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<!doctype html> <html data-path="/information/:feed_key/:ifmType?"> <head> <meta charset="UTF-8"> <meta name="viewport" content="width=device-width, user-scalable=no, initial-scale=1.0, maximum-scale=1.0, minimum-scale=1.0, viewport-fit=cover"> <meta http-equiv="X-UA-Compatible" content="ie=edge"> <meta name="og:url" content="https://36kr.com/information/enterpriseservice/"><meta name="og:type" content="article"><meta data-react-helmet="true" property="article:published_time" content="2024-11-30 17:36:55"/><meta data-react-helmet="true" name="baidu-site-verification" content="ET7tYDCqIv"/><meta data-react-helmet="true" name="shenma-site-verification" content="8d43b014716644e38cc8fff2051c47a0_1623316092"/><meta data-react-helmet="true" name="360-site-verification" content="b14201a8708468357bd6fab4ad556b78"/><meta data-react-helmet="true" name="sogou_site_verification" content="5ZZdpkOf3U"/><meta data-react-helmet="true" name="renderer" content="webkit"/><meta data-react-helmet="true" name="apple-mobile-web-app-title" content="Title"/><meta data-react-helmet="true" name="apple-mobile-web-app-capable" content="yes"/><meta data-react-helmet="true" name="apple-mobile-web-app-status-bar-style" content="black"/><meta data-react-helmet="true" name="HandheldFriendly" content="True"/><meta data-react-helmet="true" name="MobileOptimized" content="320"/><meta data-react-helmet="true" name="applicable-device" content="pc"/><meta data-react-helmet="true" name="format-detection" content="telephone=no"/><meta data-react-helmet="true" property="og:description" content="自2010年36氪诞生之初，就一直在持续的关注中国新经济、新商业以及创投的市场的新趋势，我们了解创业公司的需求，我们希望通过我们的努力能为万千的企业发展贡献自己的一份力量"/><meta data-react-helmet="true" property="og:image" content="https://img.36krcdn.com/20191024/v2_1571894049839_img_jpg"/><meta data-react-helmet="true" property="og:title" content="企业服务频道_服务企业_提供解决方案_云服务_To B服务_企业创新_36氪"/><meta data-react-helmet="true" name="description" content="自2010年36氪诞生之初，就一直在持续的关注中国新经济、新商业以及创投的市场的新趋势，我们了解创业公司的需求，我们希望通过我们的努力能为万千的企业发展贡献自己的一份力量"/><meta data-react-helmet="true" name="keywords" content="36kr,36氪,36氪专访,36氪首发,8点1氪,AI,A轮,C轮,iPhone,LP,人工智能,出海,创投,医疗服务,市场要闻,带货,新能源,无人驾驶,智氪,未来汽车,深氪,特斯拉,职场,股价,融资,赴美上市,运营,阿里"/> <title data-react-helmet="true">企业服务频道_服务企业_提供解决方案_云服务_To B服务_企业创新_36氪</title> <link href="//static.36krcdn.com/36kr-web/static/app.2f38d049.css" rel="stylesheet" /> <link rel="stylesheet" type="text/css" href="//static.36krcdn.com/36kr-web/static/information.3e402bd9.css"> <link data-react-helmet="true" href="/favicon.ico" rel="shortcut icon" type="image/vnd.microsoft.icon"/><link data-react-helmet="true" rel="dns-prefetch" href="//sta.36krcdn.com"/><link data-react-helmet="true" rel="dns-prefetch" href="//pic.36krcdn.com"/><link data-react-helmet="true" rel="dns-prefetch" href="//static.36krcdn.com"/><link data-react-helmet="true" rel="dns-prefetch" href="//img.36krcdn.com"/><link data-react-helmet="true" rel="dns-prefetch" href="//file.36krcdn.com"/><link data-react-helmet="true" rel="canonical" href="https://36kr.com/information/enterpriseservice/"/><script data-react-helmet="true" > window.WEIXINSHARE = { shareTitle: "36氪_让一部分人先看到未来", shareImg: "https://img.36krcdn.com/20191024/v2_1571894049839_img_jpg", imgUrl: "https://img.36krcdn.com/20191024/v2_1571894049839_img_jpg", shareDesc: "36氪为您提供创业资讯、科技新闻、投融资对接、股权投资、极速融资等创业服务，致力成为创业者可以依赖的创业服务平台，为创业者提供最好的产品和服务。" } </script><script data-react-helmet="true" > // sem 统计代码 var _hmt= _hmt||[]; 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w['sensorsDataAnalytic201505'] = n; w[n] = w[n] || function(a) {return function() {(w[n]._q = w[n]._q || []).push([a, arguments]);}}; var ifs = ['track','quick','register','registerPage','registerOnce','trackSignup', 'trackAbtest', 'setProfile','setOnceProfile','appendProfile', 'incrementProfile', 'deleteProfile', 'unsetProfile', 'identify','login','logout','trackLink','clearAllRegister','getAppStatus']; for (var i = 0; i < ifs.length; i++) { w[n][ifs[i]] = w[n].call(null, ifs[i]); } if (!w[n]._t) { x = d.createElement(s), y = d.getElementsByTagName(s)[0]; x.async = 1; x.src = p; x.setAttribute('charset','UTF-8'); y.parentNode.insertBefore(x, y); w[n].para = para; } })({ sdk_url: 'https://static.sensorsdata.cn/sdk/1.12.5/sensorsdata.min.js', heatmap_url: 'https://static.sensorsdata.cn/sdk/1.12.5/heatmap.min.js', name: 'sa', web_url: 'https://data.corp.36kr.com/', server_url: "https://36kr.com/global/sensors/sa/sa", heatmap:{ //default 表示开启，自动采集 $WebClick 事件，可以设置 'not_collect' 表示关闭。 clickmap:'default', //default 表示开启，自动采集 $WebStay 事件，可以设置 'not_collect' 表示关闭。 scroll_notice_map:'default' }, source_type: { search: ['//baidu.com', 'cn.bing.com', '//sm.cn', 'quark.sm.cn'], social: ['.facebook.com'], }, show_log: false, }); 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s.parentNode.insertBefore(bp, s); })(); </script><script data-react-helmet="true" > window.onload = function () { if (window.appletSa || sessionStorage.getItem('appletSa')) { sessionStorage.setItem('appletSa', window.appletSa || sessionStorage.getItem('appletSa')) sa.track('MediaPageVIew', {media_event_value: window.appletSa}) } } </script><script>var __assign = (this && this.__assign) || function () { __assign = Object.assign || function(t) { for (var s, i = 1, n = arguments.length; i < n; i++) { s = arguments[i]; for (var p in s) if (Object.prototype.hasOwnProperty.call(s, p)) t[p] = s[p]; } return t; }; return __assign.apply(this, arguments); }; // 埋点需求详情 https://shimo.im/sheets/aJg66OpLVX0PGC28/ /*****工具方法*****/ function isNumber(path) { return !isNaN(Number(path)); } function isObj(key) { return typeof key === 'object'; } /** * 判断obj中是否有key这个属性 * @param obj {object} * @param key {string} */ function objHasKey(obj, key) { return obj.hasOwnProperty(key); } /** * @param {{ * control: Boolean, * key: string, * value: string, * data?: obj, * elseValue?: string * }} option * * 参数说明： * control 判断条件 * data 最终返回的对象 * key 添加到data中的属性 * value 要添加的值 * elseValue 如果control不成立，添加到data的值 传入此参数则添加，不传则不会添加 */ function setProperty(option) { var _a = option.data, data = _a === void 0 ? {} : _a, key = option.key, value = option.value, control = option.control, elseValue = option.elseValue; if (control) { data[key] = value; } else if (elseValue) { data[key] = elseValue; } return data; } function getClass(attributes) { var classObj = attributes.class || {}; return classObj.value || ""; } var Platform; (function (Platform) { Platform["H5"] = "H5"; Platform["WEB"] = "web"; })(Platform || (Platform = {})); ; function judgePlatform(userAgent) { if (!userAgent && typeof window !== 'undefined') { userAgent = navigator.userAgent; } if (!userAgent) return Platform.WEB; if (userAgent.match(/iPad|iPhone/i)) { return Platform.H5; } else if (userAgent.match(/Android/i)) { return Platform.H5; } return Platform.WEB; } /*****工具方法end*****/ /** * 统计点击跳转外链的数据 * 包括media_content_id、media_event_value、source_id、media_source * @param {String} hrefValue */ function externalLink(hrefValue) { var data = {}; var externalLinkList = [ { pathKey: '/', mediaSourceValue: 'page_home' }, { pathKey: 'p', mediaSourceValue: 'article' }, { pathKey: 'newsflashes', mediaSourceValue: 'newsflash', subPathNotNumMediaSourceValue: 'page_newsflashes' }, { pathKey: 'topics', mediaSourceValue: 'topics' }, ]; var pathInfo = new PathInfo(window.location.pathname); // 记录外链url data.media_content_id = hrefValue; // 详情页中（当前地址包含ID），含有外链，发送source_id Object.assign(data, setProperty({ control: isNumber(pathInfo.sub), key: 'source_id', value: pathInfo.sub, })); // 地方站 外链记录media_event_value if (pathInfo.root === 'local') { data.media_event_value = 'local_' + pathInfo.sub; } return Object.assign(data, genMediaSource(externalLinkList, isNumber(pathInfo.sub))); } /** * 统计点击跳转www.36kr.com内链的数据 * 根据主站路由规则,分析点击的地址 * 收集source_id、media_source、media_event_value、media_content_type、media_content_id * @param {String} hrefValue * @param {String} className 点击的a标签所带class */ function internalLink(hrefValue, className) { var pageInfo = new PageInfo(hrefValue); var data = {}; /* 聚合页跳转id */ Object.assign(data, setProperty({ control: pageInfo.currentPath.sub && isNumber(pageInfo.currentPath.sub) && pageInfo.destPath.sub && isNumber(pageInfo.destPath.sub), key: 'source_id', value: pageInfo.currentPath.sub, })); /* 搜索结果、资讯、地方 */ Object.assign(data, genMediaEventValue(hrefValue)); // 文章详情含有跳转链接 Object.assign(data, setProperty({ control: pageInfo.currentPath.root === 'p' && isNumber(pageInfo.currentPath.sub) && isNumber(pageInfo.destPath.sub), key: 'media_source', value: 'article', })); /* 不同页面，进入详情页 */ Object.assign(data, intoDetailPage(pageInfo.destPath.sub)); /* 添加media_conten_type 针对相应页面添加属性 */ Object.assign(data, genContentTypeAndId(hrefValue, className)); return data; } /** * 获取media_event_value统一方法 * 点击搜索结果list和地方站list跳转到详情页 * @param currentPath * @param subHref */ function genMediaEventValue(hrefValue) { var data = {}; var key = 'media_event_value'; var pageInfo = new PageInfo(hrefValue); var genMediaEventValueList = [ { pathKey: 'search', subPathList: [ { key: 'articles', value: 'search_articles' }, { key: 'newsflashes', value: 'search_flashnews' }, { key: 'video', value: 'search_videos' }, { key: 'monographic', value: 'search_topics' }, { key: 'user', value: 'search_writer' }, ] }, { pathKey: 'information', subPathList: [ 'web_news', 'contact', 'enterpriseservice', 'happy_life', 'travel', 'real_estate', 'web_recommend', 'technology', { key: 'zhichang', value: 'web_zhichang' }, 'innovate', ] }, { pathKey: 'local' } ]; for (var _i = 0, genMediaEventValueList_1 = genMediaEventValueList; _i < genMediaEventValueList_1.length; _i++) { var pathItem = genMediaEventValueList_1[_i]; if (pageInfo.currentPath.root === pathItem.pathKey) { if (pageInfo.currentPath.root === 'local') { // 城市 data.media_event_value = 'local_' + pageInfo.currentPath.sub; } else { for (var _a = 0, _b = pathItem.subPathList; _a < _b.length; _a++) { var subPathItem = _b[_a]; var value = isObj(subPathItem) ? subPathItem.value : subPathItem; var subPathKey = isObj(subPathItem) ? subPathItem.key : subPathItem; if (pageInfo.currentPath.sub === subPathKey) { Object.assign(data, setProperty({ control: isNumber(pageInfo.destPath.sub), key: key, value: value, })); } } } } } return data; } /** * 不同页面点击详情链接跳转到详情页，添加media_source * @param subHref */ function intoDetailPage(subHref) { var pathInfo = new PathInfo(window.location.pathname); var intoDetailPageList = [ { pathKey: '/', mediaSourceValue: 'page_home' }, { pathKey: '/video', mediaSourceValue: 'page_video' }, { pathKey: '/topics', mediaSourceValue: 'page_topics' }, { pathKey: 'newsflashes', control: isNumber(pathInfo.sub), mediaSourceValue: 'newsflash', subPathNotNumMediaSourceValue: 'page_newsflashes' }, { pathKey: 'information', mediaSourceValue: 'page_information' }, { pathKey: 'search', mediaSourceValue: 'page_search' }, { pathKey: 'Calendar', mediaSourceValue: 'calendar' }, { pathKey: 'user', mediaSourceValue: 'user' }, { pathKey: 'motif', mediaSourceValue: 'motif' }, { pathKey: 'topics', mediaSourceValue: 'topics' }, { pathKey: 'video', mediaSourceValue: 'video' }, { pathKey: 'audio', mediaSourceValue: 'audio' }, ]; return genMediaSource(intoDetailPageList, isNumber(subHref)); } /** * 获取media_source统一方法 * 记录从何处跳转到的详情页 * @param pathList * @param control */ function genMediaSource(pathList, control) { var pathInfo = new PathInfo(window.location.pathname); var key = 'media_source'; var data = {}; for (var _i = 0, pathList_1 = pathList; _i < pathList_1.length; _i++) { var pathItem = pathList_1[_i]; if (pathInfo.path === pathItem.pathKey) { data.media_source = pathItem.mediaSourceValue; } else if (pathInfo.root === pathItem.pathKey && pathInfo.sub) { Object.assign(data, setProperty({ control: objHasKey(pathItem, 'control') ? pathItem.control : control, key: key, value: pathItem.mediaSourceValue, elseValue: pathItem.subPathNotNumMediaSourceValue || null, })); } } return data; } /** * 记录跳转到的具体内容类型和具体内容id * @param hrefValue * @param className */ function genContentTypeAndId(hrefValue, className) { // 设置media_content_type和media_content_id var pageInfo = new PageInfo(hrefValue); var genContentTypeAndIdList = [ { key: 'p', setData: { media_content_type: 'article', media_content_id: pageInfo.destPath.sub, } }, { key: 'newsflashes', setData: { media_content_type: 'flashnews', media_content_id: pageInfo.destPath.sub, } }, { key: 'video', setData: { media_content_type: 'video', media_content_id: pageInfo.destPath.sub, } }, { key: 'v-video', setData: { media_content_type: 'video_portrait', media_content_id: pageInfo.destPath.sub, } }, { key: 'topics', setData: { media_content_type: 'topic', media_content_id: pageInfo.destPath.sub, } }, { key: 'motif', setData: { media_content_type: (function () { // TODO 这里声明了一个自执行函数，判断是否为商业主题后，给media_conten_type不同的值，可否优化? var isMotifList = pageInfo.currentPath.root === 'motif-catalog' && pageInfo.currentPath.sub === 'recomend'; var isHomeEntry = className.includes('businessMotifHome-main-item-top-a'); var isBusinessMotif = isMotifList || isHomeEntry; return isBusinessMotif ? 'business_motif' : 'motif'; })(), media_content_id: pageInfo.destPath.sub, } }, { key: 'user', setData: { media_content_type: 'user', media_content_id: pageInfo.destPath.sub, } }, { key: 'column', setData: { media_content_type: 'audio', media_content_id: pageInfo.destPath.sub, } }, ]; var data = {}; if (!isNumber(pageInfo.destPath.sub)) return data; for (var _i = 0, genContentTypeAndIdList_1 = genContentTypeAndIdList; _i < genContentTypeAndIdList_1.length; _i++) { var hrefItem = genContentTypeAndIdList_1[_i]; if (pageInfo.destPath.root === hrefItem.key) { data = hrefItem.setData; } } return data; } /** * 根据高阶组件中，向a标签插入的属性 * 收集对应的广告信息 和 从哪个具体推荐位跳转到的详情页 * 对应的广告信息有 * @param elementTarget 点击的a标签 */ function genPropertyAccordingToAttribute(elementTarget) { // 推荐位跳转到详情页 var operation_list = elementTarget.getAttribute('sensors_operation_list'); // 运营位上具体第几帧、第几位、日签的日期 var index_num = elementTarget.getAttribute('sensors_index_num'); // 广告事件： 1、曝光 2、点击 var operate_type = elementTarget.getAttribute('sensors_operate_type'); // 具体广告位置id var position_id = elementTarget.getAttribute('sensors_position_id'); // 具体广告的plan_id var plan_id = elementTarget.getAttribute('sensors_media_content_id'); var genPropertyAccordingToAttributeList = [ { control: operation_list === 'page_flow' && window.location.pathname === '/', key: 'operation_list', value: 'latest_articles', elseValue: 'page_flow' }, { control: operation_list === 'banner', key: 'operation_list', value: 'banner' }, { control: operation_list === 'banner_right', key: 'operation_list', value: 'banner_right' }, { control: operation_list === 'author_latest_article', key: 'operation_list', value: 'author_latest_article' }, { control: operation_list === 'specialtopic_recommend', key: 'operation_list', value: 'specialtopic_recommend' }, { control: operation_list === 'video_recommend', key: 'operation_list', value: 'video_recommend' }, { control: operation_list === 'dailyword', key: 'operation_list', value: 'dailyword' }, { control: operation_list === 'latest_newsflash', key: 'operation_list', value: 'latest_newsflash' }, { control: operation_list === 'business_motif', key: 'operation_list', value: 'business_motif' }, { control: operation_list === 'hotlist', key: 'operation_list', value: 'hotlist' }, { control: operation_list === 'latest_videos', key: 'operation_list', value: 'latest_videos' }, { control: operation_list === 'recommend_motif', key: 'operation_list', value: 'recommend_motif' }, { control: operation_list === 'hot_author', key: 'operation_list', value: 'hot_author' }, { control: operation_list === 'next_card', key: 'operation_list', value: 'next_card' }, { control: index_num, key: 'media_index_number', value: index_num }, { control: operate_type, key: 'operate_type', value: operate_type }, { control: position_id, key: 'position_id', value: position_id }, { control: plan_id, key: 'media_content_id', value: plan_id }, { control: operate_type || position_id, key: 'media_content_type', value: 'ad' }, { control: position_id === '827' || operation_list === 'home_top', key: 'operation_list', value: 'home_top' }, { control: position_id === '817', key: 'operation_list', value: 'article_bottom' }, { control: position_id === '835', key: 'operation_list', value: 'comment_bottom' }, ]; var data = {}; for (var _i = 0, genPropertyAccordingToAttributeList_1 = genPropertyAccordingToAttributeList; _i < genPropertyAccordingToAttributeList_1.length; _i++) { var infoItem = genPropertyAccordingToAttributeList_1[_i]; Object.assign(data, setProperty(infoItem)); } return data; } // 暴露给神策api的方法，此方法返回的object，神策会统一收集上报 function manualMain(elementTarget) { if (elementTarget.tagName.toLowerCase() !== 'a') throw Error('目前只收集点击a标签所跳转的信息'); // TODO: 需要区分H5还是web var data = { platform: judgePlatform(window && window.initialState && window.initialState.navigator && window.initialState.navigator.userAgent) }; var attributes = elementTarget.attributes; var hrefObj = attributes.href || {}; var className = getClass(attributes); var hrefValue = hrefObj.value || ""; if ((/(http|ftp|https):\/\//.test(hrefValue) && !hrefValue.includes('36kr.com')) || (/(http|ftp|https):\/\//.test(hrefValue) && hrefValue.includes('36kr.com/api/ad/'))) { Object.assign(data, externalLink(hrefValue)); } else { var internalLinkHrefValue = hrefValue; if (hrefValue.includes('36kr.com')) internalLinkHrefValue = hrefValue.split('36kr.com')[1]; Object.assign(data, internalLink(internalLinkHrefValue, className)); } // 通过标签属性，添加相关信息 Object.assign(data, genPropertyAccordingToAttribute(elementTarget)); return data; } /** * 根据传入的地址生成路径信息 */ var PathInfo = /** @class */ (function () { function PathInfo(path) { this.path = path; var pathArr = path.split('/').filter(function (x) { return x !== ""; }); this.root = pathArr[0]; this.sub = pathArr[1]; } return PathInfo; }()); // 分析当前地址和传入的地址，生成当前页面的地址信息，方便业务中的数据分析 var PageInfo = /** @class */ (function () { function PageInfo(href) { this.destPath = __assign({}, new PathInfo(href), new SourcePath(href)); this.currentPath = __assign({}, new PathInfo(window.location.pathname), new SourcePath(window.location.pathname)); } return PageInfo; }()); var SourcePath = /** @class */ (function () { function SourcePath(href) { this.group = SourcePath.groupFn(href); } SourcePath.groupFn = function (href) { var pathInfo = new PathInfo(href); if (pathInfo.sub && isNumber(pathInfo.sub)) { return 'content'; } else { return 'default'; } }; return SourcePath; }()); // 区分埋点的“关键事件” function getCaseKey(data) { if (data.hasOwnProperty('operate_type') || data.hasOwnProperty('position_id')) { return 'MediaWebAD'; } else { return 'MediaWebRead'; } } function coverTagAClickEvent() { // document.querySelectorAll('a').forEach(item => { document.getElementById('app').addEventListener('click', function (e) { // 兼容性处理 var event = e || window.event; var eventPath = event.path || []; var target = eventPath.filter(function (x) { return x && 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