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<!doctype html><html><head> <meta charset="gbk"> <meta http-equiv="X-UA-Compatible" content="IE=edge,chrome=1"> <title>上海做好旅游消费券发放工作 - 欣欣旅游网</title> <meta name="mobile-agent" content="format=html5;url=https://m.cncn.com/news/308795"> <link href="//s.cncnimg.cn/css/comm_v7.css?201102" rel="stylesheet" type="text/css" /> <link href="//s.cncnimg.cn/css/city2016/common_2016.css?201102" rel="stylesheet" type="text/css" /> <link href="//s.cncnimg.cn/css/city2016/common_city.css?201102" rel="stylesheet" type="text/css" /> <link href="//s.cncnimg.cn/css/news_2016.css?201102" rel="stylesheet" type="text/css" /> <link href="//s.cncnimg.cn/css/img_v7/comm_v7_sidebar.css?201102" rel="stylesheet" type="text/css"> </head><body ><div class="head"> <div class="head_con"> <div class="logo"> <a href="https://www.cncn.com/" title="欣欣旅游网" onClick="_hmt.push(['_trackEvent','nav_hits','logo']);"></a> </div> <div class="channel"> <h1><a href="/">旅游资讯</a></h1><span class="web"><a 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}; </script> <script> var now_url = ""; </script> <div class="content"> <div class="ndwz"> <a href="https://www.cncn.com/article/">欣欣旅游攻略</a><sub>></sub><a href="/">旅游资讯</a><sub>></sub><a href=https://news.cncn.com/guonei/>国内资讯资讯</a><sub>></sub><a href="/shanghai/" target="_blank">上海旅游资讯</a><sub>></sub><span>正文</span> </div> <div class="left_con"> <div class="news_con"> <h1>上海做好旅游消费券发放工作</h1> <div class="time"> 2025-03-19 <span class="ml20">来源：上海市文化和旅游局</span> <div class="r"> <i class="icon_kan"></i> 368 <i class="icon_zan"></i> 9 <i class="icon_ly"></i> 0 </div> </div> <div class="hui">【导读】近日，上海完成2025年“乐游上海”旅游消费券首轮首次发券工作，共投入财政资金6000万元，配券54.1万张。银联、支付宝和微信支付三家平台实际报名共152.7万人次，外埠游客占比约45%（通过手机定位识别），总体中签率...</div> <div class="gg580" style="display:block; text-align:center; margin:5px 0 -15px 0;"> <script type="text/javascript" src="//bdcode.youke.com/source/res/js/7tb58p.js?pkzjsg=mhc"></script> </div> <div class="con"> <div> <div> <p style="text-align: justify;">　　近日，<a href="https://shanghai.cncn.com" target="_blank">上海</a>完成2025年“乐游上海”<a href="http://www.cncn.com/" target="_blank">旅游</a>消费券首轮首次发券工作，共投入财政资金6000万元，配券54.1万张。银联、支付宝和微信支付三家平台实际报名共152.7万人次，外埠游客占比约45%（通过手机定位识别），总体中签率为35.5%。</p> <p style="text-align: justify;"><span style="font-size: 16px;">　　本次活动呈现以下特点：一是</span>市场主体踊跃参与。本次活动共有3528家旅游企业参与，实现重点区域、热门场景的高覆盖，涵盖两座机场、重点旅游度假区、热门演艺场所等流量入口主要宾馆<a href="http://hotel.cncn.com/" target="_blank">酒店</a>，以及全市九成以上4A、5A级重点旅游景区；实现主要渠道的高覆盖，用户可通过市场排名靠前的在线旅游预定平台及部分酒店管理集团实现提前预订支付用券。<span style="font-size: 16px;">二是</span>活动配套供给丰富。<span style="font-size: 16px;">本次活动</span>联动各类市场主体推出叠加热门福利和升级玩法，如银联上海推出“1分钱乘坐<a href="http://dt.cncn.com/" target="_blank">地铁</a>和骑行”活动；携程举办“318全球旅行划算节”；美团推出最低1元特价门票、旅行神券、拼团抽免单等。<span style="font-size: 16px;">三是</span>多方联动加强推广。活动信息借助“乐游上海”全媒体矩阵、长三角官微联盟、机场集团、中国银联和微信、支付宝等宣推矩阵全面铺开。</p> </div></div> <</div> <div class="user_love"> <a class="xin_love j_love " href="/news_ajax.php?inajax=1&newsid=308795&todo=zan"> <i class="icon_xin"></i> 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