CINXE.COM

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</div> </div> <div class="header-data"> <h2 class="term-title">Tag: Digital branding</h2> <span class="content-count">62 articles</span> </div> </div> <div class="view-content"> <div data-drupal-views-infinite-scroll-content-wrapper class="views-infinite-scroll-content-wrapper clearfix"> <div class="views-view-grid horizontal cols-3 clearfix"> <div class="component-feature-listing-block"> <div class="component-main-wrapper display-wrap" data-analytics-linkcategory="expertise" data-analytics-linksection="content" data-analytics-linkname="Grâce à l’IA, trouver la bonne combinaison de polices de caractères a un côté magique !" data-analytics-linktype="button" data-analytics-resourcetopic="expertise" data-analytics-resourcetitle="Grâce à l’IA, trouver la bonne combinaison de polices de caractères a un côté magique !"><div class="component-image-area"><a href="/fr/ressources/expertise/grace-lia-trouver-la-bonne-combinaison-de-polices-de-caracteres-un-cote"><article class="media media--type-image media--view-mode-font-cards-gallery"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <source srcset="/sites/default/files/styles/380x190/public/2023-01/Monotype_AI_Ppairing_Engine_172.webp?itok=rN1B9h9b 1x" media="all and (min-width: 981px)" type="image/webp" width="380" height="190"/> <source srcset="/sites/default/files/styles/380x190/public/2023-01/Monotype_AI_Ppairing_Engine_172.webp?itok=rN1B9h9b 1x" media="all and (min-width: 1024px)" type="image/webp" width="380" height="190"/> <source srcset="/sites/default/files/styles/width_810/public/2023-01/Monotype_AI_Ppairing_Engine_172.webp?itok=Q-1aBlyW 1x" media="all and (min-width: 768px)" type="image/webp" width="810" height="436"/> <source srcset="/sites/default/files/styles/720x360/public/2023-01/Monotype_AI_Ppairing_Engine_172.webp?itok=ol35XBUi 1x" media="all and (min-width: 450px)" type="image/webp" width="720" height="360"/> <source srcset="/sites/default/files/styles/450x225/public/2023-01/Monotype_AI_Ppairing_Engine_172.webp?itok=s7AMzLsg 1x" media="all and (min-width: 320px)" type="image/webp" width="450" height="225"/> <source srcset="/sites/default/files/styles/380x190/public/2023-01/Monotype_AI_Ppairing_Engine_172.png?itok=rN1B9h9b 1x" media="all and (min-width: 981px)" type="image/png" width="380" height="190"/> <source srcset="/sites/default/files/styles/380x190/public/2023-01/Monotype_AI_Ppairing_Engine_172.png?itok=rN1B9h9b 1x" media="all and (min-width: 1024px)" type="image/png" width="380" height="190"/> <source srcset="/sites/default/files/styles/width_810/public/2023-01/Monotype_AI_Ppairing_Engine_172.png?itok=Q-1aBlyW 1x" media="all and (min-width: 768px)" type="image/png" width="810" height="436"/> <source srcset="/sites/default/files/styles/720x360/public/2023-01/Monotype_AI_Ppairing_Engine_172.png?itok=ol35XBUi 1x" media="all and (min-width: 450px)" type="image/png" width="720" height="360"/> <source srcset="/sites/default/files/styles/450x225/public/2023-01/Monotype_AI_Ppairing_Engine_172.png?itok=s7AMzLsg 1x" media="all and (min-width: 320px)" type="image/png" width="450" height="225"/> <img src="/sites/default/files/styles/380x190/public/2023-01/Monotype_AI_Ppairing_Engine_172.png?itok=rN1B9h9b" width="380" height="190" alt="" loading="lazy" /> </picture> </div> </article> </a></div><div><span class="component-catagory"><a href="/fr/Ressources/Expertise">Expertise</a></span></div><h3 class="component-title"> <a href="/fr/ressources/expertise/grace-lia-trouver-la-bonne-combinaison-de-polices-de-caracteres-un-cote">Grâce à l’IA, trouver la bonne combinaison de polices de caractères a un côté magique !</a> </h3><div class="component-desc"> <p>Trouver des combinaisons de polices est une pratique subjective qui ouvre à une infinité de possibilités. Mais que diriez-vous si vous aviez à votre disposition un outil basé sur l’IA qui jouerait le rôle d’assistant en tenant compte tant de votre expertise que de vos émotions ?</p> </div><div class="component-tags"><li><a href="/fr/Ressources/Marquages/Police" title="Police de caractères" hreflang="fr" data-analytics-linkcategory="expertise" data-analytics-linksection="content" data-analytics-linkname="Police de caractères" data-analytics-linktype="button" data-analytics-resourcetopic="expertise" data-analytics-resourcetitle="Grâce à l’IA, trouver la bonne combinaison de polices de caractères a un côté magique !">Police de caractères</a></li><li><a href="/fr/taxonomy/term/651" title="Digital branding" hreflang="fr" data-analytics-linkcategory="expertise" data-analytics-linksection="content" data-analytics-linkname="Digital branding" data-analytics-linktype="button" data-analytics-resourcetopic="expertise" data-analytics-resourcetitle="Grâce à l’IA, trouver la bonne combinaison de polices de caractères a un côté magique !">Digital branding</a></li><li><a href="/fr/taxonomy/term/266" title="Creative matters" hreflang="fr" data-analytics-linkcategory="expertise" data-analytics-linksection="content" data-analytics-linkname="Creative matters" data-analytics-linktype="button" data-analytics-resourcetopic="expertise" data-analytics-resourcetitle="Grâce à l’IA, trouver la bonne combinaison de polices de caractères a un côté magique !">Creative matters</a></li><li><a href="/fr/Ressources/Tags/Typographie" title="Typographie" hreflang="fr" data-analytics-linkcategory="expertise" data-analytics-linksection="content" data-analytics-linkname="Typographie" data-analytics-linktype="button" data-analytics-resourcetopic="expertise" data-analytics-resourcetitle="Grâce à l’IA, trouver la bonne combinaison de polices de caractères a un côté magique !">Typographie</a></li><li><a href="/fr/taxonomy/term/859" title="Monotype Labs." hreflang="fr" data-analytics-linkcategory="expertise" 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type="image/webp" width="380" height="190"/> <source srcset="/sites/default/files/styles/380x190/public/2022-11/N-107_Papers_2880x1440_186.webp?itok=giCN4oPM 1x" media="all and (min-width: 1024px)" type="image/webp" width="380" height="190"/> <source srcset="/sites/default/files/styles/width_810/public/2022-11/N-107_Papers_2880x1440_186.webp?itok=T1tgtl-M 1x" media="all and (min-width: 768px)" type="image/webp" width="810" height="405"/> <source srcset="/sites/default/files/styles/720x360/public/2022-11/N-107_Papers_2880x1440_186.webp?itok=8matJQFX 1x" media="all and (min-width: 450px)" type="image/webp" width="720" height="360"/> <source srcset="/sites/default/files/styles/450x225/public/2022-11/N-107_Papers_2880x1440_186.webp?itok=ukt5xG0Y 1x" media="all and (min-width: 320px)" type="image/webp" width="450" height="225"/> <source srcset="/sites/default/files/styles/380x190/public/2022-11/N-107_Papers_2880x1440_186.png?itok=giCN4oPM 1x" media="all and (min-width: 981px)" type="image/png" width="380" height="190"/> <source srcset="/sites/default/files/styles/380x190/public/2022-11/N-107_Papers_2880x1440_186.png?itok=giCN4oPM 1x" media="all and (min-width: 1024px)" type="image/png" width="380" height="190"/> <source srcset="/sites/default/files/styles/width_810/public/2022-11/N-107_Papers_2880x1440_186.png?itok=T1tgtl-M 1x" media="all and (min-width: 768px)" type="image/png" width="810" height="405"/> <source srcset="/sites/default/files/styles/720x360/public/2022-11/N-107_Papers_2880x1440_186.png?itok=8matJQFX 1x" media="all and (min-width: 450px)" type="image/png" width="720" height="360"/> <source srcset="/sites/default/files/styles/450x225/public/2022-11/N-107_Papers_2880x1440_186.png?itok=ukt5xG0Y 1x" media="all and (min-width: 320px)" type="image/png" width="450" height="225"/> <img src="/sites/default/files/styles/380x190/public/2022-11/N-107_Papers_2880x1440_186.png?itok=giCN4oPM" width="380" height="190" alt="" loading="lazy" /> </picture> </div> </article> </a></div><div><span class="component-catagory"><a href="/fr/Ressources/Expertise">Expertise</a></span></div><h3 class="component-title"> <a href="/fr/resources/la-typographie-peut-donner-une-dimension-plus-humaine-%C3%A0-votre-marque" hreflang="fr">Donnez une dimension plus humaine à votre marque.</a> </h3><div class="component-desc"> <p>Y’a comme une impression que les vrais humais se font de plus en plus rares, non ? Que l’on cherche à appeler la banque, à faire des courses en ligne, ou encore à vous planifiez un voyage, on se retrouve très fréquemment à devoir interagir avec des intelligences artificielles - et en plein dans l’ère des filtres à foison, même les éléments que nous savons pourtant bien réels (et humain !), sont fondamentalement assez fakes.</p> </div><div class="component-tags"><li><a href="/fr/taxonomy/term/246" title="Media and publishing fonts" hreflang="fr" data-analytics-linkcategory="expertise" data-analytics-linksection="content" data-analytics-linkname="Media and publishing fonts" data-analytics-linktype="button" data-analytics-resourcetopic="expertise" data-analytics-resourcetitle="Donnez une dimension plus humaine à votre marque.">Media and publishing fonts</a></li><li><a href="/fr/taxonomy/term/651" title="Digital branding" hreflang="fr" data-analytics-linkcategory="expertise" data-analytics-linksection="content" data-analytics-linkname="Digital branding" data-analytics-linktype="button" data-analytics-resourcetopic="expertise" data-analytics-resourcetitle="Donnez une dimension plus humaine à votre marque.">Digital branding</a></li><li><a href="/fr/taxonomy/term/656" title="Creative Collaboration" hreflang="fr" data-analytics-linkcategory="expertise" data-analytics-linksection="content" data-analytics-linkname="Creative Collaboration" data-analytics-linktype="button" data-analytics-resourcetopic="expertise" data-analytics-resourcetitle="Donnez une dimension plus humaine à votre marque.">Creative Collaboration</a></li><li><a href="/fr/Ressources/Tags/branding" title="Branding" hreflang="fr" data-analytics-linkcategory="expertise" data-analytics-linksection="content" data-analytics-linkname="Branding" data-analytics-linktype="button" data-analytics-resourcetopic="expertise" data-analytics-resourcetitle="Donnez une dimension plus humaine à votre marque.">Branding</a></li><li><a href="/fr/g%C3%A9o-expansion" title="Géo-expansion" hreflang="fr" data-analytics-linkcategory="expertise" data-analytics-linksection="content" data-analytics-linkname="Géo-expansion" data-analytics-linktype="button" data-analytics-resourcetopic="expertise" data-analytics-resourcetitle="Donnez une dimension plus humaine à votre marque.">Géo-expansion</a></li></div></div> <div class="component-main-wrapper display-wrap" data-analytics-linkcategory="expertise" data-analytics-linksection="content" data-analytics-linkname="Comment trouver des polices lisibles" data-analytics-linktype="button" data-analytics-resourcetopic="expertise" data-analytics-resourcetitle="Comment trouver des polices lisibles"><div class="component-image-area"><a href="/fr/ressources/expertise/comment-trouver-des-polices-lisibles"><article class="media media--type-image media--view-mode-font-cards-gallery"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <source srcset="/sites/default/files/styles/380x190/public/2023-02/MT_PDG_N-303_Lifestyle_1_188.webp?itok=0dIwlBkh 1x" media="all and (min-width: 981px)" type="image/webp" width="380" height="190"/> <source srcset="/sites/default/files/styles/380x190/public/2023-02/MT_PDG_N-303_Lifestyle_1_188.webp?itok=0dIwlBkh 1x" media="all and (min-width: 1024px)" type="image/webp" width="380" height="190"/> <source srcset="/sites/default/files/styles/width_810/public/2023-02/MT_PDG_N-303_Lifestyle_1_188.webp?itok=7ZC8gE8V 1x" media="all and (min-width: 768px)" type="image/webp" width="810" height="405"/> <source srcset="/sites/default/files/styles/720x360/public/2023-02/MT_PDG_N-303_Lifestyle_1_188.webp?itok=u8UaNeYQ 1x" media="all and (min-width: 450px)" type="image/webp" width="720" height="360"/> <source srcset="/sites/default/files/styles/450x225/public/2023-02/MT_PDG_N-303_Lifestyle_1_188.webp?itok=8EMrKheX 1x" media="all and (min-width: 320px)" type="image/webp" width="450" height="225"/> <source srcset="/sites/default/files/styles/380x190/public/2023-02/MT_PDG_N-303_Lifestyle_1_188.png?itok=0dIwlBkh 1x" media="all and (min-width: 981px)" type="image/png" width="380" height="190"/> <source srcset="/sites/default/files/styles/380x190/public/2023-02/MT_PDG_N-303_Lifestyle_1_188.png?itok=0dIwlBkh 1x" media="all and (min-width: 1024px)" type="image/png" width="380" height="190"/> <source srcset="/sites/default/files/styles/width_810/public/2023-02/MT_PDG_N-303_Lifestyle_1_188.png?itok=7ZC8gE8V 1x" media="all and (min-width: 768px)" type="image/png" width="810" height="405"/> <source srcset="/sites/default/files/styles/720x360/public/2023-02/MT_PDG_N-303_Lifestyle_1_188.png?itok=u8UaNeYQ 1x" media="all and (min-width: 450px)" type="image/png" width="720" height="360"/> <source srcset="/sites/default/files/styles/450x225/public/2023-02/MT_PDG_N-303_Lifestyle_1_188.png?itok=8EMrKheX 1x" media="all and (min-width: 320px)" type="image/png" width="450" height="225"/> <img src="/sites/default/files/styles/380x190/public/2023-02/MT_PDG_N-303_Lifestyle_1_188.png?itok=0dIwlBkh" width="380" height="190" alt="" loading="lazy" /> </picture> </div> </article> </a></div><div><span class="component-catagory"><a href="/fr/Ressources/Expertise">Expertise</a></span></div><h3 class="component-title"> <a href="/fr/ressources/expertise/comment-trouver-des-polices-lisibles">Comment trouver des polices lisibles</a> </h3><div class="component-desc"> <p>Lorsqu’on choisit une police pour un projet, il est essentiel de prendre en compte sa lisibilité. Voici comment trouver une police lisible, visuellement plaisante pour vos lecteurs et clients.</p> </div><div class="component-tags"><li><a href="/fr/Ressources/Tags/Lisibilit%C3%A9" title="Lisibilité" hreflang="fr" data-analytics-linkcategory="expertise" data-analytics-linksection="content" data-analytics-linkname="Lisibilité" data-analytics-linktype="button" data-analytics-resourcetopic="expertise" data-analytics-resourcetitle="Comment trouver des polices lisibles">Lisibilité</a></li><li><a href="/fr/secteur-automobile" title="Secteur automobile" hreflang="fr" data-analytics-linkcategory="expertise" data-analytics-linksection="content" data-analytics-linkname="Secteur automobile" data-analytics-linktype="button" data-analytics-resourcetopic="expertise" data-analytics-resourcetitle="Comment trouver des polices lisibles">Secteur automobile</a></li><li><a href="/fr/langues-%C3%A9trang%C3%A8res" title="Langues étrangères" hreflang="fr" data-analytics-linkcategory="expertise" data-analytics-linksection="content" data-analytics-linkname="Langues étrangères" data-analytics-linktype="button" data-analytics-resourcetopic="expertise" data-analytics-resourcetitle="Comment trouver des polices lisibles">Langues étrangères</a></li><li><a href="/fr/Ressources/Tags/Typographie" title="Typographie" hreflang="fr" data-analytics-linkcategory="expertise" data-analytics-linksection="content" data-analytics-linkname="Typographie" data-analytics-linktype="button" data-analytics-resourcetopic="expertise" data-analytics-resourcetitle="Comment trouver des polices lisibles">Typographie</a></li><li><a href="/fr/taxonomy/term/651" title="Digital branding" hreflang="fr" data-analytics-linkcategory="expertise" data-analytics-linksection="content" data-analytics-linkname="Digital branding" data-analytics-linktype="button" data-analytics-resourcetopic="expertise" data-analytics-resourcetitle="Comment trouver des polices lisibles">Digital branding</a></li></div></div> </div> <div class="component-feature-listing-block"> <div class="component-main-wrapper display-wrap" data-analytics-linkcategory="expertise" data-analytics-linksection="content" data-analytics-linkname="Les techniques de rendu de texte des processeurs graphiques." data-analytics-linktype="button" data-analytics-resourcetopic="expertise" data-analytics-resourcetitle="Les techniques de rendu de texte des processeurs graphiques."><div class="component-image-area"><a href="/fr/ressources/expertise/les-techniques-de-rendu-de-texte-des-processeurs-graphiques"><article class="media media--type-image media--view-mode-font-cards-gallery"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <source srcset="/sites/default/files/styles/380x190/public/2023-04/scale_112.webp?itok=gXCzrJqT 1x" media="all and (min-width: 981px)" type="image/webp" width="380" height="190"/> <source srcset="/sites/default/files/styles/380x190/public/2023-04/scale_112.webp?itok=gXCzrJqT 1x" media="all and (min-width: 1024px)" type="image/webp" width="380" height="190"/> <source srcset="/sites/default/files/styles/width_810/public/2023-04/scale_112.webp?itok=rXX--odu 1x" media="all and (min-width: 768px)" type="image/webp" width="810" height="299"/> <source srcset="/sites/default/files/styles/720x360/public/2023-04/scale_112.webp?itok=moMaPptU 1x" media="all and (min-width: 450px)" type="image/webp" width="720" height="360"/> <source srcset="/sites/default/files/styles/450x225/public/2023-04/scale_112.webp?itok=W8dN0i35 1x" media="all and (min-width: 320px)" type="image/webp" width="450" height="225"/> <source srcset="/sites/default/files/styles/380x190/public/2023-04/scale_112.png?itok=gXCzrJqT 1x" media="all and (min-width: 981px)" type="image/png" width="380" height="190"/> <source srcset="/sites/default/files/styles/380x190/public/2023-04/scale_112.png?itok=gXCzrJqT 1x" media="all and (min-width: 1024px)" type="image/png" width="380" height="190"/> <source srcset="/sites/default/files/styles/width_810/public/2023-04/scale_112.png?itok=rXX--odu 1x" media="all and (min-width: 768px)" type="image/png" width="810" height="299"/> <source srcset="/sites/default/files/styles/720x360/public/2023-04/scale_112.png?itok=moMaPptU 1x" media="all and (min-width: 450px)" type="image/png" width="720" height="360"/> <source srcset="/sites/default/files/styles/450x225/public/2023-04/scale_112.png?itok=W8dN0i35 1x" media="all and (min-width: 320px)" type="image/png" width="450" height="225"/> <img src="/sites/default/files/styles/380x190/public/2023-04/scale_112.png?itok=gXCzrJqT" width="380" height="190" alt="" loading="lazy" /> </picture> </div> </article> </a></div><div><span class="component-catagory"><a href="/fr/Ressources/Expertise">Expertise</a></span></div><h3 class="component-title"> <a href="/fr/ressources/expertise/les-techniques-de-rendu-de-texte-des-processeurs-graphiques">Les techniques de rendu de texte des processeurs graphiques.</a> </h3><div class="component-desc"> <p>Le rendu du texte est une composante importante du design des interfaces utilisateurs graphiques (GUI) et des supports numériques. Face à la demande croissante de graphismes, d’animations et de rendu en temps réel de qualité supérieure, l’utilisation des processeurs graphiques pour l’affichage du texte est aujourd’hui une solution populaire.</p> </div><div class="component-tags"><li><a href="/fr/taxonomy/term/651" title="Digital branding" hreflang="fr" data-analytics-linkcategory="expertise" data-analytics-linksection="content" data-analytics-linkname="Digital branding" data-analytics-linktype="button" data-analytics-resourcetopic="expertise" data-analytics-resourcetitle="Les techniques de rendu de texte des processeurs graphiques.">Digital branding</a></li><li><a href="/fr/octroi-de-licence" title="Octroi de licence" hreflang="fr" data-analytics-linkcategory="expertise" data-analytics-linksection="content" data-analytics-linkname="Octroi de licence" data-analytics-linktype="button" data-analytics-resourcetopic="expertise" data-analytics-resourcetitle="Les techniques de rendu de texte des processeurs graphiques.">Octroi de licence</a></li><li><a href="/fr/Ressources/Tags/Marque" title="Marque" hreflang="fr" data-analytics-linkcategory="expertise" data-analytics-linksection="content" data-analytics-linkname="Marque" data-analytics-linktype="button" data-analytics-resourcetopic="expertise" data-analytics-resourcetitle="Les techniques de rendu de texte des processeurs graphiques.">Marque</a></li><li><a href="/fr/taxonomy/term/859" title="Monotype Labs." hreflang="fr" data-analytics-linkcategory="expertise" data-analytics-linksection="content" data-analytics-linkname="Monotype Labs." data-analytics-linktype="button" data-analytics-resourcetopic="expertise" data-analytics-resourcetitle="Les techniques de rendu de texte des processeurs graphiques.">Monotype Labs.</a></li></div></div> <div class="component-main-wrapper display-wrap" data-analytics-linkcategory="expertise" data-analytics-linksection="content" data-analytics-linkname="Pourquoi les polices de caractère gratuites peuvent vous coûter cher" data-analytics-linktype="button" data-analytics-resourcetopic="expertise" data-analytics-resourcetitle="Pourquoi les polices de caractère gratuites peuvent vous coûter cher"><div class="component-image-area"><a href="/fr/ressources/pourquoi-les-polices-de-caractere-gratuites-peuvent-vous-couter-cher"><article class="media media--type-image media--view-mode-font-cards-gallery"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <source srcset="/sites/default/files/styles/380x190/public/2022-12/MT_PDG_N-109_Lifestyle_104.webp?itok=I0ybvaG6 1x" media="all and (min-width: 981px)" type="image/webp" width="380" height="190"/> <source srcset="/sites/default/files/styles/380x190/public/2022-12/MT_PDG_N-109_Lifestyle_104.webp?itok=I0ybvaG6 1x" media="all and (min-width: 1024px)" type="image/webp" width="380" height="190"/> <source srcset="/sites/default/files/styles/width_810/public/2022-12/MT_PDG_N-109_Lifestyle_104.webp?itok=Ty7K2hcA 1x" media="all and (min-width: 768px)" type="image/webp" width="810" height="405"/> <source srcset="/sites/default/files/styles/720x360/public/2022-12/MT_PDG_N-109_Lifestyle_104.webp?itok=tiUFHmZc 1x" media="all and (min-width: 450px)" type="image/webp" width="720" height="360"/> <source srcset="/sites/default/files/styles/450x225/public/2022-12/MT_PDG_N-109_Lifestyle_104.webp?itok=dmpCkt0M 1x" media="all and (min-width: 320px)" type="image/webp" width="450" height="225"/> <source srcset="/sites/default/files/styles/380x190/public/2022-12/MT_PDG_N-109_Lifestyle_104.png?itok=I0ybvaG6 1x" media="all and (min-width: 981px)" type="image/png" width="380" height="190"/> <source srcset="/sites/default/files/styles/380x190/public/2022-12/MT_PDG_N-109_Lifestyle_104.png?itok=I0ybvaG6 1x" media="all and (min-width: 1024px)" type="image/png" width="380" height="190"/> <source srcset="/sites/default/files/styles/width_810/public/2022-12/MT_PDG_N-109_Lifestyle_104.png?itok=Ty7K2hcA 1x" media="all and (min-width: 768px)" type="image/png" width="810" height="405"/> <source srcset="/sites/default/files/styles/720x360/public/2022-12/MT_PDG_N-109_Lifestyle_104.png?itok=tiUFHmZc 1x" media="all and (min-width: 450px)" type="image/png" width="720" height="360"/> <source srcset="/sites/default/files/styles/450x225/public/2022-12/MT_PDG_N-109_Lifestyle_104.png?itok=dmpCkt0M 1x" media="all and (min-width: 320px)" type="image/png" width="450" height="225"/> <img src="/sites/default/files/styles/380x190/public/2022-12/MT_PDG_N-109_Lifestyle_104.png?itok=I0ybvaG6" width="380" height="190" alt="" loading="lazy" /> </picture> </div> </article> </a></div><div><span class="component-catagory"><a href="/fr/Ressources/Expertise">Expertise</a></span></div><h3 class="component-title"> <a href="/fr/ressources/pourquoi-les-polices-de-caractere-gratuites-peuvent-vous-couter-cher">Pourquoi les polices de caractère gratuites peuvent vous coûter cher</a> </h3><div class="component-desc"> <p>Comme tout le monde, nous aimons la gratuité. Pourtant, nous devons admettre que l’utilisation de polices gratuites a ses limites. La bibliothèque de polices limitée de votre agence et les restrictions budgétaires en matière de design peuvent engendrer de la frustration. Mais réduire les coûts en choisissant certaines polices ne va pas vous apporter la solution que vous recherchez. Les polices gratuites peuvent créer des incohérences de branding, diminuer la reconnaissance de la marque et apporter une myriade d’autres problèmes. Or, les clients recherchent des marques qu’ils jugent dignes de confiance.</p> </div><div class="component-tags"><li><a href="/fr/resources/tags/fontes" title="Fontes" hreflang="fr" data-analytics-linkcategory="expertise" data-analytics-linksection="content" data-analytics-linkname="Fontes" data-analytics-linktype="button" data-analytics-resourcetopic="expertise" data-analytics-resourcetitle="Pourquoi les polices de caractère gratuites peuvent vous coûter cher">Fontes</a></li><li><a href="/fr/Ressources/Tags/Typographie" title="Typographie" hreflang="fr" data-analytics-linkcategory="expertise" data-analytics-linksection="content" data-analytics-linkname="Typographie" data-analytics-linktype="button" data-analytics-resourcetopic="expertise" data-analytics-resourcetitle="Pourquoi les polices de caractère gratuites peuvent vous coûter cher">Typographie</a></li><li><a href="/fr/Ressources/Tags/branding" title="Branding" hreflang="fr" data-analytics-linkcategory="expertise" data-analytics-linksection="content" data-analytics-linkname="Branding" data-analytics-linktype="button" data-analytics-resourcetopic="expertise" data-analytics-resourcetitle="Pourquoi les polices de caractère gratuites peuvent vous coûter cher">Branding</a></li><li><a href="/fr/Ressources/Marquages/Police" title="Police de caractères" hreflang="fr" data-analytics-linkcategory="expertise" data-analytics-linksection="content" data-analytics-linkname="Police de caractères" data-analytics-linktype="button" data-analytics-resourcetopic="expertise" data-analytics-resourcetitle="Pourquoi les polices de caractère gratuites peuvent vous coûter cher">Police de caractères</a></li></div></div> <div class="component-main-wrapper display-wrap" data-analytics-linkcategory="expertise" data-analytics-linksection="content" data-analytics-linkname="8 erreurs courantes à éviter pour choisir une police de marque" data-analytics-linktype="button" data-analytics-resourcetopic="expertise" 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Dès le lendemain, une réunion avec votre équipe créative est prévue pour lancer ce projet et en examiner les lignes directrices. C’est un défi passionnant, mais vous n’êtes pas certain de savoir par où commencer.</p> </div><div class="component-tags"><li><a href="/fr/Ressources/Tags/branding" title="Branding" hreflang="fr" data-analytics-linkcategory="home latest additions" data-analytics-linksection="content" data-analytics-linkname="Branding" data-analytics-linktype="button" data-analytics-resourcetopic="home latest additions" data-analytics-resourcetitle="Principes de rebranding pour les directeurs de la création.">Branding</a></li><li><a href="/fr/Ressources/Tags/web" title="Web" hreflang="fr" data-analytics-linkcategory="home latest additions" data-analytics-linksection="content" data-analytics-linkname="Web" data-analytics-linktype="button" data-analytics-resourcetopic="home latest additions" data-analytics-resourcetitle="Principes de rebranding pour les directeurs de la création.">Web</a></li><li><a href="/fr/taxonomy/term/711" title="Creative Characters" hreflang="fr" data-analytics-linkcategory="home 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type="image/webp" width="810" height="405"/> <source srcset="/sites/default/files/styles/720x360/public/2023-06/mt_pdg_n-306_lifestyle_fr_173_141.webp?itok=wYpEJh1d 1x" media="all and (min-width: 450px)" type="image/webp" width="720" height="360"/> <source srcset="/sites/default/files/styles/450x225/public/2023-06/mt_pdg_n-306_lifestyle_fr_173_141.webp?itok=-bgIKyI_ 1x" media="all and (min-width: 320px)" type="image/webp" width="450" height="225"/> <source srcset="/sites/default/files/styles/380x190/public/2023-06/mt_pdg_n-306_lifestyle_fr_173_141.png?itok=r-dJpZwJ 1x" media="all and (min-width: 981px)" type="image/png" width="380" height="190"/> <source srcset="/sites/default/files/styles/380x190/public/2023-06/mt_pdg_n-306_lifestyle_fr_173_141.png?itok=r-dJpZwJ 1x" media="all and (min-width: 1024px)" type="image/png" width="380" height="190"/> <source srcset="/sites/default/files/styles/width_810/public/2023-06/mt_pdg_n-306_lifestyle_fr_173_141.png?itok=LfjOMxtf 1x" media="all and 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class="component-desc"> <p>Un abonnement à Monotype Fonts est la solution optimale pour intégrer facilement des milliers de nouvelles polices dans votre bibliothèque, sans avoir à passer par un processus d’achat et de licence individuels.</p> </div><div class="component-tags"><li><a href="/fr/Ressources/Tags/branding" title="Branding" hreflang="fr" data-analytics-linkcategory="expertise" data-analytics-linksection="content" data-analytics-linkname="Branding" data-analytics-linktype="button" data-analytics-resourcetopic="expertise" data-analytics-resourcetitle="Guide : licences et abonnements.">Branding</a></li><li><a href="/fr/octroi-de-licence" title="Octroi de licence" hreflang="fr" data-analytics-linkcategory="expertise" data-analytics-linksection="content" data-analytics-linkname="Octroi de licence" data-analytics-linktype="button" data-analytics-resourcetopic="expertise" data-analytics-resourcetitle="Guide : licences et abonnements.">Octroi de licence</a></li><li><a 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