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category-actualidad-tecnica category-berries-bayas et-has-post-format-content et_post_format-et-post-format-standard"> <div class="post-header"> <h1 class="entry-title">Los arándanos evolucionan y la calidad en la tienda es la diferencia</h1> <div class="post-meta vcard"> <p>Posted by <a href="https://www.tecnologiahorticola.com/author/pere17techort/" class="url fn" title="Posts by PPT" rel="author">PPT</a> | <a href="https://www.tecnologiahorticola.com/category/actualidad-noticias/actualidad-tecnica/" rel="tag">Actualidad Técnica</a>, <a href="https://www.tecnologiahorticola.com/category/berries-bayas/" rel="tag">Berries & Bayas</a></p> </div> </div> <div class="post-thumbnail header"> <img src="https://www.tecnologiahorticola.com/wp-content/uploads/2021/09/Berry-Italia-2021-2-C.jpg" alt="Los arándanos evolucionan y la calidad en la tienda es la diferencia" /> </div> <div class="post-wrap"> <div class="post-content entry-content"> <div class="et-l et-l--post"> <div class="et_builder_inner_content et_pb_gutters3"><div class="et_pb_section et_pb_section_0 et_section_regular" > <div class="et_pb_row et_pb_row_0"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_0 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_0 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h2 style="text-align: center;"><span style="color: #808000;">Italian Berry Day, Macfrut, Septiembre 2021</span></h2> <p> </p> <h3 style="text-align: center;"><em><span style="color: #808000;">La Macfrut primera feria internacional de frutas y verduras este año tuvo 32.600 visitantes durante los tres días en la Rimini Expo</span></em></h3> <p> </p> <p>20.09.2021 – CRÓNICA<br />Entre varios encuentros el Italian Berry Day organizado por NCX Drahorad analizó tendencias, consumo, desarrollo varietal y marketing de las llamadas pequeñas frutas. En Europa los cherries tienen unas ventas de 2 mil millones de euros.</p> <p>Expertos mundiales en cherries participaron en este encuentro de Rimini, el International Cherry Symposium 2022. La conferencia contó con la participación de técnicos de estas frutas de EE. UU., Chile Marruecos, Uruguay, de Europa e Italia para abordar cuestiones fundamentales para el cultivo de las pequeñas frutas: arándanos, moras, La parte principal del programa fue el análisis de las ventas globales de estas frutas, y a la vez las novedades de la innovación de variedades.</p> <h3><span style="color: #808000;"><strong><br />El comercio de cherries es global</strong></span></h3> <p>Se mire como se mire, se cultivan cherries en todo el mundo, desde Noruega hasta Australia y desde Japón hasta Canadá.</p> <p>En casi todo el mundo hay disponibilidad de estas frutas recién recolectadas durante todo el año. Según los últimos datos seis países lideran el ranking de los principales productores de cherries, Turquía seguida de Estados Unidos. En tercer y cuarto lugar encontramos a dos países emergentes, Chile y Uzbekistán, ambos con un impresionante crecimiento en áreas y producciones invertidas en cereza.</p> <p>En Europa como productores destacan España e Italia, con producción y superficies estables pero con productos de altísima calidad. En Macfrut 2022, habrá un enfoque dedicado a los principales productores de cerezas del mundo.</p> <p>Nuevos comportamientos de consumo, innovación varietal y perspectivas en los mercados internacionales: muchos temas surgieron durante , la gran novedad de Macfrut 2021, promovido por <span style="color: #808000;"><strong>Ncx Drahorad</strong></span> e <span style="color: #808000;"><strong>ItalianBerry.it</strong> </span>en colaboración con la feria internacional de frutas y hortalizas.</p> <p>En el Italian Berry Day, organizado por Ncx Drahorad; <span style="color: #808000;"><strong>Marco Pellizzoni</strong> </span>, Director de Ventas – Panel de Consumidores y Servicios de <span style="color: #808000;"><em><strong>GFK Italia</strong></em></span> describió el comportamiento de compra en la categoría de frutos rojos: “en un año en el que el sector frutícola registró una caída en la compra promedio igual al 6%, las frutas pequeñas aumentaron su venta. De hecho, los volúmenes de las pequeñas frutas aumentó las ventas en + 26%, crecieron también el número de hogares consumidores italianos, pasando de 19 a 20,1 millones.</p> <p>Los compradores son infieles a sus habituales establecimientos de compra. El servicio al comprador en las tiendas continuará siendo valioso. Hay nuevas etiquetas valiosas en las compras como bienestar, funcional, biológico, sostenible. La gente diversifica sus hábitos de consumo. En alimentación las marcas renuevan su imagen representando los valores que los clientes declaran en sus preferencias sus valores</p> <p>“Hay que trabajar en la innovación varietal” dijo <span style="color: #808000;"><strong>Andrea Pergher</strong></span>, técnico en el sureste de Europa y el Reino Unido de <span style="color: #808000;"><strong><em>Fall Creek Farm & Nursery</em></strong></span>. Pergher –<em>en la imagen principal de esta NEW</em>– ilustró las tendencias del mercado mundial de arándanos: el sabor y la textura crujiente, como factores diferenciadores para el consumidor.</p> <p><img fetchpriority="high" decoding="async" class="alignnone wp-image-30466" src="https://www.tecnologiahorticola.com/wp-content/uploads/2021/09/Berry-Italia-2021-C.jpg" alt="" width="600" height="337" srcset="https://www.tecnologiahorticola.com/wp-content/uploads/2021/09/Berry-Italia-2021-C.jpg 939w, https://www.tecnologiahorticola.com/wp-content/uploads/2021/09/Berry-Italia-2021-C-400x225.jpg 400w, https://www.tecnologiahorticola.com/wp-content/uploads/2021/09/Berry-Italia-2021-C-768x432.jpg 768w" sizes="(max-width: 600px) 100vw, 600px" /></p> <p>“Estamos en una época de evolución para los arándanos, la calidad en la tienda es la diferencia y el packaging es muy importante”. La unidad de venta se adapta; a la tendencia eco-sostenible y parece ser muy deseable utilizar envases con mayor contenido de fruta. Aumenta la demanda y valor para la oferta de fruta local y las etiquetas de cultivos orgánicos certificados.</p> <p><blockquote class="wp-embedded-content" data-secret="vjb1JGoEMW"><a href="https://www.tecnologiahorticola.com/huelva-congreso-internacional-frutos-rojos-sostenibilidad/">El 6º Congreso Internacional de Frutos Rojos concluye con el reto común hacia la sostenibilidad</a></blockquote><iframe class="wp-embedded-content" sandbox="allow-scripts" security="restricted" style="position: absolute; clip: rect(1px, 1px, 1px, 1px);" title="«El 6º Congreso Internacional de Frutos Rojos concluye con el reto común hacia la sostenibilidad» — Tecnologia Hortícola" src="https://www.tecnologiahorticola.com/huelva-congreso-internacional-frutos-rojos-sostenibilidad/embed/#?secret=vjb1JGoEMW" data-secret="vjb1JGoEMW" width="600" height="338" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe></p> <p>Intervino <span style="color: #808000;"><strong>Marta Betancur</strong></span>, vicepresidenta de <span style="color: #808000;"><strong>SHAFFE</strong>,</span> (Asociación de Exportadores de Frutas Frescas del Hemisferio Sur) y también Andrés Armstrong, Director de la Ejecutiva del Comité de Arándanos de Chile, brindó un panorama de las oportunidades y desafíos en la exportación de frutos rojos del Hemisferio Sur.</p> <p>Los productores del Hemisferio Sur tienen estrategias para cambiar el consumo de frutos rojos a través de nuevas variedades, comenta Marta Betancur. “Hay muchas oportunidades en el mercado chileno de arándanos – continúa <span style="color: #808000;"><strong>Andrés Armstrong</strong></span> del <em><span style="color: #808000;"><strong>Comité de Arándanos de Chile</strong></span></em> – la disponibilidad de la fruta durante todo el año ayuda al crecimiento del consumo. Además, la baja penetración de los arándanos en el mercado genera oportunidades de desarrollo, especialmente en Europa y Asia”.</p> <p>Continúa con el panorama internacional a través de la intervención de <span style="color: #808000;"><strong>Amin Bennani</strong></span>, presidente de AMPFR, <strong><span style="color: #808000;">Association Marocaine Producteurs Fruits Rouges</span></strong>, quien brindó una visión general del sector de frutos rojos en Marruecos: “En los últimos 5 años la producción marroquí de frutos rojos ha crecido exponencialmente, con una producción que se concentra en los períodos de primavera y verano y otra, que cubre el período de otoño. En Marruecos han ampliado la elección de variedades y mejoran los métodos de cultivo con la intención de ampliar sus ventas en sus ventas a Europa y otros mercados”.</p> <p>Thomas Drahorad cierra la primera parte de la conferencia, con información de costes y precios de arándanos y moras en Italia. Drahorad propone mayor colaboración entre productores y los distribuidores de las frutas, “con precios constantes y con una programación fácil para mejorar la calidad, habría un aumento de márgenes para toda la cadena de suministro de un + 25% anual “.</p> <p>En la segunda parte de la conferencia hubo las intervenciones de: <span style="color: #808000;"><strong>Giovanni Panzeri</strong></span> , Chief Commercial Officer, <span style="color: #808000;"><strong><em>Gorillas Italia</em></strong></span>, start-up alemana de venta ONLINE con entregas a domicilio en 10 minutos, recién instalados en Milán: “Pretendemos acortar los tiempos de la cadena de suministro hablando directamente con los productores para convertirse en su nuevo canal de distribución”.</p> <p>Especialmente interesante para los productores de arándanos, moras y frambuesas fue la charla de <em><span style="color: #808000;"><strong>Tommaso Pantezzi,</strong></span></em> responsable de la Unidad de Fruticultura y Fruticultura, <span style="color: #808000;"><em><strong>Fondazione Mach</strong></em></span> presentó la experiencia de cultivar el arándano gigante americano en suelo.</p> <p><span style="color: #808000;"><strong>Thomas Basi</strong> </span>, del <span style="color: #808000;"><em><strong>CSO, Italia</strong></em></span>, Observatorio de Estadísticas y Mercados, asegura que “las áreas de cultivo en Italia están en constante crecimiento (+ 10% en comparación con 2020). Las áreas adecuadas siguen siendo Piamonte, Trentino y Veneto y Emilia-Romaña. También crece el cultivo de frutos pequeños ecológicos , que desde 2019 ha tenido hasta 600 hectáreas cultivadas. Las dificultades para agrandar las superficies persisten debido a los altos costos de las plantas y mano de obra”.</p> <p><span style="color: #808000;"><strong>Nour Abdrabbo</strong></span>, Director Comercial de <span style="color: #808000;"><em><strong>Unitec:</strong></em></span> “para obtener la confianza del mercado y aumentar el consumo, debemos enfocarnos en una correcta selección de calibre, color y calidad de los frutos individuales en 360 grados. La selección hoy debe apoyarse en la tecnología “., dice el experto de Unitec</p> <p><span style="color: #808000;"><strong>Luigi Garavaglia</strong></span> director de I + D de <span style="color: #808000;"><em><strong>ILIP,</strong></em></span> presentó la nueva solución de envase que le permite ampliar la vida útil de las bayas hasta 48 horas más que un envase inactivo.</p> <p><span style="color: #808000;"><strong>Matteo Molari,</strong></span> Socio Director de <span style="color: #808000;"><em><strong>Molari Berries & Breeding</strong> </em></span>presentó un caso de frambuesa: “es necesario hacer que el consumidor reconozca la variedad y que compre un producto no por la marca sino por la calidad del producto en sí”.</p> <p>Hubo tiempo para talleres técnicos de <span style="color: #808000;"><em><strong>Arrigoni</strong> </em></span>“Cultivo de berries en entornos no autóctonos – pantallas protectoras para cada necesidad medioambiental”.</p> <p><blockquote 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marginwidth="0" marginheight="0" scrolling="no"></iframe></p> <p><blockquote class="wp-embedded-content" data-secret="mntDtBN9kK"><a href="https://www.tecnologiahorticola.com/congreso-frutos-rojos-berries-huelva/">Primera jornada del Congreso internacional de Frutos Rojos</a></blockquote><iframe class="wp-embedded-content" sandbox="allow-scripts" security="restricted" style="position: absolute; clip: rect(1px, 1px, 1px, 1px);" title="«Primera jornada del Congreso internacional de Frutos Rojos» — Tecnologia Hortícola" src="https://www.tecnologiahorticola.com/congreso-frutos-rojos-berries-huelva/embed/#?secret=mntDtBN9kK" data-secret="mntDtBN9kK" width="600" height="338" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe></p></div> </div> </div> </div><div class="et_pb_row et_pb_row_1"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_1 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_code et_pb_code_0"> <div class="et_pb_code_inner"><blockquote class="twitter-tweet"><p lang="en" dir="ltr">International <a href="https://twitter.com/hashtag/Cherry?src=hash&ref_src=twsrc%5Etfw">#Cherry</a> Symposium, <a href="https://t.co/jlFJB5nPYt">https://t.co/jlFJB5nPYt</a><br /><br />[May 2-6, 2022] A training session, a symposium on issues relating to the <a href="https://twitter.com/hashtag/cherrytree?src=hash&ref_src=twsrc%5Etfw">#cherrytree</a>, an event focusing on market trends, and a tour of the leading cherry tree growers to get a look at product innovations <a href="https://twitter.com/MacfrutFiera?ref_src=twsrc%5Etfw">@MacfrutFiera</a> <a href="https://t.co/wSst737q2u">pic.twitter.com/wSst737q2u</a></p> — Tecnología Hortícola Mediterránea (@GrupoTHM) <a href="https://twitter.com/GrupoTHM/status/1437409992521490457?ref_src=twsrc%5Etfw">September 13, 2021</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></div> </div> </div> </div> </div> </div> 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