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2024 Event Trends Study Forecasts a Bright Future for the Industry | Community Brands
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class="event-url"> <a href="/resource-library/whitepapers/2024-event-trends-study/" class="green-text-link arrow-text-link">Download the study <span class="arrow-link"> <svg xmlns="https://www.w3.org/2000/svg" width="20" height="15" viewBox="0 0 20 15" id="green-arrow"> <path fill="#C1CE20" fill-rule="evenodd" d="M19.702 6.506L13.652.26c-.34-.347-.886-.347-1.223 0-.34.35-.34.914 0 1.262l4.616 4.766H.87c-.48 0-.87.402-.87.898 0 .495.39.898.87.898h16.178l-4.62 4.766c-.336.348-.336.913 0 1.26.34.348.886.35 1.223 0l6.056-6.247c.018-.016.04-.02.056-.037.028-.028.028-.067.05-.097.074-.097.127-.2.158-.31.01-.045.02-.08.023-.127.037-.266-.03-.545-.23-.75-.017-.017-.04-.023-.057-.04z"></path> </svg> </span> </a> </p> </div> </div> </div> </article></div></li></ul></li><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-2361 ubermenu-item-level-1 ubermenu-column ubermenu-column-natural ubermenu-has-submenu-stack 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href="/solutions/data-analytics/"><span class="ubermenu-target-title ubermenu-target-text">Data Analytics</span></a></li><li class="ubermenu-divider"><hr/></li><li id="menu-item-236980" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-236980 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><div class="ubermenu-content-block ubermenu-custom-content ubermenu-custom-content-padded"><div class="navLabel blogs">Blogs</div> <ul class="ulNavigation2Col"> <li><a href="https://www.yourmembership.com/blog/" target="_blank">YourMembership</a></li> <li><a href="https://www.nimbleams.com/blog/" target="_blank">NimbleAMS</a></li> <li><a href="https://www.aptify.com/blog/" target="_blank">Aptify</a></li> <li><a href="https://www.netforumenterprise.com/blog/" target="_blank">NetForum Enterprise</a></li> <li><a href="https://www.ymcareers.com/blog/" target="_blank">YM Careers</a></li> <li><a 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src="/wp-content/uploads/2024/03/np-ubermenu-fundraising-success-265.png" class="attachment-resources-featured-image size-resources-featured-image wp-post-image" alt="Our Fundraising Success Blueprint Series"> </a> <div class="resource-wrap"> <div class="resource-wrap-inner"> <div class="uberMenuTitle" itemprop="headline">Our Fundraising Success Blueprint Series</div> <div class="uberMenuDesc">You serve a critical mission. GiveSmart has the building blocks that you need to succeed.</div> <div class="learn-more-wrap"> <p class="event-url"> <a href="https://www.givesmart.com/fundraising-blueprint-series/" target="_blank" class="green-text-link arrow-text-link">Learn more <span class="arrow-link"> <svg xmlns="https://www.w3.org/2000/svg" width="20" height="15" viewBox="0 0 20 15" id="green-arrow"><path fill="#C1CE20" fill-rule="evenodd" d="M19.702 6.506L13.652.26c-.34-.347-.886-.347-1.223 0-.34.35-.34.914 0 1.262l4.616 4.766H.87c-.48 0-.87.402-.87.898 0 .495.39.898.87.898h16.178l-4.62 4.766c-.336.348-.336.913 0 1.26.34.348.886.35 1.223 0l6.056-6.247c.018-.016.04-.02.056-.037.028-.028.028-.067.05-.097.074-.097.127-.2.158-.31.01-.045.02-.08.023-.127.037-.266-.03-.545-.23-.75-.017-.017-.04-.023-.057-.04z"></path> </svg> </span> </a> </p> </div> </div> </div> </article></div></li></ul></li><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children 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id="et_mobile_nav_menu"> <div class="mobile_nav closed"> <span class="select_page">Select Page</span> <span class="mobile_menu_bar mobile_menu_bar_toggle"></span> </div> </div> </div> <!-- #et-top-navigation --> </div> <!-- .container --> <div class="et_search_outer"> <div class="container et_search_form_container"> <form role="search" method="get" class="et-search-form" action="https://www.communitybrands.com/"> <input type="search" class="et-search-field" placeholder="Search …" value="" name="s" title="Search for:" /> </form> <span class="et_close_search_field"></span> </div> </div> </header> <!-- #main-header --> <div id="et-main-area"> <div id="et-boc" class="et-boc"> <div class="et-l et-l--post"> <div class="et_builder_inner_content et_pb_gutters3"><div class="et_pb_section et_pb_section_0 et_section_regular" > <div class="et_pb_row et_pb_row_0"> <div class="et_pb_column et_pb_column_2_3 et_pb_column_0 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_text et_pb_text_0 news-breadcrumb et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><div class="breadcrumb"> <span class="breadcrumb-link-wrap"> <a href="/company/news/" itemprop="url"> <span>Company</span> </a> </span> <span class="sep">/</span> <span class="breadcrumb-link-wrap"> <a href="/company/news/"> <span>News</span></a></span><span class="sep">/</span>2024 Event Trends Study Forecasts a Bright Future for the Industry</div> </div> </div><div class="et_pb_module et_pb_blurb et_pb_blurb_0 news-head-title et_pb_text_align_left et_pb_blurb_position_left et_pb_bg_layout_light"> <div class="et_pb_blurb_content"> <div class="et_pb_main_blurb_image"><span class="et_pb_image_wrap et_pb_only_image_mode_wrap"><img width="50" height="47" decoding="async" src="https://www.communitybrands.com/wp-content/uploads/2018/04/press-release-icon.svg" alt="" class="et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone wp-image-1669" /></span></div> <div class="et_pb_blurb_container"> <h2 class="et_pb_module_header"><span>Press Releases</span></h2> </div> </div> </div><div class="et_pb_module et_pb_post_title et_pb_post_title_0 entry-time et_pb_bg_layout_light et_pb_text_align_left" > <div class="et_pb_title_container"> <p class="et_pb_title_meta_container"><span class="published">04/18/2024</span></p> </div> </div><div class="et_pb_module et_pb_post_title et_pb_post_title_1 et_pb_bg_layout_light et_pb_text_align_left" > <div class="et_pb_title_container"> <h1 class="entry-title">2024 Event Trends Study Forecasts a Bright Future for the Industry</h1> </div> <div class="et_pb_title_featured_container"><span class="et_pb_image_wrap"><img fetchpriority="high" decoding="async" width="800" height="484" src="https://www.communitybrands.com/wp-content/uploads/2024/03/Community-Brands-event-trends-featured.jpeg" alt="Cover of Community Brands Event Trends Study" title="Community-Brands-event-trends-featured" srcset="https://www.communitybrands.com/wp-content/uploads/2024/03/Community-Brands-event-trends-featured.jpeg 800w, https://www.communitybrands.com/wp-content/uploads/2024/03/Community-Brands-event-trends-featured-480x290.jpeg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw" class="wp-image-241055" /></span></div> </div><div class="et_pb_module et_pb_text et_pb_text_1 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p>ST. PETERSBURG, Fla., April 18, 2024 /PRNewswire/ — Community Brands is proud to announce the results of the 2024 Event Trends Study in a live reveal webinar. Event technology experts and coauthors will share comprehensive findings and actionable insights from over 500 professionals who plan events for associations, nonprofits, corporations, and government organizations.</p> <p><strong>Ignite Event Success: Technology is the game-changer for enhanced attendee experiences and value</strong></p> <p>As an event technology thought leader, Community Brands has been driving innovation and helping organizations navigate the dynamic events industry. Since 2016, the company has conducted the association industry’s only annual Associations Trends Research Study to include both pros and members perspectives – including insights about the importance of delivering modern, memorable events. Similarly, this second annual Event Trends Study seeks to explore key trends and strategies that are driving success for forward-thinking organizations.</p> <p><strong>What you’ll learn in this study:</strong></p> <ul> <li>Current event tech trends and insights into Event Planners’ experiences and mindsets</li> <li>How technology helps Event Planners improve key aspects of event management</li> <li>Event Planners’ strategies for marketing events and improving the event experience</li> <li>How to use this study to take your events to the next level</li> </ul> <p>“We are thrilled to share this data that confirms, for the second year in a row, that the events industry is full of opportunity,” said Jennifer Lee, President, Associations & Events division, Community Brands. “Seeing these positive trends also reinforces the vital link between technology and event success, and we are proud to invest in research that provides concrete information and strategies to help event professionals elevate attendees’ experiences, foster deeper engagement, and find even more success.”</p> <p><strong>A few 2024 Event Trends Study sneak peek insights:</strong></p> <p>Like last year, organizations that are early adopters of technology report stronger growth in almost every area of event execution. And attendee engagement is reported as a high priority — even higher for Event Planners whose organizations are early adopters of technology.</p> <ul> <li><strong>48%</strong> of Event Planners say that incorporating new or better technology into events is a top priority.</li> <li>Choosing the right event technology is among the five biggest challenges to achieving event goals.</li> <li>Only <strong>30%</strong> of Event Planners express full confidence that their organization has a holistic event attendee experience strategy and approach.</li> <li><strong>57%</strong> of Event Planners say providing a memorable attendee experience is a top priority in the next 12 months</li> </ul> <p>The downloadable study is automatically included in the webinar wrap-up email, before it goes live on the website, which means attendees will have first access to view the 2024 Event Trends Study, <strong>“Ignite Event Success: Technology is the game-changer for enhanced attendee experiences and value.”</strong></p></div> </div><div class="et_pb_button_module_wrapper et_pb_button_0_wrapper et_pb_module "> <a class="et_pb_button et_pb_button_0 et_pb_bg_layout_light" href="/resource-library/webinars/2024-event-trends-study-reveal-webinar/">Register for the webinar today</a> </div><div class="et_pb_module et_pb_sidebar_0 news-after-entry-sidebar et_pb_widget_area clearfix et_pb_widget_area_left et_pb_text_align_left et_pb_bg_layout_light et_pb_sidebar_no_border"> <div id="block-8" class="et_pb_widget widget_block"><h4 style="margin-bottom:0;">About Community Brands</h4> <p style="font-size:16px;line-height:26px;font-weight:400;">Community Brands amplifies the impact of purpose-driven organizations around the world. Associations, events, nonprofits, and schools rely on our connected technology solutions to engage the people they serve, simplify operations, and grow revenue. Our family of brands is bound by a common purpose to serve the organizations that enhance communities. 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