Advertiser resources - How YouTube Works

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lb-header__subitem-description" data-nosnippet="true"> How does YouTube prevent radicalization? </span> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211202095026/https://www.youtube.com/howyoutubeworks/our-commitments/supporting-political-integrity/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Supporting political integrity </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How does YouTube support civic engagement and election integrity? </span> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211202095026/https://www.youtube.com/howyoutubeworks/our-commitments/preventing-bias/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Preventing bias </span> <span 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</span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How does YouTube maintain user privacy? </span> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211202095026/https://www.youtube.com/howyoutubeworks/our-commitments/safeguarding-copyright/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Safeguarding copyright </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How does YouTube protect copyrighted content? </span> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211202095026/https://www.youtube.com/howyoutubeworks/our-commitments/sharing-revenue/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Sharing revenue </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How does YouTube make money? </span> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211202095026/https://www.youtube.com/howyoutubeworks/our-commitments/promoting-digital-wellbeing/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Promoting digital wellbeing </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How does YouTube support users’ digital wellbeing? </span> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211202095026/https://www.youtube.com/howyoutubeworks/our-commitments/covid-response/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Responding to COVID-19 </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How is YouTube supporting users during COVID-19? </span> </a> </div> </nav> </div> </div> <div class="lb-header__nav-item-wrapper"> <a class="lb-header-js-nav-item lb-header__nav-item" aria-activedescendant="subnav-product-features" aria-haspopup="menu" aria-label="Product features menupopup" tabindex="0" data-nosnippet="true"> Product features <span class="lb-header__subnav-chevron"></span> </a> <div class="lb-header__subnav-wrapper lb-header-js-subnav-wrapper" role="menu" id="subnav-product-features"> <nav class="lb-header__subnav"> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211202095026/https://www.youtube.com/howyoutubeworks/product-features/search/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> YouTube Search </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How our search tool can help you find content you'll love </span> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211202095026/https://www.youtube.com/howyoutubeworks/product-features/recommendations/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Recommended videos </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How we recommend content we think you'll want to watch </span> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211202095026/https://www.youtube.com/howyoutubeworks/product-features/news-information/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> News and information </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How we provide context for your search results and videos </span> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211202095026/https://www.youtube.com/howyoutubeworks/product-features/health-information/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Health information </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How we provide context for health queries </span> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211202095026/https://www.youtube.com/howyoutubeworks/product-features/monetization/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Monetization for Creators </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How Creators earn money on YouTube </span> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211202095026/https://www.youtube.com/howyoutubeworks/product-features/live/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> YouTube Live </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How you can reach your community in real time with Live and Premieres </span> </a> </div> </nav> </div> </div> <div class="lb-header__nav-item-wrapper"> <a class="lb-header-js-nav-item lb-header__nav-item" aria-activedescendant="subnav-user-settings" aria-haspopup="menu" aria-label="User settings menupopup" tabindex="0" data-nosnippet="true"> User settings <span class="lb-header__subnav-chevron"></span> </a> <div class="lb-header__subnav-wrapper lb-header-js-subnav-wrapper" role="menu" id="subnav-user-settings"> <nav class="lb-header__subnav"> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211202095026/https://www.youtube.com/howyoutubeworks/user-settings/privacy/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Privacy controls </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How we protect your information and what you can do to control your privacy </span> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211202095026/https://www.youtube.com/howyoutubeworks/user-settings/ad-settings/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Ad Settings </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How our advertising works and how to customize your ad experience </span> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211202095026/https://www.youtube.com/howyoutubeworks/user-settings/parental-controls/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Parental controls </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How you can create a family friendly experience </span> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211202095026/https://www.youtube.com/howyoutubeworks/user-settings/autoplay/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Autoplay </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How Autoplay works and how to turn it off </span> </a> </div> </nav> </div> </div> <div class="lb-header__nav-item-wrapper"> <a class="lb-header-js-nav-item lb-header__nav-item" aria-activedescendant="subnav-policies" aria-haspopup="menu" aria-label="Rules and policies menupopup" tabindex="0" data-nosnippet="true"> Rules and policies <span class="lb-header__subnav-chevron"></span> </a> <div class="lb-header__subnav-wrapper lb-header-js-subnav-wrapper" role="menu" id="subnav-policies"> <nav class="lb-header__subnav"> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211202095026/https://www.youtube.com/howyoutubeworks/policies/overview/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Policies overview </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How our rules and policies help keep our platform safe </span> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211202095026/https://www.youtube.com/howyoutubeworks/policies/community-guidelines/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Community Guidelines </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How we define what we do and don’t allow on YouTube </span> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211202095026/https://www.youtube.com/howyoutubeworks/policies/copyright/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Copyright </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How we help Creators responsibly manage their content </span> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211202095026/https://www.youtube.com/howyoutubeworks/policies/monetization-policies/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Monetization policies </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How Creators can monetize their content as part of the YouTube Partner Program </span> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211202095026/https://www.youtube.com/howyoutubeworks/policies/legal-removals/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Legal removals </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How we approach content that violates local law </span> </a> </div> </nav> </div> </div> <div class="lb-header__nav-item-wrapper"> <a class="lb-header-js-nav-item lb-header__nav-item" aria-activedescendant="subnav-progress-impact" aria-haspopup="menu" aria-label="Progress and impact menupopup" tabindex="0" data-nosnippet="true"> Progress and impact <span class="lb-header__subnav-chevron"></span> </a> <div class="lb-header__subnav-wrapper lb-header-js-subnav-wrapper" role="menu" id="subnav-progress-impact"> <nav class="lb-header__subnav"> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211202095026/https://www.youtube.com/howyoutubeworks/progress-impact/timeline/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Responsibility through the years </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How we've been building a more responsible platform over the years </span> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211202095026/https://www.youtube.com/howyoutubeworks/progress-impact/responsibility/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Progress on managing harmful content </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How we're enforcing our policies on harmful content by the numbers </span> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211202095026/https://www.youtube.com/howyoutubeworks/progress-impact/impact/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Our impact </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How creative entrepreneurs are transforming their lives and communities </span> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211202095026/https://www.youtube.com/howyoutubeworks/progress-impact/trends/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Culture and trends </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How to better understand the next generation of Creators and artists </span> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211202095026/https://www.youtube.com/howyoutubeworks/progress-impact/sustainability/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Advancing sustainability </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How we're investing in a carbon-free future </span> </a> </div> </nav> </div> </div> <div class="lb-header__nav-item-wrapper"> <a class="lb-header-js-nav-item lb-header__nav-item" aria-activedescendant="subnav-resources" aria-haspopup="menu" aria-label="Resources menupopup" tabindex="0" data-nosnippet="true"> Resources <span class="lb-header__subnav-chevron"></span> </a> <div class="lb-header__subnav-wrapper lb-header-js-subnav-wrapper" role="menu" id="subnav-resources"> <nav class="lb-header__subnav"> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211202095026/https://www.youtube.com/howyoutubeworks/resources/downloadable-summaries/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Downloadable summaries </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> Download shareable summaries of essential content on this website about our responsibility efforts </span> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item lb-header__subnav-item--active" href="/web/20211202095026/https://www.youtube.com/howyoutubeworks/resources/advertiser-resources/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Advertiser resources </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> Find resources and quick guides on Brand Safety for advertisers </span> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211202095026/https://www.youtube.com/howyoutubeworks/resources/brand-resources/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Brand resources </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> Access brand resources such as our YouTube logo, color palettes, and permissions form </span> </a> </div> </nav> </div> </div> </nav> </div> </div> </div> </header> <main class="ytr-main ytr-advertiser-resources" id="content"> <section class="ytr-section"> <div class="lb-padding-top-s lb-padding-bottom-s ytr-hero"> <div class="ytr-section__window"> <div class="lb-grid lb-grid--image-right"> <div class="lb-grid__cell lb-grid__cell--span-7 lb-grid__cell--sm-span-12 ytr-flex-col ytr-flex-col--vert-center ytr-hero__details"> <small class="ytr-eyebrow lb-margin-bottom-l ytr-hero__eyebrow"> <span class="lb-font-weight-600 lb-font-eyebrow ytr-eyebrow__text"> Resources </span> <img class="ytr-eyebrow__underline" src="/web/20211202095026im_/https://www.youtube.com/howyoutubeworks/static/images/eyebrow-underline.png" role="presentation"> </small> <h1> <span class="lb-font-weight-600 lb-font-alpha-headline"> Advertiser resources </span> </h1> </div> </div> </div> </div> </section> <section class="ytr-section ytr-section--article" data-lb-auto-init="ArticlePage"> <div class="ytr-section__window"> <div class="lb-grid ytr-article"> <div class="lb-grid__cell lb-grid__cell--md-offset-1-span-10 lb-grid__cell--lg-offset-1-span-10 ytr-article__content-wrapper"> <div class="ytr-article__content lb-grid"> <p class="md md-p" md-node-state="empty"><div class="ytr-resources lb-padding-top-s lb-margin-top-m lb-margin-bottom-m"> <div class="ytr-resources-grid"> <div class="ytr-resources-grid__cell ytr-resources-grid__cell--span-2"> <h3 class="lb-margin-bottom-xs"> <span class="lb-font-paragraph"> <p class="md md-p">Below are downloadable resources and quick guides on YouTube’s responsibility efforts as well as the Brand Safety and Brand Suitability controls for advertisers.</p> </span> </h3> <ul> <li class="lb-font-paragraph lb-margin-top-s"> <div class="lb-margin-top-xs lb-font-paragraph ytr-button"> <a class="ytr-link" href="https://web.archive.org/web/20211202095026/https://kstatic.googleusercontent.com/files/4c0c560c411abc33be083a2b8f927b8c82a3eec93c252161c3d3c74a54b1746edf45209e43e4071115d9e2946bbf950e7cb56a218e7b0b830219e0ebf73764b1" target="_blank" rel="noreferrer nofollow"> Responsibility at YouTube <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" fill="#065fd4"><path d="M0 0h24v24H0z" fill="none"/><path d="M19 19H5V5h7V3H5a2 2 0 00-2 2v14a2 2 0 002 2h14c1.1 0 2-.9 2-2v-7h-2v7zM14 3v2h3.59l-9.83 9.83 1.41 1.41L19 6.41V10h2V3h-7z"/></svg> </a> </div> </li> <li class="lb-font-paragraph lb-margin-top-s"> <div class="lb-margin-top-xs lb-font-paragraph ytr-button"> <a class="ytr-link" href="https://web.archive.org/web/20211202095026/https://kstatic.googleusercontent.com/files/02e934611b71752881a8b039f5fd9cfdae802d9e857fea75b91628f2d88dc35e5e841b4a21e278b108cd43f57116b97eda0436c6ac5910cc0a0165b095a5664c" target="_blank" rel="noreferrer nofollow"> YouTube responsibility one-sheet <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" fill="#065fd4"><path d="M0 0h24v24H0z" fill="none"/><path d="M19 19H5V5h7V3H5a2 2 0 00-2 2v14a2 2 0 002 2h14c1.1 0 2-.9 2-2v-7h-2v7zM14 3v2h3.59l-9.83 9.83 1.41 1.41L19 6.41V10h2V3h-7z"/></svg> </a> </div> </li> <li class="lb-font-paragraph lb-margin-top-s"> <div class="lb-margin-top-xs lb-font-paragraph ytr-button"> <a class="ytr-link" href="https://web.archive.org/web/20211202095026/https://kstatic.googleusercontent.com/files/bea5205a2361f1cbf7cb65c7b8db4d928c9c27398706b95b5a8b907d3365c24bc0b68dd40b937662a59b7e0d626ce138bed2adb1d500382ece46e85d1c3cee03" target="_blank" rel="noreferrer nofollow"> A look back <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" fill="#065fd4"><path d="M0 0h24v24H0z" fill="none"/><path d="M19 19H5V5h7V3H5a2 2 0 00-2 2v14a2 2 0 002 2h14c1.1 0 2-.9 2-2v-7h-2v7zM14 3v2h3.59l-9.83 9.83 1.41 1.41L19 6.41V10h2V3h-7z"/></svg> </a> </div> </li> </ul> </div> </div> </div></p> </div> </div> </div> </div> </section> <div class="lb-modal lb-modal--video ytr-video-modal" role="presentation" lb-auto-init="LBModal" lb-options="{'id':'modal-1','autoPlayVideo':true}"> <div class="lb-js-modal-body lb-modal__body" role="dialog" aria-labelledby="modal-1-title" aria-modal="true" aria-describedby="modal-1-description"> <button class="lb-js-close-button lb-modal__close-button" aria-label="Close"> <svg viewbox="0 0 48 48" xmlns="http://www.w3.org/2000/svg"> <g fill="none" fill-rule="evenodd"> <circle class="lb-modal__close-button-circle" stroke-width="2" cx="24" cy="24" r="23"/> <polygon class="lb-modal__close-button-x" points="29 16.41 27.59 15 22 20.59 16.41 15 15 16.41 20.59 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