CINXE.COM

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class="relative title font-header leading-h1 text-mobile-6xl lg:text-6xl lg:mb-5 md:mb-[15px] mb-[15px] flex md:flex lg:flex">Turn Customer Data from Headache to Hero with a Marketing CDP</h1><span class="relative title font-display leading-hero-body text-mobile-xl lg:text-xl mb-6 lg:mb-11 flex md:flex lg:flex">Rebuild your marketing engine on a foundation of trusted customer data. Stop the guesswork and start understanding and engaging customers using their data – and watch the revenue roll in.</span><div class="cta-container flex flex-row"><div class="primary-btn-wrapper mr-8 flex-col justify-center flex md:flex lg:flex"><a class="btn-primary text-white text-mobile-button lg:text-button px-[20px] py-[10px] lg:px-[30px] lg:py-[15.5px]" href="https://www.treasuredata.com/custom-demo/" target="_self" rel="noopener">Request a demo</a></div><div class="secondary-btn-wrapper flex-col justify-center flex md:flex lg:flex"><a class="btn-secondary text-mobile-secondary-button lg:text-secondary-button arrow-white button " href="https://www.treasuredata.com/product/">Explore the platform</a></div></div></div><div class="hero-inner-blocks relative flex-col md:flex-2 flex md:flex lg:flex"> <figure class="wp-block-image size-large"><img fetchpriority="high" decoding="async" width="969" height="1024" src="https://www.treasuredata.com/wp-content/uploads/2024/06/marketing-hero-image-969x1024.png" alt="" class="wp-image-493585" style="object-fit:cover" srcset="https://www.treasuredata.com/wp-content/uploads/2024/06/marketing-hero-image-969x1024.png 969w, https://www.treasuredata.com/wp-content/uploads/2024/06/marketing-hero-image-284x300.png 284w, https://www.treasuredata.com/wp-content/uploads/2024/06/marketing-hero-image-600x634.png 600w, https://www.treasuredata.com/wp-content/uploads/2024/06/marketing-hero-image.png 1246w" sizes="(max-width: 969px) 100vw, 969px" /></figure> </div></div></div></div><div id="sub_nav_block_842368248204a2a318bcd6b96b34077d" class="sub_nav_container relative flex flex-1 py-[33px] text-white case_study_dark bg-colorGradient1"> <div class="container mx-auto"> <div class="sub_nav_slider flex flex-row overflow-scroll"> <a class="font-display font-medium mr-5 text-nowrap md:mr-20" href="#content-container-831d86c7-43a2-4cf6-b8de-a18dfcd569c8" target=""> Overview </a> <a class="font-display font-medium mr-5 text-nowrap md:mr-20" href="#block_3398b87a6ec55fffb8c03c9e2960687f" target=""> Benefits </a> <a class="font-display font-medium mr-5 text-nowrap md:mr-20" href="#card-container-7a86ef7d-ff82-4a67-a67a-dd6bc4e39544" target=""> Integrations </a> <a class="font-display font-medium mr-5 text-nowrap md:mr-20" href="#cta-banner-331797bb-b9ec-4a51-a350-7fabddfaaf5c" target=""> Resources </a> <a class="font-display font-medium mr-5 text-nowrap md:mr-20" href="#case_study_block_361692438b7a1016012507d40dc06daf" target=""> Case studies </a> <div class='hidden absolute subnav-scroll-right-wrapper scroll-dark scroll-gradient'> <button class='scroll-right-arrow'></button> </div> </div> </div> </div> <script> jQuery(document).ready(function($) { const detectScroll = ()=>{ console.log("Detecting Subnav scroll"); $('.subnav-scroll-right-wrapper').each((index, elem)=>{ let tabLinks = $(elem).parent('.sub_nav_slider').eq(0); console.log("Elems", elem, tabLinks); if(tabLinks.length > 0){ let scrollWidth = $(tabLinks).get()[0].scrollWidth; let innerWidth = $(tabLinks).innerWidth(); let difference = scrollWidth - innerWidth; let tabCount = $(tabLinks).children().length; if(difference > 0) { $(elem).css('display', 'flex'); $(elem).css('left', $(tabLinks).position().left + innerWidth - $(elem).innerWidth()); $(elem).off('click'); $(elem).on("click", ()=>{ let scrollLeft = $(tabLinks).scrollLeft(); let scrollTo = scrollLeft + innerWidth; console.log("Scroll Right Button Clicked", scrollLeft); if(scrollLeft + 5 > difference){ //Add 5 for buffer and then loop around. scrollTo = 0; } $(tabLinks.scrollLeft(scrollTo)); }); } else { $(elem).css("display", "none"); } } }); } detectScroll(); window.addEventListener('resize', function(event){ detectScroll(); }); }); </script><div class="wp-block-td-quote-container py-sm-vertical md:py-md-vertical lg:py-lg-vertical xl:py-xl-vertical quote-light" data-slider-speed="500"><div class="quote-outer container mx-auto pb-[35px] py-[20px]"><div class="quote-container" data-slider-speed="500"><div class="quotes relative"><div class="quote-inner relative"><span class="quote-open font-header absolute lg:-left-[20px] text-mobile-quote lg:text-quote">“</span><p class="quote-body font-header text-mobile-quote lg:text-quote indent-[10px] lg:indent-0 md:-mr-[20px] md:pr-[20px] leading-[140%] md:leading-[125%] mb-[20px] md:mb-[30px] grid md:grid lg:grid">Before, planning and implementing a marketing program took a lot of time. Thanks to the [Treasure Data] Segment Builder, the lead time has been shortened dramatically.”</p><div class="image-author-container flex"><div class="quote-image col-span-1 flex flex-col justify-center h-[45px] md:h-[90px] max-w-[200px] flex md:flex lg:flex"><figure class="wp-block-image size-full"><img decoding="async" src="https://www.treasuredata.com/wp-content/uploads/2024/05/credit-saison.svg" alt="Credit Saison Logo" class="wp-image-483134"/></figure></div><div class="author-box col-span-3 flex flex-col justify-center flex md:flex lg:flex"><p class="quote-author font-bold text-mobile-l lg:text-l leading-card-header">Izumi Tanaka</p><p class="quote-author-title text-mobile-l lg:text-l leading-card-header">Marketing</p></div></div></div></div> <div class="quotes relative"><div class="quote-inner relative"><span class="quote-open font-header absolute lg:-left-[20px] text-mobile-quote lg:text-quote">“</span><p class="quote-body font-header text-mobile-quote lg:text-quote indent-[10px] lg:indent-0 md:-mr-[20px] md:pr-[20px] leading-[140%] md:leading-[125%] mb-[20px] md:mb-[30px] grid md:grid lg:grid">We recently relaunched the Maruti Suzuki Rewards program, which used to be run with mostly offline data. We can get real-time data into our app because of Treasure Data, and link it with customer journeys for personalization. That is something we weren’t able to do before…Being able to optimize our marketing with such granular data from our Treasure Data CDP is really quite remarkable.”</p><div class="image-author-container flex"><div class="quote-image col-span-1 flex flex-col justify-center h-[45px] md:h-[90px] max-w-[200px] flex md:flex lg:flex"><figure class="wp-block-image size-full"><img decoding="async" src="https://www.treasuredata.com/wp-content/uploads/2024/05/maruti-suzuki-logo.svg" alt="" class="wp-image-491643"/></figure></div><div class="author-box col-span-3 flex flex-col justify-center flex md:flex lg:flex"><p class="quote-author font-bold text-mobile-l lg:text-l leading-card-header">Vinay Pant</p><p class="quote-author-title text-mobile-l lg:text-l leading-card-header">VP Marketing</p></div></div></div></div></div></div><div class="container mx-auto arrows-box__wrapper xmd:px-[110px]"><div class="arrows-box relative mt-[15px] md:mt-[30px]"></div></div></div><div id="content-container-831d86c7-43a2-4cf6-b8de-a18dfcd569c8" class="bg-primaryBlue-100 text-white py-sm-vertical md:py-md-vertical lg:py-lg-vertical xl:py-xl-vertical"><div class="container mx-auto container-without-heading"><div class="content-container-wrapper flex flex-col gap-8"><div class="content-wrapper left flex flex-col-reverse gap-8 lg:flex-row-reverse bg-primaryBlue-100 text-white"><div class="content-section row-0 flex flex-1 justify-start items-center"><div class="wp-block-td-content-content"><div class="hidden">{“colorVariant”:”DARK”,”layout”:”50/50″,”vSplit”:”50/50″,”stackPreference”:”mobile”,”stackOrder”:”headings”,”removeTopPadding”:false,”roundTopCorners”:false,”roundBottomCorners”:false,”eyebrow”:””,”showEyebrowOnMobile”:true,”showEyebrowOnTablet”:true,”showEyebrowOnDesktop”:true,”heading”:”The marketing data platform trusted by top marketers”,”showHeadingOnMobile”:true,”showHeadingOnTablet”:true,”showHeadingOnDesktop”:true,”subheading”:”Put customer data at the foundation of your business. Gain the flexibility to meet your customers’ needs at any point in their journey and across their entire lifecycle. <br><br>With <a href=\”https://www.treasuredata.com/product/\”>Treasure Data Customer Data Platform</a> (CDP), marketing plays the role of digital orchestrator, connecting data across complex customer journeys, improving operational efficiency, and creating customer experiences that enhance customer spending, loyalty, and trust.”,”showSubheadingOnMobile”:true,”showSubheadingOnTablet”:true,”showSubheadingOnDesktop”:true,”ctaText”:””,”ctaUrl”:””,”showCTAOnMobile”:true,”showCTAOnTablet”:true,”showCTAOnDesktop”:true,”secondCTAText”:””,”secondCTAUrl”:””,”showSecondCTAOnMobile”:true,”showSecondCTAOnTablet”:true,”showSecondCTAOnDesktop”:true,”showInnerBlockOnDesktop”:true,”showInnerBlockOnTablet”:true,”showInnerBlockOnMobile”:true,”selectedOption”:”Standard”,”backgroundHorizontalAlign”:”center”,”backgroundVerticalAlign”:”center”,”backgroundFitMode”:”contain”,”backgroundMedia”:{“title”:{“type”:”string”,”default”:””}},”defaultContent”:”card”,”extraPadding”:”0″,”imageLoc”:”left”,”rowIndex”:0,”primaryButtonTargetBlank”:false,”secondaryButtonTargetBlank”:false}</div><div class="content-content flex" style="padding-right:0px;padding-left:0"><div class="hero-text "><h3 class="relative leading-card-header title font-display font-semibold text-[22px] md:text-4xl mb-6 flex md:flex lg:flex">The marketing data platform trusted by top marketers</h3><span class="html-format content-section__subheading relative title leading-[1.45] font-display text-l mb-[50px] inline-block md:inline-block lg:inline-block">Put customer data at the foundation of your business. Gain the flexibility to meet your customers’ needs at any point in their journey and across their entire lifecycle. <br><br>With <a href="https://www.treasuredata.com/product/">Treasure Data Customer Data Platform</a> (CDP), marketing plays the role of digital orchestrator, connecting data across complex customer journeys, improving operational efficiency, and creating customer experiences that enhance customer spending, loyalty, and trust.</span></div></div></div></div> <div class="content-section row-0 flex flex-1 "><div class="content-image-wrapper row-0 flex w-full justify-center items-center pl-[0px]" style="padding-right:0;padding-left:0px"><figure class="wp-block-image size-large"><img decoding="async" width="1024" height="656" src="https://www.treasuredata.com/wp-content/uploads/2024/06/marketing-ui1-1024x656.png" alt="" class="wp-image-493606" srcset="https://www.treasuredata.com/wp-content/uploads/2024/06/marketing-ui1-1024x656.png 1024w, https://www.treasuredata.com/wp-content/uploads/2024/06/marketing-ui1-300x192.png 300w, https://www.treasuredata.com/wp-content/uploads/2024/06/marketing-ui1-600x384.png 600w, https://www.treasuredata.com/wp-content/uploads/2024/06/marketing-ui1.png 1180w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div></div></div></div></div></div><div id="block_3398b87a6ec55fffb8c03c9e2960687f" data-scope="block-673ccab35c97a" class="faq-image color-variant relative py-sm-vertical md:py-md-vertical lg:py-lg-vertical xl:py-xl-vertical overflow-hidden lg:pt-20 lg:pb-[200px] bg-primaryBlue-100 text-white accent"> <div class="container mx-auto relative"> <svg class="absolute top-[65px] -right-[1254px] opacity-35 hidden lg:block" xmlns="http://www.w3.org/2000/svg" width="1772" height="994" viewBox="0 0 1772 994" fill="none"> <path d="M784.51 971.849L1447.29 308.931C1474.97 281.243 1474.97 236.35 1447.29 208.662L1273.23 34.5664C1251.74 13.0692 1222.6 1 1192.2 1H276.571C246.184 1 217.035 13.0784 195.542 34.5664L21.4822 208.662C-6.19979 236.35 -6.19979 281.243 21.4822 308.931L684.263 971.849C711.945 999.537 756.829 999.537 784.51 971.849ZM860.175 971.849L1522.96 308.931C1550.64 281.243 1550.64 236.35 1522.96 208.662L1348.9 34.5664C1327.4 13.0692 1298.26 1 1267.87 1H352.235C321.848 1 292.699 13.0784 271.207 34.5664L97.1468 208.662C69.4649 236.35 69.4649 281.243 97.1468 308.931L759.928 971.849C787.61 999.537 832.493 999.537 860.175 971.849ZM935.84 971.849L1598.62 308.931C1626.3 281.243 1626.3 236.35 1598.62 208.662L1424.56 34.5664C1403.07 13.0692 1373.93 1 1343.53 1H427.909C397.522 1 368.373 13.0784 346.881 34.5664L172.821 208.662C145.139 236.35 145.139 281.243 172.821 308.931L835.602 971.849C863.284 999.537 908.167 999.537 935.849 971.849H935.84ZM1011.5 971.849L1674.29 308.931C1701.97 281.243 1701.97 236.35 1674.29 208.662L1500.23 34.5664C1478.73 13.0692 1449.59 1 1419.2 1H503.565C473.178 1 444.029 13.0784 422.536 34.5664L248.476 208.662C220.794 236.35 220.794 281.243 248.476 308.931L911.257 971.849C938.939 999.537 983.823 999.537 1011.5 971.849ZM1087.18 971.849L1749.96 308.931C1777.64 281.243 1777.64 236.35 1749.96 208.662L1575.9 34.5664C1554.41 13.0692 1525.27 1 1494.87 1H579.229C548.842 1 519.693 13.0784 498.201 34.5664L324.141 208.662C296.459 236.35 296.459 281.243 324.141 308.931L986.922 971.849C1014.6 999.537 1059.49 999.537 1087.17 971.849H1087.18Z" stroke="white" stroke-miterlimit="10"/> <defs> <linearGradient id="paint0_linear_4822_12669" x1="1843.37" y1="34.9659" x2="885.721" y2="992.615" gradientUnits="userSpaceOnUse"> <stop stop-color="#89F5F4"/> <stop offset="0.25" stop-color="#3A61FF"/> <stop offset="1" stop-color="#3140A0"/> </linearGradient> </defs> </svg> <h2 class="title font-header text-mobile-5xl lg:text-5xl mb-[40px] lg:mb-[0] leading-[1.2]">Deliver the customer experiences that inspire trust and grow revenue</h2> <div class="accordion_title lg:inline-block"> <h3 class="font-display text-3xl md:text-5xl pb-6"></h3> </div> <div class="layout-variant flex md:flex-row flex-col-reverse lg:pt-[135px] w-full"> <div class="accordion flex flex-col flex-1"> <div class="accordion_content w-full md:w-[90%] border-solid border-t border-white-300 py-[32px] mr-20"> <div class="question_text font-bold text-mobile-4xl lg:text-4xl pb-3 lg:pb-4"> <h3 class="font-display text-mobile-4xl lg:text-4xl font-medium md:font-semibold text-accentTurquoise-100"> <button id="faq-question" type="button" class="relative faq-question-button flex items-center justify-between w-full text-left" data-img="https://www.treasuredata.com/wp-content/uploads/2024/06/marketing-ui2.png"> <span class="mr-8">Deliver the customer experiences that inspire trust and grow revenue</span> <img decoding="async" class="accent chevron absolute right-0 top-0 w-[24px]" src=" https://www.treasuredata.com/wp-content/themes/td2024/assets/images/icons/chevron-down.svg" alt="Chevron Down" /> </button> </h3> </div> <div id="faq-answer" role="region" class="question_answer font-display overflow-hidden hidden lg:mr-32"> <div class="font-display leading-6 md:leading-8 text-base md:text-2xl pb-5 font-normal md:font-medium"> <table> <tbody> <tr> <td colspan="2"><span style="font-weight: 400;">Use Treasure Data CDP to establish a marketing data platform that brings together first, second, and third-party data, including interactions, behavioral, offline, and historical data to </span><a href="/product/profile-management/"><span style="font-weight: 400;">build unified customer profiles</span></a><span style="font-weight: 400;"> that elevate marketing campaigns.</span></td> </tr> </tbody> </table> </div> <img decoding="async" class="w-full h-auto relative z-10 md:hidden" src="https://www.treasuredata.com/wp-content/uploads/2024/06/marketing-ui2.png" alt="" /> </div> </div> <div class="accordion_content w-full md:w-[90%] border-solid border-t border-white-300 py-[32px] mr-20"> <div class="question_text font-bold text-mobile-4xl lg:text-4xl pb-3 lg:pb-4"> <h3 class="font-display text-mobile-4xl lg:text-4xl font-medium md:font-semibold text-accentTurquoise-100"> <button id="faq-question" type="button" class="relative faq-question-button flex items-center justify-between w-full text-left" data-img="https://www.treasuredata.com/wp-content/uploads/2024/06/marketing-ui3.png"> <span class="mr-8">Personalize marketing experiences</span> <img decoding="async" class="accent chevron absolute right-0 top-0 w-[24px]" src=" https://www.treasuredata.com/wp-content/themes/td2024/assets/images/icons/chevron-down.svg" alt="Chevron Down" /> </button> </h3> </div> <div id="faq-answer" role="region" class="question_answer font-display overflow-hidden hidden lg:mr-32"> <div class="font-display leading-6 md:leading-8 text-base md:text-2xl pb-5 font-normal md:font-medium"> <p>Step up personalization in every campaign, channel, and business unit for known and unknown audiences. Create contextual, personalized experiences based on <a href="https://www.treasuredata.com/product/insights/">data insights</a>, not guesswork.</p> </div> <img decoding="async" class="w-full h-auto relative z-10 md:hidden" src="https://www.treasuredata.com/wp-content/uploads/2024/06/marketing-ui3.png" alt="" /> </div> </div> <div class="accordion_content w-full md:w-[90%] border-solid border-t border-white-300 py-[32px] mr-20"> <div class="question_text font-bold text-mobile-4xl lg:text-4xl pb-3 lg:pb-4"> <h3 class="font-display text-mobile-4xl lg:text-4xl font-medium md:font-semibold text-accentTurquoise-100"> <button id="faq-question" type="button" class="relative faq-question-button flex items-center justify-between w-full text-left" data-img="https://www.treasuredata.com/wp-content/uploads/2024/06/marketing-ui4.png"> <span class="mr-8">Reduce reliance on data science teams</span> <img decoding="async" class="accent chevron absolute right-0 top-0 w-[24px]" src=" https://www.treasuredata.com/wp-content/themes/td2024/assets/images/icons/chevron-down.svg" alt="Chevron Down" /> </button> </h3> </div> <div id="faq-answer" role="region" class="question_answer font-display overflow-hidden hidden lg:mr-32"> <div class="font-display leading-6 md:leading-8 text-base md:text-2xl pb-5 font-normal md:font-medium"> <p><span style="font-weight: 400;">Leverage </span><a href="/product/artificial-intelligence/"><span style="font-weight: 400;">advanced AI capabilities</span></a><span style="font-weight: 400;"> built into our CDP to power real-time personalization, next-best action recommendations, and advanced analytics that drive retention and loyalty. Optimize campaigns with multi-touch attribution and automation, and consistently enrich customer profiles. </span></p> </div> <img decoding="async" class="w-full h-auto relative z-10 md:hidden" src="https://www.treasuredata.com/wp-content/uploads/2024/06/marketing-ui4.png" alt="" /> </div> </div> <div class="accordion_content w-full md:w-[90%] border-solid border-t border-white-300 py-[32px] mr-20"> <div class="question_text font-bold text-mobile-4xl lg:text-4xl pb-3 lg:pb-4"> <h3 class="font-display text-mobile-4xl lg:text-4xl font-medium md:font-semibold text-accentTurquoise-100"> <button id="faq-question" type="button" class="relative faq-question-button flex items-center justify-between w-full text-left" data-img="https://www.treasuredata.com/wp-content/uploads/2024/06/marketing-ui5.png"> <span class="mr-8">Analyze, adapt, and optimize</span> <img decoding="async" class="accent chevron absolute right-0 top-0 w-[24px]" src=" https://www.treasuredata.com/wp-content/themes/td2024/assets/images/icons/chevron-down.svg" alt="Chevron Down" /> </button> </h3> </div> <div id="faq-answer" role="region" class="question_answer font-display overflow-hidden hidden lg:mr-32"> <div class="font-display leading-6 md:leading-8 text-base md:text-2xl pb-5 font-normal md:font-medium"> <p>Quickly test and measure campaign effectiveness using <a href="https://www.treasuredata.com/product/experimentation/">A/B and multivariate testing</a> to optimize marketing efforts. Dynamically update segments and campaigns across channels through campaign automation and orchestrate next steps to create seamless experiences.</p> </div> <img decoding="async" class="w-full h-auto relative z-10 md:hidden" src="https://www.treasuredata.com/wp-content/uploads/2024/06/marketing-ui5.png" alt="" /> </div> </div> <div class="accordion_content w-full md:w-[90%] border-solid border-t border-white-300 py-[32px] mr-20"> <div class="question_text font-bold text-mobile-4xl lg:text-4xl pb-3 lg:pb-4"> <h3 class="font-display text-mobile-4xl lg:text-4xl font-medium md:font-semibold text-accentTurquoise-100"> <button id="faq-question" type="button" class="relative faq-question-button flex items-center justify-between w-full text-left" data-img="https://www.treasuredata.com/wp-content/uploads/2024/06/marketing-ui6.png"> <span class="mr-8">Ensure privacy and build trust</span> <img decoding="async" class="accent chevron absolute right-0 top-0 w-[24px]" src=" https://www.treasuredata.com/wp-content/themes/td2024/assets/images/icons/chevron-down.svg" alt="Chevron Down" /> </button> </h3> </div> <div id="faq-answer" role="region" class="question_answer font-display overflow-hidden hidden lg:mr-32"> <div class="font-display leading-6 md:leading-8 text-base md:text-2xl pb-5 font-normal md:font-medium"> <p>Establish the right controls to <a href="https://www.treasuredata.com/solutions/trust-for-cdp/">maintain compliance and manage consent</a>. Treasure Data CDP provides the governance, security, and privacy management central to building trust, reducing risk, and maintaining compliance with global data privacy regulations.</p> </div> <img decoding="async" class="w-full h-auto relative z-10 md:hidden" src="https://www.treasuredata.com/wp-content/uploads/2024/06/marketing-ui6.png" alt="" /> </div> </div> </div> <div class="hidden"> array(5) { [0]=> array(24) { [“ID”]=> int(493614) [“id”]=> int(493614) [“title”]=> string(13) “marketing-ui2” [“filename”]=> string(17) “marketing-ui2.png” [“filesize”]=> int(525697) [“url”]=> string(73) “https://www.treasuredata.com/wp-content/uploads/2024/06/marketing-ui2.png” [“link”]=> string(71) “https://www.treasuredata.com/solutions/cdp-for-marketing/marketing-ui2/” [“alt”]=> string(0) “” [“author”]=> string(2) “17” [“description”]=> string(0) “” [“caption”]=> string(0) “” [“name”]=> string(13) “marketing-ui2” [“status”]=> string(7) “inherit” [“uploaded_to”]=> int(493573) [“date”]=> 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class="py-sm-vertical md:py-md-vertical lg:py-lg-vertical xl:py-xl-vertical"><div class="relative container mx-auto grid md:grid lg:grid"><h2 class="text-mobile-5xl md:text-5xl leading-header font-header pb-[80px]">Unify all your data with 400 integrations and counting</h2><div class="grid gap-5 lg:grid-cols-4 sm:grid-cols-3 grid-cols-1"><div class="card-vertical card-outer flex flex-col items-start rounded-[20px] py-[60px] px-[40px] dark-card bg-cardGradient2 flex md:flex lg:flex image-only content-center justify-center items-stretch no-hover"><div class="flex md:flex lg:flex max-h-icon-default "><figure class="wp-block-image size-full"><img decoding="async" src="https://www.treasuredata.com/wp-content/uploads/2024/06/adroll.svg" alt="" class="wp-image-493670"/></figure></div></div> <div class="card-vertical card-outer flex flex-col items-start rounded-[20px] py-[60px] px-[40px] dark-card bg-cardGradient2 flex md:flex lg:flex image-only content-center justify-center items-stretch 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lg:flex"> <figure class="wp-block-image size-full"><img decoding="async" width="680" height="506" src="https://www.treasuredata.com/wp-content/uploads/2024/06/cdp-use-case-resource.jpg" alt="" class="wp-image-493702" srcset="https://www.treasuredata.com/wp-content/uploads/2024/06/cdp-use-case-resource.jpg 680w, https://www.treasuredata.com/wp-content/uploads/2024/06/cdp-use-case-resource-300x223.jpg 300w, https://www.treasuredata.com/wp-content/uploads/2024/06/cdp-use-case-resource-600x446.jpg 600w" sizes="(max-width: 680px) 100vw, 680px" /></figure> </div><div class="cta-right-column flex-col justify-center md:flex-1"><div class="cta-banner-text mb-8 lg:mb-0 md:flex-1"><h4 class="text-eyebrow relative title font-display font-semibold leading-eyebrow text-accentTurquoise-100 flex md:flex lg:flex">Report</h4><h3 class="text-heading relative title font-header font-light xtext-5xl xpy-4 leading-[1.3] tracking-wide pr-[40px] flex md:flex lg:flex">30+ CDP Use Cases to Drive Efficiency, Profitability and Growth</h3><span class="text-subheading relative title font-display text-l mb-10 leading-[1.5] flex md:flex lg:flex"></span></div><div class="cta-container block sm:flex flex-row"><div class="flex-col justify-center flex md:flex lg:flex"><a class="btn-primary-clear text-header w-fit mx-auto text-mobile-button lg:text-button btn-primary-clear outline text-white" href="https://www.treasuredata.com/cdp-use-case-guide/" target="_blank" rel="noopener">Get the report</a></div></div></div></div></div></div></div><div class=" bg-white"> <div id="case_study_block_361692438b7a1016012507d40dc06daf" class="case_studies_container py-sm-vertical md:py-md-vertical lg:py-lg-vertical xl:py-xl-vertical has-carousel"> <div class="case_studies-content-wrapper"> <div class="container mx-auto"> <div class="td-alert-heading flex-1 sm:flex flex-row items-center justify-between py-4 border-b border-solid"> <h2 class="font-header text-mobile-5xl lg:text-5xl leading-[1.2] md:leading-[1.25] mb-[20px] sm:mb-0 ">How marketing teams level up with Treasure Data CDP</h2> <a href="https://www.treasuredata.com/customers/" class="leading-snug font-display font-medium text-base justify-self-end uppercase text-navy-100">View All</a> </div> <div class="case_study_slider" data-slider-speed=250> <div class="case_study_outer_wrapper"> <div class="case_study_wrapper h-[350px] w-full md:h-[550px] md:w-[978px] mr-[30px] bg-primaryBlue-25 text-white my-4 lg:my-[66px] xl:my-20 rounded-2xl relative overflow-hidden"> <img decoding="async" width="300" height="169" loading="lazy" class="element-background-image wp-image-493710 top-0 left-0 w-full h-full object-fill absolute" src="https://www.treasuredata.com/wp-content/uploads/2024/06/subaru-case-study-marketing-300x169.jpg" srcset="https://www.treasuredata.com/wp-content/uploads/2024/06/subaru-case-study-marketing-300x169.jpg 300w, https://www.treasuredata.com/wp-content/uploads/2024/06/subaru-case-study-marketing-1024x577.jpg 1024w, https://www.treasuredata.com/wp-content/uploads/2024/06/subaru-case-study-marketing-600x338.jpg 600w" alt="" /> <div class="element-underlay-gradient top-0 left-0 w-full h-full object-fill absolute bg-caseStudy"></div> <div class="content absolute bottom-0 h-full w-full flex flex-col justify-end p-4 md:p-8 lg:p-20"> <img decoding="async" loading="lazy" class="md:!flex self-start wp-image-493662 max-w-28 lg:max-w-56 h-auto max-h-10 mb-6" src="https://www.treasuredata.com/wp-content/uploads/2024/06/subaru.svg" srcset="" alt="" /> <h3 class='font-header text-mobile-case-study-heading lg:text-case-study-heading leading-[1.2] lg:leading-[1.25] lg:flex w-full md:w-9/12 mb-8'>Subaru achieved a 350% increase in CTR by developing meaningful connections with customers</h3> <a href="https://www.treasuredata.com/customers/subaru/" target="" class="btn-primary px-[20px] py-[10px] md:px-[30px] md:py-[15.5px] text-mobile-button lg:text-button hidden lg:flex text-white cursor-pointer">Read the story</a> </div> </div> <a href="https://www.treasuredata.com/customers/subaru/" target="" class="btn-primary px-[20px] py-[10px] md:px-[30px] md:py-[15.5px] mb-sm-vertical text-mobile-button lg:text-button flex lg:hidden text-white cursor-pointer">Read the story</a> </div> <div class="case_study_outer_wrapper"> <div class="case_study_wrapper h-[350px] w-full md:h-[550px] md:w-[978px] mr-[30px] bg-primaryBlue-25 text-white my-4 lg:my-[66px] xl:my-20 rounded-2xl relative overflow-hidden"> <img decoding="async" width="300" height="169" loading="lazy" class="element-background-image wp-image-493726 top-0 left-0 w-full h-full object-fill absolute" src="https://www.treasuredata.com/wp-content/uploads/2024/06/abinbev-case-study-marketing-300x169.jpg" srcset="https://www.treasuredata.com/wp-content/uploads/2024/06/abinbev-case-study-marketing-300x169.jpg 300w, https://www.treasuredata.com/wp-content/uploads/2024/06/abinbev-case-study-marketing-1024x577.jpg 1024w, https://www.treasuredata.com/wp-content/uploads/2024/06/abinbev-case-study-marketing-600x338.jpg 600w" alt="" /> <div class="element-underlay-gradient top-0 left-0 w-full h-full object-fill absolute bg-caseStudy"></div> <div class="content absolute bottom-0 h-full w-full flex flex-col justify-end p-4 md:p-8 lg:p-20"> <img decoding="async" loading="lazy" class="md:!flex self-start wp-image-493654 max-w-28 lg:max-w-56 h-auto max-h-10 mb-6" src="https://www.treasuredata.com/wp-content/uploads/2024/06/abinbev.svg" srcset="" alt="" /> <h3 class='font-header text-mobile-case-study-heading lg:text-case-study-heading leading-[1.2] lg:leading-[1.25] lg:flex w-full md:w-9/12 mb-8'>Anheuser-Busch InBev brings 2,000 sources and 90 million unique records into one CDP</h3> <a href="https://www.treasuredata.com/customers/ab-inbev/" target="" class="btn-primary px-[20px] py-[10px] md:px-[30px] md:py-[15.5px] text-mobile-button lg:text-button hidden lg:flex text-white cursor-pointer">Read the story</a> 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https://www.treasuredata.com/wp-content/uploads/2024/06/gaming-case-study-marketing-600x338.jpg 600w" alt="" /> <div class="element-underlay-gradient top-0 left-0 w-full h-full object-fill absolute bg-caseStudy"></div> <div class="content absolute bottom-0 h-full w-full flex flex-col justify-end p-4 md:p-8 lg:p-20"> <h3 class='font-header text-mobile-case-study-heading lg:text-case-study-heading leading-[1.2] lg:leading-[1.25] lg:flex w-full md:w-9/12 mb-8'>Global gaming company sees $15 million in ad savings in one year</h3> <a href="https://www.treasuredata.com/customers/global-gaming-company/" target="" class="btn-primary px-[20px] py-[10px] md:px-[30px] md:py-[15.5px] text-mobile-button lg:text-button hidden lg:flex text-white cursor-pointer">Read the story</a> </div> </div> <a href="https://www.treasuredata.com/customers/global-gaming-company/" target="" class="btn-primary px-[20px] py-[10px] md:px-[30px] md:py-[15.5px] mb-sm-vertical text-mobile-button lg:text-button flex 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"{current.query.utm_channel}{current.query.utm_medium}{current.query.utm_source}{current.query.utm_campaign}{current.query.utm_term}{current.query.utm_content}{current.query.utm_adgroup}{current.query.gclid}", "matches": "(?:)", "set": "RC_Acquisition_Content__c", "to": "{current.cookie.cpTouchHist_recent.RC_Recent_Content__c}" }, { "when": "{current.query.utm_channel}{current.query.utm_medium}{current.query.utm_source}{current.query.utm_campaign}{current.query.utm_term}{current.query.utm_content}{current.query.utm_adgroup}{current.query.gclid}", "matches": "(?:)", "set": "RC_Acquisition_Campaign__c", "to": "{current.cookie.cpTouchHist_recent.RC_Recent_Campaign__c}" }, { "when": "{current.query.utm_channel}{current.query.utm_medium}{current.query.utm_source}{current.query.utm_campaign}{current.query.utm_term}{current.query.utm_content}{current.query.utm_adgroup}{current.query.gclid}", "matches": "(?:)", "set": "RC_Acquisition_Medium__c", "to": "{current.cookie.cpTouchHist_recent.RC_Recent_Medium__c}" } ], "recent": [ { "when": "{current.query.utm_channel}{current.query.utm_medium}{current.query.utm_source}{current.query.utm_campaign}{current.query.utm_term}{current.query.utm_content}{current.query.utm_adgroup}{current.query.gclid}", "matches": "(?:)", "set": "RC_Recent_Medium__c", "to": "{current.cookie.cpTouchHist_recent.RC_Recent_Medium__c}" }, { "when": "{current.query.utm_channel}{current.query.utm_medium}{current.query.utm_source}{current.query.utm_campaign}{current.query.utm_term}{current.query.utm_content}{current.query.utm_adgroup}{current.query.gclid}", "matches": "(?:)", "set": "RC_Recent_Source__c", "to": "{current.cookie.cpTouchHist_recent.RC_Recent_Source__c}" }, { "when": "{current.query.utm_channel}{current.query.utm_medium}{current.query.utm_source}{current.query.utm_campaign}{current.query.utm_term}{current.query.utm_content}{current.query.utm_adgroup}{current.query.gclid}", "matches": "(?:)", "set": "RC_Recent_Campaign__c", "to": "{current.cookie.cpTouchHist_recent.RC_Recent_Campaign__c}" }, { "when": "{current.query.utm_channel}{current.query.utm_medium}{current.query.utm_source}{current.query.utm_campaign}{current.query.utm_term}{current.query.utm_content}{current.query.utm_adgroup}{current.query.gclid}", "matches": "(?:)", "set": "RC_Recent_Term__c", "to": "{current.cookie.cpTouchHist_recent.RC_Recent_Term__c}" }, { "when": "{current.query.utm_channel}{current.query.utm_medium}{current.query.utm_source}{current.query.utm_campaign}{current.query.utm_term}{current.query.utm_content}{current.query.utm_adgroup}{current.query.gclid}", "matches": "(?:)", "set": "RC_Recent_Content__c", "to": "{current.cookie.cpTouchHist_recent.RC_Recent_Content__c}" }, { "when": "{current.query.utm_channel}{current.query.utm_medium}{current.query.utm_source}{current.query.utm_campaign}{current.query.utm_term}{current.query.utm_content}{current.query.utm_adgroup}{current.query.gclid}", "matches": "(?:)", "set": "RC_Recent_Adgroup__c", "to": "{current.cookie.cpTouchHist_recent.RC_Recent_Adgroup__c}" }, { "when": getCookie('fullreferrer'), "matches": "(.+)", "set": "ARM_Last_Referrer" }, { "when": "{current.querystring}", "matches": "(.+)", "set": "ARM_Last_Full_Querystring" }, { "when": "{current._parts.hostname}", "matches": "^(?!www\\.)(.+)", "set": "ARM_Last_Shortened_Hostname" }, { "when": "{current.registeredDomain}", "matches": "(.+)", "set": "ARM_Last_Shortened_Hostname" }, { "when": getCookie('referrer'), "matches": "(.+)", "set": "ARM_Last_Referrer_Domain" }, { "when": "{referrer.href}", "matches": "(.+)", "set": "ARM_IPG_Copy_Last_Referrer" } ] }, "session": { "duration": { "recent": 60, "rolling": 60, "initial": 60 } }, "nameMappings": { "ARM_First_Facebook_Title": "firstFacebookTitle__c", "@zones": [{ "@zoneType": "munchkinId", "@zoneValue": "714-XIJ-402", "@zoneComment": "ISG", "RC_First_Source__c": "First_UTM_Source__c", "RC_First_Medium__c": "First_UTM_Medium__c", "RC_First_Content__c": "First_UTM_Content__c", "RC_First_Campaign__c": "First_UTM_Campaign__c", "RC_First_Term__c": "First_UTM_Term__c", "RC_Acquisition_Source__c": "Initial_UTM_Source__c", "RC_Acquisition_Medium__c": "Initial_UTM_Medium__c", "RC_Acquisition_Content__c": "utmcontent", "RC_Acquisition_Campaign__c": "Initial_UTM_Campaign__c", "RC_Acquisition_Term__c": "utmterm", "RC_Recent_Source__c": "Most_Recent_UTM_Source__c", "RC_Recent_Medium__c": "Most_Recent_UTM_Medium__c", "RC_Recent_Content__c": "mostRecentUTMContent", "RC_Recent_Campaign__c": "Most_Recent_UTM_Campaign__c", "RC_Recent_Term__c": "mostRecentUTMTerm", "ARM_First_Referrer": "referrer", "ARM_Last_Referrer": "mostRecentReferrer", "RC_Acquisition_Channel__c": "storeRecentUTMCampaign", "RC_Recent_Channel__c": "storeRecentUTMMedium" }, { "@zoneType": "munchkinId", "@zoneValue": "312-SAX-488", "@zoneComment": "IPG", "RC_Recent_Source__c": "arm_mostrecentleadsource", "RC_Recent_Medium__c": "arm_mostrecentsourcemedium", "RC_Recent_Content__c": "arm_mostrecentsourcecontent", "RC_Recent_Campaign__c": "arm_mostrecentsourcecampaign", "RC_Recent_Term__c": "arm_mostrecentsourceterm", "ARM_Last_Shortened_Hostname": "LeadSource", "ARM_Last_Referrer": "mostRecentWebReferrer", "ARM_Last_Referrer_Domain": "mostRecentReferrerDomain" } ] } }; addScript({ type: 'application/json', id: 'CP_TouchHistoryOptions' }, JSON.stringify(insertHTML), function() {}); addScript({ src: '//du4pg90j806ok.cloudfront.net/js/touch-history/dist/conversionpath-0.4.3.min.js?0070', type: 'text/javascript' }, '', function() { var cpInitial = JSON.parse(decodeURIComponent(getCookie('cpTouchHist_initial'))); //Check if each JSON node exists. If it does, change values within it as prescribed if (typeof(cpInitial.ARM_First_Entry_Page_URL) !== 'undefined') { delete cpInitial["ARM_First_Entry_Page_URL"]; } if (typeof(cpInitial.ARM_First_Entry_Page_Title) !== 'undefined') { delete cpInitial["ARM_First_Entry_Page_Title"]; } if (typeof(cpInitial.ARM_First_Entry_Page_Description) !== 'undefined') { delete cpInitial["ARM_First_Entry_Page_Description"]; } if (typeof(cpInitial.ARM_First_Facebook_Title) !== 'undefined') { cpInitial.ARM_First_Facebook_Title = cpInitial.ARM_First_Facebook_Title.substring(0, 50); } if (typeof(cpInitial.ARM_First_Referrer) !== 'undefined') { cpInitial.ARM_First_Referrer = cpInitial.ARM_First_Referrer.substring(0, 50); } if (typeof(cpInitial.RC_First_Campaign__c) !== 'undefined') { cpInitial.RC_First_Campaign__c = cpInitial.RC_First_Campaign__c.substring(0, 100); } if (typeof(cpInitial.RC_First_Adgroup__c) !== 'undefined') { cpInitial.RC_First_Adgroup__c = cpInitial.RC_First_Adgroup__c.substring(0, 50); } if (typeof(cpInitial.RC_First_Channel__c) !== 'undefined') { cpInitial.RC_First_Channel__c = cpInitial.RC_First_Channel__c.substring(0, 50); } if (typeof(cpInitial.RC_First_Content__c) !== 'undefined') { cpInitial.RC_First_Content__c = cpInitial.RC_First_Content__c.substring(0, 50); } if (typeof(cpInitial.RC_First_Term__c) !== 'undefined') { cpInitial.RC_First_Term__c = cpInitial.RC_First_Term__c.substring(0, 50); } if (typeof(cpInitial.RC_First_Source__c) !== 'undefined') { cpInitial.RC_First_Source__c = cpInitial.RC_First_Source__c.substring(0, 50); } if (typeof(cpInitial.RC_First_Medium__c) !== 'undefined') { cpInitial.RC_First_Medium__c = cpInitial.RC_First_Medium__c.substring(0, 50); } //Write values back into the correct cookie and reset the expiration date to +60 days var cookieName = 'cpTouchHist_initial'; var cookieValue = encodeURIComponent(JSON.stringify(cpInitial)); var myDate = '60'; var d = new Date(); d.setTime(d.getTime() + (60 * 24 * 60 * 60 * 1000)); var expires = "expires=" + d.toUTCString(); var domainName = "." + jQuery('#domainName').val(); document.cookie = cookieName + "=" + cookieValue + ";" + expires + ";domain=" + domainName + ";path=/"; var cpRecent = JSON.parse(decodeURIComponent(getCookie('cpTouchHist_recent'))); //Check if each JSON node exists. If it does, change values within if as prescribed if (typeof(cpRecent.RC_Recent_Medium__c) !== 'undefined') { cpRecent.RC_Recent_Medium__c = cpRecent.RC_Recent_Medium__c.substring(0, 50); } if (typeof(cpRecent.RC_Recent_Source__c) !== 'undefined') { cpRecent.RC_Recent_Source__c = cpRecent.RC_Recent_Source__c.substring(0, 50); } if (typeof(cpRecent.RC_Recent_Source_Detail__c) !== 'undefined') { delete cpRecent["RC_Recent_Source_Detail__c"]; } if (typeof(cpRecent.RC_Recent_Campaign__c) !== 'undefined') { cpRecent.RC_Recent_Campaign__c = cpRecent.RC_Recent_Campaign__c.substring(0, 100); } if (typeof(cpRecent.RC_Recent_Term__c) !== 'undefined') { cpRecent.RC_Recent_Term__c = cpRecent.RC_Recent_Term__c.substring(0, 50); } if (typeof(cpRecent.RC_Recent_Content__c) !== 'undefined') { cpRecent.RC_Recent_Content__c = cpRecent.RC_Recent_Content__c.substring(0, 50); } if (typeof(cpRecent.RC_Recent_Adgroup__c) !== 'undefined') { cpRecent.RC_Recent_Adgroup__c = cpRecent.RC_Recent_Adgroup__c.substring(0, 50); } if (typeof(cpRecent.ARM_Last_Entry_Page_URL) !== 'undefined') { delete cpRecent["ARM_Last_Entry_Page_URL"]; } if (typeof(cpRecent.ARM_Last_Entry_Page_Title) !== 'undefined') { delete cpRecent["ARM_Last_Entry_Page_Title"]; } if (typeof(cpRecent.ARM_Last_Entry_Page_Description) !== 'undefined') { delete cpRecent["ARM_Last_Entry_Page_Description"]; } if (typeof(cpRecent.ARM_Last_Referrer) !== 'undefined') { cpRecent.ARM_Last_Referrer = cpRecent.ARM_Last_Referrer.substring(0, 50); } if (typeof(cpRecent.ARM_Last_Full_Querystring) !== 'undefined') { delete cpRecent["ARM_Last_Full_Querystring"]; } if (typeof(cpRecent.ARM_Last_Shortened_Hostname) !== 'undefined') { cpRecent.ARM_Last_Shortened_Hostname = cpRecent.ARM_Last_Shortened_Hostname.substring(0, 50); } if (typeof(cpRecent.ARM_Last_Referrer_Domain) !== 'undefined') { cpRecent.ARM_Last_Referrer_Domain = cpRecent.ARM_Last_Referrer_Domain.substring(0, 50); } if (typeof(cpRecent.ARM_IPG_Copy_Last_Referrer) !== 'undefined') { cpRecent.ARM_IPG_Copy_Last_Referrer = cpRecent.ARM_IPG_Copy_Last_Referrer.substring(0, 50); } if (typeof(cpRecent.RC_Recent_Channel__c) !== 'undefined') { cpRecent.RC_Recent_Channel__c = cpRecent.RC_Recent_Channel__c.substring(0, 50); } //Write values back into the correct cookie and reset the expiration date to +1 day //setCookie('cpTouchHist_recent', encodeURIComponent(JSON.stringify(cpRecent)), 60); var cookieName_second = 'cpTouchHist_recent'; // var cookieValue_second = encodeURIComponent(JSON.stringify(cpRecent)); var cookieValue_second = JSON.stringify(cpRecent); console.log('cpTouchHist_recent:' + cookieValue_second); var myDate_second = '60'; var myDate_second = '1'; var d_second = new Date(); d_second.setTime(d_second.getTime() + (myDate_second * 24 * 60 * 60 * 1000)); var expires_second = "expires=" + d_second.toUTCString(); var domainName_second = "." + jQuery('#domainName').val(); document.cookie = cookieName_second + "=" + decodeURI(cookieValue_second) + ";" + expires_second + ";domain=" + domainName_second + ";path=/"; //Control values of cpTouchHist_rolling var cpRolling = JSON.parse(decodeURIComponent(getCookie('cpTouchHist_rolling'))); //Check if each JSON node exists. If it does, change values within it as prescribed if (typeof(cpRolling.RC_Acquisition_Source__c) !== 'undefined') { cpRolling.RC_Acquisition_Source__c = cpRolling.RC_Acquisition_Source__c.substring(0, 50); } if (typeof(cpRolling.RC_Acquisition_Source_Detail__c) !== 'undefined') { delete cpRolling["RC_Acquisition_Source_Detail__c"]; } if (typeof(cpRolling.RC_Acquisition_Term__c) !== 'undefined') { cpRolling.RC_Acquisition_Term__c = cpRolling.RC_Acquisition_Term__c.substring(0, 50); } if (typeof(cpRolling.RC_Acquisition_Content__c) !== 'undefined') { cpRolling.RC_Acquisition_Content__c = cpRolling.RC_Acquisition_Content__c.substring(0, 50); } if (typeof(cpRolling.RC_Acquisition_Campaign__c) !== 'undefined') { cpRolling.RC_Acquisition_Campaign__c = cpRolling.RC_Acquisition_Campaign__c.substring(0, 50); } if (typeof(cpRolling.RC_Acquisition_Medium__c) !== 'undefined') { cpRolling.RC_Acquisition_Medium__c = cpRolling.RC_Acquisition_Medium__c.substring(0, 50); } if (typeof(cpRolling.RC_Acquisition_Channel__c) !== 'undefined') { cpRolling.RC_Acquisition_Channel__c = cpRolling.RC_Acquisition_Channel__c.substring(0, 50); 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