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action="https://dmarc.org/"> <label> <input type="search" class="search-field" placeholder="Search…" value="" name="s" title="Search for:" /> </label> <input type="submit" class="search-submit" value=" " /> </form> </div> </div> </div> <div class="clearboth"></div> </header> <div class="page-header"> <div class="site-container"> <h1> Statistics – BIMI </h1> <div class="cx-breadcrumbs"> </div> <div class="clearboth"></div> </div> </div> <div class="site-body site-pad"> <div class="site-container"> <div id="primary" class="content-area"> <article id="post-1233" class="post-1233 page type-page status-publish hentry"> <div class="entry-content"> <p><a href="/wiki/Glossary#BIMI">Brand Indicators for Message Identification (BIMI)</a> enables email senders to have a logo or image of their choosing displayed next to email messages they send to participating mailbox providers. BIMI builds on <a href="/wiki/Glossary#DMARC">DMARC</a> and related <a href="/wiki/Glossary#Email_Authentication">email authentication</a> standards to ensure that only messages authorized by those senders display such images, so it frequently comes up as a topic when DMARC is discussed.</p> <p>Starting in mid-2021, <a href="https://www.domaintools.com">DomainTools</a> started supplying DMARC.org with data on DNS lookups of BIMI records. A total of 33,924 unique and valid BIMI records were observed through the middle of 2024. Of that total, approximately 3,450 records included a link to a VMC. (DMARC.org did not retrieve and examine these certificates.) The following graph shows the growth of BIMI records which are still active in DNS, since March 2021, alongside the percentage of new records added each month.</p> <p><a href="https://dmarc.org/wp-content/uploads/2024/10/bimi-growth-thru-2024q2-title-1425x825-1.png" target="_blank" rel="noopener"><img fetchpriority="high" decoding="async" class="aligncenter wp-image-1335 size-full" src="https://dmarc.org/wp-content/uploads/2024/10/bimi-growth-thru-2024q2-title-950x550-1.png" alt="" width="950" height="550" /></a></p> <p>The following graph shows the number of new BIMI records observed each month since March 2021.</p> <p><a href="https://dmarc.org/wp-content/uploads/2024/10/bimi-new-records-2024q2-1425x877-1.png" target="_blank" rel="noopener"><img decoding="async" class="aligncenter wp-image-1333 size-full" src="https://dmarc.org/wp-content/uploads/2024/10/bimi-new-records-2024q2-950x585-1.png" alt="" width="950" height="585" /></a></p> <p>We hope to take a closer look at how BIMI is adopted over the coming years.</p> </div> </article> </div> <div id="secondary" class="widget-area" role="complementary"> <aside id="search-2" class="widget widget_search"><form role="search" method="get" class="search-form" action="https://dmarc.org/"> <label> <input type="search" class="search-field" placeholder="Search…" value="" name="s" title="Search for:" /> </label> <input type="submit" class="search-submit" value=" " /> </form></aside> <aside id="recent-posts-2" class="widget widget_recent_entries"> <h1 class="widget-title">Recent Posts</h1> <ul> <li> <a href="https://dmarc.org/2024/10/dmarc-org-at-sixth-jpaawg-general-meeting/">DMARC.org at Sixth JPAAWG General Meeting</a> </li> <li> <a href="https://dmarc.org/2023/05/m3aawg-calls-for-coalition-to-support-public-suffix-list/">M3AAWG Calls for Coalition to Support Public Suffix List</a> </li> <li> <a href="https://dmarc.org/2023/02/microsoft-allows-365-admins-to-accept-arc-forwarders/">Microsoft Allows 365 Admins To Accept ARC Forwarders</a> </li> <li> <a href="https://dmarc.org/2022/12/dmarc-org-at-fifth-jpaawg-general-meeting/">DMARC.org at Fifth JPAAWG General Meeting</a> </li> <li> <a href="https://dmarc.org/2022/03/dmarc-policies-up-84-for-2021/">DMARC Policies Up 84% for 2021</a> </li> </ul> </aside><aside id="archives-2" class="widget widget_archive"><h1 class="widget-title">Archives</h1> <ul> <li><a href='https://dmarc.org/2024/10/'>October 2024</a></li> <li><a href='https://dmarc.org/2023/05/'>May 2023</a></li> <li><a href='https://dmarc.org/2023/02/'>February 2023</a></li> <li><a href='https://dmarc.org/2022/12/'>December 2022</a></li> <li><a href='https://dmarc.org/2022/03/'>March 2022</a></li> <li><a href='https://dmarc.org/2022/02/'>February 2022</a></li> <li><a href='https://dmarc.org/2022/01/'>January 2022</a></li> <li><a href='https://dmarc.org/2021/10/'>October 2021</a></li> <li><a href='https://dmarc.org/2021/02/'>February 2021</a></li> <li><a href='https://dmarc.org/2021/01/'>January 2021</a></li> <li><a href='https://dmarc.org/2020/11/'>November 2020</a></li> <li><a href='https://dmarc.org/2020/02/'>February 2020</a></li> <li><a href='https://dmarc.org/2019/12/'>December 2019</a></li> <li><a href='https://dmarc.org/2019/07/'>July 2019</a></li> <li><a href='https://dmarc.org/2019/02/'>February 2019</a></li> <li><a href='https://dmarc.org/2018/11/'>November 2018</a></li> <li><a href='https://dmarc.org/2018/10/'>October 2018</a></li> <li><a href='https://dmarc.org/2018/09/'>September 2018</a></li> <li><a href='https://dmarc.org/2018/02/'>February 2018</a></li> <li><a href='https://dmarc.org/2017/12/'>December 2017</a></li> <li><a href='https://dmarc.org/2017/11/'>November 2017</a></li> <li><a href='https://dmarc.org/2017/09/'>September 2017</a></li> <li><a href='https://dmarc.org/2017/07/'>July 2017</a></li> <li><a href='https://dmarc.org/2017/06/'>June 2017</a></li> <li><a href='https://dmarc.org/2017/03/'>March 2017</a></li> <li><a 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href='https://dmarc.org/2015/06/'>June 2015</a></li> <li><a href='https://dmarc.org/2015/04/'>April 2015</a></li> <li><a href='https://dmarc.org/2015/03/'>March 2015</a></li> <li><a href='https://dmarc.org/2015/02/'>February 2015</a></li> <li><a href='https://dmarc.org/2015/01/'>January 2015</a></li> <li><a href='https://dmarc.org/2014/12/'>December 2014</a></li> <li><a href='https://dmarc.org/2014/02/'>February 2014</a></li> <li><a href='https://dmarc.org/2013/02/'>February 2013</a></li> <li><a href='https://dmarc.org/2012/10/'>October 2012</a></li> <li><a href='https://dmarc.org/2012/01/'>January 2012</a></li> </ul> </aside> </div> </div> </div> <div class="clearboth"></div> <footer id="colophon" class="site-footer" role="contentinfo"> <div class="footer-bottom-bar site-pad"> <div class="site-container"> <div class="scroll-to-top"><i class="fa fa-angle-up"></i></div>  <div class="footer-left"> Unless otherwise noted, all content on this website is (<a 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