3 col-md-3 col-lg-3"><div class="headingComponent parbase section"> <div class=" h5 text-night text-center salesforce-sans-regular hidden-xs margin-0-top-sm margin--10-bottom-sm " style="; "> <svg style="background:url('/content/dam/web/global/icons/product/sales-day.svg?version=1732297456737') no-repeat;" class="salesforce-icon cloud-icon-all " aria-hidden="true" alt=""> </svg> <span class=" header-text head-text "> </span> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-9 col-md-9 col-lg-9"><div class="buttonCTAComponent parbase section"> <div class="margin-0-top-sm text-left "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container "> <a class="btn btn-lg simple-link salesforce-sans-bold " aria-label="Sales AI" data-content-replacement-close-color="sfdc-swap-button-day" href="https://www.salesforce.com/eu/products/ai-for-sales?d=cta-body-promo-2"> <span> Sales AI <span class="salesforce-icon icon-sfdc-icon-right-arrow"></span> </span> </a> </div> </div> </div></div> </div> </div> <div class="row"> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-3 col-md-3 col-lg-3"><div class="headingComponent parbase section"> <div class=" h5 text-night text-center salesforce-sans-regular hidden-xs margin-0-top-sm margin--10-bottom-sm " style="; 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"> <svg style="background:url('/content/dam/web/global/icons/product/tableau-day.svg?version=1732297456756') no-repeat;" class="salesforce-icon cloud-icon-all " aria-hidden="true" alt=""> </svg> <span class=" header-text head-text "> </span> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-9 col-md-9 col-lg-9"><div class="buttonCTAComponent parbase section"> <div class="margin-0-top-sm text-left "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container "> <a class="btn btn-lg simple-link salesforce-sans-bold " aria-label="CRM ANALYTICS" data-content-replacement-close-color="sfdc-swap-button-day" href="https://www.tableau.com/products/crm-analytics?d=cta-body-promo-4" target="_blank"> <span> CRM ANALYTICS <span class="salesforce-icon icon-sfdc-icon-right-arrow"></span> </span> </a> </div> </div> </div></div> </div> </div> <div class="row"> </div> </div> </div> <div class="ghost section"> </div> <div class="ghost section"> </div> <div class="ghost section"> </div> <div class="ghost section"> </div> </div> </div> <div class="row"> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" hidden-xs columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="headingComponent parbase section"> <h2 id="related-content" class=" h3 text-stratus text-left salesforce-sans-bold margin-30-top-lg " style="; 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"> <span class=" header-text "> Solution </span> </p> </div> <div class="headingComponent parbase section"> <p id="sell-faster-smarter-and-more-efficiently-with-ai-data-crm" class=" h4 text-cirrus text-left salesforce-sans-regular " style="; "> <span class=" header-text "> Sell faster, smarter, and more efficiently with AI + Data + CRM. </span> </p> </div> </div> <div class="card-overlay-container"> <a class="screen-reader-text" href="https://www.salesforce.com/eu/products/sales">Sell faster, smarter, and more efficiently with AI + Data + CRM.</a> </div> </div> </div> </div> <div class="cardComponent parbase section"> <div class="thumbnail margin-40-top-lg margin-40-bottom-xs bg-snow "> <div class="thumbnail-content thumbnail-linked" data-href="/eu/resources/customer-stories/schneider-electric-boosts-customer-satisfaction/?d=cta-right-rail-2"> <a href="/eu/resources/customer-stories/schneider-electric-boosts-customer-satisfaction/?d=cta-right-rail-2" class="card-destination-link hidden-lg hidden-md hidden-sm hidden-xs" title="3 weeks’ work in 1 day: How Schneider Electric serves customers faster.">3 weeks’ work in 1 day: How Schneider Electric serves customers faster.</a> <div class="graphic "> <div class=" image-link"> <img class="lazy img-responsive " alt="3 weeks’ work in 1 day: How Schneider Electric serves customers faster." src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/resource-center/customer-stories/schneider-electric/schneider-og-2023-image.png"/> </div> </div> <div class="caption"> <div class="labelSmallComponent headingComponent parbase section"> <p id="customer-story" class=" h5 text-altostratus text-left salesforce-sans-bold margin-10-right-lg margin-10-bottom-lg " style="; "> <span class=" header-text "> Customer Story </span> </p> </div> <div class="headingComponent parbase section"> <p id="3-weeks-work-in-1-day-how-schneider-electric-serves-customers-faster" class=" h4 text-cirrus text-left salesforce-sans-regular " style="; "> <span class=" header-text "> 3 weeks’ work in 1 day: How Schneider Electric serves customers faster. </span> </p> </div> </div> <div class="card-overlay-container"> <a class="screen-reader-text" href="/eu/resources/customer-stories/schneider-electric-boosts-customer-satisfaction/">3 weeks’ work in 1 day: How Schneider Electric serves customers faster.</a> </div> </div> </div> </div> <div class="cardComponent parbase section"> <div class="thumbnail margin-40-top-lg margin-40-bottom-xs bg-snow "> <div class="thumbnail-content thumbnail-linked" data-href="https://www.salesforce.com/eu/blog/category/sales/?d=cta-right-rail-3"> <a href="https://www.salesforce.com/eu/blog/category/sales/?d=cta-right-rail-3" class="card-destination-link hidden-lg hidden-md hidden-sm hidden-xs"></a> <div class="graphic "> <div class=" image-link"> <img class="lazy img-responsive " alt="Salesblazer: Take your sales game to a whole new level." src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/resource-center/customer-stories/spotify-right-rail-2.png"/> </div> </div> <div class="caption"> <div class="labelSmallComponent headingComponent parbase section"> <p id="blog" class=" h5 text-altostratus text-left salesforce-sans-bold margin-10-right-lg margin-10-bottom-lg " style="; 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"> <span class=" header-text "> Solution </span> </p> </div> <div class="headingComponent parbase section"> <p id="sales-team-productivity" class=" h3 text-cirrus text-left salesforce-sans-regular margin-10-bottom-lg bottom-row-headline" style="; " data-equalize="bottom-row-headline"> <span class=" header-text "> Sales Team Productivity </span> </p> </div> </div> <div class="card-overlay-container"> <a class="screen-reader-text" href="https://www.salesforce.com/eu/products/sales-team-productivity/">Sales team productivity</a> </div> </div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-4 col-md-4 col-lg-4"><div class="cardComponent parbase section"> <div class="thumbnail margin-0-top-lg margin-60-bottom-lg margin-30-bottom-xs bg-snow "> <div class="thumbnail-content thumbnail-linked" data-href="/eu/resources/research-reports/state-of-the-connected-customer/?d=cta-bottom-row-3"> <a href="/eu/resources/research-reports/state-of-the-connected-customer/?d=cta-bottom-row-3" class="card-destination-link hidden-lg hidden-md hidden-sm hidden-xs" title="State of the Connected Customer Report">State of the Connected Customer Report</a> <div class="graphic "> <div class=" image-link"> <img class="lazy img-responsive margin-0-top-lg margin-0-bottom-lg " alt="State of the connected customer" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/nl_nl/www/images/products/form-conf-tablet.png"/> </div> </div> <div class="caption"> <div class="labelSmallComponent headingComponent parbase section"> <p id="report" class=" h5 text-altostratus text-left salesforce-sans-bold margin-10-top-lg margin-10-top-md margin-10-top-sm margin-10-top-xs margin-10-bottom-lg " style="; "> <span class=" header-text "> Report </span> </p> </div> <div class="headingComponent parbase section"> <p id="state-of-the-connected-customer" class=" h3 text-cirrus text-left salesforce-sans-regular margin-10-bottom-lg bottom-row-headline" style="; " data-equalize="bottom-row-headline"> <span class=" header-text "> State of the Connected Customer </span> </p> </div> </div> <div class="card-overlay-container"> <a class="screen-reader-text" href="/eu/resources/research-reports/state-of-the-connected-customer/">State of the Connected Customer</a> </div> </div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="referenceComponent reference parbase section"><div class="cq-dd-paragraph"><div class="columncontainer_773f columnContainer parbase"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper column-container-component"> <div class="bg-rain bg-opacity">  </div> <div class="container"> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-3 col-lg-3"><div class="spacerComponent parbase section"><div class="spacer hidden-xs hidden-sm hidden-lg" style="height:5px;"></div> </div> <div class="imageComponent parbase section"> <div class=" image-link"> <img class="lazy img-responsive hidden-xs hidden-sm margin--10-top-lg margin-80-top-md margin-60-top-sm " alt="Get started with customer 360" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/resource-center/RC-RBN-footer-banner-fg.png"/> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-12 col-md-9 col-lg-9"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" hidden-md columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-8 col-lg-8"><div class="headingComponent parbase section"> <h2 id="ready-to-build-a-single-view-of-your-customer" class=" avantgarde-lgr text-stratus text-center avant-garde-demi col-md-12 col-lg-12 margin-40-top-lg margin-30-top-sm margin-20-bottom-lg margin-10-bottom-md margin-20-bottom-sm " style="; "> <span class=" header-text "> Ready to build a single view of your customer? </span> </h2> </div> <div class="buttonCTAComponent parbase section"> <div class="margin-20-bottom-sm text-center "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container "> <a class="btn btn-lg btn-primary salesforce-sans-regular " aria-label="Get started with Einstein 1" data-content-replacement-close-color="sfdc-swap-button-day" href="/eu/products/?d=cta-footer-57"> <span> Get started with Einstein 1 </span> </a> </div> </div> </div></div> </div> <div class="col text-left col-xs-12 col-sm-12 col-md-4 col-lg-4"><div class="spacerComponent parbase section"><div class="spacer hidden-xs hidden-sm" style="height:10px;"></div> </div> <div class="imageComponent parbase section"> <div class=" image-link"> <img class="lazy img-responsive hidden-xs hidden-sm margin-80-top-lg " alt="" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/resource-center/RC-RBN-footer-banner-fg-right.png"/> </div> </div> </div> </div> <div class="row"> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" hidden-xs hidden-sm hidden-lg columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-9 col-lg-9"><div class="headingComponent parbase section"> <h2 id="ready-to-build-a-single-view-of-your-customer" class=" avantgarde-lgr text-stratus text-center avant-garde-demi col-md-12 col-lg-12 margin-40-top-lg margin-20-bottom-lg margin-10-bottom-md margin-20-bottom-sm " style="; 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